Writing persuasive copy to get more clients can be tough, but today I'm going to talk about turing your copy into a conversation, so that you can do just that.
But regardless of what you're writing – a blogpost, an article, a sales message, etc. – your copy should sound personal and relevant to the person reading it. You don't want to sound like you're writing a textbook to a class of students or a news article to the masses. Instead, your tone should be similar to a one on one conversation with a friend.
… So how can you achieve this?
Well, with a little research and a healthy dose of imagination.
This is one of those tricks that natural writers do without thinking about, and the rest of us can learn with just a little practice.
What you're going to do is create a "persona" of your ideal audience member (or customer). Hopefully you have a good idea of who your customers are, and if not you might want to engage in some research to find out.
Choose one customer: Someone who has purchased your products in the past and reads all your stuff.
This person might be real or imaginary, it doesn't really matter.
Now write a bio for your customer, answering these questions: Male or female? Age? Where does s/he live? Occupation? Likes? Dislikes? Desires? Goals? You get the idea – you're creating this person just as if they were real and sitting there in the room with you.
… Picture them in your mind, or choose a photo off of the Internet.
Now for the fun part: Make friends with this customer. Imagine having a face to face chat about your latest product or the blogpost you're about to write.
… What do you tell him or her?
… What questions do they have?
… Do they understand what you're saying, or do they need clarification?
All children have imaginary conversations in their heads, and I'm sure you did too. This is your chance to let your subconscious mind go to work, filling in the words your persona would say to you in a conversation. You'll be surprised by what you discover because you're opening the door to knowledge you didn't even know you had.
Now then, once you're got a good sense of who your persona is, go ahead and write that email or article or sales message directly to your persona, just as you would write a personal letter.
Be sure to connect with them on an emotional as well as intellectual level.
… Your persona is the only one that matters when you are writing because it is just the two of you having an intimate conversation.
And if all of this sounds terribly silly, don't worry.
You'll be pleasantly surprised by how much better your writing can become when you're writing to that one specific person.
BONUS TIP: As you get to know your persona better and better, you might try asking him or her questions and quietly listening for the answers.
Your persona can tell you why your marketing is falling short, how to market your product for more sales, and even what products / services to create.
Once you're well acquainted with your first persona, consider getting a second one that is quite different from the first.
When it comes to writing persuasive copy to get more clients, these personas will make your writing come alive, as well as accessing useful and sometimes brilliant information and insights that take you by complete surprise and significantly add to your bottom line.


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International Conference on Road Safety "A commitment to the present and a challenge for the future"
19-20 April 2018, Lisbon (Portugal)
This international Conference was organized by the Technical Committee C.1 "National Road Safety Policies and Programs" of PIARC (World Road Association).
Conference Proceedings Slideshow
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A commitment to the present and a challenge for the future
Day 1 - April 19, 2018
8:30-9:00 Conference Registration
9:00-10:00 - Welcome Address
Infraestruturas de Portugal, CEO - António Laranjo
First Portugal Delegate of PIARC (Portugal) - Eduardo Peralta Feio
Introduction - Patrick Malléjacq, General Secretary of the World Road Association (France)
PIARC/AIPCR - A manual for the global road safety - Roberto Arditi, Chairman of PIARC Technical Committee on Policies and Programs for Road Safety (Italy)
Minister for Planning and Infrastructure (Portugal) - Pedro Marques
9:30-11:00 -Journey 1: The Safe System Approach
Moderator: Imelda Julies, Project Manager of the South African National Roads Agency (SANRAL)
Safe System State of the Art - Blair Turner (Australia)
Vision Zero and human factors design principles - Ruggero Ceci (Sweden)
Sustainable Safety - Targeting Zero Fatal Crashes - John Milton (USA)
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Moderator: Dorota Marzy?ska, Director of Quality Assurance and Transportation System Safety (USA)
The Portuguese Road Safety Strategy 2020 - Jorge Jacob (Portugal)
Policies to unlock the win-win investment in safer infrastructure - Rob McInerney (Australia)
Measures for Safer Roads in Spain - Ana Blanco (Spain)
Plans for the safety of Iranian roads - Javad Hedayati (Iran)
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14:00-15:30 - Journey 3: The Role of Infrastructure on Road Safety
Moderator: Laurent Carnis, General Directorate for National Roads and Motorways (Poland)
The Role of the infrastructure on Road Safety - The Portuguese Case - Ana Tomaz (Portugal)
Highway Safety Improvement Program - Karen Scurry (USA)
A new conceptual design for the motorways of the future: perspectives of safety - Malika Seddi (France)
Introduction to Research on Light Environment of Expressway Tunnel for Safety & Energy-Saving Guizhou - Lianfu Shi (Iran)
16:00-17:30 - Round Table: Effectiveness and Acceptance of Road Safety Policies and Programs
Moderator: António Pinelo, Vice President of CRP (Portugal)
9:30-11:00 - Journey 4: New Trends and Technologies in Mobility: Impacts on Road Safety
Panel Members: Laurent Carnis, French Institute of Science and Techonology for Transport, Development and Networks (IFSTTAR)
C-ROADS PORTUGAL - cooperative systems linking Citizens to Roads towards zero road safety fatalities - Ricardo Tiago (Portugal)
Can Automated Vehicles and Smart Roads be the ultimate solution towards Vision Zero? - Leonardo Annese (Italy)
Evolution of Polish road infrastructure toward safety - Pad?o Przemys?aw (Poland)
11:30-12:15 - Round Table: New Roles of Transport Administrations and Infraestructure Managers with New Tendenciesand Technologies on Mobility
12:15-12:40 - Conclusions of the Conference
Moderators: Roberto Arditi, Chairman of PIARC Technical Committee on Policies and Programs for Road Safety (Italy) and Ana Tomaz, Road and Rail Safety Department Director (Portugal)
12:40-13:00 - Official Closing of the Conference
António Laranjo, Infraestruturas de Portugal, CEO and Eduardo Peralta Feio, Instituto da Mobilidade e Transportes (IMT), CEO, Portugal
13:00-14:00 - Networking Lunch
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Slideshow of the International Conference in Lisbon
Patrick Malléjacq, General Secretary of the World Road Association
Tribune of the Conference
Laurent Carnis, French Institute of Science andTechonology forTransport, Development and Networks (IFSTTAR), Researcher
Technical Committee C.1
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PVA Healthcare Summit + Expo – Day 3
Categories: Caregiving, Research, Your Health
Tags: assistive technology, mobility
New technology was a big focus at this year's Summit
Technology to help people with disabilities was around every corner at this year's Paralyzed Veterans of America Healthcare Summit + Expo in Dallas, Texas. From a waterproof wheelchair to exoskeletons, the health care professionals in attendance got hands-on experiences and had the opportunity to speak to experts.
One breakout session, however, focused on a particular type of emerging technology — all-terrain power wheelchairs.
Kendra Betz, MSPT, ATP, spoke about the advantages and drawbacks of what she referred to as "the next frontier of what folks are doing and want to do, and they just want to get out and about and experience what we like to experience, like hiking and places we've never been before."
But these new wheelchairs are designed for more than just hiking, Betz said. People can use them to hunt, fish, shoot, golf and go to the beach, as well as for vocational purposes such as farming or managing large properties. In addition, they can be advantageous in adverse weather conditions.
Betz gave an overview of a few options on the market and said they all share similar features, including more camber, knobby tires and a long base of support. They also are designed to prevent someone from tipping forward and falling out of the chair while he or she is traversing rough terrain.
For manual wheelchair users, Betz said there are add-on options such as the FreeWheel and levers that can help people navigate terrain with rocks, mud and sand. In addition, a California-based company called Whirlwind Wheelchair International is a nonprofit that builds robust, low-cost manual wheelchairs for people in developing countries who often encounter large ruts and road blocks such as tree branches in their daily outings.
Betz said there are at least 20 to 25 models of all-terrain power wheelchairs now available, including the Action Trackchair and iBOT, and she encouraged those in the audience to take test drives and learn how to maneuver them over various obstacles before attempting to train patients how to use them.
"As we're exploring these technologies, get in them and be surprised, they probably drive differently …" Betz said.
Some states are even trying to make their parks more accessible using all-terrain mobility devices like the Action Trackchair. Betz said Stauton State Park in Colorado is in the second year of program that allows people with disabilities to rent Action Trackchairs, and the state of Kansas recently purchased eight all-terrain power wheelchairs to help develop its state accessibility programs.
Other devices that are approved by the Food and Drug Administration (FDA) are Innovation in Motion's Extreme X8, which has an option to interface with specialty controls such as an attendant, head, chin or foot control, and the Freedom Mobility 6×6.
While providing a way for people with mobility impairments to get out and do what they want to do, Betz cautioned that these all-terrain wheelchairs do have some safety implications that need to be addressed.
"Either it's a power wheelchair or it's not," Betz said. "So if a device is marketed as a power wheelchair that can go anywhere and do anything, we have standards that are required to test power wheelchairs because the FDA regulates them as Class 2 medical devices."
Those standards clearly separate and define all-terrain vehicles and power wheelchairs, she said. Testing for durability, performance and safety are governed by the International Standards Organization, the American National Standards Institute and the Rehabilitation Engineering and Assistive Technology Society of North America, in addition to the FDA.
"If folks are building things in garage-like settings and adding power and a joystick to it and tell you to wear a helmet, it could be a go-kart," she said. "So be careful because that wouldn't be a medical device or a vehicle. That's really concerning about some of these devices you see being built and marketed."
In addition, it's important for providers and consumers to look a company's experience in working with people with disabilities, examine what the product description claims a device can do and compare it to independent performance tests, especially when it comes to battery range.
"When they say it goes 15 miles, we would like to confirm that it goes 15 miles, especially when we're sending somebody out into the middle of nowhere," she said. "I would not want my batteries to die just as I'm getting close to the incoming surf."
When it comes to wheelchair design, Betz said several organizations are conducting studies on wheelchairs in areas with less resources.
"When we're building chairs, evaluating chairs for less resourced settings, meaning countries that are developing or don't have paved roads, that would apply to using these devices off-road as well," she said. "So typically they have more rugged terrain. This is important, wheelchairs tend to fail early in locations with less resources. So if we're going to take wheelchairs off road and over logs and over gravel and into the water and up the sand, then we could expect that they could fail sooner than we could expect for everyday use. So we just need to be thinking about what those implications are … when a chair passes the everyday standards, that's great and they're moving in the right direction, but it may not be enough for the performance criteria we're looking for."
While veterans are able to obtain only FDA-approved all-terrain power chairs through the Department of Veterans Affairs on a case by case basis, some may choose another procurement method, either going out on their own to purchase a device or going through a nonprofit. That delivery method presents a safety issue, Betz said.
"If we don't have a clinical provider involved and there's no clinical assessment happening, we don't have the skill level that's in this room involved, then we're missing a lot of components, like how about education and training, and how about, 'Hey, let's wait before you stand up [using the stand-up feature on a device].'"
Other considerations for an individual's safety are the device's dimensions, if it can be maneuvered indoors, its weight, ability to transport it (possibly by accessible van or trailer), storage options and its intended use. For power wheelchairs specifically, the device's ability to interface with a control other than a joystick, available powered seating systems and the person's ability to transfer need to be evaluated.
"I learned in my exploration that these devices really can help people to get where they don't have other options to go, and there is a value to being able to do what you want to do," Betz said. "These can be empowering devices as long as they're adjusted appropriately."


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Q: Appending user-defined modules for automatic searching I crated in the directory site-packages in Windows my own directories and placed where some Python files.
Can I import them naming only modules or do I need to do some additional manipulations to make the directories and modules visible?

A: Yes, you should be able to import them if they're within the site-packages directory. That being said: the docs state this is "by convention" and installation-dependent; this seems to imply that in specific installations this might not be the case, I suppose?
More broadly, you should be able to import them if they're within any of the directories in sys.path, and the site-packages directory is usually (by convention etc) part of it by default, as stated. You can also add custom directories "permanently" by modifying the PYTHONPATH environment variable.
Edit in response to OP's clarification:
If you have a directory a within site-packages, and inside that directory you have module b, then the syntax to import it would be import a.b, or from a.b import *.
In order to enable the import b/from b import * syntax, you'd need to have that file in the base directory of any of the directories in your sys.path. So, for instance, placing the module b straight in site-packages, and not inside the a directory; or by adding whichever directory b is in (a for example) into your sys.path. This could either be achieved with a dynamic modification of sys.path in your script itself, or "permanently" by modifying the PYTHONPATH environment variable to contain that directory, as mentioned above.

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A world leading financial and information Magazine – Forbes has rated Zambia as one of the most attractive investment destinations in the world.
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Forbes also cited government's move to rebase the currency and the intention to issue a 7-hundred million U. S dollars Eurobond later this year as some of the steps that will help ensure stability.


Tips to take your FIFA World Cup Viewing Party to the next level!
Calling all sports fans! In light of the recent start of the 2014 FIFA World Cup, here are some tips to help make your next sports viewing party a win! Here at ABCey, we love these ideas and hope you can use them for your next viewing party!
1. Fans unite, online! Download the Official 2014 FIFA World Cup App on your smartphone and stay updated! This app provides live coverage of all 64 games, wherever you go! Unite with the players, coaches and fans worldwide. With this free app, you can now take the game with you everywhere you go, literally.
2. Seating! Bring the indoors outside and get creative with seating! Take the couches and blankets to instantly give your viewing party a different vibe! This is where you will be spending the most time, so make sure it's comfortable. To make your party outdoors and affordable, just rent a projector if you don't have one!
3. Make food, fun! Create an interactive, personalized snack bar so friends can customize and eat without having to wait for the snack bowl to make it's rounds.
4. Photos! Take photos of your friends and all the fun you are having! Redefine the selfie and use the Muku Shuttr remote to capture all the guests at your party, including yourself! Check out the Muku Lab Shuttr!
5. Theme! Let your party show which team you're rooting for! Don't be afraid to create your food and wall decor using soccer balls and team flags as inspiration! Let your next event scream team spirit! We think an overarching Brazil theme is great too. Don't know where to start? Try this brazilian pineapple and coconut batilda; it's bound to be a hit at your next party!
Are you planning to throw a FIFA World Cup viewing party? Let us know if you would use any of these ideas! Leave us a comment below or on Facebook & Twitter.


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Chocolate Hour
Power Bites
winter snow or tropical glow:
Make it a winter to remember at our 80+ hotels and resorts worldwide with savings up to 20%
Family happinest:
Book your family stay at Mövenpick Hotels & Resorts and share new fun experiences with your loved ones!
Save 25% off your family room
Kids up to 6 eat for free
Children 7-12 years get 50% off in restaurants*
Egerkingen
Discover great events such as concerts, open air festivals or cultural events in the region of Egerkingen.
Carnival in Switzerland
Stunning costumes, colourful street parades and marching bands are what the carnivals in Switzerland are all about. Known as Fasnacht, the carnival season is celebrated everywhere in the country and festivities differ from one canton to the other.
Basel 02-05 March 2020:
The Basle Fasnacht celebrations are the country's best-known and most extravagant. It starts early in the morning with the Morgenstraich, when the city wakes up to the sounds of flutes, drums and costumed marching bands.
Lucerne 20 - 27 February 2020:
The carnival in Lucerne kicks off on Schmutziger Donnerstag (Dirty Thursday) with the arrival of the Fritschi Family in a masked, costumed and musical street parade.
Bern 27-29 February 2020:
Fasnacht in Berne starts with a lot of drumming on the Thursday after Ash Wednesday. The louder the drumming the better, as the (symbolical) bear in the Prison Tower has to be woken up from his hibernation and released after being held captive for 111 days since 11 November.
Carnivals in Switzerland
Street parades
International Jazz Festival Bern
Each year in spring, the International Jazz Festival Bern offers world-class jazz where more than 200 individual concerts appear. Enjoy swinging tunes, concerts of famous jazz bands and artists such as Michel Camilo, Ella Fitzgerald, blues and gospel at different venues throughout the city. The Jazz Tent also provides a platform for music students from Switzerland and New York to play on stage for the first time.
International top stars
World-class jazz, blues and gospel
More than 200 concerts
Music students from Switzerland and New York
Jazz Festival Bern
Art Basel brings the international art world together. More than 280 of the world's leading galleries show the work of over 4,000 artists, ranging from modern art great masters to rising stars of the youngest generation.
With an exhibition space of more than 31,000 sqm and 300 participating galleries from 36 countries, Art Basel is the premier event in the art world for modern and contemporary art.
Premier event in the art world for modern and contemporary art
Exhibition space of 31,000 sqm
More than 280 of the world's leading galleries
Christmas Markets in Switzerland
Spend a pleasant advent time in Egerkingen and discover one of the popular Christmas markets in Switzerland. Enjoy a tour through the snowy streets of Basel hosting one of the largest Swiss Christmas markets and let yourself be enchanted by Swiss chocolate, handcrafted gifts, mulled wine and hundreds of illuminations. The Christmas market at the Franziskanerplatz in Lucerne awaits its visitors with about 70 market stalls in a charming environment in the old town.
Basel Christmas Market
Lucerne Christmas Market
Basel hosts one of the largest Christmas markets in Switzerland
Christmas market in Lucerne
Illuminated Christmas streets
Handcrafted gifts and Christmassy delights
BASELWORLD is the world fair for watches and jewellery. Around 1,500 exhibitors from more than 40 countries exhibit at BASELWORLD with new products, the latest trends and the latest creations and innovations from the watch and jewellery industry, and thus show a wide range of watches, jewellery and precious stones.
World fair for watches and jewelery
New products, latest trends, the latest creations and innovations
Networking platform


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Czech Republic Denmark Germany Poland All countries
All countries Germany Schleswig-Holstein Ostholstein Eutin
Weather in Eutin
Weather archive at the airport ( 38 km, +2 °C+36 °F )
2 °C36°F
2 hours ago at the weather station (18 km) it was +1.3 °C+34 °F, very high air pressure, high humidity (82%), light breeze (3 m/s) (11 km/h) (7 miles/hour) (6 knots) (2 Bft) blowing from the west-southwest. Weather archive at the weather station
Today we expect +1..+3 °C°F, +34..+37 °C°F, without precipitation, fog, gentle breeze. Tomorrow: +3..+5 °C°F, +37..+41 °C°F, light rain, fog, fresh breeze.
Today, Sat, J. 28
Tomorrow, Sun, January 29
Local time 19 01 07 13 19 01 07 13 19 01 07 13 19 01 07 13 19 01 07 13 19 01 07 13 19 01
direction SW W SW SW SW SW W W NW W W SW W W W W W NW W W S SW W W W W
89 95 92 94 90 89 78 69 53 62 78 93 82 83 73 78 71 58 77 61 91 92 90 91 92 89
Today, Saturday, January 28
Tomorrow, Sunday, January 29
Local time 18 19 20 21 22 23 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 00 01 02 03 04 05 06 07 08 09 10 11 12 13 16 19 22 01 04 07 10 13 16 19 22 01 04 07 10 13 16 19 22 01 04 07 10 13 16 19 22 01 07 13 19 01 Local time
direction SW SW SW SW W W W W W SW SW SW SW SW SW SW SW SW SW SW SW SW SW SW SW SW SW SW SW SW SW SW SW W W W W W W W W W W W NW NW NW W W W SW SW W W W W W W SW W W W W NW W W W W SW S S SW W W W W direction
89 89 91 91 91 93 95 95 94 96 95 96 93 92 92 92 93 93 95 94 93 93 91 89 90 90 90 88 88 87 89 89 90 89 88 87 87 78 77 70 73 73 74 69 60 53 56 62 70 78 89 93 90 82 77 83 77 73 85 78 85 71 72 58 67 77 76 61 71 91 90 92 90 91 92 89 Humidity,
08:11 16:49 08:10 16:51 08:08 16:53 08:06 16:55 08:05 16:57 08:03 16:59 08:01 17:01 07:59 Sun:
10:47 00:41 10:59 02:03 11:16 03:24 11:39 04:42 12:12 05:54 12:58 06:54 13:58 07:40 15:08 Moon:
4 hours ago, the minimum air temperature ( +1 oC +34 oF ) was observed in Schleswig-Flensburg in Schleswig.
2 hours ago, the maximum air temperature ( +6 oC +43 oF ) was observed in Pinneberg in Helgoland.
+1 +34
Lubeck / Blankensee (airport)
Neumunster


Your destination is Lembongan, a pristine land in Bali. We'll take you to its mangrove forest & the sparkling beach before going down to seaweed farm for harvest.
Reveling in an impressive one-day tour around West Nusa Penida, this package will bring you into an unforgettable tour around the western part of the island.
Feast your eyes upon an impressive tour in South Nusa Penida as it is renowned for high cliffs, panoramic views, blue seas, beaches & magnificent waterfall and springs.
The east side of the island is renowned for its rugged beauty and beautiful sunrise overlooking big oceans. Sparsely populated it is yours to enjoy for a moment in time.
We are pleased to show you around Dieng and visit each highlight within the iconic plateau. We'll explore craters, temple complex and unwind in its relaxing tea plantation.
By this package, you will embark on an adorable trip to Mt. Ijen, a famous crater with unrivaled blue fire phenomenon said one of the only two of the world.
We had a great and memorable trip esp the ascent and descent of Rinjani which is no beginner feat at all!
We thank you and Lenny once again for your help in enabling us to experience the two places in Indonesia, though there are so much more to see I'm sure! We will definitely remember the historical places we had seen and the warmth and hospitality of the people we came in touch with, especially in Lombok.
Excellent timing and flexibility of guide and driver. All requested visits were fully successful. So far all our arrangements with Viztamaha were perfect. Keep that level.


Canon PIXMA TR4551 Series Printer Reviews– Ordinance PIXMA TR4551 arrangement All-in-One capacities Print, Copy, Scan, Fax, Wireless Cloud Link, reduced execution multifunctional 4-in-One printer profits by easy Wi-Fi and cloud availability and perfect for home workplaces/Home business. PIXMA TR4551 style of minimal 4-in-one-multifunction printer, simple fast to print a few pages of a record with a 20-sheet ADF, high efficiency and consistent remote availability. Wise printer working Wi-Fi network, Canon print application offers clients TR4551, TR4540, TR4550 arrangement remote control print, sweep, duplicate and access the web with Canon print application, while likewise Standard PRINT into the cloud print specifically from your web-based social networking administration and sweep to your cloud accounts incorporating Google Drive with PIXMA cloud joins, just through Canon PRIN Apps/Canon PRINT Inkjet/SELPHY App.
Print-top notch print goals Up to 4800 x 1200 dpi, print innovation 2 FINE standard ink cartridges PG-545 (Black)/CL-546 (Color) create quality beautiful photographs or records clear sharp content and designs. Max. print speed (Mono Document) Approx. 8.8 ipm/Color Approx. Ordinance PIXMA TR4551 This little multifunctional 4-in-One printer profits by simple Wi-Fi and in addition additionally cloud interface – reasonable for the workplace. Cleverly convenient 4-In-One for home office utilization Compact and furthermore stylish, this multifunctional printer can copy, investigate and similarly fax a few page records with the 20-Sheet ADF *.
With superior and similarly smooth cordless association, it's a consummately appropriate for any sort of kind of office. PIXMA TR4551 and also the Canon PRINT application, offer you control of your printer capacities from your sensible devices. In case you're much from Wi-Fi, essentially change over to Wireless Direct. Remain in the cloud Streamline checking and additionally printing to and in addition also from distributed storage stay with PIXMA Cloud Web Link with the Canon PRINT application. Helpfully moderate Restrain costs and furthermore hold print premium quality with veritable Canon XL ink, which can spare roughly 30% on expense per sites versus normal Canon cartridges.