Snapchat is an ad dollar competitor to Facebook, Google: Sorrell
WPP CEO Sir Martin Sorrell views Snapchat as a competitor to advertising dollars spent on Google and Facebook, he said in an interview at Mobile World Congress. While Snap is Facebook's biggest threat, Google's competition comes from Amazon, according to Sorrell. He added that WPP contributed $90m to the app last year, while the company spent $5bn on Google ads and $1.7bn with Facebook. In 2017, Sorrell expects WPP's investment in Google to top $6bn and investment in Facebook to reach $2.5bn.

BARCELONA, SPAIN—As Snapchat gears up to go public tomorrow morning and start trading on the New York Stock Exchange, WPP chief Martin Sorrell sees the app as a legitimate competitor to Google and Facebook for its ad dollars.

During a keynote interview by CNBC’s Karen Tso at Mobile World Congress in Barcelona, the CEO covered a broad set of topics including how WPP slices up its media budgets across platforms, why he thinks Amazon is Google’s biggest competitor and what Trump’s “America First” vision means for business owners.

According