Google adds new shopping video formats in AdWords
On Monday, Google unveiled two new shopping video formats in AdWords; TrueView Shopping and Shopping ads on YouTube. TrueView Shopping allows marketers to display interactive video ads containing actionable shopping cards. Meanwhile, Shopping ads on YouTube allows marketers to overlay shopping cards on product videos on YouTube. Given Google's integration of TrueView video ads there will likely be more video-related content brought to AdWords in future. 

Missed the GamesBeat Summit excitement? Don't worry! Tune in now to catch all of the live and virtual sessions here.

Google today announced the general availability of a couple of new video formats in AdWords — TrueView for Shopping and Shopping ads on YouTube.

In the TrueView for Shopping product, marketers can display interactive video ads that contain actionable shopping cards, which act as a bridge to a purchase, Google said. The cards display along the right margin of the ad and contain specific product and pricing details. Marketers can target the videos at people who have visited their site or watched their other videos, Google said.

The other new video format, Shopping ads on YouTube, allows marketers to overlay shopping cards on top of product videos on YouTube, which is owned by Google. So viewers who are researching products on YouTube can click a small button at the top of the view window to see the shopping cards containing product and pricing details, and easily click through to a purchase page.

Google said the new video innovations come as a result of its integration of TrueView video ads into its core AdWords front end. We’re likely to see more integration of video and related content into AdWords.