Advertising on Instagram is better than on Facebook

Nanigans, a Facebook Marketing Partner and member of Instagram's Partner Program, has collected data from both the platforms to analyse the how advertising compares on the two. The data found that click-through rates (CTRs) were the same on both platforms at 0.9%, however ad costs varied. The quickest to adopt Instagram advertising into their campaigns has been the gaming and e-commerce industries, where they have received higher CTRs. The data also found that mobile app install ad performance was better on Instagram compared to Facebook.  

How does advertising on Instagram compare with advertising on its parent company, Facebook?

Nanigans, a Facebook Marketing Partner and member of the Instagram Partner Program, analyzed data from its clients that advertise on both social networks, from Aug. 1 through Oct. 31.

Nanigans found that click-through rates were very similar, while ad costs varied by industry, and the company added that some three months after Instagram ads were made widely available, more than 30 percent of its direct-response customer base began to use the platform.

The gaming and e-commerce industries have been the quickest to adopt Instagram advertising, according to Nanigans, with e-commerce campaigns generating slightly higher CTRs, while prices trended higher for gaming advertisers.

Nanigans