Instagram proving successful for digital marketers
With 400 million monthly users, the Instagram platform allows﻿ digital marketers to successfully keep﻿ track of their campaigns and measure their success. According to Keri La Ra, Director of Global Social Media and Digital Compliance for Starwood Hotels and Resorts, the company used Instagram's 'Carousel' feature as their main source of promotion. La Ra said that mobile is the fastest growing marketing channel for Starwood and that it has high hopes for LinkedIn and Uber. Last week, Instagram revealed an hour-by-hour breakdown of the most user activity for when people post photos, helping marketers determine the best times to distribute content. 

For marketers, Instagram has proved to be an ally. The platform allows them to quickly track how their campaigns are doing and learn from what's working and what isn't. And with 400 million monthly users, some brands are even launching new products there.

During a discussion with Daniel Habashi, Instagram's director of brand development, Progressive's digital marketing director, Nader Ali-Hassan, credited his brand's success to its ability to look at the numbers.

"We joke [that] we're in an arms race [in the insurance business]," said Ali-Hassan.