Video ad tech firm, Unruly, opens office in India
Video ad tech company Unruly has taken office space in New Delhi and Mumbai. Acquired by News Corp last year, the company has 300 employees in 20 locations worldwide to deliver its tools to help brands circulate and run video ad campaigns. The company’s chief commercial officer is optimistic that Unruly’s evidence-based marketing approaches will minimise risk and increase certainty for its advertisers on the Indian market.

As per the findings, Indians are more likely to want to be in control of video ads than the global average. While the global average is 62 per cent, 71 per cent Indian consumers say they want to be able to control when the ad starts to play and close it whenever they want. As for ad blocking software, 83 per cent Indian consumers would consider using it. While 53 per cent consumers want to block ads because they think there are too many, 52 per cent want to do so as they are sick of seeing the same ad over and over again.