Appetite for digital advice grows 80% among advisers
The number of financial advisory firms considering the adoption of digital advice has increased by more than 80% in the last year, according to Fidelity. 40% are currently considering digital advice options, the investment company added. Fidelity recently released a robo-advice service to customers of its Wealthscape adviser technology platform, developed in partnership with financial planning software provider eMoney.

Financial firms using Fidelity’s Wealthscape adviser technology platform now have access to the robo adviser the company has developed with eMoney Advisor.

Fidelity’s clearing and custody arm has concluded the pilot of the Fidelity AMP (Automated Managed Platform) and is making the robo service available generally, a company spokesperson said. In a release, the company noted that the number of advisers whose firms are exploring the addition of digital advice has grown by more than 80% in a year, with 40% considering the digital advice options now available.

Fidelity said that its robo integrates with eMoney’s widely used tools and that the two firms plan to add enhancements to Fidelity AMP, including more options for customized investment models. Advisers can apply their own branding to an end-investor portal and marketing materials, Fidelity said.