Facebook lets publishers reward video ad viewers with games
Facebook has launched Rewarded Video, an ad format available to publishers on its Facebook Audience Network aimed specifically at game publishers, according to a company blog post. It said the tool was "100% initiated" by viewers and lets game developers give players the option of watching a full-screen ad in exchange for playing a game. Facebook said Rewarded Video "allows publishers to offer a positive user experience while also increasing revenue".

The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game engine Unity found that 78 percent of game players are open to engaging with rewarded video ads.

On that note, Facebook Audience Network introduced Rewarded Video, which allows game developers to give players the option of watching a full-screen, immersive video ad in exchange for a reward within the game they are playing.

Rewarded Video is available immediately to all publishers on Facebook Audience Network, and the social network said it is now supporting Unity and fellow game engine Cocos2DX in order to help create Rewarded Video ad units.

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