Instagram adds tag to make sponsored content more transparent
Facebook-owned Instagram has made it easier for users to see if posts are sponsored or not by adding a subheader that reads “Paid partnership with”. The new feature will allow those posting to tag businesses that the post is affiliated with, adding to the social media platform’s transparency. The feature will initially be rolled out to a small number of businesses and creators, and will be accompanied by policy and enforcement guidelines.
Instagram Wednesday introduced a clearer way for users to determine when posts by influencers or publishers are the results of commercial relationships with the businesses they are posting about.

The Facebook-owned photo- and video-sharing network said in a blog post that users will begin seeing a sub-header that reads “Paid partnership with” on those posts, and it detailed the new tagging and insights tool for creators and publishers: