Ola launches subscription and pilot luxury vehicle services in Mumbai
Indian ride-hailing app, Ola, is trialling a new service called “Ola Lux”, a luxury offering thus far only available in Mumbai. The luxury fleet will offer vehicles from Mercedes, Audi, BMW, and Honda, with all vehicles enhanced with Wifi and live tracking. The firm has also announced the launch of a subscription-based service called Ola Exclusive, which will allow quarterly, monthly and weekly billing cycles, as part of its attempt to win customer loyalty as Uber continues to grow in India.

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Ola Lux

After affordable travel, online taxi hailing app Ola has launched '', a luxury offering for in-city travel. The service is currently available in South Mumbai only, but the company plans to launch it in other parts of the city before taking it across the country.The fleet to be offered in this category includes luxury sedans like Jaguar, Mercedes, Audi, BMW, Toyota Fortuner and Honda Accord, among others. The minimum fare is Rs 200 and Rs 19 per/km post that, Ola said. A ride time charge of Rs 2 per minute will also be applicable."Ola has always focused on providing superior in-cab experience, and choices to suit the need, usage occasion and mood of its customers. Ola Lux is an offering in that direction, at the high end," said Raghuvesh Sarup , Head of Categories and Chief Marketing Officer at Ola said.Ola Lux will have features like SOS buttons, AutoConnect Wifi and live tracking.