Google puts its Accelerated Mobile Pages onto search, display ads
Google is adding landing pages accessed through display advertising and search to Accelerated Mobile Pages (AMP), its programme to speed up the mobile web. The internet search giant will run a beta test for AdWords advertisers that plugs the fast-loading pages into search ads. AMP will be featured in Google Display Network, which powers ads across 2 million websites. The programme will offer display ads that load five times faster than regular ads, Google said. The company also suggested that AMP pages will address advertisers' viewability concerns.
A couple of years ago, Google launched a program called Accelerated Mobile Pages, or AMP, to speed up the mobile web. Now, it wants to do the same with two of its most lucrative sources of revenue: search and display advertising.