Project Pabst
project pabst music festival take place portland oregon united state first two edition festival held september july festival produced superfly sponsored pabst brewing company stubhub project pabst festival take place near ross island bridge portland south waterfront exact location sw moody ave portland two main stage acre portland south waterfront near restored zidell yard festival ran two day saturday july sunday july festival basic format consisted band day spanned across two stage band total pabst encourages attendee walk bike skate since portland economically friendly parking limited event project pabst park walk program parking garage specifically event pay park walk mile event also valet parking bike skateboard pabst blue ribbon beer established milwaukee wisconsin german immigrant jacob best throughout year pabst beer went decline popularity sale plummeting however portland oregon played integral part bringing american beer back life since pabst seen decline sale early sale started going portland sourced one main proponent change pabst became popular due image cheap working class beer try buy way excessive advertisement creating project pabst festival pabst brewing company hoped love letter portland initial idea logo festival made portland old town sign project pabst logo portland’s old town sign outline state oregon “portland oregon old town” written middle top sign giant deer jumping logo deer represents oregon since deer live state pabst liked idea sign made similar one outline state oregon logo “project pabst portland oregon” instead using deer logo though decided make unicorn instead day pepper pabst blue ribbon unicorn born portland’s city board unsure logo though ended turning pabst pushing date back would accept controversy behind decision though rejected sign still used throughout project pabst festival project pabst unicorn symbol pabst brewing company created six week project pabst event huge team creating foot unicorn stood center festival pbr figure plant superfly david korins design came idea unicorn helped design pepper giant unicorn statue light horn light color rainbow there myth portland city built unicorn burial site used “city unicorns” headliner festival modest mouse tear fear main headlining band weezer run jewel full lineup band show blondie tv radio run jewel thee oh see velvet teen priory hustle drone weezer passion pit buzzcocks aimee man ted leo alvvays terry louie wampire wild one project pabst also incorporated handful night show venue portland area festival show ran night july – daytime festival finished night show venue included saturday badbadnotgood ghostface killah del funky homosapien friday spit epoxy long knife saturday oblivians pure country gold bobby peru sunday mummy gaythiest sex crime friday sonics pierced arrow fireball freedom saturday roky erickson pynnacles hollow sidewalk friday preservation hall jazz band son little saturday earth american band thursday brian posehn bryan cook sean jordan friday shannon clam chastity belt shiva saturday fernando jeremy wilson mike coykendall friday tacocat ghost ease shadowlands saturday coathangers isi marriage cancer friday jex thoth ides gemini clay rendering barrowlands saturday subrosa brother sonic cloth lesbian eight bell friday chrome aside live band number entertainment activity set festival ground activity open people attending project pabst festival attempt emulate barlike atmosphere pabst built empire small bar set festival ground attendee take break bar house pinball machine arcade game local music game completely free play pabst van set festival premise treated communal art piece festival attendee encouraged use spray paint decorate van whatever manner please small recording booth attendee jump create music recording cut directly vinyl people walk away record demo booth stand fear missing live dj booth set festival attendee watch listen performance well connect social medium booth sponsored stubhub local food vendor festival include atlas pizza boke bowl fifty lick ice cream olympic provision slowburger project pabst received well amongst fan deemed complete success eye pabst brewing company despite temperature around degree edition fan attended twoday festival weezer blondie run jewel biggest crowdpleasers lineup amount activity partake throughout festival also main point praise temperature hot project pabst’s decision allow sealed water bottle brought festival well inclusion onsite refill something fan thankful especially since limiting water inflating price water something done often festival average cost bottle water festival average cost beer oz tallboy pabst blue ribbon cost project pabst you’d pay bar less half festival would charge overall seems project pabst successful well received project pabst produced relatively new festival producer superfly superfly coproduced recent bonnaroo outside land festival pabst brewing company expecting attendee twoday project pabst festival instead ended getting small indie brewing company festival big step festival ended costing around percent annual marketing budget result pabst brewing company saw increase case pabst sold year portland market official website