Sourcepoint forms strategy to help publishers against ad-blocking

Sourcepoint has announced a strategy that it says can save publishers from ad-blocking software. The company believes publishers need to make consumers aware that advertisements subsidise the cost of their content consumption, then publishers must begin to ask consumer permission to show advertisements, enhancing the relationship between publishers and users. The company hopes to reach a stage where it is able to provide a service that will allow publishers to offer multiple experiences to users, in which the users are able to choose to pay for content through custom advertising, standard advertising, macro payments or micro payments.

CANNES, France—Ben Barokas, founder and CEO of publishing software company Sourcepoint, rode a bicycle 40 miles before kicking off his day on the French Riviera and speaking with Adweek. Hey, if you're one of the guys who's supposedly going to save the digital advertising industry from ad blockers, you can't be short on effort.

Barokas' company is only a year old, but it's garnered many broadcast and cable TV clients in the U.S.