Facebook to start showing ads to non-Facebook users on other websites

Facebook is planning to display ads to non-Facebook users on other websites, signalling an intention to become an online advertising company in competition with Alphabet-owned Google. Currently, the social media company is thought to take nearly 30% commission on ads it sells through its Audience Network.

Facebook has signalled its intent to dominate all internet advertising by helping marketers to display ads to non-Facebook users on other websites.

Up until now the social network has only shown ads to Facebook members when they visited third-party websites and applications which were part of its Audience Network. However, by eyeing those non-Facebook users the social network is essentially making a play to sell ads beyond its own walled garden.