New Zealand is continually omitted from maps of the world. Seriously, there's an entire Reddit thread highlighting examples of the country being completely wiped from global existence. 
 
 Also known as Aotearoa or "the land of the long white cloud," New Zealand is missing from maps in Getty stock images, German museums, Ikea wall stickers, tattoos, iPhone cases — even the Smithsonian Air and Space Museum's globe left it out. 
 
 And New Zealand's just about done with it. 
 
 The country's tourism board has launched a fun new ad campaign dubbed #getNZonthemap, with a commercial starring Kiwi Flight of the Conchords star Rhys Darby and Prime Minister Jacinda Ardern. They're keen to get to the bottom of this blatant map omission, and they're looking squarely at ... Australia. 

 It should be there — right next to Australia. 
 
 But New Zealand has disappeared from the world’s maps. The country — home to 4.7 million people — has been left off charts displayed at the Smithsonian Institution, the Central Park Zoo, Ikea and Starbucks. 
 
 Fear not: Prime Minister Jacinda Ardern is on the case, if only reluctantly. A new video, created by the government’s tourism department and featuring both Ms. Ardern and the country’s trademark deadpan humor, has gone viral, racking up thousands of views by Friday just days after going online. 
 
 It is the latest in a series of videos created by New Zealand government agencies and advocacy groups that use comedy to discuss sometimes-serious topics including racism, drunken driving and homophobia. 

 As a child i've searched what was the land at the opposite of the earth, my conclusion was that is was New Zealand. Since that my child self has always view you as my nemesis (especially in rugby of course). 
 
 I've just discovered this subreddit, wiping my childhood ennemy out of the map is something i can't stand, so i've decided to join your fight. 
 
 Also i'm drunk so there is that.
– Middle Earth may be fictional, but New Zealand is not. Still, people tend to forget about the country "tucked away down there," as Homer Simpson would say. The Smithsonian Air and Space Museum is guilty. So, too, is Starbucks and the board game Risk, according to an amusing subreddit dedicated to world maps that have omitted the country. There are a surprising number—and New Zealand is fighting back. A new tourism campaign centered around the hashtag #GetNZontheMap pokes fun at what New Zealand native and Flight of the Conchords star Rhys Darby calls "a major conspiracy," per Mashable. "This is big. Bigger than we thought," he tells Prime Minister Jacinda Ardern in a new ad. "Bigger than the moon landing and Loch Ness combined, which by the way is one of my theories, that those things are combined." He boils it down to two theories: That other countries are leaving New Zealand off maps in a bid to steals its tourists, get rid of its rugby team, and cover up its great wine. Or, it's that "we're quite a fiddly looking shaped country, a bit like a half-eaten lamb chop. Perhaps people are just leaving us off thinking we're a mistake." Shared Tuesday, the ad showcasing what the New York Times calls New Zealand's "trademark deadpan humor" has racked up nearly 30,000 views on YouTube. (Speaking of tourism, this little-known city might become the world's next hot spot.)