Mobile ad-blocking is serious threat to Facebook's revenues
Facebook is working "around the clock" to find ways to vanquish ad-blockers and ensure its billion-plus users worldwide can see ads on its site. Recently, the European Union ruled that "mobile ad-blocking violates net neutrality," and in Q2 2016, Facebook made $6.2bn in ad revenue. However, ReviveAds estimates that 15 million ads were blocked in the same period, costing Facebook $32.4m per month. Mark Zuckerberg has already stated that digital content "cannot be sustained without advertising," while critics argue Facebook is making publishers beholden to it.

The most aggressive force in ad-blocking technology is pitted against the world's mightiest social network. The stakes have never been higher for both parties. And there seems no end in sight, as Adblock Plus continues to attack Facebook with the bloody ferocity of a Mongol horde.

Last month, it looked like trouble for Eyeo GmbH, the Cologne, Germany-based maker of the popular ad-blocking software—and tormentor of digital publishers and advertisers everywhere—after Facebook introduced coding that made it impossible to wipe out its desktop display ads.