Google launches browsing tool created with captured user data
Google has launched a personalised feed of articles, videos and other content in its app for iOS and Android, as the search giant attempts to engage users in the same way as Facebook or Twitter. Anyone performing a search in the app can click the follow button, bringing up a selection of categories. While Google said in a blog post the content is designed to "inform, inspire and entertain", critics have called the feed stale compared to Facebook and "surprisingly clumsy".

Get more of the stuff you care about

With these updates to the feed, it’s easier than ever to stay in the know about exactly the things you care about and see more content to inform, inspire and entertain you. You’ll spend less time and energy trying to keep up with your interests and more time enjoying and cultivating them. Whether you’re a pet-loving, Nietzsche-reading, sports fanatic; a hip-hop head and burgeoning brewmaster; or anything in between, your feed should fit your fancy.