Hmongtown Marketplace
Hmongtown Marketplace is an indoor-outdoor marketplace focused on Hmong American products and culture in the Frogtown neighborhood of Saint Paul, Minnesota. Hmongtown was the first Hmong-owned and operated market in the United States and is today noted for its cuisine and produce. Locally it is variously referred to as the Hmong Farmers Market or Hmong Flea Market, or simply "Hmongtown" to emphasize its role as a cultural hub like a Chinatown, not just a retail location. In two buildings, more than 200 vendors sell traditional food, clothing, and home goods especially from Hmong and Hmong American culture, including from Cambodia, Vietnam, Laos and Thailand. The market is designed to simulate open-air markets in Chiang Mai, Thailand, and Vientiane, Laos. Produce vendors sell culturally specific fruits, vegetables, nuts, and other edible plants. Hot and ready-made food vendors sell a variety of dishes such as roast meats, boba tea, papaya salad, and bánh mì. Home goods include green market, electronics, religious supplies, and garden tools. A bank branch staffed by Hmong-speaking employees was added in 2024. It's easy to forget, when you're walking past the crowded indoor stalls or outdoor vegetable stands in Hmongtown Marketplace that you're in the American Midwest. The sounds, smells, voices on TV and faces proclaim, "Southeast Asia!" In the summer the market nearly doubles in size with an outdoor market in the surrounding paved lot that brings the number of vendors up to 300 or more. The outdoor market is sometimes referred to as the Hmongtown Farmers Market and sells produce as well as meat, clothing and textiles, herbal medicine, live potted plants, and home products. The large size and foot traffic have led to the nickname "Hmong Mall of America". 600 people work inside, as many as 20,000 customers have been noted during events, and there is capacity for more than 300 stalls. The interior footpath complexity due to the many stalls has been described as "labyrinthine" and "byzantine". Because of the wide variety of products and services offered at Hmongtown, it is referred to as many different kinds of markets, such as a mall, a supermarket, a flea market, a farmers market, a marketplace, and a food hall. Hmongtown was the first Hmong-owned and operated marketplace in the United States. The market was founded as International Marketplace in 2004 by Saint Paul, Minnesota entrepreneur Toua Xiong. Hmong people were persecuted in their homelands following the Laotian Civil War known as the Secret War and Xiong wanted a place for first generation immigrants such as himself to gather as though they were at home. The marketplace originally had many video stores that sold footage of and movies set in Laos and Thailand as part of that nostalgia. Hmongtown serves a similar role to the Minnesota Hmong community as Hmong villages and ethnic Hmong marketplaces in countries of origin such as Vietnam and Laos, which are cultural and social hubs. Xiong spent his childhood in Laos before his family escaped to a refugee camp. Xiong, a younger brother, and his parents joined his teenage brothers in an American-run refugee camp when he was twelve. In 1986 at seventeen years old, he and his wife immigrated to St. Paul, Minnesota and settled in Frogtown. In three years he gained college degrees in business and accounting. = Prior to opening Hmongtown, Xiong owned and operated the Asian grocery store Foodsmart (now doing business as Sun Foods), part of the Unidale Mall strip mall on University Avenue in Frogtown, with a second location in Brooklyn Park, Minnesota. Opened in 1996, the grocery hosted an 80 stall farmers market in its parking lot, a ready-made hot food restaurant and caterer, an event hall, and a Hmong sausage processing facility. His goal was to "turn Frogtown into Hmongtown". (From 1981 to 2005, the number of Asian businesses on University Avenue in Frogtown grew from one business to more than sixty businesses.) Foodsmart was involved in community initiatives: hosting the Council on Asian-Pacific Minnesotans get-out-the-vote events and community engagement about the Metro Transit light rail Central Corridor construction in 2007. Representatives from Foodsmart served on the Central Corridor Business Advisory Council. It hosted fundraisers for local Hmong institutions such as the Hmong Cultural Center Museum, which was founded during a meeting at Foodsmart. The New York Times recommended Foodsmart's daily Hmong food buffet in 2002. Xiong received a minority business leader award for Foodsmart from Minneapolis / St. Paul Business Journal in 2002. Xiong moved on to develop the multi-vendor International Marketplace with a goal to provide Hmong with more economic opportunity. = The 6-acre Hmongtown site was previously Shaw Stewart Lumber Co. on Como Avenue, north of the St. Paul Capitol building. Most of the original buildings remain, with the largest warehouse functioning as the main market building. Xiong didn't realize the obstacles to redeveloping the property for grocery and retail when he rented it from the lumber company, having only recently become a business owner and an English speaker. Renovations to meet regulations included a sprinkler system, more toilets, exhaust fans in restaurant spaces, and an upgraded larger sewer pipe to connect to the municipal system. Despite setbacks, he opened International Marketplace in 2004. In 2009 he bought the property from the lumber company and renamed it Hmongtown Marketplace. = Hmongtown aimed to provide a social and economic hub to newly-immigrated Hmong. It has been credited with creating hundreds of jobs and other entrepreneurial opportunities for much of the Minnesota Hmong diaspora. Most of the vendors speak only a Hmong dialect and not English, which Xiong says has allowed them to maintain employment and start a business while still acclimating to America. In 2010 Xiong was awarded the Immigrant of Distinction award for his work at Hmongtown from the Minnesota-Dakotas chapter of the American Immigration Lawyers Association. Hmongtown was featured in an Emmy Award-winning episode of CNN's United Shades of America with owner Toua Xiong and local Hmong American chef Yia Vang in 2019. Andrew Zimmern featured papaya salad, fried intestines, and bitter bamboo soup from Hmongtown on Bizarre Foods America in 2012, and the popular Hmong sausage with purple sticky rice meal on Bizarre Foods: Delicious Destinations in 2016. Hmong are the largest Asian diaspora in Minnesota, and Minnesota has the second-largest Hmong population in the United States. Hmongtown is a staple of local Hmong life and creates a sense of community and belonging. Less than four miles away is a similar Hmong American marketplace called Hmong Village. The markets and surrounding Asian businesses are in the Little Mekong Cultural District, a business district with a high concentration of Asian businesses and cultural sites. While the focus is Hmong culture, the marketplace contains shops and stalls with proprietors and products from any of the cultures that can be found in the surrounding neighborhood Frogtown, which in the 20th century became the most ethnically diverse neighborhood in Saint Paul. Nepali, African American, and Mexican vendors have been noted. More than half of Hmongtown's visitors are white. Owner Toua Xiong aims for the market to be welcoming to those new to Hmong culture. = Vendors at Hmongtown sell traditional Hmong textile art such as kawm (woven baskets) and forms of Paj Ntaub (flower cloth) such as batik dyed cloth (Paj Ntaub nraj ciab/cab) and story cloth, which depicts scenes from Hmong life and history. Embroidery thread, coins, beads, metals, and other materials for making Hmong textiles are available from multiple vendors. Hmongtown provides a place to perpetuate Hmong culture such as textile art. A participant in a study on Hmong youth recalled how spending time at her mother's Hmongtown stall encouraged her to become a Hmong embroiderer: "Over winter break, my mom had a stall at Hmongtown Market so I went with her to help her. I was tired of not doing anything so I started embroidering again. That’s when I realized that if I did not continue to embroider then I would not know how to embroider in the future. And if I had children, they would not know as well, and if my sisters did not know how to embroider, there would be no one who would know." Ten story cloths by Hmongtown textile artisans Sy Vang Lo and Khang Vang Yang were exhibited at the Mathers Museum of World Cultures. Light boxes of photography from Hmong American artist Pao Houa Her, whose work was selected for the Whitney Biennial, decorate the West Building food court seating area. The exhibit is accompanied by text from Hmong American poet and playwright May Lee-Yang. Her's artwork being displayed simultaneously at the renowned Walker Art Center and Hmongtown was praised by Walker’s curatorial fellow in visual arts Matthew Miranda as a "break in the art world decorum" that "subverts the white view in museums." Other featured artists have included Tetsuya Yamada and HOTTEA. = Hmongtown is noted for its prepared food and quality produce, with the Star Tribune calling it "one of the state's top culinary gems" and Saveur enthusing it is a "destination" for cooks. Five-time James Beard Award-nominee Diane Moua recommends the prepared food. Food critic Andrew Zimmern says it is "the country’s best little-known ethnic market." Minnesota Monthly included Hmongtown in their "'culinary canon' of essential local eats" list the "Foodie 40", saying Hmongtown is "one of the great, affordable flavor adventures in the Twin Cities" and calling it "ground zero" for good chicken wings. The average price of a meal is less than $15 and restaurants are open all day for breakfast, lunch, and dinner. Individual restaurant stalls and a food court serve traditional Hmong and Southeast Asian meals, snacks, and street food. Because Hmong are a diaspora, Hmong cuisine is a fusion, so dishes at Hmongtown come from Thailand, Laos, Cambodia, Vietnam, and even China, Japan, South Korea, and Mexico. Difficult to find outside of Minnesota, Hmong-style barbecue is prominent, including traditionally prepared and cold Hmong sausage (nyhuv ntxwm hmoob), which is a pork sausage flavored with Thai chili and herbs like lemongrass, and sai krok, a traditional fermented pork sausage. Dishes popular among Hmong such as pho (or the Hmong version of pho called fawm), khaub poob (red curry noodle soup), larb (minced meat salad), nab vam (tapioca dessert), purple rice, boba tea, mangonada, and papaya salad are widely available from multiple restaurants. Notable vendors and dishes include: 5-Star Deli: fried chicken wings with egg roll stuffing (kooj tis qaib nitim); chicken meatball skewer; nab vam (colorful jelly and fruit dessert) Golden Cuisine: whole roast chicken larb Her Kitchen: beef pho Hmong Express Cuisine: papaya salad Hmobb Kitchen: mok pa (banana leaf steamed catfish) Hmoob Cafe: shellacked beef ribs; mustard greens with pork; mok pa; papaya salad Kad's Deli: jian dui (filled Chinese donut) Mr. Papaya: crispy pork belly, spiced green mango Mai's Kitchen: sai krok (fermented pork sausage) Sida Kitchen: foot-long Thai or Lao style Hmong sausage Twin Tropic Cafe: chocolate and blackberry smooth bubble teas; meatball soup (fawm) Xieng Khoung Kitchen: spring rolls Hmongtown is recommended for its cuisine in many travel guides such as Lonely Planet and Condé Nast Traveler. An outdoor market that sells much of the same merchandise as the indoor market operates from May to October. It has an emphasis on fresh produce and starter plants for gardening vegetables. Produce commonly available at Hmongtown has Southeast Asian origins and is difficult to find in mainstream groceries. A large portion of the produce is locally grown by Hmong farmers. Produce includes rambutan, Hmong yellow and red cucumbers, bitter melon, purple lemongrass, sugar cane, Thai chili, pea eggplant, dried imported bamboo, winter melon, radish greens, bok choy varieties such as Shanghai bok choy, Chinese broccoli, Thai basil, longan, lychee, pomelo, mangosteen, persimmon, and jackfruit. = In June 2016 Hmongtown held the first Hmongtown Festival, a two-day music and cultural festival focusing on Hmong history and culture. The festival is held annually. Owner Toua Xiong who learned to sing and play guitar in a refugee camp played at the first festival. Minnesota Governer Tim Walz and Leiutenant Governer Peggy Flanagan took part in the festival in 2019. = Hmongtown vendors sell traditional Hmong and Southeast Asian medicine such as herbs and imported over the counter drugs. Traditional Hmong herbal medicine is difficult to find, so vendors at Hmongtown attract customers from all over the world and play a role in preserving Hmong culture. Because of its reputation as a Hmong community hub, Hmongtown is often targeted for public health initiatives. Hmongtown participates in outreach around testing for breast cancer and reducing consumption of heavy metals from skin lightening products and fish. The market also held vaccine clinics during the beginning of the COVID-19 pandemic. In June 2013, law enforcement raided Hmongtown and confiscated hundreds of pounds of illegal medication, including penicillin, opiates, and mislabeled over the counter medication. Vendors were subjected to full body searches. Cultural differences and language barriers were blamed, although Ramsey County Sheriff's office spokesperson Randy Gustafson said that vendors had been previously warned against selling the products confiscated. 14 vendors were ultimately charged with "selling misbranded drugs, possessing and selling drugs that require a license, selling syringes, and unlawfully possessing poison." The Minnesota Department of Health started an educational series with Hmongtown vendors to explain drug safety and American regulations in response. A similar incident occurred at the nearby Hmong Village shopping center in 2018. Hmongtown plans to expand to Hmong senior daycare and senior housing, and include more Hmong cultural activities such as an art gallery, music performance, and permanent history exhibits. Underground parking and an office building are also planned. Off-site expansion includes nonprofits and museums. Through Hi Hi LLC, Toua Xiong and his wife Nou Xiong founded a Hmong and Karen cultural center and museum a few blocks from Hmongtown. He also runs Hmongtown Connections, a cultural exchange program. In 2025, Xiong plans to open a second Hmongtown location in the former Sears space at the Maplewood Mall. The 14 acre space would be developed into a marketplace and additional services aimed at younger customers than the original Hmongtown targets. History of the Hmong in Minneapolis–Saint Paul Hmong customs and culture Hmong cuisine "Hmong Americans and the Secret War". United Shades of America. Season 4. Episode 3. May 12, 2019. CNN. Larson, Karen (November 9, 2019). "Frogtown Walking Tour Audio Story: Hmongtown Marketplace". WFNU-LP Frogtown Community Radio. Retrieved October 17, 2024. Moskowitz Grumdahl, Dara (November 30, 2018). "Meet the King of St. Paul's HmongTown". Mpls.St.Paul Magazine. Key Enterprises LLC. Archived from the original on November 25, 2022. Ross, Theodore (April 25, 2022). "In Pursuit of Chicken Rice". Guernica. Retrieved October 17, 2024. Ueda, Reed, ed. (2017). "Minneapolis–Saint Paul, Twin Cities Hmong Community (Minnesota)". Changing Neighborhoods: An Exploration of Diversity through Places. Vol. 3, Neighborhoods: M–Z. Santa Barbara, California: Greenwood Publishing, an imprint of ABC-CLIO, LLC. pp. 886–888. ISBN 9781440846274 – via Internet Archive. Yang, Kevin (September 2013). "A Town Within A City, A World Within A Town". The Hamline Oracle. Saint Paul, Minnesota: Hamline University. pp. 7–10. Retrieved October 14, 2023 – via Hamline University Library and Archives. Official website Mornings at the Market: HmongTown Marketplace in St. Paul, KSTP-TV segments about Hmongtown Marketplace's outdoor produce market and food court 20 Years of Hmongtown Marketplace, retrospective and history with owner Toua Xiong Art Photography exhibit by Pao Houa Her at Hmongtown Marketplace HOTTEA art installation at Hmongtown Marketplace Tetsuya Yamada art installation at Hmongtown Marketplace Tours Photo tour of Hmongtown in 2014 Video tour of Hmongtown's hot foods by More Best Ever Food Review Show Video tour of merchants and hot food by Ethnic Neighborhoods