Originating Address (OA)

Originating Address. This is what is displayed on the handset to indicate who the message is from. There are 3 types of OA:

Long number – This is the standard mobile number format and is used by the SMS for Eloqua service and is referred to as Automatic within the application and the rest of this guide.

Short code – For example 80010. These are often used in situations where you want the consumer to be able to easily remember the number, for example, competitions and marketing material.

Alpha-numeric– This is usually a word but can be any set of letters and numbers. The limitation here is that it does not support 2-way messaging. This is referred to as User Defined within the application and the rest of this guide.