This is "Psychological Factors That Affect People's Buying Behavior", section 3.4 from the book Marketing Principles (v. 1.0). For details on it (including licensing), click here.
Explain how Maslow's hierarchy of needs works.
Outline the additional psychological factors that affect people's buying behavior.
MotivationThe inward drive people have to get what they need. is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an American psychologist, developed the hierarchy of needs shown in Figure 3.8 "Maslow's Hierarchy of Needs".
People's needs can be recurring, such as the physiological need for hunger. You eat breakfast and are hungry at lunchtime and then again in the evening. Other needs tend to be enduring, such as the need for shelter, clothing, and safety. Still other needs arise at different points in time in a person's life. For example, during grade school and high school, your social needs probably rose to the forefront. You wanted to have friends and get a date. Perhaps this prompted you to buy certain types of clothing or electronic devices. After high school, you began thinking about how people would view you in your "station" in life, so you decided to pay for college and get a professional degree, thereby fulfilling your need for esteem. If you're lucky, at some point you will realize Maslow's state of self-actualization: You will believe you have become the person in life that you feel you were meant to be.
Marketing professionals understand Maslow's hierarchy. Take the need for people to feel secure and safe. Following the economic crisis that began in 2008, the sales of new automobiles dropped sharply virtually everywhere around the world—except the sales of Hyundai vehicles. Hyundai ran an ad campaign that assured car buyers they could return their vehicles if they couldn't make the payments on them without damaging their credit. Other carmakers began offering similar programs after they saw how successful Hyundai had been.
Likewise, banks began offering "worry-free" mortgages to ease the minds of would-be homebuyers. For a fee of about $500, First Mortgage Corp., a Texas-based bank, offered to make a homeowner's mortgage payment for six months if he or she got laid off.Andrea Jares, "New Programs Are Taking Worries from Home Buying," Fort Worth Star-Telegram, March 7, 2010, 1C–2C.
PerceptionHow people interpret the world around them. is how you interpret the world around you and make sense of it in your brain. You do so via stimuli that affect your different senses—sight, hearing, touch, smell, and taste. How you combine these senses also makes a difference. For example, in one study, consumers were blindfolded and asked to drink a new brand of clear beer. Most of them said the product tasted like regular beer. However, when the blindfolds came off and they drank the beer, many of them described it as "watery" tasting.Laura Ries, In the Boardroom: Why Left-Brained Management and Right-Brain Marketing Don't See Eye-to-Eye (New York: HarperCollins, 2009).
Using different types of stimuli, marketing professionals try to make you more perceptive to their products whether you need them or not. It's not an easy job. Consumers today are bombarded with all types of marketing from every angle—television, radio, magazines, the Internet, and even bathroom walls. It's been estimated that the average consumer is exposed to about three thousand advertisements per day.Kalle Lasn, Culture Jam: The Uncooling of America (New York: William Morrow & Company, 1999). Consumers are also multitasking more today than in the past. They are surfing the Internet, watching television, and checking their cell phones for text messages simultaneously. All day, every day, we are receiving information. Some, but not all, of it makes it into our brains.
Have you ever read or thought about something and then started noticing ads and information about it popping up everywhere? That's because your perception of it had become heightened. Many people are more perceptive to advertisements for products they need. Selective perceptionThe process whereby a person filters information based on how relevant it is to them. is the process of filtering out information based on how relevant it is to you. It's been described as a "suit of armor" that helps you filter out information you don't need. At other times, people forget information, even if it's quite relevant to them, which is called selective retentionThe process whereby a person retains information based on how well it matches their values and beliefs.. Usually the information contradicts the person's belief. A longtime chain smoker who forgets much of the information communicated during an antismoking commercial is an example.
To be sure their advertising messages get through to you, companies use repetition. How tired of iPhone commercials were you before they tapered off the tube? How often do you see the same commercial aired during a single television show?
Check out this parody on Apple's iPhone commercial.
Using surprising stimuli is also a technique. Sometimes this is called shock advertisingAdvertising designed to startle people so as to get their attention.. The clothing makers Benetton and Calvin Klein are probably best known for their shocking advertising. Calvin Klein sparked an uproar when it featured scantily clad prepubescent teens in its ads. There's evidence that shock advertising actually works, though. One study found that shocking content increased attention, benefited memory, and positively influenced behavior among a group of university students.Darren W. Dahl, Kristina D. Frankenberger, and Rajesh V. Manchanda, "Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students," Journal of Advertising Research 43, no. 3 (2003): 268–80.
Subliminal advertisingAdvertising that is not apparent to consumers but is thought to be perceived subconsciously by them. is the opposite of shock advertising. It involves exposing consumers to marketing stimuli—photos, ads, message, and so forth—by stealthily embedding them in movies, ads, and other media. For example, the words Drink Coca-Cola might be flashed for a millisecond on a movie screen. Consumers were thought to perceive the information subconsciously, and it would make them buy products. Keep in mind that today it's common to see brands such as Coke being consumed in movies and television programs, but there's nothing subliminal about it. Coke and other companies often pay to have their products in the shows.
The general public became aware of subliminal advertising in the 1960s. Many people considered the practice to be subversive, and in 1974, the Federal Communications Commission condemned it. Its effectiveness is somewhat sketchy, in any case. It didn't help that much of the original research on it, conducted in the 1950s by a market researcher who was trying to drum up business for his market research firm, was fabricated.Cynthia Crossen, "For a Time in the '50s, A Huckster Fanned Fears of Ad 'Hypnosis,'" Wall Street Journal, November 5, 2007, eastern edition, B1.
People are still fascinated by subliminal advertising, however. To create "buzz" about the television show The Mole in 2008, ABC began hyping it by airing short commercials composed of just a few frames. If you blinked, you missed it. Some television stations actually called ABC to figure out what was going on. One-second ads were later rolled out to movie theaters.Josef Adalian, "ABC Hopes 'Mole' Isn't Just a Blip," Television Week, June 2, 2008, 3.
Even if your marketing effort reaches consumers and they retain it, different consumers can perceive it differently. Show two people the same product and you'll get two different perceptions of it. One man sees Pledge, an outstanding furniture polish, while another sees a can of spray no different from any other furniture polish. One woman sees a luxurious Gucci purse, and the other sees an overpriced bag to hold keys and makeup.James Chartrand, "Why Targeting Selective Perception Captures Immediate Attention," http://www.copyblogger.com/selective-perception (accessed October 14, 2009). A couple of frames about The Mole might make you want to see the television show. However, your friend might see the ad, find it stupid, and never tune in to watch the show.
LearningThe process by which consumers change their behavior after they gain information or experience with a product. refers to the process by which consumers change their behavior after they gain information or experience a product. It's the reason you don't buy a crummy product twice. Learning doesn't just affect what you buy, however. It affects how you shop. People with limited experience about a product or brand generally seek out more information about it than people who have used it before.
Companies try to get consumers to learn about their products in different ways. Car dealerships offer test drives. Pharmaceutical reps leave behind lots of free items at doctor's offices with medication names and logos written all over them—pens, coffee cups, magnets, and so on. Free samples of products that come in the mail or are delivered with newspapers are another example. To promote its new line of coffees, McDonald's offered customers free samples to try.
Another kind of learning is operant conditioningA type of behavior that's repeated when it's rewarded., which is what occurs when researchers are able to get a mouse to run through a maze for a piece cheese or a dog to salivate just by ringing a bell. Companies engage in operant conditioning by rewarding consumers, too. The prizes that come in Cracker Jacks and with McDonald's Happy Meals are examples. The rewards cause consumers to want to repeat their purchasing behaviors. Other rewards include free tans offered with gym memberships, punch cards that give you a free Subway sandwich after a certain number of purchases, and free car washes when you fill up your car with a tank of gas.
Attitudes"Mental positions" or emotional feelings people have about products, services, companies, ideas, issues, or institutions. are "mental positions" or emotional feelings people have about products, services, companies, ideas, issues, or institutions."Dictionary of Marketing Terms," http://www.allbusiness.com/glossaries/marketing/4941810-1.html (accessed October 14, 2009). Attitudes tend to be enduring, and because they are based on people's values and beliefs, they are hard to change. That doesn't stop sellers from trying, though. They want people to have positive rather than negative feelings about their offerings. A few years ago, KFC began running ads to the effect that fried chicken was healthy—until the U.S. Federal Trade Commission told the company to stop. Wendy's slogan to the effect that its products are "way better than fast food" is another example. Fast food has a negative connotation, so Wendy's is trying to get consumers to think about its offerings as being better.
A good example of a shift in the attitudes of consumers relates to banks. The taxpayer-paid government bailouts of big banks that began in 2008 provoked the wrath of Americans, creating an opportunity for small banks not involved in the credit derivates and subprime mortgage mess. The Worthington National Bank, a small bank in Fort Worth, Texas, ran billboards reading: "Did Your Bank Take a Bailout? We didn't." Another read: "Just Say NO to Bailout Banks. Bank Responsibly!" The Worthington Bank received tens of millions in new deposits soon after running these campaigns.Joe Mantone, "Banking on TARP Stigma," SNLi, March 16, 2009, http://www.snl.com/Interactivex/article.aspx?CdId=A-9218440-12642 (accessed October 14, 2009).
Worthington National, a small Texas bank, capitalized on people's bad attitudes toward big banks that accepted bailouts from the government in 2008–2009. After running billboards with this message, the bank received millions of dollars in new deposits.
Psychologist Abraham Maslow theorized that people have to fulfill their basic needs—like the need for food, water, and sleep—before they can begin fulfilling higher-level needs. Perception is how you interpret the world around you and make sense of it in your brain. To be sure their advertising messages get through to you, companies often resort to repetition. Shocking advertising and subliminal advertising are two other methods. Learning is the process by which consumers change their behavior after they gain information about or experience with a product. Consumers' attitudes are the "mental positions" people take based on their values and beliefs. Attitudes tend to be enduring and are often difficult for companies to change.
How does Maslow's Hierarchy of Needs help marketing professionals?
How does the process of perception work and how can companies use it to their advantage in their marketing?
What types of learning do companies try to get consumers to engage in?


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Deborah Amos
@deborahamos
"I've been thinking about the reporters on the ground. That was as risky a situation as I've ever seen." One might think that NPR's Deborah Amos was commenting on a conflict in Syria, Iraq, or another of the war-torn locales she's covered over the years. In fact, she was reflecting on the recent protests in Charlottesville, VA. "To see an event like that in our own country gave me pause," she said. Amos is an international correspondent for NPR and a 2017 Courage in Journalism Award winner for the International Women's Media Foundation. Media are a hot topic in the U.S., and Amos brings uncommon perspective to the dialogue. She has covered the Middle East for three decades; her reports can be heard on NPR's Morning Edition, All Things Considered, and Weekend Edition. During her first tenure at the network in the late eighties and early nineties, she was NPR's London Bureau Chief and foreign correspondent based in Amman, Jordan. She has covered ISIS, Iraqi and Syrian refugees, Turkey's role in the Middle East, and more. She reported on the Arab Spring uprising from Cairo, Beirut, Amman and Damascus, filing stories alongside local citizens in an all-hands-on-deck effort to bring the fast-moving story to audiences around the world. The hardest part of her early work as foreign correspondent, Amos said, was the learning curve — figuring out how to get the story while saying safe. "At the time, there was no hostile environment training and no flak jackets — the same journalists would just show up," she said. Amos joined journalists from Turkey, Sweden and elsewhere who set aside their competitive instincts and worked in informal teams in order to avoid harm. It wasn't until 1991 that she began to see more gender balance among correspondents in the Middle East. Outlets began sending women reporters to the region because, as Amos put it, "We can talk to both sides." 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While many news organizations have closed their foreign bureaus in recent years, she has felt fortunate to work for an organization that still sends correspondents into the field. "No one gives you a test for courage when you start out," Amos said. Her approach was to look for people who were doing things that she could see herself doing — the person organizing other refugees, Serbian women who were struggling — and tell their stories. She eventually moved away from the front line. As she put it, "The real stories are always further back." Follow on Twitter: @deborahamos

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A Fabulous Feast
Find Australia on the map.
Challenge the children (and their parents) to find a way to engage in community service through the church. If your church does not engage in community outreach, consider starting a program in consultation with the pastor and church board. The mother who oversees the monthly meals at Tia's church told Adventist Mission, "We had been looking for a couple years at how we could be Jesus' hands and feet in the community, and we thought, "Why don't we do this?"
This mission story illustrates the following objectives of the Seventh-day Adventist Church's "I Will Go" strategic plan: Spiritual Growth Objective No. 5, "To disciple individuals and families into spirit-filled lives"; Spiritual Growth Objective No. 6, "To increase accession, retention, reclamation, and participation of children, youth, and young adults"; and Spiritual Growth Objective No. 7, "To help youth and young adults place God first and exemplify a biblical worldview." IWillGo2020.org.
In 1885, the first missionaries arrived to Australia, all from the United States, and they were Stephen N. Haskell, John O. Corliss and family, Mendel C. Israel and family, a printer named Henry Scott, and William Arnold. The first Seventh-day Adventist church in Australia was organized with 28 members during the first evangelistic series of meetings, which concluded on January 10, 1886, at North Fitzroy, an inner-city suburb of Melbourne. Today, Australia has 434 churches and 112 companies. With 63,277 church members, that's one member for every 402 people in the country.
ia is 13 years old and lives in Australia.
One day, the mother of one of Tia's school friends asked if she would like to help prepare a special meal for needy people.
Tia thought to herself, "Why not?"
So, Tia and two friends, 14-year-old Eleora and 10-year-old Bella, showed up at a Seventh-day Adventist church after school.
Tia was very busy. First, she helped place tablecloths and decorations on the tables. Then she went to the church kitchen, where she chopped a whole bunch of lettuce, cucumbers, and cherry tomatoes to make a super-big salad. Then she helped bake peach cobbler for dessert.
Tia and her two friends worked hard for an hour and a half. They chatted merrily as they worked. It was fun! Then people began to arrive to eat at 5:30 p.m.
Tia said hello to people as they entered the dining hall.
"Hi," Tia said to an old woman walking with a walker.
"Hello, dear," the old woman replied.
"Hi," Tia said to an old man walking with a cane.
"Hello, young lady," the old man replied.
Tia didn't say anything more. She wanted to talk with the people, but she was shy and didn't know what else to say.
"Hi," Tia said to a mother with a little girl.
"Hi," Tia said to the little girl, who looked even more shy than her.
Soon the dining hall was filled with more than 100 hungry people.
Tia watched as people started to eat her salad of lettuce, cucumbers, and cherry tomatoes. She watched as some tasted the dessert of peach cobbler. She worried that there were so many people in the dining hall that there might not be enough salad and peach cobbler for everyone. But there was enough for everyone. There was even enough for her!
"Would you like to eat?" one of the adult volunteers asked her.
Tia and her friends happily ate salad and peach cobbler in the yard outside the church building. They didn't sit at a table inside because they wanted to make sure that there was enough room for all the other people to eat comfortably.
Tia felt good. It was fun to set the tables. It was fun to help prepare the food. It was fun to say "hi" to the people at the meal. It was fun to eat. But most of all it was fun to help other people.
After that first meal, Tia started to volunteer to help prepare special meals for needy people every month. She said every girl and boy should consider volunteering to help needy people.
"It's really fun and, if you are allowed to and able to, it is really fun and interesting and fun to do," she said. "I think Jesus wants us to invite people in and serve them because He was always interacting with people."
Thank you for your mission offering that helps spread the love of Jesus.


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Elizabeth Kealy-Morris, PhD
Publications & Papers
a strange field
Stephen Clarke [photography]
Elizabeth Kealy-Morris [graphic design & bookmaking]
a walk of twenty steps
(2014-16)
Leaving (a work in progress)
(2012)
Sailm
a strange field, 2016
In 2004 the artist Stephen Clarke visited the Burren on the west coast of Ireland on a field trip to the Burren College of Art. The trip, organised by Professor David Ferry, was a part of his Masters degree course in Fine Art Printmaking at Winchester School of Art. The Burren is known for its unusual mix of arctic, Mediterranean and alpine plants, as well as rare insects and animals. One evening, as the light was dimming, Clarke came across a caravan park. The unpopulated site seemed out of place in this area noted for natural beauty. The modern caravans became imbued with the same sense of mystery that characterise the ancient stones of surrounding prehistoric sites.
Ten of these photographs have been printed into a concertina artist book titled a strange field. Taking its name from a site marked on the map made by the cartographer and writer Tim Robinson of the area in 1977, this book is a collaboration between Stephen Clarke and the artist bookmaker Elizabeth Kealy-Morris. An edition of ten, a strange field is the inaugural publication of the University of Chester's Sequential Press. The book is printed on Seawhite 140gsm cartridge stock and covered with Ratchford Ltd. Windsor 'Corfe' bookcloth. The bellyband is printed on Rossler Paperado, 'Taupe', 160gsm. All type is Avenir Book, ranging from 8pt to 12pt.
Stephen Clarke is an independent artist, writer and lecturer based in the North West of England. His writing and practice encompass collage and photography. He has published several photobooks with the independent publisher Café Royal Books: http://www.caferoyalbooks.com/
Stephen890@aol.com


Hi! I'm Jasleen Sandhu. I've been a receptionist at American Pet Hospital for the last 5 years.
Jasleen is a receptionist here and has been working here for the last 5 years. She is Dr. Sandhu's daughter. Though being the boss's daughter has it's perks, she says she never feels any different from her co-workers, and never thinks she has any authority over them. What she likes best about working here is dealing with customers and she get's to learn a lot here for future reference. She's always been passionate about working with animals and has had just about every kind of animal you can think of, besides reptiles. Her favorite is the cat. At home she has two dogs and one cat.
She is currently going to school for psychology and finishing her bachelors, wanting to get a doctorate in the field. Her career goal is to work in forensics or clinical psychology. Outside of work, she enjoys watching horror movies and reading. When she's not at home, she's here at the clinic studying.


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1. Be SURE to download and install the latest demo software program otherwise the activation keys will not work.
2. Start the program, Log into ANY Terminal ID and then go to Help, Activate and Register Now.
3. Write down the Your Computer ID and Version Number listed at the top in black with a yellow background.
4. Visit our Web Site http://www.PlexisPOS.com and click "Contact Us" on the top Menu Bar, then choose "Activate Your Software".
5. Fill out the Activation form and we will return your Activation Key to you during our normal business hours. DO NOT provide a Computer ID from your TEST computer, OFFICE computer or any OTHER computer than the machine to be used in your production environment.
6. Be CAREFUL when entering the email address, mis-typing the address will prevent you from obtaining your activation key.
7. Check your email spam folder if you do not have your activation key within a few hours or re-submit your request using a DIFFERENT email address.
ALL information MUST be provided. If you omit ANY information we will not be able to Activate or Register your software and this will delay your use of the un-restricted version. During normal business hours you should receive the activation key within a few hours, please be patient. Responses are sent during our regular business hours, please be aware of your time zone when making Activation requests. Requests outside normal business hours responses will be provided on the next business day.
A. Activations are to be completed on your business computer.
B. The Activation codes we provide will NOT work on any other computer.
C. You do NOT need an Internet connection to your production computer.
D. No refunds on software after you are given the activation key.


text:
Database security best practices for 2021: A guide
Today's data-driven organizations must secure data no matter where it resides — whether on-premises or in the cloud. In the absence of adequate protection, data is at risk, both from external threats and from internal attacks. Without adequate security, data can be breached, which is not only embarrassing but also a costly endeavor for the organization.
In a 2021 annual "Cost of a Data Breach" report from IBM, data breach costs rose from USD 3.86 million to USD 4.24 million, the highest average total cost during the report's 17-year existence. Additionally, data breaches can result in business disruptions, recovering costs, intellectual property loss, and heavy fines from authorities, which can significantly impact an organization. Due to this, many organizations have positioned data security as a top organizational priority, urging IT teams to set up and enforce comprehensive database security programs.
This guide is designed to help IT teams better understand the key components of database and security architecture, types of threats and challenges, and lastly, best practices for reducing unauthorized access and other security threats.
What is database security?
Database security consists of the tools, architecture, and business processes that maintain the confidentiality, integrity, and availability of data in a database. These security controls extend to cover several key areas of the database environment including:
The database management system (DBMS)
The applications surrounding the database
The physical server running the database and underlying operating system
The network infrastructure used to interconnect the servers
Any person with access to the database
Since database security has a vast surface area, it often requires putting together several layers of security. Incorporating layers of security across all these key areas brings more transparency and accountability to your data security operations.
Typically a security approach that is similar to the AAA model, which was originally developed for network and computer security can be used :
Authentication: to verify the user is who he or she claims to be
Authorization: to verify the user is allowed access
Auditing: to record all database activity, including the username and the time in the log files
Encryption: to encrypt database connections and data stored at rest in the database, including data backups.
Implementing database security is not always a straightforward task. As with all security strategies, balancing security and usability becomes inherently complex. When it comes to database security, maintaining a balance between database size and dependencies can be explained using Anderson's Rule, a computer science rule that states the larger and more accessible the database is, the less secure it will be. This means that the more secure a database, the less accessible its data is to users and applications — this can have a negative impact on customer experience and application performance. For security teams and database administrators, it is important to strike the right balance between security and accessibility in the light of a better user experience.
Common threats and security challenges affecting a database
In large part, database security is typically reactive since data security standards are not enforced when a database is created. This is because, in most cases, a user experience-oriented approach is taken when these databases are deployed, and the testing primarily focuses on functionality. If security controls are not configured right from the very beginning or as part of the testing process, it can be harder to bolt them on later and get them right. In the absence of these built-in security controls and secure defaults, there are likely to be security issues due to misconfigurations, software flaws, or logistical challenges associated with scaling.
Human risks
Human risks not only include protecting data assets from unauthorized external actors due to weakly configured policies, but also internal threats such as a rogue employee who is within the organization.
The shift towards a global remote workforce has made it more challenging to spot insider threats. As more and more apps and employees interact with data outside of the traditional data center parameters, it is becoming increasingly difficult to exactly pinpoint unauthorized access. Remote users, in recent times, have used a plethora of non-traditional shadow IT tools to compensate for the lack of in-person capabilities and enhance their efficiency. As a result, organizations have to implement stronger processes around access in order to minimize the risk of data leaks.
As it relates to securing data, another key challenge is ensuring employees and other authorized users are using strong credentials. Despite security awareness training, IT teams often find this difficult to achieve.
Software exploits
Organizations must also protect databases from software exploits due to both the volume and complexity of database attacks and the ease with which malicious actors can attack databases at an enormous scale with minimal risk. Some of the key threats targeting databases include:
SQL/NoSQL injection - the insertion of arbitrary code into database queries, often performed against web-facing databases. It is possible to mitigate these types of attacks by adhering to strict coding standards and conducting regular vulnerability testing. SQL injection attacks can also be mitigated by installing web application firewalls that protect databases from malicious queries.
Denial of service attacks (DoS/DDoS) – These targeted attacks are caused when an attacker hits the database server with more requests than it can handle, causing it to crash. It is critical to have a strong incident response plan and a strong network security posture consisting of intrusion prevention, threat management, load balancing, and other defense-in-depth techniques to prevent these attacks.
Malware - Malicious software written to cause damage or exploit vulnerabilities targeting a database endpoint. Such exploits can take advantage of unpatched software or ransomware that encrypts any network asset, including databases. You can reduce the risk of malware by updating anti-malware tools regularly and limiting users to only those files and folders that they require access to. By implementing principles of "least privilege" you can prevent malware from spreading across your network.
Buffer overflow - In this type of attack, attackers attempt to write too much data to a fixed-length block of data that can't handle it. Despite being well known by application coders, they are often exploited by attackers due to the sheer number of legacy unpatched applications and devices. To reduce the risk of such attacks, businesses should ensure that their websites, applications, and databases are scanned for open vulnerabilities and patched.
Logistical challenges
The increasing size and complexity of infrastructure contribute significantly to the difficulty of ensuring that the proper security controls are in place. Growing volumes and distributed architectures can make managing databases difficult, time-consuming, and expensive. The organization should also make sure the databases and infrastructure are designed in a way that meets key regulatory and compliance requirements and the processes can quickly evolve to address new requirements.
As with many areas of security, organizations struggle with ensuring the right skill sets are available internally to meet the wide range of security and database-specific requirements. The organization must ensure that security controls are integrated proactively into processes, that they are maintained, and that they are routinely tested to ensure they conform to cybersecurity benchmarks.
Database security best practices
In order to mitigate the risk of unauthorized access of data or accidental leak due to insider threats or improper configuration of database security policies, it is important to ensure that key security controls are applied to start with the physical security of the database server. You might want to consider some of these key best practices:
Separate out application servers and database servers To minimize the risk of unauthorized users accessing applications, make sure databases are physically located on a separate instance from applications and web servers. As a result, stronger hardening rules can be applied to the database instance which contains critical data.
Deploy firewalls and database activity monitors (DAM) It is best to use both web application firewalls and database firewalls to deny all traffic by default, except for explicitly allowed application and web server connections that require access to the database and data. Furthermore, database activity must be monitored to ensure that nothing unusual is happening.
Provision database user accounts with only needed privileges By using the least-privilege methodology, the practical minimum number of users should have access to the database, and their rights should be restricted to the minimum possible levels.
Patch and update your database software and operating system Patch the product's database software and operating system to minimize zero-day exploits and upgrade the product to leverage the latest security features.
Test and verify database security and remediation processes Perform regular penetration testing and vulnerability scanning to ensure your security controls are effective. Perform fire drills in your environment to ensure that analysts are able to identify unusual activity and conduct investigations.
Strongly encrypt your data and backups Strong encryption should be used to protect both data at rest and data in transit. It is equally important to encrypt backups. Your organization should keep the decryption keys separate from encrypted backups.
Keep your data safe, secure, and protected in the cloud
Securing databases is a hard problem, and using a managed cloud service is one strategy to outsource the "grunt work" of database security to a skilled, enterprise-level provider. When choosing your cloud provider, keep these things in mind:
The cloud database provider should regularly run third-party penetration tests and vulnerability scans across its infrastructure.
The cloud database provider must meet stringent compliance requirements such as SOC2 and others
The cloud database provider must prioritize reports of suspected vulnerabilities from users and the security community at large.
The cloud database provider must provide features like Attribute-Based Access Control (ABAC) to maintain strict access control
Most importantly, the cloud database provider must offer a secure service and be developer friendly
If you're looking for a cloud database provider, Fauna meets all of these criteria. Fauna is a flexible, developer-friendly, transactional database delivered as a secure and scalable cloud API with native GraphQL. Read more to learn why you should trust your data with Fauna.
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While in the Lake Tahoe area, you can take a variety of tours that offer a wide range of sights and landmarks, as well as showing you the natural beauty of the area. Browse the listings below to find the perfect City Tour to fit your vacation in Lake Tahoe, and be sure to bring your camera on your visit!
On this scenic bus tour you will see Emerald Bay, Truckee River Bridge, Squaw Valley, and stop at BoatWorks Mall in Tahoe City for lunch and shopping before you visit Sand Harbor Beach the last stop before returning home.


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Commemoration of Sumgait and Baku Massacre
Sunday, Feb 26 Religion Armenian Genocide Other
Please join St. Gregory Mission Parish of Brooklyn and ANC of NY for commemoration of Sumgait/Baku massacres on Sunday, February 26. Armenian community of USA will never forget hundreds of massacred civilians in Sumgait, Kirovabad, Maragha and Baku in Azerbaijan. Please join us for Commemorating the fallen victims.
Armenian Genocide memoirs in Italy
Tuesday, Feb 28 Arts and Culture Armenian Genocide
Public lecture on "Diaspora memoirs: The Case of Armenians in Italy" by Dr. Sona Haroutyunian, professor of Armenian language and literature at Ca'Foscari University of Venice, Italy.
Film premiere of They Shall Not Perish: The Story of Near East Relief
Saturday, Apr 8 Arts and Culture Armenian Genocide
This much-anticipated documentary, produced by Shant Mardirossian and award-winning director George Billard, details the unprecedented humanitarian efforts of thousands of Americans who saved a generation of orphans and refugees after the collapse of the Ottoman Empire during and after World War I. Both screenings will be followed by a Q&A with our filmmakers and historians Peter Balakian, Susan Harper, and Taner Akçam.
An evening with Lara Setrakian
Tuesday, Apr 11 Armenian Genocide
Hovnanian School and AIWA NJ present Lara Setrakian, the award winning journalist, content strategist, and entrepreneur in a special presentation "Healing from the Armenian Genocide."
Staged reading of the play "DAYBREAK"
Friday, Apr 21 Arts and Culture Armenian Genocide
DAYBREAK is a new play that highlights Armenian-American history, an emotionally powerful story that transforms darkness to light and hope for the future. Set in three different time periods, the play is inspired by the true stories of two women friends who are both survivors of the Armenian genocide. Fusing dream, memory, storytelling, music, and dance, the play carries the story of these women into the 21st century future, and celebrates the endurance of the human spirit.
Remembering the Armenian Genocide
Sunday, Apr 23 Armenian Genocide
Every Armenian in the greater New York region needs to be a part of the annual commemoration of the Armenian Genocide in New York City. Free bus and transportation to and from Time Square will be provided.
Armenian Genocide Commemoration at Sts. Vartanantz Armenian Apostolic Church
Monday, Apr 24 Armenian Genocide
Special Guest Speakers H.E. Ambassador Zohrab Mnatsakanyan Permanent Representative of Armenia to the U.N and Former Ambassador to Republic of Armenia.
They Shall Not Perish - Documentary Film Screening
Wednesday, Apr 26 Armenian Genocide
'They Shall Not Perish: The Story of Near East Relief' - The Heroic American Response to the Refugee Crisis During the Armenian Genocide. The film details the unprecedented humanitarian efforts of thousands of Americans who saved a generation of orphans and refugees after the collapse of the Ottoman Empire during and after World War I. Executive Producer, Shant Mardirossian will be present to conduct an engaging Q&A.
Spring Concert of Armenian Composers
Concert featuring Award Winning Hayarpi Grigoryan Dayian, from Yerevan, Armenia.
"Forced into Genocide" - A Book Presentation by Adrienne G. Alexanian at AGBU
Wednesday, May 10 Arts and Culture Armenian Genocide
"Forced into Genocide" is the riveting memoir of Yervant Edward Alexanian: an eye-witness to the massacre and dislocation of his family and countrymen in Ottoman Turkey during World War I.
120th Anniversary Banquet Luncheon of Armenian Evangelical Church of New York
Saturday, Jun 10 Arts and Culture Religion Armenian Genocide
Celebrate with us and support the FIRST ARMENIAN CHURCH established in New York City. Enjoy award-winning food, a talk by the esteemed Donald Wilson Bush, and songs by the inspirational a cappella trio Zulal. Join us at our 120th Anniversary Banquet Luncheon and help the Armenian Evangelical Church of New York, once a haven for Armenian genocide survivors, continue to be a place where disciples of Jesus Christ are made in New York City.
"Forced into Genocide" A Book Presentation by Adrienne G. Alexanian
Thursday, Nov 2 Arts and Culture Armenian Genocide
Incredibly, Alexanian experienced the Armenian Genocide as a conscript in the Turkish army. His memoir is a one-of-a-kind insider's acount documenting the Genoside's astonishing cruelty - but also its rare, unexpected acts of humanity. no comparable account exists in the literature of the Armenian Genocide. This edition, tranlated froom Aexanisn's hand-written cronicle, includes rare documents and photos that the author preserved.
Nuné Melik: Hidden Treasure Album Launch Recital/Party: Music from Armenia
Friday, Dec 1 Arts and Culture Religion Armenian Genocide Other
Gotham Arts is delighted to present an album launch party and recital by violinist Nuné Melik and pianist Michel-Alexandre Brokaert. Music is from their new album Hidden Treasure featuring beautiful, passionate, and heartbreaking music from Armenia. Hidden Treasure is the result of several years of research by Melik, a Siberian-born violinist of Armenian and Georgian heritage.
Advancing Civilian Protection: Human Rights in Times of Upheaval
Wednesday, Dec 6 Armenian Genocide Other
In recognition of the International Day of Commemoration and Dignity of the Victims of the Crime of Genocide and of the Prevention of this Crime, AGBU & NewsDeeply present a human rights panel.
The Forty Days of Musa Dagh Book Club
Thursday, Apr 12 Arts and Culture Armenian Genocide
On the 85th Anniversary of its publication, join us in reading (or re-reading) this historical novel that brought the Armenian Genocide to the attention of the world. Then on April 12 hear 5 prominent American-Armenian authors share their reflections and Step Up To The Mic yourself to share your own thoughts!
Flag Raising Ceremony
Saturday, Apr 21 Armenian Genocide
Proclamation Issued by Fort Lee Mayor Mark Sokolich, Esq. will be given to Artsakh Wounded Hero, Mgr. Sarkis Stepanyan.
Off-Broadway Premiere of Daybreak
Saturday, Apr 21 Arts and Culture Armenian Genocide
A lyrical new play about two Armenian women friends, survivors from 2015, who are transported with their families into the 21st century future. Written by Joyce Van Dyke, a descendant of Armenian genocide survivors, this production is supported by grants from AGBU and the National Endowment for the Arts.
100 Years & Beyond
Saturday, Apr 21 Arts and Culture Armenian Genocide Other
Hundreds of Armenian-American youth will gather once again in a show of solidarity on the eve of the Times Square Armenian Genocide Commemoration for a remembrance event held on April 21, at City Perch in Fort Lee, N.J.
Deradoorian, Bajakian & Semerdjian: An Evening of Poetry and New Music
Three inventive artists get together for an evening of new music and poetry to raise consciousness around the 103rd worldwide commemoration of the Armenian Genocide.
Times Square Armenian Genocide Commemoration
Join thousands to commemorate the 103rd anniversary of the Armenian Genocide at the crossroads of the world in Times Square, New York.
Let us come together in solidarity alongside noted politicians, academics and artists to show the world we will continue to remember and to honor the victims of the Armenian Genocide while advancing our fight towards justice and recognition.
March For Justice - Remembering the Armenian Genocide Martyrs
Under the Auspices of H. E. Archbishop Oshagan Choloyan, Prelate
Divine Liturgy - 10 am
Celebrant V. Rev. Fr. Zareh Sarkissian
St. Illuminator's Cathedral - 221 East 27th St, New York, NY 10016
March to the Turkish Consulate - 12:30 pm
825 Third Avenue, New York, NY 10022
Armenian Genocide Commemoration
Commemoration of the 103-rd anniversary of the Armenian Genocide.
April 24, Never Again
Keynote Speaker: ANCA National Chairman Raffi Hamparian
Guest Speaker: Mag. Sargis Stepanyan
Out of My Great Sorrows: The Armenian Genocide and Artist Mary Zakarian
Tuesday, Apr 24 Arts and Culture Armenian Genocide
A book presentation, art exhibit & discussion. Out of My Great Sorrows is the story of a woman whose life and work were largely shaped by the experiences of her parents, who were survivors of the 1915 Armenian Genocide.
Armenian Assembly of America National Advocacy Conference
Monday, Sep 24 Politics Armenian Genocide
Armenian Assembly of America's National Advocacy Conference will take place in Washington, D.C. on September 24-25, 2018. Join us on Monday for the conference and welcome reception, and on Tuesday for the advocacy day on Capitol Hill, cocktail reception, and gala honoring Annie Simonian Totah.
Lights, Camera, Stories!
Sunday, Oct 21 Arts and Culture Armenian Genocide
An afternoon with award-winning filmmaker Bared Maronian.
From the First Republic to the Velvet Revolution: 100 Years of Activism
Tuesday, Nov 6 Arts and Culture Politics Armenian Genocide
Explore Armenian life around the world and in the homeland in this 5-week multi-media course.
Sunday, Nov 11 Arts and Culture Religion Armenian Genocide
A "Guided Tour" to see the Armenia! Exhibit at the MET.
Resolution with Justice: Reparations for the Armenian Genocide Considered
Friday, Feb 8 Armenian Genocide
Henry Theriaulty and Ara Papian will consider to what extent a universal commitment to human dignity requires a recognition of both Armenians' suffering and their right to restitution.
Book Talk: Acknowledgment & Condemnation: The Trials of the Young Turks
Sunday, Apr 7 Arts and Culture Politics Armenian Genocide
Turkologist and author Meline Anumyan of Yerevan will present a talk about her new book, "Acknowledgment & Condemnation: The Trials of the Young Turks," translated into English by Ara & Arevig Caprielian. The lecture will be in Armenian and English.
Armenian Flag Raising Ceremony
Armenian flag raising ceremony in commemoration and honor of the victims of the Armenian Genocide.
March for Justice 2019 - Remembering the Armenian Genocide Martyrs
March for Justice 2019
Under the Auspices of H. E. Archbishop Anoushavan Tanielian, Prelate
Armenian Genocide Remembrance
Wednesday, Apr 24 Arts and Culture Interviews Armenian Genocide
Join us for a special reading marking Armenian Genocide Remembrance day, the annual holiday to commemorate the victims of the Armenian Genocide of 1915.
Hundreds of Armenian-American youth will gather once again in a show of solidarity on the eve of the Times Square Armenian Genocide Commemoration for a remembrance event.
George Aghjayan at Hovnanian School
Thursday, May 9 Armenian Genocide
Armenian Genealogist Mr. George Aghjayan will be presenting at Hovnanian School on Armenian demographics and population records in the Ottoman Empire.
Beast on the Moon at ICT in Long Beach
Friday, Aug 23 Arts and Culture Armenian Genocide
Richard Kalinoski's haunting and poetic play about two immigrants who escape the Armenian genocide in Turkey to seek refuge in America.
Heghnar Zeitilian Watenpaugh Presents "The Missing Pages" at St. Leon
Thursday, Sep 12 Arts and Culture Armenian Genocide
The Missing Pages is the biography of the Zeytun Gospels, a manuscript illuminated by the greatest medieval Armenian artist, Toros Roslin, which is at once art, sacred object, and cultural heritage.
National Advocacy Conference & Gala
Monday, Sep 16 Arts and Culture Religion Politics Armenian Genocide
The Armenian Assembly of America's National Advocacy Conference and Gala will take place in Washington, D.C. on September 16 & 17, 2019.
The Lifesavers - American Humanitarianism and YMCA Philanthropy in Armenia
The Lifesavers - American Humanitarianism and YMCA Philanthropy in Armenia 1918-1920.
March For Justice 2020 - Armenian Genocide Remembrance
Friday, Apr 24 Armenian Genocide
March For Justice 2020, Under the auspices of H.E. Archbishop Anoushavan Tanielian, Prelate.
Arts and Culture Science and Education Religion Politics Health Interviews Armenian Genocide Other
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Phi Chapter - Latinas Promoviendo Comunidad/Lambda Pi Chi Sorority, Inc.
The Phi Chapter of Latinas Promoviendo Comunidad/Lambda Pi Chi Sorority, Inc. has a rich history involving a close connection with both the Kappa Chapter at Duke University and the Rho Chapter at North Carolina State University.
On October 31st, 1998, the Kappa Chapter of Latinas Promoviendo Comunidad/Lambda Pi Chi Sorority, Inc. was founded at Duke University by five women: Lisbert Avila, Paola Gómez, Joia Pardo, Annette Rodríguez, and Solimar Santos. These five women realized that no organization on their campus satisfied their needs for academic excellence, professional advancement, community service, pride in the Latino culture, and women empowerment. Lambda Pi Chi was their outlet for celebrating their Cultura, Comunidad, y Hermandad.
During the following year, two women at the University of North Carolina felt the need to fill the same void that the Kappa Hermanas had seen on their campus. These women wanted an organization that would enrich their undergraduate experience and future endeavors. Just one day before the anniversary of the Kappa Chapter, these women brought Lambda Pi Chi to UNC Chapel Hill's campus as a joint chapter with Duke University. This process was facilitated by the help of Olivia Rivera, an Hermana of the Fall 1998 Intake Class of Theta Chapter at The George Washington University. The extension of the Kappa Chapter to UNC's campus was completed on October 30th, 1999 with the crossing of Sussy Portillo and Dawn Anderson.
Throughout the following years, the sorority continued to grow on the campus of UNC Chapel Hill. Finally in the Spring of 2010, the National Executive Board (NEB) of Latinas Promoviendo Comunidad/Lambda Pi Chi Sorority, Inc. decided to grant UNC recognition of its own chapter. On April 24th, 2010, with the help of UNC Kappa Hermana Stephanie Santiago and two Rho Chapter Hermanas, Jezzette Rivera and María F. Rodríguez, Latinas Promoviendo Comunidad/Lambda Pi Chi Sorority, Inc. was revived on the UNC Chapel Hill campus as Phi Chapter with the crossing of Christina Jusino and Wendy Tapia, along with their Rho Chapter Line Sister, Ericca Commodore.


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Review: Hex Hall by Rachel Hawkins
February 17, 2012 March 7, 2012 / beckireads
Hex Hall by Rachel Hawkins, UK edition
Title: Hex Hall
Author: Rachel Hawkins
Genre: Urban Fantasy, Young Adult
Publisher: Simon and Schuster (1st April 2010)
Source: Local library.
When sixteen-year-old Sophie Mercer discovers she's a witch, she imagines life will be full of magic, fun and . . . well . . . broomsticks! But her first attempt at a love spell goes disastrously wrong and, as punishment, Sophie is shipped off to Hecate "Hex" Hall, a reform school for witches, shapeshifters, and faeries.
By the end of the first day among her fellow freak-teens, Sophie has quite a scorecard: three powerful enemies who look like supermodels, a futile crush on a gorgeous warlock, a creepy tag-along ghost, and a new roommate who happens to be the most hated person on campus and the only vampire.
Worse, Sophie soon learns that a mysterious predator has been attacking students and her only friend is the number one suspect . . .
Rating: *** (3 stars)
Hex Hall is Rachel Hawkins debut novel, and tells the story of Sophie Mercer a 16-year-old with magical powers. Things go a little wonky, and Sophie finds herself shipped off to reform school and a world she knows little about.
First off I just want to say that whilst I think the cover is awesome I don't really think it reflects the story. It's almost Bad Girl's, which the story is not. I really like the sparkliness of the stars, which you can't really see in the image, but really catch the light in real life. I also like how they've done the shadows, hinting at what the characters are.
I'll be honest, I didn't have high expectations when I started the book. It felt a lot like I'd read/seen something almost exactly like this before. Initially, the book lived up to my expectations and was exactly how I imagined it would be so it was a little bit of a struggle for me. However, right from the start I found myself liking Sophie Mercer. There was just something about Sophie that told me I must not give up before the end, that the story would be worth it. I found myself believing her, and by the end of the book I was glad I did.
Sophie is a really interesting character. Within the first couple of pages Sophie has shown how amazingly kind-hearted she is. But it's not just that, I think there's something genuinely likeable about the character. I really enjoyed reading about her. Yet it wasn't just Sophie who was interesting, her roommate was as well, and so too were the tertiary characters – I hope Hawkins makes more use of them in future books as I'd like to see a bit more about the shapeshifters and the faeries.
The plot of the novel is pretty predictable, but it is Hawkin's debut novel so she deserves a bit of leeway. Yet, despite the predictability of the narrative, there were a few twists in the plot that I didn't see coming which link to the next book in the series. I liked how Hawkin's ended the novel, even if it was predictable. It made me want to go out and get the next book in the series and find out what happens next, which is surely a good thing.
Author: Rachel Hawkins, Fairies, Hex Hall, Review 2012, Urban Fantasy, Vampires, Witches, Young Adult
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One thought on "Review: Hex Hall by Rachel Hawkins"
chantalhalpin
Sounds like something my daughter might like. Thanks Becki 🙂


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NewsMissoula County
MCPS will announce details of new school schedule "no later" than Monday
MCPS administrators will have details of the district's new schedules "no later" than Monday.
By: Dennis Bragg
MISSOULA — Missoula County Public Schools (MCPS) administrators will have details of the district's new schedules "no later" than Monday after trustees approved a change back to more "in class" learning.
Following a Tuesday evening marathon meeting -- which was followed by more than 400 people -- MCPS trustees accepted the recommendation from the COVID Task Force and administrators to switch back to "every day" classes.
The District had used a hybrid with remote learning since last fall. MCPS School District officials believe that declining case counts, and new guidelines, will keep students and teachers safe.
The change will begin with the new semester on Jan. 16 although the details are still being refined.
"We will unlikely be able to transition every single grade level on the same day, or the same week because we do have some staff that need to be hired specifically at K-5," MCPS Superintendent Rob Watson said. "And we want to make sure we have enough of those staff in place before we start."
MCPS plans to switch elementary and middle school classes first, followed by the high schools. Days will still be shortened to accommodate precautions for school buses.


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