Here Are 5 Major Marketing Implications of Google Play Music
Yesterday, Google launched its free, ad-supported music streaming service, Google Play Music. Due to Google's large budget and range of technologies, it is likely Google Play Music will offer better data targeting than its competitors and a wider advertising reach.
Google made its foray into free music streaming today with the launch of an ad-supported version of Google Play Music, which will compete head-on with Pandora, Spotify and the forthcoming Apple Music .

A paid version of Google Play has been available for a couple of years, but it's the first time Google is leaning on advertising to create a free service—and likely pick up a lot more users. After all, if its advertising for services like YouTube is any indication, the deep-pocketed Internet giant probably has a big marketing budget to play with.