McDonald's targets young audiences with virtual reality promos

McDonald's fast-food chain is pushing ahead in its digital-first programme, incorporating virtual reality for its Angry Birds promotion. A series of codes printed on products, such as happy meals, can also be scanned to individual's smartphones to bring the game to life on users' mobile devices; there are also a billion augmented-reality-enabled codes to be found on other brand's products. In Sweden, the Happy Meal packing can also be used as a VR viewer in conjunction with a downloaded app.

Mobile Marketer, Friday, May 13, 2016 9:05 AM

McDonald’s is ramping up anticipation for The Angry Birds Movie’s May premiere by enabling customers to scan codes on various products to uncover an exclusive augmented reality game that brings the film to life on their mobile devices. The fast-food chain is serving as one of The Angry Birds Movie’s key collaborators by featuring a digital program rollout in conjunction with a global Happy Meal program. McDonald’s is continuing its digital-first efforts by foraying into augmented reality, signaling that it understands its target customers’ interest in lifelike mobile experiences.

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