Facebook ad suite leverages 1.2 billion users linked to companies
With more than 1.2 billion Facebook users connected to small businesses abroad, the social media giant has released four features to help companies advertise across borders. Dynamic Language Optimisation enables Facebook to can match ad set languages to respective users. Multi-country Lookalike Audiences lets companies find the best potential customers in a combination of countries, while Multi-city Targeting helps them reach users in groups of cities based on population size. Finally, Cross-border Business Insights Finder lets advertisers access comparative country data based on performance across Facebook and Instagram.
Facebook Tuesday introduced four new features to help ensure that borders are not barriers to advertising on the social network.

Facebook said in a blog post that more than 1.2 billion of its users are connected to small businesses in other countries.

FacebookCrossBorderSolutionsNovember2017 from SocialTimes on Vimeo.

The four new features revealed by Facebook Tuesday are: