According to sources, Yahoo CEO Marissa Mayer will not be continuing with the new company that was announced today prematurely in a tweet by AOL CEO Tim Armstrong. The new Verizon-owned entity is called Oath — we’ll get to mocking that name later in the post — and is the combination of AOL and Yahoo. 
 
 It will be headed by Armstrong, who is now apparently Oath-in-Chief. 
 
 Terms of Mayer’s departure are still being worked through, but her not staying on is not much of a surprise. It will be interesting to see if she gets the full payout she is owed — tens of millions in severance and other kinds of remuneration that CEOs get larded into their contracts — after the recent hacking disaster and the general downturn in Yahoo’s business during her four-year tenure. 
 
 AOL declined to comment, as did a Yahoo spokesperson. The discounted-from-$4.8 billion deal is expected to close some time in the next month, delayed due to the hacking issue and the financial and legal complexity it introduced into the closing. 
 
 In addition, sources said that Armstrong is now close to making choices on which top Yahoo execs in Silicon Valley to keep and which to bid farewell to. Likely to stay, for example, is communications products head Jeff Bonforte, and likely to go is Adam Cahan, who has run a number of units under Mayer. On the bubble: CRO Lisa Utzschneider (she wants to be a CEO, apparently) and Enrique Muñoz Torres, who heads advertising and search product and engineering. 
 
 CFO Ken Goldman is also departing, although on his own steam — as has been expected, since the Verizon-owned Oath is lousy with financial types in New York. 
 
 I will get deets on all the other Mayer execs, who have not exactly covered themselves in glory at Yahoo over the last few years. 
 
 Sources said that the leadership in Sunnyvale will be a mix of Yahoo and AOL execs and will focus on products and engineering for the entire combined company. It is also not clear if the Yahoo brand will continue, although I cannot imagine anyone dumping such a well-known global icon so easily, even if it has a new parent name. 
 
 Which is Oath. Yes, Oath. A free Recode t-shirt for anyone who tweets the best joke about that new brand to me in the next 24 hours with the hashtag #MockTheOath. (No, Tim Armstrong, you cannot play.) 
 
 By the way, Armstrong tweeted out the new name, which was doubtlessly going to be rolled out in a big PR extravaganza, because Business Insider got the scoop on the Oath moniker earlier today. 

 AOL chief executive Tim Armstrong at Advertising Week New York 2016 John Lamparski/Getty Images When Verizon merges Yahoo with AOL after its acquisition of Yahoo closes, the newly created division will get a new name. 
 
 That new name is Oath, sources tell Business Insider. 
 
 In a deal that was announced in July, Verizon will acquire Yahoo's core internet business for about $4.8 billion in cash. 
 
 Yahoo will be merged with Verizon's AOL unit under Marni Walden, the executive vice president and president of product innovation and new businesses, with Verizon scooping up Yahoo's search, mail, content, and ad-tech businesses. 
 
 In January, Yahoo announced in a Securities and Exchange Commission filing that after the close of the merger, the parts of Yahoo that Verizon is not buying — which includes Yahoo's 15% of the Chinese retail giant Alibaba and a part of Yahoo Japan, a joint venture with SoftBank — would continue under the name Altaba. 
 
 It's unclear if the Yahoo name will live on for any part of the internet business that will be run by AOL. However, a big new branding campaign is expected in the coming weeks, along with more details about the new company. 
 
 Yahoo declined to comment on the new name. While an AOL spokeswoman neither confirmed nor denied the new name, she told us to watch for the "launching" of the new company. 
 
 "In the summer of 2017, you can bet we will be launching one of the most disruptive brand companies in digital," she said. 
 
 The Yahoo-Verizon deal is supposed to close in the second quarter of 2017, perhaps on or before April 24. After April 24, the parties can seek a three-month extension, but there's also an opening for either party to terminate the deal. 
 
 Update: AOL CEO Tim Armstrong confirmed the new name, posting on his Twitter account Monday afternoon: "Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017." 

 Tech companies have seen a few strange rebrandings over the years. Google's new corporate existence as Alphabet stands out, as does Hotmail's confusing transition into Outlook. 
 
 But Yahoo has perhaps surpassed both with the name of its new corporate entity, which will go under the name "Oath" in future. 
 
 Verizon, which agreed to buy Yahoo last year, has announced that Yahoo and AOL will come together under the new name in the coming weeks, once Verizon completes the $4.5bn (£3.6bn) acquisition. It is seen as an attempt to breathe new life into two brands that have both seen better days. 
 
 AOL's boss Tim Armstrong confirmed the move, as well as introducing a very questionable slogan, #TakeTheOath. 

 Today, AOL CEO Tim Armstrong triumphantly announced that, starting this summer, the merged operations of AOL and the acquired Internet business of Yahoo would transform into a new Verizon-owned megalith company. It shall be named... Oath. 
 
 Perhaps the name comes from what Verizon executives swore after they heard about Yahoo's multiple data breaches. Or maybe it came from what many Yahoo employees have been uttering over the last year, as the companies wound their way through the acquisition process and accompanying layoffs. Or perhaps "Oath" came to mind when those same employees heard about Yahoo CEO Marissa Mayer's proposed severance package. 
 
 Apparently, Armstrong decided not to take our advice to name the unit "LOL OMG WTF" or "Event Verizon" (that second one may take a moment of thought to get). 
 
 It is unlikely that all of the services under the consolidated organization will be changed as well. 
 
 As Armstrong pointed out, the two organizations have more than 20 brands between them, beyond their flagship namesakes: AOL has the Huffington Post, Engadget, MovieFone, MapQuest (remember MapQuest?), TechCrunch, and a host of other media sites (plus AOL Instant Messenger); Yahoo has Tumblr, Flickr, and the video advertising business BrightRoll, and a host of media sites (plus Yahoo Messenger and Yahoo Fantasy Sports). All in all, they have over a billion "consumers" worldwide. 
 
 Just how sticky those billion consumers will be after the merger is done and how many of those brands will survive the consolidation that follows, are open questions. Verizon's primary interest in Yahoo was around its mobile advertising platform, though the company had also shifted many of its Internet and mobile customers to Yahoo Mail for e-mail service. 
 
 There's already some question about how many active daily users Yahoo really retains, since its free e-mail service only deletes users after six (or possibly more) months of inactivity. The service has been notably popular for "burner" e-mail accounts (such as the account used by the alleged Russian information ops identity Guccifer 2.0 on yahoo.fr). 
 
 AOL has a similar problem with its AOL and AIM e-mail accounts—AOL's terms of service state that accounts will be terminated if they're inactive for over 90 days, but the AIM account I've had since 2011 was still active (though the mailbox had been purged). 
 
 New corporate identities are always a tightrope-walk, and they often go awry—the Tribune Company's rebranding as Tronc, for example, or Yahoo's corporate parent becoming Altaba. But Oath is a special sort of bad. An oath is something you either take (an oath of allegiance, an oath of office, an oath of enlistment) or a blasphemous interjection. In the case of Oath the company, it may be more of an oath of acquiescence as Verizon's mobile and broadband customers sign their contracts. 

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 Ah, to be a corporate name consultant. Really, it doesn't seem that hard. Jam some random letters together (like Tronc) or just flip open your dictionary and point to the first word you see (we're getting to that). You're done, now collect your big check and go buy a beach house in Hawaii. 
 
 On Monday, Verizon announced that it's creating a new media division called Oath, that will include AOL and Yahoo. Now, "oath" is a fine word, especially if you love "Game of Thrones," where Oathkeeper is Brienne of Tarth's sword. It can mean "a solemn promise," which is a good thing for a company to offer. But it can also mean, "a profane or offensive expression," which isn't exactly the first thing you want associated with your business. 
 
 Not everyone loved the new name. 
 
 Although it had its advantages. 
 
 And conjured up some distinct pop culture images. 
 
 Some had other ideas for what the name should have been. 
 
 But really, the new name doesn't come close to that of The Media Company Formerly Known as Tribune Publishing. 
 
 
 
 
 
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– If you merge the letters from AOL and Yahoo, take a few away, and add a "t," you have Oath, which is what Verizon is planning to call a new entity combining the two companies after its acquisition of Yahoo is complete. "Billion+ Consumers, 20+ Brands, Unstoppable Team," tweeted AOL chief Tim Armstrong on Monday, adding the hashtag #TakeTheOath. AOL says the new company will be "one of the most disruptive brands in digital" after it arrives this summer. The announcement brought plenty of speculation about what kind of future Oath will have—and plenty of poking fun at the name. A roundup: The new name is a "special kind of bad," writes Sean Gallagher at Ars Technica. "An oath is something you either take," like an oath of office, "or a blasphemous interjection," he writes. "In the case of Oath the company, it may be more of an oath of acquiescence as Verizon's mobile and broadband customers sign their contract." The 20 brands Armstrong referred to include the Huffington Post, Flickr, and Tumblr. It's not clear what parts of the business the Yahoo name might survive in, and a Yahoo spokeswoman declined to comment on the new name to Business Insider. The deal could be complete as soon as April 24. Twitter users had a lot of fun with the name, describing it as better suited to a German heavy metal band or "the name of a movie that stars Nicole Kidman as a troubled Puritan widow in 1600s Massachusetts," CNET reports. " The last 'oath' Yahoo took was to keep my email safe and WELLLLLL," tweeted Silicon Valley editor Casey Newton. Sources tell Recode that Marissa Mayer will have no role at the combined company. The blog is offering a free T-shirt to the author of the funniest joke under the #MockTheOath hashtag. Oath, an apparent attempt to breathe new life into both firms, is being called one of the worst rebrandings in corporate history, reports the Telegraph, though some critics say it is merely the worst since the Tribune Company became "tronc."