UniCredit Bank Austria to rebrand UniCredit Tiriac Bank
Following UniCredit Bank Austria's June acquisition of 45% of Romania-based UniCredit Tiriac Bank, the latter will be rebranded, and will be renamed UniCredit Bank as of 18th August; the bank will also receive a new visual identity and logo.
Starting with August 18, 2015 UniCredit Tiriac Bank will be known as UniCredit Bank. According to a statement released by the bank, as part of the ongoing rebranding process, in the upcoming months the bank will further receive a new visual identity, namely a name and logo.

“In the coming months the rebranding process will continue with the changing of the visual identity of the bank (the name and the logo) in contracts and commercial communication with clients, partners, and authorities as well as that of the signage throughout the network of branches, and the replacing of the payment instruments (cards, tokens) which display the old name. The transformations taking place as part of the rebranding process do not include neither a change of the products’ features and functionality nor a change of contractual relations with the customers, and the replacing of the current payment instruments with those displaying the new name will be done gradually, without any additional costs to costumers”, the statement informs.

The bank will also run a public communication campaign to support the implementation of the new name – UniCredit Bank.

The rebranding process follows the June acquisition by UniCredit Bank Austria AG of shares representing 45pct of UniCredit Tiriac Bank S.A. owned by Tiriac Holdings Ltd., increasing thus the capital held within UniCredit Tiriac Bank S.A. from 50.6pct to 95.6pct. The UniCredit Group has thus reiterated its interest for the Romanian market by taking advantage of the opportunity to strengthen and expand its position on the market.

Nationwide, the bank has a network of over 180 branch offices and around 3,350 employees.