Snapchat launches self-service platform for smaller advertisers
Snapchat is releasing a self-service ad-buying system to brands in the UK and the US, among other countries. Called Snapchat Ad Manager, the system allows marketers to buy vertical video ads, called Snap Ads. The service is kicking off with 20 brands before its wider launch in June. The platform enables ad buyers to manage video creative and first-party audience data, while offering access to targeting capabilities, a goal-based bidding service and performance metrics. Snapchat will also release a mobile dashboard so that companies can manage and monitor campaigns, as well as a feature that lets advertisers organise campaign assets, including billing contacts.
Snapchat today is announcing its self-service ad-buying system, which is rolling out with 20 brands, including smaller players like online sneaker seller Goat, social app Mammoth Media, movie ticket app Atom Tickets and gift retailer Hollar.

Called Snapchat Ad Manager, it will be widely available in June in the U.S., the U.K., France, Germany, Australia and other countries for companies of all sizes, marking a departure for an app that has until now only let big brands run campaigns.