KFC to debut football video game on Instagram
US fast-food chain KFC is hoping to cash in on the country's love of American football with its latest Instagram campaign, launching ahead of both the college championship game on 11 January and the forthcoming NFL playoffs. The Kentucky Fried Football Challenge, co-created by agency Wieden + Kennedy is seen as a first for the restaurant sector. The branded game will use Instagram's native features to give users an interactive opportunity to make their own plays.
Remember the old Mattel hand-held football video games? A modern-day version of the game is about to enter the social-media realm.

On Jan. 4, KFC will debut a football video game on Instagram called the Kentucky Fried Football Challenge. With the college championship game on Jan. 11 and the NFL kicking off its playoffs soon, the brand wants to catch consumers at their peak interest in the sport.

The branded game—which agency Wieden + Kennedy helped create—will feature 31 animations, and it required 35 Instagram accounts to complete.