Facebook pulling digital ad market share from Google

Facebook is drawing digital advertisers away from rival Google, thanks to its domination of the mobile advertising market. With 1.51bn active users per month accessing the site with their mobiles, the social media company is said to be “crushing” its competitors. Pivotal Research analyst, Brian Wieser, said in a report that Facebook is also expected to see revenue increases from Instagram, Messenger, WhatsApp and virtual reality company Oculus, while Facebook founder Mark Zuckerberg is looking to artificial intelligence to help the company scale up.

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