Asda launches ‘quiet hour’ for autistic shoppers
An Asda store in Manchester is introducing a 'quiet hour' with the aim of making the shopping experience better for autistic and disabled customers. The store will open an hour earlier than usual and electronic distractions including escalators, music, TVs and the public address system will not be in operation. It is hoped that this will make shopping easier for people who are stressed and overwhelmed by noise and disturbance.

Asda is introducing a “quiet hour” at a Manchester store to help autistic and disabled shoppers.

The Asda Living store in Cheetham Hill is pioneering a disability-friendly hour for people who feel intimidated or stressed by noise and disturbance.

The store will open an hour early without electronic distractions such as escalators, music and display TVs, and the public address system will not be used for announcements.

The manager, Simon Lea, said he wanted to help after seeing a boy with autism struggling to cope in the shop. “I’ve been speaking with colleagues and customers about how we can help shoppers with autism or disabilities.

“I suffered for many years with anxiety and I used to absolutely hate going into busy stores.

“If we can make a few small changes to give these customers a better shopping experience and make them comfortable then I know the store will be a better place to shop for everyone.”

Local autism groups and families can try out the quiet time on Saturday 7 May at 8am, when store staff will be on hand to greet customers.

Lea said: “Last week I posted on Facebook about the idea of a quiet hour. The reaction was absolutely fantastic, people from across the country … were saying what a great idea this was.”