CBS Is Commanding a Record $5 Million for 30-Second Super Bowl Ads
The cost of getting a 30-second advertising slot during next year's' Super Bowl is estimated at $5m dollars, with additional digital ad revenue being generated online. This is the first year ads will run both on air and on the livestream of the game. Next year's price tag set by CBS, is a 11% increased on 2015's Superbowl slots.&nbsp;
During the company's earnings call on Wednesday, CBS Corp.'s CEO and president Leslie Moonves told investors that CBS is getting $5 million for a 30-second spot in next February's Super Bowl, which will be the 50th edition of the big game. "Super Bowl advertising is already proving to be more lucrative than ever, with 30-second spots selling for $5 million and additional digital revenue being generated for Super Bowl ads online," he said.