Uber launches UberENGLISH in Colombia
Colombian Uber riders will soon be able to request an English speaking driver through a newly-launched service called UberENGLISH. More than 1,000 local drivers have already opted for the certification, which the company says will allow drivers to earn more money. The service is due to launch in other Latin American cities in the coming months.
It's the latest in a string of recent partnerships for Uber, accompanying the company's successful fundraising efforts. In April, the service partnered with Capital One to give discounts to certain card holders. In June, a Foursquare partnership launched to let users order rides from within the Foursquare app. Recode has reported that Uber is also mapping out a partnership with retailers and fashion brands, which would employ the company's drivers as a delivery service. There's also been some speculation that the company might partner with Tesla for a partnership concerning both companies' self-driving car technology. Other Uber partnerships have been more controversial: the company drew criticism last year for aggressively marketing predatory auto loans to drivers, getting more cars on the road but saddling drivers with unpredictable debt payments.