* Synthetic dyes and ingredients can cause cancer and other health problems! See http://www.food.gov.uk for further details. Genetically modified (GM) crops and ingredients are not allowed under organic standards.

* The words "natural" and "organic" are not interchangeable. For a product to be labeled "organic," a government certifier must inspect the farm where the food was grown or raised, as well as all the companies that handled the food, to ensure each is following organic standards.

* Organic standards are maintained by organizations such as UKROFS, OF&G, BDAA, the Organic Food Federation and the Soil Association and are protected by European Community Regulation (EC2092/91)

Why buy organic?

It has never been easier to shop for organic food, and there has never been so much choice. Every food category now has an organic alternative. It's also common sense; organic food is good food. Good to eat, good for the environment, good for the small-scale farmers and the farm workers who produce it.

Chefs across the country are committed to using organic ingredients because plants from healthy soils provide us with more flavorful food.

Organic foods allow true flavour to shine through unlike other non-organic foods that look and taste good but are often full of E numbers and artificial flavourings and ingredients.

By supporting sustainable and organic farms in your local community you cut out potentially thousands of air and road miles which supermarket products usually undergo.

By eating organic food you are providing the healthiest choice for your family and supporting the farms that follow healthy and environmentally sound practices.