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 The case of the chocolate cake slur, it seems, was simply a hoax. 
 
 An openly gay Texas pastor who had accused Whole Foods of defacing his cake with an anti-gay slur dropped his lawsuit against the grocery chain on Monday, issuing an apology that said he was wrong to “perpetuate this story.” 
 
 “The company did nothing wrong,” the pastor, Jordan Brown, said in a statement. “I was wrong to pursue this matter and use the media to perpetuate this story.” 
 
 He also apologized to the lesbian, gay, bisexual and transgender community “for diverting attention from real issues.” 
 
 Whole Foods had forcefully rejected the accusations by Mr. Brown, 31, who claimed that he had bought a frosted cake from a store in Austin, Tex., and asked that the words “Love Wins” be written in icing on top — only to discover while driving away that a slur had been added. 

 Pastor Jordan Brown now says Whole Foods "did nothing wrong," announcing Monday he is dropping his lawsuit over the slur allegedly written on the cake at the company's flagship store. The company announced Monday it is dropping its counter suit against Brown as well. (Photo courtesy: Kaplan Law Firm) 
 
 AUSTIN, Texas (KEYE) - Pastor Jordan Brown, who filed a lawsuit against Whole Foods last month claiming it had written a homophobic slur on a cake he ordered, announced Monday that he has dropped his lawsuit and issued the following statement: 
 
 Today I am dismissing my lawsuit against Whole Foods Market. The company did nothing wrong. I was wrong to pursue this matter and use the media to perpetuate this story. I want to apologize to Whole Foods and its team members for questioning the company's commitment to its values, and especially the bakery associate who I understand was put in a terrible position because of my actions. I apologize to the LGBT community for diverting attention from real issues. I also want to apologize to my partner, my family, my church family, and my attorney. 
 
 The attorney for Brown says he ordered a cake from the Whole Foods store on Lamar Boulevard with the personalized message "Love Wins," but when he received the cake it said "Love Wins F**." 
 
 
 
 In a YouTube video, Brown said he didn't realize what it said until he got into his vehicle. In the video he showed the box containing the cake was still sealed. Brown says when he told store management what happened, they said their employee did not do it and no action would be taken. 
 
 Whole Foods responded by releasing security video it says shows Brown buying the cake. The company says that "after reviewing our security footage of Mr. Brown, it's clear that the UPC label was in fact on top of the cake box, not on the side of the package. This is evident as the cashier scans the UPC code on top of the box," countering Brown's claim. 
 
 Whole Foods had filed a counter-suit for $100,000 against Brown, claiming fraud. In a statement released Monday, the company announced it sees "no reason to move forward" with the counter suit. 
 
 The full statement from Whole Foods is below: 
 
 We're very pleased that the truth has come to light. Given Mr. Brown's apology and public admission that his story was a complete fabrication, we see no reason to move forward with our counter suit to defend the integrity of our brand and team members.
– The Texas pastor who sued an Austin Whole Foods over an "extremely offensive and humiliating" cake now admits the grocery story "did nothing wrong." Pastor Jordan Brown alleged a homophobic slur was written on his cake in icing beneath the words he had requested—"Love Wins." Whole Foods immediately counter-sued, noting store surveillance video shows an unperturbed Brown paying for the cake, which had a UPC label stuck on top, on April 14. Brown said he never opened the box, and pointed to the UPC label—affixed to the bottom and side, in his video —as proof. The New York Times story on the about-face notes that Brown's original claim roused "armchair detectives, including at least one icing expert," who suggested there's no way Brown wouldn't have seen the slur through the cake's clear-plastic box top. Now, the openly gay pastor admits there was nothing wrong with the dessert. "I was wrong to pursue this matter and use the media to perpetuate this story," he said in a statement, per the Austin American-Statesman. Whole Foods released a statement of its own: "Given Mr. Brown’s apology and public admission that his story was a complete fabrication, we see no reason to move forward with our counter suit to defend the integrity of our brand and team members." KEYE notes that Brown apologized to more than just the chain at large: He also expressed that he was especially sorry about the "terrible position ... the bakery associate ... was put in. ... I apologize to the LGBT community for diverting attention from real issues. I also want to apologize to my partner, my family, my church family, and my attorney."