Oh bej! Oh bej!
oh bej oh bej pronounced u ˈbɛj u ˈbɛj ɔ ˈbɛj ɔ ˈbɛj milanese oh nice oh nice important traditional christmas fair milan italy held december day patron saint milan ambrose following sunday fair also informally known fiera di santambrogio saint ambrose fair oh bej oh bej fair held different area milan located piazza mercanti surroundings duomo held basilica di santambrogio relocated area sforza castle typical good sold oh bej oh bej sweet christmas winter delicacy handcraft christmas decoration toy antique souvenir bricabrac fair usually crowded partly saint ambrose day immediately followed immaculate conception day italian national holiday potentially followed weekend milanese usually several free day fair day celebration devoted ambrose milan date back late th century actual oh bej oh bej fair said established occasion giannetto castiglione delegate pope pius iv visiting milan december according legend giannetto wanted ingratiate milanese thus entered city carrying box full sweet toy milanese child cheerful crowd followed giannetto basilica santambrogio thereafter fair established commemorate day name oh bej oh bej supposedly reference cheerful cry milanese child receiving present giannetto