It's hardly news that young adults are the most digitally connected, but now Nielsen has come up with a new name for this group based on their common behaviors: "Generation C." 
 
 The C stands for "connected," and the group comprises Americans between 18 and 34 — who are defined by their digital connectivity, Nielsen and NM Incite’s U.S. Digital Consumer Report says. They consume media, socialize and share experiences through devices more than other age groups. 
 
 The most recent U.S. Census finds 18- to 24-year-olds make up 23% of the population. Yet they watch 27% of online videos, constitute 27% of visitors to social networking sites, own 33% of tablets and use 39% of smartphones. When it comes to watching TV, they are exactly in proportion with their ratio of the population, representing 23% of TV viewers. 
 
 "Their ownership and use of connected devices makes them incredibly unique consumers, representing both a challenge and opportunity for marketers and content providers alike," Nielsen writes. "Generation C is engaging in new ways and there are more touch points for marketers to reach them." 
 
 The below graphic visualizes different Nielsen numbers on American media consumption. Some stand out figures from the graphs show that tablets are the only device that men own in higher numbers than women and that whites use more tech devices than blacks, Hispanics, Asians and Pacific Islanders in the U.S. 
 
 Are you a part of "Generation C?" Do you think this is a valid characterization of the age group? Let us know in the comments. 
 
 Click the image to enlarge. 
 
 Image courtesy of iStockphoto, izusek 

 Born sometime between the launch of the VCR and the commercialization of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital. According to Nielsen and NM Incite’s U.S. Digital Consumer Report, this group—dubbed “Generation C” by Nielsen—is taking their personal connection—with each other and content—to new levels, new devices and new experiences like no other age group. 
 
 The latest Census reports that Americans 18-34 make up 23 percent of the U.S. population, yet they represent an outsized portion of consumers watching online video (27%), visiting social networking/blog sites (27%), owning tablets (33%) and using a smartphone (39%). Their ownership and use of connected devices makes them incredibly unique consumers, representing both a challenge and opportunity for marketers and content providers alike. Generation C is engaging in new ways and there are more touch points for marketers to reach them.
– Nielsen wants "Generation C" to be the descriptor of choice for 18- to 34-year-olds, notes Mashable. Why is it better than "Generation Y" or "Millennials"? Because the "c" stands for connected, and Nielsen provides new stats today to bolster its case: Gen C'ers make up only 23% of the population, but they more than make up for that when it comes to watching online video (27%), visiting social networks or blog sites (27%), owning tablets (33%), and using a smartphone (39%). “Their ownership and use of connected devices makes them incredibly unique consumers, representing both a challenge and opportunity for marketers and content providers alike,” says Nielsen. “Generation C is engaging in new ways and there are more touch points for marketers to reach them.”