Fitbit partners with Virgin
Wellbeing technology provider Virgin Pulse has announced a strategic partnership with Fitbit to offer preferred pricing on Fitbit trackers for the 2,200 Virgin Pulse employer customers around the world. The partnership also allows Fitbit customers to adopt a comprehensive well-being programme that provides a Fitbit-first user experience. "Our clients experience decreased absenteeism, lower turnover, fewer safety incidents and increased engagement across employees who participate in the Virgin Pulse program", said David Osborne, president and COO of Virgin Pulse.

FRAMINGHAM, Mass.--(BUSINESS WIRE)--Virgin Pulse, the world’s leading provider of technology solutions that drive wellbeing, culture, and productivity, announced a strategic partnership with Fitbit (NYSE:FIT), the leader in the connected health and fitness market, in which the companies will offer preferred pricing on Fitbit trackers and collaborate to develop unique user experiences for the more than 2,200 Virgin Pulse employer customers around the world. The partnership also provides Fitbit Group Health customers an opportunity to adopt a comprehensive wellbeing platform that provides a Fitbit-first user experience.

“Research is increasingly showing that organizations that embrace workplace wellbeing as an organizational imperative enjoy stronger business performance and stronger competitive advantage over the long term,” said David Osborne, President and COO of Virgin Pulse. “Our clients experience decreased absenteeism, lower turnover, fewer safety incidents and increased engagement across employees who participate in the Virgin Pulse program. By combining Fitbit’s superior tracking technology and brand awareness with Virgin Pulse’s modern technology platform, proven outcomes and high engagement rates, we can help organizations drive sustained participation in their programs, and ultimately expedite the business outcomes that matter most to them.”

In addition to Virgin Pulse offering Fitbit with preferred pricing as the tracker of choice to their customers, the companies will work together to address some of the challenges that organizations experience when managing corporate wellness programs.

“We know that employers are looking for innovative ways to deliver seamless, custom wellness solutions to their employees that can help improve health and lower costs,” said Amy McDonough, Vice President and General Manager of Fitbit Group Health. “By combining Fitbit’s innovative trackers with Virgin Pulse’s comprehensive wellbeing platform, companies will be able to leverage the combined strength of two of the most powerful brands in corporate wellness."

This partnership will also be promoted through joint marketing and sales initiatives. To learn more about Virgin Pulse and our suite of wellbeing solutions, visit www.virginpulse.com.

About Virgin Pulse

Virgin Pulse, the leading provider of technology solutions that promote employee engagement and wellbeing and part of Sir Richard Branson’s Virgin Group, helps employers create workforces that are happier, healthier and ultimately more productive. The company’s modern, mobile first platform delivers a personalized user experience that utilizes gamification to engage users in building habits that inspire meaningful and measurable change across individuals and the businesses they serve. By helping employees thrive at work and in all aspects of life, Virgin Pulse is helping change lives and businesses around the world for good. More than 2,200 global organizations representing many of the Fortune 500 and Best Places to Work, have selected Virgin Pulse’s solutions to engage their workforces and drive their businesses forward. Learn more about the latest in wellbeing on our blog at www.virginpulse.com/blog. Connect with Virgin Pulse at www.facebook.com/VirginPulse and follow us on Twitter at www.twitter.com/VirginPulse.