The severe storms that hit Finland at the end of July and the beginning of August 2010, causing widespread tree damage, have led to an increase in forest insurance sales, according to Finnish insurance companies Tapiola, Local Insurance Group (Lähivakuutus), and Pohjola. This surge in sales reflects the growing demand for protection against natural disasters and signifies a positive response by individuals and businesses to mitigate the financial risks associated with such events.