Finland digital advertising increased by 10% in Q1
Digital advertising made up almost a third of total ad spend in Finland in Q1 2017 at 32.3%, according to a study by Kantar TNS Finland and the Interactive Advertising Bureau Finland. The data revealed $91.5m was spent on digital advertising in the first three months of this year, a YoY rise of 10.3%, while spending on search was up 5.2% to $29.1m. The report also showed a 5.4% rise in display investment to $21.7m, compared to the previous year, during which spending fell by 7.7%.
Advertising, Media and Marketing → Learn how marketers and advertisers are maximizing revenue through optimized spend and efficient targeting. Our research covers how they most effectively reach consumers and which channels have the most growth potential – both now and in the coming years.

Retail & Ecommerce → Our Retail & Ecommerce research dives into how the world’s biggest retailers (and those with rising market share) are maximizing their revenue by reaching new buyers and refining their delivery processes. Understand where consumers are spending, what channels they are using to make purchases and how brands are reaching shoppers.

Financial Services → Today’s leading financial services companies are winning the battle for customer loyalty by anticipating disruption and meeting consumer demand for a frictionless experience. Learn how incumbents and startups are managing their financial health, streamlining transactions, lowering barriers to entry and driving revenue through better digital experiences.

Technology → Stay ahead of emerging technologies such as generative AI, AR/VR, wearables and more and how they are disrupting and shaping the future of business.