IBM finalises a second digital advertising acquisition

Just one day after IBM announced that it was acquiring digital-marketing creative agency Resource/Ammirati to help the company deliver digital creative experiences, it has announced that it has also acquired The Weather Company's mobile and cloud-based web properties. Although IBM has made previous investments in big data, as seen with its recent partnerships with Twitter and Facebook, this acquisition gives IBM access to a vast amount of data helping it rival its competitors Oracle, Adobe and Salesforce. The access to analytics and data will help IBM to deliver new and improved marketing to its clients. 

Just one day after announcing its plans to acquire interactive agency Resource/Ammirati, IBM today revealed it had finalized another deal to boost its digital marketing offerings, this time raking in a handful of The Weather Company's mobile and cloud-based Web properties.

Financial details were not disclosed for the agreement, which was first revealed three months ago. This development doesn't mark IBM's first notable investment into big data. In recent months, IBM has partnered with Twitter and Facebook to bolster its burgeoning wealth of data.