Readers cannot spot difference between ads and editorial content
More than three-quarters of readers can't tell the difference between genuine advertising and editorial content on publishers' sites, according to a survey by content marketing firm Contently. The study found 44% of respondents couldn't identify the company behind a native advert, and 54% said they had "felt deceived by native advertising" on a previous occasion. Based on the survey results, Contently suggested the Federal Trade Commission use "sponsored" as the preferred label for native ads, and make it a requirement to include a sponsor's name and logo on native content.
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MLA

Wang, Shan. "Native ads are still very confusing to many readers, a new survey suggests." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 9 Dec. 2016. Web. 5 Jun. 2023.

APA

Wang, S. (2016, Dec. 9). Native ads are still very confusing to many readers, a new survey suggests. Nieman Journalism Lab. Retrieved June 5, 2023, from https://www.niemanlab.org/2016/12/native-ads-are-still-very-confusing-to-many-readers-a-new-survey-suggests/

Chicago

Wang, Shan. "Native ads are still very confusing to many readers, a new survey suggests." Nieman Journalism Lab. Last modified December 9, 2016. Accessed June 5, 2023. https://www.niemanlab.org/2016/12/native-ads-are-still-very-confusing-to-many-readers-a-new-survey-suggests/.

Wikipedia

{{cite web

| url = https://www.niemanlab.org/2016/12/native-ads-are-still-very-confusing-to-many-readers-a-new-survey-suggests/

| title = Native ads are still very confusing to many readers, a new survey suggests

| last = Wang

| first = Shan

| work = [[Nieman Journalism Lab]]

| date = 9 December 2016

| accessdate = 5 June 2023

| ref = {{harvid|Wang|2016}}

}}