Instagram's global ad revenue to hit $600m in 2015, $3bn in 2017
According to data from eMarketer, the Facebook-owned platform, Instagram, is forecast to raise $600m in global advertising revenues this year. The photo sharing app is expected to continue growing, generating ad revenues of $1.5bn in 2016 and $2.8bn by 2017. Instagram has also rapidly expanded its user base to now include 400 million users, this comes just 9 months after it announced it hit 300 million users. These figures suggest that Instagram's﻿ decision to open up﻿ its advertising has not turned its users off. 

Image sharing platform Instagram is projected to raise $600m in global advertising revenues this year on the back of a rapidly expanding user base which recently has notched up its 400 millionth user.

Figures compiled by eMarketer show that the Facebook-owned service will continue to enjoy rapid growth, powering ad revenues to $1.48bn in 2016 and $2.81bn by 2017.