Snapchat shares positive campaign stats from Millward Brown
Snapchat has been working with Millward Brown for over a year to measure the effectiveness of a campaign, and the app has released some of the stats to help increase its advertising business. The ad campaign collaboration between Snapchat and Fox has not only increased brand awareness for Fox's show Empire by 16 points it also increased tune-in intent by 8%, according to Adweek. Although the results are based on a small sample, these stats should help to silence brands' complaints regarding a lack of performance measurements. 

In February, Snapchat officially announced that it had been working with WPP-owned Millward Brown for over a year to measure the effectiveness of campaigns for marketers, including brand awareness, intent and favorability stats. Now, the red-hot app is sharing a handful of those stats as it looks to ramp up its advertising business.