photoshopped Demi Moore Before and After Photoshop 
 
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 Demi Moore appears in a new Helena Rubinstein perfume ad shot by Mert Alas and Marcus Piggot. Jezebel got wind of an unretouched photo of the actress in pretty much the same (very popular for spring) supine position — from Ashton Kutcher's Twitter feed. Moore was recently the center of an ongoing debate over how much W Photoshopped her for their December cover, which her lawyers and the magazine denied. However, looking at this side-by-side shows just how much fashion and beauty companies can and do alter these images. Some things we notice in the ad that may have been digitally altered: 
 
 • Her cleavage appears sculpted and inflated. 
 
 • Her armpit is missing a prominent wrinkle. 
 
 • Her sternum has disappeared. 
 
 • Her hair is smoother and more voluminous. 
 
 • Her neck has no wrinkles. 
 
 • Actually, none of her has wrinkles. 

 The other day, when there emerged another photo-illustration of Demi Moore, smoothed and tightened beyond the point of recognizable humanity, we wondered when it was the Photoshop-embattled actress would release a "before" picture. Turns out, there kind of is one. 
 
 
 
 
 
 It was right under our noses — or, rather, on Ashton Kutcher's Twitter feed. 
 
 
 
 
 
 A tipster alerted us to the fact that on March 4 of last year, the actress's husband uploaded this slightly blurry picture of Moore reclining in a near-identical pose to the eventual ad. 
 
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 Let's examine them side-by-side, shall we? 
 
 
 
 We're not out to play "gotcha" here — as far as we're concerned, the main thing this behind-the-scenes snapshot proves is that Demi Moore is a fucking gorgeous woman. But given the raft of manipulations her photograph underwent in the course of its transformation from something resembling the shot on the right to that creation on the left, it's clear that to the contemporary beauty industry, being gorgeous is not enough. Breasts need lifting, hair needs thickening and cloning, little bits of flesh around the shoulders and upper torso that might bulge out when lying down on a hard surface need siphoning off, cleavage needs enhancing, the little lines on palms and neck that show skin, you know, creases with movement — those need to be liquified away. And skin needs a plasticky airbrushing, a total post-production resurfacing, because anything on a billboard that had a visual artifact of the texture of a human being might...might what? Alienate the audience? The point isn't that Demi Moore looks bad because of this Photoshop. It's that Photoshop this thorough makes her look nothing like a human being. 
 
 We now live in a world that forces us to consider every image of a woman we encounter to have been extensively altered, unless and until proven otherwise. And yet, unretouched shots of models and actors are just a click away — whether they be paparazzi snaps or candids tweeted by a loved-one. In these circumstances, it only gets curiouser and curiouser that beauty companies insist on pursuing their relentless campaign of visual manipulation. We can disprove these fallacious accounts of the stars' appearances in seconds; why the pretense? 
 
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 Ashton Kutcher's Photostream [Twitpic]
– Demi Moore is entangled in another Photoshop controversy, but at least this time she didn’t lose any body parts. Her recently released perfume ad is obviously retouched—and it’s especially striking when compared to a similar picture husband Ashton Kutcher posted on Twitter. “The main thing this behind-the-scenes snapshot proves is that Demi Moore is a fucking gorgeous woman,” writes former model Jenna Sauers on Jezebel. But “to the contemporary beauty industry, being gorgeous is not enough.” Moore's breasts were lifted, her hair thickened, her cleavage enhanced, and her skin airbrushed. “Photoshop this thorough makes her look nothing like a human being,” Sauers continues. Amy Odell agrees. “Demi Moore looks terrific on her own," she writes for New York. "She doesn't need to be made to look like a piece of plastic in order for the world to want to buy perfume from her…right?”