Advertising is about to get 'exponentially more expensive'
In a talk during Advertising Week, AOL CEO, Tim Armstrong, has said he thinks that "advertising is going to get exponentially more expensive." He also said that instead of talking about the issue of ad-blockers the industry should be asking why consumers wanted to block ads in the first place. AOL have recently undertaken a "huge review" on the kinds of ads that they deliver to their consumers. Armstrong believes that AOL are in a good position to fight ad-blockers, and that the industry needs to create new innovative ad formats to deliver value to consumers. 

With the proliferation of ad blockers threatening to wipe out not only ads but also content from publishers' sites, AOL chief Tim Armstrong has every reason to be concerned. But during an Advertising Week talk today, he told a crowd of marketers that his company's reliance on advertising actually puts it in a good position to fight ad blockers.