Payments processor, Square, integrates Facebook ads

Square, the small business payments processor, has partnered with Facebook to integrate the social platform's ad buying capabilities into Square's merchant platform. This integration will help merchants to buy and target Facebook ads directly from Square. Square plans to add support for other social channels in the upcoming weeks. 

Square now lets merchants buy and track Facebook ads

According to Square, the new Facebook ad integration will help merchants understand the effectiveness of their online advertising efforts while also aiming to get new customers in the door.