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 Just 24 hours after Hulu started popping up on Apple TV, we now see Amazon’s Instant Video Store in the App Store for iPad. It looks like a full app capable of not only streaming Prime content for free (with the$79 a yearl Amazon Prime membership, but the first month is free) as well as being able to download content for offline viewing. Also, Season Pass is available for TV shows, and episodes are available the morning after the show airs on TV. The app will also resume where you left off watching from Kindle Fire, PS3, PC, Mac, or hundreds of models of connected TVs and Blu-ray players with Amazon Whispersync. 
 
 Interestingly, no iPhone version yet. 
 
 I can confirm that Airplay only works for audio in streaming video so you can’t stream to an AppleTV, yet. Also, I am able to stream my purchased movies but offline downloading doesn’t appear to be working at the moment (update: 8 hours later, 1 movie has finished downloading). 
 
 Amazon’s Cloud Drive got updated just yesterday as well, but with the proximity to the Hulu announcement, we’re thinking this might be Apple’s move more than Amazon finally building the app. On the other hand, perhaps the $199 Google Nexus 7 is signaling a big shift – that Amazon doesn’t need to build its own hardware and it can just produce software for the variety of tablets out there. 
 
 Full App Description below: 
 
 Watch thousands of titles available from Prime Instant Video at no additional cost with an Amazon Prime membership and over 120,000 videos available from the Amazon Instant Video store by installing the Amazon Instant Video app. Download purchased and rented videos from Your Video Library for offline viewing on airplanes, road trips, or any time a WiFi connection is unavailable. Keep track of movies and TV shows to watch later by adding them to Your Watchlist. A selection of top Prime Instant Video titles is included in the app, and you can visit Amazon to add other Prime titles to Your Watchlist. Start watching a video on an iPad and Whispersync technology automatically syncs your place between devices, allowing videos to be resumed from where you left off on a Kindle Fire, PS3, PC, Mac, or hundreds of models of connected TVs and Blu-ray players. 
 
 With Amazon Instant Video, you can: 
 
 • Stream thousands of titles available from Prime Instant Video at no additional cost with a Prime membership, or watch over 120,000 videos available from the Amazon Instant Video store • Download purchased and rented videos from Your Video Library • Shop over 120,000 videos available from the Amazon Instant Video store by visiting Amazon • Add videos to your Watchlist from a PC, Mac, or Kindle Fire for later viewing on your iPad • Subscribe to a TV Season Pass by visiting Amazon and episodes will automatically be available on your iPad the day after they air • Start watching on your iPad, and resume watching right where you left off on a Kindle Fire, PS3, PC, Mac, or hundreds of models of connected TVs and Blu-ray players with Amazon Whispersync. 

 Amazon Prime customers with iPads can rejoice—they won’t have to buy a Kindle Fire in order to enjoy the company's Instant Video service on a tablet. 
 
 The Amazon Instant Video app for iPad launched Wednesday morning, and acts as a sort of hybrid between Netflix and the iPad’s native iTunes video store. Like Netflix, customers of the $79-a-year Amazon Prime service have a library of videos that they can access at any time; and like iTunes, the service also offers a vast store of à la carte movies and TV shows—up to 120,000 videos in all, and many of them new, fresh-from-the-theater releases—that can be instantly streamed or downloaded for later offline viewing. But there is a catch. 
 
 Amazon’s Kindle app for iOS long ago removed all store links rather than give Apple a 30 percent cut of in-app purchases; likewise, you can’t buy or rent new videos or subscribe to the Prime service directly from the new Amazon Instant Video app, or even search for available videos. Instead, you’ll have to have to conduct such transactions directly through your browser, either on the tablet or on your desktop computer, then shift over to the app for viewing. That’s an added step that makes the movie-buying process somewhat less seamless than using the iPad’s native iTunes store. (If you’re not already an Amazon Prime customer, the app provides a number of visual hints enticing you to be—how else to watch Downton Abbey?—but without telling you specifically how.) 
 
 The app has several other features: Watchlist lets users queue up individual movies or whole TV seasons that they wish to view; the list is available in the cloud, so you can add a movie on your iPad and then check and adjust the list when you move to your computer. 
 
 And if you do own or have rented a video from the service, it shows up in the Library section of the app. From there, you can watch a trailer for the movie, choose to watch now over Wi-Fi, download for later offline viewing, or add to your Watchlist. Although the app does let you stream audio to an Apple TV, it does not support video over AirPlay. 
 
 The launch of the Amazon Instant Video app comes during a week of increasing video availability for Apple’s customers; on Tuesday, Hulu Plus was added as an option for Apple TV. Wednesday’s news signals, too, that even though the Kindle Fire provided one of the first legitimate challengers to the iPad in the tablet market, Apple’s lead is still big enough that Amazon doesn’t want to forgo that sizable customer base by limiting its video service to its own device. 
 
 The app is free, and compatible with any iPad running iOS 4.3 or later. 
 
 Updated at 7:36 PT to add information about AirPlay support.
– Amazon is popping up on the iPad. The massive e-retailer launched an app for its Instant Video Store for Apple's tablet (but not iPhone—yet). The app can stream "Prime content," which is Amazon's version of Netflix Watch Instantly and is included in Amazon's overall Prime service at $79 per year. The app also offers pay-per-view entertainment with the ability to download and watch offline, reports 9to5 Mac. But what about Amazon's Kindle Fire, one of the first tablets to hold its own against the iPad in the tablet market? "Apple’s lead is still big enough that Amazon doesn’t want to forgo that sizable customer base by limiting its video service to its own device," explains Joel Mathis at PCWorld.