YouTube makes a number of changes to compete against rivals
YouTube is making a number of significant changes to retain users and advertisers as it faces steep competition from Facebook, Twitter and Instagram. Social media is turning into the platform of choice for advertising, and social networks are capitalising on this. On social media, businesses and marketers have access analytics tools that are broader and more sophisticated than YouTube's. In an attempt to remain relevant YouTube has launched its social tool, Community.

YouTube is making a number of significant changes to reinvigorate its platform and keep users and advertisers engaged, as it now faces steep competition from the likes of Facebook, Instagram and Twitter in the video domain.

Can the third-most-visited site on the planet really be feeling its competitors breathing down its neck? The answer is a resounding yes. To find out why, all one has to do is follow the money trail.

Videos of the future are social

Why is social turning into the platform of choice for video ads? Why are the social networks capitalizing on video as the preferred medium of communication by making their platforms video-first?

For one, social media is far more accessible for small and midsized businesses.