Cafe X's robot barista starts taking orders in San Francisco
Start-up Cafe X has launched Gordon, the first robot barista in the US, which can serve up to 120 cups of coffee an hour. Customers place their orders and receive a text when their drinks are ready. Developed to deal with long queues to buy cups of coffee, Gordon is the second barista created by the company. The first, Malcolm, is based in Hong Kong, while a third is set to be used by a Silicon Valley-based firm. Cafe X recently secured $5m in funding from investors including Khosla Ventures, the Thiel Foundation and Silicon Valley Bank.

Jon Swartz

USA TODAY

SAN FRANCISCO — Something futuristic is brewing in a shopping complex here.

The first robotic barista in the U.S., nicknamed "Gordon," started serving up to 120 coffee drinks an hour Jan. 30— ironically, just several thousand feet away from a Starbucks in the same complex.

"A lot of us spend a lot of time in line waiting for coffee," says Henry Hu, CEO of Cafe X Technologies, the local start-up that created the robot. "And we decided to do something about it."

For about a year, the firm built a toll-booth-sized Cafe X with a sleek industrial design. The automated cafe offers seven drinks like espresso and cafe latte for $2.25 to $2.95 per 8-ounce cup. An app allows for mobile orders. (A quick sample of drinks, each flavored with hazelnut, caramel or vanilla, can attest to quality. The robotic arm moved a cup between several stations — from beans freshly ground to the pouring of coffee).

Three nearby order stands offer basic options — drink, flavor and intensity of flavor. After customers enter a mobile number to get a four-digit code and pay, they are texted when the drink is ready. The process typically takes a few minutes. The robot has been programmed to toss a drink and make another, if necessary.

The Cafe X is part of a growing fleet of robots designed to serve the public in service industries such as food delivery, retail, call centers and education. Robotics' rapid leap out of the R&D lab and into our homes and stores has come at an awkward time for the industry, coinciding with an election won partially on President Trump's calls to force a renaissance in U.S. manufacturing jobs.

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Many economists and technologists see advances in automation as more damaging to U.S. factory jobs than trade pacts, and some have warned about the steep losses to jobs from robotics.

But there's still a lot of hope, at least among technologists, that the coming wave of robots will bring about more jobs.

"We're an inflection point where technology will get smarter and smarter, and adapt to people — for years, it was just the opposite," says Paul Daugherty, chief technology & innovation officer at Accenture.

He points to examples where advances in robotics, artificial intelligence and virtual reality are starting to grow more visible in people's everyday lives. DoorDash just announced a partnership to test robot delivery in Redwood City, Calif. Hanson Robotics, meanwhile, has developed a miniature humanoid robot named Professor Einstein that teaches children science and math.

The vending booth is Cafe X's second in operation. A model nicknamed "Malcolm" is in Hong Kong. A third, "Francisco," is not in use but headed to an unnamed tech company in Silicon Valley. Cafe X plans to own and operate an undisclosed number of machines at heavy foot-traffic locations such as shopping malls, airports and metro stations in the U.S.

To ensure taste quality, Cafe X is partnering with three popular local roasters: Peet's Coffee & Tea, AKA Coffee and Verve Coffee Roasters. Coffee beans are manually replaced daily.

"We think we've created a specialty cafe experience that moves cups quickly," says Hu, who oversees a 12-person company that has landed $5 million in funding from the likes of Khosla Ventures, the Thiel Foundation and Silicon Valley Bank.

While that may make some retail workers nervous, most baristas are safe for now.

Starbucks, with more than 25,000 stores, has no plans for robotic baristas. It stresses a person-to-person connection between its service partners (reps) and customers, according to company policy.

Follow USA TODAY San Francisco Bureau Chief Jon Swartz @jswartz on Twitter.