Mobile ad market set to boom despite regional connectivity issues
The global mobile ad market will experience rapid growth in all areas, even in those of decreased connectivity, according to Allied Market Research. The mobile advertising market is forecast to increase from $43.9bn in 2014 to $243.7bn by 2022, with arts and entertainment representing 45% of that. The Asia-Pacific region will account for approximately 42% of the mobile ad market, though North America will grow the most. However, ad-blocking is predicted to cost $100bn globally in 2017 alone, leading to concerns that smartphone ads could be affected.

With mobile advertising markets valued at $43.9b in 2014 and projected to increase to $243.7b by 2022, a recent global study by Allied Market Research found that although the market size and forecast amongst competitors may differ around the world based on the factors like search, native social, display, video and SMS (short message services), all areas will see immense growth even in harder to reach areas of the world.

Mobile phones in Bangalore, India

Considering the increase in mobile device and mobile internet users, growth in popularity of social media from North America, Europe, Asia-Pacific and LAMEA (Latin America and Africa), the report predicts million dollar growth in the mobile ad market in areas like hobbies and interests worldwide with an estimated CAGR of 16.7%, while the arts and entertainment segment is predicted to dominate the mobile advertising market with around 45% market share in the future.