Gett launches NYC anti-Uber campaign
Uber rival, Gett, is launching a billboard campaign in New York accusing Uber of being too expensive. “You didn’t know what surging meant until you knew what Uber meant,” reads one of the billboards, and “Uber hates us because we’re surge-free. And probably because we’re beautiful,” reads another. Surge pricing is the automatic price increase system used by the likes of Uber and Lyft during peak demand periods. Gett is hoping these messages will make people more aware of the fact that it never uses surge pricing, and never will.

A rival of ride-hailing service Uber is taking humorous swipes at the company for its surge pricing in a new ad campaign in New York City.

Gett, an on-demand black-car app that’s available in more than 60 cities worldwide, is placing its witty ads on 570 subway cars, phone kiosks and bus shelters around the Big Apple. The ads will appear on digital street-level billboards as well.

The campaign launched today.

Gett, which received a $300 million strategic investment from Volkswagen Group in May, will be one of the first companies to advertise on the city’s new LinkNYC kiosks, where people can charge their phones, connect to Wi-Fi and access city maps and directions.