Madison Avenue Meets Silicon Valley and Silicon Alley: Building Collaboration Between Creativity and Technology
 IAB have released a 16-page document called "Madison Avenue Meets Silicon Valley and Silicon Alley: Building Collaboration Between Creativity and Technology" which looks at how the worlds of advertising and technology are colliding.  
Diary of a PlayFront

First there were the TV Upfronts. Then there were the NewFronts, digital video’s answer to the TV Upfronts. Now there are the IAB PlayFronts. Gaming and interactive media’s answer to the NewFronts. This article provides a behind-the-scenes look at how PlayFronts came to be, and the ongoing challenge we have of replicating its success without … Continued