Amnet and LinkedIn partner on programmatic ads in APAC
Amnet, Dentsu Aegis Network’s programmatic agency, has signed a partnership agreement with LinkedIn in the Asia Pacific region. This deal will allow Amnet to access LinkedIn’s professional users while using propriety programmatic data to attract a larger volume of high quality clients.

Dentsu Aegis’ programmatic arm Amnet has signed a deal with LinkedIn which will see the two businesses work closer together on programmatic in APAC.

Amnet strike deal with LinkedIn

The deal means Amnet will be able to get closer access to LinkedIn’s targeting options and will use its own data to build audiences around the professional network’s inventory. The agency will get LinkedIn’s professional segments and various exclusive curated segments, which ties in with the recent launch of Amnet Spectrum, its premium programmatic inventory marketplace for Asia.