Creative strategy should, however, also be based on a number of other factors that are stated in the creative or copy platform. Copy Platform – A copy platform provides a plan or checklist that is useful in guiding the development of an marketing communication message or campaign.
https://smartamarketing.wordpress.com/2012/02/01/creative-strategy-planning-and-development/
In the broadest sense, “strategy” is a plan for how to achieve a goal. In business, strategy bridges the gap between policy (guidelines governing action) and tactics (a set of techniques). Strategy is what a company develops to differentiate itself from competitors’ actual or predicted moves. It’s complex and it drives every decision a business makes.
http://www.howdesign.com/how-magazine/how-march-2013/understanding-design-strategy/
The way these issues are addressed is the essence of the strategy. When this process is translated from business language and actions into design language and actions it becomes the basis for a design strategy.
http://www.howdesign.com/how-magazine/how-march-2013/understanding-design-strategy/
Our message can have the potential to transmit an amazing level of value, and still be buried under a daunting number of options our target audience needs to weed through to perceive it. The average web user is confronted with 1,700 banner ads per month.
http://creativestrategytips.com/creative-strategy/
However, underlying all of these messages is a creative strategy that involves determining what the marketing communication message will say or communicate and creative tactics dealing with how the message strategy will be implemented or executed.
https://smartamarketing.wordpress.com/2012/02/01/creative-strategy-planning-and-development/
Creative Strategy – Planning and Development. One of the most important components of an integrated marketing communications program is the marketing communication message. It will be obvious that there are a myriad of ways to convey an marketing communication message.
https://smartamarketing.wordpress.com/2012/02/01/creative-strategy-planning-and-development/
Our message can have the potential to transmit an amazing level of value, and still be buried under a daunting number of options our target audience needs to weed through to perceive it. A few facts that might surprise you: The average web user is confronted with 1,700 banner ads per month.
http://creativestrategytips.com/creative-strategy/
An important part of creative strategy development is determining the central theme that will become the major selling idea or big idea for the ad campaign. There are several different approaches that can be used for developing major selling ideas and as the basis of creative strategy.
https://smartamarketing.wordpress.com/2012/02/01/creative-strategy-planning-and-development/
The creative side of marketing communication is one of its most interesting aspects. The creative strategy used to communicate an marketing communication message is an integral part of the promotional process and is often critical to the success or failure of the campaign.
https://smartamarketing.wordpress.com/2012/02/01/creative-strategy-planning-and-development/
All you need to do is input your email address on the right side (or on the bottom if you’re on a mobile device), and I’ll send it to you right away for free. Update: Sorry! The Creative Strategy Manifesto is no longer available for free. It will be rewritten, expanded and published soon.
http://creativestrategytips.com/creative-strategy/
what is creative strategy
Creative strategy is planning and development.