Facebook to bring advertising work in-house
Facebook's marketing chief, Gary Briggs, has said that the company is bringing "a lot" more of its advertising work in-house, which this article attributes to the changing role of CMOs and their departments, and their increasing need to understand technical matters, rather than having particular creative finesse.

During an Advertising Week panel Thursday with a quintet of CMOs from tech and media brands, Facebook's marketing chief Gary Briggs made a comment that likely ruffled the feathers of more than a few agency execs in the room—he's giving his in-house creative shop more work.

"We've brought a lot of talent in-house—for speed," Briggs said.

He was quick to point out that Facebook still works with Wieden + Kennedy, the agency behind its recent campaigns, but the tech company's rapid-fire launches of new features and apps means that its internal creative shop is getting much more of its work these days.

"Predominately, the work we're doing now is through this internal group called The Factory," Briggs said.