Lufax signs landmark to white label Saxo platform

Multi-asset trading platform provider, Saxo Bank has announced a partnership with Lufax which will see China’s largest digital financial marketplace white label multi-device platform SaxoTraderGo.  Lufax, which was valued at around $19bn in its latest funding round earlier this year, is active in the P2P lending sector with more than 21m registered users, of which 25% are active. The partnership, which is expected to launch within the next three months, will initially provide Lufax’s clients with access to trade ETFs and cash stocks. Gregory Gibb, CEO of Lufax said Saxo Bank’s expertise will strengthen its ambition to be China’s leading online wealth management provider. The move comes as the P2P lending sector comes under greater scrutiny and the Chinese Government considers tighter regulation of the market which has prompted Lufax to delay its plans to IPO. For Saxo Bank, it marks its second foray into China after it signed a tri-party agreement with Wallstreet CN and LeanWork last month after launching in the Shanghai Free-Trade Zone in September 2015.

COPENHAGEN, Denmark, May 24, 2016 /PRNewswire/ --

Saxo gathers momentum in Greater China with second partnership of the year.

Saxo Bank, the online multi-asset trading and investment specialist, has today announced a new white label partnership with Lufax, China's largest internet finance company.

The partnership, expected to launch within the next three months, will see Lufax leverage the trading technology that underpins the award-winning SaxoTraderGO - providing Lufax's considerable client base with a seamless experience across mobile and desktop platforms, including complete functionality across the trade cycle - from pre-trade, execution and post-trade services for ETFs and cash stocks initially.

Overseas clients from Lufax will benefit directly from Saxo's multi-asset capabilities - through access to global capital markets from one single account incorporating data from both on and offshore products.

Adam Reynolds, CEO Saxo Bank Asia Pacific, said: "Lufax is a milestone company to commit to providing its clients with a best-in-class trading experience through a white label partnership with Saxo Bank. Our second Chinese partnership in a matter of weeks is multi-faceted; highlighting not only our commitment to the empowerment of the region's investors and position as an enabler of financial market activity in one of the world's largest markets, but also the strength of our platform and OpenAPI technology - both of which we believe to be integral to the future of trading globally."

Gregory Gibb, CEO of Lufax added: "We are delighted to be able to offer an alternative channel of this calibre to our trading community. Saxo Bank is at the forefront of online trading and its expertise will strengthen our ambition to be China's leading online wealth management provider."

Today's news follows the signing of a tri-party agreement between Saxo Bank, Wallstreet CN and LeanWork last month following Saxo's launch in the Shanghai Free-Trade Zone in September 2015.

Saxo Bank is one of the first financial institutions to give access to its trading infrastructure through the bank's OpenAPI. The move, which covers Saxo's multi-asset trading and back office infrastructure, will allow its partners, clients and external developers to access over 20 years of trading infrastructure innovation and enable them to customise their trading experience and create new revenue streams.

White label partnerships remain a fundamental part of Saxo Bank's business, providing banks with a reliable, sophisticated and cost-efficient way to replace outdated trading technology.

Shanghai Lujiazui International Financial Asset Exchange, Lufax, is an online marketplace for the origination and trading of financial assets. Lufax was incorporated in Shanghai with the support of Shanghai's Municipal Government, and has grown into China's largest internet finance company in less than four years. As of April this year, Lufax's number of registered users stood at over 21 million, a quarter of which are active investors.

About Saxo Bank

The Saxo Bank Group (Saxo) is an online multi-asset trading and investment specialist, offering a complete set of trading and investment technologies, tools and strategies.

A fully licensed and regulated bank, Saxo enables private and institutional clients to easily trade multiple assets from a single margin account on multiple devices seamlessly.

Saxo's award winning trading technology platforms are available in more than 20 languages and form the technology backbone of more than 100 financial institutions worldwide.

Saxo also offers traditional banking services through Saxo Privatbank in select markets.

Founded in 1992 and headquartered in Copenhagen, Saxo employs 1500 people in 25 offices across the five continents.

SOURCE Saxo Bank