Snapchat orders influencers to label brand endorsements as paid ads
Snapchat has begun to order its celebrities to mark brand-endorsing content with disclaimers to adhere to the Federal Trade Commission’s guidelines. Some of the platform’s biggest stars, including Josh Peck and the Eh Bee Family, have begun to use hashtags including #paid and #ad to demonstrate when they're being sponsored.

For months, brands have leaned heavily on Snapchat's biggest celebrities to run under-the-radar campaigns that subtly promote their products in the form of sponsored posts that are seen by influencers' millions of followers. Now those creators are beginning to mark branded content with disclaimers that adhere to the Federal Trade Commission's guidelines.