MoPub now supports rewarded video ads
Publishers can now use MoPub to manage their rewarded video ads through partnership with Unity Ads, AdColony, Vulgle and Chartboost. Rewarded video support is just one way in which publishers are looking to monetise ad formats and gain as much revenue as possible. Rewarded video ads are designed to get users to positively engage with adverts in order to gain an in-app reward. This process requires publishers to deal with advertisers so MoPub has invested in a mediation solution to filter all the requests from adverts into a single interface.  
Join top executives in San Francisco on July 11-12, to hear how leaders are integrating and optimizing AI investments for success. Learn More

MoPub has added new support for rewarded video ads. Starting today, publishers can manage this ad format from Unity Ads, AdColony, Vungle, and Chartboost.

If you’re not familiar with rewarded video ads, these are formats that encourage users to deal with ads in order to receive an in-app reward. MoPub says that publishers can use this ad type to “balance their user experience with additional sources of revenue.”

Initially, developers probably only leverage mobile app install ads and standard display ads. But users are no longer really noticing them and so publishers and developers are looking for new ways to make a few bucks while keeping users on their app. Rewarded videos are intended to get users to engage positively with the ads. Imagine you’re playing Candy Crush: you can get extra lives or bonus items if you simply watch a short video from an advertiser. And it isn’t limited to games.

But in order to tap into this new-found revenue stream, publishers will have to deal with advertising sources as well. MoPub recognizes that this can be a daunting task. That’s why it has invested in a mediation solution to filter all the requests from advertisers into a single interface so publishers won’t have to constantly manage inquiries and campaigns from multiple sources.

Although MoPub is starting off with four network partners, the company says that new ones will be added in the coming weeks.