BNP Paribas buys majority stake in Belgian robo-adviser Gambit
Paris-based banking group BNP Paribas has bought a majority stake in the Belgian robo-advisory specialist firm Gambit Financial Solutions. The company was launched in 2007 as a spin-off from the HEC - University of Liege, and its technology has been used by private and retail banks in Belgium, Luxembourg, France and Switzerland. Under the deal, Gambit will maintain its independence, but will become the preferred partner for robo-advisory solutions for BNP Paribas's retail and wealth management networks.
BNP Paribas has made a move into the robo-advisory sector, buying a majority stake in Belgian specialist Gambit Financial Solutions. Terms of the deal were not disclosed.

While Gambit will maintain its independence, it will become the preferred partner for robo-advisory solutions for BNP Paribas Group’s retail and wealth management networks.



Launched in 2007 as a spin-off from HEC - University of Liege, Gambit has seen its robo-advisory technology rolled out by private and retail banks in Belgium, Luxembourg, France and Switzerland.



The firm, which has a 50-strong team, has also recently launched a proprietary business-to-consumer robo-advisor called Birdee.



Frédéric Janbon, CEO, BNP Paribas Asset Management, says: "The partnership with one of the most advanced robo-advisory solutions available in the market is a key milestone in our digital transformation and marks our commitment to delivering quality investment solutions to our clients."