India's Mahindra to enter the British EV market, but expects to have to be patient with sales
Indian automaker Mahindra has announced plans for a dealer network in the UK when it launches a sub-&pound;10,000 electric vehicle next year. The E20 is the vehicle tipped for the British launch and has been on sale in India for two years. &ldquo;We will most likely have our own network,&rdquo; Dr Pawan Goenka, group president of Mahindra's automotive sector &ldquo;Introducing a new vehicle to a new market requires a different mindset...I don&rsquo;t expect there will be a sudden rush to buy our car...therefore only an OEM that has a long-term interest in electric vehicles can justify the weight and the patience that Mahindra has to have to wait for the sales to pick up.&rdquo;
Want to read more articles on this website?

Sign up for a free trial subscription to carry on reading this article and receive Auto Retail Bulletin magazine together with our Auto Retail Agenda weekly newsletter. If you’re already a subscriber, please log in to access this content.

You can also subscribe online, with a 90-day money back guarantee, by purchasing one of the following products:

Auto Retail Agenda.

Alternatively, give us a call on 01572 336 600 during working hours or leave your details and we’ll contact you as soon as possible to arrange your subscription.

FREE TRIAL

Already a subscriber? log in

Forgotten your password? Click here.