Pinterest creates new measurement role to boost advertising efforts

The former head of quantitative ads research at Snapchat, Gunnard Johnson, has joined Pinterest in a specially created new role: Head of Measurement Science and Insights. Johnson is charged with further developing programmes rolled out earlier this year and boosting advertising return on investment.

Pinterest created the new role of head of measurement science and insights and filled it with Snapchat head of quantitative ads research Gunnard Johnson .

Prior to Snapchat, Johnson served as advertising research director for Google; senior vice president of marketing science at WPP’s TeamDetroit; and in customer-relationship management and customer insights roles at Andersen Consulting, which became Accenture.

Pinterest said in an email to SocialTimes that Johnson will build upon programs the social network launched this year, including studies with Millward Brown and Oracle Data Cloud.

Johnson—who has served on the boards of directors at the Advertising Research Foundation and the Interactive Advertising Bureau’s Mobile Center—will start at Pinterest Aug.