US ad association joins brand-safe ad-buying platform TrustX
The Association of National Advertisers (ANA) in the US has partnered with media industry body Digital Content Next on TrustX, a curated and automated ad-buying marketplace. Launched by Digital Context Next last May, TrustX offers advertisers a brand-secure method for purchasing ad inventory. The marketplace guarantees advertisers that they will only pay for ads that are seen by humans and offers a scorecard that details supply chain costs. ANA, which represents roughly 1,000 advertisers, will join digital publishers including Hearst, Condé Nast, Vox Media and Time as TrustX members.

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MLA

Bilton, Ricardo. "One of the big advertising groups is partnering with Digital Content Next’s trust-focused ad marketplace." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 16 Aug. 2017. Web. 5 Jun. 2023.

APA

Bilton, R. (2017, Aug. 16). One of the big advertising groups is partnering with Digital Content Next’s trust-focused ad marketplace. Nieman Journalism Lab. Retrieved June 5, 2023, from https://www.niemanlab.org/2017/08/one-of-the-big-advertising-groups-is-partnering-with-digital-content-nexts-trust-focused-ad-marketplace/

Chicago

Bilton, Ricardo. "One of the big advertising groups is partnering with Digital Content Next’s trust-focused ad marketplace." Nieman Journalism Lab. Last modified August 16, 2017. Accessed June 5, 2023. https://www.niemanlab.org/2017/08/one-of-the-big-advertising-groups-is-partnering-with-digital-content-nexts-trust-focused-ad-marketplace/.

Wikipedia

{{cite web

| url = https://www.niemanlab.org/2017/08/one-of-the-big-advertising-groups-is-partnering-with-digital-content-nexts-trust-focused-ad-marketplace/

| title = One of the big advertising groups is partnering with Digital Content Next’s trust-focused ad marketplace

| last = Bilton

| first = Ricardo

| work = [[Nieman Journalism Lab]]

| date = 16 August 2017

| accessdate = 5 June 2023

| ref = {{harvid|Bilton|2017}}

}}