WeWork and iHeartMedia partner to create branded podcasts

A partnership between WeWork and iHeartMedia is to offer branded podcasts, live radio and other content to WeWork's 90+ locations worldwide. A new studio is being built to provide streamed interviews, events, and also original podcasts series. The partnership is looking to attract brands wanting to target entrepreneurs; Dell has been one of the first to sign. Sponsored podcasts will be produced in association with brands, focused on topics relevant to WeWork's 60,000 members. Three new iHeartRadio Original stations are also being launched, with music to match mood and time of day.

If radio is the "soundtrack for work," then iHeartMedia and co-working network WeWork are hoping to redefine the soundtrack for entrepreneurs.

Today, iHeartMedia and WeWork are launching a partnership to bring live radio, branded podcasts and other content to WeWork's more than 90 locations around the world. Along with Work Radio—a live station that will feature music and talk content streamed to WeWork locations—the companies are building a new studio in WeWork's headquarters in Manhattan. The digital studio will be used for livestream interviews, concerts, events and performances.