Google and Facebook forecast to dominate over half of UK market
Earnings from Google and Facebook will comprise 54% of all UK digital ad revenue this year, according to a forecast from eMarketer. The two companies will take £6.3bn ($8.5bn) in ad revenue between them for 2017, eMarketer predicted. Google's total digital ad revenues are expected to reach £4.43bn this year, with Facebook set to earn £1.87bn from digital advertising on its social network and media-sharing site Instagram. By 2019, Google is on track to earn £5.1bn from digital advertising, while Facebook will earn £2.57bn, eMarketer reported.
The latest snapshot of the UK digital ad market has reaffirmed the dominance of Google and Facebook with both tech titans combined expected to account for over half of all UK digital ad revenues by the end of the year.

Google and Facebook digital ad dominance grows

Compiled by eMarketer the forecast foresees that both tech companies will account for 54% of all digital ad revenues this year, taking home £6.3bn between them.