The greater the value of a company’s brand name—that is, the greater the present value of the extra profit a company earns on its sales—the more likely it is that this long-term negative effect on profits will outweigh any short-term positive effect and deter a policy of intentional quality deterioration.
http://www.econlib.org/library/Enc/BrandNames.html
Ferrari is the world's most powerful brand according to Brand Finance. A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller's product from those of others. Brands are used in business, marketing, and advertising.
https://en.wikipedia.org/wiki/Brand
The word brand is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business.
https://en.wikipedia.org/wiki/Brand
Moreover, the greater the value of a company’s brand name, the more likely the company is to take quality-control precautions. To protect its brand name, a company will want to make sure its consumers are satisfied.
http://www.econlib.org/library/Enc/BrandNames.html
Even people who assume that all aspirin is alike spend some money on brand-name assurance since they do not buy “nonbrand” aspirin off the back of a pickup truck at a swap meet. Instead, they may buy “lower-brand-name” aspirin, such as aspirin carrying the brand name of a chain drugstore.
http://www.econlib.org/library/Enc/BrandNames.html
Brand identity is the embodiment behind a corporation's reason for existence. Simply, the brand identity is a set of individual components, such as a name, a design, a set of imagery, a slogan, a vision, etc. which set the brand aside from others.
https://en.wikipedia.org/wiki/Brand
Consumers pay a higher price for brand-name products than for products that do not carry an established brand name. Because this involves paying extra for what some consider an identical product that merely has been advertised and promoted, brand names may appear to be economically wasteful.
http://www.econlib.org/library/Enc/BrandNames.html
Understanding what 'brand' means gives clarity to the value of branding. If brand is a set of associations involving perceptions and experiences, then branding is the process of managing how your brand is experienced by taking brand ownership.
http://smallbusinessbc.ca/article/what-does-brand-mean/
A brand is a set of associations…. People speaking about brand often use the term to mean the name or logo of a business. While this shorthand is true, it is not fully accurate. A brand is more than the name or visual element used to represent your company. It is the emotional and psychological associations that a person makes with your business, product or service.
http://smallbusinessbc.ca/article/what-does-brand-mean/
When it is difficult to determine the quality of a product before purchase and the consequences of poor quality are significant, it makes economic sense for consumers to rely on brand names and the company reputations associated with them.
http://www.econlib.org/library/Enc/BrandNames.html
what does brand name mean
The brand name is the emotional and psychological associations that a person makes with your business, product or service. Brand name is the emotional and psychological associations that a person makes with your business, product or service.