Geely to launch subscription car brand Lynk & Co.
Chinese carmaker Geely Automobile is to create a new car brand, Lynk & Co., with particular emphasis on car-sharing and subscription payment services. The vehicles can be shared and sub-let whilst the owner does not require the vehicle, using technology provided by Alibaba, Ericsson and Microsoft. The brand, which the company says will be "born digital", will launch in China later this year and will go on sale in Europe and the US in the first quarter of 2019.
HONG KONG -- China's Geely Automobile said on Thursday it would launch new car brand Lynk & Co. in Shanghai this April, as the carmaker seeks to woo young Chinese drivers with its new subscription and car-sharing model.

The brand will hit the Chinese market in the last quarter of this year, ahead of official sales in Europe and the U.S. in the first quarter of 2019.