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Applied Psychology

POWER OF
MENTAL IMAGERY

_Being the Fifth of a Series of_
_Twelve Volumes on the Applications_
_of Psychology to the Problems of_
_Personal and Business_
_Efficiency_


BY

WARREN HILTON, A.B., L.L.B.

FOUNDER OF THE SOCIETY OF APPLIED PSYCHOLOGY


ISSUED UNDER THE AUSPICES OF
THE LITERARY DIGEST
FOR
The Society of Applied Psychology
NEW YORK AND LONDON
1920

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COPYRIGHT 1914
BY THE APPLIED PSYCHOLOGY PRESS
SAN FRANCISCO

(_Printed in the United States of America_)

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CONTENTS

     Chapter

     I. IMAGINATION AND RECOGNITION                 Page

          RECOGNIZING THE PAST AS PAST                 3
          IMAGINATION, PAST, PRESENT AND FUTURE        5

     II. KINDS OF MENTAL IMAGES

          VISUAL IMAGERY                               9
          AUDITORY IMAGERY                            11
          IMAGERY OF TASTE AND SMELL                  12
          MUSCULAR AND TACTUAL IMAGERY                13
          PERSONAL DIFFERENCES IN MENTAL IMAGERY      14
          INVESTIGATIONS OF DOCTOR GALTON             15
          INVESTIGATIONS OF PROFESSOR JAMES           16
          INVESTIGATIONS OF PROFESSOR SCOTT           21

     III. HOW TO INFLUENCE OTHERS THROUGH MENTAL IMAGERY

          A RULE FOR INFLUENCING OTHERS               31
          APPLICATION TO PEDAGOGY                     32
          HOW TO SELL GOODS BY MENTAL IMAGERY         33
          A STUDY OF ADVERTISEMENTS                   34
          THE WORDS THAT CREATE DESIRE                35
          A KEY FOR SELECTING A CALLING               36

     IV. HOW TO TEST YOUR MENTAL IMAGERY

          FINDING OUT YOUR WEAK POINTS                39
          TESTS FOR VISUAL IMAGERY                    40
          TESTS FOR AUDITORY AND OLFACTORY IMAGERY    42
          TESTS FOR IMAGERY OF TASTE AND TOUCH        43
          TESTS FOR IMAGERY OF HEAT AND COLD          44
          HOW TO CULTIVATE MENTAL IMAGERY             45

     V. THE CREATIVE IMAGINATION

          THE PROCESS OF CREATIVE IMAGINATION         49
          BUSINESS AND FINANCIAL IMAGINATION          50
          HOW WEALTH IS CREATED                       51
          THE KLAMATH PHILOSOPHY                      52
          HOW MEN GET THINGS                          53
          PREREQUISITES TO ACHIEVEMENT                54
          HOW TO TAKE RADICAL STEPS IN BUSINESS       55
          THE EXPANSION OF BUSINESS IDEALS            57
          RISING TO THE EMERGENCY                     58
          THE CONSTRUCTIVE IMAGINATION                59
          LITTLE TASKS AND BIG TASKS                  60
          WORKING UP A DEPARTMENT                     61
          IMAGINATION IN HANDLING EMPLOYEES           62
          HOW TO TEST AN EMPLOYEE'S IMAGINATION       63
          IMAGINATION IN BUSINESS GENERALLY           64
          IMAGINATION AND ACTION                      65




IMAGINATION AND RECOGNITION




[Illustration]

CHAPTER I

IMAGINATION AND RECOGNITION


[Sidenote: _Recognizing the Past as Past_]

In the preceding volume of this _Course_, entitled "The Trained
Memory," you learned that the memory process involves four
elements, Retention, Recall, Recognition and Imagination; and the
scope and operation of two of these elements, Retention and
Recall, were explained to you.

There remain Recognition and Imagination, which we shall make the
subject of this book. We shall treat of them, however, not only
as parts of the memory process, but also as distinct operations,
with an individual significance and value.

Both Recognition and Imagination have to do with mental images.

Recognition relates exclusively to those mental images that are
the replica of former experiences. _It is the faculty of the mind
by which we recognize remembered experiences as a part of our own
past._ If it were not for this sense of familiarity and of
ownership and of the past tense of recalled mental images, there
would be no way for us to distinguish the sense-perceptions of
the past from those of the present.

Recognition is therefore an element of vital necessity to every
act of memory.

[Sidenote: _Imagination, Past, Present and Future_]

Imagination relates either to the past,