For years we have been experimenting with a mix of many online tools for collaboration, project management, task management, timesheet, reports etc. Get Things Done really transformed our lives with one simple elegant tool. For a creative design studio like Studio ABD, Get Things Done helped us manage our fluid design workflow with intuitive experience and focus, all in one place.
Get Things Done came to Pepper Square with a vision to accelerate human productivity by creating a software product that is Simple, Honest and Effective, and will make people's work and life easy.
Get Things Done partnered with Pepper Square for the ground up software product development for web, iOS and Android.
The team had to adapt to the blitzscaling approach recommended by the Get Things Done team where Speed is prioritized over efficiency.
Aggressive timelines due to demand from prospects.
Design and engineer a simple UI to achieve the vision by bringing all complex productivity features under one roof.
Build a one-stop solution for collaboration and project management.
Research, strategy, UX & UI design and development for web, iOS and Android app.
Creating the UX & UI from ground up since there was no existing framework or guideline.
Designing interfaces and defining interactions required deep understanding of the target user behavior, frustrations and expectations.
Faster iteration to translate the vision into engaging interface.
With already a vast number of productivity and collaboration tools in the market we aimed at making the Get Things Done UI as simple and unique as possible.
The team ideated on building a scalable architecture that will help Get Things Done evolve not only as a productivity tool but also as a platform where the world can integrate custom solutions.
Introducing automation and customizable workflows in the UI, where the product is driven on the concept of "Time is of Essence" and there is complete transparency in management.
Simple access control with UI widgets, Workload and Dashboard for managers and members.
Designed and developed Get Things Done WordPress website to showcase brand vision and communicate how it will Accelerate Human Productivity.
Round the clock support for the Get Things Done beta launch at TechCrunch Disrupt 2018 in SFO.
Designed promotional collaterals and managed social media to help drive traffic and app registrations during the event.
TC Disrupt 2018 in SFO was a huge success with about 250 app registrations in a span of 3 days.
Close to 1000 users registered for the beta invite after the product went live with very minimal marketing.
Incubated Get Things Done and helped them blitzscale the product to beta launch in a span of 5 months.
Simple and clean UI is being loved and appreciated by customers and prospects across the globe.


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