LG ventures into AI market with ThinQ
LG Electronics has launched a new brand for its work on artificial intelligence (AI) technology. The South Korean company will market all its future AI products and services under the ThinQ name, incorporating the new logo on products including those which use its other product brands Dios, Tromm and Whisen. LG established an AI laboratory earlier this year, and has been working on building AI home appliances and wireless infrastructure. As well as being compatible with Amazon's Alexa, the technology also makes use of LG's own proprietary system, DeepThinQ.
[ETNEWS] LG Electronics announced on Dec. 21 the launch of its global artificial intelligence brand ThinQ.



The Korean tech firm will use the ThinQ brand for all its future AI products and services. In addition a ThinQ Zone will be set up at the CES 2018, which will be held in January in Las Vegas to promote the brand.











ThinQ communicates through Wi-Fi, utilizes an open platform to acquire knowledge and accumulates intelligence through a deep learning technology. The primary goal of the brand is to provide an optimized AI experience for customers’ daily life in consumer electronics products and services.



LG plans to build a differentiated AI image centering on consumer electronics. The company will use the ThinQ logo on all its products with AI technology, even on separate product brands such as Dios, Tromm and Whisen.



The ThinQ products can be equipped with external AI technology such as Naver’s Clova or Amazon’s Alexa as well as LG’s proprietary AI technology DeepThinQ. For this, the firm initiated three strategies -- open platform, open partnership and open connectivity.



LG has made 2017 the first year of “AI home appliance” and has laid the foundation for AI-leading companies. In January, the company released the first AI learning for space learning, and introduced AI appliances such as refrigerators, washing machines and robot cleaners.



In addition, the company has been focusing on building AI home appliances and service infrastructure by installing wireless internet in all household appliances. In June, the company’s AI Laboratory was established under the CTO division to develop the technology that can recognize, infer and learn from voices, images and sensors.



“Global companies have been fiercely boosting their marketing efforts to take the lead in the AI industry. We plan to continue leading the AI market by spreading the concept of human centered AI with our ThinQ brand,” said Han Chang-hee, director of global marketing at LG Electronics.



By Alex Lee (alexlee@heraldcorp.com)

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