Facebook native video gains greater interaction than YouTube

Quintly, the social analytics provider, has reportedly found that Facebook native videos are drawing up to four times more interactions than videos uploaded from other sources. In a study of over one million Facebook video posts, the average number of interactions per native video was 2712 whereas for other brands the interactions were markedly less at 605 for YouTube, 202 for Vimeo and 843 for other sources. Quintly suggested that Facebook's substantial investment in developing its own algorithm to update users news feeds, and therefore reach wider audiences, was among the top reasons for Facebook's native video popularity. Quintly went on to recommend that because native videos perform significantly better than YouTube uploads, businesses actively marketing on Facebook should opt for Facebook native videos rather than any other video formats. 

With video beginning to dominate Facebook, native videos have been dominant in terms of engagement .

A new study by social analytics provider Quintly found that Facebook native videos are drawing up to four times more interactions than videos uploaded from other sources.

Quintly found the following interaction rates in a study of more than 1 million Facebook video posts:

Facebook native video: 0.53 percent

YouTube: 0.15 percent

Vimeo: 0.13 percent

Other: 0.14 percent

Quintly also found that in terms of videos uploaded to Facebook, native videos also dominated, with videos from YouTube not quite accounting for one-quarter of videos posted to pages, and other video players—Twitch, Vevo and Red Bull’s media player—combining for about 10 percent.

Finally, Quintly found that when it comes to advertising, Facebook native videos and Vimeo videos tend to be promoted most frequently, while the opposite is true for videos from YouTube.

Quintly