SEATTLE (AP) — Nordstrom said Thursday it will stop selling Ivanka Trump clothing and accessories. 
 
 The Seattle-based department store chain said the decision was based on the sales performance of the first daughter's brand, The Seattle Times reported (https://goo.gl/lPk2F5 ). 
 
 The move comes amid a weekslong campaign known as "Grab Your Wallet," which has been calling for a boycott of retailers that carry Ivanka Trump or Donald Trump merchandise. In November, Nordstrom posted a response on Twitter to a shopper's letter calling for the company to stop selling the brand, saying, "We hope that offering a vendor's products isn't misunderstood as us taking a political position; we're not." 
 
 A Nordstrom spokesperson didn't say whether the decision to stop buying the brand was permanent, only that they make buying decisions each season. Nordstrom also said it offers thousands of brands and cuts about 10 percent each year based performance. 
 
 The Ivanka Trump brand was no longer listed on the company's website Thursday evening, and a search of her products on the site turned up just a few pairs of shoes, all of which had been marked down in price. 
 
 "I am absolutely thrilled, and I know the vast majority of Grab Your Wallet participants will be as well," said Shannon Coulter, a co-founder of Grab Your Wallet. 
 
 Ivanka Trump's independent lifestyle brand promotes her image as a successful working mother and partners with companies to make the branded blush pink dresses and trendy booties offered in multiple department stores. 
 
 Her business has also come under fire after she appeared on CBS' "60 Minutes" wearing a nearly $11,000 gold bracelet from her jewelry line and someone from the company sent photos from the interview, seeking free publicity. 
 
 She said on Facebook in January she would take a formal leave of absence from her brand and from the Trump Organization but said she was confident both businesses would continue to thrive. 
 
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 Information from: The Seattle Times, http://www.seattletimes.com 

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 Nordstrom Inc. will stop selling the controversial Ivanka Trump brand this season, a move that follows boycott threats and concerns about the first daughter’s conflicts of interest. 
 
 The department-store chain made the decision based on sales, according to a statement from the Seattle-based company. It offers thousands of brands and cuts about 10 percent each year based on how well they perform, Nordstrom said. 
 
 “In this case, based on the brand’s performance, we’ve decided not to buy it for this season,” the company said. 
 
 The department store ordered Ivanka Trump shoes and apparel for the spring season, then only followed through in purchasing apparel, a representative for the brand said late Friday afternoon. Calls and an e-mail to a Nordstrom representative seeking comment weren’t immediately returned. 
 
 Nordstrom has come under fire from the Grab Your Wallet campaign, a critic of the administration that is asking shoppers to boycott retailers that carry Ivanka Trump or Donald Trump goods. Ivanka’s business also has drawn criticism for blurring the lines between brand promotion and politics. Her company sent a “style alert” to journalists in November promoting a gold bracelet that she wore during an interview on CBS Corp.’s “60 Minutes.” 
 
 The Racked fashion website reported earlier Thursday that the products had begun disappearing from Nordstrom’s e-commerce selection. And the Grab Your Wallet campaign declared victory for helping prompt the move. 
 
 “I am absolutely thrilled, and I know the vast majority of Grab Your Wallet participants will be as well,” said Shannon Coulter, a co-founder of Grab Your Wallet. 
 
 Early Partner 
 
 Despite the Nordstrom setback, Ivanka Trump’s brand continues to push into new categories: It recently added baby bedding and fashion jewelry. The company has seen year-over-year sales growth from 2015 to 2016, Rosemary Young, senior director of marketing at the brand, said in an e-mailed statement. 
 
 “The Ivanka Trump brand continues to expand across categories and distribution with increased customer support, leading us to experience significant year-over-year revenue growth in 2016,” Young said. “The strength of a brand is measured not only by the profits it generates, but the integrity it maintains.” 
 
 Nordstrom was one of the first retail partnerships for Ivanka Trump’s footwear after it was launched in 2011. Marc Fisher Footwear, a closely held shoe company, is the licensee for the products. 
 
 Co-President Pete Nordstrom addressed the controversy surrounding the partnership in a November e-mail to employees, according to Fortune. He said the company had heard from customers threatening to boycott the chain if they continued or discontinued its relationship with Trump. 
 
 “This is a sharply divisive subject,” he said. “No matter what we do, we are going to end up disappointing some of our customers. Every single brand we offer is evaluated on their results -- if people don’t buy it, we won’t sell it.” 
 
 Merchandise Selection 
 
 Merchandise selection has become even more critical for department-store chains such as Nordstrom as the industry struggles with dwindling mall traffic and consumers’ defection to online shopping. The company, which has posted declining same-store sales in two of the past three quarters, has seen its shares fall 13 percent in the past year. The stock gained 0.9 percent to $43.90 at the close Friday in New York. 
 
 In November, the company posted a response on Twitter to a shopper’s open letter calling for Nordstrom to stop selling the Ivanka Trump brand. 
 
 “We hope that offering a vendor’s products isn’t misunderstood as us taking a political position; we’re not,” the company said at the time. “We recognize our customers can make choices about what they purchase based on personal views and we’ll continue to give them options.”
– Ivanka Trump isn't the only one taking a step away from her company: Nordstrom Inc. says it's going to stop selling the Ivanka Trump line of products this season, a move it says is the result of poor sales, not controversy over Trump administration policies, Bloomberg reports. The chain says it cuts around 10% of the thousands of lines it carries each year based on sales, and Ivanka's line of clothing and accessories didn't meet the mark this time around. "In this case, based on the brand's performance, we've decided not to buy it for this season," Nordstrom said in a statement. The move comes amid the "Grab Your Wallet" campaign, which urges consumers to boycott Donald and Ivanka Trump products. "I am absolutely thrilled, and I know the vast majority of Grab Your Wallet participants will be as well," says Shannon Coulter, a co-founder of Grab Your Wallet, per the Seattle Times. Co-President Pete Nordstrom emailed employees in November about the Ivanka controversy. "This is a sharply divisive subject," he wrote. "No matter what we do, we are going to end up disappointing some of our customers. Every single brand we offer is evaluated on their results—if people don't buy it, we won't sell it." The AP notes that Ivanka, whose company promoted a $10,000 bracelet after she wore it on 60 Minutes, announced in January that she would be taking a leave of absence from her company and the Trump Organization.