Pandora rolls out one-hour sponsored listening feature for all brands
Pandora has launched its 'Sponsored Listening' feature which provides users with an hour of ad free listening if they engage with a brand's video for at least 15 seconds. Pandora has stated that during the testing period, the feature resulted in 12% increase in brand awareness and a 30% increase in purchase intent.
Online radio service Pandora has officially launched its ‘Sponsored Listening’ feature for advertisers that gives listeners an hour of ad-free music once they engage with a brand’s video or interactive media for at least 15 seconds.

According to Pandora, the tool resulted in a 12 per cent increase in brand awareness and 30 per cent lift in purchase intent for advertisers during its beta testing period.