Forensiq and Twitter partner for ad fraud detection
Twitter has announced a partnership with Forensiq which will provide ad fraud detection services for the social media's MoPub mobile ad exchange. Forensiq's proactive measures leverage machine learning, JavaScript tag analytics, and internet-protocol analysis to detect fraud. MoPub marketplace sees over 45k mobile applications and more than 450bn monthly ad requests.

Twitter head of commercial partnerships Meridith Miller announced the partnership in a blog post, saying that the agreement between the two companies is aimed at protecting the more than 45,000 mobile applications and more than 450 billion monthly ad requests on MoPub Marketplace. She wrote:

Mobile in-app programmatic advertising is the fastest-growing segment of digital advertising. As consumers spend more time in mobile apps and inventory grows exponentially, advertisers are looking to reach this audience on their mobile devices.