River Island and Snapchat partner to launch a ‘Snap & Share’ campaign 
River Island and Snapchat have launched a location-based ‘Snap & Share’ campaign to enable users to utilise branded River Island filters while visiting stores in the UK and Republic of Ireland. Set to highlight different brand and cultural messages on a seasonal basis, the function will last for three months to support the retailer’s polaroid-inspired advertising campaign.

River Island has partnered with Snapchat to create a number of bespoke branded filters that activate in-store, the first campaign of its kind for a fashion brand as the platform gains popularity among advertisers hoping to tap into an engaged millennial audience.

River Island Snapchat campaign

The location-based ‘Snap & Share’ campaign will see users able to access a number of branded River Island filters while in stores in the UK and Republic of Ireland.