8,000+ customers benefit from Argos Beginners’ Internet Workshops
Argos’ innovative ‘Beginners’ Internet Workshops’ have paid off, as Q1 online sales rose by 16%, making up 49% of total sales. The workshops gave more than 8,000 people, who “lacked digital skills” the chance to have online training and be given a free tablet as an incentive to continue using the web to shop. ‘Drop-in Zones’ in branches of Argos stores also offered on-the-spot support to customers who had queries. 

Argos has released its quarterly financial results for the 13 weeks ending May 28, revealing that almost half of its sales now take place online. Total sales including new openings rose 2.6 per cent to reach £868 million.



Online sales rose by 16 per cent during the first quarter, now accounting for 49 per cent of total sales. Argos completed 120 million transactions through online and mobile channels, supported by a network of 845 stores.



The retailer has also built on the success of the Argos Beginners’ Internet Workshops, which gave more than 8,000 consumers who lacked digital skills the opportunity to go through online training and receive a free tablet. New in-branch ‘Drop in Zones’ allowed customers to visit a store to ask questions and receive the internet training.



John Walden, chief executive of Home Retail – the parent company of Argos – commented: “Internet sales grew 16 per cent during the quarter, which is our strongest quarterly digital sales growth for over three years. Digital sales accounted for almost 50 per cent of total Argos sales in the quarter, including mobile commerce which now represents almost 30 per cent of sales.”

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