World-first interactive, holographic ads from Porsche

Porsche has roared in with what it is calling "the world's first interactive hologram print ad." In collaboration with ad agency Cramer-Krasselt, a special Porsche ad campaign will run in around 50k editions of Fast Company's April issue for a select group of wealthy subscribers. A small acetate prism will be included in the spread, which when placed on top of a tablet computer while the video is running, will show 3-D footage of the latest Porsche 911. Porsche hopes that this hologram and its LED ads will break down the "wall between print's normal passivity and people's desire to interact."

Motorola, you may recall, created a button that let readers change the color of cellphones shown on the printed page, while the CW embedded a live Twitter feed in a magazine ad to hype its shows. And in 2014, a Nivea print campaign, harnessing solar energy to recharge mobile phones, won Adweek's Project Isaac Gravity Award honoring the year's coolest concept in media, marketing and technology.