This planning course was slightly better than the preceding landscape course, but it was still underwhelming. The instructor seemed better prepared with her presentation, but her dependence on the textbook and speaking style still made it seem as if she lacked mastery of the subject. The course did touch on the important subject matters at hand, but since the textbook was so old (practically outdated by digital media standards), it missed or made little mention of so many innovations and best practices that are now the rule for digital marketers. For example, the increasingly crucial role of marketing automation platforms like HubSpot, Dynamics Marketing and Marketo and how CRMs like SalesForce and Dynamics are driving both marketing and sales strategy. Another example is how email marketing has moved to rules-based and triggered workflows. Again, theres a definite need for this course. I would actually recommend breaking out social, SEO and online advertising into their own courses, rather than squeezed into small segments. Finally, the putting it all together section is vital for anyone who wants to work in digital marketing, but the coverage here was much too general.
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