September 28, 2011 
 
 North American Mobile Ad Market to Benefit from Most Highly-Anticipated Smartphone Launch to Date 
 
 SAN MATEO, California, September 28, 2011—InMobi, the world’s largest independent mobile ad network, today announces the combined results of its monthly InMobiMobile Insights network ad data research and a custom iPhone-focused study, iPhone 5 and the Mobile Market. The InMobi announcement acts as a forecast to the scope and effect of the confirmed October 4th Apple iPhone announcement in North America. InMobi anticipates the North American mobile ad market to experience a significant increase in mobile media consumption based on the iPhone 5 consumer data findings. 
 
 Apple iPhone 5 potentially the most successful smartphone launch to date. The recent InMobi consumer smartphone survey uncovers that 41% of current mobile users in the U.S., Mexico, and Canada plan to buy an iPhone 5—potentially making it the most successful launch from the consumer electronics giant to date. The study further finds that over 50% of those users will make the purchase within the first six months of the iPhone 5 launch, which could take Apple significantly ahead of its June 2011 market position, and increase its mobile platform market share from 27% in June (comScore Inc., August 2011) to 41%. 
 
 However, if Apple only unveils a product update—akin to the 3GS version of the iPhone that Apple released in 2009—interest in the new smartphone will be significantly lower, with fewer than 15% of consumers likely to actively pursue the new handset. 
 
 The study finds that consumers are most hopeful for improved battery life; increased processing speed; higher-quality screen resolution; and stronger phone service in the rumored Apple smartphone. 
 
 Customer retention and new users 
 
 The study uncovered that over half of BlackBerry users (52%) are planning to switch to the new Apple iPhone 5, followed by 51% of current iPhone users and over one in four (27%) Android owners. Even if the announcement only unveils an iPhone 4S, 28% of current BlackBerry smartphone owners plan to switch to Apple, more than double the amount of current iPhone and Android owners. 
 
 Percentage of mobile consumers planning to switch to new iPhone: 
 
 Current Phone % Planning to Switch to iPhone 5 % Planning to Switch to in iPhone “4S” iPhone 51 11 Android 27 11 BlackBerry 52 28 
 
 InMobi experiences continued network growth in North America 
 
 InMobi’s North America Market Overview, which shows nearly 24 billion mobile ad impressions on the InMobi network over the past quarter, denotes that Apple mobile ad impressions are on the rise in iPod Touch devices and that as a manufacturer, Apple has the majority of the market share, at 29%. Data from the report also indicates a 33% growth in mobile ad impressions over the past three months, and a 39% growth in smart phone impressions in the North America mobile market. An infographic outlining the full findings of InMobi’s most recent research is available at: http://www.inmobi.com/research/. 
 
 Commenting on InMobi’s latest findings, James Lamberti, VP Global Research & Marketing at InMobi, said: “The combination of Apple’s increasing market share in mobile advertising and general consumer interest in their latest technology is another boon for the mobile advertising industry. Apple is currently the clear leader in terms of compelling user experience and customer loyalty, and we feel that their quality and pace of innovation when it comes to mobile devices will continue to improve the content and advertising experience for consumers for iPhone5 and beyond.” 
 
 About InMobi 
 
 InMobi is the world’s largest independent mobile advertising network. With offices on four continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 340 Million consumers, in over 165 countries, through more than 47.3 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand InMobi’s offering to creative agencies and brands. InMobi was recently selected as a 2011 Always On Top 100 Mobile Company in Silicon Valley. 
 
 InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. 
 
 To learn more, please visit www.InMobi.com/research, follow us on Twitter @InMobi, or read our blog at www.InMobi.com/InMobiblog/. 
 
 Media Contact: 
 
 Dan Gamble | dan@if-communications.com | 415.971.7938 

 Apple What comes after the iPhone 4 (here, shown in white)? According to a recent survey, consumers will flock to a new iPhone 5. 
 
 Smartphone shoppers may be buying more Android phones, but that could change fast: 41 percent of current mobile users have their sights set on the iPhone 5, due for unveiling Tuesday. 
 
 A recent survey of mobile users in North America, conducted by the mobile ad network inMobi, shows that big numbers plan to turn out to buy the latest version of Apple's smartphone, "potentially making it the most successful launch from the consumer electronics giant to date." 
 
 Even though no one has actually seen the phone, over 50 percent of those who answered in the affirmative plan to throw down hard-earned cash (or credit) on the smartphone within the first six months of its launch. Such a buying spree could increase the iPhone's mobile market presence from 27 percent (recorded last June) up to 41 percent. 
 
 Live Poll Is the iPhone 5 on your must-buy list? YES. Can't wait to lay my hands on it! NO. I already have an iPhone. I'll stick with what I have. NO. I have an Android and I'm fine with it. NO. I have a BlackBerry and I won't defect to the iPhone camp. Vote View Results 161668 YES. Can't wait to lay my hands on it! 56% 
 
 161669 NO. I already have an iPhone. I'll stick with what I have. 14% 
 
 161670 NO. I have an Android and I'm fine with it. 26% 
 
 161671 NO. I have a BlackBerry and I won't defect to the iPhone camp. 4% VoteTotal Votes: 1384 
 
 We recently wrote about how, in general but especially over the last three months, Android phones have been outselling the iPhone, but when it comes to pure anticipation, nothing beats Apple's next big thing. 
 
 Sure, sales may dip for the iPhone just before a new model arrives, but what better way to show a dramatic increase? 
 
 In fact, should the iPhone 5 surface, as is expected, the defectors to the Apple camp will come from all over. As inMobi explains: 
 
 The study uncovered that over half of BlackBerry users (52 percent) are planning to switch to the new Apple iPhone 5, followed by 51 percent of current iPhone users and over one in four (27 percent) Android owners. Even if the announcement only unveils an iPhone 4S, 28 percent of current BlackBerry smartphone owners plan to switch to Apple, more than double the amount of current iPhone and Android owners. 
 
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 But the survey reflects high hopes that Apple may not live up to. If Apple bursts everyone's bubble and only announces a modest update, inMobi's survey found numbers would definitely deflate, with fewer than 15 percent likely to plop down the plastic for it. 
 
 More stories: 
 
 Check out Technolog on Facebook, and on Twitter, follow Athima Chansanchai, who is also trying to keep her head above water in the Google+ stream.
– Could the iPhone 5 be Apple’s biggest hit yet? Consumers still haven’t even seen the device—it’s set to be unveiled Tuesday—but a recent survey from the mobile ad network inMobi found that a whopping 41% of North American mobile users are already planning to buy the thing, MSNBC reports. And those sales will come at the expense of Apple’s rivals; more than half of BlackBerry users (52%) plan to defect, as do 27% of Android users. Of course, all those numbers go straight out the window if all Apple unveils next week is a modest iPhone 4 upgrade; less than 15% say they’d line up for that. Click here for the survey.