Echo Dot is top seller in record Amazon Prime Day
Amazon recorded its biggest ever day for sales on its most recent Prime Day this month, with the 30-hour event racking up 60% more sales than in 2016. The day's best-selling item was Amazon’s own Echo Dot portable smart speaker, contributing to Echo devices posting seven times as many sales as the previous year's event. Held in 13 countries, the event also led to a record number of sign-ups for Prime.
Amazon's Prime Day sets more records, up 60 per cent on last year

Yesterday’s Prime Day was Amazon’s biggest-ever day for sales – surpassing Black Friday and Cyber Monday, up 60 per cent on last year’s Prime Day, which broke records for Amazon at the time.

The sales event ran across 30 hours, in 13 countries, and led to a record number of sign-ups for Prime in a single day.

Amazon hasn’t revealed the exact sales figures from the day, but says ‘tens of millions’ of people made a purchase, up on 2016’s Prime Day by more than 50 per cent. Orders from the Amazon app specifically more than doubled.

The best-selling product from the sale was Amazon’s own Echo Dot, with seven times more Echo devices sold than last year.

“To those customers who tried Prime for the first time and our long time members, thank you for a great Prime Day,” said Greg Greeley, vice president of Amazon Prime. “Our teams around the world will keep working to add more and more to your membership, so Prime continues to make your life better every day. We are already looking forward to our Prime Day celebration next year.”

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