Videos on Foursquare's Swarm app are found to be more engaging 
Videos running on Foursquare's Swarm app have been getting double the engagement of its standard in-app units, according to Steven Rosenblatt, president of Foursquare. Car manufacturer Jaguar and Tequila Herradura distillery are among the "handful of brands" who have used the medium. Foursquare's success with videos is being put down to "rich data resources" and location data. The video ad units are currently only available in the US and "limited" global markets.

Foursquare is currently running video ads on its Swarm app for Herradura Ultra, a Brown-Forman tequila brand made by the Tequila Herradura distillery in Mexico. Swarm users see the spots after they register a check-in at a location—for instance, Adweek first spotted the campaign in recent days after checking in at a Brooklyn barbeque joint, which would seem like a good place to target consumers with a tequila ad.