Facebook custom audience feature allows brands to target users
Facebook has announced a feature that allows brands to target users with ads, if that user has sent an RSVP to the brand’s event. The “Events” custom audience feature will allow advertisers to target users that have engaged with arranged events, whether the user has responded as “interested” or “going”, and can narrow down potential leads using those parameters. Facebook confirmed the new feature in discussions with The Drum.

Facebook is adding a feature that will allow brands to target ads to users who have RSVP’d to brand events.

Facebook is going to let advertisers target users who have RSVP'd to events.

Facebook rep confirmed the plan to The Drum after screenshots were posted on Twitter, but chose not to comment further.