One-third of US internet users willing to view sponsored content
Just over a third (34%) of US internet users don't mind viewing sponsored content, as long as what they're reading provides useful information, according to a survey from influencer-based content marketing agency Collective Bias. Another 51% of respondents said they read blogs at least every week, while one in three claim to have made a purchase after viewing sponsored content. Only about 9% of consumers strongly agreed that they'd immediately dismiss sponsored content. The survey also found that almost 40% access social media daily, with 25% using it more frequently.
Internet users are fed up with poor-quality ads. Make no mistake, most users see branded content as a fact of digital life, but they are tired of intrusive, poorly targeted experiences, so they’re opting out by installing ad blockers. However, according to a survey from Collective Bias, an influencer-based content marketing agency, sponsored content may be an unobtrusive way to reach audiences.