Facebook says it has advertisers in China despite ban
Facebook has been blocked in China for years, however, Mark Zuckerberg announced yesterday that China is actually one of the platforms biggest advertising markets. Although Facebook's consumer services remain inactive in China, a large number of (un-named) Chinese companies apparently use Facebook as a tool to sell products to consumers outside of China. Facebook's mission, to connect everyone in the world, can be seen with its big push in India, and it does not want to leave China out of the equation; however, whether Facebook becomes available to users in China any time soon remains to be seen.   

Facebook CEO Mark Zuckerberg said today that his company's platform is notching 8 billion video views daily, doubling the number it reported in April. More than 500 million users are watching those videos, he said.

"Over the next few years video is going to be the most engaging content online, and by continuing to innovate here we have a chance to build the best place to watch and share video," Zuckerberg said.

For Facebook, video has become central. The company has made it possible for public figures to broadcast live, and for creators to upload interactive 360-degree videos to the platform.

The company has also said that it's testing a dedicated place on Facebook to watch videos, which reminds us a whole lot of the biggest place on the Internet to watch video also known as YouTube.

While Facebook's video numbers continue to grow, some critics, such as well-known YouTube creator Hank Green, have questioned Facebook's standard for counting video views (a view is any video seen for 3 seconds or more). YouTube, for its part, counts a "view" as someone watching a video for 30 seconds or more.

For Facebook, it doesn't seem to matter all that much. People are watching videos and the company seems intent on getting the best videos it can on the service, even if it may have to pay.

"There’s a certain class of content which is only going to come onto Facebook if there’s a good way to compensate content owners for that," Zuckerberg said when asked how to keep media partners happy. "We’ve recently rolled out the business model for this. We’ll give a revenue share on a portion of the views to content owners."