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 NEW YORK — Crayola is kicking one of its iconic colors to the curb. 
 
 The crayon company said it's retiring a color from its classic 24-count box for the first time in its history. 
 
 Crayola didn't reveal which one is getting the hook, or what color, if any, will replace it. The big reveal will happen in Times Square at 8:15 a.m. Friday on National Crayon Day. 
 
 But once the color is retired, the Forks Township,Pennsylvania-based company will not produce any more crayons in that shade. Only boxes that already contain that specific color will remain. 
 
 Right now, the 24-count box has red, yellow, blue, brown, orange, green, violet, black, carnation pink, yellow orange, blue green, red violet, red orange, yellow green, blue violet, white, violet red, dandelion, cerulean, apricot, scarlet, green yellow, indigo and gray. 
 
 While Crayola has never dropped a color from its 24-count box before, it has retired crayons — it has 124 in production now — over the years. The last time Crayola got rid of colors was in 2003, when blizzard blue, magic mint, teal blue and mulberry disappeared from the collection. 
 
 Burnt sienna avoided getting cut after more than 60,000 fans voted in the campaign to "save the shade." 
 
 The company first retired colors in 1990 when eight colors — maize, lemon yellow, blue gray, raw umber, green blue, orange red, orange yellow and violet blue — left the pack and joined the "Crayola Hall of Fame." 
 
 Crayola will be livestreaming the Friday announcement on Facebook. To join in, head to the Facebook event. 

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 Sorry to ruin your lives, but Crayola is acting ~cray~ and we really need to address it. 
 
 Last week, the beloved art supply company that fueled all of your childhood creativity announced it would be doing something huge on March 31 (a.k.a. National Crayon Day). 
 
 Handing out free art supplies? Organizing the world's largest craft mob™? NOPE. For the first time in over one hundred years, Crayola decided it's time to retire a color from its classic, iconic 24-count box of crayons. 
 
 SEE ALSO: This App Makes Coloring Books Come to Life 
 
 The company casually announced its ruthless decision on its social media platforms as though it wouldn't crush anyone who has ever colored outside the lines or dared to dream. My gosh. Then, Crayola had the audacity to announce it would be live-streaming the madness and holding an event in New York's Times Square to really celebrate this tragedy. 
 
 If you're wondering whether the company will be welcoming a new color to the 24-pack or we'll have to adjust to life with 23 crayons, Joshua Kroo, Director of Marketing Communications & Virtual Creativity Platform, assured Mashable that the 24-count box is safe. So at least we still have that. 
 
 "The color will be retired across the entire crayon portfolio including the iconic 24 and 64 count boxes as well as all other Crayon products," he said. "Crayola is all about innovating with color so consumers can expect that there will be a new, exciting color coming soon! Of course, the 24 box will always have that number of crayons." 
 
 Have you seen our larger than life crayon box in Herald Square in NYC?! Tag us in your photos & click the link in our bio to find out #whosleaving the box on 3/31/17! A post shared by Crayola (@crayola) on Mar 26, 2017 at 5:24pm PDT 
 
 Everything wrong with this heartless decision: 
 
 The general timing of this ordeal: Do we really need this added drama in our lives right now, Crayola? No. And you choose to celebrate NATIONAL CRAYON DAY, of all days, by killing a classic crayon off? How do you plan to sleep at night? 
 
 You're pitting us against one another: Aside from harsh social media hashtags associated with this event such as #WhosLeaving and #ShareYourFave, Crayola is also encouraging crayon lovers everywhere to fight for their most beloved colors to stick around, promoting favoritism and resulting in a bunch of sad crayon posts. 
 
 Is there a color you can't live without? Share a photo w/ #ShareYourFave on Instagram! https://t.co/9otXTPwWUg pic.twitter.com/JSozNdcJhh — Crayola (@Crayola) March 27, 2017 
 
 This brutal, gut-wrenching COUNT DOWN on Crayola's website, which shows the company is clearly a monster disguised as a fun-promoting, childhood-loving farce for all these years. 
 
 Coloring book of the dead 
 
 So the 24-count box currently includes the following crayon colors: red, yellow, blue, brown, orange, green, violet, black, carnation pink, yellow orange, blue green, red violet, red orange, yellow green, blue violet, white, violet red, dandelion, cerulean, apricot, scarlet, green yellow, indigo and gray. 
 
 It seems like the primary and secondary colors would remain, along with everyone's go-tos, black and brown. But who even knows anymore?? 
 
 "We know from polls across America that blue is the most popular color, but of course, everyone has their favorite Crayola color!" Kroo said. 
 
 This means color combos and variations of classics might have reason to worry. But if we were the notoriously useless white crayon, we'd be sweating our wrappers off right now. 
 
 Whatever happens, we'll always remember our classic 24-pack.
– Expect to see a lot of single crayons appearing on eBay: For the first time in its history, Crayola says it will retire one of the crayons in its classic 24-count box, meaning the color will no longer be used in any Crayola products, reports PIX11. Will it be carnation pink? Cerulean? Or boring white? Crayola is keeping mum until National Crayon Day on Friday, when it will reveal its decision live on Facebook. It's even counting down to the event on its website. In the meantime, as if to calm the inner child in all of us, a rep tells Mashable that the retiring crayon will be replaced with "a new, exciting color."