New York Times fights against fake news with Truth ad campaign 
The New York Times is using the "truth" to compete against Facebook and Google, as well as defend itself against US President Donald Trump's fake news allegations. The NY Times campaign, with the tagline "Truth. It's more important than ever", is not just about promoting good journalism but also brand safety, said CEO Mark Thompson. Alluding to the recent YouTube ad boycott, Thompson added that neither Facebook nor Google was well suited for people "serious about the news". The NY Times wants to become a destination for news that is more accountable and safer for brands.

If you thought The New York Times’ ad campaign featuring the tagline, “Truth. It’s more important than ever,” has been all about defending itself against President Trump’s “fake news” attacks, think again. Facebook and Google are also in the Times’ crosshairs.

“We believe that we’ve got a very credible story, not just about the importance of journalism, but about why journalism is a relationship with people,” said NYT CEO Mark Thompson, speaking to a few hundred marketers packed into Midtown Manhattan’s Times Center this morning for the first of two weeks’ worth of NewFronts events.