Google rivals Facebook's mobile app install ads

Google is threatening Facebook's advertising revenue by allowing some Android users to download apps directly from search results. Mobile app-install ad revenue is expected to grow to $6.8bn by 2019, according to Business Insider. By allowing users to download apps straight from search results, app developers may be less inclined to spend on Facebook adverts and look to generate ad revenue through other avenues .  

Google has begun to encroach on Facebook’s advertising revenue by allowing Android users to download apps directly from search results.

The capability has yet to roll out to all Android users, however it is already apparent that it could pose a huge threat to Facebook’s mobile app install ads.