Google news chief admits openness with partners could be better
Google’s news and publishing partnerships unit lead, Madhav Chinnappa, has said that there should be a more “open dialogue” between platforms and publishers to enable monetisation of content and the sharing of data. As tech companies become more influential in the publishing world, an ecosystem needs to be developed fully and transparently. Companies such as Google and Facebook have been criticised for self-reporting and for not splitting revenue fairly. Tech-based advertising development should involve experimentation for better outcomes, Chinnappa added, with consumer experience being at the forefront.
BARCELONA, SPAIN—The head of Google’s news and publishing partnerships unit says there should be more open dialogue between platforms and publishers in determining access to data and monetization of content.

Speaking today at Mobile World Congress in Barcelona, Spain, Madhav Chinnappa, the director of strategic relations of Google’s news and publisher division, said the roles of the largest tech companies are under scrutiny lately, adding that he thinks it’s “quite right.” The comments came during a discussion between tech companies and publishers on how the industries are navigating the ever-evolving landscape of a mobile-first world.

“This ecosystem is still developing, and we don’t know how all of this is going to work out,” he said.