50% of users who click on App Store ads download the app
Apple has reported that 50% of users who click on the App Store's native ads go one step further and download the app. Apple’s Search Ads work in a similar fashion to ads hosted on platforms such as Twitter and Facebook and cost roughly $0.50 per click. This means that the average cost per conversion of a Search Ad is $1.00, nearly one fifth cheaper than other types of app-install ads, according to Apple. Similar advertisements on social platforms can cost as much as $5.84 per conversion.

After entering the app-install space in the fall, Apple says that 50 percent of consumers who click on ads they see in the App Store go a step further and download the app.