20th century was a golden age for mass media. Almost right at the beginning of the nineteen hundreds, humanity witnessed the invention of the radio and television. The two leading media outlets were then joined by the Internet and together they changed the society as we know it, forever. They allowed information to be widespread and accessible, and as they were being created, every next version was a notable improvement. Despite the differences, now almost 415 years since the first newspapers, 110 years since the first radio broadcast, 70 years since the commercialization of television in the USA and 30 years since the invention of Internet, together they work in harmony. Not a single one overshadowed or caused the other to cease working and every single one of them found its audience. This paper deals with the position, development and the adaptation of radio in a new digital environment in which it found itself with the creation of Internet and other digital technologies.