import java.io.*;
import java.util.*;

public class Main {
	static FastReader scan;
	static PrintWriter out;

	public static void main(String[] args) throws FileNotFoundException {
		Solver solver = new Solver();
		scan = new FastReader();
		out = new PrintWriter(System.out);
		int testCases = 1;
		for(int i = 1; i <= testCases; i++) {
//			out.print("Case #" + i + ": ");
			solver.solve();	
		}
		out.close();
	}

	static class Solver {
		
		void solve() {
			int n = scan.nextInt(), len = (n+"").length(), total = 0;
			for(int i = 1; i < len; i+= 2) total += Math.pow(10, i)-Math.pow(10, i-1);
			if(len % 2 == 1) total += n - Math.pow(10, len-1) + 1;
			out.println(total);
		}
		
	}

	// Sathvik's Template Stuff BELOW!!!!!!!!!!!!!!!!!!!!!!

	static class DSU {
		int[] root, size;
		int n;

		DSU(int n) {
			this.n = n;
			root = new int[n];
			size = new int[n];
			for (int i = 0; i < n; i++) {
				root[i] = i;
				size[i] = 1;
			}
		}

		int findParent(int idx) {
			while (root[idx] != idx) {
				root[idx] = root[root[idx]];
				idx = root[idx];
			}
			return idx;
		}

		boolean union(int x, int y) {
			int parX = findParent(x);
			int parY = findParent(y);
			if (parX == parY)
				return false;
			if (size[parX] < size[parY]) {
				root[parY] = parX;
				size[parX] += size[parY];
			} else {
				root[parX] = parY;
				size[parY] += size[parX];
			}
			return true;
		}
	}

	static class Extra {
		static void sort(int[] a) {
			Integer[] aa = new Integer[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static void sort(long[] a) {
			Long[] aa = new Long[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static void sort(double[] a) {
			Double[] aa = new Double[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static void sort(char[] a) {
			Character[] aa = new Character[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static long gcd(long a, long b) {
			while (b > 0) {
				long temp = b;
				b = a % b;
				a = temp;
			}
			return a;
		}

		static long lcm(long a, long b) {
			return a * (b / gcd(a, b));
		}

		static boolean isPrime(long n) {
			if (n <= 1)
				return false;
			if (n <= 3)
				return true;
			if (n % 2 == 0 || n % 3 == 0)
				return false;
			for (long i = 5; i * i <= n; i = i + 6) {
				if (n % i == 0 || n % (i + 2) == 0)
					return false;
			}
			return true;
		}
	}

	static class FastReader {
		BufferedReader br;
		StringTokenizer st;

		public FastReader() {
			br = new BufferedReader(new InputStreamReader(System.in));
		}
		public FastReader(String s) throws FileNotFoundException {
			br = new BufferedReader(new FileReader(new File(s)));
		}

		String next() {
			while (st == null || !st.hasMoreElements()) {
				try {
					st = new StringTokenizer(br.readLine());
				} catch (IOException e) {
					e.printStackTrace();
				}
			}
			return st.nextToken();
		}

		int nextInt() {
			return Integer.parseInt(next());
		}

		int[] nextIntArray(int n) {
			int[] a = new int[n];
			for (int i = 0; i < n; i++)
				a[i] = nextInt();
			return a;
		}

		long nextLong() {
			return Long.parseLong(next());
		}

		long[] nextLongArray(int n) {
			long[] a = new long[n];
			for (int i = 0; i < n; i++)
				a[i] = nextLong();
			return a;
		}

		double nextDouble() {
			return Double.parseDouble(next());
		}

		double[] nextDoubleArray(int n) {
			double[] a = new double[n];
			for (int i = 0; i < n; i++)
				a[i] = nextDouble();
			return a;
		}

		String nextLine() {
			String str = "";
			try {
				str = br.readLine();
			} catch (IOException e) {
				e.printStackTrace();
			}
			return str;
		}
	}

} import java.io.*; io.* java import java.util.*; util.* java public class Main {
	static FastReader scan;
	static PrintWriter out;

	public static void main(String[] args) throws FileNotFoundException {
		Solver solver = new Solver();
		scan = new FastReader();
		out = new PrintWriter(System.out);
		int testCases = 1;
		for(int i = 1; i <= testCases; i++) {
//			out.print("Case #" + i + ": ");
			solver.solve();	
		}
		out.close();
	}

	static class Solver {
		
		void solve() {
			int n = scan.nextInt(), len = (n+"").length(), total = 0;
			for(int i = 1; i < len; i+= 2) total += Math.pow(10, i)-Math.pow(10, i-1);
			if(len % 2 == 1) total += n - Math.pow(10, len-1) + 1;
			out.println(total);
		}
		
	}

	// Sathvik's Template Stuff BELOW!!!!!!!!!!!!!!!!!!!!!!

	static class DSU {
		int[] root, size;
		int n;

		DSU(int n) {
			this.n = n;
			root = new int[n];
			size = new int[n];
			for (int i = 0; i < n; i++) {
				root[i] = i;
				size[i] = 1;
			}
		}

		int findParent(int idx) {
			while (root[idx] != idx) {
				root[idx] = root[root[idx]];
				idx = root[idx];
			}
			return idx;
		}

		boolean union(int x, int y) {
			int parX = findParent(x);
			int parY = findParent(y);
			if (parX == parY)
				return false;
			if (size[parX] < size[parY]) {
				root[parY] = parX;
				size[parX] += size[parY];
			} else {
				root[parX] = parY;
				size[parY] += size[parX];
			}
			return true;
		}
	}

	static class Extra {
		static void sort(int[] a) {
			Integer[] aa = new Integer[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static void sort(long[] a) {
			Long[] aa = new Long[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static void sort(double[] a) {
			Double[] aa = new Double[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static void sort(char[] a) {
			Character[] aa = new Character[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static long gcd(long a, long b) {
			while (b > 0) {
				long temp = b;
				b = a % b;
				a = temp;
			}
			return a;
		}

		static long lcm(long a, long b) {
			return a * (b / gcd(a, b));
		}

		static boolean isPrime(long n) {
			if (n <= 1)
				return false;
			if (n <= 3)
				return true;
			if (n % 2 == 0 || n % 3 == 0)
				return false;
			for (long i = 5; i * i <= n; i = i + 6) {
				if (n % i == 0 || n % (i + 2) == 0)
					return false;
			}
			return true;
		}
	}

	static class FastReader {
		BufferedReader br;
		StringTokenizer st;

		public FastReader() {
			br = new BufferedReader(new InputStreamReader(System.in));
		}
		public FastReader(String s) throws FileNotFoundException {
			br = new BufferedReader(new FileReader(new File(s)));
		}

		String next() {
			while (st == null || !st.hasMoreElements()) {
				try {
					st = new StringTokenizer(br.readLine());
				} catch (IOException e) {
					e.printStackTrace();
				}
			}
			return st.nextToken();
		}

		int nextInt() {
			return Integer.parseInt(next());
		}

		int[] nextIntArray(int n) {
			int[] a = new int[n];
			for (int i = 0; i < n; i++)
				a[i] = nextInt();
			return a;
		}

		long nextLong() {
			return Long.parseLong(next());
		}

		long[] nextLongArray(int n) {
			long[] a = new long[n];
			for (int i = 0; i < n; i++)
				a[i] = nextLong();
			return a;
		}

		double nextDouble() {
			return Double.parseDouble(next());
		}

		double[] nextDoubleArray(int n) {
			double[] a = new double[n];
			for (int i = 0; i < n; i++)
				a[i] = nextDouble();
			return a;
		}

		String nextLine() {
			String str = "";
			try {
				str = br.readLine();
			} catch (IOException e) {
				e.printStackTrace();
			}
			return str;
		}
	}

} Main static FastReader scan; scan static PrintWriter out; out public static void main(String[] args) throws FileNotFoundException {
		Solver solver = new Solver();
		scan = new FastReader();
		out = new PrintWriter(System.out);
		int testCases = 1;
		for(int i = 1; i <= testCases; i++) {
//			out.print("Case #" + i + ": ");
			solver.solve();	
		}
		out.close();
	} main {
		Solver solver = new Solver();
		scan = new FastReader();
		out = new PrintWriter(System.out);
		int testCases = 1;
		for(int i = 1; i <= testCases; i++) {
//			out.print("Case #" + i + ": ");
			solver.solve();	
		}
		out.close();
	} Solver solver = new Solver(); solver new Solver() scan = new FastReader() scan new FastReader() out = new PrintWriter(System.out) out new PrintWriter(System.out) int testCases = 1; testCases 1 for(int i = 1; i <= testCases; i++) {
//			out.print("Case #" + i + ": ");
			solver.solve();	
		} int i = 1; int i = 1; i 1 i <= testCases i testCases i++ i++ i {
//			out.print("Case #" + i + ": ");
			solver.solve();	
		} {
//			out.print("Case #" + i + ": ");
			solver.solve();	
		} solver.solve() solver.solve solver out.close() out.close out String[] args args static class Solver {
		
		void solve() {
			int n = scan.nextInt(), len = (n+"").length(), total = 0;
			for(int i = 1; i < len; i+= 2) total += Math.pow(10, i)-Math.pow(10, i-1);
			if(len % 2 == 1) total += n - Math.pow(10, len-1) + 1;
			out.println(total);
		}
		
	} Solver void solve() {
			int n = scan.nextInt(), len = (n+"").length(), total = 0;
			for(int i = 1; i < len; i+= 2) total += Math.pow(10, i)-Math.pow(10, i-1);
			if(len % 2 == 1) total += n - Math.pow(10, len-1) + 1;
			out.println(total);
		} solve {
			int n = scan.nextInt(), len = (n+"").length(), total = 0;
			for(int i = 1; i < len; i+= 2) total += Math.pow(10, i)-Math.pow(10, i-1);
			if(len % 2 == 1) total += n - Math.pow(10, len-1) + 1;
			out.println(total);
		} int n = scan.nextInt() n scan.nextInt() scan.nextInt scan len = (n+"").length() len (n+"").length() (n+"").length (n+"") n "" total = 0; total 0 for(int i = 1; i < len; i+= 2) total += Math.pow(10, i)-Math.pow(10, i-1); int i = 1; int i = 1; i 1 i < len i len i+= 2 i+= 2 i 2 total += Math.pow(10, i)-Math.pow(10, i-1); total += Math.pow(10, i)-Math.pow(10, i-1) total Math.pow(10, i)-Math.pow(10, i-1) Math.pow(10, i) Math.pow Math 10 i Math.pow(10, i-1) Math.pow Math 10 i-1 i 1 if(len % 2 == 1) total += n - Math.pow(10, len-1) + 1; len % 2 == 1 len % 2 len 2 1 total += n - Math.pow(10, len-1) + 1 total n - Math.pow(10, len-1) + 1 n - Math.pow(10, len-1) n Math.pow(10, len-1) Math.pow Math 10 len-1 len 1 1 out.println(total) out.println out total static class DSU {
		int[] root, size;
		int n;

		DSU(int n) {
			this.n = n;
			root = new int[n];
			size = new int[n];
			for (int i = 0; i < n; i++) {
				root[i] = i;
				size[i] = 1;
			}
		}

		int findParent(int idx) {
			while (root[idx] != idx) {
				root[idx] = root[root[idx]];
				idx = root[idx];
			}
			return idx;
		}

		boolean union(int x, int y) {
			int parX = findParent(x);
			int parY = findParent(y);
			if (parX == parY)
				return false;
			if (size[parX] < size[parY]) {
				root[parY] = parX;
				size[parX] += size[parY];
			} else {
				root[parX] = parY;
				size[parY] += size[parX];
			}
			return true;
		}
	} DSU int[] root root size; size int n; n DSU(int n) {
			this.n = n;
			root = new int[n];
			size = new int[n];
			for (int i = 0; i < n; i++) {
				root[i] = i;
				size[i] = 1;
			}
		} DSU {
			this.n = n;
			root = new int[n];
			size = new int[n];
			for (int i = 0; i < n; i++) {
				root[i] = i;
				size[i] = 1;
			}
		} this.n = n this.n this this.n n root = new int[n] root new int[n] n size = new int[n] size new int[n] n for (int i = 0; i < n; i++) {
				root[i] = i;
				size[i] = 1;
			} int i = 0; int i = 0; i 0 i < n i n i++ i++ i {
				root[i] = i;
				size[i] = 1;
			} {
				root[i] = i;
				size[i] = 1;
			} root[i] = i root[i] root i i size[i] = 1 size[i] size i 1 int n n int findParent(int idx) {
			while (root[idx] != idx) {
				root[idx] = root[root[idx]];
				idx = root[idx];
			}
			return idx;
		} findParent {
			while (root[idx] != idx) {
				root[idx] = root[root[idx]];
				idx = root[idx];
			}
			return idx;
		} while (root[idx] != idx) {
				root[idx] = root[root[idx]];
				idx = root[idx];
			} root[idx] != idx root[idx] root idx idx {
				root[idx] = root[root[idx]];
				idx = root[idx];
			} root[idx] = root[root[idx]] root[idx] root idx root[root[idx]] root root[idx] root idx idx = root[idx] idx root[idx] root idx return idx; idx int idx idx boolean union(int x, int y) {
			int parX = findParent(x);
			int parY = findParent(y);
			if (parX == parY)
				return false;
			if (size[parX] < size[parY]) {
				root[parY] = parX;
				size[parX] += size[parY];
			} else {
				root[parX] = parY;
				size[parY] += size[parX];
			}
			return true;
		} union {
			int parX = findParent(x);
			int parY = findParent(y);
			if (parX == parY)
				return false;
			if (size[parX] < size[parY]) {
				root[parY] = parX;
				size[parX] += size[parY];
			} else {
				root[parX] = parY;
				size[parY] += size[parX];
			}
			return true;
		} int parX = findParent(x); parX findParent(x) findParent x int parY = findParent(y); parY findParent(y) findParent y if (parX == parY)
				return false; parX == parY parX parY return false; false if (size[parX] < size[parY]) {
				root[parY] = parX;
				size[parX] += size[parY];
			} else {
				root[parX] = parY;
				size[parY] += size[parX];
			} size[parX] < size[parY] size[parX] size parX size[parY] size parY {
				root[parY] = parX;
				size[parX] += size[parY];
			} root[parY] = parX root[parY] root parY parX size[parX] += size[parY] size[parX] size parX size[parY] size parY {
				root[parX] = parY;
				size[parY] += size[parX];
			} root[parX] = parY root[parX] root parX parY size[parY] += size[parX] size[parY] size parY size[parX] size parX return true; true int x x int y y static class Extra {
		static void sort(int[] a) {
			Integer[] aa = new Integer[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static void sort(long[] a) {
			Long[] aa = new Long[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static void sort(double[] a) {
			Double[] aa = new Double[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static void sort(char[] a) {
			Character[] aa = new Character[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static long gcd(long a, long b) {
			while (b > 0) {
				long temp = b;
				b = a % b;
				a = temp;
			}
			return a;
		}

		static long lcm(long a, long b) {
			return a * (b / gcd(a, b));
		}

		static boolean isPrime(long n) {
			if (n <= 1)
				return false;
			if (n <= 3)
				return true;
			if (n % 2 == 0 || n % 3 == 0)
				return false;
			for (long i = 5; i * i <= n; i = i + 6) {
				if (n % i == 0 || n % (i + 2) == 0)
					return false;
			}
			return true;
		}
	} Extra static void sort(int[] a) {
			Integer[] aa = new Integer[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		} sort {
			Integer[] aa = new Integer[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		} Integer[] aa = new Integer[a.length]; aa new Integer[a.length] a.length a a.length for (int i = 0; i < aa.length; i++)
				aa[i] = a[i]; int i = 0; int i = 0; i 0 i < aa.length i aa.length aa aa.length i++ i++ i aa[i] = a[i]; aa[i] = a[i] aa[i] aa i a[i] a i Arrays.sort(aa) Arrays.sort Arrays aa for (int i = 0; i < aa.length; i++)
				a[i] = aa[i]; int i = 0; int i = 0; i 0 i < aa.length i aa.length aa aa.length i++ i++ i a[i] = aa[i]; a[i] = aa[i] a[i] a i aa[i] aa i int[] a a static void sort(long[] a) {
			Long[] aa = new Long[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		} sort {
			Long[] aa = new Long[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		} Long[] aa = new Long[a.length]; aa new Long[a.length] a.length a a.length for (int i = 0; i < aa.length; i++)
				aa[i] = a[i]; int i = 0; int i = 0; i 0 i < aa.length i aa.length aa aa.length i++ i++ i aa[i] = a[i]; aa[i] = a[i] aa[i] aa i a[i] a i Arrays.sort(aa) Arrays.sort Arrays aa for (int i = 0; i < aa.length; i++)
				a[i] = aa[i]; int i = 0; int i = 0; i 0 i < aa.length i aa.length aa aa.length i++ i++ i a[i] = aa[i]; a[i] = aa[i] a[i] a i aa[i] aa i long[] a a static void sort(double[] a) {
			Double[] aa = new Double[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		} sort {
			Double[] aa = new Double[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		} Double[] aa = new Double[a.length]; aa new Double[a.length] a.length a a.length for (int i = 0; i < aa.length; i++)
				aa[i] = a[i]; int i = 0; int i = 0; i 0 i < aa.length i aa.length aa aa.length i++ i++ i aa[i] = a[i]; aa[i] = a[i] aa[i] aa i a[i] a i Arrays.sort(aa) Arrays.sort Arrays aa for (int i = 0; i < aa.length; i++)
				a[i] = aa[i]; int i = 0; int i = 0; i 0 i < aa.length i aa.length aa aa.length i++ i++ i a[i] = aa[i]; a[i] = aa[i] a[i] a i aa[i] aa i double[] a a static void sort(char[] a) {
			Character[] aa = new Character[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		} sort {
			Character[] aa = new Character[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		} Character[] aa = new Character[a.length]; aa new Character[a.length] a.length a a.length for (int i = 0; i < aa.length; i++)
				aa[i] = a[i]; int i = 0; int i = 0; i 0 i < aa.length i aa.length aa aa.length i++ i++ i aa[i] = a[i]; aa[i] = a[i] aa[i] aa i a[i] a i Arrays.sort(aa) Arrays.sort Arrays aa for (int i = 0; i < aa.length; i++)
				a[i] = aa[i]; int i = 0; int i = 0; i 0 i < aa.length i aa.length aa aa.length i++ i++ i a[i] = aa[i]; a[i] = aa[i] a[i] a i aa[i] aa i char[] a a static long gcd(long a, long b) {
			while (b > 0) {
				long temp = b;
				b = a % b;
				a = temp;
			}
			return a;
		} gcd {
			while (b > 0) {
				long temp = b;
				b = a % b;
				a = temp;
			}
			return a;
		} while (b > 0) {
				long temp = b;
				b = a % b;
				a = temp;
			} b > 0 b 0 {
				long temp = b;
				b = a % b;
				a = temp;
			} long temp = b; temp b b = a % b b a % b a b a = temp a temp return a; a long a a long b b static long lcm(long a, long b) {
			return a * (b / gcd(a, b));
		} lcm {
			return a * (b / gcd(a, b));
		} return a * (b / gcd(a, b)); a * (b / gcd(a, b)) a (b / gcd(a, b)) b gcd(a, b) gcd a b long a a long b b static boolean isPrime(long n) {
			if (n <= 1)
				return false;
			if (n <= 3)
				return true;
			if (n % 2 == 0 || n % 3 == 0)
				return false;
			for (long i = 5; i * i <= n; i = i + 6) {
				if (n % i == 0 || n % (i + 2) == 0)
					return false;
			}
			return true;
		} isPrime {
			if (n <= 1)
				return false;
			if (n <= 3)
				return true;
			if (n % 2 == 0 || n % 3 == 0)
				return false;
			for (long i = 5; i * i <= n; i = i + 6) {
				if (n % i == 0 || n % (i + 2) == 0)
					return false;
			}
			return true;
		} if (n <= 1)
				return false; n <= 1 n 1 return false; false if (n <= 3)
				return true; n <= 3 n 3 return true; true if (n % 2 == 0 || n % 3 == 0)
				return false; n % 2 == 0 || n % 3 == 0 n % 2 == 0 n % 2 n 2 0 n % 3 == 0 n % 3 n 3 0 return false; false for (long i = 5; i * i <= n; i = i + 6) {
				if (n % i == 0 || n % (i + 2) == 0)
					return false;
			} long i = 5; long i = 5; i 5 i * i <= n i * i i i n i = i + 6 i = i + 6 i i + 6 i 6 {
				if (n % i == 0 || n % (i + 2) == 0)
					return false;
			} {
				if (n % i == 0 || n % (i + 2) == 0)
					return false;
			} if (n % i == 0 || n % (i + 2) == 0)
					return false; n % i == 0 || n % (i + 2) == 0 n % i == 0 n % i n i 0 n % (i + 2) == 0 n % (i + 2) n (i + 2) i 2 0 return false; false return true; true long n n static class FastReader {
		BufferedReader br;
		StringTokenizer st;

		public FastReader() {
			br = new BufferedReader(new InputStreamReader(System.in));
		}
		public FastReader(String s) throws FileNotFoundException {
			br = new BufferedReader(new FileReader(new File(s)));
		}

		String next() {
			while (st == null || !st.hasMoreElements()) {
				try {
					st = new StringTokenizer(br.readLine());
				} catch (IOException e) {
					e.printStackTrace();
				}
			}
			return st.nextToken();
		}

		int nextInt() {
			return Integer.parseInt(next());
		}

		int[] nextIntArray(int n) {
			int[] a = new int[n];
			for (int i = 0; i < n; i++)
				a[i] = nextInt();
			return a;
		}

		long nextLong() {
			return Long.parseLong(next());
		}

		long[] nextLongArray(int n) {
			long[] a = new long[n];
			for (int i = 0; i < n; i++)
				a[i] = nextLong();
			return a;
		}

		double nextDouble() {
			return Double.parseDouble(next());
		}

		double[] nextDoubleArray(int n) {
			double[] a = new double[n];
			for (int i = 0; i < n; i++)
				a[i] = nextDouble();
			return a;
		}

		String nextLine() {
			String str = "";
			try {
				str = br.readLine();
			} catch (IOException e) {
				e.printStackTrace();
			}
			return str;
		}
	} FastReader BufferedReader br; br StringTokenizer st; st public FastReader() {
			br = new BufferedReader(new InputStreamReader(System.in));
		} FastReader {
			br = new BufferedReader(new InputStreamReader(System.in));
		} br = new BufferedReader(new InputStreamReader(System.in)) br new BufferedReader(new InputStreamReader(System.in)) public FastReader(String s) throws FileNotFoundException {
			br = new BufferedReader(new FileReader(new File(s)));
		} FastReader {
			br = new BufferedReader(new FileReader(new File(s)));
		} br = new BufferedReader(new FileReader(new File(s))) br new BufferedReader(new FileReader(new File(s))) String s s String next() {
			while (st == null || !st.hasMoreElements()) {
				try {
					st = new StringTokenizer(br.readLine());
				} catch (IOException e) {
					e.printStackTrace();
				}
			}
			return st.nextToken();
		} next {
			while (st == null || !st.hasMoreElements()) {
				try {
					st = new StringTokenizer(br.readLine());
				} catch (IOException e) {
					e.printStackTrace();
				}
			}
			return st.nextToken();
		} while (st == null || !st.hasMoreElements()) {
				try {
					st = new StringTokenizer(br.readLine());
				} catch (IOException e) {
					e.printStackTrace();
				}
			} st == null || !st.hasMoreElements() st == null st null !st.hasMoreElements() st.hasMoreElements() st.hasMoreElements st {
				try {
					st = new StringTokenizer(br.readLine());
				} catch (IOException e) {
					e.printStackTrace();
				}
			} try {
					st = new StringTokenizer(br.readLine());
				} catch (IOException e) {
					e.printStackTrace();
				} catch (IOException e) {
					e.printStackTrace();
				} IOException e {
					e.printStackTrace();
				} e.printStackTrace() e.printStackTrace e {
					st = new StringTokenizer(br.readLine());
				} st = new StringTokenizer(br.readLine()) st new StringTokenizer(br.readLine()) return st.nextToken(); st.nextToken() st.nextToken st int nextInt() {
			return Integer.parseInt(next());
		} nextInt {
			return Integer.parseInt(next());
		} return Integer.parseInt(next()); Integer.parseInt(next()) Integer.parseInt Integer next() next int[] nextIntArray(int n) {
			int[] a = new int[n];
			for (int i = 0; i < n; i++)
				a[i] = nextInt();
			return a;
		} nextIntArray {
			int[] a = new int[n];
			for (int i = 0; i < n; i++)
				a[i] = nextInt();
			return a;
		} int[] a = new int[n]; a new int[n] n for (int i = 0; i < n; i++)
				a[i] = nextInt(); int i = 0; int i = 0; i 0 i < n i n i++ i++ i a[i] = nextInt(); a[i] = nextInt() a[i] a i nextInt() nextInt return a; a int n n long nextLong() {
			return Long.parseLong(next());
		} nextLong {
			return Long.parseLong(next());
		} return Long.parseLong(next()); Long.parseLong(next()) Long.parseLong Long next() next long[] nextLongArray(int n) {
			long[] a = new long[n];
			for (int i = 0; i < n; i++)
				a[i] = nextLong();
			return a;
		} nextLongArray {
			long[] a = new long[n];
			for (int i = 0; i < n; i++)
				a[i] = nextLong();
			return a;
		} long[] a = new long[n]; a new long[n] n for (int i = 0; i < n; i++)
				a[i] = nextLong(); int i = 0; int i = 0; i 0 i < n i n i++ i++ i a[i] = nextLong(); a[i] = nextLong() a[i] a i nextLong() nextLong return a; a int n n double nextDouble() {
			return Double.parseDouble(next());
		} nextDouble {
			return Double.parseDouble(next());
		} return Double.parseDouble(next()); Double.parseDouble(next()) Double.parseDouble Double next() next double[] nextDoubleArray(int n) {
			double[] a = new double[n];
			for (int i = 0; i < n; i++)
				a[i] = nextDouble();
			return a;
		} nextDoubleArray {
			double[] a = new double[n];
			for (int i = 0; i < n; i++)
				a[i] = nextDouble();
			return a;
		} double[] a = new double[n]; a new double[n] n for (int i = 0; i < n; i++)
				a[i] = nextDouble(); int i = 0; int i = 0; i 0 i < n i n i++ i++ i a[i] = nextDouble(); a[i] = nextDouble() a[i] a i nextDouble() nextDouble return a; a int n n String nextLine() {
			String str = "";
			try {
				str = br.readLine();
			} catch (IOException e) {
				e.printStackTrace();
			}
			return str;
		} nextLine {
			String str = "";
			try {
				str = br.readLine();
			} catch (IOException e) {
				e.printStackTrace();
			}
			return str;
		} String str = ""; str "" try {
				str = br.readLine();
			} catch (IOException e) {
				e.printStackTrace();
			} catch (IOException e) {
				e.printStackTrace();
			} IOException e {
				e.printStackTrace();
			} e.printStackTrace() e.printStackTrace e {
				str = br.readLine();
			} str = br.readLine() str br.readLine() br.readLine br return str; str public class Main {
	static FastReader scan;
	static PrintWriter out;

	public static void main(String[] args) throws FileNotFoundException {
		Solver solver = new Solver();
		scan = new FastReader();
		out = new PrintWriter(System.out);
		int testCases = 1;
		for(int i = 1; i <= testCases; i++) {
//			out.print("Case #" + i + ": ");
			solver.solve();	
		}
		out.close();
	}

	static class Solver {
		
		void solve() {
			int n = scan.nextInt(), len = (n+"").length(), total = 0;
			for(int i = 1; i < len; i+= 2) total += Math.pow(10, i)-Math.pow(10, i-1);
			if(len % 2 == 1) total += n - Math.pow(10, len-1) + 1;
			out.println(total);
		}
		
	}

	// Sathvik's Template Stuff BELOW!!!!!!!!!!!!!!!!!!!!!!

	static class DSU {
		int[] root, size;
		int n;

		DSU(int n) {
			this.n = n;
			root = new int[n];
			size = new int[n];
			for (int i = 0; i < n; i++) {
				root[i] = i;
				size[i] = 1;
			}
		}

		int findParent(int idx) {
			while (root[idx] != idx) {
				root[idx] = root[root[idx]];
				idx = root[idx];
			}
			return idx;
		}

		boolean union(int x, int y) {
			int parX = findParent(x);
			int parY = findParent(y);
			if (parX == parY)
				return false;
			if (size[parX] < size[parY]) {
				root[parY] = parX;
				size[parX] += size[parY];
			} else {
				root[parX] = parY;
				size[parY] += size[parX];
			}
			return true;
		}
	}

	static class Extra {
		static void sort(int[] a) {
			Integer[] aa = new Integer[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static void sort(long[] a) {
			Long[] aa = new Long[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static void sort(double[] a) {
			Double[] aa = new Double[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static void sort(char[] a) {
			Character[] aa = new Character[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static long gcd(long a, long b) {
			while (b > 0) {
				long temp = b;
				b = a % b;
				a = temp;
			}
			return a;
		}

		static long lcm(long a, long b) {
			return a * (b / gcd(a, b));
		}

		static boolean isPrime(long n) {
			if (n <= 1)
				return false;
			if (n <= 3)
				return true;
			if (n % 2 == 0 || n % 3 == 0)
				return false;
			for (long i = 5; i * i <= n; i = i + 6) {
				if (n % i == 0 || n % (i + 2) == 0)
					return false;
			}
			return true;
		}
	}

	static class FastReader {
		BufferedReader br;
		StringTokenizer st;

		public FastReader() {
			br = new BufferedReader(new InputStreamReader(System.in));
		}
		public FastReader(String s) throws FileNotFoundException {
			br = new BufferedReader(new FileReader(new File(s)));
		}

		String next() {
			while (st == null || !st.hasMoreElements()) {
				try {
					st = new StringTokenizer(br.readLine());
				} catch (IOException e) {
					e.printStackTrace();
				}
			}
			return st.nextToken();
		}

		int nextInt() {
			return Integer.parseInt(next());
		}

		int[] nextIntArray(int n) {
			int[] a = new int[n];
			for (int i = 0; i < n; i++)
				a[i] = nextInt();
			return a;
		}

		long nextLong() {
			return Long.parseLong(next());
		}

		long[] nextLongArray(int n) {
			long[] a = new long[n];
			for (int i = 0; i < n; i++)
				a[i] = nextLong();
			return a;
		}

		double nextDouble() {
			return Double.parseDouble(next());
		}

		double[] nextDoubleArray(int n) {
			double[] a = new double[n];
			for (int i = 0; i < n; i++)
				a[i] = nextDouble();
			return a;
		}

		String nextLine() {
			String str = "";
			try {
				str = br.readLine();
			} catch (IOException e) {
				e.printStackTrace();
			}
			return str;
		}
	}

} public class Main {
	static FastReader scan;
	static PrintWriter out;

	public static void main(String[] args) throws FileNotFoundException {
		Solver solver = new Solver();
		scan = new FastReader();
		out = new PrintWriter(System.out);
		int testCases = 1;
		for(int i = 1; i <= testCases; i++) {
//			out.print("Case #" + i + ": ");
			solver.solve();	
		}
		out.close();
	}

	static class Solver {
		
		void solve() {
			int n = scan.nextInt(), len = (n+"").length(), total = 0;
			for(int i = 1; i < len; i+= 2) total += Math.pow(10, i)-Math.pow(10, i-1);
			if(len % 2 == 1) total += n - Math.pow(10, len-1) + 1;
			out.println(total);
		}
		
	}

	// Sathvik's Template Stuff BELOW!!!!!!!!!!!!!!!!!!!!!!

	static class DSU {
		int[] root, size;
		int n;

		DSU(int n) {
			this.n = n;
			root = new int[n];
			size = new int[n];
			for (int i = 0; i < n; i++) {
				root[i] = i;
				size[i] = 1;
			}
		}

		int findParent(int idx) {
			while (root[idx] != idx) {
				root[idx] = root[root[idx]];
				idx = root[idx];
			}
			return idx;
		}

		boolean union(int x, int y) {
			int parX = findParent(x);
			int parY = findParent(y);
			if (parX == parY)
				return false;
			if (size[parX] < size[parY]) {
				root[parY] = parX;
				size[parX] += size[parY];
			} else {
				root[parX] = parY;
				size[parY] += size[parX];
			}
			return true;
		}
	}

	static class Extra {
		static void sort(int[] a) {
			Integer[] aa = new Integer[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static void sort(long[] a) {
			Long[] aa = new Long[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static void sort(double[] a) {
			Double[] aa = new Double[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static void sort(char[] a) {
			Character[] aa = new Character[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static long gcd(long a, long b) {
			while (b > 0) {
				long temp = b;
				b = a % b;
				a = temp;
			}
			return a;
		}

		static long lcm(long a, long b) {
			return a * (b / gcd(a, b));
		}

		static boolean isPrime(long n) {
			if (n <= 1)
				return false;
			if (n <= 3)
				return true;
			if (n % 2 == 0 || n % 3 == 0)
				return false;
			for (long i = 5; i * i <= n; i = i + 6) {
				if (n % i == 0 || n % (i + 2) == 0)
					return false;
			}
			return true;
		}
	}

	static class FastReader {
		BufferedReader br;
		StringTokenizer st;

		public FastReader() {
			br = new BufferedReader(new InputStreamReader(System.in));
		}
		public FastReader(String s) throws FileNotFoundException {
			br = new BufferedReader(new FileReader(new File(s)));
		}

		String next() {
			while (st == null || !st.hasMoreElements()) {
				try {
					st = new StringTokenizer(br.readLine());
				} catch (IOException e) {
					e.printStackTrace();
				}
			}
			return st.nextToken();
		}

		int nextInt() {
			return Integer.parseInt(next());
		}

		int[] nextIntArray(int n) {
			int[] a = new int[n];
			for (int i = 0; i < n; i++)
				a[i] = nextInt();
			return a;
		}

		long nextLong() {
			return Long.parseLong(next());
		}

		long[] nextLongArray(int n) {
			long[] a = new long[n];
			for (int i = 0; i < n; i++)
				a[i] = nextLong();
			return a;
		}

		double nextDouble() {
			return Double.parseDouble(next());
		}

		double[] nextDoubleArray(int n) {
			double[] a = new double[n];
			for (int i = 0; i < n; i++)
				a[i] = nextDouble();
			return a;
		}

		String nextLine() {
			String str = "";
			try {
				str = br.readLine();
			} catch (IOException e) {
				e.printStackTrace();
			}
			return str;
		}
	}

} Main
import java.io.*;
import java.util.*;

public class Main {
	static FastReader scan;
	static PrintWriter out;

	public static void main(String[] args) throws FileNotFoundException {
		Solver solver = new Solver();
		scan = new FastReader();
		out = new PrintWriter(System.out);
		int testCases = 1;
		for(int i = 1; i <= testCases; i++) {
//			out.print("Case #" + i + ": ");
			solver.solve();	
		}
		out.close();
	}

	static class Solver {
		
		void solve() {
			int n = scan.nextInt(), len = (n+"").length(), total = 0;
			for(int i = 1; i < len; i+= 2) total += Math.pow(10, i)-Math.pow(10, i-1);
			if(len % 2 == 1) total += n - Math.pow(10, len-1) + 1;
			out.println(total);
		}
		
	}

	// Sathvik's Template Stuff BELOW!!!!!!!!!!!!!!!!!!!!!!

	static class DSU {
		int[] root, size;
		int n;

		DSU(int n) {
			this.n = n;
			root = new int[n];
			size = new int[n];
			for (int i = 0; i < n; i++) {
				root[i] = i;
				size[i] = 1;
			}
		}

		int findParent(int idx) {
			while (root[idx] != idx) {
				root[idx] = root[root[idx]];
				idx = root[idx];
			}
			return idx;
		}

		boolean union(int x, int y) {
			int parX = findParent(x);
			int parY = findParent(y);
			if (parX == parY)
				return false;
			if (size[parX] < size[parY]) {
				root[parY] = parX;
				size[parX] += size[parY];
			} else {
				root[parX] = parY;
				size[parY] += size[parX];
			}
			return true;
		}
	}

	static class Extra {
		static void sort(int[] a) {
			Integer[] aa = new Integer[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static void sort(long[] a) {
			Long[] aa = new Long[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static void sort(double[] a) {
			Double[] aa = new Double[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static void sort(char[] a) {
			Character[] aa = new Character[a.length];
			for (int i = 0; i < aa.length; i++)
				aa[i] = a[i];
			Arrays.sort(aa);
			for (int i = 0; i < aa.length; i++)
				a[i] = aa[i];
		}

		static long gcd(long a, long b) {
			while (b > 0) {
				long temp = b;
				b = a % b;
				a = temp;
			}
			return a;
		}

		static long lcm(long a, long b) {
			return a * (b / gcd(a, b));
		}

		static boolean isPrime(long n) {
			if (n <= 1)
				return false;
			if (n <= 3)
				return true;
			if (n % 2 == 0 || n % 3 == 0)
				return false;
			for (long i = 5; i * i <= n; i = i + 6) {
				if (n % i == 0 || n % (i + 2) == 0)
					return false;
			}
			return true;
		}
	}

	static class FastReader {
		BufferedReader br;
		StringTokenizer st;

		public FastReader() {
			br = new BufferedReader(new InputStreamReader(System.in));
		}
		public FastReader(String s) throws FileNotFoundException {
			br = new BufferedReader(new FileReader(new File(s)));
		}

		String next() {
			while (st == null || !st.hasMoreElements()) {
				try {
					st = new StringTokenizer(br.readLine());
				} catch (IOException e) {
					e.printStackTrace();
				}
			}
			return st.nextToken();
		}

		int nextInt() {
			return Integer.parseInt(next());
		}

		int[] nextIntArray(int n) {
			int[] a = new int[n];
			for (int i = 0; i < n; i++)
				a[i] = nextInt();
			return a;
		}

		long nextLong() {
			return Long.parseLong(next());
		}

		long[] nextLongArray(int n) {
			long[] a = new long[n];
			for (int i = 0; i < n; i++)
				a[i] = nextLong();
			return a;
		}

		double nextDouble() {
			return Double.parseDouble(next());
		}

		double[] nextDoubleArray(int n) {
			double[] a = new double[n];
			for (int i = 0; i < n; i++)
				a[i] = nextDouble();
			return a;
		}

		String nextLine() {
			String str = "";
			try {
				str = br.readLine();
			} catch (IOException e) {
				e.printStackTrace();
			}
			return str;
		}
	}

}