WPP to double Snapchat investment
WPP is set to double spending on Snapchat this year, with an investment of around $200m. Last year WPP tripled investment in the social platform, with clients spending $90m compared to an expected $30m. However, budgets going into Snapchat pale in comparison to the $6bn spent on Google or the $2bn on Facebook by advertisers. Snapchat CEO Sir Martin Sorrell said that WPP spent $1.7bn on Facebook in 2016, and expects its 2017 investment will be upwards of $2bn.
WPP will double its spend on Snapchat this year, investing an estimated $200m according to the network’s chief Sir Martin Sorrell.

Snapchat

It comes after WPP tripled its investment into the platform in 2016. Its clients spent $90m on Snapchat last year, around $60m more than it predicted would be spent on the app.