News Corp attempts to capitalise on YouTube brand safety issues
News Corp Australia’s creative services team has collaborated with ad agency Big Red to launch a campaign asking marketers if they know where their ads are being displayed. The move aims to capitalise on the uncertainty surrounding content placement on sites such as YouTube. News Corp executive general manager of network sales Lou Barrett said "advertisers should feel confident they get what they pay for" and said News Corp gave advertisers "a true and verified measure of audience engagement".

‘Do you know where your ads are’ – News Corp puts brand safety at the forefront of their latest campaign.

News Corp has launched a two-week national trade advertising campaign that asks marketers if they know where they ads are today, following more brand safety sagas.

Amid renewed controversy surrounding digital advertising safety for brands within tech-platforms, this campaign reinforces advertisers that News’ products offer brands trusted and transparent digital environments.

Executive general manager of network sales Lou Barrett said: “We are launching the next iteration of our brand safety campaign to proactively reassure our customers that it is our priority to protect and enhance their brands. We invest heavily in premium generated content, third party audience measurement and are continually working towards creating safe environments for our customers.

“Advertisers should feel confident that they get what they pay for and that they can genuinely trust News to deliver on that. We are committed to providing greater transparency to ensure our advertisers have a clear and accurate picture of where their budget is going and where their advertisements are being placed as well as receiving a true and verified measure of audience engagement.”

News Corp boasted its brand safety earlier this year with a similar campaign.

The campaign was created by Big Red and News Corp Australia’s creative services team and will appear in trade media nationwide.