Report shows ad-blockers help reduce mobile page loading times
Catchpoint Systems has released a report suggesting that ad-blockers significantly improve the loading times of websites. The company measured the load times of The Huffington Post, Forbes, Fox News, The New York Times and CNN, noting that CNN's website had an average load time without an ad-blocker of 14.8 seconds, and 7.6 seconds with an enabled ad-blocker. Across all five publishers, web performance increased an average of 27% to 49% while ad-blocking software was enabled.

There's been plenty of hand-wringing in the media industry over the past year about mobile ad blocking and apps that wipe out all of the ads that pop up on websites. Consumers say they download such apps to avoid annoying ads that make it difficult to access content on publishers' sites. Publishers are willing to experiment with those types of ads because they're a revenue source.