Digital advertising success will expose more hacking issues
The continued effectiveness of digital advertising is likely to drive continued expansion in the sector despite its vulnerability to manipulation and fraud, says the South China Morning Post. The largest advertising fraud ever committed was set up in December 2016: Russian hackers set up thousands of domains to impersonate high-traffic sites, on which they sold advertising space. They then created bots which artificially increased the number of views the adverts had. This scam allegedly netted the hackers $5m per day in stolen advertising revenue.

Snaptech Marketing co-founder Flavio Marquez cautions that any advertising that relies on algorithms can be hacked. Photo: Rob Kruyt/BIV