Esure's shares fall 25% on first day after demerger
Esure's shares fell by 25% on the first day after its demerger with price comparison website GoCompare, whose shares fell by 5% in early trading. However, both drops were predicted by analysts, who see little cause for concern.

No quarter given in esure shares

esure shares fell 25% on the first day after its demerger with the price comparison website GoCompare.com.

Meanwhile, GoCompare shares fell five per cent in early trading.

However, these drops were predicted by analysts.

Peter Wood, esure chairman, said, ‘Both businesses will benefit from being able to focus on their distinct strategies, with Gocompare.com operating as a leading UK price and product comparison website and esure Group as a leading UK provider of motor and home insurance.’

The demerger was announced in September last year and approved by shareholders on Tuesday.