John Lewis embraces 360-degree Facebook ads for new campaign
John Lewis has become the first retailer to try out a new ad format on Facebook. The 360-degree ads let shoppers see products from a number of different angles and can direct users to the website with one click to make purchases. John Lewis’s early adoption of the format enables the retailer to fine-tune it before the busy Christmas shopping season.

John Lewis has set its flag in a new Facebook ad format, it is the first UK retailer to trial 360 degree Facebook ads that enable shoppers to fully check out select goods from every angle.

John Lewis' 360 shoppable ad

Becoming the first retailer to embrace the ad format gives John Lewis an advantage in getting its autumn advertising campaign ready. Furthermore, it can work out the kinks in the run up to its inevitable big spend during the holiday period in winter.