Facebook adds pre-roll ads for third-party publishers
Facebook will now include pre-roll, mid-roll, and post-roll video ads on third-party publishers' websites and on Facebook Instant Articles in its expansion of the Facebook Audience Network. The introduction of the ads will allow advertisers to extend their reach by 10%, create cross-device campaigns and provide more relevant ads to audiences. While the developments are perceived as positive for advertisers, surveys suggest that the intrusive nature of pre-roll ads leads more users to download ad-blockers, which could potentially negate the extended reach.

In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps.

Third-party publishers such as USA Today Sports Media Group and Daily Mail will target users with video ads through data provided by the Facebook Audience Network. The goal, according to Facebook, is to begin focusing on brand awareness and recall. In-article ads through Facebook Instant Articles will also tap into the Facebook Audience Network.