Pinterest launches three new ad-targeting tools
This week Pinterest introduced three new ad targeting options for its platform: customer list targeting, visitor targeting, and lookalike targeting. Customer list targeting matches a partner's customer list with Pinterest's own database, enabling Pinterest to provide a targetable audience for the partner to reach their customers on the platform. Visitor targeting allows partners to reach users who have already shown an interest in the brand by retargeting pinners based on their interactions on the brand's website. Lookalike targeting aims to help partners increase their audience size by targeting pinners that are similar to a seed audience of the partner. In addition to this, Pinterest is also letting businesses target promoted pins based on their own business data, and in order to make it easier for businesses to onboard their data, Pinterest is working with Epsilon and LiveRamp. 

Pinterest rolled out three new targeting options for advertisers on its platform Tuesday: customer list targeting, visitor targeting and lookalike targeting.

The social network provided details on the three new targeting options in an email to SocialTimes: