Facebook's vertical video ads outstrips regular video by three times
Snapchat's claims that vertical videos are more engaging looks set to be borne out by rival Facebook, who's recently-launched vertical-ads service has outstripped regular video by three times. Brands LG and Hennessy were among the first to use the tool and, although it is early days for vertical ads on Facebook, they have already been dubbed "more efficient" than square video.

People love vertical videos, and therefore so do brands. Snapchat proved that to the world, and now it looks like Facebook may very well do the same. Facebook's vertical video ads officially went live today on its flagship app one week after the company announced they were imminent.