Snapchat has perpetual rights to content on user apps not set to ‘private’
Snapchat is immensely popular, with some sources suggesting an average daily user base over 100m people. That being the case, few users are likely to have checked the terms of service in the app's latest update last week. On clicking the 'accept' button, users are now giving Snapchat "a worldwide, perpetual, royalty-free, sublicensable, and transferable license" to their content, enabling Snapchat to carry out a multitude of actions including publishing, broadcasting, syndicating the users' content. However, Snapchat also stated that as long users set their app to ‘private’, content would be deleted from its servers automatically.

Here are a few of the most interesting Snapchat statistics and facts I was able to dig up including Snapchat user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Snapchat is a multimedia messaging app that allows users to send photos, videos, and messages that disappear after they have been viewed. The app was launched in 2011 and is based in Santa Monica, California.

Snapchat is known for its unique features, such as filters, lenses, and stickers, that allow users to add creative and fun elements to their snaps. The app also includes a feature called “Stories”, which allows users to post photos and videos that can be viewed by their friends for 24 hours.

Snapchat has become popular among younger audiences, with a large user base of teenagers and young adults. The app has also been used by celebrities and influencers to connect with their fans.

In addition to its core messaging features, Snapchat has also launched several other products and features, including Snap Map, which allows users to share their location with friends, and Discover, which features content from publishers and media companies.

Snapchat has faced some controversy over the years, including concerns about user privacy and the use of the app for inappropriate or illegal activities. The company has taken steps to address these issues, including improving its privacy settings and implementing measures to prevent the spread of misinformation and harmful content on the platform.

Snapchat History