JPMorgan to introduce low-cost robo-adviser in 2018
JPMorgan Chase is planning to introduce a low-cost wealth management tool in 2018. The firm will allow a sub-section of clients to access the tool in March, with a full launch planned for the middle of the year. The platform, dubbed JPMorgan Digital Investing, will ask clients questions to determine their investment goals and risk appetite. Clients will then be able to access a model portfolio constructed using exchange-traded funds.

JPMorgan Chase has announced it will be releasing a lower-cost digital wealth management tool this week, with plans to offer it to some clients in March with a wide release in mid-2018.

The goal is to offer “guidance and advice for a broad range of clients, whether you have a few thousand dollars, or more,” said Kelli Keough, head of digital wealth management.

Currently named JPMorgan Digital Investing, the robo advisory service will ask customers questions regarding their age, risk appetite and behaviours, thereafter modelling an ETF portfolio according to preset rules.

This latest robo advice offering follows the release of several digital wealth services by major banks in the sector, all seeking to attract customers with lower amounts to invest in the hopes of turning them into future high wealth clients.

In the US, both Morgan Stanley and Wells Fargo released its millennial-targeted robo advisors earlier this year.

The bank has yet to announce its plan for fees, however Keough has stated they will be available by the March release. The minimum investment is expected to be below $5,000.