Root approved to offer policies in Arkansas, Mississippi
Ohio-based firm Root Insurance has been granted a licence to sell insurance products in the US state of Arkansas. The insurtech, which uses telematics data gathered from a smartphone app to offer personalised car insurance, recently also secured a licence to sell car insurance in Mississippi, and has a presence in nine US states. Root also plans to expand to Louisiana, Maryland, North Dakota, Montana and North Carolina.

This week, insurance company Root Insurance announced it is now able to offer its services to drivers in Mississippi. The company stated:

“That’s right Mississippi, we’ve arrived, and we’re here to save you from paying too much for car insurance. Because if you’re a good driver in the Magnolia State, chances are pretty high that you’re paying pretty high rates. And we don’t think that’s fair.”

Root then revealed:

“At Root, we rate you based primarily on how you drive. So if you’re a good driver, you can get a great rate on car insurance. That’s all it takes. Or as we like to call it—car insurance the way it should be.”

The company also noted the steps that drivers need to do in order to use its platform:

Download the app and burn through the 47-second signup. (Forget everything you know about insurance forms.) Take the test drive. It’s usually about three weeks. Get a rate based primarily on how you drive—up to 52% off your current rate. Purchase a policy with a few taps

Root added that drivers may manage their policy, file a claim, and find their insurance cards all easily right in the app. The platform will also cancel the driver’s old insurance for them.

Root Insurance is now available in Texas, Oklahoma, Ohio, Pennsylvania, Indiana, Illinois, Kentucky, Arizona, and Utah. It is currently making plans to launch in Louisiana, Arkansas, North Carolina, Maryland, North Dakota, and Montana