Ron Popeil, the man behind those late-night, rapid-fire television commercials that sell everything from the Mr. Microphone to the Pocket Fisherman to the classic Veg-a-Matic. 
 
 Ron Popeil, the man behind those late-night, rapid-fire television commercials that sell everything from the Mr. Microphone to the Pocket Fisherman to the classic Veg-a-Matic. Reed Saxo—AP 
 
 Are you looking to invest in a home appliance maker that largely sells via late-night infomercials? 
 
 Order now and you can get 20 shares of EZ-Store Rotisserie and Veg-O-Matic retailer Ronco for just $120, according to the company's website . The Austin, Texas-based company, founded by Ron Popeil, wants to raise some $30 million from investors through a mini-IPO by selling five million shares for $6, according to securities filings. That gives the company a valuation of more than $115 million. 
 
 But in the typical fashion of TV marketing, Ronco is sweetening the deal for those who buy its stock: Investors also get a 10% off coupon for Ronco.com, and a 20% discount if they buy more than $1,000 worth of Ronco shares. Buy more than $5,000 in stock, and the company will throw in a free Ronco Rotisserie. 
 
 The perks don't stop there. If investors purchase more than $10,000 in Ronco stock, they will receive a free Ronco Ready Grill on top of all the other swag. 
 
 Though unusual, Ronco's IPO is perhaps a fitting way for a company known for its infomercials to sell stock to the public. Instead of selling shares through a Wall Street firm and making them available on a stock exchange, Ronco is going directly to consumers. Ronco may still go the conventional route in the future: It plans to apply for a listing, to trade under the ticker symbol "RNCO," on the New York Stock Exchange or Nasdaq, though it's unclear if it will be approved, Ronco said in its IPO filing. 
 
 Ronco had sales of $9 million in 2015, and about $3.6 million in the first half of 2016, according to the filing. 

 Any way you slice it or dice it, Ronco’s initial public offering stands out from the crowd. 
 
 The kitchen gadget company may be best known for its late-night infomercials hawking the Veg-O-Matic and the Ronco Showtime Rotisserie. Now, it’s taking the spiel to investors, hoping to lure them into buying $30 million worth of stock by dangling incentives such as its grills and rotisseries, as well as discounts and a “commemorative Ronco book.” 
 
 Ronco may not be a household name, but many consumers are likely familiar with its famed informercials hawking tools that sliced, diced, and could do much, much more. Started by inventor Ron Popeil, the company became known for its catchphrase “But wait, there’s more!” Ronco said it has sold more than $2 billion in consumer gadgets since its founding. 
 
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 The initial stock offering’s suggested retail price? $6 per share, with a minimum purchase of 20 shares. 
 
 So what will the deal provide for investors? The company is pitching consumers the chance to “benefit from Ronco’s success,” according to a statement from CEO Bill Moore. But whether the deal makes financial sense for investors may depend on one’s tolerance for risk. 
 
 The company’s auditors have warned about “substantial doubts” over whether Ronco will be able to continue as a going concern, according to a regulatory filing. Such “going concern” statements are usually viewed as red flags by investors, since they may signal the risk of running into operational or financial difficulties. 
 
 Along with the “going concern” warning, investors will receive, absolutely free, a host of other risks, including one posed by President Donald Trump. Ronco’s filing warns that Mr. Trump’s desire to impose import tariffs on products from China and Mexico could negatively impact the company, since Ronco imports most of its products from China. 
 
 So how do Ronco’s financial’s hold up under slicing and dicing? The company lost $2.68 million last year on revenue of $3.56 million. It also lost money in 2015 and has $17 million in debt, the filing said. 
 
 Still, there’s no doubt that Ronco holds a unique place in American capitalism. Since Popeil founded Ronco in 1964, the Veg-O-Matic and its “But wait, there’s more” tagline have been spoofed in pop culture, including TV shows, video games and movies. 
 
 True to its history of throwing in extras for customers, Ronco is giving away discounts and gadgets to investors. Those who buy up to $1,000 will receive a “one-time 10 percent off discount on Ronco.com.” At the top tier, more than $25,000, investors receive 20 percent off a Ronco Rotisserie and Ronco Ready Grill with accessories, as well as a commemorative Ronco book for the first 30 investors. 
 
 The offering is managed through Reg A+, which was created as part of President Obama’s JOBS act in 2012. The rule allows small business to raise as much as $50 million from the public. While companies issuing stock through a Reg A+ offering need to receive approval from the U.S. Securities and Exchange Commission, they have fewer disclosure requirements than traditional IPOs. 
 
 The company, which is selling shares on its website, says it’s accepting wire transfer and ACH payments, as well as all major credit cards. For those who might want to buy them in just four easy payments, you’re out of luck. The company says payment is due in full when the SEC declares the IPO effective. 

 Ronco Brands infomercials for everything from the Veg-O-Matic to the Rotisserie Oven​dominated late-night TV for decades. Here’s a look at what went into this singular art form. Photo: Ronco Brands Inc. 
 
 Ronco Brands Inc., a gadget maker best known for its late-night commercials peddling the Veg-O-Matic and the Pocket Fisherman, has a new product to sell: its own stock. 
 
 The Austin, Texas, company, which has passed through several owners since its founder Ron Popeilturned the infomercial into a kitschy art form, last week began selling an initial public offering that seeks to raise $30 million and values the business at more than $110 million. 
 
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– Ronco Brands—purveyor of the Veg-O-Matic, EZ-Store Rotisserie, and Beef Jerky Machine—is going public in a way befitting an infomercial king. The Wall Street Journal reports the company founded by inventor Ron Popeil in the 1960s is trying to sell $30 million in stock for its initial public offering. But it's not doing so through a Wall Street firm or the stock exchange, according to Fortune. Instead, Ronco is selling stock directly to consumers on its website. But wait, there's more! If you buy stock—$6 per share; 20 shares minimum—you'll get a 10% discount on your next Ronco purchase, CBS News reports. Buy more than $5,000 worth of stock, and Ronco will throw in a rotisserie oven. But Ronco stock might not be the great deal it appears. The company claims to have sold more than $2 billion worth of products since its founding and values itself at $110 million or so. But it reported revenue of just $9 million in 2015 and a net loss of $2.7 million in 2016. It's currently $17 million in debt, and auditors have "substantial doubts" it can even continue to exist. This isn't anything new for Ronco. The company went into bankruptcy protection after going public in 1969. Popeil bought it back in the 1980s only have have it go back into bankruptcy protection in 2007. Ronco has gone through multiple owners in recent years. And it appears now's the chance for dedicated fans of the Turbo Food Dehydrator to add their names to that list.