83% of ads on Facebook Audience Network are native

Facebook Audience Network suggests that 83% of its ads are native, a statistic that has increased tenfold since Q1 2015, according to a recent email shared with SocialTimes. With over 50% of applications on the social network using this format exclusively, native ad costs-per-thousand-impressions (CPMs) are now seven times higher than for standard banner ads. Other key findings from new research by Facebook and IHS Technology show that by 2020 75.9% of all digital ad spend will be mobile, and 63.2% of mobile display ads will be native, comprising $53bn in advertising revenue.

Native ads are dominating Facebook Audience Network , with 83 percent of its ads using the format, and more than 50 percent of applications on the network doing so exclusively.

Facebook shared those figures in an email to SocialTimes, adding that the percentage of apps using the native ad format on Facebook Audience Network has increased tenfold since the first quarter of 2015, and that CPMs (cost per thousand impressions) for native ads are seven times higher than those for banners.

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