Reef Culture is the Valley's newest coral and saltwater fish store, having opened in the same hard-to-find location that formerly housed About the Reef. Aside from the location, the two stores are quite different. Reef Culture seems much bigger inside, definitely cooler, and much more pristine. \n\nThey have some *huge* tanks filled with more coral frags than I have seen outside of a trade show- with some rarer specimens I have only seen at shows. They have plenty of fish from which to choose as well, and many popular ones, like several varieties of clown fish, have been tank raised. They have a good selection of chemicals, fish and coral food (pellets and frozen), tank supplies, and live rock. They also sell reef stew, RODI water, and two salinity levels of pre-mixed salt water. We appreciated that they packed our frozen food in paper- with an ice pack!- to keep it frozen all the way home. The prices I saw were all competitive with other reputable aquarium stores in town. \n\nEvery one who helped us, or offered to help, was friendly and knowledgeable. What I also appreciated is when an employee happened not to know an answer to one of my husband's picky questions, he went and looked it up immediately. To me, that says they care about getting it right, rather than saving time or face by bullshitting the customer. Impressive. \n\nI know we'll be back to Reef Culture often- especially now that we have a GPS to get us there.
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