Facebook launches 'Discover Growth' business-to-business campaign
Facebook has launched its first-ever business-to-business ad campaign, Discover Growth, aimed at helping marketers grow their customer base via the social media site. Direct-response marketers and traditional brands will be targeted during a 30-day ad campaign for Discover Growth, which offers ads both on and off platform. "The purchase cycle has been completely turned on its head and Discover Growth will help marketers and agencies tap into these shifts in consumer behaviour", said Facebook North America marketing director Michelle Klein.

Today, Facebook launched Discover Growth, its first global business-to-business ad campaign to focus on growth marketing via the social network.

Discover Growth will kick off with a 30-day ad campaign in the U.S., targeting both direct-response marketers and traditional brands, and it will run on and off the Facebook platform.

The on-platform portion will consist of one ad per day on Facebook, Instagram and the Facebook Audience Network. The ads will be a mix of video lead ads and link ads—complete with relevant direct-response data and insights—directing marketers to sign up or go to fb.me/growth for