 As one of the most recognisable British television advertisements of 2006 , noitulovE was one of two commercials ( the other being Sony 's Balls ) to feature in a £ 200M campaign launched by Digital UK to raise awareness of the imminent switchover within the UK from analogue to digital television . New versions of the two adverts were produced , showing the first few seconds of the original spot before being interrupted by " Digit Al " , an animated spokesman for the campaign . 
