Facebook Tests Mobile Ads That Could Cure Lead-Generation Ills
Facebook is testing lead-generation-based mobile ads, which allow consumers to sign up for newsletters or complete forms with just two taps of the screen. To get the necessary information, Facebook is pulling contact information from a user's profile.
Facebook is testing lead-generation-based mobile ads with a few dozen select brands, though it's not sharing the companies' names. If the ads actually work and become a regular marketing product, they will likely be popular with email marketers, financial brands, automakers, insurance companies and real estate players.