Facebook doubles number of images and videos in carousel ads
Facebook has doubled the number of images and videos that can be included in its carousel ads, from five to 10, even though the company's own ad guides still say that three to five videos or images can be used. SocialTimes was alerted to the development by a reader who noticed an embedded ad containing six elements. A source close to Facebook has confirmed to the publication that the number of "cards" contained in carousel ads has indeed been increased to 10 for all advertisers.

Facebook has quietly doubled the number of images and videos that can be included in its carousel ads , to 10 from five.

Reader Chris Ruberg, digital marketing specialist at OneCommand, shared the ad embedded below with SocialTimes, in which six elements are included, despite the fact that the social network’s ad guides still specify that three to five images or videos can be used.

A source close to Facebook confirmed to SocialTimes that the number of “cards” (photos or videos) that can be included in carousel ads has, indeed, been increased to 10 for all advertisers globally.

Readers: What are your thoughts on this change?