In 6 October 2010, the Finnish paints and coatings company Tikkurila Oyj HEL : TIK1V made a significant announcement regarding the launch of Tikkurila ProHouse method for protecting wooden surfaces with Ultra Pro waterborne products. This development signifies a strategic move by the company to enhance its product portfolio and cater to the growing demand for sustainable and high-quality wood treatment solutions, reflecting a positive outlook for Tikkurila's position in the market.