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How Keyhole's Hashtag Tracking Powered WWF's We Love Cities Campaign
December 11, 2020 December 8, 2020 by Keyhole
Tasked with organizing the We Love Cities campaign, Filip Olsok enlisted Keyhole. Its hashtag tracking feature allowed him to successfully monitor all 54 of their campaign hashtags.
The World Wide Fund for Nature (WWF) works to help local communities conserve natural resources. Moreover, it transform markets and policies towards sustainability and protect species and their habitats.
All of their efforts ensure that their values of sustainability are influencing decision-making from a local to a global scale.
With the ultimate goal of building a sustainable world for the generations to come, the WWF runs projects around the globe. Two of which are the One Planet City Challenge (OPPC), and the associated We Love Cities campaign.
Filip Olsok, the Program Coordinator at WWF Sweden, is primarily responsible for coordinating these two projects.
In an effort to engage citizens around the world, WWF launched the We Love Cities initiative. This campaign designed to encourage people around the world to express their love and support for the actions their cities are taking to tackle climate change, and to ensure a climate-safe future for all.
WWF uses this campaign to encourage people to learn about climate change and what their cities are doing to tackle the issue.
Filip is in charge of keeping everything aligned between the various WWF offices, who are in turn responsible for managing the participating cities.
"So, we use the love and pride for one's city as a shortcut for raising awareness about the role of cities in climate action and sustainability in general."
As Project Manager, Filip is also responsible for hashtag tracking. Specifically, he has to monitor the traction of all 54 hashtags on different social media platforms.
The Need for A Social Media Monitoring Tool
When Filip first joined the team in 2018, WWF wasn't using any social media monitoring tools for the We Love Cities campaign.
Filip knew that monitoring hashtags for over 50 participating cities was no easy task. Additionally, monitoring hashtag data and compiling it in a presentable was not possible without the help of a hashtag tracking tool.
He tested many tools including Hootsuite, Sprout Social and Brand24 but ultimately decided to go with Keyhole.
"All of them were quite expensive and Sprout Social, the second option we were considering, even charged per hashtag. Plus, Keyhole was much more accessible, so it tipped the scale in its favour."
In 2020, Filip was assigned the We Love Cities campaign again. It was a no-brainer for him to recommend Keyhole as a social media hashtag tracking tool to the campaign manager with whom he had also worked in 2018.
A User-Friendly Tracking Solution
WWF needed a social media analytics tool that could comprehensively track all the hashtags of the participating cities. The, sort them with corresponding dates and IDs, so that the team could see how many times a specific ID has voted/posted about a city in a day.
To facilitate hashtag tracking, this campaign assigned a unique hashtag to each city. The city of Vancouver, for example, was given #WeLoveVancouver.
Filip would then dive into the posts collected from Keyhole for each hashtag and count one vote per user from each social media account in 24 hours. In other words, if a person posted the same hashtag from the same account 60 times in 24 hours, it would still be counted as one vote.
Using Keyhole to Prove Success and ROI
WWF's goal for this particular campaign was to spread the message of sustainability and to raise awareness about the role cities play in climate change. This included tracking both the negative impact and the potential that cities have to develop and implement solutions.
Filip looked to Keyhole to determine the success of the hashtag monitoring campaign.
"I put the 54 city hashtags as a group within the trackers. So, it gives me the overall hashtags report and I could look at the total aggregate and regional engagement. Keyhole made it so easy to know the overall numbers.
And then on a more micro level, I could look at each hashtag to find out the most engaging posts. I was able to know the three most engaging posts from each of the 54 hashtags. That was quite a simple way to determine what type of content was most interesting for our audience."
The way that Keyholes aggregates hashtag tracking data into easy-to-read graphs was the cherry on top for him.
"I am quite obsessed with graphs and putting numbers into colours and stuff. So, the user interface where you could see the engagement and all the different statistics into graphs was very helpful."
Keyhole's Impact
When discussing the impact Keyhole had on his team's success hashtag monitoring in this campaign, Filip said:
Keyhole's simple-to-manage dashboard made the task of conducting hashtag monitoring on 54 city hashtags quite easy. Also, it helped Filip quickly find the winner – which otherwise would have been a lengthy process.
"We would not be able to correctly measure and track the usage of our 50 plus campaign hashtags in an easy all-in-one place sort of dashboard, which kind of makes it much faster to compare, to download results, to get the data from different perspectives based on the rules and how we set up our counting approach and deciding the winner. I think it would take years to search for hashtags and try to count manually. So, yeah, we would not be able to find the winner of the campaign or easily summarize our overall campaign success in terms of engagement reach without a solution like Keyhole."
Categories By Use Case, Customer Success Stories
How Define American got the Keyhole Magic Wand to Discover Everything About Its Campaigns in Real Time
Juno Maldonado, a digital strategist at Define American, was tired of manually tracking campaign data. Keyhole not only helped her streamline the entire process but also to accurately measure the impact of her campaigns.
Define American is a media advocacy organization that fights anti-immigrant hate in America through authentic storytelling. The organization aims to shed light on real-life immigrant stories by shifting the conversation about immigrants, identity, and citizenship in a changing America.
Juno's Role at Define American
Juno joined the organization as a digital strategist to design and manage campaigns from a strategic perspective, keeping them aligned to the organization's objectives.
"I manage all the social media channels – especially the national ones. I'm in charge of doing the backend of the digital campaigns to make sure everything is strategized."
The Issue: Measuring the Campaign Impact
When it came time to measure the impact of a recent campaign, Juno realized that her team did not have access to the right tools to measure the reach and engagement around a campaign's hashtag.
As a narrative and culture change focused organization, Define American has a research department in charge of studying the impact of Define American's work, including campaigns. Juno was looking for a tool that could demonstrate with data that the work was making a difference.
"We have a whole research person to do that (tracking) to measure whether or not the work we're doing is effective and if we're changing minds and hearts."
Manual Tracking was Time-Consuming, Yet Incomplete
Manually tracking data was one-dimensional, general and not streamlined enough to be presented in a clear form. Although they were monitoring the total hashtag usage and measuring engagement, Juno knew it was still an incomplete way of getting insights.
"It took so much time to do, to track all of that and add it all up on my end."
These outdated ways of tracking data consumed most of her time and the returns were insufficient.
Taking Keyhole for a Test Drive
When Define American introduced their #BlackandGold campaign – a virtual event to create solidarity and support for the Black and Asian communities – they needed to know the impact of it. Define American has a lot of connections with celebrities and so, the team wanted to measure the impact that influencers had on the performance of the campaign.
"They were seeking all this data that our current software was never going to be able to give us."
Juno knew that there was a better way. She started researching different social listening tools, gave Keyhole a try and instantly fell in love with it.
With the click of a button, Juno was able to share the link to her Keyhole tracker with her entire team and they were immediately impressed with the data they previously didn't have access to.
And then Define American took Keyhole for another test run, this time with another campaign, #Immigrad – a virtual celebration for immigrant graduates. Many celebrities were involved – one of them being Selena Gomez. Selena put together a video for #Immigrad and Juno's team wanted to track the performance and impact of that video post.
Using Keyhole, Juno was able to see how far and wide the reach was, and even discovered that the campaign reached Norway!
"There were so many things that were happening outside the scope of our country that we didn't realize."
How Juno Uses Keyhole
"It was the sentiment score. That's what sealed the deal for me…. And the second thing was being able to locate where the major engagements were at."
Conversations around immigrants are still considered to be a sensitive topic for many in the US. So, gauging a campaign in terms of sentiment was the most important task.
For Define American, Keyhole provided an opportunity to know what worked well to gain the positive sentiment of the masses and spread it across the country. It's crucial for them that they're not preaching to the choir, and that their campaigns target the people in the middle – those that lean a little to the left, and a little to the right.
With #Immigrad for example, Juno could see that the overall sentiment was shifting to positive closer to the end of the campaign. This helped them prove it was worth all the time and resources that were put into making this event happen. The location data underscored the success of the campaign, showing the states that had the most support.
Achieving 96% Positive Sentiment with Keyhole
It is crucial to the organization that their campaigns are able to shift the narrative around immigrants to a more positive light. And through Keyhole, Juno was able to prove it with numbers.
Define American was receiving some negative reactions to their campaign, which ended up overshadowing the presence of positive sentiments. Juno traced these elements and concluded that many of the people weren't able to relate or understand the true concept of the campaign.
Through Keyhole, Juno was able to narrow down the campaign to target like-minded people.
"What we did was start targeting more universities and college chapters. So, they can start promoting them on their own pages."
Keyhole vs Sprout Social: And the Winner is…
The team Define American also tried out Sprout Social, another reputable social media management platform. Their shift from Sprout Social to Keyhole was mainly based on two pain points: high price and unavailability of location data. For tracking a few keywords, she just could not justify the subscription price.
"They also have social listening, but it's way too expensive. It's sort of $500 or $600 as a non-profit for three keywords. It was way too much for me."
Sprout Social offered valuable data but it didn't break down posts by cities like Keyhole does.
Now Juno is an Advocate for Keyhole!
Whenever asked to recommend a social media listening tool, she's quick to speak about the success that Keyhole brought to her team.
How NBC Sports' Nick Casanova made American Century Golf Championship a Success with a Master Stroke
July 27, 2020 July 23, 2020 by Keyhole
Nick Casanova – the Director of Programming, Planning, and Scheduling at NBC Sports – was tasked to track the social performance of his company's annual event despite little experience; using Keyhole, Nick found success across multiple KPIs
NBC Sports is part of NBCUniversal, a household name in the world of entertainment, broadcasting and production marketing. Headquartered in Manhattan, NBCUniversal runs a vast entertainment and news television network and has also established various internet-based businesses and world-renowned theme parks.
What is the American Century Celebrity Golf Championship Tournament?
The American Century Championship takes place every July at Edgewood Tahoe Golf Course in Lake Tahoe. Big time celebrities like Stephen Curry, Michael Jordan & Justin Timberlake have teed it up at the event in the past.
Less Support and More Responsibility
The NBC Sports programming and scheduling team was put in charge of managing the American Century Golf Tournament, in addition to their daily tasks.
"This event takes place during a busy part of our year, as a result, people are asked to assume tasks that may not be in their day to day job description. Over the years, American Century, our title sponsor, was outsourcing a group to track all the social buzz around the event. In 2017, they asked if we would be able to bring the job in house."
With other departments tied up, the responsibilities piled up and the programming team was forced to track hashtags and keywords for them despite not having the proper experience or background.
Manually Tracking Hashtags and Keywords – A Difficult Task
"So, we had our interns just following the hashtag and trying to see what the chatter around the event was like. And we mostly focused on what we were getting from our handles," said Nick.
The manual tracking of hashtags and keywords is a tedious and obsolete process. But, this wasn't the only challenge NBCUniversal was faced with while tracking and tracing details to share with their main sponsor, American Century.
Tracking down thousands of impressions and hundreds of keywords was one thing, but analyzing the data to take away tangible, actionable insights was an even bigger challenge.
Not long after, Nick and his team realized that they wouldn't be able to offer any in-depth social analytics or social media insights to their sponsors if they continued manually tracking everything.
"This raw and unstructured data wasn't that handy to impress. This half-cooked bacon needed that final touch to become well-structured and easy to analyze."
And that's where Keyhole came in.
A Social Media Analytics Tool Tracking Hashtags and Keywords
NBCUniversal provides seminars that their employees can attend to learn about things outside of their business. It was in one of these seminars that Nick was first introduced to the digital world of Keyhole.
Nick wasn't satisfied with the insights coming from manually tracking the conversation on social media. Keyhole's advanced functionality and easy-to-use interface was the ultimate answer to his prayers.
One Quick and Easy Solution: Keyhole
Nick and his team got a powerful social media analytics tool in the shape of Keyhole.
This also helped the team discover what influencers and celebrities were already talking about the event.
"We didn't just use it for the keyword impressions we usually have. We were tracking our handle, tracking the hashtags, and then, any other generic keyword that could be related to the event."
Keyhole was a one stop shop for all of their pain points, addressing account tracking and hashtag tracking in one easy dashboard.
Establishing a Brand Name and proving ROI to Chief Sponsor
For some time, the American Century Celebrity Golf Championship, was just being referred to as a 'Celebrity Golf' event – completely overlooking the chief sponsor of the event, American Century.
"We've seen almost a 50% drop in people talking about the event just as 'Celebrity Golf', and they are more using the actual event name."
Now, Nick can confidently tell their sponsors that NBCUniversal has increased impressions for the event while also decreasing the number of people who are talking about the event generically.
Proving ROI and showing that the event has been beneficial for American Century.
Reflecting on Keyhole and the results he achieved, Nick said: "The tool is super easy to use, and it just made our lives easier. I think what we've been able to provide to American Century is more reliable than what we were doing manually. With Keyhole, we have credible numbers that we're able to share and create stories to help us strengthen the relationship that we have with them. And hopefully, extend our partnership with them way into the future."
Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free and search your brand.
Categories By Use Case, Customer Success StoriesTags Case Study, Hashtag Analytics, Social Media Marketing
How BottleRock Music Festival Amps Up Influencer Engagement with Keyhole
May 24, 2020 May 24, 2020 by Keyhole
Updated on May 24th, 2020.
BottleRock is a Napa Valley music festival that aims to bring together the best of Napa culture- wine, music, food and more wine, in true Napa fashion.
Identifying and Finding Influencers
Identifying Trends by Tracking Hashtags Year-Round
Sharing User Generated Content Live At Your Event
Optimizing Content
"When people come to Napa, the first thing that they think of is great wine. What goes along with great wine is great food, and what pairs perfectly with food and wine is music. Add beautiful rolling hills, vineyards, and world-class hospitality and you have what we call BottleRock Napa Valley."
-Jasa Laliberte, Marketing Manager.
The festival was originally started in 2013, and by 2015 was selling out. In 2018, with an impressive lineup, festival tickets sold out earlier than ever before, spurring successful sales and a dedicated fanbase in the years of the festival after.
"We really focus a lot on customer experience, paying particular emphasis to our 4 different levels of VIP and providing an all-around amazing experience for the concert-goer from start to finish. In the same way that Napa provides such amazing hospitality, we try to do the same thing at our festival."
Why Keyhole?
The marketing team at BottleRock accomplishes some pretty awesome feats through our tool year-round. Check it out! They include:
Identifying & Finding Influencers
Jasa's team is able to regularly find and engage artists and influencers they didn't know were speaking about BottleRock through Keyhole's Influencers feature.
The 'Influencers' tab in Keyhole shows top users engaging with your hashtag or keyword, allowing you to engage with them and their content directly from the platform.
"Before Keyhole, I wasn't seeing some of the bigger accounts that were talking about us. I just never knew they were out there being a positive influencer for us! So now I'm definitely looking into those people. We have kind of a daily 'a-ha!' moment with Keyhole."
According to Jasa, Keyhole's biggest impact is saving time by clearly depicting cross-platform data.
We asked Jasa what she did before Keyhole, to which she laughingly replied, "Well, I had lots of spreadsheets!"
"The biggest thing that's been helpful for us is being able to actually see our overall impressions online. The data was on different platforms and we were not able to see what other people were saying about us very easily. Now we are actually able to put a number and a statistic behind it."
By tracking relevant hashtags and keywords year-round, Jasa's team is also able to identify relevant trends as they happen, and adjust their marketing strategies and event accordingly.
"The biggest things are the analytics behind it, the numbers. We've tracked hashtags for the last 5 years, but we've never done it all year round–so it's been beneficial for us to see different trends and quantify them."
By being able to identify trends and track keywords and hashtags, it brings numerous benefits to the team by being able to measure reach and engagement, benchmark against competitors or other similar festivals, as well as track how people feel about milestones such as lineup announcements.
Keyhole offers a Media Wall feature that's extremely easy to moderate, and allows your audience to share content and connect on any sized screen.
Whether it's a massive jumbotron or simply a mobile app, help your event attendees connect and share experiences through the Media Wall feature.
BottleRock uses Keyhole's Media Wall to live stream content that festival attendees share on their social media to enhance the experience.
The team can also control what is actually being displayed on the Media Wall with the handy moderation feature – filtering out any content that may be inappropriate or irrelevant.
Lastly, Keyhole helps with content creation by giving insight into the types of conversations users are having.
Keyhole's word cloud for the '#BottleRock' Keyword tracker shows what else people discuss when talking about Napa online.
"It is influencing our strategy. As we are moving to figure out specific copy and content, we are looking at what we're putting out there in terms of hashtags and keywords, and figuring out what themes and trends we are seeing…what is being engaged with the most. We try and find that theme and replicate it."
The word cloud helps to identify relevant themes and topics that can bring insights into marketing strategies by shining light on subjects that are also being buzzed about.
Keyhole Streamlines Marketing Processes
Overall, Keyhole's data has helped BottleRock's marketing team save time and simplify their processes, allowing them to focus on what's most important: creating unforgettable festival experiences and selling out year after year.
What can Keyhole do for you? Sign up for a 3-day free trial and find out!
Broadcast and Media Companies: Improving Performance with Social Media Analytics
How NBC Universal Uses Keyhole to Flag Security Breaches
Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.
Categories By Use Case, Customer Success StoriesTags Campaign Monitoring, Case Study, Content Marketing, Event Monitoring, Facebook Marketing, Hashtag Analytics, Influencer Marketing, Social Listening 101, Social Media Marketing, Twitter Marketing
How Arizona State University Uses Keyhole to Help PBS Journalists and Students Become Authorities in Trending Topics
January 16, 2019 January 16, 2019 by Keyhole
Jessica Pucci, Director of Digital Audience Programs – Walter Cronkite School, ASU
"Keyhole is a tool that you can use to understand the conversation around a topic and help you become an authority, connecting you with people who are existing authorities.
It's always my hope that Keyhole becomes a tool in my students' arsenal that they turn to first. Keyhole is great because it allows students to visualize the many facets of a conversation and assess what's performing well in different ways. The students love it.
Ultimately, having data behind your decision is what makes your content stronger and makes you a stronger communicator."
Categories Customer Success StoriesTags Case Study, Content Marketing, Hashtag Analytics, Social Listening 101, Social Media Marketing
How This John Hopkins University Graduate Uses Keyhole to Inform Large-Scale Marketing Strategies
Robin Lindner, Graduate Researcher and Marketing Strategist, John Hopkins University
"When I was putting together my strategy for these large projects, I was looking at sentiment, but I was also looking at what types of media folks were engaging the most with.
Having access to that data through Keyhole, I was able to go and make a change. For the professional, it is so key because you can prove that you know what you're talking about. You can prove that your strategy has merit."
How HerCampus uses Keyhole Reports to Show Sponsors the Real Reach of their Events
Windsor Hanger-Western, Cofounder, HerCampus Media
"We do a lot of experiential marketing within HerCampus Media, and we used to have a hard time conveying the impact of our events to our brands. They'd say, 'Well, you're doing an event and there are 1,000 women there, that seems like a lot of money to just reach 1,000 women'.
So, we're saying "You're not just reaching the 1,000 women that are there, you're reaching all of their friends on social, because we're creating experiences that they're going to want to share". And so by you hosting this amazing event with us with those women, it's exponential how many women you're going to access.
And Keyhole is how we say it's not just 1,000 women, it's 5 million impressions… the numbers help us prove the impact of what we're doing to our customers".
How The Infinite Agency Uses Keyhole to Run 'Real-Time Marketing' & Predict Campaign Success
October 26, 2018 May 31, 2018 by Keyhole
Freddy Duran is the Social Media Director at The Infinite Agency, a cutting-edge, data-driven creative agency based in Dallas, Texas.
A strong advocate for the power of social media analytics, Freddy gives us his expert insight into *why* it is so crucial to use data to optimize social media campaigns at every stage, and how it helps to reach the right people with the right message at the right time.
"Anything that is not data backed, to me, is guesswork."
–Freddy Duran
In this article, Freddy focuses on how Predictive Analytics help you determine campaign success and pivot when needed. He also explores the concept of "real-time marketing", using social media analytics to optimize campaigns as they run.
Predicting Campaign Success
One of The Infinite Agency's Award-Winning campaigns ˄
One of the benefits of using social media analytics tools like Keyhole is predictive power, and "Predictions" is a feature that sets us apart.
After just 7 days of tracking an active #campaign with Keyhole, you can predict campaign performance for the next 30 days.
I mean, I used to do these projections by hand and the methodology is the same, based on historical data by x amount of time, but the fact that you guys are including it in your dashboard is amazing."
How does this work?: Our algorithm will learn key metrics about your campaign's performance such as the number of posts and average engagements, and will then project those numbers based on its current status.
"Back in the day (and when I say that, I mean like 2-3 years ago) marketers had to know the algorithms and formulas to calculate these things by hand. Saving time by not doing these things by hand, and knowing that you still have accurate information is very valuable."
Being able to predict campaign performance helps you know if your campaign is already set to get the traction you are hoping for, or if you need to be more proactive with your outreach to hit your goals before it's too late.
"In my personal experience with advertising, I have dealt with many tools. But Keyhole is the only one that is incredibly easy to use, and right off the bat I was blown away that you have built-in campaign performance predictions. That is something that I haven't seen anywhere else.
Optimize Campaigns with Real-Time Marketing
"I'm seeing it a whole lot lately that clients ask: 'How can we do social listening better?', 'How can we be more reactive to what's going on right now?'. Real-time trackers like Keyhole help you know how people are feeling about and talking about your brand in real time. This means that we can have real-time marketing from a brand perspective and make it reactionary."
This sentiment score from one of the Agency's campaigns indicates healthy overall brand sentiment.
Real-time marketing entails tracking conversations as they happen on social media, and reacting to both positive and negative conversations in a way that benefits your overall marketing strategy.
Positive posts can be shared as social proof, and you can chime in on trending topics during spikes of activity to amplify your message.
Negative Posts can be addressed right away and mediated in order to prevent a change in your brand sentiment.
This approach helps Freddy and his team optimize campaigns during their entire run.
"My life would be terrible without social media analytics tools. Being able to look at a tool like Keyhole is incredibly important because it gives you a look at not only what a brand is doing right but also how people are responding to it.
Being able to assess how audiences are feeling is the end game. Advertisement is based on happiness and persuasion, and if you can determine how people are reacting to things or how they're talking about it, that gives you good insights into what you should do as an advertiser or a marketer, and you guys take away a lot of the guesswork in that."
How the USTA is Leveraging Social Media to Reach the Next Generation of Tennis Players
January 20, 2020 May 16, 2018 by Keyhole
Learn 3 of the social media marketing strategies that the USTA uses to yield incredible (700% year-over-year!) growth in content engagement.
From grassroots community tennis to the US Open, the USTA strives to grow tennis at every level.
One of the driving forces in accomplishing this mission is the USTA social media team. Led by Director of Social Media & Strategy, Qianna Smith-Bruneteau, the USTA has built a social strategy that has landed their campaigns in the billion+ impression category and that leads to a consistent 700% year-over-year growth in content engagement.
More importantly, every person their content reaches is inspired by tennis-related content that is positive, motivational and inclusive.
Read on to learn 3 key social media marketing strategies that Qianna's team implements to reach their goals and guide these numbers.
1. Reach Generation Z & Millennials Through Youth Ambassadors
One of the ways that the USTA social team is engaging a younger audience on social media is by leveraging the power of influencers.
The team has built partnerships with 100 youth ambassadors who share their stories through social media, inspiring others in their age group to become involved in this sport and community, and driving home their mission.
"We have this incredible mission to inspire the next generation of tennis greats through our Net Generation brand. Leveraging social media, we have developed relationships with Generation Z and millennial audiences. We've assembled a movement of 100 ambassadors, the Net Set, age 5 to 19, who share their personal tennis journeys and stories on social media, and it's through their lens that I see the magic and the mission of the organization unfold."
"The future is female. Run like a girl and show the boys who's boss!"
Send #NetGeneration ambassador Kalli a ?? if you love her determination!
Join the movement: https://t.co/jSnEgARagW
?: @kalli_minor pic.twitter.com/e0l20sBd6y
— USTA (@usta) April 23, 2018
Not to mention, their winning strategy has also won them several awards, the most recent being the 10th Annual Shorty Award for best celebrity & influencer campaign on Snapchat.
Notice the USTA's use of emoji CTA's- calling for comment engagement by showing which emoji to use to show your support for USTA athletes/ partners?.
2. Monitor the #Conversation to Increase Engagement
Qianna's team also maximizes overall engagement by leveraging hashtag analytics, or in other words, tracking #USOpen during the run of the event and year-round to understand how their content is being engaged.
"I never imagined during the US Open that our hashtag would enter into the billion+ impression category. Having the ability to download the content tagged with our hashtag really allowed us to identify super users and reward them with surprise and delight moments throughout the tournament."
Hashtag Tracking – Keyword Tracking – US Open for USTA by Keyhole
By monitoring how people are engaging with your hashtag, you can identify most engaged users and the types of content they are engaging with. You can then adjust your content strategy in real time, replicating high-engagement content and delighting your audience.
"Keyhole allows us to analyze the conversations around turnkey marketing moments, and to understand the organic/earned media associated with our brand."
3. Use Competitive Benchmarking to Inform your Strategy
Competitive Benchmarking means comparing your own performance to your top competitors' as a way to hold your metrics to a standard.
"Keyhole.co is an invaluable tool for competitive benchmarking and seeing where we stack up in the space."
social media benchmarks – USTA for Keyhole
With benchmarking, Qianna and her team were able to determine that they had the most engaged hashtag, #USOpen in the Grand Slam space in 2017 (US Open, AU Open, French Open, Wimbledon), which demonstrates the value of her team's efforts within the organization.
"On the US Open channels, we had a 700% year-over-year increase in interactions and video views across the big 5. And our USTA social media channels did the most interactions and video views, an increase of over 1,200% year-over-year when compared to the other 3 governing bodies associated with a Grand Slam."
Some key takeaways:
Create engaging content by partnering with influencers or brand ambassadors.
Monitor hashtags to understand engagement and double down on top content.
Use competitive benchmarking to measure your results.
That's the USTA's winning formula ??.
"Keyhole is an incredible tool for any social media marketer. I used it when I was head of social media at Saks Fifth Avenue, and it was one of the first tools I selected at the USTA."
Categories Customer Success StoriesTags Case Study, Content Marketing, Hashtag Analytics, Social Listening 101, Social Media Marketing, Twitter Marketing, YouTube Marketing
How the National Museum of African American History and Culture Transforms Conventional Narratives Through Social Media
Recruited before the museum even opened its doors, Lanae Spruce has become
The National Museum of African American History and Culture's influential voice on social media.
As the Manager of Social Media and Digital Engagement, Lanae focuses on finding creative ways to take the rich stories that live within the museum walls and spread them far and wide online.
For the past four years, during a crucial time in US history, Lanae and her team have led transformational conversations about race and national identity on social media, subverting stereotypes and changing "minds & hearts".
Social Justice Leads the Conversation
One of the unique things about monitoring social media through hashtag analytics in the long-term is that clear patterns begin to emerge.
"We use Keyhole to monitor our hashtag campaigns and engagement. We also use it to find and look at our influencers, reshare content and find new stories."
Lanae's team (pictured below), for instance, finds that leading the conversation on issues of social justice attracts their highly-engaged audience.
The National Museum of African American History and Culture for Keyhole
"Through our analytics, we've been able to determine that we have one of the highest engaged audiences on social media in the museum industry, and that's informed our practice directly. We've found that commenting on issues related to social justice really resonates with our audience. Whenever we can offer historical context for any of these contemporary issues they love it. By being timely and also by standing up for what's right we continue to engage our followers."
For instance, on National Watermelon Day (August 3), the team found an opportunity to subvert a common stereotype.
National Watermelon Day – August 3rd
"Watermelons are a stereotype associated with African Americans. What we were able to find through our research with historians here is that at one point in time, many African Americans owned watermelon farms. And it was seen as a symbol of empowerment because they were able to create their own wealth and lifestyles by buying and selling watermelons. So we were able to take a stereotype and flip it on its head."
Tracking the Pulse
By listening to the goings-on of social media, Lanae's team also keeps on top of fresh stories and adds their voice to relevant conversations as they emerge.
"I think for us we're very in tune with the pulse side- what people are talking about right now, and how we can use that to create moments to educate the public"
For instance, Lanae shares that after the horrific events in Charlottesville last summer, her team thought a lot about the best way to respond on social media. Ultimately, they created a thread on Twitter that spoke about the history of terror for African Americans in the United States immediately following the civil war period, "during reconstruction".
The impact?
"We got thousands and thousands of retweets, and Twitter created a stand-alone moment for that particular Twitter thread because it was so important and it led the conversation for what everyone was talking about at that time."
Click this image to see the Twitter Moment
Of course, the NMAAHC is in a unique position to lend their voice to this conversation, both as an educational institution and as experts in African American history.
"I remember one of my peers asking me, how can a museum tweet using #BlackLivesMatter? The answer is: because we directly have collections and exhibitions and programming that support the issues there, and as long as we are able to offer context on these issues we are doing our job at the Smithsonian as an educational institution."
The Power of a Post-It
The intention that Lanae came to this job with has continued to inspire an approach to social media that transcends common marketing objectives. Far beyond any metrics or KPIs, the NMAAHC is leading an important conversation online.
Sticky note reading:'How do we honor African American experiences outside the common narrative?'
"I think for me one of the things that really drew me to the role is that my boss at the time posed a question to me that has stuck with me throughout this role (I still have the sticky note from our conversation!):
'How do we honor African American experiences outside the common narrative?'
This question has since driven this team's approach and guided how they choose to communicate online, the types of stories they highlight, and the content they create.
"I really thought about that: how can we create an impact and tell stories about LGBTQ African Americans, about the contributions of women and children during the struggle for African American civil rights?"
Key Take-Aways
The NMAAHC team has done extremely well through their social media channels, launching social campaigns like 'Our Hidden Hurtstory', daily 'This Day in History' content posts, and creating unique hashtags like #APeoplesJourney and #OurNationsStory that have, for instance, been used by 4 US presidents to date.
They are using social media differently, and in all their conversations they are reaching audiences with a message that is educational, progressive, and inclusive.
Using social media analytics, and specifically, hashtag analytics to monitor their conversations, they have created an approach that furthers their mission while also highly resonating with their audience.
We are thrilled that Keyhole is part of the mix that helps this museum regularly create significant conversations that move the needle.
Categories Customer Success StoriesTags Case Study, Content Marketing, Facebook Marketing, Hashtag Analytics, Social Listening 101, Social Media Marketing, Twitter Marketing
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My mom was so happy! She's seen the cats on her bed, with a pillow between them.
But now they've started sharing the couch.
Pumpkin wants to be friends but Creampuff isn't so sure. We suspect Creampuff curled up and then Pumpkin saw the opportunity and jumped up.
Their body language says it all One uptight ditzy Creampuff, the calico. One relaxed, friendly Pumpkin who's never met a stranger.
Pumpkin needed zero adjustment time, my mom says. She never hid in the closet or under the bed. She just sort of took over.
No argument there. She's taking over the photos in my blog, even though she's too fat and lazy to help write the posts.
Adorable! Though that is not fair to you Gracie that Pumpkin doesn't help.
Next Next post: Now this is a BIG cat!


Modern Truck and Trailer Repairs is a proud family run and owned business. Craig Carpenter (spray painter by trade) started in the car repair business, amassing 6 repair shops over 35 years throughout the metropolitan area. Craig expanded into truck and trailer repairs in 1990, and with dedication and foresight, has grown into the successful business we see today.
The Modern Towing and Salvage arm of the business was also a well known family run company that operated since 1954 in West Melbourne and then Footscray.
Modern Towing and Salvage was acquired by Craig in 1995 to compliment the flourishing truck and trailer repair business.
Brothers Steve and Paul Carpenter are the second generation of the family to be involved in the smash repair business started by their father in 1966.


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Watch Khloe Kardashian Break Down Over Tristan Thompson-Jordyn Woods Cheating Scandal
'I am broken by so many things.'
By Star Staff, May 24, 2019
Credit: Keeping Up With The Kardashians
In February, Khloe Kardashian was rocked by news that her boyfriend and the father of her child Tristan Thompson had cheated on her with her sister Kylie Jenner's best friend Jordyn Woods. Now, the new Keeping Up With The Kardashians trailer shows the moment when Khloe found out about the betrayal. The footage also relays the fallout for Kylie's friendship with the model. Click through the gallery to watch the trailer and for all the heartbreaking info.
In the trailer, Khloe, 34, finds out about Tristan's cheating on the phone. "I don't even know if I should tell you this," the person on the phone explains. "Her legs were in between his legs…"
As Star readers know, Tristan, 28, and Jordyn, 21, were spotted at a party at his house together in February. Jordyn claimed they snuggled up together on the couch and shared a kiss, but that nothing more happened. Khloe called her a liar.
Photo credit: Keeping Up With The Kardashians
"I am broken by so many things," the Good American designer says in the trailer as she breaks down in tears.
Kris Jenner talks about the drama with Kylie, 21. "This is going to change the relationship forever. For you and Jordyn it's like a divorce," the 63-year-old tells her youngest daughter.
"She f**ked up," the Kylie Cosmetics founder says of her former BFF.
Kylie tells Khloe, "Just know, I love you."
The footage also included shots of Kanye West's mysterious Sunday services. Hopefully the show will help fans understand just what goes on at the church-like performances.
What do you think of Khloe's breaking down over Tristan and Jordyn? Sound off in the comments!
Filed under: Jordyn Woods, Keeping Up with the Kardashians, Khloe Kardashian, Kris Jenner, Kylie Jenner, Tristan Thompson
Kylie's Daughter Stormi Has Sparkly Purse, Hoops & Her Own Phone
Kris Jenner Thinks Her Next Grandchild Will Come From Kourtney!

redpajama_set_name: RedPajamaCommonCrawl


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4 Reasons To Stop Saying You're Bad At Math And Science
Ignorance isn't bliss.
Lisa Winter @lisa831
It seems like every time we turn around, there's another poll showing how poorly adults in America and around the world score on simple math and science tests. While it's true that not everybody enjoys those subjects, some people take an odd amount of delight in not being very good at them, proudly proclaiming it when the subject comes up.
Whether those comments are a coping mechanism to hide embarrassment at subpar STEM (science, technology, engineering, mathematics) skills or if it is genuine pride, it needs to stop. Not only is it extremely unbecoming, but can have widespread implications.
Here are four reasons to stop saying you're bad at math and science:
1. Your attitude toward math and science will affect your kids far more than genetics.
gph.is
There are genetic components to intelligence, but the ability to learn math and science at the level most people need doesn't fall under that category. "I don't have the math gene" and similar statements are total cop-outs.
Yes, talent (or lack thereof) in science and math can seem consistent in families, but that doesn't necessarily make it genetic. Instead, it boils down to the attitude of the parent and the home environment they've created.
People who are passionate about math and science typically have children who excel in those areas too, but they are also more likely to have created a home environment where they were exposed to those concepts routinely and encouraged their children more in those areas than parents who didn't enjoy those subjects.
Any parent knows that kids can be pretty darn perceptive. Because of this, adults should try and refrain from saying that they always hated math in school or that science was never their subject. All this does is scare them into thinking that these classes were so hard, their parents were still traumatized by it all those years later.
2. Everyone can improve their math skills.
One study examined the power of positive thinking on success in math. One group of students believed that talent in math was unchangeable, while another group learned that they could improve their understanding through hard work and practice.
There are genetic components to intelligence, but the ability to learn math and science at the level most people need doesn't fall under that category.
The group that believed math talent couldn't be changed performed consistently with their baseline tests: students who performed well continued to do well while students who got an average score continued to do average. But the group that believed math talent could be improved through hard work showed exactly that: over the span of two years, these students gradually improved their scores.
Of course, it's important to manage expectations too. Not everyone can practice their way to becoming an elite mathematicians, but it is possible to master algebra and understand scientific nomenclature by putting in the effort.
3. It's not something that goes away after school.
The purpose of taking science and math classes shouldn't be to just pass a test at the end of the year. Science and math are everywhere, and having a good understanding of how they work makes it easier to deal with the world around us.
Scientific knowledge is important for everyday things like understanding the difference between GMO and organic foods, the benefits of vaccines, why homeopathy is nonsense snake oil, and the nature of research and development. Math is important to learning how to properly manage your money, taking into account interest rates and time.
Almost every job requires the use of math or science in one way or another, and some of the fastest growing career fields, like computer network technicians, healthcare workers, and financial analysts will need a strong background in STEM.
Most importantly, training in math and science help shape a critical mind, capable of advanced problem solving.
4. No matter what anyone says, ignorance is not bliss.
Ignorance isn't bliss. In fact, it can be incredibly dangerous.
There's no shame in not knowing something, as long as there is a willingness to learn. But we do need to stop those who are unwilling to learn and will use their ignorance to compromise the well-being of others. We need to stop electing them, stop sharing their nonsense, and stop giving them a platform.
We now have countless politicians who are making policies about science, health, and the environment even though they don't have any training in the area. They aren't even listening to those who do. We cannot properly address the challenges of climate change when so many politicians still doubt it exists, despite the overwhelming amount of scientific evidence that shows it does.
We need to reward and revere those who have dedicated themselves to knowledge, because there are big problems that exist in this world, and those are the people who are going to be able to solve them.
To make the point known in big way, perhaps we can also take up John Waters on his incredible advice: "We need to make books cool again. If you go home with somebody and they don't have books, don't fuck them."
Cover image: Shutterstock
Tags: science, math, stem, stop saying you're bad at math and science, reasons to know science, reasons to know math, tech & science category
Entertainment Joel Lyons
Music Notes: Check Out New Videos From Alicia Keys, Macklemore, Coldplay, Jude Perl, And Margaret
We don't know about you, but we're ready for a dance-off.
News Lisa Winter
Florida Brewery Develops Edible Six-Pack Ring To Protect Wildlife
Taking a bite out of pollution.
Sarah Barness
Fashion Rule Breakers: Meet The Man Who Created An Agency For 'Misfit Models,' Celebrating All Types Of Beauty
"I accept everybody and anybody as long as they can do the job that's asked of them."


"Brunswick." YourDictionary, n.d. Web. 12 April 2019. <https://www.yourdictionary.com/brunswick>.
A city in Germany; Braunschweig.
Any of several towns in the United States and elsewhere.
There is more than one meaning of Brunswick discussed in the 1911 Encyclopedia.
The presbytery of New Brunswick declined to yield (1739).
The northern part of the city was the village of Lansingburg (pop. 1900, 12,595) until 1901, when with parts of the towns of Brunswick and North Greenbush it was annexed to Troy.


Cantata Kahve provides a wide range of coffee wholesale services. Our services include roasting coffee beans, drip-bag coffee production, sales of various equipment, related to coffee brewing, roasting, and packaging. We also provide business consultancy and strategical analyses.
You are welcome to contact us for any questions and inquiries.


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Mathematical proof could lead to unbreakable code
Thursday, March 1st 2001, 12:00 am
BOSTON (AP) _ Cryptology experts are abuzz over a Harvard professor's claim that he can make an unbreakable code that can be used over and over again.
Computer science professor Michael Rabin, with the help of doctoral student Yanzhong Ding, developed a mathematical proof that experts say could be used to make a code indecipherable even by the most powerful computers.
``We are doing something that is seemingly impossible, and that is, of course, extremely exciting,'' Rabin said Wednesday.
Rabin's method uses a stream of randomly generated characters that can be decoded with a mathematical formula. Once the message is decoded, the stream disappears, leaving nothing for hackers to decipher, Rabin said. The key can be reused on a different message.
``Unbreakable codes'' have been created before, but they were for one-time-use only, experts say.
Rabin said he is not yet planning to commercialize the system. If he does, it could be used by corporations, governments or any group that wanted to keep top-secret information secure.
Richard Lipton, a computer science professor at Princeton University, said he has seen the formula and is convinced it could work. Lipton said Rabin's most significant achievement was proving his ideas mathematically.
``Though the idea seems obvious, the math behind it is quite hard,'' he said.
Another professor, however, said by e-mail that he has reservations.
``There are a few places in which I would need to investigate much more before I would accept these claims,'' said Richard Kaye, a mathematics professor at the University of Birmingham in England. Kaye made headlines last fall when he argued that playing the computer game Minesweeper could lead to a way of cracking codes efficiently.
Even supporters such as Lipton do not believe Rabin's work will create a code that is unbreakable forever. Someday, they say, computers will be able to store enough information to render Rabin's code vulnerable.
``It becomes an arms race, just as it is with virus detection or missile defense,'' Lipton said.
News On 6 BOSTON (AP) _ Cryptology experts are abuzz over a Harvard professor's claim that he can make an unbreakable code that can be used over and over again.
Computer science professor Michael Rabin,


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I was planning to grill yet again, but due to my usual impeccable timing, the heavens opened up just as I was about to crank up the BBQ. So I made my second choice. Which made me forget about the first choice. Good thing, since the sun came out just as dinner was plated. Oh, well. Tomorrow's another day.
Heat a large skillet over medium heat. Add olive oil, wait 10 seconds, then add chicken breasts in a single layer. Sprinkle evenly with a pinch each of the salt and pepper.


The Kruger Adventure Lodge caters for an authentic African bush experience. This lodge is a stepping stone to a real South African safari adventure. The Kruger Adventure Lodge offers a personalized safari experience and expert guides will help make your trip a memorable adventure.
The lodge offers comfortable accommodation and exciting activities. Enjoy the comforts of your own private chalet or room with en-suite bathroom.
Your game drives start in the early morning. Before your morning game drive you enjoy refreshments such as coffee, tea and biscuits. Game drives are conducted daily in Kruger National Park in open 4×4 vehicles . Apart from game viewing your ranger also covers specific topics related to animal behavior, plant uses, traditional beliefs and cultural folklore.
Throughout each safari activity you will be in the hands of your experienced game ranger for the duration of your Safari. With great passion and enthusiasm your game ranger will deliver great information and display exceptional skills throughout the day in search of wildlife and exciting encounters with big 5 animals and various other wild animals. You will get close enough to capture those special moments with all your senses.
Each evening typically ends around a campfire or dinner table discussing the excitement of the day and also discussing traditional culture and beliefs while enjoying delicious African food . The African bush will be interpreted to you in a unique way leaving you with a new found understanding of the natural world and awakening a new desire for wildlife inside you.
You also enjoy great dining and includes specially prepared dinners and breakfasts.
We offer 3 and 4 day Kruger safaris (small group tours) with accommodation and activities at Kruger Adventure Lodge, Greater Kruger and Kruger NP. These safaris depart from and return to Johannesburg. Please follow one the links below to book a preferred Kruger wildlife safari.


Such fun – let's do it again!
What a great turn-out! Thirty people, members of the Friends of Bute Park and the Cardiff Rivers Group met at Blackweir Bridge at 10.00am on Saturday morning. After a safety briefing and arming ourselves with grabbers and bags, we split up and went in search of litter, either to be disposed of as rubbish or collected for recycling. After a couple of hours hard work we had collected more bags than there were people along with an odd assortment of tyres, metalwork and a 70 year old semi-submerged motor car! It's dirty work but someone has to do it and, as the last photograph shows, actually rather good fun. We plan to do another session in a couple of weeks time!
This entry was posted in Uncategorized and tagged Bute Park, Cardiff Rivers Group, Friends of Bute Park, Keep Wales Tidy, Litterpicking. Bookmark the permalink.


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Producer-director and founder of Emberlense Productions.
John during production of "They're Coming".
John Tomkins is a film maker, producer and radio presenter in Torquay, Devon. He started out as a lyric and songwriter, and progressed to filming experimental music videos, such as Caged Rat. Tomkins began work on an ambitious, no-budget fantasy feature film, Like An Angel, which featured a difficult production capped by a fire in John's flat. The incident caused him to re-evaluate his plan as a film maker, and completed the production as a forty-five minute film.
John hosted The Movie Show on Torbay FM alongside film critic and radio personality Sean Wilson until its retooling in October 2012 into Movie Lines, hosted solely by John. His radio work brought him into contact with a number of local film makers, including Jim Elton and Tom Menary of Wingless Films, as well as collaborators including David Burbury.
In December 2011, John cast Tom as David York, the protagonist of his planned second feature film, They're Coming, and recruited Jim to serve as Director of Photography soon after. Principal photography took place in March and April of 2012, with pick-ups shot in August, towards the end of editing. The film had its premiere at the Torquay Central Cinema on 27th September, 2012, attended by cast and crew and introduced by Tomkins.
John assisted on production of "The Slow Method" in the capacity of location manager. He is currently working on A Dark Tale, a short film starring James Cotter and Tom Menary.
John and the cast of "They're Coming".
Emberlense Productions official site
They're Coming official site
Like An Angel official site
John Tomkins on the Internet Movie Database
John Tomkins on YouTube


A miniature cat family of three, living in a matchbox appropriately decorated with pawprints. Handcrafted ceramic.
These kitties are adorable . I bought these for Christmas gifts and everyone loved them. Keep up the good work Alberto & family.
I bought these kitties for my friend at Christmas because she loves cats. They were so cute I bought 1 too. They are well made.


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Do Leftist Propaganda Media Tactics Actually Work?
in Leftism, Leftist Media
So many Democrats, progressives, and liberals have lost their minds so completely that they are approaching dangerous territory. Their rhetoric is having the desired effect, but it may have results they won't like.
At least since Reagan, Democrats have demonized their opposition. It wasn't enough to say, "I disagree with your priorities and approach to problem solving." No, they felt the need to declare their opposition as incompetent and, more importantly, evil.
Their Ministry of Propaganda fed the masses a buffet of criticism, derision, innuendo, accusations, scares, and panics. Look at President Reagan (1981-1989). Anyone at ABC, CBS, and NBC, the majority of newspapers, and a sizable majority of academia would tell you their "truth" with utter conviction. There was no internet back then, but there was virtually no conservative media either. What did they say?
"Republicans hate poor people! The President hasn't done enough about homelessness!"
What was he supposed to do? Outlaw being mentally ill, alcoholic, or drug addicted? Aren't those are the leading causes of homelessness? Homelessness-homelessness-homelessness. Sound familiar? Stories about the plight of the homeless were everywhere until Bill Clinton got elected. I don't mean until Clinton implemented some policy, I mean until he got elected. Then, POOF, homelessness was magically no longer a crisis that needed daily reporting.
"Republicans hate gay people! The President hasn't done enough about AIDS!"
What was he supposed to do? Outlaw the unsafe sharing of needles between drug addicts? Outlaw unprotected promiscuity? I have sympathy for people suffering from a disease, but (1) there was no miracle cure (2) barring a few extremely rare cases, you either had to be into some stupid behaviors or you had to sharing needles or fluids with someone who was, and (3) it's not the President's job to save you from yourself! Guess what was mysteriously no longer a crisis worth reporting when Bill Clinton got elected? You guessed it.
"Republicans are bad for the economy! The President doesn't know anything about economics!"
The same types of people that knew Trump was *never* going to be President mocked what they described as Reaganomics, except Reaganomics worked. It pulled the U.S. out of President Carter's economy. The Democrats will croon about Clinton's economy, but they fail to admit that the legislation was authored by Republicans (with a veto-proof majority) and they fail to note that the types of accounting required to produce the "surplus" would probably get businessmen put in prison.
"Republicans hate peace! The President is steering us into world-ending nuclear war with the Soviet Union!"
Isn't it funny? When President Kennedy stood up to Russia, *that* was Presidential. When President-wannabe Hillary talked tough about Russia, *that* was Presidential, despite all of the cash that flowed into the Clinton Foundation (cough-corruption-cough). But when President Reagan's policies lead to the Berlin Wall coming down and the Soviet Union collapsing—without firing a shot—that was reckless!
By the way, here is the electoral map of Reagan's victory in 1984.
Wait a second! That's the map for President *Nixon*, a different President, also hated by the Left despite his ability to establish diplomatic relations with a hostile Asian regime. Look at all that red!
Ah! *Here* is the map of the election that made Reagan President.
Wow! That one was a slaughter too! Ouch! Remember, the Left HATED Reagan. The elitists thought, and still think, Reagan was a poor President who cared only about the rich.
Well, what happened after the Left had 4 years to bash, critique, and malign good ole Uncle Ron?
BLAM! *Another* epic smackdown! Look at that! That's a bone-crushing victory! As a side note, Minnesota, come on, guys! Get with the program.
Let's fast forward to 2016, the year that *all* of the experts on *all* of the Lefty shows were prophesying the ascension of Hillary Clinton.
They said it was supposed to be a 98.2% chance for a Clinton victory. Ninety-eight-point-two! Just ask the totally non-partisan Huffington Post.
There was supposed to be *no* chance for Trump to win. Zero. Zilch. Nada. Virtually everyone in front of a camera said so.
They said that even if the states *leaning* Republican and *likely* Republican voted for Trump, *and* all of the toss-up states voted for Trump, *and* if Trump got that 1 Electoral College vote in Maine… he was STILL going to lose. Just ask Rachel Maddow.
I'm sure that wasn't at all an attempt to demoralize conservative voters and get them to stay home, right? PfffffT!! Want to see how that panned out for the elites?
How about a 74-point lead for Trump! Boo-yeah!
All the queen's horses and all the queen's men (and women, and otherkin… whatever) couldn't put Hillary in the White House again.
"But, but, but Hillary got more votes!" Well, have a look at the election broken down by county!
Who got more counties? Who got more states? More importantly… who got more Electoral College votes? Because *that's* how we decide elections here! Some snowflakes try to console themselves by saying, "When snowflakes work together, they are an avalanche!" According to this map, it sure looks like, "The floor is lava!" When Trump won the election, celebrities tried to convince 37 of the Electors to vote for anyone other than Trump (this would put the election in the hands of the House of Representatives). It didn't work.
What does this mean for Leftists? It means maybe they shouldn't needlessly fan the flames of hate, panic, and fear while advocating harassment and violence.
When Obama was elected, he got a Nobel Prize for no action he ever took as President (he then went on to bomb a bunch of countries, which is a prime example of irony). When Trump was lawfully elected, riots broke out across the country. Why?
There was no executive order the Leftists could name, no presidential action, no proof of wrongdoing, but that didn't matter.
Singers, actors, internet personalities, journalists, columnists, pundits, and politicians labeled Trump a racist, sexist, homophobic, transphobic, Islamophobic, ignorant, stupid, fascist, white supremacist.
The elites told everyone Trump that was going to deport citizens of color, ban birth control, destroy the economy, shred the Constitution, endorse hate crimes, enable bullying, and provoke nuclear war with North Korea while taking orders from Vladimir Putin. Yes, that was the message.
James Hodgkinson heard them. He took a rifle and tried to assassinate Republican congressman at a baseball game. He's dead now. The Left didn't learn its lesson.
It's not just random whack-a-doodles either. Here are a few gems from U.S. Representative for California's 43rd congressional district, Maxine Moore Waters:
"Already you have members of your cabinet that are being booed out of restaurants. We have protesters taking up at their house who are saying, 'No peace, no sleep. No peace, no sleep.'"
"And guess what, we are going to win this battle, because while you try and quote the Bible, Jeff Sessions and others, you really don't know the Bible. God is on our side."
"And so let's stay the course. Let's make sure we show up wherever we have to show up. And if you see anybody from that cabinet in a restaurant, in a department store, at a gasoline station, you get out and you create a crowd. And you push back on them. And you tell them they're not welcome anymore, anywhere!"
Those were not hot mic moments, those were calculated and deliberate, and they were delivered to an enthusiastic crowd. Maybe, I dunno, maybe when an elected federal politician stands before a crowd, declares *divine approval* for, and calls to stay the course on, public harassment… maybe that smells like incitement, maybe even a fatwa? Maybe? Remember when the Right was accused of being religious zealots? Maybe you're thinking that's just one person caught up in the moment *one time*. Well, how about these?
U.S. Representative for Massachusetts's 7th congressional district, Michael Capuano stated, "I'm proud to be here with people who understand that it's more than just sending an email to get you going. Every once in a while you need to get out on the streets and get a little bloody when necessary."
Bloody how, Senator? You mean like painting with your menstrual blood? Ohhhh, you mean get into bloody brawls. Wow. It should be weird to hear talk like that from a U.S. senator, but I guess it's not.
Senator Tim Kaine (Deomcrat) said, "What we've got to do is fight in Congress, fight in the courts, fight in the streets, fight online, fight at the ballot box; and now there's the momentum to be able to do this."
Let's be honest, Senator Kaine was probably speaking metaphorically. Senator Kaine's son, Linwood "Woody" Michael Kaine, must not have gotten the message about it being a metaphor. He allegedly joined an anti-Trump riot in Minneapolis, Minnesota and faced charges of concealing his identity in public, obstructing legal process, and fleeing police on foot. He spent a whopping 4 days in jail, got probation for a year, and had to pay $236 in fines. Don't you wish your daddy was a rich senator? Imagine how the media and other politicians would have reacted if father or son had been a Republican. Senator Kaine's call to fight in the streets is actually pretty mild compared to other Leftists. Want some examples?
Representative Paul Kanjorski (Democrat) stated, "That Scott down there that's running for governor of Florida. Instead of running for governor of Florida, they ought to have him and shoot him. Put him against the wall and shoot him."
Just so we're clear, putting someone up against the wall and pulling the trigger is not a euphemism. It's incitement.
A fund raising ad by the St. Petersburg Democratic Club stated, "…And then there's Rumsfeld who said of Iraq 'We have our good days and our bad days.' We should put this S.O.B. up against a wall and say 'This is one of our bad days' and pull the trigger."
Someone had to think that up, say it, record it in fixed form, approve it, and disseminate it. That was not an accident. That was not an oversight. It was honesty.
Representative Chuck Kruger (Democrat) stated, "Cheney deserves same final end he gave Saddam. Hope there are cell cams."
Saddam Hussein was executed—by hanging—for crimes against humanity. Saddam Hussein used chemical weapons on his own population and invaded Kuwait. By comparison, Dick Cheney was the Vice President under President George W. Bush. Do you see the level of hate coming from the left? We're not done. Let's see some more.
The communications chair of the Democratic Party of Sacramento County, Allan Brauer, directed this to Ted Cruz staffer Amanda Carpenter, "May your children all die from debilitating, painful and incurable diseases."
Going after the politicians isn't enough. Going after their staffers isn't enough. Democrats go after your children.
Those are just the Leftists in politics. I could do a whole show about the people in media and entertainment. If anything, celebrities and media mutants are even more extreme! Then there are the pompous, polyamorous, pony-kin in colleges. Yikes, people, it's not a contest…or at least it shouldn't be.
It would be easy to look around you and think, the world has gone crazy around you. It would be easy to think things are hopeless. It's all a lie, and the Left is hoping you fall for it. They make a lot of noise. They talk a lot of trash. They make a lot of threats. They commit a lot of violence.
People on the right have been patient. People on the right have put up with a lot of abuse. But people on the right are getting fed up. We are fighting back. We are beating them in the voting booth despite all of their propaganda and all of their dirty tricks. The Left are calling for harassment and even violence against politicians, their staffers, their children, their voters. That means you and me. They have Antifa, Redneck Revolt, the rainbow mobs, the Social Justice Warriors, the networks, and the social media giants. What do we have?
We have 400 million privately-owned firearms, billions of rounds of ammunition, and a kiloton of military, police, hunters, self-defense advocates, and recreational shooters.
*We* aren't surrounded. They are.
Hey Leftists, when you decide to put us up against the wall and shoot us: Say when!
Obama on Russia
https://www.youtube.com/watch?v=N0IWe11RWOM
Hillary Clinton tough on Russia
https://www.youtube.com/watch?v=jqAM1rTY6jA
Hillary, Russsia, and Uranium, oh my!
https://www.nytimes.com/2015/04/24/us/cash-flowed-to-clinton-foundation-as-russians-pressed-for-control-of-uranium-company.html
Hillary 98% chance to win
https://www.huffingtonpost.com/entry/polls-hillary-clinton-win_us_5821074ce4b0e80b02cc2a94
Trump can't win
https://www.youtube.com/watch?v=pcNJMzX2y58
Election map by demographic
https://brilliantmaps.com/if-only-x-voted/
They're gonna put y'all back in chains
https://www.youtube.com/watch?v=Q1PVOIqQAns
Celebrities want you to vote, but not for Trump (at least RDJ is funny in this one)
https://www.youtube.com/watch?v=nRp1CK_X_Yw
This is a good response video to the preachy actors
https://www.youtube.com/watch?v=jHLdYuzXqPI
Electors, don't vote for Trump, we'll be your best friends
http://time.com/4603254/celebrities-electoral-college-donald-trump-video/
Maxine waters advocates harassment
https://www.realclearpolitics.com/video/2018/06/25/maxine_waters_god_is_on_our_side.html
Tags: fake newsleftist media tacticspropagandawork
Justa Gaibroh
Look at How They're Dressed, They Were Asking For It!
A Leftist Reviews Jack Ryan and Hates It, Guess Why?
CNN Accuses Beluga of Being a Russian Spy


In October 2014, a 500-pound body stoked a large fire at a crematorium in Virginia. Directors of that crematorium explained to WTVR that an average-sized body takes about two hours to cremate, while a body more than 300 pounds takes around four or five hours. Continuous heat on a body for that long adds to the fire risk.
The body of a woman who weighed more than 400 pounds set fire to a crematorium in Austria in June 2012. It prompted officials to consider a ban on cremating larger bodies, but that never came to fruition. Some crematorium directors do refuse burning larger bodies, directing people to travel to other facilities built to withstand the higher heat required for those cases.
More than a third of adults in the U.S. are considered obese, according to the Centers for Disease Control and Prevention.


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Home » Themes » Culture » Community
"The Drovers"Print Page
05-April-2020 (Brett Blade)
Photographs supplied by Ali Muirhead / Brett Blade / John Huth
The plaque commemorates the relocation of "The Drovers" sculptures to Longreach in November 2018.
"The Drovers" were part of "The Human Factor" sculptures by John Underwood, which were created for the Brisbane World Expo '88. The sculptures were fully repaired and relocated to Longreach from Brisbane.
Officially unveiling of 'The Drovers'
Mayor Warren; councillors; ladies and gentlemen.
In Brisbane, on Ann Street, people are pausing in their morning commute to look around in puzzlement and ask themselves where their whimsical white statues have gone. This engaging artwork has been part of the capital's streetscape for 30 years, and now it has found a new home here in Longreach.
From Ann Street, Brisbane, to Eagle Street, Longreach, is a long journey, and the arrival of The Drovers forms the next chapter in the sculpture's rich history. The statues are part of The Human Factor sculptures by John Underwood, the wildly popular series created specially for Brisbane World Expo '88.
In contrast to other esoteric works of art on display, the series was deliberately created to be immediately relatable and the artworks were placed at strategic points throughout the vast venue – one constant amid the whirling kaleidoscope of entertainers.
It is pleasing to have The Drovers fully repaired and re-homed in the year Queensland celebrates the 30th anniversary of Expo. It is particularly fitting that the sculpture should have found its way to Longreach.
The subject matter reflects the regional significance of Longreach, along with themes of mateship and Queensland spirit – themes which remain as relevant today as they were back in 1988.
In the years to follow, I hope the sculpture will come to mean as much to the community of Longreach as another celebrated statue by John Underwood, that of the great Wally Lewis, does to all fans of rugby league outside Suncorp Stadium.
I congratulate the Longreach Council on its commitment to art and the beautification of the towns across the region. I particularly commend them for their initiative in creating the Street Sculpture Competition.
Public art plays a central role in the cultural and conversational life of a town, enriching the community and bringing public spaces to life.
The Drovers delighted millions at Expo, and has now come to delight a new generation in Longreach, where it will continue to be an important part of our State's cultural heritage. Today I look forward to officially welcoming The Drovers to your community by unveiling a plaque commemorating its move to Longreach.
Government House, Queensland, 2 November 2018.
Eagle Street, Longreach, 4730
https://www.govhouse.qld.gov.au/the…
Actual Monument Dedication Date:
Friday 2nd November, 2018
`The Drovers`
From the series `The Human Factor`
By John Underwood & Artbusters
Officially opened on 2 November 2018 by
His Excellency the Honourable Paul de Jersey AC
Governor of Queensland
This artwork was kindly donated
to the Longreach Regional Council
by the Queensland Government


Our agency is very selective about the talent we represent. To be a SCOUT voice you need to meet certain criteria—you must be an established voice actor with regular work in the industry, must be based in Sydney, Melbourne or Brisbane, and be fully available for voice work. You also need a current and fully mixed professional voice demo. If you would like to enquire about representation please complete the below application.
We do not accept applications from those who have never been in the industry or are re-entering the voice industry after being away from it for some years.


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Miladhoo is een van de bewoonde eilanden van het Noonu-atol behorende tot de Maldiven.

Demografie
Miladhoo telt (stand maart 2007) 655 vrouwen en 674 mannen.

Maldivisch eiland

redpajama_set_name: RedPajamaWikipedia


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UKGBC, Willmott Dixon and Mace Group to feature in edie's sustainable built environment webinar
19 February 2019, source edie newsroom
Sustainability experts from Willmott Dixon and Mace Group are set to take part in an one-hour webinar on Wednesday 6 March which will explore the various business drivers, challenges and opportunities facing low-carbon, resource-efficient construction.
The one-hour webinar is dedicated to the firms within the construction sector that are adapting, innovating and collaborating to achieve a sustainable future
The one-hour webinar session, taking place at 2pm (UK time) on Wednesday 6 March, will cover some of the exclusive findings and best-practice case studies contained within edie's upcoming Mission Possible sector insight report, which will explore the future of sustainability in construction.
Sponsored by Reconomy, the webinar will feature insight from Willmott Dixon's head of sustainability Simon Tranter, Mace Group's director of sustainability Isabel McAllister and UKGBC's head of business transformation Alastair Mant.
---REGISTER FOR THE WEBINAR HERE ---
Construction is entering a dynamic new era. Reinvigorated by unprecedented technological advancements and game-changing energy innovations, the sector now has a unique opportunity to ensure that green business lies at the very core of the industry's future progress.
This webinar is dedicated to the firms within the sector that are adapting, innovating and collaborating to achieve a sustainable future. From resource-efficient processes to more sustainable business models – this webinar has got it covered.
The webinar will draw on some of the exclusive findings and best-practice case studies contained within edie's latest Mission Possible sector insight report which explore the future of sustainability in construction.
Discussion points:
Making sustainable energy generation and consumption a strategic priority
Transitioning from extractive industrial models to resource-efficient processes
The crucial roles of innovation and collaboration
Alastair Mant, head of business transformation, UKGBC:
"Alastair leads the scoping and delivery of projects to provide the industry with the tools and guidance it requires to radically improve the sustainability of the built environment. His current focus areas are circular economy, climate resilience, green infrastructure and innovation. Alastair was previously a director at a national property consultancy where he provided advice on sustainability issues throughout the property lifecycle and especially on asset management, focussing on strategy, reporting and the link to business value."
Simon Tranter, head of sustainability, Willmott Dixon:
"Willmott Dixon has a long-term strategy for sustainable business and Simon's role is to help implement this strategy across a wide range of functions – pre-construction, compliance, community, supply chain, environment and operations. He studied Environmental Science at Birmingham University. From there Simon started his first job, working for a consultancy, and his experience in construction is mostly in major civil engineering and infrastructure."
Isabel McAllister, responsible business director, Mace:
"Isabel leads the Responsible Business portfolio at Mace which includes leadership and delivery of the 2022 Responsible Business strategy and working with Mace clients and partners to help shape and deliver their own programmes of work. Mace became a signatory of RE100 in 2017, and is committed to procuring 100% renewable energy by 2022."
The webinar will be available to watch live on Wednesday 6 March at 2pm, and will be available on-demand to all registrants. Register for the webinar for free here.
edie staff
Construction | low carbon | Mission Possible | sustainable business
Water | Waste & resource management | Energy efficiency & low-carbon | CSR & ethics | Technology & innovation | Climate change | Renewables | Green policy | New business models
© Faversham House Ltd 2019. edie news articles may be copied or forwarded for individual use only. No other reproduction or distribution is permitted without prior written consent.


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Governor and EDPNC Honor Six N.C. Companies Growing Through Exports
Six North Carolina companies received 2018 Governor�s Export Awards this week in a ceremony highlighting their success in increasing overseas sales, as well as the significant role exporting plays in the state�s economy.
North Carolina�s export of goods and services helps support more than 400,000 jobs in the state, according to the Brookings Institution in Washington, D.C.
�With more than 80 percent of the world�s purchasing power outside the U.S, it�s clear why exporting is critical to the growth of North Carolina�s economy,� Governor Roy Cooper said. �We are honoring our state�s export leaders. Their commitment builds prosperity here at home and bolsters North Carolina�s global reputation as a strong climate for business.�
The Governor�s Office developed the export award program in collaboration with the Economic Development Partnership of North Carolina (EDPNC), which helps North Carolina companies achieve their export objectives, and the North Carolina Department of Commerce.
The companies receiving 2018 Governor�s Export Awards in a ceremony Monday at the North Carolina Executive Mansion include:
Unifi, Inc., in Guilford, Yadkin and Rockingham counties
Advanced Detection Technology in Iredell County
Bernhardt Furniture Co. in Caldwell County
National Wiper Alliance in Buncombe County
P2P Rescue in New Hanover County
ImmunoReagents Inc. in Wake County
�The EDPNC�s international trade team has helped each of these companies in a variety of ways,� said John Loyack, EDPNC vice president for global business services. �We provide export-education workshops, market research, market-entry strategies and more. We accompany North Carolina businesses to trade shows around the world, administering funds that can reimburse their trade show travel costs. We also help companies find new international distributors at trade events.�
�Smaller companies with limited resources particularly benefit,� Loyack added, �because our help comes at no charge.�
The EDPNC international trade team includes five North Carolina-based trade managers who each specialize in specific industry sectors ? and representatives in North Carolina�s trade offices around the world. The state has trade representatives in Canada, Mexico, Europe, Japan, China and the United Arab Emirates in the Middle East. All told, the state�s trade team assisted 592 North Carolina companies in 2018, located in 93 counties across the state.
�Without the EDPNC, ImmunoReagents would not have been able to travel to Spain, Germany and Dubai, meeting customers in person and developing networks that improve every year,� said Ann Black, chief executive officer of Raleigh-based ImmunoReagents, which manufactures antibodies for the research and diagnostic markets. �For a small export business, they are invaluable.�
Here are more details about all the 2018 Governor�s Export Award winners:
ImmunoReagents, Governor�s Award of Excellence.�Since Black founded Immunoreagents in 2005, the Raleigh company has become a leading global manufacturer of antibodies and reagents used in pharmaceutical and life science research as well as in vitro diagnostics. Its products are sold in more than 20 countries.
Unifi, Top Large Business Exporter.�Headquartered in Greensboro with manufacturing facilities in Yadkinville, Madison and Reidsville, Unifi is internationally known for its high-quality yarns. In the early 2000s, Unifi began converting plastic bottles into high-performance fibers, including its REPREVE material that has been used by brands such as Patagonia, The North Face, Haggar and Ford Motor Company. �The entire EDPNC team continues to support the growth of our REPREVE recycled yarns and the jobs that continue to grow with this business,� said Kevin Hall, Unifi chairman and chief executive officer. �Their export-assistance program includes valuable market research and intelligence to help us identify new export opportunities.�
P2P Rescue in Wrightsville Beach, Top New Exporter.�Founded in 2014 by Cliff Ray, who lost his father in a drowning accident, P2P Rescue makes innovative water and ocean rescue boards. P2P Rescue has used travel funding administered by the EDPNC to participate in trade conferences in Canada, Brazil, Australia and the Middle East, where it has connected with international distributors.
National Wiper Alliance, based in Swannanoa, Top Global Reach Exporter.�National Wiper manufactures and converts nonwoven dry wipes for businesses in a wide range of industries, including aerospace, automotive, retail, health care, food service and janitorial. It also makes specialty products for the government and military. National Wiper exports to countries all over the world, under its own name and private labels.
Bernhardt Furniture Co. in Lenoir, Top Rural Exporter.�Established in Lenoir in 1889, Bernhardt remains one of the country�s largest family-owned furniture companies. With more than 1,250 employees worldwide, the company manufacturers furniture at eight locations in North Carolina and maintains corporate offices in High Point and six overseas locations.
Advanced Detection Technology in Mooresville, Top Small Business Exporter.�This company is a world leader in the design and engineering of under-vehicle inspection systems to detect vehicle-borne threats. Advance Detection Technology has sales, marketing and technical support operations in North America, the Middle East, Latin America, Europe and Africa.
https://edpnc.com/governor-and-edpnc-honor-six-n-c-companies-growing-through-exports/


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Irish Tourists Opt for Holidays on the Greek Islands
Tag: Canary Islands, Greece, Greek Islands, Greek tourism, Greek tourism news, Greek travel news, holidays, Independent, Ireland, Irish tourists, Lanzarote, leisure, Reader Travel Awards, Top 10 Fly 'N' Flop Destinations for 2023
The Greek islands are among the Top 10 Fly 'N' Flop Destinations for Irish travelers in 2023, according to the Irish Independent's Reader Travel Awards.
Boasting a history of 110 years, the Irish Independent is the best-selling newspaper in Ireland, while its news website is the most popular in the country.
Nominations for the annual Reader Travel Awards are chosen by its readers, while after the top nominees are tallied a judging panel of experts adjudicates on the readers' shortlist, choosing the final winners and runners-up.
The Greek islands ranked sixth on Ireland's Top 10 Fly 'N' Flop Destinations for 2023 list, which saw Lanzarote, the fourth biggest Canary Island, winning the top spot.
The newspaper notes that Lanzarote has been a popular holiday destination for Irish travelers for generations and is preferred for its easy access, good weather, ideal sun-sea combination and value for money accommodation and dining options.
The full list of Ireland's Top 10 Fly 'N' Flop Destinations is as follows:
Lanzarote, Canary Islands
Costa del Sol, Spain
Tenerife, Canary Islands
Majorca, Spain
Greek Islands, Greece
Gran Canaria, Canary Islands
Salou, Spain
Fuerteventura, Canary Islands
The Greek islands of Crete,Rhodes, Santorini and Zakynthos were also recently included in numerous lists of Trip Advisor's Travelers' Choice 2023 Best of the Best Destinations Awards.
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What is it about a bank appraisal that the average person finds so authoritative?
Let's say a homeowner meets with three real estate agents for a price opinion, and all three put the value at about $1 million. But the homeowner just refinanced, and he pulls out an appraisal from ABC Bank valuing his property at $1.3 million.
He believes the agents are wrong, and the bank is right -- and not just because the bank's number is higher. After all, what the Realtors say is just their opinion. A bank appraisal is official. Right?
Banks and other lenders order property appraisals for one of several reasons.
First, if you're buying a home and apply for a mortgage, the lender orders an appraisal to validate the purchase price before approving your mortgage.
Second, lenders do the same for refinancing and for the same reason.
Third, if you apply for a home-equity line of credit, the lender will order an appraisal to determine exactly what your equity is -- the value of the property minus outstanding mortgages.
Appraisals are also used in divorce and estate settlements.
There are good reasons why an appraisal may seem more official than an agent's opinion. First, appraisers are licensed in this specialty area. Second, appraisals are more quantitative than the comparative market analysis that agents provide. Whereas a CMA is a "soft" analysis -- based on qualitative comparison to recently-sold properties -- an appraisal is more mathematical, with specific dollar deductions from a home's value for deficiencies versus recently sold properties, and additions for aspects that are superior.
Despite the public's reverence for appraisals, my experience is they're not all they're cracked up to be. Here are some examples.
1. Comparables not appropriate: A client to whom I sold a house a few years ago called me in a panic because an appraisal done for a home equity line valued his house very low. When I looked at the appraisal, the comparables used to value his house were not appropriate. A big-name bank appraised his property at least $200,000 lower than its current market value.
2. Lacking local knowledge: A friend had a similar experience with another big-name bank. This time valuation was low by about $300,000, based on comps selected by an appraiser who did not know our local market. It was only after I sent her to a mortgage broker who uses an appraiser with local market expertise that her house was fairly valued.
3. Restrictions missed: A homeowner with land in Greens Farms was confident her property was worth $2 million, based on a recent bank appraisal. When I looked at it, I could not agree -- and neither could any builders. Although it was a lovely, well-located parcel, it had wetlands which limited its use. Also, the land was subject to 2-acre setbacks, even though it was only 1.6 acres, so its future use was even more limited -- and its value further reduced. The appraisal did not address either of these issues. Imagine how the owner felt when she sold her property for $1 million less than the bank appraisal led her to believe it was worth.
4. Lacks appraisal tools: An appraiser from Rhode Island sent here to value a local property stopped in at my office. She asked for help identifying comps. She admitted that she never appraised a property here before, that she was unfamiliar with our local market, and that she did not have access to our multiple listing service. I pitied the poor property owners whose lender arranged for Out-of-Town Sally to value their house, because there's no way she could possibly do so.
Appraisals are serious business. They are used to make decisions involving large amounts of money. But many are not worth the paper they're printed on.
There are really good appraisers out there. And, as the preceding examples show, there are some really bad ones. It's hard to know what you're getting.
The moral of this story is not to put too much stock into appraisals. If they serve your purpose, fine. But if those three Realtors from the anecdote at the beginning of this column disagree with your appraisal, I think you would be wiser to listen to them instead.
Evi Coghlan's "The Real Deal" appears every other Friday. She is a licensed real estate agent with the Riverside Avenue office of Coldwell Banker and a former marketing consultant to Fortune 100 companies. She may be reached at 203-247-6691, by emailing her at evi@evicoghlan.com, or visiting www.evicoghlan.com.


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This image does not show a real storm in the US - it's digital artwork
Tendai Dube, AFP South Africa Published on Thursday 3 September 2020 at 17:54
An Instagram post that purports to show a dramatic storm in the United States has been liked hundreds of times. However, the claim is false; the image's creator told AFP Fact Check he produced the digital artwork using stock pictures.
The post, shared with more than 11,000 followers on August 30, 2020, has received more than 800 likes since then. It shows dark storm clouds hovering over a coastal city and a lightning bolt in the background.
"HUGE thunderstorm in South Carolina," part of the caption reads.
A screenshot taken on September 2, 2020 of the misleading Instagram post
The post correctly credits the image to an account called "@shavnore" and describes the location as "Myrtle Beach, South Carolina".
However, as comments below the post point out, the image is not real but an altered artwork.
A look at the Instagram account, which belongs to audio-visual specialist Brent Shavnore, shows the same composite image and hundreds of others.
A screenshot taken on September 3, 2020 of similar works on Brent Shavnore's Instagram account
When contacted by AFP Fact Check, Shavnore confirmed it was his work.
"This is a digital artwork created by me using stock photography and digital painting techniques," he said in an email.
Shavnore shared a YouTube tutorial video from his channel to illustrate how he creates the images.
A basic internet search of "Myrtle Beach stock images" led to the original photograph on iStock by Getty Images, part of a series by Kruck that was used by Shavnore to make his digitally altered version.
The original picture shows a drone shot of the skyline at Myrtle Beach and not a storm, as the post claims.
A screenshot taken on September 3, 2020 of the original image on iStock