How to Write a Subscription Cancellation Email for SaaS. Below are some key tips to crafting cancellation messages, including an email template that you can totally steal for yourself. So many subscription cancellation emails consist of little more than “sorry to see you go.” Here’s the reality, though: cancellations aren’t the time to be all woe-is-me.  As a result of thumb, here are four things any subscription cancellation email should accomplish (hint: it’s more than saying “sorry”): That’s it.  This four-part formula is standard for most SaaS companies, and based on it, we can put together a quick subscription cancellation email template below: Hi [customer name], First of all, we appreciate you being part of the [company name] community. As per your request, your subscription has been canceled. The good news is that your account will be active until [date] and you can still access [feature] in the meantime. We’d like to learn the reason behind your cancellation so we can better serve our customers (and hopefully you!) in the future [+link to survey, form, etc]. Thanks The goal here is to suggest some sort of next step with your customers rather than just wave goodbye or apologize.  Proactive, actionable messages signal that you're still open to working with customers and actually value their opinions. This is obviously preferable to slamming the door on your cancellations by sending a lifeless autoresponder.   The takeaway here? Learn what’s going on with your customers before letting them slip away. For every subscription cancellation email you send, follow-ups and confirmations should follow. Many SaaS companies unfortunately fail to do so, leaving plenty of money on the table as a result.  Related Read: 5 Winback Email Examples SaaS Customers Can't Resist (Plus, Templates)  Here’s another example from ContentKing: This approach makes your messages feel like they were written by individuals, not part of a company-wide blast.  Likewise, this encourages you to curate more authentic, off-the-cuff feedback that you might not get from a cancellation survey.  See how that works? 
[INST] How to Write a Subscription Cancellation Email for SaaS [/INST]
 Below are some key tips to crafting cancellation messages, including an email template that you can totally steal for yourself. So many subscription cancellation emails consist of little more than “sorry to see you go.” Here’s the reality, though: cancellations aren’t the time to be all woe-is-me.  As a result of thumb, here are four things any subscription cancellation email should accomplish (hint: it’s more than saying “sorry”): That’s it.  This four-part formula is standard for most SaaS companies, and based on it, we can put together a quick subscription cancellation email template below: Hi [customer name], First of all, we appreciate you being part of the [company name] community. As per your request, your subscription has been canceled. The good news is that your account will be active until [date] and you can still access [feature] in the meantime. We’d like to learn the reason behind your cancellation so we can better serve our customers (and hopefully you!) in the future [+link to survey, form, etc]. Thanks The goal here is to suggest some sort of next step with your customers rather than just wave goodbye or apologize.  Proactive, actionable messages signal that you're still open to working with customers and actually value their opinions. This is obviously preferable to slamming the door on your cancellations by sending a lifeless autoresponder.   The takeaway here? Learn what’s going on with your customers before letting them slip away. For every subscription cancellation email you send, follow-ups and confirmations should follow. Many SaaS companies unfortunately fail to do so, leaving plenty of money on the table as a result.  Related Read: 5 Winback Email Examples SaaS Customers Can't Resist (Plus, Templates)  Here’s another example from ContentKing: This approach makes your messages feel like they were written by individuals, not part of a company-wide blast.  Likewise, this encourages you to curate more authentic, off-the-cuff feedback that you might not get from a cancellation survey.  See how that works? 
<sys> [INST] How to Write a Subscription Cancellation Email for SaaS [/INST] Below are some key tips to crafting cancellation messages, including an email template that you can totally steal for yourself. So many subscription cancellation emails consist of little more than “sorry to see you go.” Here’s the reality, though: cancellations aren’t the time to be all woe-is-me.  As a result of thumb, here are four things any subscription cancellation email should accomplish (hint: it’s more than saying “sorry”): That’s it.  This four-part formula is standard for most SaaS companies, and based on it, we can put together a quick subscription cancellation email template below: Hi [customer name], First of all, we appreciate you being part of the [company name] community. As per your request, your subscription has been canceled. The good news is that your account will be active until [date] and you can still access [feature] in the meantime. We’d like to learn the reason behind your cancellation so we can better serve our customers (and hopefully you!) in the future [+link to survey, form, etc]. Thanks The goal here is to suggest some sort of next step with your customers rather than just wave goodbye or apologize.  Proactive, actionable messages signal that you're still open to working with customers and actually value their opinions. This is obviously preferable to slamming the door on your cancellations by sending a lifeless autoresponder.   The takeaway here? Learn what’s going on with your customers before letting them slip away. For every subscription cancellation email you send, follow-ups and confirmations should follow. Many SaaS companies unfortunately fail to do so, leaving plenty of money on the table as a result.  Related Read: 5 Winback Email Examples SaaS Customers Can't Resist (Plus, Templates)  Here’s another example from ContentKing: This approach makes your messages feel like they were written by individuals, not part of a company-wide blast.  Likewise, this encourages you to curate more authentic, off-the-cuff feedback that you might not get from a cancellation survey.  See how that works?  </sys