Facebook and Google announce moves to counteract fake news sites
Facebook and Google have unveiled plans to remove fake news sites from their advertising networks in order to undermine their profits. Google said it would “restrict ad serving” on misleading sites. However, it remains uncertain whether the company can effectively identify such sites. Facebook, which has been accused of benefiting Donald Trump in the election through the promotion of fake news sites, has updated its policies for ad platform Audience Network to include these sites. Despite this, Facebook algorithms may continue to promote fake news. Company employees are secretly working to tackle the problem, according to Buzzfeed.

SAN FRANCISCO — Facebook employees have formed an unofficial task force to question the role their company played in promoting fake news in the lead-up to Donald Trump's victory in the US election last week, amid a larger, national debate over the rise of fake and misleading news articles in a platform used by more than 150 million Americans.

The task force, which sources tell BuzzFeed News includes employees from across the company, has already rebutted a statement made by Facebook CEO Mark Zuckerberg at a conference last week that the argument that fake news on Facebook affected the election was “a pretty crazy idea.”

“It’s not a crazy idea. What’s crazy is for him to come out and dismiss it like that, when he knows, and those of us at the company know, that fake news ran wild on our platform during the entire campaign season,” said one Facebook employee, who works in the social network’s engineering division. He, like the four other Facebook employees who spoke to BuzzFeed News for this story, would only speak on condition of anonymity. All five employees said they had been warned by their superiors against speaking to press, and feared they would lose their jobs if named.

The employees declined to provide many details on the task force. One employee said “more than dozens” of employees were involved, and that they had met twice in the last six days. At the moment, they are meeting in secret, to allow members of the group to speak freely and without fear of condemnation from senior management. The group plans to formalize its meetings and eventually make a list of recommendations to Facebook’s senior management. Another Facebook employee said while the task force remained small, “hundreds” of Facebook employees had expressed dissatisfaction with the company’s stance on fake news in private online chats, and wanted to support efforts to challenge that position.

Facebook did not respond to a request for comment from BuzzFeed News, but in a statement to media last week, a Facebook spokesperson said, “While Facebook played a part in this election, it was just one of many ways people received their information – and was one of the many ways people connected with their leaders, engaged in the political process and shared their views.”

In the wake of Trump’s victory, Facebook has been facing questions over its responsibility in spreading misinformation or failing to clamp down on the sharing of fake news. Almost half of adult Americans rely on Facebook as a source of news, a recent study by the Pew Research Center found. A recent report by BuzzFeed News found that the three large left-wing pages published false or misleading information in nearly 20% of posts, while the three big right-wing Facebook pages published it 38% of the time. The report concluded: “The best way to attract and grow an audience for political content on the world’s biggest social network is to eschew factual reporting and instead play to partisan biases using false or misleading information that simply tells people what they want to hear.”

Or, as former Facebook designer Bobby Goodlatte wrote on his own Facebook wall on November 8, “Sadly, News Feed optimizes for engagement. As we’ve learned in this election, bullshit is highly engaging. A bias towards truth isn't an impossible goal. Wikipedia, for instance, still bends towards the truth despite a massive audience. But it's now clear that democracy suffers if our news environment incentivizes bullshit.”