Alright, so there are some things I've got to give them props for, though the fast fashion industry definitely has it's down sides. Joe Fresh is a Canadian success story, and it emphasizes super affordable, generally well-fitting clothes. The founder also brought us Club Monaco, and he doesn't make the mistake of trying to aim for a lowest common denominator stylewise for the cheaper line, which I appreciate. If anything some of the Joe Fresh stuff is frankly cuter than the sometimes-mom-like Monaco. And it's convenient that these are connected to Loblaws here in Canada, and funny that the sexy versions in NYC are decidedly un-grocery. \n\nThis Joe Fresh in particular is in a huge, stunning historic old train station. The beauty of the building almost makes me sad at the Joe Fresh though, first of all because they barely make use of all the space (the mezzanine!! c'mon!! it just sits empty!!) and because the contrast between the globalization-wear pumping through the buttery marble, soft bronze, inspiring vault of a ceiling, etc is almost too much to bear. It would be so cool if this could be more of a public space. An arts venue! A library! A skill share! But it is what it is for now, and I just got a cute sweater there for $16 so who am I to complain. A-Ok it is then, and all the best to them.
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