Chatbot created by Shake Shack can answer 300 questions
US fast food chain Shake Shack has launched a chatbot capable of answering up to 300 questions on Facebook Messenger and Twitter Direct Message, as it seeks to expand its audience on the social media sites. The bot, which was developed over four months through conversational intelligence platform Conversable, cannot take orders yet, though the company said it's looking for ways to add that functionality in an imitation of similar bots launched by Pizza Hut, Papa John’s and Denny’s.

Shake Shack has launched a chatbot that will answer customers’ most burning questions, such as whether their local Shake Shack is open at 10 p.m. or if its burger patties are organic.

The chain rolled out the chatbot to Facebook Messenger and Twitter Direct Message. It can answer the 300 most-asked questions by customers. The goal, said Phil Crawford, vp of information technology at Shake Shack, is to extend the brand to wider audiences on Facebook and Twitter.