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How to Find Winning Products and Gaps in the Market - Recording
August 1, 2020 53 min read
There are millions of products you could sell in eCommerce, but what products should you sell to help you to achieve your goals?
Whether you're looking for new product markets or to expand on an existing product line, this presentation dives deep into using data to increase the certainty of success in product selection, as well as how to uncover gaps in the market ripe for the taking.
Watch the replay right here or read the transcript below:
Artur Rivilis:
All right. Hello everyone. Um, so today we're going to talk about how to find, uh, winning products and gaps in the market. Um,
Let's go next here.
So just to introduce everyone, uh, in this session today, uh, so have VP of SEO, Casey Gauss, uh, from Thrasio, uh, my name's Artur Rivilis, I'm VP of engineering at Deliverr. And, um, we also have Chad Rubin from, uh, Think Crucial.
So, um, you know, today sort of what we're talking about is, um, what are the sort of exciting market trends in 2020? Uh, COVID-19 interesting impact on, um, uh, you know, what's selling well, uh, you know, versus what was selling well before. And so one of the interesting things, uh, because you have all, uh, you know, all of these, um, you know, school aged kids that are at home and, uh, you know, are now, uh, you know, or, um, uh, you know, doing some homeschooling and digital learning, there are some certain category trends, for example, like arts crafts and sewing. That's, uh, you know, that's made a pretty big jump, uh, this year and, uh, has been definitely trending, uh, trending upwards. And so this is kind of an interesting category, uh, to watch out for, as you're thinking about what type of products do you want to sell?
Um, the, the other thing to think about outside of like, what are the categories to focus on is also the important, uh, the selection of what type of marketplaces you want to be on. Um, for example, when we looked at, um, when we looked at, uh, art supplies, uh, and, um, we looked at the different sort of, you know, we looked at the two different marketplaces, for example, Wish in Shopify. What we saw in Wish was that art supplies has been booming. Um, so if that's your category, then it's would be highly, um, you know, it would be a really good idea to expand onto wish. Um, and for Shopify it's been trending upwards, but you can see not as, um, not as strong as what the response on Wish was. So one of the things I want to talk about today is the, um, is a concept that we, uh, that we internally called category relativity, which is, uh, when your item does well on one marketplace, where else will it do well? Um, and what should your next steps be? So to, to look over, um, we, we looked at, uh, some of the top categories on Amazon. And, uh, the interesting thing about that is that, you know, if they're a top category on Amazon, likely you would be falling into one of these categories. Cause I know a lot of you do sell on Amazon and, uh, and we were looking at well, if it's, you know, if it's a comp, if it's a category that does well on Amazon, what's another marketplace where this particular category does really
Well. So if we took a personal care, um, this would be skincare or oral care, those types of products, um, it's, uh, relatively does better than health on, uh, on Amazon. And, uh, if you're looking for another place to sell it, you could consider Walmart and eBay. And, uh, the, the breakaway, uh, you know, the breakaway marketplace that we've identified for personal care has really been eBay. And, uh, Shopify, Shopify is an interesting one because for Shopify, we're looking at, you know, it's, you would have to be hosting your own store and, uh, you know, running ads, um, and pushing traffic to that store. But it's been, um, highly lucrative for, you know, the sellers within our marketplace, based on our analysis, you could see some there's some gaps for wish. Like for example, we don't really have a ranking for wish. And a part of it is that, uh, you know, wishes and you channel for us, and they overall have them have as many categories and don't have as rich of, uh, richer data.
So we're still collecting this information, we'll be able to surface it up. Um, if we look at, um, the health category, uh, Walmart's definitely is a breakaway winner. Um, so if you're, if that's a category that you're selling in, then you should definitely be looking at Walmart as a channel to expand into, um, interestingly enough, for patio and gardens. So if you're looking for what's a product that's gonna do really well on wish, uh, and, and, uh, and moderately well on, um, on Walmart, um, the patio and garden category is, um, currently trending, uh, very well. And you can imagine this is also kind of based on sort of this, this sort of seasonal impact, uh, you know, kind of the environment that we're in, where people are making larger investments in their homes. Um, no insights for batteries, but, uh, household essentials does really well on, uh, on eBay.
Alright, So, um, moving on to the next, uh, next slide here. So the next question is, well, we have really rich data around Walmart and what performs really well on Walmart. So looking a little bit deeper, um, into the here, we took a look at the top level categories, and here we look at these subcategories, um, you know, under that that's sort of a health category that does really, really well on Walmart. The interesting, uh, subcategory that we identified was keto. So this could be, um, uh, you know, keto, uh, keto diet pills. This could be, um, you know, keto, uh, foods, supplements, uh, food items, uh, things of that nature. So things that fall into Quito, um, are currently very, very popular on Walmart. So as you're thinking about what are other, uh, you know, maybe categories of this might be something that you're already selling, but not on Walmart, that would be a good opportunity, or it might not be a category that you've thought of at all. And that you, um, you know, are able to obtain these type of products and try them out. Um, this is one that would perform really well within a Walmart.
And as we looked at the top level categories, I think it's interesting to narrow that down into sort of these finer grain subcategory movements. And, um, there's really some interesting insights if we go a little bit deeper. And so again, here, uh, what we found is, um, let me sort of look at some of the questions here and I'll try to address these. Um, so, um, so one of the things that we found is that for oral care, uh, so oral care does better than skincare on Amazon. Um, and for eBay, we're looking at that being also a really, uh, really, uh, strong category for skincare, um, uh, you know, Shopify has performed really, really well. Um, of course you're talking about health healthcare as the sort of larger category in this case, a subcategory of vitamins and supplements. Um, Walmart is a, is a strong contender is a strong contender there, uh, for that, uh, for that category. Um, then we look at the bath and body, uh, kitchen and dining, uh, is a really popular category for Wish, uh, and bath and body, uh, for Shopify. Um, this just gives you some ideas of how you can diversify across marketplaces, uh, that we've found to be, um, uh, uh, really, uh, really hot opportunities right now. Um, all right. Um, cool. So now we're going to, um, shift gears and I'll give it over to Casey and he will talk about product sourcing techniques.
Casey Gauss:
Hi everyone. Yeah, just a quick background on myself. My name is Casey. Uh, almost six years ago, I started a software company in this space called Viral Launch and over the six years or so that I was there, uh, you know, we helped tens of thousands of Amazon sellers drive more than $12 billion in sales on Amazon. And we helped in every way from product research to keyword research, keyword tracking, and kind of monitoring your Amazon business, PPC management, PPC automation, software, and driving keyword ranking. I now work at a company called Thrasio. Uh, we just, uh, completed a $216 million round of funding at a billion dollar valuation. And essentially the company just buys Amazon businesses and then a is a best in class Amazon operator, essentially. So, uh, I I'm currently there. And, uh, yeah, so, so this is kind of where I'm coming to you from with these, uh, product sourcing techniques.
We helped tens of thousands of people at viral launch in, in their product sourcing, um, and have seen lots of successes and lots of failures. And so my hope is that I can help you, um, uh, join the success side and avoid the failures that come with product sourcing, uh, just to kick things off, uh, to make things fun. Um, if, if you could post in the chat. So what is the product on Amazon that's currently live that has the most ratings, so a single product, how many reviews or ratings do you think it has? Um, if you don't mind posting in the chat might be a little bit of a delay, but, uh, I'd love to see what you guys think is a, the C or the under 50,000, under a hundred thousand or over 200 C D.
D D pretty pretty split between C and D. There's a, B
Oh, here they go. Okay. Yeah. Just, was it just a little bit of a, the way, so I'll, I'll let you post your answers. It looks like it's pretty tied between C and D C and more Bs in there. Donna's thank you very much. I appreciate it. Thanks for joining. Can't answer the polls. All right. So, um, thank you everyone. I think maybe D one and the answer is D so, uh, the SanDisk, um, micro SD card, sort of 19,000 ratings, pretty impressive. There, there are products that have more ratings, but are not currently active. Um, last I saw there was like some Chuck Taylor's that had like 300,000 reviews. Um, but it's, it's no longer an active listing. So pretty, pretty incredible, uh, to see how many ratings I would not want to compete against these guys for so many reasons, uh, including to catch up to them and review quantity.
I got a next question, which keyword has a greater barrier to entry. So when we look at a product to market, we look not only out, like, what is the opportunity for us to drive volume to, to sell, like, you know, are they making a thousand dollars, $10,000, our products in this market selling a hundred thousand dollars a month? Uh, so that's great, but that's only one part of the equation. We also want to understand how difficult is it going to be for me to enter this market and perform well. So, yeah, if you, if you, uh, don't mind posting in the chat, but we'll make this one shorter. Uh, but, um, which, which keyword has a greater barrier to entry? Is it, is it the sheets keyword really 70,000 searches a month? Is it speakers Bluetooth wireless with 211,000 searches a month iPhone screen protector, 5,000 searches a month, uh, charger 43,000 searches a month? What are you guys saying? Bluetooth speaker
Bunch of it. Yeah.
Two Bluetooth speakers right off the bat. You'll notice that three of these are, uh, in the kind of electronics category, which is just very, very difficult category, couple of iPhone people in here. Okay, cool. Uh, we'll just jump ahead to, don't take it up to assign the answer is iPhone screen protector. There's 22,000 reviews. The average review quantity for page one of the keyword iPhone screen protector is almost 23,000. Um, for if you go search this keyword and see the products ranking for this term, the average review quantity is 23,000. That's a pretty significant barrier to entry, and these other markets are, are significant as well. I mean, the average product for sheets has 17,000 reviews. So using mean not medium, um, which may change this a little bit, but the point is these are very competitive, uh, markets and, uh, which, which kind of brings me to the two key components of successful product research.
Uh, number one is to start with the end in mind. And, uh, I'll talk more about this, but what I mean by starting with the end in mind is you probably have a goal, or hopefully you have a goal, you should have a goal. And that goal is for you to make X number of dollars a month, or, you know, to launch X, Y number of products. Um, so you, you have some goal in mind and that goal will dictate the path that you take, um, in your product research. So, um, actually excited, just stepping back real quick. So I'll, I'll talk kind of, um, two ways to product research. One, there are people thinking about joining the Amazon space or launching new products on the Amazon space. And then secondly, there are people that know how their product catalog, maybe you're selling on your own website or retail.
What have you, and you're looking to now join, uh, the Amazon space. I'll be talking to product research for both of those scenarios. I mean, there's multiple scenarios, um, layered in there, but so starting with the end in mind is just very important. Whatever your goal is, if you want to hit some revenue threshold, if you want to launch a new product and hit a revenue threshold, you have to know where you want to go so that you can properly chart the path to get there. Um, and that is by far one of the most important components here, you have to understand, you know, if I want to sell $50,000 a month of this widget or a hundred thousand dollars a month of this widget, well, you need to understand what is the marketing budget going to be for that? Uh, what key words am I going to rank for?
How, how am I actually going to get sales? And, uh, you, you need to understand this to, uh, you know, w understanding this will, uh, have a heavy influence in either of the products you select, uh, or your kind of go to market plan on Amazon. And then number two is follow the data. So the reason I did the, you know, kind of silly survey at the beginning, or, you know, trying to have fun is, uh, it's just so important to follow the data. And I wanted to show you, uh, you know, you really need to be paying attention to kind of every aspect of a market that you're looking to enter. And I'll talk more to that here. Um, so yeah, so, uh, again, kind of starting with the end in mind, you need to, yeah, I understand your SEO strategy. You need to understand the costs.
What should your budget be? Because you can, uh, you, you may have expectations of, I want to do X in the next, in the first 30 days. Well, you really better understand your strategy and have that coming, uh, that you, you better have that in mind when you come to the market, it seems so many people come to Amazon. They, they launched a product. Yeah. Put it up on Amazon because so many people are jumping on it Amazon, and they do no, no volume. Right. And then they start panicking and saying, Oh, is it harder than I thought? Um, and they realized, well, they didn't have the budget at prepared for this. They didn't have the team or the resources prepared to give their products with a, what they needed. You need to know every step along the way before you even, you know, if you're watching your product, so that product, uh, or if you're bringing new products to the Amazon market, you, you need to understand the whole game plan before you even start.
Um, so, uh, just a couple of, kind of
Examples here is there, there's just so many competitors on Amazon. So just listening to product, just having a great product, having a great product at a great price point, just doesn't work. You know, the, the thing that Amazon one reason Amazon is so great is they've, they've changed this limited shelf space of you go to Walmart and you look at iPhone chargers. There's like, you know, just a handful of brands you looked at, uh, I don't know, laundry detergents, you look at oximetry, there's only a handful of brands. Uh, but on Amazon, you know, the, the brands are kind of unlimited our number of product opportunities or product selection. Um, opportunities for customers is so vast. And so if you look at iPhone charger, you may have a great iPhone charger, but there's 30,000 of them, right? Uh, these oximeters, there's 2000 different oximeters and they all look pretty much the same.
You need to understand how you're going to drive those results, uh, follow the data. So there's so much data available on Amazon. Um, you know, I was just talking with some very smart people with a lot of money, basically looking to make a big Amazon play. And they were kind of just spouting off ideas. Like, yeah, I searched on Amazon and there wasn't any funny baby gifts. Like that seems like an opportunity, uh, for me, right? And it's like, well, shoot, let's go look at the data and we'll be able to see here's how many people are searching that keyword here's, who's selling, like which products are actually selling well, how much are they actually making and so forth? And you can get a very clear picture as to what the opportunity is, and a pretty clear picture as to what the costs and timeline is going to be in order for you to really start having success, um, in that product market.
So, um, uh, through this, like if you take one thing away, two things away, ideally, uh it's is that you need to follow the data and start with the end in mind, the tactics you can, you can figure out beyond, you know, this, this presentation, there's all lots of discuss. Uh, but we, um, don't have enough time for all of that. Uh, so just, just to share kind of a case study. Um, so, uh, a friend of mine, he basically, uh, was looking to, he had a, uh, a successful Amazon business. It was doing seven figures a year. I think he built it up over like three, four years doing pretty well. And then he, uh, was like, you know, I really want to rash it this up. And so he came to me, he was like, Hey man, like any data that you can give me, I think there's a lot of hidden opportunities in here still.
I would love to sit through this and I would love to be able to identify, um, you know, some of these opportunities essentially, and within just a, a handful of years. So he goes through like all of these categories on Amazon, just looking at the data, sifting through the data. I spent a lot of times, it's a very tedious process. It can be and ended up finding, you know, this, this opportunity for like plant supplements essentially. And he's built this over the last few years to this, you know, brand that I, I'm a, I'm a huge fan of their, they're absolutely killing it. Not only on Amazon, but just in retail. They're in thousands of retail stores and in whole foods. I mean, it's just incredible. And this all didn't come from, you know, some, some random ideas he's, you know, in the shower, uh, is, came from following the data to identify the product opportunity and then, you know, building out the game plan, going all in on it and scaling it from there, uh, Arturi you are running the poll?
Alright. So, uh, it's price time so that you should be able to go to the polls tab and, um, within that tab, uh, there will be some questions waiting for you and, um, yeah, you must, uh, fill in the poll in order to win this session's prize
So now I will pass it on to Chad, uh, who will talk about the importance of diversification.
Chad Rubin:
Awesome. Appreciate it. So, just quick background on myself, I've been in eCommerce for about a decade. Uh, I started selling D2C about 10 years ago, selling vacuum parts, and then started making our own vacuum parts. So this was actually an OJI website that we created. It was on Volusion. We started off with crucial vacuum. And if we go to the next slide, or I think I can go in the next slide, actually, this is what it is today. So the genesis was solving a problem, which was drawing direct consumer with home appliance, parts and accessories. Uh, just literally on Amazon, we were playing a little bit on eBay. We were on Volusion and we've repurposed the brand to be more wholesome around anything you can think of. That's crucial in the home.
We manufacture and sell direct to consumer, but that was just like the first step. So I'm on 10 different channels. And really what we do is we create, we have 800 products and run roughly about 2000 listings across those channels. A big driver of that is Amazon, but a big driver of that is also Walmart, Overstock Wayfair. Uh, and by the way, we just got onto Deliverr, which is pretty awesome. So you gotta diversify and explode your SKU counts and do what other people aren't doing. And that's being creative and coming up with different kits and pack sizes to make that happen. So for example, I might take a low selling item that maybe we didn't make. We didn't intend for it to be low seller, but not a great seller and pair it with a high seller and create kits and bundles. And the way that we do that is we do that because I also started another software company called Skubana, which literally automates the bundle breakdown process for us automatically across those channels.
So the idea behind diversification and go on many channels, but diversifying your product assortment is the idea is that you can get economies of scale. As you create bigger patch sizes, you're increasing your average order value, which essentially flows down to the bottom line for your profit margins. And so, as we create these different kits and bundles, the cost of shipping just goes up ever so slightly. And that profit flows to the bottom line on those kits and bundles. So before we even get into diversification, or even thinking about how we, you have 800 products across car filters and vacuum filters and coffee filters, and believe it or not, unfortunately, garlic presses the way that we've been able to actually scale so quickly is through some sourcing techniques. Some people may know this, some people may not, uh, but essentially we like to reverse engineer what our competitors are doing.
And a lot of that is through exposed bill of ladings that are available to you, uh, through a few different softwares. I use Panjiva. I have no, no tie to them at all, but the idea is that you can get all this information of what suppliers, your competitors or categories that you want to invade in. You can get that pretty much with the touch of a fingertip. The next use those. If you're a big complex merchant that's on this webinar today, you might be thinking, well, wait a minute. Am I supposed well, there's a way that you can actually hide your sourcing data from Panjiva right? And so if you want to know that information and talk about it offline, feel free to email me at chad@skubana. I'm happy to discuss it. Now it's only available to you. If you're actually importing from China, sometimes you can get data from India, uh, but it's hard to get.
So there's a lot of merchants out there. People have been doing this for a long time. There's a lot of softwares out there that scrape Amazon. But the idea is that if it's on Amazon or has its SKU, you can really extract that data. But there's a lot of brands that are selling D2C today that actually maybe are on Shopify, but they don't wanna embrace Amazon. Why? Because maybe Amazon is a frenemy. Maybe they don't want to. So I'm here to drop some nuggets that people can take action on. One of them is actually, if you actually take any Shopify URL and add in that, that additional piece of the URL, you can figure out what are the bestselling SKUs on a Shopify site? Why is that interesting? Well, again, a lot of these brands don't embrace Amazon and it gives you ideas and ways.
Okay. How do I do things that are scalable and do things that other people aren't doing? And that's really where you find windows of opportunity to make more money. Because if you're using the same tools you're using this BSR rank, or you're using all the search demand volume that's out there, everybody and their grandmother right now is doing the same thing. So I think that's one really nice nugget is trying to find that diamond SKU on Shopify. Then you may want to actually add to your own site, but also maybe leverage across multiple marketplaces. Another really insightful thing that I wanted to share with everybody joining today is a software called Ahrefs. It's a software that's traditionally used for SEO. Um, and by the way, you can put in your Amazon listings into that to figure out if your listing is ranking really well, comparatively to others.
But the other thing you can do is you can actually put in a website like a Shopify site, and you can actually see their most visited pages, which technically will show you. Maybe they have a strong blog they may want to learn from, or it could be the product pages and you'll get traffic volume, you'll get PPC data pretty much, again, all this information. It kind of feels like cheating, but it's at your fingertips for the taking and now the opportunity to make it happen. Now I'm a firm believer. This is all about diversification and diversifying your product mix, but also diversifying your channel mix as well. And as somebody who started really early on Amazon, and sure the marketplace has matured in a really big way. Um, I've always embraced being multichannel. And I think that's benefited us in a big way for my eCommerce operation, specifically around the pandemic. And COVID because if I had everything at FBA, I look at Amazon as a channel, not a business. And I'm looking at how we can diversify and try to make more revenue across other channels. So whether it's Instagram, whether it's Facebook, whether it's Wayfair, overstock, Groupon, we're everywhere. Essentially we look at selling an eCommerce like playing monopoly. You want to be on every piece of the board to win because where there's eyeballs, there's a market share. And there's certainly wallet share that for the taking.
So,Uh, just to address this and I love collaboration, I see a question that came in. Can we get the extension for the Shopify search? Um, I think that there is an extension out, out there called calmer commerce inspector, uh, that you can take a look at again, no affiliation, just somebody you can check out. You can see what our best selling and SKUs and revenue profiles of Shopify businesses again, and try to leverage that data for your benefit. The other idea is that you naturally look at sales channel diversification, right? And this is what we're talking about. Essentially, even though green might be Amazon FBA, if you look at all the other contract contributing sales channels, right? It could be 30% of your revenue, 40% certainly for thrash, you'll probably get a higher multiple, or if you're selling your business, you'll get a higher multiple, but at the same time, like you never want to put your life savings into one business or into one channel.
So I'm a firm believer in diversifying and splitting up where you're showing your products and diversifying your product mix. So of course, I gotta give a shout to Skubana because I wouldn't be where I am today without it, right. It's an operational software just like Shopify, but for the backend to run and automate your business, Think Crucial is a seven figure business with one employee. And we take all the low value, repetitive tasks, whether it's order orchestration or profitability or reporting, or even integrating with deliver it's in our app store, uh, pretty awesome stuff. So one of the bonuses here that I want to give away to people is we've been really thinking hard about, okay, people, the Amazon space is saturated in my opinion, right? And you got to find riches in the niches. And the way that we do that is we do, we developed our own spreadsheet criteria, which allows us to make better decisions.
So we don't make mistakes. And so even though I have 800 products, right, babe Ruth, his home run rate rate was like 11% anywhere from eight to 11%. And I think it's very close for product, uh, for creating winners of as well. So you want to, I think to take a phrase from, from Casey is that you want the data to back you up, or you want to contextualize that data in ways that maybe softwares can't do right. And so like, is there somebody already making this proc right now? What are their listings look like? The reviews? What are the reviews looking like on those listings, the images on those listings, or even perhaps, you know, instead of investing money into a cell phone screen that may be replicable, try to figure out a way that you'd naturally create something that's innovative and unique where there's a tooling cost that protects your business and creates a mode, which becomes an opportunity. Alright. So where do you find the data to drive new product and market ideas? I think that's actually that back to Casey or Art.
I think so. Yeah. Yeah. If you want to read my slides, you can those are busy slides and we'll take turns. Alright. Uh, so yeah, so the there's kind of two, uh, as you're looking for kind of new product ideas to, to source on Amazon, there's kind of two ways that I've always thought about this. Uh, there's the cashflow model, which essentially is like, you're just going to have this, this, uh, random array of products, this menagerie of products that don't necessarily kind of align. So you may have a, uh, a card trashcan with a dog cage with an umbrella, with, you know, a kitchen blender, for example. And this, the, the, the reason you end up with all these kinds of different, uh, products is essentially, you're just looking for products that have very high opportunity to have low risk. And they're probably low cost products or some combination of the three.
And the focus with this kind of capital model is there are a lot of these like niches, uh, in, in product opportunities where you can make significant money. Investment is going to be very high. And so, you know, if I go into this product market, I can absolutely kill it, but it may be the kind of adjacent products market opportunities may not fit. So like, for example, let's just say that yoga blocks, uh, were a good product opportunity, but the yoga mat market is absolutely saturated. So a seller may go and this like much smaller market, the yoga plots and invest in that. And then during their bronc research, they, my may find another idea in a completely separate market doesn't fit at all. And they may go after that as well. And, you know, so I, and I've seen this work quite well, actually.
So I, you know, I have, uh, a couple of friends selling eight figures a year on Amazon, literally just following this kind of random, uh, cashflow model with the will because there are so many of these opportunities. Um, and then the more traditional route, and this is the route that probably, uh, in a lot of cases will allow you to achieve a higher multiple when you sell the product, is this kind of cohesive line of products. So, you know, finding a brand, being able to double down on that particular niche and just kind of going wide within that, um, or going deep within that, that niche. So part of the troubles are you're going to be, you're, you're likely going to be investing in kind of the opportunity cost is going to be higher investing in these products. So you may find one great opportunity, which is, you know, uh, let's just say, um, essential oils, right?
So you're like, okay, selling this essential oil pack, like there's significant opportunity there, there's kind of less opportunity. That's going to be more difficult to go into the kind of, uh, tangental products associated with Alec and essential oil diffuser, or like a little stand for essential oils. Um, I'm just making stuff up, but the point is, is that it going to be one product where the opportunity is significant and you can get through to return very quickly. And it's likely that the other products are going to be investing in are going to be a little more difficult. Um, but again, there's, there's a lot of positives to this brand builder model as well. Being able to really focus in on the customers to build a relationship with customers, to build a D2C, uh, play like there's a lot of opportunities. It's very easy to launch new products as you have this customer list, but again, there's, there's kind of tradeoffs, uh, between the two.
Um, so let's talk about identifying new product opportunities. Uh, so some of the questions in the chat where, you know, where, where am I getting this data? How can I get this data? Uh, so, uh, there, there's kind of three main product research tools in the Amazon space. Um, I'm speaking specifically to Amazon as there's not, uh, very much in the way of product research tools for kind of outside of Amazon Walmart, Shopify. Uh, there are some good job by tools, uh, Google, and I'm speaking predominantly to the Amazon space. And those, those three softwares are viral launch, which, uh, you know, uh, is a company that I had created then as jungle scout in helium 10. And so, uh, in terms of product research, there's a ton of overlap, but, uh, so yeah, so if you're, if you're looking to find this data, uh, then you can go check out those websites.
And that is a much deeper conversation if we were to walk through that, but I just wanted to talk high level here cause we don't have a ton of time and I wanted to help get you thinking about where to go. So, um, so far it makes a lot of this easy to, to kind of, um, find a good landing point and then to Chad's point doing deeper analysis to make sure you're not just sourcing what everybody else is sourcing, you know, w what you don't want is that fidget spinner where the data looks really good at, at fidget spinner, uh, you know, early in the year, and then everybody starts jumping into it and it very quickly is no longer a good idea. Um, uh, Maria is asking to repeat those websites, viral-launch.com, junglescout.com and heliumten.com. Those are the three sites. Uh, if you search one on Google, I'm sure you'll see ads for the other two.
Um, so anyways, using software will allow you to basically, uh, find opportunities. I mean, but what you can't do is you can't look around your desk and say like, okay, I have a coaster, let me go look at coasters on Amazon. I have a desk or a standard standing desks like everybody else is doing that. There's there's software that allows you to look for, okay, show me product markets where, uh, there's only $25,000 a month in revenue on average for the product. And the review average review quantity is under a hundred, right? So now you're looking at these product markets, or you're having a software now start to for you, these opportunities where the review quantity is low, but the revenue opportunity is quite high. Um, well, sorry. That was that that's more like a niche. Um, but, but the point is there's tons of filters, um, in these product research tools that will allow you to find these very specific niches.
And as you become more and more familiar with what looks interesting, what doesn't look interesting, you'll be able to go on these kind of rabbit trails, if you will, in a good way of finding these kind of undiscovered niches, if you will, or, or, um, much less competitive product markets. One thing that I really look at as kind of a short hand, is this broad market interesting or not is the sales review ratio. The way that I consider this is the, the number of reviews. So if you, the customer and Amazon shopper doesn't really have much of an indicator of, uh, what products are selling well on Amazon they're indicators are bestseller badge, the Amazon's choice badge, and, you know, some of the other sections that are now showing an organic search, like the editorial strip, but the point is, is that the customer's main indicator of what is most popular like what's selling well is the number of reviews of product tasks. So, um, so, so basically if, for example, let's say every, uh, you're going to buy a new ad phone charger. And, um, the majority of those iPhone charters have 50,000 interviews. And then there's one that has 2000 reviews kind of objective,
Like standing to the side as a, as
Like, you know, outside search, a viewer, you may say 2000 reviews on Amazon. That's kind of a lot, but when you compare it against the rest of the market, I mean, 2000 is a lot less than 50,000, which quote unquote, everybody else in that market has. And so you're probably going to be less inclined to, to make that purchase because not as many other people did and it's not as popular for some reason. Right? And so if you take this kind of logic and look at these product markets, as, as you're looking to, uh, go get into new ideas, review quantity is, is like a major barrier to entry. So there's app, uh, and then, and then there's sales. So it's kind of like risk reward, but it's, it's like opportunity versus investment is the way that I look at it. So the opportunity is going to be the sales volume in a market.
And there's, there's, you know, the, those product research tools, which will help you estimate the sales volume of products on Amazon. So you can go to any market and say, yeah, you know, the average sales, uh, for this, this product that this, this product is selling, you know, approximately $200,000 a month. Um, so it's the opportunity versus the investment. If you, uh, if the average review quantity is 10,000, it's going to do very long time to get, get there. And if you're only going to make $5,000 a month, absolutely doesn't make sense. And you can kind of walk that down. So, um, yes, uh, kind of a lot to unpack their product research is kind of a deep title and so important if you haven't gotten started down in the Amazon space. Um, but your product selection is going to absolutely make or break your success on Amazon.
Um, and another thing that you should be paying attention to when considering product markets is, is, is trends. So, um, there's some really cool opportunities to basically use this software to identify kind of trending product markets. Now, I wouldn't suggest going after the top 50, 80% of product market trends because everybody else probably is as well. Allah fidget spinners. I assume many people that lost so much money in the fidget spinner market because they got into it because they saw the opportunity, but they weren't paying attention to how many other people were getting in. Um, but with these tools, there's some great opportunity to identify growth trends. So this is like a search volume chart, and you can see an aggregate search volume is kind of up into the right, and that's 30 grand, 31% at the time of the screenshot. Uh, so you know, this is an opportunity.
I've seen some people jump on this very early and have tons of success, like essential oil market. Um, they launched a diffuser on Amazon and one of the first diffusers and with essentially it kind of no work, they're doing six figures a month with this essential oil diffuser. So looking for product market trends can be good. You just have to be conscious of the fact that there's probably a bunch of competitors coming in as well. So one area that I, I really like to focus on yeah, because of it I've seen. So, I mean, I've seen the troubles of having topics ups in the market on Amazon. I mean, you're constantly having bad actors, uh, uh, flag you for just big stuff though. They'll write these fake reviews to get you shut down and they'll send, you know, these phony claims saying that you're violating X or Y to get you taken down.
There's so many issues. Um, and so one kind of strategy is to fly under the radar on Amazon, to look for these product markets where you're, you're only going to be making about five to $30,000 a month, but there are new quantities are low. There's not a ton of people in there. The differentiation is not high within the product space, meaning there's like this clear gap for you to come in. We launched this lower volume product and, and to have success pretty easily, and to not worry about all these big guys that are going to come in and try to bully you, uh, in, in the market, especially if you're coming on to Amazon for the first time, whether from another channel, um, just being able to, to, you know, get into these opportunities where there's not a kind of competition is going to be very nice.
Um, and, and again, I've seen plenty of people have a lot of success. Uh, they just have a much kind of a wider portfolio here. They don't want to talk about extending product line. So yeah, if you're already selling on Amazon, um, or yeah, if you're already selling on Amazon, then you may be like, you know, one of the fastest ways to grow your revenue, launch new products. If you're, if you're selling a million dollars a month with six products, uh, you want to get to $2 million a month, probably launch six more products and do the same thing. And now you doubled your business. And part of the question is, well, what should I add to it, to my product line? And you probably have some kind of ideas intuitively you probably are rather familiar with the product space or you know, that product markets.
But, uh, again, I think following the data is just so important. And so Amazon recently in the last few years has rolled out a brand analytics. I think it's been about a year, year and a half. And, um, they have a couple cool things in here. So there's market basket analysis. If you, if you're a brand registered or you're selling as a 1P uh, as a 1P this is going to be in your advanced, uh, this is in the area program. Um, if you're a third party seller on Amazon, then this is going to be in Brand analytics. Uh, if you have brand registry. So anyways, uh, there's this market basket analysis, let me see, uh, there's, there's this market basket analysis and item comparison in alternative purchase behavior. So what these two tabs show you is in the market basket analysis, Amazon will show you what else was in a customer's cart when they checked out.
So if you're selling a coffee grinder, you will be able to see the percentage of people that checked out with your coffee grinder that also, uh, purchased coffee beans, or they purchased a French press. At the same time. The point is, Amazon will show you what customers are also purchasing with your product. And this is, you know, you, you, can't kind of review the data that Amazon is showing you in terms of what customers are also buying. That's a great opportunity for you to, uh, you know, go and invest in that product line. And you'll have a lot more confidence when you do, because you know that, uh, you know, customers are also buying. This is, it's not just a hunch. Um, I always feel better when I have data to back me up. And then number two is I don't, I don't comparison and alternative purchase behavior.
So this is a set somewhat full sometimes, but other comparison is essentially what other things are customers looking at when shopping for your product. So they may not purchase it, and they may not have even purchased your product at this time, but they were at least considering them. And again, sometimes you will find these ancillary products or these tangental product markets, which represent new kind of product line extension opportunities. Um, and then there's alternative purchase behavior, which is essentially looking at competitors, but this is by far one of the best ways to extend your product line using data directly from Amazon. Another kind of, this is probably rather intuitive and straightforward, but there's the frequently bought together section on Amazon. Um, and so this is, this can be a great way of kind of sourcing these new product ideas. So, uh, in this screenshot, the listing was a cutting board.
Um, and at the same time, people are buying, uh, these knife sharpeners, as well as some other cutting boards, which is, which is interesting. Apparently you can never have too many cutting boards. Uh, but the point is that there's a ton of data out there for you to identify new product opportunities should also be paying attention to customer reviews, again, a tedious process, maybe have a VA do it. Uh, I like to become kind of intimately familiar with, um, my products or, or, uh, my competitors. And so, yeah, I, you know, I'll go read through reviews to understand like, Hey, I just bought this cutting board to use with my new chef knife set or something. Right. Um, and again, this will start to give you some indicators or some ideas of opportunity. You should still use the data to then go and validate those ideas.
Uh, but this will at least, um, send you down a path. And, um, in, in a minute, I will talk about validating those product ideas. Uh, all right, well, I'll talk about them right now. So, uh, sorry. I thought we were going back to Chad. Okay. So validating product ideas, product markets. This is where you're kind of starting with the end in mind, uh, comes into play. And, uh, again, this is like a rather deep topic and we didn't have a ton of time today and don't want to, you know, too many people here, but, uh, basically validating these product ideas, like coming up with the idea, this is great. Uh, but then making sure it's actually going to work, uh, one is, is important, or, you know, let's say you're bringing that, that product line to the space. And so you don't have the opportunity to, to select, you know, just front of, you're stuck with you.
You have what you have essentially knowing, um, what to expect is going to be so important. You probably, you know, some people will opt in, run pilot with prop you know, a handful of products before they bring the whole catalog. Um, and so picking the right products for the pilot is, uh, going to have a significant impact on how it goes overall. What, what, what you think of the Amazon space. So here are some common mistakes, uh, that I see or have seen sellers make. Um, and you know, in my, my experience at airlines or is it, you know, five years, uh, I saw a lot of product mistakes, um, unfortunately, and so, uh, there, there's so many, uh, minds to dodge in, in, in the minefield that is Amazon, but number one is because it's popular, you know, a couple of years ago I had these guys come to me and they're like, yeah, you know, we have a ton of money wanting to get into Amazon.
And we're thinking of selling routers, uh, because you know, more people are getting on the internet now than ever. So we want to, you know, sell these routers. And, you know, while that, that statement is, is probably, you know, correct, uh, what they weren't looking at is, well, what does it look like to sell on Amazon, uh, in the router space? And if you go look at the router space on Amazon, what are people buying? People are buying brand names. Um, they, they, weren't going to have a brand name that was going to be a private label product. Their view quantities are high. Um, and it's just a very expensive space to enter. And, you know, I would have estimated the probability of success in becoming, you know, having like a cashflow positive router business on Amazon and in a year would be rather minimal without a significant team behind them.
So it was just very important in another mistake, looking at a snapshot versus a complete historical picture. So, you know, there's tools to look at this data, oftentimes people will go and they'll look at let's, let's just say the, uh, let's just say the coaster market, like for your cups. So people will go, they'll look at coasters, or actually what's a, what's a better one. Um, they'll go look at some kind of like seasonal product and they don't know it's seasonal. So they go and they look out like clipboards in September. And let's just say that a bunch of teachers buy clipboard. So sales are higher in September. The point is they'll go in and they'll say, wow, clipboards are selling a hundred thousand dollars a month. On average on page one, our top 10 are, um, the opportunity is so great. And the review quantities, you know, low like price points, good, all these different things.
And then, you know, they, they find a supplier, get the product into Amazon or deliver, and, you know, they're getting ready to go. And now it's January and no one buys clipboards, you know, and, uh, the winter, because they already bought them in September. And so they come in and the product opportunity, isn't what they expected or, you know, price point is at a significant decline as there's some consolidation in the market problem is is that if you want to understand where market is going, you have to look at where it's been. And the trajectory that it's on a very important ongoing, the premium route has definitely worked. Sometimes you just have to be very intentional about it, but I've just seen so many people that also, you know, fish oil. I can't tell you how many people I've met that, that have the best fish oil on Amazon that have the highest quality fish oil on Amazon. And I use fish oil as you know, this example of like, you know, probably pretty similar. Uh, and so they want to sell their fish oil for so much more. They have zero reviews on Amazon and they want to be able to sell at a good volume, this premium fish oil,
Uh, want to be able to sell this premium, fish oil. And it's just like, I mean, everybody has the premium fish oil, and it's very difficult to convey this on Amazon. I mean, you are very constrained in how you can kind of present your product to the potential customer. And so if, if you're selling a official oil for $50 and had zero reviews, and these other quote, unquote premium fish oils are selling for $20 a bottle, um, you know, same, same pill count or whatever. Uh, it's just so difficult to help them to understand why your product is premium. You can, there may be markets where people are looking for premium products and that's where you can use it, follow it, you know, you can follow the data. Um, but I just see so many people make this mistake of premium. Amazon actually rewards you for a higher sales volume.
So the more units you're moving, the better you're going to be ranking. Um, and so if you're selling a premium product, naturally, you're probably going to have lower sales volume. So it's going to be more difficult for you to compete in the organic results. You may have some more marketing, uh, margin play with, but I just see a lot of people make this mistake. They can work just gotta be intentional, uh, not budgeting for launch expense. People will come and they say, you know, I have a $20,000 budget to run a pilot here, whatever, um, they'll, they'll get a product going, product costs. All these things are, you know, $18,000. And they're like, alright, add a $2,000 marketing budget let's get started. And you know, it's not enough because they didn't start with the end in mind. They didn't put the budget in place and they weren't prepared to spend money in order to make money on Amazon, which Amazon has become more and more a pay to play space everyday.
Uh, cool. I'll just, I'll just skip through the rest, uh, validating product ideas. You just really need to know your keywords. So this is a, uh, a screenshot, not from viral launch, but from helium 10. And so when you're looking at entering a space, how, how do, how do customers find products on Amazon and purchase largely through search? So if I'm looking to buy fish oil, I don't like, you know, search Amazon best sellers. And then just like click through all the browse street to find like the fish oil category. Um, and then, and then say, Oh, this is the number ones. This is the best seller, the best BSR official. And then I purchase no you're like fish oil or premium fish oil, or whatever, best fish oil, whatever you search. Um, and that's how customers are going to find your products. So it's so important that you know, the keywords in a product market, and you're able to say, well, where, where are the top selling fish oils, sell it ranking.
Well, right. Where are they advertising? Get that data? Um, where are the top five competitors ranking and selling well, what are the keywords where only one or two of them are ranking. This is now an opportunity for me. Um, uh, so you, you should be doing exhaustive keyword research to identify that that market, the keyword market is where you're going to be getting your sales. I used to be looking for these hidden gems where not many of your competitors are paying attention to, um, or maybe they don't have these keywords in the title, but they're so good volume. Um, you really have to know your keywords to understand the market. You don't know your keywords, then I would say, you don't know your product well enough, and you should not be sourcing that product until you do again. I can't tell you how many people have come to me with like this weird mix up between like matcha tea and coffee, I guess.
It's, I don't know. So I'm just making this up, but it's like some combination of the two and I'm like, Oh, okay. So like, what do people call it? Like, what's the keyword? What words should you be ranking for? Like, well, you know, I dunno, it's kind of like matcha, but it's not exactly. It's kind of like coffee, but it's not exactly. So I don't know. It's kind of like a new thing and, well, how are customers going to find your product? Because they're searching on Amazon, they're searching matcha, matcha, and the majority want matcha. And so they're probably not going to buy your product because they're looking for matcha. And if someone searches coffee, I'm not going to buy your, your, your, your thing because, you know, they want coffee. This just going to be very difficult. So you have to know your keyword market in order to really validate the product space, um, really need to know your customers.
You should be spending a good amount of time early on going and reading through customer reviews, both positive and negative one. This will allow you to find some of these niche keywords, where customers are, you know, you really have to pay attention to the vernacular that they're using the very specific words that they're using to describe the product where their need, um, why they got the product. Um, but this is also great data to help you understand, um, you know, how you should be building a product or the product that you're sourcing, what it needs to have, which you need to focus on, Oh, this strap breaks on, you know, let's just say this art kit or something, right. That has a little handle. You need to make sure that your, your handle is sturdy enough that it's not going to break. Right. Um, or people are been like, yeah, I bought this thing.
I just wished that it had X. Okay, well, maybe you should analyze whether or not adding X makes sense to you. Um, and then, yeah, I think this is my last slide. Uh, so I talked about kind of market trends, understanding where things have been to understand where they're going. It's so important to look at these kinds of market trends, to understand where the market has been and what should I expect once I entered that market. Um, so here's just a couple of examples. Here's a screenshot, uh, this, this top graph here is sales. And so as you can see, it's a rather seasonal product. There's this cycle here where, um, in the summer it looks like there's a significant jump, uh, drops down over the holiday Christmas, uh, you know, cold season in the US uh, and then, um, and then picks back up again, right?
So like, you need to understand, cause if you're looking at sales potential in July, and you may not realize that, well, sales are gonna go down to pretty much nothing in the winter, but you were, you were expecting, you know, this peak season to sustain through the year. Um, another thing that's important is just looking at price trend. You know, if, if again, so so many people waste millions of dollars on, on, um, that just spinners, if they would have looked at the average price trend, they would have seen that the price of a fidget spinner started in, in January of whatever that year was 2017, 2018 at $27 per unit. That's how much they were selling on Amazon. They're doing significant volume. Um, but th th th the chart was like very steep down here. And the average price ended up like under a dollar on Amazon for these fidget spinners, because people were just trying to liquidate their inventory. And it had, you have looked at any point along this, you would have seen that this chart, uh, or the average selling price point was declining significantly. You probably wouldn't have entered this space.
Cool. All right. Uh, great. Right. There we go. Okay. I have myself muted. Um, awesome. Thanks so much for running, uh, running us through that, Casey. So, um, uh, thank thank you everyone for joining us today. So our next step is our Shopify fireside chat, and that starts in about 15 minutes and, uh, that will teach our director of sales, um, ad experts and successful Shopify sellers. Five minutes before we go live, you'll get a link to join in your inbox. And, uh, if you need help, please go ahead and email Rachel at Deliverr, uh, just the emails right here on the slide. And, uh, thank you everyone for joining.
Written By Gina Tirelli
Gina Tirelli manages Partner Marketing initiatives at Extensiv, the leading retail inventory and order management software for D2C brands and marketplace sellers looking to unify and automate their multichannel operations. When Gina is not marketing ecommerce software, she likes to spend time outdoors with her dog Elli.
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All young men are encouraged to serve our Lord as Altar Boys during Liturgical Services. This experience provides unique opportunities to learn more about the faith and traditions in the Orthodox Church. Altar Boys are held to the discipline and standards of the honor of serving in the Altar. We will offer three 'Altar Boy Training Seminars' after Church Services for all of the young men who are interested or who currently serve in the Altar. Please see the Youth Ministry Calendar for the specific dates.


2008-11-13 Assigned to GOOGLE INC. reassignment GOOGLE INC. Request for Assignment Assignors: PICASA, INC.
2017-11-30 Assigned to GOOGLE LLC reassignment GOOGLE LLC Request to Amend Deed and Register Assignors: GOOGLE, INC.
1. A method of processing files in an electronic chat session, the method comprising: receiving first chat text at a first terminal associated with a first user from a second user associated with a second terminal; displaying the first chat text at the first terminal in association with a first file; receiving at the first terminal second chat text and a file identifier associated with a second file from the second user; based at least in part on the file identifier, determining whether the first file and the second file are different files; and retrieving the second file from local memory at the first terminal and displaying the second file at the first terminal in association with second chat text based on the determination of whether the first file and the second file are different files.
2. The method as defined in claim 1, wherein the second chat text is received after the file identifier.
3. The method according to claim 1 or claim 2, wherein the second file is stored in non-volatile memory on both the first terminal and the second terminal.
4. The method according to any one of claims 1 to 3, further comprising: determining that the second user is focusing on a third file; at least partly in response to determining that the second user is focusing on 0 the third file, automatically transmitting a third file identifier to the first terminal, the third file identifier associated with the third file; displaying on the first terminal the third file adjacent to chat text corresponding to the third file; and displaying a visual separator to separate at least the chat text corresponding 5 to the first file and the chat text corresponding to the third file.
5. The method according to any one of claims 1 to 4, wherein the first file is displayed at two additional locations on an interface of the first terminal, the two additional locations including: a group of shared files, wherein the first file is displayed as a thumbnail sized -20- image; and a current media area that displays a selected shared file as a larger sized image compared to the thumbnail size image.
6. The method according to any one of claims 1 to 5, further comprising displaying a viewer on the first terminal, the viewer configured to automatically track the second user's focus.
7. The method according to any one of claims 1 to 6, wherein the file identifier includes at least: a user identifier; and a machine identifier.
8. The method according to any one of claims 1 to 7, wherein an interface of the first terminal includes: a filmstrip area, displaying as a group of images, files shared by the first and second users; and a current image area.
9. The method according to any one of claims 1 to 8, further comprising: tracking files viewed by the second user on the second terminal; and synchronously displaying in a first area on the first terminal files being viewed by the second user on the second terminal while the first user and second user are conducting an electronic chat session via the first terminal and the second terminal.
10. The method according to any one of claims 1 to 9, further comprising storing at the 0 first terminal for later retrieval a log of chat communication and files shared during a chat session.
12. The method according to any one of claims 1 to 11, wherein the first and second files are selected from a group including image files, text files, audio files, media files, and audiovisual files.
13. A method of performing a chat session over a network, the method comprising: determining if a first user of a first terminal has changed focus from a first file to a second file during a chat session conducted with a second user of a second terminal; automatically sending the second file and a second file identifier associated with the second file to the second terminal during the chat session; and transmitting chat text from the first terminal to the second terminal, wherein the second terminal accesses the second file from local storage using the second file identifier, and displays the chat text in association with the second file.
14. The method as defined in claim 13, further comprising displaying on the first user terminal a shared history listing of prior chat sessions with the second user, the shared history listing including at least one file from each of a plurality of the prior chat sessions.
15. The method according to either claim 13 or claim 14, wherein the first user changes focus to the second file by pointing at a thumbnail of the second file.
16. The method according to any one of claims 13 to 15, wherein the first and second D files are selected from a group including image files, text files, audio files, media files, and audiovisual files.
17. An electronic chat system configured to display media files and chat text, the electronic chat system comprising instructions stored in computer readable memory configured to: 5 send a first media file and a first media file identifier associated with the first media file to a second terminal during a chat session; determine if a first user of a first terminal has changed focus from a second media file to the first media file during the chat session conducted with a second user of the second terminal after sending the first media file and the first media file identifier; -22- automatically resend the first media file identifier to the second terminal during the chat session if the first user has focused on the first media file from the second media file; and transmit chat text from the first terminal to the second terminal, wherein the resent first media file identifier is intended to be used by the second terminal to access and display the first media file from local storage in association with the chat text.
18. The electronic chat system as defined in claim 17, wherein the second media file identifier includes: a user identifier; and a machine identifier.
20. The electronic chat system according to any of claims 17 to 19, further comprising instructions stored in computer readable memory configured to automatically store in local memory for later access the chat text and the second media file in a chat log.
22. The method of claim 21, wherein the file is one of an image, a text file, a presentation, a web page, a search result, and a blog.
23. The method of any one or more of claims 21 and 22, further comprising allowing the first user to experience in real-time the second user's actions with respect to at least one file shared between the first and the second users.
JP5620134B2 (en) 2009-03-30 2014-11-05 アバイア インク. System and method for managing trust relationships of the communication session using a graphical display.
Free format text: FORMER APPLICANT(S): PICASA, INC.
Free format text: FORMER NAME(S): GOOGLE, INC.


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5148.201 Clauses for supply or service contracts.
5148.202 Clause for construction contracts.
(a) The Assistant Secretary of the Army (Acquisition, Logistics and Technology) has authority to exempt individual contracts, or specific classes of contracts, from including value engineering provisions as prescribed by FAR 48.201 and 48.202. See Appendix GG for further delegation.
(b) Refer to the Department of the Army Pamphlet 70–3, 11 March 2014, paragraph 6-14, which is available via the Internet at https://armypubs.army.mil/epubs/DR_pubs/DR_a/pdf/web/p70_3.pdf.
(a) The head of the contracting activity shall make the determination at FAR 48.104-3(a). See Appendix GG for further delegation.
(e) The head of the contracting activity shall make the determination at FAR 48.201(e). See Appendix GG for further delegation.
The head of the contracting activity shall make the determination at FAR 48.202. See Appendix GG for further delegation.


Some people need bigger and better LCDs, but we're just fine with the 27-inch prototype Sony mentioned during its press conference yesterday. With a contrast ratio of greater than 1,000,000:1 (not a misprint) to go with its 1080p resolution, and >100% NTSC color reproduction, we'll take this Organic LED great looks in a small package any day. We promised to hunt it down on the show floor and so we did, finding it hiding amongst a rookery of 11-inch displays. Take a look at the gallery for a few more shots of this HDTV and hope it hits shelves someday.


Chandra yoga international is welcoming all those who wish to follow the yogic path, whether you are a beginner or regular practitioner. We hope you can join us for our June 2019 yoga teacher training course in the enchanting foothills of the mighty Himalaya Mountains. Rishikesh is where we base ourselves and is the yoga capital of the world so is the perfect place for you to enhance your knowledge of this most wonderful art form. We offer the most complete yoga course available in the area of Rishikesh. Attending our yoga teacher training course is more beneficial to you as you will be learning and living in an authentic Indian meditation ashram.
The word yoga is much more than learning asanas or meditation, it is a complete way of living, living the natural way in harmony with everything born on earth. Here at Chandra yoga international, we want to spread this message to all who come to us, and so have gone to great lengths to incorporate many in-depth subjects that all fall under the yoga umbrella. Yoga is an ancient way of life and has been practiced for many thousands of years and our aim is to bring you into this traditional world of peace.
The subjects covered on the course are the traditional Hatha yoga, Meditation, and pranayama, Ashtanga Vinyasa, Philosophy of yoga, anatomy, and alignment of the asanas and much more. The course is thoughtfully compiled together and covers a wide range of topics in detail on what yoga really is. We have on our team the very best teachers of yoga that share their time and knowledge with a passion for teaching. Your teachers are well established in the teaching realm of yoga and have over 10 years of this under their belt. But of course, they have been regular practitioners for much longer. This will ensure that you will leave inspired to start on your new and exciting adventure as a confident and knowledgeable yoga teacher.
The climate in Rishikesh when you come in June will be nice and warm for you and agreeably cool at night. For your yoga practice, you are provided with two very spacious yoga halls with unsurpassed panoramic 360-degree views of the mountains.
You are well looked after in terms with your accommodation as the rooms at the ashram are set in such a way to face the majestic Himalaya Mountains, and to greet the morning sun with each new day. Starting your day in this way has a positive effect on one's innermost being that creates a healthy natural feeling inside so that you are of the mind to begin your practice. Our aim is to ensure your time with us on the course is a truly memorable experience where you will have all the benefits of learning yoga with the peace of mind that everything you need is right here at the ashram. We serve three healthy vegetarian meals that are prepared for you daily. This sustenance will provide you with energy in a natural way, as the food is coming from our garden or the local market.
Our mediation ashram is in a very desirable location where we are set within peaceful surroundings nestled by tranquil wheat fields and untouched nature wherever you wish to look. We find that to really engage in the yogic lifestyle then one must be able to breathe in the fresh air of a natural environment so are happy to share this with you.


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by PCQ Bureau	January 6, 2004 0 comments
WLANs (Wireless LANs) are based on the IEEE 802.11 standard. Once the standard was defined, to avoid interoperability problems between IEEE 802.11 products from different vendors, the Wi-Fi alliance was formed. The alliance coined the term Wi-Fi for WLANs based on 802.11.
Initially IEEE 802.11 had only one method for security called WEP (Wired Equivalent Privacy). But as WLANs became popular, flaws in it were detected and tools to break the WEP security were easily available on the Internet. In our August 2003 story on wireless networks we pointed out the weaknesses in WEP and even cracked the WEP key using a popular and freely available tool.
But this does not mean that WLANs are not secure. Those in the business of security know that there is no such thing as absolute security, but you can make it tougher to breach, so that the chances of a break-in are reduced. There are many ways to do this, starting from using MAC address-based filtering to the new IEEE 802.11i security standard, including IEEE 802.1x and WPA. Let's see how and where to use these security measures and evaluate the potential risk involved with them.
WEP Security
In the WEP security model, the AP is the decision maker to allow people to access the WLAN. If the WEP key is correct the user can access the network, if not he is denied. An attacker after cracking the correct WEP key can use the WLAN with no problems.
MAC address based filtering
This is the second line of defense against attackers after WEP, using which you can configure your wireless AP or router to accept packets only from known MAC addresses. Then, even if some undesired person hits the correct WEP key, he still can't access the network. But this method also has its shortcomings. MAC addresses are very easy to fake or spoof and they flow in clear text over the air. Nonetheless, it is a better approach than WEP and most APs and routers support this feature. This can be an easy and fast solution for small networks. A few APs also provide MAC plus IP address filtering, making it even tougher to break, as you now need the correct combination of IP and MAC addresses even after getting a valid WEP key.
IEEE 802.11i and WPA
IEEE 802.11i is a new generation security standard for wireless networks. It defines a new type of wireless network called RSN (Robust Security Standard). RSN requires the wireless devices to have number of new capabilities as defined in the new standard. However, customers would not like to dump their existing products and also the standard is still not released. So the Wi-Fi alliance has adopted a new standard based on RSN, called WPA (Wi-Fi Protected Access).
Three-party security model of WPA and IEEE 802.11i
The new standard based on WPA describes a different security model. The model takes a three party approach instead of the two party approaches used earlier. When a user wants to connect to a wireless network he first connects to the AP. But now the AP itself cannot allow the user to access the network. Instead, the AP connects to a separate AS (Authentication Server), which takes the decision whether a user should be permitted or not. This way even with a valid WEP key, a user cannot access the WLAN until permitted by the AS. In this case the AP becomes the NAS (Network Access Server), whose job is to control the access gate to the network under the direction of the AS. IEEE 802.11i also takes the same approach.
Coming to the practical implementation of the security models, there are various security and communication protocols present to be used between the user and AP and between the AP and the AS, with different vendors offering different features. The IEEE 802.11i is meant to standardize this through the RSN model, but it is still not out. In the next article we will explain a solution using PEAP (Protected-EAP), IEEE 802.1x and RADIUS. This solution is one of the preferred configurations in the WPA standard, but other solutions are also possible. Further, we will build a three-party wireless network using the above method.
Protocols for wireless security EAP
In a WLAN, for the user to connect to the network it needs to identify itself to the AS. This is done by using EAP (Extensible Authentication Protocol). Using EAP messages, the user provides his identity to the AP, which forwards it to the AS for authentication. Depending on the user information the AS gives a success or failure signal to the user. In this method the user identity is passed on unprotected, which can be easily snooped by an intruder. Then the intruder can disguise as a valid user to access the network and you have no means to tell whether data is coming from the right source.
EAP messages between the user and the AP are transported over the EAP on LAN (EAPOL) protocol. It is like the PPP connection used for dial-up Internet access.
Upper Layer Authentication built on EAP
To avoid this, upper layer authentication such as TLS, Kerberos, LEAP (Cisco) or PEAP are used in conjunction with EAP. After the initial identification is done by EAP, the AS defers success or failure of the EAP session until the above
authentication methods are not sure whether the user information is coming from the correct source.
PEAP
We will use PEAP for our implementation and it is slightly different in approach than other methods. It prevents user identity to fly in the air unprotected. It provides a mutual authentication in which first the AS proves its identity to the client using, say, a digital certificate and also gives the user the public key of the certificate. After this the user identity can be sent to the AS encrypted with the public key of the server. This encrypted information can only be read by the AS using its private key and not by any intruder.
Above we saw that EAP messages are used to communicate between the users and AS, but how can a user talk to the AS when he is not authenticated to use the WLAN. The situation is handled by 802.1x. IEEE 802.1x implements access control where a user joins the wireless network, which is the AP. Its job is to establish a temporary connection with the user on which only EAP messages can be communicated to and from the user. EAP messages from the user are passed onto the AS and messages from AS are passed to the user. In between the 802.1x AP looks for special EAP messages like success or failure to finally connect or disconnect the user.
If the user is successfully authenticated the connection is established and data can flow between the user and the network
using the wireless link.
RADIUS (Remote Authentication Dial-in User Service) Server
Till now we have talked about the mechanisms of EAP, the link on which it operates between the AP and the user. But we have not talked about the protocol over which EAP messages are sent to the AS. The AS and the NAS, which are logically two separate entities, can be physically built together into the AP. So, the NAS can directly talk to the AS. But in this case the authentication mechanisms are limited and you have to create separate user lists for each AP. Instead a better way is to have a dedicated AS with the user lists with which the NAS communicates. This communication between the NAS and AS is done using RADIUS protocol, which was originally designed for dial-up Internet users. So in a WLAN, AS is basically a server running RADIUS protocol supporting EAP extensions to authenticate wireless users on the basis of user list present on it. The AS should also support other upper layer protocols, if you wish to use it in your network. To use the above security model, you will need support at all three levels: the client system, the AP and the AS. As a client, Win XP by default has support for 802.1x, for previous versions several other vendors are providing support. Open source implementations are available for Unix/Linux clients. For the APs, Cisco and D-Link products support 802.1x. Older products can be upgraded with the latest firmware to support 802.1x. On the server side Windows 2003 server provides necessary support, while third party solutions are also available for previous versions. For Unix/Linux, OpenSSL and FreeRadius can be used for 802.1x.
Anoop Mangla
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redpajama_set_name: RedPajamaCommonCrawl


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Q: Showing $A_n$ is maximal subgroup I have $$A_n \leq A_nC_{S_n}(\sigma) \leq S_n$$ for some $\sigma \in S_n$.
I would like to argue that $A_nC_{S_n}$ is either $A_n$ or $S_n$.
I have so far as to think if $A_nC_{S_n}$ contains an odd cycle, it generates $S_n$ but it is still somewhat incomplete.
Any help would be appreciated!

redpajama_set_name: RedPajamaStackExchange


Looks great. Did you use a vinyl decal to for the lettering and then remove the vinyl lettering after it was rinsed ?
Thank you. Yes painted lettering base color, applied vinyl decals, dipped then rinsed and removed decals.


Easter is the central celebration of the Christian faith when we remember that Jesus died and rose again. This year, we invite you to come and experience the wonder of Easter with fresh eyes and an open heart.
Come and join the celebration, or just find out more.
Easter is one of the biggest Christian celebrations of the year, and in order to serve our community, there are two additional services where you can worship as a family or a more meditative service for adults to reflect on the cross.
Movie – The Case for Christ Is the resurrection of Jesus really true?


Even somebody who has never utilized a steamer before will instantly be in a position to learn how to operate it. You should search for a steamer that enables you to personalize steam properties to your particular needs. A garment steamer is a superb appliance to get rid of the wrinkles in your laundry. Because it does not actually touch clothing there is little chance of burning the garment. Plenty of you're searching for a compact garment steamer that's simple to travel with and still works.
The steamer is just one of the cheapest you will come by in the industry. The garment steamer is ideal for eliminating wrinkles of clothes. You will locate hand held garment steamers that don't rate that well in comparison to the expert grade steamers. In any event, a portable garment steamer is excellent for both scenarios.
Having a portable clothes steamer is an excellent approach to eliminate wrinkles and folds from your clothing, even while on the go. Instead, the steamer ought to have a fantastic reach to begin with, a machine with working wheels to assist you with easy maneuverability together with a great handle. In reality, garment steamers provide a degree of convenience that regular irons just do not. While they do bring a sense of convenience to the process of pressing, in terms of performance they are not as useful as conventional irons. A garment steamer may be the answer. It cannot replace the iron but most people prefer it because of the convenience that it gives. Whether you're looking for aTefal garment steamer or another brand, you will see it here readily available to buy online.
The steamer has to be in a position to steam every kind of fabric. There are various kinds of garment steamers, but they all generally function the exact way. There are several different kinds of garment steamers, but all of them work based on the exact same principles. What's more, whatever brand your garment steamer is, you must understand it may not do whatever you would like it to.
If you are in need of a steamer only occasionally, it is preferable to pick a smaller one since most portable models provide steam temperature near their bigger counterparts. Garment steamers aren't only effectual in pressing items of clothing but in addition drapes too. They are mainly useful for pressing fabrics that are heavy. They are designed to remove wrinkles from fabric and they can also help reduce odors in clothing. They are a great alternative to conventional ironing. They come in a variety of sizes. The very best garment steamer for you will always depend on your requirements, lifestyle and price range.
Steamers are simple to use and following only two or three tips will cause you to appear to be a professional. Garment steamers may also be employed on items apart from clothing. In a couple of minutes, my garment steamer was fully assembled and prepared to go, as shown in the top right picture. Garment steamers are especially powerful in pressing heavy fabrics which have been hanging at the rear of your closet for some time. An expert garment steamer meant for home usage is the best option.


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I don't need a forum, I've got social media, right? Wrong.
Patrick Groome
One of the first things that springs to mind is age. Forums have existed for so long that the mechanics are now down to a fine art. There's a moderation tool for every problem that's likely to arrive, knowledge of bbcode is widespread and there's no longer an excuse to use the clunky, slow software that we were stuck with back in the day. It's a format that people recognise, that's been hammered out and refined to the point where the unique culture and cadence of forums are familiar and easy to grasp. Unlike say, Facebook, we can rely on the fact that forums aren't going to reinvent themselves every six months. While forums are far from the hippest and most edgy thing out there, that very fact sets them apart from the rest of the achingly hip social media market. Forums aren't cool, they don't need to be cool and that coolness can never be taken away from them.
The second is verbosity. Social media is largely associated with short, sharp thoughts and phrases. Twitter is, of course, the pinnacle of this idea. There's a lot to be said for having a fast way to share those one-liners and brief thoughts, but we've all seen things spiral out of control when anyone attempts to use Twitter for anything that approaches an in depth discussion. Forums remain the best way for people to exchange more complicated ideas online. Not just for overbearing political nonsense either. Whether it's superheroes, videogames, music, knitting, hedgehog husbandry… whatever you can think of, there's a forum that provides real, in-depth discussion of it.
The last, and perhaps most important, is community. Not in the boring, technical sense by which we refer to all forums. Real community, a real home. People from all over the world coming together to talk about things, blow off some steam. I've seen countless friendships form on forums, dozens of relationships and even marriages. Is this possible on other forms of social media? Sure, I'm betting it happens all the time. The nature of social media dictates that all forms of said media share the benefits of all the others. Community is where forums really shine though. Facebook and Twitter can be your private Oasis in a sea of private Oases, but a forum puts you together in a shared environment with dozens, then hundreds, then thousands of other people. You all follow the same rules (hopefully), read the same threads, love and hate the same personalities.
Other forms of social media allow you to share content better than ever before, but forums allow you to share a culture, a dialogue, a community. They require work, expertise and curation in the way that short-form social media don't (or at least don't admit to), but nothing compares to the rewards you'll see from them. Those rewards are greater than ever.
Guest post by Patrick Groome. Patrick is the Administrator of the Penny Arcade forums. Penny Arcade is one of the most popular and long running gaming webcomics and organizer of the PAX gaming conference.
Community Marketing
Written by Patrick Groome


ALTHOUGH grappling with the rising raw material cost and weaker aluminium selling prices, Press Metal Aluminium Holdings Bhd still expects a bigger bottom line this year, barring any curve balls.
The optimism contrasts with the jitters in the market, which have been piling pressure on the company's share price. Press Metal's share price has been battered over the past 12 months, falling 24.5% after tripling in value in 2017.
While the decline may offer a buying opportunity for long-term investors, it is worth noting that key factors affecting the company's prospects remain up in the air at the moment.
Analysts contacted by The Edge indicate that the selling pressure is primarily due to concerns over the impact of the rising alumina cost and weaker aluminium selling prices on the company's earnings.
"Barring unforeseen circumstances, we are still expecting year-on-year [profit] growth [this year], driven by increased contributions from value-added products, which is almost 50% [of output] now and which we are targeting to hit 60% this year," says Tan Sri Paul Koon Poh Keong, co-founder and group CEO, in an email.
Koon is referring to Press Metal's drive to diversify away from its main products — alloy wheel ingots for the automotive industry, aluminium billets and aluminium wire rods — towards more value-added downstream goods.
Supply disruptions have pushed alumina prices up by 7% over the past 12 months to US$405 per tonne (MT), says Kenanga Research in a report last Thursday.
Meanwhile, the aluminium price on the London Metals Exchange dropped from its multi-year peak of US$2,469 per MT last April to as low as US$1,836 per MT earlier this month, a two-year low.
Alumina is a key raw material in producing aluminium. Commenting on the rising cost of alumina, Press Metal tells The Edge that the pressure may dissipate soon.
"We do not foresee this (high alumina cost) to be a permanent situation. Once production resumes (at Alunorte refinery), we expect the situation to turn around and alumina prices to normalise swiftly," Koon says.
The refinery in Brazil — the world's largest alumina production facility — has been operating at half capacity since early last year, following a production embargo due to breaches of environmental guidelines.
In last Thursday's report, Kenanga Research agrees with the assessment, saying that alumina prices "could retrace if Alunorte restarts production this year". It notes that Press Metal's FY2019 alumina needs are largely unhedged.
The research house also says the current weakness in aluminium prices is likely to be "temporary" and it sees prices recovering from just below US$1,900 per MT this month.
Kenanga Research has a "market perform" rating on Press Metal with a target price of RM4.20. Of the other research houses tracking the stock, three have "hold" ratings while two rated the stock a "buy", with target prices of RM3.77 to RM5.69 per share.
For Press Metal, a price normalisation would be a relief as recent increases saw the cost of alumina forming 20% to 21% of its smelting cost, compared with 16% to 18% previously.
It is worth noting that the local authorities in Para, Brazil, lifted the embargo on the Alunorte refinery on Jan 16, although full production has yet to commence, pending a Federal Court approval.
Should full-capacity production resume at Alunorte, the resulting increase in volume may reverse the shortfall situation and move into surplus territory and, theoretically, lower prices.
"The global alumina market closed last year with a deficit of 600,000 tonnes. This year, the company expects it to move to a surplus ... projected to be between 200,000 and one million tonnes, assuming ongoing third-party supply disruptions in the Atlantic region," said Alcoa Corp, the world's eighth largest aluminium producer, on Jan 16.
When asked for its outlook on the cost of alumina this year, Press Metal declined to give a projection, citing fast-changing variables at play.
"However, the way we look at it, the cost of alumina production in China will remain high as it imports most raw materials," says Press Metal.
Last October, Press Metal acquired a 50% stake in Japan Alumina Associates (Australia) Pty Ltd (JAA) for RM739 million. JAA has a 10% stake in Worsley Alumina in Australia, which is among the world's largest and lowest-cost alumina production operations.
Press Metal has said the acquisition, expected to be completed in the first quarter of this year, would allow it to partially secure long-term alumina supply and avoid supply volatility.
"The completion of the JAA acquisition by end-1QFY2019 should add a nine-month earnings contribution in FY2019, improving earnings by about 3% after considering financing costs," says Kenanga Research.
To recap, Press Metal is forecast to record a net profit of RM665.4 million on revenue of RM8.64 billion for the 2018 financial year ended Dec 31 (FY2018), according to the mean estimate from five research houses. For FY2019, net profit is tipped to rise to RM797.8 million on revenue of RM9 billion.
So far, the company has recorded RM473.6 million in net profit — up 4.6% year on year — as revenue grew 16.2% to RM6.94 billion in the nine-month period up to Sept 30, 2018.
Press Metal is expected to release its financial results for the fourth quarter ended Dec 31, 2018 (4QFY2018), in late February.
The company is the largest aluminium smelter in Southeast Asia with an annual capacity of 760,000 MT.
Cheap hydropower in Sarawak has allowed Press Metal's plant in Samalaju a production cost advantage over its global peers, analysts said previously.
While prospects of an aluminium price recovery may not be certain yet, a silver lining for investors is that Press Metal has hedged 40% of its aluminium sales volume for FY2019 at US$2,000 to US$2,100 per MT, a premium to the current market price, Kenanga Research says.


THE JEROME FARMERS MARKET CONTINUALLY SEARCHES FOR WAYS TO HELP OUR LOYAL CUSTOMERS AND GIVE THEM WHAT THEY WANT.
THIS WEEK, WE ARE REINTRODUCING THE 50 POUND BOXES OF RUSSETT POTATOES! OUR GROWERS ARE HARVESTING SOME OF THE TOP CROP IN THE NATION AND YOU WILL LOVE THESE. OUR TOMATOES HAVE OUTDONE THEMSELVES AND WE WILL CONTINUE TO BRING THESE BEAUTIES.
IT'S A GREAT TIME FOR FRUIT! WE WILL HAVE MORE PEACHES, PEARS, PLUMS, NECTARINES AND MELONS.
WE WISH YOU COULD SEE WHAT'S HAPPENING IN THE PUMPKIN PATCH...YOU'LL FIND OUT MORE ABOUT THAT NEXT WEEK.
3 MILES SOUTH OF JEROME ON HWY 93.
FACES WITH TREATS TO SHARE!


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Updated On: Feb 05, 2018
NYS AFL-CIO To Con Edison: You Picked the Wrong Fight
Statement by NYS AFL-CIO President Mario Cilento - Con Edison's actions early Sunday morning were nothing short of reprehensible. They displayed unbridled contempt, not only for their workers, but for their loyal customers. Instead of continuing to bargain in good faith with Utility Workers Local 1-2, Con Edison chose to fire their union workers, thus endangering the safety and well-being of millions of New Yorkers.
The Utility Workers had a choice of whether to continue bargaining in good faith, or to strike, and they chose to negotiate. Con Edison had the choice to continue bargaining in good faith or to lock out their workers. They chose a lock-out.
It's clear that Con Edison made this reckless choice, sacrificing the well-being of their customers and workers, for the sole purpose of attempting to intimidate and ultimately break the Utility Workers Union.
Well, on behalf of the 2.5 million workers of the New York State AFL-CIO, we have one very clear and simple message for Con Edison: You picked the wrong fight.
Click Here to Sign Our Pledge to Stand with the UWUA Local 1-2 Workers on Strike!
Join a Picket Line - Westchester - New York City
Our members are unified in this battle, a battle that started as a result of Con Edison's deeply misguided notion that they could intimidate Local 1-2, and by extension the labor movement in New York. It's just the opposite. The Utility Workers will have the resources of the New York State AFL-CIO and its brother and sister unions at their disposal for as long as necessary.
Not only has Con Edison put the safety and well-being of millions of New Yorkers at risk, they are also now on the verge of costing New York's Unemployment Insurance Trust Fund approximately $3.4 million a week, beginning next week. Because Con Edison locked out their workforce, those workers will be eligible to file for Unemployment Insurance benefits seven days after the lockout began. As a result, 8,500 workers will be eligible for up to $405 a week for at least the next 26 weeks. Con Edison has single-handedly added to the economic difficulties facing our state and placed an unnecessary strain on the UI Trust Fund hurting other employers throughout the state who contribute to the fund.
We urge Con Edison to put its customers and workers first and to immediately begin negotiating in good faith with Local 1-2. If not, they better know that the 2.5 million union members of this state are in this battle for the long haul.
Click Here to Sign Our Pledge to Stand with the UWUA Local 1-2 Workers on Strike
*http://www.crainsnewyork.com/article/20120702/LABOR_UNIONS/120709993