Zipcar wraps vehicles in trackable advertising 
Car share platform, Zipcar, is launching a new advertising campaign in the US this week which that will see it wrapping ads around cars and tracking viewing using data-tracking technology from Wrapify. Each car will be equipped with sensors that show the vehicle's route paired with the number of people viewing the ads based on anonymised location data from other sources. The service is described as a “bridge between out-of-home advertising and digital marketing,” by Wrapify's CEO, James Heller. Wrapify has already signed 35,000 drivers who earn between $400 and $600 per month driving “wrapped” cars across 25 US cities. If the Zipcar campaign is successful, it will be rolled out beyond the test cities of Seattle and Washington D.C.

Zipcar is rolling out a campaign in Seattle and Washington D.C. that blends an old-school advertising technique with new technology—it's wrapping ads around cars and tracking how many people see them.

The company partnered with Wrapify, a San Diego startup that pays drivers to cover their cars with branding and data-tracking technology. Each car is equipped with sensors that feed live analytics to clients so they can see where their ads appear on the road, and how many people can see them.