A little help from Justin Bieber goes a long way. 
 
 The pop star stopped by the "Today" show on Friday to perform a few songs from his upcoming album Believe (out June 19), and to help host Matt Lauer join the Twitter. 
 
 Prior to his performance, Bieber took control of Lauer's Twitter account, telling the "Today" host that he was going to write his first tweet. "I'm going to speak very proper, because I know that's how you talk," Bieber said as he typed the first tweet on lauer's iPhone. 
 
 Somewhat expectedly, Bieber's used Lauer's first tweet to promote his upcoming album. Though Bieber sending Lauer's first tweet was probably enough for the "Today" host to rack up a major amount of followers rather quickly, Bieber took it a step further but telling all his followers to "follow my man @mlauer." 
 
 Lauer's Twitter handle started trending worldwide and the "Today" host picked up roughly 34,000 followers in 9 minutes. At the time of this posting, Lauer had 55,435 followers. 
 
 Lauer eventually regained control of his Twitter account and wrote his own tweets, calling Bieber a "great sport," and sending a photo of himself posing with Bieber and co-host Ann Curry on stage. 

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 Justin Bieber just asked his Twitter followers to follow Matt Lauer, the host of NBC's The Today Show. The result? Lauer has gotten more than 40,000 followers in 15 minutes, adding approximately 2,000 followers per minute. 
 
 Lauer only follows one user and has posted only three tweets, the first one of which he tweeted some half an hour ago. 
 
 Since Bieber has more than 23 million followers, it's no wonder that one tweet from him can instantly launch any other user into Twitter stardom. 
 
 Everyone follow my man @mlauer — Justin Bieber (@justinbieber) June 15, 2012 
 
 
 
 
 
 Still, for all those users struggling to reach five digits, Lauer's meteoric rise has to be an interesting sight. At this pace, Lauer will have more than 100,000 followers in less than an hour. 
 
 And, if you're wondering why Justin Bieber loves Matt Lauer so much, it's simple: Bieber is playing an outdoor concert at The Today Show this morning.
– We assume that, at some point, Matt Lauer plans to tweet about something, anything, other than Justin Bieber. But since launching his Twitter account this morning, the Biebs has been Lauer's sole topic of conversation. "Twitter Newbie Matt Lauer Already Has the Whole Thing Figured Out," declares Noreen Malone on Daily Intel. And she appears to be right, because Mashable notes that Lauer accumulated 40,000 followers in 15 minutes—likely thanks to Bieber asking his millions of followers to start following the Today host. (As of this writing, Lauer has more than 87,000 followers.) Why all the Bieber-Lauer love? The singer performed on Today this morning and helped Lauer launch his account, the Huffington Post notes. Biebs even sent out Lauer's first tweet, but promised, "I'm going to speak very proper, because I know that's how you talk."