Bold Penguin to scour search data with Ask Kodiak marketing tools
Commercial insurtech firm Bold Penguin is bolting start-up Ask Kodiak's capabilities relating to carrier appetite, eligibility and product highlights into its website. The cloud-based service will provide Bold Penguin, which works with insurance agents, with data on customer preferences by sifting through search trends, automating a usually time-consuming activity. The data is expected to enable the firm to shape its product offering and design by giving insights into what policies are being written by insurers in real time.
Ask Kodiak, a cloud-based coverage search platform provided, announced Tuesday that its search capabilities related to carrier appetite, eligibility and product highlights have been integrated with the commercial lines agent portal Bold Penguin.

Ask Kodiak works with commercial lines P/C insurers to market products or coverages based on appetite to independent agents and brokers in real-time via a cloud-based technology platform. By automating key parts of the traditionally manual marketing process, Ask Kodiak captures data that provides carriers with real-time visibility into search trends, product market opportunities, and product performance.

The analytics that insurers can access through the Ask Kodiak platform can inform decisions about product design and marketing of commercial insurance products, and provide a glimpse into which producers are placing the kind of business most desired at any given time, the company said in a statement.

Bold Penguin says on its website that its mission is to help agents write more commercial business with fewer touches, mistakes or headaches. “Our agent portal originates—evaluates—and places new and renewing business with the right carrier,” the website says.

The combination of Ask Kodiak and Bold Penguin introduces new opportunities for commercial lines agents, brokers and insurance companies to collaborate, Ask Kodiak said in a media statement. As competition in the commercial lines market tightens, the insight into needed coverages and the best prices delivered via this integration mean speed-to-market and a better overall customer experience.

“The integration with Bold Penguin helps agents quote new business faster and gives insurers more desirable classes of risk by their own definition,” said Michael Albert, co-founder of Ask Kodiak.

“It’s about putting the robust search functionality and appetite matching of Ask Kodiak where it is most useful and accessible for agents, and Bold Penguin is using our API to do just that,” he said.

Ilya Bodner, founder and CEO of Bold Penguin, said, “The agents using Bold Penguin are top producers, and we are pleased to be able to add Ask Kodiak as another data point within our portal which will ultimately improve the insurance customer experience.”

Sources: Ask Kodiak, Bold Penguin