agenda setting definition
Agenda Setting as defined in Mass Media, Mass Culture is the process whereby the mass media determine what we think and worry about. Walter Lippmann, a journalist first observed this function, in the 1920 s. Accessibility-based explanation of agenda-setting is also applied to second-level agenda-setting. That is, transferring the salience of issue attributes (i.e., second-level agenda-setting) is a function of accessibility. The common assumption of agenda-setting is that the ability of the media to influence the visibility of events in the public mind has been apart of our culture for almost half a century. Therefore the concept of agenda setting in our society is for the press to selectively choose what we see or hear in the media. an independent organization established by interest groups, political candidates, and people who hold office. PACs serve to raise and contribute money to the political campaigns of individuals whose platforms agree with the aims of the PAC. The media then uses gatekeeping and agenda setting to control our access to news, information, and entertainment (Wilson 14). Gatekeeping is a series of checkpoints that the news has to go through before it gets to the public. Speaker of the House. decides who willbe recognized to speak-rules whether motions are relevant to the business at hand; decides which bills where the bills will go (committees)-influencial as to what bills are brought up for a vote-appoints members to special and select committees. Agenda setting occurs through a cognitive process known as  accessibility .. Accessibility implies that the more frequently and prominently the news media cover an issue, the more instances of that issue become accessible in audience's memories. Thus setting an agenda refers to the effect of the media agenda on society, transfer of the media agenda to the public agenda, while building an agenda includes some degree of reciprocity between the mass media and society where both media and public agendas influence public policy. DIES-sits on desk-10 days go past-Congress adjourns within the 10 days.   . 1921) to prepare estimates of how much will be spent by federal agencies, to negotiate and to make that legislative proposals of these other departments jive with the president's program. There is a debate over whether framing theory should be subsumed within agenda-setting as second-level agenda-setting.. McCombs, Shaw, Weaver and colleagues generally argue that framing is a part of agenda-setting that operates as a second-level or secondary effect.
It refers to the effect of the media agenda on society, transfer of the media agenda to the public agenda, while building an agenda includes some degree of reciprocity between the mass media and society where both media and public agendas influence public policy.