Kenneth Cole incorporate Google Glass into their marketing strategy
In preparation for the&nbsp;wearable ad tech future, Kenneth Cole has become the first advertiser to incorporate a Google Glass app into its marketing. With wearable technology facing a growing backlash, this new app could help boost&nbsp;Google&nbsp;Glass'&nbsp;credibility.&nbsp;Currently costing $1,500 Google has only sold an estimated 10,000 to 20,000&nbsp;Glasses to "explorers" for their pilot programme. However, this experimental phase may not last long as Gareth Price, Technical Director at Ready Set Rocket, said &ldquo;it feels like we&rsquo;re building for how ad campaigns will work three to five years in the future.&rdquo;
Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for a wearable ad tech future.

Kenneth Cole recently became the first advertiser to incorporate a Google Glass app into its marketing—just one of the new ways the Internet specs are used to sell products. “Even though the technology is still in the pilot program, we want to be looked at as an innovator and early adopter,” said Lauren Nutt Bello, partner at Ready Set Rocket, a firm working for Kenneth Cole.