Facebook is talking with music labels, but why?
Facebook has held talks with the major labels about "getting into music", to increase the amount of time users spend on its site. Discussions are in early stages and nothing has yet been made final. According to sources familiar with the matter, Facebook wants to do something "unique" and its video platform could play a role in its plans. Both Google and Apple have launched versions of their music streaming platforms in recent months, so Facebook entering the market would put even more pressure on incumbents in the market.&nbsp;
With the rapid growth of Facebook Video, it’s no surprise that it would have an interest in dipping its toes in other forms entertainment. The company has long shown an interest in music, partnering with Spotify to help launch it in the United States. Facebook has tried to integrate music into its service a number of times, putting listen buttons on artist pages and adding a turntable.fm-like feature that lets you listen to what your friends were listening to, but it hasn't gone much further than that.The company has been very selective when it comes to making extensive changes to its core service, and adding any kind of substantial musical component would definitely qualify as a big shift.