Audi launches car-share service in Hong Kong and eyes Beijing
Residents of Hong Kong’s exclusive Dragon’s Range residential complex can now access a shared fleet of selected Audi models via an app, which can be paid for on an hourly basis. The scheme, which follows the launch of Audi’s “Audi at home” mobility solutions service in San Francisco and Miami late last year, attracted more than 90 registrations from the residents in the first two days, and a survey from Audi says 35% of these users expect to rent cars on a weekly basis. There are plans to expand the service in Hong Kong in the near future, and imminent plans to launch the service in Beijing.

Following its successful launch in the USA, Audi at home is now also available for the first time in Asia. In Hong Kong, residents of the exclusive “Dragons Range” complex can make flexible use of a fleet of selected Audi models. The automobiles are located on-site and can be booked by smartphone, complemented by all-encompassing … Continued

Following its successful launch in the USA, Audi at home is now also available for the first time in Asia. In Hong Kong, residents of the exclusive “Dragons Range” complex can make flexible use of a fleet of selected Audi models. The automobiles are located on-site and can be booked by smartphone, complemented by all-encompassing service through a concierge desk. The mobility program will also be introduced into other high-class real estate projects in this Asian megacity in the future. With the service, Audi is offering new ways to experience the brand with the four rings in one of the world’s most demanding automotive markets.

“Audi at home reflects the premium standard of our mobility services, which we are introducing into an increasing number of major cities,” says Dietmar Voggenreiter, Member of the Board of Management for Sales and Marketing at AUDI AG. “Hong Kong is the perfect location for this service. The city is a very attractive secondary residence and needs smart urban solutions.”

Audi at home combines high-class living with premium mobility and was first launched in November 2015 in San Francisco. In Hong Kong as well, the service specifically appeals to the high expectations customers attach to a premium brand and, at the same time, offers an intelligent answer to the unique conditions in the city: parking space is extremely limited in the Asian metropolis; even private parking facilities can often only be acquired through a lottery system.

From now on, residents of the nearly 1,000-unit “Dragons Range” apartment complex can book their preferred Audi model by smartphone, spontaneously or by prior reservation. They are able to choose from a rich variety of models with the four rings, as the A3 Sportback e-tron* plug-in hybrid and the luxurious full-sizeQ7 SUV. Billing is convenient and based on the length of use, from one hour to seven days. Customers have no need to worry about any hassle – along with unlimited mileage and refueling, the Audi at home package includes insurance as well as premium servicing and maintenance of the cars.