TalkTalk [2]: TalkTalk targets premium Pay TV market with discounted Sky offers
Offers said to be showing on TalkTalk's website suggest the UK ISP is looking to gain a greater share of the premium Pay TV market by reducing the price of its broadband-based triple-play TV bundles and cutting the price of add-ons like Sky Sports and Sky Cinema by 75% and 50% respectively. The offers are expected to attract users of Sky’s premium TV content, and it is speculated that it "must be costing the provider a fair bit to sell".

Tuesday, Jul 18th, 2017 (12:01 am) - Score 1,494

Internet provider TalkTalk appears to be making a more aggressive move to grab a bigger share of the premium Pay TV market today by reducing the price of their broadband based triple-play TV bundles and cutting the price of the Sky Sports and Sky Cinema add-ons by 75% and 50% respectively.

All of the ISP’s broadband bundles include unlimited usage, line rental, free connection and an included wireless router among various other features (e.g. Parental Controls and anti-virus protection). Customers also get the option of a 12, 18 or 24 month contract term at different prices.

Under the new offer customers who take one of TalkTalk’s two entry-level Standard Pay TV broadband bundles will also receive a free YouView (IPTV) based TV Set-Top-Box (normally £25) and can optionally can add heavily discounted Sky Sports (£8.50 per month instead of the normal £34) and / or Sky Cinema boosts (£8 per month instead of the normal £16).

TV with Fast Broadband (up to 17Mbps) PRICE: £19.95 per month for 12 months (£27.00 thereafter) TV with Faster Fibre Broadband (up to 38Mbps) PRICE: £26.50 per month for 18 months (£33.50 thereafter)

Take note that the offer of a free TV box doesn’t apply to TalkTalk’s more expensive premium Plus TV bundle as that includes a more sophisticated STB with video recording features (cost of £25 applies). Apparently this promotion is also available to existing as well as new customers’, at least that’s what the ISP tells us.

At the time of writing the offer isn’t yet live on TalkTalk’s website and so we haven’t had a chance to check if the details are exactly as described to us yesterday afternoon, although we will be checking later this morning. However fans of Sky’s premium TV content will no doubt feel very enticed by such an offer, which must be costing the provider a fair bit to sell.

UPDATE:

The offers are now showing on TalkTalk’s website and so far as I can tell the above details appear to be correct.