How Facebook (not YouTube) Is Helping Chubbies Make Videos About Men's Shorts Go Viral
e-commerce site, Chubbies, has used Facebook to target millennials to help it sell shorts, swim trunks and shirts. The brand shifted from YouTube to Facebook recently, as comparisons between the two channels showed broad differences in how the video performed, with a 30 second video on Facebook racking up 11,000 views and 350 likes on Facebook, compared to 300 views and 2 comments on YouTube. It is worth noting however, Facebook and YouTube count a view differently, with YouTube requiring a video to be played for 30 seconds, whereas Facebook only requires a viewer to watch 3 seconds of a video.&nbsp;
For some men, the mere idea of wearing shorts is cringeworthy. But e-commerce site Chubbies thinks it's found its niche among millennial guys online.

The retailer began in 2011 with the mission of "revolutionizing shorts," and it sells swim trunks and shirts in addition to its trademark elastic-waist shorts. The brand primarily targets young guys who like to make the most of weekends with friends. And in today's marketing world, that means Chubbies had to build a strong social media game.