In this guest post from the Digital Marketing experts at WickedWeb, Nicole Abrahams gives expert advice on how to create web designs that will engage your target market on an emotional level.
If you want to build an online presence that is a truly effective marketing tool, you need to engage with your target audience on an emotional level. Whilst logic is important when creating advertisements and content for your site, emotions should not be neglected. If you are unable to appeal to people emotionally as well as logically, you will never develop the kind of brand awareness and loyalty that is behind every really successful company. Below, I take a look at some of the easiest ways to optimise emotional engagement in your website design.
You need to make sure that potential customers regard your brand as one that they can trust and your company as an organisation on which they can rely at all times if you want to maximise the turnover generated from your online presence. One of the most effective ways to do this for firms that are relatively unknown is to advertise on the sites of companies that are perceived to be trustworthy in the eyes of consumers. In this way, your brand will be associated with these organisations and the trust they enjoy will be extended to your firm.
Create a web design that is visually engaging and naturally draws the eyes of visitors to the most important sections of your site. Some companies use eye tracking technology to test various designs before they settle on a final layout for their corporate site and this is an excellent idea if you can afford it. Alternatively, you can collect statistics for page views on your site and examine them to see where people are going after they land on your homepage. A layout that flows and makes it easy for visitors to find the information they are looking for on your website will encourage people to explore the whole site, which in turn will make them feel more positive about your company and the products or services that it sells.
Visitors that browse a few pages on your site and then quickly leave are unlikely to feel any great attachment to your brand and are therefore equally unlikely to return. On the other hand, visitors that sign up for a free newsletter, enter a competition on your website or discuss matters with your company representatives on a social media site will feel much more committed to your brand. You can encourage this behaviour by offering enticements to those people who make some form of commitment, such as entering the emails of those people who sign up for a newsletter into a monthly prize draw. It is important to avoid spamming those who submit their email though, which is something that you should always bear in mind if you are thinking about putting together an email marketing campaign.
Include space on your website where loyal customers and other interested parties can chat with each other, exchange views on your products and talk about anything that affects their lives on a daily basis. This is an excellent technique to encourage a strong emotional investment in your brand but you will need to attract plenty of visitors to your site in the first place for it to be a viable option for your company to explore. A search engine optimization agency can help to increase the visibility of your site, and therefore the amount of traffic that it enjoys, so you may want to consider hiring the services of a reputable firm to get your online campaign off to a good start.
The final stage of emotional engagement, and the one that most companies prize above all others, is when existing customers are so attached to the brand in question that they feel strongly motivated to recommend it to their friends and family. You can encourage this level of commitment by providing social platforms where satisfied customers can interact with those who have yet to buy anything from your company, as mentioned earlier, and by reinforcing your brand image on every page of your site. The advertisements and copy on SERPs that attract visitors to your website in the first place should be studied carefully so that you can replicate the tone and content on every page. In this way, you can reinforce your message with visitors and convince them that your organisation stands behind its advertising claims, which in turn will encourage them to recommend your products to others.
Beautiful websites with simple navigation and compelling messages encourage an emotional response from visitors that can be very valuable when it comes to increasing market share and profits. By adding social media functionality and associating your brand with trustworthy organisations, you can create an online presence that truly engages both existing and potential customers, and maximises emotional commitment.
Nicole Abrahams a professional copywriter for WickedWeb, an agency specialising in digital marketing. They also have services in web design and building to cater to a client's specific needs.


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Today: Follow this guide to hunt down the freshest fish, from eyes to scales.
You may not be knee-deep in the Pacific, hunched and scanning for the glint of scales, ready to strike. You may not be on a sun-warmed deck, fishing line in the water, waiting for the bobber to snap down. But you're still on a hunt for good fish; it just so happens that your hunt takes place in a farmer's market or grocery store seafood section. This doesn't mean your search is any less significant; in fact, it might be even more of a challenge. In order to catch the freshest fish, you will to have to use all of your senses -- especially common sense.
When hunting for a fresh fish, you must focus and observe. Picture yourself as Sherlock Holmes, but lose the hat and condescension. Don't worry, we've put together a handy checklist to help you choose only the best, whether you're on the prowl for whole fish or fillets.
Preparing a whole fish is a lot easier than it seems, and it's guaranteed to make you feel about ten times more legitimate (plus, it will impress your friends). The key to cooking a knockout meal is to start with the freshest fish possible, then do very little to it. If you trust your five senses (and our guide), you'll be sure to end up with the finest fish in the sea. Or pond.
Stare deeply into the fish's eyes. Are they cloudy, dull, or sunken? If so, move along -- there's no connection here. If they're bright and clear, continue on to the next item on the checklist.
A fresh fish should shine -- literally and figuratively. If it still has scales, they should be bright and metallic-looking, never dull. The scales should be tightly layered, like chainmail. Avoid any specimens that are missing chunks of their scales; that's a sign that they're past their prime, and therefore not worth your time.
If your fish is already scaled, make sure the flesh is shiny and wet-looking, never discolored or dull. If a fish looks dull, it will inevitably taste even more so.
Here's where going to a local fishmonger, or at least a friendly one, comes in handy. You're going to want to ask him or her if you can touch the fish -- don't worry, it's not as gross or verboten as you might think. Most will agree, because they know one of the surefire ways to discern the freshness of a fish is through touch.
Fish should be firm and almost rubbery; if the flesh feels soft or squishy it is past its peak. If pressed lightly, the flesh should spring back and never leave an indentation. Use this as an opportunity to feel the fish's skin and make sure it's neither brittle nor falling apart.
Ask your fishmonger to show you the gills. They should be a vibrant, cherry red -- never brown. If the gills are the color of faded brick, that's a dealbreaker, ladies.
We've used touch and sight to determine if your fish is fresh; now let's move on to smell. Take a good whiff -- that's right, don't be afraid to really get your nose in there. Saltwater fish should smell like the sea; freshwater fish should smell like a pond. Counterintuitively, if a fish smells like a fish, that means it's past its prime. If you catch a whiff of ammonia, that's another sign the fish is not at its freshest.
More: Once you've gotten your hands on a fresh fish, here's how to roast it whole.
If you're cooking for one or a small group, fillets are probably your best bet. They're manageable, versatile, and perfectly proportioned, plus they cook up in a flash. If you're going to be investing in some fish fillets, make sure you get the best.
When it comes to fillets, common sense rules. The flesh should look moist and fresh -- if it's gray or flaky, move along. The fillets should lie flat, without any curling edges. As with the whole fish, you should ask to touch the fish to make sure it's firm, not soft and mushy.
The skin of the fillet should be shiny and bright. If it's dull or torn, it may be a sign your fish is no longer at its best. Before purchasing, don't forget to do a quick sniff test to make sure your fish doesn't have any off odors.
More: Serving salmon? Here's one of our all-time favorite ways to prepare it.
Above all, when it comes to selecting fresh fish, trust your gut. If the fish is haphazardly laid out on ice (or, even worst, not on ice at all), take your search somewhere else. Whole fish and fillets should be displayed with care. If the seafood selection is presented with care and attention, chances are the fish was selected with the same standards.
After taking your fish home from the store, be sure to use it within two days. Because once you've gotten your hands on a fresh fish, you've got to make the most of it.
Did we miss any tips on how to select the freshest fish? Let us know in the comments!
Didn't realize FOOD52 was a ladies' website.
Ladies? There are men in the kitchen as well.
What kind of fish have you used in the example pictures?
Terrific! I'd add a further note about very noticeable tears or craggy breaks in flesh of filleted fish: often they are signs that the fish was previously frozen and thawed. A reliable source would be frank about this and not try to sell the fish as fresh. Second, just a reminder that seafood is a rare example of a wild food widely available for purchase. Bone up on sustainability issues by consulting the Seafood Watch Program at Monterey Bay Aquarium since our planet is in serious danger of losing its marine wildlife. Small fish such as anchovies are still very plentiful and land-based aquaculture for tilapia offers an eco-friendly alternative for seafood lovers.
SUCH good tips, Lamb! You've got a fisherman's daughter stamp of approval.
Thanks Joy! That's all I've ever wanted in life.


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The ShaderEffect type applies a custom vertex and fragment (pixel) shader to a rectangle. It allows you to write effects such as drop shadow, blur, colorize and page curl directly in QML.
Note: Depending on the Qt Quick scenegraph backend in use, the ShaderEffect type may not be supported (for example, with the software backend), or may use a different shading language with rules and expectations different from OpenGL and GLSL.
For information about the GLSL version being used, see QtQuick::GraphicsInfo.
Starting from Qt 5.8 ShaderEffect also supports reading the GLSL source code from files. Whenever the fragmentShader or vertexShader property value is a URL with the file or qrc schema, it is treated as a file reference and the source code is read from the specified file.
Direct3D backends provide ShaderEffect support with HLSL. The Direct3D 12 backend requires using at least Shader Model 5.0 both for vertex and pixel shaders. When necessary, GraphicsInfo.shaderType can be used to decide at runtime what kind of value to assign to fragmentShader or vertexShader.
Instead of uniforms, HLSL shaders are expected to use a single constant buffer, assigned to register b0. The special names qt_Matrix, qt_Opacity, and qt_SubRect_<name> function the same way as with GLSL. All other members of the buffer are expected to map to properties in the ShaderEffect item.
Note: The buffer layout must be compatible for both shaders. This means that application-provided shaders must make sure qt_Matrix and qt_Opacity are included in the buffer, starting at offset 0, when custom code is provided for one type of shader only, leading to ShaderEffect providing the other shader. This is due to ShaderEffect's built-in shader code declaring a constant buffer containing float4x4 qt_Matrix; float qt_Opacity;.
Unlike GLSL's attributes, no names are used for vertex input elements. Therefore qt_Vertex and qt_MultiTexCoord0 are not relevant. Instead, the standard Direct3D semantics, POSITION and TEXCOORD (or TEXCOORD0) are used for identifying the correct input layout.
Unlike GLSL's samplers, texture and sampler objects are separate in HLSL. Shaders are expected to expect 2D, non-array, non-multisample textures. Both the texture and sampler binding points are expected to be sequential and start from 0 (meaning registers t0, t1, ..., and s0, s1, ..., respectively). Unlike with OpenGL, samplers are not mapped to Qt Quick item properties and therefore the name of the sampler is not relevant. Instead, it is the textures that map to properties referencing Image or ShaderEffectSource items.
Unlike OpenGL, backends for modern APIs will typically prefer offline compilation and shipping pre-compiled bytecode with applications instead of inlined shader source strings. In this case the string properties for vertex and fragment shaders are treated as URLs referring to local files or files shipped via the Qt resource system.
To check at runtime what is supported, use the GraphicsInfo.shaderSourceType and GraphicsInfo.shaderCompilationType properties. Note that these are bitmasks, because some backends may support multiple approaches.
In case of Direct3D 12, all combinations are supported. If the vertexShader and fragmentShader properties form a valid URL with the file or qrc schema, the bytecode or HLSL source code is read from the specified file. The type of the file contents is detected automatically. Otherwise, the string is treated as HLSL source code and is compiled at runtime, assuming Shader Model 5.0 and an entry point of "main". This allows dynamically constructing shader strings. However, whenever the shader source code is static, it is strongly recommended to pre-compile to bytecode using the fxc tool and refer to these files from QML. This will be a lot more efficient at runtime and allows catching syntax errors in the shaders at compile time.
Unlike OpenGL, the Direct3D backend is able to perform runtime shader compilation on dedicated threads. This is managed transparently to the applications, and means that ShaderEffect items that contain HLSL source strings do not block the rendering or other parts of the application until the bytecode is ready.
Using files with bytecode is more flexible also when it comes to the entry point name (it can be anything, not limited to main) and the shader model (it can be something newer than 5.0, for instance 5.1).
The above is equivalent to the OpenGL example presented earlier. The vertex shader is provided implicitly by ShaderEffect. Note that the output of the pixel shader is using premultiplied alpha and that qt_Matrix is present in the constant buffer at offset 0, even though the pixel shader does not use the value.
If desired, the HLSL source code can be placed directly into the QML source, similarly to how its done with GLSL. The only difference in this case is the entry point name, which must be main when using inline source strings.
Alternatively, we could also have referred to a file containing the source of the effect instead of the compiled bytecode version.
Some effects will want to provide a vertex shader as well. Below is a similar effect with both the vertex and fragment shader provided by the application. This time the colorization factor is provided by the QML item instead of hardcoding it in the shader. This can allow, among others, animating the value using QML's and Qt Quick's standard facilities.
where effect_vs.cso and effect_ps.cso are the compiled bytecode for ExampleVertexShader and ExamplePixelShader. The source code is presented as one snippet here, the shaders can however be placed in separate source files as well.
Note: With OpenGL the y coordinate runs from bottom to top whereas with Direct 3D it goes top to bottom. For shader effect sources Qt Quick hides the difference by treating QtQuick::ShaderEffectSource::textureMirroring as appropriate, meaning texture coordinates in HLSL version of the shaders will not need any adjustments compared to the equivalent GLSL code.
Some applications will want to be functional with multiple accelerated graphics backends. This has consequences for ShaderEffect items because the supported shading languages may vary from backend to backend.
There are two approaches to handle this: either write conditional property values based on GraphicsInfo.shaderType, or use file selectors. In practice the latter is strongly recommended as it leads to more concise and cleaner application code. The only case it is not suitable is when the source strings are constructed dynamically.
fragmentShader: GraphicsInfo.shaderType === GraphicsInfo.GLSL ?
: GraphicsInfo.shaderType === GraphicsInfo.HLSL ?
This is the first approach based on GraphicsInfo. Note that the value reported by GraphicsInfo is not up-to-date until the ShaderEffect item gets associated with a QQuickWindow. Before that, the reported value is GraphicsInfo.UnknownShadingLanguage. The alternative is to place the GLSL source code and the compiled D3D bytecode into the files shaders/effect.frag and shaders/+hlsl/effect.frag, include them in the Qt resource system, and let the ShaderEffect's internal QFileSelector do its job. The selector-less version is the GLSL source, while the hlsl selector is used when running on the D3D12 backend. The file under +hlsl can then contain either HLSL source code or compiled bytecode from the fxc tool. Additionally, when using a version 3.2 or newer core profile context with OpenGL, GLSL sources with a core profile compatible syntax can be placed under +glslcore.
This property holds the fragment (pixel) shader's source code or a reference to the pre-compiled bytecode. Some APIs, like OpenGL, always support runtime compilation and therefore the traditional Qt Quick way of inlining shader source strings is functional. Qt Quick backends for other APIs may however limit support to pre-compiled bytecode like SPIR-V or D3D shader bytecode. There the string is simply a filename, which may be a file in the filesystem or bundled with the executable via Qt's resource system.
With GLSL the default shader expects the texture coordinate to be passed from the vertex shader as varying highp vec2 qt_TexCoord0, and it samples from a sampler2D named source. With HLSL the texture is named source, while the vertex shader is expected to provide float2 coord : TEXCOORD0 in its output in addition to float4 position : SV_POSITION (names can differ since linking is done based on the semantics).
See also vertexShader and GraphicsInfo.
When runtime compilation is not in use and the shader properties refer to files with bytecode, the status is always Compiled. The contents of the shader is not examined (apart from basic reflection to discover vertex input elements and constant buffer data) until later in the rendering pipeline so potential errors (like layout or root signature mismatches) will only be detected at a later point.
This property holds the vertex shader's source code or a reference to the pre-compiled bytecode. Some APIs, like OpenGL, always support runtime compilation and therefore the traditional Qt Quick way of inlining shader source strings is functional. Qt Quick backends for other APIs may however limit support to pre-compiled bytecode like SPIR-V or D3D shader bytecode. There the string is simply a filename, which may be a file in the filesystem or bundled with the executable via Qt's resource system.
With GLSL the default shader passes the texture coordinate along to the fragment shader as varying highp vec2 qt_TexCoord0. With HLSL it is enough to use the standard TEXCOORD0 semantic, for example float2 coord : TEXCOORD0.
See also fragmentShader and GraphicsInfo.


text:
Single Mum Appreciation for Mother's Day
March 27, 2020 October 21, 2021 ~ Artiecarden
Hey pals!
I got my dates mixed up for Mother's Day so this is late, but seeing as we are all meant to stay inside here are a bunch of shows and films you can watch! If you're at home with your mum, watch with her, if not then set up a video call or plan to sit and watch at the same time and text each other or try one of those watching party apps. It's time to chill out and spend some time with people you love. I wanted to make this post specifically about single mothers because I was raised by one and I felt like I didn't really get to see much media involving them, so here is an incomplete list. I hope you enjoy.
Princess Diaries We had two iconic single women in the first film. Mia's mother and Mia's grandmother. The strength and independence of these women was unheard of for young teen films, and the fact that Mia's mum divorced A PRINCE (Mia's father) before he inevitably died?? truly no one knows such strength. There are some really sweet moments between Mis and her mother specifically that were really sweet to see, like when Mia is going to the beach party and is talking about the 'foot pop', or when she's upset so they both do really messy art together.
Leah on the Off Beat I thought her mum would have been more of a main figure by the blurb but this book is pretty introspective and is mostly within Leah's head. However, it was nice to see a close bond in a novel between mother and daughter.
Gilmore Girls I was really late to watching this show and I'm really sad about that! This would have been a great show for me and my mum to watch together because I was semi-similar to Rory where I was pretty quiet and kept to myself and always tried to get into the best places to study and she had a really young mother. Loreli and Rory both felt like best friends first, then mother and daughter and this is something I felt with my mum that I don't think many other people experienced. I never felt afraid of going to my mother for help and she has always been my biggest fan, and like Loreli my mother never went to university, which can also be rare on TV.
Stranger Things We all love Joy, a true icon. This show is very cool, something a little different to the majority of this list, so sci-fi lovers with an '80s twist, this is for you.
Hope Floats Starring our gal, Sandra Bullock, the film starts with her being set up for total embarrassment on a national TV show where her best friend and husband admit to her they have been sleeping together. So she leaves him and takes her daughter back home to her hometown where she re-finds herself and finds new love.
Big Little Lies This is one of Reese Witherspoon's female lead creations. A thriller/drama where a group of mother's become eternally bonded by a terrible incident. One of the women is a single mother the whole time, series two shows one of the other mother's navigating becoming a single parent when the father dies.
Pretty Little Liars I always loved Hannah Marin the most out of the crew of girls, which is weird because outwardly we are nothing alike, but she struggled with her weight and her mother is single and working where her father is useless and doesn't get it. Again, it's very friends-first-then-parent situation and I think I just love this so much because that was my experience but from what I've seen not many other people's. This show also shows a few other experiences of being a single mother, Aria's parents split up for a good chunk of the show before getting back together, rare in real life but nice to see. Emily's mum becomes a single parent quite late as her husband dies around the time Emily is at college, and this is a very different dynamic as Emily is gay and had a rough time with her mum over it and her dad was the one to work things out and make it okay. It seems like she was more of a daddy's girl, and the death of a parent can really change things.
Bad Moms This brings three very different types of parents together and exposes how all of them are seen as 'bad mums' when they are just trying to cope. Carla is already single and had her son out of wedlock and is a very unconventional mother. The lead is Amy who becomes single early on as she throws her husband out for being a pos to be honest… It's a fun film from the mum's perspective that also shines a light on what modern parenthood looks like and what it does to people.
Jane the Virgin Jane was brought up by a single teenage mother and her grandmother, who's husband has been dead for a number of years. Jane has moments in the show as a single mother as well.
Just Go With It Another Queen, Jennifer Aniston plays the love interest of Adam Sandler. She is his Surgery Receptionist and has to pretend to be his ex wife. Both of them, her two children, her fake new boyfriend, and the woman he is pursuing all go on holiday to Hawaii. It's silly but enjoyable.
Gossip Girl There are many single parents in this show, because we need some adult relationship drama as well as teen ones. Are they the best? No. Probably more realistic even though they're all disgustingly rich.
The Suite Life of Zack and Cody Carey, Zack and Cody's mum, is single and is the singer for the hotel they live in. Kids' show.
Charmed The original three were raised by their Grams after their mother died and this woman is renowned for having many husbands, never changing her last name, and divorcing them eventually? Her daughter, the mother of the Charmed Ones, divorces her husband (the father of the original three) and tends to be a single mother for a while before she dies. Then later in the series, Piper has times where she has to be a single mother.
One Day At A Time Penelope left her husband before the show begins (I can't remember exactly why, I think a mixture of PTSD where he isn't getting help and alcoholism?) and raises her two children in an apartment with her mother. This is a latinx family and is a light hearted show but handles tough subjects really well.
Grey's Anatomy Many of the women end up as single parents in this show for at least a period. Bailey divorces her husband. Meredith's husband dies. Jackson Avery was raised by his mother alone. Arizona and Callie split up for a while. I haven't watched the recent series and I'm not sure how things turned out with Teddy and Owen, but she may be a single mother? This show is a long standing medical drama and this would be a great one to start during lock down because it's LONG.
The Single Mom's Club A fun film all about a group of single mothers dating and dealing with their kids. Rom-com.
I hope you find some new things to watch! Let me know what you think of what I've suggested, and let me know of any other shows or films I've missed with single mothers!
~ Artie
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Posted in TV and Film film listfilm recsfilmsmediamothers daymoviesshowssingle momsingle mothersingle mumtvtv recstv shows
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5 thoughts on "Single Mum Appreciation for Mother's Day"
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Artiecarden says:
Leah on the off beat is a book actually! I think there were plans to make it but not sure anymore as disney aren't making the show because Simon is gay even though that's the whole premise of love Simon and Leah on the off beat 🤷🏻♂
castlesandturretsblog says:
This is such a good list! So many amazing portrayals of single mothers doing a brilliant job! I've not seen Leah on the Off Beat though, so I know exactly what I'll be watching next! Great post – thanks for sharing!
Sunshine with Savannah says:
Great list! I love so many of these shows and their portrayal of bad ass women. I'm looking forward to checking out the ones I haven't seen. Thanks for sharing!

redpajama_set_name: RedPajamaCommonCrawl


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From old classics to new favorites.
Amazon's got a sale on a wide variety of strategy games today, including some of the famous well-known games of the century. Ticket to Ride, going for $25, down from $50, has been a best-seller ever since it was first released in 2004. The train-based game focused on connecting various rail routes has been charming players for years, and countless spinoffs mean playing one game gives you the opportunity for new gaming experiences for the foreseeable future.
If you've already tried the game about trains, maybe a game focused on quilting will strike you as more novel. Patchwork, going for $20 down from $28, is based on competitive quilting. You attempt to make a more beautiful quilt that your competition, meaning you need to choose your patches wisely and carefully distribute your buttons.
If you prefer games with more of a three-dimensional bent, Gravity Maze might be perfect challenge for you. Going for $15, down from $30, Gravity Maze is a marble run and logic puzzle. You've got to build a maze that will carry your marble from a starting position to the Target Tower, and along the way you'll discover that few things are trickier than building a line from A to B.


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Yes, all the Absinthes we offer for sale are made with wormwood (artemisia absinthium). All our Absinthes are real European Absinthes, which means the recipes are not modified for the US market: We sell the "Real Deal".
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5. Absinthe Strong68 - If you are looking for something strong, this Absinthe is the way to go. Strong68 is as well our bestseller.
6. Absinthe Moulin Vert - Traditional French Absinthe with a complex taste. Natural green color, nice louche and stimulation.
Click here and read our comment about Absinthe and thujon levels.
No, Absinthe will not show up in any drug test. It has nothing to do with THC.
Yes, we do ship Absinthe to the US on daily basis since the year 2001. The delivery is 100% guaranteed, this means if you do not receive your order, whatever the reason might be, we will reship or refund you, whatever is prefered. This is the trusted ALANDIA Delivery Guarantee. But you MUST be of legal drinking age to order Absinthe from our site.
Your order will be shipped via lightning-fast Courier Express shipping. This means it takes only 2-3 business days until you have your Absinthe in your hands. Full online tracking is available. You will get your tracking number automatically as soon as your order is shipped. Ordering is 100% safe. If anything should happen to your order (breakage etc.) we will refund you for the loss or reship the items.
Yes. If you are not at home the shipping company will leave a note or call you. You can then pick up your box in your local post office.
No. A signature is required for the delivery.
Yes, we do ship to Canada. But Canadian custom may inspect your order and will charge import taxes. These taxes have to be paid by you, the buyer. ALANDIA is not responsible for any additional taxes that may apply.
Yes. All payments are processed through the payment system of PayPal which uses the newest SSL-coding technique.
Credit Cards can be blocked by the issuing bank because of security reasons. This can be the case, when you place an order with a high amount or when you usually do not order with your credit card internationally in the internet. If this is the case, contact your credit card bank first and inform them, that they shall allow the payment. Or simply use a different payment option like PayPal.
You can switch currencies from Euro to $ with our currency converter. You find it in the upper right corner of our website.
In this case please order as a "Guest", this works everytime.


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text:
Brands Don't Win
Stan Bernard
How do leading companies win by changing the game? Established businesses like Amazon, Starbucks, and Tesla and emerging players like Peloton, Halo Top, and Seedlip have a secret system for winning. These and other "transcender" companies do not play the traditional brand game that every other company plays; they create their own game and force competitors to play by their rules.
Brands Don't Win reveals the proven, practical three-step Transcender System that leading companies use to transcend their rivals and own their markets. Learn step by step how to use and apply the Transcender System, considered by top executives to be the world's most powerful winning system for companies and their products.
Tom Reynolds, Senior Director of Strategy, Johnson & Johnson
Brands Don't Win is a user's manual to building your winning go-to-market strategy. It provides real-world examples that demonstrate a totally new way of competing.
Richard Brooks, Managing Principal at RNB Wealth Management and author of the bestselling book Counter-Investing
In his book, Dr. Bernard shines a light on how to win by applying the strategic thinking that has made him a world-renowned consultant. The insightful examples show how these methods can be used to create the result we all seek: winning in business.
David A. Vise, Pulitzer Prize-winning Washington Post reporter and author of the bestseller The Google Story
If you are only going to read one business book this year, this is it.
Stan Bernard, MD, MBA, is an internationally recognized, award-winning global competition consultant, keynote speaker, and published author. He is the president of Bernard Associates, LLC, and the creator of the Transcender System. A former senior fellow at the Wharton School of Business, Dr. Bernard has been a consultant to leading businesses around the world for nearly four decades, working with more than 150 companies across six continents.
Over 15,000 professionals have participated in his firm's competitive simulations ("business war games"), Transcender System training workshops, Transcender System seminars, and speaking engagements. Learn more at DrStanBernard.com.


Please click on the logo to download the PDF. Thanks for reading our newsletter. This is the PDF version of our online newsletter and covers news about preparing for Expos, some of our recent work, and also news about our recent interview with Pete Williams which regular listeners would have already heard.
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This entry was posted on Saturday, December 9th, 2006 at 6:15 am	and is filed under Think2 Design News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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