Snapchat makes it easier to view content with ‘tap to view’ roll-out
Snapchat has altered the on screen prompt required to view videos on the app, making it easier to consume long-form content. Users will no longer be required to hold their fingers down on the screen to view a video, and instead will only need to tap to play videos. This feature will be rolled out to the platform's Discover section, where advertisers show their content. Other updates include a new feature which enables users to find local Snapchat users and send them Snaps, as the app opens up to aid friend discovery on the network.
Snapchat has altered the on screen prompt required to view videos on the app, making it easier to consume long-form content.

Where previously the app required users to hold their fingers down on the screen, now they need only tap it to play the video.