Virgin Mobile makes social media exempt from data usage
Virgin Mobile has made data used on Twitter exempt from customers' monthly data allowance. Virgin customers can browse all Twitter features from their mobile for free, with the exception of the site's live video content. The move follows the mobile network's introduction of data-free usage of WhatsApp and Facebook Messenger as part of its 4G plans.

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Virgin Mobile customers can now tweet, message and browse on Twitter data-free, without eating into their data allowance.

This follows the mobile phone company offering data-free use of WhatsApp and Facebook Messenger as part of its 4G plans.

The data-free use of Twitter applies to all features on the app, apart from live video content, and doesn’t cost any extra beyond the data needed for downloading the application.

Twitter is one of the world’s largest social media platforms with 328m monthly active users globally and over 82% of users accessing the social messaging site on a mobile device.

Since launching 4G at the end of 2016, Virgin Mobile claims its customers are taking advantage of faster speeds and using more data, with 87,000 Virgin Mobile customers accessing Twitter on a daily basis, and 800,000 accessing Twitter each month.

Says Jeff Dodds, Managing Director of Mobile at Virgin Media:

“Our customers want more than extra texts and minutes – they want innovative new services that really make a difference to them. That’s why we’ve expanded our data-free social offering to include Twitter.”

Adds Twitter’s UK MD Dara Nasr:

“This deal’s great news for Virgin Mobile customers who want to make sure they never miss the very best Tweets from across the globe. If it’s happening, it’s happening on Twitter.”

Customers on Virgin Mobile’s 4G plans can now enjoy data-free social with Twitter, WhatsApp and Facebook Messenger as part of their service.

To make sure no leftover data goes to waste Virgin Mobile also offers ‘Data Rollover’ as part of its plans. This means that any mobile data remaining at the end of a month is transferred into the next month’s data allowance.

To keep tabs on all of this data, customers will receive a text when data is being rolled over and another text when all the leftover data has been used.

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