Snapchat draws level with Facebook at 4 billion daily video views
Latest statistics show Snapchat is fast becoming the platform of choice for users and advertisers. Snapchat's reach has grown dramatically, the International Business Times reported that Snapchat recieves 4 billion video views per day, the same figure as Facebook. Meanwhile, BuzzFeed reported Snapchat's Sponsored Selfie Filters will reach up to 16 million daily viewers. According to a new Piper Jaffray survey, Snapchat is more popular among American teens than Facebook, 19% of them rating the mobile app as the most important social network. Overall, Instagram lead the group as the most important platform for teens with 33%, followed by Twitter at 20%.

It seems that there's a new Snapchat data point being disclosed nearly every day, and there have been a few doozies in recent weeks. We rounded up six eyebrow-raising numbers from October to give our readers a good view into the hottest social network in marketing: