InternetQ SoundCloud partners with Rubicon Project for audio and video ads
SoundCloud, the music streaming platform, is partnering with online advertising technology firm Rubicon Project to automate its audio and video advertising inventory. This will allow brands to connect with the platform's audience in real-time and create targeted campaigns to promote themselves. In January, SoundCloud teamed up with audio technology firm Triton Digital to help advertisers target desired audiences using factors like age, location and listening habits. 
Music streaming platform SoundCloud has struck a deal with Rubicon Project to automate its audio and video ad inventory as it looks to bolster its programmatic offering and better monetise its content.

SoundCloud makes first steps into programmatic with Rubicon Project deal

It means brands will be able to tap into SoundCloud’s audience in real-time using a range of targeting capabilities including first-party and content-level targeting. Advertisers will also be able to take advantage of SoundCloud’s audience insights to target their campaigns.