Google Links Mobile Ads to Desktop Purchases and Vice Versa
Yesterday, Google announced key advancements relating to its advertising technology, including the ability to track consumers across devices. This has been one of the main challenges facing advertisers and companies selling ad space.&nbsp;Google believes it now has the technology to give advertisers who use its DoubleClick platform a 360-degree view of the consumer's decision process, allowing them to see how a consumer who sees a video ad on a desktop computer at work will then go on to purchase the laptop at home. Additionally, Google now has improved support for native advertising and opportunities for programmatic-guaranteed ad buying. &nbsp;
Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively measure digital campaigns across devices.