Nielsen to use watermarks to enhance local channel rating accuracy. While we're watching our favorite shows in HD, it's easy to forget that they live and die by ratings, and those ratings aren't always collected with the latest technology.
https://www.engadget.com/2012/07/22/nielsen-to-use-watermarks-to-enhance-local-channel-rating-accura/
With a total of twenty introductory markets, Nielsen’s plan will improve measurement in the Local People Meter (LPM), Set Meter, and Diary markets. Starting in Q4 2012, Nielsen Code Reader installation will begin in the following LPM markets: St. Louis, Dallas, and Charlotte. These markets will be followed by five Set Meter markets: Nashville, Greenville, Birmingham, Albuquerque, and New Orleans. Nielsen will announce the twelve introductory Diary markets shortly.
http://www.nielsen.com/us/en/press-room/2012/nielsen-plan-next-generation-local-audience-ratings.html
Demographics for these new code reader markets, as well as the 31 existing set meter markets will be generated by the third, and certainly the most controversial change disclosed — an initiative Nielsen has dubbed viewer assignment.
http://www.harmelin.com/media-magnified/nielsens-local-tv-ratings-enhancements/
The second major initiative Nielsen announced was the introduction of electronic measurement to 14 additional markets currently relying on printed diaries via a new code reader technology. The code reader is similar to set meter measurement in that it passively captures and reports household TV tuning.
http://www.harmelin.com/media-magnified/nielsens-local-tv-ratings-enhancements/
While these enhancements impact both its national and local measurement services, I’d like to focus on just the impending changes to the local service. There were four major initiatives outlined in Nielsen’s announcement, with several of these plans impacting a number of existing measurement techniques or market types.
http://www.harmelin.com/media-magnified/nielsens-local-tv-ratings-enhancements/
Press Room. Nielsen Statement: National and Local Market TV Accreditation Status. Nielsen introduced the final component of its National Panel Expansion (NPX) initiative into its MRC-accredited National Television Ratings service on Dec. 28, 2015, and began all electronic measurement in 31 Set Meter and 14 Code Reader local markets on Dec. 31, 2015.
http://www.nielsen.com/us/en/press-room/2015/nielsen-statement-national-and-local-market-tv-accreditation-status.html
Exclusive: Nielsen Scales Back Code Readers. Nielsen has discontinued its code reader plans in Dallas, Charlotte, St. Louis and other Local People Meter and set meter markets, a disappointing development for station chiefs in those areas. A rollout of the measurement devices continues as planned in 14 diary markets.
http://www.broadcastingcable.com/news/local-tv/exclusive-nielsen-scales-back-code-readers/131456
January 8 2016. Nielsen has stopped using paper diaries to collect demographic data in 31 mid-size US TV markets, replacing them with its new 'Viewer Assignment' method and in consequence losing MRC accreditation for this part of the data. Nielsen uses a system of Designated Market Areas or DMAs, which divides the US into 210 regions.
http://www.mrweb.com/drno/news22025.htm
NEW YORK – July 20, 2012 – Nielsen, a leading provider of information and insights into what consumers watch and buy, today announced a comprehensive plan for upgrading its Nielsen Local Audience Ratings, the standard used by the Local Media advertising industry.
http://www.nielsen.com/us/en/press-room/2012/nielsen-plan-next-generation-local-audience-ratings.html
With a total of twenty introductory markets, Nielsen's plan will improve measurement in the Local People Meter (LPM), Set Meter, and Diary markets. Starting in Q4 2012, Nielsen Code Reader installation will begin in the following LPM markets: St. Louis, Dallas, and Charlotte. These markets will be followed by five Set Meter markets: Nashville, Greenville, Birmingham, Albuquerque, and New Orleans. Nielsen will announce the twelve introductory Diary markets shortly.
https://www.engadget.com/2012/07/22/nielsen-to-use-watermarks-to-enhance-local-channel-rating-accura/
what are nielsen code readers
Nielsen has discontinued its code reader plans in Dallas, Charlotte, St. Louis and other Local People Meter and set meter markets, a disappointing development for station chiefs in those areas.