Apple looking to push Apple Watch into health insurance market
Apple has met with health insurance company Aetna to discuss issuing a free or discounted Apple Watch to some of the insurer's 23 million customers, according to anonymous sources. The move would enable the insurer's customers to become more invested in a healthy lifestyle and improve their diet by tracking what they eat, said one of the sources. Meanwhile, Apple is working on introducing non-invasive blood sugar monitoring to its hardware. Aetna became the first insurer to offer its employees the Apple Watch in 2016.
Apple and Aetna held a series of secret discussions last week to bring Apple's health and fitness-tracking smartwatch to millions more people connected to Aetna, according to three people familiar with the matter.

The insurer, which covers 23 million, offers an Apple Watch to its 50,000 employees as part of its corporate wellness program. Now, Aetna is negotiating with Apple on a plan to offer a free or discounted Apple Watch, Apple's wearable device, as a perk to its members.

The invitation-only meetings took place in Southern California on Thursday and Friday, according to the people. Those in attendance included executives from Aetna and Apple, as well as hospital chief medical information officers across the country.

Apple's Myoung Cha, who has the title "special projects, health," led the discussions, said one of the people. The move by Aetna is part of its push to increase customer interest in a healthier lifestyle and a better tracking of diet, said one of the people.