Ola recruits celebrities to work as drivers
Ola is planning a major revamp of its business class, 'Prime' category of cabs, equipping them with free in-cab Wi-Fi, and drivers trained to offer a personalised experience. Furthermore, the first customers of the refreshed Prime service can expect to be be picked-up by Indian celebrities such as sports stars and models.
BENGALURU: Taxi hailing app Ola today announced a major revamp of its business-class offering in the city, where select customers will be picked up by celebrities like F1 racer Narain Karthikeyan The revamped Prime cabs, having a fleet of both sedans and SUVs, available exclusively to Ola Select customers, will be picked up by celebrities. These celebrities from various walks of life will interact and engage with customers, Ola Vice President (Marketing) Sudarshan Gangrade said in a statement here.Customers stand a chance to meet the likes of F1 racer Narain Karthikeyan, stand-up comedian Abhish Mathew and super-model Milind Soman, Gangrade said.While Narain Karthikeyan would surprise customers by driving them around in an Ola Prime, Milind Soman would share fitness secrets with customers during their ride, he said.The all new Prime for Ola Select customers will be available in the city starting September 8 at an introductory fare of just Rs 13 per km with a base fare of Rs 100 for the first four km, he said.A ride time charge of Re 1 per minute is also applicable. Currently, there are over 500 cars in the new Ola Prime category in the city, Gangrade said.