German publisher Axel Springer bans adblock users from Bild online
Axel Springer is now banning readers who use ad-blockers from accessing their Bild tabloid website. Bild will ask users to turn off their ad-blocker or pay a €2.99 subscription fee which will allow browsing, but with limited ads. Axel Springer generated more than €1.5bn from advertising last year. It is hoping that this move will protect its online advertising revenues. 

One of Europe’s largest publishers, Axel Springer, has stepped up its efforts to protect online advertising revenues by banning readers who use ad blockers from accessing its Bild tabloid website.

Bild, Europe’s top-selling tabloid, will now ask visitors to turn off their ad blocker or pay a monthly subscription fee of €2.99 which then allows browsing with limited ads.