Toyota Europe sees hybrid sales rise 16% year-on-year
Toyota Motor Europe (TME) yesterday announced that sales of its hybrid vehicles have experienced year-on-year growth of 16%, and now represent 23% of total sales, up from 20% last year. The firm stated that Toyota and Lexus hybrid sales, which stood at 70,000 in 2010, will surpass 200,000 units this year.

Toyota Motor Europe (TME) sales totalled 662,000 units from January to September this year, in line with last year Strong performance of Hybrid models across the Toyota and Lexus brands, up by 16% year-on-year Hybrid sales represent 23% of the total sales, up from 20% versus the same period last year Lexus best ever sales … Continued

Toyota Motor Europe (TME) sales totalled 662,000 units from January to September this year, in line with last year

Strong performance of Hybrid models across the Toyota and Lexus brands, up by 16% year-on-year

Hybrid sales represent 23% of the total sales, up from 20% versus the same period last year

Lexus best ever sales reaching 48,000 units, a 28% year-on-year increase

Toyota Motor Europe (TME) today announced third quarter sales of 211,100 Toyota and Lexus vehicles, bringing the January-September total sales to 662,000 units and the group’s market share to 4.7% for the nine-month period. TME sales results were driven mainly by the increase of sales in Western Europe (+9%) and Central Europe (+10%). Toyota and Lexus combined market share in Eastern Europe (Russia, Ukraine, Kazakhstan and Caucasus) increased by 0.1 % points year-on-year to 7.8% in a decreasing market (-35%).

Sales of Toyota and Lexus hybrid models reached 152,000 units during the same period, making up to almost one quarter of the total sales for the whole Europe, and one third of sales in Western Europe.

The progression of hybrid sales for both brands for the first nine months of the year stands at 16% year-on-year, confirming the popularity of the alternative powertrain on the European market. Toyota and Lexus hybrid sales, which stood at 70,000 in 2010, will surpass 200,000 units this year.

Karl Schlicht, Executive Vice-President of TME, said: “From where we stand, we clearly see that European customers are more and more convinced by the benefits of hybrid, and with eight Toyota and eight Lexus hybrid models soon to be in our range, covering around 60% of the market segments, we are well placed to meet customer needs. We just achieved the milestone of 1 million hybrid vehicles sold in Europe and 8 million worldwide. Thanks to hybrid, we are able to grow sustainably in Europe, helping us achieve strong growth in Western and Central Europe and offset the market decline in Eastern Europe. Lexus, which is essentially hybrid in the West, is doing particularly well this year with an increase of 28% so far year on year.”

Hybrid Highlights

Sales of Toyota and Lexus Hybrid models reached 152,000 units for the nine months of the year, a 16% increase versus last year. Hybrid sales represent 23% of total TME sales, up from 20% versus the same period last year, confirming the ever strengthening customer interest and confidence in our hybrid technology.

The Toyota Yaris Hybrid is extremely popular, with a 25% increase in sales versus the first nine months of 2014 to 53,000 units, with over one Yaris out of three sold in Europe being a hybrid.

Toyota Motor Manufacturing France (TMMF) just produced its 200,000th Yaris hybrid vehicle earlier this month. Yaris Hybrid production represents nearly 40% of the total Yaris production, up from the initial 25% in April 2012 when Toyota’s plant in the north of France began hybrid production of the Yaris.

Lexus Hybrid sales have a very strong momentum and have increased by 39% in the first nine months of the year, to reach 31,000 units. Lexus Hybrid Drive represents 64% of the total Lexus sales, reaching 96% in Western Europe.

The launch in Europe of the first mass produced fuel cell vehicle powered by hydrogen, the Toyota Mirai, in Germany, UK and Denmark in 2015 followed by Belgium in H1 2016, is complementing our strategy towards future clean mobility, initiated 18 years ago with the launch of the Toyota Prius Hybrid.

Toyota Highlights

The new Aygo keeps performing extremely well, with sales reaching 69,000 units for the first nine months of the year, representing a 33% increase versus last year.

Sales of the newly redesigned Toyota Yaris increased by 12% to 152,600 units with the strong performance of the Yaris Hybrid, which registered its best sales month in September , reaching 53,000 units in the first 9 months of the year.

The new Auris and Avensis that have just launched across Europe are showing a positive sales start, and will contribute to our annual sales in the remainder of the year. Avensis sales have reached 26,000 units year-to-date, up 10% versus last year.

Lexus Highlights

Lexus is achieving its best-ever January-September sales in Europe. During the first nine months of 2015, Lexus sales increased by 28% to 48,000 units, confirming the very positive trend initiated last year with growth in Western Europe, while Lexus sales are growing year on year in Eastern Europe despite the decline of the market.

The newly launched NX is contributing to this success with sales reaching over 21,000 units, out of which hybrid sales represent about 60%.

Lexus is one of the fastest growing premium brands in Europe. We expect the strong performance achieved in the first half of the year to continue throughout the year to reach a new sales record of more than 60,000 units.

Click here to view the full release including sales tables.