Facebook cleans up its cost-per-click pricing model - could boost spending
Facebook announced this week that it has cleaned up its cost-per-click pricing model, to cheers from marketers who were fed up of paying for ads after viewers merely tapped the "like" or "share" buttons. &nbsp;It is believed that this move will be a boon to Facebook's ad sales. &nbsp;The CEO of Keywee, Yaniv Makover says that brands "are going to be spending more money on Facebook" now that Facebook CPC actually refers to cost per website click.
Facebook revealed Wednesday that it cleaned up its cost-per-click pricing model, much to the delight of marketers who were tired of paying for ads after viewers merely tapped the "like" or "share" buttons. Indeed, advertisers, if they choose, can now select buying options so they will only be charged for promos when clicks include website visits, the "Shop Now" button, mobile app installs and video views.