Tencent appoints Pubmatic to expand ad business beyond China

Tencent Online Media Group has appointed ad tech firm Pubmatic to boost its ad revenue outside of China. The Tencent inventory outside China will join Pubmatic's premium inventory to create a wider range of advertisers for the internet business. Pubmatic is also being added to Tencent's roster of tech partners that are helping to monetise the company's inventory across its key platforms such as QQ and Tencent Video. 

Tencent Online Media Group has appointed publisher-focused ad tech firm PubMatic to help boost its revenue from ads outside its native China.

The Tencent inventory outside China will be added to PubMatic’s premium inventory to establish a wider range of advertisers for the internet business.