40% of UK Apple device users have used Apple Pay
According to the recent Contactless Payment Index results from eDigitalResearch, 40% of UK consumers possessing Apple devices have used Apple Pay to make payments for goods or services, while 15% of respondents believe that Apple Pay could encourage them to spend more. 51% of Apple Pay users are quite satisfied, compared to 32% of contactless card users who said the same. Despite these positive statistics, given Apple Pay has only been available in the UK since very recently, the research also ﻿found that 75% have not previously seen any Apple Pay points or symbols and 46% of respondents do not﻿ know how Apple Pay works, indicating the lack of awareness amongst consumers.

Four in ten UK consumers with an Apple Pay compatible device (40%) have used the mobile payment service to pay for goods or services since its launch in July 2015 and 15% feel that the introduction of Apple Pay will increase the amount of contactless payments they make, eDigitalResearch has found.

51% of those that have used the mobile payment service said they were extremely satisfied, the company’s annual Contactless Payment Index survey also revealed, compared to 32% of contactless card users who said the same.

75% have not seen any Apple Pay points or symbols before, however, and 46% said they do not understand how Apple Pay works.

“Contactless payment services are growing, as demonstrated by our latest research results,” says Steve Brockway, COO at eDigitalResearch. “However, while UK shoppers are becoming more familiar with various forms of contactless payment, the difficulties banks and technology providers now face is a lack of awareness.”

Full research findings from the Contactless Payment Index are expected to be made available in the coming months.

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