Snapchat discloses how much it paid for Placed acquisition
Snapchat paid $135m in cash for location-based data company Placed, according to documents filed with the US Securities and Exchange Commission. The media company intends to use the deal to improve the effectiveness of its advertising campaigns, the filing said. Placed, which is independently managed, has kept its own data-sharing, privacy and security guidelines in place. The acquisition will help Snap develop revenue streams outside the advertising it sells within Snapchat. 

Snapchat has been making some intriguing moves into location measurement and now the company is revealing how much it paid to acquire data company Placed.

According to documents filed with the U.S. Securities and Exchange Commission (SEC) today, the Venice, Calif.-based company snapped up Placed for $135.2 million in cash.

“The company was acquired to enhance advertising effectiveness,” read the filing. “We are currently in the process of valuing the assets acquired and liabilities assumed in the transaction.”

While Placed is run independently and has separate guidelines in place to protect its data and privacy, the two companies have already hinted at how