Media playback is unsupported on your device Media caption Qandeel Baloch had a reputation for being Pakistan's first social media celebrity 
 
 Pakistani social media celebrity Qandeel Baloch has been killed by her brother in an apparent 'honour killing' in the province of Punjab, police say. 
 
 Ms Baloch, 26, recently caused controversy by posting controversial pictures of herself on social media, including one alongside a Muslim cleric. 
 
 Police say she was strangled to death. 
 
 Cases of women being killed for 'dishonouring' their family are commonplace in Pakistan. 
 
 Qandeel Baloch became a household name for posting bold, sometimes raunchy, photographs, video and comments. 
 
 Ms Baloch's parents told The Express Tribune that she was strangled to death on Friday night following an argument with her brother. 
 
 They said her body was not discovered until Saturday morning. Her parents have been taken into custody, the Tribune reported. 
 
 Ms Baloch had gone to Punjab from Karachi because of the threat to her security, police say. 
 
 Image caption Ms Baloch was admired by liberals but reviled by conservatives 
 
 Image caption Ms Baloch appeared alongside a Muslim cleric in images uploaded onto social media 
 
 Image caption In a recent interview she was bitterly critical of Pakistan's patriarchal society 
 
 "[Her] brothers had asked her to quit modelling," family sources quoted by the Tribune said. 
 
 Sources quoted by the newspaper said that Wasim was upset about her uploading controversial pictures online and had threatened her about it. 
 
 Police said he had not been arrested and was on the run. 
 
 'No woman is safe' 
 
 Ms Baloch's murder was condemned by filmmaker Sharmeen Obaid-Chinoy, whose documentary A Girl in the River: The Price of Forgiveness won an Oscar earlier this year. 
 
 "I really feel that no woman is safe in this country, until we start making examples of people, until we start sending men who kill women to jail, unless we literally say there will be no more killing and those who dare will spend the rest of their lives behind bars," she told the AFP news agency. 
 
 Why some say death is 'good news', by BBC World Service South Asia editor Jill McGivering 
 
 Qandeel Baloch used social media to find fame and the reactions there showed the feelings she inspired, from admiration to disgust. 
 
 Some called her death "good news" and even praised her suspected killer. Others said it was wrong to condone her murder, even if she was flawed. Some showed outright support. 
 
 Qandeel Baloch has been dubbed Pakistan's Kim Kardashian. There are comparisons: the provocative selfies, the pursuit of celebrity, the controversial rise to notoriety. 
 
 But in Pakistan, women, especially poor ones, still lack basic rights, from schooling to choosing a husband and violence against them is rife. The country struggles with sexuality and especially with "immodest" women. 
 
 The fact that many of Qandeel's videos went viral suggests a titillating fascination with confident female sexuality - along with fear of its power and of her assertion of independence. However she lived her life, tweeted one, it was her life. 
 
 Ms Baloch rose to fame in Pakistan in 2014 when a video of her pouting at the camera and asking "How em looking?" went viral. 
 
 In a recent interview she was bitterly critical of Pakistan's patriarchal society and described herself as a leading exponent of girl power. 
 
 While many younger people saw her as a cultural icon and hailed her liberal views, she was also subjected to frequent misogynist abuse online. 
 
 Her request for better security was ignored by the government, Dawn reported, despite pleas made three weeks ago to the interior minister and other senior officials. 
 
 Hundreds of women are murdered every year in Pakistan in so-called honour killing cases. 

 The brother of Pakistani social media star Qandeel Baloch has been arrested for her murder, confessing he strangled her for "honour". 
 
 Waseem Azeem was arrested in Dera Ghazi Khan in central Pakistan, having earlier fled the family home and murder scene, late on Saturday. 
 
 "Yes, of course I strangled her," he told journalists in a press conference arranged by the police early on Sunday. "I have no regrets." 
 
 He said that he acted alone and was "not embarrassed at all" because his sister's behaviour "was completely intolerable". 
 
 "She was on the ground floor while our parents were asleep on the rooftop," he said. "It was around 10.45pm when I gave her a tablet ... and then killed her." 
 
 READ MORE: Pakistan - Anger after honour killing of Qandeel Baloch 
 
 Azhar Ikram, the police chief in Multan, where Baloch was killed, said: "Wasim confessed to his crime, saying he killed his sister for honour after her recent objectionable videos, mostly posted on Facebook." 
 
 Baloch, whose real name was Fauzia Azeem, rose to fame for her provocative social media posts that saw her praised by some for breaking social taboos but condemned by conservatives. 
 
 'Trying to change mindsets' 
 
 On her final, July 4 post to her Facebook page, which has almost 800,000 fans, she wrote: "I am trying to change the typical orthodox mindset of people who don't wanna come out of their shells of false beliefs and old practices. " 
 
 The 26-year-old faced frequent misogynist abuse and death threats but continued to post. 
 
 Earlier this year, Baloch offered to strip if the Pakistani cricket team beat India. 
 
 READ MORE: Pakistan's Sister's Council - 'Men have to listen to us' 
 
 She also posed for selfies with a high-profile Muslim cleric in an incident that saw him swiftly rebuked by the country's religious affairs ministry. 
 
 Before her death Baloch spoke of worries about her safety and had appealed to the interior ministry to provide her with security for protection. No help was provided and the interior ministry has not commented on her death. 
 
 She was killed on Friday night at her family's home near Multan. The killing sent shockwaves across Muslim Pakistan and triggered an outpouring of grief on social media for Baloch. 
 
 More than 500 people, mostly women, die in Pakistan each year in such killings, usually carried out by members of the victim's family meting out punishment for bringing "shame" on the community. 
 
 'Honour killings are an epidemic' 
 
 Sharmeen Obaid Chinoy, who won an Oscar for a film about honour-based violence, told Al Jazeera that such attacks were an "epidemic". 
 
 "I'm very shaken up today. Activists in Pakistan have been screaming hoarse about honour killings; it is an epidemic, it takes place not only in towns, but in major cities as well. 
 
 "What are we going to do as a nation?" 
 
 Chinoy added that an anti-honour killing bill should be passed. 
 
 "It's upon the lawmakers to punish these people. We need to start making examples of people. It appears it is very easy to kill a woman in this country - and you can walk off scot-free." 
 
 Mufti Naeem, a conservative, vocal cleric, condemned the killing. 
 
 "Her personal life was her business, and killing someone is haram [not permissible in Islam]," he told Al Jazeera. "The brother must be punished - we cannot have any more murders in the name of honour." 
 
 With reporting by Alia Chughtai: @aliachughtai
– The brother of the model dubbed "Pakistan's Kim Kardashian" has admitted killing Qandeel Baloch for "honor," reports al Jazeera, and he doesn't exactly sound filled with remorse. "I have no regrets," Muhammad Wasim told a press conference Sunday, following his arrest. Wasim says he slipped Baloch a "tablet" of some sort to sedate her, then strangled her in their family's home in Multan. "Wasim confessed to his crime, saying he killed his sister for honor after her recent objectionable videos, mostly posted on Facebook," says the local police chief. Baloch recently stirred controversy by posting selfies with a noted Muslim cleric and claiming that the two violated Ramadan rules; earlier this year, she offered to strip if Pakistan beat India's cricket team. "I really feel that no woman is safe in this country, until we start making examples of people, until we start sending men who kill women to jail, unless we literally say there will be no more killing and those who dare will spend the rest of their lives behind bars," the documentary maker Sharmeen Obaid-Chinoy told the AFP, via the BBC. She won an Oscar this year for A Girl in the River: The Price of Forgiveness. More on Baloch's case here.