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Clients & Work
INFLUENCER CAMPAIGN & pr plan
Collaborating with micro-influencers - who were already fans of Gordon Ramsay and his restaurants - allowed us to capture 'real-life' content.
Established in 1815, Royal Doulton is one the world's leaders of luxury and lifestyle home products. Inspired by the brand's London origins, Royal Doulton embraces the urban culture & eclectic style of the City. RD's tableware product collections encourage self expression and are designed to give consumers everything they need to create a relaxed dining experience at home. In 2010, Royal Doulton partnered with internationally-known chef Gordon Ramsay to create a collection of tableware under the name GRxRD - inspired by Gordon's restaurants.
Continuing their successful partnership with The Gordon Ramsay Group, Royal Doulton launched three new tableware collections inspired by Ramsay's London-based restaurants, including, Union Street Cafe, Bread St Kitchen and Maze Grill - targeted towards a younger 'foodie' market. Working alongside the marketing team, a detailed content & PR plan was required to promote the new tableware collections, Gordon Ramsay's brand and restaurants, plus align with other marketing activities.
Influencer & PR Plan
To support the launch of the RD collections, we worked with 10 social media micro-influencers on an influencer Campaign. The aim was to raise awareness about Royal Doulton to a younger audience, who may have had existing preconceptions about the brand. Collaborating with micro-influencers - who were already fans of Gordon Ramsay and his restaurants - allowed us to capture 'real-life' content. This lifestyle content was repurposed across all digital; including social, email, recipe landing pages, editorial and media releases.
Restaurant-focused video content was also created at all 3 of Gordon Ramsay's restaurants. Chefs were asked to recreate dishes from the menu - served up on RD tableware. The videos were shared across digital channels, with live Q&As from the kitchens. To gain PR exposure, media and micro-influencers were invited to meet chef Gordon himself as he recreated his dishes. Attendees could purchase Royal Doulton tableware and recipe cards were also supplied with links to online editorial, plus discounts for Royal Doulton.
What's an Influencer campaign?
Influencer campaigns have been a popular form of marketing for a while now. Yet, many businesses don't understand what it's all about. Influencer campaigns often involve collaborations between brands and social media influencers (big or small) to engage with online communities.
Is an Influencer campaign right for you?
Influencer campaigns can have a big impact on your business getting out there. Many brands have successfully used micro-influencers (those with a smaller online following but influential in a community) to tap into new markets. If you'd like to chat about about influencer marketing, book a free consultation.
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The following is a summary of New York zoning and municipal law cases decided since June that we have not yet covered. The summary has been prepared by Bernis Shapiro of our office.
In the Matter of Lackawanna Community Development Corporation v. Frank E. Karkowski et al, 12 NY3d 578, 883 NYS2d 168 (June 11, 2009).
Issue: Is property leased out by a Local Development Corporation for for-profit manufacturing activities taxable or exempt from taxation?
Section 420-a of the Real Property Law exempts real property owned by a corporation and used exclusively for charitable purposes from real estate taxation. However, the Court of Appeals in affirming the decision of the Appellate Division, Fourth Department, (50 AD3d 1469, 856 NYS2d 405) which reversed the Supreme Court, Erie County, held that since the manufacturing use of the property was not exclusively devoted to the charitable purposes outlined in Section 1411 of the Not-For-Profit Law, but rather also generated profit for the tenant, that the property was not exempt from taxation.
The Court of Appeals differentiated property owned by a Local Development Corporation, devoted to for-profit manufacturing use, from property owned by an Industrial Development Agency devoted to the same use, since Section 874 of the General Municipal Law specifically exempts land and improvements owned by an Industrial Development Agency from real property taxation regardless of the use of the property.
Buffalo Crushed Stone Inc. v. Town of Cheektowaga, 13 NY3d 88, ____NYS2d___, 2009 WL 1850964 (June 30, 2009).
Issue: Does the prior nonconforming use status of portions of a quarry property extend to other portions of such property on which quarrying activities were not conducted prior to change of zoning?
Holding: This issue was visited previously in 1980 in Matter of Syracuse Aggregate Corp. v. Weiss, 51 NY2d 278, 434 NYS2d 150 which held that "…where, as here, the owner engages in substantial quarrying activities on a distinct parcel of land over a long period of time and these activities clearly manifest an intent to appropriate the entire parcel to the particular business of quarrying, the extent of protection afforded by the nonconforming use will extend to the boundaries of the parcel even though extensive excavation may have been limited to only a portion of the property." at 286.
The Court of Appeals in Buffalo Crushed Stone , in affirming and expanding the decision of the Appellate Division, Fourth Department (55 AD3d 1228, 864 NYS2d 598), placed the burden of proof on the quarry to "…establish specific actions constituting an overt manifestation of its intent to utilize the property for the ascribed purpose at the time the zoning ordinance became effective; a mere contemplation of purpose, lacking supportive evidence of undertakings to effectuate such intentions, will not suffice" at 98. The Court held that the unique nature of quarrying in which portions of property are intentionally not mined and are held in reserve until initial portions have been depleted of their resources, would normally meet this burden unless the initial quarrying activities were insubstantial.
Chief Judge Lippman dissented in part from Judge Ciparick's decision, opining that the "intent to mine" and the "lawful ability to mine" under prior zoning should be differentiated . In other words, in his opinion, all portions of a property for which prior nonconforming use status are sought should have permitted such use prior to change of zoning.
In the Matter of John Gebbie v. David Mammina et al, ___ NY3d ___, ___ NYS2d ___, 2009 WL 2762152 and 2009 WL 2633702 (August 27, 2009).
Issue: May the Appellate Division make a de novo determination of whether area variances should have been granted by a zoning board?
The Court of Appeals cited its prior ruling in Matter of Pecoraro v. Board of Appeals of Town of Hempstead, 2 NY3d 608, 781 NYS2d 234 (2004) which held that "(t)his Court has often noted that local zoning boards have broad discretion in considering applications for area variances and the judicial function in reviewing such decisions is a limited one. Courts may set aside a zoning board determination only where the record reveals that the board acted illegally or arbitrarily, or abused its discretion, or that it merely succumbed to generalized community pressure (citations omitted). A determination of a zoning board should be sustained on judicial review if it has a rational basis and is supported by substantial evidence (citations omitted)." at 613.
Town of Riverhead v. Gezari, 63 AD3d 1042, 881 NYS2d 172 (2nd Dept. June 23, 2009).
Issue: Was it proper for the Supreme Court to issue a preliminary injunction enjoining the regular use of property for the takeoff and landing of a private helicopter without a special permit as required for airports under the zoning code?
Holding: The Appellate Division affirmed Supreme Court, Suffolk County, in holding that the municipality showed a likelihood of success on the merits and the equities were balanced in its favor, because the use of the property met the definition of "airport", the property was used for no other purpose that the takeoff and landing of a private helicopter, and the property owner could demonstrate no hardship in losing use of the property for such use.
Matter of Zaniewski v. Zoning Board of Appeals of Town of Riverhead, 64 AD3d 720, 883 NYS2d 279 (2nd Dept. July 21, 2009).
Issue: Was is proper for the zoning board to deny area variances for the construction of a house on a substandard lot?
Holding: The Appellate Division reversed Supreme Court, Suffolk County, by affirming the decision of the zoning board which denied the area variances, refusing to disturb the broad discretion of the zoning board as upheld by the Court of Appeals in Matter of Pecoraro v. Board of Appeals of Town of Hempstead, 2 NY3d 608, 781 NYS2d 234 (2004). This was the second time that variances had been denied, the first being 7 years before when the applicant and her husband had sought area variances to subdivide an improved property to create a new vacant lot. Following that initial denial, they had conveyed the house and the major portion of the lot to the husband and a smaller portion of the lot to the wife who then attempted a second time to obtain the area variances.


This post is an entry from my diary. It is ramblings of how I was feeling 24 hours before my heart surgery and the weeks following. I am sharing this because I have been emailed by several people recently who are facing similar surgeries. It is not an easy path. It is very scary to say the least. I hope it helps someone by hearing my point of view. May God bless those going through tough times.
Tomorrow I Get A Shiny New Valve!
Well tomorrow is the big day! Today is my last day to write for a few. Milk of Amnesia ( this is what I call the delightful cocktail I receive right before surgery) will be my friend for the next three or four days. I told Ryan that if he has anything he wants to say to me that I won't remember tomorrow and Saturday so it will be a perfect opportunity for him to get anything off his chest!!! 🙂 He is being so strong… I know he is worried, we are both sacred, but he is so very supportive. He makes me laugh and every time I start to get nervous he just makes it better.
I think that I will be just great. I hope I will be. I did not sleep last night though due to the whole combined 2 minutes of bad memories that I remember of my last surgery in 1992 haunting me. All I can remember is waking up and hearing my mom say, "put her back out." Oh, and having my chest tubes pulled out… no good… uhhh…. My one good memory from my first experience was waking up to my Daddy saying, "Look baby, you're pink!". I don't think much can top that! After tomorrow I will have new memories and I am praying it will be a completely different experience. A month or two from today I will be feeling so much better!! This dang heart, I will squeeze the life out of it myself if I have too… thankfully the doctors are more than happy to help do that for me!
I am rambling today… mostly because my brain and my emotions are on fry! My poor husband looks like he hasn't slept in years and we all know he will be too stubborn to sleep for the next few days. The Moms (my mom and Ryan's mom) are here. Dad and Momma Pam (my stepmom) will be here around 4 p.m. We will meet with the Dr. Dearani at 4:30. After that I will have my last real meal for the next two months… I am having some slap your momma good BBQ ribs and baked beans! Amazingly Rochester makes some mean BBQ!
I am not sure if I will be the first or second in the operating room tomorrow. They won't tell us that until the morning. I am praying that someone will give me some drugs around 7 p.m. tonight that will knock me out. Ambien is not doing it for me!
The show is about to start and I am going to throw up! Lord, bring on the adrenaline and make this the best show of my life!
*The morning of my surgery I woke up at 4:00 am… I hadn't slept at all. As a matter of fact I actually tried to leave somewhere around 2:00. But I decided my life was worth living and God was bigger than my fear. I spent the next two hours watching Ryan sleep in the crappy hospital make-a-bed chair, staring at the clock and praying for God to take away my fear. I needed some peace and I needed it right then. The drugs they gave me to calm me down and help me sleep had not worked and my wonderful nurse Chris was not able to give me anything else. I was a hot mess!
So at 4:00 I took a shower and scrubbed myself with this soap they give you, dried my hair, put my fashionable gown on and was ready for surgery. Then I waited. My parents came to my room at 5:30. When 7:00 rolled around and I was still in my room we found out that I was not going to be the first surgery of the day, I was going to be the only surgery that day. Dr. Dearani didn't want to be tired or rushed. He wanted to be focused. This was no ordinary valve replacement, and I was no ordinary patient. I was still so nervous, so he graciously gave me some sort lovely cocktail to calm my nerves. Around 10:00 am I dosed off in Ryan's arms as he sat next to me in my hospital bed. At around 10:30 they came to take me to the OR. I said see ya later to my parents, hugs and kisses and I loves you's all around… and then Ryan walked me to pre-op. He smiled the whole time. So brave for me. I cried the whole time. I had complete faith in my God and in my doctors but I still laid in that bed not knowing if I would ever see my Ryan again… and it wrecked me.
The last 7 days have been the hardest 7 days of my life but they are behind me. It is going to take me a while to get back to my old self, but my hopes are high.
I am home trying to adjust. The pain meds I have made me sick, I have no appetite and I am pretty sure that if Ryan says "eat one more bite for me" I might throw the food at him. I am trying and so is he. He and I are both exhausted. I can't get comfortable to save my sanity… every move I make hurts. Breathing really hurts and my neck and my back just make me want to scream. This by far is the hardest part of the process… healing. Ryan and I are happy to be home with Krissy who is treading lightly around me. She knows that something is wrong with mommy. She growled a little at Ryan last night when he kissed me. It was funny. It is nice to know she's got my back! 🙂 The weekend will be revolved around finding a comfy place to rest, moving around a little and sleep a lot.
The scary part is behind me, the hard part is in front of me and I am just going to keep trekking right along. If I could just get use to the way my heart feels and the clicking noise it makes that would help a lot too. I keep waking up thinking, what is that ticking??? Then I remember that it is me!
This morning I woke up hurting more than I have since this process began. My left lung where they took the lung tube out is hurting beyond belief. It feels like a stabbing pain shooting into my lung and sending pain to my whole body every time I breathe in. This pain is a lot more severe than I expected it to be. This whole process is much more difficult. I am having to depend on Ryan and his sister Kelly and others to help me do everything. I am not used to being dependent on people. It drives me crazy. My frustration level is high because I feel like I can't do anything alone. I am learning to let people help me, but I am a bad student!
I have a long way to go, Friday will only be two weeks. Everything happened so fast at the beginning that I feel like I am in slow motion now. I am praying for God's strength and peace to be with me now. I am also praying that he gives Ryan some peace too. Ryan has been so good to me. I know that he is frustrated too. It is hard for him to watch me in so much pain and not be able to do anything about it. Sometimes there is just nothing that he can do for me. But he is doing a great job and has a gift of being a great caregiver. I am blessed to have him.
Well Friday marked three weeks since my surgery. The last week and a half has been rough to say the least. I cannot stop throwing up. Today was the first day that I actually kept all my food down. Throwing up makes every part of my body hurt and it also makes me feel like my stitches are going to pop open. Oh yea, they did. My machete cut in my left leg (a 6 inch vertical cut over my femoral artery) burst open in one place. You can see one of the stitches poking out. Not only does that hurt but it is gross. A few days later I was trying to change my shirt by myself and my sternum scar bust open in a spot right between my ladies. I think if I had bigger ladies and a little cleavage I might not have had this problem. :)~ The doctor said that it should heal itself. I just have to put some peroxide on them twice a day. They aren't healing as fast as I would like but nothing is really. He also said I need to take it easy and let people help me more. More? I feel like I can't do anything myself! It is nice to have help though. It is hard to get up and down and I can't lift anything.
I must say that being sick and being in pain everyday can wear on a girl's spirit. I really want to get out of the house but every time I try to venture out I am exhausted by the time I get in the car. I still try to go but that just tires me for the rest of the day. I guess I shouldn't expect to much but I have always been impatient when it comes to recovery. I want to be well now not 8 weeks from now.
I am starting rehab this week. Cardiac rehab is three days a week of working out for one hour. I do cardio on the machine of my choice for 30 minutes and then nutrition and stretching for the other 30 minutes. I get to go at my own pace and rest as often as I need to. They want my to build up to 30-45 minutes non-stop 3 days a week. My goal is to get back to walking 3 miles a day. I will be doing rehab for 6 months. I think it will be good for me. There is a woman in her late 30's that just had surgery. I am looking forward to meeting her. It might be nice to talk to someone else that is climbing this hill.
* After this surgery a lot more has happened and I will share those stories in the weeks to come. Today I am very healthy and very happy. Heart surgery is hell! Plain and simple. But if you take care of yourself and listen to the doctors, walk a lot after ICU, the recovery in the hospital goes by quickly. It feels like molasses, but I was out of the hospital and home in 6 days. And it was not a cake walk. Barbara Walters made it sound like a cake walk when she did her "report" on ABC… but she was full of it!
I don't want to candy coat this for the people who actually have to have this surgery, because if I did that and I was them I would want to hurt me for lying about it! Heart surgery hurts and it is hard… the worst part is the first three days before you get your chest tubes out… then the rest is so much better. Take your time recovering but don't be lazy about it. Walk everyday… do your breathing exercises, eat a good diet! Listen to your doctor! AND PRAY!
At the end of the day I would love to say this is all a distant memory… but it isn't. Some of it is… the really hard stuff is. I have a lot of scars though… I have owned some of them for more than 20 years now. (OMG… Can that be???!!!) Over the years I have learned to love my scars, what they mean and how they make me look. It hasn't always been that way. They remind me of what I have been through. Along with some of my daily challenges in just being a CHD patient.
If you or someone you know is having heart surgery there are a lot of challenges you will face going into heart surgery and coming out of it… The great thing is, science has come such a long way in heart surgery, mechanical valves, and LVAD's, etc. All of these advancements help us live much longer lives. In my experience, the life you will live after surgery is 100% worth going through the surgery. And if you need encouragement or a person to vent to… I am here. You can email me anytime! Just do it and let your inner rock star have a chance to make an appearance!
My experience and feelings are eerily similar. I love Dr Dearani!
Wow! I would love to hear your story. you can email me at genaramsey.com… maybe we could chat over the phone one day. If I was single and he wasn't happily married with children… I would marry that man! haha! Contact me anytime and let me know if you would like to talk. God Bless sister in heart!
To this day, still amazed at your courage!!
And I am amazed by you and yours! I pray that one day I can have a rockin' hard Mrs. Texas body like you! You have worked hard and I admire you so much… and well I just love you too! Thanks Angelique, your words mean a lot to me! You will always have a special place in my heart!
Thanks Debbie! That means the world to me! I promise to keep smiling! Love you!
Thanks so much for the "Like" on my blog! I'm looking forward to reading yours!!


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NY Legislature: End STAR rebate's check system
Jon Campbell, @JonCampbellGAN
ALBANY - State lawmakers are united: They want the state's STAR rebate program to go back to the way it was.
The Legislature's various factions are unanimously backing a measure to switch the school-tax rebate program back to a tax exemption, scrapping the state's current system of mailing checks to new homeowners who qualify.
The Republican-led Senate and Democrat-led Assembly both included the measure in their budget proposals this week.
► Assembly votes to stop STAR rebate checks
► Here's why your tax-rebate check is late
► Waiting for rebate checks? Frustration builds
The check-based system was approved by Gov. Andrew Cuomo and the state Legislature in last year's budget.
But homeowners and assessors have been highly critical of the switch: Many checks arrived late to homeowners, leaving them to pay their full school-tax bill up front last fall and wait for reimbursement from the state.
"The results have been disastrous," Assembly Minority Leader Brian Kolb, R-Canandaigua, Ontario County, said in a statement last week.
"Instead of getting a tax break up front, individuals have been forced to wait for checks that have been delayed, inaccurate, or haven't arrived at all. It's time to go back to the original program."
The state's $3 billion STAR rebate program helps homeowners who earn less than $500,000 a year, with seniors eligible for Enhanced STAR, a higher benefit.
The check-based system applies only to those who bought a home since August 2015. Those who purchased before then still get the tax exemption.
There's bipartisan support in the Legislature to go back to the old system, which allowed all qualified homeowners to receive the exemption on their tax bill rather than wait for a check from the state.
On March 1, the Assembly unanimously approved a bill to switch back to the old system.
Senate Republicans signaled their support this week when they included the measure in its budget proposal, as did Senate Democrats and the Independent Democratic Conference.
Now, it will be up for debate as Cuomo and lawmakers negotiate a final spending plan, which is due March 31.
"I'm sure we'll be discussing many issues as budget negotiations continue, though this is an issue that the Legislature actually voted in favor of last year," Cuomo's budget spokesman Morris Peters said.
A memo attached to the Assembly's bill makes the case that the exemption "provides the (tax) relief upfront."
"This distinction is important as many taxpayers, especially those with lower incomes, have difficulty paying their school tax bills in their entirety and waiting for a reimbursement check," according to the Assembly's memo.
Basic STAR last year amounted to an average credit of $750, while Enhanced STAR for seniors averaged about $1,400.
Cuomo has also proposed capping the growth of the STAR credit, which currently increases by up to 2 percent each year.
Lawmakers don't appear to be on board with that proposal, either. The Senate's budget rejects it outright, keeping the inflation increases intact.
The Assembly and Senate were set to approve their individual budget proposals Wednesday, though the resolutions were largely ceremonial.
Negotiations with Cuomo on a final budget will continue for the next two weeks. The state's fiscal year starts April 1.


You don't need to go 20.000 Miles deep to discover a whole new world. Listen closely and: souldive!
How do I best clean my soulbottles?
Your soulmate loves water and even more enjoys rides in the dishwasher. Feel free to take your bottle apart for that. This video shows you how to best do that with the lid. Oh, your bottle has gold or silver printing? Since you don't want the shimmer and shine to go away, your soulmate is waiting for your touch. Or that of a brush with vegan tampico bristles made from agave...oh hang on, our soulbrush is made from them!
Why aren't all designs available in both sizes?
Because of the limited amount of designs, we would rather go for a new design rather than "just" printing it on a different size. But hey: if you find 50 friends who are just as in love as you are with a design, you can custom order them. For that, contact b2b@soulbottles.com.
As with all glass products and hot drinks it depends on the difference in temperature. We recommend for it to not be more than 40 degrees. What you can do is place your bottle in warm water to temper it before filling it up with tea. That also means that in order to fill it with boiling water, you would have to heat it up to 60 degrees...which is pretty cozy.


Apr 14, 2016 · Kombucha Brewing Container Material Options: What to Use. Glass. Glass is the best option for brewing kombucha. Not only will it not react to the acidity of the brew, it doesn't scratch easily or contain chemicals such as BPA.Glass containers are also easy and inexpensive to obtain.
BPA free plastic is considered safe for brewing Kombucha and many commercial brewers use plastic as their brewing vessels. That said, I choose not to use plastic vessels for Kombucha fermentation. Though my continuous brewers have spigots made of BPA free food grade plastic, the amount is so small as to barely be in contact with the Kombucha.
A. Kombucha is a fermented tea made with a kombucha starter culture (mushroom, mother, scoby, etc.), tea prepared with sugar, vinegar and some kombucha tea from a previous batch (starter tea). kombucha contains a number of vitamins, particularly B vitamins. Learn more about the beneficial yeast and other ingredients that comprise Kombucha.


Integrating compassion, intuition, and empathy to provide hope and give you the skills to handle all of life's challenges.
Your health and the health of your child is my number one priority. I work with you to create an individualized treatment plan tailored to your unique personal and medical history.
My hope is to offer you safe and effective solutions that avoid unwanted side effects.
Copyright © 2019 Family Wellness and Psychotherapy Center of Woodbury - All Rights Reserved.


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Tribute Time
Roger, a former West Bromwich Albion footballer, and Kirstie were men's and ladies' captains at the Wiltshire venue in its first two years, 1992 and 1993, and continued to be members until they passed away earlier this year.
The clock, which is situated near to the first tee, was paid for by money raised by The Manor House's membership, with the club paying for its plinth and a commemorative plaque, and the timepiece was unveiled by Roger and Kirstie's widows, Kate Horler and Tim Maxwell, at a special remembrance ceremony.
Michael Spring-Rice, chief executive of the club when Roger and Kirstie were captains, said: "Kirstie was a stickler for golf etiquette and always extremely courteous. She was a role model captain and a hard act to follow. She laid sound foundations for the ladies' section and, through numerous committee appointments over the last 20 years, she kept a sensitive hand on the tiller.
"Roger's golf was amazing in those early days when most of us were losing numerous balls each round and his greatest claim to fame was to drive the first green on what is now our tenth hole."
The Manor House Golf Club, which is set in 365 acres of stunning countryside near Castle Combe, is owned by the Exclusive Golf group alongside Mannings Heath Golf Club in Horsham, West Sussex, with both venues featuring in the latest 'Top 100 Golf Courses in England' standings.
Andrew Ryan, golf operations and retail manager at The Manor House, an Exclusive Hotel & Golf Club, said: "Roger and Kirstie did so much for the club, especially in its formative years, and they will both be sadly missed.
"The clock is a fitting tribute and lasting memorial to all the hard work they put in to help The Manor House become one of the leading venues in the south-west."
Exclusive Golf was formed in 2010 and is a part of Exclusive Hotels and Venues, a prestigious group of individual, stylish hotels in the south of England, located in stunning surroundings and presenting a luxurious tranquillity in beautiful English locations.
For more information please visit www.manorhousegolf.co.uk
Or phone 01249 782982


How Long Do I Have to File for a Patent?
In the United States, from the first date you have publicly disclosed or sold your invention, or even offered it for sale, you have one year to file an application for a patent. However, for very technical reasons and also if you would like to obtain patents in other countries besides the US, it is very desirable to have a patent application filed prior to any public disclosure or offer for sale.
If you have not publicly disclosed or offered your invention for sale, and if no one files a patent application on the same idea before you, you can wait as long as you like to file your patent application.


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5 -min read
Related SDGs
The United Nations Sustainable Development Goals (UN-SDG) is a set of global priorities to put the world on a sustainable path by 2030. It serves as a criterion for Sunway's business actions and the measurement of our impact.
This article first appeared in Berita Sunway Issue 73
Innovation Sustainability
Healing Planet Earth
Tan Sri Dr. Jemilah Mahmood, a Trustee of the Jeffrey Cheah Foundation, will lead the newly established Sunway Centre for Planetary Health
Extraordinarily well-timed, the upcoming launch of the Sunway Centre for Planetary Health aims to break down the silos between health, crises, and economy, and to issue and support an urgent clear and simple call for action on planetary health.
Since Governments – through agreement on the 2015 Paris climate accord – imposed a deadline for limiting temperature increase to below 1.5 degrees celsius, there has been some movement in the right direction. Although if we continue at the current level of effort, we will miss this 1.5-degree limit by almost another 1.5 degrees by the end of this century. And so Gretha Thunberg's words resonate strongly – our house IS on fire.
But there is also some hope. We have seen proposals such as the Green New Deal in the USA. Grassroot movements are increasingly emerging on campuses and in communities around the globe like Fridays for Future, the school protest. More business leaders are beginning to see the necessity to make urgent progress on environmental, social, and governance (ESG) issues as consumers start to look more carefully at how their purchases impact the planet. And more broadly, citizens are starting to connect the dots between their choices and actions and the impact these are having on their environment and, now ever more starkly, on the planet.
The Asian Green Wave
"COVID-19 is a dress rehearsal for entrepreneurial engagement on climate change," said Tan Sri Dr. Jemilah Mahmood during her keynote address at the JC3 Flagship Conference 2021 (#FinanceForChange) organised by Bank Negara in June. "We are now very afraid of COVID-19's health impacts and its economic consequences. While that is a valid concern, climate change – a longer lasting, human induced more fundamental planetary disease – is already saddling us not just with debt, but with a lot of economic consequences that are starting to disrupt our societies; something that will only increase if we continue as we are. As we try to flatten the curve of COVID-19, we also need to flatten the curve of our ecological footprint."
We have many reasons to be alarmed. Our region lies at the heart of planetary health. Our tropical geography and population density is the ideal hotbed for infectious disease outbreaks. It is only a matter of time until the next epidemic erupts in the cross-over between ourselves and animals, forced to live in ever-closer proximity as our appetite for them increases and their natural habitat is destroyed…by us. Changing global weather patterns, driven by meteorological phenomena in our region, are already affecting our environment and our social, economic and political systems and are also having the same or worse effects across the planet.
Pioneering the application of the planetary health approach, which is the achievement of the highest attainable standard of health, wellbeing, and equity worldwide through judicious attention to political, economic and social systems is what Dr. Jemilah hopes to catalyse for Malaysia and for this region. She is a medical professional with extensive experience in managing humanitarian crises and has been a long-standing advocate for addressing the root drivers of crises; in medical terms treating the cause, rather than the symptoms. For Dr. Jemilah, planetary health is a systematic way of joining up the dots and helping humanity identify potential solutions. But translating ambition into action at such a scale is a tall order. She is placing her bet on the newly established Sunway Centre for Planetary Health.
In many ways, Sunway has already taken the first steps. Dr. Jemilah was attracted by the conglomerate's ecological ethos which acknowledges the logical connection between the planet's health and our health: no matter how technologically advanced we become there is no way to break the link in our relationship with Mother Earth – healthy planet, healthy people. The Sunway Centre for Planetary Health, which will be led by Dr. Jemilah, will be "a space for advancing knowledge about planetary health, translating academic discourse into accessible and actionable steps and concepts, facilitating learning and creating solutions with a broad range of partners to achieve durable systemic change". The Centre is a demonstration of Sunway's commitment to sustainability and its expanding engagement on this most important of topics.
An All-of-Society Approach
There is now a very real danger that we might well be reaching the endgame of the climate crisis – an endgame which has been long predicted, but which is still at least partially avoidable. Just last June, the world set yet another high mark for carbon dioxide concentration in the atmosphere: 419 parts per million, higher than it has been in 20,000 years, according to the National Oceanic and Atmospheric Administration. The United Kingdom, France, and Germany, which have some of the oldest weather records, all hit new high temperatures this summer and July was just confirmed as the hottest month since records began. The poles are melting. Antarctica, famed for its glaciers, and the world's coldest and most enigmatic continent, is losing ice due to heating six times faster than it did 40 years ago, and in larger chunks too. We have entered an era of flash floods, drought, heat waves, wildfire damage, sea-level rise, coastal dissolution, and permafrost thaw. Our region is a hotspot for many of these planetary health problems.
And yet, despite all the warnings, even though climate change impacts are visible all around us every evening as we turn on our televisions and watch the news, we have done remarkably little, as individuals, as nations, as corporations to respond. Our leaders are not held to account by their electorates – carbon neutrality by 2050 is simply 20 years too late. Instead, we bury ourselves in Instagram's delights or the latest that Netflix has to offer. We are alone and seemingly increasingly powerless in a sea of connections.
But are we? Dr. Jemilah believes in an all-of-government and all-of-society approach to climate risk. More than engaging in international conversations that wax poetic about planetary health, she is passionate about getting on the ground to mobilise and facilitate development of the moral, political and legislative power necessary to fundamentally transform the approach to addressing the climate change threats that are now beating down our door. That means supporting decision-making processes that broker and facilitate constructive interaction between the academics and policy-making institutions. It means reaching beyond the usual crowd to the people who do not already speak the same language, nor eat, sleep, and breathe planetary health values and principles and informing them of their freedom to shape and determine the future of our planet. It means disrupting and harnessing the power of the internet for positive change.
As Dr. Jemilah insists: "This is a call for all of us." It is time for humans to stop ignoring or, at best, lamenting the loss of earthly life – and this special blend of planetary destruction we have brewed – from an emotional distance. Because the poor health of the planet can only recover in one of two ways – with us, or without us. And the plans that the Centre for Planetary Health are making to address such a challenge may offer the best chance we might ever get to win this one battle that we cannot lose. As the Intergovernmental Panel on Climate Change report has told us very starkly – we are living in an era of Code Red for Humanity. It's past time to act.
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Rumors have been circulating, but we now know for sure. Ben & Jerry's has nearly doubled their Non-Dairy frozen dessert offerings! After last year's successful introduction of Non-Dairy ice cream flavors, fans clamored for more. They reportedly received emails, tweets, and phone calls requesting a bigger selection of decadent flavors loaded with "everything but the cow." Ben & Jerry's has responded with three new Non-Dairy flavors, and this accounts for HALF of their newly released flavor line-up for this year!
These new pints are all certified vegan, labeled as non-GMO, and made with a base of almond milk.
Caramel Almond Brittle: We're going nutty over this idea! The almond base contains salted caramel swirls and pieces of vegan almond brittle.
Cherry Garcia: Ben & Jerry's is getting quite vocal about their commitment to dairy-free. And we expect fans to swoon over this Non-Dairy riff on their classic cherry ice cream with cherries and fudge flakes.
Coconut Seven Layer Bar: The mixologists at Ben & Jerry's are piling on the flavor. This combination contains coconut, fudge chunks, walnuts and swirls of graham cracker and caramel.
According to the Ben & Jerry's website, all three of the new Non-Dairy flavors do contain soy (lecithin or oil) and carrageenan. The Cherry Garcia appears to be made without gluten, but it isn't certified gluten-free. The Coconut Seven Layer Bar does contain wheat-based grahams. And for those who are strictly gluten-free, the Caramel Almond Brittle has a wee bit of barley malt.
Our policies and procedures are such that if peanuts or tree nuts (almonds, cashews, chestnuts, walnuts, pistachios, pecans, hazelnuts/filberts, macadamias, Brazil nuts, pine nuts) as well as eggs, milk, fish, shellfish, wheat, soy, seeds, and lupin are not listed in the ingredient declaration or in an Allergy Information statement in boldface on the package, then the product is safe to consume for persons with allergies to those ingredients.
I did not see milk listed in the allergen statement on their Non-Dairy Frozen Desserts. However, it's essential to always check the pint ingredients and labeling to verify before consumption. And always contact the company directly if potential cross-contamination is a concern for you.
See our Honest Review of the 4 Other Ben & Jerry's Non-Dairy Flavors HERE!
On the last roll-out, I only liked the peanut butter cookie flavor. I tried the caramel almond brittle, this time, and was very disappointed. I'm expecting to like the 7-layer coconut bar, and I have no idea how I'll react to the Cherry Garcia. I only liked the peanut butter cookie, enough, to buy it a couple of times. It has about 400 calories more per pint than my favorite So Delicious. I really like the So Delicious chocolate coated bites. I used to really like Ben & Jerry's and I remember looking everywhere for Fossil Fuel when the Bi-Lo grocery stores were acquired by Food City in my state. I'd like to see Ben & Jerry's make a vegan caramel core with chocolate and vanilla ice cream and a half baked. I don't think they've make one with chocolate ice cream yet, which is a shame because it is my fav.
Thanks for sharing your take on the flavors Mia!
Will they be coming to the uk ??
I'm not sure Tracey! Are the other non-dairy flavors there?
I also wish I didn't have carrageenan in them, but I am sooooo excited for a caramel one without coffee! And Cherry Garcia sounds delish. I can't eat the cashew milk ice cream so I'm thrilled to have more variety with these.
Yay for new flavors! Yum, I want them all.
While it's great that they are releasing more dairy free options I have to admit I wish they were a bit cleaner ingredient wise and made in a dedicated facility. For folks who have a serious dairy allergy this doesn't help them at all. It seems that they are catering to folks who eat dairy free just as a preference. I will admit that I fall into that later group but still, with companies like Coconut Bliss offering such a stellar product I feel like there's room for improvement with Ben & Jerry's. Just my two-cents 😉 I still miss half baked!
I agree with you on many counts Lauren. But one thing that I don't think most people know is most dairy alternatives (including ice cream) aren't made and packaged in dedicated facilities. Many are actually on shared lines with dairy products even, but strict allergen protocols are followed. Fluid dairy products tend to be easier to transition between for many manufacturers with allergen protocols then say chips, where powders can float or easily get "caught". Still, it's always up to the individual to evaluate safety for their needs. Thanks for sharing your feedback!
I'm not sure. Are the other Ben & Jerry's Non-Dairy flavors in Canada? If so, then I would guess they will roll these out there too at some point.
They all sound so good, but I cant wait to try the seven layer coconut bar!
Cherry Garcia was always a favorite when I use to eat the regular B&J. I saw this a couple weeks ago and I've been waiting and watching, for Coconut 7 Layer Bar. I could eat a whole pan of those bars! I wasn't a fan of the last Dairy Free Ben & Jerry's I had (didn't take more than a couple bites and threw it out, just wasn't a fan) but I'm willing to give these new flavors a chance. Now just hope my store gets them soon.
I'm curious about the Brittle one Sarah, but a little concerned it will be too sweet. They definitely pack the sugar in!
Ben & Jerry's keeps missing the mark (I have many issues with that company, but I'm specifically referring to their inferior nondairy ice creams here 😉 )…. So Delicious cashew milk ice creams and Coconut Bliss ice creams reign supreme with non-dairy, in my opinion (and the latter companies actually care about their consumers).
We went to a Ben & Jerry's and were super excited that they had df options.
Ooh, so you saw more than one?! I've tried the PB & Cookies in store (holy sweet!), but am happy to hear they may have more of a selection now.
It is fantastic to see new options everyone will enjoy!


My fellow social selling specialists: Snapchat is all the rage these days. A younger generation has transitioned away from "boring" Twitter and even "old people" social media leader Facebook (now that their parents and grandparents use it daily). All of the ads on these platforms certainly haven't helped either.
Snapchat, on the other hand, is simple, fun, less commercialized, and has far less text to get in your way. A picture is worth a thousand words after all... so a Snapchat video might be worth 10,000!
Despite the incredible business potential available on a free platform with millions of users, chances are you aren't a Snapchat marketing superstar in 2019... yet.
The importance of telling your brand's story can never be overstated. It gives you a chance to make a personal connection with your audience and tell them why your product or service is better than the other options out there. If you're an entrepreneur or solopreneur, especially a self-made business professional, then your personal and professional story is most likely also the story of your brand. Use your Snapchat pictures and videos to differentiate your business, help viewers, answer questions, or simply provide unique entertainment in 2019.
Your Snapchat posts in 2019 can actually resonate better with some users than they would on Facebook or Instagram because they can't be heavily edited and refined before going live. This gives you the opportunity to be more genuine and personal which a lot of people prefer. This builds trust. Serial hustler and entrepreneur Gary Vaynerchuk does a great job on all social media platforms including Snapchat where he writes his own narrative daily and adds to the value of his businesses and personal brand.
It's always crucial to know your audience. The vast majority of Snapchat users are still Millennials and their younger Generation Z (youth and teen) counterparts. While I'm certainly not saying to dumb down your posts or act immature, you still need to keep this statistic fresh in the back of your mind. Just like Pinterest has about an 85% female user base, your content should at least somewhat reflect the needs of your followers.
Keep your posts simple and at least little more casual than they might be on Facebook, Twitter, or LinkedIn. There are still plenty of older users (and that number grows daily) to appeal to so if your target audience or customer is an older demographic you'll still get some value out of Snapchat in 2019.
You need to connect to your smartphone contacts with your Snapchat account so right off the bat you'll see which of your contacts are already on. Connect with all of the ones that make sense along with any "Quick Add" contacts. You'll most likely need a base of followers to give your business some initial eyeballs and ideally generate some digital or word of mouth referrals for your snaps. As your contact list grows and evolves you want to make sure to continue connecting on Snapchat.
You don't want your viewers and their interest in your business to disappear quicker than a Snapchat story. The goal is to create long-lasting connections both within Snapchat and outside of it. Telling your followers to visit your website, watch your new video, or check out your newest product is always a good idea but sometimes you want to be more specific. Create a verbal or written Call-To-Action for your Snapchat followers to subscribe to your blog, YouTube Channel, or email newsletters to increase the chances that your Snapchat story's views continue to pay dividends in 2019 and beyond.
Other effective Snapchat CTA's for extended interaction with your followers would be for them to download your mobile app, download a free eBook, sign up for your SMS marketing service, or enter a contest or giveaway. Don't lay the sales pitches on too thick or do this too often but most people do need to use these tactics at least from time to time to drive conversions in 2019.
You can increase your Snapchat following significantly by leveraging your existing networks on Facebook, Twitter, Instagram, LinkedIn, and any other social media platform. Promote your Snapchat Username so people know how to add you. You'll see this tactic often in profiles on Twitter and Instagram, sometimes along with the ghost emoji to emulate the Snapchat logo in one character.
In 2019 you can also download an image of your personal Snapcode (which is best customized with your image, logo, or product in the middle) which people can then screenshot on their phones and upload it under Add Friends and Add by Snapcode to connect with you. This image makes a good profile picture or media post on other platforms to drive new followers.
Another method that is also effective is to actually include the link to your Snapchat profile. You can post this link anywhere or use it as your primary profile / bio link. The URL is always www.snapchat.com/add/Username and when it is clicked by someone on a mobile device it will prompt them to open the Snapchat application and offer to connect.
While featuring your content on Snapchat or creating a sponsored filter (like corporate juggernaut Taco Bell for example) can be incredibly expensive, creating a customized branded filter available in a geo-targeted location can be reasonably priced if it makes sense for your business. You could keep your costs in the double digits if you allow your custom filter to be used within a block or two using specific and accurate geo-fencing. This would be a valid option for a store opening, major sale, large event, scavenger hunt, or other creative circumstances where there will be a lot of people in a condensed space.
I personally would rather purchase my advertising on other platforms but for certain companies or events it can certainly make sense and provide good brand awareness or ROI in 2019.
Telling your story and building a following is all well and good but I know you really want to actually monetize your Snapchat following directly. The most direct way to do this is obviously to tell your Snapchat friends to go to your website (if it is monetized with advertisements), YouTube Channel (displaying YouTube Partner advertisements), buy your product directly through your website, or order your paid service.
You could even refer them to your affiliate sales network where they get a discount code (and you get a commission) when they purchase a product through your website or with your promo code. Amazon affiliates is a simple one to get started with that doesn't require any promo codes (or discounts unfortunately) unless you have a more niche offering or specific arrangement with individual companies.
Some other basic affiliate networks to check out with countless product lines are Commission Junction (CJ) and eBay Partner Network. There are countless other great options in 2019 for Snapchat affiliate marketing opportunities and you could even get into network marketing.
There is also always the option of getting paid directly by other companies for promoting or reviewing their products on Snapchat. These companies might want the promotion done on other platforms as well but it's always an asset to say that you have a strong and growing Snapchat network. Either way it's all about converting viewers into sales on Snapchat in 2019.
The sky is the limit here but overall you just want to successfully maximize your revenue streams. This all depends on your business model and how often you want to aggressively pitch your websites and products. Doing it too often or too early can be detrimental to your bottom line so just use your best judgement, some educated trial and error, and web analytics.
Keep these smart Snapchat social selling tips in mind to maximize your marketing on social media's newest favorite platform. Now get to snapping and selling in 2019 and beyond!
Also read my Reddit Marketing Tips here on Bootstrap Business to compliment your Snapchat marketing strategy and further improve your social selling success.
I hope you enjoyed this article about smart Snapchat social media marketing tips in 2019 to help grow your business brand.
Interested in more social media marketing and selling advice?


1Department of Obstetrics & Gynaecology, College of Health Sciences, Ladoke Akintola University of Technology, Ogbomoso, Nigeria; 2Department of Chemical Pathology, College of Health Sciences, Ladoke Akintola University of Technology, Ogbomoso, Nigeria.
Copyright © 2013 Adetunji O. Adeniji, Dolapo P. Oparinde. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Purpose: To compare the serum malondialdehyde (MDA) and total antioxidant status in women with preeclampsia and normal pregnancy in our environment. Materials & Methods: This was a 3-year, cross-sectional, case control study of 100 preeclamptic and 200 normotensive pregnant women at Ladoke Akintola University of Technology (LAUTECH) Teaching Hospital, Osogbo, Nigeria. The study protocol was reviewed and approved by our Institutional Ethical Review Committee and all participants gave their consent. The fasting serum of recruited patients were analysed for Malondialdehyde (MDA) with rapid, sensitive and specific Thiobarbituric Acid (TBA) assay, while the Total Antioxidant status (TAS) was determined using the capacity of the biological fluids to inhibit the production of thiobarbituric acid reactive substances (TBARS) from sodium benzoate under the influence of the free oxygen radicals derived from Fenton's reaction. Results: The mean serum MDA was significantly higher in the preeclamptic group (2.96 nmol/ mL) than the value recorded (1.23 nmol/mL) in the control group (P = 0.0001). Conversely, significantly lower mean TAS (0.46 nmol/mL vs 0.62 nmol/mL) was noticed in the preeclamptic group (P = 0.0001). Conclusion: The study showed significant increase in lipid peroxidation and failure of compensatory antioxidant functions in preeclamptic pregnant Nigerian women.
The problem of preeclampsia is also further confounded by the continued mystery of its aetiology and the unpredictable nature of the disease . The pathogenesis of preeclampsia is very complex, the mechanisms that finally trigger the disease is still not clearly elucidated. However, the oxidative stress theory in preeclampsia has enjoyed great attention of Researchers [9-11]. Oxidative stress is a general term used to describe the steady state level of oxidative damage to cell, tissue or organ, caused by the reactive oxygen species (ROS) .
Lipid peroxidation, formation of free radicals and reactive oxygen species are normal occurrences in pregnancy, but these happen at low level in normal pregnancy, with its peak in the second trimester of pregnancy. In normal pregnancy, the balance between lipid peroxidations, free radicals (prooxidants)and the antioxidants formation are well maintained in order to minimize cellular damage [13,14]. When the balance is disrupted towards an overabundance of ROS, oxidative stress occurs.
In preeclampsia, oxidative stress is believed to result from increased formation of lipid peroxides, reactive oxygen speciesand superoxide anion radicals, leading to an imbalance in production between prooxidant and antioxidant defences. Theseconsequently result in endothelial dysfunction, platelet and neutrophil activation, with altered lipid synthesis towards a decrease in prostaglandin 1 and thromboxane A2 ratio [15,16]. The resulting imbalance in prostaglandin cascade, leads to enhanced multisystemic vasospasmic phenomenon in the kidneys, brain, uterus and placenta vessels .
In Nigeria, published information about the serum lipid peroxides and antioxidants status in preeclamptic women in our environment is scarce. For this reason, this study has been undertaken to establish by comparison, the serum malondialdehyde (MDA) and Total antioxidant status in women with preeclampsia and normal pregnancy in our environment.
This was a cross sectional, case control study of pregnant patients at Ladoke Akintola University of Technology (LAUTECH) Teaching Hospital, Osogbo, Nigeria. The study was over a 3-year period (2007-2010) and the study protocol was reviewed and approved by our Institutional Ethical Review Committee. All participants gave informed consent to participate in the study.
Criteria for the diagnosis of preeclampsia and inclusion in the study were elevated blood pressure of > 140/90 mmHg, (on two consecutive occasions taken 4 - 6 hours apart), occurring in previously normotensive pregnant women, or a rise in the baseline blood pressure of 30 mmHg systolic or 15 mmHg diastolic pressure, at estimated gestational age of 20 weeks and above, with associated proteinuria (≥1 + on dipstick or ≥300 mg/24 hour urine collection).
The exclusion criteria were women with obesity, chronic hypertension, haemoglobinopathy, diabetes mellitus, dyslipidaemia, multiple pregnancy, liver diseases, history of use of antioxidant medications and patient's refusal of consent to participate in the study.
A total of 300 pregnant women—100 preeclamptic & 200 normotensive controls—were recruited for the study. Each recruited preeclamptic patient was matched with 2 normotensive patients, as controls, for age (±2 years), estimated gestational age (±1 week) and parity.
Data obtained was analysed with Statistical Package for Social Sciences version 16 (SPSS Inc., Chicago, IL, USA) for continuous variables as mean ± standard deviation, Student t-test and confidence interval. Level of significance was set at P ≤ 0.05.
A total of 300 patients were recruited for study, of which 100 were women diagnosed with preeclampsia and 200 were normotensive pregnant women (Controls). The women recruited as "controls" were matched at ratio of 2 for each woman with preeclampsia for age (±2 years), estimated gestational age (±1 week) and parity. There was no significant difference in the mean estimated gestational age and parity distribution at recruitment in both groups. The mean age of patients recruited in the control was higher than in the preeclamptic group, but this was statistically insignificant (31.2 vs 30.9; P = 0.2673). Whereas, parameters such as Weight, Body mass index, Systolic and Diastolic blood pressures were all extremely significantly different in the preeclamptic group than control (Table 1). However, no significant difference was noticed in the height of the patients between the groups.
In Table 2, the mean serum MDA was significantly higher in the preeclamptic group (2.96 ± 0.75 nmol/mL) than the value recorded (1.23 ± 0.12 nmol/mL) in the control group (P = 0.0001). Conversely, significantly lower mean TAS of 0.46 (0.09) nmol/mL was recorded in the preeclamptic group, in contrast to mean value of 0.62 (0.13) nmol/mL in the control group (P = 0.0001).
Table 1. Socio-demographic factors of preeclamptic women and the normotensive control.
Table 2. Comparison of serum malondialdehyde & total antioxidant status in preeclamptic women & normotensive control.
confounding effects of these socio-demographic factors. At a prevalence of 5.6% in the population of our pregnant women and low access to adequate obstetric care, due to poverty and ignorance [7,20] preeclampsia/eclampsia has remained one of the greatest five major contributors towards the poor maternal/perinatal morbidity/mortality in our population [3,5,6].
The findings from this study showed evidence of increased lipid peroxidation and reduced levels of total antioxidant status in preeclamptic women in our population. These are consistent with the conclusions from studies in other populations beyond Nigeria [21-24], though some other studies had reported no significant difference in the levels of lipid peroxidation between gestational age-matched cases and controls [25-27]. However, striking patterns noticed in our study are relatively lower MDA (prooxidant) levels in our patients, both in the preeclampticand normotensive control groups. From our study, the mean MDA in the preeclamptic and normotensive pregnant controls were 2.96 nmol/ml and 1.23 nmol/ ml respectively. These values are much lower than the reports from other regions of the world, as reported by Howlader et al.  and Begum . Our findings are similar to that of Nnodim et al.  in South-east Nigeria population. They had reported values of 3.91 and 1.68 nmol respectively in their patients at Owerri, Nigeria. Whether this is due to genetic adaptive abilities or nutrition cannot be established from this study. It might however be an interesting focus of future studies.
In this study, in other to eliminate some confounding factors, patients in either arm of study on antioxidant medications and body mass index of greater or equal to 30 Kg/m2 or hyperlipidaemia were excluded. Permissible medications were limited only to ferrous sulphate and folic acid tablet 200 mg twice daily and 5 mg daily respectively. The significant difference in the BMI between the groups could only be accounted for by the difference of the mean weights between the groups, the mean heights between the groups being statistically insignificant. Oedema is a well-known finding in preeclampsia and might have accounted for the difference in the BMI. Other possible factors such as muscle mass and body fat were not addressed in the study.
The TAS was remarkably more reduced in the preeclamptic group by MDA/TAS factor of greater than six (2.96/0.46) when compared to about factors of two (1.23/ 0.63) in normotensive pregnant controls. This demonstrated increased lipid peroxidation in conjunction with poor antioxidant protective/compensatory adaptation in preeclampsia and buttressed the possible effect of oxidative stress theory in preeclampsia in our population. Though, it may therefore be reasoned that addition of supplemental antioxidant nutrients, such as vitamins C, E, carotenoids, selenium and others may be beneficial in improving the TAS status in all patients. Present weight of opinions did not suggest clinical benefits of such interventions [31,32]. However, further researches in this aspect may be justified.
This study demonstrated significant increase in lipid membrane damage activities (lipid peroxidation), as evidenced by rise of serum MDA in preeclamptic women and failure of compensatory antioxidant functions demonstrated by overall lower antioxidant capacity in preeclamptic pregnant women. These further buttress a possible link between oxidative stress and preeclampsia. Further researches on possible effects of antioxidant supplements may be justified.
We are grateful to all our patients who consented to participate in this study and all our resident Doctors that assisted in the conduct of the study.
ACOG Technical Bulletin, "Management of Preeclampsia," No. 91, Committee on Technical Bulletins of the American College of Obstetricians and Gynecologists, Washington DC, 1986.
Y. M. Adamu, H. M. Salihu, N. Sathiakumar and G. R. Alexander, "Maternal Mortality in Northern Nigeria: A Population-Based Study," European Journal of Obstetrics & Gynecology and Reproductive Biology, Vol. 109, No. 2, 2003, pp. 153-159. doi:10.1016/S0301-2115(03)00009-5.
J. U. E. Onakewhor and E. P. Gharoro, "Changing Trends in Maternal Mortality in a Developing Country," Nigerian Journal of Clinical Practice, Vol. 11, No. 2, 2008, pp. 111-120.
A. N. Onyiriuka and A. AOkolo, "Perinatal Outcome in Patients with Pre-Eclampsia in Benin City, Nigeria," Tropical Journal of Obstetrics and Gynaecology, Vol. 21, No. 2, 2004, pp. 148-152.
H. Laivuori, R. Kaaja, U. Turpeinen, L. Viinikka and O. Ylikorkala, "Plasma Homocysteine Levels Elevated and Inversely Related to Insulin Sensitivity in Preeclampsia," Obstetrics and Gynaecology, Vol. 93, No. 4, 1999, pp. 489-493. doi:10.1016/S0029-7844(98)00527-4.
G. P. Sacks, K. Studena, K. Sargent and C. W. Redman, "Normal Pregnancy and Preeclampsia Both Produce Inflammatory Changes in Peripheral Blood Leukocytes Akin to Those of Sepsis," American Journal of Obstetrics & Gynecology, Vol. 179, No. 1, 1998, pp. 80-86. doi:10.1016/S0002-9378(98)70254-6.
D. Wickens, M. H. Wilikins, J. Lunce, G. Ball and T. L. Dormandy, "Free Radical Oxidation Products in Normal and Abnormal Pregnancy," Annals of Clinical Biochemistry, Vol. 18, No. 3, 1998, pp. 158-162.
A. K. Poranen, U. Ekblad, P. Uotila and M. Ahotupa, "Lipid Peroxidation and Antioxidants in Normal and Preeclamptic Pregnancies," Placenta, Vol. 17, 1996, pp. 401- 405. doi:10.1016/S0143-4004(96)90021-1.
J. M. Roberts, R. N. Taylor, T. J. Musci, G. M. Rodgers, C. A. Hubel and M. K. Mclaughlin, "Pre-Eclampsia: An Endothelial Cell Disorder," American Journal of Obstetrics & Gynecology, Vol. 161, No. 5, 1989, pp. 1200- 1204.
A. Barden, J. Ritchie, B. Walters, C. Michael, J. Rivera, T. Mori, K. Croft and L. Beilin, "Study of Plasma Factors Associated with Neutrophil Activation and Lipid Peroxidation in Preeclampsia," Hypertension, Vol. 38, No. 4, 2001, pp. 8003-8008. doi:10.1161/hy1101.092969.
N. A. Botsuglou, "Rapid, Sensitive and Specific Thiobarbituric Acid Method for Measuring Lipid Peroxidation in Animal Tissue Food and Feedstuff Samples," Journal of Agricultural and Food Chemistry, Vol. 42, No. 9, 1994, pp. 1993-1997.
D. Koracevic, G. Koracevic, V. Djordjevic, S. Andrejevic and V. Cosic, "Method for the Measurement of Antioxidant Activity in Human Fluids," Journal of Clinical Pathology, Vol. 54, No. 5, 2001, pp. 356-361. doi:10.1136/jcp.54.5.356.
K. O. Osungbade and O. K. Ige, "Public Health Perspectives of Preeclampsia in Developing Countries: Implication for Health System Strengthening," Journal of Pregnancy, Vol. 2011, 2011, Article ID: 481095.
G. Bayhan, Y. Atamer, A. Atamer, et al., "Significance of Changes in Lipid Peroxides and Antioxidant Enzyme Activities in Pregnant Women with Preeclampsia and Eclampsia," Clinical & Experimental Obstetrics & Gynecology, Vol. 27, 2000, pp. 142-146.
E. M. El-Salahy, M. I. Ahmed, A. El-Gharieb, et al., "New Scope in Angiogenesis: Role of Vascular Endothelial Growth Factor (VEGF), NO, Lipid Peroxidation, and Vitamin E in the Pathophysiology of Pre-Eclampsia among Egyptian Females," Clinical Biochemistry, Vol. 34, No. 4, 2001, pp. 323-329. doi:10.1016/S0009-9120(01)00230-2.
J. Kornacki, J. Kozlik, M. Dubiel, et al., "Estimation of Oxidative Stress and Its Correlation with Uterine Arteries Doppler Velocimetry in Women with Preeclampsia," Ginekologia Polska, Vol. 75, 2004, pp. 681-691 (in Polish).
Z. H. Howlader, Y. Kabir, T. A. Khan, R. Islam, F. Begum and F. G. Huffman, "Plasma Lipid Profile, Lipid Peroxidation and Antioxidant Status in Preeclamptic and Uncomplicated Pregnancies in Bangladesh," Journal of Medical Sciences, Vol. 7, No. 8, 2007, pp. 1276-1282. doi:10.3923/jms.2007.1276.1282.
R. Begum, "Lipid Peroxidation and Antioxidant Status in Preeclampsia," Journal of Enam Medical College, Vol. 1, No. 2, 2011, pp. 56-59.
J. Nnodim, A. Ihim and H. I. Uduji, "Alterations in Antioxidants Enzymes and Malondialdehyde Status in Preeclampsia," Asian Pacific Journal of Tropical Biomedicine, 2012, pp. S750-S752.
J. A. Spinnato 2nd, S. Freire, E. Pinto, J. L. Silva, et al., "Antioxidant Therapy to Prevent Preeclampsia: A Randomized Controlled Trial," Obstetrics & Gynecology, Vol. 110, No. 6, 2007, pp. 1311-1318.
M. Boulvain, "Antioxidants for Preventing Preeclampsia: RHL Commentary," The WHO Reproductive Library, World Health Organisation, Geneva, 2008.
*Financial disclosure: We declare that no funding/grant was received for this study and no conflict of interest or commercial relationship.
Conflict of interest: We declare that we have no conflict of interest; no funding/grant was received for this study and no commercial relationship.


text:
Applications are invited for the recruitment of twelve (12) Research Associate (RA) positions purely on temporary basis at the Theoretical Statistics and Mathematics Division (TSMD) of the Indian Statistical Institute (ISI). The selected candidates would be placed in Category I, II and III depending on the qualification and experience as per the DST OM No.SR/S9/Z-08/2018 dated 30 January 2019.
A walk-in-interview will be conducted on 16 August 2022 at 10:00 am maintaining all precautionary measures to prevent the spread of COVID-19 global pandemic as directed by the Government of India, at the Centre for Artificial Intelligence and Machine Learning (CAIML), 4th Floor of the S.N. Bose Building of the Indian Statistical Institute, Kolkata for the recruitment of One (01) Project Linked Person on purely temporary basis to work in a project titled "AI-guided systematic intervention and prediction of progression in Duchenne Muscular Dystrophy" funded by Google, in the Centre for Artificial Intelligence and Machine Learning (CAIML) of the Institute.
Contact person: Centre for Artificial Intelligence and Machine Learning
A walk-in-interview will be conducted on 22 August 2022 at 10:00 a.m. with maintaining all preventive measures to prevent the spread of COVID-19 Global Pandemic as directed by the Government of India at the Machine Intelligence Unit (MIU), 3rd Floor of the Platinum Jubilee Academic Building of the Indian Statistical Institute (ISI), Kolkata for the recruitment of two (02) Project linked persons (one for each project) purely on temporary basis to work for the following projects titled (1) "Multi-Omics Data Integration for Cancer Subtype Discovery" and (2) "Judgement Analysis on Multi-dimensional Crowd Opinions" in the Machine Intelligence Unit of the Institute, Kolkata.
Contact person: Machine Intelligence Unit, (033)-2575-3100


A recent article on Marketing Week reported the death of the 'failed strategy' of CSR. It argued that a new era of social purpose was emerging, with brands developing growth strategies geared towards a genuinely positive impact on society.
Whilst informative, the piece was confusing for marketing practitioners, as the examples given spanned a range of very different activities. Sustainability reports, strategic CSR and even marketing campaigns were all bundled together claiming to be "purpose".
If purpose is defined as so many different things, does it start to become a little meaningless? And are we in danger of a new kind of 'purpose-wash', where brands claim to be 'benefiting the world' then just carrying on with business as usual?
Part of the problem is the seemingly interchangeable words of purpose and purposeful.
I see a difference between 'having a business purpose' and 'being a purposeful business'. The former outlines the reason a business exists over and above simply 'making money' and is also sometimes known as the 'Why' or 'Core Ideology'.
For example, a coffee brand might have a business purpose like: 'To bring the world the greatest coffee', without it being a purposeful business. Making the greatest coffee is a great ambition and will make a lot of people happy, but great coffee doesn't exactly feature in the UN Sustainable Development Goals.
Of course, the 'great coffee business' could do wonderful things to treat its coffee farmers fairly, which shows that it's possible for a business that is not 'purposeful' to still engage in extremely positive social and environmental activity. But this is a business which aims to reduce or manage the negative effects of its business practices, rather than a purposeful business.
A purposeful business is something quite different. It is a business that exists primarily to tackle a problem or challenge in the world in some specific way, and sees the sale of products and services as a vehicle for this positive change.
For a purposeful business, money represents freedom – the freedom to pursue a mission, to make a difference and to measurably and impactfully change lives. It is these businesses that tend to enjoy the biggest rewards of acting with purpose; higher staff productivity and retention, greater customer loyalty, improved regulatory relationships etc.
What does purposeful look like?
But what does a truly purposeful business look like? To illustrate, let's look to the exemplary case of one of my favourite brands: Ella's Kitchen.
It stands for much more than creating great products, although as a staple of my daughter's weaning regime I appreciated their 'and-and' approach to the role that a great product plays in realising a bold purpose.
To deliver this purpose, they have developed a strong internal culture; a clear set of values and behaviours that every employee understands and works towards. This leads to greater productivity and autonomy in their teams.
Their purpose and values are also visible to the outside world and they regularly engage customers with them, running activities and programmes to help parents wean their children more successfully onto healthy foods.
But they don't stop at customers and employees. Their commitment to their purpose means influencing retailers, legislators and changing customer behaviour. They know it's the right thing to do, so it's a serious, measurable, long-term commitment.
Importantly, they don't mark their own work and are validated by BCorp and The Forest Stewardship Council. They also work with the British Nutritional Foundation to publish research and effectiveness reports.
And of course, the resulting commercial success allows them to keep the mission going. Ella's, now owned by FMCG group Hain Celestial, currently holds 20% share of the UK baby food market with a turnover of over $100m and the data suggests a baby is eating an Ella product every second of every day somewhere around the world.
Of course, making this distinction isn't a judgement – every brand is on its own purpose journey and not all have the ambition of being 'purposeful'. But as Ella's shows, just having a purpose statement, or claiming you are 'making the world better' isn't enough. Customers and employees, indeed society, will be looking for the proof points of your purpose, and in particular the tough choices you have made along the way to protect it.
Because that's what makes purposeful brands so magnetic – they are on a mission to improve the world and just by buying their products, or working in their marketing team, you could help them. It makes every interaction with them a little more meaningful, makes them envied places to work and delivers fantastic results.
This is my vision for the future of business, one where businesses grow, thrive and win by being a positive force in the world. And the more they do, the better the world will be for all of us.
Pernod Ricard's head of marketing Adam Boita says there is a "big opportunity" for the Malibu brand to establish its own voice with its first brand-led ecommerce site, which could be the first of many.


KSCPP will demonstrate how to prepare four dishes and serve a full meal, including dessert. There will be recipes and books on Korean history and culture for those who signed up for this program.
You must register online or at the Circulation Desk.


text:
Заливен скален омар (Jasus lalandii) е вид ракообразно от семейство Palinuridae.

Разпространение
Видът е разпространен в Намибия и Южна Африка (Западен Кейп и Северен Кейп).

Източници

Jasus

redpajama_set_name: RedPajamaWikipedia


text:
Johan Ernst Hendrik (Ernst-Jan) Pfauth (Leiderdorp, 9 januari 1986) is een Nederlandse journalist en ondernemer. Hij is een van de oprichters van De Correspondent, waar hij van 2019 tot 2022 CEO van was. Eerder werkte hij bij NRC Media.

Levensloop
Pfauth groeide op in Alphen aan den Rijn. Hij studeerde communicatiewetenschappen aan de Universiteit van Amsterdam, waar hij in 2009 afstudeerde. In 2007 werd hij hoofdredacteur van het internetplatform The Next Web. Van 2010 tot 2013 was Pfauth hoofd internet bij NRC. Hij schreef in deze periode wekelijks een column voor de krant over belangrijke technologische ontwikkelingen.

Samen met Rob Wijnberg, Harald Dunnink en Sebastian Kersten richtte Pfauth in maart 2013 het journalistieke internetplatform De Correspondent op. Voor De Correspondent schreef Pfauth onder andere een serie over het (gebrek aan) effect van zelfhulpboeken. In november 2017 verhuisde hij naar Brooklyn om daar een Engelstalige versie van De Correspondent op te zetten. Met dit doel werd een crowdfundingsactie gestart waarmee in november 2018 de benodigde 2.5 miljoen dollar werd opgehaald, waardoor het initiatief doorgang kon vinden. In september 2021 kondigde Pfauth zijn vertrek aan bij De Correspondent.

Samen met Blendle-oprichter Alexander Klöpping produceert hij wekelijks Een podcast over media. In het interviewprogramma Jonge Jaren vraagt Pfauth succesvolle mensen over de tijd van voor hun doorbraak. Onder andere Matthijs van Nieuwkerk, Neelie Kroes en Paul de Leeuw waren te gast. Beide podcasts verschijnen bij podcastnetwerk Dag en Nacht Media.

In april 2022 pakte Pfauth na negen jaar weer zijn column voor NRC op. Hij schrijft om de week over media en technologie.

Pfauth heeft meerdere boeken geschreven, waarvan het Dankboek het bekendst is.

Persoonlijk
Pfauth is getrouwd en heeft een zoon en een dochter.

Bibliografie
 Sex, blogs & rock-'n-roll: een persoonlijk verhaal over wat bloggen van je vraagt en wat het je brengt, 2010, Uitgeverij Thomas Rap,
 Gij zult bloggen!: een bliksemstart voor iedereen die zich tot het blogevangelie bekeert, 2012, Lebowski,
 Dankboek: Dagboek voor een tevredener leven, 2017, De Correspondent,

Nederlands journalist


text:
Culture x October 22, 2016
A Comprehensive List of Creepy, Perfect-for-Halloween Novels That You Haven't Read Before
Because you need something to do between "The Walking Dead" and "American Horror Story" episodes.
By Daniel Wilcox, University of Texas at San Antonio
The Essential Halloween Novel List
By Daniel C. Wilcox, University of Texas at San Antonio
Everyone has their late October traditions—scary movies, haunted hayrides, setting out lawn decorations.
Mine is reading horror novels leading up to Halloween itself. In my mind, nothing makes the mood of the season more palpable than a scary read on a cool autumn evening. Riley Heruska's right: There exists a cynical view toward reading fiction, an opinion I find disquieting. I feel it's at this time of the rolling year—more so than any other season—that reading can provide a near tangible sense of magic.
It's in that spirit that I recommend some magical selections to you, reader. Some of these titles are so captivating you might finish them in one marathon night (I know I did).
As an aside, I trust that some of you have read the classics of the horror genre already, so I don't feel the need to comment on them. This list will instead focus on titles you may not be familiar with, from authors you've likely not encountered.
The Radleys – Matt Haig (2010)
No, this isn't some twisted sequel to "To Kill a Mockingbird" that someone wrote to desecrate Harper Lee's original novel (Lee managed to do that on her own). No, this is something entirely different.
Image via Book Reviews
We all attended primary school with a few kids that were, let's say, a bit off. They maybe spent a little too much time alone, had colorful dietary needs, constructed questionable artistic creations. Their parents would come by the school for recitals and sporting events, seemingly normal. Oh, but you could always tell, couldn't you? You could sense that these folks weren't all they appeared.
In "The Radleys," Matt Haig has found an explanation for these fringe families. The novel, told in a series of vignettes, follows a suburban clan of four. They wear the masks of the unexceptional, but they're hiding—even from their children—a wicked secret. Lately, the Radleys' neighbors have grown suspicious, a young boy in town has gone missing and a former cop has come snooping. Worst of all, an old relative of the Radleys has decided to pay a visit, parking his decrepit van full of bottled blood right out in front of the Radleys' quiet home.
With family secrets surfacing and investigations crisscrossing one another, this weekend might prove to be the ruin of the Radleys' tranquil masquerade.
N0S4A2 – Joe Hill (2013)
This one might be cheating on my part, seeing as the author is a child of horror royalty; Joe Hill is the youngest son of Stephen King, and the heir apparent to King's title as the American master of horror.
Image via Sarah Says Read
I have an unsubstantiated theory that this novel was born out of a bet between Hill and his father. The wager: Who can make the better vampire novel without casting an actual vampire. This means no fangs, no blood guzzling, no sunlight allergies, no sparkling. Vampires in spirit, not flesh.
The products of this hypothetical bet were King's "Doctor Sleep," and this gem, "NOS4A2."
It's my belief that Hill won the bet.
"NOS4A2" is the story of Vic McQueen, who learns early in her life that her Raleigh bike is a talisman that allows her to open portals to any destination her imagination can conjure, sometimes teleporting her across the country. On one of her trips she encounters the demonic and gaunt Charlie Manx, a ghoul who abducts children in his Rolls-Royce Wraith and takes them to "Christmasland," his own private, horrific playground.
I've already said too much. Just read it. This novel is epic. And I'm not misappropriating the word "epic" here. I mean this is a grand novel that spans decades, traversing the vast United States as well as the shadowy dimensions beneath, pitting two dichotomous souls in a struggle that will bring a new definition of reality.
My Best Friend's Exorcism – Grady Hendrix (2016)
Some novels you pick up on the strength of the name alone. You'll be perusing the aisles of Barnes & Noble, and you happen upon a book with a title so enticing that you pick it up without even scanning the dust jacket. Grady Hendrix has ensnared me this way in the past, and dammit if he didn't manage to get me again this year.
Image via Amazon
"My Best Friend's Exorcism" tells the tale of two high school friends: Gretchen, who's seemingly possessed by the devil, and Abby, who desperately works to rid her friend of the spirit that's taken hold of her. The story has all the trappings of an 80s, John Hughes-esque high school drama, albeit with a malicious fiend pulling the strings. Cliques fall apart and reform, the teachers misconstrue everything and the rich students make sniping comments at the poor. All the while, an ancient evil has its hooks in the soul of a teenage girl.
On one end, "My Best Friend's Exorcism" feels like a nostalgic take on the 80s (all of the chapter titles are songs from the decade), but the underlying commentary is that the Reagan years were not such a glorious time. It was an era where the phantoms of drugs and devil worship were viewed as the arch-antagonists in the war over the souls of teenagers. Rape was a hush-hush topic, and a girl who even implied being a victim could expect nothing but shame and denial. Hendrix reminds us that though we may pine for the days of our youth, we have to remember that such times were not as simple as we so fondly recall.
Also, tapeworms. That's all I'll say.
The Grin of the Dark – Ramsey Campbell (2007)
Let's get this out of the way—the British are better writers than us. Don't ask me why. It could be that their primary school curriculum demands a higher standard of its students, it could be that the culture is tinged with an innate air of refinement not present here. Maybe it's because the Brits were keen enough to pull the plug on their version of "The Bachelor," while we keep devising new variations of it.
Image via Arkham Digest
Whatever the reason, British literature comes across as more challenging to read by comparison. I've heard Ramsey Campbell described as the British Stephen King, but I don't know if that's accurate. Sure, they're both prolific, celebrated writers of the genre, but Campbell has been at the game longer. I'd amend the phrase to say that King is the American answer to Campbell.
Campbell's bibliography is exhausting—I seriously don't know when he finds time to sleep. Picking one title from this horde is near impossible, but given the queer state of being of our world at present, a selection about clowns run amok is either a deft or wholly inappropriate recommendation.
"The Grin of the Dark" follows a film writer, Simon, who's researching an infamous clown and silent film star named Tubby Thackeray. Tubby's films had a reputation for sending his viewers into fits of madness, turning them at times murderous or suicidal. Yet for all his notoriety, Tubby's body of work has ostensibly fallen off the face of the Earth. As readers follow Simon in his investigation, we begin to question his sanity as circus clowns menace him in the street, and tittering giggles echo behind him on subway platforms and alleyways.
Fevre Dream – George R.R. Martin (1982)
It'll come as a shock to some of you, but George R.R. Martin does write material that doesn't pertain to "A Song of Ice and Fire" (that's assuming he writes at all). What's often forgotten is that Martin has an established history of writing in several genres, including science fiction and—less heralded—horror. Martin's forays into horror are limited, but there is one standout selection that even his most ardent fans are unfamiliar with: "Fevre Dream."
This novel is unlike anything Martin has written before or since. Taking place in the 1850s, the plot centers on Abner Marsh, a disgraced riverboat captain who's been commissioned by a shadowy patron named Joshua York to pilot a paddlewheel down the Mississippi. Marsh can't make heads or tails of his new partner, but it becomes clear that York has an ax to grind against an old rival. What Marsh doesn't know is that he's been pulled into a quest that will bring the living and the undead to blows, and perhaps, into unity.
Martin hits the historical notes in just the right tone, and the hazy atmosphere of the Mississippi River are a natural setting for a story about hidden motives and seclusion. Highly recommended while you wait for the next installment of "Weiner Party."
'NOS4A2' Takes Vampirism in Cinema to the Next Level


KIAH, George Bush Intercontinental Airport, Houston, Texas (TX) for use with Simflyers scenery only. By Adrian Norman.
Overview of George Bush Intercontinental Airport.
This is a remake of Simflyers G. Bush Intercontinental (KIAH) Afcad 2 file. I have tried to gather as much information from the airport website to make gate assignments as real as possible. This file is for use without the static planes in the scenery folder. Runways 8L/26R & 15R/33L is used for landing, 8R/26L & 15L/33R for takeoff, and 09/27 for both. This afcad uses crossing runways so all runways are in use. All taxiways and runways are properly aligned. Hope you enjoy this new afcad 2 file.
Copy the AF2_KIAH.bgl file into the Flight Simulator 9\Addon Scenery\scenery folder if this is where you keep all of your afcad 2 bgl's.
Jim Vile has released an update ILS activation file for KIAH. I use his KIAH_SF_ILS_jv.bgl file from the kiah_ils_v2.0 zip file to activate runways 8L/26R & 8R/26L ILS approaches through ATC. It works great with this AFCAD file.You only need to use and activate the KIAH_SF_ILS_jv.bgl file. installation instructions are within Jim's zip file.
Acknowledgment for Jim Vile's kiah_ils_v2.0 zip file.
The archive af2-kiah.zip has 4 files and directories contained within it.


text:
import logging
import os
import subprocess
import sys

import bpy

import morse.builder
import morse.blender

OMPL_DIR=os.path.dirname(__file__)

# Determine the mode to use (third argument)
mode = sys.argv[sys.argv.index('--') + 3]

# Use wmctrl for window manipulation
# (fails silently if wmctrl not installed)
winID = subprocess.check_output(['bash', '-c',
    'wmctrl -l | grep morse_default_autorun | awk \'{ print $1 }\'']).decode()[:-1]
# Set a meaningful title
if mode == 'PLAN':
    subprocess.call(['bash', '-c', 'wmctrl -i -r %s -T "OMPL MORSE Planner"' % winID])
elif mode == 'PLAY':
    subprocess.call(['bash', '-c', 'wmctrl -i -r %s -T "OMPL MORSE Player"' % winID])
elif mode == 'QUERY':
    subprocess.call(['bash', '-c', 'wmctrl -i -r %s -T "OMPL MORSE Control Query"' % winID])
# Hide the Blender window if we're planning or querying
if mode == 'PLAN' or mode == 'QUERY':
    subprocess.call(['bash', '-c', 'wmctrl -i -r %s -b add,shaded' % winID])
    subprocess.call(['bash', '-c', 'wmctrl -i -r %s -e 0,100,100,600,200' % winID])

# Disable logging of socket communication because there will be a lot of it
sockloggers = (logging.getLogger("morse.morse.core.request_manager"),
               logging.getLogger("morse.morse.middleware.socket_request_manager"))
sockloggers[0].setLevel(logging.ERROR)
sockloggers[1].setLevel(logging.ERROR)

# Load the .blend file (first argument after '--')
envpath = sys.argv[sys.argv.index('--') + 1]
print("\n* Loading scene <%s>.\n" % envpath)
env = morse.builder.Environment(envpath)

# Replace the robot(s) stand-in models with actual MORSE robot objects
to_delete = []
i = 0
for obj in bpy.context.scene.objects:

    # In PLAY mode, delete the goals
    if [True for goalStr in ['.goalPose','.goalRegion','.goalRot'] if obj.name.endswith(goalStr)]:
        if mode == 'PLAY':
            to_delete.append(obj)
        continue

    # If this object is a robot
    if obj.get('RobotType'):

        rtype = obj['RobotType']
        ctype = obj['ControllerType']
        pos = obj.location
        rot = obj.rotation_euler

        # Make names acceptable for MORSE
        rname = obj.name
        rnameSafe = rname.replace('.','_')
        if rname != rnameSafe:
            print("WARNING: had to rename robot %s to %s because dots not allowed in MORSE names"
                  % (rname, rnameSafe))
            for goalStr in ['.goalPose','.goalRegion','.goalRot']:
                goal = bpy.context.scene.objects.get(obj.name + goalStr)
                if goal:
                    print("\t> also renamed goal %s" % goal.name)
                    goal.name = rnameSafe + goalStr
            rname = rnameSafe

        # Avoid name collision and mark for deletion
        obj.name += '_'
        to_delete.append(obj)

        # Add the MORSE components
        robot = getattr(morse.builder, rtype)(rname)
        motion = getattr(morse.builder, ctype)(robot.name+'Motion')

        # Restore pose
        robot.location = pos
        robot.rotation_euler = rot
        robot.append(motion)
        motion.add_service('socket')
        i += 1

##
# \brief Recursively delete an object and its children
def _recurseDelete(obj):

    # Call this function on all the children
    for child in obj.children[:]:
        _recurseDelete(child)

    # Select only this object and delete it
    bpy.ops.object.select_pattern(pattern=obj.name, case_sensitive=True, extend=False)
    bpy.ops.object.delete()

# Delete the stand-in models
for obj in to_delete:
    _recurseDelete(obj)

# Disallow sleeping for rigid bodies
for obj in bpy.context.scene.objects:
    if obj.game.physics_type == 'RIGID_BODY':
        # True means "no sleeping"
        obj.game.use_sleep = True

# Get '__settings' object so we can set up some properties
settings = bpy.data.objects['__settings']
settings.hide = False
settings.hide_render = False
settings.hide_select = False

# Determine the solution path file to use (second argument)
outpath = sys.argv[sys.argv.index('--') + 2]
settings['Outpath'] = outpath

# Set the mode setting
settings['Mode'] = mode

# Record animation data if we're doing playback
if mode == 'PLAY':
    bpy.context.scene.game_settings.use_animation_record = True

bpy.ops.object.select_all(action='DESELECT')
context_override = {"active_object":settings,"object":settings,"blend_data":bpy.data,
                    "scene":bpy.context.scene,"edit_object":settings}

# Add 'Tick' sensor
bpy.ops.logic.sensor_add(context_override, type='DELAY', name='Tick')
tick = settings.game.sensors['Tick']
tick.use_repeat = True

# Add 'communicator.py' text block
bpy.ops.text.open(filepath=OMPL_DIR + "/communicator.py")

# Add 'Comm' controller for the script
bpy.ops.logic.controller_add(context_override, type='PYTHON', name='Comm')
comm = settings.game.controllers['Comm']
comm.mode = 'MODULE'
comm.module = 'communicator.main'

# Link Tick with Comm so it's run every frame
tick.link(comm)

# Create the environment
env.create()

redpajama_set_name: RedPajamaGithub