Shine hires first CRO to shift focus towards brand safety and ad fraud

Shine has appointed former AdTruth EMEA MD, James Collier, as its first chief revenue officer. Collier will work to evolve Shine's advertising experience to one which focuses on consumer consent and choice, while also fighting fraud to offer a cleaner and more valuable environment for marketers and brands. The announcement comes as Shine moves toward becoming a brand safety and verification platform, a service it wants to launch in October. Shine is planning to offer a piece of technology that brands will pay to use to guarantee their ads are viewed on non fraudulent sites. 

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