Alliance to combat sexism in advertising holds first meeting
The “Unstereotype Alliance,” which seeks to combat sexism in advertising and is jointly organized by UN Women and Unilever, held its inaugural meeting last week during the 2017 Lions International Festival of Creativity. Almost 25 industry leaders pledged their support of a global agenda designed to tackle gender stereotyping.  Representatives agreed to develop standards for content creation and to develop progressive images of gender. They also committed to developing gender diversity within their workforces, particularly in relation to senior posts. Transparent and accountable third-party measurement is to be carried out annually, with the goal of substantive progress by 2020.
 

Industry issues

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Nearly 25 industry leaders came together and affirmed their commitment to a global and universal agenda to tackle unhelpful and harmful gender stereotypes in advertising. Participants agreed to develop a roadmap and tools to set standards for content creation and achieve progressive gender portrayals. They further decided to define gender diversity goals for the workforce, in particular in senior and creative positions; and measure change annually, including third-party measurement, for transparency and accountability, with a view for substantive impact by 2020.



More information about the initiative can be found here.