Vevo "reboots" to become social music platform
Vevo, the video platform owned by music labels Sony and Universal, is undergoing a "company-wide reboot" with the ultimate goal of becoming a social music platform rather than distributing videos on YouTube. The platform has launched new features, copying some from Snapchat (full-screen view with cut-off corners and browsing for next track) and others from Tinder (swipe left and right). Other features include a 15-second video preview, personalised recommendations, and private, personal profiles to share favourites and playlists.

LOS ANGELES: How do you reinvent music television for a generation that grew up not watching MTV, but YouTube, Vine and Snapchat?

That's a question that Vevo has been trying to answer ever since former BBC and Intel Media executive Erik Huggers took over the leadership of the major-label-owned music video platform a little over a year ago.