Older people most responsive to Instagram ads
Older users are the most receptive to Instagram adverts, according to Influence.co, as Instagram's user base widens to include all age groups, said a report by the marketing tools provider. But while Instagram is still dominated by younger users, the age group most likely to search for products after seeing an ad is 65 to 74 year-olds, followed by those aged 45 to 54. Instagram's user base is also very brand conscious, with fashion, department stores and electronics/services ranking as the most influential on the platform, the report added.
Instagram has become essential to any digital marketing strategy. However, with the huge influx of users in recent years, it’s imperative that your marketing strategy take note of the shifting demographics at the visual social network. A report from Influence.co, a provider of influencer marketing tools, examines the performance of promoted posts to find out which were the most engaging and why.