The Advertising Association supports DCMS on gambling review
The Department of Culture Media and Sport (DCMS) has gained the backing of The Advertising Association (AA) for its reconsideration on current regulations for gambling advertising. The DCMS is evaluating whether present rules are enough to protect children and vulnerable adults. The AA's specifically-created focus group, though believing the regulations are sufficient, has suggested a two-year media campaign encouraging responsible gambling, with a proposed annual budget of £5m to £7m. The advertising would cover television, cinema, radio and digital content and would raise awareness of the risks of gambling, suggesting outlets for help and support.
The Advertising Association has voiced its support for the Department of Culture Media and Sport after it announced it was pressing ahead with a long-awaited gambling review to establish whether current rules do enough to protect children and vulnerable people from the potential for harm in gambling advertising.

Advertising Association responds to Gambling Review with support pledge

This follows the establishment of a focus group by the association, composed of sports broadcasters and gambling industry representatives, to thrash out their formal response, arguing that the imposition of further restrictions would be "ineffective" at dealing with the issue.