Mobile ad-blocking at higher levels in Asia-Pacific region
The growth of ad blockers by mobile owners in the Asia-Pacific region has reached 40%, according to Ben Williams, head of operations and communications at Adblock Plus. His comments came in response to a statement by the International Advertising Bureau suggesting the use of ad blocking in the UK had stagnated at 22%. Williams said the growing mobile market was "raw and required time to innovate". There are currently 615 million devices using ad blockers, of which 65% are mobiles, according to data from PageFair.
Adblock Plus has moved to scotch suggestions that the number of internet users employing adblocking software had plateaued by pointing out that mobile usage of the software continues to power ahead.

The retort followed a statement from the International Advertising Bureau asserting that adblock usage was stagnating with 2017 UK usage hovering at 22%, a similar figure to that reached the year before.