IBM to boost its digital advertising through acquisition

IBM has announced plans to acquire digital-marketing creative agency Resource/Ammirati to help the company deliver digital creative experiences. This is a strategic move by IBM to differentiate itself from rivals such as Oracle, Adobe and Salesforce. This deal marks the company's first acquisition of a digital creative shop and is expected to close in Q1 2016. 

In an attempt to distinguish itself from competitors like Oracle, Adobe and Salesforce, IBM announced today that it will acquire digital-marketing creative agency Resource/Ammirati. The deal is projected to close in the first quarter of 2016.

While IBM has had a series of strategic partnerships with Twitter, Apple and Facebook in recent years and acquired software provider Silverpop for roughly $275 million in 2014, this marks the organization's first acquisition of a digital creative shop. The move will help IBM deliver digital creative experiences for IBM clients and their customers.