
 
 December 18, 2015 Courtesy of Motorcycle Industry Council 
 
 Female motorcycle ownership is at an all-time high according to the latest data from the Motorcycle Industry Council. The MIC’s latest Motorcycle Owner Survey found that women account for 14 percent of all U.S. motorcycle owners, well up from the 8 percent reported in 1998. 
 
 “Women continue to embrace motorcycling like never before,” said Sarah Schilke, national marketing manager of BMW Motorrad USA and chair of PowerLily, a group consisting of female motorcycle industry professionals. “Of the 9.2 million owners, more of them are women than we’ve ever recorded. In fact, the number of female owners better than doubled from 2003 to 2014. And, among the more than 30 million Americans who swung a leg over a motorcycle and rode at least one time in 2014, a quarter of these riders were women.” 
 
 Among younger generations of owners, the percentage of women is even higher. Slightly more than 17 percent of Gen X owners, and 17.6 percent of Gen Y owners, are women. Among Boomer owners, women make up 9 percent. 
 
 “It’s encouraging that we’re seeing more women among the riders who are entering the sport,” Schilke said. “Motorcycling is for anyone and that’s being recognized by younger generations and non-traditional customer segments.” 
 
 The Owner Survey also revealed what type of bikes women prefer. Cruisers are the choice of 34 percent of female riders. Scooters rank a close second at 33 percent, followed by sport bikes at 10 percent. In the survey, of some 48,000 American households, women were also asked to share their top three reasons for riding motorcycles. They answered “fun and recreation,” followed by “sense of freedom” and “enjoy outdoors/nature.” When it comes to purchasing a motorcycle, women rate “Fuel Economy” and “Test Rides” as the most important decision-making factors. 
 
 The study revealed that female riders are safety-conscious. While 60 percent of women took a motorcycle safety course, only 42 percent of men had any formal training. In some state motorcycle safety training programs, women make up 30 percent of the student population. 
 
 Other key survey results: 
 
 • The median age for female motorcyclists is 39 versus 48 for males 
 
 • More than 49 percent of women motorcyclists perform their own maintenance or have a friend or relative do it, instead of taking their bikes to a shop 
 
 • New bikes are preferred over used by 57 percent of female riders 
 
 • 49 percent of female motorcyclists are married 
 
 • 47 percent of female motorcyclists have a college or post-graduate degree 
 
 The MIC Motorcycle Owner Survey is free to MIC members, but can be purchased by non-members for $12,500. 
 
 The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants. 
 
 The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at mic.org. 

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– More women are riding high on the hog than ever—literally. A survey by the Motorcycle Industry Council found that the ladies make up 14% of US motorcycle owners, and the ones who ride are younger, more educated, and more into motorcycle safety than their male counterparts, the Los Angeles Times reports. That's a significant jump from the 8% reported in 1998, per MotoUSA. Females' reasons for revving up? For "fun and recreation," a "sense of freedom," and because they "enjoy outdoors/nature" were what respondents revealed in the survey, taken online by 48,000 households. "What we're seeing is motorcycling is for anyone, male or female," Renee Tuzee, MIC's director of marketing, tells the Times. The millennial generation boasts the highest percentage of women bike owners with nearly 18%, while Generation X females make up 17% of all bike owners in that segment, and baby boomer females 9% of that segment. The median age for a female rider is 39 (for men it's 48), though Tuzee, herself a rider, tells the paper that she and other women riders often gravitate toward the bike and relish their "freedom" when their kids leave home. As for the types of bikes women prefer: 34% tend toward cruisers, 33% prefer scooters, and just 10% would pick a sport bike, MotoUSA notes. And compared to the 42% of male riders who take motorcycle safety courses, 60% of women do. "It's encouraging that we're seeing more women among the riders who are entering the sport," the chair of PowerLily, a network for professional women into powersports, tells MotoUSA. "Motorcycling is … being recognized by younger generations and non-traditional customer segments." (Male or female, don’t text while you're cruising, or you could meet this fate.)