In an appearance on CNBC, Donald Trump reiterated his claim at a campaign rally in Florida on Wednesday that Barack Obama is the “founder of ISIS,” as was Hillary Clinton. “What?” Trump asked on Thursday morning. “Are people complaining that I said he was the founder of ISIS?” 
 
 “In sports they have awards—he gets the Most Valuable Player award,” Trump said. “Him and Hillary. She gets it too.” 
 
 The Republican nominee also went on a brief tangent complaining about how Obama refers to ISIS as “ISIL.” “He calls it ‘ISIL’ even though nobody else does,” Trump grumbled. “Probably he wants to bother people by using a different term.” 
 
 
 
 Ever aggrieved, the New York City real estate developer claimed not to care whether his comments alienate voters in swing states. (Or, presumably, anywhere.) “All I do is tell the truth,” he said. “I’m a truth teller.” 

 Donald Trump is indeed reforming his ways and softening his tone. Earlier this week, he called Hillary Clinton "the devil." Now, she's simply the "founder of ISIS." 
 
 In his speech Wednesday afternoon in Daytona Beach, Fla., Trump appeared to be heeding his advisers' reported wishes and giving a subdued, policy-heavy speech criticizing Clinton's foreign policy in places like Libya. He said President Obama probably regretted making her secretary of state. Okay, that's at least plausible. 
 
 Then he went back to name-calling. 
 
 "She should get an award from them as the founder of ISIS," he said of the Islamic State. 
 
 Yep, same old Donald. 
 
 But as noted above, the "founder of ISIS" isn't even the worst thing Trump has called Clinton this week. (It's hard to think of a worse put-down than calling someone "the devil.") And Trump's name-calling is only getting more hyperbolic — not less — even as Trump's team and Republicans have expressed the hope that he'll tone it down and try to fix the many things that ail his campaign. 
 
 Trump promised to take the gloves off in recent days, and he has done just that. Indeed, as the timeline below shows, some of Trump's earliest criticisms of Clinton now seem almost quaint by comparison. 
 
 April: ‘Crooked Hillary’ 
 
 "I’m not controlled by the special interests and the lobbyists," he said in Dexter, N.Y., before christening a nickname for Clinton. "And they control crooked Hillary." 
 
 Early May: An ‘enabler’ for her husband’s infidelity 
 
 “She’s been the total enabler," he said in Oregon. "She would go after these women and destroy their lives. She was an unbelievably nasty, mean enabler, and what she did to a lot of those women is disgraceful." 
 
 Mid-May: ‘Trigger happy’ 
 
 “On foreign policy, Hillary is trigger-happy,” Trump said in May. “She is, she’s trigger-happy. She’s got a bad temperament. 
 
 "Her decisions in Iraq, Syria, Egypt, Libya have cost trillions of dollars, thousands of lives and have totally unleashed ISIS.” 
 
 Late June: Perhaps the ‘most corrupt’ presidential candidate ever 
 
 Trump said in New York that Clinton "may be the most corrupt person ever to seek the presidency of the United States." 
 
 Early July: ‘A dirty rotten liar’ 
 
 "We say Lie. Lie. Lie. Lie. Lie. Lie!" Trump said. "Dirty rotten liar!" 
 
 Friday/Monday: ‘The devil’ 
 
 On Monday, Trump said Bernie Sanders made a deal with the devil — Clinton. "But he made a deal with the devil," he said. "She's the devil. He made a deal with the devil. It's true." 
 
 On Friday, he similarly said Sanders "sold his soul to the devil." 
 
 Tuesday: ‘A pathological liar’ 
 
 On Tuesday, Trump tweeted a video labeling Clinton a "pathological liar." 
 
 The Washington Post calls out #CrookedHillary for what she REALLY is. A PATHOLOGICAL LIAR! Watch that nose grow! pic.twitter.com/FsrUGByuuD — Donald J. Trump (@realDonaldTrump) August 2, 2016 
 
 ‘The founder of ISIS’ 
 
 "We let ISIS take this position," Trump said Wednesday. "It was Hillary Clinton; she should get an award from them as the founder of ISIS." 
 
 The crowd responded by chanting "Lock her up!" 
 
 Trump says Hillary should get a medal as the "founder of ISIS." Crowd chants "Lock her up! Lock her up!" pic.twitter.com/77BWF4wuE5 — David Mack (@davidmackau) August 3, 2016 
 
 Trump's speech made one thing clear: Even as those around him might push for a more-measured Trump, Trump himself just isn't going to do it. Calling the presidential nominee of the opposite party "the devil" or the "founder" of a terrorist organization seems far less shocking in the age of Trump, but that's really just because we've become desensitized — by Trump. 
 
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– Last week, Donald Trump declared Hillary Clinton to be the founder of the Islamic State. On Wednesday, he downgraded her to co-founder with some particularly harsh language aimed at President Obama. "ISIS is honoring President Obama,” he said at campaign rally in Florida, per the Guardian. “He is the founder of ISIS. He founded ISIS. And, I would say the co-founder would be crooked Hillary Clinton.” On CNBC Thursday morning, Trump reiterated the charge, notes a post at Gawker. "In sports they have awards—he gets the Most Valuable Player award," he said. "Him and Hillary. She gets it, too." In his Wednesday speech, Trump blamed Obama's Mideast policies for making the situation there worse and actually strengthening the terror group, reports the Hill. “Instead of allowing some small forces behind to maybe, just maybe, keep it under control, we pulled it out,” said Trump."Then Obama came in, and normally you want to clean up and he made a bigger mess. We’re not respected. We’re laughed at all over the world.” During his speech, Trump also repeatedly used the president's full name—Barack Hussein Obama—while laying out the criticism.