Amazon, Alibaba and JD.com experience above-average growth
Online retail giants Amazon, JD.com and Alibaba are significantly outperforming their global rivals in the industry. While the average growth rate for retailers worldwide in 2016 stood at just 4.3%, Amazon's sales surged by 27%, adding £23.5bn ($31bn) to its revenue. JD.com and Alibaba exceeded even that, recording increases of 41% and 33% respectively, although they posted smaller cash totals. These companies, both based in China, are also investing in physical stores across the country.
Amazon, Alibaba and JD.com continue to outperform retailers worldwide, with the three e-commerce giants experiencing an average revenue growth rate of 30% in 2016, compared with a 4.3% average growth rate for retailers worldwide.

Amazon is the number one retailer globally but Chinese ecommerce giants are hot on its heels

A report from eMarketer, using data from UK-based OC&C Strategy Consultants, revealed the top ten retailers worldwide ranked by the increase in sales in 2016.