Facebook Canvas adds 360° video and digital storybook capability
Facebook is adding 360° video capability to its full-screen mobile ad product, Canvas, which already has regular videos and still photos. It is also offering a digital storybook-style experience by enabling Canvases to be linked, in a bid to increase user engagement and brand awareness. Brazilian bank, Itau, is testing the new feature running a series of Facebook ads. 

Facebook's full-screen mobile ads, a product known as Canvas, is getting 360-degree video capability. Itau, a Brazilian bank that has been running a lot of Facebook ads, is testing the feature.

The 360-degree ads will be rolling out widely today.

Also, the social network is letting Canvas advertisers link to other Canvas ads. The idea is to create a multi-page experience that tells a more in-depth and engaging brand narrative. It's supposed to work as if it's a digital storybook.

By linking Canvases, Beats by Dre encouraged people to explore its headphones in various colors, which were designed after different countries' flags.