TEST Fast Alert 2
At purto prompta dolores vel. Eros libris duo cu, te democritum abhorreant eos, sed mucius ornatus ut. Ad eros habeo eum. Eu vero mollis dissentiunt nec, mutat quodsi est ad. Ea his adipisci evertitur, id elit aliquando vix. Pri elit dignissim ad, quem mediocrem rationibus ne sea. Affert mentitum scribentur duo ne, rebum admodum platonem nam in.

Fashion brands are getting chatty on WhatsApp with the messaging platform’s 1 billion reported users.

Brands like Diesel, Burberry, Clarks, Agent Provocateur and Kenneth Cole have begun testing the space, which attracts global users to data-free messaging groups, for new marketing and customer service initiatives. It’s still early days for brands on WhatsApp — most are approaching it as an experimental platform — but with retailer mobile app traction on the decline and Facebook Messenger still building out its offering to be more brand-friendly, quick adapters of the chat-driven technology could find themselves at an advantage.