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by Wekiva Wilderness Trust | Feb 15, 2019
The Wekiva Wilderness Trust/REI is holding its next basic survival boot camp on Saturday, April 27 from 9am to 3pm at Rock Springs Run State Reserve in Sorrento off State Road 46. The course has been designed for family group participation so everyone knows what to do...
by Wekiva Wilderness Trust | Jul 19, 2018
There have been lots of behind the scenes activities involving the Serenity Garden as the landscape architects put the finishing touches to the master design plan. We hope to have the final design completed within the next month and after review by the Department of...
by Wekiva Wilderness Trust | May 17, 2018
On May 7th and 8th the fourth grade students from Wekiva Elementary School had an opportunity to become ambassadors for bears. The students were welcomed to bear camp by ranger Jane Cummings, divided into five groups and sent off to begin their day of discovery. The...
by Wekiva Wilderness Trust | Aug 1, 2017
After months of detailed fine tuning, the final concept design for the Serenity Garden at Wekiwa Springs State has now been completed. Even though construction has not yet started, the garden, believed to be the first of its kind in the nation, has already attracted...
by Wekiva Wilderness Trust | Dec 13, 2016
Imagine our Florida is a new website from a new 501c3 whose mission is to preserve and protect Florida's natural resources, wildlife and land. Go to www.imagineourflorida.org to check it out. The group was created as a result of last year's bear hunt which...


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ICAC finds no corruption in NSW river management, but says Government 'favoured irrigators'
ABC Western Plains
By Lucy Thackray
Posted FriFriday 27 NovNovember 2020 at 9:41amFriFriday 27 NovNovember 2020 at 9:41am , updated SatSaturday 28 NovNovember 2020 at 5:29amSatSaturday 28 NovNovember 2020 at 5:29am
The ICAC launched two investigations into allegations of corruption in August 2017. (supplied)
A New South Wales investigation into allegations of water mismanagement, particularly in the Barwon-Darling River, has found no corrupt conduct but said the State Government had been "overly favourable" to irrigators when forming policy.
The ICAC has released its report after a lengthy investigation into Barwon-Darling water mismanagement
The commission was not satisfied any person had engaged in corrupt conduct
The investigation did find the system had been "focused on the interests of the irrigation industry"
The Independent Commission Against Corruption (ICAC) launched Operations Mezzo and Avon in August 2017 to investigate complaints about alleged misconduct.
The allegations were referred to the ICAC following the airing of a Four Corners episode entitled Pumped.
The program investigated allegations NSW ministers had intervened with legislation to benefit western NSW irrigators.
The ICAC ruled it was not satisfied that the evidence established any person had engaged in corrupt conduct in any of the matters it investigated.
But it did find there has been "improper favouritism" towards the irrigation industry in the policymaking process, in which "environmental perspectives" were "sidelined from policy discussion".
'Overly favourable'
The investigation found that over the last decade the NSW Department of Primary Industries had failed to give "proper and full effect to the objects, principles and duties of the Water Managing Act and its priorities for water sharing".
It said the NSW Government had failed to fully implement water sharing plans and ensure they are audited.
It identified public officials as being "sidelined" when undertaking environmental roles within the Government, as well as regulatory failures in the State's water market and a lack of transparency and accountability in water account information.
The ICAC made 15 recommendations to help address the corruption risks it identified.
Water Minister Melinda Pavey says "there's more accountability" since the ICAC probe began. (Supplied)
'We've changed'
Water Minister Melinda Pavey said the report was a "relief" to the Government and impacted communities.
"There are no corrupt conduct charges to be laid," she said.
"I am glad this episode will be put behind us.
"It has caused a lot of concern in our communities — it's hurt the reputation of our irrigators and the farming sector."
"This has been a difficult learning period for us all.
"We've learnt from it and made changes.
"I think NSW is now leading for transparency and accountability."
Ms Pavey said the report was about the state of water management "four years ago" and said she thought its findings were outdated.
"We should be proud of our irrigators, they do a good job," she said.
"We shouldn't be ashamed of it.
"There's more accountability now, it's about supporting the farmers and the environment.
"Those two things can go together — it's not one or the other."
"We've made changes since the Matthews report, we have metering, we have the Natural Resource Access Regulator.
"We should be proud.
"We respect the needs of each group and I think we're much better at that now than we were in the past."
'Massive mistrust'
Independent NSW MP Justin Field said the report was "scathing of a decade of water mismanagement from the National Party".
"While the Commission did not make findings of corruption, the report found the water management system in NSW is broken, open to abuse of power and has often been implemented in a way that is at odds with the law and for the benefit of a few vested irrigator interests," he said.
"What has happened here may not amount to corruption in the eyes of ICAC, but does not absolve the ministers responsible and the Government in general."
"The consequences of favourable treatment for some irrigators in the Northern Basin have been record low flows in the Barwon Darling, the disconnection of the Darling from the Murray, the death of millions of fish and a massive mistrust in water management in NSW that will take years to rebuild."
He is calling for the NSW Premier to remove the water portfolio from the National Party.
"Mismanagement of water to benefit some irrigators in the Northern Basin will be impossible to correct while the National Party holds the water portfolio," Mr Field said.
"This report shows the National Party has had their fingers in the mismanagement of water for the past decade with no attempt for serious reform.
"The NSW Premier, Gladys Berejiklian, must immediately step in and remove the Nationals from the water portfolio."
Posted 27 NovNovember 2020FriFriday 27 NovNovember 2020 at 9:41am , updated 28 NovNovember 2020SatSaturday 28 NovNovember 2020 at 5:29am
Billions of litres of water vanishes from Australia's most vital river network
Landholders charged by NSW regulator over alleged water theft
Prominent macadamia grower convicted and fined for illegal water use
State Parliament
On his birthday, Ali went out to invite his friends over for cake. Then a soldier shot him dead
Man 'too scared to go home' because of COVID-19 allegedly hid in US airport for three months

redpajama_set_name: RedPajamaCommonCrawl


Looks promising to me, yet there are quite a few barriers that need to be overcome (and we are, albeit slowly) for this system to work.
The factory panel is something most builders haven't dealt with, but these shouldn't be problematic to set and manage. The typical framed and skinned wall on a McMansion isn't any easier to erect, in my estimation.
The construction, as you state, is remarkably similar to our own, and field modifications wouldn't be substantially different in technique, should they arise.
I'm thinking about some of the other obstacles that might come into play, here, such as industry inertia and the tooling costs associated with ramping up this type of production. These may just be perceptions by those involved, but let's face it, perceptions drive lots of stuff in this world.
I've really been enjoying your series of Swedish residential construction over that last, what, year? Please keep it coming whenever you get something to share.
One thing that Scott and I have seen making inroads in the USA are these plug together (no junction box) electrical connectors. This is key to being able to prewire these completed wall panels and connect them up quickly in the field during the set. The last thing you want is two trades dicing around when you are trying to drop panels and run.
I've also loved this series and hope it continues. I watched the video and I think he mentioned Rock Wool for insulation in there which many are using in Europe. It is available in the US, but I think it's mainly used in commercial applications.


You are a genius, and this has truly made the billing experience so much easier.
What makes this even more flattering is that StubHub is owned by E-Bay, the same company that owns PayPal. StubHub turned to us to help them with their QuickBooks billing process. The use of our QuickBooks plug in for credit card and ACH acceptance greatly streamlined their process.
More on the NELiX TransaX QuickBooks plug-in for credit card and ACH acceptance.


Arrived in Hong Kong late this afternoon. Such an eye opener for us country bumpkins.
Great photo. It really captures the essence of Hong Kong. Fav!
Love HK. Our daughter lived there for 3 years before moving back to London.
She left there last night after a 5 night visit/stopover en route to Oz.
Ooooh - WOW. Awesome capture! Fav.
How wonderful to be there! Such an interesting city! Enjoy your time.
How wonderful, have a great holiday.
@drnhtung yes, here for a couple more days. Hope to see some of the sights later in the week.
@777margo It's an amazing city Margot, very busy. It's been all business meetings so far, not much sight seeing.
@drnhtung thanks, amazing city, having a fantastic time.
What a scene, I haven't been to HK for years but it has changed a lot since my last visit, looks quite amazing if somewhat daunting!


text:
La prédiction du vieillissement des matériaux plastiques est un sujet important qui concerne tout autant les utilisateurs que les fabricants de matières (polymères, charges et additifs divers) ou les intermédiaires que sont les nombreux transformateurs qui utilisent leur propriété « thermoplastique » pour la fabrication de multiples objets par différents procédés tels que l'extrusion, le moulage par injection, etc.

La fiabilité des matériaux fait partie des nombreuses garanties que l'on exige avec de plus en plus de fermeté pour tous les objets manufacturés que nous utilisons au quotidien et elle s'intègre donc parfaitement dans la démarche de « développement durable ». Toutefois prédire un comportement dans le temps d'un matériau ou d'une pièce industrielle est une démarche délicate, car de nombreux paramètres sont à prendre en compte.

La résistance au vieillissement « naturel » elle-même est variable, elle dépend de la température, de l'ensoleillement (climat, latitude, humidité,...) et de nombreux autres facteurs (contraintes physiques, niveau de pollution, …), difficiles à évaluer avec précision. La simulation de ce vieillissement par l'usage de sources lumineuses artificielles et d'autres contraintes physiques (température, aspersion d'eau simulant la pluie, …) a fait l'objet de nombreux développements qui sont à la base de plusieurs normes ISO, ASTM, etc.

Accélérer enfin ce vieillissement pour proposer par exemple des garanties décennales ou valider des agents stabilisants est une démarche plus complexe qui doit s'appuyer sur des bases scientifiques solides. Notons ici que d'autres applications (telles celles des matériaux qui doivent se dégrader rapidement dans l'environnement) sont également concernées par cette démarche.

Approche mécanistique
On sait depuis longtemps que la plupart des vieillissements de ces matériaux repose sur une réaction de chimie appelée « oxydation radicalaire ». Sous l'influence des contraintes externes qui génèrent des radicaux primaires attaquant les liaisons chimiques (en particulier les plus abondantes, entre le carbone et l'hydrogène), des réactions se produisent avec l'oxygène atmosphérique. Il s'ensuit la formation de nombreuses entités chimiques parmi lesquelles les hydroperoxydes et les peroxydes sont les produits-clés ; ils sont à la fois suffisamment stables pour être détectés et suffisamment réactifs pour se décomposer en de nombreux sous-produits tels des cétones, alcools, acides, … eux aussi facilement détectables par les méthodes spectroscopiques. Autre élément important, la décomposition de l'un de ces groupes peroxydés (à l'image de l'eau oxygénée, le peroxyde d'hydrogène, H2O2) génère deux nouveaux radicaux, ce qui conduit à une auto-accélération du vieillissement (en:Polymer degradation, en:UV degradation).

Ces réactions chimiques élémentaires conduisent plus ou moins rapidement à une détérioration des propriétés physiques des matériaux polymères et leur analyse précise grâce aux méthodes de spectroscopie Infrarouge permet à la fois de comprendre le mécanisme de dégradation et de faire de la prévision sur le comportement à long terme des polymères .

Le polypropylène, matériau courant de notre environnement quotidien, est un exemple très significatif de cette approche. Sa structure chimique où sont présents de nombreux carbones tertiaires (liés à trois atomes de carbone et à un seul d'hydrogène) en fait un matériau particulièrement sensible au vieillissement. Son utilisation en l'absence d'agents stabilisants, sous forme de film par exemple, est complètement impossible sans constat de dégradation (en quelques jours il devient rapidement opaque et cassant).

Photo-vieillissement
La lumière du soleil (dont les longueurs d'onde sur terre sont supérieures à 295 nm) figure avec la température et l'oxygène atmosphérique parmi les principaux facteurs agissant sur le vieillissement naturel des matières plastiques. Notons toutefois que si l'influence de la température peut être analysée séparément (vieillissement dans l'obscurité), il n'en est pas de même pour le photo-vieillissement qui est toujours associé à un effet de température, il est d'ailleurs souvent qualifié à juste titre de « photo-thermique ».

La simulation du vieillissement photo-thermique se fait généralement en exposant des échantillons dans des centres agréés pour leur situation géographique (Arizona, Floride, Sud de la France) et leur capacité à connaître avec précision les conditions d'exposition (durée et intensité de l'ensoleillement, température, taux d'humidité, etc). Quelquefois des systèmes de miroirs permettent d'y intensifier le rayonnement. La simulation peut également être réalisée en laboratoire, on utilise généralement des lampes au xénon dont le spectre, après élimination des courtes longueurs d'onde, est très similaire à celui du soleil. La plupart des instruments permettent un contrôle de l'intensité lumineuse, de la température de l'ambiance environnante, du taux d'humidité et des aspersions d'eau peuvent être programmées pour simuler l'effet de la pluie (en:weather testing of polymers).

On notera ici que l'usage des lampes xénon est basé sur une similitude avec le spectre solaire mais que les principes de la photochimie (notamment l'existence de relaxations vibrationnelles des états excités) n'excluent pas l'utilisation d'autres sources lumineuses pour simuler ou accélérer un vieillissement photo-thermique. Les lampes à vapeur de mercure (en:Mercury-vapor lamps), convenablement filtrées, présentent un spectre de raies discontinu (contrairement aux spectres du xénon et du soleil qui sont continus). Cette émission UV des lampes Hg permet également de prévoir la durabilité de matériaux polymères formulés en condition d'usage.

Enceintes SEPAP de photo-vieillissement artificiel accéléré
Dès 1978, les principes évoqués précédemment ont abouti à la conception d'enceintes spécifiques par le Laboratoire de Photochimie Moléculaire et Macromoléculaire, intégré à présent dans l'Institut de Chimie de Clermont-Ferrand (https://iccf.uca.fr). Une de ces enceintes, référencée SEPAP 12-24, fut longtemps construite et commercialisée par ATLAS MTT (photo 1) jusqu'à la sortie d'un nouveau modèle SEPAP MHE en 2014 (photo 2) (https://www.atlas-mts.com).

Dans l'enceinte SEPAP 12-24, l'excitation lumineuse est assurée par quatre lampes à vapeur de mercure moyenne pression de 400 watts disposées aux quatre angles d'un parallélépipède. Ces lampes, dont les plus courtes longueurs d'onde sont éliminées par une enveloppe en verre borosilicate, ont des durées de vie de 5000 heures. La température des surfaces exposées (et non de l'ambiance environnante) est maintenue et contrôlée par une thermosonde en contact avec un film de référence de même composition que les échantillons à exposer. Cette température peut varier de 45 °C à 80 °C et un bon compromis entre excitation photochimique et excitation thermique est toujours assuré au niveau des échantillons. 24 échantillons d'environ 1X5 cm sont positionnés sur un carrousel tournant à vitesse constante au centre de l'enceinte pour assurer un éclairement homogène de tous les échantillons. La taille des échantillons est adaptée à un suivi de l'évolution chimique, à faible taux de conversion, par spectroscopie Infrarouge. Les enceintes SEPAP 12-24 doivent être calibrées à l'aide de films d'étalonnage en polyéthylène. L'analyse fine du mécanisme de l'évolution chimique qui contrôle la dégradation a pu être proposée pour un grand nombre de polymères et il a pu être vérifié que ce mécanisme était identique à celui qui intervenait en vieillissement naturel sur site agréé ou en cours d'usage extérieur réel. Aujourd'hui, une dizaine de normes françaises et européennes font référence à ces enceintes (films agricoles, câbles) et une vingtaine de sociétés ont inclus les tests SEPAP dans leur cahier des charges pour leurs sous-traitants.

La nouvelle enceinte SEPAP MHE (Medium et High Energy) est équipée d'une unique source mercure moyenne pression possédant une puissance variable permettant un premier niveau d'accélération correspondant à celui de l'enceinte SEPAP 12-24 et un deuxième niveau permettant une accélération environ 3 fois supérieure (Ultra-Accélération). Elle a été mise au point par le CNEP, Renault, PSA, PolyOne et Atlas-Ametek. La source a une position centrale et les échantillons sont fixés sur une tourelle animée d'un mouvement de rotation uniforme autour de la source.

L'analyse de l'évolution chimique dans les conditions accélérées d'une enceinte SEPAP 12-24 ou MHE et l'analyse de l'évolution chimique dans une phase précoce d'exposition en usage extérieur sur le terrain (1 an ou plus) permettent de définir un facteur d'accélération si l'on sait discerner dans le mécanisme la formation d'un « produit critique » représentatif du schéma réactionnel. Ce facteur d'accélération ne peut être universel pour toutes les familles de matériaux formulés qui évoluent selon des mécanismes réactionnels très différents, mais il peut être déterminé pour chaque famille de polymères. À titre d'exemple il est voisin de 12 (1 mois = 1 an sur le terrain dans le Sud de la France) pour le polyéthylène de référence. Ces facteurs d'accélération ont effectivement été déterminés dans des cas très précis de polymères de formulations bien définies et exposés sous des formes qui permettent de tenir compte de la diffusion de l'oxygène (éviter tout déficit d'oxygène) et des migrations de stabilisants (effet « réservoir »).

L'enceinte SEPAP MHE permet par exemple de simuler une année d'exposition d'un polypropylène dans le sud de la France en 300h (en moyenne accélération) ou 100 h (en mode ultra-accélération).

Moyenne et ultra-accélération
Peut-on accélérer davantage le photovieillissement ? Il existe de nombreux moyens pour y parvenir, mais le risque est grand de ne plus être représentatif d'un vieillissement naturel. Du point de vue photochimique, des effets multi-photoniques sont par exemple à craindre, de même le déficit d'oxygène risque d'intervenir très rapidement et perturber fortement les mécanismes de dégradation.

L'approche ultra-accélérée développée dans l'enceinte SEPAP MHE permet de résoudre en particulier la problématique des stabilités à très long terme demandées pour certaines applications (ponts à haubans, panneaux photovoltaïques, éoliennes,..) ou la nécessité de pouvoir homologuer très rapidement un nouveau matériau (industrie automobile,...).

Rôle de l'eau
C'est d'abord son rôle physique (d'agent lessiviel) qui a été mis en évidence notamment dans les polyoléfines (polyéthylène, polypropylène). Les produits de dégradation polaires et de faibles masses moléculaires peuvent être éliminés de la surface du matériau et masquer ainsi le phénomène de vieillissement. De ce point de vue des aspersions d'eau trop abondantes dans certains tests de simulation peuvent conduire à une sous-estimation du vieillissement. C'est d'abord son rôle. Mais c'est aussi la capacité de l'eau à extraire des stabilisants de bas poids moléculaire qui est à redouter, ce qui accélère alors les vieillissements sans être représentatif des circonstances naturelles. Pour examiner le rôle conjugué de l'eau avec les autres contraintes physico-chimiques (Ultraviolet (:en:Ultraviolet) – chaleur – oxygène), une enceinte SEPAP 12-24 H a été mise au point ; dans cette enceinte, le carrousel porte-échantillons est immergé dans une eau liquide à température régulée et qui est re-oxygénée en circulation extérieure.

Centre Nationale d'Evaluation de Photoprotection (CNEP)
En 1986, les travaux du Laboratoire de Photochimie Moléculaire et Macromoléculaire ont conduit à créer un centre de transfert (CNEP) pour mettre ses compétences du photovieillissement des matériaux polymères au service des industriels, soit pour analyser des défaillances de leurs matériaux, soit pour mener des études d'intérêt collectif.

Des études de prévision de comportement de matériaux polymères soumis à différentes contraintes environnementales (lumière solaire, chaleur avec ou sans humidité) ou des analyses de défaillances de pièces en polymères peuvent être réalisées en collaboration avec les services R&D des industriels. Le CNEP peut également être partenaire de projets collaboratifs portés par des industriels sur une thématique de recherche innovante.

Le Centre National d'Evaluation de Photoprotection est aujourd'hui associé à une soixantaine d'entreprises et effectue annuellement plus de 500 études couvrant tous les domaines d'application des polymères y compris celui des œuvres d'art. Il est par ailleurs agréé au niveau national français comme « Centre de Ressources Technologiques ». (cnep-fr.com)

Notes et références

Annexes

Articles connexes

 Matières plastiques
 Macromolécules
 Polymère
 Thermoplastique
 Extrusion
 Moulage par injection
 Développement durable
 Chimie
 Polypropylène
 Antioxydants
 Photochimie
 Polyéthylène
 Ultraviolet
 :en:Radical
 :en:Polymer degradation
 :en:UV degradation
 :en:Weather testing of polymers
 :en:Mercury-vapor lamps
 :en:Metal halide lamp
 :en:Ultraviolet
 :en:National Centre for the Evaluation of Photoprotection

Bibliographie
 Jacques Verdu, "Vieillissement des matières plastiques" 1984, Editeur Lavoisier
 G.C. Eastwood, A. Ledwith, S. Russo, P. Sigwalt, vol 6 ; "Polymer Reactions, vol 6" in Comprehensive Polymer Science, Pergamon press, 1989, ISBN [0-08-036210-9]
 Olivier Haillant, "Polymer weathering: a mix of empiricism and science", Material Testing Product and Technology News, 2006, 36 (76), 3-12
 Pieter Gijsman, "Review on the thermo-oxidative degradation of polymers during processing and in service" in epolymers'' 2008, 65, 1-34

Lien externe
 Centre National d'Evaluation de Photoprotection

Polymère
Science des matériaux

redpajama_set_name: RedPajamaWikipedia


For the first month of 2009, the consumer prices went up by 0.8% compared to December 2008, shows data from the National Statistics Institute.
The annual inflation for January 2009 compared to January 2008 is 7.1%.
In the last month, the prices for foods and beverages have gone up the most – 1.9%. The prices of entertainment and cultural relaxation have inreased by 1.3%; the expenses for estates (rent, repair and maintenance), water, electroenergy, gas and other fuels – by 1.2%, education – by 0.5%.
In the last month the prices for transport have dropped by 2.4%, and for clothing and shoes – by 1.5%.
In the group of non-food goods and services, the biggest increase is observed in the prices for rent of estates – by 1.0%, house heating – by 16.8%, and the tourism expenses – by 2.2%.


Bugtussle Nursery is a Unclassified business in Marengo, OH.
Bugtussle Nursery, a stable growing company under Unclassified, is being run by . Since , their sales have been favorable and consistent at $0 to $49.999. Company location coordinates are: .
It can be reached by dialing (419) 253-6118 Full Phone Report, and you could get in touch with their sales team in 960 County Road 212, Marengo, Ohio OH 43334. Visit their website at: to know more about the company's history, products and services, as well as frequently asked questions and privacy policies.
You can learn more by checking their classification codes: SIC – 7389 and NAIC – 561990. Call the hotline stated above for faster transaction and queries. Bugtussle Nursery would like to hear from you.


Did you get an Xbox 1 yet noob?!
Yes, no access to the archives though, but I can fix that.
ok, i was just doing what RainRequiem, told us to do but thank you that would make it faster.
you never know what im truly thinking about.
Issue Reason: I have never had one infraction...Ever!


A 15-minute drive from Moscow's Red Square and the Kremlin, the Novotel Moscow Centre welcomes guests with a modern glass exterior. It offers free high-speed internet and a restaurant serving international cuisine.
Comfortably furnished rooms with warm lighting and high-quality wooden furnishings all include a TV and minibar. Some offer a safety deposit box, iron and hot drink facilities. Guests are offered free bottle of mineral water every day.
A buffet breakfast is served every morning in the Moscow Centre's bright dining hall, featuring wide windows and fresh plants.
Guests enjoy use of the Novotel's fitness centre free of charge and a selection of drinks at the lobby bar. Services include luggage storage and packed lunches for day trips.
Mendeleyevskaya Metro Station is just opposite the hotel and Novoslobodskaya Metro Station is a 5-minute walk away. Sheremetyevo International Airport is a 35-minute ride with Aeroexpress Train from Belorussky Train Station, which is a 10-minute metro ride from the hotel.
Moscow, Novoslobodskaya street,23 (3,5 km from city centre).
Olympic Stadium, Bolshoi Theater, Red Square, The Kremlin, Luzhniki Stadium.


Raising question over Prime Minister Narendra Modi's idea of a "cashless society", Uttar Pradesh Chief Minister Akhilesh Yadav today said that the Centre has not taken any initiative to apprise the rural population of the concept.
"You (Modi) should tell what preparations were made for digital India? Who will teach cashless transaction? How will it reach villages? Youth might be able to do it but what about others?," Akhilesh said during an event here.
"We have given laptops in villages. Over one crore registration has been done so far for our smartphone scheme. You (PM) should tell what have you done? You should know that the government which gives pain to people does not survive," he said.


text:
List Building Lifestyle Club
3 Hottest Traffic Sources of 2019 With Gauher Chaudhry
With 2018 almost out, Igor interviews Gauther Chaudhry, founder of the Digital Sumo traffic events, on the best traffic generation methods of 2019.
Together they take a close look at emerging traffic sources you should be paying attention to in the next 12 months.
They also talk about "oldies but goodies" traffic methods that, in their opinion, will continue to show strong performance in the coming years.
This episode delivers actionable traffic tips for marketers of ALL niches.
CLICK HERE TO READ THE FULL TRANSCRIPT
Igor Kheifets: I'm Igor Kheifets and this is the List Building Lifestyle, a podcast
for those who want to build a large profitable email list and make six figures from
anywhere in the world. If you would like to get rich by building a large email list
while helping people, this podcast is for you. I also invite you to attend a free web
class I'm conducting this week to find out how I built a list of four-million-three-
hundred-thirty-one thousand-six-hundred-and-fifty-six email subscribers at a profit.
Secure your free seat at Igor.cx. Attend this free workshop to discover an easy
way to get 50 to 500 new email leads per day on complete autopilot without losing
tons of money. Just go to Igor.cx to attend this free web class. And now, once again
it's time to claim your list building lifestyle.
Welcome back to another episode of the List Building Lifestyle with your host Igor Kheifets.
It's 1996, and Gauher Chaudhry discovers the internet. He creates an email address using
a college server and subscribes to a daily joke mailing list. The owner of that list has built
an audience of 100,000 people who are getting one joke a day forwarded to them. Soon,
the list owner figured out he could sell an ad space and post it to the subscribers of this
exact mailing list. They could grab a spot for just $300. Gauher inquired about the next
open slot and turned out, there's no room for the next six months. Having done the
math and figured out this guy just made $100,000 emailing jokes to people, he was
hooked. For someone who was just offered a $26,000 a year paycheck as a college
freshman, until this moment he thought he hit the jackpot. Now, it's been 20 years
since Gauher discovered email marketing. He's now a widely recognized authority
on pay traffic generation and media buying. He's the founder of the Digital Sumo
Event, an annual traffic seminar taking place in Ontario, Canada. I attended Gauher
events last month and quickly realized I was in a room full of really smart people
who brought real value and real world experience when it comes to traffic
generation, and especially paid traffic and media buying. I invited Gauher to the
List Building Lifestyle to share what's working right now in traffic generation.
Gauher, welcome to the List Building Lifestyle show.
Gauher Chaudhry: I'm so excited to be here Igor, thank you for bringing me on.
Igor Kheifets: My pleasure, my pleasure. When I came back from your event, that
was just a huge eye opener. It was a humbling experience, because I was not the
smartest guy in the room, you know.
Gauher Chaudhry: I wasn't the smartest guy, either. There were a lot of smart
people in the room, guys who have done numbers that just kind of blow me away in
terms of the amount of traffic that they're buying on a daily basis and the amount
of money they're spending buying that traffic on a daily basis. Not only did, you
know, I put the event on every year, but one of the reasons why I do put the event
on Igor is just because I also learn so much from these guys when they get up on
stage and let it loose.
Igor Kheifets: Yeah, and I was surprised how open the speakers were about just
kind of going into everything they were doing because, I mean I go to a ton of
seminars obviously. Especially since relocating to Canada I've been going to even
more seminars. The one thing I noticed, that many seminars are just pitch fests,
right. They just, you come in and instead of just learning you get introduced to
ideas, but eventually it all leads to one thing. That is, give me money and I'll
give you the full thing, right. This seminar no one pitched anything, and more
than that everybody was really open sharing what works for them now.
Gauher Chaudhry: Yeah, these guys were pretty transparent Igor. They revealed their
funnels, they talked about different clients and how they propelled clients to 10s
of millions of dollars. Didn't pitch anything because I don't do a pitch fest, and
that's not my business model. I think these guys were so open and giving because
they understand the market is so massive. So huge in terms of the amount of
traffic that's available out there, that no one person or even one company can
dominate it. By revealing some of the stuff that they're doing, not only does it
give people in the audience ideas, but the smarter individuals actually act on it
and come back and tell these guys what works and what doesn't work. Additional
ideas that they can actually run with also in terms of improving their existing
campaigns. All in all, it was just a kind of like a giving event where people were
just sharing knowledge bombs to help each other. I think that not only did I learn
a lot, but everybody learned a ton from this years event.
Igor Kheifets: Yeah, absolutely, and the questions were really smart, too. I hope
those are in the recordings, and we're going to be sharing with you guys how you
can get the recordings of this years event later in this episode, so stay tuned for that.
Let me then go ahead and ask you the question that's probably on everyone's mind,
and that is what works in traffic right now?
Gauher Chaudhry: Well, I mean one of the main things that we covered Igor at the
event was Google and Facebook, because they're the 800 pound gorilla, they can't
be ignored. If anybody wants to scale massively into the millions of dollars a
month in sales, at some point Facebook and Google have to play into that role.
They still work, but the thing that people need to understand is compliance.
That's why that was one of the topics that were covered at the live event, was
compliance with Facebook and with Google. The big thing that most people need to
understand is that Facebook and Google are not out to get you. I mean, they want
our money, but they want to do it in a risk free manner, meaning that you're not
putting them at risk if you're making outrageous claims or false claims. I know
that many people who might be running health related offers or make money related
offers, it's very hard to meet Google and Facebooks compliance rules without
killing the marketing itself, or the marketing message itself. They're looking for
additional traffic sources, and there are other traffic sources out there that are
not as strict as Google or Facebook. They're working for us currently in our
health business, in our digital agency business. Those sources are places like
Twitter ads, where really they don't have the rigid compliance rules as Facebook
and Google do. We're still doing great with Intent Ads, which is PPV or PPT ads
using a network like Propel Media or Rapsio. Interestingly enough, Igor, just the
timing of this podcast, we're starting to test Snapchat ads this week. The
challenge there is I know that most of the demographic on Snapchat is
traditionally younger-
Igor Kheifets: Seven years-old.
Gauher Chaudhry: Well, maybe even younger, but the idea here is that
if you can maybe tackle it from an affiliate point of view. For the people
who are listening that don't have a product or service or business, one
of the easiest ways to get started is affiliate marketing. Now, it's just a matter
of, you know, with a 188 million daily users I mean, there's something that you
can obviously sell this audience. The question is, is what. We're going to be
fooling around with that in terms of, I mean, they have a lot of inventory
available, but I think one of the most untapped sources of traffic and everybody's
heard of this, and that's why Tommy Power's presented at it, at the event about
it, was, I still think is underutilized, is YouTube ads. The reason for that is
because there's so much video content being uploaded to YouTube every single day,
that there's so much more ad inventory that's being created because of that, that
they can't keep up with filling that in terms of advertisers. That's just,
presents an amazing opportunity for guys like me, for guys like you, who want to
use video ads to reach a bigger market. Because, with more inventory increasing
and not being filled that just means cheaper advertising, so that's just a massive
market there.
Igor Kheifets: I wouldn't call it necessarily cheap, because even if you're paying
a small amount of money per view, you still have to get lots of views to get
conversions. But, I will tell you this, we have been running YouTube traffic,
really cold, just keyword traffic to a webinar campaign that we've created in the
last couple of month. At first it started out really kind of just uncertain, but
now we got it to a point where we are getting, well again, they're not super
expensive, they're not dirt cheap. They're someone in between, but the engagement
we're getting from YouTube traffic is way higher than we used to get from Facebook
when I tested Facebook. I no longer waste time on Facebook, even though I know it
works for some people I just kind of walked away from that. Got tired of the whole
banning thing and you know, like all the regulations and stuff. Yeah, YouTube is
definitely a traffic source you should be checking out guys. You should be looking
into it, but of course there's a challenge with YouTube, because you have to be
willing to get yourself out there. If you're the face of your business or if
you're not, you still need to create some video ads. Which is something Tommy
Power's and I discussed when I brought him on the show. He spoke about how to
utilize YouTube ads without actually being in the video.
Gauher Chaudhry: Yeah, I mean we're doing the same thing right now Igor, we're
running YouTube traffic to a webinar and you're right, we're seeing a higher
engagement from users who are coming through YouTube versus Facebook. I think,
once again, it's because they're already in a video environment, that staying
around for an on-demand video webinar is just kind of congruent with what they're
doing at that moment. That could be one reason why. But, when we're promoting some
of my webinars, it's not even me in the video, it's going to a certain like
rawshorts.com and creating just cartoon videos. You don't necessarily have to get
out there if you're camera shy. Obviously if you're the face of your company
that's probably going to be a more impactful video than a PowerPoint or a cartoon,
but once again, it all comes down to testing and it's working well for us, so.
Igor Kheifets: Yeah, tell me more about RawShorts, what is that?
Gauher Chaudhry: RawShorts is a place where you can go to create very short
animated videos. It's very cheap, and you can just drag and drop and create videos
fairly quick. I know that when Ryan Skelly presented at the event about Facebook
and Instagram and using video ads, he also mentioned another service called I
think Wave? I'm not 100% sure, Wave Video. If you Google that, that should ...
and, that's another service that allows you to drag and drop and create these
short, four, five, six, seven minute videos that really kind of engage users and
grab them in terms of getting them to a webinar, to a direct sales letter, or to
any kind of sort of funnel that you want to put them through. Like you said Igor,
you don't need the $20,000 Hollywood production studio in your house. You can
literally listen to this podcast, go to one of these services that I just
mentioned, and create your first five minute video probably in less than a half an
hour.
Igor Kheifets: Yeah, absolutely, and I'm looking at these websites right now. We
have rawshorts.com and there's also animatron.com/wave, or you can just Google
wave video. It basically allows you to either use videos that already been
created, or create like slideshow style videos that engage and get attention. You
just capture the visitor using the power of the written word because you're
writing on the screen, which is kind of cool, again, you don't have to get
yourself out there, which seems to be an issue for many people. In fact, I know,
the more I talk to people about video ads and YouTube ads the more this comes up.
Sometimes it's a conflict, sometimes they're working a full time job and don't
want their boss to find out they're doing something, so I totally get that. Yeah,
so YouTube ads for sure is definitely something to check out, and it's vast, it's
huge. If you're willing to do the testing, and if you're a video type of person or
if you're willing to create some simple videos that's definitely a way to go. Now,
what I have found though is that it's really difficult to convert, to profitably
convert anything other than a webinar funnel on YouTube. That's been my
experience. What about you, have you had success with anything other than the
webinar funnel?
Gauher Chaudhry: With YouTube we did have initial success with selling, with
sending people to a 30 minute VSL. Once again, that worked well when we were
targeting searched keywords on YouTube. Not so much with just general display ads
in YouTube, but specific keywords where people were looking for a specific
solution to a problem. Whether it was like a liver flush or a liver cleanse, or
fix liver fatty, or fatty liver disease. That did work well on YouTube for us, but
other than once again webinar funnels, we haven't really tested anything other
than the 30 minute VSL or a webinar funnel. Legion we still have yet to test, but
I found it's just that the webinar, the evergreen webinar is working so well Igor,
that we're not messing around with the YouTube funnel-
Igor Kheifets: Yeah, don't fix what's not broken, I totally get that.
Gauher Chaudhry: Yeah, we're fixing the back end and that's just making a better
webinar so that the traffic comes in and converts better, because it's already
there, it's already working, so why would we mess with that.
Igor Kheifets: Yeah, absolutely, absolutely. We briefly mentioned Twitter ads,
what about Twitter ads, are you still driving them to a webinar, do you create a
special type of offer for Twitter?
Gauher Chaudhry: Twitter works phenomenally for a lot of different things. We're
sending direct Twitter traffic to 30 minute VSLs that are just crushing it,
converting way better than Facebook, converting way better than Google traffic.
Why? I think there's a few reasons, number one being that Twitter in 2017 was
ranked the number one platform that people go to get their news. Some of our VSLs,
the tweets that we create our news worthy, and that's allowing people to actually
engage with the videos. The other thing is that Twitter's not nearly as compliant,
or rigid in terms of compliance as Google or Facebook. Where, for example, you can
use before and after photos, where even on a place like Snapchat you can't even
use before and after photos in their ads. Twitter really is kind of like the wild
west right now in terms of what they'll allow you to do. Being able to use certain
creatives, I think it pre-frames the prospect when they're going to our VSLs, and
that's another reason why they're engaging with our VSLs and sticking around a
little bit longer. The other thing Igor is that the inventory is so cheap. If
something gets good engagement, you can get clicks for as little as, we've been
able to get as little as 14 cents for US traffic.
Igor Kheifets: Wow.
Gauher Chaudhry: Yeah.
Igor Kheifets: Oh my god, wow. What kind of demographic should be expect, is it
all over the spectrum?
Gauher Chaudhry: It's all over the board.
Igor Kheifets: Yeah.
Gauher Chaudhry: 50% women, 50% male. I was surprised because even for some of our
weight loss products we get a lot of males converting. Once again, we're able to
use before and after photos of successful case studies, and predominantly you
think it's women but we're getting a lot of men engaging with our ... they're a
little bit cynical in terms of the comments they leave on our Twitter ads. But,
they're still buying the product, so I mean, you know. Twitter we want to make a
big push for, I mean they have different ways you can advertise on Twitter and we
started experimenting with web cards, and the traffic just exploded when you use
web cards. The only issue was that conversions dropped, so we had to scale back
and use native tweets. We're still trying to figure out the web cards. I think if
we better qualify the ads for web cards, that might allow it to be able to scale,
but for people who are listening don't dismiss Twitter. I mean, there are days
where we've been getting 20 to 30,000 visitors from just Twitter alone.
Igor Kheifets: Wow. Per day?
Gauher Chaudhry: Yeah, yeah.
Igor Kheifets: Oh my god, wow.
Gauher Chaudhry: The inventory is there, the traffic is there.
Yo, it's Igor. If you're loving the content, hop on over to
listbuildinglifestyleshow.com for more free training and a free transcript of this
episode. Oh, and I'd really appreciate if you logged into iTunes and rated the
show. It really helps. Thanks.
Igor Kheifets: How do you see all this changing in the next say six to 12 months?
Gauher Chaudhry: Well, the scary thing is Twitter's cracking a profit now, right. I
mean, anytime a company starts making money that's when they start tightening up
on compliance because they've gotten over that hump. I don't think that Twitter
will allow certain things within 12 months, and I think all of the big companies
like Facebook and Google and Twitter and Snapchat are going to try to fall in line
with compliance, because the last thing they want is the government to come in and
regulate how they sell advertising. But, while the times are good right now, as
long as you're in compliance with what they've written as things that you've got
to do to comply you should be okay. I know that make money is a little bit harder
on Twitter. Not as hard as Facebook or Google, but as long as you word your ads
correctly then you can still get away with running traffic there.
Igor Kheifets: Yeah, what I'm finding is that on Google or, well I don't know
about Facebook, I'm very anti-Facebook so I'm not going to go there. But, Google,
YouTube, which is same as Google of course, same company. It's all about showing
what you've done in the past if you want to make claims. You don't show what other
people have done in the past unless it's super verifiable, and definitely don't
promise what the customer can do shall they follow through, right. That's a
guaranteed recipe for getting banned.
Gauher Chaudhry: Of course.
Igor Kheifets: If you talk about say how I maid $10,000, that's okay, but if you
say how you can make ... that's bad, that's bad, you're going to get banned for-
Gauher Chaudhry: That's a no no.
Igor Kheifets: For sure.
Gauher Chaudhry: It's all in the wording Igor, I mean you could come across
basically and say to somebody I'll show you how to make $10,000 without saying it.
When you talk about how I made $10,000 and it was real easy, that implies well, if
it was easy for me it could possibly be easy for you. I mean it's just all in the
wording, you know what I mean?
Igor Kheifets: Yeah, and you also don't have to focus exactly on the money too,
because what I found out was when it comes to these big networks, the conversion
difference is not substantial between say saying something like how I made $10,000
in the last 30 days, versus, how I built an online business that I run from my
kitchen and walked away from a job, or whatever. Right, so in other words you
don't really have to shove numbers down peoples faces, or if you're in weight loss
or you know, you don't have to say how you can lose 15 pounds or something like
that. You can actually say how I became healthier and how, or like how I went from
my hospital bed to running with my kids everyday or something like that. You can
say things that like you said imply a result, imply transformation, versus
actually spelling it out. Which can be even more powerful, because we will
challenge what people tell us. We will never doubt what we conclude on our own.
Gauher Chaudhry: No, of course, and in some cases you like you said that might even
work even better, because with so much skepticism on line. Sometimes when people
see claims like make $144.58 an hour they don't believe it, whereas something a
little bit more realistic like how to develop an online business so that you can
quit your day job in a year is a little bit more realistic.
Igor Kheifets: Gotcha, okay. Twitter ads, YouTube ads, and I really want to
complete the trifecta here, so give us a brief introduction into PPV ads, because
I know a lot of people don't, not only they don't understand how to do that, they
don't even know it exists.
Gauher Chaudhry: Yeah. Well I mean, PPV is just basically short for pay-per-view.
Networks like Rapsio and Propel and Media Traffic, what they allow users to do is
they allow them to buy new tab impressions or pop up impressions. These are
unblockable pop up or new tab impressions, and they're full page ads and they're
basically driven by what's called adware. That is basically software that people
download onto their computers so they can use, and in exchange for the free
software they agree to accept the occasional ad per day. Now, once again this is,
for some people who might be listening to this, they might be thinking in their
mind well this sounds like spyware. Which is very, very different. Spyware is
malicious software that's put on your computer without your knowledge and changes
your homepage and does all of that. This is very different. This is licensed
software, the user has to accept it, and then user agreement. It's very easy to
get rid of if you don't want it anymore, and it's currently sitting on about 80 to
90 million computers worldwide giving a massive amount of ad inventory for people
who want to potentially bid on competitors domains or relevant keywords, so that
when somebody visits a competing domain or does a search for a relevant keyword
that the advertiser chooses to bid on, such as me or you, then our full page new
tab ad or pop up impression will appear. Just in my experience, Igor, I don't know
how much more targeted you can get than being able to pop up right on your
competitors website.
Igor Kheifets: Yeah, that's crazy. When I first found out about PPV, and I admit I
was never able to make it work profitably and I probably didn't really try hard
enough, because I moved into solo ads at that time and it just seemed like a much
easier option for me. But, it really does not get more targeted than just knowing
exactly who's your best competitor is and who's making the most money. Like, if I
was say, if I was starting a company that was a drag and drop sales funnel builder
for internet and affiliate marketers, I'd just go on PPV and I'd just bid on
clickfunnels.com.
Gauher Chaudhry: Exactly.
Igor Kheifets: This is it, I'm getting the best customers, and Click Funnels is
already spending all this money, all this time, and have an army of affiliates
driving all this traffic to clickfunnels.com. I'm just sitting there and siphoning
as much of it as I can and doing absolutely no work at all, besides perhaps hiring
somebody to design my pop up.
Gauher Chaudhry: Exactly, that's it. That's all we do all day, I mean like I said in
the health market we'll drive anywhere from 500 to 600 leads a day at less than a
dollar. To pull that off on Facebook or Google, we're looking at paying six to eight
dollars per lead. At that CPA that just doesn't work for us, and that's why we love
PPV, because the leads are cheap and they convert. I mean, they convert, I don't
want people to think that the quality of the traffic is anything less than Facebook
or Google. In terms of what we're seeing Igor it's actually better than Google or
Facebook, because it's just so, so targeted. I mean like you said, if you're selling a
funnel builder and you're bidding on Click Funnels, how much more targeted can
you get?
Igor Kheifets: It's amazing, but I have to point this out, I have to point out two
things. First off, is I know you're driving traffic to a capture page, so you're
building a list, right.
Igor Kheifets: This is really important guys. No matter the traffic source you're
using, free, paid, social media, PPV, Twitter ads, doesn't matter, build your
list. This is where you recoup most of your money, this is where you generate the
best customers, this is how you get a much larger customer value. Another thing I
want to point out is that it's really important for you to have high lifetime
customer value when you're driving paid media. Because, even if you're getting
these at a dollar a lead, which your lifetime customer value is 20 bucks, you're
not going to get anywhere. The only reason we can scale traffic is only if we will
eventually make more money, multiples of what we spent to get the customer with
our profits then what we're putting in. That's the formula. That's why LCV or LTV,
depends on how you call it, that's why lifetime customer value is probably the
most important number, because you can go backwards from there.
Gauher Chaudhry: Exactly, and I think if more people realized that Igor than, you
know, the problem is, is as marketers and paid media buyers we're always focusing
too much on the front end. How can I get more customers, how can I get more leads,
where in fact if you kind of optimize your back end to work with your existing
traffic, work with your existing leads and increase the average order value or the
average lifetime value, that's going to actually help you on the front end. In
terms of acquiring more customers and more leads, because you're going to be able
to afford to pay more for a new customer, new lead, because you've got such an
amazing back end developed in the back. People just don't do that, and I think
that if there's focus there then it just makes the whole front end a lot easier.
Igor Kheifets: Absolutely, it makes your life easier because you're not worried
about paying a dollar a lead or two dollars a lead, you can handle both. Then, it
becomes, I mean you show these charts at the event, it's like some new traffic
sources are getting you a dollar a lead traffic, other traffic source are getting
you five dollars a lead traffic, but you're getting both because you can afford it
thanks to your back end. Which is where the true power is. You have options,
you're able to make a profit on all kinds of traffic sources, and you end up
building a real business rather than a one-legged stool that can fall as soon as
you get banned from one network.
Gauher Chaudhry: Well, not only that, but when you're building an email list you're
building your own audience, your own tribe, basically your own network. If you do
end up getting banned, which is inevitable in some cases, then who cares when you
have your own tribe of a couple hundred thousand people on an email list, because
now you don't have to be governed by their compliance rules and basically their
way of telling you how you can market and deliver your message. I mean, everybody
like I said, I mean if I could go back to 1997 again all I would have probably
done from day one is just focus on list building.
Igor Kheifets: Oh yeah, absolutely, I mean, man, we've only spent the last 220
something episodes saying that.
Igor Kheifets: You know, on this pod-post.
Gauher Chaudhry: I just think a lot of people are just, I don't know, a lot of
people shy away from email because they're too scared. But, that's just the
reality of it, is that people have to realize that if you want to build a
sustainable business you need to build your own audience, your own tribe. Building
a Facebook fan page or even a Facebook group, or whatever it may be, or a
following on YouTube, you're still at the mercy of the network if your audience is
till there. Because, it's not really your audience, it's Facebook's audience and
Google's audience, and they'll do whatever it takes to make sure that you are
giving them a good user experience. If you're not, boom, you're gone. Whereas,
once again, when you build your own email list that's something you can tap into
multiple times in a day if you wanted and not have to worry about what you can say
and what you can't say.
Igor Kheifets: Yup, totally agree, totally agree there. Now, obviously we can't do
justice to everything you shared at the seminar, everything that other speakers
shared at the seminar, there was just a lot like you said knowledge bombs. It was
crazy. I couldn't take notes fast enough. What else have you covered, just give us
the bullet point version, what else have you guys covered and is there a way for
us to get the recordings?
Gauher Chaudhry: Yeah, I mean we covered a lot of topic. I mean, obviously we
covered the big boys of Google and Facebook and Instagram, but we also covered
native ads and YouTube. I mean, native ads are continuing to grow, there's billions
of impressions of native ad impressions available on a daily basis. We also covered
funnel optimization, creating funnels that actually convert. This goes once again
down to talking about lifetime value of bringing somebody who's much more qualified
into your funnel. We covered Twitter ads, and how it's the wild, wild, west. I had one
of my team members actually cover Pinterest, we're actually putting a big push on
Pinterest. We've had great success on Pinterest ads, and I know we haven't talked
about this here, but for anybody who's got a demographic that's predominantly
women, Pinterest is 90% women. With some of the stuff that we've been doing with
Pinterest, we've been able to generate upwards of 1000 free visitors a day in just
organic traffic from pins that we've put out there. That was also covered during the
session, and then we talked about influencer marketing. I know we didn't have the
time to talk about this, but that's going to be a big business Igor. I think reaching out
to people on Instagram who have massive followings, but they don't know jack about
how to monetize that following and they're actually dead broke. There's an opportunity
there to have them endorse your product or service, reach the masses, and it's
just another avenue of getting traffic that I think is going to get a lot bigger,
because apparently everybody wants to be the biggest person on Instagram or
Snapchat or whatever-
Igor Kheifets: Apparently.
Gauher Chaudhry: Whatever it may be, especially teenagers right, whatever it may
be. If you have a product that fits an influencer, that's something to potentially
reach out there. Yeah, the recordings did come back, there's probably about a good
eight to 10 hours of footage from the life event. They are available for purchase,
and I know that you are going to supply the URL for people who are interested in
getting their hands on those recordings.
Igor Kheifets: Yeah, guys, so if you want to grab the recordings, which I highly,
highly, highly recommend you do, you want to go to igorsoloads.com/sumo, because
the event is called Digital Sumo so it's very easy to remember.
Igorsoloads.com/sumo, S-U-M-O, and you can grab the recordings. Now, personally, I
particularly enjoyed okay the presentations on the first day, but you're also
going to find some really sick value in the Facebook presentation. Again, I'm
anti-Facebook, but I have to admit when this guy is showing how they're spending
30 grand a day in Facebook ads promoting this health food company, an e-commerce
company, I was like, "Oh my god, wow, this is just incredible."That was pretty
neat. I also think you guys should check out the YouTube presentation by Tommy
Powers. There's definitely, the native ads will probably be one of the bigger
revelations for you. I also really enjoyed the presentation by Simon, I think
Simon Stanley his name is, on email marketing, and I'm going to be hosting him on
the podcast as well. Overall, if you want to build your list, if you want to grow
your business, if you want to have multiple streams of incoming leads in your
business so you don't have to depend on any one traffic source. If you're not
doing anything other than solo ads right now, and obviously if you're listening to
this podcast you're probably doing solo ads, then you want to check out these
recordings, okay. Again, the link is igorsoloads.com/sumo. Go there right now,
they're available for you. Grab them, check them out, take notes, and most
importantly go and implement because I mean after discovering what you're going to
discover from these recordings there's really not going to be anymore excuses left
for you not to get leads. Not to get really targeted leads. Gauher, thank you so
much for taking the time to sit down with me and chat about traffic today. Also,
where can we go to learn more about you and your work, not just about traffic.
Gauher Chaudhry: Real simple, just go to digitalsumo.com and that gives information
on some of the services we provide and our blog. We do create additional blog
posts on different traffic and conversion topics. Like I said, we're testing with
Snapchat and actually Linkedin ads now, especially for people who are doing
B-to-B, business-to-business, you might want to look at Linkedin ads. They do have
a paid traffic platform too, which can work very well for B-to-B businesses.
Igor Kheifets: Sick, all right. Well, it seems like it's a never ending, like you
know what I love about this episode now is that even if anyone had a, this sort of
limiting, scarcity mindset about traffic and leads? There's no way you walk away
from this episode feeling like that again, right. It seems like there's more
traffic than I can ever tap into. There's just not enough hours in the day to set
up enough campaigns.
Gauher Chaudhry: Nobody should ever have a traffic issue, Igor, it's always a
conversion issue. As long as you're focusing on increasing your conversions, man,
the traffic is, it's just all out there for the grabbing.
Igor Kheifets: Nice, nice, I love that. I love this positive message. Cool, so
guys you heard the man. If you would like to get the recordings once again, the
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As per increase in the number of Smartphone users, many companies have started their own android app development services or are looking to hire android developer to build apps for their company. For this, there are some tips you should know before hiring any application developer.
Experience – What makes an android developer best to hire is his professional experience in the industry. Experience is an important factor so that your android developer can build effective and dedicated apps. You must know about the previous experience of the developer in the application development industry to make sure he will bestow the best android apps for your company.
Portfolio – If the developer you are hiring has experience in previous industry than go through the samples of the application that is built by him. Reference of the application which is developed by him will give you better idea of his work before you hire him for your company.
Innovative – Many developers can make an update version of an app that already exists in the market, but in order to be successful your app must contain innovative concept. To develop new innovative and successful application your android developer must be creative and innovative.
Work as per the company's goal – A good android developer is one who can work according to the traits of your business. His modified android apps should be dedicated towards the requirements of client to maintain the company's pride. The apps that he makes should satisfy the need of company and client.
Good learner – Android keep its version updated time to time. Your android developer must have ability to learn to work with new feature and to give excellent results. He should have capability to work with innovative ideas with the skill of learning new things.
Capable of working in a team – Android development is a team work of many professional application developers. Building any app individually is something that becomes complicated hence; an android developer should know how to coordinate with the team and should know his role and responsibility as a member of that team.


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text:
Category: opium
UN Opium Survey distorts the Facts, Says Think Tank
"YANGON — The United Nations Office on Drugs and Crime has been accused of "distorting realities of the situation on the ground" in its latest Myanmar opium survey, in a report by the Transnational Institute, a think tank based in Amsterdam.
In the report, A distortion of reality: Drugs, conflict and the UNODC's 2018 Myanmar Opium Survey, released on March 4, TNI takes issue with accusations the UN agency makes about armed ethnic groups.
They include the Kachin Independence Organisation, a political wing of the Kachin Independence Army, which issued an open letter to the UNODC on February 15 that rejected the survey's findings and demanded a retraction.
It says the two main opium-growing areas in Kachin are at Sadung in Waingmaw Township bordering China, where cultivation takes place in areas under the nominal control of two Border Guard Force groups under Tatmadaw command, and in the tiger reserve in Tanai Township, which is also under ostensible government control.
TNI said its sources had confirmed that there was currently no substantial opium cultivation in areas controlled by the KIO, which has for several years carried out a strict anti-drugs campaign, including eradicating opium fields.
International organizations such as the UNODC need to be aware that inaccurate reporting is a high-risk activity that could have a negative effect on efforts to promote peace and political reform in Myanmar, the think tank said.
The links between drugs and conflict were a vital issue that needed to be discussed, transparently and openly, during political negotiations to achieve peace, it said. "This is a matter of concern for all Myanmar's peoples."
Continue Reading at Frontier Myanmar
Myanmar Cracking Down On Opium, But Conflicts Push Drug Trade
"The amount of land being used to grow opium poppies continues to decline in Myanmar, but ongoing conflicts are hampering efforts to stamp out the trade at a time when the illicit drug economy is becoming increasingly diverse, according to a new United Nations report.
Some 37,300 hectares of land in the country was under poppy cultivation last year, down from 41,000 in 2017, the UN Office on Drugs and Crime (UNODC) said in its Myanmar Opium Survey 2018 on Friday.
Nearly 90 percent of all the opium was grown in the northeastern Shan state, where government forces continue to battle ethnic rebels.
Myanmar has been battling conflicts in its border regions for decades and the unrest has long underpinned the drugs trade; in the mid-1990s, Golden Triangle, which includes the border areas of Laos and Thailand in addition to Myanmar, had the dubious distinction of being the center of the world's opium and heroin trade.
Since then, government eradication efforts have helped tackle the problem, but the conflicts continue to provide the kind of conditions that allow the illicit drug trade to thrive.
About 2,605 hectares of cultivation was eradicated in 2018, 26 percent less than the previous year, it said. UNODC data shows eradication has been in decline since 2015.
The agency noted that economic problems, including a lack of job opportunities and income inequality, also contributed to the resilience of the drug trade amid increasing efforts by traffickers and organized criminals to diversify the market.
Continue Reading at Aljazeera
25% Of Idaho Prescription Opioid Users Also On Benzos
Researchers from ISU's College of Pharmacy went through all the prescriptions that were reported to the Idaho Prescription Drug Monitoring Program in 2017. They found about 201,000 people with short-term opioid prescriptions, meaning they had been taking opioids for less than 90 days and another 101,000 who had long-term prescriptions. Out of the ones who had been taking opioids for longer than 90 days, 25,000 were also prescribed benzodiazepines or another depressant.
Opioids, which includes common painkillers such as oxycodone and hydrocodone, are generally prescribed for chronic pain, while benzodiazepines, which includes drugs such as Xanax and Klonopin, are often prescribed as sleeping aids, anxiety or to prevent seizures. The problem with combining them is that, since both are depressants, it raises the risk of overdose and death, said James Berain, a student pharmacist who was one of the researchers. There are very few instances, such as end-of-life care, Berain said, where combining them would be appropriate.
What surprised the researchers, Berain said, was that 56 percent of people who were prescribed both opioids and benzodiazepines got them from the same doctor. Berain said they expected to see more cases where people were getting them from different doctors.
Post-Register
Nonaddictive Opioid Alternative Shows Promise in Monkey Study
With the opioid epidemic raging across America, many scientists are in search of an alternative painkilling drug — one that could be used in place of opioids, without the deadly side effects.
Now, a team of researchers in the U.S. and Japan say they've developed a promising new synthetic drug that could be as effective as opioids in relieving pain but without posing the risk of addiction. In a new study, the drug, called AT-121, successfully relieved pain in rhesus monkeys without resulting in harmful side effects or causing the monkeys to become addicted. Still, more research is needed before the drug could be evaluated in humans.
Although the number of opioids prescribed in the U.S. has decreased since its peak in 2010, the levels remain high. The Centers for Disease Control and Prevention (CDC) found that there were more than 42,000 deaths from opioid overdoses in 2016, up from 33,000 deaths in 2015, Live Science previously reported.
The fact that the drug was studied in a primate model, rather than in a mouse model as is done in many similar studies, means that the effects of the drug are likely much closer to what scientists would expect to see in humans, Roth said. And the monkeys didn't experience any changes in respiratory health while taking AT-121, which suggests that an overdose would be unlikely to cause the harmful or fatal respiratory effects associated with an opioid overdose. "That would be a significant advance if that [result] is transferable to humans," Roth added.
The scientists plan to continue their research by carrying out the safety and toxicology studies that are required by the U.S. Food and Drug Administration before proceeding with human clinical trials. "We want to move as fast as possible because our results are exciting," Zaveri told Live Science. The scientists are also researching other compounds that have a similar profile as AT-121, she added.
Myanmar Embraces Silkworms Over Poppies
Zhou Xing Ci's family have farmed poppies for as long as anyone remembers, scraping the flowers' sticky brown sap to produce opium.
Along with many other farmers in the hills of eastern Myanmar, the crop – much of which ends up as heroin sold on foreign streets – has in recent years put Myanmar behind only Afghanistan as the world's leading source of opium.
A Chinese company working with farmers like Zhou hopes the silk-producing larva can help the farmers, and their country, quit the drug.
"Growing opium is too tough. It's only one harvest every year and a rain can easily destroy a whole year's work," said Zhou.
The UN agency has assisted more than 1,000 farmers to switch from opium to another cash crop, coffee, since 2014, said Troels Vester, UNODC country manager for Myanmar.
Still, 41,000 hectares of poppy was planted in Myanmar last year, the agency said. Farmers in conflict areas were less likely to have moved to licit crops, it added.
In the corner of Myanmar where Zhou lives, bordering China's Yunnan province, various armed groups operate and the law is barely enforced, providing a haven for opium traders, as well as heroin producers and meth-lab operators.
Read more at News.com


Feel the energy of Asia in Beijing! Beijing is home to countless heritage landmarks including Tiananmen Square, the Imperial Palace, and of course the Great Wall. The city always feels alive with the bustling silk markets and Peking Duck restaurants on one side, contrasted by the luxury boutiques and opulent hotels on the other.
Wake up early in the morning and visit the hutong neighbourhoods for a yummy street breakfast and then join the locals for Tai Chi. Beijingers are well-known for their friendliness and welcoming spirit to foreign guests (remember the Olympics) making Beijing the perfect environment to learn and practice your Chinese both in and outside of the classroom.
To book your place on a program, the non-refundable application fee of $119 USD must be paid. Fees can be paid in USD or by credit card in any currency upon request.
Find the course that meets your interests!
Are you an ambitious young professional who sees potential in China to kick-start your career? Are you open-minded, dynamic, ready to take the initiative to succeed, and able to work independently in a cross-cultural environment? We work with an extensive corporate network and can offer a valuable in-China work experience. Register now to make China your future and obtain a valuable edge in today's competitive job market.
Journalism, Logistics, Marketing, Transport, PR, Real estate, Research and more!
Our schools are located in the very hearts of Beijing, Shanghai, Chengdu, Suzhou, Guangzhou, Shenzhen, Hong Kong, London and New York City which offer lively, interactive classes and a central location for your study. Contact us for classes in these locations.
Established in 2004 and one of the first private Mandarin Schools in China, we have helped over 30,000 foreign students from 100+ nationalities to speak Mandarin!
There are countless language schools in China, so why would you want to take a Chinese course with us?
We are certainly aware of the challenges our students may face, from our experience, then through our unmatched teaching staff and updated learning materials, you will find Mandarin is not so difficult and you will be speaking Chinese before you know it!
The accommodation can be arranged on request in a Chinese host family, shared apartment or private studio apartment.
Do you want the complete China experience? Aside from your own single room, you will be sharing life with a Chinese family at their home. Through conversation, meals and daily activities shared with your host family, this is the perfect way to put your Chinese into practice and learn more about modern Chinese life and culture. You will learn Chinese language and culture through daily life making this is the best option for a full immersive experience. Clean and safe, you will be expected to live and eat in the way the family does. The family will provide breakfast and dinner introducing you to the real Chinese food you can't find in typical Chinese restaurants.
Surroundings: As a general rule, our host families are between 30 to 45 minutes from the school by public transportation. You will find all services like shops, banks and post office in the area.
In the heart of the city center, you will find our apartments just a short walk away from the school and next to the subway and many conveniences. The apartments are furnished and equipped with all essential modern appliances and located in residential buildings. This is the best option to make new international friends and share your China experience. You will your own private room and shared access to an equipped kitchen, laundry and bathroom. Internet is complimentary as is water, gas and electricity. There is also a cleaning service once a week.
Situated in prime locations just a short distance from the school, Mandarin House's Private Studio Apartments give you the privacy and comfort you deserve. Clean and fully equipped with modern furnishings you will not need to worry about anything. You will have your own private room, equipped kitchen, laundry and bathroom. Internet is complimentary as is water, gas and electricity. There is also a cleaning service once a week.
Surroundings: Between just 2 to 20 minutes walk from the school, you will find all daily services like shops, banks, restaurants, cafes and the post office all close by. Near easy public transportation, you can explore the city with ease and convenience.
Activities: Learn to speak Chinese and have fun!
We will be here to help and support you before your arrival and during your stay until you return home. Make friends, practise your Chinese, and visit Beijing's iconic locations and hidden gems!
Imagine hanging out on the Great Wall or your first visit to the Forbidden City; think about learning how to cook some local Beijing delicacies or practicing Kung Fu with a Shaolin Shifu!
The Olympics showed there is so much to do in Beijing and we are dedicated to take you outside of the classroom to discover Beijing and start putting your Chinese into practice.


Judging by the turnout this year, it would appear sport and recreation in Nunavut is pretty healthy.
The Recreation and Parks Association of Nunavut (RPAN) hosted its sixth annual conference in the capital from Oct. 19 to 21 with the highest-ever number of delegates attending, according to Dawn Currie, RPAN's executive director.
"We had 83 registered delegates for the conference and some from Nunavik for the first time," she said.
A total of nine made the trip in from Nunavik, which could have happened last year had it not been for bad timing.
Currie said this year wasn't a problem, though.
This year's conference featured three different streams of instruction: community recreation at the Frobisher Inn, soccer at the Inuksuk High School gymnasium and volleyball at Joamie and Nakasuk schools.
Quentin Sala of Sanikiluaq goes over some notes during a breakout session as part of the Recreation and Parks Association of Nunavut's annual conference in Iqaluit on Oct. 20. Photo courtesy of Natalie Maerzluft.
The community recreation stream dealt with such workshops as Knowing Your Community, Volunteerism and Leading The Way, which looked at the NU Play after-school program and Get Happy Summer Day Camp program.
Two guest presenters from Toronto's Humber College were on hand to help lead things in the form of Leila Kelleher and Sherri Branscombe and Currie said they're no strangers to the North.
That is, of course, if it fits the needs of RPAN and Humber College, she added.
"If the schedules work out, we'll see if we can make it work," she said.
Both the soccer and volleyball streams were chances for coaches and athletes to go through high-performance models. The soccer stream included work on defending and attacking principles, game play and the rules of futsal while the volleyball stream focused on such things as physical testing, drill preparation and offensive and defensive strategies, among other things.
The Sport and Recreation Awards Gala on Oct. 20 was the night where the best and brightest of the sport community were recognized for their work over the past 12 months.
More than 180 people attended the evening, said Currie, and it was all done in collaboration with the sport and recreation division.
One thing which was new this year for the awards was title sponsorship for the honours given out by RPAN, which included the Baffinland Iron Mines Recreation Leader of the Year, which went to Terry Killiktee of Clyde River, the Calm Air Community Organization of the Year – Cambridge Bay Minor Hockey – and the One Ocean Expedition Youth Leader of the Year, which went to Hayden Hickey of Iqaluit.


Adult acquired flatfoot is a deformity that develops when the arch along the inside of your foot flattens out after your skeleton has stopped growing, compromising your foot's support. Your arch can "fall" for many reasons, but the primary reason an adults develops a flatfoot deformity is the weakening and rupture of the primary tendon controlling the arch, the Posterior Tibial Tendon. This runs along the inside of the ankle to its attachment on the foot. This condition is most common in middle-aged to elderly women, especially if they are sedentary.
Adult acquired flatfoot isn't always painful, but a flattened arch puts additional stress on the heel and other joints, like the ankles and knees.


text:
Midtown New York City is the place to be. The lights, cars, traffic, architecture and people make the city come to life as a living, breathing, organism that never sleeps. Take a trip with this time-lapse production into the city and see the sights and sounds that create this magnificent destination.
For us, this time-lapse production was produced using more than 50,000 still frames, shot over the course of 6 months traveling back and forth from Washington DC to New York City. Our main goal was to capture the central part of the city in both visuals and audio. The sound effects used in this production were taken from the various locations we shot and were added in to give you the feeling of actually being there.
There were multiple times during this shoot that we were chased off, either by cops or the cold. The subway shots were particularly difficult to get, especially in the wake of the Boston bombings. We were led out and in some cases followed by police officers or MTA officials who seemed intent on getting us for using tripods.
The music is performed by the talented Danny McCarthy (Fracture)
(Music has been licensed through Killertracks.com)
Follow us here;
www.facebook.com/District7Media
Our gear consisted of the following;
(4) Canon 5D Mark III's
(2) Canon 16-35mm f/2.8 II
Canon 24-105mm f/4
Canon 70-200mm f/2.8 II
(2) Dynamic Perception Stage Zero's with upgrade stepping motors www.dynamicperception.com
Emotimo TB3 - Orange and Black www.emotimo.com/
This production would not be possible without the help, assistance, guidance and inspiration of some of the most talented people out there;
Arthur Breese, Jimmy Shea, Gregg Lehrman, Jay Burlage, CA Time-lapse Crew (Joe Capra, Colin Rich, Andrew Walker, Matt Givot, Chris Pritchard, Michael Shainblum, Eric Hinds, Ben Canales, Sheldon Neil) Richard Bently, Patryk Kizny and the rest of the time-lapse community.
MIDTOWN - Cinematography, production and motion graphics by Andrew "Drew" Geraci
©2013 District 7 Media All Rights Reserved. No images, video or parts of this production may be used without authorization. This production is for portfolio use only.


ICP Over Indexing Dial - New Precision Technology, Inc.
This system incorporates our ICP platform that can work over dials and conveyors. In this case, parts are presented to three separate systems using dedicated fixtures. Traditionally, dedicated fixturing is a hallmark of dial based designs. Often, however, parts can have sufficent similarity to each other - a form factor - that enables fixture costs to be dilluted across families of products.
The part to part dwell time is shortest with dial systems. This dwell can be as little as half a second or as much as two seconds depending on the overall size of the dial and the drive that causes the dial to index. Dials can be very heavy - 20 lbs for a simple, 180 degree index to several hundreds of pounds for a eight or more station dial made of steel - and the subsequent torque required for an index of minimal time can be staggering.
An additional consideration for dial systems can be on-load and off-load. In many cases an operator will place parts onto a dial, and depending on index rate, will also remove completed parts as the dial rotates a full turn. Faster cycles may require a separate operator simply to unload the dial. In advanced dial applications, robots will load dials and unload dials which forces issues of synchronization to come into play.
In this application, a gantry mold unload machine removes newly molded parts from an injection mold machine and places them on a small sychronization dial. These parts are then transferred to a main dial where several operations are done on the part before final evaluation and robotic removal occurs from the main dial. In this case, parts are scanned to see if they meet finish requirements. If they pass, they are sorted into left and right part lanes; otherewise, if they fail, they are placed into a reject lane.
Many operations can be performed The onboard vision system performs rotational/translational re-alignment using two openings in the part to properly align the program to the part. While this application is discussed elsewhere on this site, it is an excellent conveyor example. With a part to part cycle time of less than eight seconds, it illustrates the power of conveyor based part handling, the economy of fixtureless systems, and the power of vision systems to help adjust to parts on the fly.


The Magellan Document Tray Reader (MDOCR-2505) is designed for initial file & document registration and recording in an office environment.
The MDOCR-2505 provides the ability to RFID read and write to incoming and outgoing documents and track them anywhere within your organisation.
The MDOC-2505 Document Tray Reader is used as an electronic In Tray or Out Tray for tracking important documents in office environments.
The RFID system will automatically identify, read, write and track files documents labelled with PJM StackTag®.


Ever wondered what goes best with the local cuisine? We asked some of the best restaurants in Niseko their favourite recommendations with dishes on their menu.
The sweet, fruity floral notes of this award-winning sake contrast and compliment warm winter soul food dishes, such as Shaby-shabu and a nabe.
The crisp, yet fruity flavour of the Pinot Grigio brings out the delicate flavours of the garlic prawns. The citrus aromas and the minerality of the wine will give a cleaner finish!
The 'creaminess' of this traditional kimoto-style sake complements the subtle sweetness of the cream cheese while retaining enough acidity to contrast against the saltiness and textures of the blue cheese.
The velvety, balanced, and elegant notes of this daiginjo sake enhance the subtle flavours of the Shabu-shabu, which accent the Wagyu beef perfectly.
Food: Slow cooked beef entocostal served with herb mayo.
This medium-bodied Pinot Noir pairs well with the slow roasted beef entocostal bar snack. The wine helps to highlight the slow cooking process and bring out the juicy flavours of this dish.
The earthy, rich and fruity tones of this Pinot Noir pairs perfectly with the selection of smoked cuts, fruit and nuts.