Tumblr's new program will pay bloggers a cut of ad sales
After its recent purchase by Verizon, Yahoo’s Tumblr will begin an ad program that will see bloggers earn money from ad revenue. Giving brands an extra audience of 550 million monthly users, Tumblr subscribers will be able to opt out of the program if they want to. The revenue divide between Tumblr and bloggers is still unclear.

Tumblr has had advertising for some time, including its Gemini native ads, sponsored posts and videos, but it's failed to grow sales as quickly as parent company Yahoo has wanted. Well, today, against the backdrop of Verizon purchasing Yahoo, it is announcing paid promotions where its millions upon millions of bloggers get a cut.