It requires familiarity with the audience to whom health messages are being addressed, knowledge about relevance and importance of the problem to the target groups, ability of the group to tackle the problem and potential to promote change of an existing situation in a concrete environment.
Zahteva poznavanje javnosti, ki ji je sporočilo namenjeno, razumevanje pomena in pomembnosti problema pri ciljnih skupinah, poznavanje zmožnosti skupine, da se sooči s konkretnim problemom, in možnosti za spodbujanje sprememb obstoječega stanja v določenem okolju.