Facebook ad performance in the Americas, Europe
Social marketing platform, Nanigrams, has analysed Facebook data to see which countries performed the best between January 2015 and April 2015. Facebook users in Germany were most likely to click on Facebook ads, the highest click-through rate (CTR) was in the US at 1.2% and the highest mobile CTR was from Chile at 1.5%. Iceland has the highest penetration at 67%, and the most expensive costs per click were in the UK.
Which countries performed the strongest in Facebook advertising from Jan. 1 through April 30? Social marketing platform Nanigans , a Facebook Marketing Partner , has the answers.

Nanigans studied all Facebook campaigns run through its platform during that time period, as well as country-by-country user totals from Facebook’s application-programming interface, and its findings included: