Snapchat to offer Foursquare's location-based geofilters
Snapchat has signed a data deal with search-and-discovery app Foursquare to offer location-based geofilters - colourful graphics that overlay videos and photos - to marketers. The addition will give advertisers access to Foursquare’s mapping data to use location as a filter for serving ads to consumers. Snapchat is specifically purchasing polygon data, which maps specific store locations and also helping advertisers develop a better understanding of locations consumers are frequenting.

Snapchat ads are getting a bit more targeted. The mobile app has inked a deal with Foursquare to power its location-based geofilters with more data that marketers can use to pinpoint where their ads are served.

Snapchat advertisers now have access to Foursquare's data points that map 90 million locations when running geofilter campaigns. (Geofilters are the colorful graphics that overlay photos and video.) While Snapchat started offering location data to geofilter advertisers a year ago, brands in theory will now be able to create more targeted and specific parameters for geofilters using Foursquare's data.