Fresh & Easy is the US subsidiary of UK based grocer Tesco who entered the American market in 2007. I know Tesco really well and they are smart business folks who know their market. Fresh & Easy has been opening stores all over the Phoenix area and have been using $20 and $10 coupons to build market share. I give them a lot of credit for doing this.\n\nI also have been shopping here for a long time and appreciate their eye on packaging food items for the busy consumer. One of my favorites is their rosemary focaccia bread dough. I've made it at home, but Fresh & Easy make it ohhh so easy when I'm tired and it's 6:45.\n\nBTW, thanks for the Hybrid parking space!
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