Lifespan of iPhone just three years
As part of its growing commitment to environmental issues, Apple has revealed how long it anticipates its products will last with their “first owners”. AppleWatches, iPhones and iPads are expected to last just three years, whilst Mac computers are expected to last four. These estimates do not take account of recycling or reconditioning. Yesterday, Apple announced that it would donate proceeds from 27 apps in its store to the World Wildlife Fund for the next ten days under its “Apps for Earth” scheme. 93% of Apple’s facilities are now powered by renewable energy. Last year, the company also worked with the WWF to protect the Chinese forests that provide material for its packing. The company is currently building a 1300 acre solar farm to provide energy for its headquarters.

For instance, Cook gave time during the company's March product reveal to Apple's Lisa Jackson, the former EPA director and now the company's vice president of environment, policy, and social initiatives. Jackson talked about sustainability and revealed that 93 percent of Apple's facilities now run on renewable energy. The company also partnered with the WWF back in May 2015 to help protect forests in China that are used to make its product packaging, and it's working on a 1,300-acre solar farm to power its new headquarters.