<s>[INST] I don't advertise. How do you think that about the economics of x? If if, if part of the underlying model at least today and maybe needs to shift? Maybe the answer is it needs to shift away from advertising? If you believe that this is the one part of your business where you will be beholden to those who have this view? What do you do? Why? I understand that there's a reality to right. [/INST] Yes, no, no. No. Jacobina is right here. And she's got to sell advertise? Absolutely. So no, no. No, actually, what this advertising boycott is, is going to do it's going to kill the company. And you think that and the whole world will know that those advertisers killed the company, and we will document it in great detail. </s>