Instagram enhances its offering with an ad objectives option on its platform
Instagram has announced that advertisers can now incorporate business objectives into their campaigns, in addition to performance campaigns that drive website conversions. Facebook's Ad Manager has joined Instagram's ads application programming interface and Power Editor to help brands run, create and track their ads. Since launching carousel ads as an ad format in April Instagram has generated a 2.5-point lift in ad recall. 

Instagram announced that its advertisers can now pursue business objectives including broader brand campaigns optimized for reach and frequency , as well as performance campaigns to drive website conversions.

Facebook’s Ads Manager also joined the social network’s ads application-programming interface and Power Editor on the list of ways for brands to create, run and track their ads.

The Facebook-owned photo- and video-sharing network also offered some examples of how advertisers are using its carousel ads, which debuted in April.

The broader range of objectives was detailed in an Instagram for Business blog post: