 why content marketing 
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Content Marketing: A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience-with the objective of driving a profitable customer action. Content Marketing is a strategy that some brands hit the mark with while others fall flat. And that is why content marketing is the way to go! With content marketing you have one job, create the best content you can and then let Google and the other search engines bring your audience to you. Don’t get me wrong, there is more to it than that. Much more. And that is why content marketing is the way to go! With content marketing you have one job, create the best content you can and then let Google and the other search engines bring your audience to you. Don’t get me wrong, there is more to it than that. Content marketing is using relevant and valuable information to attract potential customers to you. This information will not only attract but, if done correctly, will engage your target audience and drive profitable action to your business. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. A Layman's Definition of Content Marketing. Content marketing is a way for a business owner to educate your customers and potential customers about your products and services, says Patel. 1 Content marketing enables you to show your 360° brand through the use of text, images, video and audio. 2  Attract prospects and customers. 3  Research shows that customers don’t trust advertising. 4  Content marketing eliminates the sell, sell, sell that makes your promotions sound like a used car salesman. One of the most effective new marketing approaches out there is content marketing. According to the Content Marketing Institute, over 85 percent of brands use it, but less than half believe they're good at it. In many ways, content marketing is even more important for small businesses. With content marketing you have one job, create the best content you can and then let Google and the other search engines bring your audience to you. Don’t get me wrong, there is more to it than that.
A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience-with the objective of driving a profitable customer action.