Mobile Enables Sharing of ‘Personal, Relevant’ Moments via Facebook, Instagram
Facebook IQ examined how mobile technology is changing the way people share moments, and how that sharing has become more personal and relevant. This provides marketers with the opportunities to capitalise on important, personal and relevant moments. 
Facebook IQ examined how the emergence of mobile technology has change the way people share moments, and how that sharing has become more personal and relevant .

The social network’s insights arm pointed to the shift from the “rigid 15-, 30- and 60-second frameworks” demanded by television ads to the types of sharing that occur via mobile devices, saying in its introduction: