Chinese buyers offered VR preview of luxury US homes via WeChat
The Momentum Group, WeChat's marketing agency in the US, has launched the Rex Real Estate account on WeChatify, allowing the property trading service platform to reach Chinese buyers, who make up the fastest growing segment of the world lluxury property market. Potential buyers in China can use virtual reality technology to view a property remotely, before scheduling an appointment on WeChat with a Rex associate.
Property trading service platform REX Real Estate has partnered with The Momentum Group, the WeChat marketing agency in the U.S, to extend a technology driven immersive home buying experience to the fastest growing luxury property buying market in the world.REX is utilising next generation VR technology to provide an immersive property search experience to potential buyers who could be thousands of miles away. The luxury buyer can then schedule a meeting with a REX associate directly on WeChat."REX is committed to helping our sellers market to audiences across the world," said Elizabeth Reams director of digital marketing at Rex. "We're pleased to partner with The Momentum Group to strategically enter the China Market on WeChat."The Momentum Group has launched the REX account on WeChatify, enabling marketers to access WeChat specific information like user attributes and location to refine and optimize their social marketing strategies."The marriage of luxury and technology has been converging for years. This partnership between TMG & REX unleashes the power of WeChatify to the Chinese luxury buying market on WeChat," says Jeff Fish, head of client strategy at TMG.