Drone-maker DJI targets women by improving camera technology
Chinese drone manufacturer DJI has found that more women are using its products since launching its Osmo range of mobile and camera mounts. The technology offers better photography, particularly when taking selfies. The company expects its revenues to increase substantially this year, following a 60% jump to CNY10bn ($1.45bn) last year. Overseas markets remain DJI's primary source of income, contributing three-quarters of group revenue, with the US, Europe, Japan and Australia the main destinations for DJI products.

A DJI Phantom 2 drone, ready for lift off, overlooking Kowloon in Hong Kong. Some of its larger commercial models can cost in excess of US$100,000. Photo: Edwin Lee