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 LONDON — A man's Facebook complaint about two women wearing pyjamas in Tesco has kicked off a huge backlash on social media. 
 
 Earlier in the week, Chris Cooke shared a photograph of two women wearing pyjamas while they shopped in a branch of Tesco in Salford, UK. 
 
 SEE ALSO: 5 customer complaints that escalated hilariously in 2016 
 
 He posted the photo on Tesco's Facebook wall with the following message, which now appears to have been deleted: 
 
 "Dear Tesco, please can you put a rule in place that people like this will not be served in your stores. It's bloody disgusting. This was at 7pm last night at your Tesco Salford store and I have seen other people dressed similar on a regular basis. I mean who doesn't have the time to get changed into clothes to go shopping." 
 
 It wasn't long before the post started attracting negative attention. 
 
 By Friday, the original post had been picked up in several media outlets. And by midday on Friday, the hashtag #Pyjamas began trending. 
 
 Most people were angry that someone was complaining about pyjamas. 
 
 People offended by others wearing pyjamas need something else to focus on! #pyjamas — Jess Edwards (@EducatingJess) January 6, 2017 
 
 Twitter going mad over about 2 women going shopping in #Tesco wearing #pyjamas why? Not causing any harm and Least they were covered up 🙈😐 — NattsJourney (@nattsjourney) January 6, 2017 
 
 If you're labelling someone disgusting for going to a shop in their #pyjamas you really want to revise what you constitute disgusting. — Rachel Hawkins (@ourrachblogs) January 6, 2017 
 
 Shopping in #pyjamas. Who literally cares if other people want to wear pjs out? And honestly how BORING must your life be if you do care 😐🙄 — jess clayton (@Jessclaytonxo) January 6, 2017 
 
 Some, however, shared the original poster's viewpoint. 
 
 #pyjamas Standards of decency, etiquette, manners&self esteem have plummetted so far that we think shopping whilst wearing pyjamas is okay?! — WYSIWYG (@Wonderwoody1) January 6, 2017 
 
 In the end, though, many people clearly thought the whole debate was a bit ridiculous. 
 
 This whole #pyjamas in supermarkets debate is discriminatory towards bananas. How are these two meant to do their weekly shop? 🍌 pic.twitter.com/uXktSb0ZIc — David Wriglesworth (@Wriggy) January 6, 2017 
 
 “We do not have a formal dress code in our stores and colleagues use their common sense and discretion when speaking to customers about this issue," a Tesco spokesperson told Mashable. 

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 Tesco has given its store managers permission to eject customers if they are wearing pajamas, as the supermarket revealed it has received numerous complaints about shoppers wearing nightwear. 
 
 A "pyjama row" erupted after one such customer complained publicly on social media, saying he found a fellow shopper "bloody disgusting" for wearing her fluffy robe and slippers in store. 
 
 In response Tesco said: "Many of our customers have told us that they feel uncomfortable when they see other shoppers wearing unsuitable clothing in our stores and we do try to find a balance that everyone is happy with." 

 Image copyright Reuters 
 
 Tesco has said shoppers wearing nightclothes in its stores is "not a big issue", after one customer asked it to refuse to serve such people. 
 
 A customer at the Salford store posted his request on Tesco's Facebook page alongside a picture of two women wearing pyjamas and dressing gowns. 
 
 Chris Cooke said he had seen shoppers dressed similarly on "a regular basis". 
 
 Tesco said it did not have a dress code and staff used "common sense" in talking to customers about the issue. 
 
 Mr Cook's post, which he has since taken down, said: "Dear Tesco, please can you put a rule in place that people like this will not be served in your stores." 
 
 He added that it was "disgusting" and went on: "Who doesn't have time to get changed into clothes to go shopping?" 
 
 Tesco's customer services team responded with a post saying that "many of our customers have told us that they feel uncomfortable when they see other shoppers wearing unsuitable clothing in our stores and we do try to find a balance that everyone is happy with". 
 
 However, a Tesco spokesperson told the BBC: "In general, it's not a big issue " 
 
 The Facebook complaint had "generated a lot of discussion "and a lot of people were commenting on that one post, he added. 
 
 He said there was no ban on nightwear in its stores and nothing had changed as a result of the Facebook complaint. 
 
 "We do not have a formal dress code in our stores and colleagues use their common sense and discretion when speaking to customers about this issue." 
 
 In 2010, a Tesco store in Cardiff asked customers not to shop in their pyjamas or barefoot. 
 
 Notices were put up in the chain's supermarket in St Mellons saying: "Footwear must be worn at all times and no nightwear is permitted."
– A rep for British retailer Tesco tells the BBC that wearing pajamas in its stores is "not a big issue," but that's not at all the impression you would've gotten from perusing the company's Facebook page recently. In a since-deleted post (screenshot here), a man shared a photo he took of two women at a Tesco store, browsing in pajamas. "Dear Tesco, please can you put a rule in place that people like this will not be served in your stores. It's bloody disgusting," Chris Cooke wrote, per Mashable. "I mean who doesn't have the time to get changed into clothes to go shopping." A debate ensued, with some agreeing that shopping in pajamas isn't acceptable. But most couldn't figure out why the attire was such a big deal. One Twitter user noted the women were "not causing any harm and … were covered up" in pants and robes. Added Facebook user Joel Brackenbury, "Dear Tesco, can you please put a rule in place that people like Mr. Cooke will not be served in your stores. I for one find it uncomfortable to have to shop alongside people who spend their time taking photographs of strangers … I mean who doesn't have the time to just ignore these women and carry on shopping." Tesco tells the Telegraph it doesn't have a customer dress code but store managers can remove customers who wear pajamas given the "many" complaints the company has received; the company says, "we do try to find a balance that everyone is happy with." The Tesco rep tells the BBC that employees "use their common sense and discretion when speaking to customers about this issue." (Forget pajamas, here are 6 reasons you should sleep naked.)