Trigger Finance adds trading function to alerts service
Trigger Finance has integrated trading into its app which allows traders to set trading reminders based on economic and company activity. The app, which was launched earlier this year, sets up “triggers” based on IFTTT type logic, helping users trade off newly released numbers.

Trigger Finance, the app that allows traders to set trading reminders based on economic and company activity, announced Monday that it has integrated trading into its app.

“The loop has been closed,” said Trigger CEO Rachel Mayer in an exclusive interview with Benzinga. Mayer said the introduction of placing orders directly within the app gives traders a complete solution when trading off newly released numbers.

According to Mayer, Trigger has integrated nine major brokerages into its platform. The app has a userbase in the thousands that has created over 10,000 unique triggers, she said.

Over $60 million in wealth has already been linked to Trigger accounts, with an average account holding tens of thousands of dollars, Mayer said.

“The style of trading Trigger promotes resonates with a more sophisticated audience,” Mayer said.

That audience will also see functionality for foreign exchange triggers today, including digital currencies such as bitcoin. Forex traders will be able to trade currencies within the app in future updates, Mayer said.

Trigger Finance launched earlier this year to promote a unique type of trading based on “if, then” statements. See Benzinga’s coverage of the launch here.

“[The idea for Trigger is] to inspire [traders] to trade with more discipline and less emotion,” Mayer said at launch.