Transparency and data are key to commercial property: tech leader
The commercial property market will become more reliant on data and more transparent, according to the global head of product at Swedish company Datscha, Magnus Svantegård, who was one of the founding employees of the commercial property company over 20 years ago. He said the current handling of properties as investments was based too much on gut feeling and small networks of people. Datscha has 45 employees in Sweden, Finland and the UK, but retains a "start-up mentality", with a focus on property technology, according to Svantegård.

First of all, my role is the Global Head of Product at Datscha (I was one of the founding employees.) working with everything from strategy and business development down to what bugs [we should focus on] in the upcoming sprint. Datscha has been around for 20-plus years, but we still keep a very outspoken startup mentality and an effective organization, enabling us to be in three markets: Sweden, Finland and the UK with only 45 employees. In addition to my role at Datscha, I’m also a Partner in Stronghold Invest (the sole owner of Datscha), where we own, among others, the largest property consulting firm in the Nordics (Newsec with 2000 employees and 31 million sqm under management) and the most successful private equity real estate firm in Northern Europe with real estate assets under management of approximately €3.5 billion. Furthermore, Stronghold is an active #PropTech investor.