Westpac and Airbnb join forces to target home owners
After an initial exchange over Twitter, Westpac Bank and Airbnb Australia have teamed up to launch a new campaign targeted at Australian home owners. The campaign is called "Spare, Spare Room" and aims to help Australians with the home ownership process. However, both companies have refused to give any further details about the campaign or any products that may be offered. "Speaking to Australians in a digital environment during the peak home buying season is key to Westpac's marketing strategy and working with an innovative digital brand like Airbnb will allow us to reach [a] new audience," said Melanie Evans, General Manager, Service Revolution and Transformation at Westpac.   

Westpac Bank and Airbnb Australia's "bizarre" Twitter courtship will be consummated on Wednesday when the two companies launch a new campaign targeting Australian home owners.

The big four bank started bantering with Airbnb, the world's largest accommodation provider, late last week in a series of tweets asking about spare space, before saying a partnership between the two groups could be the start of a "promising relationship".

Westpac confirmed on Tuesday that Westpac and Airbnb are teaming up in a new campaign to help Australians into home ownership. Credit: Erin Jonasson

Tweets about mothers turning into interior designers and spare accommodation gave way to suggestions that there could be an "opportunity to scratch each other's backs".

Westpac confirmed on Tuesday that Westpac and Airbnb are teaming up in a new campaign to aid Australians with the home ownership process. The campaign, called "Spare, Spare Room" will be officially launched on Wednesday.