Facebook Messenger clocks up first equity trade
AJ Bell has enabled what it has claimed to be the first execution of a share trade via Facebook Messenger. The UK brokerage house’s online platform, AJ Bell youInvest, which has more than 131,000 customers, was responsible for the trade routed via the chatbot.

If you haven’t seen the first trade execution on a chatbot, then watch this video. The first implementation of a basic stock trade execution via a chatbot comes out of a UK brokerage house and uses the Facebook Messenger platform.

AJ Bell youInvest is the behind this; an online platform launched in 2000 as the first online SIPP provider. Since then it has grown to include ISA, Junior ISA and Dealing accounts. AJ Bell, the parent company, is one of the UK’s largest providers of online investment platforms and stockbroker services. With more than 131,100 customers and assets under administration exceeding £28 billion.

This symbolic trade demoes a buy order for Facebook stock!





You are asked your username on your broker account

Chatbot sends you a temp password on your mobile (valid for 5min)

You can see and choose your account

You can ask for a stock (e.g. Facebook stock)

You can choose Buy or Sell

The chatbot shows you updated quote (max 15sec delay)

You place the order

You get confirm

Over to New York, to look at Polly Portfolio, whose focus is on financial education and research for DIY investors or asset managers, who are seeking low cost active investments and predominantly, designing a low cost portfolio that reflects their macro views. They launched a Chatbot, PollyChat, again using the FB Messenger that can chit-chat about recent financial news headlines and prepares a financial profile based on your responses, along with customized portfolios and trade ideas; as explained on their website.

I checked it out personally and I am impressed. At first one gets a couple of macro questions with a choice of Agree, Disagree, No opinion.





That creates a profile and an asset allocation.

This profile can be updated with further macro views. The asset allocation, then can be refined into investment ideas. The chatbot then proposes to send financial news (curated based on views) and by accepting them or not, one personalizes the curation. There is humor. For example, at some point the chatbot responded VPL 10%; I asked “what is VPL?”, the Chat bot responded “Could you type that more slowly and loudly please? Just kidding, please type ‘Help’.

Another New York computer software company that has been focused on chatbots for banks, is Kasisto. Many of their products are focused on various consumer banking processes. Just last week however, they announced that their chatbot MyKAI designed for banks can also monitor investment portfolios and has linked with Etrade and Nasdaq. Users will be able to ask questions regarding their positions (e.g. size) and ask the chatbot to alert them when prices reach certain levels. Responses can be delivered via SMS, on Slack or FB Messenger.

Chatbots in wealth management: possible use cases

In wealth management much like basic consumer banking, customers may want chatbot functions to ask for basic portfolio information and updates. From positions, cash, risk units, industry exposures, correlations to existing holdings etc. Anything that relates to accessing existing data and answering questions. Nothing predictive for now.

Chatbots could also play a major role in discovery of investment ideas and curating financial information. A Siri in a chatbot form. A personalized chatbot for financial investments, much like what PollyChat is trying.

Will Chatbots be a way that robo-advisors effectively and cheaply stay in touch with clients and personalize their profiles and asset allocation? Will brokers adapt chatbots as the best customer engagement portal with a combination of Machine learning and artificial intelligence?

We are at an early stage of this trend and we will be monitoring. If you don’t have a Facebook account, consider getting one, to stay directly in touch with the broader chatbot boom. WeChat in Asia is heavily used for transactions and professional groups.

Daily Fintech Advisers provides strategic consulting to organizations with business and investment interests in Fintech & operates the Fintech Genome P2P Knowledge Network. Efi Pylarinou is a Digital Wealth Management thought leader.

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FROM the UK Chatbot for trading – From a robo-advisor and broker, on the FB Messenger

AJ Bell youInvest – the first stock trade buying stock of facebook on Messenger

Banks are using chatbots for basic consumer banking functions

Kasisto has been building chatbots for all sorts of financial needs with a target audience of Banks. They have 4 products….they have launched with DBS bank and Royal Bank of Canada is in the pipeline.

Chatbots for financial education and research

A Fintech focused on DIY investors empowering them with AI tools. A freemium business that offers a Polychat?? On FB Messenger

In wealth management much like basic consumer banking, customers may want chatbot functions to ask for basic portfolio information and updates. From positions, cash, risk units, industry exposures, correlations to existing holdings etc. Anything that relates to accessing existing data and answering questions. Nothing predictive.

Chatbots can also play a major role in discovery of investment ideas and curating financial information. A Siri in a chatbot form.

A personalized chatbot for financial investments.

Will Chatbots be a way that robo-advisors effectively and cheaply stay in touch with clients? And if so, their focus should be on curated news and investment leads delivered in this way.

Is ordering flowers no different than buying a stock at market or with a limit order?

Banks for customer onboarding and for basic consumer banking needs

Brokerage adaptation

Robo-advisory adaptation

Investment discovery adaptation

In combination with AI and ML