Snapchat launches its first sponsored political lens for US election
The pro-Hillary Clinton super PAC Priorities USA Action purchased Snapchat’s first political-themed lens, which adds a filter to users’ images. Users can add Clinton’s hair and three of her signature suit tops in red, white and blue to their images. Clinton’s digital team also launched a national geofilter advertisement with the theme “I’m With Her” that Snapchat users can add to their photos and videos, which will reach 40% to 60% of Snapchat’s 150 million daily users. However, the ad can only be purchased by advertisers for one day, with Trump buying out Election Day’s geofilter ad.

Both presidential candidates are making one last-ditch effort to persuade young voters this week on Snapchat.

Today, pro-Hillary Clinton super PAC Priorities USA Action purchased the mobile app's first political-themed lens, the colorful filters that decorate selfies, ahead of the election on Tuesday.

The lens dresses users up in Clinton's hair and three of her signature pantsuit tops—in red, white and blue. The 8-second animation features a background image of the White House and the Snapchat user "shimmies" while a voice recording in the background says, "Whew, OK," referencing a viral moment from the first presidential debate.