BNP Paribas & Carrefour test payments app
BNP Paribas and Carrefour have tested a new app that enables mobile payments based upon customer feedback and requirements. The ability to purchase goods or services using a mobile phone is becoming increasingly prevalent and these two companies are the latest to utilise this payment facility whilst combining it with their loyalty services. Customers can use this service irrespective of which bank they have an account with or type of bankcard. This new app known as 'Wa!' was designed by these two companies for use by tech startups and has been in service since 2015. It allows customers to make a payment using their PIN number and its this ease of use that has contributed towards its success. Growing interest from customers in this app has led to the scheduling of a set of comprehensive tests in several retail outlets within the next few months.
BNP Paribas and Carrefour are in the process of testing a new app that will enable customers to purchase goods with their mobile phones. The new app automatically combines standard loyalty services with the payment facility, regardless of which bank or bankcard they use.



The two companies developed the technology platform, which has been operational since 2015. Consumers will be able purchase their goods using just a PIN code at physical retail outlets and on the internet, with the guarantee of being able to claim their usual loyalty benefits.



The new app, ‘Wa!’, was designed from the outset for tech startups to contribute range of enhanced services. Previous tests have reportedly shown strong interest among consumers and full-scale tests are now due to be conducted over the next few months in Ile-de-France at several sales outlets.



Jean-Laurent Bonnafe, CEO of BNP Paribas, said: “BNP Paribas and Carrefour are delighted to be able to offer the market this disruptive innovation, which is fully secure and based on customers’ new needs and expectations. The technology platform is already operation. Based on a solid foundation, it has been designed to enable tech startups to work hand-in-hand with us in order to build forward looking services.”

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