Shazam helps digitalise Nestle and Unilever ad campaigns
Nestle and Shazam have partnered in Australia to launch an interactive, visual recognition campaign in which consumers can Shazam Kit Kat's promotional packaging and enter a competition with prizes valued up to $23k. Shazam introduced visual recognition last year to allow marketers to interact with consumers via point of sale (POS) and packaging. Shazam has also partnered with Unilever to help digitalise its European ad campaign for Magnum ice creams. The out-of-home, print, TV and cinema ads for the campaign will all be Shazam-enabled via visual or audio recognition. After scanning the ads via the Shazam app users will then have access to a full-length film, interactive quiz, and a link to the song from the ad. 



Unilever has partnered with Shazam to connect every element of the latest European campaign for its Magnum ice cream brand to digital.



All out-of-home, print, TV and cinema ads in the 'Release The Beast' campaign, promoting the Magnum Double product, will be Shazam-enabled, via visual or audio recognition.



By scanning these ads using the Shazam app, users will be able to access the full-length film, an interactive quiz and a link to the Jack White song featured in the TV ad.



The campaign runs until August in the UK, Ireland and Spain, and until September in Italy and Turkey.