In this undated photo provided by CoverGirl, beauty blogger Nura Afia poses for a photo. CoverGirl is featuring a woman wearing a hijab in its advertising for the first time in the makeup line’s history.... (Associated Press) 
 
 In this undated photo provided by CoverGirl, beauty blogger Nura Afia poses for a photo. CoverGirl is featuring a woman wearing a hijab in its advertising for the first time in the makeup line’s history. (Lacey Terrell/CoverGirl via AP) (Associated Press) 
 
 In this undated photo provided by CoverGirl, beauty blogger Nura Afia poses for a photo. CoverGirl is featuring a woman wearing a hijab in its advertising for the first time in the makeup line’s history. (Lacey Terrell/CoverGirl via AP) (Associated Press) In this undated photo provided by CoverGirl, beauty blogger Nura Afia poses for a photo. CoverGirl is featuring a woman wearing a hijab in its advertising for the first time in the makeup line’s history.... (Associated Press) 
 
 CoverGirl is featuring a woman wearing a hijab in its advertising for the first time in the makeup line's history. 
 
 Beauty blogger Nura Afia is featured wearing the traditional Muslim head covering in an ad campaign for a new line of mascara that also includes singer Katy Perry and actress Sofia Vergara. 
 
 Afia says in a statement released by CoverGirl that she never thought she would see Muslim women represented on this scale after "growing up and being insecure about wearing the hijab." 
 
 CoverGirl says the television and digital ad campaign is the only one in which it currently plans to feature Afia. 
 
 Afia has more than 215,000 subscribers to a YouTube channel on which she gives beauty and makeup tips.
– For the first time in the company's history, CoverGirl will feature a woman wearing a hijab in its advertising, the AP reports. Nura Afia, a beauty vlogger with more than 216,000 YouTube subscribers, will be featured in CoverGirl's newest ad campaign alongside global celebrities like Sofia Vergara and Katy Perry. In a statement, Afia says the role is particularly meaningful to her after "growing up and being insecure about wearing the hijab." The upcoming campaign, for a mascara line, will appear across television and digital formats.