Digital magazine store to offer interactive ads

Online magazine store, Magzter, has announced it will include full-page, interactive ads in its vast range of digital magazines. Advertisers will also be able to target their ads to specific locations. Magzter claims its inventory has a click-through rate of over 20% and states that large brands such as Rolex and Samsung among others have already joined the operation in South East Asia.

Digital magazine store and newsstand Magzter will now allow advertisers to display ‘full-page’ interactive ads inside its digital magazines. This comes after it launched an advertising platform last month in its mobile app through a strategic tie-up with Singapore Press Holdings. Magzter currently claims to have over 8000 magazines across 30 categories in over 60 languages. Magzter says that advertisers will be able to place full-page interactive ads between pages of any digital magazine, irrespective of the device that the user is reading from. It also claims that the click through rate of its ad inventory is above 20%. The company said that brands like Burberry, Rolex, Mercedes-Benz, Samsung and Suzuki have already signed up with its ad operation in South East Asia. Additionally, advertisers can target their ads for preferred locations, categories and language using mini games, audio/video elements, swipe actions, event reminders, and location pointers. The ads will be full page interactive HTML5 for responsive fitting across iOS and Android devices. Appointment of VP for ad sales Magzter has also appointed Niket N. Tambe as vice president of ad sales who will take care of the company’s overall ad operations. Tambe had previously held multiple ad marketing roles with Network18, India Today and Hindustan Times, Network. Unlimited subscription model In January 2015, Magzter had launched a subscription model called Magzter Gold, which offered users unlimited access to over 2000 magazines. Magzter Gold is priced at Rs 499 per month and Magzter Gold Lite is for Rs 249 per month. It’s worth noting…

Please subscribe login to read the full story.