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Celebrating – Donor chain changes eight lives
In honor of her birthday one kidney donor recently celebrated the gift of life that resulted in a chain of eight IU Health patients.
By IU Health Senior Journalist, T.J. Banes tfender1@iuhealth.org
The way Bill Eiler remembers it he was watching an episode of the popular ABC-TV series Grey's Anatomy when he had an "a-ha moment." The episode was about living donors.
"I like doing nice things to help people," said Eiler, a resident of St. Paul, Ind. So he decided to donate a kidney – not to anyone in particular. Eiler is known as an "altruistic donor," someone who donates to a transplant waiting list. Some people also call him a "Good Samaritan."
Donate Life reports there are 100,000 people in the United States awaiting a kidney transplant. The average wait time is three to five years. Kidneys from living donors offer an alternative to dialysis for patients living with renal failure. On average a living kidney can function for 12 to 20 years – sometimes longer. In August, IU Health surgeons performed 18 adult kidney transplants and one pediatric transplant. The kidney transplant program performs more than 200 kidney transplants a year making it one of the top programs in the country.
When Eiler reached out to donate his kidney he said he wasn't sure he would be a viable donor. Throughout his life he had been treated for polio, hepatitis, and melanoma. It turns out his kidneys remained healthy and he became the first in a group of eight people - one of IU Health's first organ transplant chains.
Eiler's kidney went to a woman. That woman's son became donor number two. His kidney went to a second recipient. That recipient's husband became donor number three. His kidney went to another man. That man's niece, Jessica Journey became donor number four. Her kidney went to a young man.
Recently, to commemorate her birthday, Journey hosted a 10-year celebration of the chain of life. Eiler was there to celebrate with her – the bookends of the chain.
Journey said she felt called to help her uncle but she knew she wasn't a good match.
"I always had a feeling that there was something more. It just all made sense, when I was told about the possibility of a chain during a phone call with my coordinator at the hospital," said Journey, who recently joined IU Health Foundation as the manager of donor relations.
Known as Kidney Paired Donation (KPD), the chain occurs when a recipient has a willing living donor who is incompatible (a poor match). Most recipients and donor pairs are entered into a KPD program because of blood type or Human Leukocyte Antigen (HLA) incompatibility or both. Other pairs may enter if they are seeking a donor better matched in age, size or some medically suggested reason.
So on Sept. 22, 2009 Eiler became the first donor in the chain.
Retired from the US Postal Service Eiler spends his time volunteering with CASA, the Kiwanis Club, and teaching archery and fishing to youth attending Flat Rock YMCA Camp. He's also seen on stage with the Shelby County Players.
"I was the only one in the chain who didn't have anyone I was related to," said Eiler, whose transplant coordinator was Kelly Coffey. "I know some people probably thought I was crazy, but it was really no big deal. If I had another kidney, I'd do it all again." His eyes water when he tells about his recipient's response to his gift of life.
"She said 'thank you for giving me my life back.'" That was all it took to know I'd made the right decision," said Eiler.
Journey's transplant recipient was 15 at the time and is now 25. "We keep in touch. We appreciate each other," said Journey. "It's different than any other connection because it's our shared kidney story that connects us.
Organ Donation, Transplant


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America's Party National Committee
Leadership Pledge
No donations
Ayatollah: Kill all Jews, annihilate Israel
America's Party Endorsed Independent Projects -> The Peace Through Strength Institute
By Reza Kahlili
The Iranian government, through a website proxy, has laid out the legal and religious justification for the destruction of Israel and the slaughter of its people.
The doctrine includes wiping out Israeli assets and Jewish people worldwide.
Calling Israel a danger to Islam, the conservative website Alef, with ties to Iran's supreme leader, Ayatollah Ali Khamenei, said the opportunity must not be lost to remove "this corrupting material. It is a "'jurisprudential justification" to kill all the Jews and annihilate Israel, and in that, the Islamic government of Iran must take the helm."
The article, written by Alireza Forghani, an analyst and a strategy specialist in Khamenei's camp, now is being run on most state-owned sites, including the Revolutionary Guards' Fars News Agency, showing that the regime endorses this doctrine.
Read this story at wnd.com ...
We're not Democrats. We're not Republicans. We're Americans. – TOM HOEFLING
LifeandLibertyReport.com
by Tom Hoefling
Some thoughts on the occasion of President Ronald Wilson Reagan's 101st birthday
Ronald Reagan began his political life as a Democrat. Later, as we all know, he became a Republican, famously saying that he didn't leave the Democrat Party, the Democrat Party left him. And, of course, he was elected to two terms as California Governor, and served two terms as President, as a Republican. Because of that, his name will always be associated with that party.
But I think his legacy transcends, and will outlive, that once-grand old party as well, as that party moves inexorably away from morally-conservative Reaganism and towards Romneyite liberalism, and/or Ron Paul libertarianism and isolationism, inevitably consigning itself to the same unprincipled ash heap of American politics as the Whigs. Ronald Reagan never left the Republican Party. But the Republican Party is, without a doubt, abandoning Reaganism.
As President, Reagan rose above the mere fact of his party label, and came to represent true Americanism. He clearly saw the vision of the "shining city on a hill" of the gospel of Matthew, chapter 5, and of that great Puritan John Winthrop, and for him it shone ever brighter. He often quoted America's founding paragraph – "We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights…" – and understood the crucial import of those immortal words. He came to firmly stand for the equal protection of the God-given, unalienable right to life of all, including those who have not yet been born, from the first moment of their creation.
"Lincoln recognized that we could not survive as a free land when some men could decide that others were not fit to be free and should be slaves...Likewise, we cannot survive as a free nation when some men decide that others are not fit to live and should be abandoned to abortion." – Abortion and the Conscience of a Nation
He arrived at that place because he was a decent human being, one who reverenced God and respected all of those who were made in His image, not because he was a Republican. Frankly, the elites, even in his own party, would rather that he had just shut up about it.
When he consistently pointed the people back to the Bible and to God, he did so as a Christian, cut from the same cloth as this republic's wise founders, not as a Republican, and he didn't seem to care much what the political high muckedy-mucks thought of it. He understood that in fact our national departure from God is at the root of virtually all of our problems.
"Evil is powerless if the good are unafraid. That's why the Marxist vision of man without God must eventually be seen as an empty and a false faith - the second oldest in the world - first proclaimed in the Garden of Eden with whispered words...'Ye shall be as gods.' The crisis of the Western world...exists to the degree in which it is indifferent to God." -- March 20, 1981, CPAC, Washington, DC
When he stated his deep belief that the rest of humanity, not just Americans, are also endowed by our Creator with the rights to life, liberty, and the pursuit of happiness, and expressed his determination to do whatever he could within the legitimate powers of his office to make it possible for millions, or billions, of those men and women to enjoy the Blessings of Liberty that we enjoy, he was representing the best of what it means to be an American.
"I have seen the rise of fascism and communism. Both philosophies glorify the arbitrary power of the state...But both theories fail. Both deny those God-given liberties that are the inalienable right of each person on this planet, indeed, they deny the existence of God." – Beijing, China, April 27, 1984
His Peace through Strength policies brought down the evil Soviet communist empire, an historic feat that few outside his closest counsels ever thought possible. But, when he stood at the Brandenburg Gate and demanded, "Mr. Gorbachev, tear down this wall," he was not doing so as a Republican. He was doing it as an American, and the whole world knew it.
When he strictly warned us of the destructive dangers of socialized medicine and every other left-wing incursion on liberty, he did it as an American.
"One of the traditional methods of imposing statism or socialism on a people has been by way of medicine...and behind it will come other federal programs that will invade every area of freedom as we have known...until, one day...we will awake to find that we have socialism. And...you and I are going to spend our sunset years telling our children and our children's children, what it once was like in America when men were free." – 1961 Reagan recording
Sadly, in 2012, we have come to a point in which the "front-runners" for the highest office in the land in both the Democrat and the Republican parties are determined to take us down that exact road to socialist bondage and the extinction of freedom. Both have also advocated and advanced public policies that deny the fundamental humanity of certain classes of our fellow human beings, namely the unborn.
So, what do we do? Do we fold our hands and give up in the face of these two corrupt political parties and their unprincipled leaders? No, no, no, no, a thousand times, NO! We're Americans, and we must do what Americans have always done when their backs were up against the wall. We must fight! We must strive with all our might for life, liberty, and the Constitution, for the sake of our posterity.
That is how I intend to honor the memory of the greatest President of my lifetime, Ronald Reagan. I'm going to fight for what is right, no matter the odds. I pray that you will do the same. No matter what it may look like, if enough of us will take up that challenge, we will win – with the help, and by the grace, of course, of Almighty God. Just like the Gipper did.
Tom Hoefling is the founder and chairman of America's Party. Please visit http://www.selfgovernment.us.
*Thanks to American Minute's Bill Federer for providing the Reagan quotes used in this article.
Ronald Reagan: the real issue in the Middle East
"The real issue in the Middle East has to do with the Arab refusal to
recognize that Israel has a right to exist as a nation. To give up
the buffer zones Israel took in the 6 day war would be to put cannon
on her front walk aimed at her front door by those who have said she
must be destroyed."
Ronald Reagan, radio address, April 13, 1977
Ronald Reagan - Peace Through Strength Campaign Commercial 1980
_America's Principles In Public Policy -> The Peace through Strength Institute
Libya could fall into 'bottomless pit', leader warns
_The Peace through Strength Institute
Mustafa Abdul-Jalil, the head of Libya's ruling National Transitional Council, warned on Sunday the country could be heading towards a "bottomless pit" after protesters stormed a government office in Benghazi when he was inside.
A crowd demanding the resignation of the Libyan government smashed windows and forced their way into the NTC's local headquarters late on Saturday, in the most serious show of anger at the new authorities since Moammar Gadhafi was ousted.
Read this story at worldnews.msnbc.msn.com ...
Nigeria's Coming Civil War [Boko Haram Islamist terrorists want to kill or drive out Christians]
The Peace through Strength Institute
Frank Crimi
The Islamist terror group Boko Haram's escalating war against Christians and a violent nationwide protest against the end to government fuel subsidies have brought Nigeria to the edge of civil war.
Boko Harem began its current escalation with the Christmas Day suicide bombing of St. Theresa's Catholic Church in Niger state, an attack which killed over 50 people.
The bombing of St. Theresa induced Nigerian President Goodluck Jonathan on December 31 to place the Muslim-dominant northern Nigerian states of Borno, Yobe, Niger and Plateau — areas that have been witness to most of Boko Haram's attacks — under emergency rule.
For its part, Boko Harem responded to the emergency declaration by issuing a 3-day ultimatum to southern Christians living in the north of Nigeria to leave. When the ultimatum's deadline expired, Boko Harem members subsequently killed over 60 Christians in gun and bomb attacks.
In the process, a Boko Haram spokesman let it be known that the Islamist group's deadly reach wasn't confined to a specific geographic region, saying, "We can really go to wherever we want to go."
To prove that point, most of the killings took place in locations not placed under emergency rule, murders which included more than 30 Christians gunned down at two church services in Adamawa state and six people killed during a church service in Gombe state.
At the same time it was engaged in its Christian killing spree, Boko Haram claimed responsibility for the assassination of Modu Bintube, a member of parliament from Borno state; opened fire on customers at a local beer hall in Yobe state, killing eight civilians and four policemen; detonated bombs at a police station in Gombe state; and attacked a police headquarters and robbed and burnt two banks in Yobe state.
Nevertheless, Nigerian General Onyeabor Ihejirika claimed that Nigerian security forces and counter-terrorism units had brought the security situation in the north "under control."
Of course, Christians may be skeptical about the Nigerian government's ability to protect them from the Islamist killers, given that in 2011 alone Boko Haram murdered over 500 people, most of whom were Nigerian Christians, including over 130 who were killed in one attack in November 2011 in the northeastern Nigerian city of Damaturu.
Moreover, Boko Haram doesn't seem to be losing its appetite for waging jihad. That fervor was on display recently when Boko Haram leader, Imam Abubakar Shekau, declared in his first ever televised appearance that Boko Haram was "at war with Christians" and that its fighters "will continue to kill and are ready and willing to be killed themselves as martyrs."
So, given all that, it wasn't too surprising then to hear Nigeria's Christian leadership no longer willing to turn the other cheek to Boko Haram's genocidal activities. That resolve was issued by Ayo Oritsejafor, head of the Christian Association of Nigeria, who called the killing of Christians by Boko Harem "systematic ethnic and religious cleansing."
As such, Oritsejafor urged his followers to "do whatever it takes" to defend themselves against "these senseless killings," adding, "We have the legitimate right to defend ourselves."
Read this story at frontpagemag.com ...
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redpajama_set_name: RedPajamaCommonCrawl


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(Delaware Bay) Brandywine Shoal Light
Brandywine Shoal Light tides for (today) Feb 2nd, Sunrise 7:06am-5:22pm, Tides: L 12:08am 0'3" H 6:27am 4'10" L 1:18pm 0'3" H 6:51pm 3'7"
TIDES for (Delaware Bay) Brandywine Shoal Light
Brandywine Shoal Light Tide Tables
Feb 1st (Wed) tide table for (Delaware Bay) Brandywine Shoal Light station 305.
Feb 2nd (Thu) tide table for (Delaware Bay) Brandywine Shoal Light station 305.
Sunrise 7:06am-5:22pm, Tides: L 12:08am 0'3" H 6:27am 4'10" L 1:18pm 0'3" H 6:51pm 3'7"
Feb 3rd (Fri) tide table for (Delaware Bay) Brandywine Shoal Light station 305.
Feb 4th (Sat) tide table for (Delaware Bay) Brandywine Shoal Light station 305.
Feb 5th (Sun) tide table for (Delaware Bay) Brandywine Shoal Light station 305.
Sunrise 7:03am-5:26pm, Tides: L 2:16am -0'0" H 8:26am 5'2" L 3:09pm 0'0" H 8:43pm 4'0"
Feb 6th (Mon) tide table for (Delaware Bay) Brandywine Shoal Light station 305.
Feb 7th (Tue) tide table for (Delaware Bay) Brandywine Shoal Light station 305.
Feb 8th (Wed) tide table for (Delaware Bay) Brandywine Shoal Light station 305.
Sunrise 7:00am-5:29pm, Tides: L 4:06am -0'1" H 10:08am 5'0" L 4:42pm -0'0" H 10:28pm 4'3"
Feb 9th (Thu) tide table for (Delaware Bay) Brandywine Shoal Light station 305.
Sunrise 6:59am-5:30pm, Tides: L 4:45am -0'0" H 10:42am 4'10" L 5:14pm -0'0" H 11:06pm 4'4"
Feb 10th (Fri) tide table for (Delaware Bay) Brandywine Shoal Light station 305.
Feb 11th (Sat) tide table for (Delaware Bay) Brandywine Shoal Light station 305.
Feb 12th (Sun) tide table for (Delaware Bay) Brandywine Shoal Light station 305.
Feb 13th (Mon) tide table for (Delaware Bay) Brandywine Shoal Light station 305.
Feb 14th (Tue) tide table for (Delaware Bay) Brandywine Shoal Light station 305.
Feb 15th (Wed) tide table for (Delaware Bay) Brandywine Shoal Light station 305.
Feb 16th (Thu) tide table for (Delaware Bay) Brandywine Shoal Light station 305.
Feb 21st (Tue) tide table for (Delaware Bay) Brandywine Shoal Light station 305.
Feb 22nd (Wed) tide table for (Delaware Bay) Brandywine Shoal Light station 305.
Feb 23rd (Thu) tide table for (Delaware Bay) Brandywine Shoal Light station 305.


This is a stunning telephone as you can see. slight imperfection and so discounted.
This is a fabulous telephone and a beautiful yellow Ivory. It has been totally stripped down and re-rebuilt and has been fitted with a very best quality all British manufactured hand plaited braided handset cord, an electronic microphone and a GPO specification round plastic line in with a UK telephone socket. It has been set up on a special piece of equipment to make sure it is calibrated to work on any network. It has been finally tested on my own BT line to make sure it is working perfectly.This telephone has some slight imperfections in the plastic. These can only be seen in direct sunlight but in ordenery light can only be seen at very close range if you know they are there. I have discounted it but I am sure you will wonder why when you get it. I can fit a dial label with your information at no extra cost.


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Your Member Badge
Paid Search Association
Slack/Newsletter Registration
PPC Training Resources
Guides & Links
PPC Books
PSA Annual Conference
PSA Webinars
Day 1 Session 2 Facebook Creative – Imagery & Messaging by Jason Dailey
Oh, let's see. Are you ready, Jason? I am David King. Excellent. Good to see you.
Good to see you as well. Let me see if I can get my screen.
Open around. And
this is Jason Daly, whose job title he will describe. But he is with Facebook. And he will be talking about Facebook as creative creatives.
If you're David, is that a up in? Looking good? Yes. Awesome. So, I guess Good morning and afternoon or evening, I know we have a wide audience from all around the world. So thank you everybody for joining. As David said, my name is Jason Daly, I'm a head of agency lead at Facebook. And essentially, in my role, my team and I work with agency partners to help them grow to help them maximize their performance on the platform, and to help them drive performance for their clients. And today, we're going to be talking about creativity, and specifically everything that we know about Dr. Creative. Now, there are 1000 different things we could have put as a topic today or discussed. So why creative, you know, we could have been talking about brand safety, targeting best practices, the evolving data ecosystem and the depth of the cookie, iOS 14 has already come up attribution, we're going to talk about creativity, because ad creative is one of the most important factors in determining the success of a campaign on our platform. And so once you've done all of the things that Vila has told you to do, and you set up one of the most sophisticated audience strategies, and you have a really complex targeting approach, and you've got pixels implemented all over your site, you're still left with a blank canvas with which to put something in front of the consumer. And so if you go back in history, in particularly the history of Dr. Creative when we looked at it through the years, you know, the format's have evolved from print to TV to the early days of digital and even to some of the first link ads on Facebook. But the creative formula hasn't really changed that much. You know, all these ads, whether it's Chuck Norris, or a Snuggie, or a gravity blanket, they all rely on price and product and calls to action. So very heavy text, a lot of product imagery, a reason to believe in, you know, a very compelling prompt to act. However, mobile has changed everything. So the widespread adoption and evolution of mobile presents a new opportunity for us as marketers, as the lines really blurred between traditional advertising and Dr. And so you know, in your phone today, and your mobile newsfeed attention doesn't discriminate between you know, the personal posts that you see in the ads that you see. And we really have to use relevancy and creativity to stand out. Even objectives and how we think about marketing is less relevant. And so when you're scrolling through, you know, your Twitter feed or your Facebook newsfeed, you don't see a piece of content and think, Oh, well, this is a brand ad, let me be emotionally moved, or, oh, wow, this is our ad, it's okay if it's a little crappy. And so everything that you put out, is really an opportunity to invest and connect with a relationship with your consumer. And what we know is, you know, for our platform release, in particular, the average person is consuming more than a statue liberties worth of content every day, and so creative as the most important lever that you have. Now, this all makes intuitive sense. But the data actually backs up as well. And so what we found and what's been corroborated by third parties is that about 50% of your impact, which is the performance that you're being paid to deliver, whether that's you know, your boss, or you know, it's a company that you own, you're paying yourself, that 50% of that impact comes from creative. This particular stat that you see comes from a Nielsen Catalina study, which showed that about 56% of a brand sales lift from digital advertising can be attributed to the quality of the creative. So this is true for our platform. But it's true for all the other marketing and advertising that you're doing on the web as well. So creative as a key driver of campaign performance. And even the best media plans won't perform or won't do well or won't save the campaign, if the creative is poor. So how does this actually play out specifically for Facebook? Well, the Facebook auction is really designed to create the most value both for people so that people who come every day as well as businesses, and it's really built to balance two fundamental goals. On the one hand, we're trying to maximize advertiser value, and on the other we're trying to create an optimal experience for the Facebook consumer. And so of course, there are short term things that people probably think that we do, but In terms of going after, you know, more revenue or showing more ads per session or, you know, charging more to advertisers, but what we understand the true value of, you know, we could be providing them, but we really stay focused on the long term, because we believe that in doing so we can create an increase the pie for everyone, you know, both for advertisers and the value that you get from it. But we also want people to come back using the service over and over and over again.
Now, since this is a search conference, I figured people would enjoy seeing an auction equation. And so the Facebook auction is really made up of three components. So first, you have your advertiser bid. And so this is the bid for the event that you've selected as your optimization goal. Hopefully, it's not clicks, but it could be landing page views, it could be conversions. And this is essentially the max that you're willing to pay, it's not necessarily what you're going to actually pay. Because that amount actually is based on the action rate and the outcome of the equation after the auction does actually run. The next thing that we incorporate is this thing called the estimated action rate, which is essentially the likelihood that an impression that is served to a particular person will lead to the desired result that you've you've outlined above. Then we incorporate user value, which is essentially how interested do we think this individual is going to find this particular ad that we put in front of them, and also Is this a high quality ad an experience. And then so for every ad targeting a person, regardless of the type of bid or the objective it's using, we calculate, essentially a total value in order to rank that particular ad against all of the other possible as that that person is eligible to receive, and the highest total value is going to win the auction for that person at that moment in time. And so all this is pretty straightforward. And there are a lot of things that can actually impact that estimated action rate. And a lot of the things that you know, Vila talked about the objectives that you actually choose the targeting parameters that you set up in even the account structure. But what we know is good creative will increase the action rate and decrease your costs. And bad creative will decrease those action rates, and ultimately increase the cost and the amount that you end up paying in the auction. So we know that creative creativity matters. But unfortunately for us, especially for folks who like to, you know, turn knobs and dials, there's no silver bullet. And so there isn't the same equation that I can give you that's going to say, Hey, this is what spits out or delivers the most impactful grade of, but what we do know is that we can get better. And that more impactful performance creative can be achieved just by knowing the rules for building on the platform, by innovating with them. And then by knowing when to move outside of them and kind of color outside the lines, and you know, testing and learning to understand what works for your particular brand, or for your particular product or service. So how do we do that? First, it's important to have a good foundation and start with mobile best practices that if you've heard someone from Facebook, give a presentation, you've probably heard these before. So the first is, you know, shorter in duration, all else being equal, typically is better. Six to 10 seconds tends to be the sweet spot for most high performing dr adds, but we've seen some longer ones performed well. And you know, by longer, I mean 15 seconds, not, you know, not two minutes, you want to design for sound off just in case the user has their phone on, you know, no volume mode, so maybe they're on a bus, or you know, maybe they're standing at the line at the store. But you want to delight with sound on because increasingly, we're seeing that people are in a Leanback experience, and they're laying on the couch. And that's how they're consuming their mobile content. And then finally, you want to frame your visual story in the right aspect ratio. And so in the newsfeed, what we recommend is one to one as a suggested ratio, which will allow the call to action and the by now or the Learn More button to be visible on the screen, as opposed to 916. And you're also just taking up more visual real estate, and so more eye catching for the user themselves. So once you've done those basics, now it's time for you to layer on these creative considerations that will actually help drive action and that we found to actually drive better performance through numerous studies. So you want to have a mix of video and static together, we find that that works better than either format alone, you want to highlight the brand early. Typically within the first three seconds, you want to showcase the product or service for the majority of the video, you want to get noticed using thumb stopping visual techniques. You want to provoke and promote with the text copy. And finally, you want to play around and play more with different formats. And so let's go into each of these individually and show some examples of you know how this actually plays out.
So static plus video, so we've done a lot of meta analysis, a lot of studies and then we did a meta analysis of about 5000 Conversion lifts study sells. And what we found is that Dr. campaigns that combined both video, and static ads had the highest conversion lift outcomes, compared to only static only for video only campaigns, implying that basically, the two formats either complement each other in some way in the messaging, or they attract different audiences, allowing you to drive better performance. This is an example from a beta. And what we see is that just by adding some simple, lightweight motion and text, they were able to clearly define the product benefits, again, in a thumb catching way that was ultimately more informative than the image the image alone. And what they found in this campaign was that it actually drove 22% increase in incremental sales. So what are some other ways to build motion into static image assets so that you can actually have a wider portfolio? Well, you can use basic motion and kind of play with the elements of the background that are drawn to the eye. Here are some examples from the Honest Company. And there are a lot of tools that allow you to do this easily. So even if you're not a you know, a graphic expert, it can be a pretty low lift, you can also put the brand in motion starting with the brand logo. In this particular example. A lot of brands mess around or play around with putting the benefit in motion. And so this one is cycling through the different benefits to using honest diapers. And then the final one is demo and motion. So this is talking about how to order online by picking a size, how to fit prints, and then how to get it delivered to your door. And this one is really great for a product that's either complex, or if you have a new brand new service where you really need to educate the consumer on what the offering is. Alright, so let's move on to the second creative consideration, which is highlighting the brand early. What we found is that the brand Association within three seconds of a video start is positively correlated with conversion lift. And so some of the ways that you can do this in video are you can show a logo that has a recognizable spokesperson, recognizable colors, product or visuals, you can superimpose a logo over a portion of the video ad, which is different than having kind of a brand card at the front. Or you can reinforce your name and any of the captions, or superimpose text. Now let's talk about showcasing the product. Again, from a lot of studies that we've done, what the data tells us is that if you are using video, the most of the video, you know in terms of the content should be showcasing the product or the service that's being advertised similar to what you know john was saying before. And so some of the ways that you can do this are through showing multiple products or variants. So the first one is an example of buy Beats by Dre where they achieved a 29% increase in purchase lift going through different variations of the headphones. You can also highlight how the product can be used in a DIY kind of way or through step by step tutorials like in the second example from Pepsi. And then finally you can visually show what people would be buying for the majority of the video, especially at the beginning calling out like features or benefits almost solidifying it in like in this ad from Harry's. Next is noticeability. And again, you've got people scrolling through again, you know a statues Liberty worth of content every day scrolling like this. What we also find is that the younger they are the faster they tend to scroll. And so the question becomes how can you stop these thumbs in newsfeed because we know that getting noticed and thumb stopping creative correlates again with higher dr performance. So here are a few tactics to consider when we think about stopping people in their newsfeed. This first example is about leading with shots of the hero product against a vivid background. You can see they're using contrast and colors. And really putting this bag as the hero front and center. You can also use attention grabbing visuals. So this is Air Asia. And they use this kind of unique concept to stand out and fee they're playing around with some creative conventions to really draw you as the viewer in and then it quickly transitioned to transition this to this full screen image with the very visible promotion. One note here is that you really want to avoid using thumbnails or images that are blurry. And you really want to focus on featuring people who are facing the viewer in the in the mobile device.
Next you can also try captions and overlays to emphasize key messages. So the text over picture in this ad This is a add by sweat by Kayla really guides you as the viewer is asking you a question like what drives you? And then it showcases a different range of workouts based on your particular interests. And then finally, you want to consider using quick movements and fringes and transitions between scenes. We see these a lot from brands and advertisers. This is an example from fanatics and it really relies on Quick Change copy and there is persistent products that are obviously scrolling through. But that helps to that movement helps to draw in the audience as well. Next up is ad copy. And you know, for folks who are, you know, paid search practitioners, we've spent a lot of time optimizing search campaigns, and you know how important ad copy can be. And so we've done a lot of research both on the content and the consumers and how they use our products to learn really about their behavior and comprehension and how it can inform effectiveness. And so this is a little quiz, we're not going to do this in real time, given the number of people on the line. But the question would be, does anyone know you know, where the eye goes first, when you typically look at an ad. And so what we find is, you know, obviously, this kind of makes sense, the video or the image first. But then what we find is people then go to the copy at the top, then they transition to the brand. And then finally, they go down to the comments. And so you want to make sure that you're putting, you know, the most critical information in the video. But you also want to make sure that you're reinforcing it with effective ad copy as well. And there are a few ways that you can do this, you can ask questions of the consumer to generate curiosity and interest, you can reinforce or highlight the promo or the call to action. One important note here is that to keep it short, and sweet, and so we found that keeping the text under 280 characters is associated with higher Dr. Lift, it may just be because you're not overwhelming them. Maybe it's just easier for them to tease out kind of what the core thing that you that you want them to do is but what we found is basically shorter, is better. And then finally, you want to be sure that you're taking advantage of the full palette of ad formats and placements that are available to you. One thing that we know is that you can't predict in advance where your next consumer is going to be. But if you have the right assets available, and you've opted in to as many placements as possible, you can let the algorithm do that for you. And so I think I feel as examples with stories and with the polling ads are really great examples of how you want to, you know, use as many different formats as possible to engage the audience. And to really draw them in. Another example are collection ads, you here, you see some examples here. So collections are a great way to combine video in shopping ads, essentially combining brand, and Dr to create emotion, you know, through sight, sound or motion, while also collapsing the funnel and driving action at the same time. So you can get them excited about whatever your product services, but then, you know, don't make them wandering around about where they have to go or what to do next, make it easy for them to actually just go in and buy your product or service. And then again, if you've been to a Facebook presentation, in the last two years, you've likely heard us talk a lot about the rise of stories, and how much time is being spent in these environments. And so when it comes to testing Instagram stories, you know, we're still learning a lot about what some of these best practices are, and what works specifically for performance campaigns. But again, we recommend using mixed formats, and adding stories to a placement OPT as optimization campaign. This is an example from hyak, the travel search company probably all very know well, which ran video ads both in Instagram stories, Instagram feed and Facebook newsfeed in one ad set using placement, acid customization. And they found that by combining ad formats, they were actually able to drive a 5x increase in overall conversions.
So what's the main takeaway? I think, you know, the one thing that we're saying is, you know, you don't have to abandon all of the direct response expertise and the best practices that you've developed. All those are important tools and skills that you have. What you want to do is take those skills and that know how it really adapted for mobile and adapted for the mobile world that we're living in and create mobile first creative. And the good news is that all of these techniques and best practices are applicable, you know, on Facebook and Instagram, but they are applicable to Snapchat, a lot of them are applicable to Twitter, or to tik tok. And so, if you actually start building your your creative capability, and you start infusing them with these best practices, you're going to see that the results and the impact are incorporated across all the marketing efforts that you do. So just as a recap, what are the key kind of Dr. Creative tactics that you want to make sure that you're thinking about, again, using a mix of static and video, highlighting the brand early within those first three seconds, really making sure that you're showcasing the product or the service? Using thumb stopping creative to get those thumb stopping, you want to provoke and promote with the ad copy. So don't forget about the ad copy even though the image and the video are important. And then finally, you want to play a lot, play around and test and learn to see what actually works best for your brand. With that, I'll be happy to take any questions. Great. Thank
you so much, Jason. Good stuff, good examples. Um, we don't have any questions queued up. I've got one, which is any special consideration for carousel ads?
I think depends on your, you know, your strategy. Some people use carousel ads as a way to highlight complimentary products. And so you might think, hey, if I'm going to show, you know, let's say, a shirt is kind of the hero product, I also want to share complimentary, you know, clothing or shoes that go along with it. Whereas some people will actually use, you know, carousel ads to actually kind of focus within a particular category. And so it's, I have a belief that these consumers are interested in shoes, and I'm going to maybe show different variations to help, you know, identify the thing that's going to be most interested to them. So I think it's about how to how do you understand what your your campaign is objective is and then connect that back to the actual creative that you're using.
Gotcha. I also liked a lot the examples that showed what's possible without necessarily having video assets. Any any sources or resources for how advertisers can find or can be inspired?
Yeah, for sure. There, there are a lot of tools out there, I actually I get a lot of ads myself for apps that will allow you to take photos that you have or images that you have and add lightweight, you know, add lightweight motion, I know Adobe has a suite of products that allow you to do it, I would you know, just do a search and you'll you'll find a lot. And again, most of them aren't very, aren't very complicated. They're pretty easy to use, and can get you up and running pretty quickly.
Good. Um, I think I might have a couple more questions here except I can't find them.
Yeah, we've got one question from from OSHA. But he is working mainly on the performance side. And not on the creative side, he like he wants to learn how to guide the client to improvements, but it's not in his best interests to do it himself. So any recommendations for him? Um,
I think what I mean, what I would say is, you know, maybe if it's, you know, it's not his capability or his strings, or it's not necessarily something that is profitable for him to do, you know, what we find, again, is, the better creative you have the better performance that you're going to have, in terms of in terms of the campaigns. And so at the end of the day, if all he is responsible for is the media setup in an execution, if he's not getting good creative, based on some of these best practices from his client, his performance is going to suffer, and the client may not understand why that is. And so I think these principles allow him to have a really will allow you to have a really thoughtful conversation with the client about, here's what's working, and here's what's not working, you know, here's what's not working. And even if you're not going to be the one doing it, you can still make rep, you know, recommendations and help guide them in the ways that they should be thinking about it. And I think hopefully, what that will do is obviously not only improve the performance that you're able to deliver, but hopefully, you know, the client is going to look at you more as a thought leader and a partner, and someone who understands that hey, like even though this isn't specifically what I've asked him to do, he's really helping me try to grow my business. And that will hopefully, you know, buy you some goodwill and strengthen the relationship in the partnership that you have with them.
That's what he wanted to know. Let's see, I've got another question. Actually. I have a few people that are raising their hand, but I can't see how to acknowledge them. So for those people, could you please type in your questions in the chat or the q&a?
I think I see someone I'm not sure which ones.
Okay, there's several in the q&a. Um, This is a good question from Alex. What about b2b companies? Mainly software as a service? What are some suggestions for standing out on Facebook and Instagram?
Yeah, so I think there are a few things there. In terms of what we see, you know, b2b advertisers do, I think helping to talk about innovation and thought leadership are a couple of the key strategies. I think it's also important to understand like, where the target consumer is in their journey. And so, you know, are you doing a kind of a discovery campaign where you're trying to source leads? Or are you retargeting people who are already familiar with your product and service? Because that, obviously, is going to inform the kind of messaging, you know, that you want to do. But I think, you know, obviously, most b2b sales are so it's a longer sales lead. There's more education that has to be done. And so it's really how do you, you know, take some of our Bilas recommendations and make sure you marry the creative with the campaign objective and where the consumer is in their journey? I would say they, you know, they work both Well, on Facebook and Instagram, you know, the good thing about your target consumer is that they're probably using one of those services. And so you can find them there. It's just a matter of what message do you want to quit in front of them?
Let's see, do you recommend a separate ad sets to test different placements within Facebook ads manager? Usually,
it depends not at first, I think it depends on, you know, the operational lift that, you know, in support that you have. Typically, what we would recommend is allowing the algorithm to really maximize across ad sets and campaigns and so but I won't say that's like that's a given rule. Some, some advertisers find more performance by separating them. And so, you know, I think the recommendation here is that I would say, try to combine things as much as possible, as much as possible, but then test and learn and see if that actually is what works for your business.
Gotcha. Okay, another question. Any advice for small businesses that want to stand out or compete with larger brands and bigger budgets? Yeah,
again, I think that, you know, the thing here is these, you know, best practices apply to you know, whether or not you have a small hardware store, you know, or if you're a big fortune 500 brand. I think, obviously, you know, you may not have the resources. And so taking advantage of, you know, some of those tactics that we talked about before in terms of free, you know, tools are going to be more helpful. I think also, this is also where you want to be smart with your targeting strategy in terms of making sure that you're reaching, you know, the right audience. And so if you do have a local business or service, you know, how can you use geo targeting to your advantage to make sure that you're hitting the right consumers? And then I think, finally, you know, what's different or unique about the business that you have? And, you know, being a small business? How do you connect with the community on an, you know, on a deeper level, I think that the strategic advantage that you have, is, you know, more likely than not, you're a part of that community. And so you understand the members of the community and what's important to them. And so take advantage of that and connect to that both in the messaging and into the way that you're trying to promote your brand new service.
Gotcha. Good. Okay, last question. Although I'm going to save some for the for the panel discussions. Dawson was interested in the the mobile advice you had given? Kind of in that context, would you consider a long copy to be out of date or, or less useful? Hmm.
Well, what we typically say is, you know, whether it's the length of the video or the link of the copy is, you know, it, it should be as long as it needs to be but but as short as it can be. And so I think the biggest difference between consumer, you know, consumers today and engagement today is that people have much more attention spans are shorter. You know, as we talked about, people do, like, if you just watch people, you know, you know, at a sporting event, you know, like you used to be able to do or you know, on a plane or on a bus, people scroll really fast and so you have a couple Plus seconds to capture that attention. You don't have someone just kind of sitting in front of a TV. Although some people obviously still do that or listening to the radio. And so the biggest difference is, you know, it has to be able to capture someone's attention really quickly, or so moving on to whatever the, you know, the latest Tick Tock dances or some other posts that they're seeing in their feed. And so that's probably one of the biggest, biggest differences from, you know, creative into your creative how it used to be versus what it is today.
Super. Thank you again, Jason. You did a great job. Appreciate it. For sure. And will you be around for the panel?
Yeah, looking forward to it.
Excellent. Good. Thank you.
Transcribed by https://otter.ai
By Mike Freedman May 19, 2021
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Nikki Kuhlman
Nikki Kuhlman has been deep in paid search since almost the start of the industry, starting in-house in 2002. She's been at JumpFly since 2005 and is the Director of Search Strategy, handing Google, Microsoft and Yahoo accounts. She manages B2B and B2C clients across all industries. Ecommerce clients are a specialty; she started the Feed Management division at JumpFly in 2016 because she saw the need for companies to improve their data. She's a big proponent of looking at a client's overall marketing strategy, not just how her "piece" of the pie is performing.
She's a certified Google Ads Shopping Guru, a Bing Champion (2019, 2018) and was nominated as a Bing Trailblazer of the Year in 2018. She was on the list of Top Most Influential PPCers of 2022 by Marketing O'Clock.
When not working, she's on the board of the D300 Food Pantry, serving underprivileged children and their families in the D300 School District in Illinois, as well as on the board of New Friends and Neighbors of the Dundee Area, a philanthropic/social group for women. She's an avid reader, can't keep an indoor plant alive to save her life, and is a wife and mom to two semi-grown boys.
Luna Rocha
Luna Rocha is a search marketing professional specializing in pay-per-click (PPC). She has a reputation for growing ROI both in-house and in an agency setting. She is a Google Ads Professional and Microsoft Ads Accredited Professional.
-Contributor for Search Engine Land
-Featured PPCer for Official PPC Chat
-Board Member of Paid Search Association
Specialties: Search engine marketing; pay per click management and lead nurturing
Anders Hjorth
Anders Hjorth is the author of the Search Strategies Report and the founder of Innovell, a Digital Marketing Insights consultancy researching trends in Digital Marketing. As a pioneer in SEO, one of the first Google Advertising Professionals and the co-founder of several agencies:
Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and AZNOS (Content Marketing), he has a broad and long-running experience across SEO, Paid Search Social Media, Content Marketing and Programmatic. Anders was also COO for GroupM Search across EMEA.
Anu is a Paid Search Account Director at a leading marketing tech company – Marin Software. Anu has 12+ years experience of delivering digital marketing campaigns by building strategies, maximizing ROI, automating repetitive processes, and bringing efficiency from every part of marketing departments through inspiring leadership both on the agency and client-side.
Anu hosts and produces the weekly PPC podcast #PPCChat Roundup – A weekly show of Paid Media Experts giving their honest opinions of the world of Paid Media. It's distributed on iTunes, Spotify and all major platforms.
She is an international speaker having presented at SMX, BrightonSEO, SESLondon, HeroConf (PPC Hero), MarinSoftware, PPC Chat Live, Benchmark Search Conference, 3XE Digital (Dublin), AdWorld Experience (Bologna), Search Leeds and more.
Andrea Cruz Lopez is a Digital Marketing Manager at KoMarketing, where she leads and executes demand generation programs for clients. Andrea is responsible for driving and implementing SEM, Social Media, ABM, and content syndication campaigns on platforms including Google Ads, Microsoft Ads, Facebook, LinkedIn, and more.
Beyond paid search and social platforms, Andrea is proficient in Google Analytics, Google Tag Manager, various CRMs and has previous experience in operations and B2B purchasing.
Originally from Venezuela, Andrea holds a Masters in International Business from Hult International Business School and is fluent in Spanish, English and French.
Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and columnist for industry leading publications. As the founder and principal strategist at BigClickCo.com, she helps companies and agencies of all sizes to integrate PPC advertising into online media programs for brand promotion, demand generation, and customer acquisition. Lisa has led hundreds of paid advertising accounts for search engines (Google Ads and Microsoft Ads), mobile, display, retargeting, and social media ad campaigns. Her experience spans twenty years and includes working with national brands at agencies and at the enterprise level at Thomson Reuters.
Lisa has spoken about PPC, mobile, retargeting and other online marketing topics at industry conferences, training events, podcasts, and webinars alongside her industry columns. She is a recipient of the Microsoft MVP Award for Bing Ads PPC.
Jamal Hale currently works as the Senior Manager, Digital Marketing at Beam Dental, an organization that is modernizing the dental insurance industry by using technology.
Jamal has been involved in paid search advertising for nearly a decade and has achieved almost every certification offered by Google and Bing.
Before joining UMA, Jamal was Search Marketing Manager for St. Petersburg College.
JD Prater is Head of Marketing at Osmos. He is a keynote speaker and a regular at conferences across the globe such as INBOUND, SaaStr, BrightonSEO, and SMX. Voted #4 most influential digital marketing expert, he is also the podcast host of Grow with Quora and The PPC Show. He's an award-winning marketer with a passion for organizing data into actionable stories. In his spare time, JD is an avid cyclist, proud new father, and weekend traveler.
Navah Hopkins is Vice President of Strategic Marketing at AdZooma. She began working in digital marketing in 2008, transitioning from SEO to paid search in 2012. Since that time, she's worked with SMBs and the agencies who serve them across the globe, helping them unlock the full potential of their budgets, as well as turn PPC into a scalable part of their organizations.
When she's not working with clients, she shares lessons learned through international conferences including SMX, PubCon, Search Marketing Summit, Google customer events, as well as local workshops. She was named one of the top 25 most influential PPC marketers and likes to pay it forward by mentoring future marketers at local universities.
When she's not empowering customers or speaking, Navah loves gaming with her husband and playing with her rescue dog, HK-47 (Star Wars), and Ocicat, Chinook. Connect with her on Twitter @navahf and follow #ppcpuppy on Instagram for PPC tips from HK.
As Ads Product Liaison I help answer questions about how Google ads products & policies work and bring marketers' insights & perspectives back to the teams working on them. You can find me engaging regularly with marketers from @AdsLiaison on Twitter.
Former Editor-in-Chief Search Engine Land, Marketing Land. Ginny Marvin is a well-known expert in digital advertising and marketing, writing about news and trends in the sector. She is a frequent conference speaker and been quoted in The New York Times, Business Insider, Washington Post, among other publications and appeared on Reply All and NPR's Marketplace Tech and All Things Considered.
Jeremy Krantz brings over 15 years of search experience having worked on a variety of verticals in both B2B and B2C, in-house and at an agency level. He's worked with some of the biggest brands on a national and international level and presently leads a team of media traders on a fortune 50 account over at Radancy where he oversees search, social, programmatic and display buys.
When not working, Jeremy likes to spend his free time exploring the world of craft beer, cooking, going on adventures, watching movies, and spending quality time with his wife and young daughter.
Brett is a Senior Paid Search Specialist at Elumynt, with over 7 years of experience in the Digital Marketing space working with B2B and B2C companies, in a variety of verticals. He is a Silver Google Ads Product Expert who loves to help others out where possible. His goal is to deliver both consumers and clients the best experiences possible."
Sam Tomlinson is the Vice President of Strategy & Analytics at Warschawski. With a background spanning business, data, and finance, Sam is a radically different kind of marketer – one with a singular focus on making businesses better.
This background, combined with a unique combination of analytics skills, performance marketing expertise, and deep understanding of the brand, allows him to challenge the status quo, see hidden opportunities, develop novel strategies and build scalable systems to capitalize on those opportunities.
Sam leads Warschawski's award-winning Digital & Analytics teams in the development, execution, and optimization of integrated digital campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.
Since joining Warschawski, Sam has led successful marketing communications initiatives for many of the agency's global, national and regional clients, including Dole Packaged Foods, Biologics Consulting, Hogan Lovells, Chesapeake Utilities Corporation, KeyW, Janet, Janet & Suggs, Kabateck LLP, JMT, WSP, Sagamore Ventures, Sagamore Spirit and numerous others.
A digital native, deep generalist, and passionate innovator, Sam has a unique ability to connect seemingly disparate concepts in novel ways. He brings an unparalleled understanding of the digital ecosystem and how each component within that ecosystem can work together to create an exceptional outcome. His experience with specific platforms, including Facebook, Google, Twitter, LinkedIn, Quora, Reddit, YouTube, Programmatic/DSPs, and Amazon, and knowledge of strategic and tactical methods give him the ability to craft comprehensive strategies, execute them flawlessly and optimize them relentlessly across dozens of channels. This approach has led to successful outcomes for clients with a wide variety of industries and business models, including, B2B, B2C, B2G, DTC, SaaS, lead generation, and more.
As a thought leader and pioneer in the digital and data marketing spaces, Sam is frequently sought out for comment and expertise. He is regularly invited to speak at major regional, national, and international conferences, including HeroConf, SMX, PRSA ICON, Search Marketing Summit (AU), AMEC & The Digital Analytics Association, among others. He is regularly quoted by prominent national, regional, and industry publications.
Sam is a member of the Executive Education faculty at the renowned Johns Hopkins Carey Business School, an adjunct instructor at Georgetown University and Cabrini University, and a guest lecturer at New York University. Sam was named one of the "Marketers of Tomorrow" by Target Marketing, a Maryland Daily Record 2020 VIP List winner one of the Top 50 Most Influential PPC Experts by PPC Hero.
Purna is the Senior Content Solutions Evangelist at LinkedIn. Crowned the 2019 Search Personality of the Year at the US Search Awards, Purna has previously been named by Adweek on their 2018 Young Influentials List, and in 2016 was named by PPC Hero as the #1 Most Influential Expert in the world.
She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Purna is also a columnist on digital marketing for Search Engine Land and Moz.
An award-winning former journalist, Purna is an avid traveler, aspiring top chef and amateur knitter in her spare time. Say hi @purnavirji.
Melissa Mackey is Search Supervisor at Gyro. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including The SEM Post, MediaPost, and AdWeek, writing on PPC strategy. She also hosts a blog, www.beyondthepaid.com, where she writes on the topics of pay-per-click and search marketing. Mackey has spoken at industry conferences such as SMX Advanced and PPC Hero's HeroConf.
Throughout her career, her achievements include the evaluation and implementation of paid search campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.
Mackey holds a Dual BA from Michigan State University and a Master's of Management from Aquinas College. She lives in East Lansing, Michigan with her husband and the empty bedrooms of her two grown-and-flown children.
John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO, and analytics. At Microsoft, John is the Head of Evangelism for Search and Advertising. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream, and as co-owner of Clix Marketing.
John is a regular contributor to Search Engine Journal, The SEM Post, Acquisio Blog, Clix Marketing Blog, Search Engine Watch and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, PubCon, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit and Zenith Conference.
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies that manage tens of thousands of small PPC accounts and other companies that spend millions on marketing each month. His experience ranges from owning his own agency to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include Amazon, Yahoo, Thomson Reuters, Salesforce, Google, FindLaw, and the Washington Post.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure success for all parties involved.
Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy recently launched Cultivative (http://www.cultivativemarketing.com/), a performance marketing agency. When not working, you can find her speaking at industry events, writing for Search Engine Land and Search Engine Journal, and talking shop on Twitter @hoffman8 (http://www.twitter.com/hoffman8).
Duane is the Founder and Head of Strategy at TakeSomeRisk.com. Duane has lived in 6 cities across 3 continents while working for brands like ASOS, Birdies, Telstra, Wealthbar, Jack Wills, and WooCommerce. He now lives in Montreal, Canada helping brands grow through data, CRO and PPC marketing across search & social ad platforms.
In his current role as Head of Agency at Facebook, Jason partners with agencies to help them navigate the digital landscape and serves as a catalyst for growth and transformation. He has a deep digital background spanning 20 years of extensive experience bringing integrated, holistic solutions to clients. Prior to joining Facebook, he was the SVP of Performance Marketing at Mediavest, where he led the delivery of performance media solutions, including SEM, SEO, Paid Social, and eCommerce for clients such as P&G, Honda, Sprint, Coca-Cola and Citibank. Prior to Mediavest, he spent 9 years at Microsoft Advertising, flirted with traditional media, and cut his teeth in management consulting. He received a B.S. from MIT, an MBA from NYU's Stern School of Business and is passionate about giving back, currently serving on the board of directors of the New Jersey Ballet.
Kirk WIlliams
Kirk is the owner of ZATO, his Paid Search micro-agency, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers by PPC Hero the past 5 years, and is known for his Ecommerce PPC articles across various industry publications. Pre-COVID, he was an international conference speaker presenting on all things Paid Search (especially Shopping Ads), around the world but now sticks to podcasts and online conferences to share his latest tips on Google Shopping Ads. Kirk currently resides in Billings, MT with his wife, 5 children, books, the occasional mountain hike, and little sleep.
Marc Poirier
In 1997, I began my digital career as a professional website producer. During my career I have been fortunate to work on large-scale websites and was exposed to all things marketing and technology. These opportunities allowed me to develop a keen interest for SEO, which allowed me to become a successful affiliate marketer. These activities led me to become heavily involved with Overture and Google's paid ads program. I later became co-founder and CEO at Acquisio, a SaaS business catering to PPC marketers. Acquisio was sold to web.com in November 2017 two years later I took the opportunity to pursue new interests in the field of e-commerce. I have written and spoken on the topic of digital advertising extensively over the years and will to continue to participate in those discussions as they are very close to my heart.
Mokoto Hunt
Since establishing AJPR in 1998, Motoko Hunt has been providing online marketing services to various companies around the world. Her extensive knowledge of Asia and Japanese markets proves to be highly valuable as her consulting services have made a significant impact on global marketing campaigns for some of the world's most popular multinational brands. Besides being published in industry websites and printed media, Motoko also serves on several search awards' judging panel, and is a frequent speaker at global search marketing conferences, giving seminars and training about topics on International Search Marketing
William (Bill) Leake is the CEO of ApogeeResults.com, whose clients include high-growth VC-backed, Internet Retailer 500 and Inc. 5000 companies, as well as large brands like Amazon, Whole Foods, HP, IBM, and others. He is also the president of the Austin Interactive Marketing Association, and is a SEMPO board member. He has driven provable digital revenues since building the first company obtaining nine-figures of Internet-based revenue, before Amazon or eBay.
Adam Proehl is Co-founder/Partner at Nordic Click, where his primary role is to drive strategic direction and support agency teams. He is a frequent speaker at conferences and is an instructor at the Online Marketing Institute and the University of San Francisco. He has more than two decades of online marketing expertise.
Christi is the Head of Evangelism for Bing at Microsoft and is on the Board of Directors for the Search Engine Marketing Professional Organization (SEMPO) and the University of Idaho School of Business. For over a decade Christi has led in-house Digital Marketing teams at Microsoft, Expedia, Harry & David, and agency teams at Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts for the past 5 consecutive years. Christi is a recognized keynote speaker across the globe at events such as AdWeek, Mumbrella, DMEXCO, SMX, and the Digital Summit Series. She also writes for Search Engine Land, Search Engine Journal and has been published on HuffingtonPost, Venture Beat, Forbes, AdAge and MarketingProfs. When she isn't writing or speaking you can find her napping with her daughter Adelinde (born in April), or literally jumping through hoops and chasing her 3-year-old, Roy, or spending time with her husband Jason.
Anders Hjorth is the author of the Search Strategies Report and the founder of Innovell, a Digital Marketing Insights consultancy researching trends in Digital Marketing.
As a pioneer in SEO, one of the first Google Advertising Professionals and the co-founder of several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and AZNOS (Content Marketing), he has a broad and long-running experience across SEO, Paid Search, Social Media, Content Marketing and Programmatic. Anders was also COO for GroupM Search across EMEA.
Anders is also active as a member of various awards juries and advisory boards.
Freelance and independent AdWords trainer since 2004, he is the founder of ADworld Experience (the largest European PPC event, as well as the only one in the World based exclusively on real PPC & CRO cases). Author of the best-selling ever Italian book on Google Ads, he patented in US the "PPC CheckMate" optimization methodology, spoke at least once in all the most important European SEM events (SMX, BrightonSEO, PPCMasters, SMXL, 3CXL etc.) and contributed to many important industry blogs such as State of Digital, PPChero, SEMRush etc.
David is Owner and CEO of digital advertising agency FMB Media, and one of the world's best-known experts in online advertising. A former Apple Computer executive and serial entrepreneur, David's career has been dedicated to helping companies of all sizes maximize revenue and profit.
His two books on PPC advertising have helped train a generation of marketers. His articles on PPC advertising have been published in The SEM Post, MediaPost, Search Engine Watch, and Search Engine Land. He hosts a biweekly podcast called PPC Rockstars, produced by Webmaster Radio and distributed by iTunes and other major outlets.
David is a frequent speaker at Search and Advertising industry events like SMX, Ungagged and Pubcon. He was recently judged one of the top 50 PPC experts worldwide by PPC Hero.
Samantha Noble is the Founder of Biddable Moments (http://www.biddablemoments.com/), a Paid Media Consultancy in the UK dedicated to helping brands and agencies increase their revenue through PPC and Paid Social. Biddable Moments also help brands create visual reporting dashboards in Google Data Studio that provide insights into campaign performance and allow companies to make better informed marketing decisions. Biddable Moments have worked with brands across the UK including Tenpin, The Wolseley, Roland Mouret, OKA, Leisure Jobs and the University of Southampton.
In 2016, Samantha won the UK Search Personality Award at the UK Search Awards and has also been rated as one of the World's Top 25 PPC Experts in PPC Hero's 'Most Influential PPC Experts' list each year between 2016 and 2019. You will often see Samantha speaking at leading conferences and events across the globe sharing her knowledge on Paid Media and Data Studio.
(Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google's first 500 employees, Fred helped pioneer PPC marketing as the company's first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management software system.
Fred and his team at Optmyrz continue to shape and influence PPC marketing through deep automation, driven by the company's advancement in machine learning and artificial intelligence. Optmyzr has evolved to become the PPC Expert's Toolkit, empowering PPC pros to eliminate barriers in their search marketing programs and become much more strategic as effective marketers.
Optmyzr continues to expand its capabilities for Google Ads and Bing Ads – and expanding to other areas related to search marketing and eCommerce.
A sought-after industry thought leader, Fred conducts in-depth sessions and motivational keynotes at leading conferences around the world. He is also a prolific blogger and contributor to leading marketing and technology publications, and he is routinely called upon by journalists, writers and podcasters for his industry insight and vision.
His best-selling online advertising book, Digital Marketing in an AI World, provides his first-hand historical view of PPC marketing and critical insight for digital marketers and agency executives who are forging their own paths in an increasingly automated segment of marketing.
Fred and the team at Optmyzr are committed to driving new innovation and advancements to elevate PPC's prominence in marketing overall. With operations on 4 continents, Optmyzr routinely earns industry accolades, including its most recent award for Best PPC Management Suite during the 2018 US Search Awards.
Fred's specialties include: Tech automation, SaaS software development, public speaking, search engine marketing, search engine optimization, mobile advertising, social marketing, content marketing, product management for web applications, product management for android and iOS applications, media appearances
Outside of his life as marketing/tech pioneer, Fred focuses much of his attention on his family and photography in his adopted hometown in Silicon Valley.
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world's most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
Aaron has been in digital for over a decade, starting when he was "given the keys to the car", managing Paid Search for DuPont as a college junior. From there he took his career to the agency track – working at GSI Commerce in the Philly suburbs (eventually an exit when sold to eBay), growing Seer Interactive's SEM team 5x before landing at Tinuiti (FKA Elite SEM). Acting as the 600-person agency's first group director, he leads a team of 60+ SEM professionals up and down the east coast, working with some of the most recognizable brands in the world.
He's worked in verticals ranging from B2C services, health systems and home care, as well as to enterprise ecommerce & SaaS. Over the course of his career, Aaron has managed internship programs, led hiring initiatives, consulted with agencies across the industry and built teams of from the ground up. He estimates he's handled well over a billion dollars in media over the years, all focused on the big picture of businesses rather than looking at them in a vacuum. He's an internationally recognized speaker, an adjunct at University of Vermont + Drexel, a mentor to many and a mediocre (but frequent) golfer.
Mike Freedman has enjoyed a successful career in the field of search marketing for more than two decades. He's worked in client-side and agency-side paid search advertising and also for two niche paid search advertising software platforms.
Mike also has more than a decade of experience in the non-profit world. He helped develop and managed two national non-profit healthcare organizations, including a trade association and a certifying board. Mike worked for several years as director of communications for the American Heart Association in the Greater Miami area.
He works as the Senior Search Marketing Manager at Ultimate Medical Academy, a dynamic educational institution committed to equipping and empowering students to excel in healthcare careers.
Lisa Maier is the founder and CEO of DirectiveGroup, a digital marketing agency that specializes in the development of high-converting websites, digital marketing strategies including primary research, marketing artificial intelligence solutions, paid digital advertising, search engine optimization, conversion optimization, social media marketing and content-based marketing.
Ms. Maier's background also includes top-tier business strategy consulting for Fortune 50 companies delving into technology-based offerings, several years helping small technology companies develop strategies and executable tactics to traverse the chasm from good products to nationally scaled businesses, particularly making use of online marketing and media programs. Ms. Maier's educational background includes undergraduate degrees in Economics and Sociology from Florida's New College, and a dual Wharton MBA in Business Strategy and Information Strategies, Systems & Economics.


Before we talk about the differences between Lucite and plastic, we shall elucidate to all readers the most important information of all: there are many types of plastic. It isn't just the type of shopping bag that carries all of your grocery items. It isn't just the bottled water you just purchased. It isn't just the straw you used in your soda. It isn't just the clear material that separates office cubicles. One such kind of plastic is Lucite.
So let's start with a definition of plastic.
Plastic is defined as a classification of synthetic or semi-synthetic polymer. A polymer is made up of several repeated subunits that are known as monomers, and these are strung together. They have a broad range of properties that are natural and synthetic. Familiar synthetic plastics like Styrofoam, as well as natural biopolymers like your DNA and proteins, include the wide range of polymer.
Plastic is also defined as anything that is synthetic or semi-synthetic products that can be molded or shaped.
With that being said, we shall now begin to differentiate and distinguish plastic from Lucite.
Lucite is actually a brand name. It is the brand name of DuPont's acrylic type of material that has the properties of plastic and glass, which means it is clear. It is heavier, as well, compared to traditional plastic.
Lucite is another type of plastic; that is, acrylic.
Plastic is a synthetic, or semi-synthetic polymer.
To make a clearer distinction, there are seven types of plastic. Not only are there 7 types of plastic, manufacturers of plastic should clearly mark their products with the specific SPI (Society of the Plastics Industry) Code to properly classify such products.
Plastic called PET are made with Polyethylene Terephthalate and has an SPI code of 1. This type of plastic makes for plastic bottles and is recycled. This is a common household item and usually absorbs the odor and flavor of the food or item stored in it.
Plastic called HDPE are made with High-Density Polyethelene and has an SPI code of 2. It is usually used to store soap, detergents, motor oil, milk, to mention a few. They are considered safe but not good to recycle if the original content is not food or drink.
Plastic that has a code of SPI 3 is called PVC or plastic that is made with Polyvinyl Chloride, hence, it is not recycled, and shouldn't come in contact with food.
Plastic with an SPI code of 4 uses Low-Density Polyethylene or LDPE. It is quite durable and flexible, and good examples of this type of plastic is cling wrap, sandwich bags, and plastic grocery bags, to name a few.
PP is the type of plastic that has an SPI code of 5 and it is made of Polypropylene. While it is not commonly recycled, this type of plastic is used to make plastic diapers, Tupperware, yogurt boxes, and syrup boxes, to name a few.
The type of plastic that has an SPI code of 6 is Polystyrene or PS, but is better known as Styrofoam. It is great for insulation, rulers, and license plates, to name a few.
Plastic with an SPI code of 7 is also called miscellaneous types of plastic because its content cannot be defined by the other six codes.
Now that you know more about plastic, it is now easier and better for you to be able to determine Lucite. While Lucite is just another type of plastic, it has its own properties and characteristics that would differentiate it from the regular type of plastic that you get to meet on a day-to-day basis.
Celine. "Differences Between Lucite and Plastic." DifferenceBetween.net. April 4, 2019 < http://www.differencebetween.net/business/product-services/differences-between-lucite-and-plastic/ >.
Thanks. Great presentation of information.


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Apr 5 Learn about baseball's Civil War connection Saturday
Did Abner Doubleday, a Union General and Cooperstown, N.Y. native, invent the game of baseball? Why were there so many different rule books for the game and strange rules that included no foul territory, running outside the baselines, and pegging a batter with the ball to record an out? How did American baseball spread across the continent to places like St. Louis and Chicago, far away from where it was created on the East Coast?
These questions and many more will be answered in a unique program titled "Baseball and the Civil War" presented at the CSS Neuse Civil War Interpretive Center by Site Manager Matthew Young and volunteer Jim Reifinger from 3-4 p.m. on Saturday. The program will illustrate the direct links between America's deadliest conflict and our national pastime.
"We are very lucky to partner with the Down East Wood Ducks minor league baseball team on this project," Young said. "In many ways, the game that Civil War soldiers and sailors played was very similar to the ones we see being played at Grainger Stadium. But there are some differences."
He continued, "For example, a fly ball could still be considered an out if it was caught after one bounce. Remember, the fielders don't have any gloves or mitts. They were using their bare hands on defense."
Reifinger, a museum volunteer and long-tie baseball fan, helped develop the program and will assist in the presentation.
Attendees who present a ticket for Saturday's Wood Ducks game will be admitted to the museum and the event free of charge.
The CSS Neuse Civil War Interpretive Center, 100 N. Queen St., Kinston, is open Tuesday-Saturday, 9 a.m.-5 p.m. Admission fees are: adults $5, senior/active military $4, Students (ages 3-12) $3, ages 2 and under free.
For additional information, please call Rachel Kennedy at (252) 526-9600 x222. The CSS Neuse Civil War Interpretive Center is within the Division of State Historic Sites in the N.C. Department of Natural and Cultural Resources.
css neuse, baseball, kinston, civil war, down east wood ducks
Apr 5 LCC receives $200K to combat opioid epidemic
Apr 5 Rochelle students get a glimpse of adult responsibilities


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Prime Healthcare Foundation Announces Closing of $267 Million Series 2018 Bond Offerings
(Ontario, CA – January 25, 2018) – Prime Healthcare Foundation, a not-for-profit hospital system, announced the closing of $267 million in bond financing, the first ever such financing by the Foundation. Prime Healthcare Foundation owns ...
The Joint Commission has recognized Prime Healthcare hospitals as 2017 Pioneers in Quality™ Contributors
Prime Hospitals recognized for quality improvement in health care (Ontario, CA – November 16, 2017) –The Joint Commission has recognized Prime Healthcare as a Pioneer in Quality contributor. Prime hospitals have implemented new technology ...
Prime Healthcare Hospitals Recognized Nationally by Healthgrades - Hospitals receive nearly 200 awards for various specialties
(Ontario, CA - October 18, 2017) – Prime Healthcare's community hospitals across the United States have once again received top awards and accolades for clinical excellence in various procedures and conditions by Healthgrades, the leading ...
Landmark Medical Center and the Rehabilitation Hospital of Rhode Island Welcomes New CEO
Mar 29, 2017 By Amber Morales
Woonsocket, RI (March 23, 2017) – Michael R. Souza has been named CEO of Landmark Medical Center and The Rehabilitation Hospital of Rhode Island, bringing more than 20 years of experience in many facets of healthcare, from finance to executive ...
Dr. Prem Reddy Once Again Recognized Among the Most Influential Healthcare Leaders in the Nation
Prem Reddy, MD, FACC, FCCP, Chairman, President and CEO of Prime Healthcare, has once again been named to Modern Healthcare's prestigious list of the "100 Most Influential People in Healthcare" for 2016. This is the third time that ...
Landmark boosts birthing program with two new doctors from now-closed unit at Memorial Hospital
WOONSOCKET – Delivering babies is about to become a growth industry at Landmark Medical Center after the hospital snagged two key doctors from Memorial Hospital, including the director of the maternal and child health fellowship in the ...
Dr. Reddy in Conversation with The Advisory Board's Managing Director, Eric Larsen
We are pleased to share this Q & A featuring Dr. Reddy and Prime Healthcare and the Managing Director of the Advisory Board. The Advisory Board is a prestigious healthcare advisory organization located on three continents, and their Daily ...
Making the difference with STROKES
Jul 18, 2016 By The Call - Joseph B. Nadeau
Robert Lussier didn't know he was in trouble – but his fellow pinochle players at a local club did. Lussier was having a stroke and recalls he just sort of "faded out," and that caused his fellow players to become alarmed. ...
Landmark Hospital's New DaVinci Robot
Calling Surgio to Surgery WOONSOCKET, R.I. — High tech went folksy on Monday as Landmark Hospital invited local high school students to a ceremony to announce the winner of a contest to name a new surgical robot. Read the full article here!
Prime Healthcare Continues Growth with Completed Acquisitions in Texas and Alabama
Prime Healthcare Continues Growth with Completed Acquisitions of Dallas Regional Medical Center in Texas and Riverview Regional Medical Center in Alabama Ontario, Calif., March 2, 2015 – Prime Healthcare announced today that it has completed ...
Landmark Hospital Thanks Community For Its Support Through Tough Times
WOONSOCKET, R.I. -- Landmark Hospital hosted a ceremony on Wednesday morning to thank public officials, community leaders, and its staff and patients for their support as the hospital emerged from receivership under new ownership one year ago. Read ...
Year After Sale, Landmark's Turnaround Evident, Patients, Officials Say
California-based Prime Healthcare has pumped money into the Woonsocket hospital, which languished in receivership for years. View the full article here.
Prime Healthcare and Kaiser Foundation Health Plan End Lawsuits And Agree to Work Together
Ontario, Calif., February 9, 2015 – Prime Healthcare Services, Inc. and Kaiser Foundation Health Plan, Inc. announced today that they have agreed to dismiss their respective lawsuits against each other (Prime Healthcare Cases, Judicial Council ...
Prime Healthcare Services Completes Acquisition of North Vista Hospital, located in Nevada
Ontario, Calif., Jan. 22, 2015 – Prime Healthcare Services announced today that it has completed its acquisition of North Vista Hospital, a 177-bed acute care hospital located in North Las Vegas, Nevada. North Vista Hospital has been serving ...


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Wołczyn – miasto w województwie opolskim, w powiecie kluczborskim.
 Wołczyn – wieś w województwie zachodniopomorskim, w powiecie pyrzyckim, w gminie Lipiany
 Wołczyn – stacja kolejowa w Wołczynie, w województwie opolskim, w powiecie kluczborskim
 Wołczyn – wieś w obwodzie brzeskim, w rejonie kamienieckim Białorusi
 Wołczyn – gmina miejsko-wiejska, powiat kluczborski, woj. opolskie
 Wołczyn – dawna gmina wiejska, powiat brzeski, woj. poleskie
 Wołczyn – dawna gromada

Zobacz też
 Dekanat Wołczyn

redpajama_set_name: RedPajamaWikipedia


I always envy characters in cryosleep; spending decades in an induced state of hibernation sounds brilliant. Particularly if you get to sleep through a film as thoroughly abysmal as Morten Tyldum's Passengers, starring Chris Pratt and Jennifer Lawrence.
A spaceship is transporting 5,000 passengers in suspended animation to a colony that's a 120-year journey from Earth, when a space-Pratt is awoken 90 years early due to a malfunctioning hibernation pod. Faced with dying alone on the ship, he discovers his fellow (sleeping) passenger Jennifer Lawrence… and that's when things get creepy. I won't go into the plot; there's a spoiler-filled deconstruction here. But to say the film fails to appreciate the immorality of Star-Lord's actions would be the grossest understatement since Jeremy Irons called Batman v Superman "muddled." Eye in the Sky was a film about a genuine moral dilemma; this is just wrong.
Note how the letter E will look in the future.
But apart from mistaking creepiness for romance and insisting that the ends justify the means, everything else is appalling. The plot is as sleep-inducingly dull as one might expect from a director whose name rhymes with 'Boredom Tedium.' The acting is astronomically bad, with painful performances from Lawrence, Pratt and Laurence Fishburne as the ship's captain (isn't he always?). One of the worst things to emerge from the unholy mountain of crap that is 2016 is the career trajectory of two of the best Parks and Recreation characters, April and Andy: she's in Dirty Grandpa; he's in this. And it's strange that the people who should be most ashamed are actually the most pleased with themselves: Lawrence, Pratt, Farage.
Incompetent in every way imaginable and also a couple of unexpected ways, Passengers is an atrocity; one which guarantees that I will end 2016 as I began it: with a very sore head.


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Q: Sinon & React - check if mapToDispatch methods are called If you have mapDispatchToProps and you want to check that those methods ARE called in one of your component instance methods. So:
const mapDispatchToProps = (dispatch) => {
  return {
    fetchPaymentDetails: () => dispatch(fetchPaymentDetails()),
    updatePaymentDetails: (payload) => dispatch(updatePaymentDetails(payload)),
    clearServerErrors: () => dispatch(clearServerErrors())
  }
}

Then in a method within the component:
 submit(e) {
    this.props.clearServerErrors();
 }

So we can trigger the submit function but then we want to know that this.props.clearServerErrors was indeed called.
So far I have tried many ways to test this involving sinon spys and stubs but I haven't been able to verify that the props method actually gets called.
It seems to me that the method spies that I pass in when mounting get overwritten by the mapDispatchToProps
Any suggestions on how to check that prop methods inside of mapDispatchToProps get called?

A: You are really asking to test two different things:

*

*That mapToProps will call your action helpers as you suspect

*That your event handlers passed as props will be called when an event is triggered

I don't see the value in doing #1 for such simple functions, and anyway, in order to test mapToProps alone you would need to be able to inject the functions used in its definition to be able to test that they are called. Doing that would require seeing more of your code.
Alternatively, assuming the action creator functions are coming from another module you could use a link seam to intercept calls to the action creators module and substitute the return values with your own.
Using proxyquire your test could look something like this:
const sinon = require('sinon');
let fakeActions;
let MyComponent, mapToProps;

function setupFakeActions() {
    fakeActions = {
        fetchPaymentDetails: sinon.stub(),
        /* etc ... */
    };

    const module = proxyquire('../src/my-component', {
        './actions': fakeActions
    });
    {MyComponent, mapToProps} = module;
}

describe('MyComponent propmapping', ()=> {
    setupFakeActions();
    it('should create a function that dispatches actions', () => {
        const dispatchStub = sinon.stub();
        const result = mapToProps(dispatchStub);
        result.fetchPaymentDetails();

        assert(dispatchStub.calledOnce);
        assert(fakeActions.fetchPaymentDetails.calledOnce);
        // more assertions: http://sinonjs.org/releases/v2.3.4/assertions/
        assert(dispatchStub.calledWith(fakeActions.fetchPaymentDetails));
    });
});

You have not tagged your question with redux, but assuming you use that, there is another way you could test that the functions do what they should, and that is of course to just create a store, trigger the action, and see if the right result comes out of the store, but that is quite obscure in intent and implementation, and so not recommended.
Now, the second point is more valuable, and quite straight forward using Enzyme:
/* assuming existing test setup code for Mocha is in place: describe, it, ... */
it('calls assigned props on click events', () => {
    const props = {};
    props.fetchPaymentDetails = sinon.spy();
    const wrapper = shallow(
        <MyComponent fetchPaymentDetails={fetchPaymentDetails} />
    );
    wrapper.find('button').simulate('click');
    expect(props.fetchPaymentDetails).to.have.property('callCount', 1);
});

redpajama_set_name: RedPajamaStackExchange


text:
Sharon Green is a journalist, writer, speaker and content consultant based in Melbourne, Australia.
Sharon is currently the founding editor of SHE DEFINED, an online lifestyle publication for women.
She has written across a variety of topics including business, lifestyle, health, education, environment and social affairs as well as profiles and features on people and businesses.
Her writing has appeared in a number of leading Australian publications including the The Age, Herald Sun, Geelong Advertiser, Bride magazine, desktop, Fashion Journal and SHE DEFINED.
Sharon enjoys writing for the web and has worked with a number of digital marketing agencies on a range of projects including web builds, social media campaigns and other online copywriting assignments.
She has also gained international media experience where she worked as a journalist, video presenter and copywriter in London, United Kingdom.
SHE DEFINED is an online lifestyle publication for smart, savvy women who are in search of more.
It's for the career makers, business creators, adventure seekers, health enthusiasts and, most importantly, it's for those who are forging their own path.
If you've ever challenged the status quo or thought about breaking free from conventions, then SHE DEFINED is the publication for you.
SHE DEFINED is for the women who want to live an exceptional life.
It's a destination for women who seek substance and thought-provoking discussions on meaningful issues.
If you've ever wanted to redefine what success means to you, wanted to find a new way of living and working, or wanted to feel confident living life on your own terms, then SHE DEFINED is for you.
SHE DEFINED was co-founded by Sharon Green, a journalist and editor who has worked in mainstream media in Australia and the United Kingdom.
Forever in search of a women's magazine that confronted the real issues faced by modern women, Sharon decided to create her own.
Explore SHE DEFINED
How to choose clothing in colours that suit your complexion
Wearing the right colours can make you look radiant and help you to feel more confident.
But how do you determine which colours make you look drab versus the ones that elevate your complexion and give you a glow?
Well, it turns out there is a little science to it.
Child-free vs childless: Why the difference matters
Are you a woman who is not a mother?
How do you label that? Do you know a woman who is not a mother? What term do you use for her, and is there implied judgement in it?
This is a space where words matter.
How unrealistic beauty standards profit from women's insecurities
Women are relentlessly bombarded with marketing for beauty, skin, diet, and hair products which promote unrealistic beauty standards to drive sales.
This objectification of women's bodies contributes to health issues like eating disorders and poor body image, and is associated with higher rates of violence against women.


text:
Garden State Equality Must Join the Fight or Step Aside
Written by Eric Hafner
With Garden State Equality's Executive Director Andrea Bowen having recently resigned, New Jersey's largest LGBT rights organization will have to re-determine it's priorities.
While Garden State Equality has achieved many victories, for the purposes of political expediency and corporate sponsorship, the organization has willfully ignored the Christie Administration's obstruction of New Jersey's medical marijuana program, severely harming LGBT HIV/AIDS patients.
GSE has also ignored the need for needle exchange programs and safe injection sites in New Jersey. The LGBT community has been ravaged by the effects of addiction and these programs would prevent the further spread of HIV/AIDS and Hepatitis C.
Garden State Equality must join the fight for safe access to medical cannabis and clean needles, or step aside for a new group to become the predominant LGBT rights organization in New Jersey.
Eric Hafner