CSR linked to business sustainability
There is growing evidence to show that enterprises committed to Corporate Social Responsibility (CSR) are more likely to build a positive corporate image, nurture high employee commitment, cultivate customer loyalty, gain community popularity, be environmentally friendly, forge partnerships with government and, ultimately, reduce business risks. Research on corporate social performance has found that being responsible to stakeholders helps to strengthen enterprises' competitive advantage and financial performance. CSR provides a way for enterprises to achieve economic, social and environmental sustainability, the so-called triple bottom line. The three-pronged CSR business model is interactive and progressive, enabling it to guide enterprises to achieve business sustainability through continuous improvement.

Enterprises that are committed to corporate social responsibility are more likely to build a positive corporate image and reduce business risks. Photo: SCMP Pictures