Brands are uploading less media to Facebook overall
According to data from Socialbakers, brands are uploading significantly less media to Facebook as the mix shifts towards higher-impact, lower frequency videos. The number of photos uploaded fell to 182,000 in May 2015, down 27% year-on-year, as brands focus on video uploads, which saw an increase of 27% over the same period.&nbsp;
[Report] The state of influencer marketing 2023

We dug deep into our own data to give you a full understanding of where the market is and where it's headed to give you the edge with your influencer marketing strategy this year and beyond.

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