John West faces consumer boycott over lack of sustainability
John West are failing to fulfil their 2011 promise to become fully sustainable. So far, only 2 per cent of the company’s tuna is caught sustainably. Its fishing practices also allegedly kill endangered species of sharks, rays and turtles. Greenpeace and Hugh Fearnley-Whittingstall are campaigning for people to boycott John West products and have launched the hashtag #notJohnWest. 

What's in your sandwich?

Brie and cranberry? falafel? coleslaw? Tuna?...Whatever you're munching into make sure it's nothing from John West!



John West are John Worst when it comes to sustainability. Their dodgy fishing practices mean they catch a whole lot more than just tuna and even kill endangered species of sharks, rays and turtles

It's pretty messed up and no surprise then, that thousands of people are angry at John West. So far John West only catch 2% of their tuna sustainably. That's despite them making a promise back in 2011 to become fully sustainable.



We've done a lot of fist shaking, but now it's time for some sandwich making!

Why not show the world (and John West) what you’re having in your sandwich instead of John West tuna!

It's quick, easy and a lot of fun! All you have to do is share a picture of you & your sandwich and nominate 2 or 3 friends to do the same.



If you’re sharing on Facebook or Instagram, be sure to tag John West so that they get the message, and use the hashtag #notJohnWest

There are lots of people to be inspired by. Take a look at some of our favourite entries below.

Please don't eat any dogs!







Mmmmm C-3PO....



Lolipop sandiwch anyone?...



Be careful when making your sandwich everyone!



Cheese and hummus is always a winner!

