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 BEACH, Calif. -- A man who went to Sunset Cliffs Friday night to watch the sunset and became distracted while using an electronic device fell over the cliff edge plummeting 60 feet to his death, officials said Saturday. 
 
 San Diego Lifeguards said the victim, identified as a man in his 30s, went to Sunset Cliffs in a car with a passenger and had trouble finding parking at the popular ocean viewing site in the 900 block of Sunset Cliffs Boulevard. 
 
 The victim left his vehicle to find a parking spot. Witnesses said he was looking down at an electronic device, either a phone or a camera, when he fell. 
 
 After the victim fell, witnesses said three people climbed down the cliff to help him. They unsuccessfully performed CPR on the fallen man at the bottom of the cliff. The man was pronounced dead at the scene by paramedics. 
 
 ``Just like driving and using your cellphone, you don't want to be walking and using you cell phone,'' said San Diego Lifeguard Sgt. Bill Bender following the incident. ``You don't want to be distracted by anything when you're in an area where you can be put at risk.'' 
 
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 A man distracted by his electronic device fell 60 feet to his death at San Diego's Sunset Cliffs on Christmas Day. NBC 7's Omari Fleming has the story of how Good Samaritans rushed to try to save him. (Published Saturday, Dec. 26, 2015) 
 
 Good Samaritans Rush to Try to Save Man Who Fell 
 
 Authorities have identified a 33-year-old man who was distracted by an electronic device when he fell 60 feet to his death at San Diego's Sunset Cliffs on Christmas Day, according to San Diego Lifeguards. 
 
 The incident happened at 4:50 p.m. Friday on the 900 block of Sunset Cliffs Boulevard. The man — identified as Joshua M. Burwell, of Sheridan, Indiana — tumbled off the side of a cliff, authorities said. 
 
 "Witnesses stated seeing someone distracted by an electronic device and he just fell over the edge," said San Diego Lifeguard Bill Bender. "(He) wasn't watching where he was walking, he was looking down at the device in his hands." 
 
 The details of what Burwell was doing were unclear, Bender said. Lifeguards have not found a device yet and said the device could have been a camera or a phone. 
 
 Man Falls off Sunset Cliffs Cliff, Dies 
 
 A man fell of a cliff at Sunset Cliffs and died, authorities confirmed to NBC 7. NBC 7's Omari Fleming reports live from the active scene. (Published Friday, Dec. 25, 2015) 
 
 Burwell's mother, Sharyle, said in a Facebook post her son died while taking pictures. She said he leaves behind a son of his own. 
 
 When Burwell fell, three Good Samaritans found their way down the rocks in an effort to rescue him and administer CPR. 
 
 "They acted quickly, they found a way to get down the cliff," Bender said. "They put themselves (in) jeopardy... They administered CPR to the person in attempt to save a life." 
 
 One said he was just trying to be a good neighbor by working to save the man. Another, 13-year-old Thor Wilink, said he rushed from his home to help when he heard screams and someone yelling, "Help, please God, save me." 
 
 "After that, I heard, 'Does anyone have rope and a lapel?' and I know because I go to Yosemite, so I grabbed that, went down to the cliffs, and started to untangle the rope," he said. 
 
 That's when fire crews arrived. 
 
 "I only had one priority, to save the person," Thor said. "I only had one priority." 
 
 Thor recalled seeing a woman helping two surfers perform CPR, yelling instructions down at them. The victim was pronounced dead at the scene by medics. 
 
 Bender warned people to be more aware of their surroundings. 
 
 "Just like driving and using a cell phone, you don't want to be walking and using a cell phone or be distracted or anything," Bender said. 
 
 The Associated Press contributed to this report. 

 'Heartbroken' Mother Mourns Son Who Fell to His Death on Christmas Day While Distracted by Electronic Device 
 
 We found out today that Joshua was killed in a fall while taking pictures from the top of a cliff overlooking the ocean in San Diego. We are heartbroken. Posted by Sharyle Burwell on Saturday, 26 December 2015 
 
 Hug your kids and always tell them you love them. Glad my last words to Josh were "love you"! Posted by Sharyle Burwell on Saturday, 26 December 2015 
 
 An Indiana man was identified as the victim of an accidental fall off Sunset Cliff in San Diego on Christmas Day.Joshua M Burwell, 33, fell 60 ft. to his death while distracted by his electronic device, according to NBC San Diego . It has yet to be identified if the device the father of one was holding was a cell phone or a camera."We found out today that Joshua was killed in a fall while taking pictures from the top of a cliff overlooking the ocean in San Diego. We are heartbroken," Burwell's mother Sharyle wrote on Facebook . "Hug your kids and always tell them you love them. Glad my last words to Josh were 'love you!'"San Diego lifeguard Bill Bender told reporters, "Witnesses stated seeing someone distracted by an electronic device and he just fell over the edge," also adding, "[He] wasn't watching where he was walking, he was looking down at the device in his hands."Three Good Samaritans attempted to help Burwell by administering CPR, according to NBC San Diego. Thor Wilink, 13, was one of the people who rushed down to the rocks to help when he heard someone yelling, "Help, please God, save me."Bender also made a poignant note, warning others to be aware of their surroundings: "Just like driving and using a cell phone, you don't want to be walking and using a cell phone or be distracted or anything." 

 SAN DIEGO (AP) — Authorities have identified a man they say plunged to his death from a San Diego cliff while using a camera or cellphone. 
 
 The county medical examiner's office says 33-year-old Joshua Burwell of Sheridan, Indiana was visiting Southern California when he slipped and plunged 40 feet onto the rocks from a beach cliff on Christmas Day. 
 
 His mother, Sharyle Burwell, says in a Facebook post that he died while taking pictures. She says he leaves a son. 
 
 San Diego lifeguard Bill Bender says witnesses reported seeing the man looking at an electronic device before he fell. 
 
 However, the device hasn't been located. 
 
 The medical examiner's office says bystanders climbed down the cliff to perform CPR on Burwell but he died at the scene.
– The man who died in a Christmas Day fall from a San Diego cliff while distracted by his electronic device was from out of town and may not have known he was in a place where not looking where you're going could be deadly. The man has been identified as Joshua M. Burwell, a 33-year-old father of one from Indiana, People reports. On Facebook, his heartbroken mother wrote that he had been taking pictures from the top of Sunset Cliffs. "Hug your kids and always tell them you love them," she wrote. "Glad my last words to Josh were 'love you!'" San Diego lifeguard Bill Bender says that witnesses reported seeing Burwell fall while distracted by some kind of electronic device, though no device has been recovered, the AP reports. According to Fox 5, Burwell traveled to the site with another person in his car and fell 60 feet to his death after he got out of the vehicle to search for a parking spot. Thor Wilink, 13, tells NBC 7 that he rushed from his home with climbing supplies after hearing screams and shouts, including, "Help, please God, save me." The teen says he witnessed surfers performing CPR on Burwell, who was pronounced dead at the scene. Bender says the death should serve as a reminder, NBC reports. "Just like driving and using a cell phone, you don't want to be walking and using a cell phone or be distracted or anything," he says. (Last year, a grad student fell to her death in the same area while posing for a photo.)