NBCUniversal and Vox partner to sell premium advertising

US entertainment company NBCUniversal has entered into a $200m partnership deal with Vox Media to sell premium-quality multi-channel advertising. Advertisers will be able use their new marketplace tool, known as Concert, to reach an affluent audience of more than 150m people across NBCUniversal and Vox Media's digital portfolios. Delivering top-quality, branded content to a targeted audience of young, digital-savvy natives. The collaboration aims to offer the tools to address advertisers concerns about brand quality and fraud in the digital sphere.

NBCUniversal is finally ready to start seeing some big returns on its $200 million investment in Vox Media. The two companies are teaming up to sell premium advertising across all of their combined digital properties with a new inventory tool called Concert.