Facebook updates Collection Ads with Canvas templates
Facebook will improve its Collection feature, which displays a number of products beneath a video advertisement, with the addition of Canvas, the company's full-screen immersive ad units. The company said that combining the features will give brands the opportunity to “showcase their products in context and create a more meaningful branded experience”. Brands can also now re-target people who have clicked on Collection ads, use ads to drive in-store sales and track which products are driving traffic to their sites.

The social network announced in a blog post that it will introduce a new Canvas template for Collection ads, which will be available to all advertisers next month.

Facebook debuted its e-commerce-driven Collection ads in March, consisting of a video on top and four recommended products below.

Canvas, Facebook’s full-screen, immersive mobile ad units, was introduced in February 2016.

Facebook said in its blog post that it hopes the combination of lifestyle images ads tagged with products within an immersive mobile experience will give brands the opportunity to “showcase their products in context and create a more meaningful branded experience.”

The new templates focus on three business objectives:

Acquiring new customers

Showcasing a business

Selling products

The social network added in its blog post, “Advertisers that have a Facebook product catalog can easily use the template to create a rich browsing experience, encouraging product discovery and...