 Kleinman contacted a pair of Canadian graphic novel artists to begin the storyboarding process . Storyboarding the commercial meant that the agency could determine how much of the £ 1.3M budget to allocate to each section , and provided them with visuals to use as part of the presentation to Diageo when pitching the various concepts for a decision on which to pursue . The effort paid off and approval was given to move ahead with production . 
