What sells for this hotel is its close proximity to the oft-photographed/filmed Times Square. It is literally right there when you step out from the hotel. Located just off Broadway at 47th Street, it has a Starbucks just across the street, TKTS discount ticket booth a few more paces away, walking distance to the multitude of restaurants in Hell's Kitchen and, of course, the theatres for Boradway musicals.
The rooms do not stand out for me. Room size is not impressive compared to other W properties in other cities and countries but I understand this is quite the norm for Manhattan hotels. Apart from the relatively small size of the room, I felt that the lighting of the room is a little too dim. It is probably an extension of the supposedly hip and loungy design of the hotel. Further, the walkway from the lift to the room is also dimly lit. As a matter of fact, I thought it was a little too gloomy with light grey walls and metal doors.
If you generally prefer a room that is more cosy and cheerful, you will probably have to look elsewhere. But if you have a tight schedule in Manhattan, this is a sure bet for you to cover the quitessentials of Manhattan.
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