The makeup line includes three products aimed at defining a new personal aesthetic for men 
 
 Chanel’s first ever makeup line for men – Boy de Chanel – provides men with the means to create a more polished version of themself. The collection consists of three key products: a tinted fluid with four colours, a matte moisturising lip balm, and four shades of eyebrow pencil. 
 
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 Boy de Chanel launches in South Korea on September 1, and will be available to the rest of the world from the brand’s official e-commerce site from November and from Chanel boutiques in 2019. It will be available from Hong Kong boutiques in February 2019. 
 
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 On the Boy de Chanel makeup line, Chanel said: “Beauty is not a matter of gender; it is a matter of style.” 
 
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 BOY MAKEUP: Diving into the swelling men’s grooming trend, Chanel is launching its first makeup line for guys, a three-product range, starting in South Korea on Sept. 1. 
 
 The collection includes a tinted fluid, coming in four colors; a matte moisturizing lip balm, and four shades of eyebrow pencil. 
 
 Chanel’s Boy franchise, which already counts products such as handbags and a perfume, is named after Boy Capel, the lover and muse of Gabrielle Chanel. 
 
 “Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men,” the company said in a statement. “Lines, colors, attitudes, gestures….There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be. 
 
 “By creating Boy de Chanel, its first makeup line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style.” 
 
 The collection will be rolled out to the rest of the world in November on the house’s e-commerce platforms and in January 2019 in Chanel’s boutiques.
– Men, what do you see when you look in the mirror? Fashion and beauty company Chanel sees an untapped market. Enter Boy de Chanel, an upcoming makeup line for men that will feature a "tinted fluid' in four colors, lip balm, and eyebrow pencils in four shades, WWD reports. In a statement, Chanel says the new line is all about reaffirming the "ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style." Boy de Chanel will be available in South Korea starting Sept. 1, per the South China Morning Post, and online in November. It will debut in brick-and-mortar boutiques in 2019.