Majesco and Elafris team up on insurance chatbot
Insurance software and services vendor, Majesco is integrating its CloudInsurer software with Elafris' AI powered messaging platform. The messaging software platform enables insurers and agents to communicate with insureds via social media channels, such as Facebook Messenger, for a variety of transactions including auto insurance ID cards and policy payments, as well as service inquiries.

(Image source: Elafris.)

Majesco (Morristown, N.J.), a global core insurance software and services vendor, will pre-integrate Majesco CloudInsurer via the Majesco DigitalConnect platform with Elafris, Inc.’s (San Francisco) artificial intelligence-powered chatbot messaging platform. Majesco says that the integration will support a range of customer engagement and communication using customers’ social network channels for insurance related transactions including issue of auto insurance ID cards, policy payment, and service inquiries.

“Chatbots and messengers are the way of the future,” asserts Jake Diner, CEO and founder of Elafris. “We are dedicated to helping the insurance industry leverage this innovative technology and capability to meet the changing customer demographics and expectations.”

Elafris’ messaging software platform enables insurers and agents to communicate with insureds via messenger solutions, such as Facebook Messenger, instead of through emails or phone calls. The Elafris solution furnishes what the vendor characterizes as a wide array of functionality and services to support the insurance value chain from policy servicing to payment needs. The Elafris system uses machine learning capabilities to interact intelligently, in the manner of a virtual assistant. It can be taught to answer questions, respond appropriately, suggest ancillary coverages and next steps based on the scope of the customer interaction. For example, according to the vendor, it can offer services such as roadside assistance or windshield coverage during auto insurance interactions. The Majesco alliance is the second this month, the first involving Silvervine (see link to story below). Elafris is an active participant in the Silicon Valley Insurance Accelerator (SVIA) program.

“Majesco is focused on the fast paced changing digital landscape for insurance, driven by innovative technologies like chatbots and messaging used by other industries,” comments Prateek Kumar, EVP of P&C Business at Majesco. “This technology will help insurers rapidly offer a new option of communication with their existing customers and help attract new customers who demand digital engagement. We are excited about this partnership and providing the first chatbot and messaging capability to the insurance industry. It’s very fitting for our cutting edge Majesco CloudInsurer platform to include chatbot messaging.”