Maurers have grown small fruit and vegetables in the Wooster area for many years. We are professional growers who grow many crops including strawberries, raspberries, sweet corn, tomatoes, peppers, pumpkins, green beans, and melons.
Maurer Farms are professional growers of strawberries, raspberries, peaches, sweet corn, tomatoes, pumpkins and other vegetables for both the retail and wholesale market. Maurers operate a seasonal retail market at the farm which is located at 2901 Batdorf Road, Wooster. Maurers have pick your own strawberries and raspberries during their respective seasons in the summer.
Black raspberries will soon be ready to pick. We will have black raspberries in our market around June 29, 2015 with the pick your own fields also opening up for the first time on June 29, 2015. Please check this website or watch our ad in the "Here & There" column in the "Daily Record" for the exact opening date for black raspberries. We will have our sweet corn in our market and at Buehlers Food Markets in mid July. We will have our own peaches later on in the summer.
The farm operation was moved to the present location at 2901 Batdorf Road in Wooster Township in 1961. The farm operation has been expanded over the years. Presently David, Carol and son Roger Maurer operate the family farm.
Strawberries, raspberries, sweet corn and all kinds of vegetables are our specialties. We follow the latest cultural practices so that we can provide our customers with the best quality produce possible. We follow integrated pest management practices meaning that we scout our fields for pests; plant resistant varieties; and employ cultural practices that minimize the necessity of using pesticides. The farm has a written food safety policy which all employees follow.
Many individuals and families enjoy picking their own berries in the pleasant surroundings of our strawberry and raspberry fields. We furnish containers at no charge in which you may pick your berries. The strawberry containers hold about 6 pounds and the raspberry buckets hold 7 to 8 pounds.
The farm operates a seasonal retail market on the farm. The market opens in late May or early June when strawberries are ready and closes for the winter in mid October. The market features produce grown on the farm and some items which are not grown on the farm but are grown by other local farmers.


text:
Куренков — русская фамилия.

Известные носители

 Куренков, Сергей Владимирович (род. 1968) — российский автор-исполнитель, поэт и композитор.

redpajama_set_name: RedPajamaWikipedia


text:
Uniklinikum. .
Leitbild.
Klinikumsleitung.
Zahlen und Fakten.
Digitalisierung in der Universitätsmedizin.
Hier Spenden.
Förderer und Initiativen.
Pflege.
Weitere Einrichtungen.
Chancengleichheit.
Ethikkommission.
Mitarbeiter*innen Login.
Behandlung. .
Kliniken.
Institute.
Fächerübergreifende Einrichtungen.
Stationen.
Klinikaufenthalt.
Qualität.
Ihre Meinung.
Forschung. .
Forschungsschwerpunkte.
FreiDok plus.
Forschungsdekanat.
Forschungsfortbildung.
Forschung von A bis Z.
Zentralstelle für Technologietransfer.
Studium. .
Studieren in Freiburg.
Bibliothek der Universitätsmedizin Freiburg.
Karriere. .
Praktikum.
Freiwilliger Dienst.
Studium.
Einstieg in der Pflege.
Internationale Pflegende.
Die richtige Dosis - Unser Pflegepodcast.
Magnet4Europe.
Familie und Beruf.
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60 Sekunden Bewerbung.
Neubau Zentrum für Kinder und Jugendmedizin.
Presse. .
News abonnieren.
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Notfall.
EWOG-MDS/SAAEuropean Working Group of Myelodysplastic Syndrome (MDS) and Severe Aplastic Anemia (SAA) in children and adolescents
About EWOG
Reference diagnostic
HIER SPENDEN
Home › EWOG-MDS/SAA
The European Working Group of MDS and SAA in children (EWOG-MDS/SAA) is an international cooperative study group, which is dedicated to improving care and outcome of children and adolescents with myelodysplastic syndromes (MDS), predisposition syndromes to myeloid malignancies, juvenile myelomonocytic leukemia (JMML) and other rare myeloproliferative syndromes, and severe aplastic anemia and rare inherited bone marrow failure syndromes.
The 10th International Symposium on MDS and SAA in Childhood, 2023, Lisbon, Portugal
EWOG Symposium 2023
The 10th International Symposium on MDS and SAA in Childhood will take place in Lisbon, Portugal, from 28-30 September, 2023.
Our host of this meeting is Paula Kjollerstrom and her team. Here you can find their invitation letter for download. Or just click on the image to enlarge the pic of invitation letter to Symposium.
All Details of the meeting will be available on the website https://ewoglisbon2023.com.
We are proud to announce that our highly respected colleague Prof. Dr. Jan Starý received on 16 October 2022 the prestigious Neuron award for his lifetime achievement. Prof. Dr. Starý contributed to the establishment of the ALL IC-BFM 2002 trial in 15 countries on three continents. He is also one of the co-founders of EWOG-MDS.
The Neuron award is assigned to prominent Czech scientists who work in the Czech Republic and abroad for their long-term work or exceptional discovery that has contributed, in a fundamental manner, to the development of science, strengthened the name of the Czech Republic, and provided inspiration for other members of the scientific community.
Our congratulations to one of the best-known and utmost respected pediatric oncologists in Europe on this accomplishment!
We are so honored to have him on board!
The EWOG community
EWOG-Working Meeting 2022, Frankfurt
The 35th EWOG-MDS/SAA Working Meeting took place in Frankfurt, on the 16th and 17th May 2022. For more details regarding the talks and the protocol please enter the members area.
The paper of Sahoo S., Wlodarski M et al 'Clinical evolution, genetic landscape and trajectories of clonal hematopoiesis in SAMD9/SAMD9L syndromes', has been published in Nature Medicine on 07 October 2021. The publication is a milestone for our EWOG group, thanks to all who have contributed to it.
The DOI number for the paper is 10.1038/s41591-021-01511-6. Once your paper has been published online, it will be available at the following URL: https://www.nature.com/articles/s41591-021-01511-6
The 9th International Symposium on MDS and SAA in Childhood, 2021, Athens
Dear Colleagues and Friends,
we wish to thank you for your participation in the 9th Symposium of EWOG-MDS/EWOG-SAA, which was held as a Hybrid Symposium on September 30 to October 2, 2021 in Athens. We were delighted to host over 190 participants from around the world in a very stimulating and enriching program.
In particular, we are grateful to the European Joint Programme Rare Diseases and to GATA2-HuMo Consortium to contribute with the GATA2 Workshop to the success of the Symposium. In addition, all abstracts submitted will be published in a special edition of Cellular and Molecular Pediatrics and already accessible https://molcellped.springeropen.com/articles/supplements/volume-8-supplement-1.
JMML Meeting January 2020, Freiburg
The internal JMML Meeting took place in January 2020 (21.-22.1.2020) in Freiburg, Germany. Detailed information (talks, protocol, some pics) can be found in the members area. Topis were among others Implications of the JMML NGS panel for genetic classification, NGS and JMML subclones, DNA Methylation, RNA Studies, and the outcome after 1st and 2nd HSCT.
Home EWOG-MDS
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redpajama_set_name: RedPajamaCommonCrawl


170 covers sampling, testing, disinfection, reporting requirements for municipal drinking water systems enforced by moecc inspectors: mohltc oversees small drinking water systems (sdws) under ont. 319/08: designated facilities, provide drinking water to people more at risk to illness, must follow special requirements such as schools, health care facilities, restaurants, parks, campgrounds, se(cid:374)ior(cid:859)s fa(cid:272)ilities, (cid:374)urseries, u(cid:374)i(cid:448)ersities/(cid:272)olleges, e(cid:373)erge(cid:374)(cid:272)y shelters, sdws: ont. 10% of samples in a given period should be investigated: enteric viruses and protozoa, commonly associated with human waterborne illness, can survive for extended periods in water, high infectious, should be controlled using multi-barrier approach. 319/08 indicate (cid:1095)1 ntu at treatment plant: ao in ontario >5 ntu at point of consumption (invisible to naked eye, sources of chemicals in drinking water, naturally occurring, agricultural activities, human settlements, industrial activities, water treatment/distribution. Increased sodium intake (80mg/l of water: can be clogged by nuisance bacteria, must be disinfected.


Nationwide, 65 percent of inmates meet the medical criteria for substance use disorder, but just 11 percent receive treatment while incarcerated. Warren J. Ferguson, MD, writes in CommonWealth magazine about the need to improve treatment of substance use disorder in justice-involved individuals.
A UMass Medical School correctional health collaborative will address substance use disorder by assessing current screening and treatment practices for opioid addiction, making recommendations for improvements, and implementing proven practices to create a model. The collaborative partners include the state departments of corrections in Connecticut and Rhode Island and Massachusetts sheriffs who oversee houses of correction in Middlesex and Barnstable counties.
The initiative is funded by National Institute on Drug Abuse the Agency for Health Care Research and Quality.


On behalf of the staff of Chemung Hills Golf and Banquet Center, we would like to congratulate you on the exciting time that you are about to embark on. We thank you for your time and consideration in the search for the perfect Wedding Venue and very much look forward to helping you design the event you've always dreamed of.
When selecting Chemung Hills Golf and Banquet Center for your Wedding Venue, you are selecting a one of a kind experience that you can only find at our off the map gem. Turning Ninety this year, Chemung Hills takes you back to the true comfort of your own Country Club. Our customer service is amongst the best and we aim to create the one of a kind experience you desire.
Upon arriving to Chemung Hills, your guests will enter into your very own foyer, decorated to your taste. Along with a dramatic entry, the foyer also boasts private bathrooms for your guests as well a coat closet, reserved for your parties' use. Opening either of the two double glass doors, the first thing you will notice that our unique Event Center is lined with beautiful picture windows allowing you take in 140 acres of our picturesque golf course.
The onsite Event Coordinator will allow you to enjoy your day as though you were at the "Old Country Club", without a care in the world. Our options are limitless and in choosing your menu, you feel that way. Our premium complimentary tastings allow you to truly customize the menu you've always dreamed of with our onsite Executive Chef. Every detail is thoroughly planned and executed to your desire, a true one of a kind day.
Thank you for your thoughtful consideration and we look forward to working with you in the future. Enjoy this exciting time!


As you can imagine, I receive many emails. I would like to answer to each one, but it is physically hard to do it. However, I have a highly INSPIRING team that will receive your message and answer you in 48h.


Vanderhorst Consulting began in 2002 when our founder realized the need for focused, quality business services across businesses of all sizes. Beginning with service companies and even nonprofits, Vanderhorst Consulting grew into a trusted partner for helping businesses achieve goals through a defined plan and execution. We've led teams through the process and measured the progress with vigilant reporting.
As more organizations turned to us looking for clear direction on growing their companies in an ever-changing business environment, ClearPath Agility was born. Today, we help these service businesses who have the vision, drive and desire to grow, but need help to make it a reality.
We are proud of our 15+ years of helping businesses create actionable strategies for business success.
Jane Vanderhorst is a savvy, decisive business leader with decades of experience developing growth plans and strategies. From the very beginning of her career, she was recognized as someone who saw the big picture, but also could dig in to create an action plan and achieve it.
Her passion is helping companies excel by truly understanding their vision and the gaps needed to be addressed to make it reality. She understands what makes a successful business and will develop a direct and effective path to move forward.
Balancing creativity with business acumen, Jane brings a unique mentoring skill set that will benefit your company now and in the future.
We look forward to connecting with you. You can contact us, or follow us on LinkedIn or Facebook.


text:
Closed-loop control manages your cooling infrastructure.
The Vigilent Dynamic Cooling Management® System is designed from the ground up to meet the most demanding requirements of mission critical facilities. It deploys quickly and with minimal to no interruption to ongoing operations or tenants. And its components are fine-tuned to work together to deliver optimum cooling efficiency while dramatically saving on energy costs.
Here's a look at the key components of the system and their roles in creating a comprehensive approach to cooling optimization.
Wireless sensors are typically deployed every third rack to measure the inlet air temperature every minute. The sensors have two thermistors, one to capture temperature at rack bottom, the other at rack top.
Wireless sensors are also used to monitor return and supply air temperature, and the power consumed, by each cooling unit. Sensors are also available to measure other environmental conditions, namely pressure and humidity.
The sensors are based on advanced mesh networking technology, which allows each node to be both a source and repeater for other nodes, allowing the network to automatically self-configure and be resilient to intermittent outages or changes in site layout.
Data from the wireless sensors is distributed over the mesh network, and aggregated by one or more network managers. A network manager can typically accommodate 100 sensors, subject to the layout of the facility. Each network manager is then connected via Ethernet to the same network as the AI Engine, to which it delivers data and from which it receives commands.
The AI Engine is the brain of the Vigilent system. This appliance runs the algorithms that analyze the real-time data against current and historic trends to optimize the system to achieve the best temperature results with the least amount of energy. It then sends those control decisions back out to the network manager, which delivers them to the Wireless Control Modules.
Control Module
As directed by the AI Engine, the control module can turn cooling units on or off, or adjust fan speeds, to ensure the perfect facility temperature using the smallest amount of energy. As those changes are implemented, the temperature sensors gather new temperature data, and the cycle continues again.


On the 6th of January there was a celebration at our church: we were celebrating the greatest Birth in the history of humanity – the birth of our savior Jesus Christ.
In the festive atmosphere songs glorifying Jesus' birth were sung; the pretty light effects, dances and beautiful performances of our creative team filled the day with great joy.
During the celebratory service pastor Bagrat Bekchyan also shared a word referring to the significance and influence of Christmas in our lives.
"The birth of Christ was the best gift to humanity. Christ came for us to have life and even more.
The birth of Christ was not an accident. There was a plan, there was a purpose. With the birth of Jesus the chains in our life are broken, curses are turned into blessings, and illnesses are cured. He came to demolish the works of Satan.
God appeared in a body, the savior came to save, and blessed is His holy birth," pastor Bagrat mentioned.
Below we present to you the video of the Christmas celebration.


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These 11 Hilarious Reviews of Idaho Jails Will Make You Thank God For The Internet
Marco Published: October 20, 2021
Photo by Pablo Padilla on Unsplash
As I was going through Google reviews, researching a completely different topic, I came across a one-star review that we couldn't help but laugh at. I knew that you could post reviews on Google for pretty much anything, but I didn't even think that someone would leave a review for a jail! As it turns out, there are many reviews of the state's correctional facilities, and they're just plain hilarious!
Most people probably won't remember their time being incarcerated as a fond memory to cherish. Still, at least some people have a sense of humor about their time there. Whether just visiting for the night, a few months, a few years, or the rest of their lives, you can imagine that the people behind the walls of these places have plenty to say about them. So do the family members and friends who visit their loved ones.
The following are quotes from actual Google reviews of Idaho corrections facilities like the Idaho Maximum Security Institution in Kuna, the Idaho State Correctional Institution in Kuna, Boise, and the Canyon County Detention Center in Caldwell. Some of these will have you thanking God for the internet.
Actual Google reviews for Idaho Jails and Prisons. No, really!
Boise's Most Wanted
Yes, even here in the Treasure Valley where crime isn't so rampant, there is a most wanted list. According to the Southwest Idaho Crime Stoppers, these are the most wanted of them all. So many of these mugshots are from Ada and Canyon Counties. Do you recognize anyone?
The Safest Towns in Idaho in 2021
SafeWise is back with their 2021 Safest Cities reports. How did the Treasure Valley stack up when it came to the rankings that accounted for population, income, violent crime and property crime rates? Here's a look at the Top 10 safest cities and where our area ranked in the entire study.
Filed Under: Google, Idaho Department of Corrections, ISCI, jail, newsletter, Police, Prison, Reviews
Idaho Inmate's Creepy TIK TOK Video Creates Backlash
July 4th Stats That Will Make You Thank a Boise First Responder
What Does the City of Boise Actually Smell Like?
These Reviews of Boise Strip Clubs Will Make You Facepalm
5 Best Ways to Prevent Car Break-ins in the Boise Area
1-Star Reviews of Boise Gyms That Will Make You Facepalm
The Latest Details On The Officer-Involved Shooting In Star


Finding a pet friendly vacation rental can be difficult, at VisitBlueMountain we are here to help. Every year we all like to take a break and take a vacation/holiday in different surroundings. More often than not we have a good idea of where we want to go, and how to get there, but it's the holiday accommodation that poses the real problem!
Where should we stay? What facilities will I find? What facilities do I want? Will I be allowed to do this that and the other? Hotels often seem like the logical way to take a holiday, but guess what! They are so prescriptive! And of course, they can be extremely expensive. That's where VisitBlueMountain stands apart!
Our holiday Rentals websites offer thousands of vacation rentals accommodations for you to choose from while at Blue Mountain. The beauty of using our services is that you can book your entire vacation from the comfort of your armchair and tailor it to your specific needs. You can select your chalet or cottage cave house. Select the number of bedrooms or kitchen facilities; find accommodation that allows for disabilities, decide whether you want a private pool or not. Most important, find it in the exact part of Blue Mountain that you want it, and even decide if it's in the right location for activities and the golf course! Making your own choices makes for a much better holiday experience, and of course, you can save a fortune!
Our rentals accommodation rates tend to be much lower than paying for hotels, as when it comes to somewhere to lay your head, you pay one lump sum cost for accommodation, and not per room. So if you're taking a large or small party, you know exactly how much you'll be paying from the moment you book! If you are a group of people from different households, for example, a group of friends then renting holiday villas becomes significantly cheaper as you can divide the costs between yourselves and so as an individual you can stay in a luxury villa in your chosen destination for a very low price.
Our pet friendly rental properties are likely to be less expensive, more specific to you and most importantly more likely to get you the holiday experience you and your hard-working family deserve.
Renting holiday our holiday chalets also has the benefit of allowing you to live in a real home away from home. You will have everything included; separate bedrooms, fully equipped kitchen, living room, DVD, television sets, sometimes internet, garden and usually a pool. With the kitchen you can choose to cook yourself, eat out, or a bit of both, again saving you money but also leaves you with the options to do whatever you feel like doing. Maybe you have had an action-packed day, and it feels like so much effort to get ready and go out, so do as you do at home, open the fridge, have some home-cooked food and spend the rest of the evening relaxing in your cottage. Another night you may not want to cook yourself, so you have the freedom of going out and choosing a nice restaurant to eat at.
Our Cottage and chalet rentals also provide you with plenty of privacy, so you can feel comfortable as you do in your own home. No fighting for sun beds, no need to be considerate of other guests, and no feeling like you are living too close to people you do not know.
With our rentals, you will also see how nice it is not to have to follow the time schedules and rules of hotels. No maid knocking on the door when you are having a lie in after a heavy night, or if you are just choosing to have a relaxing day at camp, you won´t have to vacate for the cleaning duties.
Another way in which renting our holiday cottages allows you to live more comfortably is the amount of space you will have. Usually, in a hotel you will have a family unit living side by side in a small space, sharing floor space and wardrobe space. In a chalet, you have separate rooms, with your wardrobe and storage space so you won´t have to live in a cluttered room or live out of your suitcase. Also with the individual rooms and areas, for example, living room, balcony, bedroom, garden, pool, you won´t be living on top of each other and can relax when you just want that bit of time to yourself.


Exploring new trails is fun, and at Wild Things one of our big goals is to encourage our members to EXPLORE.
Each time you tick off a new run from our trail directory you will automatically be awarded 50 Explorer Points + bonus Explorer Points equal to the Grunt Factor for the run you have completed e.g. when you tick off a run with a Grunt Factor of 18 points you will be awarded 50 + 18 = 68 Explorer Points.
The leaderboard operates on an honesty system. Please honour this and only claim runs that you have actually done in their entirety, as described in the trail guide.
If you have run the route in a previous year- you will be credited Explorer Points on the All-Time Leaderboard but not the 2019 one.
It doesn't matter how many times you've run a route, it will only ever get counted ONCE on the All-Time Leaderboard. To increase your points tally go run a new route!


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Developmental evaluation of a combinatorial qPCR multiplex for forensic body fluid identification
Graduate Research Fellowship, Fiscal Year 2020
Description of original award (Fiscal Year 2020, $49,994)
Forensic body fluid identification (BFID) is an essential step in the biological evidence workflow that can provide critical context clues for crime reconstruction, particularly in sexual assault cases. The ability to link a DNA profile to a cell type or body fluid is important when considering the nature of forensic evidence, where mixtures of body fluids from multiple individuals are commonly observed. Current serological techniques involve enzymatic or immunology-based assays that lack sensitivity/specificity and are subjective to forensic analysts; therefore, molecular methods, such as microRNA (miRNA) analysis or microbial classification, have been extensively researched in the forensic community. Recognition of advantages and disadvantages of each method have led to the proposition that combining molecular markers would increase discrimination efficiency of multiple body fluids from a single assay. While microbial taxonomic classification for BFID is successful in body fluids with high abundances of bacteria, such as vaginal secretions and saliva, miRNA analysis shows promise in body fluids with less bacterial content, such as venous blood, menstrual secretions, and urine. Since miRNAs co-extract with DNA, a separate RNA extraction is not necessary, eliminating a major hurdle to casework implementation. This study aims to synergize on the benefits of both miRNAs and microbial DNA to characterize X body fluids from a single DNA extract. The project will be conducted over 12 months to develop qPCR assay that distinguishes between six forensically relevant body fluids using a combination of miRNAs and microbial DNA targets previously demonstrated as body fluid specific. Microbial species will be used to identify vaginal secretions, feces, and saliva due to their high bacterial content, while semen, blood, and menstrual secretions will be discriminated through miRNA analysis. If possible, autosomal and Y markers will be incorporated to demonstrate human and male DNA in the samples, respectively. The designed assays will be optimized in a qPCR multiplex, allowing for simultaneous identification of all six body fluids at the quantification step of the current DNA workflow. Forensic utility will be addressed through developmental validation studies that demonstrate body fluid specificity in a large population, assay sensitivity and the ability to discriminate body fluids in samples of mixed origin. In addition to the annual and final technical reports, expected scholarly products include a doctoral dissertation, at least one publication in a peer-reviewed journal, and two presentations at scientific meetings.
Note: This project contains a research and/or development component, as defined in applicable law, and complies with Part 200 Uniform Requirements - 2 CFR 200.210(a)(14). CA/NCF
Grant-Funded Publications
Development and Evaluation of a Combinatorial RT-qPCR Multiplex for Forensic Body Fluid Identification
Design and optimization of a 16S microbial qPCR multiplex for the presumptive identification of feces, saliva, vaginal and menstrual secretions
Formative Evaluation and Evaluability Assessment of a Family Justice Center
Touch DNA in Activity-Level Propositions: A Bullpen of Events to Inform Alternate Prosecution and Defense Scenarios
Examining Models of Law Enforcement Crime Information Centers for Sustained Organizational Change


text:
Appendix W: Memos on Downes vs Bidwell
TO:       Edward A. Ellison, Jr., J.D.
John William Kurowski
FROM:     Mitch Modeleski, Founder
Account for Better Citizenship
DATE:     March 24, 1992
SUBJECT:  "Direct Taxation and the 1990 Census"
your essay in Reasonable Action newsletter,
Save-A-Patriot Fellowship, July/August 1991
I was very gratified to see such a thorough and authoritative treatment of "direct taxation" in the July/August 1991 issue of the Reasonable Action newsletter. My research continues to convince me of the extreme constitutional importance of the apportionment rule for direct taxes levied by Congress within the 50 States of the Union. I am writing this memo to share with you some of my thoughts on the subject, and to offer my challenge to a few points which are not necessarily beyond dispute. Please understand that I am in general agreement with most, but not all of your essay. Permit me to play "devil's advocate" as I focus on some issues which deserve greater elaboration and substantiation.
The so-called 16th Amendment remains highly relevant to this subject, for a number of important reasons. First of all, since 1913, several federal courts have attempted to isolate the precise effects of a ratified 16th Amendment. Unfortunately for us, when all of these cases are assembled side-by-side, the rulings are not consistent. We are forced to admit the existence of separate groups of court decisions that flatly contradict each other. One group puts income taxes into the class of indirect, excise taxes. Another group puts income taxes into the class of direct taxes. One group argues that a ratified 16th Amendment did not change or repeal any other clause of the Constitution. Another group argues that a ratified 16th Amendment relieved income taxes from the apportionment rule. Even experts disagree. To illustrate the range of disagreement on such fundamental constitutional issues, consider the conclusion of legal scholar Vern Holland:
...  [T]he   Sixteenth   Amendment   did   not   amend   the
Constitution.   The United States Supreme Court by unanimous
decisions determined  that the  amendment did  not grant any
new powers  of taxation;    that  a  direct  tax  cannot  be
relieved from  the constitutional  mandate of apportionment;
and the  only effect  of the  amendment was  to overturn the
theory advanced in the Pollock case which held that a tax on
income, was  in legal  effect, a  tax on  the sources of the
income.
[The Law That Always, page 220]
Now consider the opposing view of another competent scholar. After much research and much litigation, author and attorney Jeffrey A. Dickstein offers the following concise clarification:
A tax  imposed on all of a person's annual gross receipts is
a direct  tax on personal property that must be apportioned.
A tax  imposed on  the "income"  derived  from  those  gross
receipts is  also a  direct tax on property, but as a result
of the  Sixteenth Amendment, Congress no longer has to enact
legislation calling  for the  apportionment of a tax on that
[Judicial Income and Your Income Tax, pages 60-61]
The following Appellate ruling is unique among all the relevant federal cases for its clarity and conciseness on this question:
The  constitutional  limitation  upon  direct  taxation  was
modified by  the Sixteenth  Amendment insofar as taxation of
income was  concerned, but  the amendment  was restricted to
income,  leaving   in  effect  the  limitation  upon  direct
taxation of principal.
[Richardson vs United States, 294 F.2d 593 (1961)]
[emphasis added]
Granted, this is not a decision by the Supreme Court, but the decision is useful because it is so clear and concise, and also because it is very representative of that group of rulings which found that a ratified 16th Amendment relieved income taxes from the apportionment rule. By inference, if income taxes were controlled by the apportionment rule prior to the 16th Amendment, then they must be direct taxes (according to one group of rulings).
Recall now that 17,000 State-certified documents have been assembled to prove that the 16th Amendment was never ratified. Congress has already been served with several official complaints documenting the evidence against the 16th Amendment, pursuant to the First Amendment guarantee for redress of grievances. Congress has now fallen silent. I am the author of one of these complaints (see The Federal Zone, Appendix J). Relying on one group of rulings, the Pollock, Peck, Eisner and Shaffer decisions leave absolutely no doubt about the consequences of the failed ratification: the necessity still exists for an apportionment among the 50 States of all direct taxes, and income taxes are direct taxes.
Federal courts did not hesitate to identify the effects of a ratified 16th Amendment. Now that the evidence against its ratification is so overwhelming and incontrovertible, the federal courts are unwilling to identify the effects of the failed ratification. These courts have opted to call it a "political" question, even though it wasn't a "political" question in the years immediately after Philander C. Knox declared it ratified. I personally find it hard to believe that the federal courts are incapable of exercising the logic required to isolate the legal effects of the failed ratification. Quite simply, if a ratified 16th Amendment had effect X, then a failed ratification proves that X did not happen. What is X? Their "political" unwillingness to exercise basic logic means that the federal courts have abdicated their main responsibility -- to uphold the constitution -- and that we must now do it for them instead. That is just one of the many reasons why I wrote and published The Federal Zone in the first place. I believe I have succeeded in accurately situating the issue of the 16th Amendment inside a much broader context. What is that much broader context?
Let me begin my answer to that question by first quoting from your essay, in the section entitled "Documenting the Truth":
The Constitution  still grants  to the Congress the power of
laying an  "apportioned" direct  tax but notwithstanding the
advent of  the 16th  Amendment all  "direct" taxes  must  be
apportioned.  There is no exception to this rule.
In a strictly normative sense, I would certainly agree that this is the way it should be. But, in a practical and empirical sense, is this really the way it is? I say no. In exercising its exclusive authority over the federal zone, Congress is not subject to the same constitutional limitations that exist inside the 50 States. For this reason, the areas that are inside and outside the federal zone are heterogeneous with respect to each other. This difference results in a principle of territorial heterogeneity: the areas within (or inside) the federal zone are subject to one set of rules; the areas without (or outside) the federal zone are subject to a different set of rules. The Constitution rules outside the zone and inside the 50 States. The Congress rules inside the zone and outside the 50 States. The 50 States are, therefore, in one general class, because all constitutional restraints upon Congress are in force throughout the 50 States, without prejudice to any one State. The areas within the federal zone are in a different general class, because these same constitutional restraints simply do not limit Congress inside that zone (see The Federal Zone, chapters 12 and 13).
I would never ask you to accept this principle of territorial heterogeneity simply on faith. There is solid case law to substantiate it. You may recall, it is the Hooven case which officially defined the three separate and distinct meanings of the term "United States". This same definition can also be found in Black's Law Dictionary, Sixth Edition. The Supreme Court ruled that this case would be the last time it would address official definitions of the term "United States". Therefore, this ruling must be judicially noticed by the entire American legal (and paralegal) community. In my opinion, the most significant holding in Hooven has to do with territorial heterogeneity, as follows:
... [T]he  United States** may acquire territory by conquest
or by  treaty, and may govern it through the exercise of the
power of  Congress conferred  by Section  3 of Article IV of
the Constitution ....
In exercising  this power,  Congress is  not subject  to the
same constitutional  limitations, as  when it is legislating
for the  United States***. ... And in general the guaranties
[sic] of the Constitution, save as they are limitations upon
the exercise of executive and legislative power when exerted
for or  over our insular possessions, extend to them only as
Congress, in  the exercise  of its  legislative  power  over
territory belonging  to the  United States**, has made those
guarantees applicable.
[Hooven & Allison Co. vs Evatt, 324 U.S. 652 (1945)]
I have taken the liberty of adding asterisks ("**","***") to the above, in order to identify which meaning of "United States" is being used in each occurrence of the term. Computer users prefer the term "stars" over "asterisks" because it has fewer syllables.
Return now to your statement that "there is no exception to this rule" that all direct taxes must be apportioned. Using the Hooven case and others as our guide, it is more accurate to say that all direct taxes must be apportioned whenever they are levied inside the 50 States of the Union. On the other hand, direct taxes need NOT be apportioned whenever they are levied outside the 50 States of the Union, and inside the areas of land over which Congress has exclusive legislative jurisdiction. The authorities for this exclusive legislative jurisdiction are 1:8:17 and 4:3:2 in the U.S. Constitution. You may disagree with this interpretation of the term "exclusive", and that is your right, but in doing so you are disagreeing with the Supreme Court. Evidently, this was not the first, nor the last time the high Court has differed with the Framers of the Constitution.
As it turns out, the pivotal case law on this question predates Hooven by 44 years, and predates the so-called 16th Amendment by 12 years. In Downes vs Bidwell, 182 U.S. 244 (1901), the issue was a discriminatory tariff which Congress had levied on goods imported from Puerto Rico (or "Porto Rico" as it was spelled then). Congress had recently obtained exclusive legislative jurisdiction over this territory by virtue of the treaty of peace with Spain. The import duty was obviously not uniform, as required by 1:8:1 in the U.S. Constitution, since it was levied specifically against goods originating in Puerto Rico. In a 5-to-4 decision, the Supreme Court upheld the import duty, even though it was not uniform, on the principle that the uniformity rule applied only to the 48 States and not to the areas of land, i.e., enclaves, territories and possessions, over which Congress has exclusive legislative authority.
The controversy that surrounded Downes vs Bidwell was intense, as evidenced by the flurry of articles that were published in the Harvard Law Review on the subject of "The Insular Cases" as they were called. Perhaps the most lucid criticism of the Downes majority can be found in Justice Harlan's dissent:
The idea prevails with some  --  indeed, it found expression
in arguments  at the  bar   --  that we have in this country
substantially or practically two national governments;  one,
to be  maintained  under  the  Constitution,  with  all  its
restrictions;   the  other  to  be  maintained  by  Congress
outside and  independently of that instrument, by exercising
such powers  as other nations of the earth are accustomed to
[Downes vs Bidwell, 182 U.S. 244 (1901)]
To appreciate how alarmed Justice Harlan had become as a result of this new "theory", consider the following from his dissent:
I take  leave to  say that  if the principles thus announced
should ever  receive the  sanction of  a  majority  of  this
court, a  radical and  mischievous change  in our  system of
government will be the result.  We will, in that event, pass
from the era of constitutional liberty guarded and protected
by  a  written  constitution  into  an  era  of  legislative
absolutism. ...
It will be an evil day for American liberty if the theory of
a government  outside of  the supreme  law of the land finds
lodgment in  our constitutional  jurisprudence.   No  higher
duty rests  upon this court than to exert its full authority
to  prevent   all  violation   of  the   principles  of  the
This theory has been documented by patriot John Knox as follows:
This  theory   of  a   government  operating   outside   the
Constitution over  its own  territory with  citizens of  the
United States  belonging thereto under Article 4, Section 3,
Clause 2  of the  Constitution was further confirmed in 1922
by the  Supreme Court  in Balzac vs Porto Rico, 258 U.S. 300
(EXHIBIT #4) where that Court affirmed that the Constitution
does not  apply outside  the limits  of the 50 States of the
Union at  page 305 quoting Downes, supra and De Lima, supra.
That under  Article IV,  section 3  the "United  States" was
given  exclusive   power  over  the  territories  and  their
citizens of the "United States" residing therein.
This quote is from an unpublished brief entitled "Memorandum in Support of Request for the District Court to Consider the T.R.O. and Injunction by the Magistrate" by John Knox, Knox vs U.S., United States District Court for the Western District of Texas, San Antonio, Texas, Case No. SA-89-CA-1308.
People will not fully appreciate a central thesis of The Federal Zone if they believe that I agree with the minimal majority by which Downes was decided. I don't agree with the majority; I agree with Harlan. I have simply tried to describe, in lucid language, how Congress is now able to pass legislation which is not restrained by the U.S. Constitution as we know it. This type of legislation is also known as "municipal" law, because Congress is the municipal authority inside the federal zone. When I visited the District of Columbia during my senior year at UCLA as a summer intern in political science, I asked a Capitol guard where I could find city hall. We were standing on the Capitol lawn when he pointed to the Capitol Building and said, "That is City Hall!"
The Downes decision sent many shock waves through the American legal community, as evidenced by the deep concern that is expressed by author Littlefield in "The Insular Cases", 15 Harvard Law Review 169, 281. He points out how the dissenting minority were of a single mind, while the assenting majority exploited a multiplicity of conflicting and mutually incompatible themes. Just one vote turned the tide. Littlefield's words jump off the page like grease popping off a sizzling griddle.
Accordingly, I now believe that we must go back further than 1913 to isolate the major turn in the tide of American constitutional integrity and continuity. Medina in The Silver Bulletin traces the fork to the tragic American Civil War -- the counter revolution -- when Lincoln was murdered by a Rothschild agent, clearing the stage for resurrecting the federalists' heartthrob -- a central bank. For example, in the context of everything we now know about territorial heterogeneity, to the extent that it was a "municipal" statute for the federal zone, the Federal Reserve Act was constitutional under the rubric of the Downes doctrine.
The consequences of this doctrine have been profound and far-reaching, just as Harlan predicted. One of Lyndon Johnson's first official acts was to rescind JFK's executive order authorizing the circulation of $4.5 billion in interest-free "United States Notes" instead of interest-bearing "Federal Reserve Notes". It is a shame that Oliver Stone did not cover this motive in his movie JFK. All we need to do is connect the dots, and the picture will emerge, clear as day.
Specifically, Title 26 is a municipal statute and, as such, it is not subject to the apportionment rule. The territorial scope of Title 26 is the federal zone; the political scope of Title 26 is the set of "persons" who are either citizens and/or residents of that zone: "U.S.** citizens" and "U.S.** residents". The term "U.S.**" in this context refers to the second of the three Hooven definitions, namely, the territory over which the sovereignty of Congress extends, i.e., the federal zone. Incidentally, the flat tax provisions in Title 26 do conform to the uniformity rule because the tax rate is uniform across the 50 States (see A Ticket To Liberty, by Lori Jacques).
Since involuntary servitude is now forbidden everywhere in this land, it is possible under law to acquire citizenship in the federal zone at will via naturalization, even if one is a natural born Sovereign State Citizen by birth. It is also possible to abandon citizenship in the federal zone at will, via expatriation. In this context, it is revealing that the Internal Revenue Code has provisions for dealing with "U.S.** citizens" who expatriate to avoid the tax. Similarly, Americans are free to reside wherever they want, under the law. If you choose to reside in the federal zone, you are liable for the income tax, by definition (see 26 U.S.C. 7701(b)(1)(A) and 26 C.F.R. 1.1-1(b)). Finally, if you are a "nonresident alien" with respect to the "United States**" as those terms are defined in Title 26 and in Title 42, you are only liable for taxes on income which is effectively connected with a U.S.** trade or business, and on income which derives from U.S.** sources. All other income for nonresident aliens is excluded from the computation of "gross income" as defined (see 26 U.S.C. 872(a)).
I hope this discussion has provided you with some valuable feedback concerning the 16th Amendment, direct taxes, the apportionment rule, Title 26 and The Federal Zone. You have, no doubt, heard several references to the "secret jurisdiction" under which the IRS has been operating. I now believe that this jurisdiction is no longer totally a secret; it issues from 1:8:17 and 4:3:2 in the Constitution. Contrary to the statement quoted above from your essay, there are exceptions to the apportionment rule for direct taxes, and there are exceptions to the uniformity rule for indirect taxes. Inside the federal zone, Congress is free to do pretty much whatever it wants, per the Downes doctrine. Inside the federal zone, it is a legislative democracy, with majority rule. If you want to change the rules, then change the majority. Our best hope for changing those rules rests, therefore, in changing the membership in the House and Senate. As a Sovereign State Citizen, however, I am not subject to those rules, primarily and most importantly because the Constitution created the legislature and We Sovereigns created the Constitution. A Sovereign is never subject to his own creation, unless he volunteers himself into that status, for whatever reason (e.g., the security of socialism a/k/a Social Security).
For your edification, the following is a list of Harvard Law Review articles which discuss the insular cases in some detail:
Langdell, "The Status of Our New Territories"
12 Harvard Law Review, 365, 371
Thayer, "Our New Possessions"
12 Harvard Law Review, 464
Thayer, "The Insular Tariff Cases in the Supreme Court"
15 Harvard Law Review 164
Littlefield, "The Insular Cases"
TO:       Godfrey Lehman
FROM:     Mitch Modeleski
DATE:     March 2, 1992
SUBJECT:  Downes vs Bidwell
Thank you for the materials on 1:8:17. That was then. This is now:
1.   The issue as to whether there are different meanings to
the term  "United  States,"  and  whether  there  are  three
different  "United   States"  operating   within  the   same
geographical area, and one "United States" operating outside
the Constitution  over its  own territory,  in which  it has
citizens belonging  to said  "United States," was settled in
1900 by the Supreme Court in De Lima vs Bidwell, 182 U.S. 1,
and in  Downes vs  Bidwell, 182  U.S. 244.  In Downes supra,
Justice Harlan dissenting stated as follows:
The idea  prevails with  some   --   indeed,  it  found
expression in arguments at the bar  --  that we have in
this country substantially or  practically two national
governments;     one,  to   be  maintained   under  the
Constitution, with  all its restrictions;  the other to
be maintained  by Congress outside and independently of
that instrument,  by exercising  such powers  as  other
nations of the earth are accustomed to exercise.
He went on to say on page 823:
It will  be an  evil day  for American  liberty if  the
theory of  a government  outside of  the supreme law of
the  land   finds  lodgment   in   our   constitutional
jurisprudence.   No higher  duty rests  upon this court
than  to  exert  its  full  authority  to  prevent  all
violation of the principles of the Constitution.
[Downes vs Bidwell, 182 U.S. 244, emphasis added]
2.   This theory  of  a  government  operating  outside  the
People will not understand a central thesis of The Federal Zone if they believe that I agree with the minimal majority by which Downes was decided. I don't agree. I have simply tried to describe, in simple and lucid language, how Congress is now able to pass legislation which is not restrained by the Constitution as we know it.
The Downes decision sent many shock waves through the American legal community, as evidenced by the deep concern that is expressed by author Littlefield in "The Insular Cases", 15 Harvard Law Review 169, 281. He points out how the dissenting minority were of a single mind, while the assenting majority exploited a multiplicity of conflicting and mutually incompatible themes. Just one vote turned the tide.
Accordingly, I now believe that we must go back further than 1913 to isolate the major turn in the tide of constitutional integrity and continuity. Medina in The Silver Bulletin traces the fork to the Civil War -- the American counter revolution -- when Lincoln was murdered by a Rothschild agent, clearing the stage for resurrecting the federalists' heartthrob -- a central bank.
The consequences were profound. One of Lyndon Johnson's first official acts was to rescind JFK's executive order authorizing the circulation of $4.5 billion in interest-free "United States Notes" instead of interest-bearing "Federal Reserve Notes". All we need to do is connect the dots, and the picture will emerge, clear as day.
For your edification, see the following:


text:
My night out
Tonight was Only Child night out. IOW I bought myself one ticket to a concert to see Alanis Morrisette. I go by myself because no one else would be as into it as me 🙂 Well, perhaps that is not entirely correct as there as another woman there by herself who definitely was as into the songs as I was! The venue was perfect for Alanis. The San Diego Civic Center. Acoustics are perfect. Seats are soft and comfy and the aisles are very wide. I was 9 rows back just left of center (hah!). It was fabulous. She is such a good performer. I just don't know anyone who wraps herself around a song like she does. And she exudes such joy as she sings. Yes, even when she is singing the angrier/darker songs. Of course, there were the usual human interest stories (people watching). The rather loud older couple next to me for one. The man had one of those booming voices that he just could not seem to lower and on top of that he was a total chatty kathy even when the music was playing. Then there were the people who kept on getting up and moving around. I never do understand that. I can sit through a 9 inning baseball game withou getting up ONCE to pee and these folks could not make it through a 100 minute concert. Why? Because they were drinking! I never could understand that. Why would you want to get drunk? And risk not remembering the wonderful music? Oh wait, there wasn't that much to remember since you missed half the songs coming and going to get more booze and then to, you know, GO! Argh. Then there was a really young couple in front of me who couldn't stop making out. Oh boy. And the gal who would NOT stop holding up her damn camera to take a picture or video or whatever and finally the Elite guard had to tell her to get out. Stooopid. If the usher tells you two times to put that away, then do it dummy. Nope. She deserved to be bounced. Especially since she was sitting just 4 seats in from the aisle and it was so easy for everyone to see what she was doing!
Enough about them, let's talk about the music.
Sitting there I realized that I do have a response to Alto2's question from today. There is one song that always makes me think of Sweet Prince. Head Over Feet. A love song that was on Jagged Little Pill which everyone equates with her classic, woman scorned angry anthem, but there is much more to that entire album. It would probably still not be a proper song to dance to at a wedding as her choice was, but to me, it is the definitive song that makes me think of my man. Given that description you would think that is the video I would showcase, but instead there was an even bigger treat tonight. A song which she normally does not do in concert as it never was a radio hit, but it is one that is very important to me and one of my dear friends, Mom of 4K. This was my first time hearing Alanis do it live and it was every bit as beautiful:
Concert Fun, Music
Champs again!
3 thoughts on "My night out"
Good for you. I've never gone to a concert by myself, but I would if I had to.
It seems as if every time I have a perfect photo shot lined up someone in front of me is waving their arm side to side. Drives me nutters.
Alanis, that's good stuff.
songbird says:
I have never gone to a concert alone either. glad you enjoyed, despite the rudeness around you.
ybonesy says:
I saw Alannis Morrisette in concert, and she is an excellent performer. In front of me was a woman about my age (middle aged) and her daughter (teen) and three of her daughter's friends. The daughter was so embarrassed, you could tell by how she moved as far as she could away from her mom. The mom was drinking wine and belting out the songs and swaying her body and head and dancing. I got the sense that it was a horrifying night for the girl. I could kind of relate to the mom. Ya gotta let loose sometimes, although I suppose not when your teenage daughter is around. 8)


text:
"I wanted to make a record that would be weird forever." — Kid Koala
Part radio play, part comedy, all turntables… and next to no beats! Carpal Tunnel Syndrome includes the hits "Barhopper 1," "Barhopper 2," and "Drunk Trumpet," as well as the Thom Yorke-approved "Like Irregular Chickens." The album is packaged with a 36-page comic book and also includes a video game with sound design by Kid Koala.
Order through the Kid Koala online store: CD or VINYL
Carpal Tunnel Syndrome by Kid Koala


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Jean passed away peacefully on Saturday, April 6th 2019, surrounded by her loving family. Born April 14, 1944, Jean graduated from Onondaga Valley Academy in 1961. She was the loving wife of Jack. They began their lives together as teenagers and were inseparable for 55 years. She was the matriarch of the family, and found the most joy in being a grandmother to her three grandchildren.
Jean was a fixture at various Fabius-Pompey sporting events cheering for her grandkids, and in earlier years supporting her husband who competed as a race car driver. She enjoyed playing golf, bowling, and Tuesday morning breakfasts with her former colleagues. Jean retired in 2003 as a Transportation Analyst with the Syracuse City School District.
Jean was predeceased by her parents, John and Irene Slingerland, and many close aunts and uncles. She is survived by her loving husband Jack, her son, JP (Laura) and daughter, Beth (Brian), her grandchildren, Sean (Cait), Katherine (Alex), and Daniel, their mother Sheila, and several nieces and nephews.
The family will receive friends on Tuesday, April 9th from 4-7 PM, at the Edward J. Ryan and Son Funeral Home, 3180 Bellevue Ave., Syracuse. Private funeral services will follow on Wednesday. Burial will be in St. Mary's Cemetery, DeWitt.


text:
Emily Granville, AIT
An Author's Job
When people pick up a book to read for fun, often they want to escape the problems of their current lives for the more manageable problems of a character who will, surely, save the day. However, authors need to be careful to not cause more problems for their readers.
No author would want to cause issues for their readers, but when teenagers read a young adult (YA) book without thinking critically about it, they open themselves up to repeating the problems the protagonist faces, especially if the author does not acknowledge that the protagonist is facing a problem. The issue most often ignored in YA books is abusive romantic relationships, and when an author does not criticize the harmful relationship as such in the book, the relationship can be normalized, and even romanticized, by young readers who do not know better. When most YA books aimed towards girls feature romance, the author's job changes from simply entertaining the reader to making sure that the reader understands the difference between a healthy romantic relationship and an abusive one. Unfortunately, many authors fail at this job.
Take Sarah J Maas' A Court of Thorns and Roses series, where the protagonist, Feyre, ultimately marries an abusive man who had previously assaulted her and who is still extremely violent. While this alone is a huge red flag, the fact that the burgeoning relationship happens after Feyre escapes a previously abusive relationship that was condemned by the author only to dive into a different abusive relationship that is romanticized makes it much worse. One could write an 11 paged junior year research paper on how surprisingly similar the relationships are despite one being (rightfully) condemned and the other being (shockingly) romanticized.
It feels wrong, though, to focus only on Sarah J. Maas when other authors, like Holly Black, creator of The Folk of the Air series, are equally guilty of these crimes. In the first book of the series, The Cruel Prince, protagonist, Jude, is raised by a faerie nobleman who had killed her parents when she was young. Jude spends most of her life living in the faerie's world and finds herself powerless with all of the beyond-human faeries. Jude is often bullied by the faeries at school, particularly by Prince Caradan and his group of popular friends. Jude finds herself oddly attracted to her tormentor, Cardan, who apparently had been bullying her because he had a crush on her the whole time. This is not ultimately the reason that their strange relationship ends, but rather, because Jude uses the prince as a pawn to gain power. While Jude is understandably conflicted about briefly dating her former bully, she forgives him surprisingly easily. Their relationship is not healthy and it sets a romantic model that is, at best, adversarial. But, most readers do not care. The book's Goodread page confirms this. Disturbingly positive, the reviews, give The Cruel Prince 4.16 stars out of five, with only two reviews on the first page acknowledging the issues with Jude and Cardan's relationship (https://www.goodreads.com/book/show/26032825-the-cruel-prince).
Lastly, there is Amber & Dusk by Lyra Selene. The main character, Sylvie, aka Mirage, wants to be accepted into the empress' court in the capital city. When she manages to win a temporary place in the court, she is rejected by everyone, but a boy named Sunder seems to particularly hate her. Sunder is the typical bully that tortures Mirage at every possible moment. As the book progresses, he and Mirage both find an odd attraction to each other that develops into a relationship. Ultimately, Mirage decides to forgive Sunder for all of the bullying and humiliation that he has forced her to endure, because she decides that the two of them are similar (In the interim, Mirage's morality has taken a dive, and Sunder's previous actions are haphazardly explained as for Mirage's benefit). At no point in the story does Selene address how harmful the relationship is. Not only is Sunder a bully, but he is also much more politically powerful, which is a fancy way to say that he could do anything to Mirage and no one would care. In fact, Sunder essentially owns her, since he is sponsoring her to stay at the court, and she is at his beck and call. Fortunately, people seem to like Amber & Dusk less than Maas' and Black's books, but more for a lacking plot because of the relationship dynamic that readers seem to want to ignore. (https://www.goodreads.com/book/show/37825423-amber-dusk?from_search=true&qid=bqPrBbIdXX&rank=1).
Now, why does all of this matter? This review of Amber & Dusk (which mentions Cardan from The Cruel Prince), depicts why it is important:
(https://www.goodreads.com/review/show/2122477880?book_show_action=true&from_review_page=1).
The point here is that readers adore these abusive love interests. Many readers compare Rhys, Cardan, and Sunder. And for good reason. In each case, the power dynamic of the couple is imbalanced in favor of the male character. In each case, the romantic interest's heavy-handedness is brushed aside, simply, because the character is hot and the protagonist loves him. These characters, these "perfect" love interests for the protagonists, are terrible, abusive characters whose idealization by readers threatens to encourage readers idealize abusive relationships beyond the page.


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Home > Marketing your business
Christmas adverts: Marketing techniques you can learn from
Burberry, Harrods; Competition for best seasonal advert is kicking off. We look at the marketing strategies you can use for your Christmas advertising
by Megan Dunsby
Updated: Jul 1, 2019 Published: Nov 3, 2016
The evolution of Christmas advertising
UK advertisers will spend an estimated £5.6bn on marketing in the run-up to Christmas – £300m more than in 2015 and the most ever spent in the Christmas period – according to new statistics from the Advertising Association/Warc.
While concerns around the Brexit result could have put a dampener on advertising budgets, on the face of it the opposite seems to be the case with brands and retailers all keen to maximise their Christmas marketing spend, investing huge sums of money into running Christmas campaigns on TV and online; figures show almost £2.7bn of that £5.6bn figure will be spent on digital advertising.
This week Burberry, Harrods, TK Maxx and Notonthehighstreet.com muscled into the Christmas advertising arena for 2016 launching their festive campaigns, while the highly anticipated iconic John Lewis Christmas advert, which in past years has featured covers of songs made famous by Oasis (covered by Aurora), John Lennon (covered by Tom Odell), and Keane (covered by Lily Allen) is set to air tomorrow. And on November 14, we'll see Sainsbury's launch it's follow-on ad to Mog the Cat's calamitous Christmas.
Evidently, Christmas advertising is BIG business and there's no reason why start-ups and small businesses can't take advantage of the marketing techniques being used by these big brands to create successful Christmas campaigns…
Advertising lessons from the 2016 Christmas adverts
This week, Burberry launched its 'The Tale of Thomas Burberry' advert – a considerable change of tone from its previous adverts with Romeo Beckham. Formatted much like a glossy trailer for a film, the A-list ad takes you through the 160-year history of the Burberry brand and its creator Thomas Burberry by re-imagining key events.
Christopher Bailey, chief executive and creative executive of Burberry, has said the film offers "a brief glimpse inspired by [Thomas Burberry's] full and extraordinary life, which threaded its way through the history of the 20th century in all its tumultuous highs and lows".
Domhnall Gleeson as Thomas Burberry in 'The Tale of Thomas Burberry' ad
Having already received critical acclaim, the Burberry ad demonstrates the power of story-telling in business. You need your customers to buy in to your brand and what better way to do this then to share the human-face of your business.
So how can you use storytelling to market your brand? Marketing agency Social Chain is a great example of a start-up using storytelling to succeed. Its co-founder Steven Bartlett recently started publishing personal vlogs which show the inner workings of the business, him interacting with team members, and sheds a light on some of the more 'real' aspects of running a business – always having to be on the move, working unsociable hours and so on. A vlog Bartlett published just yesterday on Facebook has already garnered over 44,000 views so consider a similar approach with your marketing on social media in the run-up to Christmas.
Take behind-the-scene videos, share stories from your team, make sure your 'about us' features 'your story'; do your best to build a better picture about 'who' your business is to help consumers connect on a personal level. More advice like this can be found here.
Embrace digital and make the most of offline opportunities
On Thursday 10 November, the much-awaited John Lewis 2016 Christmas advert aired.
Featuring Buster the boxer dog, the ad features a dad putting up a trampoline on Christmas Eve to surprise his daughter Bridget with when she wakes on Christmas day. However, after putting it up and going back indoors, a number of wildlife – featuring foxes, squirrels and a badger – discover the trampoline and take to it, jumping around to a Randy Crawford cover of 'One Day I'll Fly Away' – while agitated Buster watches on from inside the house.
Once morning arrives, Bridget excitedly runs out to to enjoy her trampoline gift but Buster gets there first and frantically jumps up and down; much to the family's amazement.
John Lewis' 'Buster the Boxer' ad
While the advert uses clever animation of the foxes and wildife, has a fantastic soundtrack, and connects to our love of animals, the real win for John Lewis here is what they've been doing to promote the ad off-screen.
For the first time ever, the retailer is making use of virtual reality (VR) by allowing visitors to its Oxford Street store to wear the Oculus Rift VR headset and conduct the animals bouncing by a wave of the arm. For owners of Google Cardboard, you can access the same experience on the John Lewis website.
What's more, the retailer has created a seperate web page to showcase the ad, promote its store outlets and encourage viewers to purchase their own cuddly toy version of Buster.
If you're looking to create an ad for your business and market to your consumers effectively, you should take a leaf out of John Lewis' book – look at what you can do with technology to engage viewers outside of your advert, and look at ways to maximise sales with related products, offers etc.
Consider your audience, carefully
Harrods launched its 'A Very British Fairytale' advertising campaign this week; telling the story – through narration – of a bear called Hugh who 'saves Christmas' by enlisting the help of Father Christmas and his reindeer to stop a naughty elf.
A simplistic tale, and rather childlike, the Harrods advert has already been dubbed 'the pits' and 'pretty poor' by some critics but the fairytale focus of the story will likely appeal to young children – and so too their parents – and the promotion of it as 'Very British' ties in nicely with recent events (ahem, Brexit).
Harrods advert with Hugh the Christmas bear in a 'Very British Fairytale'
Harrods has considered its audience targeting carefully with this ad and you should take the same approach with your marketing efforts. Get comprehensive advice on tailoring your marketing and targeting your audience here.
Don't be afraid to stand-out
TK Maxx's Christmas 'Sing-Song' advert
Breaking with Christmas traditions of cutesy, glitzy ads, TK Maxx has taken an entirely unique marketing approach with its 2016 advert. Based around a Christmas 'sing-song', but like none you've ever seen, the ad features a family at Christmas singing a capella versions of Misirsirlou and the Black Eyed Peas song 'Pump It'.
Former Just Eat CMO, Mat Braddy recently discussed the need for businesses to move away from "boring, safe" ads in a blog for Startups.co.uk and the TK Maxx advert is the antithesis of boring and safe. Creative, wacky – some may say weird – and memorable, TK Maxx's ad evidences the need for you to think outside of the box when promoting your start-up.
Don't just follow the same approach to your competitors; think creatively – but perhaps without the gurgling Grandma!
It's worth noting that even if you're a fairly early-stage business, you might still be able to afford and succeed with a TV advertising campaign. We recently published this step-by-step guide to creating a TV ad campaign on a budget to help show you how.
One final word on Christmas advertising
Another tip for your Christmas marketing – don't leave it too late! Harrods and Burberry have launched their ads some seven weeks before the big day in order to generate more revenue. If you're a retail business, Christmas marketing should be at the top of your agenda.