3Q Digital launches new digital ad agency for paid search

3Q Digital has launched a digital advertising agency for account executives to manage paid-search on social media campaigns across Google, Bing, Yahoo, Facebook, and LinkedIn for start-ups and small to medium sized businesses. The new division, 3Q Accelerate, aims to help develop affordable programmes for smaller companies, and close the gap between the level and quality of digital marketing available to companies with different budgets. Once companies begin to spend $100,000 and want to expand their advertising offering, 3Q will hand off the account to allow it to focus on other media aside from paid search. 

by Laurie Sullivan @lauriesullivan, February 14, 2016

3Q Digital, a Harte Hanks company, has launched a digital advertising agency where account executives manage paid-search and social media campaigns across Google, Bing, Yahoo, Facebook, and LinkedIn for startups and small to-medium-size businesses.

The division, 3Q Accelerate, led by San Diego-based GM Sana Ansari, will manage campaigns for companies spending between $30,000 and $100,000, but the division will also support startups that have not launched their products.

These newly formed startups typically spend around $10,000 monthly. Part of the support means working with startups to determine the types of key performance indicators to track, understanding where in the funnel the quality traffic converts and developing a plan to grow their digital marketing strategy.

The division manages accounts for about 10 companies.

The goal for 3Q Accelerate means developing affordable programs to get smaller companies started in digital marketing. Ansari believes there has been a long-standing gap between the level and quality of digital marketing available to companies with bigger budgets and companies with smaller budgets. 3Q Accelerate aims to close that gap.

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Once the companies begin spending $100,000 and want to expand their strategy to search engine optimization or mobile advertising in the United States, 3Q Accelerate would hand off the account from to 3Q Digital when they are ready to begin focusing on other media aside from paid search or paid social.

For years, 3Q Digital has helped the world’s most innovative brands grow through a mix of digital marketing services. Despite working with major companies with big budgets, the company believed there was a significant gap between the level and quality of digital marketing available to companies with smaller budgets.