Ad revenues at Facebook driven up by digital video and mobile ads
Each Facebook user was worth on average $14.17 last year in terms of ad revenue, according to research by SocialFlow. The findings were based on the social media company's earnings for the last four quarters, which saw sales rise due to increased digital video and mobile advertising. Facebook users in the US were noted as driving ad revenues more than some Asian countries for instance, as ad spend varied across regions. SocialFlow also found that, on average, Facebook users view around 10 ads per day.

Each of Facebook's 1.8 billion global users has been worth, on average, $14.17 to the social network in ad revenue for the last year, according to SocialFlow's research. Additionally, it found that users on average see about 10 ads on Facebook a day.

It's worth noting that Facebook users in the United States are likely worth much more to the social network than those, for instance, in some Asian countries due to marketplace realities—chiefly, that there are great differences in the amount of advertising money that is spent from one region to the next.