Google to stop flash in its Interactive Media Ads SDKs
Google has warned advertisers that it will stop development of Flash in its Interactive Media Ads software development kits (SDKs). With this warning comes a request to transition to HTML5, and become more comfortable using the HTML5 SDK. Google will not actively prevent ad-serving to the Flash SDK, but it will stop updating the kit after 1 June 2017, and it will no longer support legacy users.

by Laurie Sullivan @lauriesullivan, January 5, 2017

Google sent another warning to publishers, advertisers and developers this week that it would stop development of Flash in the Interactive Media Ads software development kits.

With the warning for publishers, advertisers and developers to migrate away from Flash comes a message to become more comfortable with HTML5 SDK, as the company ends support for IMA SDK in Flash and support for Flash VPAID (Video Player Ad-Serving Interface Definition) ads in the HTML5 SDK.

"We strongly encourage all publishers still using the Flash SDK to migrate to the HTML5 SDK," We also strongly encourage advertisers still trafficking Flash VPAID ads to migrate those ads to JavaScript VPAID."