Drinking and going skinny dipping in one of Sweden's many lakes are two popular traditions in the Nordic country. But there is a dark side to this summer ritual. 
 
 Last year saw 137 Swedes die from drowning, including 116 men, 21 women and five children, according to the Swedish Life Saving Society (SLS). Six out of ten had been drinking alcohol. 
 
 The Stockholm Men's Synchronized Swimming Team have now joined forces with Swedish insurance company Trygg-Hansa and SLS to highlight the dangers of bathing under the influence of alcohol for the so-called “Don't Drink And Dive” campaign. 
 
 “The group that's the most affected are people like me: male adults,” Sam Victorin, chairman of Sweden's only synchronized swimming team for men, told The Local. 
 
 “I'm not sure why, but I suppose grown men are overconfident and just bad at listening. But that's just my own theory,” he added. 
 
 In a video, the three-time world champions try – and fail miserably – to recreate one of their winning routines after getting boozed-up on large quantities of alcohol. 
 
 Many Swedes are likely to use this Friday's Midsummer Eve holiday as their first opportunity to jump into the sea for the first time after the long winter. However, this often happens after consuming not insignificant quantities of traditional snaps. 
 
 “Given that every second person that drowns has alcohol in their blood, we are now trying to get people to see the risks of swimming intoxicated. If we assume that Swedish people swim in the summer time and also sometimes in winter – in connection with a sauna – it means that nearly 10,000 Swedes will swim drunk, every day, according to our survey,” Johan Eriksson, head of communication at Trygg-Hansa, said in a statement. 
 
 READ ALSO: Sweden 'confused' about tackling addiction 
 
 One in ten Swedes have gone swimming while heavily intoxicated at some point in the past two years, according to a recent survey by the Swedish firm. In the same poll, one in five admitted to going for a dip after consuming “a little” alcohol. 
 
 “I am convinced that this film will make people think twice before drinking and swimming. The insight can save lives this Swedish summer,” SLS general secretary Karin Brand said. 

 Published on Jun 15, 2015 
 
 http://www.dontdrinkanddive.org/ 
 
 
 
 Under 2014 drunknande fler personer i Sverige än på ett decennium. I juli månad tog vattenolyckor fler liv än trafikolyckor. De flesta som drunknade var män, och de flesta hade druckit alkohol. 
 
 
 
 Många jobbar hårt för att vända utvecklingen. Men vi behöver också din hjälp att sprida budskapet och ändra beteenden. 
 
 
 
 För att visa hur alkohol påverkar omdöme och förmåga bad vi några av världens mest uppmärksammade konstsimmare att göra ett framträdande. Berusade. Resultatet blev den dokumentära kortfilmen Don’t Drink and Dive. De medverkande är Stockholm Konstsim Herr, trefaldiga världsmästare i konstsim, men även representanter för den grupp som är överrepresenterad i olycksstatistiken – medelålders män. 
 
 
 
 Filmen spelades in natten mellan 28-29 mars kl 19-03 2015 i simhallen Fyrishov, Uppsala. Utöver konstsimmare från Stockholm Konstsim Herr medverkade även svenska simlandslagets läkare René Tour, två livräddare från Svenska Livräddningssällskapet samt räddningsdykaren Linnea Persson. Ingen skadades under inspelningen. 
 
 
 
 Läs mer på www.dontdrinkanddive.org 
 
 
 
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 In 2014 more people drowned in Sweden than in any other year in the last decade. In fact, in the month of July, Swedish water-related accidents cost more lives than road traffic accidents. Most of the drowning victims were men and the majority had consumed alcohol. 
 
 
 
 Many authorities are working hard to reverse this trend. But we also need your help to spread the message and ensure we change our behaviour when drinking around water environments. 
 
 
 
 To show how alcohol affects our judgement and capabilities, we asked some of the world’s most sought after Synchronised Swimming Team, to perform their routine for us. Drunk. They were filmed for the short documentary Don’t Drink and Dive. Members of the three-time world champion Stockholm Men’s Synchronised Swimming Team are also representative of those most likely to drink and dive in Sweden – middle aged men. 
 
 
 
 The film was recorded from 19.03 on the night of March 28th – 29th, 2015 at a swimming pool in Uppsala, Sweden. In addition to the synchronised swimmers from Stockholm, the Swedish national swimming team doctor, René Tour, two lifeguards from the Swedish Life Saving Society and Certified rescue diver Linnea Persson also took part. No-one was injured during the filming. 
 
 
 
 Read more at www.dontdrinkanddive.org 

 UPPSALA, Sweden, June 30 (UPI) -- A Swedish synchronized swimming team was treated to free booze and asked to perform inebriated as part of a "Don't Drink and Dive" water safety campaign. 
 
 The organizers of the campaign, insurance firm Trygg-Hansa, said they enlisted the Stockholm Men's Synchronized Swimming Team to take a sloshed swim in Uppsala to show the drowning dangers related to alcohol. 
 
 The video posted to YouTube shows the team taking shots and squirting booze into each other's mouths with squirt guns before taking breath tests to ensure they are good and toasted before getting into the water. 
 
 The intoxicated swimmers then take to the water and attempt to repeat formations seen sober at the start of the video, but the alcohol appears to have affected their abilities to the point where some team members can barely keep themselves afloat. 
 
 Trygg-Hansa said team doctors and lifeguards were on hand to make sure the team members were not injured while filming the video. 
 
 The campaign said 2014 marked a 10-year high for drowning deaths in the country and middle-aged men were the group found to be at the highest risk for drowning under the influence of alcohol.
– What happens what you throw Stockholm's three-time world champion men's synchronized swimming team into a pool after feeding members shots? A whole lot of splashing and not much swimming, apparently. The experiment—yes, experiment—was part of a "Don't Drink and Dive" water safety campaign from insurance firm Trygg-Hansa, which set out to record the effects of alcohol on intoxicated, middle-aged men who go for a dip, reports UPI. A video of the stunt, posted to YouTube, shows even the most skilled swimmers have trouble. After downing shots and booze shot from squirt guns, the team took breath tests to make sure they were totally hammered—one man's level hit 1.82 promille, or a BAC of 0.182—then jumped in the water and attempted to perform a winning routine. It wasn't all that graceful. Some of the swimmers could hardly stay afloat. The organizers, who note lifeguards and a rescue diver were on hand, hoped to highlight a 10-year high for drowning deaths in Sweden; 137 people drowned in 2014, more than the number killed in car accidents, reports Quartz. Some 85% were men and 60% had consumed alcohol, reports the Local. The video adds that middle-aged men are the highest risk group for drowning deaths linked to alcohol. "No one was close to drowning, but some of them needed help to get up from the pool," a Trygg-Hansa rep says of the swim team. That's something "people don't always get when they are out swimming on their own." As boozing and swimming are popular among Swedes in summer, a Swedish Life Saving Society rep says the video "can save lives." (The WHO says someone drowns every 90 seconds.)