Study shows EVs still lack effective sales strategies
A new German study identifies the key reason why, with the exception of ﻿ Sweden and Netherlands, sales of electric vehicles remain at﻿ 1% of total car sales globally: ineffective marketing. According to the study, E-Mobility Index Q3 2015, "...The lack of coherent sales concepts is partly responsible for the weak sales figures. OEMs are not doing enough to win customers over to BEVs and PHEVs. Strategies are lacking for creating lasting incentives for dealers to sell low-emission vehicles."

Our Partners Julien Bourdiniere and Jiri Krivacek organize a Consumer and Retail Forum together with BDA Partners in Singapore on the topic of "Consumer 2030: Building on new foundations".

Interested to join the event? Please get in touch with Inga Korchagina .