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January 14, 2022 - By Hawke Media
Fashion Marketing Strategy: Keys to Successfully Growing Your Brand
An effective digital fashion marketing strategy, one that positions your products to capture the attention of your target audience, will make your brand stand out from the crowd. It's more important than ever for digitally native fashion brands to distinguish themselves from the competition and communicate what makes them so unique.
Fashion is one of the major consumer categories most affected by the direct-to-consumer (D2C) boom. It has become, in fact, one of the most crowded and competitive consumer verticals, with new brands popping up every day. Fortunately, when your brand is digitally native, you have a whole new way to strategize for growth. It starts with the customer data. As a digital business, you can own and control the entire online customer experience using the insights gleaned from that data.
At Hawke Media, we've seen this firsthand. Pangea, a growing men's swimwear brand, is one of the companies in the bustling apparel space with a success story to tell, thanks to marketing strategies that work. Whether your company is just starting out or has been in the game for some time, it's never too late to be more strategic. Data-driven digital marketing can be a large part of that.
Let's illuminate seven of our best fashion marketing tips, including some of the tactics used by Pangea.
1. Data Insights
If the pandemic taught us anything about marketing, it's that businesses that know how to collect and wield data and analytics will dominate their markets. In fact, according to a McKinsey research report tracking the 12 months ending October 2021, "Fashion companies that have harnessed the power of data to personalize customer e-commerce experiences have grown digital sales by between 30 and 50 percent."
This means integrating data into your marketing decisions and strategies, uncovering customer preferences, refining your target market, hyper-personalizing the e-commerce journey, and maximizing customer lifetime value.
2. Brand Identity
For many brands, the first step to effective fashion marketing and branding is to develop a unique, cohesive brand identity that both differentiates itself from the competition and serves as the foundation for a comprehensive digital marketing strategy that communicates that unique identity. Most fashion brands operate in crowded categories where it's nearly impossible to differentiate from competitors on functionality or utility alone. To stand out, brands need to craft a compelling brand narrative.
Today's digital brands have the data needed to stop talking among themselves and start listening to what customers actually think. Too many brands don't spend the time distilling down who they are and what makes them unique, and discovering whether their target cares. Defining your why is the first step in developing the brand DNA that will inform and guide everything from product strategy to marketing.
Pangea, for example, built its fashion marketing and branding identity around the concept of the worldly gentleman, an idea that aligns with their target. This aspirational brand hero serves as a vehicle through which to tell a rich story around the brand's unique prints, inspired by different locations and cultures around the world, such as Moroccan Berber rugs, French stained glass, and the indigenous Huichol people of Mexico.
3. Brand Guide
A brand guide builds out your brand's visual identity and persona with target-audience insights and messaging guidelines. It is designed to keep your creative assets and messaging consistent across all media and channels.
Specifically, the critical elements of a brand guide include:
Competitive analysis. Brand competitors, both inspirational and direct.
Brand story. How the brand was founded and its narrative.
Target audience. Demographics, personas, and customer problems that the brand will solve.
Messaging guidelines. What to talk about and why, including the value proposition.
Visual elements. Includes logo, typography, color palettes, and how they work together.
Companies that take the time to define and follow their own guidelines build brand loyalists.
4. Visual Assets
With a brand guide in place to inform the digital fashion marketing strategy, the brand can create strong visual assets. When it comes to D2C fashion, the old saying holds true — a picture is worth a thousand words. Product photos, lifestyle images, and videos demonstrate the product in action for customers who don't have the benefit of touch and feel when browsing a website.
Some companies make the mistake of repetitive and unimaginative posting. Don't be that brand. This is fashion — make it exciting! By tying imagery to the foundational brand narrative, you bring the brand story to life. Pangea travels to the source of each collection's geographical inspiration, connecting the visual assets into the overall fashion marketing and branding narrative.
Work with experienced fashion marketing-agency professionals to create high-quality assets that depict your products as beautifully as possible. Further, make sure that you honor your audience with new, original content. You can repost in certain instances, but be strategic about it. Don't miss the opportunity to capture the hearts and imaginations of your viewers.
5. Website
Great e-commerce and D2C websites are finely tuned machines that efficiently convert visitors into customers with a dynamic, intuitive interface that leverages content to drive purchases.
Many fashion-brand websites suffer from over-creativity, focusing so much on design that they neglect the basic user experience. While e-commerce and D2C websites should be beautifully designed, they should also be straightforward in functionality, taking UI/UX (user interface, user experience) best practices into account. Ensure that your site includes the following:
Understandable categories. Put items where customers expect to find them, and use subcategories to avoid information overload.
Easy navigation. Move customers from the home page to checkout in as few clicks as possible.
Robust search capabilities. Enable searches with a highly visible search bar on each page, with auto-suggestions and support for query mistakes.
Various filters. Include color, size, style, and multiple selection fields.
Easy-to-find features list. Display necessary information in the product listing, such as price, size availability, and colors.
Effective product detail pages. Feature high-res product and lifestyle photos alongside brief but informative descriptions.
Social proof. Display product reviews and testimonials.
We recommend building your website on Shopify for ease, reliability, security, and more. Your home page should have a clean, high-res hero image and a clear, above-the-fold call to action to guide visitors to your products. Implement an email capture pop-up and subscription form in your footer to capitalize on website visitors who are interested in your content. And of course, optimize your site for mobile users.
6. Marketing Strategy
You can have great products and an awesome website and still be short on paying customers. For that, you need a multichannel marketing strategy that grows your audience, educates them about your brand and products, and keeps them engaged throughout the customer journey. A digital fashion marketing strategy should include the following elements:
Your marketing calendar is an outline for strategy during the year. It helps the brand stay on top of seasonal changes and informs upcoming marketing events, merchandising tactics, and ad campaigns. For up-and-coming fashion businesses, a calendar provides an essential blueprint to follow, ensuring that marketing efforts are both consistent and timely. Further, it prompts your brand to collect the feedback needed to plan for the next year. Although a calendar may seem like a rudimentary tool when it comes to e-commerce marketing, it's an important system within your marketing plan.
Your calendar helps you plan big campaigns around the seasons when customers spend more and adjust your strategy for slow seasons. Some brands offload excess inventory with deals between high-revenue seasons, while others might focus less on selling in favor of staying top of mind with content campaigns until the return of sales season. The specific goals will vary for every business, but no matter the goal, the strategy should be planned in advance and indicated on the marketing calendar.
Facebook, Instagram, and Google, though increasingly competitive, are great places to build full-funnel paid-media strategies to increase awareness and efficiently convert customers. On these platforms, you will find consumers waiting for fashion inspiration. With ever more sophisticated algorithms, these platforms can find the people who are most likely to be attracted to your brand story.
If you're not optimizing some of these channels, you may be missing out on a prime opportunity to engage with your target. You already collected the data, so why not use it to reach your audience with pinpoint accuracy? Paid social and search-engine marketing will undoubtedly drive sales, but brands should have enough financial runway to spend at least $5K to $10K per month on paid acquisition for three months to generate actionable insights from reliable data. You'll do best with a full-funnel strategy to ensure that you find your customers during each stage of the buying cycle.
Email marketing, when done right, remains one of the most effective revenue-driving channels available to you. By building an email list of engaged subscribers and segmenting that list based on demographics and behavior, you can serve personalized messages to existing and potential customers to encourage purchasing.
The key is in the timing and sequencing. You can determine this through analyzing real-time customer data. Leverage automation to build out sequences based on various triggers, like cart abandons or time since last purchase, so that your subscribers always get the right message at the right time.
Too often, brands treat social media as a one-way street. They tell their story to inform and educate users but fail to create an engaging conversation. Social media can and should inform business decisions. Savvy brands that source opinions and respond to feedback gain valuable insights into what their customers want.
It's imperative to build a community of engaged followers on social media. Your social channels are the best places to generate loyalty and testimonies. Of course, you'll need to determine the right social media platforms and tailor appropriate messages for the personality of each. Fashion brands should not neglect Pinterest, as it's one of the fastest-growing social channels.
By performing keyword research, you can discover what information or content people are searching for that isn't being provided effectively. These topics offer an excellent opportunity to rank highly in organic search results, driving free traffic for as long as the keywords remain relevant.
You can also strategically repurpose and redistribute blog articles and videos across other channels. Be sure, however, to change your presentation, including the meta tags and descriptions, so they are relevant for the platform. Content drives engagement and keeps people returning to your website. Returning users are almost always more likely to engage, and they convert better than new visitors.
When it comes to content, think like a publisher. At Pangea, for example, they rolled out a travel journal to provide an informative and engaging content experience beyond merely talking about their products.
Influencer marketing is not always the most efficient direct-response marketing channel. Influencers have earned their engaged audiences through authenticity. However, influencer marketing can be used to grow reach, build brand equity, and develop social proof by tapping into aspirational audiences that align with your target demographic. A cadre of brand ambassadors can do wonders for a start-up brand. But they can also increase the relatability of more established brands. Like organic content, influencer content can be repurposed for use across other channels where appropriate.
Experiential marketing — things such as festivals, VR experiences, product demos, retreats, and so on — is an exciting but challenging avenue. It presents digitally native brands an opportunity to create imaginative, real-world experiences for customers. While it's a great way to test physical retail, it is not always scalable, because of production costs and extended timelines. The costs can mount quickly. Successful activations require great planning. You need to ensure that the event closely aligns with your brand. Seek collaborations with other brands that have similar audiences but aren't competitors; their customers are probably also looking for your products.
Pangea partnered with Funboy, a company that manufactures floaties, to throw a series of pool parties. With two partners involved, these activations had twice the promotion power, earned shared customer information, and created a wealth of great content for minimal cost.
Experiential marketing can be part of your overall marketing strategy. Just remember, if you blow $20K for one prestigious runway show, that could leave little for your growth marketing campaign.
Customer service is not often thought of as a marketing channel in the traditional sense. But for digital brands, it's usually one of the few areas — if not the only on — to directly interact with customers one-on-one. Excellent customer service is one of the areas where you can stand out from the competition and keep customers coming back. Not only is it a vital retention tool, it's also a key component in building a reputation for caring about your customers.
However, it can take several precious hours a day for a lean team to respond to customer inquiries.
If you can't keep up with your customer service, automate it or outsource it to a reputable provider. The last thing you want to do is leave a customer hanging who went out of their way to engage with you. It's all about the brand experience.
These are the best fashion marketing strategies for 2021. When it comes to fashion marketing and branding, it's essential to have a good plan. Certainly, there are many ways to invest in your brand. But when you're an e-commerce brand in the fashion marketing space, it's essential to reach your target. That requires you to collect plenty of good data so that you can create the optimal mix of activities. If that sounds like a daunting task, that's because it's a balancing act. Contact Hawke Media. We can help.
How to Place a Google Analytics Pixel (3-Step Tutorial)
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How To Become an Ethical CEO: On Motivation and Marketing with Erik Huberman
Featured, Latest, Recent Articles, The Hawke Method
Erik Huberman, CEO of Hawke Media, founded the full-service marketing consultancy firm nearly a decade ago with the goal of making it easy for business owners to outsource any level and any aspect of their marketing and eCommerce campaigns, from strategy to execution....


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Associations of Hearing Sensitivity, Higher-Order Auditory Processing, and Cognition Over Time in Middle-Aged Adults.
Cruickshanks Lab // Publications // Feb 14 2020
Author(s): Merten N, Fischer ME, Tweed TS, Breteler MMB, Cruickshanks KJ. Associations of hearing sensitivity, higher-order auditory processing, and cognition over time in middle-aged adults. J Gerontol A Biol Sci Med Sci. 2020 Feb 14;75(3):545-551. doi: 10.1093/gerona/glz189. PMID 31418812
Journal: The Journals Of Gerontology. Series A, Biological Sciences And Medical Sciences, Volume 75, Issue 3, Feb 2020
BACKGROUND Age-related hearing loss (impairment in hearing sensitivity and/or higher-order auditory processing) and cognitive decline are common co-occurring impairments in elderly adults. Their relation in the process of aging remains insufficiently understood. We aim to assess the temporal relations of decline in hearing sensitivity, higher-order auditory processing, and cognition in middle-aged adults.
METHODS This study included 1,274 Beaver Dam Offspring Study participants who participated in three examinations (baseline, 5-year, and 10-year follow-up). We assessed hearing sensitivity through pure-tone audiometry (PTA, averaged thresholds of 0.5, 1, 2, 4 kHz of the better ear), higher-order auditory processing as word recognition in competing message (WRCM) using the Northwestern University 6 word list in the better ear, and cognition through trail-making test performance (TMT). Linear mixed-effects models and linear regression models were used to determine associations over time and to what extent these measures influence each other over time.
RESULTS The longitudinal decline between all functions was associated with the strongest relationships between PTA and WRCM. The effect of baseline PTA on WRCM 10 years later (standardized ß = -.30) was almost twice as big as the effect of baseline WRCM on PTA 10 years later (standardized ß = -.18). The effect of baseline WRCM on TMT 10 years later and vice versa were small (standardized ß = -.05). No directional relationship between PTA and TMT was identified (standardized ß ≤ .02).
CONCLUSIONS While hearing sensitivity might affect higher-order auditory processing, associations between hearing and cognition appear bidirectional and weak in midlife. We need to be cautious before inferring causal effects of hearing on cognition.
© The Author(s) 2019. Published by Oxford University Press on behalf of The Gerontological Society of America. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com.
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Children's Minnesota Pediatric Intensive Care Unit
Completion Date: August 2021
Size: 9700 SF
Type of Project: Healthcare
Ryan Responsibility: Architecture + Engineering
We build stories
Ryan has partnered with Children's Minnesota to convert an existing medical/surgical unit in their Minneapolis hospital into a new 10-bed, 9,700-SF Pediatric Intensive Care Unit (PICU). Located on the sixth floor, the remodel project will update existing patient rooms for young patients who are critically ill or injured, incorporating new life-saving medical and monitoring technology into the design. A welcoming reception desk/nurse station provides clear lines of sight to patient rooms and the entrance to the unit, adding extra visibility and security. Our decision to relocate several centralized areas maximized the utility of the available space, allowing for the creation of a dedicated medication room, staff work room, soiled and clean supply, oxygen storage and two storage rooms for supplies, carts and equipment.
For the interior design we utilized many of the established performance standards of Children's Minnesota, matching cabinetry and door finishes and incorporating soft curves, an appealing color palette and a large-scale graphic to assist with navigation of the unit. We chose linoleum flooring in patient rooms and corridors to help absorb sound and provide supporting foot comfort to staff. We also included a family lounge with fantastic views of the downtown Minneapolis skyline and a comforting family conference/bereavement room.
The space is bright, fresh and balances a sophisticated design with touches of whimsy and playfulness to meet the wide range of medical and emotional needs of young patients and their families.
Meet the leadership team who can provide more information on this project.
NorthShore – Edward-Elmhurst Health: Elmhurst Clinic
University of St. Thomas Center for Well-Being
Select a filter to see similar projects
Healthcare Architecture + Engineering


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When making the decision to pursue your MBA, you are making an investment not only in yourself but in your future. You should approach this decision with a long-term perspective, assessing the value a MBA will bring to you personally and professionally.
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Limestone College is committed to helping our graduate students find ways to finance their education. Graduate students are eligible to receive Unsubsidized Stafford Loans, with the amounts not to exceed the cost of attendance budget for the program. If a student is not eligible for Stafford Loans due to reaching aggregate limits, he/she can apply for the Grad Plus Loan. Students can apply for the Grad Plus Loan online at www.studentloans.gov . You will need your 4 digit FAFSA PIN to log in. In order for us to consider you for these funds and to determine eligibility, please complete the Free Application for Federal Student Aid (FAFSA) no later than May 1st of each year. The FAFSA can be completed at www.fafsa.ed.gov. Be sure to indicate on the FAFSA that you are seeking a Master's Degree.
Graduate students can also apply for private education loans to help with the costs of the program, if they are not eligible for the federal Stafford Loans. We have compiled a list of preferred lenders which can be accessed via the Financial Aid Webpage under the "Quick Links" tab. From there, select the "Preferred Lenders" tab and follow the prompts.
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Award-winning writer Theodora Bishop has written in a vast range of genres and types of prose.
Only 28 years old, Theodora Bishop is a Best New Poet and Pushcart Prize nominee; she has been published in more than two dozen online and print journals and magazines; and early this year she published her first novella, On the Rocks, with Texas Review Press.
"Theodora is a force of nature, impressive at any age," said Kellie Wells, director of the UA creative writing program. "But what makes her especially remarkable is that she has published quite a lot and in several genres."
While Theodora came to UA to focus on poetry, she now writes across genres spanning from long-form fiction to prose—and she even experiments with fairy tales and fantasy fiction.
The cover of Bishop's first novella, On The Rocks.
"Writing in more than one genre allows me two very different ways to communicate," Bishop said. "I always have more than one project going on across genres. Ping-ponging between deep, concentrated work in each allows me to usually wrap up these projects around the same time and move on to a new batch."
As a writer with a thorough creative process, Theodora often finds unifying shared human experiences, such as feeling embarrassment or pride, to be the pulse of her writing process. Just months after publishing her first novella, Theodora is already hard at work on two other publications.
"I want to write as often as possible," Bishop said. "If I can find a sweet pot in whatever form or genre I'm working in, I'm happy."


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Q: @Formula seems not working in Hibernate 4? We have migrated our project to use the latest version of hibernate which is 4.1.6 and seam which is 3.2 and JPA 2.1 . We Are having problem with the @Formula annotation. It seems that the right SQL is executed from the SQL output but the property value returns null. I dont know if these is dependency issue or anything. If you guys know it will be a big help
Here is the snapshot of the property.
@Formula(value="(select crs.name from EntityName crs where crs.id = id)")
public String getName() {
    System.out.println(" name set -- " + name);
    return name;
}

Many Thanks.

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Home » lifestyle » Biometric attendance must for OU staff from next month
Biometric attendance must for OU staff from next month
Come next month, teaching and non-teaching staff of Osmania University (OU) and its constituent colleges will have to record attendance through biometric system. This will be linked to the payroll.
Though biometric machines were installed last year, recording attendance on it had not been made compulsory. "We will soon issue a circular making it mandatory for all our campus colleges as well as constituent colleges," said university Vice-Chancellor S. Ramchandram, adding that the University Grants Commission (UGC) has mandated it for all varsities.
As of now, there are about 950 teachers — both regular and contractual — at OU, including in its constituent colleges. As far as non-teaching staff is concerned, there are nearly 3,500 employees, including those working on contractual basis.
The university signed an MoU with the Telangana State Technology Services Aadhaar-based Biometric Attendance System (TSBS-ABAS) for implementing the system. TSBS-ABAS will be responsible for installing the machines and also for the software.
For affiliated colleges, OU plans to make it compulsory in a phased manner. Some of them are already doing it and the rest should follow in the interests of students, the Vice-Chancellor said. In affiliated colleges, the managements have been asked to collect Rs. 100 per student per semester for installation of the facility.
Varsity officials feel the move will improve accountability among teachers and the non-teaching staff. This will also bring in more discipline among some teachers accused of not taking classes.
With the system in place, higher authorities will have the evidence to pull up teachers who come late and miss classes or leave early without permission.
Prof. Ramchandram said he plans to extend the biometric attendance system to research scholars soon since they have to work in labs. Their regular visits will streamline the research activity and help them complete their projects on time, he added.
On including students in the biometric system, he said it was "inevitable but we don't want to rush as of now".
We will soon issue a circular making it mandatory for all our campus and constituent colleges.
S. Ramchandram,
Vice-Chancellor, Osmania University
Tagged attendance, Biometric, for, From, month, must, next, OU, staff
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Teachers hail decisive stand of government on holding exams


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Over half of the new prospects that come to us for help have issues with salesforce user adoption.
These companies have the system. But their CRM project is not the success they hoped. Something is getting in the way. And sometimes that something is people. People aren't using salesforce. User adoption is low.
But don't give up hope. Many companies have gone from low to high to full salesforce user adoption.
And here's the place to start. User adoption metrics.
Because as the saying goes, "if you can't measure it you can't manage it". Of course the reverse is also true. If you can measure it you can manage it.
Unfortunately managers often think that the best way to measure salesforce user adoption is to track whether people have logged in. And that's reflected in the standard user adoption dashboard that comes with salesforce. But that dashboard is a blunt instrument. In fact it tells us next to nothing.
More subtle and powerful adoption measures are available. Ones that measure not only the quantity – but also the quality – of salesforce user adoption.
So here are 4 dashboard charts and reports that track salesforce user adoption effectively. Use these reports and charts to drive adoption and increase the benefits your business secures from your investment in salesforce licenses.
This is a straight forward report and a great indicator of both a neglected pipeline and low salesforce user adoption. Quite simply, an Opportunity can't close in the past so what's it doing there on the graph?
The dashboard chart and report show there's some significant deals with Close Dates earlier than today. Perhaps some of these deals have already closed but not been updated in salesforce. Maybe they need the Close Date moving to a future date. Either way it indicates both poor user adoption – and reduced visibility of the sales pipeline.
Anyone in a sales, business development or account management role is meeting new people all the time. So they should be regularly adding new Contacts to salesforce. Measuring the number of new Contacts created not only provides valuable insight into each customer or prospect organisation, it improves the range of people that are available for marketing and lead nurturing purposes.
Tracking the number of new Contacts created per month provides an immediate indication of whether sales people are using salesforce.
But it's not just about quality – we want an indication of quality. So the percentage of those Contacts that have the Email field populated has been added to the underlying report. This can just as easily apply to the phone number or other optional data. Conditional highlighting on the report allows us to immediately identify opportunities for improvement.
In the chart above we can see that Mike is adding the least number of Contacts. And many of that he does add don't have the email address populated.
If we're focused on measuring user adoption among the sales team then apply this metric Opportunities. But it can just as easily be added to any object in salesforce.
The chart shows the percentage of fields on the Opportunity into which the sales person has entered data.
Include only important fields and not necessarily every field on the page layout. Of course there's no need to include mandatory fields in the adoption metric – they'll have data in any case.
In our example, Ricky and Ted should really be filling in more fields on opportunities.
This is a great way to measure salesforce user adoption. But experience also shows that the more thorough the information gathering on opportunities then the higher the win rates.
If sales reps are using salesforce to manage their deals through the sales process then we should see the majority of Opportunities moving progressively through each Opportunity Stage.
The Opportunity Stage Movement report tells us whether this is indeed the case.
The report shows, for any given period of time, what has happened to the Opportunities. For example, in the chart and report above we can see that of the 335 Opportunities that were in the Prospecting Stage, 85 then moved to Investigation Stage.
However 28 Opportunities moved directly from Prospecting to Closed Won.
Depending on the nature of your business that might be an acceptable ratio – after all, some deals do close almost immediately, without going through the various other stages. But an excessive number of Opportunities following this pattern indicates that sales executives are not updating deals as they move through the sales cycle.
That means salesforce user adoption is low. It also means that sales managers are losing valuable insight into the sales pipeline and sales performance.


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Wenger – Every win makes us stronger
29th October 2011 - by Harry
Arsenal's manager Arsene Wenger was ecstatic about the way his players reacted in the second half of the away match on Stamford Bridge when they managed to turn the score around from 2-1 for Chelsea at halftime and manage to win the game 5-3 in a very decisive manner.
"Robin Van Persie is of course on fire and he takes advantage through his class. We attack a lot and we create chances overall of course. The intelligence of his movement around the box and the accuracy of his finishing is exceptional."
"I think Koscielny was outstanding. He was the one at the back in the first half who looked strong. But I felt in the first half we gave them too much room at the back and in midfield and in the second half we got much tighter. We kept being dangerous going forward but we were less in trouble defensively."
"What has changed is that we got half of the team in on August 31 and we had to qualify for the Champions League. We had to rebuild a complete unity in the way we want to play football. Every win makes you stronger as well."
"So now the players get used to the way we play so we get stronger but we have to remain humble, keep focus and work very hard together. There is still some ground to make up to come into a stronger position in the league and teams in front of us do not drop many points. But that quality we have shown today should make us more confident."
Robin Van Persie was once again the hero for Arsenal and he managed to score a hat-trick which brought him to the 10 goal mark so far in the season and on the first place in the top scorers table. Arsenal seem to have bounced back from the horrible form they were in at the start of the season, and they are now in the best form this year.
Previous Article Review – Arsenal defeat Chelsea 5-3 with an incredible performance
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a bunch of advanced double stop stuff.
let the flood gates open here.
I'm gonna show you some rhythm stuff.
I'm gonna show you some lead stuff.
of continuing to connect these ideas.
your foundations that I've showed you.
cooking, Working Man Blues or something?
gotta know these home bases.
you gotta know all of them up to the neck.
some of the real stuff.
some other kinda double stop stuff.
of advanced double stop techniques.
the pick to do this technique.
you a couple things I do in rhythm.
I'll play out of this position.
the 5, the flat 7, and the 3, [SOUND].
well as it does at a slower tempo.
I'm keeping the E going, [SOUND].
which sounds really weird right now.
rhythm pattern that you can do.
can use for the kinda rhythm stuff there.
in handy in a little bit.
where we left off on that chord, [SOUND].
you can do it a couple of different ways.
So I'm gonna go to the full chord.
get out of that lick too.
here is if you're in C, let's go to C.
obviously they work all over the neck.
a couple of different keys, too.


text:
Why do more black women get breast cancer? More black women get abortions
If black lives really matter, abortion must be opposed.
Mon Mar 27, 2017 - 3:21 pm EST
By Steve Weatherbe
VANCOUVER, British Columbia, March 27, 2017 (LifeSiteNews) – Making a unique contribution to Black History Month, a Vancouver researcher is asserting that a recent surge in breast cancer cases among older African-American women is the downstream effect of legalizing abortion in the U.S. with the 1973 Supreme Court decision in Roe v. Wade.
Brent Rooney, a tireless amateur numbers cruncher and advocate for full disclosure of abortion's impact, claims that the story behind breast cancer's rising incidence rate among America's older black women is the story of abortion's rise among the same group two generations ago.
Much of his case is based on recent studies by Harvard Professor David Williams, but Rooney readily admits that Williams himself favors a more politically correct explanation. "He blames it on social conditions, the effects of discrimination," Rooney told LifeSiteNews.
Williams' 2016 study on breast cancer in the U.S. found that "black women had a death rate for breast cancer that was more than twice as high as the rate for whites at ages 35 to 44, was 70 percent higher at the ages 45 to 54, and was 50 percent higher at the ages of 55 to 64 years."
Williams' findings contrast sharply with those of the 1990s when older black women experienced a significantly lower breast cancer rate than Caucasian women. While Williams blames the relative increase on social conditions, Rooney points to the sudden surge in abortions among black women after 1973. It was much sharper than it was among white women. American black women continue to have abortions at four times the rate of Caucasian women.
Rooney said a crucial link between abortion and breast cancer emerged in a 1983 study conducted by Drs. Dimitrios Trichopoulos and Brian MacMahon. "It found each one-year delay in the first full-term pregnancy (FFTP) boosts breast cancer risk by 3.5 percent compounded," said Rooney.
"This makes for a 41 percent higher risk if the FFTP is delayed 10 years and a 68 percent higher risk with a 15-year delay."
Rooney expresses this in a simple formula in his "Justice for Kids Now" March bulletin: "More Abortions = More Older Rookie Moms = More Women with Breast Cancer."
The delayed first pregnancy-breast cancer link is well established by science, said Rooney. "The medical establishment does not dare deny it." However, what that establishment "buried" is the role of abortion in causing part of the delay, or linking to breast cancer at all.
"Over the last 10 years and three months, there have been 50 significant studies published on abortion and breast cancer," he said. "One study found prior abortions reduced breast cancer. [However] Forty-nine studies report that prior abortions boost breast cancer risk."
The latest evidence came this month, published on the BioMedical Central Women's Health website. Reporting on women in the Central African Republic, it found those with prior induced abortions have 5.41 times the breast cancer risk as CAR women with zero prior induced abortions.
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Rooney explained the link between abortion and breast cancer lies in the delayed development of the mammary gland tissues. These tissues exist in immature, "undifferentiated" form at the cell level, where they also have the potential to develop into cancer cells.
When the mother brings her first baby to full term, most of this tissue develops into fully mature, milk-producing cells that are much less likely to become cancerous than immature cells.
Older Caucasian women used to have higher breast cancer rates than black women because of the "lag effect" of their pre-1973 choice to delay their first child more than black women. The breast cancer rate of older black women today has caught up with their Caucasian peers because this demographic group after 1973 began to delay their first full-term pregnancy through abortion.
Women who had an abortion are 626% more likely to have breast cancer
abortion, abortion-breast cancer link, african americans, breast cancer, contraception, research
Why do more black women get breast cancer? More black women get abortions Why do more black women get breast cancer? More black women get abortions News By Steve Weatherbe


Scott Allen Jarrett is the fifth Music Director of the Back Back Chorale and celebrates his twelfth season with the Chorale this year. Jarrett is the Director of Choral Activities, ad interim at Boston University and the Director of Music at Marsh Chapel. From 2004 to 2015, he was Director of Choruses and Assistant Conductor of the Charlotte Symphony (NC), traveling weekly to Charlotte to lead rehearsals and prepare concerts.
Jarrett made his conducting debut with Boston's Handel & Haydn Society last season at Jordan Hall leading the period instrument orchestra and chorus in A Bach Christmas. He has since joined H&H's artistic staff as Vocal Adviser, a position in which he assists Harry Christophers in the building of the chorus and regularly conducts Handel & Haydn musicians in performances throughout the Boston area. He is a also regular collaborator at Trinity Wall Street (NYC), guest conducting in their Bach cantata series and their recent Britten celebration, serving as recording producer, and joining Music Director Julian Wachner in conducting Ives's Fourth Symphony at Carnegie Hall last February. Jarrett also sang the role of Jesus in Ginastera's Turbae et Passionem Gregorianam at the same performance, marking his solo debut at Carnegie Hall.
Increasingly in demand for his expertise with the vocal works of J. S. Bach, Jarrett conducted performances of the B Minor Mass with Miami-based Seraphic Fire, served as Music Director of the Adams Vocal Master Class at the Carmel Bach Festival in 2011, and, in the summer of 2013, served as Director of the Conducting Master Class with Helmuth Rilling at the Oregon Bach Festival. In 2005, Jarrett founded "The Bach Experience" with Boston University's Marsh Chapel Choir and Collegium, featuring regular performance of cantatas and the two passions.
Beyond the works of Bach, Jarrett has a passion for the heart of the classical and romantic repertoires, particularly the 19th century German tradition extending from Haydn through Schumann and Wagner. Jarrett's dynamic performances of Schumann's Das Paradies und die Peri, Haydn's Die Jahreszeiten, and Mendelssohn's Die erste Walpurgisnacht have brought to life rarely heard masterworks. In 2011, Jarrett established the Living Composer Series at Marsh Chapel, affording a regular interaction with contemporary music and an eagerness to engage in and practice new music. The Back Bay Chorale's premiere of Mohammed Fairouz's Anything Can Happen and the recent commission of Julian Wachner's Come my dark-eyed one are exciting new additions to the choral/orchestral repertoire.
Off the podium, Jarrett is active as a baritone and keyboard player. He can be heard as organist on Seraphic Fire's recording of the Monteverdi Vespers and as pianist on their 2012 Grammy-nominated recording of the Brahms Requiem. He served as accompanist for Helmuth Rilling and the late Robert Shaw, and through his long-time collaborations with his teacher Ann Howard Jones, served eight summers on the conducting staff at the Boston University Tanglewood Institute.


Operating over 50 ATMs across the US means that Athena is the gateway for tens of thousands of customers to the world of Bitcoin and other digital currencies. While we help customers every day get the coins they want and need, some customers end up unwittingly victims of fraud perpetuated by scam artists. We've issued scam warnings in the past (1,2,3), and even broke news about one "hurricane" scam in 2017, but we wanted to provide a more comprehensive list of situations you should look out for.
It's important to note that these are updates of scams that have existed for much longer than Bitcoin has been around. Most have been adapted to take advantage of this new payment form; these scams would have been and still are conducted using Western Union/MoneyGram, money orders, or even bank wires. Scammers using Bitcoin will often "helpfully" point out nearby ATMs from which you can send them money. They like Bitcoin because transactions cannot be cancelled, reversed, or otherwise refunded once broadcast….
Click on the scam type below to read full descriptions from Fraud.org and other great resources.
IRS scam: Many government scams take the form of demands from the IRS to pay debts owed. The scammer can contact you through any communications method, including phone calls. This type of scam can be potentially very costly for the victim, including a high risk for stealing sensitive personal information. The scammer may threaten you and will sometimes provide details to pay via bitcoin. Of course, Uncle Sam does not yet accept bitcoin. Never pay supposed IRS debts via an ATM!
Social Security scam: Another form of the impersonation scam is where you will receive a call supposedly from the Social Security Administration to either "verify" your personal information or claim that your SSN has been "suspended" or otherwise part of some criminal activity. They may threaten jail time and then demand payment via a local Bitcoin ATM. Again, never pay a supposed government agency with bitcoin!
Airbnb rentals: Scammers either point to legitimate listings on Airbnb, create copycat websites that look like Airbnb, or possibly list their own fake listings on Airbnb just to lure people into a conversation outside of the Airbnb.com website. Once the victim communicates with them the scammer will give the victim instructions via email or some other channel to pay for their "reservation" or "down payment" with bitcoin. We've also seen EasyRoommate and HomeAway affected by this.
Concert tickets: Scammers will list on Craigslist or other individual ad sites fake or non-existent concert tickets sold for bitcoin. As is usual in these cases, the scammer will just disappear, and you will be out hundreds of dollars. We've seen theme park tickets also as the subject of this scam.
Used cars / eBay Motors scam: The scammer will post a used car for a very low price on Craigslist, reusing photos and data from some older or legitimate listing elsewhere. The scammer will often tell a personal story involving the death of a family member or military deployment forcing them to sell the car. They will also promise to ship the car to the buyer, offering no way to meet in person. What's worse is that they will go to great lengths make their emails look real, but the car doesn't exist, eBay has no knowledge of it, and the victim will simply lose their money.
eBay Motors, Amazon, Airbnb, Ticketmaster, and many other major retailers DO NOT yet accept bitcoin!
...and if they did, they would do so only through their own secure websites.
Check cashing scam: This category also includes fake jobs or interviews. Someone remote will offer to pay you via check (sometimes other forms) and expect you to send bitcoin to another destination for some believable reason. Excuses include sending money to clients, purchasing a wardrobe, or paying for transportation. Not only is this potentially money laundering, but most likely you will see the original check bounce and only you will be responsible for the lost cash or bitcoin. In short, if someone is sending you money just so you can send money somewhere else, be very suspicious.
Grandparent scam: Victim is contacted by a supposed relative, often a grandchild, cousin, niece, or nephew who needs bail money or is otherwise in urgent trouble. After briefly describing the problem the scammer cuts off communication except for payment instructions, intending to panic the victim. This scam particularly impacts the elderly. We would suggest taking your time and verifying the story with other relatives before sending any money.
Relationship scam: Victim believes they are in a relationship with someone they either rarely meet or never meet and is often in another country. Scammer asks them to help pay for urgent expenses, including costs of traveling to see the victim, customs fees, medical bills, and so forth. Bitcoin is especially applicable here since it is often used for cross-border payments. Unfortunately, relationship scams can go unnoticed for quite some time.
Ponzi / Pyramid schemes: Victims will see ads for investment programs promising unusually high rates of return. Claims are often made to behind-the-scenes forex or crypto trading. Many also advertise their own new token as being a "better Bitcoin" where you can get in on the ground floor--the implication being that it will, too, experience Bitcoin-like rates of explosive growth. Unfortunately, virtually all of these are scams. The investment principal from later investors are used to pay out the earlier investors until the whole scheme collapses. One of the biggest warning signs are promises to pay a specific percentage of earnings daily or weekly. Pyramid schemes are often tacked on in the form of referral bonuses. They rely upon ever expanding downstream networks of distributors to promote the scheme and are also doomed to collapse.
Bitconnect is a famous example of a Ponzi and Pyramid scheme from 2017/18 whose token lost 99% of its value following state regulatory pressure (1,2,3). Other notable scams include Onecoin, Gladiacoin, and USI-Tech.
Ponzis will always exist in one form or another and wreck many naive investors' lives.
Initial Coin Offerings (ICOs): ICOs are the initial sale of a new token to the public, analogous to an Initial Public Offering for stock. Normally taking the form of ERC-20 tokens created on the Ethereum network, ICOs became a popular and novel way to raise funds in 2017. While some forms of ICOs may be legitimate, the legal consequences surrounding these investments are still poorly understood, with many of them likely to be considered securities by the SEC. Regardless of their regulatory status, scammers make use of ICOs in attempted "pump and dump" schemes by the hundreds. It was widely reported that nearly half of 2017's ICOs have already failed. Please do considerable research before participating in any ICO, and don't feel pressured by limited-time token sales.
Unsure about a payment? STOP! ...and give us a call (312-690-4466) or message. We can't determine if your destination is legitimate, but we can help you assess the risk that it may not be.


text:
PC Kinga Surma is re-elected in Etobicoke Centre
The Canadian Press has called the race in Etobicoke Centre for Kinga Surma of the Progressive Conservative Party of Ontario. Surma has represented the electoral district since 2018.
Surma (PC) was declared the winner with 50.11 per cent of 15,151 ballots counted as of 9:32 p.m. Noel Semple (Liberal) was in second with 32.11 per cent of votes and Heather Vickers-Wong (NDP) was in third with 8.21 per cent.
Kinga Surma: 7,592 votes (50.11 per cent)
Noel Semple: 4,865 votes (32.11 per cent)
Heather Vickers-Wong: 1,244 votes (8.21 per cent)
Brian MacLean: 724 votes (4.78 per cent)
Cathy Habus: 441 votes (2.91 per cent)
Ontario Party
Mitchell Gilboy: 190 votes (1.25 per cent)
None of the Above Party
Richard M. Kiernicki: 63 votes (0.42 per cent)
Ontario Moderate Party
Genadij Zaitsev: 32 votes (0.21 per cent)
As of June 2, 1,370 vote-by-mail packages had been issued to registered voters in the riding. There are a total of 78,972 eligible voters in Etobicoke Centre.


text:
Song of the Day: Caterpillars — "Haunted" (Exclusive Premiere)
Eric Grubbs July 24, 2019
Check Out The Touching New Video For What The Indie-Rock Group Says Is The Most Heart-Wrenching Song It Has Ever Written.
Welcome to Song of the Day, where we hip you to all the new local releases you should be caring about. By highlighting one new North Texas-sprung tune every week day, our hope is that you'll find something new to love about the rich and abundant DFW music scene five days a week.
Caterpillars — "Haunted"
RIYL: Living, loving and grieving.
What Else You Should Know: Caterpillars has given us the exclusive here, premiering its moving new video for "Haunted." The song is also the band's first piece of new music since last year's In the Company of Wolves.
The four-piece indie-rock band just started working on a new album, hopefully to be released next year. And while the band still identifies itself as a Dallas band, new guitarist Eric Braun is based in Austin and drummer Stephen O'Sicky now lives in Longview.
Around here, they've opened for bands like Cursive, Get Up Kids and the Appleseed Cast — all of which are major influences on their sound. That, mixed in with a huge appreciation for the now-departed Minus the Bear, the band doesn't shy away from being unabashedly emotional and vulnerable with its music.
For this video, they asked fans to contribute short clips of them holding a picture of someone they lost and miss every single day.
"We believe that this is our most emotional and heart-wrenching song we have ever wrote," O'Sicky says of the new song. "We wanted to use this video as a tribute to the ones we love, lost and miss. Learning some of the back stories and seeing such raw emotion made putting this project together difficult at times, but I'm glad we did it and could give everyone who contributed a chance to honor their lost and memorialize them with us."
You might recognize some pretty well known faces in this, too. Just past the one-minute mark, William Goldsmith, former drummer of Sunny Day Real Estate and Foo Fighters, shows up. Goldsmith is no stranger to the Caterpillars camp, as O'Sicky helped raise funds for Goldsmith last year when a major financial strain made Goldsmith consider selling his drums. O'Sicky stepped in to start a GoFundMe, which ultimately leveled the financial situation and allowed Goldsmith to keep his drums.
This is all Caterpillars has for now, but given how strong In the Company of Wolves was — and this song is — the chances of the band's next release being worth devouring seem pretty likely.
Previous ArticleHumor Us: Helen Hong Will Blow Your Shit Up.
Next ArticleJust Announced: Kacey Musgraves, Jay & Silent Bob And More.
Eric Grubbs
Happy Spotify Wrapped 2021, Dallas.
Stephanie Salas-Vega December 3, 2021
The Insurrectionists Among Us In North Texas.
Central Track Staff January 20, 2021