So, Comcast has some public image issues. And what do you do when you want to fix the perception but not the underlying problems? Change your name! Change it to the worst, pseudo-pornographic, retro-futuristic garbage marketing dollars can buy. 
 
 Do you get it, people? It's infinity, which is awesome, and X, which is dangerous. It's, like, dangerously awesome. 
 
 The overhaul will apply to Comcast's technology platform and products, which means all you malcontent Comcast cable, internet, and phone customers will soon be malcontent Xfinity cable, internet, and phone customers. They'll start rolling out the rebranding next week in about a dozen markets, with the rest of the country getting the Xfinity treatment later this month. 
 
 This comes at a time, conveniently enough, when Comcast would just possibly want to divert the conversation away from its upcoming merger with NBC. It's working, at least on the offical Comcast Blog, where they're positively GUSHING. Well, I guess someone has to. [Comcast Blog via Consumerist] 

 Today on Comcast’s earnings call Brian Roberts and Steve Burke talked about XFINITY, the new brand for our technology platform and products. Simply put, XFINITY is about offering our customers more — more HD, more speed, more choice and more control over their services. XFINITY is the culmination of years of work to transition Comcast’s network and products to a platform that will now offer 100+ HD channels, 50 to 70 foreign-language channels, approaching 20,000+ VOD choices, incredibly fast Internet speeds (50 Mbps growing to 100+ Mbps) and thousands of TV shows and movies online for our customers to watch whenever and wherever they want. 
 
 XFINITY represents the future of our company and it’s a promise to customers that we’ll keep innovating. When we launch XFINITY in a market, we’ll rebrand our products: XFINITY TV, XFINITY Voice and XFINITY Internet (our company, of course, remains Comcast). This transition is already well underway across the country. Next week, XFINITY will roll out in 11 markets including: Boston, Philadelphia, Baltimore, Washington D.C., Chicago, Portland, Seattle, Hartford, Augusta, Chattanooga, parts of the Bay Area and San Francisco, with more markets to come later this year. 
 
 I’ve been in the industry for 11 years and I’ve never seen change move as rapidly as it does today. It’s hard to believe that we first launched VOD in 2003 and since then customers have viewed more than 14 billion movies, TV shows, music videos, etc. In 2004, the fastest Internet speeds were 6 Mbps. Now we’re offering 50 Mbps in XFINITY markets, and those speeds will keep increasing to 100+ Mbps and even faster in the future. 
 
 Only a few years ago, innovation in our industry meant giving customers not one, but six HBO channels. Now, if you get HBO from Comcast, you also get hundreds of top HBO shows and movies on demand plus you can watch even more online. Today you can watch 19,000+ movies and TV shows from networks like HBO, CBS, Starz, Hallmark, TBS, TNT Discovery online. 
 
 We are working toward a future that brings exponentially more content choices to consumers across platforms with an initiative that we call Project Infinity. We first introduced Project Infinity at CES in 2008 and thousands of people have been working hard at Comcast to make it a reality. 
 
 Technology continues to change the way people experience entertainment. We’re working hard to continuously improve that experience. We’re moving from thousands of entertainment choices to tens of thousands, making our high-speed Internet service even faster while at the same time providing fast 4G wireless data services. We’re also giving consumers more control over their content and the ability to watch their favorite shows online. In addition, we’re developing new cross-platform and mobile features like: remote DVR, Universal Caller ID, an interactive home telephone, apps for iPhones and the ability to use a remote control to order products and services while watching TV. And we’re backing it all up with our Customer Guarantee. 
 
 As entertainment continues to shift from the living room to “anytime, anywhere,” we’ll continue to dramatically evolve all of our products under the XFINITY brand. While I can’t predict the future, I do know one thing for sure: this is the just the beginning.
– As soon as next week, a key cog in the digital lives of millions of Americans will get a new name, when Comcast begins rebranding itself as Xfinity. The rollout, which applies to cable, phone and Internet services, begins in Boston, Philadelphia, Washington, Chicago and elsewhere; a company exec says “it's a promise to customers that we’ll keep innovating.” Blogosphere reaction is … about what you’d expect. Xfinity is “the worst, pseudo-pornographic, retro-futuristic garbage marketing dollars can buy,” Brian Barrett writes for Gizmodo, adding that the move “comes at a time, conveniently enough, when Comcast would just possibly want to divert the conversation away from its upcoming merger with NBC.”