Apple drops plans to build its own self-driving car
Apple has shifted its attention away from developing commercially available autonomous vehicles, according to an article in the New York Times. Apple is now looking to work with car makers in order to offer its autonomous vehicle technology and has shelved plans to build its own self-driving car. The company is planning to use conventional vehicles fitted with autonomous technology to ferry employees back and forth at its Silicon Valley offices in both Palo Alto and Cupertino.
SAN FRANCISCO — As new employees were brought into Apple’s secret effort to create a self-driving car a few years ago, managers told them that they were working on the company’s next big thing: A product that would take on Detroit and disrupt the automobile industry.

These days, Apple’s automotive ambitions are more modest. The company has put off any notion of an Apple-branded autonomous vehicle and is instead working on the underlying technology that allows a car to drive itself. Timothy D. Cook, the company’s chief executive, said in an interview with Bloomberg in June that Apple is “focusing on autonomous systems.”

A notable symbol of that retrenchment is a self-driving shuttle service that ferries employees from one Apple building to another. The shuttle, which has never been reported before, will likely be a commercial vehicle from an automaker and Apple will use it to test the autonomous driving technology that it develops.

Five people familiar with Apple’s car project, code-named “Titan,” discussed with The New York Times the missteps that led the tech giant to move — at least for now — from creating a self-driving Apple car to creating technology for a car that someone else builds. They spoke on the condition of anonymity because they were not authorized to talk publicly about Apple’s plans.