KFC launches Snapchat out-of-home ad campaign
KFC is encouraging UK Snapchat users to take a selfie with food chain founder Colonel Sanders as part of an out-of-home ad campaign. Consumers will be able to unlock a special filter of the Colonel using codes from real world ads and KFC packaging. The campaign, planned by Blue449 and Posterscope, with creative from BBH, builds upon KFC's existing Geofilter campaign. Joshua Benge, social media manager for KFC, said: "This is a fun and engaging way for us to extend our previous in-store Snapchat campaign".

UK Snapchat users will now be able to take a selfie with the almost-mythical founder of KFC, Colonel Sanders, in a campaign blending outdoor, digital and mobile.

KFC's Snapchat filters

The out of home advertising campaign planned and executed by Blue449 and Posterscope, with creative by BBH, sees real world ads feature codes that will unlock a specially-branded KFC filter featuring the colonel.