A tennis player focuses on the ball as he prepares to hit it, while a cameraman stands in the background next to a La Quinta advertising logo.
A player ready to serve in tennis while a cameraman takes a photo while he is doing that.
Just because a tennis players focuses on the ball as he prepares to hit it doesn't mean the player is ready to serve in tennis.  Just because a cameraman stands in the background doesn't imply the cameraman takes a photo while he is doing that.
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