Audi launches exclusive residential vehicle-sharing service
Audi of America is launching “Audi At Home", which is described as "a premium, collaborative vehicle sharing initiative that provides residences of select properties a new way to experience the Audi brand". One of San Francisco’s largest luxury condominium projects will be the first residential community on the West Coast to offer the service, while the Four Seasons Residences in Miami will offer the service on the East Coast. The service will soon expand to other major US cities. Audi At Home provides residents of participating properties exclusive access to a fleet of premium Audi vehicles located at their residence, which are ready to be driven whenever required.

"Audi at Home" car-sharing service launches in SF and Miami

Two relatively new housing locations will be first on Audi's list for their new vehicle-sharing program called "Audi at Home." Residents of two residential communities will be able to reserve vehicles via their smartphone for "spontaneous booking" of vehicles, each made to suit a specific set of tastes. This system will be launched at the LUMINA luxury condominium project in San Francisco and Four Seasons Residences in Miami, and will eventually be spread to additional locations across the United States.

Of note is the fact that Audi does not call this Audi at Home system a "car rental" service. They don't call it a "car sharing" service either – they call it "vehicle-sharing." This keeps the program within Audi's own bounds of service and keeps the doors open to new vehicles of multiple types in the future.

Each resident will register through their property's concierge, then will use the Audi at Home mobile website. There they'll reserve their vehicle and receive the vehicle either in Audi's garage or via the property valet. At the end of the drivers' trip, they'll just return the vehicle to the property valet.

The current Audi at home vehicle fleet includes the S7, S5 Cabriolet, SQ5, TT Roadster, Q7, and RS5 Cabriolet. Each of these vehicles will be available for use to residents with rates charged either hourly or daily. Audi has not yet released specific rates at this time.