Interactive playable ads boosting game sales

On 6 April, CrossInstall launched interactive playable ads that allow users to experience games before being directed to Google Play Store or the App Store. This has proven successful in boosting app downloads; MoPub has seen CrossInstall's eCPMs for publishing partners double since transitioning to interactive ads, and over 30% of the clicks on PrePlay ads resulted in downloads of the app in the beta test period compared to the 1% standard for static ads.

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