Users are more engaged with sponsored content: Markerly 
Content tagged with sponsor identification does not adversely affect engagement, according to data analysis by Markerly, the influencer marketing technology platform. In fact, followers tend to engage more with sponsored content than non-sponsored content across most follower ranges. Markerly found the determining factors for more engagement were posts that included high-quality photography, unique content featuring the influencer or their family within the post, natural product placement and text that is separate from photos.

Sponsored content proves to be a useful tool for brands looking to engage followers by integrating their products into the flow of daily content from social media influencers .

Recent talks about stricter enforcement of the Federal Trade Commission’s guidelines–which require influencers to identify posts for which they’ve received compensation–have brands considering the future effectiveness of these types of marketing efforts.

The sponsored post on top from nonprofit First Five CA and Markerly received more than 16,800 likes, while the non-sponsored post on the bottom received 9,308 likes.

Oftentimes