Sirin Labs signs Lionel Messi as blockchain ambassador
Sirin Labs has signed Barcelona footballer Lionel Messi as a brand ambassador to boost blockchain awareness. Sirin Labs's line of blockchain-based products, including the ultra-secure Solarin mobile phone, is targeted at the existing cryptocurrency community. The company is hoping Messi, one of the most valuable athletes on social media whose posts have an estimated value of $500,000 each, will help it tap the large market opportunity of people who have not yet heard of blockchain.

SIRIN LABS, developer of the SOLARIN ultra-secure mobile phone, announced today that it has signed Barcelona star Lionel Messi as its brand ambassador. The company seeks to raise awareness of Blockchain Blockchain Blockchain comprises a digital network of blocks with a comprehensive ledger of transactions made in a cryptocurrency such as Bitcoin or other altcoins.One of the signature features of blockchain is that it is maintained across more than one computer. The ledger can be public or private (permissioned.) In this sense, blockchain is immune to the manipulation of data making it not only open but verifiable. Because a blockchain is stored across a network of computers, it is very difficult to tampe Blockchain comprises a digital network of blocks with a comprehensive ledger of transactions made in a cryptocurrency such as Bitcoin or other altcoins.One of the signature features of blockchain is that it is maintained across more than one computer. The ledger can be public or private (permissioned.) In this sense, blockchain is immune to the manipulation of data making it not only open but verifiable. Because a blockchain is stored across a network of computers, it is very difficult to tampe Read this Term technology through an affiliation with the soccer legend.

SIRIN LABS has recently revealed an all-in-one PC for the blockchain generation and the crypto crowd. The company's line of blockchain-based products and services is mainly aimed at the existing cryptocurrency community. As such, the team is betting heavily on the market opportunity offered by Messi's legions of fans, although many of them may not have heard of the blockchain revolution.

Trailing just behind Cristiano Ronaldo, Leo "the Flea" Messi's posts on Facebook, Instagram and Twitter are worth an estimated $500,000 each, giving him one the most valuable profiles of any athlete.

While some, out of curiosity, are speculating how much the deal cost SIRIN LABS, the firm has not revealed an exact figure. Others may wonder at the rationale behind spending big money to sign the Argentinian footballer, who is widely considered the world’s best.

Messi is joining the blockchain revolution as @SIRINLABS ambassador! Crazy fun times Big honor for us to partner up with him pic.twitter.com/vrp4AzGTuj — Moshe Hogeg (@moshehogeg) ٧ ديسمبر، ٢٠١٧

Moshe Hogeg, founder and CEO of SIRIN LABS, indicated that his firm wants to secure a long-term partnership with the world’s top-rated footballer.

In turn, Leo Messi wrote on his Facebook page that he is happy to join the SIRIN LABS project as an ambassador to "make blockchain more accessible through its next operating system for smartphones!"

He added in a promotional post: "I am usually busy trying to decentralize defenses and after digging deeper into Blockchain and decentralized systems, I'm excited to join SIRIN LABS as an ambassador to make blockchain more friendly with their upcoming operating system for smartphones!"

SIRIN LABS was in the news this year when it released its crowdsale event to support the development of FINNEY, an open source, secure smartphone and all-in-one PC, that runs on a fee-less blockchain.

The FINNEY devices will run on a SIRIN LABS operating system that will be designed to support crypto-related applications, such as wallets, secure Exchange Exchange An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv Read this Term access, encrypted communications, and a P2P resource sharing ecosystem for payment and apps, all supported by the SRN token. The SRN token will be the network’s default currency and only SRN token holders will be able to purchase FINNEY devices.

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All the devices will form an independent blockchain network, a distributed ledger that is scalable and lightweight, powered by IOTA’s Tangle technology. According to the developers, it will be free of centralized backbones or mining centers, and capable of providing fast, fee-less and secure transactions