Scion, which sold more than a million small cars over 13 years, was an early hit with young buyers who perceived Toyota’s offerings as reliable but utilitarian cars for their parents’ generation. From its inception, the brand served as a laboratory for offbeat vehicle, marketing and retail experiments.
http://www.autonews.com/article/20160203/OEM01/160209930/toyota-to-scrap-scion-brand-keep-the-cars
Soon after the new vehicles hit the market last year, Toyota in September named a new brand chief for Scion, Andrew Gilleland, who had helped work with dealers to get the brand off the ground in 2003 and later went to Lexus. He replaced Doug Murtha, who took a corporate strategy position at Toyota North America.
http://www.autonews.com/article/20160203/OEM01/160209930/toyota-to-scrap-scion-brand-keep-the-cars
LOS ANGELES -- Toyota is pulling the plug on Scion, the funky upstart brand it launched in 2002 to appeal to the finicky younger buyers it was struggling to connect with on its own. The reason, according to Toyota: It’s no longer struggling to connect with those buyers.
http://www.autonews.com/article/20160203/OEM01/160209930/toyota-to-scrap-scion-brand-keep-the-cars
During 2007, its 50th year in America, Toyota introduced its largest pickup truck ever, the rugged 2008 Toyota Tundra, as well as the second-generation of its iconic Scion xB urban utility vehicle and the world’s first V8 hybrid, the Lexus LS 600h.
http://corporatenews.pressroom.toyota.com/corporate/company+history/
Toyota is hoping the transition will be as seamless as it will be quick. The current Scion iA, iM and FR-S cars will be badged as Toyotas for the 2017 model year when they arrive in dealerships this August. The tC coupe was already in line to be discontinued after the 2016 model year.
http://www.autonews.com/article/20160203/OEM01/160209930/toyota-to-scrap-scion-brand-keep-the-cars
The company also opened up its 10th U.S. plant in San Antonio, Texas, to build pickups. In addition, the company launched the FJ Cruiser with a design that harkens to the early years of the rugged Land Cruiser, the only vehicle Toyota has continuously sold throughout its entire 50-year history in America.
http://corporatenews.pressroom.toyota.com/corporate/company+history/
So, to commemorate the company's 30th anniversary in America in 1987, Toyota established the Toyota USA Foundation with a $10 million endowment and a mission to make Toyota a leading corporate citizen.
http://corporatenews.pressroom.toyota.com/corporate/company+history/
Toyota needs to sell at least 100,000 Scion vehicles a year for the brand to be sustainable and keep its dealers engaged, Murtha said. The company has committed to plans for new products that will help Scion reach that threshold, which was last achieved in 2008, he said.
http://www.autonews.com/article/20150116/OEM04/150119769/toyota-to-drop-scion-iq-as-smallest-car-fails-to-win-u.s.-buyers
That year also marked the company's debut as a manufacturer in the United States, with the rollout of the first Toyota car built on American soil. The vehicle, a white Corolla FX16, was produced on Oct. 7, 1986, at the New United Motor Manufacturing, Inc. plant, a joint venture with General Motors.
http://corporatenews.pressroom.toyota.com/corporate/company+history/
U.S. sales of the iQ fell 50 percent to 2,040 last year after Toyota gave dealers more leeway on submitting orders based on demand, said Doug Murtha, Scion’s brand chief. Production of the xD ended in July, leaving Scion with four models.
http://www.autonews.com/article/20150116/OEM04/150119769/toyota-to-drop-scion-iq-as-smallest-car-fails-to-win-u.s.-buyers
when was the last year making the toyota scion
The last year making the Toyota scion was in 2003. The Toyota Scion was last made in 2003.