Twitter Just Made It Easier for Advertisers to Target College Grads, Parents and Small Businesses
In a bid to make targeting easier, Twitter has unveiled a 'personas' feature, which helps brands to target specific groups of people. This will help brands build more precise campaigns, and the feature has been launched globally. 
Twitter wants to make targeting easier for advertisers, so today it unveiled a feature called "personas," which lets brands target groups of consumers based on whether they have college degrees, are parents, make more or less than $100,000 or run small businesses, to name a few.

More specifically, marketers can not only target college grads but also pinpoint such alums based on their gender, location and interests.

Advertisers could piece together similar targeting parameters on Twitter in the past, but now they can build more precise campaigns with just a mouse click or two.