Subway consolidates US, Canadian creative teams with Dentsu Aegis
Sandwich chain Subway is consolidating its North American media and creative advertising accounts following a review of its marketing strategy. The company selected Dentsu Aegis Network North America, a network of agencies that includes existing Subway media agency Carat, Mcgarrybowen and DentsuBos, to look after its strategy across all channels. The brand had appointed BBDO as its creative agency in 2015 but dropped the firm in October 2016 and has been mostly using its previous partner MMB since, which participated in the review but will not be involved in future.

Subway announced today it will consolidate its entire U.S. and Canadian (North American) media and creative business with Dentsu Aegis Network after a review launched in July.

Beginning in early 2018, the Franchise at Dentsu Aegis Network North America—which includes Carat New York, mcgarrybowen New York, Carat Canada and DentsuBos—will be responsible for the fast-food chain’s strategy across all channels. Employees out of the Japanese conglomerate’s New York, Toronto and Montreal offices will be tasked with expanding Subway’s brand vitality with consumers.

“This