'Organic' beauty products are misleading consumers
“Organic” beauty products are often labelled in misleading ways, according to a survey by the Soil Association, which claims that 76% of consumers feel deceived by such labels. Sales of these products rose by over 20% last year and the UK market alone is now worth £61.2m ($78m). In contrast to the organic food sector, there are no legal standards relating to the use of the terms “organic” or “natural” on beauty products. Toxicology expert Professor Vyvyan Howard of Ulster University said that he had discovered ingredients that could contain human carcinogens in beauty products labelled as “organic”.
The Organic Beauty & Wellbeing Market Report 2023

The Organic Beauty & Wellbeing Market Report is the only report covering the certified organic beauty and wellbeing market in the UK today.

The 2022 report details the 12th consecutive year of growth for this market, with +6.8% growth in 2022 of Soil Association certified organic and natural products meaning this market is now worth £147.23 million.

The report includes:

Key Market Data

Consumer Insights

Upcoming Trends

revealing what makes certified organic beauty and wellbeing products so valuable in today’s market.

The report is essential reading for any businesses wanting to learn more about certified organic and natural beauty and wellbeing products, or those wanting to make the leap to organic certification.

Download your copy of the Organic Beauty & Wellbeing Market Report