Facebook overtakes LinkedIn as B2B's most-used social channel
Facebook is now the most used business-to-business social channel, with LinkedIn coming second, according to an annual study by Social Media Examiner. The study took in responses from 5,700 B2B marketers and found 43% regarded Facebook as their most important social channel, compared with 37% for LinkedIn and 12% for Twitter. The survey also found 39% have increased their Facebook posts in the past 12 months, while almost 70% planned to do so in the coming year. In Q3 2017, the social media giant posted ad revenues of $10.1bn, an increase of 49% on the same period last year.
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