TripAdvisor lets restaurants reach customers via sponsored ads
TripAdvisor is enabling restaurant owners to advertise their businesses to potential customers through sponsored ads on the site through a new product, TripAdvisor Ads. The feature sends customers directly from ads to the restaurants' TripAdvisor pages, and will deliver ads to users searching in specific areas, as well as those looking for average meal prices, specific cuisine and booking times. The ads will be offered on a cost-per-click basis with a monthly spending limit, with owners charged at the end of the month based on click rate.

TripAdvisor has launched an ad product that enables restaurant owners to promote their business to diners through sponsored placements on the travel and restaurant reviews site.

Through TripAdvisor Ads for restaurants, owners are able to buy targeted ad slots – which send customers directly to their restaurant listing – on desktop and mobile web. The ads target people who are actively searching in a specified area, as well as people based on their advanced search queries, such as average meal price, cuisine type, and timing of meals.

“We want to provide restaurant owners with the best possible suite of products and solutions to entice and convert potential diners into loyal customers,” said Bertrand Jelensperger, SVP of TripAdvisor Restaurants. “Now with TripAdvisor Ads, we are providing them with another way to increase their visibility through targeted sponsored placements.

“Whether you operate a Michelin star fine-dining restaurant or a popular neighbourhood deli, this solution ensures that your restaurant’s ad will be displayed to relevant diners at the optimal moment. Supported by more than 28 languages, both travellers and locals browsing TripAdvisor can be sure they are always able to find the perfect restaurant, whether at home or on-the-go.”

TripAdvisor Ads for restaurants work on a cost-per-click basis. Therefore, restaurant owners only need to set a monthly spending limit before activating their ad, and are only charged at the end of each month based on the number of clicks they received on the ad up to their maximum budget.

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