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New Rules of Business
Reputation Management: What to Do When Your Brand Is Hit by a Scandal
As Mattel and Airbnb's Brian Chesky showed, an unconditional apology and self-penalization work
Rajesh Srivastava
Aug 12, 2015 11:08a.m.
[Photograph by Quinn Dombrowski under Creative Commons]
"It takes 20 years to build a reputation and five minutes to ruin it." – Warren Buffett.
Despite this warning, companies have paid scant attention to managing their reputation. In fact, many of the companies that we admire have, knowingly or inadvertently, shown a proclivity to flirt with reputation management issues and have, in the process, faced the backlash—fall in profit, decline in market capitalization, loss of reputation, and a dent in the trustworthiness of the company and brand.
The Hall of Shame includes the likes of Cadbury India, which suffered when worms were found in its chocolate back in 2003; PepsiCo and Coca-Cola when allegations of pesticide contamination surfaced some years ago; and Uber when one of its drivers was arrested for molesting a user last year.
The latest entrant to this Hall of Shame is Nestle India with its Maggi noodles brand. It is alleged that Maggi noodles contains more than the prescribed quantity of monosodium glutamate (MSG) and lead. Both, when present in excess, are said to be harmful—MSG is supposed to be carcinogenic, while lead leads to poisoning. Truth be told, they are not considered harmful in small quantities, therefore legally, they can be present within permissible limits.
Watch a video of this episode or continue reading
Episode 22: New Rules of Business
If such are the dangers of consuming MSG and lead, why has Nestle, the world's largest packaged consumer goods company and which prides itself on being a good corporate citizen, even permit these ingredients to be present in Maggi's recipe? To gain the following advantages: MSG improves taste, while lead increases shelf life!
What has been the consequence for Nestle now that it has got entangled in a reputation management crisis? For the first time in over three decades it has posted a loss; its market capitalization has seen a southward movement; its chief executive has been replaced; and the Indian government is all set to drag Nestle India to the National Consumer Disputes Redressal Commission to seek damages for alleged unfair trade practices and misleading advertisements.
If the risk to a company or brand's reputation is so rampant, with even big companies not being immune, it is conceivable that your company or your brand may get ensnared. If that happens, what should be your strategy to resolve it? More importantly, can you emerge form it with your reputation not only intact, but possibly enhanced?
For that, let me share with you the issues in reputation management. I believe, all reputation management issues can be divided into two categories:
Competency issues: A company while conducting business could make honest mistakes—unknowingly, inadvertently and without any ulterior motive or malicious intent. When that happens, the company can come clean and admit that it has made a mistake. Most likely, it will be forgiven for its transgression
Integrity issues: There may be occasions when people within a company knowingly take decisions that are unethical. When this comes to light, the company cannot simply offer an apology or express regret and hope to get away with it. It will have to be penalized, in monetary or non-monetary terms. In extreme case, some members of the company may even find themselves behind bars.
Having got a perspective on what the reputation management issues are, let me share with you some possible reactions if you ever find your company's or brand's reputation at risk.
Immediately carry out a due diligence to determine what led to the issue. If due diligence indicates that the company has made a genuine mistake, immediately come clean and apologize unconditionally.
However, if due diligence shows that the problem was due to an integrity issue, do what Jet Airways did when it found itself embroiled in one such case.
A section of its stakeholders went on strike, inconveniencing its guests. When the strike was called off, Jet Airways' management not only apologized profusely for the inconvenience to guests, but also penalized itself by offering discounted air tickets. The spokesperson announcing these measure wore sober clothes, spoke in an apologetic tone and laced his conversation with phrases like "we are sorry", "we apologize…".
Bottom Line: When faced with a likely reputation management issue, the first thing a company should do is carry out due diligence dispassionately to determine if it pertains to a competency issue or an integrity Issue. If it is a competency issue, the company should disclose it and at the same time, apologize for the inconvenience it may have caused. Most likely, the matter will end there and it will find a quiet burial.
However, if the due diligence shows that deliberate decisions were taken that were unethical, the company should:
Immediately make a public disclosure about the incident.
Tender an unconditional apology for the inconvenience it has caused consumers.
Penalize itself.
Build systems and processes to ensure that such incidents do not recur.
Why self-penalize? Because if you don't, the legal system or the people at the receiving end of your 'deliberate' mistake will strive to make sure you pay a price for it—be it monetary or non-monetary.
Has any company head paid heed to this utopian advice and prospered? Yes, Airbnb has done so. It has not only survived, but has gone on to become one of the leading unicorns to emerge from Silicon Valley (current valuation at about $25 billion).
In June 2011, in San Francisco, a host's home was burgled and ransacked by renters. Airbnb initially put out a lackluster response stating that it had tried to help the host. The host, who went by the name EJ, rebutted the company's claim. The war of words got worse.
As Leigh Gallagher wrote in an article titled The Education of Brian Chesky in Fortune magazine (July 1, 2015):
Inside Airbnb everyone had a different opinion on how to handle it. Some argued that taking responsibility would just open the door to more complaints; others said to put the truth out there; still others said the company should stay totally quiet. The situation dragged on for weeks…."I finally had this really dark moment and I got to the point where I wouldn't say I stopped caring, but my priorities completely changed," says [Brian] Chesky [founder of Airbnb]. "And I basically said I should stop managing for the outcome and just manage to the principle." He needed to apologize, Chesky felt, even if it might hurt the company.
Chesky composed a strongly worded letter accepting responsibility. "Over the last four weeks, we have really screwed things up," he wrote. He not only said he was sorry but also announced that the company would be implementing a $50,000 guarantee. "All of this was against advice," Chesky says. "People were like, 'We need to discuss this, we need to do testing,' and I said, 'No, we're doing this.' "
Airbnb's response, though delayed, is exemplary. The reaction of most companies when they are embroiled in such a crisis, particularly when it relates to an integrity issue, is:
Step 1: Deny it
Step 2: If denial does not work, give it a competency issue twist—and put out an apology with a fervent hope that the issue will die a natural death.
But if integrity is involved, expressing regret or apology will not prove effective. You will have to self-penalize. There seems to be no other way out.
There can also be instances where a company finds itself in crisis not due to management's actions, but due to mistakes by its stakeholders. What can it do then?
Let me share the plight of Mattel, a Fortune 500 company. It outsources a significant amount of its toy production to China. In 2007, it had to recall 19 million of its "Sarge" toy cars when it discovered that they were covered with lead paint, which is banned for use on toys. An enquiry revealed that a subcontractor had violated Mattel's policy and "utilized paint from a non-authorized third-party supplier."
Legally, Mattel could not be held responsible for a mistake by one of its stakeholders who had delibrately voilated a written policy. But who would suffer because of this faux pas? The sub-contractor or Mattel? From a legal standpoint the blame would rest at the doorsteps of the subcontracrtor, but in the hearts and minds of consumers, Mattel would be guilty—its brand image would be severely dented.
Lesson for us: Yes, even if the mistake—whether inadvertently or knowingly—is made by our partners, it will harm us. Be careful; do not hold to a false sense of comfort that you are legally protected from the mistakes of your third-party partner. Yes, legally they are to blame, but the damage to your brand will be incalculable. Remember, reputation management is not merely about legal issues, it is as much about perception. Once a negative perception gets created about your brand, it causes incalculable damage to your brand image.
Why is brand image critical for your business and brand? Revlon put it wonderfully when it said: "In the factory, we make cosmetics. In the drug store, we sell hope."
"Hope" is created through the brand image that Revlon creates in the minds of its customers. And if the brand image gets dented, over time it will start reflecting in the top line and bottom line.
In all this, here's a concern you ought to keep in mind: do not try and take advantage of another brand's misfortune. Take the Maggi imbroglio. Another instant noodles brand owner may be tempted to take advantage of Maggi's misfortune and advertise that its instant noodles contains MSG and lead within prescribed limits. What is likely to happen? The scandal may engulf his brand, dragging it into the controversy. Worse, customers may start associating it with the scandal.
As Richard Branson said, "Your brand name is only as good as your reputation."
If you have any questions mail us at askrajesh@foundingfuel.com
Sarge toy car
Negative perception
Brian Chesky
Sundaram R M on Sep 01, 2015 11:26 a.m. said
enjoyed the read. thanks
Author and Visiting Faculty
IIM Indore
Rajesh Srivastava has 3 decades of corporate & academic experience. He has reenergised companies, including J K Helene Curtis Ltd., & nurtured brands like, Bagpiper whiskey, Royal Challenge whiskey, Blue Riband gin, Blue Riband Duet, Park Avenue range of deodorant & personal care products. He is part of the Visiting Faculty at IIM Indore. He is an alumnus of IIT Kanpur & IIM Bangalore. He is currently working on his first book.
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The gig economy is evolving


text:
set -e

docker-compose exec -T php_fpm_debug sh -c "sh runAllTests.sh"

redpajama_set_name: RedPajamaGithub


Paul (R.P.) Stastny is a staff writer with JWN. He researches, interviews and writes about all facets of the oil and gas industry, following its trends, people and technology.
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Pipelines & Transportation Alberta UCP win bodes ill for B.C.


text:
Rachel M. Cohen – School Closures: A Blunt Instrument
n 2013, citing a $1.4 billion deficit, Philadelphia's state-run school commission voted to close 23 schools—nearly 10 percent of the city's stock. The decision came after a three-hour meeting at district headquarters, where 500 community members protested outside and 19 were arrested for trying to block district officials from casting their votes. Amid the fiscal pressure from state budget cuts, declining student enrollment, charter-school growth, and federal incentives to shut down low-performing schools, the district assured the public that closures would help put the city back on track toward financial stability.
One of the shuttered schools was Edward Bok Technical High School, a towering eight-story building in South Philadelphia spanning 340,000 square feet, the horizontal length of nearly six football fields. Operating since 1938, Bok was one of the only schools to be entirely financed and constructed by the Public Works Administration. Students would graduate from the historic school with practical skills like carpentry, bricklaying, tailoring, hairdressing, plumbing, and as the decades went on, modern technology. And graduate they did—at the time of closure, Bok boasted a 30 percent–higher graduation rate than South Philadelphia High School, the nearby public school that had to absorb hundreds of Bok's students.
Access (economics)American Legislative Exchange CouncilCharter schoolCommunity school (England and Wales)EducationRace and ethnicity in the United States CensusRachel M. CohenSchool districtState schoolStudentUnited States

redpajama_set_name: RedPajamaCommonCrawl


This 2 bedroom, 2 bathroom house (sleeps 6) has the benefit of air-con and heating. It also has free Wi-Fi.
Set in a quiet position on high ground, at the edge of the village of Almirida, Villa Lauren offers all the advantages of a well-constructed modern house, in a sought-after location. The house is approximately 105 square metres in size.
Almirida has everything you need for day to day living and a wonderful holiday. You don't even need a car!
* Also available (for an additional £5k Euros), as a fully furnished house.


text:
Friedrich Wilhelm Richard Paul Graf zu Limburg-Stirum gen. Ebers (* 16. November 1871 in Berlin; † 5. Januar 1951 in Quakenbrück) war ein deutscher Verwaltungsbeamter und Rittergutsbesitzer.

Leben
Friedrich Wilhelm zu Limburg-Stirum war Sohn des Diplomaten, Politikers und Staatssekretärs Friedrich zu Limburg-Stirum und der Paula geb. von Meyerinck (1844–1925). Sein Bruder war der Landrat Richard zu Limburg-Stirum.

Nach dem Besuch des Gymnasiums in Hirschberg in Schlesien studierte er an der Rheinischen Friedrich-Wilhelms-Universität Bonn und der Schlesischen Friedrich-Wilhelms-Universität Breslau Rechts- und Kameralwissenschaften. 1890 wurde er Mitglied des Corps Borussia Bonn. Er trat nach dem Studium in den preußischen Staatsdienst ein und wurde als Regierungsassessor Hilfsarbeiter im Preußischen Ministerium der geistlichen, Unterrichts- und Medizinalangelegenheiten. Von 1905 bis 1914 war er Landrat des Kreises Tarnowitz.

Zu Limburg-Stirum war Fideikommissherr auf Eberspark, Kreis Wirsitz, das ab 1920 als Chlebno bei Łobżenica zu Polen gehörte. Er war Reserveoffizier des Leib-Kürassier-Regiments "Großer Kurfürst" Nr. 1. Nach dem Ersten Weltkrieg gehörte er dem Deutschen Herrenclubs an.

Er heiratete am 23. September 1907 Lucie von Lieres und Wilkau (* 13. Januar 1885; † 26. August 1909). Das Paar hatte eine Tochter und einen Sohn:
 Theodora Paula Helene (* 13. Juli 1908) ⚭ 1931 Walter Gans zu Putlitz
 Friedrich Wilhelm Johannes Richard Guidotto (* 7. Juli 1909) ⚭ 1937 Marie Katharine Heybroeck (* 13. Mai 1909), geschiedene Cremers

Literatur
 Friedrich Karl Devens: Biographisches Corpsalbum der Borussia zu Bonn 1827–1902. Düsseldorf, 1902, S. 224.
 G. G. Winkel: Biographisches Corpsalbum der Borussia zu Bonn 1821–1928. Aschaffenburg 1928, S. 220.

Einzelnachweise

Friedrich Wilhelm #LimburgStirum
Verwaltungsjurist
Landrat (Regierungsbezirk Oppeln)
Corpsstudent (19. Jahrhundert)
Titulargraf
Deutscher
Geboren 1871
Gestorben 1951
Mann

redpajama_set_name: RedPajamaWikipedia


text:
<!-- This file is automatically generated by ci/test-markdown/generate-readme.sh -->

[![GCB CI status][gcb-clang-tidy-shield]][gcb-clang-tidy-link]
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This repository contains idiomatic C++ client libraries for the following
[Google Cloud Platform](https://cloud.google.com/) services.

> Please check the [CHANGELOG] for important announcements and upcoming
> changes.

<!-- inject-GA-libraries-start -->

- [Access Approval API](google/cloud/accessapproval/README.md)
  [\[quickstart\]](google/cloud/accessapproval/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-accessapproval/latest)
- [Access Context Manager API](google/cloud/accesscontextmanager/README.md)
  [\[quickstart\]](google/cloud/accesscontextmanager/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-accesscontextmanager/latest)
- [API Gateway API](google/cloud/apigateway/README.md)
  [\[quickstart\]](google/cloud/apigateway/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-apigateway/latest)
- [Apigee Connect API](google/cloud/apigeeconnect/README.md)
  [\[quickstart\]](google/cloud/apigeeconnect/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-apigeeconnect/latest)
- [App Engine Admin API](google/cloud/appengine/README.md)
  [\[quickstart\]](google/cloud/appengine/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-appengine/latest)
- [Artifact Registry API](google/cloud/artifactregistry/README.md)
  [\[quickstart\]](google/cloud/artifactregistry/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-artifactregistry/latest)
- [Cloud Asset API](google/cloud/asset/README.md)
  [\[quickstart\]](google/cloud/asset/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-asset/latest)
- [Assured Workloads API](google/cloud/assuredworkloads/README.md)
  [\[quickstart\]](google/cloud/assuredworkloads/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-assuredworkloads/latest)
- [Cloud AutoML API](google/cloud/automl/README.md)
  [\[quickstart\]](google/cloud/automl/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-automl/latest)
- [Bare Metal Solution API](google/cloud/baremetalsolution/README.md)
  [\[quickstart\]](google/cloud/baremetalsolution/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-baremetalsolution/latest)
- [Batch API](google/cloud/batch/README.md)
  [\[quickstart\]](google/cloud/batch/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-batch/latest)
- [BeyondCorp API](google/cloud/beyondcorp/README.md)
  [\[quickstart\]](google/cloud/beyondcorp/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-beyondcorp/latest)
- [Google Cloud BigQuery](google/cloud/bigquery/README.md)
  [\[quickstart\]](google/cloud/bigquery/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-bigquery/latest)
- [Google Cloud Bigtable](google/cloud/bigtable/README.md)
  [\[quickstart\]](google/cloud/bigtable/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-bigtable/latest)
- [Cloud Billing Budget API](google/cloud/billing/README.md)
  [\[quickstart\]](google/cloud/billing/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-billing/latest)
- [Binary Authorization API](google/cloud/binaryauthorization/README.md)
  [\[quickstart\]](google/cloud/binaryauthorization/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-binaryauthorization/latest)
- [Certificate Manager API](google/cloud/certificatemanager/README.md)
  [\[quickstart\]](google/cloud/certificatemanager/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-certificatemanager/latest)
- [Cloud Channel API](google/cloud/channel/README.md)
  [\[quickstart\]](google/cloud/channel/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-channel/latest)
- [Cloud Build API](google/cloud/cloudbuild/README.md)
  [\[quickstart\]](google/cloud/cloudbuild/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-cloudbuild/latest)
- [Cloud Composer](google/cloud/composer/README.md)
  [\[quickstart\]](google/cloud/composer/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-composer/latest)
- [Connectors API](google/cloud/connectors/README.md)
  [\[quickstart\]](google/cloud/connectors/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-connectors/latest)
- [Contact Center AI Insights API](google/cloud/contactcenterinsights/README.md)
  [\[quickstart\]](google/cloud/contactcenterinsights/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-contactcenterinsights/latest)
- [Kubernetes Engine API](google/cloud/container/README.md)
  [\[quickstart\]](google/cloud/container/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-container/latest)
- [Container Analysis API](google/cloud/containeranalysis/README.md)
  [\[quickstart\]](google/cloud/containeranalysis/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-containeranalysis/latest)
- [Google Cloud Data Catalog API](google/cloud/datacatalog/README.md)
  [\[quickstart\]](google/cloud/datacatalog/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-datacatalog/latest)
- [Database Migration API](google/cloud/datamigration/README.md)
  [\[quickstart\]](google/cloud/datamigration/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-datamigration/latest)
- [Cloud Dataplex API](google/cloud/dataplex/README.md)
  [\[quickstart\]](google/cloud/dataplex/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-dataplex/latest)
- [Cloud Dataproc API](google/cloud/dataproc/README.md)
  [\[quickstart\]](google/cloud/dataproc/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-dataproc/latest)
- [Datastream API](google/cloud/datastream/README.md)
  [\[quickstart\]](google/cloud/datastream/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-datastream/latest)
- [Stackdriver Debugger API](google/cloud/debugger/README.md)
  [\[quickstart\]](google/cloud/debugger/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-debugger/latest)
- [Google Cloud Deploy API](google/cloud/deploy/README.md)
  [\[quickstart\]](google/cloud/deploy/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-deploy/latest)
- [Dialogflow CX API](google/cloud/dialogflow_cx/README.md)
  [\[quickstart\]](google/cloud/dialogflow_cx/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-dialogflow_cx/latest)
- [Dialogflow ES API](google/cloud/dialogflow_es/README.md)
  [\[quickstart\]](google/cloud/dialogflow_es/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-dialogflow_es/latest)
- [Cloud Data Loss Prevention (DLP) API](google/cloud/dlp/README.md)
  [\[quickstart\]](google/cloud/dlp/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-dlp/latest)
- [Cloud Document AI API](google/cloud/documentai/README.md)
  [\[quickstart\]](google/cloud/documentai/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-documentai/latest)
- [Distributed Cloud Edge Container API](google/cloud/edgecontainer/README.md)
  [\[quickstart\]](google/cloud/edgecontainer/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-edgecontainer/latest)
- [Eventarc API](google/cloud/eventarc/README.md)
  [\[quickstart\]](google/cloud/eventarc/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-eventarc/latest)
- [Cloud Filestore API](google/cloud/filestore/README.md)
  [\[quickstart\]](google/cloud/filestore/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-filestore/latest)
- [Cloud Functions API](google/cloud/functions/README.md)
  [\[quickstart\]](google/cloud/functions/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-functions/latest)
- [Game Services API](google/cloud/gameservices/README.md)
  [\[quickstart\]](google/cloud/gameservices/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-gameservices/latest)
- [GKE Hub](google/cloud/gkehub/README.md)
  [\[quickstart\]](google/cloud/gkehub/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-gkehub/latest)
- [Google Cloud IAM](google/cloud/iam/README.md)
  [\[quickstart\]](google/cloud/iam/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-iam/latest)
- [Cloud Identity-Aware Proxy API](google/cloud/iap/README.md)
  [\[quickstart\]](google/cloud/iap/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-iap/latest)
- [Cloud IDS API](google/cloud/ids/README.md)
  [\[quickstart\]](google/cloud/ids/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-ids/latest)
- [Cloud IoT API](google/cloud/iot/README.md)
  [\[quickstart\]](google/cloud/iot/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-iot/latest)
- [Cloud Key Management Service (KMS) API](google/cloud/kms/README.md)
  [\[quickstart\]](google/cloud/kms/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-kms/latest)
- [Cloud Natural Language API](google/cloud/language/README.md)
  [\[quickstart\]](google/cloud/language/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-language/latest)
- [Google Cloud Logging](google/cloud/logging/README.md)
  [\[quickstart\]](google/cloud/logging/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-logging/latest)
- [Managed Service for Microsoft Active Directory API](google/cloud/managedidentities/README.md)
  [\[quickstart\]](google/cloud/managedidentities/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-managedidentities/latest)
- [Cloud Memorystore for Memcached API](google/cloud/memcache/README.md)
  [\[quickstart\]](google/cloud/memcache/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-memcache/latest)
- [Cloud Monitoring API](google/cloud/monitoring/README.md)
  [\[quickstart\]](google/cloud/monitoring/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-monitoring/latest)
- [Network Connectivity API](google/cloud/networkconnectivity/README.md)
  [\[quickstart\]](google/cloud/networkconnectivity/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-networkconnectivity/latest)
- [Network Management API](google/cloud/networkmanagement/README.md)
  [\[quickstart\]](google/cloud/networkmanagement/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-networkmanagement/latest)
- [Notebooks API](google/cloud/notebooks/README.md)
  [\[quickstart\]](google/cloud/notebooks/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-notebooks/latest)
- [Cloud Optimization API](google/cloud/optimization/README.md)
  [\[quickstart\]](google/cloud/optimization/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-optimization/latest)
- [Organization Policy API](google/cloud/orgpolicy/README.md)
  [\[quickstart\]](google/cloud/orgpolicy/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-orgpolicy/latest)
- [OS Config API](google/cloud/osconfig/README.md)
  [\[quickstart\]](google/cloud/osconfig/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-osconfig/latest)
- [Cloud OS Login API](google/cloud/oslogin/README.md)
  [\[quickstart\]](google/cloud/oslogin/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-oslogin/latest)
- [Policy Troubleshooter API](google/cloud/policytroubleshooter/README.md)
  [\[quickstart\]](google/cloud/policytroubleshooter/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-policytroubleshooter/latest)
- [Certificate Authority API](google/cloud/privateca/README.md)
  [\[quickstart\]](google/cloud/privateca/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-privateca/latest)
- [Cloud Profiler API](google/cloud/profiler/README.md)
  [\[quickstart\]](google/cloud/profiler/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-profiler/latest)
- [Google Cloud Pub/Sub](google/cloud/pubsub/README.md)
  [\[quickstart\]](google/cloud/pubsub/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-pubsub/latest)
- [Recommender](google/cloud/recommender/README.md)
  [\[quickstart\]](google/cloud/recommender/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-recommender/latest)
- [Google Cloud Memorystore for Redis API](google/cloud/redis/README.md)
  [\[quickstart\]](google/cloud/redis/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-redis/latest)
- [Cloud Resource Manager API](google/cloud/resourcemanager/README.md)
  [\[quickstart\]](google/cloud/resourcemanager/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-resourcemanager/latest)
- [Resource Settings API](google/cloud/resourcesettings/README.md)
  [\[quickstart\]](google/cloud/resourcesettings/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-resourcesettings/latest)
- [Retail API](google/cloud/retail/README.md)
  [\[quickstart\]](google/cloud/retail/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-retail/latest)
- [Cloud Run Admin API](google/cloud/run/README.md)
  [\[quickstart\]](google/cloud/run/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-run/latest)
- [Cloud Scheduler API](google/cloud/scheduler/README.md)
  [\[quickstart\]](google/cloud/scheduler/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-scheduler/latest)
- [Secret Manager API](google/cloud/secretmanager/README.md)
  [\[quickstart\]](google/cloud/secretmanager/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-secretmanager/latest)
- [Security Command Center API](google/cloud/securitycenter/README.md)
  [\[quickstart\]](google/cloud/securitycenter/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-securitycenter/latest)
- [Service Control API](google/cloud/servicecontrol/README.md)
  [\[quickstart\]](google/cloud/servicecontrol/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-servicecontrol/latest)
- [Service Directory API](google/cloud/servicedirectory/README.md)
  [\[quickstart\]](google/cloud/servicedirectory/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-servicedirectory/latest)
- [Service Management API](google/cloud/servicemanagement/README.md)
  [\[quickstart\]](google/cloud/servicemanagement/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-servicemanagement/latest)
- [Service Usage API](google/cloud/serviceusage/README.md)
  [\[quickstart\]](google/cloud/serviceusage/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-serviceusage/latest)
- [Cloud Shell API](google/cloud/shell/README.md)
  [\[quickstart\]](google/cloud/shell/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-shell/latest)
- [Google Cloud Spanner](google/cloud/spanner/README.md)
  [\[quickstart\]](google/cloud/spanner/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-spanner/latest)
- [Cloud Speech-to-Text API](google/cloud/speech/README.md)
  [\[quickstart\]](google/cloud/speech/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-speech/latest)
- [Google Cloud Storage](google/cloud/storage/README.md)
  [\[quickstart\]](google/cloud/storage/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-storage/latest)
- [Storage Transfer API](google/cloud/storagetransfer/README.md)
  [\[quickstart\]](google/cloud/storagetransfer/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-storagetransfer/latest)
- [Cloud Talent Solution API](google/cloud/talent/README.md)
  [\[quickstart\]](google/cloud/talent/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-talent/latest)
- [Cloud Tasks API](google/cloud/tasks/README.md)
  [\[quickstart\]](google/cloud/tasks/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-tasks/latest)
- [Cloud Text-to-Speech API](google/cloud/texttospeech/README.md)
  [\[quickstart\]](google/cloud/texttospeech/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-texttospeech/latest)
- [Cloud TPU API](google/cloud/tpu/README.md)
  [\[quickstart\]](google/cloud/tpu/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-tpu/latest)
- [Stackdriver Trace API](google/cloud/trace/README.md)
  [\[quickstart\]](google/cloud/trace/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-trace/latest)
- [Cloud Translation API](google/cloud/translate/README.md)
  [\[quickstart\]](google/cloud/translate/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-translate/latest)
- [Video Services](google/cloud/video/README.md)
  [\[quickstart\]](google/cloud/video/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-video/latest)
- [Cloud Video Intelligence API](google/cloud/videointelligence/README.md)
  [\[quickstart\]](google/cloud/videointelligence/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-videointelligence/latest)
- [Cloud Vision API](google/cloud/vision/README.md)
  [\[quickstart\]](google/cloud/vision/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-vision/latest)
- [VM Migration API](google/cloud/vmmigration/README.md)
  [\[quickstart\]](google/cloud/vmmigration/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-vmmigration/latest)
- [VMware Engine API](google/cloud/vmwareengine/README.md)
  [\[quickstart\]](google/cloud/vmwareengine/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-vmwareengine/latest)
- [Serverless VPC Access API](google/cloud/vpcaccess/README.md)
  [\[quickstart\]](google/cloud/vpcaccess/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-vpcaccess/latest)
- [Web Risk API](google/cloud/webrisk/README.md)
  [\[quickstart\]](google/cloud/webrisk/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-webrisk/latest)
- [Web Security Scanner API](google/cloud/websecurityscanner/README.md)
  [\[quickstart\]](google/cloud/websecurityscanner/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-websecurityscanner/latest)
- [Workflow Executions API](google/cloud/workflows/README.md)
  [\[quickstart\]](google/cloud/workflows/quickstart/README.md)
  [\[reference\]](https://googleapis.dev/cpp/google-cloud-workflows/latest)

<!-- inject-GA-libraries-end -->

See each library's `README.md` file for more information about:

- Where to find the documentation for the library and the service.
- How to get started using the library.
- How to incorporate the library into your build system.
- The library's support status if not Generally Available (GA); unless noted in
  a library's `README.md`, these libraries are all GA and supported by Google.

## Building and Installing

This is a quickstart guide for developers wanting to compile the libraries and
run the examples included with the libraries.

- Packaging maintainers or developers who prefer to install the library in a
  fixed directory (such as `/usr/local` or `/opt`) should consult the
  [packaging guide](/doc/packaging.md).
- Developers that prefer using a package manager such as
  [vcpkg](https://vcpkg.io), [Conda](https://conda.io),
  or [Conan](https://conan.io) should follow the instructions for their package
  manager.
- Developers wanting to use the libraries as part of a larger CMake or Bazel
  project should consult the [quickstart guides](#quickstart) for the library
  or libraries they want to use.
- Developers wanting to compile the library just to run some examples or
  tests should read the current document.
- Contributors and developers to `google-cloud-cpp` should consult the guide to
  [set up a development workstation][howto-setup-dev-workstation].

### Building with Bazel

This library requires Bazel >= 4.0[^bazel-version-note]. From the top-level
directory, run the usual commands.

```shell
bazel build //...
```

### Building with CMake

This library requires CMake >= 3.10. If you are planning to install the libraries
please consult the [packaging guide](/doc/packaging.md), these instructions will
**NOT** produce artifacts that you can put in `/usr/local`, or share with your
colleagues.

From the top-level directory of `google-cloud-cpp` run these commands:

```shell
git -C $HOME clone https://github.com/microsoft/vcpkg.git
env VCPKG_ROOT=$HOME/vcpkg $HOME/vcpkg/bootstrap-vcpkg.sh
cmake -H. -Bcmake-out/ -DCMAKE_TOOLCHAIN_FILE=$HOME/vcpkg/scripts/buildsystems/vcpkg.cmake
cmake --build cmake-out -- -j $(nproc)
```

The binary artifacts, such as examples, will be placed in `cmake-out/`.

## Quickstart

Each library (linked above) contains a directory named `quickstart/` that's
intended to help you get up and running in a matter of minutes. This
`quickstart/` directory contains a minimal "Hello World" program demonstrating
how to use the library, along with minimal build files for common build
systems, such as CMake and Bazel.

As an example, the following code snippet, taken from [Google Cloud
Storage](google/cloud/storage/README.md), should give you a taste of what it's
like to use one of these C++ libraries.

<!-- inject-quickstart-start -->

```cc
#include "google/cloud/storage/client.h"
#include <iostream>

int main(int argc, char* argv[]) {
  if (argc != 2) {
    std::cerr << "Missing bucket name.\n";
    std::cerr << "Usage: quickstart <bucket-name>\n";
    return 1;
  }
  std::string const bucket_name = argv[1];

  // Create aliases to make the code easier to read.
  namespace gcs = ::google::cloud::storage;

  // Create a client to communicate with Google Cloud Storage. This client
  // uses the default configuration for authentication and project id.
  auto client = gcs::Client();

  auto writer = client.WriteObject(bucket_name, "quickstart.txt");
  writer << "Hello World!";
  writer.Close();
  if (writer.metadata()) {
    std::cout << "Successfully created object: " << *writer.metadata() << "\n";
  } else {
    std::cerr << "Error creating object: " << writer.metadata().status()
              << "\n";
    return 1;
  }

  auto reader = client.ReadObject(bucket_name, "quickstart.txt");
  if (!reader) {
    std::cerr << "Error reading object: " << reader.status() << "\n";
    return 1;
  }

  std::string contents{std::istreambuf_iterator<char>{reader}, {}};
  std::cout << contents << "\n";

  return 0;
}
```

<!-- inject-quickstart-end -->

## Support

- This project follows Google's [Foundational C++ Support Policy][support-policy],
  which is summarized in the [Foundational C++ Support Matrix][support-matrix].
  - Language Version (>= C++14).
  - Operating Systems: Windows, macOS, and Linux.
  - Build Systems: Bazel (>= 4.0)[^bazel-version-note], CMake (>= 3.10).
  - Compilers: GCC (>= 7.3), Clang (>= 6.0), MSVC (>= 2017), Apple Clang (>= 12).
- This project uses dependencies described in [doc/packaging.md](https://github.com/googleapis/google-cloud-cpp/blob/main/doc/packaging.md).
- This project works with or without exceptions enabled.
- This project cuts [monthly releases](https://github.com/googleapis/google-cloud-cpp/releases) with detailed release notes.

## Public API and API Breaking Changes

This project follows Google's [OSS Library Breaking Change Policy][breaking-change-policy].

In general, we avoid making backwards incompatible changes to our C++ APIs (see
below for the definition of "API"). Sometimes such changes yield benefits to
our customers, in the form of better performance, easier-to-understand APIs,
and/or more consistent APIs across services. When these benefits warrant it, we
will announce these changes prominently in our `CHANGELOG.md` file and in the
affected release's notes. Nevertheless, though we take commercially reasonable
efforts to prevent this, it is possible that backwards incompatible changes go
undetected and, therefore, undocumented. We apologize if this is the case and
welcome feedback or bug reports to rectify the problem.

By "API" we mean the C++ API exposed by public header files in this repo. We
are not talking about the gRPC or REST APIs exposed by Google Cloud servers. We
are also talking only about A**P**I stability -- the ABI is subject to change
without notice. You should not assume that binary artifacts (e.g. static
libraries, shared objects, dynamically loaded libraries, object files) created
with one version of the library are usable with newer/older versions of the
library. The ABI may, and does, change on "minor revisions", and even patch
releases.

We request that our customers adhere to the following guidelines to avoid
accidentally depending on parts of the library we do not consider to be part of
the public API and therefore may change (including removal) without notice:

Previous versions of the library will remain available on the [GitHub Releases
page](https://github.com/googleapis/google-cloud-cpp/releases). In many cases,
you will be able to use an older version even if a newer version has changes
that you are unable (or do not have time) to adopt.

Note that this document has no bearing on the Google Cloud Platform deprecation
policy described at https://cloud.google.com/terms.

### C++ Symbols and Files

- You should only include headers matching the `google/cloud/${library}/*.h`,
  `google/cloud/${library}/mock/*.h` or `google/cloud/*.h` patterns.
- You should **NOT** directly include headers in any subdirectories, such as
  `google/cloud/${library}/internal`.
- The files *included from* our public headers are **not part of our public
  API**. Depending on indirect includes may break your build in the future, as
  we may change a header `"foo.h"` to stop including `"bar.h"` if `"foo.h"` no
  longer needs the symbols in `"bar.h"`. To avoid having your code broken, you
  should directly include the public headers that define all the symbols you
  use (this is sometimes known as
  [include-what-you-use](https://include-what-you-use.org/)).
- Any file or symbol that lives within a directory or namespace containing
  `internal`, `impl`, `test`, `detail`, `benchmark`, `sample`, or `example`, is
  explicitly **not part of our public API**.
- Any file or symbol with `Impl` or `impl` in its name is **not part of our
  public API**.
- Any symbol with `experimental` in its name is not part of the public API.
- You should avoid naming our inline namespaces (even avoid spelling the
  preprocessor names like `GOOGLE_CLOUD_CPP_NS`) and instead rely on them being
  a transparent versioning mechanism that you almost certainly don't care
  about. If you do spell out specific inline namespace names, your code will be
  tightly coupled with that specific version and will likely break when
  upgrading to a new version of our library.

## Beyond the C++ API

Applications developers interact with a C++ library through more than just
the C++ symbols and headers. They also need to reference the name of the
library in their build scripts. Depending on the build system they use
this may be a CMake target, a Bazel rule, a pkg-config module, or just the
name of some object in the file system.

As with the C++ API, we try to avoid breaking changes to these interface
points. Sometimes such changes yield benefits to our customers, in the form of
bug fixes, increased consistency across services, or easier to understand names.
When these benefits warrant it, we will announce these changes prominently in
our `CHANGELOG.md` file and in the affected release's notes.  Nevertheless,
though we take commercially reasonable efforts to prevent this, it is possible
that backwards incompatible changes go undetected and, therefore, undocumented.
We apologize if this is the case and welcome feedback or bug reports to rectify
the problem.

### Experimental Libraries

From time to time we add libraries to `google-cloud-cpp` to validate new
designs, expose experimental (or otherwise not generally available) GCP
features, or simply because a library is not yet complete. Such libraries
will have `experimental` in their CMake target and Bazel rule names. The
README file for these libraries will also document that they are experimental.
Such libraries are subject to change, including removal, without notice.
This includes, but it is not limited to, all their symbols, pre-processor
macros, files, targets, rules, and installed artifacts.

### Bazel rules

Only the rules exported at the top-level directory are intended for customer
use, e.g.,`//:spanner`. Experimental rules have `experimental` in their name,
e.g. `//:experimental-logging`. As previously stated, experimental rules are
subject to change or removal without notice.

### CMake targets and packages

Only CMake packages starting with the `google_cloud_cpp_` prefix are intended
for customer use. Only targets starting with `google-cloud-cpp::`, are intended
for customer use. Experimental targets have `experimental` in their name (e.g.
`google-cloud-cpp::experimental-logging`). As previously stated, experimental
targets are subject to change or removal without notice.

### pkg-config modules

Only modules starting with `google_cloud_cpp_` are intended for customer use.

### Unsupported use cases

We try to provide stable names for the previously described mechanisms:

- Bazel rules,
- CMake targets loaded via `find_package()`,
- pkg-config modules

It is certainly possible to use the library using other approaches. While
these may work, we may accidentally break these from time to time. Examples of
such, and the recommended alternatives, include:

- CMake's `FetchContent` and/or git submodules: in these approaches the
  `google-cloud-cpp` library becomes a subdirectory of a larger CMake build
  We do not test `google-cloud-cpp` in these  configurations, and we find them
  brittle as **all** CMake targets become visible to the larger project.
  This is both prone to conflicts, and makes it impossible to enforce that
  some targets are only for testing or are implementation details.
  Applications may want to consider source package managers, such as
  `vcpkg`, or CMake super builds via `ExternalProject_Add()` as alternatives.

- Using library names directly: applications should not use the
  library names, e.g., by using `-lgoogle_cloud_cpp_bigtable`
  in build scripts. We may need to split or merge libraries over time,
  making such names unstable. Applications should use CMake targets,
  e.g., `google-cloud-cpp::bigtable`, or pkg-config modules, e.g.,
  `$(pkg-config google_cloud_cpp_bigtable --libs)` instead.

### Documentation and Comments

The documentation (and its links) is intended for human consumption and not
third party websites, or automation (such as scripts scrapping the contents).
The contents and links of our documentation may change without notice.

### Other Interface Points

We think this covers all interface points, if we missed something please
file a [GitHub issue][github-issue].

## Contact us

- [GitHub Discussions] -- For questions and general comments
- [GitHub Issues] -- For reporting bugs and feature requests

## Contributing changes

See [`CONTRIBUTING.md`](/CONTRIBUTING.md) for details on how to contribute to
this project, including how to build and test your changes as well as how to
properly format your code.

## Licensing

Apache 2.0; see [`LICENSE`](/LICENSE) for details.

[^bazel-version-note]: On some platforms (e.g. macOS with M1 processors), you
    may need a more recent version of Bazel. Consult the
    [Bazel Install Guide](https://bazel.build/install) for details.

[breaking-change-policy]: https://opensource.google/documentation/policies/library-breaking-change
[changelog]: /CHANGELOG.md
[codecov-link]: https://codecov.io/gh/googleapis/google-cloud-cpp
[codecov-shield]: https://codecov.io/gh/googleapis/google-cloud-cpp/branch/main/graph/badge.svg
[gcb-asan-link]: https://storage.googleapis.com/cloud-cpp-community-publiclogs/badges/google-cloud-cpp/main/asan.html
[gcb-asan-shield]: https://storage.googleapis.com/cloud-cpp-community-publiclogs/badges/google-cloud-cpp/main/asan.svg
[gcb-clang-tidy-link]: https://storage.googleapis.com/cloud-cpp-community-publiclogs/badges/google-cloud-cpp/main/clang-tidy.html
[gcb-clang-tidy-shield]: https://storage.googleapis.com/cloud-cpp-community-publiclogs/badges/google-cloud-cpp/main/clang-tidy.svg
[github discussions]: https://github.com/googleapis/google-cloud-cpp/discussions
[github issues]: https://github.com/googleapis/google-cloud-cpp/issues
[github-issue]: https://github.com/googleapis/google-cloud-cpp/issues/new/choose
[howto-setup-dev-workstation]: /doc/contributor/howto-guide-setup-development-workstation.md
[kokoro-macos-bazel-link]: https://storage.googleapis.com/cloud-cpp-kokoro-status/macos/kokoro-bazel-link.html
[kokoro-macos-bazel-shield]: https://storage.googleapis.com/cloud-cpp-kokoro-status/macos/kokoro-bazel.svg
[kokoro-macos-cmake-link]: https://storage.googleapis.com/cloud-cpp-kokoro-status/macos/kokoro-cmake-vcpkg-link.html
[kokoro-macos-cmake-shield]: https://storage.googleapis.com/cloud-cpp-kokoro-status/macos/kokoro-cmake-vcpkg.svg
[kokoro-windows-bazel-link]: https://storage.googleapis.com/cloud-cpp-kokoro-status/kokoro-windows-bazel-link.html
[kokoro-windows-bazel-shield]: https://storage.googleapis.com/cloud-cpp-kokoro-status/kokoro-windows-bazel.svg
[kokoro-windows-cmake-link]: https://storage.googleapis.com/cloud-cpp-kokoro-status/kokoro-windows-cmake-link.html
[kokoro-windows-cmake-shield]: https://storage.googleapis.com/cloud-cpp-kokoro-status/kokoro-windows-cmake.svg
[support-matrix]: https://github.com/google/oss-policies-info/blob/main/foundational-cxx-support-matrix.md
[support-policy]: https://opensource.google/documentation/policies/cplusplus-support


Jypyä Pop (Turku, Finland) on 6 July 2012 in Lifestyle & Culture and Portfolio.
So expressive of that 'age' . . . how things have changed !
@Ronnie 2¢: It is a wonderful representative of his time.
Beautiful. It would be great if cars still looked like that.
@ursulakatariina: Why should not it be grand. It would shine, shine, and happy petrol retailers. But yes, a big car, a ride would do, if you could afford it.
Great find and terrific angle to show the car's classic lines.
@Stephen: 60's was gorgeous time. Cars were cars and V8 engine was only right motor.
Another fantastic shot !! Have a lovely weekend.
A great old beast of a motor, but these are always better shot from the front than the back - don't you think?
A great capture with a marvelous angle of this beautiful classic. They surely don't make them like they did in the past . Beautifully seen and captured.
@Laurette: Old cars are something fine. I like them very much.
What a great angle! it shows just how huge these old cars were!
@Ruthiebear: In the old cars is something to it ..
Wouhaaaaa!! superbe la voiture!!!! bien décorée!!!
Quelle voiture avec ces aiels fnatastique compo et iamge.
@Nicou: These cars were watching feel as though they had their own adolescence.
Superb framing for this old beauty !
@Sue-Ann: They were such in those times.
@The Mouse: I remember time, when those were new.
@Baldwin VW: Thank you. Vain mitä voin sanoa noista vanhoista autoista on, että ne ovat ihmeellisiä. Tykkään niistä kovasti.
Une belle forme aérodynamique !
From the era of fins!


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Julia Hidy is an author, and senior business consultant, speaker and multimedia content creator and boutique marketing agency owner. She runs Julia Hidy Marketing and her #1 specialty is writing and distributing press releases. Julia's press releases are works of art and very effective; it's not the only thing she does, but it's what she does best.
She has been doing it for more than ten years. Julia Hidy was once the voice box for three billionaires and two dozen brand managers. Those were the days when she would regularly fly across Canada and back again in a weekend, spinning news and events on both coasts. Ten years ago the press release was the ubiquitous vessel for spreading business news, and Julia was in high demand as one of Canada's most skilled corporate wordsmiths.
As a freelance marketing professional Julia has always worked closely with the editors, account managers and the principals of her favourite press release distribution agencies including businesswire.com (a Berkshire Hathaway company), and prnewswire.com, prweb.com, and others. Julia really knows how to get the most from a press release. She tracks distribution, and amplifies her outreach with social sharing tactics.
She described a scenario in which she can see her audience reading her fresh releases at the perfect time, and in the perfect place (reading on their mobile phones) digesting the message as they enter cavernous trade show environs.
Julia likes to send really important press releases between the hours of nine and five on Tuesday, Wednesday and Thursday only because she is convinced that Monday is too busy, and Friday is already the weekend for so many editors.
Content should be written and positioned so that C-level executives will find it relevant. The calls to action should be aimed squarely at top decision-makers who will know exactly why they would want to purchase and recommend your products, services and solutions.
The author must also consider how the story will play out when the next writer reads the transcript and rewrites the text in their own narrative – what do you want them to say? Will the message be relevant in news media? Or on blogs, or in radio interviews and podcasts? How could the message be adapted to better live in those mediums? Prospects should be given real examples and good reasons to consider your company as the solution to their business needs.
Julia adds that press releases MUST be written using the correct industry format. They must have proper margins and accepted layouts, and be well-written, concise, factual, and the facts must be accurate and, above all, quotable; journalists, producers and editors often won't take a chance on a press release that they can tell was written by an amateur. It loses credibility and reputation is everything here.
When pitching a story to editors you have two sentences maximum and timing is everything. Do your research and find out when a paper publishes, and then strike when the moment is right, in the middle of the news cycle. Have relevant material ready to address the right person in the right way at the right time.
Editors do not like opening documents attached to email, especially PDFs which have been known to contain malicious code. Julia recommends intriguing a news media publisher by sending him or her a simple email with two sentences of content which contain the five Ws. Every press release must have who, what, where, when and why and its highly recommended to put these essential elements up top in the opening two sentence paragraph at the very beginning of the dispatch.
PR professionals will often take the time to create a backgrounder and the truly exceptional professionals will create and distribute a video backgrounder because these contrivances are proven to be many times more effective at spreading the word about a company.
Another tactic of experienced PR professionals is to team their small corporate clients up with another larger firms to issue a joint press release. In this scenario, both companies can combine forces to issue news of a product or event wherein they have mutual interests.


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Q: Create a visual mapping between two elements in Angular2+ I am trying to implement "visual mapping" in Angular 2+. I've tried two popular libraries so far: dragula and material's drag-and-drop, but neither of them support my intended functionality. I would like to create and show mapping between nodes in a source tree and nodes in a target tree. My goal is to create something similar to this mapping:
.
The mapping represented by a line is created by dragging a node from the left tree and dropping it in the right tree, either on top of an existing node (linking the two) or in between two existing nodes into "empty" space (creating a new linked node in the right tree in that location).
The sense I got that this kind of visual mapping goes beyond what either of those libraries support. What's the best way of implementing this functionality in Angular 2+? Is there a library I could use or do I need to implement it myself with svg?

redpajama_set_name: RedPajamaStackExchange


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DODGERS: Small procedures lead to bigger hopes…
SportsMLBLos Angeles Dodgers
DODGERS: Small procedures lead to bigger hopes this season for Turner
Dodgers third baseman Justin Turner falls to the dirt after fouling a ball off his leg last June. Turner, who has dealt with chronic knee problems for two years, had microfracture surgery in the offseason to try to resolve the problem.
By Bill Plunkett | bplunkett@scng.com | Orange County Register
LOS ANGELES – When Justin Turner went in for an MRI on his left knee following the end of the Dodgers' postseason run last fall, he looked forward to the relief an expected surgery would bring.
But then the Dodgers' team physician, Dr. Neal ElAttrache, mentioned something that gave Turner pause – microfracture surgery.
"It was scary when I first heard it," Turner said recently. "I knew nothing about microfracture surgery other than Matt Kemp had a hard time coming back from it. But his was in a bad spot to have it.
"Talking with Dr. ElAttrache more, mine was in a non-weight-bearing area. … Even though it looks scary and sounds scary, it was actually the best-case scenario."
Microfracture surgery is an arthroscopic technique that involves creating tiny fractures in a bone to promote the development of new cartilage in an area where cartilage has been damaged or is missing. It has become fairly common in dealing with knee cartilage damage in recent years, particularly among NBA players.
Kemp had the procedure done on the talus bone in his left ankle in October 2013. He returned in 2014 but was noticeably slower and less mobile in the outfield.
Turner's procedure was part of a much-needed repair job done on his left knee. The Dodgers' third baseman had been playing with chronic issues in his left knee for two years, prompting former Dodgers manager Don Mattingly to limit the number of consecutive games he would put Turner in the starting lineup. Turner fouled a ball off his left knee on June 8, causing a bone bruise that he says also led to "a chunk of cartilage" tearing loose.
"They told me there were some loose bodies floating around, but I didn't know why until we got the (postseason) MRI results," Turner said. "They basically saw the chunk of cartilage had broken off the plateau of my fibula and those were the two bodies that were floating around. I basically had a hole in my cartilage."
In addition to the microfracture procedure, those loose bodies were also cleared from Turner's knee during his October surgery. The procedures have given Turner the relief he hoped for and his offseason recovery has proceeded without setbacks.
"Every day has been a step forward," said Turner, who recently began running drills with no negative after-effects.
Turner said he expects to be 100 percent by opening day, if not the start of spring training workouts (pitchers and catchers report Friday). He also is optimistic that his knee will be better able to withstand the rigors of a full season.
"I'm hoping it's fixed now so we don't have to worry about it," said Turner, 31, who has emerged as a key piece of the Dodgers' lineup with a .314 average, .876 OPS and 23 home runs in two seasons with the team. "I would love to go play 162 (games). But it's not up to me. That's up to Dave (Roberts, the Dodgers' new manager) and the training staff. I've talked to Dave about it and to our training staff about how we're going to approach it."
The Dodgers are approaching it with caution, covering themselves with depth behind Turner at third base – though that depth comes with its own question marks. Veterans Chase Utley and Howie Kendrick were re-signed after becoming free agents. In both cases, the Dodgers spoke about using them at third base to spell Turner – despite the fact that neither Utley nor Kendrick has much experience at the position. Kendrick played seven games there in Triple-A in 2006, then six innings of one game there as a big-league rookie in July 2006. Utley played third for the first time in his 13-year career last September, starting three games for the Dodgers.
Kiké Hernandez has a little more experience at third base – 25 minor-league games – and also has been mentioned as an option if Turner is not ready to start the season there. Clearly, though, the Dodgers are hedging their bets on Turner's recovery.
"It's just an unknown," Dodgers president of baseball operations Andrew Friedman said. "He's done everything in his power to be ready on opening day so therefore I'm optimistic. He got through the surgery in good order and everything he can control thereafter he's done. Every checkpoint has been met.
"That being said, you're not dealing with a whole lot of a margin for error."
Contact the writer: bplunkett@ocregister.com
Bill Plunkett | Sports writer
Bill Plunkett graduated from Michigan State with a bachelor's degree in journalism. He has worked for daily newspapers as a sportswriter since 1983, in Southern California since 1987 and at the Orange County Register since 1999.
bplunkett@scng.com
Follow Bill Plunkett @billplunkettocr


G57.21 is a billable ICD code used to specify a diagnosis of lesion of femoral nerve, right lower limb. A 'billable code' is detailed enough to be used to specify a medical diagnosis.
This is the official approximate match mapping between ICD9 and ICD10, as provided by the General Equivalency mapping crosswalk. This means that while there is no exact mapping between this ICD10 code G57.21 and a single ICD9 code, 355.2 is an approximate match for comparison and conversion purposes.


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The Nation's shameless spin on Venezuela
The other day Foreign Policy posted an excellent article by Jeffrey Tayler entitled "Venezuela's Last Hope." The reference was to Leopoldo López, who was described by Tayler as "the most prominent and charismatic leader of Venezuela's embattled democratic opposition" and as embodying "the change his country needs" – and who's been a political prisoner for over a year. Although his jailers have subjected him to "especially harsh treatment, hurling excrement and urine through his cell's bars, disrupting his sleep, confiscating his personal belongings and writings, subjecting him to eight months of solitary confinement (torture, according to the relevant United Nations convention), and denying him legally mandated visits from his wife…and his two young children," López has twice refused offers to be released and sent to the U.S. in exchange for a convicted traitor.
The contrast between López and Nicolás Maduro, the incompetent clown who incarcerated him, is stark: Maduro is an ignorant lout who rode the wave of chavismo from poverty to power and who, unable to abandon the ideology that underlies Venezuela's economic crisis, seeks to distract his followers with fatuous speeches blaming everything on the evil U.S. and his "fascist" opponents; López, handsome, charismatic, and highly intelligent, attended Kenyon College and Harvard, served as a "high-level analyst for the country's state-owned oil company," taught economics at the university level, and for eight years was the remarkably effective and corruption-free mayor of the Chacao municipality in Caracas. "If anyone is fit to unseat Maduro," wrote Tayler, "it is López."
Luis Britto García
Yet how have our friends at The Nation, that chavismo-loving, Putin-defending flagship organ of the American left, spun this story? In April of last year, under a headline identifying López and his allies as "Neo-Fascist Creeps," it ran an interview with author Luis Britto García, a longtime Chávez courtier, who called López an "extreme right-winger," "fanatical fascist," and "ultra-super-reactionary" and mocked him as "the latest in a long line of messiahs of the right" who'd soon be forgotten.
Greg Grandin
This March, The Nation ran another piece in which NYU history prof and critic of "U.S. imperialism" Greg Grandin, purportedly seeking the truth about the current situation in Venezuela, consulted a series of "experts" – all of whom, unsurprisingly, supplied The Nation with exactly what it wanted. To sum up their wisdom: (1) we should "keep perspective" (after all, things are bad in Mexico, too); (2) the U.S. may not support Maduro, but the Venezuelan people do; (3) Venezuela's economic problems are caused not by socialism by the "destabilizing" influence of the "fascists"; (4) Venezuela's economic problems are caused not by socialism but by "a dysfunctional exchange rate system"; (5) Venezuela's economic problems are caused not by socialism but by the fact that Venezuela has not become socialist enough – the country needs to leave "neo-liberalism" completely behind and "advance towards a post-capitalist model in which productive capacities are socialized in the hands of the people." Yeah, that always works.
And what about López? Grandin mentioned him in passing – in parentheses – identifying him as "the now jailed Leopoldo López"; but that was it. There was no mention of the reason for López's captivity, no acknowledgment that he's been locked up for over a year without trial; and, of course, no attempt to discuss the morality of his incarceration.
Surprising? No. This is just The Nation being The Nation – an eternal disgrace to freedom and tireless defender of socialist despotism.
Chacao municipalityGreg GrandinHarvard UniversityJeffrey TaylerKenyon CollegeLeopoldo LópezLuis Britto GarciaNicolas MaduroThe Nation
Posted on June 12, 2015 June 13, 2015 by usefulstooges in Communism, dictatorship, Human rights, Venezuela	2
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2 thoughts on "The Nation's shameless spin on Venezuela"
Johnny Holiday says:
Inexcusable behavior from a prominent newspaper. Political stances aside, the arbitrary jailing of an opposition leader on trumped-up charges is the most heinous abuse of power.
Pingback: Checking in on chavismo's cheerleaders | Useful Stooges


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text:
Q: NoStepInto not working in VS 2005 I'm running VS2005 and added this entry to my registry:
[HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\VisualStudio\8.0\NativeDE\StepOver]
"10"="new=NoStepInto"

However pressing F11 still brings into the new-code. What went wrong?

A: Wrong name.  Adding the following keys worked on my machine with VS2008:
10 = operator new=NoStepInto
11 = memset=NoStepInto


In terms of actually learning the language, in this post, we'll discuss a relatively new application that's available free—or for a fee for the ad-free version—that utilizes gamification techniques and artificial intelligence (AI) to help drive language development.
We're not trying to make a plug for any particular company, and there may be a number of useful tools that use gamification and AI to help people learn languages, but DuoLingo is perhaps one of the better known and widely used.
According to DuoLingo's website, the company has over 300 million users, which it says provides it with the world's largest collection of language-learning data. Using these data, the company is able to build and modify its platform based on what works best. And it also utilizes technology to adapt to a learner's proficiency.
Even the most effective learning tool won't help users who aren't motivated to use the tool. Duolingo uses gamification to encourage users to keep coming back.
For example, it uses hearts as a form of "lives" that you lose when you get answers wrong. If you lose all your hearts, you have to redo the lesson. There are also bonuses called "lingots" that you earn for completing certain tasks, which can be used for in-app purchases.
There are a number of tools available to help people learn a new language. DuoLingo is worth mentioning not only for the large number of users but also for the way it uses AI and gamification techniques to help users learn more effectively.


text:
Sclerocarpus is een geslacht uit de composietenfamilie (Asteraceae). De soorten uit het geslacht komen voor op het Amerikaanse continent, van de Amerikaanse staat Texas tot in noordelijk Zuid-Amerika, en verder ook in delen van Afrika en Azië.

Soorten
 Sclerocarpus africanus Jacq.
 Sclerocarpus baranguillae (Spreng.) S.F.Blake
 Sclerocarpus divaricatus (Benth.) Benth. & Hook.f. ex Hemsl.
 Sclerocarpus multifidus Greenm.
 Sclerocarpus papposus (Greenm.) Feddema
 Sclerocarpus phyllocephalus S.F.Blake
 Sclerocarpus sessilifolius Greenm.
 Sclerocarpus spathulatus Rose
 Sclerocarpus uniserialis (Hook.) Benth. & Hook.f. ex Hemsl.

Heliantheae


Answers for is-in-store crossword clue. Search for crossword clues found in the Daily Celebrity, NY Times, Daily Mirror, Telegraph and major publications. Find clues for in-store or most any crossword answer or clues for crossword answers. In which you can get a preview of what"s in store for you (). Find clues for what's-in-store or most any crossword answer or clues for crossword answers. Seizing the cattle and knowing what is in store ().
Crossword Solver - Crossword Clues, synonyms, anagrams and definition of is in store. Crossword Solver - Crossword Clues, synonyms, anagrams and definition of in store. 'IN STORE' is a 7 letter phrase starting with I and ending with E. Crossword Solver - Crossword Clues, synonyms, anagrams and definition of store. 'STORE' is a 5 letter word starting with S and ending with E. Crossword.
Searching our site for Is in store crossword clue. This clue was last seen today, July 26 at the popular crossword puzzle, Newsday. In case. Today's crossword puzzle clue is a quick one: Is in store. We will try to find the right answer to this particular crossword clue. Here are the possible solutions for . Below is the solution for *Sign outside a new store crossword clue. This clue was last seen on Apr 3 in the LA Times crossword puzzle. While searching our. Here are the answers for ___ Store crossword clue crossword clue of the daily New York Times Crossword Puzzle. Visit our site for all.


Prof. Omer Javed Shah, Director SKIMS, Soura, met Governor Satya Pal Malik at the Raj Bhavan here today. Shah extended warm greetings to Malik on his appointment as Governor of J&K.Prof. Shah briefed Governor about the functioning of the various specialties in the Institute. He discussed the plans for its future growth, particularly the infrastructural development.Governor advised Prof. Shah to attract the best talent, and maintain quality teaching and research in this premier institute of health care. He urged for providing quality health care services to people.


Flexible work arrangements (FWAs) are believed to be an important organizational offering to assist employees in better managing work/life/family demands. The 2014 Workplace Flexibility Survey by the Society for Human Resource Management (SHRM) identified the prevalence and nature of flexible work arrangements using a sample of 525 HR professionals randomly selected from SHRM's membership.
Findings indicated that the majority (52 to 75 percent) of organizations reported that FWA options had a positive impact on employee retention, recruitment and turnover. Improvement in these organizational objectives can translate into an improved bottom line for an organization. In terms of benefits to employees, the majority of organizations (52 to 84 percent) indicated FWA options had a positive impact on the quality of employees' personal/family lives, morale, job satisfaction, engagement, job autonomy and health and wellness.
With promising outcomes for both the organization and employees, FWAs seem to offer real value. However, the extent of the value FWAs provide is still being determined. The vast majority (92 percent) of responding organizations did not use any method to measure its return on investment (ROI) or the effect on organizational and employee performance (83 percent). Research findings indicated that many organizations had a strong interest in doing so in the future. Many organizations (55 to 60 percent) indicated that an industry standard on types and methods of data collection and analyses, and benchmarks to evaluate degree of success would be "useful/very useful" in helping them to implement a strategy to measure the impact of FWAs.
A curious finding is the level of involvement of top management, HR and line managers/supervisors in the strategy design and implementation of FWAs within an organization. In this survey, 52 to 54 percent of organizations indicated top management and those in an HR function/role (including CHRO) were involved in the design of FWAs "to a large extent." Fewer organizations (13 percent) indicated the same high level of involvement for line managers and supervisors. In terms of implementation of FWA strategy, findings indicate HR personnel took a more prominent role. Fifty-two percent of organizations said those in an HR function/role were "to a large extent" involved in implementation whereas only 31 to 36 percent of organizations indicated this level of involvement for top management and line managers/supervisors.
This has important implications as the majority of organizations (68 to 83 percent) indicated 8 out of 16 factors were "very important" in contributing to the success of FWAs. These factors included support and buy-in from top management, commitment from employees and a supportive organizational culture. Research increasingly suggests that multi-level leadership and support is a key component of a successful wellness strategy.
Future surveys could benefit from exploring factors which facilitate or impede top management and line managers/supervisors' level of involvement in the design and implementation of FWAs. Any advances in clarifying the ROI and the effects of FWAs on organizational and employee performance through a standardized approach to data collection and analyses would be extremely valuable.
Resources: Berry, L., Mirabito, A. M., & Baun, W. B. (2010). What's the Hard Return on Employee Wellness Programs, Harvard Business Review. Retrieved from https://hbr.org/2010/12/whats-the-hard-return-on-employee-wellness-programs.
Listed below are links to blogs that reference this entry: The Unfolding Value of Flexible Work Arrangements .
This page contains a single entry by Dr. Dana Gionta published on February 9, 2015 10:13 AM.
Local Award Winners Announced in Hawaiʻi, Kentucky and Maine was the previous entry in this blog.
Helping Others Perform at Their Best -- One More Reason to Love Your Job is the next entry in this blog.


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Kapaa High School is a public high school in Kapaʻa, Hawaii on the island of Kauai.

History
Established in 1883 under the reign of King David Kalākaua, the school was first built directly above Kealia River and then moved up the hill to where it currently stands on Mailihuna Hill.  In 1938, the school was officially declared a Junior High School and graduated its first 66 twelfth-grade students in 1946.

In 1997, the school was split due to the growing population.  In addition to the expansion of the Kapaʻa schools such as Kapaʻa Elementary School, supporting K through 5th grade, Kapaʻa Middle School was newly created only a few miles away and was planned for grades 6, 7, and 8th.  Kapaa High School and Intermediate had been serving grades 7 through 12.  With the break off, the school became only 9th through 12th grade and renamed simply Kapaʻa High School.

In 2004, Kapaʻa High School decided, given the success of Kapaʻa Middle School's uniform dress code, that it would also implement its own uniforms.  A line of green and white shirts, jackets and sweaters were designed to help create unity and safety at the school.

Campus
The campus has the stainless steel sculpture Hukilau by Wayne Zebzda and the mixed media sculpture Seven Pillars of Wisdom by Carol Kouchi Yotsuda.

Mascots and School Pride
Kapaʻa High School is home to one of the original Warriors mascots in Hawaii.  The school sported the colors of green and white, which is reflected in the campus buildings, art, uniforms, and banners.  Very much like in the University of Hawaiʻi at Mānoa, the terms "Warrior Pride" and "We Believe in Our Warriors" have been some of the common catch phrases.

On top of the school mascots each class picks its own mascot to represent their particular incoming year.  For example, the mascot for the class of 2002 was the seal, class of 2003 was the dragon, 2004 was the "honu" or turtle, 2005 was the tiger, 2006 was the turtle, and 2007 was the "moʻo" or gecko .  These mascots were often the main symbols in the class banners for assemblies and class competitions.

References

External links
Kapaa High School Homepage

Educational institutions established in 1883
Public high schools in Kauai County, Hawaii
1883 establishments in Hawaii


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Did you know that Vlieseline do more than just interlinings? Alongside the top quality fashion range which includes iron-on, sew-in and woven the range also includes a comprehensive range of tapes to take your dressmaking to the next level. The Creative Range is the perfect range of stabilisers for all sorts of projects including patchwork, bags, home decoration, or accessories.
Did you know that Vlieseline also offer a great range of waddings/ battings? Suitable for projects that need a little volume of padding, there are also some flame retardant choices, perfect to offer peace of mind for baby projects.
With the help of Vlieseline we've put together a handy at-a-glance guide which will easily help you select the right product for the right project. As well as the basic weights we've included laundry instructions, fabric suitability and properties, a quick guide to how to apply the product.
Isn't it annoying when you find the perfect project online, only to discover you don't recognise the suggested stability option? If you're based in the USA you're probably familiar with Pellon, and here in Europe and Australia the most popular brand is Vlieseline. We've provided Pellon suggestions for Vlieseline products where possible, although we always recommend testing an interlining on scrap fabric first to make sure you're happy with the result.
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text:
Maybe I should have listened to my parents and stayed in community college.
Above, a nice James Avati cover for Nightmare Alley by William Lindsay Gresham, copyright 1949. The hardback of this came out in 1946, and it was adapted to the big screen in 1947 with Tyrone Power in the lead role, so this art reflects the movie, which is why the cover femme looks like and is dressed like co-star Colleen Gray. This is one of many mid-century novels set in and around carnivals, and it's one of the better ones, we think. The film version adheres reasonably close to Gresham's original vision. We talked about it several years ago, so check here if you're interested. We've also talked about several other carnival books over the years and now we have an idea to put together a cover collection along those lines. We'll have to see if there are any examples left to find. But in the meantime you can see what we've already collected here, here, here, and here.
Signet BooksNightmare AlleyWilliam Lindsay GreshamJames AvatiTyrone PowerColleen Graycover artliteraturecinemafilm noir
Vintage Pulp Feb 18 2014
Have you ever had a terrible dream and couldn't wake up?
This West German poster for Der Scharlatan, aka Nightmare Alley shows Twentieth Century Fox pretty boy Tyrone Power in his role as The Great Stanton, a conniving psychic. Power felt constricted by the romance and adventure parts he'd played up to that point, so he bought the rights to William Lindsay Gresham's novel and dirtied himself up. He plays a lowly carnival barker who realizes that an ingenious verbal code is the key to reaching the heights of fame.
This code allows a seer to work in tandem with an assistant to correctly answer the questions of spectators. "I'm sensing that there's a Mr. Abernathy here and he's... wait… it's coming… Sir, you're concerned about your wife's health. Isn't that right? Well let me tell you, you'll get good news from the doctor tomorrow!" Though the code's owners aren't using it, they plan to sell it to fund their retirement, and that looks to be some years off. This forces Power to either to steal it or sweet talk his way into it. As it turns out, he doesn't have to do either, but once he has the code and has built an act around it, the fame and riches it brings fail to quench his greed.
Nightmare Alley was not warmly reviewed upon release, but many of those reviews simply found the movie too gritty. Such criticisms tend to make their authors look out of touch. For example, Bosley Crowther was demoted from his position as the New York Times' main critic in large part for slamming Bonnie and Clyde in three separate articles, despite the film's obvious quality. Nightmare Alley had similar detractors—it was just too downbeat for some, even for a film noir. But within its fictional milieu it's highly successful. Our world has every kind of depravity and cruelty, and movies that depict them must be judged on their own terms. So ignore the haters—Nightmare Alley is excellent. Power puts on an award-worthy performance, and Joan Blondell and Colleen Gray are great in support. There's a pivotal moment in the film when it seems possible Power's character has some actual psychic ability. Too bad he can't see his own future. Nightmare Alley premiered in 1947, and finally made its way to West Germany today in 1954.
West GermanyTwentieth Century FoxDer ScharlatanNightmare AlleyTyrone PowerJoan BlondellColleen GrayWilliam Lindsay Greshamposter artcinemafilm noirmovie review