Chinese tourism boom growing, evolving
Over the past five years, the number of Chinese outbound tourists has doubled from 57.4 million to 116.6 million, with the trend expected to continue over coming years. Japan and South Korea maintained their top ranks in the "most planned to visit in the next 12 months" categories, followed by Taiwan
Over the past five years, the number of Chinese outbound tourists has doubled from 57.4 million to 116.6 million, and most commentators agree that the strong growth trend will continue in the coming years. But where and how will the Chinese tourists travel? And who will benefit from the evolving trend?

In April 2015, UBS Evidence Lab surveyed 2,924 middle- and high-income residents from 20 first- and second-tier Chinese cities to assess the impact of the behavior and preferences of Chinese tourists on future travel trends. The respondents represented a mix of those who had traveled abroad in the past 15 months and/or those with travel plans in the next 12 months. Key findings were published in the final report on June 15.