Ideas are a powerful thing.
It doesn't matter what you're marketing. Whether it's widgets, or coffee, or professional services, the reality is that one of your most valuable (and under-utilized) weapons in your marketing arsenal is your email list.
It's true, even as Americans complain about their email inboxes, your email list is still king. More than twitter followers, or Facebook friends/likes/followers, the most valuable tool in your social marketing toolbox is your permission-based list of email addresses. Here are 5 reasons your Email list is probably your most important marketing tool.
According to a recent McKinsey & Co survey, email marketing is still 40 times more effective at reaching your target consumer, than Twitter or Facebook. Part of the reason? There are roughly 2.9 Billion people using Email. That's almost 3X as many people as use Twitter and Facebook combined. For most businesses, the chances are far greater that your target client has an email, then a social media account.
Email marketing gives you a far greater ability to create customized campaigns based on the interactions of your customers and potential customers. Using software like MailChimp, MadMimi, or even more sophisticated tools like Hubspot or Infusionsoft, you can create intricate campaigns based on the type of email address (inbound lead, customer, referral, etc). This gives you far greater control of your marketing and sales message, then you can accomplish on social media alone. By personalizing, and customizing your email interactions, you greatly increase the opportunity to close new business among your target audience.
Sure, Twitter and Facebook are somewhat permission based. They both rely on people to "follow" or "like" your organization, but a follow/like is far less of a commitment to you then a potential customer that gives you an email address. That person is asking you to provide them with valuable content and messages tailored to their needs. That level of permission is indicative of a much higher quality relationship than someone who simply clicked "follow" on Facebook.
Social analytics has come a long way, but the measurement tools for email are still far ahead of anything you can use for social media. Using some of the tools above, you can tell exactly who is opening your emails, what they do with them (click on your links), and what they do when they then visit your website. Email also makes it easy to "test" different campaign messages, and measure the response, in real time.
No matter what people say about their email inbox, the reality is that it's still the place where your potential clients communicate the most. It's easy to skip over a twitter feed, or go days without checking on Facebook, but the average American checks their email as much as 14 times a day (according to some surveys). The reality is that email is where the message actually gets to your potential customers. The reason email marketing is still King, is that it's still the digital medium most likely to actually end up seen by your potential customer.
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For many small businesses, a website is one of the very first things that makes their business seem "real." In fact, for the increasing number of small businesses that don't have a physical storefront, their website serves as their primary first point of contact for new business. Even if you have a physical location, more and more potential customers will engage with your business online, before they ever do in person.
If you're not online, you don't exist to your potential clients. A website is probably your most important engagement point with a potential customer, short of a face to face to conversation. Even then, you can bet your potential customers are checking out your website before they ever have a conversation with you.
By the way, a Facebook page isn't a website. There's a lot of reasons why Facebook isn't an adequate substitute for a website. For example, consumers tend to view Facebook pages as far less formal, and the impression of a company with only a Facebook page, is far less professional than one with a well designed website. And if you needed any other reason, then consider whether or not you really want access to your online presence to be at the mercy of anyone else (i.e.: Facebook).
When customers come to your website, there's a few things they're looking for. They want to know who you are, what you do, and probably most importantly - how they can get in contact with you. Make it easy for your customers, and potential customers, to reach you, by including a contact page with your email, phone number, etc. A lot of companies use contact forms, which is fine, but you'd be surprised how much more accessible you seem when you include your email address and/or a phone number (especially a phone number!).
There's nothing worse than a website that's completely out of date. If the most current entry in your list of "events," is 4 months old, you're sending a message that you don't really care much about anyone who comes to the page. Make sure your contact info is current (see #2), and if you are a retail establishment, make sure your website includes your current hours of operation. Think like a consumer, and make sure that any of the information they may be trying to find on your site is not only available, but up to date.
Your website should serve a purpose. For most companies, the purpose is to be a tool to guide potential customers into a relationship with your business. Think about the things that matter to them, and ignore pretty much everything else. Resist the temptation to include features, pages and information that exist simply because it's "cool," to you.
You are not your customer. You already understand your product, or your company, or whatever. Don't use language that makes sense to insiders, unless your website is only for insiders. Carefully consider every page, graphic, link, and text on your site, and be ruthless about making sure it is geared towards your target.
Unless you're a web designer, it's probably a really bad idea to design your own website. Sure, it's easy - there are literally hundreds of inexpensive options to build websites - but that doesn't mean it's a good idea for your business. If your website is really the starting point for the vast majority of your customers, it's probably worth investing some time, energy, and money is getting it done right.
Find a partner that can help you evaluate the message you want to communicate, and help you craft a design that represents - and reinforces your brand. There's a saying, "you can pay now, or you can pay later." You can pay a designer now, or you can pay in the hit to your brand, and business later. Focus on what you do best, and find someone who can help you share that with your target market.
Creating a marketing plan for your business can be an overwhelming task. You are faced with deciding which tools to use, whether or not to incorporate paid advertising, whether to jump on the social media bandwagon, and more. Here's a little secret - the most important piece of your marketing plan has nothing to do with your logo, or your "brand," or even your deliverables (website, etc). The most important decision you have to make is WHAT and HOW you are going to measure whether your plan is successful. Here's 4 things to keep in mind as you create a marketing plan for your company or organization.
What are you trying to say, and more importantly - what do you want people to do? When people are exposed to your marketing, what action do you want them to take? Figure that out first - then you can create a plan that moves people towards your goal. Without knowing what you want people to do, you'll never know if you're successful.
Think about your target, and understand how they make decisions. Taking the time to be sure you're researching the type of customer you're trying to reach, gives you the information you need, to carefully craft a strategy that reaches them. One of the most important things of any marketing plan is good understanding of your "ideal customer," and the tools that are most likely to influence them.
Often times, clients talk about marketing that "increases brand awareness." Any time you can increase awareness of your brand among your target customer, that's great - but how will you know? How will you be able to tell that there has been an increase in awareness of your brand? If you can't find a way to "measure" the result, you'll never know if your strategy is working.
Instead, focus on things you can reliably measure as indicators that your "brand awareness" is increasing. Sometimes that results in increased foot traffic to your coffee shop, or more sales at your retail store. On the other hand, for many businesses it might be measured in website visits, or Social Media mentions, or Facebook "likes." Every good marketing plan must have a clear picture of what you expect your result to be, and how you're going to measure it.
Don't ignore the data. If you measure the success of your marketing campaign by the bodies that come into your store, you better be tracking that, and looking honestly at whether or not it worked. How many people came as a result of your campaign. If your campaign is online, ask yourself, how much traffic did we generate as a result of this plan? How much of that traffic converted to leads, and how many of those converted to customers?
Finding that data requires having the right tools. From free tools like Google Analytics, to more sophisticated tools that provide you analysis of complex campaigns, you need to have the tools in place to not only measure, but make sense of the data.
What do you think? How do you incorporate measuring your results into your marketing plan? What are the challenges you've faced in measuring the effectiveness of your marketing campaigns? Leave a comment below!
There's a cute little coffee-house/cafe that I recently visited on one of my trips. It's the kind of place, that when you walk in, everything about it says "authentic, indie, gourmet espresso house." They serve fair-trade coffee, artisan sandwiches and gelato.
There's a case with fresh-baked pastries, and it smelled like, well - gourmet coffee. Behind the counter are a few barista's that look exactly like what you expect, and from the decor, to the menu, to the signs in the windows, everything about this place screamed "indie-boutique coffee house." That is, until one of the women behind the counter started talking to a customer.
"What's the difference between Gelato and Ice Cream?" a young lady asked her.
"I don't know, I used to work at Dairy Queen, and they're all sweet, cold, and creamy to me." She replied.
Whoa, wait a minute. Did that just really happen? Imagine walking into an Apple store, and a customer asking "what's the difference between this MacBook Air, and the stuff made by Dell?"
"I don't know, they all have buttons, a power supply and a keyboard." replies the soon-to-be former Apple Store Employee.
Of course, this isn't really about Gelato. Except, that if you've invested a ton of energy, time, and resources in positioning your little storefront as an authentic "indie, gourmet espresso cafe," it might be nice if the woman behind the counter doesn't start her explanation of Gelato with the the words "Dairy Queen."
Companies spend a lot of money putting up a front of Marketing. As small business owners, we do the same thing. We spend money, time, energy and resources on things like our logo, our website, a storefront and print ads. And then the phone rings, or the email comes in, or someone walks in to your location. Ask yourself a question - will the experience they have on the inside, match with everything you've done on the outside?
Your brand is only as good as it's lowest common denominator.
If your brand is about high-touch, boutique-level service, will that be the experience a client has if you take 4 days to return an email? If your brand is about fun, high-energy, bubbly personality, will that be the experience a client has if the person answering the phone is having a bad morning?
That's the difference between inside marketing and outside marketing. Outside marketing is things like advertising, logo, website, print and online advertising, word of mouth referrals, etc. Inside marketing is things like: the way you answer the phone, the way you reply to emails, your follow up time, the way people are greeted in your office or store, and even the way your staff are dressed.
Edit: As I finished typing this, the "lowest common denominator" barista (yes, I'm really calling her that), has taken a seat at a table with guest who apparently works at a nearby shop. In earshot of at least a half dozen of us guests, while drinking a mug of her own hot chocolate, she keeps talking about how much she can't wait to "lock the doors, and get out of here."
Bottom line: maybe spend a little time thinking about your inside marketing, because - if you don't nail that - none of your outside marketing will matter anyway.
"Brand" is more than just a buzzword. It's a pretty common conversation among small business, to talk about branding, or rebranding. But what does that really mean? The reality is that most people don't really understand branding, especially for their business. And managing a brand has gotten even more difficult now that social media creates a 24/7 stream of brand awareness. First, there are a lot of things that your "brand" isn't.
It's not your business card.
It's not your photographic style.
It's not your color scheme.
Then again, it's all of those things - but not because of the reason you think. Your brand isn't about what you say about your business (which is what all of those are for), your brand is about what you do, and the impact that has on people.
In reality, your brand is "the way people feel about you and your business." It's the perception they have, and the emotions connected, to all of those moving parts - and more. Sometimes, those elements can help influence the experience your clients (or potential clients), have with your organization. Often they help recall an emotional connection that already exists with a brand, but they - on their own - are not your brand. The question becomes "how do I make sure my brand represents actually represents my values, and what I want my customer to experience."
So what's the point? Make sure the details (website, logo, etc), match the big picture (experience you want your clients to have) - but don't forget that branding is as much about creating the experience as it is about creating a logo, or website, or whatever. If the promise doesn't match the experience, your customers won't believe anything else you have to say. This matters because if you think that what your marketing really needs is a new website, or new logo, you might be surprised to find out that those things only reflect a brand - they don't define it.
Start by defining what your brand is... then create the details that help people connect with that. Otherwise, it's all just a waste of time. In fact, every time you make a decision about a logo, or color scheme, or whatever - that isn't founded on the promise you want your brand to stand for, you compromise the overall integrity of your brand.
What do you think? How do you translate your brand promise, into a customer experience in your business?
Does your business need a re-brand? While the answer depends on a lot of factors, the bottom line is, probably not. That's probably not the right answer, coming from a firm that specializes in helping companies develop their brand, but most of the time - it's true.
There are a lot of really bad reasons to "rebrand," like wanting a new logo, or website. While those may be pieces of the outcome, they should never be what drives a brand makeover. Instead, start by taking a look at two things: 1) what is the brand experience I'm trying to create for my audience and 2) what is their actual experience with my brand. When there's a disconnect (i.e.: a company finds that the brand no longer resonates with the ideal client), it could be time to look at re-crafting the message from the ground up.
I'm not talking about money. Sure, hiring a professional to help you develop your brand will cost you money, but that's definitely not your first concern. Much more important is what will a rebrand cost you in terms of equity with your existing clients. Your brand is basically the way people feel about you and your company. Your brand identity are all of the pieces that help communicate, and reflect those feelings through your marketing. When you "re-brand," you change the identity - and often the feelings that are attached. That may be your goal, but remember - you will likely lose most of the positive value your brand has built.
Probably the most important consideration in creating a brand, is deciding who you are, and how you want to talk about who you are. Your ideal customers will be drawn to the story of your company or organization, and how you communicate that is really important. I suggest that you write out the things you want people to know (and feel) about your company, and then refine that into a story you can repeat over, and over, and over. Eventually it turns into a mantra, and you can start to piece together an identity.
3. Who is My Ideal Client?
Just as important as what you want to say, is who are you talking to? Clearly define the ideal target customer for your business or product. Often, the tendency is to create marketing that "casts a wide net," hoping to get as many fish as possible. That might be okay if you cater to the masses, but many small businesses (especially service-based businesses) find they get a much stronger return on their marketing when they focus on building a brand around a specific ideal client.
4. How can I best connect with my market?
Once you've clarified your ideal client, take a hard look at every aspect of the brand experience, from the overall marketing message, to the details like website, print materials, communication policies, and more – and evaluate how to craft each piece in a way that creates a connection with that client. Set aside your assumptions about marketing, and instead start with a blank sheet - crafting a plan that reinforces the brand experience you are trying to create.
5. Can I Support My Brand?
Bottom line, do you have the structure in place to support your branding efforts. Will your customers have the experience you promise, and can you sustain that over the long haul? Is your staff trained to deliver the experience? It makes no difference how pretty your website is, if every time someone enters your business, they encounter someone that couldn't care less about your customers. Be sure that you've created a system to "make your brand real," so that the experience matches the promise.
What about you? What are some of the things you recommend businesses consider when thinking about a "rebrand?"
When I talk to small business owners, I often hear the same questions: "should I redesign my website?" "we're thinking about rebranding, what do you think?" or "do I need a new logo?" It's not that uncommon for small businesses to be changing their marketing materials on a regular basis - but is it helpful?
First, your logo isn't your brand. Your brand is the way people feel about you and your business. Your logo simply represents that experience. Changing your logo doesn't change your brand. In fact, it can often simply confuse it.
Believe it or not, often a "bad" logo is better than a "new" logo. When you change your logo, you cash in any equity you might have had. Even if you don't love your logo, chances are your clients (and potential clients) hardly notice it - until you change it.
One of the disadvantges of working for yourself is that you don't have to check off with anyone before making changes to things like your logo. The end result is that creative business owners like to tinker and tweak away at things like websites, logos, business cards, and color schemes. This prevents you from building consistency in your overall brand experience, and consistency is the most important key to building your brand promise.
In reality, there are only two good reasons to change your logo - to escape negative brand sentiment, or to reflect a major change in your business. If you're making a major change, it can make sense to incorporate new brand collateral in that process, as you work with a professional brand consultant or designer. If you've changed your focus (or found your focus) a "re-branding" can help clarify the story you're telling your ideal client, and reframe your marketing.
On the other hand, if your business has a high amount of negative brand sentiment, a new logo won't fix your problem - but it might help give you a fresh start when introduced along with changes to your business (see reason above). If you don't fix the problem, there's no negative sentiment that can be fixed by changing your logo.
If you're running any kind of business, you need a way to stay in touch with your prospects and engage with your customers. And since just about every single person in the world has an email address, building an email list is one of the most cost-effective solution for doing that. If your not building a targeted email list, you are missing out on a huge opportunity.
If you're struggling to build an email list or are looking for different ways to increase the size of your high-quality list, then listen up. We've put together a few simple tips that will help take your email list to the next level.
If you're already getting traffic on your website, make it easy for people to sign up for your email list from your website homepage. If you want to encourage more people to sign up then provide a clear benefit or incentive. For example, "sign up to receive special offers and promotions," or "sign up to get our weekly email specials in your inbox." These calls to action give people a reason to sign up, and make it easy for you to grow your list.
A great way to grow your email list is by allowing people to subscribe to your blog. The people who sign up are people who want to hear what you have to say. By creating content on your blog, that has value to your audience, you can begin to cultivate a list of potential leads just by making it easy to subscribe to your existing blog.
Video can be an extremely powerful tool to capture the attention of your audience. In addition to simply providing content through your blog, using social channels like YouTube (the #2 search engine in the world), can expand your reach. You can easily add an email sign up to a video by using Wistia or LeadPlayer.
Offering free content, such as white papers or ebooks, is a great way to grow your list. By providing valuable content that your customers can use, you can add value to them, while also cultivating quality leads. Creating a landing page, and an email form, makes it easy for potential customers to download quality content, while providing you with information and leads for your list.
In addition to other types of free content, a webinar gives you an opportunity to provide valuable information to those who attend and a way to connect with them later. By offering information that is relevant to your target customer, you can build a list of qualified leads to nurture through email marketing afterwards.
Let's be honest - sometimes our jobs would be great if we didn't have to ever deal with people. Don't kid yourself, you know that you find yourself dreaming about never having to deal with another crazy customer, or a completely unreasonable client. This "small business" thing would be pure bliss if you could simply do your own thing, and never have to deal with, you know, people.
Yes, that sounds pretty wonderful sometimes. Of course, let's not forget that those very same "people," are our customers - and they are the one's who pay us to do this thing that we love to do. Let's not forget that. Let's not forget that there are people out there, who are willing to part with their own hard-earned money, and invite us in They place value on what we create for them, and they're willing to pay us. Sure, sometimes we wish they valued it a little more, or were willing to pay a little more, but let's not forget that without them, we're all finding day jobs.
It doesn't require a huge leap to realize that the happier, and more satisfied our clients are, the more likely our business is to be profitable and sustainable. So many times, the relationship between you and your customers get to the point where you're simply trying to "survive," never mind thrive. If that's you, you're not alone - we've all been there.
But that certainly doesn't have to be the sum of our customer relationships. Instead, how might your business be different, if each time you interacted with a customer, you asked yourself, "what can I do today to create a win for this person?" "What can I do to give this customer an experience that adds value to their life, in a meaningful way?" I think it's possible, and it's actually not that difficult. In fact, here are 5 things you can probably start doing right now, to create a win for your customer.
Most of the failure in customer relationships come from a failure to create meaningful expectations. I've written about this many times, and I think it's one of the most important aspects of any relationship. I also think it's one of the easiest ways to create a win. By helping your customer understand exactly what they should expect, you eliminate the anxiety, and uncertainty that they experience when they don't have a context from which to understand what you're going to do for them. Your primary customer relationship task is to give your client peace of mind by walking them through what it means to do business with you.
When you fail to create expectations, people create them on their own - whether they are reasonable or not. The problem is, even if they're unreasonable, when you fail to meet them, you've failed. Instead, create a win by educating your customer with clear, informative expectations.
I have 3 rules. Make it easy for customers to contact you, make it easy for them to get information they need, and make it easy for them to give you money. Do those three things, and you'll make it super easy to create a win. Sometimes we get caught up over complicating things like forcing people to sit down with you at a meeting before we're willing to share even basic pricing information. Or we force them into contacting us through an online form with questions and check boxes that have nothing to do with their question. Instead, focus on how you make it easy for the customer.
So many times we get focused on our side of the relationship. It's easy to get frustrated when customers seem to keep asking for more, and more, and more. It's easy for us to get defensive, and find ourselves more and more entrenched in our own perspective. Instead, focus on understanding, and solving their problem first. This doesn't mean giving in to unreasonable demands. It means, understand what the real problem is, and figuring out how to solve that.
Most often, when a customer wins, they return the favor. It's not a zero sum game - when you figure out the REAL problem, you can solve that. When you do that, more often than not, it results in a win for you as well. But even if it doesn't, it's still your job to solve their problem. You got paid - that sometimes has to be enough of a win for you. The key is to remind yourself that this is business (not personal), and you were hired to solve a problem. Do that, and you create a huge win.
As important as it is to do what you say you're going to do, the reality is, you don't actually get any points for that. Of course, it's your job, and kind of your human obligation, to keep your word, no one really gets excited when they buy a plane ticket from point A to point B, and the airline simply manages to get them from point A to point B. Sure, it's good that the plane didn't crash, or the flight didn't get cancelled, but it's not all that remarkable. They just did what they promised.
On the other hand, people notice when you DON'T do what you say you're going to do. That's not good. Twitter, Facebook, and about 70% of the internet as a whole, is filled with people talking about the experiences they've had with a person, company, product or brand, that didn't do what it promised.
Instead, do more. Do something that you didn't promise. Create a WOW experience for your customer because you did something beyond what they expected. There's probably a million ways you can incorporate this into your customer relationships. I know a photographer that creates a small album for every client as a gift. Totally unexpected, and the clients LOVE it. I know other businesses that send gifts for various occasions (holidays, birthdays, anniversary) for each of their customers. They make it a part of their workflow, but it's totally an extra, unexpected, part of the experience for the customer.
Remember where we started. Your customers are the lifeblood of your business. Without them, you're just a guy or gal with a dream (and a lot of bills to pay). Express your thankfulness often. I'm a big fan of the handwritten thank you note. It's such a simple act, but it communicates so much to the recipient. Everyone loves getting REAL mail (not junk mail, or email, or whatever), but a letter, hand-addressed, with a stamp and everything. Everyone loves opening the envelope to find a note inside, that was written with a pen, on real paper, by a real person.
You'd be amazed how far such a simple gesture can go to creating a huge win with your customers. You'd be surprised how much value you can add to someone's life by being genuinely grateful for them. They've added value to your life, and then returning the favor is as simple as a thank you note, this might be the easiest win of all. By the way, it's such a big win because, as easy as it is, almost no one really does this one well. You create a win because you bothered to show up at all.
What about you - how are you creating a win for your customers?
We all know that advertising can be expensive, and many small businesses cut their marketing budgets first because of tight budgets. Especially as you are trying to grow your business, it's important to keep your brand front and center.
1. Marketing 24-7 You should be marketing all the time — wherever you are. You only have a few seconds to grab someone's attention so it is wise to come up with a killer elevator pitch. Use your pitch to create business opportunities, anywhere and everywhere.
2. Networking. There's a saying that building a brand requires either a lot of money, a lot of time, or a lot of luck. Networking definitely falls into the "requires a lot of time," but I'm a huge fan. For many businesses, there's no better way to build a business than to get out there and get to know people. A strong network is one of the greatest assets any business can have.
3. Build Relationships It is a lot less expensive to keep a customer than it is to get a new one. It is crucial to establish strong relationships with your customers. Building strong relationships with your customers means they are more likely to refer you to their network. The more you focus on creating exceptional experiences for your existing customers, the more they will want to return the favor - and talk about that experience with others.
4. Co-Marketing. Chances are, there are other businesses in your community, that offer different types of products and services to the same types of customers your business serves. Often, you can create a win-win situation by developing a strategic co-marketing partnership by providing each other access to each others customers. When the products or services are a natural fit, this can provide a great opportunity to increase your brand awareness.
5. Get Involved Sponsor local events or get involved in charity efforts. Get to know your ideal customer and think about how and where they spend their time and then search for opportunities to get in front of them. These easy and inexpensive marketing strategies will help you engage your customers, build relationships, and keep your brand top-of-mind.
What do you think? What are some ways you have found to build your brand, without spending a lot of money? Leave a comment below!


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extra charge for overseas orders to cover postage. For the white noise CD there is an extra cost of £2.95.
Towards research for a cure.
I've had mild tinnitus myself for about 20 years and know what a nuisance it can be. Having music or speech radio on at a low level works reasonably well for me most of the time, but doesn't for many other people. .


text:
Trump's Pro-LGBTQ Republican National Convention Speech Was a Political Favor, Claims New Book
By Nico Lang
A new book from Sean Spicer reveals that a Trump speech declaring support for the LGBTQ community was nothing but political payola.
While accepting the presidential nomination at the 2016 Republican National Convention, the 72-year-old pledged he would "do everything in [his] power to protect our LGBTQ citizens." Press coverage lauded Trump as the "first GOP nominee to mention LGBTQ citizens in [his] acceptance speech," while Log Cabin Republicans President Gregory T. Angelo would subsequently describe him as the "most pro-LGBTQ Republican president in history."
Meanwhile, C-SPAN's clip of the sound bite was titled "Trump Loves Gays" on its website.
A book released by the former press secretary on Tuesday, however, alleges that the president does not, in fact, care about the LGBTQ community. In The Briefing: Politics, The Press, and The President, Spicer claims the declaration was made to appease "Never Trumpers" who hoped to block his presidential nomination.
As People magazine originally reported, anti-Trump delegates circulated a petition ahead of the convention to contest his candidacy — urging delegates to refuse to cast their votes for him.
But Spicer's book claims that Trump's campaign team sought to appease his opposition through political payoffs.
"[Trump campaign chairman Paul] Manafort and his lieutenants went one by one down the list of people who had signed the petition and persuaded them to remove their signatures," he writes. "How Manafort and company did this was a scene out of 1950s politics — alternating between carrot and stick and sometimes bat, even, at one point, conveniently making the convention's parliamentarian unavailable to keep the opposition from formally submitting their petition."
"The Manafort message was clear: Trump will be our nominee and our next president, and anyone who didn't want to work to that end could spend the next four years in political Siberia," the former White House official continues.
One of the delegates had a specific request before he was willing to remove his name from the "Never Trump" petition. Robert Sinners, an at-large delegate from Washington, D.C., urged Trump to support LGBTQ rights after claiming to be a "friend" to the community in the wake of the Pulse nightclub shooting.
Spicer claims the two parties struck a deal over the issue.
Promising the conservative "would be the most 'inclusive' candidate the Republican Party ever had," Trump's team told Sinners that Trump's "acceptance speech would acknowledge the LGBTQ community."
In return, Sinners "officially removed his name from the petition," Spicer writes.
The White House has not responded to requests for comment about Spicer's claims, but the president's record on LGBTQ rights perhaps speaks for itself. Since his inauguration in January 2017, Trump has consistently rolled back LGBTQ rights in nearly all aspects of public life — including employment, housing, education, and health care.
This includes an attempted ban on trans people serving openly in the military and a newly created office in the Department of Health and Human Services (HHS) that permits discrimination against LGBTQ people in the name of faith.
Image via Getty
Tags: News, Politics
Prominent Organization for Trans People Voluntarily Recognizes Workers' Union
BY Juwan J. Holmes
In Case You Forgot
It's the 10 Year Anniversary of "Joyful Noise", Just FYI
Past Imperfect
This Short Film Reveals What Gay Culture Lost After 9/11

redpajama_set_name: RedPajamaCommonCrawl


With plenty of coaches changing jobs across the country, many of those new jobs require a title change, too. Jim Mora did just that when he arrived at UCLA. Upon his arrival, Mora retained offensive line/recruiting coordinator coach Angus McClure but McClure's new role on the new UCLA staff would come with a twist. He would keep his recruiting coordinator role, but after coaching offensive line and tight ends at Sacramento State, Nebraska, Buffalo, among other places, as well as for five years in Westwood, McClure was asked to move to the defensive line.
"I've always thought good coaches are good coaches, and no matter where you put them, they're going to work hard to learn the techniques and they're going to make their players successful at that position," said Mora.
McClure proved Mora correct this fall. The Bruins' defense improved substantially from 2011 to 2012, jumping from 95th to 54th nationally in rushing defense and leaping Olympic gold medal triple jump levels in sacks (112th in 2011 to 7th in 2012) and tackles for loss (102nd to 15th) from year to year. McClure's coaching proved to be a major difference in UCLA's improvement from 6-8 a year ago to 9-4 with the Holiday Bowl still pending.
Mora's perspective provides evidence for four things: A) His eye for coaching talent, B) McClure's coaching ability and C) Evidence for assistant coaches tasked with changing positions and D) Head coaches considering asking assistant coaches to switch positions.


text:
1789, Venice, Ludovico Manin. Gold Zecchino Ducat Coin. (3.51gm!) PCGS MS-63
Denomination: Zecchino (Venetian Ducat) Condition. Certified and graded by PCGS as MS-63! Diameter: 21mm Weight: 3.51gm Material: Gold!
Obverse: Doge kneeling left, holding cruciform staff and being blessed by St. Legend: LUDOV MANIN S M VENET / DVX.
Reverse: Christ the Redeemer standing facing within mandorla of sixteen stars. Legend: SIT T XPE DAT Q TV REGIS ISTE DVCA. Ludovico Manin (May 14, 1725October 24, 1802) was the last Doge of Venice.
He governed Venice from March 9, 1789 to 1797 when he was forced to abdicate by general Napoleon Bonaparte. Manin was born on May 14, 1725, the eldest of five sons of Lodovico Alvise and Maria Basadonna, the great-granddaughter of a cardinal. He attended the University of Bologna. In 1787 he met Pope Pius VI.
He had married Elisabetta Grimani, receiving a dowry of 45,001 ducats. He was elected Doge of Venice on March 9, 1789, approximately one month before the start of the French Revolution, on the first ballot (the electoral assembly was composed of 41 members).
His traditional coronation ceremony required him to throw coins to the Venetians, which cost more than 458,197 Lira, less than a quarter of which was paid from the funds of the Republic of Venice, the rest coming out of his own pocket. By the year 1792, he had allowed the once great Venetian merchant fleet to decline to a mere 309 merchantmen.
When Napoleon invaded Italy, Venice, along with Genoa, did not initially join the coalition of Italian states formed in 1795, instead maintaining neutrality. On April 15, 1797, Jean-Andoche Junot gave the Doge an ultimatum which was not accepted. A secret addition to the Treaty of Leoben, signed on April 17, 1797, gave Veniceas well as Istria and Dalmatia to Austria. On April 25, 1797, the French fleet arrived at the Lido. Venetian cannons sank one of the ships, but did not succeed in repelling the invasion since the Venetian war fleet numbered only 4 galleys and 7 galliots.
The Doge surrendered on May 12, 1797 and left the Doge's Palace two days later. On May 16, French troops entered Piazza San Marco and the surrender contract was officially signed, submitting Venice to French rule, and incorporating it into the Kingdom of Italy. The item "1789, Venice, Ludovico Manin.) PCGS MS-63" is in sale since Tuesday, March 2, 2021. This item is in the category "Coins & Paper Money\Coins\ World\Europe\Italy, San Marino, Vatican\Italian States (up to 1861)".
The seller is "coinworldtv" and is located in Wien. This item can be shipped worldwide.
Grade: MS 63


Ted is a 13 year old Domestic Shorthair Cat. He has been awarded with this month's Braveheart Award as he has been very brave following his long hospital stay for treatment of Cat Flu.
Cat Flu can be passed from cat to cat easily if your cat isn't vaccinated. It is a lifelong condition which generally lies dormant until the cat is stressed or unwell when it flares up again. Sometimes the symptoms can be so severe that the cat cannot recover.
Ted was such a cuddly boy when he stayed with us and was a true gent.
We wish Ted all the best and glad he is making a speedy recovery.


ABOA's Job Posting Board is a placing of related jobs either within the province or elsewhere.
The rate for this service is $150.00 for non-members and $75.00 for those who are in good standing. This service can be used for those who are seeking employment and those who have employment.
All career opportunities without a closing date will be posted online for 30 calendar days.
Please Note: For Non-Members to post a job, please contact our Second Vice President.
Payment for postings by cheque made out to: Alberta Building Officials Association (mailed to the Treasurer, please see information at bottom of About Us page for mailing information).
The listing is to be sent to the Treasurer in a PDF format.
Your posting will remain in place until closing date, or if requested, will be removed prior to the closing date.
This is not a referral service.
Users are responsible to make their own contacts.


text:
90 Percent Hits
The Reservations
Mojo Reviews Challenge
2011 Digital Writings
100 for 2000
100 for 2000 – #71. The Shins – Wincing the Night Away
To end another wonderful decade of great music, I'm going to write about ten albums from each of the last ten years, that are either great, or hold some sort of personal significance. A musical kiss off to 00s.
2007 – #1. The Shins – Wincing the Night Away
(Sub Pop)
The Shins' Wincing the Night Away. I feel like that's all I have to say to explain how important this album is to me. Because I have such strong feelings about this record. This mix of anxiety, excitement, love, sadness, sense of self, poetry, transcendence and so much more. And when I mix those feelings into a soup and try to describe them, all I can say is the Shins' Wincing the Night Away. This was my album of 2007.
I listened to this album a hell of a lot. The film clip for these songs in my head is London. Just walking around. If you walk along Kensington High Street near Royal Albert Hall, it's an open sky. And the opening notes of Sleeping Lessons, at dusk, sounded like someone turning the stars on in the northern sky, one by one. This album got me through the winter and carried me through several years, a hell of a lot of Shins gigs and even last June, in New York, where I was lucky again, and saw them play with a new line-up.
Something about the open-ness of the lyrics that allows one to fall into their music completely. Well, it happens to me at least. It's like a new pair of shoes that you put on immediately, and then wear all the time. The two bittersweet songs directly about girls – Girl Sailor and Turn On Me – shades of every girl I've ever known are hidden in those songs.
After Chutes Too Narrow, and album I loved so much, I was cautious about this new one. What if it wasn't as good? But if anything, it's better. And the weirder tracks that initially seemed cold and alien to me, and now amongst my favourites. Four years later, my favourite track is Red Rabbits, one of my least favourites to begin with. It will change again in six months I'm sure.
I loved this band all out of proportion. They are my band of the 00s. Their impact on me goes beyond quenching my musical thirsts. It's wrapped up on how I live my life. As age continues to call, and blind passion fades, I wonder if I'll ever feel this way about a band again. I hope I do.
I have danced to this record. I have moped to this record. I have loved to this record. I have been heartbroken with this record. I have lived a wonderful four years, with this record. And having said all that, any critical assessment on the music will just fall flat. I can't be critical with this. I have chosen a side and that side is the Shins. So you can find that stuff elsewhere. The record got great reviews. I'm sure they wont be tough to find.
100for2000, The Shins
« Tuesday Tunes: The Hot Rats – (You've Gotta) Fight For Your Right (To Party!)
100 for 2000 – #72. Wilco – Sky Blue Sky »
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text:
/* tslint:disable */
/* eslint-disable */

import { ConcreteRequest } from "relay-runtime";
export type FollowArtistInput = {
    artistID: string;
    clientMutationId?: string | null;
    unfollow?: boolean | null;
};
export type PopularArtistsFollowArtistMutationVariables = {
    input: FollowArtistInput;
    excludedArtistIds: Array<string | null>;
};
export type PopularArtistsFollowArtistMutationResponse = {
    readonly followArtist: {
        readonly popular_artists: ReadonlyArray<{
            readonly slug: string;
            readonly internalID: string;
            readonly id: string;
            readonly name: string | null;
            readonly image: {
                readonly cropped: {
                    readonly url: string;
                } | null;
            } | null;
        } | null> | null;
        readonly artist: {
            readonly id: string;
            readonly related: {
                readonly suggestedConnection: {
                    readonly edges: ReadonlyArray<{
                        readonly node: {
                            readonly slug: string;
                            readonly internalID: string;
                            readonly id: string;
                            readonly name: string | null;
                            readonly image: {
                                readonly cropped: {
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                    } | null> | null;
                } | null;
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        } | null;
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};
export type PopularArtistsFollowArtistMutation = {
    readonly response: PopularArtistsFollowArtistMutationResponse;
    readonly variables: PopularArtistsFollowArtistMutationVariables;
};

/*
mutation PopularArtistsFollowArtistMutation(
  $input: FollowArtistInput!
  $excludedArtistIds: [String]!
) {
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      slug
      internalID
      id
      name
      image {
        cropped(width: 100, height: 100) {
          url
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    }
    artist {
      id
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            node {
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              internalID
              id
              name
              image {
                cropped(width: 100, height: 100) {
                  url
                }
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            }
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}
*/

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    "concreteType": "FollowArtistPayload",
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return {
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    "argumentDefinitions": (v0/*: any*/),
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  "kind": "Request",
  "operation": {
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    "name": "PopularArtistsFollowArtistMutation",
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  "params": {
    "id": null,
    "metadata": {},
    "name": "PopularArtistsFollowArtistMutation",
    "operationKind": "mutation",
    "text": "mutation PopularArtistsFollowArtistMutation(\n  $input: FollowArtistInput!\n  $excludedArtistIds: [String]!\n) {\n  followArtist(input: $input) {\n    popular_artists: popularArtists(size: 1, excludeFollowedArtists: true, excludeArtistIDs: $excludedArtistIds) {\n      slug\n      internalID\n      id\n      name\n      image {\n        cropped(width: 100, height: 100) {\n          url\n        }\n      }\n    }\n    artist {\n      id\n      related {\n        suggestedConnection(first: 1, excludeFollowedArtists: true, excludeArtistIDs: $excludedArtistIds) {\n          edges {\n            node {\n              slug\n              internalID\n              id\n              name\n              image {\n                cropped(width: 100, height: 100) {\n                  url\n                }\n              }\n            }\n          }\n        }\n      }\n    }\n  }\n}\n"
  }
};
})();
(node as any).hash = '54f547a49eae7ac8dfae6f80dcb54e37';
export default node;

redpajama_set_name: RedPajamaGithub


With all the hubbub around budgets and shutdowns, we missed an important story. A few weeks back, a prominent Maine politician got thumped by our nation's highest court.
No, not Paul LePage. Or Janet Mills. Or Angus King.
His name? James G. Blaine.
For those who may not have delved deeply into Maine political history, a bit of context is in order. Blaine was born a Pennsylvanian. He became a professor of math and ancient languages in Kentucky. Then, in a story often repeated today, he met someone, fell in love, and got married. His wife was a Mainer; Mainers can be stubborn. So when the time came to start their life together, the call of the Pine Tree State was strong; they moved back to her home.
Crossing the Piscataqua, Mr. Blaine became an editor and owner of the Kennebec Journal. He leapt from the pages of print into the political arena. Augusta voters sent him to the State House, and then Maine voters sent him to Washington. He went on to have an illustrious career: speaker of the U.S. House, United States senator, Secretary of State (twice), and major party nominee for president.
These were laws or state constitutional amendments passed with "the will of the people" in a bigoted, popular uprising. The late 1800s saw significant Catholic immigration to the United States from nations like Italy and Ireland. These communities often built schools and churches as pillars of their community; the Blaine Amendments sought to prohibit those (Catholic) educational institutions from ever receiving public funds.
Fast forward to today. On June 26, the Supreme Court voted 7-2 — with Justices Elena Kagan and Stephen Breyer joining the majority — to strike down part of Missouri's Blaine Amendment. That case dealt with a preschool affiliated with a Lutheran congregation and a grant program Missouri had established for organizations to renovate playgrounds and provide modern, recycled rubber ground covering.
The preschool applied for a grant and was denied. Not for a lack of need, or lack of available funds, or because of missing some administrative deadline. Instead, they were denied because they had an affiliation with a Lutheran ministry, as required by the Blaine Amendment, even though the preschool let the public use the playground; the benefits of the new covering weren't limited to the children of churchgoers.
In its ruling, the court was clear that this was limited to the particular facts at issue. However, the underlying principle seems obvious: governments may not show preference for religious institutions, but neither may they discriminate against them for merely being religious.
That concept should cause the Maine Legislature to take at look at our own Blaine Amendment. There are some towns in Maine that do not have public schools and are not part of SADs or RSUs. Instead, they pay state-regulated tuition to send their students to other schools. Those "other schools" may be public or private. But, because of the Blaine Amendment, they cannot have any affiliation with a religious institution.
So, families in Raymond have numerous choices on which high school their students should attend. It could be Windham or Westbrook. It might be North Yarmouth Academy or Waynflete. But it can't be Cheverus or Saint Dom's. The legacy of anti-Catholicism continues.
Yet with the Supreme Court's ruling, that legacy and its law may be unconstitutional.
As education reform continues to be a critical issue for our state — be it funding, or accountability, or voluntary cooperation — it is worth looking at our statute books to see whether the memory of James G. Blaine is unconstitutionally holding us back. If it is, then it may be time for that legacy to fade away as well.
But we can keep the Blaine House.


text:
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Food additives permitted in feed and drinking water of animals or for the treatment of foodproducing animals. Propcrt, the accomplished organist and private stability tutor at St.
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Notice of filing of petitions for food additives Yolk amprolium levels produced by giving chickens amprolium in feed or water. We preferred implant this much shortage to any delay beyond our uniform day The Kansas State Medical Society will hold its next annual meeting in Representative Hall, Topeka, will be passed over the railroads for one full fare going and one-third fare returning. The drug was well tolerated in five patients with cardiac decompensation prior to its administration. Action of potatoe peel extracts in modifying Changes in fatty acid composition of Culex Alpha-farnesene, Dufour's gland secretion in the Biochemical homology between crystal and spore protein of Bacillus thuringiensis. In short, the pock of chicken pox may be observed in every cancer stage of its development within a hand's space.
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Barbosa, of the Lisbon School wikipedia of Medicine and Surgery, has been delegated by the Portuguese Administration. Bradford: I side did not have the pleasure of hearing Dr.


text:
Why is Obama Keeping His Meetings With Health Care Execs SECRET?
by Jeff Dunetz | Jul 22, 2009 | Other
When Vice-President Dick Cheney had private meetings with Oil Company executives (the National Energy Policy Development Group) to help him make recommendations about energy policy, all hell broke loose, Congress even had hearings about the matter, in the end the meetings were kept secret and congress complained:
Sen. Frank Lautenberg (D-N.J.), who posed the question about the task force, said he will ask the Justice Department today to investigate. "The White House went to great lengths to keep these meetings secret, and now oil executives may be lying to Congress about their role in the Cheney task force," Lautenberg said. Source Wash Post
Rep. Henry A. Waxman (D-Calif.), chairman of the House Oversight and Government Reform Committee, who unsuccessfully pushed for details of the meetings, said it is "ridiculous" that it has taken six years to see who attended the meetings. He described the energy task force as an early indicator of "how secretively Vice President Cheney wanted to act." Waxman said he was not surprised to see the prevalence of energy industry groups on the list of meetings. "Six years later, we see we lost an opportunity to become less dependent on importing oil, on using fossil fuels, which have been a threat to our national security and the well-being of the planet," he said. Source Wash Post
The purpose and content of these meeting became the target of congress, liberals and there was even a "truther" movement that said these meetings were really brainstorming sessions about how to declare war on Iraq.
Eight years after those Cheney meeting the supposedly transparent Obama Administration is doing the exact same thing. President Obama and VP Biden have been meeting and negotiating with Health Care industry execs and keeping those names and agenda's secret.
Citizens for Responsibility and Ethics in Washington (CREW) filed a Freedom of Information Act request with the Secret Service seeking records of visits to the White House by top health care executives. The group wants to learn the degree of influence these executives have had, or attempted to have, on the president and his administration in crafting Obamacare. The Administration refused.
That Goes against some of Obama's election promises where he called for transparency:
Shine the Light on Washington Lobbying
Shine the Light on Federal Contracts, Tax Breaks and Earmarks
Bring Americans Back into their Government
Free the Executive Branch from Special Interest Influence
It also goes against what the President said during a January 2008 Democratic Debate in South Carolina. Obama promised the reform of health care including the negotiations will be open in a public setting, and not behind closed doors. In fact he said they needed to be open because that's why Hillarycare was defeated.
The President's secrecy points to the continuing disparity between his campaign promises and his actions. It also shows the difference in press coverage between the two administrations.
It is interesting that VP Cheney had his meetings in order to come up with a recommendation for congress. Obama is having his meetings to influence the bill while it is being drafted by the legislature in an attempt to have the industry leaders help craft the bill. The makes the President's broken transparency promise and his rush to a bill even more disturbing.
Interestingly it took the President six months to pick a dog, but he wants congress to draft, debate and pass health care legislation in 4 weeks.
How the Democratic Netroots Died (Bill Scher/Politico) memeorandum
MEANWHILE, BACK IN ANARCHIC SOMALIA: The Global War on Terror continues — because the terrorists' w… Instapundit Austin Bay
New modeling study warns of climate doom by 2050! Study seeks to scare public to prompt 'unified action across all sectors of society' Marc Morano
Big Tech Denies Leftwing Bias During Hearings as They Censor and Demonetize the Right IOTW Report BFH


text:
__author__ ="Yuriy Jurayev"

name = input ("What is your name?")
print("This is", name)
if name == "Dinara":
    print("She is automation tester")
if name == "Baha":
    print("He is functional tester")
if name == "Yuriy":
    print("He is database solution architector")
if name == "Aigo":
    print("Call her Aigo just Aigo")

# запустить код и ввести свое имя с клавиатуры


From Oak Harbor go north on Route 19 for 6 miles to Route 2. Turn west and drive 3 miles to the Refuge entrance.
The main division of the ONWR complex has 4,683 acres managed by the US Fish and Wildlife Service from a headquarters building located adjacent to a public parking lot located at the end of the entrance road from Ohio Route 2. This area has nine miles of improved stone-base public trails. A kiosk in the parking lot has maps and bird checklists. Walk north on the trail from the parking lot and you will eventually reach Crane Creek and its estuary. Ducks, shorebirds, marsh birds, wading birds and some perching birds can be viewed in the impoundments along the way. The Crane Creek estuary is the best place to see both adult and immature Bald Eagles. Although woodlands are scarce there are two woodlots that provide warblers, vireos and other perching birds during migration. There are grasslands accessible between the parking lot and Route 2, which can provide members of the blackbird and sparrow families. A newer trail runs east/west and connects ONWR with the Magee Marsh causeway. Look for it on the east side of the driveway to the headquarters building.
Sunrise to sunset throughout the year. Headquarters and bookstore open Monday through Friday 8:00 am to 4:00 pm. The bookstore is operated by the ONWRA also has gifts and toys.
The main parking lot is at the end of the entrance road off of Route 2.
There are no fees. A permit (educational/scientific only) is needed for closed areas including West Sister Island.
Chemical toilets are located at the main parking lot.
Blackberry Corners located at the corner of SR 579 and Elliston Road.
There are two good ways of entering closed areas legally without a permit. 1. Attend the monthly bird survey on the first Sunday of every month at 8:00 a.m. starting from the Refuge main parking lot. 2. Attend the monthly Refuge auto tour through the closed areas. See the ONWRA website for schedule.
Magee Marsh WA adjoins OWNR on the east. Mallard Club Marsh WA, Metzger Marsh, and Maumee Bay SP are all to the west.
Northern Shrikes, Tundra Swans, Snow Geese, Bald Eagles.
Ducks (including Eurasian Wigeons), Snowy Egrets, Little Blue Herons, Bald Eagles, migrating raptors, marsh birds.
Common Moorhens, Common/Black Terns, Snowy Egrets, Bald Eagles, shorebirds, bitterns.
Bald Eagles, most duck species, shorebirds.


Insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Advanced Micro Devices Inc (AMD) since 2005 are illustrated in Table 1 and Table 2. Table 1 shows the monthly insider trading data of Advanced Micro Devices Inc since year 2005. Table 2 shows the detailed insider transactions of Advanced Micro Devices Inc since 2005. The reporting company's ticker symbol is AMD. The reporting company's CIK number is 2488.
The total value of stock buying since 2005 is $5,754,869.
The total value of stock sales since 2005 is $21,024,002,131,370,140.
The total value of stock option exercises since 2005 is $43,933,474.
Table 1. Monthly summaries of insider stock purchases, sales, and option exercises for Advanced Micro Devices Inc (AMD).
Insider trading activities including stock purchases, stock sales, and option exercises of AMD listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Advanced Micro Devices Inc (symbol AMD, CIK number 2488) see the Securities and Exchange Commission (SEC) website.


Class projects as publishable research?
Have you thought of collecting real, publishable, data as a part of lab that you've taught? Specifically, is it workable to use a single lab activity, conducted over multiple sections over multiple years, to build a dataset to ask a pending research question?
It sounds like a workable idea, which could be good for students, good for the professor, and good for Science. But I've never gotten it to work, despite reasonably-sized ambitions.
Students learn more about science when they're doing original projects that don't have a predetermined outcome.
If students are doing actual research as a part of their classes, this can result in more engagement. It's harder to engage students when you already know the answer, and you're asking students to just discover the same answer that everybody else has found.
If it's my university, this practice would get prized by administration as one of the ten official High Impact Practices. It'd look good as part of the documentation in a tenure/promotion file.
If you are looking to conduct a project that involves long-term data, then the opportunity to collect information year after year can result in a cool and useful dataset that you otherwise wouldn't be collecting independently.
There were often inconsistencies in the collection of data from group to group, section to section, and year to year — not all of which can be adequately tracked.
Even when collected under identical protocols, it's really hard to feel confident in the quality of the data.
I found the activities were *not* engaging, because if the students exercised the latitude to adapt the experiment, then their data would not be able to be used as part of a broader project.
If the students are learning about the process of science, that means that they need to be able to develop their own questions. If the professor designs an experiment in which the students aren't making decisions about the question, experimental design, or methods, then the students are being deprived of an opportunity to learn.
From the student perspective, this is a cookbook lab. And if the research is being done well, then the actual conduct of the experiment should feel cookbook, too. You could minimize this effect by having students add their data to the data collected from previous years, which definitely lets them feel like a part of an inquiry-based project, but ultimately this approach makes the students' role as data-collecting machine, and not a designer of experiments. This isn't a crime — and many labs are run with rote protocols — but if students can analyze data from an experiment that they designed themselves, they'll learn even more.
I think this kind of approach might get budding PIs off on the wrong foot. Because I'm betting this strategy is often appealing to newish faculty who are still finding their feet at teaching-centered universities, then they might be investing effort into a research avenue that might not pay off — that is, if the strategy isn't workable.
I don't think there's anything wrong with the philosophy of being efficient with one's time — to collect research data while teaching. However, I think that it's rare that the major objectives of a laboratory course gel enough with the requirements of a publishable project. I'm sure in some fields, and some subfields, it might work more than others. I don't want to compromise the value of a laboratory for the purpose of collecting publishable data, even if the students end up as authors. I'd rather use the lab for its traditional purpose, in this particular situation.
If the entire semester is designed around a single collaborative project that might get published, then that sounds mighty cool, but it's nothing I'm planning to tackle anytime soon. As for the notion of using data from lab activities to do scholarship on the science of teaching and learning? That's very apt, if that's what floats your boat.
But it's been quite a while since I've attempted to use undergraduate teaching assignments to collect publishable data. If any you've gotten this to work, I'd love to hear more about it.
This entry was tagged class projects, laboratories, research strategies, undergraduate research.
When I teach plant ecology, I feel it is a necessity to collect "real" data in the field at each site rather than just go "look, see, identify". They learned the plants easier if they have to "shake hands" with them collecting data. I never imagined the data to be publishable but they are responsible (each team assigned one of maybe 10 data sets that they helped collect the data) to write up a research report on the class data in the form of a primary paper. In hind site, perhaps after 30 years of visiting the same sites I might have had a data set on long term changes…but I do not trust the student data that much. My labs are about giving the students an understanding of the science of plant ecology. My students mostly identify as pre-meds. My role then is to make them responsible stewards of the natural world. About 4 of my students in 30 years have gone on to graduate school in ecology.
Hi Terry – the class projects that have resulted in co-publications (or ongoing data-sets) with students have mainly been centered on our Tenerife field course where I have a lot more control over what the students do and how they collect the data. It's important to make any such exercises simple and straightforward, and fairly fool proof data collection, e.g. measurements of plant size using strict criteria.
Care needs to be taken over data quality, of course, but once you get a feel for a system it's usually easy to see where errors have occurred and remove the data.
I've tried using protist microcosm experiments several times as class projects in our upper level population ecology class, with the idea that they'd be publishable (or at least useful pilot experiments) if they worked. It only worked once (I got useful pilot data), in part for some of the reasons you identify and in part for reasons that are unique to microcosms.
On the pedagogical side, I found that students did like doing real research rather than a cookbook exercise that was supposed to come out a particular way. Even if they hadn't gotten to choose the question and design the experiment (I talked with them as a group about the process of choosing the question, the pros and cons of different experimental designs, etc.). The main risk was that the experiment wouldn't work in the sense of generating interpretable data. When that happened, the students struggled to analyze the data, and writing it up was a less useful learning exercise for them.
At LSU, we've actually had great luck with course-based undergraduate research experiences with a variety of different research projects. In fact, several of the projects have generated publishable data. We're in the process of writing up a manuscript with suggested strategies to increase the success of such projects.
In my undergrad genetics course, all students were required to do independent projects in the lab, either singly or in pairs. Students came up with their questions, designed their experiments, collected their data, and wrote a paper. Mine ended up getting published. The majority of the projects didn't really work out, but students still learned a ton. And I think it's reasonable to expect 90% of undergrad projects to not generate useful data.
As for the prof picking the research question: you might look into some of the citizen science projects that have yielded useful data.
One of the best examples I have seen of published student-collected data is from Ben Blonder and middle-school students. True, these types of projects are more like citizen science projects in the sense that the participant is simply collecting data and not designing the experiment on their own or writing up the results.
BUT these data-collecting projects demonstrate how accessible science can be (and that publishable science can be done with materials around your house). This can be quite empowering and also humanizes science.
So I agree that student-led experimental designs may not always work smoothly in a semester long time-frame, but I do see great value in guided data-collection type projects.
Not quite the sort of thing you're thinking of, but I have it on good authority that Hairston et al. 1968 Ecology (a microcosm experiment on diversity-stability relationships, with an all-star author list including John Vandermeer) was a graduate class project. The way I heard the story is that a bunch of grad students went to Nelson Hairston Sr. and said "We don't want to take your graduate course, we want to do this experiment instead", and Nelson said ok.
Graduate students really do like this setup, though! For example, in a data analysis class I recently took, we were tasked with obtaining a public (or at least obtainable) dataset and analyzing it, as opposed to a canned dataset. Mine and a labmate's project led to a collaboration which recently got RA funding for the labmate, and I know at least another group who is trying to get their analysis published. There's boatloads of underutilized data out there begging to be published, which is good for students (provides motivation and creates a higher quality project), the course (so it feels useful and not like a distraction from "real work"), for the underfunded agencies producing the data, and for Science. This was a data analysis class, and I imagine it's harder to get grad students to collect data (in fact this would likely go over very poorly), but I'd encourage other stats classes to use this model.
Great discussion! I wonder if the discipline isn't a major factor in whether working towards publishable data enhances or detracts from the student experience. Maybe field ecology and some aspects of computation biology lend themselves better to a publishable outcome than something like plant physiology or biochemistry – what do you think?
I feel much the same was as you, and have now given up on expecting publications from undergraduate work. I also found that starting with that objective undermined my relationship with the students. If I gave them something that I thought was a nailed-on paper, it implied that a lot of time and mental effort had already been invested to plan it carefully. They probably felt additional pressure, and the disappointment when it didn't work perhaps made me feel more critical of their efforts than was reasonable.
I have published with undergraduates — and am preparing a couple more manuscripts this summer — but these have been serendipitous. The coincidence of a strong student (or group) and a project that works as planned is not something you can or should anticipate.
One thing that concerns me is that I've seen a number of job ads over recent years that state 'We expect you to conduct your research through undergraduate students' or something similar, and the same sentiment expressed by applicants in their teaching philosophy statements. I think this is dangerous and sets people up to fail. A previous commentator said that 90% of student projects don't generate publishable data. If they're getting 10% that is (and worth the effort of publishing) then they're doing a lot better than me.
I agree with Markus. I teach at a small college and there is great pressure to include students in research (in all disciplines). Faculty with NSF grants here have that pressure doubled since NSF expects UG involvement in their projects. Students rarely have the time to commit to a project that has potential for publication or see the project to its end. The successful outcome of a publication with students involved is based on multiple years of students contributing small steps to a bigger question. The college is happy there are students names on the publication and the faculty is happy that they have a publication and can hope for continued grant support. Most of our students want "research" on their resume for medical school….very few are thinking of a science graduate school path.
Just to clarify – I do work with undergraduates heavily for research. They are the engine of my research program and they generate most of the data. I don't spend the entire summer in the rainforest, but they do. They own their own projects, as much as they would like to, and their development of researchers is a big priority for me. But I have a different student population than a lot of other small teaching institutions, which may not have as many students who are not interested in grad school, or have students with stronger economic prospects outside that option.
That said, should faculty be expected to mentor undergraduate researchers? I don't think so, not necessarily, unless that's an explicit part of the workload. That's a whole other issue.
I've taught a summer Collaborative Research in Atmospheric Sciences course at the University of Georgia four times (2006, 2009, 2011, 2013). The course satisfies a research/internship requirement for our Atmospheric Sciences Program at UGA. The class is usually composed of about 80% undergraduates, and the students work together in teams rather than one-on-one with the researcher, which is the primary model for undergraduate research at UGA. As a graduate student and a professor, I have never found the one-on-one model to work very well for me. This personal preference, combined with the tendency for undergraduates to be more team-oriented and gregarious than the stereotypical locked-away-in-the-lab-by-himself researcher, encouraged me to try a collaborative model starting in 2006.
The course begin by discussing the nature of research itself, and then moves into actual research on a topic that I picked that is appealing to undergraduates and deals with an unsolved problem in our field (anything from aviation turbulence to precipitation forecasts to windstorms).
We usually don't finish a project during the eight-week summer term; at best, we usually get through data collection and some analysis. Students who stick with the project after the class ends, all the way through creation and submission and revision of a journal article, receive co-authorship. (I also did one very similar project that was not connected to a class, on tornado debris.) Very roughly, about 50% of the undergraduates stick it out all the way to co-authorship.
So far, these efforts have led to 8 articles or book chapters published or in review at some of the top journals in my discipline, including the Bulletin of the American Meteorological Society (#1 impact factor in my discipline) and the Journal of Climate (#2 impact factor). A total of 43 current or former students have been co-authors on these eight publications, including 25 students who were undergraduates at the time the research was done. The tornado debris project became international news, appearing in over 450 newspapers worldwide, and was featured in a two-minute piece on NBC Nightly News.
I'll be teaching this course again this summer with approximately 10 students, including 9 undergraduates.
I readily acknowledge that the most glaring weakness of this course is the lack of time and background for the students to have the Eureka! moment of choosing and exploring a topic of their own. However, I think nearly all of the participants would say that these research seminars have been beneficial to them, even if they didn't go on to graduate school. I try to make up for this weakness by addressing topics in creativity and creative thinking at the beginning of the course. During the 2013 seminar, the director of UGA's Torrance Center for Creativity and Talent Development (named for the world pioneer in creativity research, the late UGA professor Paul Torrance) spoke to the class, and we did some in-class exercises in creative thinking.
During the summer 2015 seminar, I will be collaborating with a famed researcher from another university (who alerted me to this post) on a project we have wanted to pursue but haven't had time on our own to finish. The students this summer will thus be in a very similar situation to the one that new graduate students often encounter: joining a project 'already in progress' and helping to complete it.
I should note that no external funding has supported this effort. UGA has partly supported one of the seminars with a Summer Innovative Instruction internal grant.
Oddly, I have had more success to date publishing research with these summer undergraduate/graduate student classes than with my own M.S. and Ph.D. students. M.S. students, in particular, tend to have just enough time and funding to finish the research, but then take a job elsewhere and leave the write-up to me. I have a teaching-intensive position at UGA and find it very difficult to go back to a student's thesis to revamp it for publication amid all my other responsibilities (although doing theses in article form is helping). The guilt factor of letting an entire class down on a project is more compelling to me than writing up a thesis for publication on behalf of a former graduate student who shows no interest in doing it. Maybe I'm just not a very good graduate advisor.
I hope that these experiences are useful to others.
John, it sounds like the way you run this class is the way I run my research program, except for the 'course' part.
Very interesting post, I appreciated the balanced presentation regarding undergraduate research in the classroom. Having similar experiences with this approach, I'm now using the Research Skill Development Framework (RSD) http://www.adelaide.edu.au/rsd/ to better align my learning objectives with the research activities they are doing in the class. It has been very helpful for me to re-evaluate the purpose and assess the outcomes of research in the classroom.
Pingback: Guidelines for Class Projects as Publishable Research | The Liberal Arts Ecologists | Small Universities. Big Ecology.
I've been a member/collaborator since it's inception and great stuff is coming out of it.


Mr. Wing Keong Siew has been a director of the company since May 2008. Mr. Siew was appointed by Flagship Desun Shares Co., Limited, one of the holders of the company's series A redeemable convertible preferred shares. He founded Hupomone Capital Partners in 2003. Mr. Siew was president of H&Q Asia Pacific China and Hong Kong from 1998 to 2003 and a general manager of Fairchild Systems for Asia, managing director of Mentor Graphics Asia Pacific and managing director of Compaq Computer Corporation from January 1988 to September 1988. In 1995, he formed a joint venture with UBS AG to raise a China Private Equity Fund. He worked as senior vice president of H&Q Singapore from 1989 to 1995. Mr. Siew received his bachelor's degree in electrical and electronics engineering from Singapore University in 1975 and his presidential/key executive MBA from Pepperdine University in 1999.


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DIAA National Championship Preview
View All 2019 USA Rugby Fall College Championships
Dec 5, 2019Alex Rees
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So different, yet so alike are Western Michigan and Iowa Central Community College.
The two teams competing in this Sunday's National Championship contrast in many ways, but what ties them together is their love for the game and their respect for one another.
Watch the DIAA National Title this Sunday LIVE on FloRugby!
How are they different?
Western Michigan is your more traditional collegiate rugby side. It's a club sport, where the players pay their club dues, and the coaches volunteer their own time and money to be apart of it all.
Founded in 1990, Western Michigan's rugby club has built up a sizable alumni base, and the club is healthy with tradition and outside support.
A four-year, 24,000 student institution, WMU is able to pull from a big number of kids on campus, and then able to keep them around for a while. They find a love for the club that encourages them to continue giving back even after they've graduated.
Iowa Central, on the other hand, is a varsity, school-sponsored program that is able to provide scholarship opportunities for its athletes (though in fairness the scholarships aren't very big.)
The school's rugby program was only founded in 2014, after one of the school's employees, Brent Nelson, suggested they build a rugby team to help the school with enrollment.
At the time, the school's athletic director thought Nelson was joking; he never really believed the school would put together a legitimate varsity rugby side.
Fast-forward five years later and Iowa Central is one of the best rugby clubs in the nation, as well as the program that, in the athletic director's words, does the most on and around campus to help out and assist others with anything they need.
As a two-year institution, with just 6,000 students, Iowa Central has to build its roster almost entirely through recruiting.
That, however, is an aspect of the game that coach Nelson loves. He puts a massive amount of time into building relationships with high school players and parents to try and pull them to Dodge City, Iowa.
How are they similar?
Aside from both being top quality sides, Western Michigan and Iowa Central have shared some similar experiences over the past few years.
Each have found themselves on the cusp of a National Title in recent times, but have not quite been able to get over the hump.
Two years ago, Western Michigan reached the DIAA quarterfinals, but were defeated by Kentucky. Last year, they went a step further into the semifinals, but narrowly lost in a mud-bowl to St. Joseph's.
Later that spring, they got all the way to DIAA 7s National Championship game, only to be defeated by Lindenwood-Belleville.
In 2019, they once again reached the 15s semifinal, and this time avenged that loss to St. Joe's, taking the Warhawks down with a ruthless 42-19 victory.
Iowa Central has experienced a meteoric rise to the top, reaching its first DIAA final in just its fifth year of existence.
They started as an NSCRO program back in 2014, and eventually won the championship at that level, prompting them to move up into DII.
Last year, they made it all the way to the DII semifinals, where they were favorites to go on and win the whole thing. However, they were met by an NC State squad that was simply on fire.
Down they went, and although they defeated a really strong Queens side in the third place match, they left feeling disappointed not to be playing for the title.
Then in the spring, Iowa Central moved into 7s and, following a torrent qualifying campaign, were the favorites to go on win 7s nationals.
But again, NC State went ahead and crashed the party in the semifinals, erasing a 15-0 lead with four minutes to play to move on to the final, which they won. Iowa once again settled for third.
And here we are
So now, seven months and five heartbreaks later, both teams are as eager as it gets to finally lift the ultimate prize.
Each team is more than deserving of the trophy, but only one can grab it.
Western Michigan were in scintillating form in their quarterfinal and semifinal fixtures, taking down a very good Tennessee side, 38-22, in addition to the aforementioned St. Joseph's revenge game.
They have also lost just one game all season, a last-second defeat in the MAC Championship to Bowling Green State, the defending National Champs, whom WMU had already beaten this season.
Iowa Centra actually managed to handle Bowling Green fairly easily in their semifinal two weeks ago, taking down the Falcons 25-5 with a staunch defensive effort.
Before that though, the Tritons had to use a 75th minute try to squeak past a hugely physical Virginia Tech team in the quarterfinals.
So, both teams have beaten Bowling Green State, and both teams looked really good a couple of weeks ago.
Each side is extremely balanced, though in slightly different ways.
Western Michigan is a team full of swiss-army knives who can do a number of things and play a number of positions. If someone goes down, they have long list of players who can switch positions and provide cover.
Iowa Central more-or-less have players that are specifically geared towards certain roles, but from #1 to #23, they are all very good, meaning there are threats all around the park.
At this point, calling a winner is a toss-up. It will come down to who makes fewer errors, who responds better to adversity, and who seizes opportunities when they present themselves.
It's going to be a wonderful contest, and will be a pleasure to watch two classy, passionate teams duke it out for DIAA supremacy.
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You could be forgiven for thinking that the Northern hemisphere teams decided to play another Six Nations tournament in 2020, and added Georgia, perhaps on a trial basis. But no!
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England Prevails As Autumn Nations Cup Champs
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It was supposed to be a cakewalk. It was supposed to be business as usual for Eddie Jones' team in front of 2,000 spectators at Twickenham.
How to Watch Autumn Nations Cup: Wales vs Italy
Italy and Wales will face off for fifth place as they look to finish off their Autumn Nations Cup run with a win.
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Both teams had some decent showings in pool play. Ireland's lone loss came to championship contender England in the second round in a hard fought contest. They will look to finish out the Autumn Nations Cup on a good note with a win over Scotland.
How to Watch England vs France In Autumn Nations Cup Championship
Dec 1, 2020FloRugby Staff
England and France will be looking to stay flawless at the Autumn Nations Cup as they meet with the title on the on line.
Autumn Nations Cup Notebook: Stage Is Set For Massive Title Bout
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Nov 30, 2020Alex Rees
Round 3 was highlighted most by the efforts of the Georgians, who pushed Ireland for 80 minutes in Dublin.
England Looking To Stay Perfect Against Wales
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England has been rolling.