Story highlights Consumers are comparing Reese's Peanut Butter Christmas Trees to "turds" 
 
 The company is apologizing to consumers one tweet at a time 
 
 (CNN) Sometimes, it's best to stick with the classics. 
 
 The makers of Reese's Peanut Butter Cups have no trouble persuading people to stuff their faces with chocolate-covered treats in circular form (or as pieces). Why bother, then, shaping those delicious morsels into Christmas trees -- at the risk of failing miserably? 
 
 Maybe time will show it to be a shrewd marketing move; in the meantime, the confectioner's alleged Peanut Butter Trees are drawing comparisons to "turds," turning them into a subject of social media ridicule. 
 
 The company is apologizing one tweet at a time to consumers who are sharing images of misshapen candy trees with mocking comments. 
 
 "What part of this looks like a Christmas tree?" one person asked. 

 Reese’s Peanut Butter Cups are causing a major stir on social media and it’s all because of the way it looks. 
 
 The seasonal Reese’s Peanut Butter Cup, supposed to be shaped like a Christmas tree, doesn’t really look like one at all. The candy looks more like a triangular blob, and candy-lovers aren’t happy about it. 
 
 #reeses you call it a tree. I think the rest of us see it as a turd. #homelife #whiteaintright pic.twitter.com/zSl4KsEinD — Shelf Life Shop (@shelflife_shop) November 15, 2015 
 
 These complaints aren’t new though. The Christmas tree-shaped candy has looked like this since 2013. 
 
 My Reese's Christmas tree looks like a piece of poop. pic.twitter.com/1mp7yDxyib — fentoni22 (@fentoni22) December 27, 2013 
 
 Some Twitter users said the shape doesn’t matter — it’s all about the taste. 
 
 If you are complaining about the shape of your Reese's Peanut Butter Christmas Tree then you are not eating it fast enough. — Julie Ann (@julieannart) November 28, 2015 
 
 Fact: Christmas tree Reese's and Easter egg Reese's taste better than regular Reese's cups. — That College Lady (@kissescuties) November 28, 2015 
 
 Companies are getting major backlash over their holiday-decorated products this year. Starbucks caused a social media frenzy when it released plain red holiday cups, much less decorated and “Christmas-friendly” compared to the ones from the previous years.
– It is a tree? Is it a turd? Is it worth getting upset about? Some say yes to the last and are taking to social media to complain about the blob-like shape of the Hershey Company's latest attempt to make holiday-themed Reese's peanut butter cups, reports CNN—this year allegedly in the shape of a Christmas tree. (Their attempt at pumpkins yielded similar results and were met with similar backlash.) "I have questions," writes one Twitter user, while another poses just one: "What part of this looks like a Christmas tree?" But others argue that taste is all that matters. "If you are complaining about the shape of your Reese's Peanut Butter Christmas Tree then you are not eating it fast enough," tweets one satisfied customer, while another says the trees "taste better than regular Reese's cups." Either way, the complaints about the Christmas tree shape—or lack thereof—have been around since 2013, reports PIX11. For the truly unhappy, the company has linked to its customer feedback form and written, "We're sorry to hear your Reese's Peanut Butter Pumpkin is less than perfect. Please send us a note." (One man sneakily stole hundreds of dollars of the treats over the course of several months.)