Play with purpose 
 
 To kick off McDonald's move into VR we have developed a game that is both educational and fun. It's a ski game called "se upp i backen" (in English that means watch out on the slopes) and its aim is to help kids understand the need to be alert on the slopes and avoid obstacles - including other skiers. We're proud to say that it's officially endorsed by the Swedish alpine ski team. 

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 McDonalds will join the virtual reality party this month with a limited run of Happy Googles, a VR display a la Google Cardboard. The goggles are created in part by deconstructing a Happy Meal box. According to Ad Week, McDonald's will launch the promotion in 14 restaurants in Sweden over the first two weekends of March. Only 3,500 headsets will be made available, making them a collector's item for VR and McDonald's historians and superfans. 
 
 The Happy Googles are formed by tearing a portion of the specially designed Happy Meal box into a foldable outer shell. An included pair of VR lenses are inserted into said with, presumably, a parent's smartphone. 
 
 Now, as McDonald's considers a global rollout, I will weigh the pros and cons of the Happy Goggles. 
 
 Pro: The Happy Goggles could introduce virtual reality to an audience of millions, many of whom haven't come in contact with VR. 
 
 Con: McDonald's boxes smell like stale french fries, and that smell could be transferred to your child's face. 
 
 Pro: More children would have access to virtual reality, potentially normalizing the format for a generation that may sculpt its future. 
 
 Con: In 2014, McDonald's personified the Happy Meal box, below. You would be asked to rip this creature into shreds of skin, then reconstruct it into a small box that you press over your eyes and nose. 
 
 Pro: Real humans who aren't bartenders or drug dealer would have to ask with a straight face, "Would you like Happy Goggles with that?" 
 
 Con: I'm sorry, I just realized that box's mouth is an infinite black void into which I could fall and never return from.
– In what might possibly be McDonald's most random promotional stunt since the introduction of kale, 14 McDonald's restaurants in Sweden will be selling Happy Meal boxes that turn into virtual reality goggles on the weekends of March 5 and March 12, Adweek reports. A video shows how kids will be able to manipulate the cardboard box into something vaguely resembling goggles, into which a smartphone (not included) is placed. They can then look through those goggles—VR lenses are included—at the smartphone and play a VR game app Mickey D's created: the ski-themed Slope Stars. The game can also be played "in a less immersive fashion" without the goggles, which are officially called Happy Goggles, or you can use any other "mobile VR experience" to play the game instead of pairing it with the Happy Meal box, Adweek notes. If Happy Goggles are popular in Sweden, McDonald's might expand the program. So ... what's the point? Virtual reality offers "a really exciting opportunity to connect families in digital times," McDonald's Sweden's marketing director explains to Adweek. "Parents can learn more about their children's knowledge and experience of the digital world. And purposeful gaming can also be a great joint activity that helps families interact on equal terms." The move will almost certainly have its detractors, Adweek notes, and the Verge hilariously runs down the pros and cons. Samples: "Pro: More children would have access to virtual reality, potentially normalizing the format for a generation that may sculpt its future. Con: McDonald's boxes smell like stale french fries, and that smell could be transferred to your child's face." Happy Goggles will cost you $4.10, and that does include the Happy Meal food, Engadget reports.