Sponsored content dominates LinkedIn marketing revenues for Q3
Sponsored content was the largest driver of marketing revenues for LinkedIn in Q3, making up two-thirds of the revenues from marketing solutions, which rose 26% YoY to $175m. In its first quarterly earnings report since it's acquisition by Microsoft was announced, LinkedIn's user base grew by 18% to 467 million, member page views saw growth of 20% and mobile made up more than 60% of traffic. The firm's total revenue for the quarter rose 23% YoY to $960m.

LinkedIn has posted its first quarterly earnings since Microsoft acquired it for $40bn, revealing that sponsored content is the largest driver of revenue from marketing on the network.

LinkedIn's sponsored content offering

Its marketing solutions revenue increased 26% year-over-year to $175m, with sponsored content contributing around two thirds of this figure.