Snapchat runs its first app-install ad

Snapchat has run its first app-install ad, a short video ad promoting SGN's mobile game, Cookie Jam, is running within iHeartRadio's Discover Channel on Snapchat. This means that users can now download a game straight from Apple's App Store without leaving Snapchat, similar to Facebook and Twitter's app-install ads. The development of app-install ads sees Snapchat become a serious advertising platform, it also allows the platform to be able to provide brands with data about how many people have downloaded the app, helping to build confidence among advertisers about the platform's advertising capabilities. 

Snapchat is getting closer to forking over the data that advertisers want, and the stats will be coming in the form of mobile app-install ads.

Today, a short video ad promoting SGN's mobile game Cookie Jam is running within iHeartRadio's Discover channel—the app's hub of daily content from publishers. The promo is a shorter version of a 30-second commercial Cookie Jam created in September with actor Ken Jeong, who plays a giant cookie.

The Information first reported that Snapchat was eyeing app-install ads last week.