Twitter launches its Polls feature for users
Twitter has officially launched its Polls feature for users, allowing people to anonymously vote on tweets. Users will also be able to create their own two-choice polls which will remain live for 24 hours. Users’ voting choices will not be shared publicly on Twitter, but once a poll closes a push notification will be sent to the user with the results of the poll. Using Twitter Audience Platform, advertisers will be able to further amplify their polls to a wider audience and receive valuable feedback about products. Twitter is to roll out this function over the next few days across iOS, Android and desktop.

Developers will have access to more than 170 buyers on the MoPub digital advertising marketplace as well as support for direct ad partners. The company has not yet announced the beta testers who can use video ads similar to those found in Twitter's timeline.

Twitter's video product has become a powerful force. The company said earlier this month that video views have increased by 150 times in the past year, with mobile devices accounting for 90 percent of those views.