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 boobs or lose The Full-Figured Bra Business Is Booming, and Oprah Is Its ‘Champion’ 
 
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 Here's a fun cocktail-party conversation starter: Ten years ago, the median bra size in the U.S. was 36C. Now our nation's median bra size is 36DD. Our boobs are bigger because we are more obese, of course. While many areas of the economy are doing pretty badly, to say the full-figured bra business is growing rapidly would be an understatement. The number of bigger bras sold increased 7.4 percent from 2008 to 2009, to about 160 million units. Oprah brought full-figured bras into the spotlight when she introduced Bra Fit Interventions to explain the joys of properly fitted bras to women across the nation, and began highlighting Bra Fit Tips for fuller-figured women on her website. From WWD: “It was definitely a wakeup moment for women when Oprah did her Bra Fit Interventions,” said Maureen Stabnau, senior vice president of merchandising at barenecessities.com. “Oprah is the champion of bra fitting and full-figure bras.” 
 
 
 
 
 
 However, the full-figured bra category has some catching up to do with the category of bras for smaller gals, stylistically speaking. Women with DD, DDD, G, H, and K cups want the same sorts of interesting designs and detailing in their breast supports as smaller-busted chicks. Also, the big-bra business is a bit confused about its own identity, and to reach its full potential they'll have to clear a few things up. Intimates in the category are referred to as full-figure, full-busted, full-fitted, DD plus, and plus-size, which is confusing.
– Over the past 10 years, America’s median bra size has gone from 36C to 36DD—and the full-figured bra business is booming. Sales increased by 7.4% between 2008 and 2009, and those in the plus-size bra market have one person in particular to thank for the increased awareness: Oprah. She "is the champion of bra fitting and full-figure bras,” one exec tells Women’s Wear Daily. Even so, the variety of bras available in sizes ranging from DD to K leaves something to be desired. “I wish there were more. We are not getting enough new product,” says one store owner. And it would be helpful if the industry could settle on one name for such sizes: Full-figure, full-busted, full-fitted, plus-size, and the simple DD plus are all currently in use, New York notes.