In the midst of a weak attempt at rebranding herself as "healthy," Food Network personality Paula Deen is launching her own line of butter at Walmart. After revealing her diabetes diagnosis a year and a half ago, Deen had been trying to move away from her image as a lying liar, pharma shill, shameless recipe thief, and private jet aficionado. In that light, butter may seem like an odd choice for her, but never fear, Deen's new butters are actually, really, truly being marketed as healthy. They're "finishing" butters that "let cooks bring a wonderful fresh butter taste to various dishes while just adding butter to the end of the cooking process," and they come in five flavors: 
 
 A Look at Paula Deen's Butters 
 
 [Photos: Neil Chopra/Eater] 
 
 · Southern Grilling Butter ("Garlic goes with everything.") 
 
 · The Lemon Dill Butter ("Perfect for a tangy and creamy grilled chicken y'all.") 
 
 · The European Style Butter ("Y'all know that I love my travels to Europe and I call my European Style Butter 'Bread's Best Friend.'") 
 
 · Sweet Citrus Zest Butter ("My Sweet Citrus Zest butter is hard to practice in moderation...it feels so fresh and clean on your palette [sic]." 
 
 · Garden Herb Butter ("The herbs just explode in my mouth.") 
 
 She also is launching a line of tortilla chips and sugar free chocolates, available at Walmarts in the Southeast. 
 
 Video: Paula Deen on Today 
 
 Yesterday, Deen made a couple appearances on television in which she used butter at the end of a recipe, as opposed to her old schtick of all-butter-all-the-time. It's healthier that way, or something? This is a woman who has a recipe for deep fried butter balls that takes two and a half hours to prepare. What happened to Deen not wanting to "associate her name with butter anymore?" About a year ago, on HGTV's Celebrities at Home, Deen said, "When you hear the name Paula Deen...I want you to think of the word 'hope.'" Hope you like compound butters. 
 
 Anyway, she never mentioned her Walmart line in her appearances. Instead she appears to be laying last minute ground work to make it seem like finishing butter is just a thing that she does. Instead of promoting a product on television (which producers would likely not allow), she's selling the concept. Stopping by Today, she tells Matt Lauer, "I know you're going to find this heard to believe, but I've been trying to cook with less butter...I'm trying not to use butter during the cooking process. I wait til the end, and then I put the finishing butter on it." At no point does she mention she has a line of finishing butters at Walmart. "By the way, that still counts," Lauer astutely points out. Deen retorts, "But it only counts once instead of like six times." 
 
 Video: Paula Deen on The Chew 
 
 Next it was on to The Chew, where Deen made ribs with Mario Batali. They were finished with butter, obviously: "Y'all this is what I've been trying to do lately. I've been trying not to cook with butter like through the whole thing, but I just take the finishing butter and I finish up." The succotash was also finished with butter, which Batali points out got its fat from non-butter sources: "Instead of using that pesky butter, we use three pounds of bacon fat and then we finish it with a little bit of this finishing butter." Again, on neither The Chew nor Today did Deen mention she was selling finishing butters. 
 
 Both The Chew and Today were a large part of her diabetes announcement tour. Deen announced her diabetes diagnosis and pharma sponsorship on Today on January 17, 2012. The next day, doing damage control, Deen went on The Chew and said she would donate an undisclosed percentage of her pharma profits. 
 
 Video: Paula Deen on Paula Deen Foods 
 
 Deen also released a truly bizarre video via Twitter in which she talks about why she is launching her food line. It has to do with death, and memories: "So with the food company, it's given me an opportunity to encourage families to come back to the kitchen together and build those memories, because you never know when you're going to have to count on those to get you through the day-to-day struggles." Buy Paula Deen's butter, because some day your family will die? Here's the full transcript and the video: 
 
 Because of different things that have happened to me in my life, y'all, it really brought me to this stage in my life with a few passions. You know, I lost my folks early on when my brother and I were both very young, so I really, really, really count on my memories to fill in the gaps for me and to kind of complete my family. So with the food company, it's given me an opportunity to encourage families to come back to the kitchen together and build those memories, because you never know when you're going to have to count on those to get you through the day-to-day struggles. It's my hope to bring affordable, every day luxuries to these young mothers and fathers out there raising families, and to older couples that don't do a whole bunch of cooking any more. And you know one of the best parts of this whole Paula Deen Foods is a percentage of the profits are going to my new foundation called the Bag Lady Foundation. So it makes me very, very happy to know that I'm going to have a small part in paying it forward to others in their struggles. And I thank y'all so much for considering my products. I will try my best to never, ever let you down. 
 
 Butter profits are going to charity, y'all. 
 
 Here's the press release: 
 
 PAULA DEEN FOODS MAKES A SPECIAL OCCASION FOR EVERYDAY MEALS America's Favorite Chef Brings the Magic of Her Traditional Recipes & Lighter Fare to Leading Retailers Across America Savannah, GA (June 5, 2013) – America's favorite cook, restaurateur, author and entrepreneur Paula Deen has launched her own line of food products at retail; Paula Deen Foods (www.pauladeenfoods.com), based on her traditional Southern recipes and lighter fare as well. Her initial product line will include all-natural tortilla chips made with fresh vegetables and a line of compound "finishing" butters that let cooks bring a wonderful fresh butter taste to various dishes while just adding butter to the end of the cooking process. Leading retailers Walgreens and Walmart will be featuring the all-natural chips and finishing butters, respectively. As well, Deen brings a very special benefit to this new venture, as a portion of the proceeds from the sales of her products will be donated to the organization that she has helped found, The Bag Lady Foundation (www.thebagladyfoundation.org}, which has a mission of serving women and families in need. "It is such an honor to be able to not only let the everyday cook bring special fresh meals, quality ingredients and great-tasting snacks to their tables to share with their friends and families, but it is an overwhelming joy to able to give back to communities across the country through The Bag Lady Foundation," says Paula Deen Foods co-founder Paula Deen. "It is my dream that in the years to come, I'll be inspiring the next great cooks to enjoy the best ingredients and products available today with their families, friends and those they love." It was just a little over two decades ago that Deen herself was challenged with supporting her family, as a single mom with two young boys. She was fighting agoraphobia and the only way she could make money was to cook in her own home and send her young boys door-to-door selling bag lunches and her first business "The Bag Lady" was born. Just a few decades later, Deen has launched this new venture in partnership with Buffalo, New York-based Nanco Group, whose principal Steven Nanula was involved with the successful Northeastern retailers Tops Neighborhood Market & Wilson Farms. "We're honored to bring Paula's great products and recipes to American families to provide fresh meal solutions with the best ingredients that make every day eating a special occasion," says Paula Deen Foods CEO, Steven Nanula. In 2013, in addition to her all-natural chips and finishing butters, Deen will be bringing a line of sugar-free and premium chocolates to the marketplace with these confections having been developed from her special private blend of chocolate. Late last year Deen launched her chocolates on QVC and the sales of her sugar-free line were tremendously successful. 
 
 · Paula Deen Foods [Official Site] 
 
 · Paula Deen and Sons Grill Up Quick and Easy Steak [Today] 
 
 · Paula Deen's Camp Menu [ABC] 
 
 · All Paula Deen Coverage on Eater [-E-] 

 Whether you’re an apple or a pear-- or even a banana--Paula Deen wants to make sure you look your best while cooking in the kitchen or just out and about. 
 
 The southern dining diva launched a new line of clothing with digital shopping channel Evine this week. And while it make seem like an unusual next step, the move from the pantry to the runway has been a long time coming for the former Food Network star. 
 
 “I’ve been trying to do this for years,” Deen told People magazine. “ And one of my most asked questions out there — whether it’s in person, through the mail, or on Facebook — is ‘Paula, where did you get that top? Where did you get that outfit?’ So I wanted to do something like this because I understand the body that’s not perfect. You see all these things made for bananas. Well, I’m an apple. Most women are an apple or a pear. There are not many bananas.” 
 
 Deen’s line consists of tops, dresses and pants in fits that flatter all sizes of women, according to Evine’s website. Designs include ombre knits, stretchy, breathable maxis and kimono sleeve tunics. 
 
 Deen says that once women hit 30, they often don’t have “perfect bodies” anymore so she wanted a line to “accentuate your good points and try to camouflage your bad ones.” 
 
 In typical Deen fashion—pun intended—the queen of comfort cuisine had some specifics when it came to choosing patterns for her pieces. According to People, she wanted to make sure tops provided enough coverage to avoid any wardrobe malfunctions and that they hit below the hips. 
 
 “I don’t know how to say this to you in a nice way, but it has to cover my front privates,” said Deen. “I am aware of ‘catfish belly’ arms. Have you ever seen a catfish? You know how they have a smooth floppy belly on them? Well, that’s what we refer to as ‘catfish belly’ arms.” 
 
 If you, too, need to cover up your catfish belly arms, you can find several items from Deen’s collection online. Prices range from $35 for tops to $60 for longer dresses. 
 
 This is the chef's second collaboration with the digital shopping platform. Last year, Deen launched a line of hams, cake mixes and chocolate butter sticks. 
 
 Deen will appear on Evine throughout the month to promote her new clothes. 

 MINNEAPOLIS, Feb. 16, 2016 (GLOBE NEWSWIRE) -- EVINE Live (NASDAQ:EVLV), a digital commerce company (evine.com), today announced that it will expand its partnership with Paula Deen – celebrity chef, restaurateur, author and two-time Emmy Award Winner – by premiering Paula Deen’s Home on March 13 and 14. First joining the digital retailer in 2015 with a line of kitchen and pantry products, Paula Deen has quickly become an EVINE Live fan-favorite. Paula Deen’s Home builds on the success of her kitchen and pantry line with a sophisticated offering of home décor. 
 
 
 
 A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/e855893e-ca4b-46fe-bc0d-a50af9c4a82f 
 
 “Paula Deen is known best as the ‘Queen of Southern Cuisine,’ but few know that she’s also an accomplished painter, fashionista and a connoisseur of home décor,” said Penny Burnett, Chief Merchandising Officer of EVINE Live. “Our product development team partnered closely with Paula when designing this collection, taking inspirations from her art, style and Savannah, Georgia home. Paula Deen’s Home truly embodies Paula’s personal approach to design and we’re excited to introduce her millions of fans to this new line.” 
 
 “Working with EVINE Live and connecting directly with my fans has been a wonderful experience,” said Paula Deen. “I approach style the same way I approach cooking. You need the right ingredients to make it all work. A pinch of color, a dash of texture and the perfect mix of comfort and sophistication. I’m looking forward to sharing all of my passions with EVINE Live’s customers – my love of art, style and design.” 
 
 Paula Deen’s Home will launch on March 13 and 14 with an assortment of sophisticated bedding. During the premiere, Paula will present a number of colorful designs inspired by her art and her home, including patterned and embroidered coverlet sets, comforter sets, embroidered bed sheets and cotton blankets. The chic, comfortable style of Paula Deen’s Home is designed to add an element of charm and comfort to any bedroom. 
 
 Viewers are invited to shop, share and smile and tune in to EVINE Live via cable and satellite, mobile apps and live streaming online at www.evine.com. EVINE Live airs on DIRECTV Channels 73 and 316, DISH Network channels 134 and 228 and the nation's top cable providers. Find EVINE Live in your area: bit.ly/1CNa450. 
 
 For more information on Paula Deen’s EVINE Live collections, visit www.evine.com/PaulaDeen. For more information on EVINE Live, visit www.evine.com. 
 
 About EVINE Live Inc. 
 
 EVINE Live Inc. (NASDAQ:EVLV) is a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. EVINE Live reaches approximately 88 million cable and satellite television homes 24 hours a day with entertaining content that engages its community of customers in a comprehensive digital shopping experience. 
 
 About Paula Deen 
 
 Paula Deen has sold over 11 million copies of her 14 cookbooks. Deen’s first live tour, “Paula Deen Live!” commenced in June 2014, and featured cooking demonstrations, games, and stories with Paula and her fans. In September 2014, Paula Deen Ventures launched the “Paula Deen Network," a subscriber-based interactive digital experience that broadcasts a variety of exclusive content featuring Paula anytime, anywhere. She showcases her signature Southern dishes and simple, healthy meals in a fun, unscripted format on a daily basis with all-new recipes, episodes and cooking tools. The Lady & Sons, the Savannah, Georgia restaurant Paula founded with her sons, Jamie and Bobby Deen, remains one of the country’s most popular regional restaurants. On March 11, 2015, Paula launched her first free mobile game, Paula Deen’s Recipe Quest. In April 2015, she opened her new restaurant, Paula Deen’s Family Kitchen, in Pigeon Forge, TN. In May 2015, Paula Deen Ventures launched Paula’s podcast, Get Cooking with Paula Deen, and radio show, What’s Cooking with Paula Deen. On September 8, 2015, Paula released her new cookbook, Paula Deen Cuts The Fat: 250 Favorite Recipes All Lightened Up. Also in the fall of 2015, Paula competed in the twenty-first season of ABC’s hit show “Dancing with the Stars,” and successfully made it halfway through the competition. Deen’s robust social media following includes Facebook (4.5 million likes), Twitter (1.43 million followers) and Pinterest (273,300 followers). Paula Deen Ventures is headquartered in Savannah, Georgia, with offices in New York. 
 
 The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress. 
 
 
 
 Contacts Media: Dawn Zaremba EVINE Live Inc. press@evine.com (952) 943-6043 For Paula Deen: Jaret Keller Key Group Worldwide jkeller@keygroup.tv (212)988-7701 Investors: Jason Iannazzo EVINE Live Inc. jiannazzo@evine.com (952) 943-6126 

 Paula Deen, southern cookbook queen, former Dancing With the Stars contenstant and butter’s biggest fan, has taken a lot of bold steps in her career. But her most recent step is one away from the pantry and towards the walk-in closet, with the debut of her brand new clothing line, Paula Deen’s Closet, which she launched with Evine this week. 
 
 Surprised? Don’t be — it’s been a long time coming. 
 
 Courtesy of Evine 
 
 “I’ve been trying to do this for years,” Deen told PeopleStyle today. “It was a little hard for me to break out of the kitchen because that’s how people think of me. But if you notice, I never cooked naked. I was always wearing clothes! And one of my most asked questions out there — whether it’s in person, through the mail, or on Facebook — is ‘Paula, where did you get that top? Where did you get that outfit?’ So I wanted to do something like this because I understand the body that’s not perfect. You see all these things made for bananas. Well, I’m an apple. Most women are an apple or a pear. There are not many bananas.” 
 
 Courtesy of Evine 
 
 That’s why she made her line of tops, dresses, and pants full of flattering fits, from ombré knits to stretch maxis to kimono sleeve tunics. “When you get up over 30, most of us don’t have those perfect bodies anymore,” she said. “You have to accentuate your good points and try to camouflage your bad ones. I want to cover all body types. I am not trying to please just one person. I’m trying to please a multitude of people with this line. And I think people trust me. They know that I will not lie to them … To the best of my knowledge, I will tell the truth.” 
 
 RELATED: Paula Deen’s New Outlook on Weight Loss 
 
 Therefore, she created the line with a few priorities in mind. First, she took great concern with the length of the tops and making them long enough to hit below the hips. “I don’t know how to say this to you in a nice way, but it has to cover my front privates,” she said. “I want my shirttail to cover my front privates and hopefully my back, too. I am aware of ‘catfish belly’ arms. Have you ever seen a catfish? You know how they have a smooth floppy belly on them? Well, that’s what we refer to as ‘catfish belly’ arms.” 
 
 Cleavage is also a focus, particularly not showing any. “When I’m doing V-necks, I want that placement perfect so you can lean over and you don’t have wardrobe malfunctions,” she said. “I don’t like when you show everything.” 
 
 The price is also important to her; everything is under $60. “Just like when I opened my very first restaurant, I told my sons, ‘We want to serve the very best meal that we’re capable of preparing at a fair price’,” she said. “So everything I do must have value. People must feel like they are being treated fairly. I’m not interested in trying to gouge anybody.” 
 
 RELATED: Paula Deen Says ‘Challenges Are What Help Build Character’ 
 
 Finally, she wanted all her items to be comfortable. “I like to think that I’m comfortable to be around, and that definitely transfers into the clothing line,” she said. “And at the stage I’m in, comfort is important. That’s definitely the way I feel about my shoes. I think so many young girls kill their feet with their shoes.” 
 
 RELATED VIDEO: What Paula Deen Cooked for Her Dancing With the Stars Co-Stars 
 
 
 
 That’s not the only thing that she finds perplexing about the PYTs of today. “I’m quite puzzled when I see a lot of things,” she said. “There are a lot of funky styles out. I had to get used to the jeans with rips in them. But now I’m cool with it. I get it now. But that took me a while to understand why you’d want to wear things with holes on them.” 
 
 However, she still hasn’t gotten on board with the super-revealing styles on red carpets today. “Definitely [young people are] showing a lot more than when I was their age,” she said. “Do you think the Kardashians are somewhat responsible for that? I don’t know. I mean I don’t know them. But the role models are there that these girls have to follow, they want to be trendy too.” 
 
 Paula Deen will return to the Evine studios today to promote her line, and you can see the entire line on evine.com. 
 
 —Sharon Clott Kanter 

 Paula Deen is back—and she’s working hard to reclaim her title as the queen of Southern cuisine. 
 
 Last fall, Deen premiered her subscription-based, digital platform, the Paula Deen Network and just last month released a mobile game Paula Deen’s Recipe Quest. She's even returned to TV after being dropped from the Food Network in 2013, debuting her own show on Evine Live, a broadcast shopping network, where she's offering her own line of branded food products. 
 
 Up against big names like QVC and the Home Shopping Network (HSN), Deen now has a slimmer, (35 lbs to be exact) healthier image, but hasn't given up the Southern comforts. 
 
 “Deen’s camp approached us with a new idea and it took us less than five minutes to jump on board,” Mark Bozek, the CEO of Evine, told FoxNews.com. “She has a large loyal fan base that is definitely excited to see back.” 
 
 Among Deen’s new food line are two versions of her popular Ooey Gooey Cake—in both butter and chocolate flavors, two types of smoked sausages, holiday hams and savory glazes. She also has a line of chocolate candies which come in a sugar free version, a nod to Deen’s struggle with Type 2 diabetes. 
 
 More on this... New goodies from Paula Deen 
 
 We tried out her original Ooey Gooey Cake mixes in the butter flavor and were happy with how easy it was to replicate an authentic Deen recipe. It was really sweet, but that’s to be expected. But the finished cake came out looking just like the box. 
 
 One of the wackiest items in Deen’s new food collection is chocolate shaped like the ingredient Deen is most known for —butter. It comes in three flavors, milk, dark and white chocolate. 
 
 Initially, we weren’t sure if these were chocolate flavored butters or a Deen original recipe. But a quick clarification from the Evine team set the record straight. They're not considered a baker’s chocolate, though they can be added to recipes, used as shavings or melted to drizzle on top of treats. But really, they’re just a funny shaped Hershey bar. 
 
 So how do they taste? 
 
 Sweet. Very sweet. The dark chocolate, though pleasantly smooth, lacked the cocoa punch we’re used to with deeper chocolates. The milk and white were nicely creamy but lack any complexity. Our biggest gripe with the product is how difficult it is to cut or bite. At about an inch around, biting into a cube of chocolate is no easy feat. We had to melt ours to get a little chunk to nibble. So as a snack this might be too much work but works as a novelty item—the package even says “Hey Y’all” with a smiling picture of Deen. 
 
 And for Evine, which also sells a line of seafood caught by the fisherman on “Deadliest Catch,” having items that get people talking is a good thing. Deen’s appeal reaches way beyond what she bring to the table. 
 
 “Part of what she does is just have fun—there’s no question about it,” Bozek says. “We’re in the business of entertaining customers and having that kind of personality—that puts a smile on your face—just goes with what we do.” 

 Preparation 
 
 Cream the butter, cream cheese, salt and pepper together with an electric mixer until smooth. Using a very small ice cream scoop, or melon baller, form 1-inch balls of butter mixture and arrange them on a parchment or waxed paper lined sheet pan. Freeze until solid. Coat the frozen balls in flour, egg and then bread crumbs and freeze again until solid. 
 
 When ready to fry, preheat oil in a deep-fryer to 350°. 
 
 Fry balls for 10 to 15 seconds until just light golden. Drain on paper towels before serving. Yields about 30 balls. 

 Paula Deen is adding fashion to her repertoire. 
 
 The Southern cooking guru already has a kitchen, pantry and home line at digital commerce company Evine Live. The latest addition — Paula Deen’s Closet — effectively makes her a lifestyle name at Evine. 
 
 According to Deen, “This is always something I wanted to do. One of the main questions on my Web site is ‘Where did you get that top?’” 
 
 Deen said she has known for a long time that there is a demand from fans for what she is wearing. “If I have something that all my friends out there want, I want to be able to bring it to them for a reasonable price. Evine [said they are] happy to launch my clothing line. I think I share my body with a lot of women out there who are not a size 4. We want nice-looking, comfortable clothes. They look like they’re dry cleaned but are washable,” Deen said. 
 
 Evine’s design team heads to Deen’s home periodically to check out her closet for inspiration for the line. Deen’s wardrobe is extensive, and the closet in her Savannah, Ga., home is about “18 feet by 20 feet,” with most of the space taken by the height of the room, she said. The room utilizes a “moving dry-cleaning rack” to take advantage of the room’s height, Deen noted. 
 
 The first showing of the capsule line on Evine is slated for Monday afternoon, with another showing for two hours Tuesday night. Deen said the plan is to add new items to the line each month. So far jackets, bottoms and tops comprise the line. Price points range from $34 to $55 for tops, up to $60 for dresses and outerwear, such as duster coats and sweater coats. 
 
 With the kitchen, home and fashion covered, what’s next for Deen? She said she’d like to pursue jewelry for her next product line. 
 
 For the last two years, Evine has been making a bigger push to include celebrity-based lines that are exclusives on its site. On the fashion side, more recent additions include Vanessa Williams, Nancy O’Dell and Karen Fairchild. 

 About the Collection 
 
 Travel to Savannah, Georgia and discover the styles and flavors of Paula Deen, featuring kitchen and pantry items, clothing and home décor from the famed “Queen of Southern Cuisine.” 
 
 Known best for her southern charm and mouthwatering recipes, Paula Deen is also an accomplished painter, fashionista and home style connoisseur. Approaching her décor and clothing with the same creativity and passion as her cooking, Paula’s tasteful styles are created with just the right ingredients: a pinch of color, a dash of texture and the perfect mix of comfort and sophistication. 
 
 About the Guest 
 
 Culinary icon and queen of southern cooking, Paula Deen is a self-made success who learned her culinary secrets from her grandmother. Deen's first business, The Bag Lady, started her career and led to the opening of her first restaurant, The Lady and Sons, which she opened with her two boys, Bobby and Jamie, five years later. 
 
 In addition to her success on TV and with her restaurant, Deen is the author of 14 cookbooks that have sold more than 11,000,000 copies. In 2014, Deen launched the Paula Deen Network, an interactive digital cooking network that combines cooking, lifestyle and game shows with great recipes, meal-planning tools and more.
– Paula Deen, who's had her own line of butter, has sold chocolate butter sticks, and is known for recipes like Paula's Fried Butter Balls, has now launched a clothing line that will help you hide the fact that you've consumed 35 sticks of butter in a day. Paula Deen's Closet, described on its website as "Southern comfortable," will cover you in all the right places, the celebrity chef promises. "I want my shirttail to cover my front privates and hopefully my back, too. I am aware of 'catfish belly' arms," Deen explains to People. "Have you ever seen a catfish? You know how they have a smooth floppy belly on them? Well, that’s what we refer to as 'catfish belly' arms." "I understand the body that’s not perfect. You see all these things made for bananas. Well, I’m an apple. Most women are an apple or a pear. There are not many bananas," she adds. She also promises all the pieces will be comfortable, cost $60 or less—and "look like they’re dry cleaned but are washable," she tells Women's Wear Daily. She launched the collection with Evine, a digital shopping channel, Fox News notes. She already had a line of home products with Evine, and in a press release announcing that in February, an Evine exec assures us that Deen is a true "fashionista" (as well as, randomly, an "accomplished painter.") (You must watch the bizarre trailer for a Paula Deen video game.)