Hulu teams up with Oracle and Facebook to start selling ads programmatically
Hulu announced it will be selling some of its premium digital video inventory across all of its platforms via programmatic. To support its new programmatic efforts Hulu has teamed up with Oracle's data management platform (DMP) and Facebook's LiveRail, a video ad exchange. Through using Facebook's Live Rail, Hulu will create a private market place meaning it will still have a say over which advertisers buy its ads and for how much. Hulu's change to programmatic buying follows Facebook who is already involved in programmatic video advertising and Google's YouTube who sell ad units programmatically.    
After emulating traditional, linear TV networks by returning to a weekly release schedule for its new series, Hulu is also following their lead when it comes to advertising.

The streaming-video service, owned by Fox, NBCUniversal and Disney, is partnering with Oracle Data Management Platform and Facebook-owned video-ad platform LiveRail to offer programmatic advertising options—automating the buying, placement and optimization of ads—for the first time.

The rollout will happen this fall and won't be specifically tied to any of Hulu's major fall premieres.