Procter & Gamble to build wind farm to power North American plants
Procter & Gamble (P&G) has partnered with EDF Renewable Energy to build a wind farm to power all of its North American manufacturing plants that produce home care and fabric products. P&G recently committed to the American Business Act on Climate Pledge, with a target of reducing its carbon emissions 30% by 2020. The wind farm is set to be built in Texas and will produce 370,000MWh of electricity p.a., enough to power 34,000 homes. 

Procter & Gamble has found a new source for making Tide detergent: wind.

The global consumer products giant is teaming up with EDF Renewable Energy to build a wind farm in Texas that it says will power all of its North American plants that manufacture home care and fabric products. Those facilities make some of the company’s best-known household items, including Tide, Febreze and Mr. Clean.

It is Procter & Gamble’s biggest foray into wind power, and is the latest in a burst of partnerships between major American corporations and renewable energy companies.

The initiative also represents an opportunity for P.&G. to garner good will with environmentally conscious consumers at a time when personal care companies are under more pressure than ever to respond to their concerns.

“More and more, we find a very large number — call it two-thirds of consumers — looking to make some kind of contribution in the space, and hopefully not making trade-offs in value or performance,” said Shailesh Jejurikar, president of P.&G.’s North American fabric care division.