Periscope videos now auto play on Twitter

Twitter is finally showing how Periscope fits into its video strategy by integrating live-streaming videos on auto-play in Twitter's news feed in the iPhone app. However, unlike other videos on Twitter's platform, Periscope videos will automatically disappear after 24 hours. Users will still need to visit the Periscope app to broadcast a video as this new integration only works for viewing videos. The Periscope videos could also help increase Twitter's ad revenue, as news feeds full of video content provide Twitter with material to pitch to brands. 

Twitter is finally showing off how Periscope fits into its bigger video strategy. Starting today, livestreaming videos automatically play in newsfeeds in Twitter's iPhone app, similar to how the microblogging site's native videos and GIFs play.

And if mobile users want to watch the videos in full-screen mode, they can click on a tweet embedded with a Periscope link and watch it right from Twitter. Unlike other Twitter content, though, Periscope videos still have a short shelf-life and automatically disappear after 24 hours.