Saatchi & Saatchi Synergize wins global business for P&G brands
Saatchi &amp; Saatchi Synergize has has been appointed global search marketing provide for P&amp;G's detergent brand, Ariel, in 25 countries. The agency has also been appointed to handle Olay's YouTube marketing for North America and Greater Europe and will also play a ole of the Head &amp; Shoulders marketing campaign. The agency will deliver global search and analytics for Ariel and community management and optimisation.&nbsp;
The agency has also been appointed to handle YouTube management for P&G’s Olay brand for North America and Greater Europe (UK, Germany, Spain) and part of the global search orientated team for the Head & Shoulders brand.Under the scope of work secured, the agency will deliver global search and analytics for Ariel and community management and optimisation.“Ariel has dubbed 2015/16 the year of ‘Winning at Search’ with Synergize appointed as the spear point for this digital charge, objectives being to build a solid content and content optimised base for Ariel, whilst expanding platform reach and driving engagement, subscribership and brand loyalty,” says Saatchi & Saatchi Synergize CEO, Shaune Jordaan.“We were appointed because of our expert skillset, offering services comparable to any leading global digital and search marketing agencies and being competitively priced because of our production centre location.”Jordaan points out that as part of the Saatchi & Saatchi network, his agency will work hand-in-hand with Saatchi & Saatchi Budapest on these brands, creating a unified Saatchi offering that ensures all touch points are being effectively serviced.“Being appointed to lead these brands within their respective scopes places Synergize as a global player in the digital performance field, broadcasting our expertise globally and highlighting the growing pre-eminence of digital and media within the advertising industry,” he adds.For more information visit www.saatchisynergize.co.za . Alternatively, connect with them on Twitter