Mobile ads to help Alibaba overtake Baidu in China's digital ad market
Alibaba will overtake Baidu in China’s digital advertising market this year despite tighter internet advertising regulations curtailing overall revenues, according to a new report by eMarketer. Partly due to its “robust” growth in mobile advertising, estimates currently suggest that Alibaba will take 28.9% of the country’s digital advertising revenue. Baidu, however, will take 21.3% of the market, its reputation having been damaged after a student died from an experimental cancer therapy advertised on the platform.
Smartphones aplenty outside a shopping mall in Taiyuan, in Shanxi province. New figures suggest Alibaba will take a 28.9 per cent share of China’s digital advertising revenue in 2016. Photo: Imaginechina