PewDiePie urges fans to join YouTube Red to protect video creators from ad-blocking
Felix Kjellberg, known as PewDiePie on YouTube, has asked his fans to sign up to YouTube's new monthly subscription service, YouTube Red, to help support online video creators. Kjellberg's analytics showed that approximately 40% of his audience use ad-blockers. This figure correlates with data from PageFair, which shows the rate of ad-blocking globally has risen 41%. In his blog, Kjellberg writes that people should subscribe to YouTube Red as smaller video channels are being negatively impacted by the rise of ad-blockers. 

But he says it's not about his own revenue stream, though; rather, it's about supporting the platform and supporting creators. "Personally, I’m ok with if you use adblock on my videos. Ads are annoying, I get it, I’m not here to complain about that," Kjellberg wrote. "But for smaller channels, this number can be devastating." Kjellberg made sure to point out, however, that his new horror-themed online TV show Scare PewDiePie is exclusive to YouTube Red.