How Advertisers Are Getting on Board With Imgur, a Pinterest for the Millennial Male
Image sharing community, Imgur, is the latest company experimenting how it can become a legitimate advertising player. After running some beta tests with companies like eBay, the company plans to roll out its promoted posts this summer. The site has over 150 million monthly active users, 75% of whom are under 35, and Imgur has the highest composition of millennial males compared to any other mass-reach community. Imgur's users are typically commercially sceptic so the site is working to slowly introduce sponsored posts and branded submissions, that fit well within the community.&nbsp;
Here's the story of another Web destination popular with a hardcore audience of millennials but struggling with the question of how to introduce digital advertising to users critical of almost anything corporate. We've seen it play out time and again, and now it's Imgur's turn to make the jump from a free-for-all community to a legitimate Web advertising player.

The startup is taking its promoted posts out of beta this summer after a few test runs with brands like eBay.

Imgur is a kind of Reddit for images, where people post photos, GIFs and memes, and the ones with the most votes rise to the top.