Hulu is now open for programmatic advertising
Despite launching an ad-free version of its services last month, Hulu is still in the ad business, announcing yesterday it is open for programmatic advertising. Hulu has partnered with Oracle Data Management Platform and Facebook-owned-ad-platform LiveRail to offer programmatic advertising options. "With this new offering, Hulu is at the forefront of defining 'programmatic' for the digital video ecosystem and will increase efficiency and ROI for marketers" said Peter Naylor, Hulu's Senior Vice President of Ad Sales. 

When Hulu launched an ad-free version of its streaming service last month, CEO Mike Hopkins vowed that it was "not our exit from the ad business by any stretch" and that advertising would "continue to be central to our business."

Hulu kept its word, announcing that as of today, it's open for programmatic advertising.

As part of the company's programmatic ad strategy, first unveiled in August, Hulu has partnered with Oracle Data Management Platform and Facebook-owned video-ad platform LiveRail to offer programmatic advertising options for the first time.