Sky's AdSmart holds 50% of viewers with tailored ads
Sky's AdSmart technology has achieved its goal, as 50% of viewers are now more likely to watched one of the tailored ads. Channel swapping during Sky AdSmart ads is now 48% less frequent compared to during normal ads. The technology allows for better audience targeting, as it can push different ads out to different viewers of the same programme.   

Sky’s AdSmart technology is proving highly successful according to new figures released by Sky Media which revealed viewers were 50 per cent more likely to watch one of tailored ads.

The technology which launched in January last year allows advertisers to show different ads to different households watching the same programme, allowing for better targeted ads.