Incheon to Bangkok. After flying from Hawaii to Bangkok several times with Korean Air, I can say that there is nothing very impressive about this airline. It's not that anything is especially awful, but it's my impression that the company and its personnel are several rungs below their competitors. They lack the charm, cleverness, efficiency, and poise of other airlines, and are often lax and simply sloppy. On one recent flight, a member of the cabin staff spilled a tray of drinks on me while he was serving them to other passengers; on another recent flight, I was exiting the toilet and a flight attendant was literally running up the aisle and ran straight into me and knocked me out of the way and, without stopping, yelled, "oops!" and shrugged and carried on running. Their Thai staff are by far their best. Korean Air's catering is unappetizing, the interiors of their aircraft are uncomfortable, and their uniforms look something like pajamas. The entertainment on board is limited, dull and needs improvement fast and, most surprisingly for such a supposedly technologically-advanced country, Korean Air's website and app are clumsy and not at all user friendly. The airlines likes to make choosing a seat as difficult as possible and it's now only possible to do so when signed in as a member of the airline's frequent flier program, despite my preference for earning mileage with one of their codeshare partners. Does Korean Air know what codesharing actually is? Finally, Incheon airport is new, but beyond shopping there's actually not much to do and it's not very much fun. So, in short, nothing awful, but Korean Air is far, far behind ANA, JAL, EVA air, Thai Airways and Singapore Airlines, and can only really compete by being cheap.
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