KFC's Facebook video ads use location to target mums
As part of its Mother's Day build-up, KFC's video advertising targeted on-the-go mothers in the week leading up to the 14th May celebration. A carousel ad would appear when a Facebook user was near one of the KFC chain's locations, retargeting those users who had interacted previously with one of the fast-food restaurant's Mother's Day posts.
According to Facebook IQ, the social network’s insights division, 20 percent of Mother’s Day conversations on the platform happen in the four days leading up to the holiday, while 69 percent of the chatter takes place on the day itself.

Video ads on the social site have been targeting on-the-go moms all week. What’s more, as we close in on Sunday, KFC will zero in on Facebook users when they are nearby one of the fast-food chain’s locations, while carousel ads, which offer multiple pieces of creative, and video spots will retarget viewers who have previously engaged with one of the brand’s Mother’s Day posts.

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