Dentsu Aegis and Kargo partner to bring creativity to mobile ads
Mobile advertisement seller Kargo has committed to heightened collaboration with holding company Dentsu Aegis Network, expanding upon a five-year alliance between the two companies. The agreement will see the companies sharing a space, known as the Mobile Immersion Center, for regular meetings. During the appointments, the firms will aim to enhance creativity in the mobile advertising space as well as create specific plans for brands they both serve. General Motors, Microsoft, Adidas and Cadillac are among the companies' shared clients.

 

Premium mobile ads seller Kargo is getting an embedded presence within holding company Dentsu Aegis Network, building on their alliance from the last five years.

The project, dubbed the Mobile Immersion Center, focuses on cutting-edge smartphone advertising development and will take place in a conference room at Dentsu agency Carat's East 42nd St. office in New York. It's outfitted with a large white board, a custom, Kargo-branded wood table, several chairs, multimedia capabilities and other features.