Economics A-Z terms beginning with A. Absolute advantage This is the simplest yardstick of economic performance. If one person, firm or country can produce more of something with the same amount of effort and resources, they have an absolute advantage over other producers. Being the best at something does not mean that doing that thing is the best way to use your scarce economic resources.
http://www.economist.com/economics-a-to-z
Businesses that continue to advertise regardless of economic times have a competitive advantage over businesses that trim their ad budgets. So says a business-to-business (b-to-b) media study conducted by Yankelovich Partners and Harris Interactive.
http://www.signindustry.com/management/articles/2002-10-31-JL-AdvertInDownEconomy.php3
Advertising suggests uses of the good and place it in a certain category, which is the frame for consumer choices and comparisons. A weak product in a category could be diverted into another, in which it has some comparative advantages.
http://economicswebinstitute.org/glossary/advertising.htm
Advertising is the paid communication of firms and other organizations directed towards consumers and the broad society. 1  TV and radio spots, billboards, paid spaces in the press and other means are used to vehicle key messages about products, brands, brand values, and identities.
http://economicswebinstitute.org/glossary/advertising.htm
In this way, advertising educates the consumer to pay attention to certain features or performances. In particular, advertising tries to shift consumers' attention from weak to strong sides of the product and modify the weights that consumer attributes to their importance.
http://economicswebinstitute.org/glossary/advertising.htm
The purpose of advertising is to: 1  Make customers aware of your product or service; 2  Convince customers that your company's product or service is right for their needs; 3  Create a desire for your product or service;  Enhance the image of your 1  company; Announce new products or services;  Reinforce salespeople's messages;
https://www.entrepreneur.com/encyclopedia/advertising
Definition of 'Ambient Advertising'. Definition: Ambient Advertising is about placing ads on unusual objects or in unusual places where you wouldn't usually expect to have an advertisement. Description: Ambient advertising evolved as a concept because it has a lasting impact on the minds of consumers which makes it more effective.
http://economictimes.indiatimes.com/definition/ambient-advertising
Definition: To call the public's attention to your business, usually for the purpose of selling products or services, through the use of various forms of media, such as print or broadcast notices . Advertising provides a direct line of communication to your existing and prospective customers about your product or service.
https://www.entrepreneur.com/encyclopedia/advertising
The idea behind ambient advertising is to surprise consumers with its placement. For example, advertising behind a car is not unusual, but using wiper as a part of adverting will look something different and will throw an element of surprise in the minds of consumers.
http://economictimes.indiatimes.com/definition/ambient-advertising
Key Takeaways. The existence of bias in news media is well known. Indeed, it is so common that a number of websites are established to spot and report the bias in news. For example, fairspin.org collects the full spectrum of political news and opinions and lets the community vote if a particular story leans left or right.
https://archive.ama.org/Archive/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing%20Research/TOCs/SUM_2012.1/impact_advertising_media_bias.aspx
definition of advertising the economic
In the economics, advertising is the paid communication of firms and other organizations directed towards consumers and the broad society. Advertising is the paid communication of firms and other organizations directed towards consumers and the broad society.