Ted Baker brings ecommerce and payments tech in-store
British clothing retailer Ted Baker is piloting an ecommerce and payments approach to in-store shopping. The service enables staff to help customers shop for items that are unavailable in-store, and is aimed at delivering a full shopping experience regardless of store size. A PayPal Here card reader system will help to provide a faster, secure checkout, with purchases delivered or picked up through the click and collect service at Ted Baker stores. Developed in partnership with e-commerce consultancy Salmon, the system is being tested at five stores around London before being rolled out across the UK and US.
British retailer Ted Baker has partnered with e-commerce consultancy Salmon to offer a new payment solution which allows customers to order in a more secure way and pay for products that are unavailable in-store.



The new service enables employees to help customers shop in a more flexible way and have those products delivered to home, work or via Click and Collect at Ted Baker stores.



Currently being piloted in five London locations – Westfield, St. Pancras, Regent Street, Covent Garden and Floral Street – the solution is due to be rolled out across all UK and US stores, helping more than a thousand Ted Baker’s employees.



Sales representatives will also be better empowered with the ability to help customers create new Ted Baker accounts to improve their in-store and online experiences, and to enable a quick, more secure checkout for orders, taking payments via PayPal Here card readers anywhere within the store.



Craig Smith, digital commerce director at Ted Baker, said: “We recently opened our store in St. Pancras with limited storage facilities, so we wanted a solution that ensured our customers could still have the full Ted Baker shopping experience, even in our smaller stores. We wanted a seamless way to sell products to customers that they couldn’t access in store. The solution needed to be slick so as not to jar our customers’ experiences, and was also user-friendly for our employees.”



Neil Stewart, CEO at Salmon, added: “At a time when customers are demanding convenience from retailers, we’re proud to be helping Ted Baker provide a solution for its customers that facilitates a seamless and integrated way of shopping.”

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