The NYT surveys its ad-blocking consumers to deliver better ads

After banning a small amount of users from accessing its website, The New York Times is now surveying its 70,000 ad-blocking consumers. The Times has taken a public stance against ad-blockers with survey questions designed to educate respondents of the issues associated with the technology, stressing that blocking ads prevents The New York Times from making money to support its operations. Further, by including questions concerning the type of ads people enjoy, The New York Times can include a better selection of ads for its users and reduce the need for consumers to employ ad-blocking technology.

Off the heels of blocking a “relatively small” amount of ad block users from accessing The New York Times’ website, the newspaper is ratcheting up its anti-ad blocking campaign with a massive reader survey.

Digiday first noticed the website’s survey yesterday. The Times told us that the survey is being sent out to 200,000 digital subscribers and 500,000 non-subscribers, all of whom are using an ad blocker.