Subscriptions and ads will drive music industry revenues: YouTube
With advertising shifting from TV, print and radio to online, it looks like the music industry is set to make more cash from ads, according to YouTube. The platform says music streaming subscriptions are growing faster than any other type and are an ideal platform for generating advertising revenue. In the past year, YouTube said it paid over $1bn to the music industry from advertising alone, and that subscriptions and advertising could produce equal amounts of revenue for the music business in future. 

Last year was a bright one for music—after several tough years of declining revenues, the industry started growing again , spurred in large part by the growth of music streaming subscriptions. This year, the industry has even more reasons to be optimistic. Even as music subscriptions have been growing faster than any other subscription type, advertising is another powerful driver of revenue. In fact, in the last 12 months, YouTube has paid out over $1 billion to the music industry from advertising alone, demonstrating that multiple experiences and models are succeeding alongside each other.And this is just the beginning. As more advertising dollars shift from TV, radio and print to online services, the music industry will generate even more revenue from ads. In the future, the music business has an opportunity to look a lot like television, where subscriptions and advertising contribute roughly equal amounts of revenue, bolstered by digital and physical sales. To achieve this, there is a lot of work that must be done by YouTube and the industry as a whole, but we are excited to see the momentum.At a time when there’s never been more competition for attention, fans can’t get enough good music. It is clear that this creative industry has two strong engines of growth -- subscriptions and advertising -- and we are honored to be a part of it.