Marketing firm Hypetap poaches talent from Pandora and Unruly
In its first hiring moves in Sydney, the Victoria-based influencer marketing firm Hypetap has secured Nick Robson from Unruly and Nad Fathi from Pandora to come on board as commercial director and sales manager respectively. Robson, who was executive group director at adtech firm Unruly, will set up a team in Sydney and focus on acquiring new clients. Fathi will promote the visibility of the Hypetap brand in Sydney. Hypetap has grown rapidly recently, with revenues up by 416% since 2016. 

The influencer marketing provider Hypetap has appointed its first Sydney hires with Nick Robson as its commercial director and Naz Fathi as sales manager.

Robson will set up a team in Sydney and head the company’s sales division with a focus on growing Hypetap’s current client portfolio, maintaining relationships with existing clients, as well as identifying partnership opportunities.

Prior to joining Hypetap, Robson was executive group sales director at ad-tech company, Unruly. He was the company’s first employee in Australia and responsible for the post-merger integration of Unruly’s sales teams with News Corp Australia when acquired in 2015. He’s held similar positions at Future Arts Media, a digital agency specialising in the creation of strategic content solutions and spent time on the media agency side, starting out with Dentsu Aegis.

Fathi joins from Pandora, and will be responsible for helping grow the Hypetap brand in the Sydney market.

The appointments follow a period of rapid growth for Hypetap, having doubled its team and it’s influencer network, as well as quadrupling revenue (416 per cent) over the past 12 months (FY 17 from FY 16). The company also recently closed a capital raise with big-name investors including the likes of Amanda Coote (Founder of Forever New), Joe Hanna and a prominent media family out of New York and their local partner.

The move expands Hypetap’s national footprint with a physical presence now in Sydney and Melbourne.

“Nick’s experience creating highly resonant data-driven content, background in growing sales teams and strong network in Sydney, makes him the perfect person to help propel Hypetap’s growth even further,” commented Detch Singh, co-founder and co-CEO, Hypetap.

“More brands are understanding the value of influencer marketing and now looking to implement more sophisticated and long-term campaigns. Having someone on board with Nick’s experience, as well as Naz, will allow us to continue this growth and ensure we’re delivering bigger and better campaigns for our clients.”

Robson said of his appointment, “It’s an exciting time to come on board. The company is growing extremely fast and making waves in the influencer marketing industry. Hypetap’s position as the premium provider, with its strong focus on data and technology is what really drew me to the company. I’m looking forward to growing the Sydney team and client portfolio so we can continue to deliver impactful campaigns for our clients.”