Apple revamps its App Store to help boost income for developers

Apple has announced a total revamp of its App Store, aimed at boosting income for both Apple and app developers. Developers will be able to pay for ads that display when people search for apps, as well as sell their apps on a subscription basis. A new revenue sharing scheme will also allow developers to keep more money from their subscriptions. In the past, developers have complained that the sheer size of the App Store makes it difficult for them to get seen by customers. Apple says it will also work to improve search results. The company normally takes 30% of everything sold in the store, but with the new subscription model this will drop to 15% after one year.

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy notice Thanks for signing up to the

Breaking News email {{ #verifyErrors }} {{ message }} {{ /verifyErrors }} {{ ^verifyErrors }} Something went wrong. Please try again later {{ /verifyErrors }}

Apple has launched a complete overhaul of its App Store, introducing adds and ways for people to subscribe to games.

The company made the announcement just days ahead of its Worldwide Developer Conference, where it would usually be expected to announce such changes.

But the company jumped ahead by launching a range of changes to the software store, most of which appear to be aimed at making more money for both Apple and the developers that use its store.\

Gadget and tech news: In pictures Show all 25 1 / 25 Gadget and tech news: In pictures Gadget and tech news: In pictures Gun-toting humanoid robot sent into space Russia has launched a humanoid robot into space on a rocket bound for the International Space Station (ISS). The robot Fedor will spend 10 days aboard the ISS practising skills such as using tools to fix issues onboard. Russia's deputy prime minister Dmitry Rogozin has previously shared videos of Fedor handling and shooting guns at a firing range with deadly accuracy. Dmitry Rogozin/Twitter Gadget and tech news: In pictures Google turns 21 Google celebrates its 21st birthday on September 27. The The search engine was founded in September 1998 by two PhD students, Larry Page and Sergey Brin, in their dormitories at California’s Stanford University. Page and Brin chose the name google as it recalled the mathematic term 'googol', meaning 10 raised to the power of 100 Google Gadget and tech news: In pictures Hexa drone lifts off Chief engineer of LIFT aircraft Balazs Kerulo demonstrates the company's "Hexa" personal drone craft in Lago Vista, Texas on June 3 2019 Reuters Gadget and tech news: In pictures Project Scarlett to succeed Xbox One Microsoft announced Project Scarlett, the successor to the Xbox One, at E3 2019. The company said that the new console will be 4 times as powerful as the Xbox One and is slated for a release date of Christmas 2020 Getty Gadget and tech news: In pictures First new iPod in four years Apple has announced the new iPod Touch, the first new iPod in four years. The device will have the option of adding more storage, up to 256GB Apple Gadget and tech news: In pictures Folding phone may flop Samsung will cancel orders of its Galaxy Fold phone at the end of May if the phone is not then ready for sale. The $2000 folding phone has been found to break easily with review copies being recalled after backlash PA Gadget and tech news: In pictures Charging mat non-starter Apple has cancelled its AirPower wireless charging mat, which was slated as a way to charge numerous apple products at once AFP/Getty Gadget and tech news: In pictures "Super league" India shoots down satellite India has claimed status as part of a "super league" of nations after shooting down a live satellite in a test of new missile technology EPA Gadget and tech news: In pictures 5G incoming 5G wireless internet is expected to launch in 2019, with the potential to reach speeds of 50mb/s Getty Gadget and tech news: In pictures Uber halts driverless testing after death Uber has halted testing of driverless vehicles after a woman was killed by one of their cars in Tempe, Arizona. March 19 2018 Getty Gadget and tech news: In pictures A humanoid robot gestures during a demo at a stall in the Indian Machine Tools Expo, IMTEX/Tooltech 2017 held in Bangalore Getty Gadget and tech news: In pictures A humanoid robot gestures during a demo at a stall in the Indian Machine Tools Expo, IMTEX/Tooltech 2017 held in Bangalore Getty Gadget and tech news: In pictures Engineers test a four-metre-tall humanoid manned robot dubbed Method-2 in a lab of the Hankook Mirae Technology in Gunpo, south of Seoul, South Korea Jung Yeon-Je/AFP/Getty Gadget and tech news: In pictures Engineers test a four-metre-tall humanoid manned robot dubbed Method-2 in a lab of the Hankook Mirae Technology in Gunpo, south of Seoul, South Korea Jung Yeon-Je/AFP/Getty Gadget and tech news: In pictures The giant human-like robot bears a striking resemblance to the military robots starring in the movie 'Avatar' and is claimed as a world first by its creators from a South Korean robotic company Jung Yeon-Je/AFP/Getty Gadget and tech news: In pictures Engineers test a four-metre-tall humanoid manned robot dubbed Method-2 in a lab of the Hankook Mirae Technology in Gunpo, south of Seoul, South Korea Jung Yeon-Je/AFP/Getty Gadget and tech news: In pictures Waseda University's saxophonist robot WAS-5, developed by professor Atsuo Takanishi Rex Gadget and tech news: In pictures Waseda University's saxophonist robot WAS-5, developed by professor Atsuo Takanishi and Kaptain Rock playing one string light saber guitar perform jam session Rex Gadget and tech news: In pictures A test line of a new energy suspension railway resembling the giant panda is seen in Chengdu, Sichuan Province, China Reuters Gadget and tech news: In pictures A test line of a new energy suspension railway, resembling a giant panda, is seen in Chengdu, Sichuan Province, China Reuters Gadget and tech news: In pictures A concept car by Trumpchi from GAC Group is shown at the International Automobile Exhibition in Guangzhou, China Rex Gadget and tech news: In pictures A Mirai fuel cell vehicle by Toyota is displayed at the International Automobile Exhibition in Guangzhou, China Reuters Gadget and tech news: In pictures A visitor tries a Nissan VR experience at the International Automobile Exhibition in Guangzhou, China Reuters Gadget and tech news: In pictures A man looks at an exhibit entitled 'Mimus' a giant industrial robot which has been reprogrammed to interact with humans during a photocall at the new Design Museum in South Kensington, London Getty Gadget and tech news: In pictures A new Israeli Da-Vinci unmanned aerial vehicle manufactured by Elbit Systems is displayed during the 4th International conference on Home Land Security and Cyber in the Israeli coastal city of Tel Aviv Getty

The company will now allow developers to pay for ads that will show while people search for apps. Those will show up alongside the normal search results, but with a different colour background and a label marking them out as paid-for.

And those developers will also be able to sell their apps on a subscription basis – allowing people for the first time to set up automatically renewing subscriptions as a way of paying for apps. That has been launched alongside a new revenue sharing scheme that will allow developers to keep more money from those subscriptions.

That subscription model will be available for the first time to developers of games, which could lead to a whole new way of paying for them. At the moment, many games are paid for through a “free to play” model – which lets people download and then play the game, but pay for extra features or bonus content.

Recommended Read more Kanye West album stream makes Tidal number one on App Store

The changes are intended to keep the developers of the 1.5 million apps on the store happy. Though people spent more than $20 billion in it last year, developers have complained that huge size is making it harder than ever to actually get seen by those customers.

As such, it will also concentrate on improving the normal search results, it said. It will make it easier for people to find new apps and will ensure that the ads can’t dominate results.

The company has been looking to build up its services business – like Apple Music as well as the App Store – in an attempt to provide more reliable forms of revenue as sales for the iPhone drop.

The App Store is a profitable business for Apple, which usually takes 30 per cent of everything that is sold in the store. Under the new subscription model, that will drop to 15 per cent after a year.