Digital marketing firm Gravity4 acquires ad2one to expand in Asia-Pacific

US digital marketing firm, Gravity4, has recently acquired ad2one's divisions in Australia and New Zealand in order to expand into the Asia-Pacific. The deal marks the company's 15th acquisition and according to Kevin Huang, Hong Kong Managing Director for Gravity4's Asia-Pacific operations, Gravity4 is now on track to become the largest independent operator of premium digital advertising platform in Asia by revenue. This is a clever move by Gravity4, as eMarketer predicts that digital advertising spend in the Asia-Pacific region is set to increase 22% this year to reach $69.38bn.    

Kevin Huang, the Hong Kong-based managing director for Gravity4’s Asia-Pacific operations, says advertisers are increasingly relying on digital channels. Photo: Jonathan Wong