Wal-Mart launches cross-border e-commerce service in China
Wal-Mart, the world’s biggest retailer by sales, is expanding its offering in China with the launch of Global E-Buy, a cross-border, e-commerce service available on the Wal-Mart China app. Global E-Buy aims to service growing demand for foreign goods from China’s middle class; it currently offers around 200 products, including US brands such as Starbucks, Aveeno and Burt’s Bees, with plans to extend this to 500 products by year end. In a bid to take on its competitors, Wal-Mart has said it will match the prices of major rivals including Alibaba, JD.com and Amazon China, who all have established online portals offering imported goods.

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