The owner of a Massachusetts jewelry store has been awarded nearly $35,000 in his lawsuit over a bogus online review written by a worker at a rival shop. 
 
 The owner of a Massachusetts jewelry store has been awarded nearly $35,000 in his lawsuit over a bogus online review written by a worker at a rival shop. 
 
 The Patriot Ledger reports that a jury determined Adam Jacobs caused Stephen Blumberg emotional distress by posting a false Yelp review in 2013. 
 
 Jacobs is the son of the owner of Toodie's Fine Jewelry in Quincy. Blumberg owns nearby Stephen Leigh Jewelers. 
 
 The reviewer wrote that while shopping for a 1.5-carat diamond engagement ring at Blumberg's store he had a generally poor experience and suggested shoppers "go elsewhere." 
 
 "It was like sticking a knife in someone's back," said Blumberg. 
 
 He says the encounter was fabricated. 
 
 "Oh, I was incensed by it, I just couldn't believe it, it was so inflammatory," said Blumberg. 
 
 After his bad review, Blumberg said he started looking at other Yelp reviews left by "Adam J". After a few months, he was able to determine who he was. 
 
 "I just can't believe this, this is a fellow competitor, I have never met the guy in my life, I never met him face to face, until the first day in court," Blumberg said. 
 
 Blumberg then sued Toodie's, claiming the interaction in the review never happened and that Adam J was Adam Jacobs, the owner's son. 
 
 An employee at store declined comment. 
 
 "I had no beef with him, and no beef with his father, we were in the same city, we should be friendly competitors," Blumberg said. 
 
 The attorney for Jacobs and Toodie's says he's considering an appeal and possible post-trial motions. 

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 QUINCY (CBS) – An employee of a Quincy jewelry store was ordered to pay up by a jury after posting a fake Yelp review on a competitor’s page. 
 
 “No one should have to go through this, not children, adults, elderly,” said Stephen Blumberg, owner of Stephen Leigh Jewelers. 
 
 Blumberg sued Adam Jacobs, an employee at nearby Tooties Fine Jewelry in Quincy, claiming he posted false information on the business review website in August of 2013 bashing his store and telling people to “go elsewhere.” 
 
 “He told the people we were thieves, that we were cold blooded thieves. I’ve never been convicted of anything in my life,” said Blumberg. 
 
 Last month, a jury agreed with Blumberg that the Yelp post caused “emotional distress” and ordered Jacobs to pay him $34,500. 
 
 Blumberg said the post was up for several month and he was able to track down Jacobs by looking at his other Yelp posts. 
 
 “I talked to owners of businesses he had been to, and after getting confirmation of three or four people that that is the person that belongs to Adam J., Adam Jacobs I knew,” said Blumberg. 
 
 Jacobs wasn’t at Tooties on Wednesday. 
 
 The store’s owner, who is also his father, wouldn’t go on camera, but said he is glad the jury didn’t find his jewelry store responsible of any wrongdoing. 
 
 “We are disappointed and disagee with the decision involving Adam. Regardless of the verdict, however, we believe that the damages awarded were not based on any facts, but were entirely speculative,” his lawyer Allan Levin said. 
 
 Levin said they may be filing post trial motions and possibly appealing the jury’s decision.
– "No one should have to go through this, not children, adults, elderly," Stephen Blumberg tells CBS Boston, and a jury apparently agreed with him. The cause of Blumberg's emotional turmoil: a fake, "inflammatory" Yelp review of his Massachusetts jewelry store posted by the son of a competitor, per NBC Boston. A jury decided March 22 that Adam Jacobs, whose father owns Toodie's Fine Jewelry, had purposely put up a false, multi-paragraph diss about Blumberg's store, Stephen Leigh Jewelers, in August 2013; Jacobs has to now pay Blumberg $34,500 for emotional distress, the Patriot Ledger reports. The "guest" who supposedly wrote the review said he'd visited Blumberg's store to buy a diamond engagement ring and "left this place sick to my stomach," calling the shop "the biggest thief on the South Shore." But Blumberg, who tells NBC he was "incensed" by the review, says that interaction never took place—and he started digging to find out who the "Adam J." who'd posted it really was. His months-long detective work had him sifting through other Yelp reviews written by the same person and calling those reviewed businesses; eventually he was able to connect the dots. Blumberg says he had never met Jacobs, who works at his father's store, before this and "had no beef" with either him or his dad. The jury did let Toodie's, which had also been named in Blumberg's December 2013 complaint, off the hook. An attorney for Toodie's and Jacobs says his clients are glad about Toodie's vindication, but "disappointed" about the decision on Jacobs, which they may appeal. (A petsitting company decided a bad Yelp review was worth up to a $1 million.)