Innovative Havas fan campaign shows effectiveness of banner ads
Bathroom fan maker Manrose has partnered with ad agency Havas's New Zealand office to demonstrate that banner ads can more effectively draw clicks. The campaign, which likens the performance of a Manrose fan to the New Zealand rugby team's success, targets audiences of New Zealand news and sport sites with relevant messages. If New Zealand do not win, the ad will not be featured. The campaign earned four times the click-through rate of past industry averages (0.07%).

Havas New Zealand and kitchen and bathroom fan brand Manrose have embarked on a digital campaign to prove that banner ads get clicks.

Havas and Manrose smash through industry benchmarks with banner ads

The digital brand campaign aligned the performance of a Manrose fan with sporting Kiwis around the world. The campaign utilises topical and current news of sporting accomplishments on the world stage to draw a parallel of Manrose being the country’s favourite fan.