New hashtag draws attention to racial bias amongst AirBnB users

A Chicago-based business consultant has launched the hastag, #AirBnBWhileBlack, to draw attention to possible racial discrimination by AirBnB users. Quirtina Crittenden, who is African-American, noticed that she was frequently declined by hosts even when accommodation was listed as available. Crittenden altered her profile photograph from a self-portrait to an image of a city and changed her name to ‘Tina’. After such changes, Crittenden’s requests were no longer declined. A study from Harvard Business School earlier this year found that requests from individuals with African-American names were 16% less likely to be accepted compared to requests from those with ‘white’ names. People of colour also earned less money when renting accommodation than white people. Many white hosts also chose to lose money rather than rent to a person of colour.

A trending social media hashtag has highlighted experiences of possible racial bias by users of the AirBnB rental app.

Quirtina Crittenden, a 23-year-old business consultant living in Chicago, who is African-American, started the hashtag #AirBnBWhileBlack after noting how often she was declined by hosts when seeking a place to rent – even when the apartments advertised appeared to be available.

“The hosts would always come up with excuses like, ‘oh, someone actually just booked it’ or ‘oh, some of my regulars are coming in town, and they’re going to stay there,’” Crittenden said in an NPR interview.

“But I got suspicious when I would check back days later and see that those dates were still available.”

😩😩😂😂 crazy RT @_GSelden: #AirbnbWhileBlack made a fake profile as a white guy and was accepted immediately. pic.twitter.com/h9YFKLNfTI — hamilton porter (@QUE_REALigion) May 5, 2016

AirBnB users have both a photograph and name as part of their profiles. After Crittenden created the hashtag, many other people of colour have described similar experiences.

As an experiment, Crittenden changed her photograph from a self-portrait to one of a generic cityscape, and shortened her first name from “Quirtina” to “Tina”. She found that her requests to rent were then accepted.

“Ever since I changed my name and my photo, I’ve never had any issues,” Crittenden said.

Earlier this year, Harvard Business School researchers ran an experiment (PDF) exploring racial discrimination in what has become known as the “sharing economy”.

The study found that, on the AirBnB platform, “requests from guests with distinctively African-American names are roughly 16% less likely to be accepted than identical guests with distinctively white names”.



The investigation targeted around 6,4000 AirBnB listings in five US cities (Los Angeles, Dallas, Baltimore, St Louis and Washington). The guest accounts created in the experiment were identical apart from the differences in what the researchers considered names to fit stereotypical ideas of race.



For instance: Tamika, a female name the researchers considered to be African-American sounding, received the most positive responses for African-American sounding female names. But Tamika had fewer positive responses than the least popular apparent white-sounding name tested (in this case, Kristen). The same pattern was true for male names.

Not only this, but the study also showed that people of colour earned less money when renting out their properties than white people. In addition, white hosts seemed willing to lose out on money rather than rent a property to a person of colour, whether indicated by profile picture or assumed on the basis of an individual’s name.

AirBnB’s head of diversity and belonging, David King, said: “We recognise that bias and discrimination present significant challenges, and we are taking steps to address them. Profile photos are an important part of our community and are one of the many tools that help hosts and guests connect with one another. We welcome the opportunity to work with anyone that can help us reduce potential discrimination in the Airbnb community.”