Young affluent Chinese tourists want a more personalised service

A new study by the Hurun Research Institute and Marriott International, examining the habits and trends of Chinese travellers aged between 18-36 years old and those with a net worth of at least $15m, has found that Chinese outbound luxury travellers spend $65k per household on tourism every year, including $34k on travel shopping. Digital natives are looking for more personalised experiences, including superior guest services and smart device integration. Global travel is expected to increase 25% over the next three years, polar exploration by 32%, adventure travel by 52% and road trips by 75%.

Travel and hospitality

Four Seasons Chinese mobile app

China’s outbound luxury travelers spend $65,000 per household on tourism per year, including $34,000 on travel shopping, according to a new study from the Hurun Research Institute and Marriott International.