Victoria's Secret opens its first lingerie store in China
Victoria's Secret has opened its first lingerie store in Shanghai, with another to follow in Chengdu, and it will bring its infamous lingerie show to Shanghai by the end of 2017 as it looks to tap into China's booming market potential.. Since first arriving in China in 2015, Victoria's Secret has launched an aggressive strategy selling branded accessories in concept stores.

The US brand will also bring its annual lingerie show to Shanghai by the end of 2017, besides opening a second store in Chengdu.