A Desert Survival Guide You Can Eat, Courtesy of Land Rover 
 
 Creativity Pick of the Day 
 
 Land Rover wants you to know it's got your back -- and your stomach. To emphasize that you could take the sturdy vehicle into any type of environment and be protected from scorching temperatures and deadly animals, Y&R; Dubai created a guide explaining the basics of survival in the Arabian Desert. 
 
 The guide contains tips on how to use indigenous flora and fauna, and comes wrapped in reflective packaging that you can use to signal for assistance. And when things get really, really tough, you can eat the book, which was made of edible ink and paper and has a nutrition value close to that of a cheeseburger. 
 
 The guide was given away as a supplement to the cars' manual. 
 
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 Land Rover likes to brag that its vehicles are best suited for off-road excursions. And to ensure the company's customers in the United Arab Emirates survived a long drive into the desert, it created this handy survival guide that can even be eaten when food is scarce. 
 
 It might only provide the same amount of nutrition as your standard cheeseburger, but if you find yourself trapped in the desert with nothing to eat, we imagine it wouldn't take much convincing for you to down the guide's edible paper and inks. But you might want to take a few minutes and read through it thoroughly first, since it's actually chock full of useful survival tips for finding food, water, shelter, and possibly even a way back to the nearest Land Rover dealership. 
 
 [The Inspiration Room via TAXI] 

 Editor's Pick 
 
 Land Rover drivers, the vehicle's got your back, and not just because you can take the sturdy car out into any type of wilderness. While the car may protect you from high temperatures and deadly animals, what will you do if you're stuck in the middle of, say, the Arabian desert? 
 
 A survival guide created by Y&R; Dubai will help you get through your ordeal. The guide contains information about how people can use indigenous animals and plants and is wrapped up in a reflective packaging that will help you to signal for assistance. 
 
 And when things get really, really tough: You can eat the book, which was made out of edible ink and paper and has a nutrition value close to that of a cheeseburger. After all, as Maurice Sendak knows, there is no higher honor than when something you create goes into the stomachs of your fans. 
 
 German design company Korefe also created a cookbook that you could cook, for a publishing client.
– If your Land Rover has taken you far off the beaten path, never fear: The automaker now offers its own survival guide. Out of food? Still no need to worry—you can eat the guide itself, Gizmodo reports. Indeed, the guide's front cover begs you to do so. (The edible paper and ink reportedly have the nutritional value of a cheeseburger, notes Ad Age.) Inside, the book is packed with tips about orientation, hunting, how to make shelter, and more. Click through for a legible version of parts of the guide.