Malaysia's first insurance chatbot is launched
Malaysia has seen the introduction of its first insurance-focused chatbot. Dubbed "Ask Sara", the chatbot has been introduced by AIA and will be made available to the firm's agency force. The chatbot is aimed at improving relationships between the company and its customers. It has been programmed to answer up to 700 frequently asked questions the firm regularly fields.
AIA Bhd has broken new ground with the launch of Malaysia’s first insurance chatbot, “Ask Sara”.

The new artificial intelligence powered enquiry channel is currently available to AIA’s 14,000-strong agency force, also known as Life Planners, as part of the insurer’s continued efforts to enable its distributors to be more effective in their day-to-day business, particularly when it comes to servicing of customers.