Amazon trumps Twitter to win rights to live stream NFL games
Amazon Prime has paid $50m to stream 10 Thursday night National Football League games online, despite the league having trialled live streaming with Twitter last year. Although Amazon's stream of the footage broadcast by NBC and CBS will include the televised adverts, the company will have the opportunity to sell a few ad placements for each game. Last season Twitter paid $10m for the streaming rights to 10 games and attracted an audience of 3.1 million. However, the combined audience of CBS and NBC reached 15.8 million for the same period. 
The NFL has followed up on its live streaming trial with Twitter by selling the streaming rights to Amazon Prime for the live broadcast of matches later in the year.

A coup for Amazon, the decision gives it a head start over the likes of Facebook, Twitter and YouTube which had also been angling for the prize. Subscribers of Amazon’s premium service will be able to view the games as part of their package.