Student engagement and motivation app raises $3.4m of funding
Student engagement app Motimatic has raised $3.4m in a series A funding round overseen by New Markets Venture Partners and University Ventures. The funding will be invested in research into behavioural science and to continue development of the robo-motivator. The support system provides motivational messages and reminders to keep students engaged, in place of the commercial messages they would more usually receive, and reaches more than 10,000 students. The start-up had previously held a seed round in spring 2016, raising $650,000 to reach a total fund amount of $4.05m.

AUTOMATED MOTIVATION: Why read an ad when you can be inspired with motivational language?Motimatic, an automatic motivational support system, has secured $3.4 million in a Series A funding round led by University Ventures and New Markets Venture Partners. CEO and cofounder Alan Tripp says the money will be used to invest in behavioral science research and further develop the company’s robo-motivator, along with expanding Motimatic’s marketing and sales departments.

Founded in 2015, the San Francisco-based startup works with higher-ed institutions by buying and replacing commercial messages students might encounter on social media feeds like Facebook, Instagram or Twitter with motivational messages and academic reminders to order to boost student engagement and retention.

According to a company announcement, Motimatic recently added seven new university partners and currently reaches more than 10,000 students. The company previously raised $650,000 in a seed round in Spring 2016, bringing the company’s total funding to $4.05 million.