Aviva says brokers are 'key' as growth hits 11-year high
Aviva gave wholehearted backing to the UK insurance brokerage market, saying intermediaries played a key role in the company's best earnings growth in 11 years. The UK insurer said it would continue using brokers as it sought to become a "multi-distribution company". About 98% of Aviva's commercial lines business was won through brokers, it said. Phil Bayles, chief distribution officer, said Aviva had received "great feedback" from brokers and predicted that "business with brokers will increase" in 2017.

CEO Wilson hails best growth in 11 years and says the insurer is “winning” in the UK.

Aviva has reiterated its commitment to the UK broker market following the publication of its results for 2016.

On a call with CEO Mark Wilson and the management team, Maurice Tulloch chairman for global GI and former UK GI CEO, commented: "Brokers remain a key part of our distribution. We see ourselves as a multi-distribution company.

"Some 98% of our commercial business comes from brokers and we had strong results in 2016 and are continuing to invest in brokers via our Fast Trade platform and