AOL launches two new ad formats to combat ad-blocking
AOL is attempting to launch two new advert formats that encourage consumers not to use an ad-blocker. One of AOL’s new formats, DataPerks, uses parent company Verizon to leverage consumer behaviour, offering them free data for completing an action, such as clicking on an advert or filling out a survey. The other format is dubbed Player Up, and uses clickable, interactive watermarks on video content to drive consumer interaction.

AOL wants marketers to help build its next ad formats. At CES today, the Verizon-owned company is launching a new initiative called BrandBuilder that includes two new types of ads.

By working directly with marketers to conceptualize ad formats and creative, AOL hopes to create custom and native ads that encourage consumers to not use an ad blocker. One of the new ad units, for example, doles out free Verizon data in exchange for clicking on a mobile ad to download a coupon.