Amazon plans digital advertising push in 2018
Online retailer Amazon is set to take on rivals Google and Facebook in 2018 with the launch of new digital advertising products, according to CNBC. It said Amazon will target television and mobile to sell ads outside of its site. As well as partnering with firms including Kargo, Amazon is rumoured to have bolstered its in-house advertising team, based in New York. US internet ad revenues hit $20.8bn in Q2 2017, according to the Interactive Advertising Bureau.
As internet advertising revenues increase in US, Amazon is reportedly all set to introduce new advertising products in its portfolio in 2018 as it grows as a force to take on Facebook and Google.

Amazon set to introduce its advertising products to combat Facebook and Google in 2018

CNBC reported that Amazon is planning to sell advertising beyond Amazon sites and products. Amazon is also working with third-party mobile advertising companies such as Kargo to pair advertising on television and on mobile screens.