New survey reveals that Americans' biggest concern regarding EVs is price
According to a recent Harris Poll survey, charted here, more than half of Americans are concerned about electric cars’ price, range, repair costs, reliability, or performance. The biggest concern was price, with 67% of those surveyed identifying that as their biggest concern. Furthermore, range concerns were identified by 64% of respondents, and repair & maintenance concerns were cited by 58%. Tellingly, on 6% claimed to have no concerns at all.

Apple is full speed ahead on designing its own electric car, with a ship date of 2019.

That gives the company four years to convince Americans that electric cars are worthwhile. According to a recent Harris Poll survey, charted here by Statista, more than half of Americans are concerned about electric cars' price, range, repair costs, reliability, or performance.

This is an unprecedented challenge for Apple — it's one thing to convince people to take a chance on a fancy cellphone that costs several hundred dollars. It's quite another to get people to spend tens of thousands of dollars to replace one of their most important possessions.