Hulu to offer live TV including targeted ads

Hulu is set to launch a new ‘skinny bundle’ of TV channels in 2017, aimed at attracting “cord cutting” viewers, according to the Wall Street Journal. As with the monthly subscription service, Hulu’s new package will feature targeted advertising while channels from two of its co-owners, Disney and 21st Century Fox, are said to be included in the bundle. The over-the-top service will be available to anyone within the US and Japan, and is set to cost around $40 per month.

Hulu has kept raising its game in the last year with an ever-expanding array of original series, acquired series and movies. But now the streaming service is making an unexpected move in its competition with fellow SVOD companies like Netflix and Amazon: Hulu is developing its own skinny bundle of cable and network channels, which it will sell directly to consumers.