Ad protest group urges Amazon to boycott Breitbart
Anonymous ad protesting group Sleeping Giants has encouraged 2,250 brands to stop advertising on rightwing news site Breitbart, and is now looking to Amazon to get on board. The organisation has driven a billboard — which reads "Amazon, Stop Funding Bigotry. Please Pull Your Ads From Breitbart" — around the e-commerce giant's Seattle headquarters. The protest marks the first time Sleeping Giants has entered the physical world, rather than protesting via social media. The group has claimed that its earlier appeals to Amazon were ignored. 

Self-proclaimed advertising guardians Sleeping Giants is driving a mobile billboard around Seattle to pressure Amazon, one of the world’s largest retailers, into dropping ads it is programmatically serving on rightwing news site Breitbart.

Sleeping Giants' mobile billboard

The group has pressured a reported 2,250 brands from advertising on Breitbart but getting a company the size of Amazon on board would likely be a major blow to the funding of the Conservative blog that has the ear of president Donald Trump.