(3) Positioning strategy based on Use or Application – Lets understand this with the help of an example like Nescafe Coffee for many years positioned it self as a winter product and advertised mainly in winter but the introduction of cold coffee has developed a positioning strategy for the summer months also.
http://www.marketing91.com/positioning-strategies/
Just see the process through and you will get there. The positioning statement should be an honest reflection of your product, service, or brand. The key to a good statement is specificity: capture what your company delivers and how it differs from the competition. In addition to being informational, the statement can also be aspirational.
https://www.linkedin.com/pulse/20140226235836-4833154-7-steps-to-developing-a-positioning-statement
(4) Positioning strategy based on Product Process – Another positioning approach is to associate the product with its users or a class of users. Makes of casual clothing like jeans have introduced ‘designer labels’ to develop a fashion image.
http://www.marketing91.com/positioning-strategies/
The process of doing so can be modeled in a sequence of steps: the situation is analyzed to identify opportunities, the strategy is formulated for a value proposition, tactical decisions are made, the plan is implemented and the results are monitored. The Marketing Process.
http://www.netmba.com/marketing/process/
Market research will provide specific market information that will permit the firm to select the target market segment and optimally position the offering within that segment. The result is a value proposition to the target market. The marketing strategy then involves: 1  Segmentation. 2  Targeting (target market selection). 3  Positioning the product within the target market.
http://www.netmba.com/marketing/process/
Implementation and Control. At this point in the process, the marketing plan has been developed and the product has been launched. Given that few environments are static, the results of the marketing effort should be monitored closely. As the market changes, the marketing mix can be adjusted to accomodate the changes.
http://www.netmba.com/marketing/process/
For example, if your company has a three-year plan to add features to a product, grow your footprint, capture market share, or achieve some other objective, the positioning statement can reflect these goals. Below is a widely used template for developing a positioning statement.
https://www.linkedin.com/pulse/20140226235836-4833154-7-steps-to-developing-a-positioning-statement
In my experience, one of the most challenging tasks of a product marketer is developing a positioning statement. It's hard because a) you are usually starting out with only a few data points, b) you need to make hard choices, and c) there are inevitably a lot of cooks in the kitchen.
https://www.linkedin.com/pulse/20140226235836-4833154-7-steps-to-developing-a-positioning-statement
The process of creating an image of a product in the minds of the consumers is called as positioning. Positioning helps to create first impression of brands in the minds of target audience. In simpler words positioning helps in creating a perception of a product or service amongst the consumers. Example. The brand Bisleri stands for purity.
http://managementstudyguide.com/product-positioning-process.htm
Positioning Strategy. Positioning strategies can be conceived and developed in a variety of ways. It can be derived from the object attributes, competition, application, the types of consumers involved, or the characteristics of the product class.
http://www.marketing91.com/positioning-strategies/
what is the process for developing positioning for a product
The process for developing positioning for a product is to associate the product with its users or a class of users.    