Google gets a new logo
Google has updated its logo, the company&rsquo;s first major branding update in&nbsp;16 years. The new logo also conforms with Alphabet, Google&rsquo;s new holding company. The logo change comes as Google evolves from its primary platform, a desktop PC. Google now operates across multiple platforms and the new logo is designed to work across all of these devices. Google has replaced its traditional blue &ldquo;g&rdquo; icon with a branded four coloured &ldquo;G&rdquo; to match the logo. This new logo demonstrates the direction that Google wants to move in across its platforms, making browsing &ldquo;simple, uncluttered, colourful and friendly&rdquo;.   
So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!



Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).



It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.

