Fiesta del Pacifico
fiesta del pacifico english festival pacific civic festival held san diego california event staged throughout city several week mid late summer intended attract tourist highlight san diegos spanish mexican heritage san diego city council approved plan monthlong celebration take place summer private organization run wayne dailard served manager – california pacific international exposition put daylong event financial support city county intended annual event revenue projection fell short tourism industry representative complained drawing traffic away established attraction festival continued three year shorter less ambitious year july august july august august september september event abandoned festival included week varied activity throughout city including beauty pageant several parade series road race rodeo street party multiple display dancing art cultural activity main event epic theatrical production entitled california story originally written california centennial celebration presented hollywood bowl extravaganza performed balboa stadium stage long city block featured scene cast people including symphony orchestra voice choir lucille norman star lead singer production directed vladimir rosing conducted meredith willson filled role hollywood bowl production dramatized history california arrival juan rodríguez cabrillo early th century billed biggest nonmovie spectacle ever produced anywhere last year fiesta california story production replaced hour show called star pacific celebration inspired popular mostperformed work composer roger nixon piece symphonic band called fiesta del pacifico composed – first performed nixon explained name composition follows fiesta del pacifico held san diego feature play history area parade rodeo street dance one several festival held annually various community california celebrate old spanish day state chose name representative spirit occasion