Snapchat ramps ups its agency services
Snapchat has sought to take on rivals Facebook and Instagram with the launch of its Certified Partners programme ahead of the annual Cannes Lions International Festival of Creativity. The company aims to use the programme to educate agencies about the Snapchat brand so they get the most out of their campaigns. Other forthcoming tools include Snapchat Ad Manager, a self-serve buying platform that has been opened up to all marketers, and Snap Publisher, which enables video ads to be created in less than two minutes.
This spring, 20 staffers from digital agency PMG Worldwide huddled, virtually, with Snapchat’s team—piped in via videoconferencing—to learn the intricacies of the popular messaging app, with the platform’s best practices for advertisers topping the agenda.

Over the course of two hours’ worth of training sessions, the social media team at the Fort Worth, Texas-based shop—which has clients like Apple-owned Beats—got an edge on other mobile agencies, getting caught up on the constant stream of Snapchat’s new products and features.