AudienceScience folds after losing Procter & Gamble
Adtech firm AudienceScience has ceased operations a month after its largest client, Procter & Gamble, stopped using its services. The business is now in the hands of the receivers, with the company seeking new employment opportunities for its staff of approximately 200. No buyer was found for the company in the wake of P&G’s withdrawal.
Adtech specialists AudienceScience have failed to weather the loss of its biggest client, Procter & Gamble, closing its doors within a month of losing the world’s largest advertiser.

AudienceScience folds in wake of Procter & Gamble withdrawal

The bad news was conveyed by chief executive Bill Gossman who confirmed to AdExchanger that his business was now in the hands of receivers and whose first concern is now finding new employment opportunities for around 200 staff who now find themselves out of work.