Snapdeal to integrate Uber on its app for taxi-hailing

Snapdeal, the e-commerce platform, is in talks with Uber India to integrate a taxi-hailing functionality on its app. Although both have declined to comment, and the deal has not yet been closed, it seems like a logical next step after Snapdeal's integrations with Zomato, RedBus, and Cleartip announced on 10 March, enabling users to book bus, flight and hotel tickets and food directly from the app. Uber India also has integrations with Zomato.

E-commerce platform Snapdeal is reportedly in talks with Uber India to enable taxi-hailing functionality on its app.

Uber and Snapdeal spokespersons declined to offer a comment on the report by Re/code.

The deal hasn't been closed yet, but seems like a pretty logical extension of its recent integration with food ordering platform Zomato, bus aggregator Redbus, and flight booking with Cleartrip, now available on the home screen. Snapdeal had also integrated mobile, and utility bill payments with FreeCharge in February 2016, a sign that the company is looking to broaden its focus to differentiate itself from competitors Amazon India and Flipkart.

Earlier this week, Google Maps, which had an integration with Uber had announced an update its app to aggregate global ride sharing services such as Ola and 99 Taxis, with fare comparison estimates.

Uber India has integrations with food discovery platform Zomato, real estate aggregator Housing.com, movie chain Satyam Cinemas, and nightlife discovery app Happitoo. In January 2016, Uber had launched its Trip Experiences API in Bengaluru, and was looking to explore potential use-cases in entertainment, news, dating, gamification, local guides, and IoT-based home automation.