Facebook adds new ad formats to Instant Articles
Facebook has added new advertising options for Instant Articles, supporting new and custom ad sizes, video ads, and carousel ads on the service. Publishers can now use a variety of different ad formats up to an aspect ratio of two-to-three and can add video ads and carousel ads across mobile with no additional implementation needed. Custom and premium ads also have these new features.

Facebook Wednesday announced several new advertising options for Instant Articles : support for new and custom ad sizes, as well as video ads and carousel ads .

Product manager Harshit Agarwal said in a blog post that publishers with direct sold advertising businesses can now use several different formats up to an aspect ratio of 2-to-3, including custom and premium formats, and he offered some examples in the graphic below:

He added that publishers using Facebook Audience Network to monetize their Instant Articles can now incorporate video ads and carousel ads across iOS and Android with no additional implementation.

Agarwal