WaiveCar launches car sharing model and advertising platform all in one

In a new spin on the car-sharing model, yesterday in LA, WaiveCar was launched with the slogan “We waive the fee, you drive for free”. The service is a mobile phone-driven car sharing program, nothing unusual there, however, usage of the car is free to renters for up to two hours, and after the first two hours the cost is $5.99 for every subsequent hour. So what is the catch? The cars are covered in advertising and have digital displays on their roof, thus making them "mobile billboards", programmed to spread the message of various “sponsors”. The company said users can book a car, including free insurance, and drive them around town, with extra rewards for leaving those cars in certain locations or driving through certain areas (thus spreading the work of the “sponsors” even more). "This presents a unique marketing channel for advertisers. Dynamic ads driven around town are guaranteed to be seen," WaiveCar CEO Isaac Deutch said.

LOS ANGELES, Jan. 11, 2016 /PRNewswire/ -- WaiveCar — the first car-sharing program that runs on advertising dollars, and gives drivers a break — launches today in Santa Monica and Venice Beach.

"WaiveCar rides are free because the cars work as mobile billboards. You're paying us just by driving the cars," said WaiveCar CEO Isaac Deutsch. "Our motto is: We waive the fee, you drive for free. All you need is a smartphone, a clean driver's license and a credit card."

WaiveCar in Los Angeles WaiveCar Launch Party at WeWork Santa Monica

WaiveCar's fleet of compact, four-door cars are 100% electric and 100% emission-free. And they are zippy: going from 0-60 mph in 7.9 seconds, with 141 horsepower. Each car is outfitted with Bluetooth and has an 80-mile range per charge.

Using WaiveCar's mobile app for iPhone or Android, drivers can find a car near them, book it and start driving — no cards or keys necessary. WaiveCar will unlock the door for you remotely, and the keys are inside. (And insurance is part of the all inclusive-deal.)

Once your driving time is up, a map will show where you can drop off the car. Depending on where you leave it, you can earn extra rewards. And the company has plans to establish valet stations throughout the area to make dropoff a breeze.

"We pride ourselves on providing a top-of-the line driving experience that is kind to the environment — and to our customers' budgets," Deutsch said.

The 20-car fleet launching today — managed by Roy Ryman, former North America fleet manager for Car2Go, the largest car-sharing program in the world — will be dispersed throughout Santa Monica and Venice Beach, near highly trafficked areas such as the 3rd Street Promenade, Santa Monica Place, the Santa Monica Pier and Muscle Beach.

WaiveCar is coming to the rest of Los Angeles in the coming months: The company plans to expand to a 200-car fleet throughout the city.

"This presents a unique marketing channel for advertisers. Dynamic ads driven around town are guaranteed to be seen," Deutsch said.

WaiveCar's launch sponsor is Oscar Health Insurance Corp., the innovative, Google-backed startup that is using data and technology to make health insurance simple, smart and friendly.

Sponsor messages are displayed on each WaiveCar in two places: On the body of the car and via a digital display mounted on the roof, creating an ideal platform for reaching professionals, tourists, students, and shoppers in high-traffic areas.

For example, in just one month, eye-level media moving through the densely populated areas of central Los Angeles provides 26.5 million impressions.

And the multimedia "mini-billboards" allow for efficient, super-targeted advertising.

"WaiveCar's advertising technology allows advertisers to not only show ads on a particular day or time, but also in specific GPS-defined areas," said CTO Zoli Honig. "This is a new, innovative advertising medium for companies, and a powerful way of fostering green, renewable energy in our communities."

About WaiveCar

WaiveCar is the world's first ad-supported car sharing program. Founded in 2015 in Los Angeles, WaiveCar is a revolutionary transportation system that connects users with ad-displaying electric cars for free, anywhere in their city. Learn more at www.waivecar.com, or download WaiveCar's app from Google Play or the iOS App Store.

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SOURCE WaiveCar

Related Links

http://www.waivecar.com

