Facebook tops platform for sharing video content

Facebook is edging out the competition when it comes to video sharing, according to a study from digital production agency, Philo Media. Out of 466 respondents, 63.5% said Facebook was their favourite place to share videos, and 37.28% named the social media site as their preferred source of video. Interestingly, millennials preferred YouTube over Facebook, with 35.66% agreeing that YouTube was their favourite platform. The study examined the continuing trend of emotional targeting, as more than half of those surveyed said they wanted to share humorous videos on Facebook. While Facebook's large audience is cited as offering an advantage over its competitors, it is thought that targeted marketing content will do well on most networks.

There’s been a great deal up upheaval in the social video sector in recent years. With the rise of mobile apps like Periscope, livestreaming broke into the mainstream, and Facebook is starting to edge out YouTube in terms of content. A small study from digital production agency Philo Media examines how attitudes toward online video are still in flux.