Primecity CEO talks about the impact of Aroundtown's increased capital base
Primecity investments gets a mention in hospitality INSIDE in a general piece about the how the hotel industry is booming. It highlights Aroundtown Property going public four weeks ago, and that the&nbsp;parent of Primecity Investment, now has has a market capitalisation of &euro;2 bn. Primecity CEO Philipp von Bodman explains what such a capital base means for rapid cash-driven hotel expansion.
The GCH Hotel Group based in Munich has nothing more to do with Grand City Hotels, whose initial letters still form its name. GCH is now open for every hotel and hotel group looking for professional, brand-driven marketing. Vice President Commercial, Bart Beerkens, explains the new profile and new services.&nbsp;
Augsburg/Berlin (June 9, 2023). HITT is a great alternative to huge conferences, a platform for new thinking processes, a place to bundle competence and for exchange, without any competition... We are receiving a lot of praise right now from our sponsors Accor, Drees & Sommer, Arabella Hospitality and Haefele as well as from Expo Real Munich and Hotelschool The Hague. They are committed to the good of the entire industry! The quality of the HospitalityInside Think Tank becomes visible in the fact that 14 of 16 speakers (our impulse generators) will participate in the Think Tank on both days for the first time this year – more than ever before.

Editorial: Lots of praise for HITT, lots of moments for the industry

Dear Insiders,





Today, we are starting with ourselves: It's only 17 days until the 6th edition of our HITT. Everything is set and we are looking forward to this event. You too? Do you know the most recent research findings from the industry for the industry with respect to changes in consumer behaviour? Do you know the criteria for "social", the meaning of biodiversity, the effects of measurement data on your real estate and operations? HITT is one big package of knowledge. We still have a few places available, you can still join us on board! Register now at www.hitt.world.



After all, our Think Tank is increasingly becoming an international, cross-industry platform for a sustainable community, which in the meantime is continuing to network with each other and is already collaborating in some cases. Today, we can already announce a new success for 2023: 14 out of 16 speakers will be staying on board together with the participants for two days – more than ever before. A huge chance for you!



"Through the Think Tank, hospitalityInside provides a great alternative to the huge conferences", praises us Patrick Mendes, CEO of Accor Europe and North Africa. Europe's largest hotel chain wouldn't have to sponsor HITT, but it has been doing so for six years now – to learn for itself and help the entire industry. Companies like Accor have a pioneering function in the market. And in the same way, the remaining sponsors overcome competition and national borders: Drees & Sommer (also a HITT sponsor since 2018), Arabella Hospitality (for the 2nd time) and now also Haefele from the suppliers' side. Since HITT's premiere, we have been collaborating with Expo Real and Hotelschool The Hague as well.



Today, these businesses explain why they support the Think Tank (on our page 1). And all companies, which have already supported us during the last few years, have done so because they are likewise convinced. Thank you very much!



Tourism will flourish again. Hoteliers who adapt to new flows will benefit enormously. ForwardKeys from Spain, which analyses airline tickets, stated the following two days ago: In July, business travel flights will overtake leisure flights for the first time again, and until September, the gap to 2019 will even have closed.



So please realign yourself with what is coming. The White Label operators are currently experiencing a momentum, as Macy Marvel shows. The Americans (Aimbridge) want to grow in Europe just like Cycas from the Netherlands.



Italy is also feeling the upwind but according to the industry association Federalberghi there are still high obstacles – on the state's side – to take the hotel industry up to new heights. The most important factor is staff shortage, which is even increased by – statistically proven – illegal activities in the market. Massimiliano Sarti reports, also about the new and weak tourism minister Daniela Santanché.



Israel is tackling everything, despite all crises and street protests in the country. So far, the new and still old tourism minister (!) and the hotel association (!) still agree on the fact that tourism will return to the prosperity of 2019. And everyone does everything towards this goal. The investment program for investors continues, new concepts want to distribute the tourism flows over the country. Sylvie Konzack, who likes to travel in Israel herself, observed the development for months and presents an interesting summary today.





In our news section, we collected – apart from personnel news (CEO change at Belmond!) – the weekly market news, aptly complemented with news from the world of sustainability and the world of digitalization today. And we imagined the meagre breakfast at new economy brand Scandic Go. The Swedish have revealed more details from the concept, but still no price for an overnight stay or now even the new food concept.





Have a great week.

Yours, Maria Pütz-Willems

editor-in-chief



Your opinion? editor@hospitalityInside.com

