Auto companies laying a claim in fast-growing car-share sector
Car manufacturers are increasingly partnering with car-sharing companies or creating their own car-sharing platforms to stake a claim in the fast-growing sector. Toyota is investing in social car-sharing service Getaround, Daimler recently launched its car-sharing app Croove and General Motors is piloting its car-sharing platform, Maven, with Uber. In addition, BMW has launched ReachNow in Seattle, Portland and Brooklyn which uses a premium fleet of BMW, BMW i and Mini models while Audi is testing Audi Shared Fleet in North Carolina.

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