Half of ad impressions served to Microsoft were 'non human': FraudLogix
Around half of ad impressions served to Microsoft's Internet Explorer were "non-human" traffic, according to a study by fraud-detection firm FraudLogix. The company analysed a sample of 135 million individual online ad impressions during a seven-day period in July. Google’s Chrome browser fared slightly better with non-human ad impressions amounting to 20.5%.
Wall Street Journal, Friday, September 2, 2016 8:31 AM

Ad fraud activity is highest on certain browsers made by Microsoft Corp. and Alphabet Inc.'s Google, according to research by ad fraud detection company FraudLogix as reported in the Wall Street Journal. To conduct its research, FraudLogix examined a sample of 135 million individual online ad impressions over a seven-day period in July, and analyzed the browsers to which the ads were served. The company also tracked the portion of those ads its technology deemed as delivered to “non-human” or “bot” traffic. "The browsers in which the most fraudulent impressions loaded were versions of Microsoft’s Internet Explorer browser and Google’s Chrome browser, the study found. Some 50% of impressions served to Internet Explorer over the course of the study were to “non-human” traffic, FraudLogix said, compared with 20.5% of impressions served to Google’s Chrome browser."

advertisement advertisement

Read the whole story at Wall Street Journal »