Toyota to pilot all-hybrid car-sharing service YUKÕ in Dublin
Toyota Europe is to pilot YUKÕ, an all-hybrid car-sharing programme, starting with 15 vehicles in Dublin, Ireland, and seven in Forli, Italy. The range of vehicles include the Prius and the B-segment Toyota Yaris Hybrid with the Toyota C-HR Hybrid added at a later date. "We're starting small to verify our business model but we have the ambition to expand with more vehicles and cities in Europe in the coming years," said Mark Adams, Toyota Europe's vice president.
Toyota Europe is piloting a new full hybrid car sharing program—named YUKÕ – Japanese for ‘Let’s go’—in two European cities: Dublin, Ireland and Forlì, Italy. Vehicles in the program range from the B-segment Toyota Yaris Hybrid to its iconic Prius and will eventually also include its latest crossover, the Toyota C-HR Hybrid.

Toyota selected the pilot cities based on a set of criteria such as state of the local car sharing economy, demographics, infrastructure and congestion levels. Initially, 15 cars will be made available in selected parts in Dublin and 7 in Forlì.

We’re starting small to verify our business model, but we have the ambition to expand with more vehicles and cities in Europe in the coming years. —Mark Adams, Vice President Consumer One & New Mobility

Last June, the “YUKÕ Toyota Car Club” was officially launched in Dublin. YUKÕ will initially roll out in the Irish city with 15 vehicles across three city center locations, with the intention of expanding rapidly to cover a city wide footprint. In addition to free on-street public parking space the Toyota models available are the Yaris, Auris and the Prius.

In Forlì, a city around 80 km (50 miles) away from Bologna, YUKÕ aims at helping continuously to improve the quality of people’s lives in the city, by offering innovative and sustainable mobility solutions. As of 5 December there will be 7 Toyota Yaris Hybrid available to all subscribers who want to enjoy driving a full hybrid from time to time. In addition, these car sharing drivers benefit from free access to the traffic restricted areas and to paying parking areas.