Adidas can’t run away from this one. 
 
 The sports brand sent out an email Tuesday with the tone-deaf subject line of “Congrats, you survived the Boston Marathon!” 
 
 Immediate backlash has ensued, and Adidas spokeswoman Maria Culp issued an apology to Business Insider. 
 
 "We are incredibly sorry," Culp said. "Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. We deeply apologize for our mistake. The Boston Marathon is one of the most inspirational sporting events in the world. Every year we’re reminded of the hope and resiliency of the running community at this event." 
 
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 In 2013, three people were killed and 264 people were injured during the Boston Marathon bombing. 
 
 The email has caused a stir on social media as angry responses have flooded the internet demanding an apology from Adidas for their use of words. 
 
 Runners head down the stretch to the finish line in the 121st Boston Marathon on Monday, April 17, 2017. (Charles Krupa/AP) 
 
 @adidasrunning I know this has good intentions but could really be taken the wrong way.@adidasoriginals @adidas pic.twitter.com/FNWQahC2lm — Wyatt (@WyattGFerrell) April 18, 2017 

 Twitter/Mike Denison Adidas is under fire for a poorly worded email congratulating runners who "survived" the Boston Marathon. 
 
 The subject of the email reads: "Congrats, you survived the Boston Marathon!" 
 
 Several people who received the email tweeted pictures of it, prompting widespread outrage. 
 
 Critics slammed the wording of the email as insensitive in the wake of the 2013 bombing at the Boston Marathon that killed three people and wounded dozens more. 
 
 In a statement to Business Insider Tuesday afternoon, Adidas apologized for the email's subject line. 
 
 "We are incredibly sorry," Adidas spokeswoman Maria Culp said. "Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. We deeply apologize for our mistake. The Boston Marathon is one of the most inspirational sporting events in the world. Every year we're reminded of the hope and resiliency of the running community at this event."
– "Congrats, you survived the Boston Marathon." So reads the subject line of an email sent to marathon participants by Adidas on Tuesday, USA Today reports. This was, for obvious reasons, a poor choice of subject line. And according to the New York Daily News, recipients of the email didn't waste any time sharing screenshots of it on social media and letting Adidas know. The company quickly apologized for the email. "Clearly, there was no thought given to the insensitive email subject line we sent Tuesday," Business Insider quotes Adidas spokesperson Maria Culp as saying in a statement. Culp says the company is "incredibly sorry." Three people were killed and 264 injured in the Boston Marathon bombing four years ago.