John Lewis Christmas advert
john lewis christmas advert ongoing television advertising campaign released british department store chain john lewis partner buildup christmas john lewis partner launched first christmas advert since become something annual tradition uk one signal countdown christmas begun advert tend attract widespread medium coverage acclaim upon release advert promoted john lewis partner waitrose partner song used advertising campaign frequently cover excluding existing song different artist often reached high position uk single chart original version often receive sale boost ellie goulding gabrielle aplin lily allen aurora tom odell vault among artist whose music appeared john lewis christmas advert sir elton john became first artist perform star advert lola young chosen cover hit together electric dream slowed arrangement altfolk duo portrait accusing retailer copying version song recorded londonbased agency adam eveddb conceived advert since saatchi saatchi recently taken responsibility retailer advertising advert led fierce competition notably sainsburys mark spencer boot john lewis honoured ipa effectiveness award campaign point awarded top prize awarded company showcasing rewarding campaign demonstrate marketing payback official website john lewis tv advert music