The tiered, segmented patient experience, based on potential value, resulted in a lifetime cost reduction per patient of approximately 60 percent. And, the engagement levels for both web and email have been consistently well above industry benchmarks, with positive trending month-over-month.
http://www.pb.com/docs/US/pdf/SIS/Healthcare/WhitePaper-BenefitsCommunications.pdf
18 CHAPTER 1 The Meaning of Marketing With the market research completed, the strategy is clear. A conveniently located,accessible women’s health program is written into the hospital’s long-range plan.Prior to full-scale implementation, however, market research is employed again in theform of a pretest.
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Now, more than 30years later, marketing has diffused throughout health care into hospitals, group prac-tices, rehabilitation facilities, and other health care organizations. In this book, fun-damental marketing concepts and marketing strategies are discussed.
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In the development of a marketing strategy,the target market is within an organization’s control as a function of the effective-ness of the marketing mix developed by the health care providers. The notion ofcontrolling the target market, however, is an idea that is often lost on health careproviders.
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In contrast, effective onboarding kits are easy to understand, simple to navigate, and contain only relevant content.One organization had a special challenge with their pharmacy benefit onboarding kits. They were mailing new subscribers a huge packet of ID cards, network directories, and program information.
http://www.pb.com/docs/US/pdf/SIS/Healthcare/WhitePaper-BenefitsCommunications.pdf
• Who is the healthcare decision-maker (the “healthcare CEO”) of the household?Targeted marketing helps you effectively deploy the full range of communication vehicles now available: direct mail, email, texting, radio events, websites, blogs, podcasts, call centers, social networks, TV, partner sites, and search.
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14 CHAPTER 1 The Meaning of Marketing product to the buyer that involves not only delivering the clinical care, but also accept-ing the risk for the cost of that care through a managed care product. It is a focus thatbegins with the consumer; the organization responds to this demand.
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A key component of meeting today’s healthcare challenges is creating impactful communications that inform, influence and motivate plan members to take positive actions that improve the quality of their lives. To accomplish this, benefits professionals need to think like marketers right from the start.
http://www.pb.com/docs/US/pdf/SIS/Healthcare/WhitePaper-BenefitsCommunications.pdf
The marketing mindset Communicating healthcare benefits is not merely sharing facts and figures. The real communications challenge is marketing the healthcare plan to program members and driving the desired behaviors and outcomes.
http://www.pb.com/docs/US/pdf/SIS/Healthcare/WhitePaper-BenefitsCommunications.pdf
28 CHAPTER 1 The Meaning of Marketing means to be marketing driven, and of what marketing alone can accomplish. Thereare four prerequisites for successful marketing, as shown in FIGURE 1-8. 21 Pressure to Be Market-Oriented First, there must be pressure to be market-oriented.
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most effective marketing strategy for health care facility
The most effective marketing strategy for health care facility is by creating impactful communications that inform, influence and motivate plan members to take positive actions that improve the quality of their lives. The most effective marketing strategy for health care facility is creating impactful communications that inform, influence, and motivate plan members to take positive actions that improve the quality of their lives.   The effective marketing strategy for health care facility is Creating impactful communications that inform, influence and motivate plan members to take positive actions that improve the quality of their lives.