text: AOL Europe forms online advertising agency . HANOVER , Germany 1996-08-27 The joint venture between America Online ( AOL ) and Bertelsmann AG has formed a new company to sell advertising space on AOL in Europe , a Bertelsmann official said on Tuesday . The new company is called AdOn GmbH and is located in Hamburg , Bernd Schiphorst , president and chief operating officer of Bertelsmann 's New Media business division said on the sidelines of an AOL news conference at the CeBIT Home consumer electronics fair in Hanover . Jan Buettner , managing director of AOL Germany , said AdOn was in the formation phase and would " get off the ground next year , bringing in advertising from around Europe . " He would give no forecasts on advertising revenue . AOL is the leading global commercial online service with some six million subscribers worldwide . It has around 200,000 subscribers in Europe , with two thirds of that number in Germany alone . In Europe , the service is available in Germany , France and Britain . It will be available in Austria and Switzerland later this year and in Scandanavia and the Benelux countries next year . -- William Boston , CeBIT newsroom , 0172 6736510