Uber slammed over “processing fee” for Veteran’s Day donations
Uber was slammed yesterday as reports emerged that the ride-hail giant was charging a processing fee for handling generous donations made by riders to veterans charities on Veteran’s Day in America. The company was asking riders to donate $5 to “non-profits dedicated to this cause,” however, those riders who read the fine print were dismayed to find out that 25c of each donation would go towards a processing fee. Many riders took to Twitter to complain about the fee, with all the Tweets having a similar theme to this one: “25 cent processing fee?! The people at Uber are shameless, really”

Uber has a habit of launching backhanded feel-good campaigns.

Recently, for example, the company promised an entire city free rides to a celebrate a football win—which had literally zero chance of happening. It was seriously a fat chance, and we called them out on it.

They’ve also launched puppy delivery campaigns, which conveniently shifted the media attention from condemning the company for relaunching a driver who kidnapped and raped a passenger (and other egregious behavior), to “AWW puppies!”

Today, Uber cared about veterans, but just a little.

For Veterans Day, Uber offered free rides to veterans riding to job interviews. Lyft did this as well.

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Additionally, Uber solicited donations to support homeless vets. They asked users to donate $5 to “non-profits dedicated to this cause,” while adding in fine print that some of the donation would go toward their “processing fee.”

Sure, it’s only 25 cents and probably can’t even buy you a gumball these days. But Uber can’t spare the quarter? This company, worth more than $50 billion, can’t encourage users to donate to this excellent cause without charging them for their time?

Users aren’t pleased:

@Uber claiming to support #Veterans and #VeteransDay by asking YOU to donate money and taking a "processing fee" pic.twitter.com/2UdrQdQ27H — Kristof Puchner (@KristofPuchner) November 11, 2015

The thing is, if another company did this, it would likely go unnoticed. But it’s just so, Uber-ish.