Advertisers moving more spend to programmatic in 2016

According to a recent AdRoll report, of those surveyed, 66% said they planned to increase their programmatic ad spend in 2016, after 32% of marketers responded that they spent over half of their 2015 budget on programmatic advertising. The reason for this growth is that 87% of marketers claim to see a better return when they use programmatic buying as opposed to traditional media buying. The report also stated that 1/3 of marketers now use programmatic ad buying on mobile. 

Looking for the next big thing in social advertising? Programmatic , or automated, advertising is where the money is going.

According to a recent AdRoll report, 66 percent of advertisers polled said they plan to increase their programmatic ad spend in 2016.

Why? The report notes that 87 percent of marketers are seeing greater return through programmatic adversing compared to traditional media buying.

Adam Berke, AdRoll’s president and CMO, commented on the findings in AdRoll’s State of the Industry report: