Google and Facebook dominate digital advertising market
Google and Facebook dominate 57.6% of the total market share of digital advertising, according to an estimate published by digital media brand Visual Capitalist. Calculations by trade organisation Digital Content Next said that the two firms made up a staggering 90% of all advertising growth in Q3 2016. As a result, the ecosystem for digital advertising services is likely to revolve around the pair. However, the declining value of the Cost Per Click and the Average Revenue Per User metrics means competitors could innovate in these areas, working on new forms of advertising to battle the market monopoly.
Facebook's $1.3 Billion Fine is One of the Largest Levied by EU Against Big Tech