Baidu to partner Perform Group to launch Goal Baidu
Baidu has entered into a partnership with Perform Group, the digital sports content and media group and owner of the Goal brand, to launch a co-branded portal, Goal Baidu: “This is a game-changing milestone for Goal and for Chinese football fans. In recent years, we’ve seen a new breed of fan emerge that’s young, socially inclined, mobile dependent and demanding a new type of football content," said Goal's Martyn Jones, adding that this collaboration will go further than other traditional media by creating a team of local and international digital football experts, who will collaborate with Goal’s existing, 500-strong network of journalists, allowing Chinese football fans comprehensive coverage of the biggest clubs and stars.

Baidu, the largest search engine in China, has announced a partnership with Perform Group, a leading digital sports content and media group and owner of the Goal brand (which includes goal.com). The arrangement has resulted in the launch of a co-branded portal, Goal Baidu (goal.baidu.com), combining the two.

“This is a game-changing milestone for Goal and for Chinese football fans,” said Martyn Jones, Goal.com’s global general manager. “In recent years, we’ve seen a new breed of fan emerge that’s young, socially inclined, mobile dependent and demanding a new type of football content. While traditional media have struggled to service their needs, Goal Baidu will give them what they want: the biggest stars, the fastest news and stories that provide them with social ammunition to share. With Baidu, we will engage this new breed of fan at scale.”