Campaigners criticise junk food sponsorship of Olympics
UK public-health group, the Children’s Food Campaign (CFC), has again criticised junk food marketing by sponsors of the Rio Olympics following Coca-Cola and McDonald’s involvement in London 2012. In Brazil, Team GB is sponsored by Kellogg’s, many of whom's cereals are high in sugar, leading to a complaint to the Advertising Standards Authority from CFC over the use of the word “nutritious” on Kellogg’s Olympics promotional website. However, supermarket Aldi was praised by CFC for focusing on British fresh fruit and vegetables in its advertising.

We all want our children to grow up with nutritious, affordable and tasty food. But for many children across the UK this isn’t the case.

Millions are living in households experiencing food insecurity and children are being constantly bombarded with unhealthy advertising.