Only 67% of marketers with a Snapchat account are active on it
Although 64% of marketers have a Snapchat account, only 67% of these are active, says research firm L2 in a report that followed the social activity of 427 brands between January and October 2016. The findings showed that brands struggled to produce content for the platform, which requires ads to run between streams of content created by users and media companies. By vertical, activewear brands were most likely to have a Snapchat account and travel brands the least likely, while beauty brands were the most active, sending out an average of 52 snaps per week.

While 64 percent of marketers have a Snapchat account, only 67 percent of those accounts are active, according to an extensive new report from research firm L2.

The firm's report tracks 427 brands in categories including fashion, auto, beverages and consumer packaged goods across eight social platforms and details their social activity between January and October 2016. The analysis looks at brands' own pages and advertising on social networks such as Facebook, Instagram, Twitter and Snapchat.

Per the report, 62 brands opened up a Snapchat account between January and October 2016, meaning that 64 percent of marketers have adopted the app.