Insurance brokers neglecting customers, ignoring social media
Survey results from brokers Ecclesiastical have suggested that brokers are new to using social media as a way of carrying out business. A total of 250 brokers were polled and the results showed that over half contact clients only once or twice annually, with 94% contacting clients to issue renewal reminders and 29% regarding an upsell or different products. Just 22% of brokers have used LinkedIn in the past year and 21% have used Twitter.

According to a survey from Ecclesiastical brokers have only just started using social media to do business.

Over a third of smaller brokers only speak to their clients once at renewal time, Ecclesiastical revealed in a poll.



The survey polled 250 brokers to see how, when and why they interact with clients.



It also found that over half only contacted their clients once or twice a year.



“What became clear is that in some cases, brokers are not in regular contact with their customers,” said the insurer.



Additionally, the vast majority, a total of 94% of the brokers polled, contact clients with renewal