Twitter revamps its MoPub mobile advertising website
Twitter has shaken up its MoPub mobile ad exchange with a website redesign. The revamped site has added educational materials for marketers, agencies and agency trading desks, as well as resources for developers and clients. The overhaul is intended to better serve those in the mobile app monetisation and mobile programmatic space, according to the social network.

The social network said in an email to Social Pro Daily that the redesign is aimed at better serving the needs of mobile application developers, demand-side platform, marketers “and other partners in the mobile app monetization and mobile programmatic space.”

The MoPub site now features resources for developers and clients, along with educational materials for marketers, agencies and agency trading desks.