Amazon to roll out 10-second ads instead of 30-second for Alexa
Amazon has been drawing on user experiences for the creation of over 100 10-second ads. Each ad shows examples of what Alexa can do, for instance ordering flowers, checking the weather, or dealing with an accidental fire. Amazon spokesperson, Rachel Hass, said the company had broken away from the traditional 30-second ad format with 10-second spots set to roll out over the next few months. The launch coincides with the release of an Amazon Echo campaign called "Break Up", which will be shown during NFL games.

Amazon has turned to its users to create real-life spots around Alexa and the tons of experiences they have with it.

Amazon creates more than 100 10-second ads around Alexa

Each 10-second or less vignette, shows off what Alexa can do from ordering flowers through Alexa after an accidental fire to Alexa checking and reporting back the weather.