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Indians oust Point, 59-56
Point Pleasant freshman Cody Schultz (30) looks to pass from the high post, during the Big Blacks' 59-56 loss in the Class AA Region IV, Section 1 quarterfinal on Monday in Sissonville, W.Va.
Point Pleasant junior Hunter Bush (23) tries a two-point shot, during the Class AA Region IV, Section 1 quarterfinal on Monday in Sissonville, W.Va. (Alex Hawley|OVP Sports)
Point Pleasant senior Braxton Yates (24) fires a three-pointer over Sissonville's Dylan Griffith (2), during the Indians' 59-56 win in the Class AA Region IV, Section 1 opener on Monday in Sissonville, W.Va. (Alex Hawley|OVP Sports)
Point Pleasant freshman Eric Chapman tries a low post shot, during the first half of the Big Blacks' season-ending setback on Monday in Sissonville, W.Va. (Alex Hawley|OVP Sports)
SISSONVILLE, W.Va. — A back-and-forth battle ended in favor of the hosts.
The fifth-seeded Point Pleasant boys basketball team had its season and its five-game winning streak ended in the Class AA Region IV, Section 1 quarterfinal on Monday at Sissonville, with the fourth-seeded Indians taking the lead in the final minute and holding on for a 59-56 victory.
The Big Blacks (11-12) led initially, but the first of 11 lead changes in the game gave Sissonville (7-16) a 9-8 edge three minutes into play.
The hosts were up 20-13 by the end of the opening stanza, but PPHS started the second quarter with an 11-to-2 run and took the lead at 24-22 on a Braxton Yates trifecta with 5:10 left in the half.
SHS was back up by one after an old-fashioned three-pointer by Joseph Udoh with just under four minutes left in the half, but Kyelar Morrow answered with his third three-pointer in the quarter, giving the guests a 27-25 edge.
Sissonville scored the next three points, but a two-pointer by Yates gave Point Pleasant a 29-28 lead with two minutes until halftime. Yates' field goal started a 9-0 run, which made the guests' lead 36-28 at halftime.
The Indians tied the game up three times in the third quarter, before finally regaining the edge at 45-44 on a Bryce Myers field goal with 35 seconds left in the period. PPHS answered eight seconds later, with Eric Chapman converting the field goal and giving the Big Blacks a 46-45 lead headed into the finale.
Point Pleasant started the fourth with a 7-to-2 run, featuring back-to-back buckets by Hunter Bush and a three-pointer by Morrow. SHS scored the next six points to tie it at 53, but Udoh — who led all-scorers and rebounders in the game — fouled out with 3:01 to play.
Sissonville regained the lead at 55-54 on a pair of Dylan Griffith free throws with 2:38 to play, with the Big Blacks' losing Chapman to fouls on the play.
A two-pointer by Nick Smith on an assist from Yates gave the Big Blacks their final lead of the night, at 56-55, but Dylan Lucas sank a two-pointer with 56 seconds left, giving the edge back to SHS.
Griffith extended the lead to three points with a pair of free throws with 25 seconds to play. After a PPHS turnover, the hosts left the door open, missing the front end of a 1-and-1 with six seconds left. However, the Big Blacks' potential game-tying three-pointer was just off its mark and SHS claimed the 59-56 victory.
For the game, Point Pleasant was 22-of-66 (33.3 percent) from the field, including 8-of-29 (27.6 percent) from beyond the arc, making just 1-of-12 (8.3 percent) three-point tries after halftime. The Indians made 21-of-44 (47.7 percent) field goal attempts, including 2-of-14 (14.3 percent) three-point shots. At the foul line, PPHS was 4-of-9 (44.4 percent) and SHS was 15-of-25 (60 percent).
The hosts won the rebounding battle by a 33-to-25 clip, including 20-to-11 in the second half. Point Pleasant held a 10-to-8 edge in offensive boards for the game, and committed 13 turnovers, nine fewer than SHS. The Big Blacks combined for 14 steals, 13 assists and one rejection, while Sissonville collected eight assists, five steals and three blocked shots.
Bush and Morrow led the guests with 15 points apiece, with Bush grabbing a team-best nine rebounds. Yates tallied 14 points, as well as team-highs of five assists and four steals. Chapman was next with five points, followed by Smith with four, and McKeehan Justus with three.
For Sissonville, Udoh had a double-double of 27 points and 13 rebounds, while leading the defense with three steals and a block. Myers contributed 11 points and four assists to the winning cause, while Brody Danberry posted a double-double of 10 points and 10 rebounds. Griffith finished with seven points, while Lucas and Brandon Bailey scored two each in the win.
The Indians visit top-seeded Poca for the section semifinal bout on Wednesday.
https://www.mydailytribune.com/wp-content/uploads/sites/42/2020/03/web1_3.4-PP-Schultz.jpgPoint Pleasant freshman Cody Schultz (30) looks to pass from the high post, during the Big Blacks' 59-56 loss in the Class AA Region IV, Section 1 quarterfinal on Monday in Sissonville, W.Va. Alex Hawley|OVP Sports
https://www.mydailytribune.com/wp-content/uploads/sites/42/2020/03/web1_3.4-wo-PP-Bush.jpgPoint Pleasant junior Hunter Bush (23) tries a two-point shot, during the Class AA Region IV, Section 1 quarterfinal on Monday in Sissonville, W.Va. (Alex Hawley|OVP Sports)Alex Hawley|OVP Sports
Point Pleasant senior Braxton Yates (24) fires a three-pointer over Sissonville's Dylan Griffith (2), during the Indians' 59-56 win in the Class AA Region IV, Section 1 opener on Monday in Sissonville, W.Va. (Alex Hawley|OVP Sports)
https://www.mydailytribune.com/wp-content/uploads/sites/42/2020/03/web1_3.4-wo-PP-Yates.jpgPoint Pleasant senior Braxton Yates (24) fires a three-pointer over Sissonville's Dylan Griffith (2), during the Indians' 59-56 win in the Class AA Region IV, Section 1 opener on Monday in Sissonville, W.Va. (Alex Hawley|OVP Sports)Alex Hawley|OVP Sports
Point Pleasant freshman Eric Chapman tries a low post shot, during the first half of the Big Blacks' season-ending setback on Monday in Sissonville, W.Va. (Alex Hawley|OVP Sports)
https://www.mydailytribune.com/wp-content/uploads/sites/42/2020/03/web1_3.4-wo-PP-Chapman.jpgPoint Pleasant freshman Eric Chapman tries a low post shot, during the first half of the Big Blacks' season-ending setback on Monday in Sissonville, W.Va. (Alex Hawley|OVP Sports)Alex Hawley|OVP Sports
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Starting this month, some Baltimore County teachers will give tests via handheld devices instead of the usual pencil and paper in a pilot program aiming to make their jobs easier and better engage students, reports the Baltimore Sun. "We believe that this has the potential to benefit teachers and students greatly," said Mandi Dietrich, director of special projects, who is overseeing the pilot. The units "can expedite testing, which of course leaves more time for other instructional activities. … They're also instructional tools." With the iRespond devices, which resemble a TV remote control with a small digital screen, teachers can immediately access test results, eliminating the trip to a scanner to score the county assessments used to prepare students for state tests, Dietrich said. But they can be used for instructor-created tests as well, or for questions woven into regular classroom lessons. Eleven schools are to give the handheld devices a test run this year, with plans to use them for benchmarks and short-cycle assessments starting this month. "We were looking for what's the next step to help the teacher," said Steve Holmes, president of EduTrax, which provides testing and data services to the school system. "This is really going to streamline the testing process."


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Q: Нажав на значение (строку) из одного DataGridView поиск в другом DataGridView Всем привет.
Есть 2 DataGridView в одном только дата, а во втором дата и много других столбиков.
Нужно при нажатии в 1 DataGridView на дату отображались все данные по выбраной дате во 2 DataGridView.
Что делаю не так ?
private void Planavimas_DataSet_Load(object sender, EventArgs e)
    {
        // TODO: данная строка кода позволяет загрузить данные в таблицу "pard_planasDataSet.Pardavimo_men". При необходимости она может быть перемещена или удалена.
        this.pardavimo_menTableAdapter.Fill(this.pard_planasDataSet.Pardavimo_men);
        // TODO: данная строка кода позволяет загрузить данные в таблицу "pard_planasDataSet.Plan_prekes". При необходимости она может быть перемещена или удалена.
        this.plan_prekesTableAdapter.Fill(this.pard_planasDataSet.Plan_prekes);
        planprekesBindingSource.Sort = "Pavadinimas ASC";

    }

private void dataGridView1_CellClick(object sender, DataGridViewCellEventArgs e)
    {
        for (int i = 0; i < dataGridView1.Rows.Count; i++)
        {
            if (dataGridView1.Rows[i].Cells[1].Value == null)
                 { planprekesBindingSource.Filter = string.Empty; }
            else
                planprekesBindingSource.Filter = string.Format("[Data] Like'" + dataGridView1.Rows[i].Cells[1].Value + "%'");

        }

    }

A: Вот решил проблему:
for (int i = 0; i < dataGridView1.Rows.Count; i++)
        {
            if (dataGridView1.Rows[e.RowIndex].Cells[1].Value == null)
                 { planprekesBindingSource.Filter = string.Empty; }
            else
                planprekesBindingSource.Filter = string.Format("[Data] Like'" + dataGridView1.Rows[e.RowIndex].Cells[1].Value + "%'");

        }

А как должна выглядеть строка если нужно несколько фильтров одновременно. например остаётся тот что сейчас есть и + фильтр с textbox и ещё один с combobox ?

redpajama_set_name: RedPajamaStackExchange


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What I'm picking up is the sitting had run incredibly late, but given the talks Ramaphosa had had with oppostion parties coming out with a fairly positive spin that everyone would 'abide by the rules' to get Parliament on track; the ruling party had been very keen to let that be the story this morning and not allow things to degenerate. It was an uneasy ceasefire, post the meeting with Ramaphosa, but since the DA's motion, it seems that Ramaphosa has communicated that once there's a climate that's conducive to obeying the rules of Parliament, then the President will obey the rules too and account. The ANC are equally determined not to let this motion put forward by the DA to go through because it would embarass their leader.
It's an important motion that communicates the fact that a rule was broken. We can't move away from that. Parliament feels that the President has failed and this should be communicated, otherwise you're saying that Parliament has lost its teeth and should be co-opted by the Executive. I've likened what happened yesterday, I've likened it This is a uniting motion, because it says to Parliament that what came out yesterday is that we want to hold the President to account.
It was quite a heated debate, with a panelist who suddenly couldn't take it anymore and there was an expression that everyone there is coming from a different perspective, which must be respected and no one must be excluded because Sanral doesn't like it. It even got to the poiht where Nazir Alli (Sanral CEO) also jumped in, raising his voice, stating that he should also be allowed to make his submission on behalf of Sanral.
It's been reported that the CEC that sits without Numsa is sitting over whether to institute disciplinary proceedings over Zwelinzima Vavi and Zingiswa Losi who was suspended by Numsa to join Popcru. We know the ANC has advised the CEC not to do anything regarding Vavi, to avoid increased divisions. The unions are busy holding their Special National Executive meetings and will report back soon.
Some of these are fetching as well as overseas and we're expecting some of these to fetch over a million Rand. We've sold F1 GP two years ago for over a million rand, without the car. F1 in the UK is available for 500-million Pounds - can you believe that?
The Criminal Procedure Act shows grounds to appeal for this kind of conviction and it provides for a matter of law and not on a matter of fact. The defense says that the prosecution is appealing on a matter of fact and it is thus incorrect application of this law.
There's a lot of talk these days about profiling. What happens is the immigration offices - relating to the Immigration Act - try to strike a balance between national sovereignity and security versus the rights for people to come in for investment and other business. You can arbitrarily take people out of a queue and subject them to an interview and send them home. Home Affairs maintain this was not a detention, saying it is simply 'holding her for the airline's convenience'. This isn't an isolated incident, it is an ongoing experience.


Marriage among homosexual is forbidden in Nigeria. But two Nigerian homosexuals get married by showing a finger to the law. More than 53 homosexuals were also appeared on the wedding ceremony. That made the country frustrated. Police have arrested the two just after knowing the incident. As usual, the two gay people denied the accusation.
Two gays Chedia and Jaria get married a couple of weeks ago in Kaduna district of northern Nigeria. At least 53 of other gays were present at the marriage ceremony. The police arrested both on Saturday. Although they got bail. The next hearing will be on May 8.
Nigeria is known to be a conservative country. Gay marriage is forbidden here. If gays get married, then 14-year jail is confirmed. Police is wandering how the incident happened after all the strict rules.


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I certainly wouldn't argue that this was the greatest documentary ever made, but I found it quite charming and informative. It chronicles the experiences of Canadian husband-and-wife team Karsten Heuer, a forest ranger, and Leanne Allison, a documentary film-maker, as they follow a migrating caribou herd from the Canadian Yukon Territory to Alaska's Arctic National Wildlife Refuge and back again, a 900-mile trek that lasted for five months. Carrying a plastic George Bush doll with them, the couple set off with the intention of making a movie that would show audiences both how beautiful and how fragile this ecosystem is, with the obvious hope that this might encourage viewers to protest the opening of ANWR to oil drilling.
While the film does an admirable job of documenting the caribou migration, it is also very much about Heuer and Allison's journey itself. Bill White seems to have been put off by this, but I found it fascinating — perhaps in large part because I'm a hiking and camping weekend warrior who fantasizes about going on long treks in the wilderness. If Allison and Heuer sometimes sound a bit loopy as they talk about their relationship with the caribou — one wonders whether physical exhaustion and food deprivation have somewhat addled their brains — they remain amazingly cheerful as they trudge through the snow carrying 60-80 pound packs, are stalked by bears, are trapped in their tent by a blizzard, are forced to eat berries and arctic rodents after they run out of food ("tastes like chicken!"), and are assaulted by clouds of ferocious mosquitoes. As you watch them experiencing this ordeal, the film's many scenes of natural beauty — a caribou calf taking its first steps, hundreds of caribou grazing in the summer range lands, the splendor of the ANWR landscape, etc. — seem all that much more miraculous for having been so hard to capture on film.
It doesn't look like Being Caribou has a US distributor, but it is available for sale at the National Film Board of Canada website.


Mom's Name & profession: Aruna Thangjam, home-maker and a very active Social Activist.
I want to appreciate all the qualities that make Her a perfect woman, a wife and a mother. Throughout my life, She have bestowed so many gifts upon me I scarcely know where to begin. She have always been at my side, and have always been my biggest defender and ally, no matter what the odds. She have always been my cheering section, my therapist, my shoulder to cry on. She give so much, never once asking for anything in return. Having a mother like Her while growing up was the greatest gift and biggest advantage anyone could ever have given me. It is because of the confidence and values that she instilled in me that made me who I am today. I want to thank her for shaping me into a person who I like and am proud to be. And also want to thank her for letting us believe that we could be whoever we wanted to be, do whatever we wanted to do, there were no limitations except our drive, ambition and creativity.
Thank you mom for being so smart, so beautiful, so wise and so talented. It's nice to know that I have the potential somewhere in my genetics to possibly one day be as special as you.
Mom, the words "I love you" are not adequate enough to express how grateful I am to be your Son, how much you are appreciated or how much you will always mean to me, so I will simply say: Thank you mom for being my Mother.
Submitted by : Bijou Thaangjam – Freelance Stylist, Actor and Self-taught Chef. Mumbai, India.


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Jennifer Kaylo Ruscin: What You Need to Win in the Retail Space
In Ecommerce, Podcast
Listen to our exclusive interview with Jennifer Kayla Ruscin:
Change Creator · Jennifer Kaylo Ruscin: What You Need to Win in the Retail Space
What does it take to get your product in a store like Walmart? We spoke to expert, Jennifer Kaylo Ruscin to find out the secrets to winning in retail today.
More About Jennifer:
She has dedicated the last 17 years to serving shoppers in the retail space, both brick and mortar and online, bringing to market innovative products and brands.
In serving her clients, she has sat at the table with hundred-million dollar CEO's, helping them to create multi-million dollar brands in retailers.
And in creating her own million dollar company she has learned how to attract a perfectly aligned client, and create both the business and personal life you dream about.
Learn more about Jennifer and her work at > Jenniferkayloruscin.com
Parker Stevenson: Understanding Your Financials to Get the Most From Your Biz
Richard Lau: Choosing the Right Logo For Your Business
Adam And Amy – Why So Many Entrepreneurs Start on a High and Later Crash And Burn
Welcome to the Change Creator podcast where entrepreneurs come to learn how to live their truth, get rich and make a massive difference in the world. I'm your host Adam forest co founder, Change Creator and co creator of the captivate method. Each week we talk to experts about leadership, digital marketing and sales strategies that you can implement in your business and life to go big. Visit us at Change Creator comm forward slash go big to grab awesome resources that will help drive your business forward. Hey, what's up, buddy? Welcome back to the chase credit podcast. This is your host that unforced Hope you guys are doing amazing today, we have a really great conversation that we actually recorded a while ago with Jennifer Ruskin. And we never put it live because it snuck away from us. And it's kind of like that thing that went between the cushions of the couch and you just kind of lost track of it. So we are excited that we found this and we have it ready for you to check out Jennifer is a rock star, somebody that was in our mastermind summit that we met back in California in 2020, before the whole COVID thing really struck. And so I was excited to have this conversation. She's been in business for like 20 years, serving people in the retail space. So both brick and mortar and online. So she helps people bring innovative products to market. And she's worked with, you know, $100 million brands and retailers that she has supported and consulted for so she has a ton of expertise. And you don't want to miss this out especially if you're in the retail space. Now if you missed the last episode was with Parker Stevenson from evolved finance, we talked about what you need to know about your numbers, when you should start thinking about it, how to get organized, how to maximize your profits, all that good stuff. That's not a conversation you want to miss. So make sure you go back and check that out. Last but not least, don't forget to follow us on Facebook, we have a strong presence there. And that's kind of where we do all our, our sharing. And we have our Facebook group via Change Creator, we get a little bit deeper into some of the insights around branding, storytelling and all that fun stuff. Alright guys, without further ado, let's dive into this conversation with Jennifer. Okay, show me the heat. Hey, Jennifer, welcome to the Change Creator podcast show how you doing today?
Jennifer Kaylo 02:27
I'm awesome. Thank you for having me.
Yeah, well, thanks for being here. And I appreciate you taking the time. You know, um, you know, ecommerce is not our space here at Change Creator. So I love to tap into other people's expertise and just learn a little bit more about you know, like, you have incredible program helping people get into Walmart and stores like that, which could be game changers for people, right? So tell me a little bit about your background, and just kind of how you got to this position of like, why you're doing what you're doing. And you know, a little bit what's going on in your world today.
Awesome. Thank you. Okay, so my background is really it's brick and mortar, and it's mass retail. So I started at Walmart, home office, I don't know how many people actually start at Walmart home office, working for the largest company in the entire world. But it was me, that's what I did. It was back in 2005. And I was in my mid 20s. And I fell in love with retail. Like, it was so amazing to watch, the buyer that I worked for have the power to choose what ended up on the actual retail shelves that other humans went and purchased, it was the coolest thing. And at one point, I got to even develop a totally organic all natural hair dryer that failed miserably once it hit stores. But it was so cool to get to be a part of that process. And I think, you know, I think that your audience is really full of small business owners and entrepreneurial spirits. And hey, maybe they've tried to make a hairdryer and maybe they've tried to make barbecue sauce or something and you finally get it out into the world. And sometimes you have to tweak it a little bit, right once it finally gets out. So after spending seven years at Walmart, I realized, I think that there might be more than just these little cubicle walls that surround me I'd had my first child, my second child, I finished my MBA, and I looked up like bright and shiny eyed and I thought I'm gonna go get on LinkedIn. Okay, it's time to like get a LinkedIn profile and see what else is on the other side of my cubicle walls. And within Walmart, this is like a really dirty bad thing to do. Like you don't go work for the dark side is what they call it, which is like the supplier world. But that's what I did. So I left and I started working for nature's path organic food, and fell in love with the food business. I grocery is so much fun. And it's always innovative and to see what food trends are cool this year, but like not cool the next year and what's coming next is so much fun. And I think as we're all preparing for Expo West, in just a couple weeks, we're all like anticipating what's going to be the next food trend. So I did that for about a year and a half and then I got really bored like Adam, I was like okay, I've had my MBA, I'm super smart, I'm used to working the job of five different people at Walmart. And all I do is yoga all day, like I have nothing to do working for natures path, I'm so bored. And so I thought, I'm just going to open up my own brokerage firm, then I can sell like bicycles and tents and food if I want to. And so that's what I've done for the last five years, almost six. I'm in my sixth year now. And so I help companies sell into Walmart, in stores and into Amazon.
Interesting. That's pretty cool. Yeah. And, and so I guess what are some of the commonalities of like getting into a place like Amazon versus Walmart, I guess some of the differences and commonalities?
Well, you know, I kind of looking, I kind of look at it as a stepping stone or like as a launchpad. So for me, Amazon can be multiple things for you, it can be the one destination that you sell your product based business in. And you can literally grow a million dollar plus account just being on Amazon. The amazing thing about Amazon, there's no buyers, there's nobody to tell you. No, there's no slotting fees, there's like there's so many amazing positives to Amazon, one negative, well, there's a lot of negatives, but the first one that pops out to me is you don't own your customer, you don't own the customer, you don't own the customer experience. There's third parties everywhere, right? So it's kind of like the Wild West, and you never know how your product is going to end up in the hands of shoppers and consumers and people that can write you a bad review. So there are definitely some ways that you can control that shopping experience for your shopper and for your brand. And that's where I think people like me come into place to help educate you and teach you or even manage your account. I manage 20 different Amazon client accounts at this point. And I only keep 20 on my roster, but we help them get those third party wild west guys off. So I love Amazon so much. There's so much waste so many ways to make money on Amazon. But then there's other people in another boat where they're like, Hmm, I really want to be in brick and mortar, or I want to expand my brick and mortar distribution. So they might be in smaller stores like a bylo or a shop ride or something like that. Yeah. And they want to be in target. They want to be in Walmart, they want to be in larger grocery stores and chains in mass retail. Costco, you get the idea. Oh, yeah. And so in those instances, I like to use Amazon as a launch pad to get into brick and mortar.
Gotcha. Gotcha.
Yeah. Do you want to know how to do that?
Yeah, I'm gonna let you keep on going until us yeah.
So the ways to do that are you have to get your products on page one for your category. Again, there's definitely a way in the system to do that. But you want to get your products on page one. So for example, like I'm looking at my desk right now, and I have Lacroix sitting on my desk. I if I am Lacroix I want to be on page one, so that the other retailer start to see me they know who I am, they might decide that they want Lacroix in their own stores. Because I've done all the heavy lifting. And shoppers are now looking for me. They're looking for me in Walmart, they're looking for me and target. And so you kind of have you have a much more weight as a brand. When you can say, look, there are millions of customers that are buying from me off of Amazon every single year. Why would you not put this on your shelf? I at least deserve a buyer meeting.
Yeah. And so is it difficult? Like I mean, obviously, it's difficult, but like, what are some of the criteria like is it super saturated? Like I just give a quick example, like I was reading about this guy, Mike pero for because you mentioned Costco, it made me think of him and he's like head of merchandising over there. And he said that, you know, they get saturated, let's say you have a laundry detergent that's good for the environment or something and you want to get on the shelf at Costco, well, they have 100, laundry detergents pitching for that shelf space, right. And he's like, you know, everyone, you can compete on price, you compete on different features, whatever it might be. And in the end, he's like, I have to make decisions about who gets on the shelf in Costco, and it comes down to who I liked the most and who I trust the most.
Uuuh. Know, like and trust. Those are three really important terms, three important factors to be as a brand. A I think club business is very different than even brick and mortar business, and especially in mass and that club only has four slots for detergent. That's it, and it's gonna be the four top brands, they may have one position where they're willing to try something like new and upcoming and hot and whatever, right. For Sam's Club, they've almost done like the opposite. And I know that kirklands is super strong and Costco and they do have a really great house brand. But Sam's Club is now like we only want to be private label. So they swung in like the totally opposite pendulum, which is really frustrating as a brand. Because you may have had distribution and now you don't. And now you're scratching your head like what where the hell do I sell if I can't sell online, or I can't sell in a big brick and mortar and there's a bunch of different ways, I think to protect yourself as a brand, where you can't put all your eggs in one basket anymore. You can't just be on Amazon because Amazon might shut you off. Right?
And so what is it? What is a company like? So we talked about like Costco, which is like these, you know, club brands, and then we have like a Walmart. So, what's different? Like, what is Walmart looking for? I mean, you talk about getting that presence on page one and all that kind of stuff, because you're stirring the demand. Okay, the demands there. So give people what they want. What What is like the criteria from Walmart, and how competitive is it really to get on the shelf in comparison to the Costco's of the world and stuff?
That's a great question, I would say a little less competitive, but only because Walmart has way more shelf space and way more options. And they may have one facing as opposed to an entire pallet in a cost. Or you only have four options. I think what we're seeing in terms of private label in Costco in Sam's Club in all these other guys, it's the same thing is happening within Walmart, it is becoming so difficult to get items into Walmart. So you really, really do have to be best to the best. So even if you are on page one, and you may be our position one, position two, or even position five on Amazon, even that is a challenge. Now I will say you can use Amazon to get a buyer meeting, you can use Amazon to continue to get some space in brick and mortar. But even just a few years ago, where I'd almost guaranteed you a spot on a retail shelf, just because you were positioned one or two and Amazon, I would say even even now in what 2020 it's becoming increasingly difficult now I don't know if we're gonna see a trend in retail away from private label, like the pendulum has swung so far into private label right now, that unless you're a mass CPG brand, you're really not going to be on shelf, right? Unless you are so incredibly trendy. Like I'm thinking bulletproof, like bulletproof coffee, right? If you walked in Walmart today, and you're over in that OTC area, you're gonna see a big feature like an endcap, full of bullet bulletproof coffee. And it's all fixtured. And it's beautiful, and it's branded. But they're not necessarily sitting in the middle of an aisle. Right, right. Because even them even they haven't earned a spot permanently in the fixture there. They're testing it, they're trying it. So there are some additional options to within brick and mortar. And I would assume Walmart is very similar to the other ones that you can at least get a feature in or get a test in, because you have shown up and done your work on Amazon.
Okay. Yeah, I mean, that makes sense. It's kind of like, cuz you mentioned earlier, it's like a stepping stone in some of these strategies, just to, I guess, kind of keep increasing your distribution. And it makes me think to like, I guess, targets gonna be similar, right? It's a big store, they expanded quite a bit with the number of stores, more shelf space, all that good stuff. And like I was in there with my wife, you know, we stopped in there every so often. And I would look at some of the men's clothing and I saw, like, you know, the socks, t shirts, underwear, all that stuff, they have everything. And I saw this brand Goodfellas. And it was just like one small section. And the next thing you know, I see another section, another section. And then they redesigned the store just last week, and they have all this other product lines like men's like you know, stuff for your beard and your hair and everything else. And I'm like, all of a sudden, over the past like three to four months, this brand has started as like a spotlight like test and it's just started taking over Target like how Yeah, how does that happen? Did I lose you?
Nope, sorry. I'm right here. How does that happen? I think Target for one is very, very open to trying new things, right? So they're willing to like go all in on the Goodfellow line and bring it in like the beard oil and bringing in the cap and bringing in the belt and all of that stuff and putting it all in one space, which is so cool. But as you as you just mentioned, though, they started small, right, like and that's their own private label brand. So they test it.
Was it is it I didn't even know it was there own private label. I told Luanne, my wife, I was like, I bet you this is their own brand. That that's why it's getting so much attention here too. Yes, it is. And target is another good example of private label ownership. And I actually did another podcast just on this exact topic. As women we want to go and buy Archer farms because it's so trendy because target knows what we want as women. Like if you go into target and you go into the coffee section, you're going to find like delightful caramel macchiato with a splash of mint like something that's really decadent and really interesting. That's not on shelf in any other retailer. But target knows what women want. Right? So the cool thing is they're figuring out what men want now to do right with this Goodfellow brand and it's like Men want these really trendy sunglasses that are so cool and different that they can't find anywhere else. Or this like super amazing moisturizing, good smelling shave gel. Right? That you don't find at Walmart. Yeah, no, it's true. It's true. And, you know, it's interesting, because if you're doing your homework, you look around at these things, and you look at what's being featured and grows, you could start seeing what's starting to expand in the store. And then obviously, you know, that's what's selling. So you can look at that and say, okay, there's the trend, like, that's, that's what's working today. That's what people want, right?
Yeah. And the cool thing about private label for a retailer is they can move so much faster, because they have direct relationships with that manufacturer, versus having to go through a third party, which are what most brands do today, right? We go and we source it from China. And we're the middleman between the retailer and the manufacturer. But when it's private label, they have the direct line to the manufacturer to go, Hey, this blouse in this particular color blue with these particular buttons are selling like crazy. Can you quadruple our order and get it to us in like two weeks, right? Yeah. And then they can even airfreight it over it's just it's totally changed the game.
Now, have you seen Oh, sorry. Go ahead.
No, I was just thinking I'm like, but has the customer or have we decided that brands aren't important anymore? And that's what I think we've yet to figure out.
Yeah, that's an interesting concept. I mean, in my mind, I think that it depends, like I see it depends on products. But like, just for example, I just did a video the other day about this, because it's fresh in my mind. But I there, the Edelman report came out in 2019. And they do a trust barometer. And so what they found is that less than 50% of the general population trust brands, and then when they're buying products, one of the top ranking factors they consider when buying a product is brand trust. So when you start thinking about does the brand matter? I don't know. Like if it's something like buying toothpaste, maybe maybe not. But I think that brand trust does play a role. And if you're Apple or Google, you've already taken the time and the effort and spent the money to build brand trust. But when you have your brand in the first couple years, you're gonna have to earn that trust, because people are putting red flags up, right? They want to know like, are you doing something that is going to pollute our oceans? And are you? Are you fair trade? Or are you paying people poorly? Like, what is your circumstance? And I think you're seeing more of that from people today.
Mm hmm. And then does it matter even by age range? Is it the boomers care so much about the give back? Or is that a millennial or Gen Z thing? Right, exactly. I don't know if you've known noticed this or not that PBS is doing. They've just produced something about Amazon. It's all about Jeff Bezos, my husband and I were watching it the other night. And you hear Jeff Bezos say, we are creating a brand that people love. And he said this like 20-30 years ago, and everybody looked at him like what are you talking about? And you think about the brands that you love, like you and I are about the same age. And I would say like I love Tesla. I can't wait to own a Tesla. I love Amazon. I want to deliver what I want.
Why do you love Tesla?
Why do I love Tesla, I love the way that it looks. I love the way that it feels sexy. I love the way that it's good for the environment. I love the idea of never having to put gas in my car ever again. I love Elon Musk because he's a little quirky, but he is so futuristic and brilliant. And I want a piece of that.
And that's that, I feel the same way. And like he said we're around the same age and like what Elon musk stands for. And I like what he's doing because it's it's sustainable. It's big thinking and I feel like he's doing he's always pushing to do what's in our best interest not only for us now but for future generations, you know.
Yep, absolutely. And through this PBS special Bezos is actually saying the same thing. Like there's this video with him as a kid giving a speech about the future and about you know, traveling to space and colonizing…
Colonizing. And it's so cool like is then they do a slash forward and it's like his spaceship taking off like him and Matt and Ilan I think are so similar in terms of being like so much farther beyond any of us and so much smarter than they you know, ever get. Like none of us are anywhere near as smart and intelligent as they are and it's so cool to watch them create these companies that explode but also have the love trust factor, right?
Yeah, they did a really good job with that. And you're right see, they're out there telling these stories. They're out there sharing their like, what they stand for what they believe in and all of a sudden the brand is driven by that stuff and it does connect with people. And and I think you made a great point about age bracket because it the younger the kids get, the more they're looking for the organic, sustainable fair trade like you know, the plastic pollution things obviously become huge. So You know, we want to see brands, like seventh generation on the shelf at Target and Walmart, right? Because they have good ethos. So yeah, it's really great. And I'm hoping that as people are listening here today, you know, they have these e commerce products that they can get excited about. And I want them to work with people like you to get them on the shelf, if they're making a difference, you know?
Yes, yeah, for sure. And cool. The coolest thing is, and back to like back to take us back from Jeff Bezos in space to Walmart. Yeah, I'm gonna ground us back in Walmart again. And I don't know how many of your listeners actually shop at Walmart. I know, like, just depending on what state you're in, and even what city some of them are dirty and gross. And some of them are amazing and spectacular, like the ones in Bentonville, Arkansas, where I live. But almost every single category now has an organic option. And last week, I bought like $200 worth of groceries and cleaning supplies, everything was organic. And I thought if I was at Whole Foods, I guarantee my basket would be 400 $500. Yeah, yeah. And I'm so grateful that Walmart has like taken the positioning of, we're gonna find out how to help you save more and live better, even with organics, and even in specialty foods. And, and these really amazing brands are starting to show up on shelves.
Yeah, no that's good to hear. Because, you know, they produce so much and there's if they have a stronger stance on those things, it would help pull in brands and make them successful, they can really be a big factor in solving some big issues like that. Right. So it's always easy to promote the cheapest thing, but that's not there's actually other costs aside from money than then when you have like dirty products, you know what I mean?
Yeah. And that's one thing I loved about Costco, too, is, you know, they, he has quite a story. It's all about trying to do what aligns to certain values and stuff. And there's a lot of good options in there. So anybody listening, I don't know. But like, we find a lot of stuff. We're vegetarian, my wife and I, and we find all kinds of good, organic, healthy, like they really do push the envelope and try to bring in products like that also. So yeah, it's interesting to see how things are evolving. And I'm curious if you've noticed with, you know, startups and stuff, I'm one thing I've always shied away from e commerce, why I always shied away from e commerce and products and stuff is it feels kind of like, wow, I have to like figure out one a product, like the development, the testing, and then I got to have inventory and I gotta have fulfillment. And it's, it's a pretty like expensive cycle. It feels like a lot of overhead expense wise. And I'm curious how you have noticed, maybe some of the entrepreneurs like is it? Like you can't do drop shipping, right? If you want to get in a store? Like how does that? Do you have any insight around that how that works
It is. I just wrote an article just last week, or even earlier this week, I can't even remember, a few days ago that was about that. Like, if you don't have capital, and you can't do it well, don't do it at all, please don't, it will only cost you money and energy and frustration. And so of course, there's amazing groups that do help you get investors and help you with preliminary funding and all of that kind of stuff. And so if you're listening, and you don't have that, go seek that out, either ask me or ask Adam or find somebody because it is so expensive to do business with brick and mortar. It's even very expensive to do business with Amazon. I mean, I would say it's the cheapest, fastest, quickest way to make money. But to really do it right and to really grow the brand. And for me, I only work with clients that have the potential to make a million plus dollars in revenue per year. So I wouldn't take a barbecue sauce. You know what I mean? I know what it takes. There are certain categories that just currently today, if it's a really easy, cheap commodity in a brick and mortar store, people are probably going to stop off at the dollar store and grab it on. Yeah, but there's so many categories, especially in food that are growing, triple, quadruple digit, it's incredible how fast they're growing. So your question, I guess is particularly just around brick and mortar, and yeah,
I think you've answered it . It's expensive.
It's expensive. Yeah, if you're selling directly to Walmart stores, you have to get set up with EDI, you have to have million dollars plus just in liability insurance, you have to have a system in a warehouse. And I mean, like it's very expensive. If you were to ship with Amazon, you could sell, you could you could just set it up in Seller Central and have Amazon be responsible for the shipping and the distributing and the logistics and the customer service and all of that which is amazing. And you bet you basically consign your inventory to Amazon and every two weeks they cut you a check. It's beautiful.
So you could drop ship through Amazon but you obviously can't do that with like Walmart and stuff. So the brick and mortar is more Walmart and if you didn't want to have inventory and fulfillment, responsibility responsibilities, Amazon can handle that for you.
Totally, yes.
Okay. Yeah, that's pretty cool. And have you noticed certain types of products you mentioned food space is growing rapidly. Like, is there like men's nutrition? Women's, you know, health care products? Like, have you noticed anything else that's been pretty popular?
I've noticed that everything is growing at least 20, 30, 40% year over year, just in general, food is exploding. There's some categories that are tougher. So you mentioned men's nutrition, I have a kid's vegan, organic gummy vitamin that is so expensive these days to advertise it, again, unless you have major capital, it is almost it's almost impossible to grow. Because keyword bidding on keywords are three to $5 per click, right? So unless you have 5000 to $10,000 a month marketing budget that you're willing to not make any ROI office for at least six months. Yeah, don't play in those overly saturated categories. Again, foods doing great, ready to eat great, dry grocery, anything in the direct grocery space. Think also outside of food, anything that's expensive. And light is where you find the most profit. That's a great tip.
Expensive and light. I like that. Yeah, I've heard people talk about that. With e commerce they keep you want simple products that are not really expensive to produce, but they have like a lot of value behind them and stuff. And yes, that's smart.
And conveyable like don't think kayak. If it's not conveyable it's really difficult and really expensive for Amazon to move that around the country for you.
Yeah, I mean, a three or $4 just to get a click. That's, that's, that's expensive. You definitely need an investor on that. Yep. Damn, all right, interesting. Well, cuz I'm like, I'm like, I shaved my head, I went… As soon as I saw I started losing hair. I was like, I'm just doing the the shave. And that's it, taking the hair off. And I got into like some of the men's products, like, you know, stuff to take care of your skin or your beard and stuff like that. And I was always like, man, it would be really cool. There's some things missing in the market that I look for that I don't really find. And I would be like, man, I would love to get into that space. And I know it can do well, but it would take a ton of marketing power, a ton of like, you know, money just to get the brand set up. And I always shy away from it. We're not there.
Yeah, it's really expensive. So one thing that I've noticed, and I've been managing clients now for almost six years, as I mentioned, in theirs, there was a point last year where I was like, This is exhausting, it would be so much easier if I just created my own products. But when you start to look at what that costs, and the time and the energy, it's really a full time job, at least in my opinion, to figure out really what's the best item and then find the manufacturer and then have them create a prototype and then have them send it from overseas, and then you look at it and then you approve it, or you send your changes and then and then you have to order it and then you have to pay for it. And you have to not get scammed while you pay for it. So like a quick side note, use Alibaba because there's insurance and I had a friend lose like $40,000, because he got scammed through some other thing. It was not Alibaba, and he was like, I'll never not go through there again. So if you are interested in that, I love Jungle Scout, and they just rolled out a brand new tool that you can subscribe to that will tell you by item on Amazon, exactly who their manufacturer is over in China or whatever country it is. And they'll tell you, you know, hey, here's how to get ahold of them. And here's how, you know if you want to go create your own thing. And one thing I would caution you to is, you don't want to be first to market unless you have a million dollars sitting in a bank to go spend to launch the product, right, you want to find whitespace in the market. So use tools like Jungle Scout use tools like merchant words. And I've got an online course as well as when I managed my one on one clients where I teach you and I use these tools, and I show you how to use them. And that's what you want to do. So you want to find something where there's high search ability, so people are looking for it. But then there's a low amount of actual sales and a low amount of actual products that show up for the search results. That gives you the whitespace. And that's where you know shoppers are looking for it. They can't find it on Amazon, or they can't you know, are they and this is these are particularly you know, Amazon programs because that's what I deal with all day. But they're great tools to use and then go Okay, we need to go develop something like a great example. I have a real example for you. And it's with trash cans. So I had a potential client, I didn't end up working with them. So I feel comfortable sharing this story. But they came to me and they were like, Hey, we sell these boxes that are for recyclable things that your normal recycler doesn't take. So it's like batteries or whatever, those kind of things, one off things. And so you go on Amazon or you go to them directly and you get this box sent to your home, you put the weird thing in it and then you send it back to them and then they recycle it. So these are people that like really love the planet and really, really, really want to pay extra to go send their stuff back And apparently there's a huge market for it because they're making millions of dollars a year doing this. So I started to research on Amazon and I used the tools, I got to Jungle Scout, I use merchant words, I'm looking at shopper search, I'm looking at what's coming up. And there's nothing like that in the market. But there's a huge whitespace for recyclable trash cans, and recyclable bags that go in trash cans, and three and four sorting trash cans. So if anyone's listening, and you want to go find an item, that there's white space for everyone, I gave you like a whole category. And what's interesting in that space is no one's really winning in this space. There's no one or two brands that are the top brands in that space. So you could easily go dominate, and then come back in with your kind of like one off brown boxes that you mail out for the weird things that you need to recycle, right? And then then you have like validity, and customers are like, Oh, yeah, I know that brand. Because it's sitting in my kitchen. It's the trash can in the kitchen. Oh, yeah. Those are the bags that we use for the bathroom. Yeah, bathrooms, right? Yeah. So you get the idea.
Yeah, no, I love it. Okay, so listen, we're I mean, that's all super, very helpful. A lot of good tips, guys. So hope you're taking notes and listening closely. If you're looking to get in the e commerce space and get heavy on products get out there, Jennifer will be a great person to work with. And we'll give a shout out in just a minute to where you can connect with her and see what she has going on and how she can help you. I also don't want to scare you from creating your own product. It is it's been done over and over again. Look at the Jake or x of the world that we've interviewed. He has his own products that are doing incredible things for the world. Look at Crystal Earle. She came out of Dominica, and she's helping people over there. And it's amazing, Jennifer, she basically was taking these tires that were filling up landfills causing all kinds of disease and infestations and all these problems with the community. And she decided she would make shoes that would use the tires, rubber for the soles of the shoes. And she had them like put together she started selling them on her own and the brand started catching and she did a lot of like roadshows going a little like tradeshow conferences and stuff. And now they have clothing and all kinds of other stuff. So they expanded. So there are grassroots efforts for small ecommerce companies like that, that do a build up. And then as those brands catch fire, you'd be ready to get out maybe in bigger stores and stuff like that. So it depends on your process and your strategy. Right. So you just gotta like, figure out the game plan. I guess.
I love that you said that. Because that's a huge caveat. Here I am. My background is mass retail. And I think in mass and how fast you can scale. Adam, you're totally right. There's two different ways to grow. One is organically, it's profitably, it's slow and steady wins the race, which is exactly what you're talking about. The other is how fast can we scale. And a lot of times scale to sell, which may be a very small portion of who your listeners are. But I just wanted to give you my perspective from a mass retail specialist.
I mean, it's important because even if you are small and you start organically, you could start selling locally at little like, you know, farmers markets for all I care. But I have another friend who started making her own food like cookies, and they were gluten free and a certain type of thing going on there. She went to farmers markets for like a year. Next thing you know, she's in Whole Foods, right? So it's like, oh, cool. This is what happens. And like, yeah, you know, so I think it's a multi stage strategy, you just have to think, how do I start proving this? How do I do that little, you know, very cheap, like product test and get it out there. See if people like it. And if it starts catching you just slowly build on it, slowly grow it and then you're ready to get into the marketplace, like Target potentially, or whole foods or whatever. So it's just a matter of strategy. And I think you're a mass you get into the mass markets. But there is a very important place for that. So Timing is everything, right? Absolutely. So let's give a shout out. Because we're running out of time here. I want to give an actually on behind here. So let's give a shout out. How can people find you? You know, so if they're ready to really scale up on Amazon and Walmart, where do they find you so they can learn more about how to connect?
Yeah, and I'm sure that Adam will put this link in the show notes. My website is Jenniferkayloruscin.com And you just click on work with me. And there's multiple different ways one leads to courses. So if you're interested in Amazon, I have something called the a game A stands for Amazon. And then if you have interest in Walmart, I have one called the path to Walmart. So either one of those will teach you from step one all the way till the end. It's a DIY method of how to sell and both of those retailers super valuable guys. So
Super valuable guys. So check that out. If you're in the ecommerce space, it might be perfect timing for you. Jennifer, thank you so much for your time today. Appreciate it.
You're welcome. Thank you so much for having me.
You got it. I'll talk to you later. Thanks for tuning into the Change Creator podcast visit us at Change creator.com forward slash go big to get access to free downloads and other great resources that will drive your business forward.
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