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Why Facebook Fans Still Matter: Using Facebook Ads To Expose Value
Brett Prince February 9, 2016
The word on the street is that Facebook fans no longer matter. For the most part, this is perpetuated by the same people that claim organic reach on Facebook is dead. It's not.
Not only to Facebook fans still matter, they're a significant asset, especially for those that aren't running Facebook ads.
If your business and website traffic is growing, you may be transitioning away from the dependence on 'organic' social traffic and towards the on-demand advertising approach.
In a case such as this, the value of a like may be lower than a targeted visit.
However this doesn't mean that a Facebook like isn't valuable for another brand or business, or that it doesn't valuable for you at some point in the past.
Historical Fan Value
Facebook fans have significant business value. It's obviously not about the number of fans, but about the actions they take.
These people are brand advocates.
They have more than likely read your content or purchased something from you before. As a fan, they will see your content organically (at least some of them will).
So when you share a link, it's your fans that are most likely to click.
If you've created some sort of opt-in, it's your fans that are likely to convert.
When it's time to sell, your fans are likely to buy.
If you have targeted fans, you will see a business impact. Particularly in the starting stages of your business. You will see value in your results.
Ad Targeting Cost Trends
As a business and/or website traffic grow, there may be a natural shift away from fan targeting using Facebook ads.
It's not that targeting fans exclusively doesn't have value or is ineffective. It's more likely that you will have a growing audience of a much more effective group that you can target.
Eventually, if you have the website traffic to support it, you will want to transition as much of your budget to target your website visitors as possible.
I'm talking about various Website Custom Audiences based on a number of conditions. I promise, when you look at the numbers, you will see the difference.
Let's think about an Ad Set that is targeting fans and one that is targeting website visitors. On the ad side, it could include promoting blog posts, traffic generation to opt-ins, a fan building campaign to increase likes, individual product sales – whatever.
You will more than likely notice a lower CPC for a WCA based campaign over the CPC for a fan based campaign. Below, I've included aggregated data from two major campaigns I've ran that clearly show the performance differences.
The cost difference will vary based on your audience sizes, but above, we're looking at a strong sample size where one campaign has an acquisition cost that is 71% lower than the other.
This is absolutely massive when talking about conversions, and the clear winner here is the WCA based campaign.
So why would you see a higher CPC between the two campaigns?
It all comes down to the campaign CPM, which you can see above.
A major factor that determines CPM pricing is the size of your audience. As a result, you will see a higher traffic acquisition cost when targeting fans over a Website Custom Audience due to a smaller audience size.
If you want to experiment, measure the the CPM cost for each audience. As your Website Custom Audience grows, you are likely to see the cost to reach that audience go down.
In my experience, your WCA will be more engaged and have a higher Relevance Score. Facebook will also have a great pool of people to choose from based on a larger audience size, displaying your ad to those that are most likely to take action.
The Website Conversions Objective, too
When you're selecting your WCA, don't worry about country filtering if you're running a content based campaign. It's likely that anyone who has visited your site is in fact your target audience.
When running a campaign exclusively to your Fans, however, you are required to select a country.
Similarly to a lower CPC, it is likely you will see a lower cost-per-conversion for your WCA based campaign. In the majority of my testing I've seen fan based campaigns, regardless of objective, roughly 75% higher.
For a Website Conversions based Objective, the results below add further weight in favour of WCA campaigns:
We're seeing a CPA that is 2.7x that of a WCA campaign.
In every scenario it's apparent that targeting website visitors is way more efficient.
This isn't only on the reach level, but it trickles down to the cost of website clicks and the number of conversions due to higher conversion rates.
Why Website Visitors?
We know website visitors are cheaper. As mentioned above, it's because they're more likely to engage favourably.
Makes sense, doesn't it?
If you're a fan of a page you could have liked it recently or maybe it was 4 years ago. Over time, your interests change. It's likely that you haven't checked out the brand or website lately, either. The same goes for your own fans.
If you're running a campaign that is targeting an audience that has been to your website in the last 30 days, they're not only familiar with you but they've actually been to your website. This is awesome to know.
So in the end, it's not that fans don't have any value. It's that fans that haven't been to your website recently aren't as valuable as someone who has been. If someone who visits your website already likes your page, awesome, and if not, that's cool too.
Think about the data behind this…
Let's say you want to target any of your website visitors over the past 180 days and you can reach 400,000 people. Generous, I know.
On the other hand, you have a strong Facebook page with 70,000 fans that have liked your page at some point over the past few years. Most of which haven't been to your website lately.
If you want to dig into it, segment your 180 day audience using a filter for those that like your page. Even if your content is engaging, you're probably looking at 10%, and below, of fans that have visited recently. So you might have 7000ish people.
Sure, it's great that 7000 people have visited over 180 days, and you can do run targeting just for them. But that's only 1-2% of the total audience of website visitors that you could be targeting.
Yeah, There's a Caveat
Looking at the relationships explained here, it would be pretty easy to ignore the fact that Facebook fans still matter. They do.
Of everything presented here, we're talking about big traffic and audience numbers – a growing business.
With an audience of 400,000 people you could target over 180 days, you would have a ton of flexibility to target your website visitors based on different durations and specific pages they've visited.
That's serious targeting power.
If you have a huge email list, you can also create a Custom Audience to target in ads or to drive traffic directly – an extremely relevant group.
If you're at this stage, you probably don't need to target your fans any longer. It won't be as effective.
Instead, it makes sense to focus efforts on maintaining and growing a large audience of people to make your strategy even more effective.
If you're looking at 400,000 people and are thinking that those numbers are huge, yeah, that's a big audience. But where did it start?
We all started from scratch. At some point you will work with an audience that is new and fresh. At the beginning, targeting your fans is likely the perfect place to start when it comes to targeting.
If you think about it, if your traffic is low then abandoning your fans would be insane. These are people that have qualified themselves and will be most likely to act on your ad. You can always zero in on interests or create a lookalike audience to scale – assuming you've properly built your fan base.
It's important to consider the change in your fan base demographics over time, as well. If you've been building an audience for years, the entire audience isn't necessarily going to be completely interested down the road.
If you're looking at a fan base over the past 12 months or so, if you built it right, you may have a perfect audience that could be just as effective as targeting your website visitors.
Is it worth testing? Always.
Final Thoughts: Facebook Fans Still Matter
While my targeting focus has shifted from fans to a larger audience, let me be clear: Your Facebook fans still matter.
When you publish your content, share it on Facebook and track what your reach looks like. If you have a targeted fan base, you might see organic reach at 18-35%. Depending on what you post and how big your fan base is, you could see clicks to your website ranging from a few hundred to thousands of clicks.
Organic traffic is incredibly important.
As your fanbase grows, it will become a significant source of traffic that feeds your site, also pushing your revenue forward. Remember: building a fanbase is necessary to drive a relevant group of people to something that you own.
Why do you have a Facebook page to begin with? It's a vehicle that helps you increase traffic to something that you own.
For me, my end goal is to increase website traffic and build my email list. If you don't own your audience data, you're reliant on a single fanbase.
And that's not smart.
Are you using Facebook ads to target your fans? Will you now continue to do so, or diversify resources to grow your audience?
Conversion, Digital Advertising, Engagement, PPC, Social Media No Comments
Unlocking Facebook Ad Retargeting Using Website Custom Audiences

redpajama_set_name: RedPajamaCommonCrawl


During the last decade, a number of NLRB decisions faulted employers for written policies that were considered to be overbroad in violation of the National Labor Relations Act.
An employer's duty to provide information to the union representing its employees is a frequent of topic of interest to labor relations practitioners because it is very easy to violate the law.
How the NLRB treats employer statements made to employees in the context of union organizing or other protected activity has been a frequent topic of discussion.
The right of employees to band together for purposes of bringing grievances to their employer is at the very core of the National Labor Relations Act, as embodied in Section 7.
Another area of complexity comes from whether a decertification petition will be processed in the face of unfair labor practice charges filed by the incumbent union.
In prior posts, we have discussed how information requests made in the context of a bargaining relationship can be vexing.
A union, an employee or an employer can all file a representation petition with the NLRB.
The Board issued an interesting decision discussing an employer's successful efforts to repudiate unlawful conduct, which we'll get to in a minute.
The NLRB has been in a period of dormancy.


The Kenneth C. Spengler Award is presented to an individual, team, or organization whose efforts have contributed to the growth of the weather, water, and climate enterprise while materially fostering a sense of community and creating synergistic linkages among the public, private, and academic sectors, as well as the user community.
The Award for Outstanding Contribution to the Advance of Applied Meteorology is granted to an individual for contributions to the direct application of meteorological or climatological knowledge to the fulfillment of industrial or agricultural needs or in research and development of scientific knowledge, which can meet such needs.
The Henry T. Harrison Award for Outstanding Contributions by a Consulting Meteorologist was established to recognize a consulting meteorologist for outstanding contributions to the profession, clients, and society.
The Charles E. Anderson Award is given to an individual in recognition of outstanding contributions to the promotion of diversity in the atmospheric or related sciences and broader communities through education and community service.
The Francis W. Reichelderfer Award is given in recognition of distinguished contributions to the provision of operational environmental services to the public.
The Helmut E. Landsberg Award recognizes an individual or team for exemplary contributions to the fields of urban meteorology, climatology, or hydrology, including, but not restricted to, achievements through measurements or modeling that provide an improved understanding of atmospheric processes in urban environments, enhanced urban meteorological or air quality forecasting capabilities, advances in identifying and quantifying beneficial and adverse impacts in urban areas, or in recognition of service or applications in the field.
The Award for Outstanding Achievement in Biometeorology is given to an individual who has made outstanding contributions to the theory, teaching, and/or application of knowledge about interactions between the atmosphere and biological systems.
The Banner I. Miller Award is given for an outstanding contribution to the science of hurricane and tropical weather forecasting published in a journal with international circulation during the 48 months prior to the deadline for nominations.


In Drosophila cells, phosphorylation of eIF4E (eukaryotic initiation factor 4E) is required for growth and development. In Drosophila melanogaster, LK6 is the closest homologue of mammalian Mnk1 and Mnk2 [MAPK (mitogen-activated protein kinase) signal-integrating kinases 1 and 2 respectively] that phosphorylate mammalian eIF4E. Mnk1 is activated by both mitogen- and stress-activated signalling pathways [ERK (extracellular-signal-regulated kinase) and p38 MAPK], whereas Mnk2 contains a MAPK-binding motif that is selective for ERKs. LK6 possesses a binding motif similar to that in Mnk2. In the present study, we show that LK6 can phosphorylate eIF4E at the physiological site. LK6 activity is increased by the ERK signalling pathway and not by the stress-activated p38 MAPK signalling pathway. Consistent with this, LK6 binds ERK in mammalian cells, and this requires an intact binding motif. LK6 can bind to eIF4G in mammalian cells, and expression of LK6 increases the phosphorylation of the endogenous eIF4E. In Drosophila S2 Schneider cells, LK6 binds the ERK homologue Rolled, but not the p38 MAPK homologue. LK6 phosphorylates Drosophila eIF4E in vitro. The phosphorylation of endogenous eIF4E in Drosophila cells is increased by activation of the ERK pathway but not by arsenite, an activator of p38 MAPK. RNA interference directed against LK6 significantly decreases eIF4E phosphorylation in Drosophila cells. These results show that LK6 binds to ERK and is activated by ERK signalling and it is responsible for phosphorylating eIF4E in Drosophila.
Parra-Palau, J.L., Scheper, G.C., Harper, D.E. and Proud, C.G. (2005) The Drosophila protein kinase LK6 is regulated by ERK and phosphorylates the eukaryotic initiation factor eIf4E in vivo. Biochemical Journal, 385 (3), 695-702. (doi:10.1042/BJ20040769).


The international exhibition LINEAPELLE MILANO has just ended. The Summer 2020 Collection was presented at the event. New fashion trends, colors, materials always evolving. We hope that our presence at the event has been a source of inspiration for our Customers and Visitors, but also important for new connections. We thank all those who have visited our booth. For any other information, please, contact us!
Your leather on guaranteed prompt delivery!
-CUSTOMER CARE - || We Are Here!
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In order to do this, our Company provides to create a Team wholly dedicated to you.
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We produce sheep, goat and buffalo leathers ranging from typology, processing.
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More than 100 colors are Immediatly Aviable in our stores.
Take a look to our Color Cards and Contact Us for more information.


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Charlene Myers 0
Justice for Captain
Charlene Myers 0 Comments
36496 signers. Almost there! Add your voice!
PLEASE SCROLL TO BOTTOM OF PAGE TO SIGN PETITION
BACKGROUND: This petition is in honour and memory of Captain, a 2-year-old German Shepherd dog, who was discovered on July 18, 2012 wrapped in a bloody sheet and left in a dumpster in Vancouver, British Columbia, Canada. When Captain was found he was emaciated, cut, stabbed, and brutally beaten (likely being rendered quadriplegic, and with brain hemorrhaging). Captain passed away from cardiac arrest shortly after being rescued from the dumpster. Brian Whitlock, Captain's "owner," pled guilty on April 9, 2013 to one count of wilfully causing unnecessary pain, suffering, or injury to an animal in accordance with Section 445.1(1)(a) of the Criminal Code of Canada. His sentencing is scheduled for June 4, 2013.
THE PETITION:
We, the undersigned, are tired of hearing about animals who are abused while their abusers walk free. We therefore petition our government representatives, at all levels (British Columbia Premier Christy Clark and Prime Minister Stephen Harper), to ensure meaningful laws to protect animals are constructed and enforced. We wish to see those responsible for abusing, neglecting, torturing, or otherwise harming animals, held appropriately accountable.
The link between cruelty to animals and cruelty to humans has been well-documented, and protecting the animals will serve to benefit humans in the long run. Nonetheless, animals deserve humane treatment and adequate protection in their own right, so we call upon the British Columbia and federal Canadian governments to ensure laws are in place to provide such protection and see that those who do not uphold the law are punished accordingly. Thank you.
Captain was not garbage and we must do everything in our power to ensure the person who did this to Captain is brought to justice with an appropriate penalty.
You are NOT required to make a donation to sign this petition.
After you sign the petition, you may be directed to a page on which you are asked to make a donation. The request for donations is from ipetition, the website which hosts this petition free-of-charge, and I (the petition creator) have no ability to disable that request. If you choose not to make a donation, when the request comes up just close the window and you are finished. Any donations made to ipetition are for maintenance of the ipetition site and are not for Captain's fund.
PLEASE CLICK HERE TO SIGN ANOTHER PETITION ASKING FOR THE MAXIMUM SENTENCE FOR BRIAN WHITLOCK (the petition will open in another window, but please remember to come back and sign this petition after you have signed the petition for maximum sentence).
CLICK HERE to join my Facebook page to get updates on Captain's case and participate in further initiatives to ensure Captain did not die in vain.
UPDATE. APRIL 12, 2013 -- BRIAN WHITLOCK HAS PLEADED GUILTY TO ANIMAL CRUELTY AGAINST CAPTAIN!!!
CLICK HERE to read the story.
CLICK HERE to sign another petition to ask for the maximum sentence for Brian Whitlock.
CLICK HERE to join my Facebook page to receive updates on Captain's case and information about further initiatives we are undertaking to ensure Captain did not die in vain.
PETITION BEING PRESENTED IN THE HOUSE OF COMMONS!!!
Three Members of Parliament have offered to present PRINTED COPIES of this petition in the Canadian House of Commons! 2,300 physical signatures have already been presented by Member of Parliament Mr. Alex Atamanenko. A huge "thank you!!" to MPs Alex Atamanenko, Dick Harris, and Kennedy Stewart for supporting this petition. If you wish to help with the printed petition, please go to the link below, print out a petition form, ask 25 CANADIAN RESIDENTS to sign it, and send it to Ottawa for presentation in the House of Commons.
(click here to download petition file and cover letter)
UPDATE!! - ANIMAL CRUELTY CHARGE LAID AGAINST CAPTAIN'S OWNER
(click here to read full story)
Despite charges, we need to keep signatures coming on the petition. Charges are only a beginning -- we need to continue to pressure the government to strengthen and enforce animal cruelty legislation, in Captain's memory.
FINAL TOTAL FOR DONATIONS TO CAPTAIN'S FUND - $76,160.00!!! Click on the link above to learn more about Captain's story and donations made to a special fund in honour of Captain, created by Nat and Drew of Virgin 95.3 radio in Vancouver. All funds raised are to support the investigation and prosecution in Captain's case.
This petition is now closed and no longer accepting signatures.
You can start your own petition at iPetitions—it's free and takes only minutes.


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Milwaukee Bucks continue to bolster their squad, sign Pau Gasol
By: Seth Hatcher NBA Sat, 2 Mar 2019
Related Tags: The Milwaukee Bucks Pau Gasol
The team with the NBA's best record added another piece to their team on Friday when the Milwaukee Bucks added the vet Pau Gasol.
The 38 year-old Gasol is in his 19th season in the NBA. The San Antonio Spurs bought out Gasol's contract on Thursday, allowing the big man to relocate before the postseason. Gasol was not involved in the plans in San Antonio, as the center played just 27 games this season, averaging 10 minutes per game. His playing time is expected to remain about the same, with the number of appearances likely to increase. Gasol has played in only half of the Spurs games in the month of February, and will be looking forward to a fresh start with the high flying Bucks.
Even though Gasol will not be expecting to put up the same numbers he has in the past, he adds a dynamic to the Bucks team that is much needed, and that is his championship experience. Milwaukee has proven themselves to be one of the best teams in the league this season, and as the number one team in the east as of now, they have to be considered as one of the favorites to make it out of the east and into the championship. Before Gasol was added to this team, it had plenty of talent, but that talent only goes so far in the postseason. The Bucks will need an experienced player, such as Gasol, when the playoffs come around, with the veteran adding smart and stable play that doesn't take away from the flow that has already been established.
With yet another interesting acquisition, expect Gasol and the Bucks to be one of the team's to beat in this season's NBA playoffs.
Click here for more about The Milwaukee Bucks
Click here for more about Pau Gasol


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— Post-Conflict Research Center —
The Death March Mementos: A Return to Udrc Mountain
Rising 1,042 meters above sea level is Udrc Mountain, the highest elevation point in central Bosnia and Herzegovina's Podrinje region, also known as the Drina Valley. This mountain and the nearby Kamenica Hill are two sites often referenced in recollections of the Srebrenica genocide and are of great significance to the country's wartime historical narrative.
Leslie Woodward
The Alliance for Historical Dialogue and Accountability
The Alliance for Historical Dialogue and Accountability (AHDA) is part of a growing field of scholarship exploring the historical legacy of conflict and its effects on contemporary politics, societies, and cultures.
Christina Hasenhüttl
Kirsten Johnson: The Person Behind the Camera
Kirsten Johnson's Cameraperson is a highly personal take on her experiences of shooting various documentaries around the world.
Louis Monroy Santander
The Brave Heart of an Artist
Ahmet did not care about the consequences because her name and religion were irrelevant to him. The only thing that was important was to provide a safe home for her, which he did.
Azra Bešlagić
"My Body, a War Zone": Breaking the Silence Surrounding Sexual Violence in Conflict
A new photographic exhibition in Sarajevo documents the use of sexual violence as a weapon of war. It aims to help survivors transform from victims to participants in the struggle for justice.
Zuzana Pavelková
Bullying and the Boy Unseen
Dutch Media and the Srebrenica Genocide: Coverage or Cover-up?


Medical marijuana is gaining popularity as a complementary medicine to help with the many symptoms associated with chronic illnesses. While many people are curious about how marijuana (or cannabis) may help improve their symptoms, they are also reluctant to smoke the substance. However, there are ways that medical marijuana can be administered, including in tea form.
How about a recipe for making the tea?


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Home News U.S. Embassy visits the PowerLabDK facilities in Lyngby
Home News U.S. Embassy visits the PowerLabDK...
U.S. Embassy visits the PowerLabDK facilities in Lyngby
Friday 23 Dec 16
by Stine Lykke Wagner
Jacob Østergaard
Professor, Head of Center
Stine Lykke Wagner
Stakeholder Relations Officer
The Vice-ambassador of the American Embassy in Copenhagen, Laura Lochman, visited PowerLabDK with a small delegation this week to hear more about our EcoGrid project on Bornholm and other energy activities that Center for Electric Power and Energy (CEE) are facilitating. CEO Henrik Bodskov at IBM Denmark and Head of Energy & Utilities, IBM Nordics, Nils Overgaard were also present, representing one of the largest collaborations between CEE and American companies regarding new energy solutions.
Vice-ambassador Laura Lochman has previously visited the island of Bornholm to learn about the EcoGrid project where more than 1000 households participate in an experiment on regulated electricity use. As one of the main facilitators of this project, Vice-ambassador Lochman was interested in hearing more about CEE's involvement in the project and also how American-based companies like IBM contribute to the development.
Close collaborations
Vice-ambassador Lochman is fascinated by the way Denmark continues to be a pioneer within the field of sustainable energy and especially when it comes to integration and penetration of renewables in the energy system. Head of Center at CEE, Professor Jacob Østergaard, explains that it has a lot to do with the close collaboration between universities and industry.
"A very advanced algorithm developed between IBM and DTU regulates the households"
Professor Jacob Østergaard
"Denmark is a pioneer in the area. We have high penetration in the system and we are quite ambitious on the matter which also has made us number one in Europe when it comes to export of energy technology. The reason for this is partly due to the short geographical distances between industry, universities, authority and energy companies which insure close integration. This in particular makes us an eco-system with a capability to develop new solutions to the benefit of all the stakeholders - something quite unique and a reason we cherish working with companies like IBM." Jacob says.
Disruption is the new black
Everybody is talking about disruption these days and it was also mentioned during the embassy visit, as CEE work to keep abreast regarding energy solutions. In this way CEE projects can serve as a disruption on established companies for whom the new technology won't be mature enough to cover their customers' extensive needs. That is also a reason why collaboration between researchers and companies are vital in the course of development. "Disruption are approaching at a high speed and things are developing very fast in the energy field which is why IBM wants to work with leading researchers and engineers to conduct utmost advanced technology" Nils Overgaard, Head of Energy & Utilities at IBM, explains. The close collaborations are in this way expected to set new patterns and define new technologies which will be part of the dramatic changes in the industry going forward.
CEE's main objective is to establish the most integrated, most market-based and most flexible energy system in Europe. For this it is essential to include digitalization in your research and design. "A lot of new solutions come into play where we use digitalization to optimize the system to operate more intelligent – which is where cooperation with IBM becomes important" Jacob Østergaard says. A very advanced algorithm developed between IBM and DTU are running in the homes of the EcoGrid participators regulating the power consumption and storage for each household which secures cheaper electricity than the average price.
Though Vice-ambassador Lochman is impressed with the success of the project and means of collaboration, she is still curious about how the solutions can be transferred to other societies. "So the interesting question would be how transferable it would be to parts of the United States for example where there is a different culture, philosophy and so on", she asks. Jacob Østergaard refers to a recent study that shows how two very different groups of people still are a part of the project for the same reasons. He explains:
"Actually the project at Bornholm and a newer project at Nordhavn show two very different test groups – almost opposites. We went into the demonstration thinking that the main motivation for participation would be to save money on the electricity bill, but actually it was far more social elements that motivated the customers. Elements like knowledge about their energy use, using green electricity and being part of a community was top of the list of why residents chose to take part in the demonstration." The motivation for participation indicates therefore to be the same even though culture and philosophies might be different, which makes a fine opening for the possibly of transferring the solutions to other societies.
No doubt there are many challenges developing sustainable energy systems, however communication and partnering between different industrial and political stakeholders takes us the first step of the way.
On the left: Professor Jacob Østergaard talks about CEE energy activities. On the right: CEO and Head of Energy & Utilities at IBM Denmark explains their part in the EcoGrid project
To learn more about the EcoGrid project pleace visit the project website. We also velcome you to explore the PowerLabDK facilities at our website here.
https://www.cee.elektro.dtu.dk/news/Nyhed?id=%7B4FDB928F-D1B3-43C8-AD9A-651262C13D51%7D


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Who is the best long distance swimmer?
Who won the long distance swimming?
What is the longest distance in Olympic swimming?
What is the farthest anyone has ever swam without stopping?
How far can a human swim without stopping?
Do long distance swimmers sleep?
What distance can a normal swimmer swim?
How do swimmers know how many laps?
How many laps in a pool is a good workout?
Germany's Florian Wellbrock wins men's marathon swimming at Tokyo Olympics. TOKYO — Florian Wellbrock of Germany added a gold medal in marathon swimming to his bronze at the pool, romping to a dominant win in the men's 10-kilometer race at Tokyo Bay in the Summer Olympics on Thursday.
Olympic-size pools are 50 meters in length, so it takes 30 laps to reach 1,500 meters, which is 0.93 miles. It is the longest Olympic swimming event that's not in open water. If you're swimming in your local pool, which is usually 25 yards long, that's 66 laps.
Former Olympic 400m swimmer Neil Agius of Malta has broken the record for the longest non-stop, unassisted swim. The 35-year-old swam 125.6km from Linosa, Italy back to Malta in just over 52 hours.
We estimate the outer limits of swimming non-stop in the open water without sleep is 80-100 hours and would best be done swimming/floating downstream in a warm-water river that starts in the highlands (not the mountains) and flows out to the ocean in a non-industrial area.
THIS IS IMPORTANT: Do kayaks come with titles?
Depending on the distance to cover, weather and currents, these athletes may be in the water for 12 to 24 hours or more without rest or sleep. Surprisingly, sleep deprivation is not considered a factor in the physical performance of the task of swimming.
On average it should take beginners anywhere from 40 to 50 minutes to swim a mile, while intermediate swimmers will be able to swim a mile in roughly 30 to 35 minutes and advanced swimmers in about 25 minutes or less. Generally, the numbers given above are a good place to start.
In each lane just before the turn wall are what appear to be computer monitors at the bottom of the pool. They are low-power electronic monitors that display how many laps a swimmer has remaining in a given race.
Some good guidelines would be about 60 to 80 laps or about 1500m for beginners, 80 to 100 laps for intermediate swimmers, and roughly 120 laps or more for advanced swimmers. Those are the recommended guidelines if you want a good swim workout.


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The boxing competition at the 1964 Summer Olympics was held from 11 to 23 October. The competition was for men only and there were ten weight classes.

Medal summary

Medal table

References

External links

Official Olympic Report
 1964 United States Olympic Book

1964 Summer Olympics events
1964
1964 in boxing

redpajama_set_name: RedPajamaWikipedia