AOL's Digital Prophet Says Millennials 'Are Freaky for Video'
Talking at Cannes, AOL's 'digital prophet', David Shing, discuses Generation Y consumers (millenials) saying they are "freaky for video" as they spend all their time in their various feeds, and they do not like bad advertising. Shing believes that changing technology will help brands more easily target and engage millenials.
After eight years at AOL, digital prophet David Shing still knows how to preach the gospel of the future. And so there he was Saturday at the Cannes Lions International Festival of Creativity, talking about code, culture, brands and how to appeal to millennials through ads.