Yes, you get what you pay for, but it is SUPER expensive. A bizarre practice is that they never have any prices on display by the fish, on the board, nor their mailing list and it is for a reason - people would just walk off with sticker shock the minute they walk through the door. It is not rare to pay $35-$40 for a lbs of fish. The fish is super fresh and they do bring hard-to-find items but be ready to pay up. This is one of the rare places where you will end up paying more cooking at home that if you were to go out to a restaurant. This is a nice location so I imagine their rent is uber-expensitve. Still, if you don't feel like paying more for the piece of fish than your bottle of wine, you may want to try Whole Foods down the road (yes, it is cheaper).
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