Airbnb launches major UK ad campaign
Airbnb launched a new campaign this week with the aim of getting more Brits to open up their homes to guests. The adverts will be placed in Metro (on- and off-line) and Daily Mail’s On-line Property and will heavily promote how easily money can be made from renting out a spare room. Metro estimates that it will reach 30.6m people with the campaign, a third of whom will fall into the ‘millennial’ bracket.

Airbnb is trying to get more Brits to open up their homes to guests, launching a campaign today (20 October) that has seen it take over the Metro – online and offline with a cover wrap - and MailOnline properties.

The print and digital ads play up heavily on how money made from renting out a spare room can be used for things people care about.