Opinion: Snapchat should follow Foursquare and make use of data
Snapchat should follow Foursquare's example and turn to data to find revenues, especially in the location space, according to Jay Hawkinson of SIM Partners. In an op-ed, he praised Snapchat's partnership with Foursquare and said the social media company's acquisition of Placed gave it the foundation to leverage online to drive offline sales. He also said that the recently-launched and somewhat controversial tool, Snap Maps, showed the firm was still a disruptive force.

Sometimes the social application everyone thought you were needs to become something different for your business to evolve. Foursquare is a case in point. The company that used to be all about the social check-in has become a data powerhouse and a potential model for the future of Snapchat.