Pinterest gains Twitter's Brand Advertising Manager
After nearly three years at Twitter as their Head of Product for Brand Advertising, Nipoon Malhorta, has left to join Pinterest. Here Malhorta will focus on Pinterest ad products, such as Buyable Pins, Cinematic Pins and App Pins. Malhorta's exit from Twitter follows a string of personnel changes which saw former CEO Dick Costolos, former PR Chief Gabriel Stricker, former Vice President of Product Christian Oestlien and Ex-Product Director Todd Jackson all leave Twitter. 
Twitter's exodus continues. The latest employee out the door is Nipoon Malhotra, the head of the product team for brand advertising.

Malhotra worked at the social network for nearly three years, helping run the group that developed ad products. At Pinterest, Malhotra will serve as a product manager on the company's monetization team, reporting to Jonathan Shottan, Pinterest's head of product for monetization. He will focus on Pinterest ad products, such as Buyable Pins, Cinematic Pins and App Pins.

"Nipoon is a proven leader with the ability to execute and scale teams and revenue generating products," Shottan told Mashable. "We are thrilled to have him as part of the team as we continue to grow and innovate on ads and commerce."

At Twitter, Maholtra helped supervise the development and growth of important revenue drivers including Promoted Trends, Promoted Accounts and the brand advertising business for Promoted Tweets. Before Twitter, Nipoon ran the Whole Page Ranking product team at Bing, which was responsible for the search engine's composite search results and ad experience.

Although interim CEO Jack Dorsey said during a June shareholders briefing that he did not expect changes in Twitter's strategy, that statement did not apparently apply to personnel changes.

Malhotra, for example, is the latest employee to exit the company following former CEO Dick Costolo's resignation on July 1. Former PR chief Gabriel Stricker was effectively pushed out two weeks later. And in late July Christian Oestlien, former vice president of product, departed for YouTube, while ex-product director Todd Jackson went to Dropbox.

Correction: Malhotra was Twitter's head of product for brand advertising, not its head of brand advertising as this story originally reported.