This place opened in April, 2011. I honestly don't think it will be here long. They've done a good job of hanging doorknob flyers and having a guy stand out on Elliot Road waving a sign, so they got my attention and I took the plunge and bought a pizza.\n\nThe premise is that an all-natural pizza will be fundamentally better than one made from non-organically produced food products. I beg to differ and they've proven me correct. I called the order in and when they told me the pizza would be ready in 10 minutes I thought \"Wow, either they already have this in the oven, or they're taking a shortcut.\" No, they aren't psychic... ...which means...\n\nI got to the shop a couple minutes before the pizza emerged from the standard conveyor belt pizza oven commercial establishments use these days. I'm thinking that to make the pizza totally hip and cool they would use a charcoal fired oven, using fuel from a sustainable second growth wood plantation. Not a chance. This franchise would close even sooner if they had.\n\nAfter getting home 5 minutes later, my kids (college age) and I partook of the pie. The crust is good in that it's whole wheat and has a nice \"chew\" to it with a nutty wheat taste. It isn't the typical Pizza-Rut \"so-much-grease-it-fries\" crust, but a good yeasty bread crust. That's where the goodness ends. I bought one of their \"favorites\" products (I'm not divulging which, as they have my name and phone #, and I'm certain it wouldn't take long to figure out who ordered what), and it was in a word, bland. I mean, the CostCo Combo at $10 is a tastier pie, and a similarly priced Nello's pie puts this one to shame.\n\nTo their credit they do offer a gluten-free crust for those who need one. I'm not one of those people and I have no motivation to get a gluten-free crust. Sorry. \n\nIn summary, for one night I actually ate somewhat healthy, but long term I'm keeping my clothes on.
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