Ad spend on social media sites up 60% in Q1
Ad spend in the US on social media sites Facebook, Instagram, Pinterest, Snapchat and LinkedIn rose by 60% during Q1 2017 to $130m, compared with the same period last year, according to a report by 4C Insights. It also found Instagram benefited from the lion's share of that growth, with healthcare ad spend up 265% quarter on quarter, and consumer packaged goods (CPG) spend rising by more than 5,000% on the site. The paper also found Pinterest saw an increase of almost 1,700% year on year in CPG, while Snapchat enjoyed a 600% quarter on quarter rise across all sectors.
With the changes in consumer behavior and so many options for digital media, channels and devices, deciding where to allocate your advertising budget can be a challenge. A first-quarter-2017 report from 4C Insights examines the current state of social marketing, and highlights areas of major growth.

4C Insights looked at how more than 900 brands spend more than $130 million to advertise on Facebook, Instagram, Snapchat, Pinterest and LinkedIn. Overall, 4C found that advertising spend is up more than 60 percent compared with last year, and social has become a core component in brand strategy.