TubeMogul becomes a Facebook Marketing Partner

TubeMogul has become a Facebook Marketing Partner, meaning brands can now buy video ads through TubeMogul's platform within Facebook and Instagram worldwide. Marketers will be able to re-target their ads on Instagram and Facebook and view the likes, comments, shares and impressions they make. Lenovo digital, social and marketing lead, Danielle Uskovic, has noted that through the integration of TubeMogul and Facebook her company has gained insights across mobile and desktop platforms, which has informed its entire media strategy.

by Felicia Greiff , April 4, 2016

TubeMogul got Facebook's seal of approval Thursday: a Facebook Marketing Partner badge, meaning advertisers can use TubeMogul's platform to buy video ads within Facebook's news feed and Instagram on both desktop and mobile worldwide.

The integration between Facebook and TubeMogul means marketers can retarget people on Facebook and Instagram; get audience verification and cross-channel reporting from Nielsen; and see metrics including likes, comments, shares, impressions, video completion rates, as well purchase intent and sentiment.

"Our vision was to work with Facebook and Instagram in order to provide a seamless branding experience for marketers across all media channels, and today we're one step closer to that goal," stated Brett Wilson, TubeMogul CEO and co-founder.



Expedia, Kraft, Lenovo Australia and athenahealth are some of the 40 brands who have run campaigns on Facebook and Instagram through TubeMogul in a closed beta program.



Danielle Uskovic, AP digital & social lead, AP marketing, Lenovo, said b uying Facebook ads through TubeMogul allows her company to "get instant learnings across both desktop and mobile and extend those insights to inform our strategy across our entire media buy."

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Last month TubeMogul launched its “Manifesto For Independence” campaign, asserting that Google doesn’t play fair with marketers, Real-Time Daily reported. Keith Eadie, TubeMogul’s Global CMO, said the campaign was meant to call attention to a pattern of Google decisions that are "patently not in the interest of advertisers" including blocking third-party ad-fraud reporting, not letting people take their data unless it’s using Google’s DMP, and restricting third-party reporting for viewability.