360% increase in number of British vegans

A new survey by Ipsos MORI indicates that the number of vegans in Britain has grown by more than 360% within the last decade. Over 1% of the entire population – or 542, 000 people – now follows such a diet, which excludes all animal products. This compares to 150,000 people in 2006. Health considerations are believed to be the main factor behind the increase, as the diet is thought to lead to lower cholesterol and blood pressure, a healthier body mass index and a reduced risk of heart disease and cancer. Environmental and animal welfare issues, and the influence of celebrity vegans, are also thought to be contributing factors. Almost half of all vegans in the survey were aged 15-34. 88% lived in urban areas, with 22% based in London.

Please note the figures below are now out of date. You can find the latest information on the number of vegans in Great Britain here.







There are three and half times as many vegans as there were in 2006, making it the fastest growing lifestyle movement



There are over half a million vegans in Britain - at least 1.05% of the 15 and over population* - new research commissioned by The Vegan Society in partnership with Vegan Life magazine, has found.

At least 542,000 people in Britain are now following a vegan diet and never consume any animal products including meat, fish, milk, cheese, eggs and honey. This is a whopping increase since the last estimate of 150,000 ten years ago, making veganism one of Britain’s fastest growing lifestyle movements.

The study, carried out by leading researchers Ipsos MORI, surveyed almost 10,000 people aged 15 or over across England, Scotland and Wales – the biggest ever poll quantifying the vegan community.

“To have over half a million vegans in Britain is fantastic. More people than ever before are acting upon the health and environmental benefits of veganism, and finding out what really goes on in the meat and dairy industries and deciding they do not want to contribute to the pain and suffering of animals,” said Jasmijn de Boo, CEO of The Vegan Society.

The results make encouraging reading for those who care about animals and the planet. Nearly half of vegetarians who are not vegan said they would like to reduce their consumption of dietary animal products. This equates to 521,000 people across Britain, meaning there could soon be in excess of one million vegans in total.

The movement is being driven by young people making more ethical and compassionate choices – close to half of all vegans are in the 15-34 age category (41%) compared to just 14% who are over 65 – evidence to support even greater growth in the future.

The study also found that 3.25% of the population, around 1.68 million people, are either vegetarian or vegan. More than 860,000 of all vegetarians and vegans also avoid all non-dietary animal products such as leather and wool.

The vast majority of vegans live in urban or suburban areas (88%) compared with rural areas (12%) and this is reflected in London, where 22% of all vegans in Britain live – more than any other region. Almost twice as many vegans are female (63%) than male (37%).

Vegan Life magazine publishing director Keith Coomber said: “The public perception of veganism is changing fast. It’s no longer an extreme lifestyle, it’s easy and accessible - you can walk into any supermarket and be greeted by a huge range of dairy-free milks and many more other vegan-friendly products.

“As consumers become more savvy about the reality of the farming industry, and the health implications of meat and dairy products, this boom will only continue.”

De Boo added: “The reasons behind the rise of veganism are numerous: the positive portrayal in the media has contributed to its changing image; documentaries on the shocking realities and consequences of animal agriculture have gained prominence; delicious-looking vegan recipes have multiplied online and on social media as society becomes increasingly health-conscious; and top vegan athletes keep proving that you can be fit and healthy on a plant-based diet.

“Going vegan is the best thing any individual can do for the animals, the planet and your health. What are you waiting for?”

*There are 51 million people in England, Scotland and Wales aged 15 and over.

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