Facebook set to become Mondelez's biggest e-commerce channel
Mondelez International recently signed an e-commerce deal with Facebook and it is already seeing results, there was a 5% boost in sales after they advertised its Philadelphia brand on Facebook. In a push to raise its e-commerce sales, Mondelez International spent more﻿ on digital advertising and attributed the majority of this to Facebook. They have since found that purchases from their Facebook videos climbed 16%, while there was a 10% jump in brand association among viewers. These early results have convinced﻿ Mondelez International that Facebook will ﻿become its biggest digital sales channel. 

Just months after announcing its e-commerce Facebook tie-up, Mondelez International is already backing it to succeed, claiming early tests are enough to indicate that the social network will become its biggest digital sales channel.

The snacks maker has seen experiments with its Philadelphia brand on the social network drive a five per cent boost in sales. And while its claims of success may seem a little early given the single-digit increase, it’s worthwhile noting that the business has spent the bulk of 2014 learning about how it can tempt people to consider purchasing snacks online.