People buy from brands they know and trust. By creating a trustable website and delivering eye-catching marketing materials, your clients experience the value you offer. By creating material targeted to your ideal client, by speaking to them through your materials, you control the percieved value and can claim your desired price point.
Imagine walking into the Apple store to discover the store lined with cheap posters that say $1.00. Or, 10 for $10. After the initial excitement when you think that iPad you have been eying is now a mere $1.00, you discover that this tried and true brand is not actually offering its high-end Apple products you have come to know and love. Instead, you see plastic pay as you go phones, and throw away accessories cluttering the shop. There is stuff everywhere. You could throw an iPhone party with kitschy iPhone paraphernalia. As you trip over a package of inexpensively made in China iPhone charges carelessly left on the floor aisle next to plastic cases outdated speakers, you make your way through the store, in an attempt to remember what you actually came in to buy. Lost in the bombardment of stuff, eventually, you find yourself overwhelmed and leave disapointed by your experience, without buying a thing.
Now let's flip this scenario. Imagine, your kid is turning 4 and you need to stock up on some cheap party supplies. As you walk into the Dollar Store, you experience wide isles with minimal stock laid out beautifully on each table. You are greeted by one of the 25 staff members tending to the shop. They kindly ask you what you are looking for, once your desire is revealed, another staff member escorts you to the desired area and helps you select your birthday candles and paper plates for tomorrow party. You look at your options, beautiful and artistically laid in front of you. "Can you please tell me the price of the candles?" you ask. The very attentive and kind employee picks up a phone and enters in the product number you are referring to and responds with "that will be $21, and you can get supplemental insurance for an extra $12".
Hmmm. Not the experience you were expecting in either scenario. In both cases, I imagine you would have left feeling a bit cheated, wrongly sold on the quality of the products you were viewing. It's simply was not what you were expecting. So I ask you, to look at this in your own business. Where do you stand in the model of perceived value? What do your clients expect to experience when they are in your presence or using your products? Are you consistent with all your marketing efforts? If not, I encourage you to look at who you are marketing to and create a plan that appeals to that client avatar.
If you want to be an Apple store, you must have a clean, well laid out website with an easeful customer experience. The quality of both your website, marketing materials, messaging, and your images on your site, demonstrates to the viewer the quality of work you put out in the world. It speaks to your brand.
You need to demonstrate that you have the diligence and dedication to create the quality of work you promise. You demonstrate to your client the quality of you work via your website and marketing material. A $2000 website can look like a $500 site, or it can look like a $10,000 site. People make a judgment call on whether they like you or your brand in a split second. You have only that first moment. So, how are you going to capture their attention immediately?
Are you going to package yourself with the commitment Apple does it's products, or are you the Dollar Store? A site with professional images is akin to a product delivered in boutique packaging. It's the Apple store versus the Dollar Store.
I know I pay more if what I am buying comes in a beautiful box. The reason why am willing to pay more is this beautiful packaging tells me (hopefully) about the level of detail that goes into the product. Bottom line, if you want to sell a top dollar product or service, you need a top dollar website.
When I put the finishing touches on my business offerings, found my niche, updated my website, believed in what I was offering, and cut no corners, people saw the dedication and commitment to my work. They trust me to offer them the same level of professionalism and detail to attention. They are far more willing to make the investment. Perceived value is huge. If you are a boutique business then you must present yourself as boutique, and high end. It is the customers looking for exactly this type of experience that you will attract.
Have you ever noticed, you tend to buy things from brand and people you know, love and trust? Create your marketing materials with this in mind. From high-end personal branding photography to the beautifully designed website. It all comes together to create what we call your Personal Brand. How are you going to stand out in a busy marketplace?
Suzette Hibble, SHE Photography, Personal Branding Photography for Women!


Express Scripts is one of the largest Pharmacy Benefits Management companies in the US. At the start of the training initiative, Express Scripts was in the process of reaching out to all its members, requiring them to make a decision to either a) choose Home Delivery for their long-term prescription medications, or b) remain with their local pharmacy. Calls originated from and came into a 200-seat center in Missouri. At the start, calls had a very low conversion of 31% to the Home Delivery product. Express Scripts leadership was trying various ways to increase this number for more than a year. They felt it should be much higher, considering that Home Delivery offered a 90-day supply for a lower price. It removed the need to drive to a pharmacy, saving time, and Express Scripts used the most accurate medication filler (hi-speed bottle filler) in the US, greatly reducing the chance of an incorrect prescription being sent to a member.
CCTS created a new service/sales blended program called The Member Connection Workshop. This was a combined service-to-sales program from CCTS courses, Superior Service, Telephone Sales Mastery Inbound and Telephone Sales Mastery Outbound (although we did not call it a "sales" program).
Training's Big Idea: Dramatically improve connections with members on calls. Discuss members' opinions about their prescription-buying process and boldly suggest Home Delivery, citing its many values and world-class safety record.
The CCTS instructor team rolled out each course at the call center.
The Advisors responded extremely positively to the training. The center created its own "wild success" story. Over a six-month period, conversion soared from 31% to 70%. In addition, script count increased exponentially, all of which resulted in millions of dollars in revenue increases to the organization (and happier members). Two years later, conversion and script count increases had been maintained due to the floor management team's commitment to the Power Hour and other floor-coaching initiatives.


text:
package com.bfwg.rest;

import org.junit.Before;
import org.junit.Test;
import org.junit.runner.RunWith;
import org.springframework.beans.factory.annotation.Autowired;
import org.springframework.boot.test.context.SpringBootTest;
import org.springframework.security.test.context.support.WithAnonymousUser;
import org.springframework.security.test.context.support.WithMockUser;
import org.springframework.test.context.junit4.SpringRunner;
import org.springframework.test.web.servlet.MockMvc;
import org.springframework.test.web.servlet.setup.MockMvcBuilders;
import org.springframework.web.context.WebApplicationContext;

import static org.springframework.security.test.web.servlet.setup.SecurityMockMvcConfigurers.springSecurity;
import static org.springframework.test.web.servlet.request.MockMvcRequestBuilders.get;
import static org.springframework.test.web.servlet.result.MockMvcResultMatchers.status;

/**
 * Created by fanjin on 2017-09-01.
 */
@RunWith(SpringRunner.class)
@SpringBootTest
public class UserControllerTest {

    private MockMvc mvc;

    @Autowired
    private WebApplicationContext context;

    @Before
    public void setup() {
        mvc = MockMvcBuilders
                .webAppContextSetup(context)
                .apply(springSecurity())
                .build();
    }

    @Test
    @WithAnonymousUser
    public void shouldGetUnauthorizedWithoutRole() throws Exception {

        this.mvc.perform(get("/user"))
                .andExpect(status().isUnauthorized());
    }

    @Test
    @WithMockUser(roles = "USER")
    public void getPersonsSuccessfullyWithUserRole() throws Exception {
        this.mvc.perform(get("/api/whoami"))
                .andExpect(status().is2xxSuccessful());
    }

    @Test
    @WithAnonymousUser
    public void getPersonsFailWithAnonymousUser() throws Exception {
        this.mvc.perform(get("/api/whoami"))
                .andExpect(status().is4xxClientError());
    }

    @Test
    @WithMockUser(roles = "ADMIN")
    public void getAllUserSuccessWithAdminRole() throws Exception {
        this.mvc.perform(get("/api/user/all"))
                .andExpect(status().is2xxSuccessful());
    }

    @Test
    @WithMockUser(roles = "USER")
    public void getAllUserFailWithUserRole() throws Exception {
        this.mvc.perform(get("/api/user/all"))
                .andExpect(status().is4xxClientError());
    }
}

redpajama_set_name: RedPajamaGithub


text:
← IHBC's 2018 Belfast School opens: 'Our Shared heritage' – Join in, in person or via social media
Baroness Brown of Cambridge appointed as chair of the Carbon Trust →
Historic Photographer of the Year 2018 opens for entries
The second Historic Photographer of the Year Awards launched for entries on 12 June 2018 and is open to amateur and professional photographers around the world.
Creative Boom writes:
Following the huge success of its first year, the Awards celebrate the very best historic places and cultural sites across the globe, from the most famous national treasures to the more obscure hidden gems. They literally offer a window to the world like never before; to hardcore history enthusiasts or those who simply wish to capture wonderful imagery of incredible places from our past.
Judging all entries will be a panel of experts including broadcaster and historian Dan Snow of History Hit TV. He said: 'Exploring the history around us truly opens our eyes to the wonders that sit on our doorstep. Last year's awards were a testament to that experience, as the quality of entries was not only astounding but also highlighted a host of incredible historic places across the globe. And with this year's awards now even bigger and better, there's never been a more exciting opportunity to get out exploring to capture those inspirational places from the past.'
This year will see the introduction of several specialist categories focusing on crucial periods and regions of history, including an English History category, in partnership with Historic England, and HISTORY's Short Filmmaker of the Year.
Entries will be judged on originality, composition and technical proficiency alongside the story behind the submission and its historical impact. By taking part, photographers will get the chance to win a first prize of £1,000 and have their winning image showcased across the media. For full details and to enter visit www.triphistoric.com/photographer.

redpajama_set_name: RedPajamaCommonCrawl


Are you want to win a trip around the world? then enter Mars Wrigley Flavor Vote Sweepstakes at Flavorvote.mms.com page. To enter MMS Flavor Vote Sweepstakes, candidates needs to text the word "Vote" to 84444 or visit online entry page and follow the online directions to complete and submit his/her date of birth and vote for a New Flavor.
Eligibility: The MMS.com Sweepstakes is open to legal residents of the United States, District of Columbia and Puerto Rico, who are 18 years of age or older.
Duration: The M&M's Flavor Vote Sweepstakes begins on January 28, 2019 and ends at 11:59:59 p.m. ET on May 17, 2019.
(1) Grand Prize: Win A trip "around the world trip" with one (1) stop in each of the following countries: England, Thailand and Mexico including coach-class air transportation, five (5) nights accommodations, round trip ground transportation, $4,000 spending money and travel agent services.


The Security class initializes the Flask-Security extension.
datastore – An instance of a user datastore.
Initializes the Flask-Security extension for the specified application and datastore implentation.
register_blueprint – to register the Security blueprint or not.
It can be convenient to globally turn off authentication when unit testing. To enable this, if the application configuration variable LOGIN_DISABLED is set to True , this decorator will be ignored.
Per W3 guidelines for CORS preflight requests, HTTP OPTIONS requests are exempt from login checks.
The current user must have both the admin role and editor role in order to view the page.
args – The required roles.
The current user must have either the editor role or author role in order to view the page.
args – The possible roles.
Decorator that protects endpoints using Basic HTTP authentication. The username should be set to the user's email address.
Returns the user's authentication token.
Serialize user object as response payload.
Returns True if the user identifies with the specified role.
Activates a specified user. Returns True if a change was made.
Creates and returns a new role from the given parameters.
Creates and returns a new user from the given parameters.
Deactivates a specified user. Returns True if a change was made.
Returns a role matching the given name or creates it with any additionally provided parameters.
Returns a role matching the provided name.
Returns a user matching the provided parameters.
Returns a user matching the specified ID or email address.
Removes a role from a user.
Toggles a user's active status. Always returns True.
A SQLAlchemy datastore implementation for Flask-Security that assumes the use of the Flask-SQLAlchemy extension.
A MongoEngine datastore implementation for Flask-Security that assumes the use of the Flask-MongoEngine extension.
A PeeweeD datastore implementation for Flask-Security that assumes the use of the Flask-Peewee extension.
A Pony ORM datastore implementation for Flask-Security.
Code primarily from https://github.com/ET-CS but taken over after being abandoned.
If SECURITY_TRACKABLE is used, make sure you commit changes after this request (i.e. app.security.datastore.commit()).
This will also clean up the remember me cookie if it exists.
Returns a Base64 encoded HMAC+SHA512 of the password signed with the salt specified by SECURITY_PASSWORD_SALT.
Returns True if the password matches the supplied hash.
Returns True if the password is valid for the specified user.
Additionally, the hashed password in the database is updated if the hashing algorithm happens to have changed.
Encrypt the specified plaintext password.
It uses the configured encryption options.
Deprecated since version 2.0.2: Use hash_password() instead.
Hash the specified plaintext password.
It uses the configured hashing options.
Send an email via the Flask-Mail extension.
Get the status of a token.
See the documentation for the signals provided by the Flask-Login and Flask-Principal extensions. In addition to those signals, Flask-Security sends the following signals.
Sent when a user registers on the site. In addition to the app (which is the sender), it is passed user and confirm_token arguments.
Sent when a user is confirmed. In addition to the app (which is the sender), it is passed a user argument.
Sent when a user requests confirmation instructions. In addition to the app (which is the sender), it is passed a user argument.
Sent when passwordless login is used and user logs in. In addition to the app (which is the sender), it is passed user and login_token arguments.
Sent when a user completes a password reset. In addition to the app (which is the sender), it is passed a user argument.
Sent when a user completes a password change. In addition to the app (which is the sender), it is passed a user argument.
Sent when a user requests a password reset. In addition to the app (which is the sender), it is passed user and token arguments.


text:
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Health and bodies
Essay: Fiona Wrighton Christina Stead
For love and hunger
In the year that I first became ill, I recognised the physicality of Teresa's hunger, and I carried it with me for years, although the rest of For Love Alone did not stir me – I was nineteen, and probably too callow, too cold and self-obsessed to fully understand it. But in the last two years, I started hearing so many writers talk again about Christina Stead.
Jun. 2013 • Australian writers • Health and bodies
We acknowledge the traditional custodians of the lands on which we work, the Burramattagal people of the Darug nation, and pay our respects to elders past, present, and emerging. Sovereignty was never ceded, and the struggles for justice are ongoing. We acknowledge the traditional custodians of the lands this digital platform reaches.
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In the face of growing water stress and increasing concerns over the sustainability of water use, Tanzania has, in common with many other countries in Africa, focused largely on the development of more integrated catchment-wide approaches to water management. In the Great Ruaha River Basin, considerable effort has gone into increasing water productivity and the promotion of mechanisms for more efficient allocation of water resources. Over a period of five years, the RIPARWIN project investigated water management in the basin and evaluated the effectiveness of some of the mechanisms that have been introduced. The study findings are relevant to basins in developing countries where there is competition for water and irrigation is one of the main uses.


text:
About A.G. Gaston
Natalie Madeira Cofield
Founder, Walker's Legacy
An award-winning entrepreneur, philanthropist, political appointee, and economic activist, Natalie has provided some of the nation's most prominent CEOs of billion-dollar organizations, executives of global brands, senior advisors to the White House, mayors of leading national cities, and community activists and leaders with inspiration, insight, and advisement.
As a presidentially-appointed Assistant Administrator for the U.S. Small Business Administration, she advised on the deployment of $1.2 trillion in funding and was directly responsible for architecting programs that distributed $200 million in funding to ecosystems throughout the country during the greatest economic crisis in modern history.
As the former head of the Office of Women's Business Ownership at the U.S. Small Business Administration, she funded the largest expansion of the Women's Business Center network in the history of SBA, with a total of 146 centers located in every state in the US, the District of Columbia and Puerto Rico.
Natalie is the founder and former CEO of Walker's Legacy, the most prestigious digital platform to empower women through entrepreneurship, and its adjoined nonprofit arm, the Walker's Legacy Foundation, where she established a $25,000 funded scholarship for enterprising women at her alma mater, Howard University.
In 2019, Cofield was named the inaugural Entrepreneur-in-Residence for the District of Columbia leading Mayor Muriel Bowser's 202Creates Program providing entrepreneurship advice to creative economy businesses within the District of Columbia.
An honors tech graduate (where she was mentored by CIOs of two of America's leading Fortune 500 companies) Natalie leveraged her coding experience to build a career centered on empowering businesses, entrepreneurs, women and underrepresented communities.
Her work has been featured on and by Inc, Time, CNN, NYTimes, Fast Company, Forbes, Entrepreneur, BusinessInsider, Black Enterprise, Essence, and EBONY, among others.
She was named a Champion of Small Business by the Association of Enterprising Opportunity, was selected among 137 cover-story business leaders and entrepreneurs from across the nation for her response to COVID-19 where she graced Entrepreneur Magazine's July/August 2020 edition cover. She has also been named as one of the 100 Most Powerful Washingtonians by the Washington Business Journal.
An avid traveler, Cofield has visited more than 46 countries and counting.
Empowering African Americans to excel in entrepreneurship and business ownership
A.G. Gaston Business Institute
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