Cotton releases interactive video ad that users can change
Cotton Incorporated has released a new, interactive ad that can be changed up to six times by viewers, who decide whether the actress at the centre of events has breakfast or walks her dog, stays at home or goes on a date, among other scenarios. The campaign is aimed at young women running on Mode's web network: Mode.com, Glam.com, Tend.com, Foodie.com and was created in partnership with Mode Media's branded content team and Mindshare.

Cotton Incorporated, which has been a consistent mainstream advertiser since the 1970s, has a new online video that is pretty darned 21st century. Orchestrated in conjunction with Mode Media's branded content team and Mindshare, Cotton Inc.'s digital spot lasts a little more than one and a half minutes and targets young women.