46% of US financial advisers source new business from social media
Almost half of all US financial advisers sourced new business via social media in 2016, the highest percentage since such studies began seven years ago, according to a poll by American Century. The survey of 302 advisers found 46% won new clients from social media sites, with LinkedIn the most popular venue for picking up new customers. 
While social media continues to help advisors acquire new business, LinkedIn tops Facebook as advisors’ preferred platform to use for business — with 52% of advisors saying they’ve increased their visibility on LinkedIn.

That’s according to American Century’s just-released seventh annual financial professionals social media adoption study, which polled 302 financial advisors, brokers and registered investment advisors.

According to the study, 46% of advisors reported acquiring business this year via social media, which is up from 43% last year, Adam Sokolic, senior vice president of client marketing at American Century Investments, told ThinkAdvisor. “We have every reason to believe the number will only continue to increase each year just has it has in each of the seven years we have done the study.”

The study also found that 55% of financial professionals said they are more likely to do business with their social media connections.

(Related: These 6 Basic Financial Questions Baffled a Third of Americans)