Instagram most popular platform for advertisers, ahead of Pinterest and Snapchat
Advertising Age and RBC Capital Markets survey showed that 72% of US marketers allocated their marketing money to Instagram for advertising. EMarketer estimates that ad revenues will reach $600m in their first year, and rise to $1.48 billion by 2016. Each of the top three platforms are all visual social networks; Instagram, Pinterest and Snapchat. 

Executive Summary

Social media is at another turning point. It’s not about the metaverse; it’s about video. TikTok is the biggest disrupting factor, but a rise in creator video and livestreaming, as well as the widening availability of social media videos on TVs, also present marketers with new opportunities to reach video consumers.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

Where are consumers engaging with social video? What types of video content are most popular with social users? What techniques can marketing and strategy executives use to reach social video consumers?

WHAT’S IN THIS REPORT? Why video viewing is growing on social media, the disruptive effect of TikTok, and other trends including livestreaming.