I'll agree with those who find this place to be too fancy in the pantsy. It's that slick, shiny, uber-hip sort of setting where people who have shit which does not stink go to be seen having a drink. I'm going to have to disagree though with people claiming it's \"Scottsdale\" in Phoenix... strongly.\n\nI'm sorry, but new tacky money originated in Phoenix. Just drive around the Biltmore and have a look at some of the houses that haven't been remodeled in 30 years... you can do the same in West Paradise Valley. And Phoenix continues to house many of the young financially elite in places like Arcadia and in the areas where the restored classic homes of the old arts district downtown meets up with the new \"Urban\" and \"Modern\" blocky construction that's so in fashion these days... \n\nI'll admit that Scottsdale - especially North Scottsdale is home to some of the biggest douchefucks and plastics around, but I'm tired of people (even I'm guilty of this) calling Scottsdale out as the douche capital of the world. Personally, I find Phoenix snobs to be a bit more insufferable because they point fingers having no clue that when they point a finger there are 3 more pointed back at them and that they are what they claim to detest.\n\nThere are plenty of douchey snobs with too much money, Affliction shirts and expensive jeans living all over the valley. They don't all come from Scottsdale - in fact, most of the Scottsdale douches hang out in North Scottsdale and don't even go to places like The Vig. \n\nNo, the Vig is full of Phoenix douchebags and plastics when it is full... When it isn't full, I still don't like it. I had a simple grilled cheese there and it was awful. I guess wealthy people see eating as an opportunity to work hard. This sandwich was difficult to chew - a grilled cheese. What the hell is up with that? I also felt very uncomfortable eating here - the atmosphere simply wasn't very inviting. The place was pretty much empty on this occasion and wandering around outside and in, looking at all the available seating - none of it spoke to me asking me to take a load off.\n\nEverything here looks pretty spiffy though - even if a bit pretentious. I can't say I'd ever make this joint a regular hangout of mine and to be quite honest, I regularly turn it down when it's suggested in favor of something less snobby and more comfortable. So - customer base aside, I give this place 3 marks. It's just not my style. It's nice though and if you like it, you'll be right at home with the people who go here.
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