Digital advertising now a $32bn industry
The Interactive Advertising Bureau reports that revenue from digital advertising reached $32.7bn in H1 2016, up 19% YoY, driven largely by search and mobile. Mobile accounted for 47% of internet revenue totalling $15.5bn, up 89% from $8.2bn, whilst search made up 50% of revenue, representing $16.3bn in ad spending. The retail industry generated 21% of total digital ad spend, whilst finance contributed 13% and automotive accounted for 12%.

According to a new report from the Interactive Advertising Bureau, revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase of 19 percent from $27.5 billion last year.

The IAB and PwC's half-year report tracked ad spending from January through June, comparing it to 2015.

In terms of the types of digital ads, mobile accounted for 47 percent of internet revenue, totaling $15.5 billion. That was up 89 percent from $8.2