Nielsen picked first nine ad tech preferred platform partners
At its Consumer 360 conference in Washington D.C., Nielsen announced nine preferred platform partners - BrightRoll, DoubleClick, FreeWheel, Moat, RocketFuel, TubeMogul, Tremor Video, Viant and Videology.&nbsp;The partners will provide Nielsen Digital Ad Ratings for campaign analytics key performance indicators.
Dive Brief:

Nielsen used its Consumer 360 conference stage to announce preferred platform partners.

The first group of participants includes nine ad tech platforms, and other agencies can apply to be part of the program

The partners will provide Nielsen Digital Ad Ratings for campaign analytics key performance indicators.

Dive Insight:

At its Consumer 360 conference in Washington D.C., Nielsen, the information and measurement company, announced nine preferred platform partners -- BrightRoll, DoubleClick, FreeWheel, Moat, RocketFuel, TubeMogul, Tremor Video, Viant and Videology.

Nielsen Managing Director of Digital Andrew Feigenson was quoted in an Ad Exchanger article, saying, “We find that it’s more and more important to make sure our data is ubiquitous through the systems that do the ad decisioning or that help do the decisioning. We certainly know who’s done what type of integration with us, so this is a more formal way for us to tell advertisers and agencies -- the people who use these platforms -- this is how Nielsen’s data is being used."

Other agencies can apply to be part of the new program but will have to meet requirements such as tagging, reporting and server connections.