WME/IMG and AGT announce an IoT platform for concerts and sports events
WME/IMG and AGT have announced a joint venture to develop an IoT platform for sports-stadium attendees and music venues. The platform will provide promoters, or even audiences, with detailed metrics about an event, leveraging their smartphones' sensors to provide instant feedback on, for example, which queues are shortest for concessions stands, or whereabouts during a concert. Audiences are most likely to engage with the platform, which is expected to roll out mid-2016, and will create "meaningful connection that is meant to start before an event and extend well past it."

One of the world's largest entertainment companies is hoping to harness the Internet of Things to better connect performers and brands with fans at concerts, fashion shows and sporting events.

On Thursday, WME/IMG announced a joint venture with Switzerland tech company AGT International that will pave the way for a social platform that could let performers see what's working and what's not in real time. The partnership could have big potential for brands and sponsors that want to build apps for engaging before, during or after an event.