LinkedIn launches ad targeting offerings with Matched Audiences
LinkedIn has unveiled Matched Audiences, a set of ad targeting offerings. The service will allow brands to home in on website retargeting, as well as account and contact targeting and is being rolled out across all LinkedIn advertising products, such as Sponsored InMail. A recent pilot programme, involving more than 370 advertisers, showed that Matched Audiences' website retargeting increased click-through rates by 30% and led to a 14% drop in post click per cost conversion, senior product manager Eva Chau explained in a blog post.
LinkedIn Monday announced the launch of Matched Audiences, a new set of targeting capabilities enabling brands to zero in on the following three categories: Website Retargeting, Account Targeting and Contact Targeting.

Senior product manager Eva Chau said in a blog post that Matched Audiences will begin rolling out this week for all LinkedIn advertising products including Sponsored Content, Sponsored InMail and other native ad formats.

Chau detailed how Matched Audiences work in her blog post: