These days many of us own ipads or equivalent. There's nothing more convenient or effective than showing your customer or prospect a video on your ipad wherever you are - coffee shop, kitchen, office, even at the soccer game.
If you click on each video below, you can save it to your PC (or Mac!) and from there load it into iTunes and from there to your ipad. This way you can show videos on the beach or a mountain, where you don't have an internet connection!
Alternatively (if you have a good internet connection) you can select one from your ipad or smartphone and watch it there.
How to use videos to build your Virtual Franchise.


In many schools and districts, October and November are filled with parent-teacher conferences. Teachers across the nation meet with parents during early-release days and evening sessions to discuss each student's progress and successes. This year, many schools and teachers are facing a new, difficult topic to discuss with parents: Common Core Assessment results.
The states that have started to implement Common Core Assessments, such as New York, Minnesota, and Kentucky, have experienced dramatic drops in proficiency rates. New York, for example, went from a statewide reading proficiency rate of 55.1% in 2012 to a statewide proficiency rate of 31.3% in 2013 following the implementation of the Common Core Assessments.
To make matters worse, most parents and community members are confused about the Common Core Standards and their purpose in education. The 45th Annual PDK/Gallup Poll on the Public's Attitudes Towards Public Schools revealed that 62% of Americans have never even heard of the new standards. Even worse, most of those who have heard of the standards harbor a number of misconceptions about them. According to the Gallup poll, the most common misconceptions are the following: thinking Common Core Standards are federally mandated, thinking they are a "mash-up" of all the states' standards, and thinking that the standards are telling educators how to teach. This leaves teachers and administrators to explain decreasing achievement rates to many parents who don't fully understand the process. This can be a difficult and emotional situation for both educators and parents.
Handling this situation effectively and calmly requires two things: 1) a clear understanding of why the scores have decreased; and 2) specific strategies to explain the Common Core assessment shifts to the community.
Scores have decreased because of test-format transfer. Any time the format of a test changes, scores tend to decrease across the board. The new Common Core Assessments are administered via computer, a format change for many states, which contributes to decreased achievement scores. Digital assessments are increasing in popularity, and it's unlikely that this trend will reverse itself. Using other digital assessment in the classroom all year can minimize the effects of test-format transfer on students. but for this year, the new format is likely having an impact on the Common Core Assessment results.
Scores have also decreased because Common Core Standards and Common Core Assessments are more rigorous than most existing state achievement exams. Nationally speaking, the Common Core Standards are more difficult than many pre-existing state standard documents. Reading-level requirements are more rigorous for most states, and some math content is introduced at earlier grade levels. Although this may seem unfair at first glance, the heightened rigor is necessary to better prepare students for college and careers. Students spend more than 5.6 billion dollars on remedial college courses each year in the United States. Further, modern employers need graduates to be equipped with higher-order thinking skills, effective writing skills, and insightful research skills.
Listen first. Parents may often feel concerned or emotional when they hear that their child's performance has decreased. Stakeholders may feel concerned about the status of their community when they hear about the deflated scores. It's important for parents and community members to voice their feelings and worries about this topic. Listen to their concerns, noting any misconceptions or misinformation that they may have heard. Be sure to respond to their needs specifically. Being a good listener helps you build trust that can facilitate the rest of the conversation.
Explain the role of the Common Core Standards at your school. Share the exciting things that are happening in your school because of Common Core. Some parents and community members believe that the standards dictate what teachers should teach each day. Help stakeholders to see that the Common Core Standards are not a recipe. Instead, they are an opportunity for students to experience many different types of learning activities that will prepare them for college and careers.
Pass along information about student progress first, then share achievement data. When you begin talking about student progress, help parents and community members to see how children have improved or changed since last year. For example, have children increased their reading levels? Has the length and sophistication of their writing increased? Are more students taking advanced math courses? Beginning with this type of formative, year-over-year information can help everyone understand that achievement is visible via many methods, not just a single achievement score.
Share comparative data across the nation to give parents a national perspective. As you go over a child's score or school scores on the Common Core Assessment, you may want to also provide national averages from other states that are making the shift. (This resource from EngageNY is a good example.) Providing this information can help parents and community members to understand that this is a national trend, not a problem in a specific state, district, or school.
Share sample questions. Help parents and community members to understand the types of questions and problems that students are asked to solve on the new assessments. Visit the PARCC or Smarter Balanced websites to download sample questions to show to parents. It can also be helpful to put new assessment questions next to old assessment questions so everyone can directly observe the shift.
Every conversation about student achievement is an important one. By being prepared and empathetic when talking about the exciting changes related to Common Core, you can remind parents and the community that you all share the same goal: to better prepare students for an ever-changing world.


Join us for a dinner catered by Famous Dave's and Texas Roadhouse. A silent auction will be held with items from Raptors Season Tickets, Signed Donovan Mitchell Jersey, 2017-18 Signed jazz Seat Back, a TV and much more. We will also have a performance by our own Layton Lancelles, the 4X Regional Champions .


Number crunching is finally over for people who figure out budgets in Freeport, and the results look like this: A $9,352,257 municipal, or operating, budget will add 4 cents to the tax rate of $15.80 per $1,000 in assessed property value. The amount approved is $386,598, or 4.1 percent, more than this year.
Freeport's portion of the Regional School Unit 5 budget is $16,548,807, which will add $1.09 to the tax rate. That amount is $1,472,049, or 9.76 percent, more than Freeport's share of the 2014-2015 RSU 5 budget.
The Cumberland County tax of $941,811 is 7.14 percent more than this year and will add another 4 cents to Freeport's tax rate.
The capital and tax-increment financing budgets are taken from reserves and will not impact this year's tax rates. The newly passed capital budget is $2,373,500, compared to $2,240,500 this year, a $133,000, or 5.6 percent, increase.
The new TIF budget is actually lower, at $166,000. The figure was 9.6 percent more this year at $182,000.
In total, all the budgets will add $1.17 to the tax rate, which now will be $16.97 per $1,000.
The Town Council put a wrap on the new municipal budget late on the night of June 16, settling on a figure that is $1,650 less than the original proposal. Through the spring budget process, the council made $55,500 in reductions and $53,850 in additions.
The biggest change reflected in the new municipal budget will be the addition of beefed-up ambulance service, in the form of a second 24-hour crew, at a cost of $50,000. There is now one 24-hour rescue crew at the fire department, and a second truck has 12-hour coverage, plus on-call coverage. The added funding will provide for a new nighttime shift.
"Occasionally at nighttime they would have trouble staffing a second ambulance, which meant longer response times," Joseph said.
Paul Conley, acting fire chief, said that the new crew should be operational by the middle of July.
The other big change in town will come thanks to an increase of $72,000 to the capital budget, for a new Department of Public Works dump truck and repair equipment. The capital budget does not impact this year's tax rate, Joseph said.
The Town Council decided it wants to do more tasks in town with its own workers, and hire out less. The town will stop contracting out for town maintenance tasks on July 1, and hire the equivalent of two full-time workers.
In other cost-saving measures to the municipal budget, the council removed $20,000 in funding for its grant match account, and $10,000 in contingency money.