Facebook starts monetising its 360-degree video feature
After Facebook acquired Oculus VR in March 2014 it announced that it would be bringing 360-degree videos to the web and Android. The company has now delivered on its announcement, and is now publishing the feature on its iOS and Samsung Gear devices. Facebook has already started to monetise the feature, with AT&T, Corona, Nescafe, Samsung and Disney all sponsoring 360-degree ads. This further signals Facebook's push to establish itself as a major player in the video space.

If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others.