Blinkx Spotify now lets brands sponsor playlists
Akazoo peer, Spotify is launching a new service for marketers called Sponsored Playlists that lets brands sponsor popular internally-curated playlists on the free version of the platform. In addition, the new offering will have in-playlist media packages, including native logo placement, ownership of the first ad break and 100% display share of voice (SOV). Brands such as Kia, McDonald's and Target all bought sponsorships during a beta testing.

Remember the old days when you'd give a girl or guy a playlist in the hopes of winning them over? Now, Spotify is letting brands try the same trick.

Spotify has begun letting brands sponsor the most popular playlists curated by the music streaming service, offering advertisers a way to match music with a message. Sponsored Playlists, as they're called, match a marketer with a playlist that lines up with a certain audience they have in mind based on campaign objectives.