Facebook to sell TV ads to Apple TV and Roku
Next week Facebook will deliver adverts to apps running on streaming video platforms including Apple TV and Roku. The move represents an expansion of Facebook Audience Network, the company’s platform allowing web and app publishers to sell advertising space through Facebook. The move allows increasingly targeted adverts to be served by recording users’ IP addresses and the Facebook account into which the streaming video device is logged. This strategy is aimed at ensuring the company’s ad revenue reaches its projection of $30bn in 2017.
Facebook is preparing to expand its advertising network and will begin delivering ads on streaming video platforms including Apple TV and Roku.

Facebook will begin testing the ads as early as next week

The social network is planning to deliver ads to apps running on the services and is expected to begin testing as early as next week in order to gain a greater insight into the best way to deliver OTT video ads through Audience Network.