Snapchat partners with Sony Pictures for Ghostbusters ad filters

Snapchat has partnered with Sony Pictures for a one-day campaign to promote the rebooted version of comedy horror Ghostbusters, in which the app will let users add spooky-themed filters to both sides of the camera. For the front-facing photo, users can shoot Slimer with a proton pack, and for the rear-facing angle, slime will fall down the screen. in addition to this, Ghostbusters is also also running vertical video ads for the movie within Discover.

Despite poor initial reactions to the YouTube trailer for this summer's Ghostbusters reboot, Sony Pictures is pulling out all the bells and whistles to promote the movie—including a big push on Snapchat that targets folks who may not be familiar with the original '80s version of the film.