JCDecaux's Essie Wake begins role as CMO
Outdoor advertising company JCDecaux has promoted Essie Wake, former marketing director, into the role of chief marketing officer. The promotion will help to guide the business in a new direction, emphasising the importance of marketing in its future. Wake was behind the company’s geospatial tool Orbit and the consumer community Pigeon Project.

Essie Wake

JCDecaux is ramping up its digital marketing offering, promoting Essie Wake into the newly created chief marketing officer position.

Wake previously held the role of marketing director, and has worked with the company since 2011.

JCDecaux chief executive Steve O'Connor says the move will help "steer the business in a broader marketing sense".

“Essie has moved well beyond her initial remit, and the new CMO roles recognises that, and more importantly acknowledges the increasingly important role that marketing, and all it now encompasses, will aid in the growth of the company over the coming period,” he adds.

During her time at JCDecaux, Wake has been instrumental in new partnerships, including the most recent alignment with Data Republic.

Most recently, Wake developed and launched Orbit, the company's geospatial tool that allows marketers and media planners to map out sites and audiences.

She also established Pigeon Project, an online research community of consumers who provide insights on JCDecaux campaigns.

Wake has worked in the media industry for more than 18 years and prior to joining JCDecaux was research and strategy director at Initiative.

Wake says the company's commitment to innovation and design, as well as the investment in digital and data capabilities makes it an exciting time to lead its marketing.

The appointment follows the promotion of Max Eburne to the newly-created role of chief commercial officer last year.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.