Remarkety offers marketing tools to retailers on Yahoo platform
Brooklyn-based Remarkety is offering its email marketing automation suite on the Yahoo small business platform from the end of June. The service will be available through CommerceCentral and will offer analytics, email capture, dynamic personalisation, automated sequence emails and more. Remarkety CEO Guy Harel said the company's aim is to offer enterprise-level email marketing tools.

by Ray Schultz , June 7, 2017

Remarkety Inc.’s email marketing automation suite for retailers will be offered at the end of June on the Yahoo Small Business platform. The suite will be available to Yahoo Small Business merchants through CommerceCentral.

Remarkety announced the launch at the International Retailer Conference and Exhibition.

According to Remarkety, the suite facilitates:

Cart abandonment and recovery

Automated follow up emails

Welcome series

Personalized product recommendations

Email capture

Targeted newsletters

Dynamic personalization

Instant marketing recommendations

Customer behavior segmentation

Customer tagging; A/B testing

Drag and drop

Responsive templates

Analytics

The goal is to combine Yahoo’s small-business “ecosystem” with enterprise-level email marketing tools, said Guy Harel, CEO at Remarkety, in a statement. Testing and launch of the Yahoo integration have been underway for several months.