Facebook may use header bidding in Audience Network to rival Google
Facebook is allegedly investigating the use of header bidding to increase its Audience Network and improve advertising revenues. Testing the technology on its mobile and video ads, some say that if Facebook fully integrated the ad-boosting system in its operations it would threaten Google’s monopoly in the digital advertising market. 

Facebook is thought to be expanding its Audience Network, which serves ads on sites and apps on third party websites and apps, as it also looks to cash in on the hot programmatic trend of using header bidding technology.

Facebook poised to take on Google with header bidding tech as it expands its Audience Network

The social giant’s wants to sell more ads via its mobile ad network and diversify beyond the gaming and utility apps that “dominate” its client base, according to a report from the Information, which also claims that it has set its sights on netting deals with publishers like USA Today and Hearst.