As the tsumani of electronic messaging reaches epic proportions, more and more people are seeking refuge in print … and smart content marketers are giving it to them.
Welcome to Episode 226 of the Content Marketing Podcast!
Today we're re-visiting another old friend — print media — and looking at some signs that the tried-and-true printed word just might be making a comeback.
MarTech Conference is just a couple of weeks away — who wants to join me there?
This is the Content Marketing Podcast, episode number 226: Is Print Media Making a Comeback?
Hello, and welcome to the Content Marketing Podcast. This is the show where we help you grow your tribe and your bottom line through insanely good content. I am your host, Rachel Parker of Resonance Content Marketing, and today is May 11th, 2017.
Hello, hello, or as we say in Texas, "howdy," and thank you for joining us for today's episode of the Content Marketing Podcast. Just a reminder to my Houston peeps: Martech Houston is just a couple of weeks away I will have the honor of presenting on Podcasting and Video at this wonderful one day conference focused on the latest marketing strategies for small and medium-sized businesses.
I would love to see you there! Spaces are still available, but it's going to fill up fast; for more information, and to grab your spot, visit bit.ly/MARTECHHOUSTON, and of course if you have any problems with the link, just ping me on Twitter I will be happy to send you to the right place.
Okay reminder: This podcast is available on iTunes, SoundCloud, and Google Play Music, so if you like what you hear, please feel free to click on over and subscribe.
I also invite you to download our complimentary audio and e-book, "B2B Content Marketing: from the Blog to the Bottom Line". Download today to learn how to drive engagement at each stage of the B2B sales process. To snag your free copy, go to contentmarketinggift.com.
Last week, we shared some insights from the latest research on the state of email in 2017. If you happened to miss that episode, feel free to check it out on iTunes or via the RSS feed.
Today we're re-visiting another old friend — print media — so if you thought email was old school, we're going really old school today. We are looking at some signs that the tried-and-true printed word on paper might just be making a comeback. But first, it's time to check in with our News Feed for this week's rundown of news you can use.
Some news out of Twitter to kick of today's news feed: Recently Twitter announced the launch of 16 live-streaming content deals across sports, news and entertainment, which will, according to their blog post, bring hundreds of hours of new premium video content to Twitter.
Their partners include Bloomberg Media, Live Nation, the NBA (National Basketball Association), BuzzFeed News, MLB(major League Baseball) and many others.
According to Social Media Examiner, a Twitter spokesperson has shared that brands will indeed have the opportunity to "buy pre- and mid-roll ads against the new shows and channels through Twitter's Amplify program, and that the company plans to share ad revenue with the media companies producing the programs". So pretty exciting news out of Twitter.
Not to be outdone, Snapchat had a similar announcement this week. Snapchat announced that it will be expanding its slate of live and pre-recorded TV content.
The Wall Street Journal reports that Snapchat's parent company, Snap Inc., "has deals in place with NBC Universal, A&E, Discovery, ABC, the NFL and is in talks with CBS and Fox , they have also announced a deal with Scripps Network Interactive, which is responsible for the Food Network and HGTV." So lots and lots and lots of TV coming to a smartphone near you, courtesy of Twitter and Snapchat. Exciting times!
Okay our Content Hit of the week is a wonderful post that I came across on a HubSpot blog, it's written by Josh Ritchie and it's called "Creative Work Relies on Failure." I was really drawn to this piece it was a very introspective piece that will resonate with my fellow content creators.
I don't know of a single creative — myself included — who does not deal with fear on a daily basis. When we create content, we put a little piece of ourselves out there and man, that fear of failure lurks around every corner — and what strikes me is how broad my definition of failure is. It could be the blog post I thought was going to just have people beating down my door, only got a few hits, or got a few visits, or it could be a negative comment on a social media post, or someone disagreeing, or presenting a different perspective — the definition of failure is broad and deep and I know that is the case for many of my fellow creatives, and so many times we give into that fear and slip into risk-avoidance mode. We just play it safe, don't rock the boat, take the neutral path, etc., etc.
That's it for this week's update — if you stumble across something you think might be of interest to your fellow content marketers, please tweet it to me at @rachparker so that we can share it in next week's episode. Now it's time for this week's spotlight segment: Is Print Media Making a Comeback?
Last week we spent a little time talking about the state of email marketing in 2017. I was looking through my show notes after I recorded the episode and I came across the part where I talked about how many marketers view email as "old school." It's ironic because a tactic that's even older school (if there is such an adjective) — print media — appears to be making a comeback.
Now we know from our content marketing history, that the first instance or what we usually cite as one of the first instances of content marketing was John Deere's magazine, The Furrow, which was published first in 1896, and now this tried-and-true medium is seeing a bit of renaissance.
In my personal experience, I know a lot of printers. If you network in the marketing community, you're going to need a lot of printers, they are wonderful people, they are master networkers and they are everywhere, and they have fallen on hard times for several years. They have been very sad, because so much has transferred to the online world, but now some of them have big smiles on their faces, because some recent trends are actually breathing new life into the print industry.
Now I have to say, I'm not surprised. I'm not surprised. It makes sense if you think about, think about your average day as a consumer of content, think about how many electronic messages you are bombarded with on a daily basis: think about email, think about text messages, think about notifications on your phone, think about websites, social media, podcasts, video. It's just endless, and I tried to Google and find some estimates of how many electronic messages the average person sees on a daily basis, and I think researchers are afraid to go there, I really do, it's just, it's got to be in the hundreds of thousands, if not the millions, the number of electronic messages we see every day.
So we — and I mean not just us marketers, but everyone on the planet — we are in a state of overload when it comes to electronic media and, as any good trend watcher will tell you, when the pendulum reaches its peak going in one direction, what happens? It begins to swing the other way. One way that is happening is in with a growing interest in print media.
So I want to take a few minutes talking about, what advantages print media offers. Why should it interest us? Online is convenient, it's cheap, it's instantaneous, people are in tune with it, why should we even consider print? Or what do people seek, these people who are overloaded with electronic messages, what do they seek in print?
The first thing that people see in print is it offers a more sensory experience: when you interact with a beautiful magazine, actual paper magazine, it's not just an image on the screen, but you can pick it up, you can hold it in your hands. It engages your eyes, your sense of touch, even your sense of smell.
That sensory experience is something that we can't discount. The experience of picking up a beautiful, a lovely, well put together print piece is a sensory experience that electronic simply cannot match.
The second reason why people are attracted to print is that It's quiet — and I don't just mean that the book or the magazine in your hands is not going to talk to you, but think about the average webpage, or like you're reading a blog post or you're reading an article, think about how many things are on that page. You've got a big banner at the top, you've got a menu, you've got sidebars, you've got stuff at the bottom, stuff at the top, and then the content, just kind of tucked in there — and hey, my website is right along there with them, I'm not pointing any fingers here — but if you think about the average print page, you're reading this article and there might be a couple of ads on the page, depending on the publication. But compared to electronic it's, for your brain, it's a much quieter, calmer experience, and that is why in print we can publish much longer pieces, than we can in electronic, on average, because peoples' attention is not being constantly pulled in other directions, they are focused, they have got this printed piece in front of them, there aren't electronic notifications popping up, or text messages, and for the brain it's a much quieter, much calmer, much more pleasant experience.
The third reason why people are drawn to print — and this is an important point for marketers — it has a lasting physical presence. It is not just something on the screen that as soon as you click away disappears from your cognizance. And I was thinking about my own practice here. I prefer physical books to e-books and one of the reasons, it sounds goofy, but e-books I forget that I have them, I will open my Kindle app and say oh wow! I have got three or four books that I downloaded and completely forgot about. So I love that lasting physical presence of print.
If you go into my kitchen, on the island of my kitchen you will see two things, well you will see a lot of other mess in there too, but you will see two things on the island #1 is my church bulletin, which I pick up every week, and #2 is my copy of this week's Houston Business Journal, and I will never give up my print subscription to the Houston Business Journal because it has that physical presence. It lives in my kitchen and I read it while I'm waiting for my pasta to boil, or for my oatmeal to finish nuking and I don't forget that it's there. And when I interact with it, like I said, I'm not dealing with a million different electronic distractions, and for marketers that physical presence is key because it's a lot harder to ignore and it's harder to throw away. You ever think about that, something that is maybe a magazine that you subscribe to or something that you've gotten in the mail or your church bulletin — I love my church bulletin. I read it every week. It's physical, and it lives in the physical world, it's harder to ignore and then when you go to throw it away, you are like, did I really get everything that I wanted to out of this, do I need to give it another look? Compare that experience to deleting an email. How much easier is that? From my experience at least, I have talked to other people and they feel that much the same way.
Another key point about print media — and studies have borne this out I don't have any numbers to share with you — but people tend to trust it more. People trust print, and this is especially true for millennials, and I will share some numbers on millennials here in a few minutes, but the thing about millennials, they grew up in an electronic world. They grew up in a world where spam, phishing, identity theft, viruses, malware, etc. those risks are a part of their daily existence, and we're seeing that people tend to trust print more, because it doesn't have those perils that are inherent in a lot of electronic messages. So that is why people enjoy print. But I want to talk about the advantages of print for marketers.
Number one, there is far less competition in the print world than in the electronic world. Again, think about how many thousands of emails, thousands of electronic messages, think about how many millions of blog posts are published on a daily basis, and compare that to the print market. Now yes print costs money. If you're talking about the same amount of content, publishing it electronically is far cheaper than publishing it on print. You've got the graphic design, you've got the layout, you've got; you need higher quality photography, you've got the print, you've got the mailing, it's far more expensive, and not everybody in your space is willing or able to make the investment. So it's much more of a, what we call the blue water field, rather than the red water where the sharks are feeding constantly. It's a much quieter field as far as competition goes, because not everybody is willing to go there.
Another plus for marketers is that targeting has come a long way. Back maybe 20 years ago, you would put a print ad out there and you know you would kind of gauge okay the publication has so many subscribers, so maybe we can count on this many impressions, and we can ask people when they call, how did you hear about us — it was very, very fuzzy. But targeting has come a long way: we can get custom phone numbers, vanity URLs, custom landing pages , through all those methods, we can actually track response to print almost as thoroughly as we track response to digital.
So if you've been holding back from print, on grounds that we won't be able to track it, look into those work contemporary targeting methods, and I think you might be pleasantly surprised.
So what is the downside of print: It's the cost, it costs a lot more, as I said a few minutes ago and the content itself is probably going to cost you more, we're going to talk about that in the 'Tip of the Week', so if you are thinking about getting on board with print, you've got to make sure that, that budget is in place, but on the upside there are tremendous benefits to be had.
So when you think about millennials, who constantly have their face in front of the screen 24/7. If it's not the smartphone or the tablet, it's the laptop, or it's the iWatch, or what have you, but actually these folks are — not going to call them kids, I promised to stop calling you guys kids, be proud of me. But these people, these men and women have grown up in this online, always connected environment, print actually has a lot of appeal for them, there is that sensory experience, there is that quietness, there is that sense of trust. So when you think about print, keep in mind that it's not just for your old-fogie boomers and Gen X — and I can say old-fogie because I'm a Gen X myself, so I'm making fun of myself here. It's a real viable alternative for reaching millennials.
So next question, "How big is the comeback?" Hey, Parker, if we're going to devote a big chunk of our budget to starting a print publication, whether that is a physical newsletter or a magazine, how big of a field are we talking here? Well I will tell you, we're going to go to the master on this one.
Find out why Joe Pulizzi calls The Content Marketing Coach "a simple yet effective guide to an approach that most businesses get flat out wrong." Download your free chapter today.
And this reminded me of my conversation with Joe last year when he came out with his latest book. I asked him "Joe, is print making a comeback?" he said "Yes, but …" He said print media as a business is not as viable as it once was, so if Joe Average decides he's going to start a magazine that he's going to offer for subscription, and get advertising for it, he's going to be facing a huge uphill battle, but print in the context of brand publishing has a bright future, and if you want to listen to that interview, I will share that link in the blog post for this episode, but you can also look it up on my website.
Given an even more contemporary example: Airbnb recently, just in the last few weeks announced that it was partnering with Hearst Media to create a print magazine, called simply Airbnb Mag. So this is going to be a magazine that's going to appear in Airbnb's all over the world. It's going to be travel focused, and it's going to exist primarily as a print publication.
Also don't forget the Content Marketing Institute itself has a print publication, it's called Chief Content Officer it is a free publication, so you can go to http://contentmarketinginstitute.com/— it gives you a free subscription and it's been around for years. I can remember when I first got into content marketing, one of the first things I did was to subscribe to Chief Content Officer — beautiful magazine, they do a great job with it, and they've been doing it for a while. If it didn't work, "Papa Joe" wouldn't be doing it, right? So there's got to be something to that.
So that is my take on the question "Is print media making a comeback?" and the short answer I've got to say is "yes!" There are so many trends pointing towards that direction, now it is up to us marketers to say "Okay, how are we going to respond?" And that is the question I leave you to mull this week.
Now it's time for our Content Marketing Tip of the Week.
You're going to need more content: Unlike an online publication, print publications have restrictions in terms of their page counts. Those page counts have to be in multiples of four (4, 8, 12, etc.). So either four pages, which is a simple bi-fold or basic newsletter, or eight pages, or 12 pages, etc. etc. etc. because when the printer prints, these are the flat sheets that have two pages on one side and two pages on the other side, so it's got to be in multiples of four. So keep in mind you are going to need more content for a print piece than you would for an equivalent electronically.
Also consider the content needs to be good. I mean really, really, really You can get away with slips in quality in electronic that you could never get away with in print. We talked a bit about how people put more trust in print, and that's all the more reason to have premium-quality content. And if you've been following this podcast you know that quality is a big sticking point of mine. Quality doesn't just mean everything is spelled right and there are no egregious grammatical errors. We're talking journalistic quality content. Remember you're going to be taking that content and you're going to be laying it out you're going to be printing it, and you're going to be mailing it. This is a huge investment, so you have to make sure that, that content is up to speed, that it is journalistic quality content. When you think about the cost, think about the content cost. It's not going to be a case of just transferring what you've got going on electronically to what's going to happen in a print publication. Think about the quality and think about the quantity of content you're going to need, and make sure you budget those needs into your plan.
Yes, producing an impactful print publication does take an investment of time, energy, and yes, money. But if you do it right, you can capitalize on the public's renewed interest, renewed craving for print and take your audience loyalty to a whole new level.
OK, campers, that's it for me today — hope you've enjoyed this episode of The Content Marketing Podcast. If you like what you've heard today, please feel free to subscribe on iTunes or Stitcher or Google Play Music or via our RSS feed. And if you REALLY like what you've heard, please leave us a quick review on iTunes. I would so appreciate that.
Again, this is Rachel Parker with Resonance Content Marketing. Thank you again for listening and we will see you again next week. Take care!


Today I get to be part of the Rowan Tee pattern tour with my second version of this tee. You can see my initial, tester version here. Be sure to check out all the other blogs on the list above for some great tee inspiration!
Again, I made the 12-18 month size with no modifications. I used the shoulder stripe, sleeve cuffs, and kangaroo pocket option. Can I just tell you how much I love this kangaroo pocket?! Seriously it's just so cute. I can't wait to make another version with the kangaroo pocket and hood! Actually I have 3 or 4 tee variations rolling around in my head right now- just have to find the time to get to them. I mentioned it before, but I will say it again, the thing I love about this pattern is that Laura gives you so many modification and variation options with it. I believe she said there's 144 different possible combinations! Talk about bang for your buck there!
The triangle fabric I used for the tee is a now out-of-stock jersey knit blend from Girl Charlee. After the bimaa hoodie I made in this fabric got such rave reviews- blogged here-, I ordered several more yards of it in the various color ways. I really do love how it looks and what cute fabric it is. However, I have to say that this particular fabric does not hold up well to washing and drying- it gets pretty pilly and looks old already- which you can probably see in these pictures. It was my first experience with a cotton/poly blend, and I have decided from now on to stay away from any knits with poly in them.
This is not to say that my overall Girl Charlee experience has been unpleasant. I have ordered several cotton and cotton/spandex knits from them and been very happy with the result. I just wanted to be honest with you and say that I can't recommend anything with a poly blend to it.
The pocket, shoulder stripe, and cuffs are made from a 1×1 ribbing I picked up at Joann. I like this ribbing because it's fairly thin and not so bulky as some of the other ones that I have found.
PS- I received this pattern for free as a result of testing and blogging about it but all opinions are, as always, 100% my own.
This entry was posted in Kid sewing and tagged craftstorming, girl charlee, rowan tee, titchy threads by oliver's fancy. Bookmark the permalink.
oh my. he's just too cute!
Thanks! He is such a fun little boy!
I was so tempted to buy this fabric when it was available but the costs of getting it to the UK made it too pricey. What a shame that it doesn't hold up well. The T-shirt is just perfect, I love the co-ordinating stripes and pocket. Thanks so much for joining the tour!
Yeah I'm glad you resisted bc it would be hard to pay that $ and then not have it last! I do so love the stripes and pocket myself! Thanks for such a fun pattern.
He's looking so much more like a toddler these days! Adorable shirt. Kind of a bummer about the Girl Charlee knit not holding up – their prints are so great I'd love to order from them, but this isn't the first time I've heard of their fabric being thin and not washing well so I'm a bit gun shy.
I know, right? Wah!!! Still in denial that he's not my baby anymore. You have so many great local options for knit fabrics that I would stick with those. It's worth paying a little more for something that will last longer! The one way I would recommend it is if you wanted a fun print for a special occasion. Then it might be worth it because they are so stinking cute!
love your version and the fabrics, your son is so cute!
Thanks! He Is a sweetheart!


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Q: Composite setLayout alignment I am using the org.eclipse.swt.widgets.Composite class and setLayout method.
I have two Composite objects
Composite mainContainer = new Composite(parent, SWT.NULL);
Composite secondContainer = new Composite(mainContainer, SWT.NULL);

Then I am using the setLayout method. When adding Text, Labels, Buttons, etc. It appears the Composite objects are left, and right. That is, secondContainer is on the left and mainContainer is on the right. I would like top and bottom. That is, where secondContainer is on top of mainContainer. I have not been able to achieve this so far using the setLayout and GridLayout class. Any idea how to do this?
Thanks!

A: Try creating both mainContainer and secondContainer under the same Composite parent,
as parent's layout is set as either vertical RowLayout or vertical FillLayout.
Something like:
parent.setLayout(new RowLayout(SWT.VERTICAL));
Composite mainContainer = new Composite(parent, SWT.NULL);
Composite secondContainer = new Composite(parent, SWT.NULL);

redpajama_set_name: RedPajamaStackExchange


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Rolls-Royce Gas Engines Assist Slovakia's Strategy for Greener Power Supplies Rolls-Royce Gas Engines ...
28 MWe power plant to be supplied for state-owned utility Martinska teplarenska
Equipped with three Rolls-Royce Bergen B35:40V20AG2 natural gas engines with exceptionally low NOx, CO and UHC emissions
Rolls-Royce has signed a contract with EPC contractor TTS Martin, s.r.o. for the supply of a 28 MWe power plant for state-owned utility Martinska teplarenska, a.s. in Slovakia. The plant will be equipped with three Rolls-Royce Bergen B35:40V20AG2 natural gas engines and four hot-water boilers, replacing their entire existing coal operation. As well as electricity, the engines and boilers will supply over 28 MW of heat to most of the 60,000 population of the cities of Martin and Vrutky.
The upgrade of the district heating plant is part of Martinska teplarenska's strategy towards green, sustainable power supplies and the winding-down of their coal operations. They made a strategic decision to invest in gas-fuelled reciprocating engines and gas boilers as a more long-term solution than exhaust gas aftertreatment systems to reduce the emissions given off by coal-fired power plants. The B35:40 gas series meets the increasingly stringent emissions requirements, with exceptionally low emissions of NOx, CO and UHC combined.
"Martinska teplarenska heating plant is currently using mainly low-quality lignite for heat production – which is both low-output and non-ecological. Especially in the conditions prevalent in the Martin region – which is surrounded by mountains and unable to dispel pollution – it is crucial to look for the most effective, most ecological solutions for heat and power production. For TTS Martin, as a specialist in combined heat and power plants using internal combustion engines, Rolls-Royce Bergen gas engines represent exactly this type of modern, green solution, and therefore we are very pleased to be working with Rolls-Royce on this project," said Ondrej Korec, CEO of TTS Martin, a.s.
Renewable Energy: Technologies and Global Markets
The new Martinska teplarenska plant is planned to go into commercial operation at the beginning of 2020, and will be Rolls-Royce's second power plant using B35:40 Bergen gas engines in Slovakia. The first will under commissioning in May 2019, generating a total of 37 MWe of heat and power for district heating company Teplaren Kosice, a. s.
Since Rolls-Royce supplied its first medium-speed gas engine in 1991, Bergen engines have logged millions of operating hours across a broad span of applications and environments. Some 300 B35:40 gas engines are currently in operation in power plants across the world.
Rolls-Royce medium-speed engines are designed flexibly for different operating modes, and can be used to generate base-load, peak power or operate in combined cycles. By utilizing hot water from the engines, the plant will be used for district heating in the surrounding area. Heat from the engines can also be used to produce steam in the heat recovery steam generators in order to supply industrial customers if required.
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CA - Oct 16, 2019

redpajama_set_name: RedPajamaCommonCrawl


Street Fighter Philippines is a Pinoy Street Fighter game community forums for all the filipino gamers around the world, join the latest news, updates and discussions with other pinoy gamers.
Tekken Philippines is a Pinoy Tekken game community forums for all the filipino gamers around the world, join the latest news, updates and discussions with other pinoy gamers.
Pangya Private Server : Pangya Celebrity!


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Examen de Inglés de el País Vasco (PAU de 2015)
Zaio
Zaio is a municipality located in the province of Nador in northeastern Morocco. On January 1, 2005 Zaio had a total population of 32,000.
Jean-Rémy Badio
Jean-Rémy Badio (died 19 January 2007) was a freelance Haitian photographer and journalist for Le Matin in Martissant, Port-au-Prince, Haiti.
The Stone Roses are an English rock band, formed in Manchester in 1983. They were one of the pioneering groups of the Madchester movement that was active during the late 1980s and early 1990s. The band's most prominent lineup consists of vocalist Ian Brown, guitarist John Squire, bassist Mani, and drummer Reni.
Hōnen
was the religious reformer and founder of the first independent branch of Japanese Pure Land Buddhism called. He is also considered the Seventh Jōdo Shinshū Patriarch.
Ian George Brown (born 20 February 1963) is an English musician. He is the lead singer of the alternative rock band the Stone Roses from their formation in 1983 until they broke up in 1996. Following the split he began a solo career, releasing six studio albums, a greatest hits compilation, a remix album and 17 singles. He has performed solo shows in 45 countries. He returned to singing for the Stone Roses on 19 October 2011. On 20 October, he put out a statement to say that although he had reunited with the band, it did not spell the end of his solo endeavours. Brown is also known for having …
The University of Central Lancashire (abbreviated UCLan) is a public university based in Preston, Lancashire, England. It has its roots in The Institution For The Diffusion Of Useful Knowledge founded in 1828. Subsequently, known as Harris Art College, then Preston Polytechnic, then Lancashire Polytechnic, in 1992 it was granted university status by the Privy Council. The university is the 19th largest in the UK in terms of student numbers.
Berriz (in Basque and officially, in Spanish: Bérriz) is an elizate, town and municipality located in the province of Biscay, in the Basque Country, northern Spain. Berriz is part of the comarca of Durangaldea and has a population of 4.759 inhabitants as of 2007 and according to the Spanish National Statistics Institute.
The University of Cambridge (informally Cambridge University) is a collegiate public research university in Cambridge, England, often regarded as one of the most prestigious universities in the world. Founded in 1209 and given royal charter status by King Henry III in 1231, Cambridge is the second-oldest university in the English-speaking world and the world's third-oldest surviving university. The university grew out of an association of scholars who left the University of Oxford after a dispute with the townspeople. The two ancient universities share many common features and are often referr…
Dibujo Técnico II País Vasco Ordinaria de 2015
Dibujo Técnico II País Vasco Extraordinaria de 2015
Matemáticas II País Vasco Extraordinaria de 2015
#matrices#sistemas#geometria#continuidad#integrales
#matrices#sistemas#geometria#continuidad#representacion#integrales
UNIBERTSITATERA SARTZEKO PROBAK 2015eko EKAINA PRUEBAS DE ACCESO A LA UNIVERSIDAD JUNIO 2015 INGELESA INGLÉS Choose between option A and option B Specify the option you have chosen Please dont forget to write down your code on each of your answer sheets OPTION A Your computer knows you better than your friends do A computer can get to know somebodys character better than a persons parents or close friends research has shown All it needs is the right input data specifically someones Facebook li… 📙✏🎓


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Kenya Lionesses squad to Dubai 7s unveiled
By Vaughn Hillyard On Nov 25, 2022
NAIROBI, Kenya, Nov 25 – National women's sevens head coach Dennis Mwanja has unveiled the squad that will represent the country at the Dubai Sevens International Invitational from December 1-3 in Dubai, United Arab Emirates.
With the team grouped alongside Tunisia, South Africa and France Women Development, Mwanja said, "It is going to be an exciting pool as it is a precursor to the African qualifiers for the 2024 Olympics."
He also touched on the team's preparation and composition, saying, "our journey has been a steady one, we are consistently learning and building. We have a fairly younger squad for this tournament"
"Stella Wafula will miss out due to an injury sustained at last month's Rugby Africa tournament in Kampala. We are preserving her as we look at her recovery as part of our long term goal for a fit athlete, added the former Shujaa captain.
The Lionesses have a rematch with the French Development team who defeated them in the final of the 2019 event, a fixture that the tactician looks forward to, saying, "meeting France, which is a seasoned side, will be a very good measure for us because that is the level we aspire to reach."
Judith Okumu wants to captain the team to Dubai.
Lionesses squad to Dubai:
Judith Akumu (captain), Grace Okulu, Terry Ayesa, Sinaida Mokaya, Phoebe Akinyi, Sharon Auma, Naomi Amuguni, Leah Wambui, Jean Bisela, Diana Kemunto, Christabel Lindo, Ann Goretti
Autumn Nations Series LIVE: England v South Africa score & updates – Live
Between big brother role and Nigeria's reservations against free — Sunday Magazine — The Guardian Nigeria News – Nigeria and World News
Kenya's only ice hockey team dares to dream of skating glory