ad yield definition
Yield Management… For Marketing? From an advertiser perspective, yield management is the ideal model: place the right ad in the right program against the right target at the right price. In concept, it’s the same as selling airline seats, but on the buy side. What is the 'Dividend Yield'. A financial ratio that indicates how much a company pays out in dividends each year relative to its share price. Dividend yield is represented as a percentage and can be calculated by dividing the dollar value of dividends paid in a given year per share of stock held by the dollar value of one share of stock. Yield management is an approach to maximizing revenue when a business has a fixed, perishable resource and can segment customers into groups willing to pay different prices for the same resource. In airlines, a seat is “perishable” as the revenue potential disappears once the flight has flown. What is a 'Yield'. The yield is the income return on an investment, such as the interest or dividends received from holding a particular security. The yield is usually expressed as an annual percentage rate based on the investment's cost, current market value or face value. yield verb (PRODUCE) C2 [ T ] to supply or produce something positive such as a profit, an amount of food or information: an attempt to yield increased profits. The investigation yielded some unexpected results. Favourable weather yielded a good crop. Definition of Tracking Cookies. Tracking cookies monitor your Internet habits, often to show you relevant ads. A cookie, in computer terms, is a small data file that stores information on your computer. When this information is used to record the movements your computer makes throughout one or more websites, it is called a tracking cookie, because it tracks your pathways from one page to another. yield verb (PRODUCE) 1  C2 [ T ] to supply or produce something positive such as a profit, an amount of food or information: › [ 2  I or T ] to give up the control of or responsibility for something, often because you have been forced to: › [ 3  I ] formal to bend or break under pressure: Loading the player... The yield is the income return on an investment, such as the interest or dividends received from holding a particular security. The yield is usually expressed as an annual percentage rate based on the investment's cost, current market value or face value. Trailing 12 Month Yield. Trailing 12 Month Yield (%) is the percentage income your portfolio returned over the past 12 months. It is calculated by taking the weighted average of the yields of the stocks and funds that compose the portfolio. Dividend yield for the underlying stocks and funds is calculated by dividing the total dollar amount the security paid out as income to shareholders by the share price. yield management. Definition. The process of examining and factoring in consumer behavior to achieve the maximum amount of profit from a perishable good. Consumer behavior is examined to determine the correct price level to make the item enticing to the consumer.
The yield is the income return on an investment, such as the interest or dividends received from holding a particular security.