Bux’s rolls out gamified trading app across more of Europe
Bux, the mobile equity trading game and broker, plans to open in Scandinavia and Belgium as part of a European-wide expansion. Launched in the UK and Netherlands two years ago, the app has already extended its footprint to include Germany and Austria and aims to cover the rest of Europe by the end of 2017. The start-up, which seems to have successfully bridged the gap between gaming and trading, has also made a number of upgrades to its app including several community features designed to foster multilateral trading communication between traders of varying skill levels.

BUX, a mobile equity trading game broker and widely used app in the UK and Netherlands, has welcomed its 500,000th user, amidst an announcement that it will be expanding to Northern Europe and Belgium, per a BUX statement.

Having launched just two years ago in the UK and Netherlands, BUX has already expanded to its area of operation to Germany and Austria in 2015. With its pool of users growing at a healthy rate, the group has already eyed an expansion across continental Europe. These sentiments were echoed by BUX’s CEO Nick Bortot, who stated: “Our target is to expand throughout the rest of Europe before the end of 2017. This milestone is an important step in the right direction.”

Nick Bortot, CEO, BUX

BUX has had success in its implementation of its market permeation, namely given its disruptive approach across financial markets in Europe. Its versatility and user-friendly interface has made it easy to assimilate across the Exchange Exchange An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv Read this Term trading community, making concession to user and communal experience in a bid to foster greater use and enjoyment from clients.

New Upgrades

The group’s clientele is relatively diverse - while the average age of retail brokerage customers is 45 years old, approximately 61% of BUX's users are aged 35 years or younger, while 78% of clients possess little to no trading experience. One of the main draws of BUX has been its ability to cater to millennials and novice traders, many of whom find BUX an ideal Bridge Bridge The bridge or liquidity bridge is an essential component for brokers that are enabling their clients to trade at interbank rates directly via a Prime Broker or a Prime-of-Prime (PoP). While market makers do not require a bridge in order to service its clients, brokers which are sending through orders to a liquidity provider or an electronic execution venue need a bridge to connect their trading platform to the interbank market.Bridges are used extensively in forex trading, specifically for Metat The bridge or liquidity bridge is an essential component for brokers that are enabling their clients to trade at interbank rates directly via a Prime Broker or a Prime-of-Prime (PoP). While market makers do not require a bridge in order to service its clients, brokers which are sending through orders to a liquidity provider or an electronic execution venue need a bridge to connect their trading platform to the interbank market.Bridges are used extensively in forex trading, specifically for Metat Read this Term into the trading realm that is often dominated by more experienced and professional traders.

In addition, BUX has also made a number of upgrades to its app, including several community features within the interface itself – BUX Battle was given an overhaul, while the group also rolled out BUX Chat Groups and BUX Channels, a portal to help foster multilateral trading communication between traders of varying skill levels.

“With BUX, we’re constantly experimenting with new app features, which are predominantly inspired by industries other than finance, like social, messaging and gaming. We believe that this is the only way to be truly innovative so that we’re not developing a ‘me-too’ financial product”, saidd Mr. Bortot.

"BUX is an interface and brand play: brokerage has become a commodity, so the main distinguishing factors are our interface and brand. We have a great and unique team of top notch mobile developers and designers - high quality mobile developers are extremely hard to find these days - who focus on the interface 100%, as we outsourced the whole backend (customer admin, trading, risk, legal, compliance) of the company to ayondo markets," he added in an exclusive statement to Finance Magnates.