Amazon today announced a new device for the Echo family: the Echo Look, a “style assistant” camera that helps catalog your outfits and rates your look based on “machine learning algorithms with advice from fashion specialists.” Imagine it as a smart mirror of sorts — you can talk to the Echo Look to take full-length photos or short videos to check out your outfit from seldom-seen angles. 
 
 The Echo Look first leaked as a “security camera” back in March, and the photo matches exactly with what Amazon has announced today. The device comes with a built-in LED light, a microphone, and a base mount for you to attach it to the wall or leave it freestanding. It will also work with a companion app that has a Style Check feature to compare two outfits and rate which is better. As an aside, the Amazon iOS app offers a similar feature under the Programs and Features menu, if you don’t want to buy the Echo Look. The Echo version of the feature gives you a percentage rating of outfits based on a mix of algorithm and stylist opinions, while Outfit Compare on the Amazon app picks which outfit of the two it likes better. 
 
 Like the original Echo speaker, you can ask Alexa on the Echo Look to read you news, play music, or get traffic estimates. Amazon says it will continue to add Alexa skills for the Echo Look as well. 
 
 The device appears to be Amazon’s way of expanding its fashion retail shop, as it will store your lookbook and recommend outfits that suit your style. From a fashion and lifestyle perspective, the camera could be a way to enter the fitness realm as well — soon, the Echo Look might have an app that could take daily photos of you to compare weight loss progress, for example. 
 
 And while it’s not designed to be a security camera, it does seem like it has enough components to double as one that could periodically snap photos while you’re away from home. We’ll check out the hardware on this more when we are able to snag a review unit. For now, if you do decide to buy it, it’s probably best to not get dressed in front of it. 
 
 The Echo Look is available for $199.99 by invitation only. Interested customers can request one on the product page. 

 Amazon on Wednesday introduced the Echo Look, a camera that's meant to sit inside your closet and help you keep track of your daily outfits. 
 
 If it sounds weird, that's because it is. In fact, we thought it was a joke when we first received information on the new product. The device is capable of snapping "full-length photos and short videos" of you, complete with a computer-generated background blur, and then storing those pictures in a companion app. "Build a personal lookbook and share your photos," Amazon advertises. 
 
 Amazon Echo Look features a "Style Check" service that it says "combines machine learning algorithms with advice from fashion specialists." We guess that means it's also willing to provide feedback, even critical, about your outfit choices. 

 Amazon is not content with just a personal assistant -- the company has made Alexa into a personal stylist, too. 
 
 On Wednesday, Amazon introduced the Echo Look. It's part camera, part Alexa, part fashionista. 
 
 The oval-shaped device has LED lights and a voice-controlled camera that lets you take full-body photos and videos to collect and compare outfits. Echo Look does everything the Amazon Echo speaker does -- like read the news and weather -- but it can now tell you what to wear. 
 
 A compatible app keeps track of different outfits in what Amazon calls a "personal lookbook." And its "Style Check" feature is like having a fashion judge in your pocket. 
 
 Style Check lets you select two photos and have Alexa determine which one is better. It is powered by both machine-learning technology and human opinion. An Amazon spokesperson said the automated results consider "fit, color, styling, seasons and current trends." Amazon's "fashion specialists" also help train the software to be a better judge of style. 
 
 The Echo Look will cost $200 once available. For now, you have to request an invitation to buy one. 
 
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 But Amazon (AMZN) didn't share many details about the computers, or the humans, powering Echo Look. The company would not say whom its fashion specialists are, and whether they judge individuals directly or simply tell software what looks good. Amazon said the software was trained on a diverse set of individuals with different body types and skin tone, but did not elaborate further. 
 
 Amazon is reluctant to explain the technical details behind its automated outfit judge, but its launch raises interesting questions about both fashion and how much artificial intelligence will impact our personal decision-making. Fashion is very personal; it's self-expression, it's comfort. It's very rarely ones and zeroes. 
 
 But computers are trained on ones and zeroes. Artificial intelligence does not experience human emotion -- it makes rational and logical decisions. Meanwhile human opinions on fashion, whether they are from trusted sources or not, vary widely. One fashion expert could say something is beautiful, while another pans it. 
 
 Fashion is often an expression of human emotion, which could be difficult for a computer to judge. But the computer's fashion choices may appeal to the lazy 20-something in us all, who doesn't want to make a decision about what to wear to work -- or, at least, to "Clueless" fans who always wanted Cher Horowitz's closet.
– Amazon wants you to install a WiFi-connected camera in your bedroom, bathroom, or wherever you regularly get dressed. You read that correctly. CNBC reports the idea of the newly announced Echo Look was so weird the site originally thought it was a joke. Amazon is billing the Echo Look as the "style assistant" to the original Echo's virtual assistant, according to the Verge. Basically the Echo Look lets you take top-to-bottom photos and videos of yourself in various outfits, store them in a "personal lookbook," and send them to friends to get fashion advice, Motherboard reports. It will also rate how you look in various outfits using "machine learning algorithms with advice from fashion specialists." But the Echo Look, which will cost $200 when it's released, raises some questions. CNN wonders who Amazon's "fashion specialists" are and how artificial intelligence can judge individual fashion tastes. And Amazon says all photos and videos of users will be stored indefinitely—unless the user specifically deletes them. It hasn't said if it will sell those images and videos to third parties. Amazon may also use your photos to recommend clothing based on your outfits. And Motherboard points out the obvious fact it's a potentially hack-able Amazon camera in your bedroom or bathroom. The Verge adds it's "probably best not to get dressed in front of it." (Meanwhile, Elon Musk wants to link brains to computers in four years.)