To echo what a couple of other reviewers have stated, this isn't a cookie cutter or chain hotel. There isn't a hint of beige anywhere, and the decor can best be described as "institutional chic." In fact, the mirror in the (bed) room was polished stainless steel--you know, the stuff they use for mirrors in highway rest areas? (Thankfully, the mirror in the bathroom was just a boring old regular one. LOL)
If that doesn't scare you off, then you'll like the Diva just fine. The front desk staff was genuinely friendly. The room was impeccably clean. My room (which didn't face Geary) was very quiet. I've seen postings for some other SF hotels complaining that there weren't AC units in the rooms. Note for AC-dependent travelers: The Diva has adequate, if slightly underpowered AC's.
The Diva's location is excellent, only a few blocks off Union Square and the Powell St. BART/MUNI station. Most notably, there's a Starbuck's directly adjacent to the Diva!
If you're looking for Westin (or Best Western) ambiance, this probably isn't the hotel for you. If you can get a decent rate (say, $120 or less for a king bed room), I'd wholeheartedly recommend the Diva.
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