Snapchat names Rocket Fuel as certified partner
Snapchat has named predictive marketing platform Rocket Fuel as a certified partner. Rocket Fuel will offer Snap Ads with attachments such as long-form video or web view, custom filters and web view to brands wanting to advertise to Snapchat's 166 million daily active users. It also lets advertisers "seamlessly connect" with users and measure the success of their ads. The tech will be available to Rocket Fuel customers in every market where Snapchat has a presence.

Predictive marketing platform provider Rocket Fuel has been named as a Snapchat Certified Partner, significantly increasing its audience reach and demographic segments available to brands, while also allowing them to use Rocket Fuel’s existing support for connected TV, in-stream and out-stream video, and full episode player.

With more than 166 million daily active users reported globally as of the first quarter of 2017 on Snapchat, the integration will allow marketers using Rocket Fuel’s predictive marketing platform to take advantage of this audience.

In addition, they will benefit from Snapchat’s ad formats and its new measurement tools via one of the most comprehensive video solutions for brands and their agencies. The new capabilities include:

Snap Ads, which are full-screen, 100 per cent viewable, and have audio on by default.

Filters, which can be customised and allow brands to be where their products are bought, thought about, or consumed.

Snap Ads with attachments, which include Long-Form Video, App Install, and Web View, to allow brands to drive towards specific experiences from a Snap Ad.

Randy Wootton, CEO at Rocket Fuel, said: “We’re excited to integrate Snapchat into our predictive marketing platform, allowing Rocket Fuel brands to use its highly-engaged audience, unique ad formats and measurement.

“Our goal is to provide brand marketers with the most well-rounded video solution that also allows them to take advantage of our industry-leading AI and moment scoring technology so they can seamlessly connect with the right person at the right moment with the right message in today’s often noisy digital environment.”

The integration will be available to Rocket Fuel customers in all markets where Snapchat has a presence.