The first ingredient in the food is a named meat meal. There is a second meat ingredient fifth on the ingredient list, but this is not identified by species. "Poultry" could be any fowl and may also vary by source. Unidentified ingredients like this are usually cheap and of very low quality. We prefer not to see them used in dog foods. The fat ingredient is similarly of low quality and unidentifiable source. Protein hydrolysate (usually from whey) is a low quality means of boosting the protein content of the food.

The next ingredients are grains - six of them - making this appear a very grain heavy food, with very little meat content likely. Rice is a decent quality grain, but the use of corn and wheat are less desirable. Corn is of limited value, being a difficult to digest grain that is also commonly implicated in food allergies. In corn gluten form it is that part of the commercial shelled corn that remains after the extraction of the larger portion of the starch, gluten, and term by the processes employed in the wet milling manufacture of corn starch or syrup. In plain English, the remains of corn after most of the nutritious bits have been removed. Wheat is believed by many to be the number one cause of food allergy problems in dogs. As wheat shorts this consists of "fine particles of wheat bran, wheat germ, wheat flour, and the offal from the “tail of the mill”. This product must be obtained in the usual process of commercial milling and must contain not more than 7% crude fiber". In simpler terms, the floor sweepings from processing of wheat for flour and other products.

Beet pulp is controversial filler which appears to be used in large quantities in this food. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.