text:
Do They Help Or Hurt Your SEO?
Early in the 2000s, reciprocal link building was a popular method to increase your search traffic and boost your backlink profile.
Also referred to as "traded" or "exchanged" links, reciprocal links were something of an SEO hack – even though they were technically against Google's guidelines.
These days, Google still says "no" to reciprocal links (they call it a "link scheme").
But the web today is still full of them.
The way reciprocal links appear on sites – and the way they occur – is different from 20 years ago.
Today, reciprocal links are a natural byproduct of owning a website.
It happens when you develop relationships with other sites through authentic outreach, not to mention when you link to sources without any expectation of reciprocation, but they discover your link and, in fact, organically reciprocate.
Further, an insightful link-building study done by Ahrefs shows how common reciprocal links still are on the web.
This graph shows that only 26.4% of the authority domains used in the study are not using reciprocal links:
Screenshot from Ahrefs, August 2022
That means 73.6% of the domains are using them.
So, sure, reciprocal links are common, but do they help or hurt your SEO?
Intentions matter. Let me explain.
What Are Reciprocal Links?
A link exchange occurs when an agreement is made between two brands to trade links to boost SEO and site authority by essentially saying, "You link to me, and I'll link to you."
In essence, a reciprocal link is a quid pro quo or a "You scratch my back, I'll scratch yours" situation.
Does this sound shady?
Is it shady?
It could be. That all depends on how – and how often – you use reciprocal links on your site.
Later in this article, we link to Ahrefs. The link sets us both up for a helpful, naturally occurring reciprocal link situation. Whether Ahrefs chooses to reciprocate by linking back to this article is entirely up to them.
If they do, that's exactly how a natural reciprocal link is born.
Now, let's take a look at the other end of the spectrum.
You might get emails or come across websites with shady link exchange offers. They're usually pretty easy to spot:
They offer an exchange or deal that will boost your SEO or help you rank in Google.
They mention link networks or say the words "link exchange."
They talk about offering you multiple links or links on multiple sites.
Are Reciprocal Links Good For SEO?
If you want to grow your authority and rankings (and reduce the risk of penalties from search engines), the key is to focus on less risky strategies and tactics.
Above all else, your link-building methods should enhance your customer's experience on your site.
Rather than focusing on SERP rankings and your website's link profile, focus on providing something of value to your readers and customers by producing high-quality content.
Including some external links on your site can be helpful to SEO, but they aren't the driving force behind your site's ranking.
How To Use Reciprocal Links To Help Your SEO
Linking to quality sites that are relevant to your content enhances your reader's overall experience on your website.
Content is king, and consistently delivering original and valuable information to your readers will earn your site a spot on the throne.
When you link to high-value content, you can establish your site as a trusted source of information.
In this case, if the other site reciprocates the link, consider it a bonus – the content matters first.
If you're going to request reciprocation, check the site's SEO metrics to ensure that you're exchanging links with a high-authority website.
When reciprocal links occur naturally between authority sites, both sites may benefit.
Here are a few things to consider before you pursue a link exchange:
Could the external site potentially improve your site's traffic?
Does the site produce content and share information related to your niche?
Is the brand or business a direct competitor? (The answer to this one should be no!)
4 Ways Links Can Hurt Your SEO
There are some benefits to naturally occurring reciprocal links, but when you don't use common sense, exchanging links can harm your site's authority and rankings.
Here are four ways that links might actually hurt your SEO:
1. Site Penalization (Manual Action)
Simply put, reciprocal links are against Google's Webmaster Guidelines.
Screenshot from developers.google.com, August 2022
If your site is abusing backlinks – if you're trying to manipulate search results by exchanging links – your website runs a high risk of being penalized by Google.
2. Decrease In Site Authority & Rankings
If you're linking to external sites that aren't relevant to your content, your page might experience a drop in site authority or SERP rankings.
Before linking, ensure that the content is relevant and check the site's domain authority.
In some cases, it's OK to link back to low-authority sites, but excessively linking to these sites will not improve your own website's authority.
3. Boosting SEO For Direct Competition
When linking to sites with the same target keywords and phrases as your website, your chances of having that link reciprocated are low.
As a result, you're only boosting your competition's SEO, not your own.
Link exchanges or reciprocated links should be between sites with similar content and themes and not between directly competing sites.
4. Loss Of Trust
You never want to lose the trust of search engines. But reciprocal links can cause this to happen in two ways:
Your site has a ridiculously high number of one-to-one links
Your link's anchor text is consistently suspicious or unrelated to your content.
Developing Relationships And Providing Value Are Key For Reciprocal Links
Don't seek out reciprocal links for the sole purpose of getting more site traffic or building your backlink profile.
It won't work, and you might get a Google penalty.
Instead, understand that aiming to be useful and valuable with your on-site linking will naturally lead to reciprocal links.
Linking to relevant, trusted resources is an excellent way to build authority and develop relationships with brands in your niche.
You'll also give your readers immense value by pointing them to sites with trusted, relevant, useful content. That builds trust with your audience, which nurtures them and pulls them further into your brand ecosystem.
And that's exactly what you want.
Featured Image: Paulo Bobita/Search Engine Journal
Related Topics:Hurtseo
Are Press Releases Still Good For SEO?
How to Become an Affiliate Marketer (5 Steps)
3 Best Methods in 2023
The financial vertical is a dynamic, challenging, and highly regulated space.
As such, for businesses in this vertical, optimizing local search presence and, specifically, Google Business Profile listings requires a greater level of sensitivity and specialization than industries like retail or restaurant.
The inherent challenges stem from a host of considerations, such as internal branding guidelines, accessibility considerations, regulatory measures, and governance considerations among lines of business within the financial organization, among others.
This means that local listings in this vertical are not "one size fits all" but rather vary based on function and fall into one of several listing types, including branches, loan officers, financial advisors, and ATMS (which may be inclusive of walk-up ATMs, drive-through ATMs, and "smart ATMs").
Each of these types of listings requires a unique set of hours, categories, hyper-local content, attributes, and a unique overall optimization strategy.
The goal of this article is to dive deeper into why having a unique optimization strategy matters for businesses in the financial vertical and share financial brand-specific best practices for listing optimization strategy.
Financial Brand Listing Type Considerations
One reason listing optimization is so nuanced in the financial vertical is that, in addition to all the listing features that vary by business function as mentioned above, Google also has essentially different classifications (or types) of listings by definition – each with its own set of guidelines (read "rules") that apply according to a listing scenario.
This includes the distinction between a listing for an organization (e.g., for a bank branch) vs. that of an individual practitioner (used to represent a loan officer that may or may not sit at the branch, which has a separate listing).
Somewhere between those two main divisions, there may be a need for a department listing (e.g., for consumer banking vs. mortgages).
Again, each listing classification has rules and criteria around how (and how many) listings can be established for a given address and how they are represented.
Disregarding Google's guidelines here carries the risk of disabled listings or even account-level penalties.
While that outcome is relatively rare, those risks are ill-advised and theoretically catastrophic to revenue and reputation in such a tightly regulated and competitive industry.
Editor's note: If you have 10+ locations, you can request bulk verification.
Google Business Profile Category Selection
Category selection in Google Business Profile (GBP) is one of the most influential, and thus important, activities involved in creating and optimizing listings – in the context of ranking, visibility, and traffic attributable to the listing.
Keep in mind you can't "keyword optimize" a GBP listing (unless you choose to violate Business Title guidelines), and this is by design on Google's part.
Because of this, the primary and secondary categories that you select are collectively one of the strongest cues that you can send to Google around who should see your listing in the local search engine results pages (SERPs), and for what queries (think relevancy).
Suffice it to say this is a case where quality and specificity are more important than quantity.
This is, in part, because Google only allows for one primary category to be selected – but also because of the practice of spamming the secondary category field with as many entries as Google will allow (especially with categories that are only tangentially relevant for the listing) can have consequences that are both unintuitive and unintended.
The point is too many categories can (and often do) muddy the signal for Google's algorithm regarding surfacing listings for appropriate queries and audiences.
This can lead to poor alignment with users' needs and experiences and drive the wrong traffic.
It can also cause confusion for the algorithm around relevancy, resulting in the listing being suppressed or ranking poorly, thus driving less traffic.
Governance Vs. Cannibalization
Just as we already discussed the distinction between the choice of classification types and the practice of targeting categories appropriately according to the business functions and objectives represented by a given listing, these considerations play together to help frame a strategy around governance within the context of the organic local search channel.
The idea here is to create separation between lines of business (LOBs) to prevent internal competition over rankings and visibility for search terms that are misaligned for one or more LOB, such that they inappropriately cannibalize each other.
In simpler terms, users searching for a financial advisor or loan officer should not be served a listing for a consumer bank branch, and vice versa.
This creates a poor user experience that will ultimately result in frustrated users, complaints, and potential loss of revenue.
The Importance Of Category Selection
To illustrate this, see the example below.
A large investment bank might have the following recommended categories for Branches and Advisors, respectively (an asterisk refers to the primary category):
Branch Categories
*Investment Service.
Investment Company.
Advisor Categories
*Financial Consultant.
Financial Planner.
Financial Broker.
Notice the Branch categories signal relevance for the institution as a whole, whereas the Advisor categories align with Advisors (i.e., individual practitioners.) Obviously, these listings serve separate but complementary functions.
When optimized strategically, their visibility will align with the needs of users seeking out information about those functions accordingly.
Category selection is not the only factor involved in crafting a proper governance strategy, albeit an important one.
That said, all the other available data fields and content within the listings should be similarly planned and optimized in alignment with appropriate governance considerations, in addition to the overall relevancy and content strategy as applicable for the associated LOBs.
Specialized Financial Brand Listing Attributes
GBP attributes are data points about a listing that help communicate details about the business being represented.
They vary by primary category and are a great opportunity to serve users' needs while boosting performance by differentiating against the competition, and feeding Google's algorithm more relevant information about a given listing.
This is often referred to as the "listing completeness" aspect of Google's local algorithm, which translates to "the more information Google has about a listing, the more precisely it can provide that listing to users according to the localized queries they use."
The following is a list of attributes that are helpful for the financial vertical:
Online Appointments.
Black-Owned.
Family-Led.
Veteran-Led.
Women-Led.
Appointment Links.
Wheelchair Accessible Elevator.
Wheelchair Accessible Entrance.
Wheelchair Accessible Parking Lot.
The following chart helps to illustrate which attributes are best suited for listing based on listing/LOB/ORG type:
Image from Rio SEO, December 2022
Managing Hours Of Operation
This is an important and often overlooked aspect of listings management in the financial space and in general.
Hours of operation, first and foremost, should be present in the listings, not left out. While providing hours is not mandatory, not doing so will impact user experience and visibility.
Like most of the previous items, hours for a bank branch (e.g., 10 am to 5 pm) will be different than those of the drive-through ATM (open 24 hours), and that of a mortgage loan officer and financial advisor that both have offices at the same address.
Each of these services and LOBs can best be represented by separate listings, each with its own hours of operation.
Leaving these details out, or using the same set of operating hours across all of these LOBs and listing types, sets users up for frustration and prevents Google from properly serving and messaging users around a given location's availability (such as "open now," "closing soon," or "closed," as applicable.)
All of this leads to either missed opportunities when hours are omitted, allowing a competitor (that Google knows is open) to rank higher in the SERPs, or frustrated customers that arrive at an investment banking office expecting to make a consumer deposit or use an ATM.
Appointment URL With Local Attribution Tracking
This is especially relevant for individual practitioner listings such as financial advisors, mortgage loan officers, and insurance agents.
Appointment URLs allow brands to publish a link where clients can book appointments with the individual whose listing the user finds and interacts within search.
This is a low-hanging fruit tactic that can make an immediate and significant impact on lead generation and revenue.
Taking this another step, these links can be tagged with UTM parameters (for brands using Google Analytics and similarly tagged for other analytic platforms) to track conversion events, leads, and revenue associated with this listing feature.
Editorial note: Here is an example of a link with UTM parameters: https://www.domain.com/?utm_source=source&utm_medium=medium&utm_campaign=campaign
Image from Google, December 2022
Leveraging Services
Services can be added to a listing to let potential customers know what services are available at a given location.
Services in GBP are subject to availability by primary category, another reason category selection is so important, as discussed above.
Specifically, once services are added to a listing, they will be prominently displayed on the listing within the mobile SERPs under the "Services" tab of the listing.
This not only feeds more data completeness, which benefits both mobile and desktop performance, and increases engagement in the mobile SERPs (click to website, call, driving directions) which are bottom-funnel key performance indicators (KPIs) that drive revenue.
Google Posts
Google Posts represent a content marketing opportunity that is valuable on multiple levels.
An organization can post relevant, evergreen content that is strategically optimized for key localized phrases, services, and product offerings.
While there is no clear evidence or admission by Google that relevant content will have a direct impact on rankings overall for that listing, what we can say for certain from observation is that listings with well-optimized posts do present in the local SERPs landscape for keyword queries that align with that content.
This happens in the form of "related to your search" snippets and has been widely observed since 2019.
This has a few different implications, reinforcing the benefits of leveraging Google Posts in your local search strategy.
First, given that Post snippets are triggered, it is fair to infer that if a given listing did not have the relevant post, that listing may not have surfaced at all in the SERPs. Thus, we can infer a benefit around visibility, which leads to more traffic.
Second, it is well-documented that featured snippets are associated with boosts in click-through rate (CTR), which amplifies the traffic increases that result from the increased visibility alone.
Additional Post Benefits
Beyond these two very obvious benefits of Google Posts, they also provide many benefits around messaging potential visitors and clients with relevant information about the location, including products, services, promotions, events, limited-time offers, and potentially many others.
Use cases for this can include consumer banks that feature free checking or direct deposit or financial advisors that offer a free 60-minute initial consultation.
Taking the time to publish posts that highlight these differentiators could have a measurable impact on traffic, CTR, and revenue.
Another great aspect of Google Posts is that, for a while, they were designed to be visible according to specific date ranges – and, at one time, would "expire" or fall out of the SERPs once the time period passed.
Certain post types will surface long after the expiration date of the post if there is a relevancy match between the user's query and the content.
To summarize, the financial vertical requires a highly specialized, precise GBP optimization strategy, which is well-vetted for the needs of users, LOBs, and regulatory compliance.
Considerations like primary and secondary categories, hours, attributes, services, and content (in the form of Google Posts) all play a critical role in defining that overall strategy, including setting up and maintaining crucial governance boundaries between complementary LOBs.
Undertaking all these available listing features holistically and strategically allows financial institutions and practitioners to maximize visibility, engagement, traffic, revenue, and overall performance from local search while minimizing cannibalism, complaints, and poor user experience.
Featured Image: Andrey_Popov/Shutterstock
ChatGPT produces content that is comprehensive and plausibly accurate.
But researchers, artists, and professors warn of shortcomings to be aware of which degrade the quality of the content.
In this article, we'll look at 11 disadvantages of ChatGPT content. Let's dive in.
1. Phrase Usage Makes It Detectable As Non-Human
Researchers studying how to detect machine-generated content have discovered patterns that make it sound unnatural.
One of these quirks is how AI struggles with idioms.
An idiom is a phrase or saying with a figurative meaning attached to it, for example, "every cloud has a silver lining."
A lack of idioms within a piece of content can be a signal that the content is machine-generated – and this can be part of a detection algorithm.
This is what the 2022 research paper Adversarial Robustness of Neural-Statistical Features in Detection of Generative Transformers says about this quirk in machine-generated content:
"Complex phrasal features are based on the frequency of specific words and phrases within the analyzed text that occur more frequently in human text.
…Of these complex phrasal features, idiom features retain the most predictive power in detection of current generative models."
This inability to use idioms contributes to making ChatGPT output sound and read unnaturally.
2. ChatGPT Lacks Ability For Expression
An artist commented on how the output of ChatGPT mimics what art is, but lacks the actual qualities of artistic expression.
Expression is the act of communicating thoughts or feelings.
ChatGPT output doesn't contain expressions, only words.
It cannot produce content that touches people emotionally on the same level as a human can – because it has no actual thoughts or feelings.
Musical artist Nick Cave, in an article posted to his Red Hand Files newsletter, commented on a ChatGPT lyric that was sent to him, which was created in the style of Nick Cave.
"What makes a great song great is not its close resemblance to a recognizable work.
…it is the breathless confrontation with one's vulnerability, one's perilousness, one's smallness, pitted against a sense of sudden shocking discovery; it is the redemptive artistic act that stirs the heart of the listener, where the listener recognizes in the inner workings of the song their own blood, their own struggle, their own suffering."
Cave called the ChatGPT lyrics a mockery.
This is the ChatGPT lyric that resembles a Nick Cave lyric:
"I've got the blood of angels, on my hands
I've got the fire of hell, in my eyes
I'm the king of the abyss, I'm the ruler of the dark
I'm the one that they fear, in the shadows they hark"
And this is an actual Nick Cave lyric (Brother, My Cup Is Empty):
"Well I've been sliding down on rainbows
I've been swinging from the stars
Now this wretch in beggar's clothing
Bangs his cup across the bars
Look, this cup of mine is empty!
Seems I've misplaced my desires
Seems I'm sweeping up the ashes
Of all my former fires"
It's easy to see that the machine-generated lyric resembles the artist's lyric, but it doesn't really communicate anything.
Nick Cave's lyrics tell a story that resonates with the pathos, desire, shame, and willful deception of the person speaking in the song. It expresses thoughts and feelings.
It's easy to see why Nick Cave calls it a mockery.
3. ChatGPT Does Not Produce Insights
An article published in The Insider quoted an academic who noted that academic essays generated by ChatGPT lack insights about the topic.
ChatGPT summarizes the topic but does not offer a unique insight into the topic.
Humans create through knowledge, but also through their personal experience and subjective perceptions.
Professor Christopher Bartel of Appalachian State University is quoted by The Insider as saying that, while a ChatGPT essay may exhibit high grammar qualities and sophisticated ideas, it still lacked insight.
Bartel said:
"They are really fluffy. There's no context, there's no depth or insight."
Insight is the hallmark of a well-done essay and it's something that ChatGPT is not particularly good at.
This lack of insight is something to keep in mind when evaluating machine-generated content.
4. ChatGPT Is Too Wordy
A research paper published in January 2023 discovered patterns in ChatGPT content that makes it less suitable for critical applications.
The paper is titled, How Close is ChatGPT to Human Experts? Comparison Corpus, Evaluation, and Detection.
The research showed that humans preferred answers from ChatGPT in more than 50% of questions answered related to finance and psychology.
But ChatGPT failed at answering medical questions because humans preferred direct answers – something the AI didn't provide.
The researchers wrote:
"…ChatGPT performs poorly in terms of helpfulness for the medical domain in both English and Chinese.
The ChatGPT often gives lengthy answers to medical consulting in our collected dataset, while human experts may directly give straightforward answers or suggestions, which may partly explain why volunteers consider human answers to be more helpful in the medical domain."
ChatGPT tends to cover a topic from different angles, which makes it inappropriate when the best answer is a direct one.
Marketers using ChatGPT must take note of this because site visitors requiring a direct answer will not be satisfied with a verbose webpage.
And good luck ranking an overly wordy page in Google's featured snippets, where a succinct and clearly expressed answer that can work well in Google Voice may have a better chance to rank than a long-winded answer.
OpenAI, the makers of ChatGPT, acknowledges that giving verbose answers is a known limitation.
The announcement article by OpenAI states:
"The model is often excessively verbose…"
The ChatGPT bias toward providing long-winded answers is something to be mindful of when using ChatGPT output, as you may encounter situations where shorter and more direct answers are better.
5. ChatGPT Content Is Highly Organized With Clear Logic
ChatGPT has a writing style that is not only verbose but also tends to follow a template that gives the content a unique style that isn't human.
This inhuman quality is revealed in the differences between how humans and machines answer questions.
The movie Blade Runner has a scene featuring a series of questions designed to reveal whether the subject answering the questions is a human or an android.
These questions were a part of a fictional test called the "Voigt-Kampff test".
One of the questions is:
"You're watching television. Suddenly you realize there's a wasp crawling on your arm. What do you do?"
A normal human response would be to say something like they would scream, walk outside and swat it, and so on.
But when I posed this question to ChatGPT, it offered a meticulously organized answer that summarized the question and then offered logical multiple possible outcomes – failing to answer the actual question.
Screenshot Of ChatGPT Answering A Voight-Kampff Test Question
Screenshot from ChatGPT, January 2023
The answer is highly organized and logical, giving it a highly unnatural feel, which is undesirable.
6. ChatGPT Is Overly Detailed And Comprehensive
ChatGPT was trained in a way that rewarded the machine when humans were happy with the answer.
The human raters tended to prefer answers that had more details.
But sometimes, such as in a medical context, a direct answer is better than a comprehensive one.
What that means is that the machine needs to be prompted to be less comprehensive and more direct when those qualities are important.
From OpenAI:
"These issues arise from biases in the training data (trainers prefer longer answers that look more comprehensive) and well-known over-optimization issues."
7. ChatGPT Lies (Hallucinates Facts)
The above-cited research paper, How Close is ChatGPT to Human Experts?, noted that ChatGPT has a tendency to lie.
It reports:
"When answering a question that requires professional knowledge from a particular field, ChatGPT may fabricate facts in order to give an answer…
For example, in legal questions, ChatGPT may invent some non-existent legal provisions to answer the question.
…Additionally, when a user poses a question that has no existing answer, ChatGPT may also fabricate facts in order to provide a response."
The Futurism website documented instances where machine-generated content published on CNET was wrong and full of "dumb errors."
CNET should have had an idea this could happen, because OpenAI published a warning about incorrect output:
"ChatGPT sometimes writes plausible-sounding but incorrect or nonsensical answers."
CNET claims to have submitted the machine-generated articles to human review prior to publication.
A problem with human review is that ChatGPT content is designed to sound persuasively correct, which may fool a reviewer who is not a topic expert.
8. ChatGPT Is Unnatural Because It's Not Divergent
The research paper, How Close is ChatGPT to Human Experts? also noted that human communication can have indirect meaning, which requires a shift in topic to understand it.
ChatGPT is too literal, which causes the answers to sometimes miss the mark because the AI overlooks the actual topic.
"ChatGPT's responses are generally strictly focused on the given question, whereas humans' are divergent and easily shift to other topics.
In terms of the richness of content, humans are more divergent in different aspects, while ChatGPT prefers focusing on the question itself.
Humans can answer the hidden meaning under the question based on their own common sense and knowledge, but the ChatGPT relies on the literal words of the question at hand…"
Humans are better able to diverge from the literal question, which is important for answering "what about" type questions.
For example, if I ask:
"Horses are too big to be a house pet. What about raccoons?"
The above question is not asking if a raccoon is an appropriate pet. The question is about the size of the animal.
ChatGPT focuses on the appropriateness of the raccoon as a pet instead of focusing on the size.
Screenshot of an Overly Literal ChatGPT Answer
9. ChatGPT Contains A Bias Towards Being Neutral
The output of ChatGPT is generally neutral and informative. It's a bias in the output that can appear helpful but isn't always.
The research paper we just discussed noted that neutrality is an unwanted quality when it comes to legal, medical, and technical questions.
Humans tend to pick a side when offering these kinds of opinions.
10. ChatGPT Is Biased To Be Formal
ChatGPT output has a bias that prevents it from loosening up and answering with ordinary expressions. Instead, its answers tend to be formal.
Humans, on the other hand, tend to answer questions with a more colloquial style, using everyday language and slang – the opposite of formal.
ChatGPT doesn't use abbreviations like GOAT or TL;DR.
The answers also lack instances of irony, metaphors, and humor, which can make ChatGPT content overly formal for some content types.
The researchers write:
"…ChatGPT likes to use conjunctions and adverbs to convey a logical flow of thought, such as "In general", "on the other hand", "Firstly,…, Secondly,…, Finally" and so on.
11. ChatGPT Is Still In Training
ChatGPT is currently still in the process of training and improving.
OpenAI recommends that all content generated by ChatGPT should be reviewed by a human, listing this as a best practice.
OpenAI suggests keeping humans in the loop:
"Wherever possible, we recommend having a human review outputs before they are used in practice.
This is especially critical in high-stakes domains, and for code generation.
Humans should be aware of the limitations of the system, and have access to any information needed to verify the outputs (for example, if the application summarizes notes, a human should have easy access to the original notes to refer back)."
Unwanted Qualities Of ChatGPT
It's clear that there are many issues with ChatGPT that make it unfit for unsupervised content generation. It contains biases and fails to create content that feels natural or contains genuine insights.
Further, its inability to feel or author original thoughts makes it a poor choice for generating artistic expressions.
Users should apply detailed prompts in order to generate content that is better than the default content it tends to output.
Lastly, human review of machine-generated content is not always enough, because ChatGPT content is designed to appear correct, even when it's not.
That means it's important that human reviewers are subject-matter experts who can discern between correct and incorrect content on a specific topic.
Featured image by Shutterstock/fizkes
In this article, we'll see how to find and fix technical SEO issues, but only those that can seriously affect your rankings.
If you'd like to follow along, get Ahrefs Webmaster Tools and Google Search Console (both are free) and check for the following issues.
Indexability is a webpage's ability to be indexed by search engines. Pages that are not indexable can't be displayed on the search engine results pages and can't bring in any search traffic.
Three requirements must be met for a page to be indexable:
The page must be crawlable. If you haven't blocked Googlebot from entering the page robots.txt or you have a website with fewer than 1,000 pages, you probably don't have an issue there.
The page must not have a noindex tag (more on that in a bit).
The page must be canonical (i.e., the main version).
In Ahrefs Webmaster Tools (AWT):
Open Site Audit
Go to the Indexability report
Click on issues related to canonicalization and "noindex" to see affected pages
For canonicalization issues in this report, you will need to replace bad URLs in the link rel="canonical" tag with valid ones (i.e., returning an "HTTP 200 OK").
As for pages marked by "noindex" issues, these are the pages with the "noindex" meta tag placed inside their code. Chances are most of the pages found in the report there should stay as is. But if you see any pages that shouldn't be there, simply remove the tag. Do make sure those pages aren't blocked by robots.txt first.
Click on the question mark on the right to see instructions on how to fix each issue. For more detailed instructions, click on the "Learn more" link.
A sitemap should contain only pages that you want search engines to index.
When a sitemap isn't regularly updated or an unreliable generator has been used to make it, a sitemap may start to show broken pages, pages that became "noindexed," pages that were de-canonicalized, or pages blocked in robots.txt.
In AWT:
Go to the All issues report
Click on issues containing the word "sitemap" to find affected pages
Depending on the issue, you will have to:
Delete the pages from the sitemap.
Remove the noindex tag on the pages (if you want to keep them in the sitemap).
Provide a valid URL for the reported page.
Google uses HTTPS encryption as a small ranking signal. This means you can experience lower rankings if you don't have an SSL or TLS certificate securing your website.
But even if you do, some pages and/or resources on your pages may still use the HTTP protocol.
Assuming you already have an SSL/TLS certificate for all subdomains (if not, do get one), open AWT and do these:
Go to the Internal pages report
Look at the protocol distribution graph and click on HTTP to see affected pages
Inside the report showing pages, add a column for Final redirect URL
Make sure all HTTP pages are permanently redirected (301 or 308 redirects) to their HTTPS counterparts
Finally, let's check if any resources on the site still use HTTP:
Inside the Internal pages report, click on Issues
Click on HTTPS/HTTP mixed content to view affected resources
You can fix this issue by one of these methods:
Link to the HTTPS version of the resource (check this option first)
Include the resource from a different host, if available
Download and host the content on your site directly if you are legally allowed to do so
Exclude the resource from your site altogether
Learn more: What Is HTTPS? Everything You Need to Know
Duplicate content happens when exact or near-duplicate content appears on the web in more than one place.
It's bad for SEO mainly for two reasons: It can cause undesirable URLs to show in search results and can dilute link equity.
Content duplication is not necessarily a case of intentional or unintentional creation of similar pages. There are other less obvious causes such as faceted navigation, tracking parameters in URLs, or using trailing and non-trailing slashes.
First, check if your website is available under only one URL. Because if your site is accessible as:
http://domain.com
http://www.domain.com
https://domain.com
https://www.domain.com
Then Google will see all of those URLs as different websites.
The easiest way to check if users can browse only one version of your website: type in all four variations in the browser, one by one, hit enter, and see if they get redirected to the master version (ideally, the one with HTTPS).
You can also go straight into Site Audit's Duplicates report. If you see 100% bad duplicates, that is likely the reason.
Simulation (other types of duplicates turned off).
In this case, choose one version that will serve as canonical (likely the one with HTTPS) and permanently redirect other versions to it.
Then run a New crawl in Site Audit to see if there are any other bad duplicates left.
There are a few ways you can handle bad duplicates depending on the case. Learn how to solve them in our guide.
Learn more: Duplicate Content: Why It Happens and How to Fix It
Pages that can't be found (4XX errors) and pages returning server errors (5XX errors) won't be indexed by Google so they won't bring you any traffic.
Furthermore, if broken pages have backlinks pointing to them, all of that link equity goes to waste.
Broken pages are also a waste of crawl budget—something to watch out for on bigger websites.
In AWT, you should:
Open Site Audit.
Go to the Internal pages report.
See if there are any broken pages. If so, the Broken section will show a number higher than 0. Click on the number to show affected pages.
In the report showing pages with issues, it's a good idea to add a column for the number of referring domains. This will help you make the decision on how to fix the issue.
Now, fixing broken pages (4XX error codes) is quite simple, but there is more than one possibility. Here's a short graph explaining the process:
Dealing with server errors (the ones reporting a 5XX) can be a tougher one, as there are different possible reasons for a server to be unresponsive. Read this short guide for troubleshooting.
With AWT, you can also see 404s that were caused by incorrect links to your website. While this is not a technical issue per se, reclaiming those links may give you an additional SEO boost.
Go to Site Explorer
Enter your domain
Go to the Best by links report
Add a "404 not found" filter
Then sort the report by referring domains from high to low
In this example, someone linked to us, leaving a comma inside the URL.
If you've already dealt with broken pages, chances are you've fixed most of the broken links issues.
Other critical issues related to links are:
Orphan pages – These are the pages without any internal links. Web crawlers have limited ability to access those pages (only from sitemap or backlinks), and there is no link equity flowing to them from other pages on your site. Last but not least, users won't be able to access this page from the site navigation.
HTTPS pages linking to internal HTTP pages – If an internal link on your website brings users to an HTTP URL, web browsers will likely show a warning about a non-secure page. This can damage your overall website authority and user experience.
In AWT, you can:
Go to Site Audit.
Open the Links report.
Open the Issues tab.
Look for the following issues in the Indexable category. Click to see affected pages.
Fix the first issue by changing the links from HTTP to HTTPS or simply delete those links if no longer needed.
For the second issue, an orphan page needs to be either linked to from some other page on your website or deleted if a given page holds no value to you.
Ahrefs' Site Audit can find orphan pages as long as they have backlinks or are included in the sitemap. For a more thorough search for this issue, you will need to analyze server logs to find orphan pages with hits. Find out how in this guide.
7. Mobile experience issues
Having a mobile-friendly website is a must for SEO. Two reasons:
Google uses mobile-first indexing – It's mostly using the content of mobile pages for indexing and ranking.
Mobile experience is part of the Page Experience signals – While Google will allegedly always "promote" the page with the best content, page experience can be a tiebreaker for pages offering content of similar quality.
In GSC:
Go to the Mobile Usability report in the Experience section
View affected pages by clicking on issues in the Why pages aren't usable on mobile section
You can read Google's guide for fixing mobile issues here.
8. Performance and stability issues
Performance and visual stability are other aspects of Page Experience signals used by Google to rank pages.
Google has developed a special set of metrics to measure user experience called Core Web Vitals (CWV). Site owners and SEOs can use those metrics to see how Google perceives their website in terms of UX.
While page experience can be a ranking tiebreaker, CWV is not a race. You don't need to have the fastest website on the internet. You just need to score "good" ideally in all three categories: loading, interactivity, and visual stability.
First, click on Core Web Vitals in the Experience section of the reports.
Then click Open report in each section to see how your website scores.
For pages that aren't considered good, you'll see a special section at the bottom of the report. Use it to see pages that need your attention.
Optimizing for CWV may take some time. This may include things like moving to a faster (or closer) server, compressing images, optimizing CSS, etc. We explain how to do this in the third part of this guide to CWV.
Bad website structure in the context of technical SEO is mainly about having important organic pages too deep into the website structure.
Pages that are nested too deep (i.e., users need >6 clicks from the website to get to them) will receive less link equity from your homepage (likely the page with the most backlinks), which may affect their rankings. This is because link value diminishes with every link "hop."
Website structure is important for other reasons too such as the overall user experience, crawl efficiency, and helping Google understand the context of your pages. Here, we'll only focus on the technical aspect, but you can read more about the topic in our full guide: Website Structure: How to Build Your SEO Foundation.
Go to Structure explorer, switch to the Depth tab, and set the data type to Data table
Configure the Segment to only valid HTML pages and click Apply
Use the graph to investigate pages with more than six clicks away from the homepage
The way to fix the issue is to link to these deeper nested pages from pages closer to the homepage. More important pages could find their place in site navigation, while less important ones can be just linked to the pages a few clicks closer.
It's a good idea to weigh in user experience and the business role of your website when deciding what goes into sitewide navigation.
For example, we could probably give our SEO glossary a slightly higher chance to get ahead of organic competitors by including it in the main site navigation. Yet we decided not to because it isn't such an important page for users who are not particularly searching for this type of information.
We've moved the glossary only up a notch by including a link inside the beginner's guide to SEO (which itself is just one click away from the homepage).
One page from the glossary folder is two clicks away from the homepage.
Just one link, even at the bottom of a page, can move a page higher in the overall structure.
When you're done fixing the more pressing issues, dig a little deeper to keep your site in perfect SEO health. Open Site Audit and go to the All issues report to see other issues regarding on-page SEO, image optimization, redirects, localization, and more. In each case, you will find instructions on how to deal with the issue.
You can also customize this report by turning issues on/off or changing their priority.
Did I miss any important technical issues? Let me know on Twitter or Mastodon.


In an interview with Metro News Canada, Mark Wahlberg to promote his next movie 2 Guns, the actor briefly commented on Transformers 4. He provided no information about the film but did say what his daily routine is during the shoot.
"'Transformers 4′ is as demanding a movie as I've ever done," he says.


Do you feel lost in the sea of advice about how to promote your business? How do you know that you're doing the right things to market yourself online?
These were a couple of the questions I asked myself in 2016 when I was thinking about how to take my business to the next level.
achieved my best financial results since starting my business in 2009.
This post is about how two marketing communities have helped me succeed.
These channels are private and safe spaces for members to discuss marketing issues, share ideas and look for support from the community.
A great way to pick up tips and test ideas without being judged.
An accountability group is like a micro community, where a handful of like-minded business owners regularly get together to keep each other's plans on track.
Accountability groups are the ideal solution to feeling isolated and stuck; they provide a supportive environment to share highs and lows, without judgement.
And knowing you'll be reporting your progress (or lack of it) at your next meeting is a real motivator!.
Denise has written a post all about how accountability groups can help you stay on track.
You don't sit on your laurels, because members of your group will help you set goals and hold you accountable if you don't work towards achieving them.
This was a task set in October 2016 to help CMA members become more familiar with being on camera – here's my experience of the challenge.
A quick way to get over any fear or feelings of awkwardness of being on camera.
Another CMA challenge was to create content consistently during a 90-day period. I took part during the second half of 2017 and it helped me stay on track.
Committing to 13-week challenge like this helps to build consistency, which is one of the characteristics of all successful content creators.
Yet another CMA benefit, these calls provide a regular update of activity within the CMA community, allowing members learn together, catch up on the latest news and celebrate each other's wins.
Builds the sense of community and camaraderie, allowing everyone to share thoughts and celebrate wins together.
Each community has a guest-blogging programme, allowing members to share their best wisdom via a public article.
This is great for exposure and can lead to potential customers discovering you.
In most cases, the marketing organisations' authority and reach on the web will far eclipse your own, so having content published on their site is a really good idea.
A perfect chance to reach new audiences, build authority and earn a high-value backlink to your site.
Regular webinars offer members opportunities to learn via private video sessions.
These can be watched live by members who wish to interact with the presenter or viewed on demand via a private website.
CMA and ATOMIC each have extensive video catalogues that cover just about every conceivable aspect of modern marketing.
Learning best practice from the leaders in the field.
One of the main benefits of being in ATOMIC is the direct access to Andrew and Pete.
In weeks when there isn't a community webinar, the guys set up open hours so that members can book time with them to discuss their current marketing challenges.
If you follow Andrew and Pete on social media, you see a fun, bouncy duo and you might be forgiven for thinking that they might not have any serious knowledge about marketing.
But these 1-to-1 calls are great and reveal that the guys truly know what they're talking about.
In fact, these sessions are worth the ATOMIC membership fee on their own.
Chris Marr also encourages CMA members to book 1-to-1 calls with him when they need help. I've taken advantage of this less than I might have, but it's great to know that support is there when I need it.
Moves the conversation beyond theory and into the nitty gritty of specific steps to help your business succeed.
This is a 2-day annual conference in Edinburgh. It's one of the few opportunities to meet other members of the CMA community in person, and provides encouragement and insight.
I talked onstage with Mark Schaefer at CMA Live 17 and had a great time at CMA Live 18 as well.
A memorable and motivational way to learn from and network with like-minded business owners.
This is Andrew and Pete's main marketing programme, which is available to ATOMIC members as a video series.
The Content Mavericks book is now available so you don't have to be a member to find out how the programme works.
A step-by-step approach for building a business that stands out.
I've met lots of influencers via these marketing communities, most notably Mark Schaefer.
Mark has given me excellent guidance, included me in his book KNOWN and even invited me to talk onstage with him at CMA Live 17.
During that talk, I had a moment of clarity and came up with the strapline for my business: I now market myself as the relentlessly helpful technical copywriter.
Awesome final keynote speech by @TheSalesLion at #CMALive17.
My ATOMIC membership directly led to my introduction to Social Media Examiner, one of the world's largest social media sites. My guest article there about increasing LinkedIn engagement has had more than 7000 shares.
These introductions have helped push me forward, giving me the confidence to take part in interviews and podcasts. Check out my appearances on some of my favourite business podcasts.
Access to people and knowledge that would be difficult to encounter as an individual.
The CMA has its own public podcast and you don't need to be a member to benefit from the wisdom Chris shares there. Check out the web feed or subscribe on iTunes.
ATOMIC has a special members-only podcast called ATOMICAST.
I never knew that is was possible to publish a private, secret podcast that's still accessible via the Podcasts app on iOS.
Learn on the go, while walking, driving, cooking, you name it.
These are some of the highlights from my time as a member of these two marketing communities.
Putting it all together like this, I can see just how valuable the CMA and ATOMIC have been to me since I joined.
What do your marketing plans look like this year? Are you going to push your business forward by yourself? Could a marketing community be right for you?
Let me know by leaving a comment below. And if you have any specific questions you'd rather not discuss publicly, feel free to drop me a line at support *at* espirian.co.uk.
Don't have the time, energy or skill to write web content for your business? I'm your guy.
I've been an independent writing consultant since 2009, working with small and large businesses to write website pages, blogs, case studies and more.


There are defining experiences in our lives that shape who we are as a person. Experiences that either break us or bolster us. What I am about to share with you is a story about how events in my childhood could have had lasting, damaging effects, but instead have helped shape me into the sales expert I am today. I'm going to talk about some pretty intense and life-changing events from my teen years and my goal not to elicit sympathy. My story is meant merely to show you how everything: the good, the bad, and the ugly can be turned into something positive if you so choose.
A little history: I grew up in a Sundown town in central Indiana, mid-1980s. Being the only Black family in a town of 2500 residents, you can imagine some of the challenges this presented. While I was well-liked and involved in a wide variety of school activities, there was a handful of people who tried to make my formative years a living hell.
Let me introduce you to my childhood bully, "DT" On the first day of junior high, DT (a high school junior) made it his mission to welcome me by yelling"Hey Ni**er" as I walked by him to get to gym class. Every day for a year, he and his crew hurled racial epithets at me and tried their best to shake my confidence and crush my self-esteem. It almost worked.
Fortunately, I have amazing parents who - through their challenges with similar experiences - were able to offer love, guidance, and help me maintain a level of self-esteem that got me through the toughest years of my young life.
My experience with DT taught me crucial lessons as a child - lessons that now that I'm an adult, allow me to see those experiences through a different lens. While I won't go so far as to express gratitude for D.T.'s treatment, I will share with you the value it brings to life as a sales professional.
Conduct a Google search on "Why do people bully?" and you will end up with over 81 Million hits. I don't have to tell you that hurt people hurt and that they reasons they hurt are as numerous as the number of people inflicting the pain. One thing I know for sure is that recognizing this was the first step in processing my confusion and hurt around my bully. You see, the moment I realized that D.T. was acting out because of his internal issues, I began feeling sorry for him. This simple paradigm shift was the beginning of my ability to see the bullying for what it was, instead of seeing myself as a victim.
As a sales professional, I learned early on that our initial dealings with a prospect can sometimes be misleading. Whether they're throwing out stall tactics or objections, it merely means they don't have enough information to make a decision. Instead of attacking those objections head-on, I learned to seek first to understand my prospect and their goals fully. Doing so helps develop a relationship built upon mutual trust and admiration.
Fear can be paralyzing. When I think back to those initial days of walking past D.T., waiting for him to start his tirade, I remember how I would have given anything for an alternate route to my 7th-period class. In the five minutes between classes, I waited until the very last possible moment before starting the two-minute walk across the building. That 120 seconds was the longest part of my day and looking back, it was the scariest of my life. Amazingly enough, once I got to my destination, I was fine. With time, I realized that all I had to do was make it through those two minutes and everything would be okay.
My CrossFit coach is famous for walking around the gym after a killer workout and asking, "But did you die?" Everyone chuckles between gasps of air as the reality sinks in - the workout may have been painful, but we lived to tell about it. I think about this when I'm faced with a daunting list of tasks, dealing with an angry client, or when I'm looking at the phone, delaying my prospecting calls.
Fear of rejection, fear of the unknown, and fear of pain can paralyze you if you let it. It's only when you do the thing you fear the most that real growth happens. Instead of thinking about what could happen, push the fear to the back of your mind and ACT. I guarantee that taking action is the absolute best remedy for fear.
Looking back, I don't know what prevented me from telling my parents about DT and his bullying. It could have been my thinking that I could handle it on my own, my unwillingness to see myself as a victim, or sheer determination not to let him get the best of me. Whatever the reason, my silence resulted in two years of harassment that could have been alleviated if I had opened my mouth and asked for help.
Pride is like table salt - a little can enhance the flavor of whatever it touches, but too much can kill the taste. Pride can also prevent us from seeking the help we need to overcome life's challenges. In my professional life, I used to try and figure things out by myself (better ways to overcome objections, prospect work with gatekeepers, etc.), only to end up wasting precious time and resources being stubborn. There is immense power in mentorship, sponsorship, and coaching. Only when I humbled myself and admitted that I could use some help did true growth occur.
I have no idea where DT is now or how his life turned out after high school. What I do know with certainty is that as a woman of faith, God has the amazing ability to turn things that were initially designed for evil, into something for our good. Growing up in a racially-charged environment with a bully intent on instilling fear and insecurity could have had some long-lasting adverse effects. Fortunately, I had loved ones who taught me that my value is intrinsic and that life's lemons can be turned into lemonade.
Being racially bullied as a child has definitely made me a better saleswoman. Enduring two years of torture made me resilient, persistent, patient, inquisitive, and fearless. I can walk into a room of Fortune 50 executives with my head held high knowing that there's nothing they can toss my way that I haven't already seen or heard. After all, I was indoctrinated by stress.
We all have our own DT from our childhood. Maybe not a bully like he was, but there's something that you can use to make you a better salesperson. What is your DT? Tell me in the comments below.
Are You in the Top 1%?


text:
The Amazon leaffish (Monocirrhus polyacanthus),  or South American leaffish, is a species of fish belonging to the family Polycentridae. It is found in the Amazon basin in Bolivia, Brazil, Colombia, Peru and Venezuela, where it inhabits edges of rivers and lakes, and streams. It is generally a low-density species that lives in slow-moving or essentially stagnant waters in areas with plant debris.

Amazon leaffish are sometimes kept in aquariums, but they require acidic water, low light and live prey.

Appearance
The Amazon leaffish reaches a maximum standard length of , and a total length of . As suggested by its common name, it closely resembles a dead leaf. The flattened body and filament at the tip of the lower jaw (resembling a stalk) further enhances its similarity to a leaf. It is gray-brown, but can change its color to some extent. There is no lateral line and its large mouth can be protracted to as much as 60% of the head length.

Behavior

The Amazon leaffish is highly predatory, feeding on small invertebrates (aquatic insects like mayfly nymphs and crustaceans like shrimp) and fish (especially Characids and Lebiasinids). Small Amazon leaffish mostly feed on invertebrates, while larger individuals mainly feed on fish. The prey fish are swallowed whole and they are often quite large compared to the size of the leaffish. The prey fish length is typically about  of the length of the leaffish, but can be up to around  the length. The camouflage allows the Amazon leaffish to both escape the attention of larger predators and ambush smaller prey. It swims very slowly in a head-down position, resembling a dead leaf floating in the current, to approach its prey. When near, it protracts its mouth to form a tube. The prey is rapidly sucked in, usually head-first. Prey in its stomach is often folded, allowing the leaffish to fit relatively large items.

Before breeding, the pair swims next to each other. The female lays up to 300 eggs on the underside of a rock or plant leaf, which are then fertilized by the male. The male takes care of the eggs, which hatch after 3–4 days. They are predators from the start of their lives, first feeding on tiny animals like brine shrimp and water fleas.

References

Polycentridae
Fish described in 1840
Fish of Bolivia
Freshwater fish of Brazil
Freshwater fish of Colombia
Freshwater fish of Peru
Fish of Venezuela

redpajama_set_name: RedPajamaWikipedia


text:
Space and Physics
Alien-Hunting Scientists Find 72 New Fast Radio Bursts Thanks To New Artificial Intelligence
Dr. Alfredo Carpineti
Senior Staff Writer & Space Correspondent
Sep 11 2018, 12:38 UTC
John M. Chase/Shutterstock
Fast radio bursts (FRBs) are extremely powerful energetic emissions from the distant universe that last just a few milliseconds on average. The origin of most FRBs is still unclear because they are one-off events. But one of them, FRB 121102, has been repeating itself, allowing researchers to find out a little bit more about these mysterious occurrences.
Last year, astronomers used the Green Bank Telescope to discover more FRBs from this source and found 21 new bursts. But more was hiding in the data. Researchers used a new machine-learning algorithm to reanalyze the 2017 data and discovered 72 new bursts that weren't spotted in the original analysis. The discovery has been accepted for publication in the Astrophysical Journal.
The signals are thought to be coming from a neutron star located in a dwarf galaxy roughly 3 billion light-years from Earth. The neutron star is likely in a highly magnetized environment like the remnant of a supernova or near a black hole. Thanks to the latest analysis, there have now been roughly 300 FRBs detected from this one source, a great step forward in understanding its nature.
"This work is only the beginning of using these powerful methods to find radio transients," lead author Gerry Zhang, from the University of California, Berkeley, said in a statement. "We hope our success may inspire other serious endeavors in applying machine learning to radio astronomy."
AI Finds Possible Overlooked Alien Signals In Radio Telescope Data
Gamma-Ray Eclipses Have Been Spotted For The First Time
The Moon Will Eclipse Mars On Monday Night
The new findings show that there is no regular pattern in the data, at least if the pattern is longer than 10 milliseconds. We currently cannot probe shorter periods. The observations, which lasted about five hours, show that the FRB source goes through some quieter periods and some more frenzied periods. The analysis shows that researchers might have underestimated just how many FRB signals might be out there.
"This work is exciting not just because it helps us understand the dynamic behavior of fast radio bursts in more detail, but also because of the promise it shows for using machine learning to detect signals missed by classical algorithms," added co-author Andrew Siemion, director of the Berkeley SETI Research Center and principal investigator for Breakthrough Listen, the initiative to find signs of intelligent life in the universe.
Breakthrough Listen has a particular interest in these types of algorithms. It could allow the project to become more thorough in finding potential radio signals from alien civilizations.
aliens,
fast radio bursts,
FRB,
FRBs
Alfredo (he/him) has a PhD in Astrophysics on galaxy evolution and a Master in Quantum Fields and Fundamental Forces.
More Space and Physics Stories

redpajama_set_name: RedPajamaCommonCrawl


text:
// Copyright 2016 The Chromium Authors. All rights reserved.
// Use of this source code is governed by a BSD-style license that can be
// found in the LICENSE file.

package org.chromium.chrome.browser.ntp.snippets;

import org.chromium.chrome.browser.ntp.cards.ItemViewType;
import org.chromium.chrome.browser.ntp.cards.NewTabPageViewHolder;
import org.chromium.chrome.browser.ntp.cards.NodeVisitor;
import org.chromium.chrome.browser.ntp.cards.OptionalLeaf;

/**
 * Represents the data for a header of a group of snippets.
 */
public class SectionHeader extends OptionalLeaf {
    /** The header text to be shown. */
    private final String mHeaderText;

    public SectionHeader(String headerText) {
        this.mHeaderText = headerText;
        setVisible(true);
    }

    @Override
    @ItemViewType
    public int getItemViewType() {
        return ItemViewType.HEADER;
    }

    public String getHeaderText() {
        return mHeaderText;
    }

    @Override
    protected void onBindViewHolder(NewTabPageViewHolder holder) {
        assert holder instanceof SectionHeaderViewHolder;
        ((SectionHeaderViewHolder) holder).onBindViewHolder(this);
    }

    @Override
    public void visitOptionalItem(NodeVisitor visitor) {
        visitor.visitHeader();
    }
}

redpajama_set_name: RedPajamaGithub


There are few storage solutions more delicate and complex than that of wine. This beverage has been enjoyed for millennia, and over the course of that time, we have found the optimal ways to keep it safe and maintain its quality.
We can thank our distant ancestors for trial-and-error experimentation with wine storage, because from that extensive research has bloomed a wealth of facts around wine storage and its proper keeping. Join us today as we overview storage options for wine connoisseurs and collectors looking to optimize their home collections of wine for responsible leisure.
To start, you can investigate any available nooks in your home that you could turn into your wine corner. Unused closets can serve as perfect wine storage spots. The key here is to select an area in your home that is not exposed to excess sunlight. In fact, if your wine storage space can be completely devoid of sunlight, this will probably be best.
The reason is that sunlight carries with it some harmful UV rays that can prematurely age your wines, including those in darkened bottles. Sunlight can also fade the labels on your wine bottles, removing the external beauty of the bottle and making it harder to know what you have saved. Closets often work particularly well because they can omit incoming light and stay cool behind closed doors.
Garages are another excellent choice for wine storage cabinets or shelving, since they are often cooler and darker compared to the rest of the home. Wine fares best in moderate temperatures, anywhere from a recommended 45-65 degrees Fahrenheit.
The most straightforward system for wine storage is the rack. Cabinets with a series of cubbies or slots will allow you to separate the individual bottles, which will restrict movement and help avoid breaking bottles. The rack will also make it easier to organize your collection. However, closets and other wine storage systems should focus primarily on depth rather than height. Wine can be stored upright, but virtually all experts agree that wine bottles are best stored horizontally. This way the wine will rest along the side of the bottle, in contact with the cork, which helps prevent it from drying out.
Wine can also be stored in a shelving system, so long as the bottoms of the shelves can be lined with curved cradles. Add these soft cradles to your ordinary pantry shelves and transform the space into an elegant wine storage system. This way, your wine can be stored on its side for quality, and without the threat of your bottles rolling off of the shelves. Horizontal and downward-sloping shelves will both work well in this respect.
One less intuitive tip comes in response to the question of size. How large should your storage area be? If you have an existing wine collection, a rule of thumb is to aim for a cabinet or shelving system that will hold 25%-50% more than your current supply. Wine collections have a habit of growing, and a storage system is only as effective as its capacity to store!
More Space Place is excited to help you establish your next storage solution. To make the most of your space, contact us for a free in-home consultation or visit one of our showrooms.


Dell Play Through is an augmented reality game that lets you play virtual golf throughout the City of Austin. Produced as part of SXSW for Dell's Future Ready campaign, this innovative game transforms Austin into a data-driven golf course in which you can tee off while learning about the city's most iconic locations. The game uses location data to emulate out-of-bound shots shots that hit nearby buildings, and real-time wind-speed data to influence the ball's trajectory. Select your iron, swing your phone to shoot, and explore Austin in swinging style in this awesome AR production.


Many believe that genuine amber has unique healing properties that can only be fully taken advantage of with direct skin contact. Our exclusive design allows the amber piece to sit directly on your skin.
This gorgeous amber bar piece has been fixed onto a dainty sterling silver chain, combining a modern look with ancient amber that is over 50 million years old!


anything else you have told us about changes.
You can tell us about any other changes by completing the Change of Circumstances Form (pdf) and submitting it to Contact Harlow along with any proof required of what has changed, so photocopies can be taken.
If you have moved address to a private tenancy, you will also need to complete the form About the property you are renting (pdf) or if you have moved address and you do not have a tenancy agreement you can ask your landlord to complete the Landlord Declaration (pdf).
What happens if I delay telling you?
If you don't tell us about these changes within a calendar month, you may lose benefit and/or support you are entitled to, or you may get too much benefit and/or support which you will then have to pay back. You must make sure that you tell us about these changes. Do not rely on someone else to pass the message on.
It is an offence not to tell us about any change of circumstance that affects your benefit and/or support. The Council is under a duty to protect public funds and the information you give us may be used for the prevention and detection of fraud and may be shared with other bodies administering public funds solely for this purpose.
If you return to work or your hours increase, your Housing benefit and/or Council Tax support may be affected.
If you have received income based Jobseekers Allowance, Income Support, Employment and Support Allowance or Incapacity Benefit for at least 26 weeks before the day you start work or increase your hours you may qualify for an extra four weeks of benefit and/or support to help you with your rent and/or Council Tax called Extended Payment. You must be under 60 years old. Your new job or increase in hours must be expected to last for at least five weeks and you must work more than 16 hours per week.
If you qualify you will get an extra four weeks of Housing Benefit and/or Council Tax Support paid at the same rate as previously. It does not matter how much you earn. You can also still claim normal Housing Benefit and/or Council Tax support based upon your new income after the period of extended payments ends.
If you move home during the extended payment period you will get the remainder of the extended payment paid at the same rate. Any new Housing Benefit or Council Tax Support applied for at the new address will only be paid from the date the extended payment ends.
You always need to tell us if you start or change your employment. You or someone on your behalf can tell us at Contact Harlow. You must tell us within a calendar month of the start date and then provide us with proof of your income as soon as it is available.
Can I get any other help?
Housing Benefit and Council Tax support are both means tested and therefore if you return to full time work but are on a low income you may still qualify for help. If you want to know more you should discuss your circumstances with your Job Centre Plus Return To Work Advisor or with Contact Harlow. There are several other ways that you can get help when you return to work. More information can be found about returning to work benefits on the Gov.uk website.