We haven’t paid attention to a safety video on a flight since Deltalina’s luscious lips made it abundantly clear that smoking was not allowed on board. We might finally pay attention again, because Virgin America just won the award for the most spectacular pre-flight safety video every produced. 
 
 The song is — amazingly — not cringeworthy. The “attendants” are a sight for sore eyes. The choreography is better than Dancing with the Stars. It also has a contortionist, a dancing nun, a rapping tween, break dancers, and, naturally, lots of auto-tune. 
 
 But the best part, by far, is the line about seat belts. Check it out above. 

 New Delhi: There is no denying the fact that airlines use multiple gimmicks to help customers pay attention to their safety instructions. But roping in a nun and using robot rap and contortionists to jazz up a pre-flight safety video does sound a bit hilarious, right? 
 
 To have an edge over their competitors, Virgin America has now released a new pre-flight safety video which is bound to grab travelers' attention. The video, which offers an interesting blend of in-flight safety and in-flight entertainment, puts forth reminders about exit doors, oxygen masks, seat belts, electronics through a foot-tapping number featuring 'American Idol' semi-finalist Todrick Hall, Madd Chadd, 36 singers and 14 dance styles. Now, isn't that really cool? 
 
 If the reactions posted on Twitter are anything to go by, the video has garnered huge appreciation with people calling it 'brilliant', 'awesome', 'crazy', 'glee style' and 'charming'. Interestingly, the video has also earned over 4 lac hits in a day of being uploaded on YouTube. 
 
 To have an edge over their competitors, Virgin America has released an interesting pre-flight safety video. 
 
 Besides airing the in-flight video in November, Virgin America also released it on YouTube, Google Play and digital billboards across Times Square. 
 
 Watch the video once and you'd be tempted to view it multiple times! 

 The airline Virgin America just released its new safety video, which is perhaps one of the better music videos of 2013. Filmed by the director of Step Up 2: The Streets, it features a contortionist, a rap about life vests, and a lot of snappily dressed dancing children. For Virgin, the video is clearly expert brand-building: hip, youth-friendly, slightly off kilter. “Safety videos are usually far too dry, and passengers tune out,” the announcement on Virgin America’s website reads. “Gone are the days of struggling to pay attention to the demonstration in front of you, watching very formal information about fire exists and seatbelts merge into a blur of words. Now, the possibilities for what a safety video can be are endless.” It’s clearly a far cry from the safety demonstrations of yore. (For instance: this Lufhansa safety video demonstration from the ’80s, which plays for an interminable four-minutes-forty-seconds and includes lines like “Our plane has eight emergency exists located on both side of the cabin. They are marked with the word ‘exit.’”) But Virgin is not quite as trailblazing as it thinks. CNN reported in 2009 that “the grand corporate brand” in the world of airline marketing was over. And in the past few years, the age of the safety video as airline advertisement has produced gem after gem. 
 
 Air New Zealand, 2011: 
 
 Air New Zealand has been cranking out strategically quirky airline safety videos for years. This one features body-painted airline attendants, an attempt to highlight the carrier’s lack of fees compared with its competitors. (See also: this insane video with Richard Simmons.) 
 
 Delta, 2012: 
 
 Delta has also been on a tear with its safety videos, which linger on small, absurd details like a brawny guy in a cowboy hat putting a pink panda suitcase into the overhead bin: 
 
 El Al, 2010: 
 
 A tiny cartoon flight attendant with wings flutters throughout the cabin:
– Virgin America airline is winning raves for, of all things, its new safety video. It's set to music that is "amazingly—not cringeworthy," opines Wired. The New Republic thinks it's a decent music video in its own right, and IBN Live calls it "genius branding." All in the name of getting flyers to buckle up and learn about safety exits.