uofl.edu/writingcenter writing@louisville.edu (502)852-2173 What are logos, ethos, pathos, and kairos? Often, instructors give assignments asking students to analyze the “argument” that a text makes, or to take a side on a “hot topic” issue. Most often, he or she wants you
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his or her audience and to think about the “rhetorical situation” that involves the. writer, the audience, and the text. Instructors may ask you to consider the concepts. of “logos,” “ethos,” “pathos,” and “kairos” (all Ancient Greek rhetoric terms) to. breakdown the rhetorical situation.
http://louisville.edu/writingcenter/for-students-1/handouts-and-resources/handouts-1/logos-ethos-pathos-kairos
How can you use these four concepts in your writing? Remember that effective arguments use each of these rhetorical strategies to some extent. Some news articles may focus on connecting with a reader’s empathy rather than presenting a lot of statistics, but logos is still likely to be involved to some degree.
http://louisville.edu/writingcenter/for-students-1/handouts-and-resources/handouts-1/logos-ethos-pathos-kairos
In summary, the matter used to make a house has potentiality to be a house and both the activity of building and the form of the final house are actualities, which is also a final cause or end. Then Aristotle proceeds and concludes that the actuality is prior to potentiality in formula, in time and in substantiality.
https://en.wikipedia.org/wiki/Aristotle
Content adapted from Writing Arguments: A Rhetoric with Readings (8th Edition), pp. 62-63
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Telos is a term that is used to explain both the purpose and the intention or attitude of a message. Although not necessarily a part of all advertising, with regard to purpose, the principle behind Telos applies to forms of advertising that require some kind of participation by a viewer. Telos in this capacity is a necessary component for defining a course of action for an audience.
http://www.theinformedillustrator.com/2013/12/advertising-persuasion.html
uofl.edu/writingcenter writing@louisville.edu (502)852-2173. What are logos, ethos, pathos, and kairos? Often, instructors give assignments asking students to analyze the “argument” that a. text makes, or to take a side on a “hot topic” issue.
http://louisville.edu/writingcenter/for-students-1/handouts-and-resources/handouts-1/logos-ethos-pathos-kairos
Aristotle (/ˈærɪˌstɒtəl/; Greek: ἀριστοτέλης, pronounced [aristotélɛːs], Aristotélēs; 384–322 BC) was an ancient Greek philosopher and scientist born in the city of Stagira, Chalkidice, on the northern periphery of Classical Greece.
https://en.wikipedia.org/wiki/Aristotle
uofl.edu/writingcenter writing@louisville.edu (502)852-2173 Logos, Ethos, Pathos, Kairos Pathos (Greek for “suffering” or “experience”) Focuses attention on the values and beliefs of the intended audience. Appeals to the audience’s capacity for empathy, often by using an imaginable story to exemplify logical appeals.
http://louisville.edu/writingcenter/for-students-1/handouts-and-resources/handouts-1/logos-ethos-pathos-kairos
In reference to intention or attitude, Telos functions more in the form of a manner of presentation i.e., an inflection or slant of a speaker, a visual style, or a temperament to be imparted in a message.
http://www.theinformedillustrator.com/2013/12/advertising-persuasion.html
what is telos? in writing
Telos is a term that is used to explain both the purpose and the intention or attitude of a message.