Insurers can learn from PokemonGo: Swiss Re
PokemonGo brings opportunities and lessons to learn for insurers, according to Sophia Van Ngan, Strategy and Innovation Manager at Swiss Re. The game itself creates opportunities for property and casualty, cyber sales, financial loss caused by negligence, and breach of contract. In addition, like Fitbit, PokemonGo is potentially an interesting source of data about health and behaviour and the game's success shows the engagement potential of augmented reality technology which could shape insurers’ behaviour in an innovative and addictive way.

The insurance industry, in the midst of insurtech invasion, can learn and find inspiration from the latest gaming rage, Pokemon Go, that is now sweeping the world.