about __________ of all mobile-ad spending is spent on search ads
The mobile ad spending pie is set to reach $100 billion next year, according to a report by eMarketer. This figure is more than a 400% increase from 2013, and it will likely double to nearly $200 billion between 2016 and 2019, accounting for more than a quarter of all media ad spending worldwide. Here are some of the key takeaways from the report: 1  Mobile will be the fastest-growing advertising channel and buoy spending on each of the digital formats. US mobile ad revenue will rise by a 26.5% CAGR through of 2020. 2  Digital video ad spending is rising faster than search and display. While still behind desktop ad spending for now, mobile ad spend is projected to surpass desktop ad spend by the end of 2016, when it is expected to balloon to $40.5 billion. By 2019 mobile ad spend should reach $65.87 billion when it will make up 72% of total digital advertising spend. Mobile will be the fastest-growing advertising channel and buoy spending on each of the digital formats. US mobile ad revenue will rise by a 26.5% CAGR through of 2020. Digital video ad spending is rising faster than search and display. US digital video ad revenue will rise by a CAGR of 21.9% through 2020. In the U.S. — disporportionately the largest single ad market — digital in 2013 will account for 21.8% of all ad spend ($109.7 billion), up from 19% the year before. Meanwhile, mobile remains a solid minority of activity: in the U.S., mobile ads will account for 3.7% of all ad spend ($6.2 billion). Global ad spend in 2013 will see steady growth of 3.5% to reach $503 billion by the end of the year, and the amount going into internet advertising will continue to get larger, according to figures out today from Publicis-owned ad agency ZenithOptimedia. When it comes to what is driving the most growth in advertising at the moment, mobile continues to lead the way, growing by 81% this year in the U.S. market, with that rate slowing down to 61% in 2014 and 53% in 2015, when mobile will make up 8.4% of ad spend. U.S. mobile ad spending is expected to reach $40.2 billion by 2016, and spending in China is expected to rise to $22.1 billion in the same timeframe. This year will bring big changes for China's mobile ad spending, which is set to nearly double from $7.5 billion in 2014 to $14 billion in 2015. The increase in China's ad spending could correlate with its number of mobile users -- next year, a fourth of the world's estimated 2 billion smartphone users will be in China. Mobile search will overtake desktop search ad revenue by 2019. Mobile search ad spend will rise by a 25.2% CAGR, while desktop search ad revenue will decline during the same period. Mobile display ads, including banners, rich media, and sponsorships, will overtake desktop display-related spending even earlier, in 2017. With users already spending more time online via apps than either mobile or desktop web, it is little surprise that in-app advertising spend already surpasses mobile web spend. From 2013 to 2014 eMarketer reported an 80% increase in mobile ad spend (from $10.67 billion to $19.15 billion).
In 2016 it is expected to balloon to $40.5 billion and by 2019 spend should reach $65.87 billion.