The primary ingredient in this food is wheat. Wheat, although a whole grain, is believed by many to be the leading cause of food allergies in dog food. Even if this had been a high quality grain, we would still note that it is a grain and not a natural foodstuff for a canine. Dog food products should be based on meat, not on grains.

The next ingredient is a named meat product, in meal form. There is a further meat ingredient further down the ingredient list. This is not a meat meal, but instead is inclusive of water content (about 80%). Once this is removed, as it must be to create a dehydrated product, the ingredient will weigh around 20% of its wet weight. As ingredients are listed in order of weight, it is thus unlikely that this ingredient is truely amongst the most prolific in the food and would be more accurately placed further down the ingredient list. At wet weight only the 4th ingredient in the the food, it is likely that the true amount of this ingredient is significantly lower.

Animal fat is an ingredient of unidentified origin for which it is impossible to determine species, source or quality. Unidentified ingredients are usually very low quality. AAFCO define this asobtained from the tissues of mammals and/or poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative".

Maize (corn) is a difficult to digest grain of limited value in dog food and commonly associated with food allergies. Molasses is an unneccessary source of sugar. Meat and bone meal is an extremely low quality ingredient. It is the rendered product from mammal tissues, including bone, exclusive of blood, hair, hoof, horn, hide trimmings, manure, stomach and rumen contents, except in such amounts as may occur unavoidably in good processing practices. We would have greater confidence in this ingredient as fertilizer than as a dog food ingredient.

Beet pulp is a controversial filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.