Blockchain start-ups create Decentralised Marketing Network
The Decentralised Marketing Network, a new blockchain start-up community, has been created by start-ups Never Stop Marketing, Storj, Everledger, OpenBazaar, Funderbeam, Rootstock and Tierion to raise awareness of the cryptocurrency-based start-ups. With blockchain predicted to reach its full potential in five years by researchers McKinsey, the marketing of the use cases is necessary to challenge the lack of exposure for the technology. Membership of the network is free and includes tuition from marketing leaders, forum membership for guidance and access to fellow blockchain start-ups and executives in a peer-to-peer fashion.

A new peer-to-peer interactive forum has been created by top Blockchain startups to enhance learning, collaboration, and propagate the industry.

Interest in Blockchain technology is exploding, with a new report from McKinsey predicting that its full potential will be reached in five years.

The report found 64 different use cases for Blockchains in a survey of 200 companies. It has also found that the established banking industry is pouring money into Blockchain technology far faster and more steadily than before.

A vital aspect of Blockchain development

Facilitated by Never Stop Marketing Storj, Rootstock, Everledger, OpenBazaar, Tierion and Funderbeam, among others have come together to create the Decentralized Marketing Network, DMN.

This is a community that claims to drive forward the Blockchain awareness and also helps Blockchain, decentralized, and crypto-based start-ups improve their marketing through peer-to-peer knowledge sharing.

John Quinn, co-founder of Storj Labs says:

“We know that just having a great product is not enough. Great marketing is critical for us as we change the way the world stores its data. We’re excited about what the DMN has to offer.”

An interactive atmosphere

According to Jeremy Epstein, CEO of Never Stop Marketing, the Decentralized Marketing Network was established to address the industry-wide challenge of lack of marketing.

He tells Cointelegraph that the DMN offers Blockchain, decentralized, and crypto start-ups a peer-to-peer environment to learn the basics of marketing from world-class experts and a collaborative forum to understand the successes and failures of others.

Membership to this forum is currently free as Epstein says that participants will have the benefits of “quick tips on marketing” newsletter, regular educational webinars, and a Slack channel.

Fast forward

CEO and Co-Founder of RSK Labs, also known as Rootstock, Diego Gutierrez Zaldivar with respect to this development says that great marketing and storytelling will help his company generate the awareness and perception that they are going to need in the future:

“The DMN is a great venue for us to improve the way we communicate.”

Epstein says that the engineering talent in the Blockchain marketing industry is inspiring and that the future envisioned by this community is inevitable.