New from mediabistro.com 
 
 20 Tips in 20 Minutes 
 
 Attend the Breakfast or Watch the Webcast 
 
 The phone rings. It's CNBC. They want your CEO in the studio and on air. In three hours. Oh, and your CEO has never done a broadcast interview. What do you do? Find out at our new monthly breakfast speaking series for PR and marketing professionals, "20 Tips in 20 Minutes." Our next topic is "Media Training: How to Prep Your Company, Client, and Yourself for Interviews," with Garrett Glaser, former CNBC and MSNBC.com reporter and founder of Glaser Media LLC at 9am on Thursday, February 18. Join us for breakfast or watch the live webcast from your desk. Click here to sign up and view the full schedule of topics. 

 White House strategists say they have no second thoughts about taking on Fox News in the biggest media feud of President Obama's administration. A senior Obama adviser says that, even though the West Wing has been roundly criticized by both adversaries and some allies for blasting Fox as an arm of the Republican Party and not a real news organization, administration insiders are pleased with how things stand. 
 
 The fuss has energized core Democrats who have wanted Obama and his advisers to get tough with Fox and other critics of the administration, the adviser says. And it has made the point that Fox is an outlier in the journalistic community, a notion that many liberals embrace. 
 
 The dynamic is similar to what used to happen when George W. Bush and his advisers took on what they disdainfully called the "mainstream media," especially liberal commentators on MSNBC. In those cases, attacking the media energized Bush's conservative base. Now Obama is doing the same, only with his liberal base, Democratic insiders say. 
 
 One drawback, which even Obama aides concede, is that Fox is using the quarrel with the White House as a public-relations tool to stir up its own support among conservatives and to boost ratings. "They're still at it," says a senior Obama aide, who adds that White House officials don't expect to fire another shot in the battle unless Fox strikes first.
– The White House and Fox News appear to have called a “truce” in their war of words after a meeting today between Obama press secretary Robert Gibbs and Fox exec Michael Clemente. Clemente then returned to the channel’s DC bureau and asked staff to remain “fair and balanced,” Mediabistro notes. An Obama aide tells US News & World Report that the administration is generally pleased with how the confrontation played out, aside from the ratings boost Fox News received. But “they’re still at it,” the aide says, adding that the White House will silence its guns until the barrage starts anew.