Videogame publisher Ubisoft choose UM to run ad campaigns
Media agency UM has been chosen by Ubisoft to handle planning and buying duties for the company, before the release of Just Dance 2018, Assassin’s Creed Origins and Far Cry 5. The decision concluded a competitive review that started in late 2016 and was Ubisoft's first in a decade. "Our model has been to take a very data-led, analytical approach. That was appealing to such a digital company," said UM's United States CEO, Kasha Cacy.

Entertainment and gaming company Ubisoft has chosen UM as its U.S. media agency of record after a competitive review that started in late 2016.

The IPG Mediabrands network’s San Francisco office will handle planning and buying duties for the company, which is best known for the Assassin’s Creed, Far Cry and Just Dance game series.

“The impressive and thorough work by UM made it an easy decision to select them as our agency,” read a statement from Ubisoft’s vp of media and audience management Vanessa Vignon.