Facebook Is YouTube’s Biggest Threat
Facebook is the most likely source to disrupt the video advertising market, due to its ability to provide personalised video ads at scale and given the amount of time Facebook's users spend on the site.&nbsp;Three quarters of Facebook's videos are watched on mobile devices, compared to just half of YouTube videos, which will help Facebook target consumers on the go more effectively than YouTube. Facebook owns both Instagram and WhatsApp, both of which offer potential to be significant video advertising platforms, with Instagram showing impressive results for video ad campaigns so far.&nbsp;
In the marketing world, video is the undisputed killer medium. The industry’s conventional wisdom is that YouTube has an insurmountable lead in the video advertising market. That conventional wisdom is dead wrong.

Despite the attention that YouTube gets for providing content creators — some of whom make serious money — with a platform to gain attention and drive ad dollars, as a business, YouTube does just $4 billion in revenue annually. While it is making video gaming color commentators famous, YouTube barely breaks even, despite its intense focus on brand advertisers.

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