Havas acquires health communication specialists SO What Global
Ad agency Havas has acquired SO What Global, a London-based health and wellness communications firm. Havas-owned agency Health for Brands London will become part of the newly formed Havas SO division as part of the deal. This division will also absorb SO What agencies SO Healthy and SO Active. Havas will also take ownership of SO What Global's RelationSHIFT, a development framework for nurturing relationships between clients and their stakeholders. SO What Global's co-founders, Scott Clark and Oliver Parsons, will retain their roles at the firm.

Havas Group has acquired SO What Global, a London-based firm that specializes in health and wellness communications.

SO What Global will be housed within Havas’s Health & You business unit under the new name Havas SO. As part of the deal, existing Havas Group agency Health for Brands London will become part of Havas SO Group.