Mazda makes full page screen-takeover ad for Facebook
Japanese carmaker Mazda has made a full-page screen-takeover ad for Facebook in a road safety campaign. BBR Saatchi & Saatchi's Distracted Driving campaign sees an out-of-control car slide across the Facebook newsfeed and seemingly crack the screen, in a bid to highlight the dangers of using one's phone while driving. 

Japanese auto company Mazda is experimenting with an immersive ad format on Facebook that sees an out-of-control car skeet across the newsfeed.

Mazda Distracted Driving

The ‘Distracted Driving’ campaign from BBR Saatchi & Saatchi is looking to inform Facebook users that fiddling with your phone while driving opens up a substantial risk of danger for those in – and outside – the car.