Facebook launches global programme to certify advertising competency
Facebook has announced the launch of Blueprint Certification, its global credentials programme that certifies Facebook advertising competency. The only service of its kind recognised by the site, the programme will demonstrate expertise across Facebook’s subsidy platforms, such as Instagram and Messenger, as well as its main service, with credentials available including Facebook Certified Buying Professional and Facebook Certified Planning Professional. A pilot programme with Miami Ad School and language releases in French and Indonesian are also forthcoming. 

The advanced-level programme aims to demonstrate expertise across the Facebook family of products and services, including advertising on Instagram and Messenger. Credentials available include Facebook Certified Planning Professional and Facebook Certified Buying Professional.





In an announcement , Facebook indicated the programme forms part of the Blueprint initiative, which also includes e-learning modules and hands-on training for marketing professionals and businesses.





"One of the biggest things brands and agencies ask us for is for more education,” says Patrick Harris, VP of agency development at Facebook. “While we know that technology brings people closer together, for businesses it can also be a tremendous growth opportunity to reach new customers. With Facebook Blueprint, we're giving businesses the tools and training needed to learn how Facebook can help grow their business and connect with anyone in the world."





Launched in 2015, the Blueprint e-learning platform has reached one million course enrolments. On top of the new certification programme, the Blueprint initiative will be further expanded to include a pilot programme at the Miami Ad School and two new languages, French and Indonesian.





The e-learning coursework will be incorporated into Miami Ad School’s curriculum to see how Blueprint will work with secondary education institutions in the future.



