Uber launches debit cards in Mexico, other regions may follow
Uber is growing in popularity in Mexico, but has struggled with the fact that some local debit cards limit e-commerce purchases, making it hard for some holders to use ride-sharing services. To that end, it has partnered with Mastercard and Mexican online bank Bankaool to offer its own debit card which will allow customers to make online purchases freely. The pilot is worth watching as it may become a useful tool in many countries where debit and/or credit card options are limited or difficult to come by.

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The ride-hailing company is launching a debit card available to Uber Mexico customers. The Uber Bankaool debit card, released in partnership with Mastercard and the Mexican online bank Bankaool, will work as a regular debit card for in-store purchases, e-commerce and ATM withdrawals.

The card represents an effort by Uber to attract more customers in Mexico, where some debit providers don't allow e-commerce purchases like Uber rides.

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Uber operates throughout Mexico and has faced protests in Mexico City, as it has in cities throughout the world.

“We are very excited to [be] able to offer safe, reliable and affordable rides to more people with this new card, which will be available for all Mexicans. With this partnership, we reaffirm our commitment with Mexico to make transportation available for everyone," Francisco Sordo, the head of Uber for Mexico and Central America, said in a statement.

The deal is likely limited in scope. It doesn't make much sense for Uber to introduce more debit cards in markets where customers already have plenty of access to credit and debit cards that work online.

The partnership with Bankaool follows Uber's pattern of working with fintech companies to provide financial benefits to its drivers or customers.

Customers in Mexico can apply for an Uber debit card on Bankaool's website(opens in a new tab). The card will also soon be available in convenience stores.