*** Quorn partners with Netmums to help families become more sustainable
90% of parents say environment is a key consideration in everyday life. 75% wish brands and retailers would make it easier to purchase sustainability and ethically. Netmums and Quorn partnership includes an “Our Family Footprint campaign. 100 families from across the UK will form a Step in the Right Direction Squad.
It comes following research from Netmums which revealed that 90% of parents said the environment is a key consideration in everyday life and 75% of parents said they wish brands and retailers would make it easier to purchase sustainability and ethically.

The partnership includes an “Our Family Footprint” campaign, which will see Netmums recruit 100 families from across the UK to form a “Step in the Right Direction Squad”, who will receive Quorn products throughout the nine-month campaign and “will be inspired with recipe ideas and Netmums content on the simple steps they can take to reduce their family’s carbon footprint”.

Parents will be encouraged to share recipe ideas, trial new product launches, and share their experiences across the Netmums forum and social platform, and will be extra Quorn products as the campaign continues.

The families will then be invited to an event in September to celebrate the campaign, which will see new Quorn products trialed live on stage and launched with a Netmums Recommended logo.

New Quorn product launches throughout the year will be promoted with co-branded display, including quotes from the live product trials at the launch event.