Baloise Session
baloise session previously known rheinknie session avo session basel indoor music festival take place every octobernovember basel switzerland festival feature international well national artist diverse music genre intimate club setting festival celebrated th jubilee acquired sponsorship swiss insurance company called bâloise changing name event baloise session festival set rheinknie session five concert first instalment festival may including performance oscar peterson albert collins koko taylor second year edition included show fat domino buddy guy mile davis agreed perform festival subsequently festival first acknowledged outside northwestern switzerland name dizzy gillespie michel petrucciani herbie hancock followed claude nob montreux jazz festival joined member patron committee first ten year festival focussed continuous growth gradually integrating musical style world music soul funk proved possible approach younger audience festival management decided revamp festival content well look festival image rejuvenated greater importance attached attraction driving power international performer club style seating arrangement combination act opportunity experience big name intimate atmosphere become trademark embracing vision presenting sponsor avo cigar part oettinger davidoff agreed growthorientated sponsorship deal festival becoming known avo session basel festival acquired sponsorship swiss insurance company called bâloise changing name event baloise session sponsorship place tennight event till least festival presented headliner artist bob geldof ray charles james brown chris de burgh paolo conte deep purple solomon burke lionel richie lucio dalla simply red francesco de gregori elton john herbie hancock dolores oriordan patti austin joe cocker mark knopfler katie melua chuck berry jethro tull zucchero amy macdonald michael bolton cyndi lauper gary moore grace jones tom jones jamiroquai mary j blige john hiatt sonny landreth liza minnelli daniela mercury paul anka laura pausini rod stewart eric clapton bryan ferry toto candy dulfer francesco de gregori iggy pop norah jones alicia key madness imelda may tribalistas m lauryn hill john legend beth hart dido michael patrick kelly elisa jessie j concert recorded broadcast forty country potential audience million viewer station srf swiss television radio srf radio srf service arte telebasel tv tv sat concert worldwide streamed live event hall via arte concert website youtube channel festival first eurovision broadcast took place show elton john followed katie meluas europewide live broadcast four performance namely concert featuring solomon burke katie melua jethro tull paul anka released america europe dvd sky art started broadcasting performance concert british freeview viewer kool gang performance toto’s baloise session brian wilson concert screened broadcaster baloise session first prize cultural category international sponsorship award presented german sponsorship association faspo website baloise session website avo session basel