Coca-Cola to use AI instead of humans for content creation
Coca-Cola will increasingly use artificial intelligence (AI) to create content for the brand, according to global senior digital director Mariano Bosaz. He added that although the company will attempt to apply automated narratives to music selection, updating social media and writing scripts, entirely replacing human involvement with bots remains a long-term vision. As part of Coca-Cola's reassessment of its digital marketing strategy, the company appointed former Bank of America executive David Godsman as its first chief digital marketing officer in December.
Coca-Cola is ditching flesh and blood creatives in favour of software algorithms in an experiment to see whether AI bots have what it takes to beat their human masters.

Mariano Bosaz, Coca-Cola’s global senior digital director, is spearheading the move as part of wider efforts to push the bounds of technology to see what they are capable of.