Facebook launches Instant Articles in Asia
Today, Facebook announced that Instant Articles has gone live across Asia for iPhone users, which includes more than 50 media partners. Instant Articles aims to improve audience connection and extend reach for publishers as it can be loaded up to ten times faster, providing a better user experience for readers. Andy Mitchell, Facebook’s director of global media partnerships, said that "expanding Instant Articles to Asia is a significant milestone for the product and for each of our early launch partners." Android roll out is due to follow before year end.

03 December 2015 Facebook launches Instant Articles in Asia with more than 50 media partners

The Android roll out is due to follow by the end of the year.

It comes about two weeks after the feature debuted on Android in India, and includes more than 50 media partners across Asia.

“Expanding Instant Articles to Asia is a significant milestone for the product and for each of our early launch partners,” Facebook’s director of global media partnerships, Andy Mitchell, said in a blog posting.

“Instant Articles has been designed with extensive feedback from publishers, and we’re excited to bring this collaboration to our publishing partners in Asia to help them distribute fast, interactive articles to their readers in the Facebook app.”

The social media giant debuted Instant Articles in the US back in May, but it was only available on iOS.

Read the full article here

Source: VentureBeat

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