Mobile ad-blocking 'will happen': PageFair CEO
The user's right not to see an ad is not the same as user's right to privacy, said Sean Blanchfield, CEO of adblocking detection company PageFair. Speaking at a Westminster eForum event, Blanchfield added that mobile ad-blocking "will happen", but is being held back by users' lack of access to high quality mobile software. However, those that block ads also tend to be more receptive to ads they see, since this group is more attention-rich and well educated, PageFair's research found. Blanchfield advised companies to support ad revenue growth by deploying anti-adblocking technology, as Facebook did last year.

Pagefair CEO: “People don’t have a right to not see ads”