We've stayed in budget hotels, boutique hotels and high-end chains (when my office was footing the bill), and this was one of the best, if not the best, place we've stayed in New York in the last decade.
When we arrived after a long, aggravating day of travel, the nice lady at reception upgraded us to a larger room with a view (that's NEVER happened to us before) and gave us some complimentary snacks. The room was great -- immaculately clean, very spacious for NYC and comfortable. It was really convenient to have a kitchenette in the room (stored water we bought at nearby market and delicious treats we bought on Bleeker St.).
We don't have kids yet, but I think this would be a great option for families b/c in the end you would save money with the free breakfast, pull-out couches in the rooms and kitchenette to have snacks/reheat last night's leftovers for lunch.
We liked this place so much, we've booked a room for our next trip up in May.
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