One million Australians not seeing ads on the web as blocker use rises
In Australia, 1 in 13 internet users (about 7.5%) have downloaded ad blocking software, a fast-growing trend likely to hurt the online publishing industry. 
At least one million Australians, or one in 13 internet users, don't see advertising on the web thanks to the use of ad blocking technology, a fast-growing trend soon likely to cause havoc for the online publishing industry.

Ad blocking software is becoming mainstream and rapidly upending the web – but secret multi-million dollar deals mean Google, Apple and Microsoft remain immune.

Ad blockers are small pieces of software that do pretty much what their name implies: they block display ads on the web, making for a cleaner and faster web browsing experience.

For a long time they have been solely the province of early-adopters. But they are increasingly being used by average users, with very serious implications for web commerce.

More than a million Australians are active users of Adblock Plus, the most popular technology on the market, according to the company's figures. There are about 13 million internet users in Australia according to ABS stats.