Facebook’s Instant Articles, yesterday Asia, today LatAM
Yesterday, Facebook announced that Instant Articles went live across Asia for iPhone users, which included more than 50 media partners. Instant Articles aims to improve audience connection and extend reach for publishers as it can be loaded up to ten times faster, providing a better user experience for readers. Interestingly, two of the Asian publishers that joined the programme were China Daily and CCTV News, both owned by the Chinese Government. It is well known that Facebook's CEO, Mark Zuckerberg, is trying to get Facebook unblocked in China, and adding Chinese media outlets to Instant Articles is part of an "ongoing charm offensive towards the Chinese Government." Today, Facebook announced that Instant Articles is now available for iOS devices in Latin America, partnering with 40 outlets in Brazil, Argentina, Chile, Colombia, and Mexico, who will use the platform for popular publications such as Telemundo, Adoro and Capricho.

It is no secret that Mark Zuckerberg is doing whatever he can to get Facebook into China—and now it involves helping to spread the party line to the rest of the world.

Yesterday Facebook announced that it has hand-chosen several Asian publishers join its Instant Articles program. The program lets publishers put complete articles on Facebook, so that readers aren’t slowed down by clicking through to a separate website (and so Facebook retains users on its own site).

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This round includes everything from the Hindustan Times to Vietnam’s WebTretho. Some of the publications joining the program have political ties: Singapore’s Straits Times is owned partially by Temasek, the country’s sovereign wealth fund, and Malaysia’s The Star is owned by a major political party. But two stand out—China Daily, and CCTV News.

These English-language media outlets from China are owned by the Chinese government, and it’s difficult to describe their coverage of world events and domestic politics as anything other than government propaganda. As such, the coverage and commentary they offer is often one-sided or misleading, and sometimes it it downright false. Here’s a few examples:

China Daily called the Hong Kong’s umbrella protests a “color revolution” “ waged by Western anti-China forces

US President Barack Obama only meets with the Dalai Lama to score political points at home, China Daily reported absolute right

Western media coverage of the northwest Xinjiang region is “worthless,

Ongoing issues always toe the party line—pollution is bad but the government is working on it; corruption will lead to swift punishment.

CCTV alone gets more than 1,000 “propaganda orders” a year, a former producer wrote in 2013, and offers only a limited view of China. “The voices we hope to broadcast and the attitudes we hope to express have been silenced over and over again,” he wrote.

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So who is going to read CCTV News or the China Daily’s Instant Articles on Facebook?

Foreigners curious about China can easily turn to other English-language outlets for more nuanced coverage. Meanwhile, the only real reason for a native Chinese-speaking person to read China Daily or CCTV News (rather than their Chinese versions) is to practice English comprehension. And that reader likely resides in China, where Facebook is blocked, and these Instant Articles can’t be viewed in the first place.

Adding CCTV and China Daily to Instant Articles likely has to more to do with Zuckerberg’s ongoing charm offensive towards the Chinese government than getting an audience for them. Facebook already has an office and staff in Beijing, and unblocking the social network in China is believed to be one of Zuckerberg’s top goals. Adding the government’s propaganda outlets to Instant Articles couldn’t hurt—and it doesn’t really matter if no one reads them.