Lemonade, the low-cost airline of insurance industry: SMS Management
The only way traditional insurers can compete with disrupters such as Lemonade is to start from scratch, unencumbered by legacy systems and other constraints according to Michael Tempany, director of management consultancy firm SMS Management & Technology Asia. Comparing it to the airline industry, Tempany stated that insurers face a situation similar to when low-cost airlines emerged, adding that transformation from within the current structure would be a glacial and painful process for many incumbent firms.

But you first have to give up on "insurance ignorance" -- the idea that the best way to disrupt the industry is to start by knowing nothing.