Julius Baer's Japanese subsidiary rebranded
Julius Baer Group's Japanese wealth management subsidiary, TFM Asset Management, has been renamed Julius Baer Wealth Management. The bank said that the rebranding illustrates its commitment to the Japanese market and its ambition of leveraging its strong international brand to achieve further growth. Julius Baer has held a 60% stake in the unit since 2013.

TFM Asset Management AG, the Julius Baer Group company focused on investment management services for Japanese high net worth individuals, has been renamed Julius Baer Wealth Management AG (JBWM). With this step, Julius Baer demonstrates its commitment to the Japanese market and leverages its strong international brand to achieve further growth.

Zurich/Tokyo, 21 January 2016 - Effective 24 December 2015, TFM Asset Management AG has completed its rebranding to Julius Baer Wealth Management AG (JBWM). Headquartered in Erlenbach near Zurich and with a branch in Tokyo, JBWM is a Switzerland- and Japan-registered independent asset management company, in which Julius Baer Group has held a 60% equity participation since 2013. The company holds investment management and investment advisory licences, both registered with the Japanese FSA, and concentrates predominantly on investment management services that are tailored to the specific needs of Japanese high net worth individuals.

Dr Wolfgang Humbert-Droz, Chairman of JBWM, commented: 'With the adoption of the Group's internationally renowned name and branding by JBWM, Julius Baer reconfirms its strong commitment to the Japanese market and its clients. Our Japan business has experienced significant growth in recent years and continues to offer promising business opportunities.'

Hirokazu Mikuniya, JBWM's Representative in Japan, added: 'We want to leverage the strong Julius Baer brand and raise awareness among our clientele of the excellent Swiss investment and service culture it represents. It is now an opportune moment to implement the name change, as we are at the same time making further investments in expanding our capabilities.'