A 'significant amount' of app-install ads are fraudulent: Fetch
Japanese advertising and PR company Dentsu’s mobile agency, Fetch, has said that a “significant amount” of app-installed ads are fraudulent. Fetch has partnered with fraud-detection firm Forensiq to analyse clients’ mobile campaigns for app businesses such as Expedia, StubHub and eBay. Forensiq searches for patterns of automated clicks, installs and downloads that point to fraudulent activity. Fetch will not reveal how much of its media purchases are fraudulent, but hopes to reduce suspicious activity and receive refunds for Forensiq-proven frauds.
Only a couple of years ago, mobile advertising was thought to be fairly safe and protected from most forms of digital advertising fraud, but fraudsters continue to find new loopholes and more sophisticated tactics to infiltrate smartphone-sized ads.

Today Dentsu-owned Fetch—a mobile agency that has notably made its fortunes from app-install campaigns for big brands in recent years—is partnering with fraud-detection company Forensiq to analyze the mobile campaigns that it runs for clients that have big app businesses like Expedia, StubHub and eBay.