Bauer finds branded videos 10 times as interactive as unbranded
Bauer Media found its branded videos receive 10 times as many interactions as its unbranded videos after it launched a two-month campaign for fashion retailer Very. The videos, distributed on both Bauer and non-Bauer sites, are designed to raise brand awareness and provide shoppable videos for consumers. Bauer has not yet released the number of sales made through the videos; however, for its recent campaign for Adidas on its Grazia site, dwell times on the videos were 200% higher than the average for other videos.

Bauer Media is trying to show its ads can drive sales with shoppable videos for clients such as Adidas and Very.

This month, Bauer launched a two-month campaign for online fashion retailer Very that included 25 videos where viewers choose which items they want stylists in the video to wear. The first in the series shows different ways to wear a leather jacket: Viewers choose whether the stylist wears a floral print shirt or a Breton-style jumper; ripped jeans or floral embroidered jeans; and Chelsea boots or three-strapped heels. The items get more seasonal as the series continues; the second video is on how to style knitwear.