Status not conscience driving China's organic food boom

Chinese desire for sustainable and organic produce is not yet "mainstream" but it is growing, particularly among the increasingly-educated and well-off middle class: the market for organic foods stands at about $3bn, compared with less than $100m a decade ago, according to research data from Organic Monitor. However, the author of an article for the South China Morning Post suggests that consumers are turning to organic products, not necessarily because of a genuine concern for the environment or for the nutritional benefits but because the word "organic" is perceived to equate to better quality and better food safety, and a symbol of wealth.

The growing desire for organic produce in the mainland may not be driven by environmental concerns but it is still a step in the right direction, writes Casey Hall.