Pinterest jumps on the video advertising bandwagon
Pinterest is following in Facebook, YouTube, Twitter and Snapchat's footsteps by launching video ads for advertisers, with third-party metrics available as standard. Pinterest has signed deals with Moat and Nielsen to offer transparency, although it has yet to undergo a full-blown audit from the Media Rating Council. Internal data from the San Francisco-based site revealed 75% of consumers say they’re likely to watch videos with topics that interest them, while 80% of users watching Pinterest videos said they helped teach them something.

A year after tests with advertisers began, Pinterest is rolling out video ads to all advertisers targeted for both search results and feeds.

Pinterest joins a growing number of companies including Facebook, YouTube, Twitter and Snapchat that are gunning for lucrative video dollars. But while marketers have scrutinized measurement and inaccurate stats and platforms have rushed to keep pace, Pinterest is hoping to side-step at least some of the initial measurement issues by inking deals with Moat and Nielsen that allow marketers to vet metrics through third parties.

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