age generation segments
Generation X is an estimated 50 million strong. Most demographers agree that GenXers were born between 1964 and 1984 — putting them between the ages of 26 and 46. This generation is often referred to as “baby busters,” as they are attributed to a rapid decline in birth rates after the Baby Boomers. Moreover, Gen X is a highly educated and sophisticated group — with more than 60% of the population having attended higher education institutions. Examining Generation X: Stats, Demographics, Segments, Predictions. Sergey Brin, Quentin Tarantino and Jon Stewart are among many Gen X luminaries pushing the limits, re-shaping corporate culture, re-thinking film and revolutionizing comedy. Comparing Millennials to Other Generations. Our interactive graphic compares the generations today and in the years that each generation was young (ages 18 to 33) to demonstrate this sea change in the activities and experiences of young adults that has occurred over the past 50 years. Segmentation, Demographics and Behavior. Segmentation, Demographics and Behavior. Segmentation is the process of breaking down the intended product market into manageable groups; it can be broken down by: Behavior. Needs—economic, functional, psychological, social. Benefits–quality, service, economy, convenience, speed. RESTON, VA. January 22, 2007 – comScore Networks, a leader in measuring the digital age, today released a study of wireless consumer segments, the second in a two-part series that analyzes trends in the wireless industry. According to Wikipedia, a generation is defined as a cohort of people born within a similar span of time (15 years at the upper end) who share a comparable age and life stage and who were shaped by a particular span of time (events, trends and developments).. Now, on to the generational marketing strategies. The Cellular Generation – Ages 18 to 24, these young adults grew up with cell phone awareness, experiencing cell phones as a part of their everyday lives. Transitioners – Ages 25 to 34, these people fall in between two distinct groups: those who grew up with cell phone knowledge and those who did not. Consumers in the 18-to-24 Age Segment View Cell Phones as Multi-Functional Accessories; Crave Advanced Features and Personalization Options. Wireless Users in the 25-to-34 Age Segment Most Likely to Access the Internet via Their Cell Phones. comScore Networks Releases Wireless Consumer Segmentation Analysis. Gen X is the smallest generation, born between 1965 and 1980 and often referred to as the bridge between Millennials and Baby Boomers. Gen Xers are now juggling child care, homeownership, and reaching the peak of their careers. Family Support in Graying Societies. America is turning gray, with the share of people ages 65 and older expected to rise more than 50% by 2050 – a trend that may burden more families. But Germany and Italy are already there, with a fifth of their population in that age range.
The ages group between 26 and 46 comes under Generation X and the age group between 18 and 24 comes under Cellular Generation.