Ola withdraw ad after sexist complaints

Ola recently launched a three-film ad campaign, but has since had to remove it since several consumers viewed the ad as sexist. Social media is such a powerful tool amongst Indian consumers that brands cannot help but respond to criticisms, no matter how much it costs. Ola's campaign was promoting Ola Micro, its INR 6 ($0.09) per km offering, and tried to appeal to young Indian working professionals. Ola Micro is to make AC cab rides more affordable for people and has been described as a "game changer" by Kartik Iyer, co-founder and chief executive officer. 

The objective of Ola Micro is to make AC cab rides more affordable for millions of Indians, especially those who are new to this segment. "...Micro, as a category, is an absolute game-changer for India. We wanted to bring alive to people the fact that we can end up spending so much more on a normal walk than we ever will on a comfortable ride in an Ola Micro," says Kartik Iyer, co-founder and chief executive officer, Happy Creative Services.