Amazon's Alexa is a major threat to advertisers: WPP CEO
The CEO of multinational advertising firm WPP, Sir Martin Sorrell, has said personal assistants such as Amazon’s Alexa are one of the largest threats to the advertising industry, as they absorb key customer data for more accurate services. The online data that is collected by these assistants and used to power algorithmic analysis could prove valuable to companies seeking to provide ever more personalised advertising.
WPP chief Sir Martin Sorrell has singled out Amazon’s Alexa personal assistant as providing one of the biggest threats to the advertising industry going forward – alongside the existing tech duopoly of Facebook and Google.

WPP’s Sorrell singles out Amazon’s Alexa as leading edge of new data-driven threat

Sorrell’s fears centre on the growing pervasiveness of the online retailers Alexa personal assistant, to which it has begun attaching a camera to hoover up even more data from consumers. Arming it with a treasure trove of data to which more traditional ad giants can but dream.