Netflix intrigues ad-blocker users to drive ad views
Netflix has been using a clever advertising campaign to get ad-blocker users to see ads for the third season of its Black Mirror series. The display ad, shown to viewers who use ad-blockers, addresses viewers with the text “You cannot see the ad. But the ad can see you. What’s on the other side of your Black Mirror?” The ads are running across websites such as The Next Web and Mashable, with clicks on the post leading users to Netflix’s own website.

Netflix knows that you use an ad blocker, but it wants to serve ads to you regardless. To promote the third season of Black Mirror—a dark British fiction show that explores how technology often goes awry—the streaming service is running display ads with slightly creepy copy to win over viewers who use ad blockers.

"Hello ad blocker user. You cannot see the ad. But the ad can see you," reads the copy. "What's on the other side of your Black Mirror?"

Big banner ads calling out ad blockers are running on technology website The Next Web as well as Mashable.