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My Life at Sweetbrier
A Life Changed by Horses
by Deanie Humphrys-Dunne
Contact Author - Deanie Humphrys-Dunne
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Deanie Humphrys-Dunne is an award-winning author who has published five books:"My Life at Sweetbrier-A Life Changed by Horses, " "Charlie the Horse," "Charlene the Star, ""Charlene the Star and Hattie's Heroes," and" Charlene the Star and Bentley Bulldog."
My new book, "My Life at Sweetbrier-A Life Changed by Horses" details my childhood at Sweetbrier, the family riding school. Deanie's singular passion was to become a champion horseback rider, but doctors told her parents she would never walk. Her Dad refused to accept the diagnosis and he and Deanie were determined to prove the doctors wrong. What would happen next? Could a failed racehorse and a handicapped girl become a winning team?
Reviewed by Emily-Jane Hills Orford for Readers' Favorite
Perseverance. That's what it takes. Facing all of life's difficulties, all those hurdles thrown in our path, what we need is perseverance. We can't give up. We have to dream, dream big, and reach for our dreams with a determination that nothing will stop us. Deanie was born premature and her development, particularly her ability to walk, was affected. She was a late walker, but she did walk, despite the fact that doctors had informed her parents that Deanie might never walk as she had cerebral palsy. Her parents knew all about perseverance and they never gave up on Deanie, and they never let her give up on herself. So, when Deanie started school and was tormented by the other girls because she couldn't walk right, Deanie's mother told her to tell the girls that it was okay, because she could ride horses. And ride horses she did. She even competed, winning multiple competitions on different horses.
This is Deanie's story. My Life at Sweetbrier: A Life Changed by Horses is a motivating memoir by a remarkable horsewoman, Deanie Humphrys-Dunne. The memoir is written to inspire readers of all ages to work towards their goals, their dreams, and to never give up. Deanie and her parents never gave up. Even when she fell from her horse, or her leg was trampled by a frightened horse, Deanie always got back into the saddle again and again. Horses have a way of helping us overcome handicaps, disabilities. Horses don't judge; they don't tease or bully. For Deanie, the many horses in her life were her motivation. And being a Humphrys certainly helped, with the family motto: "The Humphrys don't give up." Deanie never did give up. A powerful message of compassion and determination.
Deborah S. Hockenberry, author
Very encouraging!, May 13, 2017
By Deborah S. Hockenberry
This review is from: My Life at Sweetbrier: A Life Changed by Horses (Paperback)
Can you imagine living on a farm with horses but not being able to ride them? What would it be like to sit there, looking out the window, watching your sisters' ride, and jumped over fences on them? I think it would be horrible! What if you were disabled and one day your doctor says that you'll never walk? What would your parents say or do? This all happened to author, Deanie Humphrys-Dunne. She takes us into her world of learning to ride a horse while having a disability. Not only that, but she tells us how she went on to showing the horses and jump them in horse shows! She has the ribbons to show for it, too!
It all started when that doctor said Deanie would never walk. Her dad had other ideas contrary to what the doctor said. Thus, started Deanie's long journey to the horse shows. It all started with her dad finding her a pony that she could handle and then strengthening her legs so that she could stay up. Then, she learned to walk the horse without falling off; everything up to jumping when she was eighteen. Through the years she's ridden many horses as she grew and progressed. In this autobiography, the author takes us through all of the up and downs of her life. She tells us of the horses' barn burning and her mother losing her favorite horse to Deanie finally getting a horse of her own!
I was very impressed with this inspirational book and the courageous author who wrote it! I feel it should definitely be in your home library. It will teach your children that they can overcome whatever obstacles life throws in their direction.
Theodore J. Cohen
2 of 2 people found the following review helpful
5.0 out of 5 stars A Book About True Grit…, May 16, 2017
By Theodore J. Cohen
This review is from: My Life at Sweetbrier: A Life Changed by Horses (Kindle Edition)
Most of us, parent or not, can't imagine having a child that didn't crawl until three-years of age, much less one who failed to walk until age four. But that was the early life of author Deanie Humphrys-Dunne, who, delivered two months premature, weighed only three pounds at birth. It took years before doctors finally were able to diagnose her condition: cerebral palsy. Fortunately for her, Ms. Humphrys-Dunne's father, "a determined person" (that's an understatement!) made the decision that what the doctor said wasn't going to stand in his daughter's way: he was going to teach his little girl how to ride a horse!
And teach her he did. As chronicled in "My Life at Sweetbrier"—a 'can do' story if ever there were on—the reader will learn of the struggles and the tears, the disappointments and setbacks, and finally, the joys and the triumphs that mark those among us with the courage to 'play the hand we are dealt' and live life on OUR terms.
It's been said: life isn't for sissies. Nothing demonstrates this more than what Deanie, with the help of her parents, has accomplished. Critical to the story, as you will learn, is the Humphreys' farm, Sweetbrier, which includes a sprawling yellow Victorian-style house (built near the end of the 19th century) together with stables and a riding ring. It's there where Deanie not only learned to ride, but also, to jump horses. Especially rewarding is her story about the jumping contest between Deanie's pony, Doey, and a horse named Sunny.
Whether or not your life has been touched by adversity, you and your children will enjoy this heartwarming story. As well, there isn't a person I know who couldn't learn something about overcoming the obstacles thrown in our paths by simply reading the Deanie Humphrys-Dunne's new book.
I give it FIVE STARS all the way.
Virginia Wright, children's author
Touching story about overcoming adversity..., May 13, 2017
By Virginia Wright
My Life at Sweetbrier: A Life Changed by Horses by Deanie Humphrys-Dunne is a beautiful, touching true story about a little girl that was diagnosed with a condition Cerebral Palsy and was told by her doctor that she would never be able to walk. Her father would not accept that diagnosis and instilled faith in his little girl, and he set out to teach her to ride horses and felt if she could do that, she would be okay. Her parents opened a riding school (Sweetbrier) so that her dad could keep his promise to her. Despite her diagnosis, the family sets out on quite a journey in life. I recommend this book for older aged children for a couple of reasons because it is a touching story of determination and it teaches a lesson never to give up, and it also teaches that dreams can come true.
-Virginia Wright, Author & Illustrator
Author of Buzzzzzzzz What Honeybees Do and The Practice Your Way to Perfect Coloring Book Collection
Cathrina
**Poignant and Heartfelt True Story**, May 25, 2017
By cathrina
My Life at Sweetbrier is about a young girl diagnosed with cerebral palsy. The doctors told her parents she would never walk. Little did the doctors know about Deanie's father's determination, and he told the doctor where he could go with that opinion. I like that line in the book. My Life at Sweetbrier is filled with Love, Determination, Strength, and Perseverance. A loving family's purpose of helping their baby to overcome her obstacles and reach for the stars. Which she did!!! She not only walked, but she learned to ride horses. And Deanie became a Champion!! I loved the sheer fortitude and "never give up attitude" of Deanie and her wonderful family.
The part about the fire in the barn and her father risking his life to save all the horses was quite heartfelt. I was saddened by the loss of two horses. Through many trials and problems with Deanie's legs and walking, it never seemed to daunt her as she grew, it simply made her stronger.
I loved My Life at Sweetbrier!! And I highly recommend this sweet book!!
Colleen Chesebro, author
5.0 out of 5 stars Deanie Humphrys-Dunne is a real champion and motivator. Her journey will inspire you to reach for the stars., May 19, 2017
By Colleen M. Chesebro
Do you love horses and stories filled with courage and inspiration? Young, Deanie Humphreys was born a preemie with the debilitating disease called cerebral palsy. At birth, a portion of her brain was damaged. The result was that Deanie had difficulty walking. Now, for most kids, this would be enough to limit their physical activities for life. But Deanie's father made a huge decision that changed her life. He said, "I'm going to teach you to ride, and you'll be fine."
That single decision changed Deanie's life forever. Deanie took her first steps at four years old. With the grit and determination of someone much older than herself, she set out to prove the doctors wrong. And, let me tell you. Deanie's journey is filled with the hopes and joys that only reaching for your dreams and succeeding can bring. It was the ability to ride a horse that gave Deanie the freedom and normality she craved.
My Life at Sweetbrier: A Life Changed by Horses, is Deanie's story based on memories and photos from her childhood. The book is written for children of all ages and filled with the kind of stories that everyone can easily relate to. The underlying theme is clear – perseverance pays off - never give up on your dreams.
I laughed and cried with the young Deanie, and I felt her pain at not being like the other kids. This is the kind of book you want to read and discuss with your children, talking about empathy for those who are different; while at the same time, encouraging children to not just accept their lot in life. The author writes:
"…it is wise to use your challenges to motivate you toward your goals because when you've conquered one obstacle, you've gained the confidence to tackle your next challenge."
Also, at the back of the book, the author provides a quiz for the reader to pull from their memory the finer points of the story. Answers are provided giving an additional learning opportunity.
I loved this sweet story of courage in the face of adversity. It was a poignant story of perseverance and motivation to never give up on your dreams. Deanie Humphrys-Dunne is a real champion and motivator. Her journey will inspire you to reach for the stars.
Character Believability: 5
Flow and Pace: 5
Reader Engagement: 5
Reader Enrichment: 5
Reader Enjoyment: 5
Patricia Moore, author
Encouraging and educational, May 17, 2017
By Patricia Moore
Encouraging non-fiction story! My Life at Sweetbrier is also educational, especially for readers who don't have a lot of knowledge about horses.
Yosef Lapid, author
A compelling testimony to the life-transforming ripple effects of love, support and determination!, May 16, 2017
By Yosef Lapid
The powerful message of this masterfully written and beautifully illustrated autobiographical book is to always stay positive, never lose hope, and always try your best. This is the inspirational story of a determined little girl who adopted such a courageous "can do" attitude. But it is much more than that. It is also the story of a loving father and a supportive family who also adopted the potent "can do!" antidote to adversity. The book is in fact, a compelling testimony to the life-transforming ripple effects of love, support and determination. A must-read for readers of all ages!
Barbara Mojica, author
ONE STEP AT A TIME..., May 16, 2017
By Barbara Mojica
This book is an inspiring autobiography that will be a source of hope and model of perseverance for anyone who has a physical handicap. The author was born with cerebral palsy; she did not take her first steps until the age of four. One dream kept her moving forward; she loved horses and wanted to ride. Her father bought a horse farm in Easton, Connecticut and encouraged his daughter to overcome all obstacles to achieve that dream. Deanie grew up in this rambling yellow Victorian house surrounded by sweetbriar roses. She faced many setbacks, including her physical disabilities and a disastrous fire. Despite all of these, Deanie persevered until she became a champion.
Middle-grade students who have faced handicaps or bullying will find solace and hope in this tale. The author introduces her readers to a loving family and the tender relationships between the family and their horses. Recommend the series for any reader age eight and over.
Parents of special needs children and special education teachers might want to consider this book as a read aloud.
J. L. Mitchell, author
A Life Changed... EXCELLENT READ!! !, May 15, 2017
By J L. Mitchell
Cover Art: Excellent
True and wonderful story! The doctors told little Deanie's parents that she would never walk again. Oh, but her dad would not accept that prognosis! Believe it or not, he wants to try out a new therapeutic treatment… putting her on a little pony! Her little heart beat so fast, as she rode round and round the pony ring, listening to the steady clip-clop of the little hooves. Dad worked so hard with his little disabled child, pushing her, watching her fall off her horse day after day. Then, he starts to see the positive changes that this all had made in her life. This little sad, lonely, stressed out girl, no longer felt isolated from the world. Finally, all the hard work starts to pay off. There was finally balance to Deanie's physical, emotional and mental state, & lots of hope.
This author is UNSTOPPABLE !! Buy her books! You will love 'My Life at Sweetbrier: A Life Changed by Horses' 5 stars+
"I received a complimentary copy and chose to review it."
Sarah Reviews
A Remarkable True Story, May 13, 2017
By Sarah Reviews
Deanie Humphrys-Dunne is a champion. Deanie won numerous Championship Horse Shows and nowadays continues to win hearts by sharing her experience and encouraging the young to aim high.
Had little Deanie Humphrys been satisfied with just observing her sisters and other girls partake in horse show competitions, no one would have faulted her. After all, Deanie was diagnosed early in life with cerebral palsy and was not even expected to walk. Yet the remarkable Deanie defied her doctors and their predictions! Determination, incredible willpower, and perseverance as well as an amazingly supportive family, propelled young Deanie to amazing success.
"My Life at Sweetbrier: A Life Changed by Horses" is a touching, inspirational, and uplifting true story beautifully told by the heroine herself. Highly recommended for children of all ages.
J. Spina, author
An inspirational story of a little girl's determination to succeed!, May 13, 2017
By Jjspina
If you are looking for an inspirational and unforgettable read this is the book for you. This book will bring you to tears as you read about this inspiring little girl who learns never to say no to her dreams. She was born with a handicap and her parents were told that she would never walk. With a surprisingly strong will and determination to do what her sisters could do, ride horses and win championships, Deanie learned to ride. She found it very difficult and had to adjust many times to falling off her horse and getting up again and again. She never gave up and finally she did succeed and became a championship jumper.
This is quite a feat for this little girl and through her trials and tribulations she teaches children and adults that perseverance pays off. If you want to live your dream then you must work hard even if you at first fail you must keep trying and never give up. By not giving up you will be rewarded with success and a wonderful feeling of accomplishment. Deanie is a remarkable woman who has inspired me by her example. She is a talented and creative author of four books and continues to pursue her dreams in being a very successful author. I think she is well on her way to success for nothing will keep her from obtaining her goal.
This is an excellent story for middle school and high school students to encourage them to pursue their dreams and proving by Deanie's example, that no obstacle is too great.
Gisela Sedlmayer
With determination you can achieve your dream, May 29, 2017
By Gisela H. Sedlmayer, author of the Talon book series
Verified Purchase(What's this?)
First i have to say: To have a daddy as Deanie has, is priceless. Unfortunately not all daddies would do what Deanie's daddy did.
So, Deanie's book is the amazing story what he achieved as Deanie was diagnosed with Cerebral Palsy.
Growing up with this disease, it's not easy. But with such a help of her Dad?
Deanie can do everything, as she did and fulfilled her dream: riding horses, her love, even winning competitions.
How could she not have that dream, living on a farm with horses.
It was quite a journey and not every time it worked out as Deanie wanted it to be.
But with determination and getting up again, after a fall, so never giving up, she finally achieved her dream.
A powerful message for never giving up.
Well done, Deanie. What an inspiration you are.
Thank you that i could read your amazing story.
Kris Miller
Born two months premature and weighing in at just three pounds, by the age of three Deanie was still crawling. Diagnosed with cerebral palsy, the doctor's were certain she would never walk. Deanie's father made a solemn promise, if Deanie couldn't walk, she would learn to ride. And ride she did, straight on to becoming a champion within competitions. Born with strength and determination -- and a father who taught her anything was possible -- Deanie displays unrivaled courage in defying the odds stacked against her. An unforgettable read, Deanie's story is truly inspirational. MY LIFE AT SWEETBRIER is the incredible true story of a young girl who achieved her dreams through perseverance and hard work. A children's book that should should be required reading within a classroom.
~ Kris Miller, certified TopShelf Reviewer. TopShelf Magazine does not offer 'paid review services' and TopShelf Reviewers are not compensated for their reviews.
Ndeye Labadens
Cherry on the cake!, July 23, 2017
By Ndeye Labadens
I loved the writing style of the author.
She takes you through her life and story in beautiful prose.
You do not even realize that you have finished the story.
This book is inspirational for kids and adults loving children books.
Get your copy!
Sonata SM
True inspiration on the lesson of perseverance, July 23, 2017
By Sonata SM
Thank you, Deanie, for writing such an inspirational message to children. The style is delightful, teaching lessons on owning a horse and on riding and jumping plus explaining terms as you go along. Definitions are woven into the story seamlessly. Along the way, you can't miss the lessons in family love, encouragement and loyalty. The last chapter brings this all together with encouraging each child to persevere through all of life's trial and tribulations. The pictures of the farm, you and the horses help the reader remember this is not a novel, but a true story of someone who overcame great odds. Your teacher mode came out with the questions and answers at the end. All aspects were well thought out and brought together so well. I highly recommend "My Life at Sweetbrier: A Life Changed by Horses".
A delight for all ages to read, August 17, 2017
By Tony Parsons
"You never know what you can do until you try."
The author & her family's lifestyle growing up on a horse farm.
Sometimes perseverance can take you places you've never dreamed of in life.
A delight for all ages to read.
I did not receive any type of compensation for reading & reviewing this book. While I receive free books from publishers & authors, I am under no obligation to write a positive review. Only an honest one.
A very awesome book cover, great font & writing style. A very well written memoir book. It was very easy for me to read/follow from start/finish & never a dull moment. There were no grammar/typo errors, nor any repetitive or out of line sequence sentences. Lots of exciting scenarios, with several twists/turns & a great set of unique characters to keep track of. This could also make another great horse movie, animated cartoon, or better yet a mini TV series. A very easy rating of 5 stars.
Thank you for the free Goodreads; Making Connections; Monday Creek Publishing; paperback book
Tony Parsons MSW (Washburn)
Boss Kelly
A wild ride !
ByBoss Kellyon August 30, 2017
My Life at Sweetbrier: A Life Changed by Horses by Deanie Humphrys-Dunne shows us all that the only true handicap we have in life are the ones that we place in front of ourselves. This moving story of a courageous woman who became a successful horse rider through sheer willpower and coaching from her father will eradicate any excuses for readers to not pursue their dream. This book captivates the triumph that the author had achieved in all areas of her life by jumping over one obstacle at a time .
ByKeepCalmNovelOn
ByKeepCalmNovelOn on September 2, 2017
The author via Booktasters provided a copy of the PDF in exchange for an honest review.
Deanie Humphrys-Dunne shares her touching personal journey in the novella, My Life at Sweetbrier: A Life Changed by Horses. Deanie was diagnosed with Cerebral Palsy and she learned not to be defined by C. P. Roadblocks did not stop Deanie. In particular, her determined father helped make her dreams become a reality. The author writes with such integrity and pure honesty. Every parent, educator, caregiver should read this well-written memoir. My Life at Sweetbrier will be enjoyed by all. This story would translate beautifully to the big screen. The power of hope is unstoppable.
Prapti Pandaon
mer Review
4.0 out of 5 starsAn inspiring and warm story!
ByPrapti Pandaon September 1, 2017
A pretty motivational book that I personally really enjoyed. There's something that mingles with the words when a writer picks up the pen to write her own story- that magic made this book special. I've loved and ridden horses since I was eight years old, so the pain and yearnings that Deanie experienced felt very real to me. There's just something about riding a horse that makes you feel on top of the world. And I really respect the author's perseverance towards achieving this goal, especially with the help of her father.
The only reason I deducted a star from my review is because of the flow of the story- just like the flowing movements of a galloping mare, a story should be neither too fast nor too sluggish to appeal to me. 'My Life at Sweetbrier' is a pretty enjoyable read, but there were places where I sensed repetition and dry stating of facts. And as I am a big fan of straightforwardness, I'll just say that this book could have been edited better to avoid making the story feel a little broken-off at some points.
Other than that, I loved the photographs included, I loved the cool horses' names, the competitions and the author's ability to explain every difficult riding term unintrusively. Altogether an enjoyable read.


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The Amplified version explains that a virtuous wife is worthy of honour, but she who shames him, through foolishness, is like rottenness in his bones.
The Message version urged me to be a healthy wife so that I might invigorate my husband!
I reflected upon the many times I had said hurtful things or responded to situations with the wrong attitude, and a deep sorrow entered my heart. I remember vividly getting so angry and annoyed about how Trav would leave a wet towel lying around. That small thing grew into such a bitterness. I remember God urging me to not get angry about it, but rather to bless my husband and be so grateful for him. I tried to set a pattern in my life where I would regularly pray a blessing over my husband. When I was sick I was barely able to function and therefore my practice of praying for my husband slipped. As I grow in strength and restoration I have been actively releasing those prayers of blessing once again. I am so grateful for Trav's love, care and support throughout this truly difficult time. I am so astounded at his grace and kindness towards me. I truly desire to be a wife that brings honour to my husband, that blessed and invigorates his life.
Our minds — that we will have the mind of Christ and think as the Holy Spirit would lead us and not the flesh (1 Corinthians 2:16). That our decisions will honour God (Psalm 25:12).
Our eyes — that we will keep our eyes fixed on God, not on temptation and sin (Matthew 6:13; Mark 9:47).
Our ears — that we will hear the Holy Spirit's still small voice instructing us (1 Kings 19:12, Psalm 32:8).
Our mouths — that our words will be pleasing and honouring to Jesus (Psalm 19:14). May we speak with care (great thought and caution) words of truth and life (Proverbs 18:21).
Our hearts – create in us clean hearts and loyal steadfast spirits (Psalm 51:10).
Bring harmony into our lives, thank You for Your grace and spiritual peace which grants us unity (Ephesians 1:2 Amplified version). We are protected and in perfect unity (John 17:11,23).
God Your love is in us (John 17:26) so help us to truly love each other!


Asya Geisberg Gallery is proud to present an exhibition of paintings by Allison Gildersleeve, "Let Me Show It To You Unfixed". Starting with recycled drawings, photographs, and revisited childhood places, Gildersleeve builds an increasing complexity - and like a visual puppet-master, deftly orchestrates our eyes' travel in perpetual motion. Rather than a passively-observed vista that reveals itself immediately, she aims to orient the viewer in a specific way. Then she allows the paint to swirl into a deliberate morass, forcing us to constantly lose the thread. Finding parallels in poets such as Wallace Stevens, Gildersleeve fights against a sense of order or stasis, and instead leaves borders undefined, odd juxtapositions of scale, vibrations of lush color and constant mark variation. We see a rock and just as soon have forgotten that cognition, as the patch of grey "rock" quickly erases into paint, movement, dab, or stroke. Often the most clarity is found in an unexpected corner or edge. Gildersleeve self-assuredly exploits our search for meaning, carving her own ever-changing reality.
Brambles, birch, stone walls typical of New England, and piles of dead leaves that act as a constant carpet for endless months, are all subject to her playful exploration. In Fortress, a dark patch of aggressive verticals suggests a wall of tree trunks, a forest beckoning menacingly. It meets the curved boundary of a lighter area with a bouncing jumble of thick brushstrokes. We don't know if we are looking down or up, or if we are walking into an abyss of giant redwoods or an insect crawling by the underside of a hedge. Fortress domineers and at the same time allows us room to finish the sentence.
Gildersleeve further articulates space in Hide Out, with the proverbial two paths diverging in the woods at the very top of the painting. Half-abstracted vines dominate the bottom, and on the left side, a barely-distinguishable tree stalk is camouflaged in olives and muted greens. The color varies from organic and known to saturated and symbolic. Behind or in front, large or small, positive or negative, flip back and forth perplexingly. Gildersleeve builds not only a space but an emotional state - using the painted landscape as a caress, a choice, an optimal exit, or a claustrophobic lushness. Her experiments with space continue: the dense congestion of Giants, an amphitheater with a central focus in Candyland, the circular movement of Tumult, and the flat hillside abutting the perspectival path in The Day Needs Fixing.
"To fix it is to put an end to it" says Stevens. Gildersleeve starts with the ubiquitous and the known, and ends with the deliriously unfixed. All we are left with are discrete moments of seeming understanding and placement, and open-ended wandering. Instead of fixity, paint's murky mushy squishyness reigns victorious.


text:
In-Market
Ad of the Week: Droga5's 'Employee-made' Johnsonville Spot Scores Big in the Midwest
Ace Metrix
Droga5's latest Johnsonville sausage campaign takes the agency's commercial-within-a-commercial approach to a new level. The agency won Silver at Cannes in 2015 for "Band of Brands Mega Ad," the Newcastle Brown Ale Super Bowl ad spoof. In the new Johnsonville ads, Droga5 asked company employees to come up with their own commercial ideas, and the results are pure entertainment.
The first two ads of this campaign aired last week with the tagline "Made the Johnsonville Way," and both performed quite well in Ace Metrix testing. One, from the mind of a 20-year tenured employee, "Jeff and His Forest Friends" by Jeff, feels incredibly authentic to both Jeff and the brand, right down to the Wisconsin accent. With an Ace Score of 641 (on a scale of 1-950), the ad is nearly 5% above the Meat category norm.
But our ad of the week is "Regular Speed Chase" by Brett, which garnered a 652 Ace Score (7% above the category norm.) Let's explore the keys to success for "Regular Speed Chase."
The highly imaginative ad parodies high-speed chase scenes we've seen in hundreds of movies, and manages to capture the excitement and combine it with humor. As Brett, our narrator, says, "There's lots of drama," from semis to bikers to sports cars to grandmas on scooters. It's interesting to note that the ad showed even stronger performance among women than men, as well as those with children at home — perhaps an indication that the whole thing is good-natured wholesome family fun. Midwesterners and Southerners connected with the ad more so than East/West Coasters. Understanding regional tastes is a component to ad effectiveness that shouldn't be overlooked.
If we look at the Ad Personalities of both new ads, we see both delivered on the keys to Breakthrough, Likeability and Attention, while also driving Desire. Of course, high Desire is fairly common in food ads. The ads fall short in delivering information and being relatable, but those may not be the key objectives here. Of the 21 Johnsonville ads Ace Metrix has tested since 2010, these are not only the two top scoring, but they are the highest achievers in Breakthrough that we've seen.
"Regular Speed Chase" by Brett succeeds with consumers on multiple levels. The idea of company employees coming up with the concepts gave the ad a genuine feel. Said one Midwestern woman 36-49, "Awesome ad! I love that the people who are employed by them are the creators behind the commercials." Another viewer, this one a Southern male 36-49, commented, "Nice ad, very original, and I like that it also features a real employee of the company."
Looking at the emotional appeal of the ad, another must for brands attempting to truly connect with viewers, we see Brett's vision delivered on humor. In the emotional word cloud below, taken straight from viewer verbatim remarks, "funny" clearly dominates, with "laugh," "humorous," and "hilarious" coming through as well. While words like "great" and "love" demonstrate affinity, it's the combination of humor and words that show the viewer was hooked, like "interesting," "clever" and "unique" that make the ad stand out.
Around this time last year, we saw Droga5's first Johnsonville campaign, with the tagline "We don't make sausage. We make family. And sausage." Those ads were funny, with quirky impressions of family meant to drive home the point that sausage brings people together, but the ads were not as effective as this year's offering. The top ads, a Sopranos-like spot with Mafioso undertones and one with a would-be family matriarch who turns out to be a drifter, lacked the breakthrough qualities of Brett and Jeff's ads, and were more polarizing. They had a higher Watchability score, but that's common with 30-second vs. 60-second ads.
Creative storytelling in ads is an art form and using these employee-generated ideas is a fresh and welcomed approach. Let's hope for more of these from the Johnsonville family, as they're likely to be equally entertaining and effective for the brand.
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Home » World Bank to fund Vietnam with over $320mn for COVID-19 recovery, urban management improvement
World Bank to fund Vietnam with over $320mn for COVID-19 recovery, urban management improvement
by Daisy Nguyen July 1, 2021
Visit Vietnam Insider's homepage for more stories
The World Bank (WB) has approved two development policy operations (DPOs) totaling US$321.5 million for Vietnam's COVID-19 recovery efforts and urban management improvement in Ho Chi Minh City.
The two DPOs are meant to assist the central government and Vietnam's largest economic hub, Ho Chi Minh City, in their efforts to proceed with an economic recovery that is inclusive, digitally transformative, and sustainable, the WB said on Tuesday.
Given the impacts of the COVID-19 pandemic, Vietnam needs to accelerate its reforms if it wants to become a high-income economy by 2045, said Carolyn Turk, WB country director for Vietnam.
"The country must not only manage the immediate effects associated with the pandemic, but also build the foundations for a green recovery in the longer-term," the country director emphasized.
The first DPO, worth $221.5 million, focuses on policy actions that will make the recovery more inclusive, including support for e-governance, renewable energy, mobile money, and childcare.
E-government development activities will help accelerate a recovery process based on digital transformation so that public services can be provided more effectively and comprehensively to Vietnamese people and businesses, the WB said.
Policies to encourage the development of renewable energy will assist Vietnam in prioritizing solar energy projects as greener and less carbon-emitting alternatives to coal.
Supporting the adoption of mobile payments aims to increase access to financial services for unbanked households, which are still a majority in Vietnam.
By providing more access to affordable and quality childcare, this operation will help to address one of the greatest barriers to women's workplace equality in industrial parks, said the WB.
Meanwhile, the second DPO, valued at $100 million, will support Ho Chi Minh City in promoting the use of integrated and transparent spatial information for urban management.
This operation is designed to strengthen public asset and debt management, as well as improve the delivery of priority municipal services – a basic element for effectively governing a modern city.
The bank expects that reforms aimed at simplifying business registration procedures and enhancing access to planning information will help improve the city's business environment, thereby attracting more private investors, increasing labor productivity, and generating jobs.
By strengthening the city's public asset and debt management efficiency, this operation is expected to help improve fiscal efficiency and generate additional revenue in the coming years.
In the long term, residents will benefit from higher-quality urban services thanks to the city's reforms to promote competitiveness and transparency in the transport and real estate sectors.
This operation will also help the city relieve its vulnerabilities to climate change through increasing transparency in climate-informed land zoning, expanding drainage coverage, and the expected switch from private transport to less carbon-emitting public transport.
It will promote gender equality by encouraging women and girls to use public transport by enhancing connectivity and personal safety measures.
The funding for the national DPO comes from the International Development Association while the financing for the Ho Chi Minh City DPO is sourced from the International Bank for Reconstruction and Development.
Covid-19 recoverytrendingurban management improvementVietnamWorld Bank
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Obama Just Received Terrible News About His Presidential Library - Trump Gets Last Laugh!
Obama Just Received Terrible News About His Presidential Library – Trump Gets Last Laugh!
A former president who has had never run anything or had a real job in his life until he became president can't be expected to be able to coordinate a presidential library. And that's exactly what happened in the case of former President Barack Hussein Obama.
Chicks On The Right has reported on multiple occasions that the building for the Obama Presidential Library has been snared with issues from the start. And the newest issue will make you livid.
"The Chicago Park District has put a halt to preparations being made for the Obama Presidential Library until after a federal court reviews a lawsuit filed by Chicago residents, and federal agencies assess the transfer of historic public land to a private entity.
"But in the meantime, permits and agreements filed by Chicago city officials, and with the Chicago Department of Transportation, reveal a sweetheart rent deal that any Chicago renter (or landlord) would certainly envy: the Obama Foundation will pay a mere $10 for a 99-year lease on what is supposed to be a public park.
"The Chicago Park District had begun felling trees on land destined to become part of the Obama Library complex, but those preparations ground to a halt Monday after the Chicago Department of Transportation refused to grant a permit that would have allowed the Park District to move utility lines running through the site. CDOT delayed a decision on the matter until after the federal lawsuit and federal assessments have been resolved.
"Hearings on the lawsuit, which claims the Obama Library received unprecedented and potentially illegal assistance from the state of Illinois and the city of Chicago, start Thursday. Plaintiffs claim that the Library is being granted part of historic Jackson Park — a huge public green space designed by Frederick Olmsted (the same man who designed New York City's Central Park) and dedicated for the people of Chicago's recreational use. They also say that plans to move two major arteries that currently run across Jackson Park will harm economic growth and isolate residents of Chicago's south side.
"Construction also halted on a new athletic field — a project the city claims has no connection to the Obama Library complex. The Chicago Sun-Times reports the city might have misled residents: the Obama Foundation appears to have granted more than $2 million to the city for the new athletic field because the old one will need to be demolished to make room for Obama's massive complex.
"The permitting and construction process became even stranger on Wednesday, when the Sun-Times reported that the City Council was working on a bill that would grant the Obama Library a century-long lease on what is, essentially, public land, for a mere $10, even though the Foundation can afford much more — and Chicago is desperately in need of the money.
"One of the ordinances includes the agreements between the foundation and the city, which includes the foundation paying the city $10 for the 99-year pact; the other ordinance clears the legal way to plow under Cornell Drive from 59th Street to Hayes Drive to be reconfigured as green space on the Obama campus," the Sun-Times says. That's down from the $1-per-year rental fee proposed earlier in the process.
"In return, the Obama Foundation must pledge to cover the $350 million in expected construction costs for the Library, protecting Chicago taxpayers (the Foundation has already received nearly $220 million in construction grants from the State of Illinois).
"One of the Library's top critics called the deal infuriating.
"Other Chicago museums are located on public property, but those museums have agreements with the city of Chicago in perpetuity.
$10 for a 99-year lease? Where can us common folk get a hold of an awesome deal like this?
This hasn't been the first big issue the library construction has had. A couple of months back a federal judge let groups, who were suing the Obama Foundation over its plans for a presidential center on Chicago's South Side, actually begin demanding information from the city of Chicago to determine how the site was selected for the project instead of other private properties which had been declined previously.
In that hearing, the District Court Judge John Robert Blakey agreed to let the plaintiffs proceed. This is being led by Protect Our Parks who want to obtain information from the city of Chicago and Obama officials on how it selected the site. The Barack Obama Presidential Center is being proposed on federal land that was deemed by the government in 2012 to be inappropriate for construction.
Is anything out of Chicago which concerns Barack Hussein Obama not questionable in nature? No other president in recent memory has had so many issues constructing their respective libraries. Maybe that's because those libraries aren't of questionable origin representing an individual of questionable origin and character.
Whatever the reason, let's all be glad the Obama nightmare is over and instead of messing up the country, he is now busy messing up his own library plans.


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Parking Perfection 2
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Rating: 3.41/5 stars (27 ratings)
Parking Perfection 2 Instructions
Accelerate using the up arrow key. Reverse using the down arrow key. Turn the tires left using the left arrow key. Turn the tires right using the down arrow key. Brake using 'space'.
Quick Park Docking Perfection 2 - The Ferryman Big Rig Truck Stop Parking 18 Wheeler Caravan Parking Parking Frenzy Mafia Driver
Parking Perfection 2 Walkthrough
The sequel to the simple yet difficult Parking Perfection, Parking Perfection 2 is really quite similar to its predecessor but more focus seems to have gone into making the challenges even more difficult. From the very first level, it's clear that you're not just going to be asked to complete basic parking maneuvers and that really adds a whole new level of complexity to the game. Experienced parking game fans looking for a real challenge are going to absolutely love this game. Newcomers to the genre are likely going to find this one a bit on the difficult side but that's a big part of the game's appeal. You can build the skills you need to do well in more complex games while still enjoying a very entertaining parking game.
Your goal in Parking Perfection 2 changes from level to level. It is extremely important to read the description of your goal before you start playing so you understand what you need to do. If you need to back into a space, you won't pass the level unless the back of your car enters the space first. Little details are easily missed if you don't take time to really read and understand the description. In addition, you always need to be aware of your time limit. That also changes depending on the challenge. Your time is shown at the top left of the game screen. If you run out of time, you'll fail the level.
Because there is a strict time limit in each level in Parking Perfection 2, you need to be fast. It's important to remember you also need to be careful. If you don't execute the parking maneuver as the description instructs you to, you'll fail. If you hit a car or an obstacle, you'll fail. This is called parking game is all about perfectly executing the maneuvers you're asked to execute. If you start turning in the wrong direction, you need to take steps to correct your error immediately. You don't want to waste time doing something that isn't going to help you achieve your goal.
The best way to do well in Parking Perfection 2 is actually pretty simple. Plan. Figure out what you need to do to get your car safely into the spot before you even start to drive. Most of the challenges aren't nearly as difficult as they seem. Forming a plan and sticking to it will help you focus and help you plot out a good course of action. It's not always easy to stick to a plan but when you find yourself veering off course, stop and correct yourself. Pay attention to what position your tires are in. Most of the other driving games online don't allow you this measure of control so make sure you take advantage of it. The angle of your tires determines whether or not your car will turn and will determine the arc of your turn. Don't underestimate how important that is.
Overall, Parking Perfection 2 is the kind of parking game experienced fans of the genre and newcomers alike are going to love. It's entertaining and addictive yet extremely straightforward. There are no bells and whistles with this game. It's just a straight ahead parking game with all of the focus on the parking. You need to pay attention and find the balance between speed and caution if you hope to do well but, although it can be frustrating, this is a game that rewards patience and experience. The more you play the more you will improve. Stick with it. Anyone can beat this game as long as they're willing to give it time and practice. That shouldn't be too hard with this one though. This is definitely one of the most addictive parking games online. Enjoy!
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