Facebook Creative Shop made Chevrolet's New Year 360 video ad
Carmaker Chevrolet has partnered with Facebook Creative Shop for its latest ad campaign, following the experiences of five people as they set out to achieve ambitious New Year's resolutions. The campaign used Chevrolet Co-Driver, its Facebook Messenger chatbot, as well as long-form storytelling, including virtual reality and 360 videos, viewable on Facebook. Mark D'Arcy, vice-president and chief creative officer of Facebook Creative Shop, said the campaign was a "great example of marketing for people, not at people".

It’s Jan. 4. Are you already on the verge of scrapping your New Year’s resolutions?

Well, Chevrolet just launched a campaign on Facebook designed to keep you on track—and in a broader sense, portray the General Motors nameplate as a valued partner on the road of life.

“A new year offers all of us the clean slate we need to tackle the personal challenges in our lives that are so often pushed to the side as family and work priorities consume our time and energy,” Tim Mahoney, chief marketing officer, Global Chevrolet, tells Adweek.