Individual Expression. 
 
 Collective Beauty. 
 
 The Freedom to Express Who You Truly Are Is the Greatest Luxury of All. 
 
 We are a global house of brands powered by optimism, innovation, and inclusivity. We believe true luxury is a freedom of expression that ignites confidence and authenticity. At Tapestry, anyone from anywhere can have the best idea, and with hard work and dedication, anything is possible. 

 Coach, the brand famous for its handbags, is about to change its corporate name. It'll soon be called Tapestry. 
 
 The company announced Wednesday that it was planning to rename itself as Tapestry, effective on Halloween. The company's ticker symbol will change from COH to TPR as well. Shares of Coach (COH) fell more than 2% after the announcement. 
 
 But fear not, fans of Coach wallets and clutches. The store name and all the accessories it produces will remain Coach. 
 
 Andrea Shaw Resnick, a spokeswoman for the company soon to be known as Tapestry, told CNNMoney that nothing will change for consumers. 
 
 The corporate name is being changed mainly to reflect the company's expanding portfolio. Coach also owns boot maker Stuart Weitzman, which Coach bought in 2015, and fellow handbag maker Kate Spade, which Coach acquired earlier this year. 
 
 Those brands will keep their names as well. 
 
 And the new Tapestry name potentially makes it easier for the company to purchase even more fashion lines and put them under the Tapestry umbrella. (Speaking of which, you can buy actual umbrellas from Coach and Kate Spade.) 
 
 So you can think of the Coach name change similarly to Alphabet (GOOGL), the parent company of Google and YouTube. Alphabet is just a corporate moniker, but there isn't actually an Alphabet consumer brand. And most people still refer to Alphabet as Google. 
 
 Resnick said that the Tapestry name was chosen partly because it's a reflection of the history and heritage of the Coach, Kate Spade and Stuart Weitzman brands. It's also a play on fashion, "weaving the brands together to make something beautiful." 
 
 To that end, the new Tapestry website that went live Wednesday features the tag line of "Individual Expression. Collective Beauty." 
 
 Related: Coach rival Michael Kors snaps up Jimmy Choo for $1.2 billion 
 
 Coach joins a growing list of corporations who have changed their names over the past few years. Many of the name changes are a bit puzzling. 
 
 Verizon (VZ), which itself is a made up name formed after telecoms Bell Atlantic and GTE merged, created the Oath subsidiary in 2017 to house the content operations it acquired through purchases of AOL and parts of Yahoo. 
 
 What's left of Yahoo then did a name change of its own -- to Altaba (AABA). That name plays off the fact that the Yahoo assets Verizon didn't buy are mainly an investment in Chinese e-commerce firm Alibaba (BABA). 
 
 Then there's the routinely maligned Tronc (TRNC), the new name for the newspaper publisher that used to be called Tribune. Cigarette company Philip Morris famously rebranded itself as Altria (MO). Retail giant Target (TGT)used to be known as Dayton Hudson. 
 
 And the now defunct Woolworth chain of five and dime stores curiously changed its name to Venator in the late 1990s ... before changing it once more to Foot Locker, a reflection of the fact that the company owns Foot Locker. 
 
 Sometimes, you can just let a company's name speak for itself. 

 FILE - In this Tuesday, May 31, 2016, file photo, Coach CEO Victor Luis speaks at the opening ceremony for his company's installation as the first tenant at 10 Hudson Yards, in New York. The storied Coach... (Associated Press) 
 
 FILE - In this Tuesday, May 31, 2016, file photo, Coach CEO Victor Luis speaks at the opening ceremony for his company's installation as the first tenant at 10 Hudson Yards, in New York. The storied Coach brand is changing its name to Tapestry, it says to better incorporate all of the goods it sells.... (Associated Press) 
 
 NEW YORK (AP) — To better incorporate all of the brands it now owns, the storied Coach company of New York is changing its name to Tapestry. 
 
 The luxury goods company that came to prominence in the "Mad Men" era now owns brands like Stuart Weitzman and Kate Spade & Co. as well. CEO Victor Luis said Wednesday that the name Tapestry is more inclusive. 
 
 Coach acquired Stuart Weitzman in 2015 in a deal valued up to $574 million. It spent $2.4 billion for Kate Spade this year, seeking to broaden its appeal. The Coach brand of bags and other goods is alive and well, but it becomes one of three brands sold by the company that will be called Tapestry. 
 
 "We are now at a defining moment in our corporate reinvention, having evolved from a mono-brand specialty retailer to a true house of emotional, desirable brands," Luis said in a company release. 
 
 A website with the new name, which becomes official at the end of the month, is up and running. 
 
 The change is part of Coach's pursuit of younger shoppers who may not feel the same draw to store windows on Manhattan's 5th Avenue. 
 
 Coach began as a small workshop in Manhattan in 1941, and became a fashion powerhouse in the early 1960s through innovate designs. 
 
 Coach Inc. will also be changing its ticker symbol on the New York Stock Exchange from "COH," to "TPR." Shares of the company declined more than 3 percent to $38.77 in afternoon trading.
– In a move that has prompted the internet to wonder, "Huh?" Coach is changing its name to Tapestry. The iconic luxury goods company, which started in Manhattan in 1941, has since acquired other fashion brands including Stuart Weitzman and Kate Spade & Co., and the name Tapestry is more inclusive, the company's CEO explains, per the AP. "We are now at a defining moment in our corporate reinvention, having evolved from a mono-brand specialty retailer to a true house of emotional, desirable brands," CEO Victor Luis says in a statement. As the company's new website, Tapestry.com, makes clear, Coach will still exist as one of the company's brands; it will just no longer be the name of the umbrella company. The change becomes official Oct. 31, when Coach's New York Stock Exchange ticker symbol will change from COH to TPR, CNBC reports. Despite the fact that Coach, as a brand at least, will continue to exist, reaction to the name change can be summed up as "perplexed." Headlines like this, from CNNMoney, abound: "Coach changes corporate name to ...Tapestry?" And speaking of that ticker symbol, shares of COH dropped immediately following the company's announcement. But a company spokesperson assures consumers nothing will change for them; Coach stores and products will retain the iconic name. The same goes for Stuart Weitzman and Kate Spade stores and products. But is the name "Tapestry" even a good one? Reuters reports that many have scoffed on Twitter. "Tapestry is a terrible name. Sounds like something you'd find at a Hallmark Gold Crown store right next to (shudder) Vera Bradley," reads one reaction tweet. "Eh...what?" says another. "Doesn't this negate the point of heritage, legacy etc in high-end branding?"