Dubsmash to let brands sponsor channels for discovering new content
Mobile video app Dubsmash is launching Community Moments, a new feature which will, for the first time, allow users to see content created by people on unconnected channels. Brands are being given the opportunity to sponsor channels, with Warner Brothers set to promote its forthcoming film, Storks. Users who want to participate in Community Moments can submit their dubs through the Dubsmash app, where an editorial team links them to appropriate channels. Dubsmash said engagement with the new tool is "high," and is also seeking to curate its content using algorithms.

Today, the mobile app is launching Community Moments, which will for the first time ever let the Berlin-based company's more than 100 million users discover content created by people other than those they're already connected with. The channels will be curated based on certain themes or topics that will give more exposure to videos (or "dubs").