Twitter's Top Tactician on How Brands Like Coca-Cola Can Win the Moment
Ross Hoffman, Twitter's director of global brand strategy, helps advertisers plan and execute campaigns on the social media platform. As Twitter's technology improves, it enables brand's to create 100 different messages for every type of consumer, personalizing the ads. Recently, Coca Colas leveraged Twitter's ability to send user's personalised messages during the brand's 'Share a Coke' campaign, showing pictures with users' names in their ads. Twitter believes its advantage over its competitors is its focus of live events. 
CANNES, France—Brands know they want to be on Twitter, but they don't always know what to say. That's where Twitter's Ross Hoffman and his team come in.