Lionsgate releases Chrome extension to promote movie
Entertainment company Lionsgate has released a Chrome extension that replaces negative online comments with messages of kindness. The introduction of the Choose Kindness Chrome extension marks the release of its movie Wonder, a film about a boy bullied for facial differences. The tool, developed with Jigsaw's Perspective technology, uses machine learning to find abusive content and has three levels of moderation: kind, kinder and kindest. It then places a banner with a statement like "Kindness is contagious" over the offending material, giving users the choice to reveal the text or keep it hidden.

Lionsgate’s movie Wonder (which premieres on Friday) tells the story of August Pullman, a boy who was born with facial differences and looks different from his classmates. Classmates bully him as he enters fifth grade at his first mainstream school. T0 make that message relatable online, the film studio created a clever way to filter content and show how much better the world would be without hurtful comments.