age percentage of grocery shoppers
The researchers found that certain traits of shoppers, including age, income and their particular shopping style, have a greater effect on making unplanned purchases than does the store or environment. In other words, Bell says, “the differences are based on who they are rather than what they’re exposed to. From Macro Trends to Eating and Food Shopping Today. The current state of the food retailing sector is a reflection of long‐term fundamental changes in. the way Americans eat and procure food. • Today’s eating and shopping behaviors are inexorably linked and exist within the context of modern food. For example, 16.6% of Wal-Mart's grocery shoppers are 18 to 24 years old, compared to 15.8% five years ago, representing a 5% increase in the percent of its grocery shoppers who are between 18 and 24 years of age. The percent of Wal-Mart grocery shoppers who are 25 to 44 years old has increased by 15% during the same time period. Among its grocery shopper base in 2010, 50.1% are 25 to 44, compared to 43.3% in 2006. In his 1999 book Why We Buy: The Science of Shopping, psychologist and market researcher Paco Underhill described supermarkets “as places of high impulse buying…. Fully 60% to 70% of purchases there were unplanned, grocery industry studies have shown us.”. Grocery Shopping Trends 2014. Overview. 2. © 2014 The Hartman Group, Inc. Introduction. In 2014, FMI supplemented its year‐over‐year survey research perspective with a cultural lens, interviewing. Americansintheir homes andwhileshopping, drawinguponanaccumulationofethnographicresearch. into US food consumption and consumers. But because a smaller percentage of shoppers are doing much of the impulse buying, the average number of unplanned purchases stays low. More telling data about what makes shoppers behave as they do came from correlating 32 variables with the fact that the majority of all shopping trips include no unplanned purchasing. • 5 in‐depth, one‐on‐one interviews with 5 consumers in. the Seattle area, with 3‐hour tours of home kitchens, eating and food‐storage areas, and shop‐along. interviews in frequented food retail locations. • Group interview with 5 participants. • 10 additional consumers from around the US, who. 80 percent of grocery stores employ fewer than 50 workers. In 2009 Number of supermarkets($2 million or more in annual sales) 35,612. In 2008, there were approximately 85,200 grocery stores, of which approximately 25,900 were convenience stores. Presently, more than half of Wal-Mart's grocery shoppers earn less than $50,000 in household income, while nearly one in five shoppers earn less than $25,000. Furthermore, the study reveals an increase in the percent of shoppers who are in the younger demographic age groups.
50.1% are 25 to 44 of age.