Pinterest brings auto-play to native video ad player
Pinterest has debuted auto-play video ads as part of its fully integrated native video player, which launched in August. Called Promoted Video, the ads will play automatically in the US and UK where it is being tested with leading brands. The company has also introduced a new Explore content-discovery feature, which shows users trending ideas, quick videos, expert recommendations and more from tastemakers, industry leaders and Pinterest employees in a bid to give a snapshot of Pinterest’s trending topics.

Auto-play video ads have arrived on Pinterest, along with a new Explore content-discovery feature for users.

Pinterest announced in early August that it was developing a fully integrated native video player, and later that month, the social network launched Promoted Video, video ads containing featured Pins.

Promoted videos have now gone auto-play, as Jenny Chiu, who works on partnerships at Pinterest, announced in a blog post that the social network is testing the new video ad format with brands in the U.S.