Such a shame - this service could be dominating the streaming space. The variety of Sky shows and new movies on offer is great. The issue lies with their pricing model and what they give you as a result. £20+ per month (movies & entertainment) and you only have access to 720p content and have to sit through adverts. Come on Now TV! An extra £5 per month to remove ads and upgrade to HD content is a rip off, in my opinion. I was a long time subscriber in the past and received all of that for less than £10 per month. I've recently returned because I wanted to watch the Harry Potter films & reunion, but won't be renewing after this month. I subscribe to Netflix, Amazon and Disney+ and pay less in total for all 3 combined than the basic option on Now TV. On all 3 platforms, I have no ads and access to either full HD, 4K or UHD content.
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