China's millennials reshape the entertainment market
The wealthy millennial children of China's booming middle class are spending huge amounts of money on virtual entertainment. An increase in financial security and a broadening interest in indulgence and leisure are contributing to a meteoric rise in the consumption of anime, video games, online videos and even holographic concerts. Millennials desire a much more diverse selection of content than their parents' generation, that caters properly to individual tastes, said Chen Rui of bilibili. He went on to say that the advent of the internet has enabled this to an unprecedented degree.

Chinese millennials have no qualms about paying as much as 1,480 yuan for a ticket to the Bilibili World in Shanghai, to sing and dance along with Japanese anime vocaloids and 3D hologram idols last week. Photo: SCMP handout