WPP acquires US healthcare media agency

WPP's Ogilvy CommonHealth Medical Media has merged with Communications Media, Inc (CMI), one of the largest healthcare media agencies in the US, to become a media investment management hub for GroupH. CMI represents many clients, including 10 of the top 20 pharmaceutical advertisers in the US, and has generated unaudited revenues of $38m. WPP's acquisition of CMI marks the continuation of their investment strategy in pharmaceutical and healthcare markets.

WPP has announced the acquisition of one of the largest healthcare media agencies in the US in Communications Media, Inc (CMI).

As part of the deal CMI will merge with WPP’s Ogilvy CommonHealth Medical Media and will become a media investment management hub for GroupH, parent company for WPP’s healthcare specialist companies.