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 The popularity of Thursday weddings is soaring, new figures suggest as cost-conscious couples abandon the Saturday tradition in favour of better deals. 
 
 Brides and grooms choosing the midweek slot has increased by almost a third over seven years, according to research by wedding planning website hitched.co.uk. 
 
 An estimated total of 21,700 weddings took place on Thursday last year - about 6,000 more than in 2008. 
 
 Meanwhile, insurance data from John Lewis between shows a 43 per cent increase over five years for couples taking out policies for Thursday nuptials. 

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– Ah, weddings: The chance to celebrate love, commitment ... and the increasingly staggering amount of cash couples are forking over to tie the knot. One trending nod to frugality, however, is the rise of the less costly Thursday wedding. In fact, the Times reports that in the United Kingdom, nearly 22,000 weddings took place on Thursday last year, which is about 6,000 more than in 2008, according to data from hitched.co.uk. That's an increase of a third in just seven years, with Friday weddings basically holding steady, and it's happening in spite of the fact that couples are essentially asking their guests to take off work to attend a wedding just so the couple can save money. "With many venues and wedding suppliers booking up months or even years in advance, a Thursday wedding can also give wedding planning couples a better chance of booking their first choice vendors," says the site's editor. Insurance data backs these findings, showing a 43% increase for next year among couples who've taken out policies for Thursday weddings, reports the Telegraph. The paper interviewed one couple who found not just the general booking cheaper (by a third) but even the catering. And their guests saved on hotel costs. But the Telegraph notes separately Thursday nuptials aren't all love at first sight. One woman says friends and family left their reception by 11pm and didn't "let their hair down as much as they might" because they had to work the next day, while there was no one around for brunch the morning after. Still, she says, they'd do it again—they saved $10,000 having Thursday nuptials, which they put toward their kids instead. (This woman chose to exchange vows in a hospital.)