Pepsi uses Snapchat to promote new drink
Pepsi will promote its limited edition drink, Pepsi Fire, on Snapchat's platform. Due to arrive in stores from 22 May, marked bottles of Pepsi Fire will feature a Snapcode which can be scanned to unlock features. These include branded lenses, geofilters and a mobile game, while 10 users a day will win prizes including games consoles, festival experiences and the opportunity to meet US comedian Conan O'Brien. The promotion will be supported by digital, out-of-home and on-air advertising, and will include content featuring O'Brien across digital, social and TV channels.
Pepsi wants you to scan and win with Snapchat to celebrate new Fire drink

Pepsi is using Snapchat to promote its new limited-edition beverage, Pepsi Fire, and give fans the chance to win a range of prizes.

Pepsi Fire arrives in stores from 22 May for an eight-week period and, to coincide with this release, specially marked packs of Fire, Pepsi, Pepsi Zero Sugar and Pepsi Wild Cherry will feature a Snapcode, as part of the brand’s ‘Snap-unlock-win’ promotion.

By scanning the Snapcode, fans will unlock ‘unique lenses, geofilters and a new Pepsi mobile game’ – which, if unlocked, will give 10 winners per day prizes, including games consoles, festival experiences, and to meet TBS’s Conan O’Brien after attending a taping of his show.

“We know Pepsi fans love spending time on Snapchat, and we are excited to offer them a chance to Snap their way to one of one-thousand gaming consoles, a trip to Lollapalooza or a Conan show meet-and-greet,” said Lauren Cohen, director of marketing at Pepsi.

The promotion will run until 16 July and be supported by digital, out of home and on-air advertising – which will include ‘special content’ from Conan O’Brien across digital, social and TV.