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 Super bright high pigment fluorescent pink powder paint by Stuart Semple 
 
 This ultra-bright paint by Stuart Semple is available to everyone except Anish Kapoor! (who won't share his black!). This paint is available exclusively from CultureHustle.com. 
 
 Visible light is powerfully reflected by this high pigment paint to create a strong fluorescent effect. 
 
 Just add water and mix to a thick consistency. Dilute as required. 
 
 Tip: It goes bonkers under a UV / black light ;) 
 
 *Note: By adding this product to your cart you confirm that you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information and belief this paint will not make its way into that hands of Anish Kapoor. 
 
 #ShareTheBlack 
 
 *disclaimer: we're not actually sure if this is the worlds pinkest pink ever, it could well be! It's the pinkest we could come up with, and we've not seen anything pinker. 

 
 
 Image courtesy of the artist 
 
 Earlier this year it was revealed that sculptor and color-hoarder Anish Kapoor had been given exclusive rights to the blackest black in the world. Called Vantablack it was developed by British company NanoSystem—specialists in nanomaterials—who created it for military and scientific uses. However, after Kapoor contacted the company he was allowed to be the only artist in the world given permission to paint with it. Created with carbon nanotubes it is able to absorb 99.96% of visible light. 
 
 So if you wanted to get hold of some yourself, possibly to turn your living room into an abyss, that wasn't happening. Kapoor also told The Guardian there's an issue with producing sufficient quantities to paint with anyway because it's so dense. Still, if you felt slighted by the exclusivity bestowed on Kapoor, then you might enjoy this retort by British artist Stuart Semple. 
 
 
 
 Image courtesy of the artist 
 
 Semple has released his own brand of pink paint called PINK. It's not just any old pink paint though, it's the world's pinkest pigment and is available to everyone...except Anish Kapoor. 
 
 "When I first heard that Anish had the exclusive rights to the blackest black I was really disappointed," Semple tells The Creators Project. "I was desperate to have a play with it in my own work and I knew lots of other artists who wanted to use it too. It just seemed really mean-spirited and against the spirit of generosity that most artists who make and share their work are driven by. I thought a good comment would be if I made a paint that was available to everyone but exclude him from using it. That way he can have a taste of his own medicine!" 
 
 When you go to purchase the paint, which is available at culturehustle.com for £3.99 ($4.95) for 50g of powder, you are required to make a legal declaration at the checkout stating that "you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information and belief this paint will not make its way into the hands of Anish Kapoor.” 
 
 
 
 Image courtesy of the artist 
 
 As for why the color pink, Semple says he uses very vibrant colors in his work and this pink is his most distinctive and brightest, so thought that would be the best one to share. "It's the best one I've got," he says. 
 
 Semple developed the color (among others) over the last decade working with paint manufacturers from across the globe, looking to create the most vibrant colors for his work. The more a paint reflects light the more fluorescent it becomes, and Semple's PINK is very reflective, meaning it gives off a very powerful fluorescence. "The pink already chucks out bucket loads of light but then we made it water soluble so it can be used as a paint and that took it up a notch." explains the artist. "Basically, now it pretty much glows. Whilst Anish's absorbs nearly all light, mine reflects it, kind of the antithesis of what his is doing." 
 
 So what does Anish Kapoor think of all this? Has Semple told him? Will there be some kind of paint-off between the two colors? "One of my friends is good friends with a friend of Anish's and apparently he's desperate to get his hands on some PINK, " notes Semple. "But I'm not budging till he shares the black. He started it!" 
 
 
 
 Image courtesy of the artist 
 
 Visit Stuart Semple's website here to learn more about the artist. 
 
 Related: 
 
 The World's Blackest Black Meets the Vacuum of Space 
 
 Anish Kapoor Sculpture Censored—In Gold 
 
 Spray Paint Transforms an Abandoned Beach House into a Painting 

 Any artist in the world can buy the new pink - except the prominent British Indian sculptor Sir Anish Kapoor. 
 
 Image supplied courtesy Stuart Semple 
 
 Earlier this year Kapoor bought the rights to the world’s blackest black, a monopoly that has clearly angered the fabricator of a new pink paint. 
 
 British artist Stuart Semple has created what he claims to be the world’s pinkest pigment. Semple is selling PINK for just £3.99 (AUD 6.40) to all – except Kapoor. He said in a statement: ‘Anish can have his black. But the rest of us will be playing with the rainbow!’ 
 
 Purchasers of PINK will be required to make a legal declaration during the online checkout process, confirming that: ‘you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information and belief this paint will not make its way into the hands of Anish Kapoor.’ 
 
 The anti-Kapoor campaign is a response a story in March this year, when Anish Kapoor bought the exclusive rights to the world’s blackest black, developed by NanoSystems. Vantablack is composed of a series of microscopic vertical tubes, and absorbs 99.98 per cent of light. 
 
 Read: Can one artist own the rights to black? 
 
 Image supplied courtesy Stuart Semple 
 
 Semple is one of the YBA artists, perhaps best known for his HappyCloud performance from Tate Modern, where he flooded the London skyline with pink smiley soap clouds. 
 
 For more on PINK visit www.culturehustle.com
– Paint fight! We got a paint fight, everybody! It started earlier this year when artist Anish Kapoor bought the rights to the world's blackest black, the Creators Project reports. That means Kapoor is the only artist in the world allowed to paint with a black that was created with nano technology for military purposes and absorbs 99.96% of all light. Obviously, that didn't sit well with other artists. One, Stuart Semple, just got his payback. Semple's website is now selling what he believes is the world's pinkest pink. Anyone with $5 to spare can get a jar—provided they aren't Anish Kapoor. "Anish can have his black," ArtsHub quotes Semple as saying in a statement. "But the rest of us will be playing with the rainbow!" A disclaimer on Semple's website reads: "By adding this product to your cart you confirm that you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information, and belief this paint will not make its way into the hands of Anish Kapoor." Semple tells the Creators Project it "seemed really mean-spirited" of Kapoor to hoard the world's blackest black for himself. There's some symbolism in Semple's new color, which he says is "the best one I've got." All that light that Kapoor's black absorbs is reflected by Semple's fluorescent pink. (This artist is taking strangers' tattooed secrets to his grave.)