Sinclair Sinclair appoints Threepipe to lead its digital transformation
Sinclair Pharma has appointed London-based communications agency Threepipe to create digital platforms to market its global range of dermatological products. The marketing platforms will deliver premium services to customers in the highly-regulated pharmaceutical market, said Dave Baldwin, global digital manager at Sinclair Pharma. Threepipe will also promote Sinclair College, the company's certification process for prescribing doctors.

Threepipe has been appointed by medical aesthetics firm Sinclair Pharma to lead its digital transformation as it aims to sustain and improve its global growth.

The London, UK-based comms agency will be responsible for digital build and marketing of Sinclair Pharma’s range of dermatological products to physicians and consumers across global territories.

Farhad Koodoruth, co-founder of Threepipe, said: “Sinclair Pharma is a highly innovative and ambitious business and we have created a digitally focussed marketing platform that will deliver profitable growth.”

Additionally Threepipe will promote Sinclair College, which delivers a certification process for all prescribing physicians and will be creating a supporting programme designed to drive lead generation multiple channels.

Dave Baldwin, global digital marketing manager for Sinclair Pharma, said: “We have been impressed with Threepipe’s strategic approach at both a global and local market level.

“The platforms we are developing are firmly focused on delivering high quality services to our customers in what is a complex market with high regulatory control.

“I’m excited to continue this digital transformation together.”