Generally, programmatic buying is similar to programmatic stock trading insofar as buying happens as the result of a computational proxy bidding on behalf of human masters. An example of HPB would be to bid a fixed amount of $6.00 on any visitor that's been on an advertiser's website in the last 30 days.
https://adexchanger.com/online-advertising/define-programmatic-buying/
Programmatic ad buying, in which advertisers can use real-time applications to purchase inventory associated with audience segments and listener attributes, generated $10 billion worth of revenue in the United States. That’s according to Jelli, a programmatic ad platform for the global radio market.
https://www.tritondigital.com/news-items/programmatic-next-frontier-is-radio
This post covers just a handful of the benefits and potential opportunities of programmatic marketing. For a more in-depth look at what programmatic marketing is, the potential benefits, and how to get started with programmatic, see our new guide for all members. Download free resource – Programmatic Marketing Brief.
http://www.smartinsights.com/internet-advertising/internet-advertising-targeting/what-is-programmatic-marketing/
A little more than half of the respondents have used programmatic buying in the last year. For the brokers and middlemen in the process, however, that is the good news. “Terrestrial radio is the next big growth opportunity for programmatic trading,” said Jelli CEO Mike Dougherty.
https://www.tritondigital.com/news-items/programmatic-next-frontier-is-radio
Programmatic’s Next Frontier Is Radio. Over the past two decades, computers have revolutionized radio broadcasting, changing how content is created, stored and utilized, as well as the technological nuts and bolts of the business. The next area poised for transformation is advertising.
https://www.tritondigital.com/news-items/programmatic-next-frontier-is-radio
Programmatic buying is a subset of programmatic marketing. Programmatic marketing uses real time systems, rules and algorithms to automate the delivery of data driven, targeted and relevant experiences to consumers as they interact with a brand’s many touch points.
https://adexchanger.com/online-advertising/define-programmatic-buying/
Programmatic buying will make up $14.88Bn of the approximately $58.6Bn digital advertising pie this…. Click To Tweet. This post will give you a high level – whistle stop tour of what is programmatic. How it is projected as a “game changer” in digital advertising budget changes and how it can benefit you.
http://www.stateofdigital.com/what-is-programmatic-marketing-buying-and-advertising/
What is Programmatic Marketing? Widely tipped to be the future of digital advertising, how is programmatic marketing defined and what are the opportunities? Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent on Programmatic by next year.
http://www.smartinsights.com/internet-advertising/internet-advertising-targeting/what-is-programmatic-marketing/
But the benefits of Programmatic Buying are not limited to the buyer. The improved effectiveness it delivers for the advertiser also translates into increased relevance for the consumer and greater revenue for the publisher. The use of technology to automate processes and the use of math to improve results.
https://adexchanger.com/online-advertising/define-programmatic-buying/
Its a change from traditional ad buying. No longer a buyer agrees to run a certain number of ads with a publisher and is locked in to the contract. Programmatic media buying, marketing and advertising is the algorithmic purchase and sale of advertising space in real time. During this process, software is used to automate the buying, placement, and optimisation of media inventory via a bidding system.
http://www.stateofdigital.com/what-is-programmatic-marketing-buying-and-advertising/
how does programmatic buying work
During the programmatic buying work, software is used to automate the buying, placement, and optimisation of media inventory via a bidding system.