New Chinese Uber-rival, Ucar, slams Uber’s safety record and claims it is illegal
Ucar, a Chinese car-hailing app launched by China Auto Rental, China's leading car rental site, is trying to build its brand quickly in its home market by hinting at how rival Uber is illegal and potentially unsafe for passengers. Featuring the slogan “Beat U”, Ucar released a series of advertising posts on its official account on China’s popular Weibo microblogging site yesterday. Designed to show Ucar as a safe and reliable alternative to Uber, the adverts feature Chinese celebrities holding up signboards bearing the words “No U” (as in, No Uber). 
Ucar is capitalising on a recent backlash against rival Uber, which had several of its offices raided in China earlier this year. Photo: Reuters