Super Bowl games have frequently been among the United States' most watched television broadcasts; Super Bowl XLIX in 2015 set an all-time record for viewership at the game, with an average of 114.4 million viewers according to Nielsen, exceeding a record set the previous year at Super Bowl XLVIII (112.2 million).
https://en.wikipedia.org/wiki/Super_Bowl_Commercials
How long will it last? Super Bowl games are notoriously long, and last on average three hours and 44 minutes, according to The Verge. A normal NFL game lasts slightly longer than three hours, but the Super Bowl is usually longer due to its flashiness, famous adverts and spectacular half-time show.
https://www.dailystar.co.uk/news/latest-news/678833/when-is-super-bowl-2018-UK-how-long-does-it-last-how-to-watch-where-halftime-show
The Super Bowl commercials are generally limited to the American television broadcast of the game. This prevents international viewers from watching the game with these often iconic commercials.
https://en.wikipedia.org/wiki/Super_Bowl_Commercials
For some viewers, the Super Bowl experience can feel endless. If you’re one of those people just waiting for the big game to end, all told, it’s going to take about 3 hours and 20 minutes until the New England Patriots and Seattle Seahawks are finished playing.
http://www.ibtimes.com/how-long-does-super-bowl-halftime-show-last-1801748
SUPER BOWL 2018: New England Patriots will go against Philadelphia Eagles. The Super Bowl 52 LII draws the National Football League (NFL) to an almighty close. It is the biggest annual sporting event in the US calendar, and was watched by a staggering 11.5 million people in the US alone. The Super Bowl is no longer a sole US interest, as UK viewers flock to watch the showdown. This year New England Patriots will face Philadelphia Eagles at the US Bank Stadium in Minneapolis. The New England Patriots took a 24-20 comeback victory over Jacksonville Jaguars to make the final.
https://www.dailystar.co.uk/news/latest-news/678833/when-is-super-bowl-2018-UK-how-long-does-it-last-how-to-watch-where-halftime-show
Ironically, until Super Bowl 50, official online streams of the Super Bowl provided by U.S. broadcasters did not include all of the commercials from the television broadcast; at Super Bowl XLIX, only 18 advertisers bought ad time within NBC's stream of the game (although NBC did post all of the ads on a Tumblr blog throughout the game).
https://en.wikipedia.org/wiki/Super_Bowl_Commercials
The prominence of airing a commercial during the Super Bowl has also carried an increasingly high price: the average cost of a 30-second commercial during the Super Bowl has ranged from $37,500 at Super Bowl I, to around $2.2 million at Super Bowl XXXIV in 2000, and by Super Bowl XLIX in 2015, had doubled to around $4.5 million.
https://en.wikipedia.org/wiki/Super_Bowl_Commercials
Super Bowl commercials. The U.S. television broadcast of the Super Bowl – the championship game of the National Football League (NFL) – features many high-profile television commercials, colloquially known as Super Bowl ads.
https://en.wikipedia.org/wiki/Super_Bowl_Commercials
The U.S. television broadcast of the Super Bowl – the championship game of the National Football League – features many high-profile television commercials, colloquially known as Super Bowl ads. The phenomenon is a result of the game's extremely high viewership and wide demographics: Super Bowl games have frequently been among the United States' most watched television broadcasts, with Nielsen having estimated that Super Bowl XLIX in 2015 was seen by at least 114.4 million viewers in the ...
https://en.wikipedia.org/wiki/Super_Bowl_Commercials
The average length of the Super Bowl broadcast over the past two decades has been 3 hours and 35 minutes, according to Bloomberg in 2012. But if you excuse yourself immediately after the game, time committed should still be about 3 hours and 20 minutes. A football game is supposed to be 60 minutes long and broken into four 15-minute quarters. So why does the Super Bowl take so much time? A main reason for the lengthy Super Bowl experience is the halftime break that lasts about 12 to 13 minutes. Katy Perry, singer of pop hits “Roar” and “Dark Horse,” will perform this year’s halftime show. Lenny Kravitz will be feautured alongside Perry as well.
http://www.ibtimes.com/how-long-does-super-bowl-halftime-show-last-1801748
how long is super bowl
Super bowl last on average 3 hours and 44 minutes. Super Bowl games are notoriously long, and last on average three hours and 44 minutes, according to The Verge.