Proctor & Gamble to launch ocean plastic soap bottle
Proctor & Gamble, the US consumer goods company, is to launch a limited-run bottle of Fairy soap made from 10% recycled ocean plastics and 90% post-consumer use recycled plastic. The bottle has been created in collaboration with US recycling firm TerraCycle. The initiative, which will see 320,000 Fairy Ocean Plastic Bottles on sale in the UK in 2018, will be the largest production run of its kind. If successful, the scheme will be extended to other brands and regions.
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