Pavegen teams up with Google for Pixel launch installation
Design firm Lucid Illusions and tech company Pavagen have joined forces with Google to create a Festival of Light installation in Berlin, celebrating the launch of Google's latest Pixel phone. A path equipped with Pavegen's "intelligent" pressure-sensitive tiles, connected to 176 LED cubes in a light wall designed by Lucid, allows visitors to interact with the installation by walking and dancing. Programmatic development was required to facilitate communication between the tiles and the cubes.

Lucid Illusions and Pavegen create an interactive installation for Google | In In Supplier News | By By Caroline Clift

To coincide with the launch of Google’s new Pixel phones, Lucid Illusions partnered with Pavegen to design and create a harvest walkway at Berlin’s Festival of Light.

As visitors walked, skipped and jumped along the path, their footsteps triggered the 176 LED cubes in Lucid’s light wall to react according to pressure, speed and location. Their journey was captured as a gif via Google’s newest pixel phone, housed in a photo pod, custom built by Lucid.

In addition to design and fabrication, Lucid worked closely with Pavegen to develop programming, which could talk to the intelligent tiles and produce a truly unique interactive brand experience.

Chris Carr, founder and director of Lucid Illusions, commented: “The Berlin project marks a key moment for Lucid following the delivery of a series of significant installations for clients including Google, Samsung and Adidas. We see this as a step to further designing and creating increasingly groundbreaking experiences.”

Lucid Illusions are known for producing creative event and experience builds, and the Google project follows a year working on boundary-pushing projects including Samsung’s 12 metre high Hypercube structure.

Carr added: “Working hand in hand with producers, agencies and brands, we’re designing and building highly immersive events and installations with which people can interact and experience on a multitude of levels. With a growing core team, 2018 is shaping up to be Lucid’s most exciting year to date with a range of exciting projects to share with you as they come to fruition over the next couple of months.”