Alipay expands into retail in the United States
Chinese mobile wallet provider Alipay has joined forces with luxury US fashion brand Rebecca Minkoff. Under the partnership, Chinese tourists in the US will be able to make payments in Rebecca Minkoff stores using their Alipay account. Alipay currently has 520 million users across the world, and is specifically targeting Chinese tourists. The digital wallet company is working on partnerships to raise their profile and target new demographics.

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Major Chinese mobile wallet Alipay has partnered with luxury fashion retailer Rebecca Minkoff to enable Chinese tourists in the US to make purchases at all Rebecca Minkoff retail locations — including New York, Chicago, Los Angeles, and online — using Alipay, according to Payment Week.

This partnership — which was announced prior to Rebecca Minkoff's New York Fashion Week show on September 9 — continues Alipay's effort to expand its massive network of 520 million active global users. In the last year alone, the mobile wallet expanded into Europe, Asia, Australia, South Africa, and the US.

This partnership continues the series of expansion efforts by Alipay to target Chinese tourists globally.

Alipay is catering to the growing population of Chinese tourists in the US. Approximately 2.97 million Chinese tourists traveled to the US in 2016, compared to 2.59 million in 2015, creating an opportunity for Alipay to extend its platform to different industries and serve the growing tourist market. And given that China has the highest percentage of outbound tourism in the world — roughly 122 million Chinese tourists traveled in 2016, and an estimated 700 million trips are planned for the next five years — it’s likely that trips to the US will become more frequent.

Approximately 2.97 million Chinese tourists traveled to the US in 2016, compared to 2.59 million in 2015, creating an opportunity for Alipay to extend its platform to different industries and serve the growing tourist market. And given that China has the highest percentage of outbound tourism in the world — roughly 122 million Chinese tourists traveled in 2016, and an estimated 700 million trips are planned for the next five years — it’s likely that trips to the US will become more frequent. Chinese tourists are spending less on shopping than they used to. The number of Chinese tourists who listed shopping as the main reason to travel dropped from 68% in 2016 to 33% in 2017, according to a study by Hotels.com. This change in consumer travel spending has caused Alipay to forge partnerships in different industries. It's still building out its services to shoppers, though, as demonstrated through this new partnership. Launching with a higher-end fashion retailer during New York Fashion Week, which gets a lot of media coverage, could be a good move for Alipay, allowing it to target a new demographic and further round out its industry offerings to support even more purchasing opportunities.

Digital disruption is rocking the payments industry. But merchants, consumers, and the companies that help move money between them are all feeling its effects differently.

For banks, card networks, and processors, the digital revolution is bringing new opportunities — and new challenges. With new ways to pay emerging, incumbent firms can take advantage of solid brand recognition and large customer bases to woo new customers and keep those they already have.

And for consumers, the digital revolution is providing more choice and making their lives easier. Digital wallets are simplifying purchases, allowing users to pay online with only a username and password and in-store with just a swipe of their thumb.

Dan Van Dyke, senior research analyst for BI Intelligence, Business Insider's premium research service has written a detailed report that explores the digital payments ecosystem today, its growth drivers, and where the industry is headed. The report also:

Traces the path of an in-store card payment from processing to settlement across the key stakeholders.

Forecasts growth and defines drivers for key digital payment types through 2021.

Highlights five trends that are changing payments, looking at how disparate factors, such as surprise elections and fraud surges, are sparking change across the ecosystem.

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