Snapchat creates first sponsored bitmoji with McDonald's feature
Snapchat has created its first sponsored personalised emoji in the form of an augmented reality (AR) feature to promote McDonald's coffee. The so-called bitmoji was created by Chicago-based digital media agency We Are Unlimited, and shows a 3D character stealing a McCafe coffee cup. The feature took four weeks to design. While it's Snapchat's first sponsored bitmoji, the firm has previously worked with brands including Budweiser and Warner Brothers.

 

When it comes to Snapchat users messing around with their bitmojis, McDonald’s is hoping they’re loving it.

McDonald and Snap have partnered for the platform’s first sponsored bitmoji. The augmented reality feature, which rolls out today, aims to promote its McCafe products and lets users have their 3D Bitmoji steal a coffee cup from them. In an almost elfish manner, the character mischievously runs around the cup before running off the screen—McCafe and all.

The feature was created with We Are Unlimited—a Chicago-based agency that runs McDonald’s social, digital, retail and data marketing in the U.S.—along