Blinkx announces change of name
Online advertising company Blinkx Plc has changed its name to RhythmOne Plc. The move follows a restructuring at the company in the past year to concentrate on its core businesses. CEO S. Brian Mukherjee said that the new name "reflects our core focus on mobile, video and programmatic trading – the fastest growing segments within online advertising". The company's name will change to RhythmOne upon registration at Companies House and share trading in the new name will commence on 17 June. The LSE tradable instrument display mnemonic, TIDM, will change to RTHM.

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Blinkx Plc

16 June 2016

BLINKX PLC

CHANGE OF NAME AND TIDM

London, England and San Francisco, CA. - 16 June 2016 - blinkx plc ("blinkx" or "the Company") today announces that it will change its name from blinkx plc to RhythmOne plc.

This move follows a transformational year for blinkx, which undertook a broad restructuring to focus on its Core capabilities of mobile, video and programmatic trading - in line with key Industry trends. blinkx launched the RhythmOne brand in FY2015 as the Company's trade entity, encompassing the go-forward product strategy and commercial proposition for the Company. Transitioning to the new name aligns the Company's overarching brand with dominant commercial and Industry growth drivers.

CEO S. Brian Mukherjee said, "Our transition to the RhythmOne name comes at a pivotal and exciting time for the Company. It underscores the significant integration and transformation efforts we have undertaken and reflects our Core focus on mobile, video and programmatic trading - the fastest growing segments within online advertising. With a unique combination of technology, talent and relationships in place, RhythmOne is poised to scale both organic and inorganic growth as the Industry continues to evolve and consolidate. We are enthusiastic about the promise FY2017 holds, and the opportunity to make RhythmOne a stand-out leader in the digital advertising landscape."

The Company's name will change to RhythmOne plc upon registration at Companies House and trading in the Company's ordinary shares under the new name is anticipated to commence with effect from 17 June 2016. The Company's London Stock Exchange Tradable Instrument Display Mnemonic ("TIDM") will change to RTHM. The Company's ISIN and SEDOL numbers for the ordinary shares will remain unchanged.

The new web address (investor.rhythmone.com) will go live today.

For further information, please contact:

Analyst and Investor Contact Financial Media Contacts Dan Slivjanovski Edward Bridges/Charles RhythmOne plc Palmer FTI Consulting LLP (UK) 020 3727 1000 NOMAD and Joint Broker Joint Broker for blinkx for blinkx plc plc Christopher Wren Lorna Tilbian/Mark Lander/Nick Citigroup Global Markets Westlake Limited Numis Securities Limited (UK) 020 7986 9756 (UK) 020 7260 1000

About RhythmOne

RhythmOne is an online advertising company that connects digital audiences with brands through premium content across devices. Founded in 2004 as a pioneer of video search, RhythmOne works with advertisers, publishers and content providers to offer fully integrated, cross-screen advertising solutions that span desktop and mobile video, rich media, display, social and native formats. Through its fully integrated programmatic platform, RhythmMax, the Company represents inventory across owned, controlled and extended supply sources. The RhythmMax platform includes specialized brand safety technology, RhythmGuard, which combines leading third-party verification methodologies with proprietary filtering technology to ensure quality inventory in brand safe environments. RhythmOne's mission is to maximize return on spend by providing the most efficient and effective marketplace for digital advertising. The Company is headquartered in San Francisco, California with offices in the US, UK and Canada. For more information please visit www.rhythmone.com.

This information is provided by RNS

The company news service from the London Stock Exchange

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June 16, 2016 02:00 ET (06:00 GMT)