Facebook’s 1 billion daily mobile users push Q3 revenue to $4.5bn
On Wednesday, Facebook revealed its Q3 report, which showed it now reaches 1 billion users per day and has revenues of $4.5bn, a 41% YoY hike. Mobile advertising accounted for 78% of Facebook's total ad revenue, making $3.4bn in Q3, bolstered by 1.39 billion of the 1.55 billion users Facebook services each month accessing Facebook via mobile. In a Facebook post Mark Zuckerberg explained how Facebook's user base was growing adding that, "through Internet.org, more than 15 million people now have access to the opportunities of the internet who didn’t before." Unsurprisingly, video has also grown on the platform, following the launch of autoplay videos and Facebook’s dedicated video channel, which receives 8 billion daily video views.

Social network Facebook has, for the first time, revealed that it is now reaching 1bn daily users out of a total user base of 1.5bn people. The company reported Q3 revenues of $4.5bn.

As a result, Facebook reported a net income of $896m, up from $806m a year ago.

“We had a good quarter and got a lot done,” said Mark Zuckerberg, Facebook founder and CEO. “We’re focused on innovating and investing for the long term to serve our community and connect the entire world.”

The majority of Facebook’s Q3 revenues came from mobile advertising of US$3.4bn, which accounts for 78pc of Facebook’s total ad revenue compared with 66pc a year ago.\

Daily active users (DAUs) were 1.01bn on average during September 2014, out of which 894m were mobile daily users.

On a monthly basis, Facebook is now serving 1.55bn people, out of which 1.39bn accessed the social network by mobile.

Capital expenditure during the quarter was $780m and the company said it had over $15.8bn worth of cash in the bank.

The global Facebook community

In a Facebook post last night, Zuckerburg said: “Our community now has more than 1.55bn people, including more than 1bn people active every day. Through Internet.org, more than 15m people now have access to the opportunities of the internet who didn’t before.

“In the last three months, we’ve also announced our first aircraft to beam down internet access, our first satellite launch to deliver connectivity, an AI-powered digital assistant and our first Oculus virtual reality consumer release.

“Our community has a lot to be proud of.”

Facebook user image via Shutterstock