Most common millennial insurance claims are jeans, bikes
Between 2015 to 2016, jeans were the most popular millennial insurance claim totalling $4.6m for 100,000 pairs, according to Enservio, a provider of contents claim management software including contents insurance data to carriers. Bikes came in second place, with 6,000 claims worth $1.4m, followed by trainers (10,000 pairs totalling $870,000), iPads (1,400 devices worth $550,000) and other tablets (900 devices amounting to $210,000).
If you had to name one demographic that’s currently rocking insurance, you probably wouldn’t say Gen X, the cohort that followed Baby Boomers.

No, the market-changing, industry-disrupting demographic that’s currently reinventing expectations and to some extent, insurance itself, is quite clearly millennials.