Forbes copies Snapchat in its mobile website redesign
Forbes.com has embraced Snapchat's interface in its mobile site redesign. It is the latest online publication to be inspired by the platform, with full-screen story cards presenting an image, title and author information. Content is then accessed by swiping up and new stories are retrieved by swiping to either side. The redesign, currently in beta, also uses a fast-loading, Google-approved technology called Progressive Web App (PWA). PWA is a mobile/app hybrid that can be accessed through a browser and added to the home screen without needing an app store download.

Forbes.com is the latest publication to embrace the Snapchat aesthetic, introducing a mobile redesign, currently in beta, that is a conscious nod to packaging a story the Snapchat way. Story covers, or cards, take up the entire screen with an image, title and author information. The story content is accessed by swiping up and new stories are accessed by swiping left or right.