Apple working to update AI feature after BBC complaint
2025-01-07
Category: economic

Apple has said it will update, rather than pause, a new artificial intelligence (AI) feature that has generated inaccurate news alerts on its latest iPhones.The company, in its first acknowledgement of the concerns, on Monday said it was working on a software change to "further clarify" when the notifications are summaries that have been generated by the Apple Intelligence system. The tech giant is facing calls to pull the technology after its flawed performance.The BBC complained last month after an AI-generated summary of its headline falsely told some readers that Luigi Mangione, the man accused of killing UnitedHealthcare CEO Brian Thompson, had shot himself.
On Friday, Apple's AI inaccurately summarised BBC app notifications to claim that Luke Littler had won the PDC World Darts Championship hours before it began - and that the Spanish tennis star Rafael Nadal had come out as gay.This marks the first time Apple has formally responded to the concerns voiced by the BBC about the errors, which appear as if they are coming from within the organisation's app. "These summarisations by Apple are spreading misinformation which does not reflect – and in some cases completely contradicts – the original BBC content," the BBC said on Monday."They are harming trust not only in the BBC, but in news and information more widely. It is imperative that Apple addresses these issues urgently."What is AI and how does it work?A simple guide to help you understand AI
Apple said its update would arrive "in the coming weeks". It has previously said its notification summaries - which group together and rewrite previews of multiple recent app notifications into a single alert on user's lock screens - aim to allow users to "scan for key details"."Apple Intelligence features are in beta and we are continuously making improvements with the help of user feedback," the company said in a statement on Monday, adding that receiving the summaries is optional. "A software update in the coming weeks will further clarify when the text being displayed is summarization provided by Apple Intelligence. We encourage users to report a concern if they view an unexpected notification summary."The feature, along with others released as part of its broader suite of AI tools was rolled out in the UK in December. It is only available on its iPhone 16 models, iPhone 15 Pro and Pro Max handsets running iOS 18.1 and above, as well as on some iPads and Macs.Several instances of the technology appearing to interpret messages in a highly blunt, literal way have gone viral on social media.In November, a ProPublica journalist highlighted erroneous Apple AI summaries of alerts from the New York Times app suggesting it had reported that Israel's Prime Minister Benjamin Netanyahu had been arrested.The BBC has not been able to independently verify the screenshots, and the New York Times declined to comment.Reporters Without Borders, an organisation representing the rights and interests of journalists, called on Apple to disable the feature in December.It said the attribution of a false headline about Mr Mangione to the BBC showed "generative AI services are still too immature to produce reliable information for the public".Apple is not alone in having rolled out generative AI tools that can create text, images and more content when prompted by users - but with varying results.Google's AI overviews feature, which provides a written summary of information from results at the top of its search engine in response to user queries, faced criticism last year for producing some erratic responses.At the time a Google spokesperson said that these were 'isolated examples' and that the feature was generally working well.