BMW launches VR dealerships
BMW is launching virtual reality dealerships to allow customers to view its hybrid and electric BMWi cars as if they were right in front of them. Using smartphones equipped with Google’s Tango technology, the VR projects a life-size three dimensional image of the vehicle, laid over the user’s environment. Customers can operate doors and lights and alter the colour of the interiors and exteriors. The VR pilot is being tested across 11 dealerships in the UK, Germany, Italy, China, Japan and the US, with plans to expand the app to the Google Play store to make it available worldwide.
Using a smartphone, potential BMW buyers can view and interact with a virtual car as if it were standing in front of them

BMW customers will be able to view the luxury carmaker's hybrid and electric BMWi cars with augmented reality technology in a world first for car dealerships from Thursday, the manufacturer said.

Using a smartphone, potential buyers can view and interact with a virtual car as if it were standing in front of them.

"In situations where the desired product isn't available on the spot, this visualisation is the next best thing," said BMW executive Andrea Castronovo.

The phones equipped with US giant Google's Tango technology produce a life-size 3D image of the vehicle overlaid on the environment visible through the camera.

Users can open doors, activate lights, or change the interior and exterior colour scheme at the touch of a button.

The pilot project will launch in selected dealerships across 11 of the biggest markets for the BMWi range, including Britain, China, Germany, Italy, Japan, and the US.

Once the test phase is over, BMW plans to make the application available via Google's Play app store—letting smartphone users conjure up a car wherever they are.

The BMW announcement comes as the giant annual Consumer Electronics Show (CES), a showcase for car technology in recent years, opens in Las Vegas on Thursday.

© 2017 AFP