Moving Mountains announce Ocado partnership
Plant-based meat alternative manufacturer Moving Mountains is partnering with online supermarket Ocado to sell its range of cook-at-home frozen food products. The Moving Mountains range offered by Ocado will include the iconic “bleeding” burger, previously only available in restaurants.
Consumers can now buy the Moving Mountains Mince, Meatballs and Sausage Burger on Ocado. The site will also stock the Moving Mountains iconic Burger, which until now has only been available at restaurants.

Signature Bleeding Burger

“We have partnered with Ocado to extend our cook-at-home range at a time when the nation needs more plant-based choices than ever,” ​said Simeon Van der Molen, founder, Moving Mountains.

“With the launch of our Moving Mountains Mince and Meatballs, alongside our Sausage Burger and the exclusive retail launch of our signature bleeding Burger, we are fulfilling our mission to make inspiring flexitarian cuisine available to home cooks across the nation.​

“This exciting partnership with Ocado allows Moving Mountains to support UK consumers’ plant-based journeys every day, offering more flexitarian choice than ever and delivered directly to their doors.”​

Juliet Hall, buyer, Ocado ​added it was delighted to partner with Moving Mountains and said as consumers gain more awareness of plant-based alternatives that can be easily incorporated into their home cooked meals, Moving Mountains provides a delicious product for customers looking for healthy, flexitarian cooking inspiration.

Ingredients

The Moving Mountains Mince is made with plant-based ingredients, such as oyster mushrooms, onion, coconut oil and pea protein, which cooks in 10 minutes after defrosting, providing the same meaty taste, texture and adaptability as beef mince.

The Moving Mountains Meatballs are made from 100% plant-based ingredients, including rice, oats, oyster mushrooms, coconut oil, pea protein and beetroot. The Meatballs can be baked from frozen in 20 minutes or pan-fried in 10 minutes.

The Moving Mountains Bleeding Burger is now available for home cooking. Institutions like Hard Rock Cafe and Planet Hollywood are among the 3,000 outlets serving the burger nationwide. The burger is also distributor, Brakes Foodservice’s, best-selling burger, outselling its Beef and Vegetarian offerings

The Burger is made from 100% plant meat, and when cooked, bleeds through the middle – with beetroot juice instead of animal blood.

The Moving Mountains Sausage Burger​ is made from a combination of oyster mushrooms, pea and wheat protein, and combines the look and texture of a traditional sausage patty with the taste of pork. The 4oz burger can be cooked in 12 minutes from frozen in a frying pan.