Facebook desktop feature makes video ads more prominent 
Facebook is extending its mobile “watch and scroll” feature to desktop users, allowing viewers to keep watching videos and ads as they scroll through news feeds. Facebook is increasingly using video over text, and the social media giant is working on further features that will increase advertising options and provide always-viewable content for users.

As Facebook’s news feed increasingly moves from text to video, the social network is rolling out a new feature on desktop that makes clips more prominent.

In February, Facebook rolled out a mobile feature called watch and scroll that lets people keep watching organic videos and ads as they scroll through news feeds. Now, the feature is available to all desktop users, meaning consumers who use it can see two videos at once in a news feed, opening up potentially new ad inventory.