Snapchat face swaps with Netflix outdoor ads
Netflix's outdoor ads allow Snapchat users in France to swap faces with TV characters. Using Snapchat's face-swapping feature, users can take selfies in front of Netflix billboards and swap faces with TV characters such as Frank Underwood from House of Cards or Kimmy Schmidt from Unbreakable.

Netflix's latest out-of-home campaign lets Snapchat users in France swap faces with its TV characters including House of Cards' Frank Underwood and the namesake of Unbreakable Kimmy Schmidt.

Urban passersby can take selfies in front of a Netflix billboard. By using Snapchat's face-swapping feature, they can then create split-screen photos. Check out the tweet below to see an example of what the final product looks like: