Snapchat’s sponsored geofilters successful form of native advertising
Native advertising is a&nbsp;way of advertising that almost mirrors the form and function of the platform on which it appears. By creating ads in the same format as the brands content, the&nbsp;hope is to create a more organic advertising experience. The current problem for many digital ad platforms is that they find it hard to target consumers and also remain authentic. Snapchat's solution to this problem is&nbsp;to offer brands, for a price, the opportunity to deliver sponsored geofilters. These&nbsp;sponsored geofilters allow users to own, control and disseminate advertising as part of their online personas.
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