Why are women posting their bra color on Facebook? Men want to know. 
 
 I don’t check Facebook as much as I used to (because I’m working hard, hey boss!) but when I checked this afternoon, I noticed that all of my female Facebook friends, from various locations around the country, were sharing the color of their bra. Why? Apparently to raise breast cancer awareness. The meme was apparently spread by the forwarding of a Facebook message that read: 
 
 “Something fun is going on. Write the color of your bra in your status. Just the color, nothing else. And send this on to ONLY women no men. It will be neat to see if this will spread the wings of cancer awareness. It will be fun to see how long it takes before the men wonder why the women have a color in their status…..LOL!” 
 
 This is a pretty clever way to raise awareness of breast cancer, and it certainly has a lot of male Facebookers confused. This information would have been very valuable in junior high. 

 OMG! TMI! 'What color's your bra?' becomes global Facebook fad for a day 
 
 Yellow Dog Productions Brown! Black! Purple! A one-word status update explaining the color of the bra you're wearing is the latest Facebook fad 
 
 File this under "Too Much Information." 
 
 A momentary fad swept Facebook Thursday in which female users updated their status with the color of their bras. 
 
 "White," "black" and "beige" were popular. 
 
 Wags soon began adding "training," "rabbit pelt," "chain mail," "Gilligan's Island coconuts" and "pleather with spikes." 
 
 According to various explanatory e-mails shooting around, the point was to raise awareness of breast cancer - how exactly? - or just "to confuse boys." 
 
 A fan club ungrammatically titled "I Really Dont Care What Color Your Bra Is" was soon gathering members at a rapid clip.
– Yesterday's strangest web trend: bra-themed Facebook updates. Women—and some men—used one-word updates like "red," "white" and "pink," to let everyone know the color of their undergarments. Unsurprisingly, "white," "black" and "beige" were most popular. Some got creative, adding words like "training," "rabbit pelt," "chain mail," and "pleather with spikes," to the mix. The mammary-themed meme appears to have been an attempt to raise awareness about breast cancer, reports the New York Daily News. LA Snark notes that women were urged to pass along the explanatory message only to other women, to "spread the wings of cancer awareness" and see how long it takes to make men wonder what's going on. How it raises awareness of breast cancer was not elucidated, the writer notes, and as for men, "This information would have been very valuable in junior high."