GoDaddy made quite the impression during the Super Bowl. Whether that impression was good or bad, well, that's up for debate. 
 
 The veteran Super Bowl advertiser provoked strong reactions with its extreme close-up of model Bar Refaeli making out with a nerd. Some viewers reacted with disgust leading up to, and during the game. 
 
 "Audi should be pissed that its excellent kissing-themed ad was followed by the nastiest kiss in history," AdFreak tweeted. Media critic Eric Deggans wrote, "I'm not speechless. I said ugh!" in response to The Huffington Post's tweet, "You've left us speechless #GoDaddy." 
 
 Even former Republican National Committee chairman Michael Steele weighed in, saying: 
 
 That #godaddy commercial was VERY DISTURBING. — Michael Steele (@Steele_Michael) February 3, 2013 
 
 GoDaddy has cultivated a tradition of airing racy ads during the Super Bowl. Last year, its ad starred women wearing revealing clothing and ended in a saucy cliffhanger, and asked viewers to watch the end of the commercial online. The company's newest ad did not win many fans among those turned off by its past commercials. Rachel Sklar tweeted, "If GoDaddy's idea of a successful commercial is making me hate them even more, then they had a successful commercial." 
 
 Later, during the power outage that struck the Superdome, James Poniewozik joked, "Guys, I don't want to panic anyone, but if the blackout lasts long enough, eventually they have to rerun that GoDaddy commercial." 

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 Everyone knows that the Super Bowl commercials have become almost as important as the game itself. The rise of YouTube and social media has only skyrocketed interest. 
 
 The increased attention and all the pre-Super Bowl buzz for ads have driven up the cost substantially. In 2013 the average 30-second spot costs upward of $4 million. That's roughly a 90 percent increase from a decade ago. 
 
 Some companies make the most of their money by producing really outstanding and memorable commercials that resonate with the public. The best ads earn a permanent place in television history, and are rerun countless times long after the game ends. 
 
 Other companies just waste an unbelievable amount of money on stupendously terrible ads that are endlessly ridiculed or worse—forgotten in seconds. 
 
 Let's take a look at the good, the bad, and the dreadfully mediocre Super Bowl commercials of 2013. 
 
 Find me on Twitter to let me know your favorites! Follow @blamberr
– Longtime Super Bowl advertiser GoDaddy has outdone itself with an ad that is being talked about nearly as much as the blackout, the Huffington Post reports. The web hosting firm's spot featured an extreme close-up of supermodel Bar Refaeli making out with a stereotypical nerd, and reactions ranged from amused to disturbed. "Guys, I don't want to panic anyone, but if the blackout lasts long enough, eventually they have to rerun that GoDaddy commercial," quipped Time columnist James Poniewozik when the lights went out. Click here for a look at some of the best ads, and here for Bleacher Report's take on the best, worst, and mediocre.