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CIPE | Corrosive Capital
Resources, News & Press
Center for International Private Enterprise
CIPE Corrosive Capital Report Highlighted in Fox News Editorial: How China uses "corrosive capital" to undermine the rule of law and threaten democracy.
CIPE Report on "Corrosive Capital" Cited in The Hill: Corrosive capital's influence in Russia & the importance of closing the governance loopholes that enable it.
Corrosive Capital
Promoting accountability, transparency, and market orientation for resilient economies that benefit everyone.
Latest Resources, News & Press Posts
Stay up to date on the latest resources, news and press around corrosive capital and its impact throughout the world.
Helsinki Briefing: It's All About the Money – Corruption as a Brake on Balkan Recovery
December 5, 2019 | Martina Hrvolova and partners from the Balkans present statements at a briefing hosted by the U.S. Helsinki Commission on Capitol Hill, on December 3rd 2019.
CIPE Report on "Corrosive Capital" Cited in The Hill
September 23, 2019 | Corrosive capital's influence in Russia & the importance of closing the governance loopholes that enable it.
Building a Market for Everyone: How Emerging Markets Can Attract Constructive Capital and Foster Inclusive Growth
November 26, 2019 | In the past 30 years, the world has seen remarkable growth in investments across borders and international supply chains.
Corrosive capital initiative
By addressing the global challenge of corrosive capital through programs tailored to various contexts, CIPE empowers local stakeholders to advance democratic and market-oriented principles and institutions. Our wealth of knowledge allows for significant cross-fertilization of ideas and contributes to growing global awareness and understanding of corrosive capital.
A high influx of any capital leads to an increased risk of corruption. This is especially the case with corrosive capital, which originates in authoritarian regimes. It is capital, either state or private, that lacks transparency, accountability, and market orientation. Corrosive capital exploits and exacerbates governance gaps to influence economic and political developments in recipient countries.
To make countries more resilient to the effects of corrosive capital, CIPE's civil society partners map corrosive capital's impact on critical economic sectors of their countries. With input from other affected stakeholders, partners propose necessary regulatory and institutional reforms.
In the Western Balkans, the relevant public institutions show interest in addressing the threat of corrosive capital
Solutions proposed by CIPE partners in the Balkans draw on the input of stakeholders both from the public and private sectors. The public engages with the information distributed by CIPE and its partners.
Tax evasion is one of the ways to move around corrosive capital. Montenegro's tax system and reliance on foreign capital and tourism make it vulnerable to geopolitical tensions. A CIPE partner collaborates with the Tax Administration to strengthen its resilience and improve tax collection.
In North Macedonia, CIPE's partner assists the Directorate for Technological Industrial Development Zones to ensure that investment incentives benefit the country's economic development generally rather than individual companies.
Public procurement accounts for a substantial part of state budgets. Therefore, CIPE's partner in Bosnia and Herzegovina and the Public Procurement Agency seek to identify ways to carry out procurement effectively and free from external influence.
In a broad effort encompassing nine Asian countries, CIPE is creating local task forces to monitor public procurement
Public procurement is a leading avenue by which corrosive capital enters Asian markets. To empower the in-country expert task forces to scrutinize public works projects that became the problem, CIPE is building partner capacity to analyze them.
Through a series of case studies documenting how corrosive capital co-opts public works projects, CIPE partners raise public awareness of the issue, including the cost to taxpayers.
Because corrosive capital is poorly understood, CIPE is setting up a network of experts to produce case studies of its effects across Asia and to conduct associated outreach
Corrosive Capital Experts
Regional Director for Asia and the Pacific
Executive Director of CIPE
Martina Hrvolova
Program Officer for Europe


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Feature Article (Print)
A look at how female pilots' careers took off captures high esteem
Southwest Airline Pilots' Association's feature story has the fliers tell their stories in their own voices.
Winner: Southwest Airline Pilots' Association
At Southwest Airlines, 4 percent of the pilots are female.
An article titled "Full Rotation," from the Southwest Airline Pilots' Association, aims to tell their story.
"What they lack in numbers, however, they make up in enthusiasm with a love of flying and a love of the airline where they have been able to create a successful career," according to the article by Ann Spencer, communications editor.
What made this article special was that Spencer interviewed several women, collected their stories, and compiled a feature article that showcases real voices, from female pilots who started in the 1980s to present day.
It also made the Southwest Airline Pilots' Association the winner in the Best Feature Article (Print Publication) category in Ragan's Employee Communications Awards for 2011.
It's the story of how far women have come in the airline industry—and where they expect to go.
Here are a few voices:
"I grew up in the Panhandle of Texas and was fortunate to have several strong, independent ranching women as family members," Becky said. "There was nothing that I considered that I could not pursue."
Like many young girls, she listened to her dad. At age eight, when she said she wanted to be a pilot, he said, "They don't let girls be pilots and they don't let people with glasses be pilots, so I don't think that's a realistic goal."
Capt. Margie Varuska … grew up always wanting to be a pilot, ever since she read Amelia Earhart's biography in fifth grade. She got the chance in 1976 when the U.S. Air Force Academy opened its doors to women for the first time, graduating in 1980 and serving for six years on C-141 missions overseas.
The Southwest Airline Pilots Association is the sole collective bargaining agent for the more than 6,000 pilots of Southwest Airlines.
When Spencer started her career at SWAPA six years ago, she was determined to recognize women pilots and honor their contributions to aviation, Spencer says.
"I received many volunteers from an 'all-call' email inviting them to share their stories," Spencer says. "I included them all and loved having a chance to learn more about how they came to choose aviation as a career. We ran the feature during Women's History Month."

redpajama_set_name: RedPajamaCommonCrawl


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Ukraine Has Set Out to prove It Did Not Sell Weapons to Iraq
World » Former USSR
The Ukrainian President, Leonid Kuchma, signed a decree on co-operating with the international experts carrying out an investigation into the alleged shipment of a Kolchuga radar unit to Iraq, the Ukrainian Presidential Administration has announced on Thursday.
The presidential decree sets up a commission to provide for the effective and coordinated work of the international experts. The commission is headed by the Head of the Ukrainian Presidential Administration, Victor Medvedchuk.
The United States claims that regardless of the UN Security Council sanctions Ukraine had sold a Kolchuga radar unit to Iraq. Kiev, on its part, denies the allegations and expresses readiness to provide all the necessary information to the international experts.


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La  du championnat d'Angleterre de football est remportée par The Wednesday. C'est le troisième titre de champion pour le club de Sheffield. Leicester City est deuxième. Aston Villa complète le podium.

Le système de promotion/relégation reste en place : descente et montée automatique, sans matchs de barrage pour les deux derniers de première division et les deux premiers de deuxième division. Cardiff City et Bury FC descendent en deuxième division. Ils sont remplacés pour la saison 1929-1930 par Grimsby Town et Middlesbrough FC.

Dave Halliday, joueur de Sunderland AFC, avec 43 buts, termine meilleur buteur du championnat.

Les clubs de l'édition 1928-1929

Compétition

La pré-saison

Les moments forts de la saison

Classement
Le classement est établi sur le barème de points classique (victoire à 2 points, match nul à 1, défaite à 0).

|}

Les matchs

Bilan de la saison

Statistiques

Affluences

Meilleur buteur
 Dave Halliday, Sunderland AFC, 43 buts

Notes et références
 Classement sur rsssf.com

Voir aussi

Liens internes

Liens externes

1928-1929
Sport en Angleterre en 1928
Sport en Angleterre en 1929
A
A

redpajama_set_name: RedPajamaWikipedia


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The support we give is a love story
In the first of two blogs to mark Learning Disability Week, we celebrate those who provide services so that people with a learning disability, autism or both can live in the community, with the right support, and close to home. A Mencap support worker tells us about the challenges and the rewards of her role:
Support work – two small words that encompass so much.
I rather stumbled into support work quite by chance after a major upheaval in my life, not knowing anything about the job or, indeed, much about learning disability.
Coming from a background of administration and running a training business with my late husband, I was more than surprised that I was offered the job at all. Little did I know during that fateful job interview two years ago, how those two little words – support work – would take over my life… or how much I would love it!
I work for Mencap in Bury St Edmunds, and am a support worker to several ladies and one chap, though I do tend to support two of these people more than some of the others.
I'm based at a group of individual homes set in a garden location, all very close to each other, so there is lots of interaction between both the residents and the staff. Indeed, many staff work in more than one of the services, which helps bring everyone together and work as a team rather than individuals.
How do I describe support work? Well, and I'm being honest here, it is rewarding, exhausting, satisfying, frustrating, immensely worthwhile, hard work, spirit-lifting, fun, at times heart-breaking and, for me, utterly fulfilling, all in equal measure.
Yes, the shifts can be long; and yes, the pay is nothing to write home about; and yes, no-one really likes sleeping on a bed dozens of others have slept on! But oh, the pure unadulterated joy that runs through your veins when a person you are supporting flashes you that huge grin of satisfaction at achieving a much-strived for goal – it could be putting on their shoes, or being brave enough to get on a bus for the first time, or making a card for their Dad, anything and all things others may take for granted – that is better than any narcotic in existence.
As I had no background in care whatsoever, and because I am also a woman of a certain age (57, as you're asking) with quite a lot of other life experience under my belt, I had no preconceived ideas about what was expected of me or what I expected from the job.
I think in many ways this has helped me because when I run up against the inevitable challenges this kind of work throws at you daily, I often use lateral thinking – and sometimes a good dollop of pragmatism – to solve difficulties. And as anyone who knows me will tell you, I am somewhat shall we say, tenacious! I think the phrase "she wouldn't let it lie" – thank you Reeves and Mortimer – is probably tattooed across my heart, as I believe it is for every support worker.
When the world has low expectations for the people we support, when they are constantly told by society "no, you can't do that", when they are ignored or overlooked, when they do not get the healthcare they deserve and are entitled to, that is when we, as support workers, can put a metaphorical hand under their elbow and say, "yes actually, you can".
Of course, support work involves a lot of mundane chores too, and I won't pretend that doing several loads of washing, getting it dry again, cooking, cleaning, changing the beds, doing the weekly food shop, administering medications, and a hundred and one other things is always exciting, but that is only a part of what we as support workers do.
Domestic chores and personal care are probably the entirety of what the rest of the world sees as care and support work – haven't we all bridled at some point hearing the phrase "oh, he/she is just a carer". Just a carer? Hmmm, all I can say to that is come along into my world for a few hours and then see if you think care or support work is "just" anything!
I love my job and have gained far more from the people I support than I have ever given to them. People with learning disabilities are just that, people first and foremost, and they must never be defined by their disability. I have never laughed so much in any job I have ever had, nor felt so passionately that we as a society can do so much more. More integration, more acceptance of difference, and dare I say it, more kindness.
I'll finish by saying a huge and heartfelt thank you to all my colleagues – where would I be without you? And of course, most importantly of all, to all the people I support – you are truly and utterly amazing every single day.
Learning Disability Week runs from June 18 to 24 and is an opportunity to share good practice and celebrate the positive differences people with a learning disability, autism or both, are making. The theme of this year's campaign is health and how we can all work together to make health and care services better.
For more on Learning Disabilities see our Learning Disability pages.
Following a background in administration and running a training business with her late husband, Delia Smith is now a Mencap support worker caring for six people with a learning disability in Bury St Edmunds, Suffolk.
Leave a Reply to Erik the Autie Cancel reply
John Welsh says:
I would like to employ my own PA Staff & PA Worker with a lot more hours for me now & Disability & Disabled People would like to employ their own PA Staff & PA Worker with a lot more hours in Kettering & Northamptonshire & The East Midlands in the UK with your help & Support from you for me & Disability & Disabled People in the UK today now?
Erik the Autie says:
World Autism Awareness day was on 18th June and Autism Awareness month was April. Please feel free to celebrate Autistic people too by Going Gold for autism acceptance..
Other than that, it is nice to find enthusiasm and understanding in society that mostly sees us a a 'problem' to be cured or shut away. The NHS Mental Health Services and Psychiatrists who would rather drug one into insensibility than actually adapt to one's autism. being a good example of this practice
Supporting BME communities in a targeted pandemic response
Patient and public voices informing Specialised Commissioning
Promoting the role of the nursing workforce in primary care
Using our DNA to tailor cancer treatment – how genomics is already changing the way we treat cancer
NHS Genomic Medicine Service Alliances to help embed genomics into patient care pathways


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«Ordnung muss sein» () — немецкая пословица. Порядок является одним из главных клише, используемых при описании немецкой культуры.

История
По мнению немецкого филолога Карла Йозефа Зимрока, афоризм в форме Ordnung muss sein unter den Leuten (в оригинале — «Ordnung muß seηn unter den Leuten») был введен в немецкую культуру просветителем Мартином Лютером. Слово Ordnung было употреблено им в смысле «свод законов (правил), дарованных человеку Богом», поэтому фразу следует понимать как «Взаимоотношения между людьми должны основываться на Божьих законах (правилах)» или, более дословно, «Между людьми должна быть законность». То, что Ordnung — закон, данный Богом, а не установленный человеком, косвенно подтверждается расположенным ниже на этой же странице афоризмом Orden und Regeln sind nichts («Каноны и правила — ничто»).

Произведения Лютера пользовались огромной популярностью на протяжении нескольких столетий, и фраза стала крылатой, сократившись при этом до Ordnung muss sein и приобретя современный смысл. В своей работе 1932 года Франц фон Папен упоминает, что пословица была одним из любимых выражений прусского короля Фридриха Великого. Пословицу в качестве слогана использовал Пауль фон Гинденбург. Согласно газете The New York Times, фраза стала знаменитой во всём мире уже к 1930 году.

Версии
 Похожую немецкую поговорку Ordnung ist das halbe Leben («Порядок — половина жизни») иногда шуточно продолжают und Unordnung die andere Hälfte («а беспорядок — другая»).
 Существует поговорка Wer Ordnung hält, ist nur zu faul zum Suchen («У кого всегда порядок, тот просто слишком ленив, чтобы искать»).
 В сборнике XIX века упомянута более длинная версия поговорки: Ordnung muss sein, sagte Hans, da brachten sie ihn in das Spinnhaus («Должен быть порядок, — сказал Ганс, и тут упекли его в тюрьму»).

См. также

 Орднунг — религиозные правила жизни, принятые у амишей и меннонитов старых порядков.
 Общественный порядок

Примечания

Ссылки
 11 слов, помогающих понять немецкую культуру "Arzamas", 25.03.2019

пословицы
культура Германии
Политические лозунги Германии


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Q: How to create a button that marks user as "Going" to Facebook event using php I want to create a button on my site using PHP that marks users as "Going" to a Facebook event that click the button.
This is the PHP SDK that Facebook has for attending:
/* PHP SDK v5.0.0 */
/* make the API call */
try {
  // Returns a `Facebook\FacebookResponse` object
  $response = $fb->get(
  '/{event-id}/attending',
  '{access-token}'
   );
 } catch(Facebook\Exceptions\FacebookResponseException $e) {
    echo 'Graph returned an error: ' . $e->getMessage();
    exit;
 } catch(Facebook\Exceptions\FacebookSDKException $e) {
        echo 'Facebook SDK returned an error: ' . $e->getMessage();
        exit;
   }
   $graphNode = $response->getGraphNode();
    /* handle the result */

Also where it says:
/* make the API call */

Does that mean I need to put this?
   GET graph.facebook.com/{node-id}

Is node id the same as the event id in this case?
Do I simply need to create a form with a button that submits to a PHP file containing this code? Like let's say I had the form with an action that was "myurl.com/attending.php" and inside "attending.php" was this Facebook PHP SDK with the appropriate variables. Also the form has the method="GET". Would this work?
I'm sorry for the very open ended question without much/any of my own code, but I am really our of my depth here and looking for some help. I'm not familiar with Facebook Graph API or any HTTP-based API's for that matter.
Thanks in advance!

redpajama_set_name: RedPajamaStackExchange


Exclusive HipHop Mix featuring artists such as Fred the godson, cory gunz, diddy, meek mill, wale, nicki minaj, rick ross, lloyd banks, j.cole, future, drake, trey songz, tyson kruze, mario, chris brown, t.i., kill will swaggaton, oun p, jadakiss, antwon bailey, big krit, ferreira, maino, olivia, papoose, beyonce, big sean and more.
2.I'm Flexing Feat. Big K.R.I.T - T.I.


text:
<?php

/**
 * Asset component defaults
 */

return [
	'asset' => [

		// Revision marker coded into the asset md5 urls. Can be any format
		// that interprets to a string. Changing the revision number changes
		// the asset urls hard breaking the browser cache.
		'revision' => 1,

		// File permissions for the directory assets are built to
		'permissions' => 0777,

		// Location where built assets are placed
		'path' => 'built'
	]
];

redpajama_set_name: RedPajamaGithub


text:
Iraqi PM denies reports about US demand for dissolving Shiite militias
Baghdad, Jan 15: Iraqi Prime Minister Adel Abdul Mahdi on Tuesday denied the media reports that the United States has asked Iraq to dissolve Shiite paramilitary Hashd Shaabi brigades.
The reports alleged that U.S. Secretary of State Mike Pompeo demanded the Iraqi government freeze and confiscate the weapons of up to 67 Iranian-backed militias in Iraq and dissolve them within a period of time, including Badr, Asa'b Ahl al-Haq and Saraya al-Salam, or Peace Companies, headed by the Shiite cleric Moqtada al-Sadr.
"The talk about a period of time to dissolve the Hashd Shaabi is incorrect," Mahdi told a press conference after the weekly cabinet meeting.
He confirmed that the issue of the Hashd Shaabi paramilitary brigades "is purely Iraqi."
Moreover, Mahdi denied local news report claiming that there is an increase in the number of U.S. troops in Iraq, adding that the "talk about the increase of foreign troops in Iraq is not true."
On Jan 9, Pompeo paid a surprise visit to Iraq and held a series of meetings with Iraqi top officials before meeting with the Kurdish leaders in the semi-autonomous Kurdistan region in northern Iraq.
Pompeo's visit to Baghdad is part of his Middle East tour, in which he tried to reassure U.S. allies about the U.S. commitment to the region following Washington's decision to pull out troops from Syria.
The majority of Hashd Shaabi units that were mentioned in the media reports are part of the Hashd Shaabi Board, which is officially under the command of the prime minister, who is also the commander-in-chief of the Iraqi force. (UNI-XINHUA)


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« anteriorhome
it's us "don't want your lovin'" 1966
One of the rarest records on the BFTG series, and containing an equally nice folk-ish b-side which is so far un-compiled. This is rather too folky to hit the top 50 on this list, but we estimate 5 or 6 copies only exist, one known to be vg+, another vg- with stained labels. Hear it on BFTG7. Hear the moody folk jangler flipside on Teen Blast USA Vol. 1. Included on the compilation "Back from The Grave, Vol. 7".
zippyshare
[youtube=http://www.youtube.com/watch?v=qDO9DM69_8c&w=420&h=315]
tags: 1966, 60's, it's us
london and the bridges "keep him" 1966
Even though he was responsible for co-writing five of the six recorded 45 sides for London & The Bridges, guitarist/vocalist Richie Weintraub decided to leave the band to pursue other career interests. Those songs are in high demand today by '60's music collectors and have been included on a variety of reissue compilations.
dan's garage
[youtube=http://www.youtube.com/watch?v=V7mo_RVotzc&w=420&h=315]
tags: 1966, 60's, london and the bridges
we the people "you burn me up and down" 1966
We the People were an American garage rock band from Orlando, Florida that were formed in late 1965 and professionally active between 1966 and 1970.
growing bored for a living
[youtube=http://www.youtube.com/watch?v=A_EejBCPQu4&w=420&h=315]
tags: 1966, 60's, we the people
the dynamics "i'll be standing there" 1966
The Dynamics from Seattle, later Springfield Rifle. This song was also released as being done by Springfield Rifle - same members/group as The Dynamics.
[youtube=http://www.youtube.com/watch?v=CLepQtB6oi8&w=420&h=315]
tags: 1966, 60's, the dynamics
the saucer men "another chance" 1966
"Another Chance" is a maudlin tune, good if you like the downbeat, weepy garage numbers. The flip, "Don't Do It" is a poppier, somewhat awkward song. Both songs were written by Tom and Nick Bonagura and released on their own Bonna label.
[youtube=http://www.youtube.com/watch?v=Et0kTXj9Bjk&w=420&h=315]
tags: 1966, 60's, the saucer men
dawn 5 "a necessary evil" 1966
The mighty Dawn 5, once one of the local favorites, and sadly, least known bands of the 1965-'67 era. They stayed together long enough to give us a great 45, just enough info to keep interest up, including an interview in the Indianapolis Teen Tempo magazine,(that I don't have yet) and then disappeared from the scene.
[youtube http://www.youtube.com/watch?v=pad8qYESFQM]
tags: 1966, 60's, dawn 5
the enfields "i'm for things you do" 1966
The Enfields were one of the countless garage bands competing for airplay in the 1960s. They released a series of quality local 45s before morphing into the more progressive Friends of the Family, of which by that time, principal songwriter Ted Munda was the only surviving member. The Enfields hailed from Wilmington, Delaware, where they were unquestionably the area's top group.
[youtube http://www.youtube.com/watch?v=qIcSkgF0TLo]
tags: 1966, 60's, the enfields
the seventh cinders "you take me for rides" 1966
Obscure 60's american band, here with a great pop song.
[youtube http://www.youtube.com/watch?v=C7AAhs7OfMc]
tags: 1966, 60's, the seventh cinders
the five bucks "no use in trying" 1966
Jim is right, this is a band with two of the finest harmony songs of the mid-60′s: "No Use in Trying" and "I'll Walk Alone". What I didn't know at the time is that the group had a third 45 as the Five Bucks, and then three more releases as the Byzantine Empire. A little digging around the internet led me to Bruce Kerr, the bassist and one of the principal songwriters, who kindly answered my questions about the group and provided photos:
[youtube http://www.youtube.com/watch?v=S2OUA2Cg7No]
tags: 1966, 60's, the five bucks
lord & the flies "you made a fool of me" 1966
Adorable pop tune from thisSouth Michigan band fronted by Steve North.
[youtube http://www.youtube.com/watch?v=rxaE0KX8ElU]
tags: 1966, 60's, lord & the flies
it's us "don't want your ...
london and the bridges "k...
we the people "you burn m...
the dynamics "i'll be sta...
the saucer men "another c...
dawn 5 "a necessary evil"...
the enfields "i'm for thi...
the seventh cinders "you ...
the five bucks "no use in...
lord & the flies "you...
Tag 1966


Copyright 2016 MSNewsNow . All rights reserved. News on WMCTV.comNews More>> Wednesday, July 27 2016 5:59 PM EDT2016-07-27 21:59:53 GMT (Source: NBC News Channel) Olympic athletes can be described as a lot of things: strong, dedicated, and passionate, to name a few. But, "pampered" is rarely one of them, until you get to the team with an official hot tub. Monday, July 25 2016 6:32 PM EDT2016-07-25 22:32:28 GMT (Source: WMC Action News 5) At least 15 people will be representing the Mid-South at the 2016 Rio Olympics. Monday, July 25 2016 6:31 PM EDT2016-07-25 22:31:49 GMT Connie Price-Smith (Source: USA Track & Field) USA Track & Field announced Ole Miss Track and Field Head Coach Connie Price-Smith will lead the women's team to Rio in August. Friday, July 29 2016 6:38 PM EDT2016-07-29 22:38:29 GMT (Source: WMC Action News 5) Rain and storms could move through the Mid-South Friday evening. Friday, July 29 2016 6:28 PM EDT2016-07-29 22:28:14 GMT St. learn the facts here nowJude Children's Research Hospital (Source: Chopper 5/ WMC Action News 5) According to Memphis Police Department, someone called the Mt. Moriah police precinct and mentioned St. Jude Children's Research Hospital and hurting children. Friday, July 29 2016 3:43 PM EDT2016-07-29 19:43:26 GMT Updated: Friday, July 29 2016 3:43 PM EDT2016-07-29 19:43:26 GMT The world is going to end in a few hours, according to End Time Prophesies. They did a YouTube video and everything.
It is a call to know, love and serve the Lord. testimonies Consecrated laywomen Sr Pamela Catherine easel Please click to rate this item: Unless you can find someone to pay you to sip fancy tropical drinks on the beach, your vocation is not likely to be a "holiday." When he felt he had hit a wall in his working life, it was prayer, Scripture, reflection and the counsel of fellow believers that led him in a new direction. To provoke is to call forth another's anger. Sir Walter Scott, in his edition of Dryden, has given the following account of him and his vocation. This feeling is not necessary, and is not to be trusted without reserve, though it may help to decide the kind of order which would best suit us. An ecclesiastical or religious vocation is the special gift of those who, in the Church of God, follow with a pure intention the ecclesiastical profession of the evangelical counsels. In a Jan. 18, 2002, convocation, Dr. For Christians, the word "calling" has biblical implications.


text:
Q: Automatically Setting Printer ACLs for Multiple Printers on Multiple Terminal Servers Does anyone have an example of how to script (preferably as a batch file) to set ACLs on multiple printers installed on multiple servers? I searched Google and found some examples of settings ACLs on a single printer but not for multiple printers on multiple servers.
If no one has any available solutions I will write something from scratch but if I don't have to reinvent the wheel great!

A: After the GPO is processed on the Terminal Services Servers which creates the printers, we just need to use subinacl to remove the everyone group from the restricted printers' permissions and then add the domain security group that will be allowed to print to the restricted printers.
subinacl /printer *printername* /revoke="EVERYONE"
subinacl /printer *printername* /grant="*domain*\*domain security group*"=P


3. SMTP TLS - Warning - Does not support TLS.
Hello there !! I have read your requirements for the task and i'm interested in your project . If you want to discuss further about the requirement in more details it would be really helpful for me to understand.
Hello! I can do all topics, except duplication. Duplication depends on your site, on your programmed business logic, I think.


Do you know how much this piece of paper weighs?
We have literally been waiting months for this seemingly small piece of paper.
This, friends, is our Hood Permit.
The City of Philadelphia isn't exactly the easiest to work with, but our legal and architect teams got the job done. The Hood will be installed Thursday.


The Museum of disABILITY History Film and Speaker Series is held annually. The goal of the event is to educate viewers, offer different perspectives, challenge stereotypes and celebrate the contributions of people with disabilities.
For more information about the Film and Speaker Series or to learn how to submit a film for consideration, call 716.629.3626.


In Stock. Introducing an exciting new method that meets the musical needs of adult and teenage beginning piano students. It's all here-clearly defined concepts with an emphasis on familiar melodies from classical and traditional repertoire, as well as original compositions-all creatively and appealing presented. This enjoyable series of four books will motivate and inspire students to master musicianship and master the fun! Recommended for private or group lessons. Here is a listing of related products.


This BARF meal combines the important nutrients of various vegetables and fruits with delicious turkey meat and tasty sweet potatoes. Fans of slightly sweet dishes in particular will love this menu.
This is how to prepare the meal: Place a layer of boiled sweet potato and puréed celery on the bottom of the bowl. Add the turkey muscle meat and sprinkle finely chopped pieces of apple and grated carrot on top. Garnish the meal with some dried cranberries, rosemary and a spoonful of Terra Canis Superfoods.
While celery provides sufficient potassium, sweet potatoes provide a high proportion of starch. Apples, carrots and cranberries are real vitamin boosters and will strengthen the immune system of your dog. Turkey meat adds high-quality protein to the bowl.
The Terra Canis Superfoods blend is used to strengthen the organism. With 18 different superfoods in one product, it is the ideal choice to rebuild the mineral balance and to start the day with renewed strength either during or after an illness.


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After many successful Knowledgent Cares outings at Cycle for Survival in New York City and Boston, our New York-based team returned to the bikes and fundraising efforts for Cycle for Survival – and raised over $1,200 for rare cancer research!
Cycle for Survival is the national movement to beat rare cancers. Their high-energy indoor team cycling events provide a tangible way to fight back – 100% of all money raised directly funds life-saving rare cancer research lead by Memorial Sloan Kettering Cancer Center.
The Knowledgent Cares team always has a great time cycling together, and this time was no exception.
So far this year, Cycle for Survival has raised almost $39 million for Memorial Sloan Kettering Cancer Center.
To learn more about Cycle for Survival or to donate, please click here.
Want to see more of Knowledgent Cares in action? Check out our Flickr account!


Facility professionals around the country are making the business case for green design and operations.
The recent United Nations report stating that global warming is "very likely" a human caused problem all but disproves the arguments of naysayers who put global warming down to cyclical climate changes that are normal and beyond the influence of humans. It's here, it's real, and the residents of this planet have to deal with it.
Regardless of whether or not facility professionals agree with this conclusion, this news impacts nearly every industry, especially commercial real estate. In the U.S. alone, buildings account for 48% of energy consumption. With nearly 800 million metric tons of carbon emissions, the Buildings sector outpaces both the Transportation and Industry sectors in emissions.
For many facility managers the news is concerning, because there is a perception that changes—such as implementing green building practices and energy efficient operation strategies—are simply too expensive. The other argument is that the return on investment (ROI) is either too distant or even non-existent.
But the data is increasingly disproving this argument. Some indicators prove that reducing energy and resource consumption through sustainable practices can actually have a positive impact on the bottom line as well as a high return on investment. And as more and more green building data becomes available (coupled with the increasing demand for such buildings), the business argument for implementing sustainable practices should only strengthen.
One such example of good business through green design involves the Adobe headquarters complex in San Jose, CA. The three buildings recently received the U.S. Green Building Council (USGBC) Leadership in Energy and Environmental Design for Existing Buildings (LEED-EB) Platinum certification.
In many ways, this was an unprecedented achievement. When the first of the three buildings (the West Tower) was awarded LEED-EB status in July 2006, it was the first EB building to achieve this recognition.
Interestingly, while efforts were an environmental success, many wondered if the efforts by Cushman & Wakefield (C&W) on Adobe's behalf were being done for anything but "good corporate citizen" benefits. Since the facility opened, Adobe and C&W have demonstrated that the efforts to achieve the highest level of sustainable certification through LEED have been a very wise business decision. It has also translated into a good benefit for the employees and the environment—a shining example of architect and green design guru Bill McDonough's triple bottom line (the financial, environmental, and social/people benefits reporting of a company) for a true win, win, win strategy.
To date, Adobe has invested approximately $1.4 million for energy and environmental retrofits. These retrofits have resulted in approximately $1.2 million in annual savings and $380,000 in rebates, for a total ROI of approximately 121%.
In addition to the many energy efficiency improvements, C&W implemented other environmentally beneficial projects, including: drought tolerant landscaping; an irrigation system linked to local weather stations (which automatically adjusts according to real time weather conditions); and sensors to monitor carbon monoxide levels and adjust operation of building exhaust fans accordingly. Adobe also increased its use of outdoor air and enhanced the overall maintenance of its air systems, resulting in better indoor air quality (IAQ) for all of its employees.
More importantly, for all of the efforts and investments with such a short payback and high ROI, these improvements will pay lasting returns to Adobe financially, in terms of employee comfort and retention and in terms of the environment.
The developer and managing property company, Thomas Properties Group, Inc. (TPG), incorporated state of the art green building practices in the 950,000 square foot office building. All levels of services—maintenance, janitorial, equipment replacement, tenant improvements—incorporate sustainable practices and materials.
"We found that these practices are not only good for the environment, but they're also good for business," says Craig Sheehy, director of property management, TPG.
The building is using far less electricity since a daytime janitorial schedule was implemented in 2002. That, combined with other techniques such as shutting off staff lighting at 6:00 p.m., has reduced electricity consumption by 8%—a utility savings of $100,000 annually.
TPG employs several other sustainable strategies, from waterless urinals to a sophisticated recycling system that saves the building tens of thousands of dollars and eliminates waste. By using "worm bins," TPG has significantly reduced landfill material.
With this system, worms digest organic material, turning it into a nutrient rich soil byproduct that is used in landscaping around the building. The bottom line savings of the Joe Serna Jr./Cal/EPA building adds up to approximately $1.50 per square foot less than the average in downtown Sacramento.
Design elements throughout the 46 story structure incorporate green elements right down to the diagrid frame of the Tower. Since it contains roughly 20% less steel than would a conventional perimeter frame, this approach saved approximately 2,000 tons of steel. More than 90% of the structural steel used contains recycled material.
The glass that wraps around the exterior of the building has a special low-E coating. This treatment allows for internal spaces to be flooded with natural light while keeping out heat causing solar radiation.
Hearst Tower's high efficiency heating and air conditioning equipment uses outside air for cooling and ventilation for 75% of the year. The roof is designed to collect rainwater, which is harvested to replace water lost to evaporation in the air-conditioning system.
At Denver Place, the immediate energy reduction resulted in a savings or $250,000.
Going green is often easier when a utility company provides rebate money to offset initial investment costs. Amerimar Realty Management Company-Colorado decided it was time to invest in retrofits in 1996 when utility costs for Denver Place exceeded $1 million for the first time ever.
The initial investment for the retrofits was $1.3 million, of which $550,000 was funded by the Public Service Company of Colorado through its demand side management program. The program offers incentives to big energy consumers.
"It's a classic win-win situation," says Lori Carter, property manager for Amerimar Realty Management Company at Denver Place. "We received financial assistance to implement energy saving retrofits, and the utility company took needed energy off the grid, helping to avoid building new power plants.
Those savings have continued to increase, and in 2005 Denver Place saved more than $500,000 in energy costs. The two numbers combined resulted in a year-and-a-half payback and an approximately 59% return on investment.
Making the business case for going green is now achievable. As energy prices rise and employees become more selective about where they work, operating costs and productivity gains are more important than ever before.
If commercial real estate can reduce energy consumption by 10% over the next 10 years, facility managers across the country should be able to reduce costs by $24 billion and cut greenhouse gas emissions equivalent to the emissions from 15 million cars. That's a significant and attainable goal that may best be achieved through a combination of strategies—green design, retrofits, green technologies, and no cost/low cost energy efficiency operating strategies.
Walraven is BOMA International chairman-elect and executive managing director, national property management, for USAA Real Estate Company.
Next articleFrom Where I Sit: Where's The Sense Of Place In Workplaces?


Does anyone have one or more of these kits laying around? I need one in a bad way to match one that iIcurrently have on my twin. OSE is out of stock and has been for a while. Just checking to see if anyone has one they can get rid of.


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Copy and Conversion #1
Making it Rain With Ecommerce Email
with Chris Orzechowski
Chris Orzechowski is a sought-after copywriter, email marketer, author, and coach. In this episode Chris shares his take on storytelling in marketing, email automation, and the direction of ecommerce in a post-Covid world.
"My philosophy for my entire copywriting career is, try everything and chisel away the stuff that you don't like. After a while you'll start to realize some projects gave you energy and some projects sap your energy." – Chris Orzechowski
In the Podcast:
How Chris builds email marketing systems to grow, scale, and generate cash flow
What makes copy for physical products unique
Chris' philosophy when it come to copywriting projects
The impact of Covid-19 on ecommerce
The '80/20′ sequences to focus on for automations
Why storytelling is such a powerful tool for email marketing
How to use emotion to make your emails extra persuasive
Non-standard strategies to get ahead in ecommerce
Some companies doing email marketing the right way in 2020
Details on Chris' monthly newsletter
Chris Orzechowski (The Email Copywriter)
Email of the Week
Orzy Media
Kevin Kelly – 1,000 True Fans
Howard Gossage
Abbey Woodcock
Gary Halbert's Newsletter
Ben Settle
Doberman Dan
Full Transcript:
Brad: Hey you guys, Brad here. Today we are going to be talking about email marketing for ecommerce businesses. And for that reason I have Mr. Chris or the koski. Here he is an expert in that field. Chris is a copywriter, email marketer, coach and online entrepreneur, online entrepreneur, so I'm excited to talk with him today. Welcome, Chris.
Chris Orzechowski: Thanks so much for having me, Brad:. pumped to be here.
Brad: Chris, I know you recently had some big news. You had an addition to the family.
Chris Orzechowski: Yes. Yeah. Blake, baby Blake. He was born March 31 at 12:22am. So uh, you know, been a couple to three weeks since then. And happy to have him home and having quarantine with us.
Brad: Cool, I'm gonna go ahead and jump on into some of these questions. Chris, I gave you a little bit of an intro, but can you tell us who you are and what you do?
Chris Orzechowski: Yeah, so I am an ecommerce email strategist and copywriter I work mainly obviously with ecommerce brands, mostly direct to consumer brands. I do have a, you know, history of also working with some digital publishers, you know, of course creators, coaches, authors as well. You know, kind of been a little bit all over the place in my career. But in the last few years, I've never really settled in on ecommerce. And what to do with those clients and those companies is basically build email marketing systems for them, that can basically run around the clock sell while they sleep and increase their average order value, increase their lifetime value, increase the amount of purchases, they get, the amount of conversions they get, and just help them you know, generate more cash flow so they can grow and scale a lot faster.
Brad: Awesome. Chris like you mentioned you have a diverse experience in copywriting. You've worked on it with Jeff Walker, you've worked with info publishers, course publishers a lot in the past and now you're very focused on ecommerce. How did you make that decision to kind of niche down specifically on email for ecommerce?
Chris Orzechowski: Yeah, so um you know, what my philosophy has been for like most of my copywriting career has been like try everything and then chisel away the stuff that you don't like and or not that you don't like but just you know, after a while, you start to realize that some projects kind of give you energy and some projects, SAP you of energy and after a while, you know, I did for probably four years straight just launches like big large scale launches every single month, you know, sometimes two or three in a month. And after a couple years of that I was just like, tired, very exhausted. And whenever I had, you know, in between all those, I'd always been working with ecommerce. As well, whenever I've been doing those projects, they usually always worked. That worked well, they sold a lot. They were much lower stress. And they're fun. So I was like, why don't I just do these and that's pretty much it.
So I kind of made that pivot. And you know something, too, about the tangibility of the physical product that's nice to write for, you know, it's a little bit less abstract. Like sometimes when you're like, super, you know, deep in selling courses, new webinars, launches, and videos and all these things. It's like, you almost lose a little bit of like, you know, touch with the physical world, right? Like, it's almost too abstract sometimes because you have to think about the stories and like, super deep into it. I'm not saying we don't use that in ecommerce as well. But with a physical product, something cool that you could hold in your hands and you can, you know, see visually, you know, how it's being used in someone's life.
So for me as a writer, you know, after I just there were some types of markets that I'd worked in and just some types of campaigns that, you know, soon I reached the point where I said, I think you've said all I can say, in the world of personal development, I think I've said, All I can say, you know, in the world of, of, you know, doing marketing, selling marketing courses, you know, you just reach that point where you're like, I've said it all I've written, you know, 3000 pages of copy. I don't know if I have any other ideas left, that kind of left it all out there. But with ecommerce, it's fun, because there's just so many cool products and cool brands that have their own unique personalities, which are a lot of fun to write for.
Brad: Yeah, very cool. Very cool. Okay, so Chris, tell me about your philosophy. When it comes to ecommerce, email marketing. I know you, you have a specific kind of approach and a weight specific way that you view things?
Chris Orzechowski: Yep. So I guess the simplest way to sum it up would be it's kind of aligns with Kevin Kelly's thousand true fans and you are kind of like the leader who is going to help You know your people, the people on your list doesn't matter what you're selling, you know, this is a common idea and like digital courses and and the info product world but in ecommerce, I think it's even more important like you want to help the people on your list get certain outcomes in their lives, and your physical products are going to be the vehicles that help them make that happen. So instead of you know running constant flash sales and promotions and like, you know, you don't want to be those people who're just running the same 20% off sale week after week after week, because after a while, people just tune that stuff out.
Like, I believe in making your emails themselves valuable and focusing on outcomes for the outcomes that your prospects and customers want. And then demonstrating with your copy and telling stories and building that bond through email. That's going to be a much more long term effective strategy. It's going to increase retention and loyalty, which is super important for ecommerce as well. That's kind of the name of the game. And it's a lot more fun, some more fun for people who are reading your emails, still enjoy them more. So you know, I know Just have never been, you know, I know some of you know, flash sales definitely work, right? Like you'll make money. Some people will buy something every single day if you have a big enough list. But I think that's a good way to burn out your list. And I think the way to have longevity and to continue to grow and scale and get more leverage is by having awesome copy and kind of taking people on that journey with you through your emails.
Brad: Awesome. Cool. So Chris, when you're working with these ecommerce companies, what kinds of things are you consulting on? Obviously, you're doing copy, you're doing strategy, but are you helping out with things like segmentation? deliverability testing, maybe some of those more technical aspects of email marketing?
Chris Orzechowski: Yeah, all that stuff all the above. And, you know, again, it kind of depends client to client, right? Like, not every client every single problem solved. Some of them have, you know, have those problems solved already. You know, starting a client the day who needs help setting up some segments and that will kind of be one of the first things we do before then we bought automations and I'm like, why? All that stuff is kind of set in place, obviously monitoring, split tests and tweak and optimize as you go on. But then once you have that, then you can do a lot of cool things like broadcast campaigns and layer those things on top of the automation. So it definitely depends but you know, it's all part of the email marketing puzzle and making it all work correctly.
Brad: Yeah, that's what makes it fun, right? Yeah. aspects to it. Mm hmm. So Chris, how is writing copy for econ business unique? What makes it different from say writing for an online training business or a SaaS business?
Chris Orzechowski: So I think with Econ, there's a lot of ways to demonstrate your products with words, rather than just using you know, just here's a picture of the product right because that's what a lot of people do. I think with you know, some of the you know, SAS or digital products. The way that you mainly demonstrate is just telling stories about people who have used the product, which is a great practice, and you can actually of econ. But I think there's some more clever ways to demonstrate with, with physical products as well, in terms of shifting people's beliefs in terms of telling the creation stories, how these products are made, or how they're used or where the ingredients are sourced from those kinds of things. So, you know, obviously, it's all storytelling, but I think you have a lot of opportunities to not only demonstrate, but also to dimensionalize the benefits and explain all the different ways that these products can be used. And, you know, just just share that in the copy with the, you know, campaigns that you're writing.
Brad: Yeah. Okay. Chris, you mentioned storytelling, and I know you've been a big advocate, advocate storytelling and email and copy for a long time. What are some of the ways in ecommerce business can incorporate storytelling into their message messaging, particularly if they're selling kind of simple, maybe lower cost products like a T shirt or like packaged food items, they don't have Have all that sort of emotion around it, like, say a high ticket training course does?
Chris Orzechowski: Mm hmm. Well, I mean, the easiest way is someone's always going to use this product. And then like what happens to them in their life after they use the product? Like, think about who they become, you can think about what they're able to now do you think about even if it's a T shirt, and it's like a funny t shirt? Or if it's like, you know, there's that company, tipsy elves, which has like the ugly Christmas sweaters? Like, what are the stories to tell there? Well, you know, it's always the story of like, being that guy or girl who walks in and like wins the ugly sweater party, right? Like maybe that's just one example, might not be the best example in the world. But like, there's always an example of how someone is using the product. And then what happened as a result of that. So, you know, even if it's something boring, like someone's buying this product to solve a problem in their life, and then they're going to expect a certain outcome from using that product.
So just you know, a lot of people say, Oh, well, yeah, like I have a generic product. I've been one product, but like, why was the motivation like what is the problem? What's the pain? And then what are the trends? To move towards. So those are the things I always try to think about as much as possible. Especially when it comes to ecommerce.
Brad: Awesome. Yeah, it's so true no matter what the product is, there's always a pain or problem that somebody is looking to solve by buying that product, whether it's $5 or $500. There's always a story.
Chris Orzechowski: You know, for instance, like, years ago, I worked on this campaign for this watch company flip already and one of the emails I wrote for the launch was can your appearance affect your salary. And we actually cited this article from Neil Patel. And he, I guess he did this experiment where he spent like, you know, $100,000 on like clothes or something and his appearance and it translated to like a $600,000 increase in this business. I don't remember the specifics, but there's something along those lines. Yeah, so we like cited that in the copy to sell the watch instead of saying Look how cool to watch it is here's a button go buy it. We were like, Hey, you know, if you upgrade your appearance, you might feel better. You might, you know, start carrying yourself more confidence. You might speak up More meetings you might, whatever, whatever.
One of the easiest ways to upgrade your parents is by getting a nice watch. Like, that's an easy way for you to start and right now we have this promotion going on blah, blah, blah, blah, blah. Here's the link. And that email did very well. So, you know, there's always clever ways to kind of weave you know, different kinds of stories and those examples into the copy.
Brad: Yeah, definitely. Chris, how do you approach lifecycle automations automations lifecycle emails are big and ecommerce. They're a big part of driving revenue there. So in your opinion, what's kind of the 8020 automated sequences like which ones should an ecommerce business focus on creating first?
Chris Orzechowski: That's it cart abandonment, probably the biggest one that's like, easily the lowest hanging fruit. You know, it just kills me. You know, a piece of my soul dies every time I see you know, these huge companies, they don't have a cart abandonment in place is just such easy money. And I've met some companies that have been around for years like ecommerce companies and they just have not had that and I'm like what? Like why it's three miles. That's right in our but, but whatever. So that's like the easiest money and then there's obviously browse amendments probably next and then you probably have a wingback and a VIP and those are the core four.
If you get those in place, there's many others that you could do. There's probably 10,15,20 others depending on what you sell and the way your funnels work and the way you know if it's consumable, or non consumable. There's so many different things you could do. But if you can get those four in place, you know, that is definitely a super solid 8020 for your business.
Brad: Cool. Yeah, talking about businesses, even big businesses that don't have things like cart abandonment, other simple low hanging fruit automations in place. I worked at Golden Hippo media, I think you know that they're almost like a billion dollar company with a bunch of different direct consumer econ brands. And when I was there, they didn't have cart abandonment. They didn't have Any kind of browse abandonment in any of those, like basic automations. And I just can't imagine how many millions of dollars was just kind of overlooked every year by not having those simple things in place. So even like some of the big businesses out there, don't have these kinds of automations. So,
Chris Orzechowski: Yeah, and it's one of those things where it's like, it's, you know, I understand why it happens because as a business owner, or like, as a marketer, there's always a million fires out, put out as many things got to do. But that's why like, I guess people like me exist, though, you know, you can hire someone and say, Hey, you continue to put out the fires and are worried about all that stuff, like, you know, install this stuff real quick. We'll do a one time it'll run for you in the background. Because that's oftentimes what I've always found that what happens with business owners like they're busy, and it's just like, you know, yeah, we'll get around to it eventually. Like the one client I was telling you before, you know that there were like a $60 million, your business and they've been in business for five years and they didn't have cart abandonment.
And they were like, finally, you're here with work on this, I'm like, Oh my god, you should have called me years ago. Like, we could have really done some magic but I mean, that's that's just what happens. But then the end that's also why some companies continue to grow and continue to have more of that margin and others don't, right? Because, you know, some companies will succeed in spite of that stuff and some companies will succeed in spite of it until they don't. So
Brad: Yeah, yeah. And then there's so much of the tech side with the integration with the email and the ecommerce platform. So I think that's that's probably part of it, as well as just kind of the complexity of the tech side for a lot of businesses.
Chris Orzechowski: Yeah, I mean, the good news is there's so many solutions now like you know, like klaviyo or even like drip like there's a lot of software's I think Shopify like a couple days ago just wants their own email software. I don't know much about race heard. I just heard like I said, I don't know any features, details, but I just heard that it came out. So and there. They got, you know how many millions of customers they'll be pretty big. But it is getting the good news is it is getting easier and easier. So like this, I think 10 years ago Especially something very hard, but like now the barrier to entry is just getting lower, like each and every year, which is nice.
Brad: So Chris, are there any non standard automations that you have built out for ecommerce clients that did really well?
Chris Orzechowski: Non standard automations? Um, not sure, um, probably, or even, like,
Brad: Non standard strategies, because they're sort of like, you know, with clayvo say there's set automations already built in. So looking beyond like, you know, the standard ones that they supply. So
Chris Orzechowski: So yeah, so, as I said, the biggest non stem strategy that I push, you know, my clients and the people that I work with, to use are super plain text emails. And yeah, and that's such like a, you know, in the course space that's like, Oh, yeah, plain text. That's what you do in email. You know, 90% of people know that but in the comments, such a new idea, which is very interesting, because, you know, and I get it because There's a lot of physical products, like if you have the tangibility, you can take the pictures, you can show those things. But what I've always found is like, you know, it's a Howard Gossage quote, who's like my favorite, you know, or like, vintage admin. He said, "People don't read ads, they read what's interesting to them, sometimes it's an ad and like, I just Yeah, really resonate with that little piece of his philosophy.
Well, most of the piece of his philosophy, but that one in particular, because with email, like what I've always found is there's some people who are deleted on this some people who are unbelievable, and, you know, I your inbox is probably the same way like for me, like I'll, you know, I'll get 100 emails a day, but there's 15 or 20 that I'll, I'll read them and then I'll save them they won't get deleted because not that I'll come back to them. I might want to search or I might want to like, Oh, it's that person's just something a month ago is interesting. Want to come back to that. Or maybe you batch them, you read them all at once, right? But there's those kinds of emails most of the emails are like, yeah, this is an ad. I know I can delete this right off the bat.
Yeah, like, how do you like which camp Do you want your emails to be in? And it's kind of binary it's going to be one or the other. Right? There's people you're gonna know. Oh, yeah, there's this promo and I don't want to be sold today. Delete? Or this is interesting. I'm gonna read this, I'm gonna come back to it.
Brad: Yeah. And if they're good enough, say the emails like somebody you like you send out or maybe Laura Belgray, you know, there's gonna be a pitch and yet you still want to read because the email is so damn good.
Chris Orzechowski: Yeah. And that just goes back to like the outcomes over products right? Because if you just take a picture of your product, and then tell someone to buy it, you're focusing on the product if you focus on the outcome, which is when you're using like Laura does, or like I do, or like a lot of good you know brands do when they take you on the journey and they tell the stories or they update you with what's going on with the company and like they use that plain text and they use that space instead of burying with a hero image or something right when they bring you along with them on that journey. Yeah, it doesn't matter. You could swap out products; it's not about the product that points about you and the relationship and where you're trying to help them get to.
Brad: Chris, do you ever get resistance or pushback when talking to clients who are interested in working with you because they know your track record, but then maybe they're used to that kind of image heavy, simple, super short emails that are focused on images. Do you ever get resistance from clients when you first start working with them to change over that sort of text based story based format?
Chris Orzechowski: I don't, but I'm also very good at filtering and client selection. So that's probably why you know, I'm not saying that people don't get resistance, but you know, if that's someone's belief system, and they're gonna fight me on that tooth and nail then I'm just not gonna work with them. And you know, it's nothing no, no, no bad blood, but it's just like, if that's what you want to do. It doesn't do that work you like if you just want a hero image, like four words of copy and like a big flashing discount, like, that's going to be someone else that's not gonna be a job for Chris or his agency. And that's just the way that I approach it. And, you know, I guess, you know, the answer I, I think the question that is on people's minds when when you ask this question is like, well, what happens if I'm in that situation? Like, what do I say, right?
And I think that the best way, if you are in that situation where you didn't take on a client, and they're fighting you a little bit, and they want super image heavy or super, you know, crazy design, and you want to kind of focus more on the copy approach to split tests, right? Because then, you know, definitively with the data. And numbers don't lie and people still might, you know, be stuck in their ways because, you know, sometimes people need things to be their ideas if they're going to see them through. But that I've seen, I've had copywriters that I've coached, who have done that and say, Hey, well, why don't we just test it out and see, you know, see what the numbers look like. They win by a huge margin. I had one, one cop who hired me to consult him on email sequences and was kind of funny because he wanted to go all plain text and do the storytelling and the company like never done that before.
And everyone in the company was like, Oh, you know, let the kid do it. It's not gonna work anyway, and then make more sales in four days, and they've been for months. And their jaws
were like, on the floor, and I was like, that is frickin awesome. So sometimes it's you just gotta, you just got to prove it. You know what I mean?
Brad: Yeah, yeah, totally. No, it makes sense. Do you think there's a certain profile of the kind of ecommerce business that is more open to that kind of approach story based text based emails? Or is it just based on the kind of people who are running the business?
Chris Orzechowski: Ah, I think it's probably the people you know, because what I've always found, especially with client selection is like the belief system has to be a match more so than anything else, like yeah, you want. You definitely want things Like list size and revenue numbers and types of products and skews and like you want all that stuff and that's like the demographic stuff but like if the psychographics if like they don't have the same beliefs as you. And this goes for whether you become email or whether you do webinars or whether you do YouTube video scripts or whatever, it doesn't matter what it is right like, that has to be in alignment and beliefs and belief systems because otherwise, you know, that that's where the best business partnerships and relationships take off when everyone is on the same page and firing on all cylinders.
Or even if you disagree over small things, you're willing to work together and compromise on some of those, you know, bigger things in order to move forward and get a good result. So I really think more so than anything, it's about aligning beliefs and you know, as a copywriter, ways to do that in terms of the way you market yourself and the content you put out and everything else. But that's super important. Cool.
Brad: Yeah. So by the time a prospect gets to you, they already know what you offer and their interest specifically in that approach?
Chris Orzechowski: So, yeah, there's probably not going to be much resistance,they're gonna be like, already, they're not coming to me for strategy helping them dictating strategy. And you know, that's happened to me before. And I'll end those calls early and say listen, like I'm gonna be honest with you like, here's what I would do with your business if someone held a gun to my head, and I had to make it succeed. I know, that's not that might not be what you want, but that's my recommendation. And that's the only thing I'm gonna be able to help you with. And sometimes, you know, you have to end a lot of times, obviously, if there's that big of a gap between belief systems, then it doesn't work and that's fine. You move on to the next client, they move on and hopefully find someone who could help them execute their vision, but I think that's like the most important thing, you know, for any freelance copywriter out there. It's like, understanding like, what your beliefs are and what your system is and finding people who fit in that mold.
Brad: Yeah, hundred percent. All right. So this is something that's on everybody's mind all across the world. Coronavirus pandemic going on? Chris, what do you think the impact is going to be on ecommerce that's it's already happening from Coronavirus and what do you think the future is going to look like?
Chris Orzechowski: I think it's nothing but bright skies and sunny days for ecommerce. People are gonna buy stuff. You know, I mean, like, you ain't gonna go to the store and buy it unless it's a grocery store. So like, Where are you gonna get your stuff from? You know, like, you gotta get somewhere. And, you know, yeah, companies like Amazon who were prioritizing, you know, non essential items, I guess they call it well, I don't know the exact terminology but you know, you order something off prime and now it takes 10 to 14 days instead of the usual one or two. Yeah. So it's like okay, well, where are people going to buy things? People are not going to stop buying things and like, you know, some look at you turn on the news. Everything looks scary, right? Because you sell 20 million people filed for unemployment or I don't know, whatever the number Whereas I don't know exactly, and that is definitely terrible.
I feel for all those people, it's absolutely awful. But there's 300, you know, 250 million how I don't know, however many other, you know, working age people who still are getting jobs and still do have, you know, income coming in, or they have, you know, kids and they needed to entertain them, and they're gonna need to spend money somehow. And, you know, I don't want to sound callous, but like, that's just objectively what the data kind of looks like, right? Like people are still spending money. I've been finding a lot of, you know, other smart people in the ecommerce world and people who are showing data and they're like, yes, sales are up. We've had clients have their best weeks ever. A smack dab in the middle of quarantine. And I'm like, I think that makes sense. Because you're stuck home can't go anywhere. You're bored. When people are bored. They buy things, and especially if you can't go anywhere else, like you have to buy online.
Brad: Yeah, yeah, totally. I'm hearing the same thing, seeing the same things. Some of my clients have had, like their best promotions. Even within the past, like three weeks, for example, like a client who sells food items online, it's like their business is just going up dramatically. So, yeah, like any situation, you know, for some people, it's going to work out well, even in tough times like a pandemic.
Chris Orzechowski: Yeah, I had a client, a sorry one, a fellow email copycat and coaching student. You know, he sent me an email or he posted in the group and was like, yeah, we sent out like, we did this, like two email campaigns or $120,000 worth of goods and like, they're, they're also like some kind of like, online grocery. So you know, like a very small average order value. It's not like they're selling, you know, 2000 mattresses or something, right. Like they, you know, some of their products are a couple bucks each. So like, they're just been killing it. So that's the thing. It's like, I don't know, obviously, every day is different and things could change on a day by day basis, but I think it's just long term. I think it's gonna be very good for Economy. I think a lot of people aren't getting used to buying from these brands. And there's going to be loyalties built and there's going to be preferences, right? Because, for instance, right, like if, if I went to the store and bought razors, and now I can't go to the store anymore, well, maybe I go to Dollar Shave Club, maybe we go to Harry's, maybe we go to the store.
And then once I start using that brand, I'm going to switch next month and switch the month after probably not right, I'm going to probably continue to buy from that brand. So, that scenario is being played out in so many different markets and industries and with different types of products, hundreds of millions of times over right. So I think there's gonna be some lasting effects from that happening.
Brad: Chris, who are some of the ecommerce businesses out there that are doing email the right way that are just sending out awesome emails, valuable emails that people should check out?
Chris Orzechowski: Yeah. So, the ones that come to the top of mind are some of the ones that are broken down to my email. The week blog series and you know, shyness T is one and they're just the funniest people on earth I think like, they have the funniest that you won't find a company with funnier, more engaging, I guess, email copy there. Those guys are funny shit. And then what do they do? What's their business they sell is like apparel, I guess you could say, you know, underwear and they have like these, like, they send this email the other day, like, this Sunday, I was like, you want the tiger King because you know, type things like popular on Netflix right now. And then they came out. Yeah, like, you know, this whole line of like, Tiger speedos and like Tiger underwear and Tiger print, like, suits or whatever and like it just like, it's not stuff like you're gonna wear to, you know, to out or to work or whatever, but it's like, the like onesies, hoods and like, it's just like funny stuff. But they're team writers. They're just phenomenal.
So I think they do a great job. And, you know, other companies, you know, Ryan Lee's rewind, like he's just, you know, the go email. So like You know even though I don't I haven't I've tried his bars I'm you know bought them a friend gave me one Abby Woodcock when we were doing our event tonight. She had like a box and I tried a couple they're pretty good. I haven't actually bought any from him yet, but I read every single one of his emails. I'm gonna try them so I know that they're good. Yeah. I mean, you know, his phenomenal true Vani, also a person that hasn't bought any of their products but you know, phenomenal email marketing game. I'm trying to think of who else You know, there's basically the short answer is any company that I broke down on my blog. But those are some ones that just come. You know, top of mind that is doing a really good job. Cool.
Brad: Yeah, that series is an awesome resource for anybody who wants to check out like, in depth examples of good ecommerce emails. Definitely. Definitely a place to go to check it out. Thank you. Chris. You recently launched a monthly newsletter. Can you tell me What led you to start that newsletter and just what the newsletter is all about?
Chris Orzechowski: Yes. So um, I've been kicking around the idea of doing a newsletter for a while, you know, I had grown up in my marketing career reading Gary Halbert letters and reading Frank Kearns newsletter and Ben settles and doesn't mind dance and my fury and it's probably Dan Kennedy. There's probably like one or two other people whose newsletters I've been subscribed to over the years. But I always remember Gary Halbert. One newsletter was like big for me, because why before I like ever had a client, I remember, I found the file of all every single newsletter, you know, 1100 pages, whatever it is, and I remember like going to FedEx kinkos, whatever, and spending like 80 bucks to get all printed and back and I put it in the binder. The binder is like this big, it's huge.
And I remember like every night, you know, I'd work on my business and like, nothing would happen and it would suck but then every night I'd like to go and read an issue or two before bed and it was just cool. To see over the last 15 or 20 years or however long he wrote all those issues for the guy kind of like documented his life through marketing in the work that he did to suit me and I always said, like, one day I want to do that, right. And I want to be a long term project where I could document all the stuff because I'm always a big believer in like, you know, doing the work, and then documenting the winds and the processes and the failures and what I've learned, and it seemed like the perfect medium for me to do that was in a newsletter.
Um, and also, on top of that, you know, I'm, I just been through so many courses and I've had courses and like I've created, you know, my email copy Academy course, it's got to be like, 40 hours of video at least. And I got to the point where I'm like, you know, it's good, and people absolutely love it. And people's lives have been changed by and this is not me saying this is what they told me. But at the same time, like I don't want to dump another 40 hour course on someone's plate, like, I want to give people something tangible, something that can hold in their hand, something they could read in a sitting almost like a An executive report where it's like, here's the one thing I need to do this month, and they do it and they get a great result. And that was where the idea kind of started. I said, "How can I build this?"
So it took, you know, took a long time to do to get everything set up and to come up with the hook and the angle and all the content that I wanted to put in it and you know, the schedule and the infrastructure and everything else, it was definitely a lot of work. But now I have this kind of, youknow, documentation and all the stuff that I'm doing and like as I'm doing projects with clients, like I'm taking what made those things successful and breaking them down into the newsletter. Because there were so many people who are like, some of my listeners asked me if they're like, man, I'd love to mentor under you. I'd love to like just, you know, be able to hang around and learn what you're doing. I'm like, Okay, well, I'll show you in the newsletter.
And you know, it's not going to be 150 pages every month, it'll be, you know, 16 pages, 20 pages, 22 pages, like whatever it is. It's short, you can read it in, you know, 20 to 25 minutes, get what you need, get an actual strategy that you can actually use in your business. People have been doing that, like I had a guy who he just got the first. He just got the April issue in the mail. And within three days, he took the one strategy that I showed and made 450 bucks with it. And then another guy had gotten it to. He's overseas. And he's like, yeah, I tried that one email you include that made 1000 bucks already. And so I can't wait to use it again. I'm like, Yeah, cool. Keep using the man like it's working. So that was the whole goal. It was like, how do I? Yeah, like, how do I deliver money in the mail, essentially, to people? Because if I do it for what if I do a strategy or campaign for one client, like, you can adapt these things for your own business? So like, that was the big thing. Not everyone has the money to work with me one on one to talk to my agency. So I said, why don't I just bring it down the format where people can come and do it themselves?
Brad: Awesome, man. Awesome. Yeah, I'm on your email list, Chris. So I get the, you know, the emails that you send promoting that and they're always super, super compelling, interesting story driven. So I'd be interested to know Could you share maybe one or two strategies with us here that you talk about maybe in some of your past episodes or past newsletters? I don't know if that'd be fair to my existing subscribers.
Brad: Okay, you got to sign up to get that.
Chris Orzechowski: Yeah, sign up to get the good stuff. Yep.
Brad: Okay, cool. What other kind of stuff? Are you working on any other cool projects that you got? in the works?
Chris Orzechowski: Yeah, I've watched an agency where I'm basically gonna be doing large scale projects with ecommerce companies that I work with. And the reason why is, especially now that I have a child and all the other things that I have going on in my life, I just don't have the same amount of time in order for me to sit down and write out, you know, a bazillion pages of copy for every single project. The thing is, like, ordinarily, I could just take my ball and go home and say, Okay, I'm not gonna work with clients, but I don't really like that idea. And I still, you know, I'm in the I'm in the mode right now where I just want to continue to build out you know, I want to build another vehicle for myself for the work that I do something that's long term where I could kind of like, you know, bring on writers and train them and get them up to speed and have them work on cool, exciting projects.
And I can kind of guide, you know, foster their learning and also get clients great results at the same time. So it's called noisy media. And it's a very small boutique agency, we don't work with a ton of clients. And I'm really focused on working with, you know, a small handful of clients doing super high quality work, because you know, with a lot of people I've talked to with agencies that say, Oh, it's a nightmare. And the reason why is because you got to keep growing, keep growing and keep growing, you got another two clients, you got to hire another two people, right? And I kind of want to flip that model on its head, I kind of want to keep it intentionally small work with a handful people can go super deep with their companies kind of like the same way that I do with my current clients, but just have some extra bodies, some extra people to kind of give you more support and get them better results even faster. With email.
So that's kind of it I'm building out, you know, that is a very, that is a beast of a process. Don't get me wrong. You know, there's a lot of SOPs, there's a lot of infrastructures on project management, there's a lot of, you know, more marketing on the front end that has to be done. There's a lot of stuff, but that's what I'm excited about, you know, building out and, you know, I've already started taking on clients, but I just can't wait to really just perfect that process and make it even better.
Brad: Awesome, and what kind of team structure are you building there?
Chris Orzechowski: Um, it's gonna be super small. So it's gonna be me, you know, small handful writers and a small project management team, and, you know, possibly some in tech support, slash implementation people as well. But, you know, we're talking five people, maybe, maybe less, maybe a little bit more, you know, my goal is not to build the next over the emitter, right? It's to just kind of keep it small, and just get awesome results.
Brad: Yeah, that's super cool, man. It's definitely exciting.
Chris Orzechowski: Yeah, pumped about it.
Brad: So for people watching who want to learn more about you, Chris, what you do and what you offer some of your products, courses, things like that. where's the best place to go to find out more?
Chris Orzechowski: Yeah, if you go to the email copywriter.com you can get a free copy of my book just for signing up to my list and you get all my emails and hopefully become a newsletter subscriber too. But that's the email copywriter calm. Awesome.
Brad: And that is a great book as well. So if you don't have it yet, definitely check it out.
Chris Orzechowski: Thank you, appreciate that.
Brad: Yeah, man. Well, Chris, hey, it was great having you on. enjoy talking with you catching up. And yeah, man, hopefully Talk to you again soon.
Chris Orzechowski: Absolutely, Brad:. Thanks so much for having me. It's a lot of fun, man.
Brad: Absolutely, man. Take care later.


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Woohoo: I will be attending Storage Field Day 8! The 8th edition is held from October 20th till the 23rd in the same location as always: Silicon Valley, CA, (USA, Earth, etc). I'm very excited to return: Storage Field Day 7 was a big success and this time around it shouldn't be any different. The line-up of presenting companies is impressive: I've met some of them at previous Storage Field Days and there's a couple of new names that I've been really looking forward to meet.


A princess must find her place in a reborn world.
She flees on her wedding day.
She steals ancient documents from the Chancellor's secret collection.
She is pursued by bounty hunters sent by her own father.
She is Princess Lia, seventeen, First Daughter of the House of Morrighan.
The Kingdom of Morrighan is steeped in tradition and the stories of a bygone world, but some traditions Lia can't abide. Like having to marry someone she's never met to secure a political alliance.
Fed up and ready for a new life, Lia flees to a distant village on the morning of her wedding. She settles in among the common folk, intrigued when two mysterious and handsome strangers arrive—and unaware that one is the jilted prince and the other an assassin sent to kill her. Deceptions swirl and Lia finds herself on the brink of unlocking perilous secrets—secrets that may unravel her world—even as she feels herself falling in love.
It can take years to mold a dream. It takes only a fraction of a second for it to be shattered.
My horse was huge, almost as big as his beast. He gave me a hand up, but held back the reins. "You'll regret it if you break your word to me."
I glared down at him. "A cunning liar who relies on the word of another? I suppose I should appreciate the colossal irony."
I still had six hours of daylight. I filled my bota at the pump and grabbed a sack of oats for my horse. They had a long lead. It would take a while to catch up with them. But I would. I'd do whatever it took to bring her back. I found her once. I would find her again.
In the effort of full disclosure, there was a time when The Kiss of Deception was on my TBR list and I removed it. I don't know why exactly. It was on my list and I decided I didn't want to read it anymore. Nor do I remember why I put it back on, and the subsequently asked for it as a birthday gift. It might have been a review of The Heart of Betrayal, but who knows. I do know is that Past Andrea was a fool.
Lia is the first daughter of her family, a role that within her world imbeds her with certain gifts, and has been promised in marriage to a neighboring kingdom's prince. Having never met said prince and annoyed by the fact that her brothers can marry for love, Lia and her best friend/maid Pauline run off for Pauline's native home, Terravin.
After obtaining a room and jobs with Pauline's old family friend, Berdi, Lia comes into her own. Lia isn't a snobby princess or one demanding to be waited on, but a young woman determined to earn her keep and willing to get her hands dirty. All she wants is freedom and the opportunity to make her own choices and that's what she has found in Terravin.
Enter the Assassin, sent to kill Lia, and the Prince, intrigued by the woman who opted to runaway rather than marry him. After tracking Lia down, and being impressed by her skill at hiding her tracks, both men happen upon one another at the same time. Neither knows who the other is or why they're there, but they believe each others false stories as easily as Lia - though as things progress they do grow more and more suspicious of one another.
I'm not going to touch too much more on Rafe and Kaden because I don't want to drop any hints as to which guy is which. I will say that Mary does an excellent job of keeping us guessing as to who these men truly are. If you're worried about there being a love triangle (like I did), don't be! At some points you feel like it's heading that way, but it's not. Lia's feelings for the one guy are more along the lines of "Yeah, he's attractive, but . . ."
The first half of the book is a bit slow and took me a bit to read, but once the Assassin reveals himself Oh. My. God. I couldn't stop reading! I must have read the second half in a matter of hours - and the last few chapters under my covers because it was super late and even my book light was keeping my husband awake.
And the ending! I can't tell you how many times I reread that last chapter and how many times I've read it since. It's so perfect. Even with the cliff hanger (but since The Heart of Betrayal it's okay because you can immediately pick it up and continue), I wasn't mad. Normally cliff hangers drive me to the brink of instantly, but something about this one is so beautiful and so wonderful that I didn't care. This is definitely a book you do not to miss out on; as soon as I finished I ordered The Heart of Betrayal and preordered The Beauty of Darkness.


Hailed by BBC Radio 3 as "a real poet of the piano, "Andrew Tyson is emerging as a distinctive and important new musical voice. In summer 2015, he was awarded First Prize at the Géza Anda Competition in Zürich, as well as the Mozart and Audience Prizes. These victories have resulted in numerous performances throughout Europe under the auspices of the Géza Anda Foundation.
As winner of the Young Concert Artists International Auditions in 2011, Tyson was awarded YCA's Paul A. Fish Memorial Prize and the John Browning Memorial Prize. After early studies at the University of North Carolina, he attended the Curtis Institute of Music where he worked with Claude Frank. Andrew later earned his Master's degree and Artist Diploma at The Juilliard School, winning the Gina Bachauer Piano Competition and receiving the Arthur Rubinstein Prize in Piano.


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A Brief History of the Macy's Thanksgiving Day Parade
With the possible exception of a perfectly browned roast turkey and all the traditional trimmings, nothing says Thanksgiving like the legendary Macy's Thanksgiving Day Parade. America's department store has hosted the parade — which features marching bands, floats, clowns, celebrities, and multi-story tall helium balloons — since 1924. Running through Manhattan and ending at the retailer's massive flagship location, it is as much a celebration of our national holiday of bounty and thanksgiving as it is a symbolic launch to the Christmas season.
Credit: Bettmann/ Getty Images
Macy's staged its first Thanksgiving Day parade in 1924 — the same year the department store expanded across an entire New York City block, from Seventh Avenue to Broadway. That parade was intended to celebrate the newly enlarged store, which made it the (self-proclaimed) largest in the world. And, it was called the Macy's Christmas Parade — Macy's brass hoped to hype everyone up for the holiday shopping season.
That first year's route went from 145th Street in Harlem down to the store's midtown location at 34th Street. It was run by store employees, and the event featured only a few floats along with four bands and live animals, including elephants and monkeys, from the Central Park Zoo. The theme, which matched the Macy's holiday window displays, was nursery rhymes, so floats with Mother Goose-approved characters delighted the city's children. And just as he does today, Santa Claus closed the show on a float featuring a reindeer-led sleigh.
An estimated 250,000 people attended the event and some 10,000 cheering spectators surrounded Macy's new entrance at the end of the parade route, where they watched Santa disembark his sleigh, climb a ladder to sit on a golden throne above the doors, and sound a trumpet. At that point, the holiday windows were unveiled.
The New York Times reported that the event was a hit, and the very next day Macy's announced its plan to stage another parade the following Thanksgiving. Since then, the parade has been held every year aside from a short span during World War II, when austerity measures prevented the use of rubber and helium for parade balloons.
Credit: Oleg Nikishin/ Getty Images
That first parade route in 1924 was a long one. It lasted for hours as the caravan of floats and entertainers worked their way down 111 city blocks — nearly 6 miles worth. The route was shortened early on to about 2.5 miles in length, starting on the Upper West Side around 77th St, but for many years it consistently ran right down Broadway — a thoroughfare sometimes referred to as Manhattan's spine. In 2009, the route shifted to Seventh Avenue to avoid stretches of newly constructed pedestrian plazas near Times Square, and in 2011 the route was changed once again, when the parade shifted to Sixth Avenue once it got below Central Park.
The Balloons
Credit: Laura Cavanaugh/ Getty Images
Those helium balloons, now one of the most famous aspects of the parade, debuted in 1927 as a replacement for the zoo animals. That first year, Macy's featured cartoon character Felix the Cat along with a 60-foot dinosaur; Mickey Mouse joined up in 1934 and Snoopy followed in 1968. (The Peanuts character has appeared in more parades than any other — there have been seven different Snoopy balloons).
Initially, the balloons were not made with deflation valves and were released into the air at the end of the parade; in 1928, Macy's began offering a reward to anyone in the tristate area retrieving and returning the (inevitably popped) balloons. (Each balloon was famously affixed with a return address.) In 1932, a pilot attempted to catch one of the errant balloons and nearly crashed the plane when the balloon wrapped around the wing. Macy's wisely stopped releasing the balloons after that year.
A helium shortage in 1958 almost grounded the balloon spectacle, but Macy's worked with the Goodyear Tire & Rubber Company as well as a rigging company called Traynor & Hansen Corporation to design a system of construction derricks from which air-filled balloons dangled. And, in 1971, heavy winds cancelled the parade's roster of balloons — the only time since the debut of the balloons that Macy's hosted a parade without any.
Recent parades have featured up to two dozen of these famous balloons. Though they were once constructed by Goodyear, since 1968 each balloon has been created by over 30 artisans in the dedicated Macy's Parade Studio in Moonachie, New Jersey. Getting the balloons into Manhattan requires a trip through the Holland Tunnel (one of two underwater vehicular tunnels that connect New York City to New Jersey), meaning balloons that may be 40 feet tall when inflated must collapse into a 12-foot by 8-foot box for the trek. Even the inflation of these iconic characters has become a widely attended annual event. Spectators congregate on the day before the holiday on 77th St. near Central Park and the American Museum of Natural History. There, a crew that includes many volunteers start the long inflation process at 3 p.m.
The Floats
Credit: Noam Galai/ Getty Images
Floats have been prominently featured since the parade's earliest days when they were drawn by horses. By the 1960s, however, the floats started to truly become a spectacle. By then, Macy's was creating them in their New Jersey studio as well and, like the balloons, they were designed to be collapsible to get through the Holland Tunnel.
Built from a variety of materials ranging from wood to fiberglass, each float begins with an exact-scale sketch. In terms of construction, a base or "floatbed" is assembled first, with the collapsible structures of the float added on top. Floats can range in size, but one measuring 40-foot long and 30-foot high is not unheard of, and it is not uncommon for the parade to feature over 30 of these various floats and float-balloon combos.
Some floats are also balloons — or vice versa. These creations, called "balloonicles," have the base and the wheels of a float, are often motorized and self-powered, but include an affixed, inflated balloon portion. These Frankenstein floats have featured Kool-Aid Man, the Aflac Duck, Mother Goose characters, and Blue's Clues, to name a few.
Broadcasting the Parade
The first radio broadcast of the parade started in 1932. In 1946, the parade was broadcast locally in New York City, and the next year NBC aired it nationally. NBC continues to be the official broadcaster of the parade — which enjoys 50 million viewers each year (not including some 3.5 million in-person spectators lining the parade route in Manhattan).
Commentators and hosts on those broadcasts have included bold-faced names from NBC's news division and the Today show team, plus celebrities like Betty White, Ed McMahon, Phylicia Rashād, and even MTV's Kurt Loder and Beavis and Butt-Head in 1997.
The Performances
Credit: kyleorlando/ YouTube
Each year, top performers appear on floats in the parade. Over the years, viewers have been treated to singers, dancers, and entertainers across genres, from Sesame Street characters and the cast of Howdy Doody to Mary J. Blige, Renee Fleming, the Backstreet Boys, Kool & The Gang, Milton Berle, Wayne Newton, Shirley Temple, and Panic! At The Disco. While the featured artists often couldn't be more different, most have one thing in common: they lip-sync. The floats — mobile, outdoors, and constructed from any number of various materials — just can't deliver good enough sound quality for live singing (not to mention the unpredictability of the cold November weather).
New York's iconic Broadway musicals have also consistently played a role in the parade starting in the 1970s with performances by the casts of Shenandoah and Peter Pan. Over the years, featured shows have included Carousel, Annie, Billy Elliot, Hairspray, Fiddler on the Roof, Kiss Me Kate, and Beauty and the Beast.
The world-famous Radio City Rockettes have been making parade appearances since 1957 as well. Promoting their holiday shows at Radio City Music Hall, the dance troupe high-kicks through one of the parade's closing performances.
Of course, the event always includes selected high school and college marching bands from all over the country. Each band submits an application and a performance video up to two years in advance; and selected marching bands are notified 18 months before they're set to appear on the Manhattan streets. The Macy's Great American Marching Band is also featured each year, which features 250 players representing each of the 50 states.
And, what parade would be complete without a roster of clowns? Macy's actually trains citizen volunteers to participate in the parade each year with the help of Big Apple Circus, so if you've always wanted to march in the biggest parade around but your prospects for joining the Rockettes, a Broadway show, or a high school marching band aren't great, dressing like Bozo might be your next best option.
Credit: jediahowen/ Unsplash
This year, as the COVID-19 pandemic continues to affect everyday life and group gatherings of three million of your closest parade-going friends are discouraged, Macy's has planned a scaled-down but still very festive Thanksgiving Day Parade.
Rather than the usual 2.5-mile trek, the route will be shortened to a single block directly by huge department store. The beloved balloons will be tethered to specialized vehicles rather than the usual 100 or so volunteer handlers per balloon. Most performers will contribute virtually so fewer people have to travel; and booked marching bands have been deferred to 2021. Mask-wearing and social distancing will be required for those who are working the event, but thankfully the rest of us can enjoy the festivities from the comfort of our sofas.
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