Instagram offers click-to-Messenger ads for brands
Ads that launch Facebook Messenger conversations and sponsored messages have been made available on Instagram. Accessible to marketers in Ads Manager, Power Editor and Instagram's API, these ads channel users' interests into conversations with businesses, Facebook said. More than 2 billion messages are exchanged between users and businesses on Messenger each month and the social network hosts more than 100,000 monthly active bots, it added. Ads can be image, video or carousel-based.
The click-to-Messenger ads Facebook introduced last November are now available for Instagram.

The social network pointed out in a Facebook Business blog post that Messenger now boasts more than 1.2 billion monthly users and messaging is being used by more than 20 million active pages each month.

Facebook added that Messenger Platform now supports more than 100,000 monthly active bots, and more than 2 billion messages are exchanged between users and businesses each month.

The new Instagram ad placement for click-to-Messenger ads began rolling out to businesses Wednesday and should be available to all businesses “within the next few months,” Facebook said, adding that more information is available in its developer docs and Ads Help Center.

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