JD.com launches luxury online e-commerce platform Toplife
JD.com has launched Toplife, its first luxury online platform, which will allow brands to sell directly to consumers via an e-commerce ecosystem that takes in online stores, premium customer service, delivery, marketing, warehousing and inventory. La Perla, Rimowa, B&O Play, Trussardi and Emporio Armani are among the brands that have joined the Toplife platform so far. Alibaba's Luxury Pavilion site on its e-commerce platform TMall went live in August.

Chinese online retailer flexes its muscles in the luxury sector with the launch of its new site, Toplife, rivalling Alibaba’s Luxury Pavilion.