Purplebricks easily outstrips online rivals' brand recognition
A recent YouGov poll of 1,300 home owners found that Purplebricks, the online estate agents, has a far higher brand awareness compared to its competitors, despite only launching in April 2014. Results showed that 39% of home owners knew the Purplebricks name compared to its six online estate agents rivals who only received 22% recognition between them. Second to Purplebricks was Tepilo, followed by eMoov, easyProperty, HouseSimple, House Network, and Hatched. Property information website, SellingUp.com, commissioned YouGov to conduct the poll to try and benchmark the online estate agents market after Purplebricks floated on the London Stock Exchange on 17 December. 

Purplebricks is very easily the most recognisable online estate agency, according to a survey of 1,300 home owners by respected polling organisation YouGov.

The exercise, for property information website SellingUp.com. found that 39 per cent of owners knew the Purplebricks name - a far higher brand awareness than all of its six major online estate agents rivals combined, who between them achieved only 22 per cent recognition.

Second to Purplebricks was Tepilo - which has received substantial exposure thanks to its TV celebrity owner Sarah Beeny - with 10 per cent of homeowers saying they had heard of it. Then came eMoov which although well known within the industry achieved a more modest seven per cent recognition in this poll.