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ZENITH: ROMANIAN ADVERTISING MARKET IS SLOWING DOWN
The advertising market in Romania is starting to slow down, after two years of accelerated growth, according to a study by media agency Zenith Romania. In 2019, Zenith estimates the value of the local advertising market at EUR 493 million, up 7% compared to 2018. The growth rate will slow down to 3%...
ROMANIA-INSIDER
https://Advertising.report/news-article.aspx?ID=35883588
NETFLIX INSISTS IT WON'T MOVE INTO SELLING ADVERTISING
Netflix wants you to know: It doesn't have any plans now or in the future to start running commercials on its streaming service. Company execs have have regularly explained that being ad-free is a core part of Netflix's attractiveness to consumers, and the strategy has been a standard pa...
THE OTHER SIDE OF OUTDOOR ADVERTISING
A few weeks ago we wrote about how established startups like Brex and Eaze are using outdoor advertising to get attention from consumers who are overly saturated with online advertisements. The startups we talked to, including Brex, Eaze, and Snowflake, said that they think consumers are tired of Fa...
GOOGLE ACCUSED OF 'BRAZEN' PATENT INFRINGEMENT IN ONLINE ADVERTISING
A tiny San Diego-based advertising software company claims Google spent years courting it for a partnership, urged it to build a custom version of its platform and share its source code only to launch a competing product that infringed on the smaller company's intellectual property. ...
BIZJOURNALS
Since the inception of digital advertising, marketers have debated the impact of an ad's environment on how that ad is perceived by its intended audience. The latest biometric research released by Integral Ad Science (IAS) today shows neurological evidence that an ad's environment has a dr...
GOOGLE DISCONTINUES ADSENSE MOBILE APPS, WILL FOCUS ON WEB APP INSTEAD
Google AdSense is the largest web advertising platform in existence, and it's what powers ads on almost every website out there. The Android and iOS apps have offered a way to quickly check earnings and other data while on the go, but now Google is shuttering them in favor of the mobile web app....
ANDROIDPOLICE
WHY HUAWEI IS STILL MAKING ADS WITH BBC WORLDWIDE IN TIMES OF BAD NEWS
Controversies have plagued Huawei over the past year. The BBC has been among the many news outlets to heavily cover its troubles, including a Panorama investigation into the business. But that hasn't stopped the smartphone maker investing ad dollars with the broadcaster. Huawei will launch an ...
THEDRUM
HOW DVR IS CHANGING THE WORLD OF TV ADVERTISING
As digital advertising takes over the world of marketing, with popular focus on everything from social media ads to search engine ads, it can be easy to forget about television. In recent years, though, the TV landscape has changed significantly. For example, half of TV drama viewers now watch throu...
NEARLY $10 BILLION WILL BE SPENT ON POLITICAL ADS IN 2020
Political ad spending in the U.S. is expected to rise a whopping 59 percent to about $10 billion in 2020 compared to the 2016 presidential election year, according to estimates by media agency GroupM. That sounds like a lot, and it is.About $6.3 billion was spent on political ads in the 2016 U.S. el...
TOP DIGITAL AD BUYING FIRM THE SNOW AGENCY HIRES CELEBEXPERTS AS ITS NEW BUSINESS DEVELOPMENT AGENCY
Seeing how Daniel and Jon's team were creating 3x, 4x, sometimes 7x on their own investment, which sometimes was over $1,000,000 a month, was just incredible -Morgenstein With ecommerce sales projected to eclipse over $600 trillion in 2019, the race to find the hidden secrets of monetizing dig...
THECHESTNUTPOST
FACEBOOK INTENTIONALLY BLOCKED PRO-LIFE ADS DURING IRISH ABORTION VOTE, CEO ADMITS
During a recent speech, Facebook CEO Mark Zuckerberg admitted that the social media company chose to block American pro-life groups from running ads on Ireland's abortion referendum last year despite being under no legal obligation to do so.Zuckerberg was speaking to the annual Aspen Ideas Fes...
AGENT SMITH MALWARE INFECTS 25M ANDROID PHONES TO PUSH ROGUE ADS
Researchers are warning of a new breed of Android malware, dubbed "Agent Smith," that they claim has infected 25 million handsets in order to replace legitimate apps with doppelgangers that display rogue ads. The malware is tied to a China-based firm, according to Check Point researchers...
HOW TO DRIVE ENGAGEMENT ON FACEBOOK WITHOUT PAID ADS
Most marketing professionals are well aware of the ins and outs of Facebook advertising and how useful it can be for generating leads. However, paid ads are far from the only way Facebook can help boost business and improve brand awareness. While having a motivated customer click on a paid ad and th...
SOCIALMEDIATODAY
ONLINE ADVERTISING TO EXCEED 50% OF GLOBAL AD SPEND FOR THE FIRST TIME EVER
According to Zenith's Advertising Expenditure Forecasts, published today, internet advertising will rise from 47% of global ad spend this year to 52% in 2021. In 2018, global advertisers committed 44% of their budgets to online advertising.However, warns Zenith, growth will fall rapidly as the...
MARKETINGMAG
ONLINE AD GROWTH PICTURED TO SLOW DOWN IN 2021
Global advertising spend is expected to grow 4.6 per cent in 2019, a dip from previous estimates, with internet advertising seen slowing to single digits in 2021 for first since the dotcom bubble burst, industry forecaster Zenith said. Zenith, owned by French advertising group Publicis, said in a re...
THEHANSINDIA
SALES REVENUE OF ONLINE ADVERTISING TO SOAR IN THE NEAR FUTURE OWING TO GROWING CONSUMER ADOPTION
Online advertising is likewise known as internet advertising or digital advertising which makes usage of the cyberspace to communicate the promotional marketing message to the customers.The online advertising term is broadly categorized on the basis of types of advertising which includes search engi...
BESTMARKETHERALD
JC DECAUX SIGNS ROADSIDE ADVERTISING PARTNERSHIP WITH SCENTRE GROUP
JC Decaux Australia and New Zealand has announced an exclusive partnership with Scentre Group which will see the outdoor company develop and manage a portfolio of external roadside advertising touchpoints at Scentre Group's Westfield centres in Australia and New Zealand. The two companies have...
BUMBRELLA
FLINKBOX TO LAUNCH INCENTIVE-BASED MOBILE ADVERTISING APP IN NIGERIA
Nigerian media and marketing company FlinkBox is set to introduce a new incentive-based mobile advertising app designed to enhance engagement between brands and consumers. The Revv app will provide brands and marketers with the opportunity to connect with consumers directly on their mobile phones, a...
TELECOMPAPER
GOOD LIFE NETWORKS ANNOUNCES THE PATENT COOPERATION TREATY DEEMS ITS PROGRAMMATIC ADVERTISING TECHNOLOGY NOVEL IN OVER 140 COUNTRIES
Good Life Networks Inc. (TSXV: GOOD) (OTC PINK: GOOLF) ("GLN", or the "Company"), a Vancouver-based programmatic advertising technology company, is pleased to announce that its patent pending technology for its Programmatic Advertising Platform has been deemed novel by the Intern...
JAPANESE AD GIANT DENTSU SCOUTS FOR LOCAL STARTUPS, MAKES 3RD ISRAELI INVESTMENT
Japanese advertising corporation Dentsu Inc. has signed a new investment and multilateral business cooperation agreement with Tel Aviv-based media tech firm Imprint, a company that specializes in digital marketing, a statement from the Israeli firm said. Last month, Israeli SaaS company Optimove sai...
NOCAMELS
CIO INTERVIEW: LEE WILMORE, DATA INTELLIGENCE DIRECTOR, TI MEDIA
Lee Wilmore, data intelligence director at TI Media, might have worked for the same company for 20 years, but he's seen more change than most digital executives. TI Media faces similar challenges to other consumer magazine publishers – and it's a story that has grown in intensity o...
COMPUTERWEEKLY
VAB MULTISCREEN TV ADVERTISING CAMPAIGN LAUNCHES
VAB, an insights-driven, research and marketing company dedicated to helping brand leaders make fully informed media decisions, launched a new multiscreen commercial campaign featuring the founders of two profitable direct-to-consumer (DTC) companies: Peloton, the global technology company revolutio...
MIRRIAD ADVERTISING TO RAISE £18MLN AS IT LOOKS TO BUILD ON RECENT TENCENT CONTRACT WIN
Mirriad Advertising PLC has raised just over £14mln from some of the City's institutions, and it hopes to secure another £4mln from retail investors. The company, which uses artificial intelligence to place products in TV shows and films, burns through around £1mln every mont...
MICROSOFT ADVERTISING SAYS IT'S KEEPING AVERAGE POSITION REPORTING
Microsoft Advertising (formerly Bing Ads) has added the position-based impression share metrics that Google introduced last fall. But, unlike Google, it said average position reporting will be sticking around. Adding prominence metrics. Now called prominence metrics, rather than share of voice, in M...
DRUG MAKERS WILL SOON HAVE TO INCLUDE PRICES IN THEIR TV ADS
Drug makers will have to start including the list price of medications in their television ads, starting Tuesday. The move by the Trump administration is the first rule implemented from the the blueprint to lower drug costs, which was released a year ago. "Requiring the inclusion of drugs&rsqu...
WINK NEWS
SKY MEDIA LAUNCHES ADDRESSABLE AD TOOL
Sky Media has launched its Sky Analytics tool for media agencies and advertisers to self-manage media planning for addressable TV. The online portal was launched today in phase one of the firm's new roadmap, designed to simplify the execution and management of Sky's cross platform ...
KIND SNACKS UK APPOINTS INTERMARKETING AS FIRST ADVERTISING AGENCY
KIND Snacks, health and wellness snack bar brand, has appointed Intermarketing as its advertising agency, after a process run through Creativebrief. The agency will be KIND's first ever advertising agency in the UK and will also support deploying campaigns in 20+ other international markets in...
PROLIFIC LONDON
NO, NETFLIX IS NOT PLANNING TO RUN ADS
Over the last few months, a flood of TV industry and advertising executives have been pushing the idea that Netflix will run ads. Stories like this one from CNBC push the idea that "Netflix will have no choice but to run ads." Stories like this have lead to many of our readers believing ...
CORD CUTTERS NEWS
POLITICAL ADVERTISING TRANSPARENCY PLATFORM ANNOUNCED BY CANADIAN ADVERTISING COALITION
The Digital Advertising Alliance of Canada (DAAC) has launched a platform to make it easy for political advertisers to meet transparency requirements in the Canada Elections Act. "Having a common system for political parties and third-party advertisers will raise Canadians' awareness and un...
NETFLIX WILL LOSE SUBSCRIBERS IF IT STARTS RUNNING ADS, STUDY SAYS
Millions of streamers would bail on Netflix if the ad-free service suddenly introduced ads at its current prices, according to a new study shared by Hub Entertainment Research on Wednesday. Turns out, 23% of respondents said they'd "definitely or probably" drop Netflix if the strea...
AMERICANS DESERVE TO KNOW WHO PAYS FOR POLITICAL ADS. BUT IS THAT ENOUGH?
TWO SENATORS want to take the conversation about election interference back to where it all began: advertisements. Russia's Internet Research Agency purchased more than 3,500 of them on Facebook ahead of the 2016 election, the platform says — and, according to researchers, most were lega...
TD WINS ADVERTISING SWEEPSTAKES AWARD FOR FOURTH STRAIGHT YEAR
The TimesDaily earned the state's most prestigious advertising awards, the Sweepstakes Award, for the fourth consecutive year, capping off a contest season that saw the TimesDaily win 42 awards, including 31 in the Alabama Press Association's Media Awards and 11 in the Alabama Associated P...
TIMES DAILY
GOOGLE ADSENSE WARNS THAT CHROME TO BLOCK ABUSIVE ADS ON JULY 9
In 2018, Google Chrome started blocking abusive ad experiences on some sites in North America and Europe. Starting July 9, Google will be expanding Chrome's built-in ad blocking efforts to all other regions and ads will be blocked on sites that have performed abusive behavior. Google AdSense is ...
FACEBOOK BAN IMPOSED ON ADS THAT URGE PEOPLE TO NOT VOTE
Facebook Inc will ban ads that discourage people from voting ahead of the 2020 U.S. presidential election, according to its second annual Civil Rights Audit published on Sunday. Facebook pledged to put its new "don't vote" policy prohibition into effect in the fall, before the 2019...
INSTAGRAM INTRODUCES CHANGES WITH EXPLORE ADS
In a bid to reach more audiences and generate sales for businesses, Instagram has announced it will introduce ads to the Explore page. According to the social media app, explore is a popular way for users to discover, shop and connect with people, businesses and creators. More than 50% of accounts o...
UK TECH NEWS
ADVERTISING WATCHDOG CRITICISED OVER JUNK FOOD MARKETING
The advertising watchdog is not sufficiently protecting children against junk food marketing despite Ireland's rising obesity rates, the Irish Heart Foundation (IHF) has said. The claim comes as the Advertising Standards Authority of Ireland (ASAI) dismissed a complaint over online marketing o...
INSTAGRAM IS FINALLY OPENING UP SOME OF ITS BEST ADVERTISING REAL ESTATE
Facebook (NASDAQ: FB) is starting to "explore" new options for ads on Instagram. The subsidiary announced on Wednesday that it's going to expand advertisements to the Explore tab in its app, the section where users go to discover new content from accounts they don't already follow....
FACEBOOK ROLLS OUT NEW RULES FOR POLITICAL ADVERTISING GLOBALLY
Facebook has rolled out its transparency tools globally for advertisers wanting to place ads about social issues, elections or politics. The social networking platform already requires that advertisers get authorized and add disclaimers to political ads in over 50 countries and territories, includin...
KANTAR INCREASES CREATIVE IMPACT BY INTEGRATING ARTIFICIAL INTELLIGENCE WITH ADVERTISING
Kantar, the data, insights and consulting company has extended its leadership in Artificial Intelligence (AI) integration into the advertising and creative world with the announcement of four new big data and AI-based solutions. The new offerings will help brands, advertising agencies, and media com...
EXCHANGE4MEDIA
DRIVING OMNICHANNEL ADVERTISING EXPERIENCES WITH EMERGING CHANNELS
Today's marketer faces ever more complexity in its communications to and connections with its consumers. With new and emerging channels to contend with, omnichannel has perhaps never been so important, but are you getting it right? Your audiences aren't confined to a single brand experie...
STV IN DEAL WITH FREEWHEEL FOR ADVERTISING ON STV PLAYER
Scottish commercial broadcaster STV has announced a number of initiatives designed to accelerate its digital growth. The broadcaster has struck a new partnership with US advanced advertising company Freewheel which will enable STV's premium digital advertising inventory to be monetized on the ...
DIGITAL TV EUROPE
MOBILE MARKETING AND ADVERTISING TECH COMPANY VEHICLE RELAUNCHES AS SINCH ENGAGE, SETTING A NEW STANDARD
Sinch, a global leader in cloud communications for mobile customer engagement, launched Sinch Engage, a new business unit focused on mobile marketing and advertising technology. Formerly known as Vehicle, Sinch Engage draws upon Sinch's shared technology assets and broad ecosystem of channel p...
MAR TECH SERIES
AFFLE ACQUIRES US-BASED MOBILE ADVERTISING COMPANY REVX INC
Affle International Pte. Ltd. has acquired the Delaware-based mobile advertising company RevX Inc. As part of the deal, the platform, assets, brand name, intellectual property rights, business relationships and technical information of RevX Inc. will be acquired by Affle International by the e...
EXCHANGE 4 MEDIA
TVSQUARED RELEASES DIRECT-TO-CONSUMER TV ADVERTISING PERFORMANCE REPORT
TVSquared, the worldwide leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion1 in media spend to it last year alone. TVSquared's report u...
LINKEDIN INTRODUCES OBJECTIVE BASED ADVERTISING
On Thursday, LinkedIn officially announced the rollout of Objective Based Advertising (OBA) which has been in beta since November 2018. With OBA, LinkedIn has reconfigured its Campaign Manager to focus on keeping advertisers' business objectives at the forefront of their campaigns. The changes...
AHEAD OF IPO, AFFLE ACQUIRES MOBILE ADVERTISING COMPANY REVX
Affle International, Singapore-based parent of 13-year old adtech company Affle (India), has acquired US based mobile advertising company RevX Inc for an undisclosed amount. As part of the deal, the platform, assets, brand name, intellectual property rights, business relationships and technical info...
STARTUPS TURN TO TRADITIONAL ADVERTISING FOR ATTENTION
On the ride from the San Francisco International Airport into the city, drivers are greeted with a slew of billboards advertising various products from a credit card for startups to Pride-themed data advertisement to a sign that says "Hello Marijuana, Goodbye Worries." Arguably, startup ...
CRUNCHBASE NEWS
PAPA JOHN'S ADVERTISING-MARKETING BUDGET GETS $80M INFUSION
Papa John's is adding more firepower to its marketing program, pledging to spend an additional $80 million on ads and related brand initiatives starting in Q3. The company reported spending $60.8 million on advertising and related costs in 2018. The additional spending pledge is a sizeable bum...
ADS ON THE HORIZON AS STREAMING BATTLE LOOMS
With disruption imminent as entertainment juggernaut Disney prepares to roll out its own streaming service, executives from one of its subsidiaries claim Netflix, Stan and other streaming services will be forced to integrate advertising to stay in the fight. Netflix, who only recently added an Austr...
CHANNELNEWS
OCEAN OUTDOOR ROLLS OUT DIGITAL ADVERTISING NETWORK IN BIRMINGHAM
Out-of-home advertising company Ocean Outdoor said it was rolling out a digital network across main city arterial and commuter routes throughout Birmingham in partnership with the city's council. A total of 130 roadside digital six-sheet screens would replace existing outdoor locations across th...
APEX ARC COMMITTEE AIMS TO DOUBLE SIZE OF IN-FLIGHT ADVERTISING MARKET
The in-flight advertising industry is currently worth around $200 million. But it's still a tiny fraction of the $600 billion global advertising market. APEX's Airline Advertising and Ancillary Revenue Committee (ARC) has released a WPP-approved glossary of advertising terms as a first s...
CBS SEES PRIMETIME, LATE-NIGHT ADVERTISING GAINS FROM UPFRONT
Despite an array of new video options, Madison Avenue is still placing big bets on one of its standbys. CBS expects the volume of advance advertising commitments placed against its next primetime schedule to rise 5% to 6%, according to a person familiar with the matter, and advance commitments place...
VARIETY NEWS
VISA'S SENSORY BRANDING BOOSTS POSITIVE PERCEPTION BY 14%
Visa's sensory branding suite is now available in 25 countries and more than 1 million points of sale to tell customers when they've completed a payment. The payments processor provided an update on its sound, animation and vibration branding suite, which was first introduced two years ago, ...
KANTAR ROLLS OUT FOUR AI-POWERED ADVERTISING INSIGHT SOLUTIONS
Data, insights and consulting company Kantar has unveiled four big data- and AI-based solutions. The company said the new offerings will help brands, advertising agencies and media companies more efficiently and accurately build and measure campaigns that have global impact. The first is Context Lab...
MOBILE MARKETING MAGAZINE
BRANDS TAKE THE PROGRAMMATIC ADVERTISING ROUTE TO TARGET CUSTOMERS DURING WORLD CUP
With the medium of watching sports shifting rapidly from traditional TVs to mobile phones and smart TVs, brands have also started aggressively investing in advertising in the digital space. With Cricket World Cup being the Mecca for mass viewership, brands have taken to programmatic advertising to t...
DTC ADVERTISERS TURN TO SEARCH TO EVALUATE THEIR TV ADS' PERFORMANCE
Direct-to-consumer marketers are taking a closer look at the relationship between their ads running on TV and the search traffic to their sites and apps, in order to keep their costs in check and improve the return on their growing investment in TV advertising. Weight loss brand Golo knows that 20% ...
COMCAST ADVERTISING ANNOUNCES INDUSTRY-WIDE INITIATIVE TO BRING GREATER ADDRESSABILITY TO THE TV INDUSTRY
Today, Comcast Advertising, the advertising arm of Comcast Cable, a division of Comcast Corporation (Nasdaq: CMCSA), announced the launch of a new initiative called On Addressability. The broad goal of this initiative is to help the industry deliver a sound, scalable and sustainable addressable solu...
IBM WATSON ADVERTISING AND ADWEEK CREATE INSTITUTE FOR BRAND MARKETING
IBM (NYSE: IBM) and Adweek, LLC today announced the creation of the Institute for Brand Marketing™, a program for marketers designed in partnership with IBM Watson Advertising and Adweek. Offering marketers, the skills to help advance in a disruptive marketplace, the initiative will provide co...
CHOICE HOTELS LAUNCHES NEW NATIONWIDE ADVERTISING CAMPAIGN
ROCKVILLE, Md., Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel franchisors, today launched a nationwide, multi-media creative advertising campaign featuring the tagline "Our Business is You." The campaign leverages the consumer truth that "business...
HOSPITALITYNET
UK MUST 'PROTECT AND BUILD' ITS ADVERTISING SECTOR, LIAM FOX SAYS AFTER REPORT WARNS OF 'NO-DEAL' HIT
Liam Fox, the UK's International Trade Secretary, has said the Government is seeking to "protect and build" its reputation as an advertising powerhouse, months after a report suggested the sector could be plunged into a recession if a Brexit deal cannot be agreed. "The work ...
THE ACCC'S ROD SIMS SAYS FACEBOOK AND GOOGLE ARE HAVING A 'PROFOUND IMPACT' ON ADVERTISING
Australia Competition and Consumer Commission (ACCC) chair Rod Sims has signaled a strong response from his investigation into digital platforms Facebook and Google, including "safeguards" from market dominance on media and advertising. His final report of the digital platform's inqu...
ADNEWS
FOX JOINING PROJECT OAR FOR ADDRESSABLE TV ADVERTISING
Project OAR has announced that it is adding a new member to its consortium for addressable TV advertising in the form of the Fox Corporation. As a new member, Fox will serve on the primary Steering Committee that is tasked with creating a standard by which all parties in the TV ecosystem can collabo...
TV TECHNOLOGY
HOW TWITTER IS STRIVING NOT TO BE FORGOTTEN IN THE DIGITAL ADVERTISING GAME
When you speak of digital advertising, often enough the two platforms that come to mind are Google and Facebook. According to Salesforce's forecast in a recent report, over 60% of digital advertising spend will go to Google Search, YouTube, Facebook, and Instagram in 2020. This is universal ac...
MARKETING INTERACTIVE
PWC: TRADITIONAL RADIO ADVERTISING TO REACH $987 MILLION BY 2023
Traditional radio advertising is expected to rest at $987 million, and streaming at $773 million by 2023, according to PwC. This brings the total of advertising spend on radio in Australia to $1.76 billion. PwC's annual Australian Entertainment & Media Outlook report shows that while terre...
18% OF OTT ADVERTISING INVENTORY IS FRAUDULENT: REPORT
MadHive recently took a look at OTT advertising requests in the open marketplace and discovered that a large percentage of them were suspicious. According to MadHive's data, put together after analyzing more than 1 billion OTT ad requests, 18% of OTT inventory is fraudulent. What that fraud lo...
FIERCEVIDEO
LEAFBUYER TECHNOLOGIES, INC. LAUNCHES INNOVATIVE ADVERTISING SOLUTION FOR CBD COMPANIES
Leafbuyer Technologies, Inc. (LBUY) ("Leafbuyer" or "the Company"), a leading cannabis technology platform, today announced additional enhancements to its recently upgraded website. The Company launched a CBD locations page to connect CBD retailers with consumers. This develo...
WHAT AMAZON'S INTENTION TO ACQUIRE SIZMEK MEANS FOR THE ADVERTISING INDUSTRY
When Amazon announced the acquisition of Sizmek, it was seen as far from a footnote of a commerce behemoth picking up engineers from a bankrupt ad platform. I saw it as a move that would reshape the landscape of advertising as we know it. On Friday, Ycor, parent company of leading European tech and ...
NBCUNIVERSAL OFFERS REFUNDS TO PROGRAMMATIC ADVERTISERS FOLLOWING AD INSERTION ERROR
Some TV ad buyers have been concerned about programmatically purchasing TV networks' connected TV inventory, in part because the technology powering that emerging market is still in development and may be prone to errors. That concern is not unfounded, and now some are finding out what happens...
CHANNEL 4 SEEKS TO EXPAND PROGRAMMATIC AD OFFERING
Channel 4 plans to develop how it sells video-on-demand to advertisers to bring it more in line with the way they buy video ads from online ad auctions. Channel 4 is hunting for a digital group programmatic manager who will help mastermind the pivot to automated auctions. A job post for the role on ...
FRENCH AD-TECH COMPANY WEBORAMA IS TRYING TO DERAIL AMAZON'S OFFER TO PURCHASE SIZMEK'S AD SERVER
Late last week, after much ad industry speculation over which company was going to pick at the Sizmek carcass, Amazon said it was swooping in. And just as the ad industry braced itself for Amazon's further encroachment, ad-tech stalwart Weborama has added another twist by announcing it has top...
EUROPEAN DIGITAL ADVERTISING SEES FASTEST GROWTH SINCE 2011- IAB
European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend. The data, from IAB Europe, indicate this is the fastest growth since 2011 and has seen the market more than double in size since 2012. The AdEx Benchmark study is the definitiv...
NETIMPERATIVE
ASUS RESTRICTED FROM SELLING, ADVERTISING 'ZEN', 'ZENFONE' BRANDED SMARTPHONES, ACCESSORIES IN INDIA
According to an Asus Spokesperson, the upcoming launch of the ZenFone 6 in India will not be affected by the ongoing infringement case and will remain on track. "The ASUS legal team is currently working with the Delhi High Court in India to resolve the Zen Mobiles and ZenFone trademark lawsuit....
STIB DENIES ADVERTISING UBER AFTER TAXI PROTEST
The Brussels public transport company, STIB, has denied accusations by protesting taxi drivers that it has undertaken promotion of the Uber ride-share company. About 40 of the taxi drivers demonstrated at about 6:00 AM outside the STIB warehouse in Haren to denounce the fact that Stib had spotlighte...
BRUSSELS TIMES
MOZILLA FIREFOX NOW STOPS WEBSITES, ADVERTISERS FROM TRACKING YOU
After more than a year ratcheting up its privacy protections, Firefox now blocks website cookies that can let advertisers and publishers track you across the web. Cookies are small text files that websites can store in your browser -- either first-party cookies from the operator of the website or th...
C NET
US PROBE OF GOOGLE'S ONLINE AD DOMINANCE WOULD APPEASE LONG SUFFERING RIVALS, PUBLISHERS
Ad tech firms and publishers have had to stay in the good graces of Google or risk insolvency. That is why the US Department of Justice is examining the dominance of Alphabet Inc's Google in online advertising as part of a potential antitrust investigation, two sources told Reuters. Google's...
ADQUICK LAUNCHES LOOK-ALIKE MODELING FOR OUTDOOR ADVERTISING
Out-of-home (OOH) advertising is the only traditional media that's still showing growth, but some advertisers are holding back, because the process of buying billboards and transit ads is like wrangling cats. To try and get more advertisers on board, AdQuick, a startup backed by Reddit co-foun...
AD EXCHANGER
THE EVOLUTION OF AUDIO ADVERTISING AND WHAT'S NEXT IN 2020
While audio advertising has been relatively consistent for the better part of 50 years, it's now going through a massive transformation. It's no longer as simple as putting out a big (and often impersonal) ad campaign in an effort to reach the people you're trying to reach. Today, ...
MARTECHSERIES
MMA LAUNCHES STUDY ON MOBILE ADVERTISING
The Mobile Marketing Association (MMA), has launched its Neuroscience Cognition Research that stated that the human brain needs 400 milliseconds (or 4/10th of a second), to engage with mobile advertising and trigger an imprint, positive or negative. A release said the research was done to test and a...
FACEBOOK EXPANDS 'PLAYABLE ADS' AND 'REWARDED VIDEO' FORMATS
Facebook is launching playable ads on Audience Network and making rewarded video available to all mobile game publishers and developers following research that in-app ad monetisation for games is successful. According to a whitepaper released by Facebook, 57% of mobile developers believe in-app ads ...
THE HUMAN BRAIN NEEDS LESS THAN HALF A SECOND TO ENGAGE WITH MOBILE ADVERTISING: MMA RESEARCH
The Mobile Marketing Association (MMA), has launched its Neuroscience Cognition Research which establishes that the human brain needs 400 milliseconds (or 4/10th of a second or less than half a second), to engage with mobile advertising and trigger an imprint, positive or negative. This research has...
AFAQS
LAMAR ADVERTISING COMPANY ANNOUNCES CASH DIVIDEND ON COMMON STOCK
Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces that its board of directors has declared a quarterly cash dividend of $0.96 per share payable on June 28, 2019 to stockholders of record of Lamar's Class A common sto...
GLOBE NEWSWIRE
ESTRELLA DAMM LAUNCHES SUMMER ADVERTISING CAMPAIGN
Running until June the campaign will see adverts posted on banner sites across eight cities, including London, Manchester, Edinburgh, Birmingham and Bristol, at "millennial footfall hotspots" such as Brick Lane, Deansgate and Temple Meads. James Healey, UK country manager for Estrella Da...
TALKING RETAIL
BGC ENFORCES STRICTEST BELGIUM GAMBLING ADVERTISING CODE
Belgium's government has approved a further directive of CDV Minister (Christian Democrat) Koen Geens 'gambling protection mandate', which sanctions the Belgium Gaming Commission (BGC) to implement a tougher advertising code on licensed gambling operators. From 1 June, advertising ...
27-YEAR-OLD SEARCH MARKETING CEO LANDS 13-STOP U.S. SPEAKING TOUR
Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique pres...
WHY MONSTER.COM IS GOING BACK TO TV ADVERTISING AFTER A DECADE
Monster, the job search site, is putting its media dollars back into TV after a decade. The company, which was one of the original dot coms, took a decade off of doing top of the funnel brand advertising. During that time, as competitors like Indeed and Zip Recruiter cropped up, Monster lost its pla...
CARNIVAL CINEMAS PARTNERS WITH KHUSHI ADVERTISING
Carnival Cinemas has signed a three-year contract with Khushi Advertising Ideas Pvt. Ltd. to boost their advertising revenue generation from all media AOR agencies and other advertising agencies in India. Speaking on the announcement, Mohan Umrotkar, CEO, Carnival Cinemas said "Carnival Cinema...
MEDIA4GROWTH
GOING NATIVE: TRENDS TO LOOK OUT FOR IN NEXT-GEN VIDEO ADVERTISING
Marketers must keep up with technology and data as native advertising spend grows. Native advertising has already been demonstrating its resilience, its mix of engagement and performance, tempting agencies and clients to create ads that blend in seamlessly but effectively. In fact, native advertisin...
FOXTEL AND MCN INTRODUCE NEW LINEAR ADVERTISING FORMAT
MCN has revealed it will be bringing a new advertising format to its linear television offering, bringing six-second ads to selected broadcast assets. Operating as the main sales house for pay-TV network Foxtel, MCN will introduce a new advertising break structure running for 12 seconds, which will ...
OFFICIALS WARN OF MISLEADING ONLINE ADVERTISING ON MEMORIAL DAY
Memorial Day weekend kicks off the summer retail "holiday" season when consumers see ads everywhere detailing great prices on new and used cars, outdoor appliances, swimwear, even vacation airfare and rentals. But how do you know that the deal is for real? It is important to be able to dis...
CLICK ON DETROIT
JDIGITAL HITS BACK AT SPAIN'S PROPOSED ADVERTISING BAN
Spain's leading online gambling trade association, JDigital, has rejected calls from the country's ombudsman to issue a blanket ban on gambling advertisements claiming that there is a lack of understanding of gambling and advertising regulations and other key details relating to the sect...
AFFILIATE INSIDER
NUJ CONCERNED BY MISLEADING UNIVERSAL CREDIT ADVERTISING
The National Union of Journalists (NUJ) has condemned the Department for Work and Pensions (DWP) for running a misleading PR campaign about Universal Credit. The DWP campaign includes unbranded wraparound advertorials and features that promote Universal Credit, but they are not clearly labelled as p...
WHATSAPP MESSAGING TO INTRODUCE ADVERTISING, FACEBOOK CONFIRMS
Brace yourself Whatsapp users, ads are coming. The popular messaging service, which was purchased by Facebook for a staggering $27 billion and stock in 2014, will now follow in the footsteps of Snapchat and Instagram and roll out full-page advertisements. With more than 1.5 billion users and 450 mil...
CREATIVE ADVERTISING AGENCY BRANDEFINED CELEBRATES EIGHT YEARS IN BUSINESS
Brandefined, a creative agency based next door to Nike Kingdom near Portland, Oregon is celebrating eight years in business. In a market full of agencies who represent huge brand names, Brandefined continues to leave a unique footprint among small and mid-sized businesses they help. Brandefine...
GOOGLE UPDATES AD POLICIES ON ABORTION-RELATED ADVERTISING
Google just announced changes to its policies relating to abortion-related advertising. The changes, which only apply to advertisers in the United States, the United Kingdom, and Ireland, will go into effect in June. Under the new policy, advertisers that want want to run ads using keywords re...
SHOOT ONLINE
PPG LAUNCHES PAINTS WITH PURPOSE
PPG (NYSE: PPG) today launched its Paints with Purpose campaign, which will showcase the many unexpected applications of next-generation paint and coatings technologies. These include paints that can cool the temperature of asphalt on a hot day to protect a puppy's sensitive paws; coatings tha...
6SENSE LAUNCHES ACCOUNT-BASED EXTERNAL MEDIA CAMPAIGNS ANALYTICS
Today 6sense, a leading Account Based Orchestration Platform, powered by AI, announced its External Media Campaigns feature. This capability extends 6sense's ability to track digital media campaigns launched on non-6sense platforms for use in account segmentation within the 6sense platform, and ...
GOOGLE'S AD EXCHANGE FACES PRIVACY PROBE BY IRISH REGULATOR
The Irish Data Protection Commission (DPC) has started an inquiry into the way that Google provides advertising services across the European Union. The watchdog is investigating whether the use of personal data to target online advertising is compliant with European privacy rules. The search giant&#...
ASCI UPHOLDS COMPLAINTS AGAINST 229 MISLEADING ADVERTISEMENTS
Advertising sector watchdog ASCI upheld complaints against 229 misleading advertisements in March this year, including those of NIIT, Amul, ColgateNSE -0.56 %, Tata MotorsNSE 1.30 % and Maruti Suzuki. The Advertising Standards Council of India (ASCI) examined complaints against 344 advertisements, o...
INDIA TIMES
BIDSTACK SIGNS GRID FOR IN-GAME ADVERTISING
Bidstack (BIDS) announced on Wednesday that it signed a second game with Codemasters that will be released on 13 September 2019. Bidstack is to provide native in-game advertising within Codemasters' upcoming game GRID, that will be available on PlayStation 4, Xbox One and Windows PC via DVD an...
VOX MARKETS
PLAYOJO'S £10M ADVERTISING CAMPAIGN TO REINFORCE CORE BRAND PROPOSITION
Online casino operator PlayOJO has embarked upon a new multi million pound advertising campaign, spanning television, radio, out of home and digital, at strives to establish itself "as one of the most popular brands in the UK and beyond". The live action offering for the SkillOnNet power...
CASINO BEATS
AGA LAUNCHES SPORTS BETTING ADVERTISING CODE
The American Gaming Association (AGA) has announced by means of a special press release that it has, in partnership with the operator-members of the association, formulated a responsible marketing code that aims to regulate marketing and advertising practises within the sports betting industry. Ques...
GAMING POST
ROCKLAND TRUST LAUNCHES AD CAMPAIGN THROUGH THE VOICE OF THE CUSTOMER
Rockland Trust introduced a new fully-integrated advertising campaign portraying the multifaceted lives of its customers from their perspective and how the Bank helps them achieve their goals. The campaign includes advertisements produced for television, print, online and social media, as well as bi...
HOW TO LEVERAGE YOUR ALUMNI NETWORK TO LAND A JOB IN ADVERTISING
It's drilled into us again and again: Networking is the most effective way to land a job. This is not just a cliché, either: A 2016 survey revealed that a whopping 85% of jobs are filled via networking. If you want to get a job, particularly in a communications-heavy field like advertis...
IS A NEW DOTCOM CRASH ON THE WAY? IT'S A DANGER FOR AD HOLDING COMPANIES TOO
Is another dotcom crash on the way? Shares in recently listed Baidu and Pinterest both plummeted yesterday, China's Baidu after it posted its first loss as ad sales slowed and Pinterest because it lost more than expected. Uber's float was a flop by any standards and even established and ...
MORE ABOUT ADVERTISING
HOW THE BBC USES PROGRAMMATIC ADS TO DISTRIBUTE BRANDED CONTENT
The BBC is leveraging programmatic technology to boost the reach of its branded content. The technology is reducing the back and forth and workload involved in implementing campaigns, according to Luke Fox, the broadcaster's head of programmatic for the Asia Pacific. He said that it is freeing...
GOOGLE FINDS WAYS TO COVER YOUR MOBILE IN EVEN MORE ADVERTISING
Google has announced a whole bunch of new ad categories and they're coming to a phone near you. This week's Google Marketing Live event produced several new options to make Android and iOS just that little bit more ad-heavy. For 'little', read 'understatement'. They include &...
TV'S GOT NEW REACTION TO DIRECT-RESPONSE ADS: BUT WAIT, THERE'S MORE…
After decades of focusing on blue-chip brands, TV ad sales executives are starting to sweat much smaller stuff. TV has long attracted the world's largest sponsors, like Procter & Gamble, Coca-Cola and General Motors. This year, TV networks are chasing upstart advertisers such as the makers...
VIDOOMY LAUNCHES AN ADVERTISING REVOLUTION. AN INTERACTIVE VIDEO THAT EVEN ALLOWS YOU TO MAKE PURCHASES
Video advertising has always been crucial when it comes to impact users. Thanks to its dynamism and clearness this type of advertising has been constantly growing. However, it never felt that way before. In March 2019, Vidoomy has launched its latest format, which allows total interactivity between ...
GOOGLE GETS COURT DATE TO ARGUE AGAINST HUNGARY'S ADVERTISING TAX
Google Ireland Limited has been given a date by Europe's top court to argue against Hungary's advertising turnover tax, which it says unfairly targets companies based outside the country's borders. The Court of Justice of the European Union May 13 said that it will hear the matter ...
SOKO MEDIA: BUSINESS OF APPS ANNOUNCES ITS 2019 APP ADVERTISING LEADERBOARD RESULTS
Latest research on the leading app advertising platforms for 2019. Business of Apps, which provides news, analysis, marketplaces and data for the global app industry has announced its 2019 App Advertising Leaderboard results. The Leaderboard is based on quantitative and qualitative research into com...
OYO GETS NEW HEAD OF CREATIVE FROM ADVERTISING INDUSTRY
Advertising industry veteran Mayur Hola will lead creative for India and South-East Asia for hotel chain Oyo. Prior to this, Mayur was national creative director at Havas India. In a career spanning nearly two decades, Mayur has worked at agencies such as McCann, Ogilvy, Contract, TBWA, and Gr...
HUGE INVESTMENT IN DIGITAL ADVERTISING MARKET IS THRIVING WORLDWIDE WITH GOOGLE, FACEBOOK, BAIDU, ALIBABA, MICROSOFT, YAHOO, IAC, TWITTER
The competitive landscape of the Global Digital Advertising Market has been given, presenting insights into the company profiles, financial status, recent developments, mergers and acquisitions, and the SWOT analysis. This research report will give a clear idea to readers about the overall Global Di...
NEWS TECH MARKETS
GLOBAL ADVERTISING MARKET :: GROWTH & COMPETITORS STRATEGY – IN DETAILED RESEARCH METHODOLOGY
Global Advertising Market research analysis trails crucial business scenario and events like technological advancement, collaborations and acquisitions, product presentation and various business strategies of the Advertising market obsessed in previous few decades and that need to be kept in forthco...
ALL MARKETING STRATEGY
ITV BANKING ON TARGETED PROGRAMMABLE ADVERTISING AFTER TOUGH Q1
ITV is "making good progress" on delivering its strategy after turning in a Q1 performance "very much as we expected", according to CEO Carolyn McCall. The UK commercial broadcaster's revenues were down 4% to £743m ($964m), with modest growth from ITV Studios and ...
TBI VISION
LUNAR COW IS MAKING ADVERTISING IN PUBLICATIONS AS EASY AS 1, 2, 3
Lunar Cow Publishing has launched its new interactive advertising sales portal called The Observatory. The travel and tourism industry will benefit from this portal, which allows businesses that advertise in visitors' guides, business directories, community guides, dining guides, and community m...
63% OF SHOPPERS HAVE CLICKED ON SOCIAL MEDIA AD
Social media has become a more popular path to purchase according to new research which indicates that 63% of shoppers have previously clicked on a social media ad. According to the survey of 4,500 shoppers across eight countries by digital company Episerver, 33% of social media users have previousl...
BUSINESSOF APPS
LOCKPORT AGENCY OFFERS FREE ADVERTISING MATERIALS TO GROUPS HELPING KIDS
J. Fitzgerald Group, a Lockport advertising agency, has participated in the advertising industry's annual CreateAthon 11 times before, but this year the agency intends to limit the potential clients to organizations serving underprivileged children. Two not-for-profit organizations will be selec...
POLITICAL ADVERTISING ON FACEBOOK CREATING INEQUALITIES: STUDY
As Facebook is increasingly being used by political parties to reach out to the voters, a study has found that such advertising on the social networking site is creating new types of inequalities for campaigners. Researchers from the University of Exeter in the UK found that regulators must find a w...
BUSINESS-STANDARD
U.S. GOVERNMENT INCLUDES BLACK AND WOMEN-OWNED MEDIA IN ADVERTISING CONTRACTS
Congresswoman Eleanor Holmes Norton (D-DC) formally introduces a bill that she and others hope will help to stop federal agencies from overlooking Black-, other minority-, and women-owned businesses when establishing advertising contracts. The bill requires all federal agencies to include in their a...
NEW YORK CARIB NEWS
US DIGITAL ADVERTISING EXCEEDED $100B IN 2018 (IAB REPORT)
Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the Interactive Advertising Bureau and PricewaterhouseCoopers. Specifically, total domestic spending reached $107.5 billion, a 22% increase from 2017....
RIPPLE LAUNCHES A MASSIVE GOOGLE ADVERTISING CAMPAIGN TO PROMOTE BLOCKCHAIN PRODUCT XRAPID
Ripple, the blockchain focused fintech firm has started a massive Google Ad campaign to promote its banking solutions like xRapid and xCurrent which are quite famous in the decentralized world, as many commercial and central banks have either incorporated the technology in their consensus or looking...
BITCOIN EXCHANGE GUIDE NEWS
MANY LOCAL SMALL BUSINESSES HAVE SUCCESS ADVERTISING THROUGH SOCIAL MEDIA
According to The Manifest (https://themanifest.com/digital-marketing/how-small-businesses-use-digital-marketing-channels-2019), a business website, three quarters of local businesses use social media platforms to promote their brand. KRIS 6 spoke with Social Media Strategist, Lauren Underwood on the...
KRISTV
NEW OPPORTUNITIES IN GLOBAL IN-GAME ADVERTISING MARKET WITH ECONOMIC GROWTH AND FIVE FORCES ANALYSIS BY 2028.
In-game Advertising research report is a elaborate analysis of this scenario of the business. Associate in Nursing insight study of In-game Advertising market done by industrial skilled and market consultants. This In-game Advertising report brings company data, volume, product sco...
ALL MARKETING STRATEGY.
OTT: RESHAPING TV, TELECOMS AND ADVERTISING
In 2019 OTT outstrips Pay TV, Mickey Mouse starts streaming and 5G gives operators a headache, here experts from Openwave Mobility outline what that means for the telecoms industry 2019 is set to be the year of OTT TV services and that is going to have massive implications for networks – not l...
TELEMEDIA ONLINE
SPOTIFY TESTS INTERACTIVE VOICE ADS
Spotify is testing out a new interactive voice ad format, allowing users to engage with sponsored messaging on the streaming music service. If a user opts-in to allow microphone permissions in the Spotify app, they could receive an ad promoting a sponsored podcast or playlist. The ad would encourage...
PACKED.HOUSE ANNOUNCES KEY TEAM PROMOTIONS
The media and content studio, Packed.House, has announced the promotions of Mark Corrigan to Head of Revenue and Eilís Smith to Head of Marketing and Research. Mark Corrigan has over 9 years' experience working with the world's biggest advertisers and most recently held the role o...
ADWORLD
UNDER NEW EMPLOYMENT ADVERTISING RULE, AMERICANS NEED NOT APPLY
Proposed changes to an advertising requirement for employers in the U.S. could mean that soon, many eligible American workers will not learn about available job opportunities in the U.S. before they are offered to non-resident, foreign workers instead. The U.S. Department of Homeland Security (DHS) ...
EBAY AD BUSINESS ON BENEFITS OF EBAY ADVERTISING
eBay advertising said today that their business shows no signs of slowing down after promising to create a next-generation advertising experience during last week's earnings. In 2017, eBay announced a shift in their advertising strategy. eBay moved from reliance solely on third-party advertise...
TAMEBAY
SNAP STOCK INVESTORS ARE WATCHING SNAPCHAT ADVERTISING EXPANSION
When social media micro-blogging company Snap Inc. (NASDAQ:SNAP) made its debut on the market two years ago, many analysts — myself included — were wondering where exactly the company was headed. Not only did the SNAP stock IPO describe it as a "camera company," but the firm&...
INVESTOR PLACE
GOOGLE'S DISAPPOINTING AD BUSINESS SHRINKING THE REVENUES CONTINUOUSLY
Google faces setback after the disappointing growth rate for Q1 2019, whereas 73 percent surge in growth has been noticed in the cloud business of Microsoft. There has been $1 billion less revenue generated than it was expected by analysts, leading to a $60 billion loss in the market for the company...
DIGITALINFORMATIONWORL
CITIZENS FED UP OF ADVERTISING PANELS ON MEDIANS, BLAME BBMP
Citizens in parts of Bengaluru have noticed advertisement panels erected on medians and footpaths, which hinders the movement of pedestrians. Though Bruhat Bengaluru Mahanagara Palike (BBMP) has stated that no individual can advertise without permission from the advertising department, people still ...
NEW INDIAN EXPRESS
PLATFORMS ARE STRIVING TO BALANCE EFFECTIVENESS FOR ADVERTISERS WITH NOT ANNOYING CONSUMERS
Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four industry ex...
TBWA SA RELEASES COMMERCIAL ADVERTISING THE RARE OKAVANGO BLUE DIAMOND
An evocative commercial advertising a rare diamond looks set to disrupt the way diamonds are marketed. The commercial, titled the "The Light at the Start of Everything", is the work of TBWA SA, and explores the origins of the Okavango Blue of Botswana, the largest fancy deep-blue diamond...
GOOGLE ADVERTISING REVENUE GROWTH SLOWS, TRIGGERING SHARE SLUMP
Alphabet's first-quarter revenue missed analysts' estimates, sparking concern that advertisers are shifting some spending to digital rivals. Shares of Google's parent company fell more than 7% following the results. Sales came in at $29.5 billion, excluding payments to distribution...
FIN24
SKY REVENUES DROP BELOW US$5BN DESPITE SPORTS ADVERTISING GROWTH
Sky revenues have decreased by five per cent to US$4.8 billion during this year's first financial quarter – despite the UK pay-TV broadcaster recording substantial advertising growth across its premium sports rights. At the end of 2018, Sky's revenue surpassed US$5 billion for the ...
SPORTSPRO
AD PRICES FOR TRUMP'S FAVORITE TV SHOWS SOAR 400% IN CLAMOR TO APPEAL TO AUDIENCE OF ONE
First come the president's own words. "America will never be a socialist country," he says. Then the voiceover. "You are right, Mr. President," the spot says, deploying flattery before pivoting to warn that his administration is considering "socialist" price...
SOCIAL VIDEO AD SPENDING IN US: OVER $10 BILLION IN 2019, ACCOUNT FOR 28% OF TOTAL VIDEO ADS
The rising popularity of video content across all the social media platforms is a testimony to the fact that the future of digital marketing belongs to social video. According to e-Marketer forecast, digital marketers would invest lavishly in social video advertising in the coming years. It is estim...
DAZEINFO
PEPSI SKY ADVERTISING TRIAL BROUGHT BACK DOWN TO EARTH
The awesome beauty of the night sky. The feeling of insignificance as one mulls its celestial might. Truly, tis a magnificent… branding opportunity. At least, that's what Russian startup StartRocket reckons, anyway. It has developed a way to launch 'orbital billboards'...
THE GROCER
AMAZON'S PROFIT SURGES ON CLOUD COMPUTING, ADVERTISING GAINS
Amazon.com Inc. reported quarterly profit that exceeded analysts' estimates, demonstrating the company's focus on cloud-computing, advertising, and other high-margin businesses continues to pay off. First-quarter earnings were $7.09 a share, the Seattle-based company said Thursday in a s...
GVC HOLDINGS CALLS ON TOUGHER ADVERTISING RULES IN THE UK
GVC Holdings are ready for the UK to take the next step in their creeping ban on advertising. In a corporate announcement posted to their website, the sports betting and gambling operator is now calling on the UK to end all sports-betting broadcast advertising. The decisions to push for a harder ban...
CALVINAYRE
MORE THAN 90% OF SMALL BUSINESSES WILL INCREASE ADVERTISING SPENDING IN 2019
Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Advertising Mediums Such as Google Search and Banner Ads (41%) Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new s...
AMAZON'S ADVERTISING SALES GROWTH IS SLOWING DOWN
One of Amazon's most promising new business areas, advertising sales, appears to be slowing down. The growth of Amazon's "Other" segment, which consists primarily of advertising sales, slowed dramatically to 36% in the first quarter from the previous year, at $2.72 billion. T...
CNBC LLC
6SENSE EXPANDS INTEGRATION WITH HUBSPOT FOR HEIGHTENED ACCOUNT BASED ORCHESTRATION
6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. "We b...
ASTRO'S REVENUE TAKES A HIT AS SUBSCRIPTION AND ADVERTISING UNDERPERFORM
Astro's revenue for January 2019 was lower by 0.9% against the corresponding year of RM5,530.8 million, mainly due to a decrease in subscription and advertising revenue. On a quarter-to-quarter basis, revenue was also lower by RM20.4 million (1.5%) due to lacklustre subscription revenue. Overa...
MARKETING-INTERACTIVE
MICROSOFT AWARDS BROADPLACE ADVERTISING ELITE STATUS IN THE BING PARTNER PROGRAM
Microsoft has named Broadplace Advertising as one of a select group of top performing partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network. Currently there are only three Elite partners in the UK including Broadplace Advertisin...
SWEDEN COULD BAN ONLINE CASINO ADVERTISING
Sweden's government said on Wednesday it would look at whether to ban advertising by online casinos and other forms of gambling as it seeks to tackle a rise in addiction, sending shares in the sector lower. Sweden, which has seen a surge in online gambling from overseas-based casinos in recent...
THE BRAVE BROWSER LAUNCHES ADS THAT REWARD USERS FOR VIEWING
With the latest desktop version of the Brave browser, users can now opt-in to the Brave Ads program. Brave is an ad-blocking web browser startup led by Brendan Eich, creator of the JavaScript programming language and former Mozilla CEO. He's long maintained that the vision is "bigg...
MASS MEDIA ADVERTISING WINS READING BOROUGH COUNCIL TENDER
Reading, Berkshire, UK: Mass Media Advertising has won an exclusive long-term contract with Reading Borough Council to provide a network of roadside large format advertising screens around the town. The initial installation, which will see a network of nine screens placed on major routes around the ...
DIGITAL SIGNAGE CONNECTION
FCB NAMED TO ADVERTISING AGE'S 2019 A-LIST
Advertising Age released the results of its annual A-List earlier this week, and Interpublic Group's FCB was recognized as one of the publication's top-ten agencies on their 2019 A-List. Additionally, FCB/SIX was named Ad Age's Data/Analytics Agency of the Year during Monday night's ...
RESAAS ANNOUNCES AVIVA CANADA AS NEWEST ADVERTISING CLIENT
RESAAS Services Inc. a cloud-based technology platform for the real estate industry, is pleased to announce Aviva Canada, one of the leading property insurance groups in Canada, has signed to advertise throughout the RESAAS network. Aviva Canada provides home, automobile, leisure/lifestyle and busin...
DMRC INITIATES ADVERTISING BIDS FOR SELECTED RED LINE STATIONS
Delhi Metro Rail Corporation invites tender for exclusive advertising rights inside selected Metro stations from Shaheed Nagar to New Bus Adda on Line-1 Extn. (RED LINE). The selected bidder shall have the exclusive rights to design, procure/manufacture, install, manage, operate, maintain, market an...
GOVERNMENT LAUNCHES MODERN SLAVERY ADVERTISING CAMPAIGN IN PETERBOROUGH AFTER REPORTED CASES
The number of potential victims of modern slavery in the UK has increased year on year, with nearly 7,000 cases identified and referred to the National Referral Mechanism in 2018 – a 36 per cent increase on 2017. As a result the Prime Minister set up a dedicated Modern Slavery Taskforce to hel...
PETERBOROUGH TELEGRAPH
ADVERTISING MARKET TRENDS, MARKET FORECAST, COMPETITORS ANALYSIS OUTLOOK UPTO 2018- 2023
Advertising Market is anticipated to have maximum growth during years 2018 to 2023 according to the latest research made by Worldwide Market Report. This Advertising Market Intelligence report was prepared focusing on the current trends, financial overview of industry and historical data evaluation ...
APP WEBRADAR
QUEENSLAND GOVERNMENT TO END JUNK FOOD ADVERTISING IN BID TO ADDRESS RISING OBESITY
The Queensland Government will ban junk food promotions at Government-owned sites in a bid to crack down on poor diets and childhood obesity. Queensland Health Minister Steven Miles said the unhealthy marketing would be phased out at more than 2,000 outdoor advertising spaces, including bus stops, t...
AUSLEISURE
INDOOR LOCATION-BASED SEARCH AND ADVERTISING MARKET TO WITNESS HUGE GROWTH BY 2023
A new business intelligence report released by HTF MI with title "Global Indoor Location-based Search and Advertising Market Size, Status and Forecast 2025" has abilities to raise as the most significant market worldwide as it has remained playing a remarkable role in establishing progre...
OPERANEWSNOW
TV ADVERTISING MARKET GROWTH ANALYSIS BY TOP 4 LEADING MANUFACTURES-CBS, COMCAST, NEWS, VIACOM
TV Advertising Market report includes (6 Year Forecast 2019-2025) an extensive analysis of competition by topmost prime manufacturers (CBS, Comcast, News, Viacom, Fisher Communication, Gray Television, LiveRail, Sinclair Broadcast Group, Sun TV Network, The Walt Disney, Time Warner, TBC, TV Today Ne...
MARKET RESEARCH GAZETTE
SNAPCHAT ANNOUNCES ADVERTISING PARTNERS FOR COMMERCIALS
Today Snapchat is announcing an exciting line-up of advertising partners for the debut of its new advertising product, Commercials, which are Snapchat's six-second unskippable ads that run across Snapchat Shows in UAE and KSA. Nestlé, (Zenith), BMW (Zenith), Mini Cooper (Zenith), Samsun...
MENAFN
BEACHFRONT ANNOUNCES NEW SET-TOP BOX VOD PROGRAMMATIC ADVERTISING CAPABILITY FOR MVPDS
Beachfront announced its new MVPD-side technology stack to monetize set-top-box VOD inventory, becoming the de facto programmatic video advertising platform for multichannel video programming distributors (MVPDs). Beachfront streamlines VOD and OTT advertising, creating net new revenues for Publishe...
MARTECH SERIES
RESAAS LAUNCHES ADVERTISING DIVISION TO SERVICE INBOUND DEMAND
RESAAS Services Inc. (TSXV:RSS, OTCQB:RSASF), a cloud-based technology platform for the real estate industry, is pleased to announce it has launched a dedicated division specifically to handle demand for advertising within its Platform. This new division will focus on advertisers that bring new oppo...
GEORGIAN WINE ADVERTISING CAMPAIGN KICKS OFF IN TOKYO METRO
A campaign advertising Georgian wine has begun in Tokyo metro station 'Tennozu Isle,' the station located at the exhibition center Terrada Warehouse, where the 'Georgia – Homeland of Wine' exhibition was opened on March 10, to last until May 7. The station is located on...
GEORGIA TODAY
GLOBAL DIGITAL ADVERTISING MARKET 2019, TREND, CAGR STATUS, GROWTH, ANALYSIS AND FORECAST TO 2024
Research has been done on Digital Advertising market. The report will speak any of the key topics being posed by those in the area and others who are keen to look at the probability of beginning it. The research report includes various key sectors that are important for its presence. This entered th...
NEWSCHARGE
AMAZON PLANS TO USE DIGITAL MEDIA TO EXPAND ITS ADVERTISING BUSINESS
Amazon's (NASDAQ:AMZN) advertising business jumped from a small footnote in its earnings report to a $10 billion business in almost no time flat. Amazon grew this segment quickly by picking most of the low-hanging fruit: banner ads and sponsored listing on its product search results pages. In bu...
FOOL.COM
PANAMA ENACTS NEW RULES FOR THE ADVERTISING OF HEALTH PRODUCTS
Only 4 months after the internal regulation of the Advertising and Propaganda Commission of the Ministry of Health was approved, it was considered necessary to issue a new regulation in which the procedure for requesting approval of any publicity and/or advertising material of all products, equipmen...
LEXOLOGY
NBC, TEAM USA COMBINE OLYMPICS AD SALES
NBC Universal is partnering with Team USA and the host committee for the 2028 Summer Games in Los Angeles to create a one-stop-shop for any company interested in aligning itself with the Olympics. For the first time, Team USA sponsorships and U.S. Olympics TV ads will be sold through one entity. The...
THE POLITICAL PLAYBOOK OF ADVERTISING
The U.S. Presidential Election is still more than 18 months away, but we already have a gaggle of candidates vying for our attention in every news cycle. The strategists behind these campaigns know they have a limited window of opportunity to introduce their ideas, gain name recognition, and garner ...
ADVERTISING BARGES IN NY COULD DRAW HIGHER FINES
The New York City Council is considering a bill to provide steep fines for barges carrying LED billboard ads. Council members believe the ads are illegal under current zoning laws. The Gothamist news outlet reported that the bill, sponsored by council members Mark Levine and Justin Brannan, would in...
WATERWAYS JOURNAL
ADVERTISING'S BACKROOM BOYS TAKE THE BATTLE TO THE MARKETING FRONT
Madhu Lal (not his real name) is a worried man. Over the years, this producer of advertising films has had to deal with multiple issues from kickbacks, to getting reimbursements without delay from the same ad agencies, who entrust producers like him with the job of executing advertising films. ...
VIEW FROM NEPAL: GOAFEST IS A NEW HOPE IN SOUTH ASIAN ADVERTISING
My journey from Kathmandu, with few of my agency colleagues, along with my son Nyanik as he had a school break, was filled with anticipation. The very thought of being a part of one of the biggest advertising festivals in the region excited all of us. And of course, Goa, with its pristine beaches an...
OMNICOM REVS UP CONSULTING AND COMMERCE OFFER AS ADVERTISING DRIVES Q1 GROWTH
Omnicom's first quarter results appear to buck the holding companies' chase for diversified budgets, with its advertising and healthcare businesses fueling organic growth of 2.5%. Yet on a call with investors this morning (16 April), chief executive John Wren was keen to lay down a futur...
CITYFIBRE LOSES ASA BATTLE OVER 'FAKE FIBRE' ADVERTISING
CITYFIBRE HAS SUFFERED defeat in its battle with the Advertising Standards Authority (ASA), with a judge dismissing the firm's argument that allowing FTTC services to be marketed as fibre is misleading. The beef between CityFibre and the ASA first began back in 2008, when the advertising watchdo...
GIDEON SPANIER: DISRUPTION IN ADVERTISING SECTOR CREATES FRESH IDEAS
Some of Britain's biggest companies are ripping up their advertising plans and rethinking how they communicate with consumers in a data-driven, digital world. Unilever, GlaxoSmithKline, Next, Centrica and Vodafone are some of the FTSE 100 giants to signal a change in marketing strategy over re...
STANDARD.CO.UK
GROWTH FACTORS OF SOCIAL ADVERTISING SOCIAL MEDIA MARKETING MARKET PINNED BY THE YEAR 2019 – 2026
Social Advertising Social Media Marketing Market has witnessed continuous growth in the past few years and is projected to grow even further during the forecast period (2018-2026). The research presents a complete assessment of the market and contains Future trend, Current Growth Factors, attentive ...
TECHNOBLEAK
IN-APP ADVERTISING 101: WHY YOU NEED TO TARGET APPS
To make any advertising campaign a success, you need to start by targeting people where they are spending their time. In 2019, this is undoubtedly in apps. With users spending less time on major media (i.e., TV, radio, and print), mobile devices are where users can be found — especially in APA...
6SENSE SECURES $27 MILLION TO ADVANCE BOLD VISION IN B2B AND ABM
WALMART BUYS POLYMORPH LABS TO SUPERCHARGE ITS DIGITAL ADVERTISING
Walmart has acquired San Francisco-based advertising technology startup Polymorph Labs for an undisclosed amount to help it expand in-house ad technology as it tries to monetize its shopper data on a grander scale. The retail giant has been quietly scaling up its in-house advertising business, Walma...
THE INNOVATION ENTERPRISE
YOU'VE BEEN USING FACEBOOK WRONG WHILE CREATING ADVERTISING CAMPAIGNS
The last three days in Goa have been buzzing with media and advertising executives from across India descending upon our little state for the country's largest advertising festival – GoaFest 2019. This 13th addition saw some really interesting and inspiring speakers, such as ace crickete...
ITSGOA
ENGAGEYA LAUNCHES STORIYA, NATIVE ADS SIMILAR TO SNAPCHAT STORIES
Engageya today announced the launch of storiya, bringing the social story experience onto mobile content web sites. According to Engageya, Storiya will enable publishers to engage audiences with the story format that has become familiar on Instagram, Snapchat and Facebook – featuring video, ph...
PPC LAND
AMERICAN ADDICTION CENTERS DOUBLES DOWN ON DIGITAL MARKETING AFTER WEBSITE TRAFFIC FELL LAST YEAR
The Brentwood based company American Addiction Centers is doubling down on its digital marketing efforts after website traffic fell substantially last year. Last fall, the Brentwood based addiction treatment company American Addiction Centers reported that a change to Google's search algorithm...
BRENTWOOD HOME PAGE
3 INSIGHTS FOR PINTEREST ADVERTISING CAMPAIGNS THAT DRIVE SALES
Pinterest is a powerful social platform for brands wanting to sell products and services. Pinterest users pinners are actively looking to make purchases, and they like to take action. Although the network is best known for food, fitness, and travel, it also offers an opportunity for information-rich...
VIDOOMY STARTS A REVOLUTION WITH COMPLETELY INTERACTIVE VIDEO ADVERTISING
Vidoomy, the media monetization platform with video advertising, launched its latest format in March 2019, allowing total interactivity between the video advertising format and its targeted users. Video advertising has always been crucial in terms of impact and thanks to its dynamism and clearness, ...
TAPPX LAUNCHES APP-ADS-TXT.COM TO DRIVE ADOPTION FOR APP-ADS.TXT
Tappx, a leading AdTech company specializing in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to increase adoption of the new IAB standard app-ads.txt, thereby supporting the IAB mission to create a community of authorized digital advertising inv...
PANDORA SELECTS OPENTEXT'S DIGITAL ASSET MANAGEMENT PLATFORM FOR STREAMING ADVERTISING
OpenText, the global leader in Enterprise Information Management, today announced Pandora, the largest streaming audio provider in the U.S., selected OpenText Media Management as the asset storage and management application for its audio and display advertising.
Powered by the Music Genome Pr...
WEEDCRAFT INC FACING ADVERTISING HURDLES DUE TO SUBJECT MATTER
Weedcraft Inc deals with, as the name would suggest, the business of growing and selling marijuana in the United States, but the game's very nature has led to some advertising difficulties on platforms like Facebook and YouTube.
According to publisher Developer Digital, the company has ...
GOOGLE MAY TURN MAPS INTO A CASH MACHINE BY INTRODUCING ADS
People who use Google Maps to get to work or explore new cities will now have to skip advertisements on the app, as Google aims to turn the navigation service into a major source of revenue, Bloomberg reported.
Since Maps launched 14 years ago, it has been an ads-free platform but company exe...
DIGITAL ADS CREATE A BRIGHT FUTURE FOR AMAZON STOCK
When it comes to Amazon, the bull thesis can be summed up in one sentence: Amazon has a built a huge and unparalleled global e-commerce ecosystem, which it is now leveraging to build multiple, valuable tangential-business verticals. Furthermore, the sum of these verticals will power robust revenue a...
GAMELOFT PARTNERS WITH PUBMATIC FOR IN-APP PROGRAMMATIC ADVERTISING
Mobile game studio Gameloft has secured a programmatic in-app advertising deal with PubMatic. By partnering with the sell-side platform, Gameloft hopes to better monetise its advertising real estate across games like Minion Rush, Disney's Magic Kingdoms, March of Empires, Song Pop and Asphalt ...
AMAZON ADVERTISING LAUNCHES PRODUCTS IN AUSTRALIA
Amazon has launched its Amazon Advertising product in Australia giving local advertisers and agencies access to its full suite of products. Amazon Advertising will offer display and video ads as well as Amazon's demand side platform, according to a blog post by the company. The tools will be a...
FACEBOOK TO LEVY TAX ON LOCAL ADS IN TURKEY
Turkish-based advertisers on Facebook lacking a valid Turkish value-added tax identification number will be charged 18 percent on the value of advertising services as of April 1, the social media giant has announced. Due to a recent change in Turkish tax law, Facebook Ireland Ltd is now registered f...
TRIBEOS, THE WORLD'S FIRST TRANSPARENT ADVERTISING MARKETPLACE, DEBUTS NEW DEMO VIDEO
The digital advertising ecosystem is broken. Ad crime runs rampant with bots and scam artists ripping off up to 50% of a digital advertiser's ad spend. Sadly, the current platforms, while talking a good game, remain woefully short of practical and effective solutions.
The biggest challe...
WECHAT OPENS UP TAGGING FUNCTION FOR ADS ON SOCIAL MOMENTS SECTION
WeChat announced on Monday that tagging is now available for all advertisements in the social app's News Feed-like Moments section. Users can alert their WeChat friends in the comment section below individual ads by tapping an '@' symbol followed by a friend's name. Those tag...
TECHNODE
NEW BALANCE INVESTS IN GAMIFIED MOBILE ADS TO WIN OVER YOUNG, GLOBAL CUSTOMERS
When New Balance launched in January the fourth iteration of its line of Fresh Foam shoes, the brand had two main targets: First, it wanted to reach a group New Balance refers to as game changers, which are high school and collegiate athletes who like to run but don't count running as their ma...
ZAPPI LAUNCHES NEW CREATIVE DIGITAL TOOL TO IMPROVE IN-CONTEXT ADVERTISING INSIGHTS
Zappi, the leading provider of automated market research and customer insights to large global enterprises, announced the launch of Zappi Creative Digital, a new digital advertising tool that allows customers to assess the potential of creative campaigns within hours before committing budget to digi...
SELF-STORAGE DIGITAL-MARKETING FIRM G5 LAUNCHES SMART ADVERTISING PLATFORM
G5, provider of Digital Experience Management (DXM) software and marketing services to the self-storage industry, has launched its Smart Digital Advertising platform. The suite of technologies is designed to increase customer conversions in the multi-family, self-storage and senior-living markets by...
INSIDE SELF-STORAGE
GOOGLE BRINGS ADS TO ASSISTANT SEARCH RESULTS
While rival Amazon can monetize its Alexa virtual assistant with services like voice shopping, Google's main source of revenue always has been advertising. A key question for the search giant is how it will monetize its Google Assistant while refraining from possibly alienating consumers who don...
BRANDS POUR MONEY INTO AMAZON ADVERTISING
Amazon more than doubled its advertising revenue last year to hit an estimated $US6 billion, according to an analysis by Magna, a research house run by Interpublic Group. In Australia, Amazon Advertising is reportedly running beta testing with a group of clients ahead of a full launch. Amazon's ...
GOOGLE SLAMMED FOR ALLOWING ADS IN FRENCH, GERMAN, SPANISH AND LATVIAN BUT NOT WELSH
Google has come under fire for not allowing people to advertise in Welsh. vIt has emerged advertisers can use 44 languages on Google Ads - the online advertising platform - including, French, Spanish, German, Filipino, Latvian and Serbian - but Welsh isn't one of them.
Campaign group Cymd...
MORE SIGNS THAT AMAZON IS ATTRACTING BIGGER SEARCH AD BUDGETS
Consumer product brands' advertising budgets are gradually shifting from Google to Amazon as consumers skip search engines and begin their shopping right on the e-commerce platform. Major ad buyers are spending more on Amazon search. London-based WPP PLC, the world's largest advertising ...
SNAPCHAT RAMPS UP ADVERTISING AND VOWS TO BE BETTER AT PRIVACY THAN FACEBOOK
When asked about Facebook CEO Mark Zuckerberg's new privacy-focused vision for his company Wednesday, a Snap executive told the press that Facebook's products are doing damage to society and that Zuckerberg should address the company's messes before investing in the future.
On Thu...
PUBLICIS EYES ITS BIGGEST EVER ACQUISITION IN DIGITAL MARKETING PUSH
Publicis, the world's third-largest advertising company by revenues, confirmed on Monday that it is looking at buying Epsilon, a digital marketing agency that is owned by Alliance Data Systems. A statement from Publicis said that "discussions are currently underway and the project is bei...
TAPTICA AND RHYTHMONE SET OUT TO CREATE NEW FORCE IN PROGRAMMATIC ADVERTISING
Taptica International PLC (LON:TAP) uses technology based on AI and machine learning at a large scale to enable data-driven mobile targeting and user acquisition.Specifically, Taptica focuses on two core revenue streams: mobile performance-based marketing (Taptica) and branded-video advertising (Tre...
DIGITAL ADVERTISING FIRM TEADS POSTS REVENUE RISE AS IT LOOKS TO FEND OFF TECH GIANTS
The media platform pulled in revenues of €365m (£314m) last year after extending its reach to 1.4bn global monthly users and more than 90 per cent of UK internet users. The firm, which counts publishers such as CNN, Bloomberg and Reuters among its clients, has positioned itself as a rival...
CITY A.M.
PEOPLE CAN NOW CHOOSE TO CONSUME ADS ONLY WHEN THEY FEEL THE DESIRE TO: INDUSTRY EXPERTS
According to the Boston Consulting Group, the Indian OTT industry will unlock its potential and reach a market size of $5 billion i.e. Rs 35,730 crores by 2030. A research firm Deloitte and Indian Music industry body IMI has recorded that there are 150 million subscribers for music streaming s...
GOOGLE BLOCKS CHINA ADVERTS FOR SITES THAT HELP BYPASS CENSORSHIP
Google has stopped distributing advertisements in China for two websites that review anti-censorship software, in a move that critics consider signals the US tech giant's efforts to curry favour with Beijing. Last week, VPNMentor, a company that reviews virtual private network services that al...
HOW EFFECTIVE IS MOBILE ADVERTISING?
The study was conducted with Swedish firm Brand Metrics to determine the efficacy of the mobile channel in promoting brand lift – and how to optimise advertising within it. The mobile study used Checkers, Dion Wired, Dove, FNB, Old Mutual, OUTsurance, Samsung, Shoprite, Unilever, Volkswagen an...
GOOGLE ADS EDITOR INTRODUCES FULL CROSS-ACCOUNT MANAGEMENT
Google has officially launched Google Ads Editor version 1, which now offers full cross-account management. This is the first major update of Editor to be released since Google AdWords was rebranded as Google Ads.Google has been waiting to announce the Google Ads brand on an Editor release until it ...
FACEBOOK LETS USERS SEARCH FOR ALL ACTIVE ADS THAT PAGES ARE RUNNING
Facebook is expanding its Ad Library tool to include information about all active ads from any page.Previously, Ad Library only included information for ads related to politics or issues of national importance.It was also limited to searching by keywords. Now you can search by page.In addition to fi...
US ALSO 'PROBING' GOOGLE, TWITTER'S HOUSING AD POLICIES
San Francisco: The US Department of Housing and Urban Development that has charged Facebook for housing discrimination via its advertising policies, is also probing Google and Twitter's housing ad policies. According to The Washington Post, the department officials told Twitter and G...
U.S. BANK UNVEILS NEW BRAND ADVERTISING CAMPAIGN
Hard work in the small, everyday moments can lead to achieving the most important goals in a person's life, with the support of U.S. Bank as the right financial partner. So says a new brand advertising campaign the company will launch nationally next week. Initially appearing on major network ...
FACEBOOK ROLLS OUT POLITICAL ADVERTISING RULES ACROSS THE EU
Ahead of the upcoming European Parliament elections, Facebook has rolled out a host of tools in an attempt to stop its platform being used for foreign interference by nations like Russia and to increase transparency around political advertising across Europe in general. The European Union (EU) elect...
FACEBOOK LAUNCHES SEARCHABLE TRANSPARENCY LIBRARY OF ALL ACTIVE ADS
Now you can search Facebook for how much Trump has spent on ads in the past year, which Pages' ads reference immigration or what a Page's previous names were. It's all part of Facebook's new Ad Library launching today that makes good on its promise to increase transpare...
GOOGLE'S UK TAX BILL RISES TO £67M AS DIGITAL ADVERTISING LEVY LOOMS
Google's UK tax bill rose to £67m last year as the US internet company awaits Treasury plans to raise hundreds of millions of pounds with a tax on digital giants.Accounts for Google UK Limited revealed its corporation tax charge increased from £49.7m to £66.8m, after profits in...
SPACEBOOST RAISES €4 MILLION TO TURN BARCELONA INTO 'A GLOBAL HUB FOR ONLINE ADVERTISING'
Barcelona-based Spaceboost, which has partnered with Google and Bing to provide advertisers with simple automation and optimisation technology for their online ads, is on a mission to make Barcelona a 'global hub for online advertising'. Spaceboost, which develops machine learning automa...
UNILEVER WILL 'CHAMPION' GOOD ACTORS WITH NEXT PHASE OF DIGITAL AD CLEAN-UP
Unilever is launching stricter advertiser criteria for publishers in an effort to boost consumer trust and "add more rigour" to how it advertises online. The advertiser responsible for brands including Dove, Hellmann's and Marmite believes bringing global, regional and local online...
MARKETING WEEK
BUSINESSES GET $60 MILLION BUDGET BOOST TO ADVERTISE ON FACEBOOK, INSTAGRAM
Australian businesses will get a $60 million boost in Tuesday's budget to spend on Facebook, Instagram and Google and other forms of international marketing, in a bid to drive digital exports and compete with businesses in the US and UK. The advertising subsidy increase will be announced by Trad...
THE WORLD FEDERATION OF ADVERTISERS BACKS NZ'S CALL FOR ACTION AGAINST FACEBOOK
The World Federation of Advertisers (WFA) has backed the New Zealand advertising industry's call for global action to ensure there is no repeat of the live-streaming of the Christchurch attack on Facebook.The announcement was made at the opening of the WFA Global Marketer Conference in Lisbon, w...
VIRGIN MEDIA SETS DATE TO RUN ADDRESSABLE TV ADS THROUGH 'GAME CHANGER' SKY ADSMART
Virgin Media's addressable TV partnership with Sky's AdSmart is set to go live 1 July in the UK to follow in Ireland in the final quarter of the year. Although the telecom giants compete to attract customers to their quadplay packages, behind the scenes Virgin is joining AdSmart system to bu...
COULD FACEBOOK LAUNCH OF SOCIAL ADVERTISING ENGINE FOR PROPERTY BE THREAT TO UK PORTALS?
Facebook has announced the launch of a social ad engine for property.It will enable the listing of properties on its platform, where home hunters can easily search for them.Announcement of the launch was made at the mind-blowingly huge Cartus conference in America last week, attended by 10,000 deleg...
BING ADS BAD ACCOUNT TAKEDOWNS DOUBLED IN 2018
Bing Ads doubled the number of accounts it took down year over year, suspending nearly 200,000 accounts in 2018. It also removed 900 million ads and 300,000 sites from the Bing Ads platform, according to its annual report on ad quality. Areas of attention. Tech support scams, crypto and weapons topp...
BRAVE BISON SLASHES LOSSES AS RAMP UP IN FACEBOOK ADVERTISING BOOSTS REVENUE
Brave Bison Group cut its annual losses and swung to positive earnings amid higher revenue driven by growth in Facebook platform advertising. For the twelve months ended 31 December 2018, losses were cut to £0.1m from £17.2m a year earlier, and revenue increased 19% to £21.2m. ...
SMW
GOOGLE HURT PINTEREST'S GROWTH IN 2018 BY DEINDEXING KEYWORD LANDING PAGES
Pinterest's recent IPO filing contains details about the site's growth being hurt in 2018 due to a Google update.Google deindexed Pinterest's keyword landing pages in the first quarter of 2018, which impacted search traffic and user growth throughout the rest of the year.Further, P...
ADOBE AND SALESFORCE ANNOUNCE CUSTOMER DATA PLATFORMS TO PULL DATA INTO SINGLE VIEW
Marketing analytics is an increasingly complex business. It's meant to collect as much information as possible across multiple channels from multiple tools and provide marketers with as complete a picture of their customers and their experience in dealing with you as possible. Perhaps not coin...
AFTER TV, INTERNET ADVERTISING TO DRIVE OVERALL GROWTH IN ADSPEND
Internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith's Advertising Expenditure Forecasts. About 4% ahead of the initial forecast, the study said that there will be 4.6% growth in both 2020 and 2021.In its report, Zenith said that it upgraded its fore...
GOVERNMENT UPSKILLS MARKETERS FOR FUTURE WHERE 'EVERYTHING IS DIGITAL'
The Government is preparing to launch an upskilling programme for its marketers as it looks to position for a future where "everything is digital". The 'accelerate' programme for marketers focuses on four key areas: campaign management, programmatic, social media and paid sea...
YOUTUBE MAKES UP 37% OF MOBILE WEB TRAFFIC WORLDWIDE
According to data revealed in a new report, YouTube is responsible for 37% of all mobile web traffic.The report from Sandvine details which apps generate the most downstream mobile web traffic in the world.Traffic is measured in megabytes, which could explain why YouTube has such a commanding lead o...
CHANGES ON FACEBOOK MIGHT COST ADVERTISERS MORE MONEY PER LEAD
CONCERNS over privacy broke the internet last year. Now, Facebook will lead marketers to recalibrate their measurement of success on the platform.Facebook Chief Executive Mark Zuckerberg recently said that the company will shift towards becoming a privacy-focused social network.Zuckerberg's vi...
AMAZON TO LAUNCH MOBILE ADS, IN A THREAT TO GOOGLE AND FACEBOOK
Amazon.com Inc. has hit on a new way to grab a chunk of the $129 billion digital advertising market now dominated by Google and Facebook Inc.: sell video spots on the e-commerce giant's smartphone shopping app. Amazon has been beta testing the ads on Apple's iOS platform for several mont...
IPINYOU PARTNERS WITH WEIBO TO PROVIDE A MORE INTEGRATED ADVERTISING SOLUTION ACROSS SOCIAL AND PROGRAMMATIC PLATFORMS
iPinYou, China's leading programmatic platform, recently partnered with Weibo to integrate their Chinese consumer data and media inventory into iPinYou's programmatic platform. This integration helps international brands navigate and decipher China's complex media landscape and max...
CONSUMERS DON'T FIND BANNER ADS RELEVANT AND ARE DECLUTTERING ONLINE, ADOBE REPORT FINDS
The report found that 74% of marketers believe their banner ads are relevant to their target audience, a 16% year-over-year increase. However, just 14% of consumers said that banners display relevant ads, and only 35% of consumers reported to have intentionally clicked on such ads in 2018.
FACEBOOK SAYS THE ORIGINAL NEW ZEALAND SHOOTER VIDEO WAS VIEWED ABOUT 4,000 TIMES BEFORE REMOVAL
Facebook released new figures about its attempts to stop the spread of videos after a shooter livestreamed his attacks on two Christchurch, New Zealand mosques last Friday, killing 50 people.Including views during the live broadcast, the video was viewed about 4,000 times before it was removed...
ANOTHER TRUMP FACEBOOK ELECTION
While Democrats' campaign launches have sucked up national attention, President Trump's re-election campaign has quietly spent nearly twice as much as the entire Democratic field combined on Facebook and Google ads, according to data from Facebook and Google's political ad transparency r...
ALERTS ABOUT FAKE ADS ON FACEBOOK HELP LEGITIMATE NIGHT LIGHT MAKER FIGHT BACK
After Jessica Newcomb contacted KOMO News in December to warn about fake Facebook ads promoting a unicorn night light, she thought she'd put the issue behind her. She never dreamed that going public would help a small family business outside London fight back against the deception.Newcomb is sti...
ORB INTELLIGENCE AND LIVERAMP PARTNERSHIP UNLOCKS INTERNATIONAL B2B DATA-DRIVEN ADVERTISING OPPORTUNITIES
Orb Intelligence announced the public launch of their B2B Audience Targeting Solutions. The solutions combine Orb's industry-leading international B2B data set with the largest independent identity graph, enabling marketers to build international B2B campaigns using GDPR compliant data across ...
NBCUNIVERSAL, SKY TEAM UP TO EXPAND GLOBAL ADVERTISING PRODUCT
Comcast Corp is pooling the advertising power of its NBCUniversal and British-based Sky units to better target viewers worldwide, it said on Monday, a major step by the top U.S. cable TV provider to transform itself into a global media leader.The initiative would allow global advertisers to target s...
FACEBOOK ANNOUNCES CHANGES TO POLITICAL ADVERTISING TO MEET NEW FEDERAL RULES
Facebook is launching a new advertisement library that will capture detailed information about political ads targeted at voters in Canada, including who pays for them and whom they target. The move is part of the social-media giant's response to changes the Trudeau government has made to Canada&...
COAST REPORTER
SHOULD BRANDS BRING ADVERTISING IN-HOUSE?
As the saying goes, if you want something done, do it yourself. Certainly, there has been a growing trend of brands moving advertising functions in-house, but industry professionals warn that such decisions cannot be taken lightly and must be considered on a case-by-case basis. According to Ruben Sc...
GOOGLE ADS TO PROVIDE USERS WITH MORE ASSISTANCE AFTER AD DISAPPROVALS
Google Ads is introducing a better solution for letting users know when ads are removed for policy violations.The new 'Policy manager' in Google Ads will keep users informed about ad disapprovals and allow them to make policy appeals.In some cases, Google may even be able to detect polic...
IN A CHALLENGE TO TWITCH AND YOUTUBE, FACEBOOK ADDS 'GAMING' TO ITS MAIN NAVIGATION
Facebook's gaming efforts and challenge to Twitch are taking another big leap today, as the social network begins the initial rollout of a dedicated Facebook Gaming tab in the main navigation of Facebook's app. The goal with the new addition is to help people more easily find games, stre...
U.S. ESPORTS DIGITAL AD REVENUE WILL BREAK THE $200 MILLION BARRIER NEXT YEAR, PER NEW REPORT
As esports keeps creeping towards the mainstream, more brands are jumping in. In a report issued today, eMarketer projects that digital ad revenue lured by competitive video gaming in the U.S. will jump 25 percent this year to $178.1 million. By 2020 it will reach nearly $213 million, according to t...
GOOGLE ADDS DUCKDUCKGO AS A SEARCH OPTION IN CHROME FOR THE FIRST TIME
For the first time, DuckDuckGo is an option that users can select as their default search provider in Google Chrome.With the release of Chrome 73 earlier this week, DuckDuckGo has been added to the list of default search engine choices in over 60 markets.A Google software engineer noted on GitHub th...
6SENSE ANNOUNCES SALESFORCE PARDOT INTEGRATION FOR REVENUE TEAMS TO LAUNCH COMPREHENSIVE ABM PROGRAMS
6sense, a leading Account Based Orchestration Platform, powered by AI, extends its relationship with Salesforce to include an all-new integration with Pardot, Salesforce's marketing automation solution. This integration combines marketing execution from Salesforce Pardot with the time-based pr...
MASSIVE FACEBOOK OUTAGE
It's not just you. Facebook is undergoing an outage today, March 13, 2019. The outage appears to have started at noon eastern time, which is about 9 AM Pacific. This outage is preventing many people from posting to Facebook onto their news feed.The outage is affecting new posts from being crea...
LINQIA INTRODUCES INTELLIGENT SUITE TO MEASURE INFLUENCER MARKETING ROI
Influencer marketing continues to grow with a $10 billion ad spend projected in 2020 alone. However, those dollars are only valuable if they make an impact. On March 13th, Linqia, the performance-based influencer marketing company, will introduce the availability of its new Intelligence Suite to ass...
NEW PRIVACY BILL PROPOSES A 'DIGITAL MARKETING BILL OF RIGHTS FOR MINORS'
In a move that attempts to curb the data collection practices of tech giants, two senators have proposed a legislation to update online privacy rules for children in the United States. If passed, tech companies and data brokers will be unable to collect data on teens aged 13 to 15 without their cons...
KTVU
FACEBOOK MAKES CHANGES TO ADVERTISING, REACH MEASURES
Facebook (FB +0.2%) is changing up advertising metrics, replacing what was a single measure of relevance with three other measures, Bloomberg reports. Potential reach, previously calculated based on total monthly active users, will now only include people who were shown an ad over the past 30 days.A...
DIGITAL ADVERTISING FIRM IN €51M DOUBLE DEAL
A leading UK-based digital advertising firm has moved to acquire two Dutch counterparts in a €51 million deal.Public company Ocean Outdoor, which is based in London and works with the Wimbledon Tennis Championships, Transport for London and city councils in Birmingham and Manchester, has contin...
BUSINESSCLOUD
SOUTH AFRICA'S BANKS REDUCE ADVERTISING SPEND WHILE DIGITAL BANKS GROW
Ornico and Financial Mail, along with a panel of advertising and marketing thought leaders, will analyse advertising in South Africa's financial services industry at the upcoming AdForum on 29 March 2019, at the Houghton Golf Club. Banking is changing with the emergence of new banks in South Afr...
BIZCOMMUNITY
FACEBOOK'S PHASING OUT ITS AD RELEVANCE SCORE, REMOVING SIX AD METRICS
Facebook has announced that it will remove its Ad Relevance Score as part of a broader switch to more granular, relevant ad metrics to help improve performance.As per Facebook:Rather than measure relevance in one metric, over the next few months, we will replace relevance score with three new, more ...
TWITTER HIRES GOOGLE EXEC TO HEAD US AGENCY DEVELOPMENT
Twitter has hired Doug Brodman as its U.S. agency development director. Brodman comes to Twitter from Google where he spent the last five years on Google's U.S. agency team. In his new role, Brodman will lead the team that works with the big holding companies and their agencies to create progr...
MARKETING LAND
GOOGLE LAUNCHES MARKETER-FRIENDLY GOOGLE ADS API QUERY BUILDER
If you're using an application that leverages the Google Ads API, which just rolled out of beta last week, there's now a new query builder tool is now available. The query tool's web interface is designed to make it easy to build queries for reporting on your Google Ads accounts. W...
FACEBOOK ANNOUNCES OVERHAUL OF PRIVACY POLICIES
Facebook founder Mark Zuckerberg has announced radical changes to the social media giant's privacy policies. In a surprise move that Zuckerberg admitted would attract criticism, he revealed Facebook would move towards default auto-encryption for all messaging on its platforms, incl...
TWITTER BOOSTS REPORTING FEATURE TO PLUG PERSONAL DATA SHARING
In a tweet from its safety handle, the company announced an update to its abuse reporting functions, allowing users to specify personal information issues, with a GIF showing step-by-step instructions. Twitter Inc. on Thursday added to efforts to address concerns over privacy protection on social me...
FACEBOOK RELEASES NEW GUIDE ON EFFECTIVE DIGITAL MARKETING TEST PROCESSES
In order to maximize your social media marketing process, you need to conduct tests. You can't know what your audience responds best to without trying different content formats, for example, you can't know the best times to post to reach your specific target market, or the best image types a...
FACEBOOK'S PIVOT TO MESSAGING PUTS ADVERTISERS IN A TIGHT SPOT
Many marketers will need new strategies if consumers adopt Facebook Inc.'s promised platform for private, encrypted, disappearing messages.I don't view this as replacing the public platform. Facebook and Instagram will continue to get more important," Facebook Chief Executive...
BREXIT SHADOW LINGERS ON SUBDUED IRISH ADVERTISING MARKET
Advertising spend in the Republic will increase by just 0.6 per cent to €1.044 billion this year, with online market growth barely offsetting a decline in "offline" spending, media-buying group Core has forecast. Intensifying concerns about the risk of a hard Brexit have led to a &l...
THE $100,000 DARK-MONEY MYSTERY GROUP BEHIND A PHARMA-BASHING FACEBOOK CAMPAIGN
A new dark money group with conservative ties has run more than $100,000 worth of Facebook ads bashing pharmaceutical companies and high drug prices since October, STAT has learned.The group's spokesperson is a well-known Republican communications professional who previously worked for Preside...
KEEP SYDNEY OPEN CAMPAIGN CALLS FOR ADVERTISING INDUSTRY SUPPORT
The Keep Sydney Open movement has called on the advertising industry to support the group's campaign ahead of the New South Wales state election later this month. With just 16 days until the NSW Election, Keep Sydney Open is calling on the advertising and creative community to show their suppo...
MUMBRELLA
FOUR MONTHS AFTER LEGALIZATION, FACEBOOK'S STILL CENSORING POT-RELATED ADS
A medical cannabis advocacy organization's Facebook ad account was disabled in error and will be reinstated, the platform tells Global News.Earlier this year, Canadians for Fair Access to Medical Marijuana (CFAMM) was ramping up a campaign to eliminate taxes on medical cannabis, which included...
GOOGLE WANTS ANDROID DEVELOPERS TO MAKE MONEY BY SHOWING VIDEO ADS TO USERS
Google has launched a new programme which will help developers make money from non-paying app users. Called 'rewarded products', Google will help developers monetise apps by showing ads in a video format. Users can choose to watch the video advertisement and after completion will receive...
PACKAGING AD COMPANY PI ADVERTISING SEES 2,500% GROWTH IN IMPRESSIONS IN FIRST 4 MONTHS OF OPERATION
Pi Advertising, a packaging advertising platform, has seen remarkable growth of 2,500% in the four months since it first launched its platform, as measured by the amount of ad-supported packaging it distributes every month across South Africa. The company, which distributes free, advertising-support...
FACEBOOK IS CONSIDERING RELAXING IT'S STANCE ON CANNABIS ADVERTISING
For the first time ever, Facebook is considering changing its policy regarding cannabis which would allow site users to promote and sell their products. At the moment, Facebook doesn't allow any advertisements for cannabis companies or discussions of buying or selling cannabis products. This h...
CBD TESTERS
FACEBOOK AND GOOGLE'S CHOICE TO RESTRICT ADVERTISING
Facebook has been in Indonesia before the presidential election on may 17. April, the publication of election advertising is prohibited, which is financed from abroad. in order for a foreign interference should be prevented on the vote, announced the Online network on Monday. Prior to the parliament...
LEADER BULLETIN
BING ADS AND SAMSUNG LAUNCH 3D SEARCH ADS
Advertising platform Bing Ads has unveiled a new 3D ad format, created to support the release of the Samsung Galaxy S10 handset, presented exclusively when searching on Bing. This innovation is a big step forward in improving consumer experience, and follows months of research and collaboration betw...
PORT MACQUARIE-HASTINGS COUNCIL ASKS BUSINESSES TO REMOVE DISPLAYS
Laurieton business owners have expressed their disappointment after they were asked to remove displays by Port Macquarie-Hastings Council. Kylie Johnson is the owner of an art studio on Bold Street and was disappointed with council's decision to ask businesses to take down displays from the foot...
CAMDEN HAVEN COURIER
GLOBAL NATIVE ADVERTISING MARKET SET TO BE WORTH OVER $400 BILLION BY 2025
ADYOULIKE, the leading in-feed Native Advertising technology, has released in-depth research forecasting the global growth of the native advertising market to 2025. Analysis of overall digital ad spend growth, combined with native advertising trends per market, globally, has revealed that native adv...
GOULD WANTS GOOGLE TO CHANGE ITS MIND ABOUT REFUSING ELECTION ADS
Democratic Institutions Minister Karina Gould says she's going to try to persuade Google to change its mind about refusing to run election advertising during the upcoming federal campaign.Speaking in an interview with CBC News, Gould suggested that Google's decision to stop accepting politic...
GOOGLE PLANS TO BAN POLITICAL ADS BEFORE CANADA ELECTION
Alphabet Inc's Google will ban political advertising on its platform before the Canadian federal election, after the country introduced stringent transparency rules. The Bill C-76, which was passed in December, requires online platforms to keep a registry of all political and partisan advertisem...
DIRECTIVE RANKS #1 IN CLUTCH'S TOP B2B MARKETING SERVICE PROVIDERS
Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service provi...
UK DIGITAL ADVERTISING MARKET TO BREAK £15BN BARRIER IN 2019 - BARCLAYS
Digital advertising spend in the UK is expected to grow to above £15bn this year with double digit growth predicted as the nation shifts away from traditional media forms, according to a report from Barclays Corporate Banking. The bank highlights out-of-home (OOH) advertising as one of the are...
TV ADVERTISING STILL TROUNCING DIGITAL IN TERMS OF IMPRESSIONS, NIELSEN SAYS
Broadcasters and programmers are trying to ward off digital giants like Google and Facebook by offering targeted advertising. But TV advertising is still delivering the most impressions, by a long shot.According to new Nielsen figures, the firm's first public data via its Total Ad Ratings meas...
MOBILE ADVERTISING MARKET IS ANTICIPATED TO WITNESS AN EXPONENTIAL CAGR OF 18.8% FROM 2017 TO 2022.
The proliferation of social media, affordable smartphones, and rapidly improving 4G LTE network infrastructure in emerging economies have all directly benefited the mobile advertising market. Large technology giants such as Facebook and Google consider it to be the future of advertising and have inv...
HONEST BUSINESSMAN
IT LOOKS LIKE FACEBOOK KNOWS WHO'S BEHIND A SHADOWY £257,000 AD CAMPAIGN TO TORPEDO THERESA MAY'S BREXIT DEAL - BUT IT'S KEEPING IT UNDER WRAPS
It looks like Facebook has uncovered who was behind a shadowy £257,000 advertising campaign lobbying to kill UK Prime Minister Theresa May's Brexit deal with the EU.The Digital, Culture, Media, and Sport Committee (DCMSC) - a parliamentary committee that last month published a damning repo...
DICK'S SPORTING GOODS USED FACEBOOK TO AUTOMATICALLY SERVE DIFFERENT ADS TO DIFFERENT PEOPLE
Big brands are getting smarter about how they advertise online— and they're starting to see better results. Dick's Sporting Goods relied on automated merchandising on Facebook during the holiday season in 2018, leading to 100,000 incremental purchases and $10 million in incremental sal...
ASCI PROCESSES COMPLAINTS AGAINST 389 ADS, OF WHICH 355 WERE REGARDING MISLEADING CLAIMS
Advertising Standards Council of India (ASCI) investigated complaints against 389 advertisements of which the advertisers ensured corrective action for 112 advertisements as soon as they received the complaints from ASCI. ASCI's Consumer Complaints Council (CCC) upheld complaints against 232 adv...
TECH FIRM PLANS TO TRANSFORM ADVERTISING ON FACEBOOK, YOUTUBE AND TWITTER VIA BLOCKCHAIN
Paying for the ultimate result of an advertising campaign, and not just impressions or clicks, has always been the dream of advertisers. There have been attempts to solve this fundamental problem, but despite technological advancements, inefficiencies have remained. Fraud has been an issue, with und...
AMAZON'S AD GROWTH POSES NO IMMEDIATE THREAT TO THE DIGITAL DUOPOLY
Amazon's advertising growth poses no immediate threat to Facebook and Alphabet, according to new research, which indicates that growth will augment rather than undermine the likes of Facebook and Alphabet.A rapidly expanding digital advertising market will leave plenty of room to accommodate a...
THE DRUM ASIA
FIRM COMBINES EMAIL SERVICES WITH SOCIAL MEDIA AND DIGITAL AD BUYING
DigDev has devised a service to help brands place social media and display ads using its email data.Clients can upload data from DigDev Direct to social media sites, applying the same matching profiles they use for targeting email campaigns, the company says.They can also use the email data when buy...
MTN SIGNS OUT THERE MEDIA TO DELIVER DIGITAL ADVERTISING ACROSS MIDDLE EAST & AFRICA
South Africa-based mobile telecoms company MTN Group has enlisted Out There Media (OTM), a mobile advertising and data monetisation firm, to build it a digital advertising hub. The deal will see MTN, which operates in 21 countries throughout Africa and the Middle East, utilise OTM's Mobucks mo...
ANTI-PIRACY COMPANY OFFERS ADVERTISING DEAL TO 'PIRATE' SITES
Cutting off the money supply to copyright-infringing sites is commonly seen as a prime tactic to deal with the piracy problem. Anti-piracy company DMCAForce has a different strategy though. On behalf of a client, it's reaching out to file-sharing sites with an advertising deal, in exchange for a...
RIGHTMOVE'S ONLINE ADVERTISING MODEL SAVES IT FROM SALES SLOWDOWN AS REVENUE AND PROFITS JUMP
Chief executive Peter Brooks-Johnson said: "We extended our market leadership and reinforced our position as the place consumers turn to first when thinking about moving home. In doing so, we demonstrated that Rightmove is a business which can continue to grow strongly even in uncertain times.
CNN BECOMES FIRST PARTNER TO OFFER COMSCORE CAMPAIGN RATINGS TO ADVERTISERS
Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that CNN is the first media brand to move beyond the Comscore Campaign Ratings (CCR) beta program, and will now add the cross-platform video advertising solution to its measurement capabilities av...
MILLENNIALS MORE LIKELY TO ADVERTISE ON TRADITIONAL MEDIUMS THAN OLDER GENERATIONS
Millennial small business owners and managers value advertising for their businesses more than older generations, according to a new survey from The Manifest, a business news and how-to website. Ninety-five percent (95%) of millennial entrepreneurs advertise for their business, compared to 92% of Ge...
KREATIV STREET WINS DIGITAL MARKETING MANDATE FOR DALMIA CEMENT
Kreativ Street, one of India's fastest growing Integrated Marketing Agencies, has won the digital mandate for Dalmia Cement, one of India's leading cement manufacturers since 1939. The mandate was awarded after a multi-agency pitch, and will be serviced by the agency's Gurugram office. B...
FREE DIGITAL MARKETING ADVICE ON OFFER FOR BUSINESSPEOPLE AT SEMINAR
As well as giving hints, tips and strategic advice on everything from social media, display advertising and search engine optimisation, the session will allow local companies to take up a free digital health check to see how their digital activity is currently performing – and what can be done...
KEIGHLEYNEWS
TABMO ACTIVATES DIGITAL OUT OF HOME, CONNECTED TV AND AUDIO ON ITS MOBILE ADVERTISING PLATFORM, HAWK
TabMo's demand side platform (DSP) Hawk has become the only mobile-first platform to connect additional advertising channels. For the first time, advertisers can use one mobile DSP to run campaigns that display complementary messages to audiences across mobile, connected TV, digital out-...
RADIO TIMES OWNER IMMEDIATE MEDIA NAMES SCOTT DEUTROM AS ADVERTISING MD
Deutrom will take the strategic lead for all Immediate's advertising revenue streams across print and digital and Immediate's creative and content studio, Imagine, the company said in a statement.Deutrom joins Immediate from ESI Media, where he was Chief Revenue Officer, managing ESI'...
PROLIFICLONDON
VOICE ADVERTISING LIKELY TO SEE EXPONENTIAL GROWTH IN NEXT TWO YEARS, SAYS SHAMSUDDIN JASANI OF ISOBAR INDIA
The use of voice search is on the rise in India and platforms such as Alexa, Google assistant and Jio voice search are seeing a phenomenal growth. Advertisers have spotted this trend and are using the medium to reach out to consumers. In a conversation with BestMediaInfo.com, Jasani talks about the ...
BESTMEDIAINFO
SPOTIFY ENTERS INDIA, OPENS UP ADVERTISING ON DAY ONE
Spotify's launch will pose a strong competition to existing online music streaming players such as Gaana, JioSaavn, Apple Music and Amazon Music. As the music streaming market is heating up, the music library and songs offered by these platforms will play major role in attracting listeners.
FTC HITS TIKTOK WITH RECORD $5.7 MILLION FINE OVER CHILDREN'S PRIVACY
WHEN THE LIP-SYNCING app Musical.ly first exploded in popularity nearly four years ago, it was best known for being a teen sensation. But according to the Federal Trade Commission, the app also illegally collected information from children under the age of 13. The agency announced Wednesday that Mus...
OUTBRAIN AND LIGATUS JOIN FORCES TO FORM A NATIVE ADVERTISING POWERHOUSE
B2B Marketing's recent report Adapt or die? Leadership in the era of martech examined the importance of martech for executives involved in business transformation. On the topic of leadership, results revealed that while just under 70% of respondents considered digital transformation a priority...
INTERNET ADVERTISING MARKET ANALYSIS, FORECAST OF BUSINESS REVENUE, SIZE, LEADING COMPETITORS AND GROWTH TRENDS
The Internet Advertising market report covers the Global market and regional market analysis. The Internet Advertising industry report examines, keep records and presents the worldwide market size of the important players in each region around the globe. Also, the report offers information of the le...
THESPRINGTIMES
INTERNET ADVERTISING MARKET 2019 BUSINESS STATISTICS FOCUS REPORT GROWTH BY TOP KEY PLAYERS – EBAY
Global Internet Advertising Market – Analysis to 2025 is an expert compiled study which delivers a holistic perspective of the market covering current trends and prospective scope with regard to product/service the report also covers competitive analysis to understand the presence of key vendo...
EAGLECHRONICLE
GLOBAL INTERNET ADVERTISING MARKET MANUFACTURING VALUE CAGR ANALYSIS RATE 12.6% BY 2028
Global Internet Advertising Market investigated the popular situation in the descriptions, arrangements, applications, and business chain structure. The Internet Advertising Market report also focuses on the development trends as well as history, competitive aspect study, and key regions, etc. in th...
TCBRESISTENCIAS
LAMAR ADVERTISING COMPANY (REIT) (LAMR) AND CYRUSONE INC. (NASDAQ:CONE) COMPARING SIDE BY SIDE
Lamar Advertising Company (REIT) (NASDAQ:REIT) and CyrusOne Inc. (NASDAQ:CONE) have been rivals in the REIT – Diversified for quite some time. Below is a review of each business including various aspects such as analyst recommendations, institutional ownership, profitability, risk, dividends, ...
FINREVIEWER
TRIPLELIFT GIVES BUYERS CONFIDENCE BY ADHERING TO IAB UK'S 'TRANSPARENCY FAQS'
Tim Elkington, chief digital officer at IAB UK, spoke about the importance of establishing industry trust. "IAB UK's new Transparency FAQs are an important step towards creating more transparency within the digital advertising industry. The FAQs give companies the opportunity to provide ...
MOBILEMARKETINGMAGAZINE
NEW DIGITAL REGULATIONS COULD HARM ILLINOIS SMALL BUSINESSES, INCLUDING MINE
Illinois small businesses are becoming increasingly reliant on digital technology and business tools. Doctors, artists, retailers, restaurants and accountants rely on digital platforms and data for marketing, customer service, staff management, payments and more. Digital technology is a key factor i...
DAILYHERALD
MCDONALD'S FORCED TO SUSPEND CHILDREN'S APP AFTER ADVERTISING WATCHDOG COMPLAINT
McDonald's has been forced to remove its children-focused mobile app from Google Play and the App Store after being chastised by the advertising watchdog.The fast-food giant ran afoul of the Ad Standards board for cherry-picking which Happy Meal options it presented in marketing materials with...
SMARTCOMPANY
IPONWEB HIRES MORITZ WUTTKE TO BUILD ON PROGRAMMATIC TV POTENTIAL
IPONWEB, an industry pioneer and world leader in the development of advanced advertising platforms and infrastructure, announced the appointment of Moritz Wuttke as Senior Vice President, Commercial for its newly-created TV Solutions Group. In this role, Wuttke will be responsible for developing, le...
THE PITCH: ADVERTISING AND MARKETING NEWS FOR 2.26.19
Lewis Media Partners promoted two employees on its digital team. Tori Stowers was promoted from senior channel specialist to channel manager–display, in which she will focus on performance, process and technology and take on management responsibilities. Stowers has worked at the firm since 201...
RICHMONDBIZSENSE
AS INDUSTRY NEED FOR REAL-TIME CONSUMER INSIGHTS GROWS, KANTAR EXPANDS QUALITATIVE PRACTICE
As we have moved past the traditional research groups of the past into mobile and online offerings, qualitative has further solidified itself as the unsung hero of strategy," said Stephen DiMarco, Chief Digital Officer, Kantar. "With data sets becoming more expansive and complex every ye...
NEW STREAMING MEDIA STARTUP LOOP MEDIA, INC. ACQUIRES COMMERCIAL STREAMING VIDEO SOLUTIONS LEADER SCREENPLAY, INC.
Loop Media, Inc., an innovative streaming media company focused on premium short-form video for businesses and consumers, announced the acquisition of ScreenPlay, Inc. With the addition of the 30-year-old company, purchased in cash and stock, Loop procures a deep library of, and valuable licensing r...
REFERENDUM COMMISSIONER CLARIFIES ADVERTISING RULES FOR PARTIES, CANDIDATES
P.E.I.'s referendum commissioner met with representatives from Island political parties two days before the start of the province's referendum period to hash out how restrictions on referendum advertising will affect Island politicians. Under the province's Referendum Act, anyone who is ...
SMES ARE TURNING THEIR BACKS ON TRADITIONAL MARKETING
The survey also suggests smaller businesses are turning to digital marketing because they get a better return on their investment, with 47% of respondents saying online marketing was cheaper than traditional methods. As a proportion of total annual revenue, just over a quarter of respondents s...
BMMAGAZINE
MADISON AVENUE GOES TO THE MOVIES TO KEEP OSCAR VIEWERS FROM SKIPPING ADS
Walmart peppered Sunday night's telecast with commercials highlighting behind-the-camera personnel, while Google used intellectual property from movies such as "Deadpool" and "2001: A Space Odyssey" to keep movie buffs interested in their sundry pitches. Samsung teased ...
OPINION SPORTS AND ESPORTS IS DRIVING ONLINE STREAMING GROWTH IN AUSTRALIA
Australia's media landscape is undergoing a transformation. At the end of 2018, live TV remained the dominant video channel, but research shows a migrational shift to online platforms is well underway.
CONNECTED TV SURGES AHEAD IN DIGITAL ADVERTISING WITH 193% GROWTH, EXTREME REACH REVEALS IN LATEST VIDEO BENCHMARKS REPORT
Extreme Reach, the complete creative asset management solution for the ad industry, released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV) platforms on the advertising industry. The report, based on metrics from ...
TV AD SPENDING DROPS AS DIGITAL SURPASSES TRADITIONAL IN 2019
NEW YORK For the first time, digital ad spending is expected to surpass traditional ad spending in the United States, according to the latest forecast from eMarketer. Nearly all forms of traditional ad spending will be in decline in 2019, including TV, which is expected to drop by 2.2 percent. That ...
TVTECHNOLOGY
FOOTPRINT MEDIA HOLDINGS LAUNCHES BIZZ, A NEW SOCIAL MEDIA APP DESIGNED TO BOOST BUSINESS
Footprint Media Holdings, the company behind High TV, is proud to announce the launch of Bizz, the world's first 5G messaging application designed to suit the needs of both individuals and businesses of all sizes.Bizz is a revolutionary messenger service that combines voice, text, and video ch...
FACEBOOK LET ADVERTISERS TARGET PEOPLE IT FELT WERE INTERESTED IN NAZIS
Facebook makes money by charging advertisers to reach just the right audience for their message - even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music.
ADVERTISING SERVICES MARKET 2019 SIZE, SHARES | GLOBAL INDUSTRY REVENUE BY TOP KEY COMPANIES -WPP, OMNICOM GROUP, DENTSU INC, PUBLICISGROUPE, IPG
Advertising is the process of making product and service known to the marketplace. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Advertising is communicated through various mass media, including old media such as newspape...
AMOBEE ANNOUNCES INTEGRATION OF NIELSEN DATA ALLOWING ADVERTISERS TO PLAN ACROSS TV AND DIGITAL USING SINGLE AUDIENCE
Amobee, a global digital advertising technology company, announced an agreement with Nielsen the global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets to power the convergence of TV and digital for brands and agencies in the...
NEW RESEARCH FINDS ADVERTISING IN EMAIL AN EFFECTIVE TACTIC FOR REACHING EVERY GENERATION
New research into consumer attitudes toward digital advertising finds that advertising placed in email newsletters is an effective way to engage audiences of every age, allowing advertisers to reach targeted demographics through a proven, trusted channel. According to the study commissioned by Power...
GOOGLE'S WAZE PARTNERS WITH WPP TO GROW ITS ADVERTISING PLATFORM
WPP said its partnership with Waze will grant them unique access to its software so the agency can easily onboard and monitor clients. The agency also will help Waze develop new ad formats and further improve the ads' functionalities, said Sanja Partalo, svp, corporate strategy and digital dev...
US DIGITAL MARKETING SPEND BEATS TRADITIONAL FOR THE FIRST TIME
US digital ad spend in 2019 will surpass all traditional advertising for the first time, growing to $129.3 billion this year, according to eMarketer's latest forecast. Digital advertising is being driven by mobile, which is now more than two-thirds of the digital category, and by TV dollars mo...
ZUANT TO LAUNCH ZUANT IPHONE 2.0 AT EXHIBITORLIVE 2019, FEATURING DOUBLE SYNC SPEED AND NFC BADGE SCANNING
And Zuant iPhone 2.0 also delivers high performing mobile sales teams with everything required to be successful on the road as well as events. From intelligent sales lead capture, access to marketing collateral and videos, and real-time integration with marketing automation and CRM systems, Zuant iP...
CALLRAIL'S AGENCY PARTNER PROGRAM FORGES NEW GROWTH PATH FOR DIGITAL MARKETING AGENCIES
CallRail is dedicated to providing ever-increasing value, not only to the agencies we work with, but to their clients too," said Mary Pat Donnellon, Chief Revenue Officer at CallRail. "Our Agency Partner Program is designed to accelerate the way we're able to help digital marketing...
ORACLE DISCOVERS ANOTHER MAJOR FRAUD OPERATION AFFECTING ANDROID USERS AND MOBILE ADVERTISERS
A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by Oracle. The DrainerBot code appears to have been distributed via an infected SDK, which was integrated into hundreds of popular Android apps and games. Android operat...
MOVABLE INK ADDS AUGMENTED REALITY SOLUTION TO ITS VISUAL EXPERIENCE PLATFORM
Movable Ink's new AR solution has been fully integrated into its visual experience platform, enabling clients to create interactive and personalized AR experiences that can be incorporated into existing digital marketing programs without the need for specialized expertise or coding skills. The...
US DIGITAL AD SPENDING WILL SURPASS TRADITIONAL IN 2019
This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer's latest forecast. By 2023, digital will surpass two-thirds of total media spending.
SDL CALLS ON BRANDS TO RETHINK GLOBAL CONTENT STRATEGIES AS THE FUTURE OF CONTENT BECOMES AUTONOMOUS
Companies are struggling to handle the growing volume and velocity of content required to engage with global audiences. And it's expected to get worse: 93% say the content they produce will increase in the next two years*. SDL's Enabling the Future of Content report addresses these chall...
TERNIO BLOCKCHAIN FRAMEWORK ACCEPTED AS AMAZON ADVANCED TECHNOLOGY PARTNER
Ternio, a leader in scalable blockchain architecture for enterprise organizations, has announced its acceptance as an Amazon Advanced APN Technology Partner. Ternio's patent-pending Lexicon framework has made headlines in recent months as the only scalable blockchain framework capable of suppo...
GENIES LAUNCHES VERIFIED PROGRAM TO HELP CELEBRITIES, INFLUENCERS AND BRANDS INCREASE ENGAGEMENT ON SOCIAL MEDIA PLATFORMS VIA DIGITAL AVATARS
Genies, Inc., a digital avatar company, announced an SDK in November 2018 and is now working with celebrities and influencers to integrate their customized avatars as a way to express themselves on all social and digital platforms. Access is only given to top tier, notable individuals within their r...
DA DIGITAL MARKETING EMERGES AS AUSTRALIA'S PREFERRED DIGITAL MARKETER FOR LOCAL BUSINESSES
Da Digital Marketer, Australia's leading digital marketing service for local businesses, has set up an ambitious aim to double the size of 5,000 businesses by 2020. Da Digital is all about local businesses finding their identity online and reaching out to their customer base through a variety ...
LYFEMARKETING
SERIAL DIGITAL ENTREPRENEUR ADAM LUDWIN, JOINS THE BOARD OF INFLUENCER IN PREPARATION FOR GLOBAL EXPANSION
Growing by 450% YOY, and winning many leading global brands in the past year including Boohoo, Alibaba and Protein World, to name a few, Influencer is now looking to expand their offering within their platform, bringing new innovations that allow brands and creators to build deeper relationships, so...
DIGITAL MARKETING SOFTWARE MARKET KEY PLAYERS, ANALYSIS AND FORECAST 2019 TO 2028
The Digital Marketing Software Market Report 2019-2028 includes a comprehensive analysis of the present Digital Marketing Software Market. It specifies the Digital Marketing Software market size and also factors controlling the growth of the market. The report starts with the basic Digital Mar...
THEFINANCIALSTRATEGY
APPLE BUYS U.K.-BASED DIGITAL MARKETING STARTUP DATATIGER
HILLTOPMONITOR
MOBILE ADVERTISING MARKET – HIGH DEMAND FOR TARGET-BASED ADVERTISING TO DRIVE GROWTH
The global mobile advertising market has a highly competitive and fragmented landscape observes Transparency Market Research (TMR). Some of the players operating in the global mobile advertising market are Amobee, Inc. (Singtel Limited), Apple, Inc. (iAd), Chartboost, Euclid Analytics, and Facebook,...
HONESTVERSION
OUTDOOR ADVERTISING MARKET 2018 ANALYSIS, GROWTH OPPORTUNITIES, TRENDS, GLOBAL FORECAST AND OUTLOOK 2023
Global Outdoor Advertising report portrays the industry growth with market share, size, growth trend, market drivers and risks. The detailed analysis of Outdoor Advertising trending factors, top vendors, geographical regions and revenue analysis is presented. The report is bifurcated based on type, ...
HOME ADVERTISING-NEWS XIAOMI CLOCKED US $15 BN REVENUE IN 7 YEARS, FACEBOOK TOOK 12 YEARS: MANU JAIN
Manu Kumar Jain has been leading Xiaomi India since 2014 and the company has achieved a huge success which also results in Xiaomi becoming the India's biggest smartphone vendor. At the Pitch Madison summit, Xiaomi Vice President, MD, Manu Kumar Jain spoke about Xiaomi: Innovation at its best. ...
NEW APPLE TV SERVICE TARGETING APRIL LAUNCH
Apple Inc. is going all in on its new TV streaming service with an expected launch date some time in April, according to Reuters. Content from CBS Corp, Viacom Inc and Lions Gate Entertainment Corp's Starz will be included in the service along with Apple's own original programming.
SALES FORECASTS OF ONLINE ADVERTISING MARKET REVEAL POSITIVE OUTLOOK THROUGH 2021
The online advertising term is broadly categorized on the basis of types of advertising which includes search engine optimization , banner marketing, search engine advertising , email marketing, online video advertising, local online advertising, social media optimization strategies and additional t...
NEWSFINANCIALANALYST
AMAZON IS TESTING A NEW AD FORMAT THAT ASKS CUSTOMERS TO LEAVE REVIEWS
Amazon is working on a new ad product that prompts users to review products they've purchased within display ads placed on Amazon.com, according to three agency executives who have been briefed on the new product.
TVSQUARED PARTNERS WITH TIVO FOR DETERMINISTIC ATTRIBUTION
TVSquared, the worldwide leader in TV attribution, has partnered with TiVo to bring deterministic TV viewership data to its ADvantage platform. Incorporating TiVo's television viewership data within the analytics platform allows TVSquared customers to tie TV-driven response and conversions dir...
Amazon is working on a new ad product that prompts users to review products they've purchased within display ads placed on Amazon.com, according to three agency executives who have been briefed on the new product.The new review format will be targeted to people who have bought certain products...
NEXTECH LAUNCHES 3D ADVERTISING PLATFORM FOR FACEBOOK
NexTech AR Solutions is pleased to announce it has achieved a major milestone by being able to offer eCommerce clients 3D advertising solutions on Facebook. NexTech is rapidly building out its AR-3D product offerings, including shopping, learning, video conferencing, and now ads on Facebook. With 1....
DTC BRANDS ARE RUNNING INTO TV ADVERTISING'S LEGACY LIMITATIONS
Underwear company ThirdLove doesn't work with agencies to buy ads, except for when it's buying TV ads. You have to go through an agency. It's almost impossible to buy [TV] directly yourself," said Dave Spector, co-founder and co-CEO of ThirdLove, in an interview at the Intera...
NEW RULES HIT GAMBLING BRANDS TARGETING UNDER-18S
Coming into force on 1 April, the guidelines devised by the Committees of Advertising Practice (CAP), which is responsible for writing and maintaining the UK advertising codes, will prohibit online ads for gambling products being targeted at individuals likely to be aged under 18. These standards co...
MARKETINGWEEK
FREEWHEEL MARKETS CHOOSES THE NIELSEN DMP TO FUEL AUDIENCE-BASED TV ADVERTISING ACROSS ALL SCREENS
The Nielsen DMP provides FreeWheel Markets with Nielsen media and purchase data segments, deep audience insights and segmentation that improve targeting accuracy by automatically adapting to changes in consumer media and buying behavior. The Nielsen DMP and FreeWheel's server-to-server integra...
LIVERAMP EXPANDS ITS OMNICHANNEL PORTFOLIO TO ADD CONNECTED TELEVISION IN ITS MEASUREMENT PLATFORM
LiveRamp is one of the global leaders for marketers in providing exceptional customer experience through its IdentityLink Platform. The company's measurement graph is capable of collating global audience data about consumer engagement with a brand. The results provide clarity to brands to targ...
CONSUMER ACQUISITION LAUNCHES PERFORMANCE TEMPLATES AND AUTOMATED VIDEO PRODUCTION FOR SOCIAL ADVERTISING
eMarketer forecasts that US spending on social video ads will reach $11.69 billion in 2020, more than double 2017. Instagram Stories has over 500 million daily active users, up from 400 million in June 2018 [Statista January 2019]. With viewers consuming video content like never before and media buy...
INTE Q LAUNCHES GROUNDBREAKING TECHNOLOGY TO HELP BRANDS BUILD CUSTOMER LOVE
Inte Q, an expert in the loyalty marketing business, has launched a revolutionary product that will change the face of Customer Relationship Management (CRM) and loyalty systems forever.Inte Q is already known for helping companies create loyalty programs and enhance their current ones. The company&...
AMAZON TO ACQUIRE EERO TO HELP CUSTOMERS BETTER CONNECT SMART HOME DEVICES
Amazon and eero announced that they have entered into a definitive merger agreement under which Amazon will acquire eero. eero's home mesh WiFi systems set up in minutes and blanket every room of a customer's home in high-performing, reliable WiFi. eero is already delighting Amazon custo...
TRUSTRADIUS ANNOUNCES TOP RATED SOFTWARE IN 12 CATEGORIES, INCLUDING MARKETING AUTOMATION AND WEB CONFERENCING
TrustRadius, the most-trusted customer voice and insights platform for B2B technology, awarded 2019 Top Rated Badges in 12 categories ranging from Marketing Automation to Web Conferencing to Social Media Management. Top Rated awards bring transparency to the market by choosing based on customer rati...
FACEBOOK INTRODUCES FEATURES TO ENHANCE B2C INTERACTIONS
Businesses can now receive and respond to messages for both Instagram and Facebook on Facebook Messenger. Instagram's messaging service will be embedded in Facebook's page inbox enabling businesses to respond to Instagram DMs on Facebook Messenger.Facebook intends for businesses to respo...
SNAPLOGIC EXPANDS PARTNERSHIP WITH SNOWFLAKE TO HELP ORGANIZATIONS TURN DATA INTO INSIGHTS WITHIN MINUTES
SnapLogic, provider of the #1 intelligent integration platform, announced that it has expanded its strategic partnership with Snowflake Computing, the only data warehouse built for the cloud, and has joined Snowflake's Partner Connect program. Starting today, self-service customers can access ...
TWITTER AD REVENUE RETURNS MIXED, VIDEO FASTEST-GROWING AD FORMAT
Twitter Ad Revenue Returns Mixed, Video Fastest-Growing Ad Format by Wayne Friedman , Yesterday Twitter's stock was sharply down after forecasting lower-than-expected revenue.The company said first-quarter 2019 revenue would be between $715 million and $775 million, well below analysts' es...
SNAP'S ADVERTISING MODEL LEADING COMPANY TO PROFITABILITY
About 1,400 brands advertised on Snapchat in 2018, with most running one-off campaigns during only one quarter during the year, according to data released Wednesday. Comcast, Mars, AT&T, Adidas and P&G were the top five advertisers in terms of the amount spent, according to MediaRadar. Media...
BIG BRANDS USE TV SPOTS TO BOOST SOCIAL ENGAGEMENT, EBAY GETS GREATEST LIFT
Some brands use TV ads to up social media engagement better than others. Among those that bought broadcast TV spots in the fourth quarter of 2018, no brand did it better than eBay. That's according to the latest "State of the Media" report from 4C Insights, which calculated t...
MEDIAPOST.
FACEBOOK IS CHANGING THE WAY ADVERTISERS SET CAMPAIGN BUDGETS
A major change is coming to the way Facebook advertisers set campaign budgets.Starting in September 2019, all Facebook ad campaigns will be migrated to campaign budget optimization.That means advertisers will have to set one central campaign budget across all ad sets.Facebook will automatically dist...
BUZZOOLE CREATES INDUSTRY'S FIRST EVER INFLUENCER MARKETING BENCHMARK
Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry's first ever benchmarking report. It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing.Until now it has been impossible for clients...
FACEBOOK ADVERTISING DECLINING; GOOGLE ADS AND AMAZON CONTINUE THEIR CONSOLIDATION
The rise of Instagram Stories was among the biggest advertising news in 2018. However, it could not topple Google Ads and Amazon from the pedestal. Merkle a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2018 Digital Marketing Report (DMR). This comprehensi...
FACEBOOK PRIVACY UPDATES AND INTEREST-BASED AD MODEL
Facebook announced that it is creating an independent board for reviewing appeals of Facebook's content policy. The board is intended to be transparent about it's decisions and can overrule Facebook decisions. Facebook is also hiring the lawyers of it's top privacy critics. All thi...
NEW RESEARCH SHOWS MARKETERS ARE CAUGHT IN A LOVE-HATE RELATIONSHIP WITH SOCIAL MEDIA
OnBrand, a leading publication that features insights and opinions on the latest in branding and marketing, announced the release of the State of Branding Report 2019. The report, developed annually with Binder, a global leader in digital asset management (DAM), aims to get inside the head of the mo...
PROPUBLICA FLAGGED RUSSIAN POLITICAL ADS FACEBOOK DIDN'T KNOW ABOUT THEN THEY BLOCKED ANYONE FROM FINDING FUTURE ADS
A number of organizations, including ProPublica, have developed tools to let the public see exactly how Facebook users are being targeted by advertisers. Now, Facebook has quietly made changes to its site that stop those efforts. ProPublica, Mozilla, and Who Targets Me have all noticed their tools s...
RAWSTORY
YOUTUBE TO REDUCE VISIBILITY OF VIDEOS THAT SPREAD MISINFORMATION
YouTube is adjusting its recommendation engine in an effort to lower the reach of videos that misinform users. This type of content cannot be outright removed since it doesn't quite violate YouTube's community guidelines. YouTube will instead reduce the visibility of borderline content b...
NEW DOCUMENTS BACK COMPLAINTS ABOUT ONLINE ADVERTISING
New evidence of how ad auction companies, including Google, profile internet users based on sensitive personal information, including diseases and disabilities, has been provided to data protection authorities as part of formal complaints about the online ad industry. On Monday, Warsaw-based digital...
FACEBOOK LAUNCHES REBRANDED 'AUTO INVENTORY ADS,' EXPANDS RETARGETING
Facebook announced on Friday the next iteration of its dynamic ads for auto. The ads have been rebranded as "auto inventory ads" and will come with a new level of retargeting capabilities, allowing auto dealerships to target users who have visited car-related Pages, apps and sites across...
BOOSTPOINT LAUNCHES OPEN BETA STAGE DIGITAL AD SOLUTION FOR SMALL BUSINESS
Building a brand name isn't just for big businesses with big budgets. Boost point has launched the open beta stage of its ad solution, which empowers local businesses to grow their brands through simple, consistent, and cost-effective digital advertisements. "Boost point targets, creates...
5 NEW FEATURES COMING TO GOOGLE SEARCH CONSOLE (AND 7 THAT ARE GETTING REMOVED)
Google announced a series of updates are coming to Search Console in the next couple of months. Along with these updates, Google has also made a "hard decision" to drop some legacy features in Search Console. Here's an overview of all the changes that are on the way. Google says th...
FACEBOOK TO REMOVE PAGES AND GROUPS AFFILIATED WITH BAD ACTORS
Facebook may now remove pages that are affiliated with bad actors, even if the page has done nothing wrong. The company says this change is being made to prevent people from continuing to engage in the malicious activity through other existing pages. Previously, people who had pages removed for viol...
DAILY MAIL OWNER BOOSTED BY ONLINE ADVERTISING GROWTH
The owner of Britain's Daily Mail newspaper said demand for advertising on its popular MailOnline website contributed to a 2 percent rise in underlying first-quarter revenue, keeping it on track to meet its full-year targets. Daily Mail and General Trust said 10 percent growth in digital adver...
GOOGLE EXPANDS ACCESS TO 15-SECOND NON-SKIPPABLE VIDEO ADS
Google is giving all advertisers the ability to run 15-second non-skippable video ads. Previously, these ads were only available to select advertisers through YouTube reservation, which is similar to Google Preferred. Google is bringing the 15-second non-skippable video ad format from YouTube over t...
GOOGLE ANNOUNCES TRANSPARENCY MEASURES FOR ELECTION ADS
Ahead of the general elections in May, internet major Google announced bringing in more transparency to election advertising online. This has come after social media platform Twitter and Facebook announced similar measures earlier. Google plans to introduce an India-specific political advertising tr...
VIACOM WILL BUY PLUTO TV STREAMING SERVICE FOR $340 MILLION
Viacom Inc said on Tuesday it will buy Pluto TV, a free video streaming TV service, for $340 million in cash to expand its advanced advertising business. The owner of MTV Networks and Nickelodeon sees the purchase of the six-year-old company as another way to build a so-called direct-to-consumer bus...
FMCG SPENDS HIGHEST ON DIGITAL VIDEO ADVERTISING
As the consumption of content in India moves towards digital formats, the improvement in bandwidth and cheaper data plans have led to higher investment in digital videos. In terms of digital media affinity, FMCG as a category shows the strongest tilt towards video, spending 33% of their digital budg...
CAN INSTAGRAM SURVIVE A SHIFT AWAY FROM FACEBOOK ADS?
Instagram's ad business has exploded over the last five years. By one estimate, the photo-sharing app generated $9 billion in revenue for parent company Facebook (NASDAQ: FB) last year. That's more than Twitter, Snap (NYSE: SNAP), and Pinterest combined. A key to Instagram's success is i...
FACEBOOK PROMISES TO CRACK DOWN ON SCAM ADS AFTER U.K. LAWSUIT
Facebook Inc. has pledged to crack down on scam ads with a new reporting tool that lets users flag suspected fraudulent schemes. Scam ads often use images of celebrities and other high-profile personalities without their permission to trick users with get-rich-quick schemes and other frauds.
COMCAST'S NEW STREAMING SERVICE, RIVALING NETFLIX, IS ALL ABOUT THE ADS
When Comcast launches its worldwide rival to Netflix in 2020, one key difference will set the two services apart: digital advertising. While some international audiences can expect a Netflix-style ad-free experience, the cable giant's initial efforts will focus on signing up more than 50 million...
GOOGLE TO INTRODUCE ADVERTISING TRANSPARENCY REPORT AND SEARCHABLE POLITICAL ADS LIBRARY FOR LOK SABHA ELECTION 2019
In the run-up to Lok Sabha Election 2019, Google has planned to introduce an India-specific Political Advertising Transparency Report and searchable Political Ads Library. This initiative aims to bring more transparency and openness to election advertising online and enabling voters to get the elect...
AT& T TO RESUME ADVERTISING ON YOUTUBE
AT&T has announced it's putting ads back on YouTube. A couple of years ago, the telecom giant pulled their ads off the platform because of concerns that its messages were running alongside videos containing hate speech or touting terrorism. AT&T says it's satisfied that the Google-ow...
BRAND PURPOSE ADVERTISING WILL BE THE MAKING – OR BREAKING – OF STYLIST
The newly-formed Stylist Group is opening its doors to purpose advertisers keen to create or join empowering conversations about modern women. The magazine brand's future success depends on dodging the pitfalls that felled brother title ShortList and its ability to court brands amid heavy indust...
TAPROOT DENTSU BAGS ADVERTISING MANDATE OF BIG FM
Taproot Dentsu, the creative agency from Dentsu Aegis Network, has acquired the advertising duties of 92.7 Big FM India, following a multi-agency evaluation. The agency will service the account from its Mumbai office. The mandate entails strategic positioning, product reach and frequency and re-pack...
BEST MEDIA INFO
AT&T TO ADVERTISE ON YOUTUBE AGAIN AFTER A NEARLY 2-YEAR HOLDOUT
AT&T thinks YouTube is safe for advertisers again. The company, one of the nation's biggest marketers, yanked its dollars from YouTube in 2017 because its ads were appearing alongside offensive videos. But on Friday, AT&T said it had been persuaded to resume advertising on the video pl...
INTERNATIONAL ADVERTISING ASSOCIATION WORLD CONGRESS TO BE HELD IN INDIA IN FEB
Around 2,000 delegates are expected to participate in the World Congress of International Advertising Association (IAA) to be held in Kerala next month. The three-day event will be held in Kochi from February 20. Reliance Industries CMD Mukesh Ambani, Unilever CEO PaulPolman, Qualcomm CEO Steven Mol...
BING ADS WILL SERVE ALL YAHOO SEARCH ADS IN NEW MICROSOFT-VERIZON MEDIA DEAL
Microsoft and Verizon announced Thursday an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned Yahoo and AOL are under the umbrella of Verizon Media Group, formerly known as Oath. Microsoft and Yahoo have had a long, so...
GOVERNMENT MOVES TO REGULATE ADVERTISING OF MEDICAL SERVICES
The Ministry of Health yesterday banned the advertisement of health services and talk shows by those not sanctioned by recognized medical bodies. According to an announcement signed by Dr. Diane Gashumba, the Minister of Health, media advertising of such services shows have become excessive in the m...
THE NEW TIMES
HAPPY TAX FILES FALSE ADVERTISING LANHAM ACT LAWSUIT AGAINST H&R BLOCK
The fastest growing tax franchise according to Entrepreneur Magazine, has announced that it has filed suit against the nation's largest tax preparation franchise, H&R Block. The suit intends to stop H&R Block (NYSE: HRB) from making what Happy Tax claims are false and misleading represen...
91% OF BRANDS ARE MOVING TOWARD IN-HOUSE DIGITAL MARKETING
A new study reveals that 91% of brands have moved at least a part of their digital marketing operations in-house. Cost efficiency, greater control, and increased transparency are amongst the biggest reasons for in-housing. The study was commissioned by advertising platform Bannerflow, in conjunction...
PR ADVERTISING BUDGETS SLASHED AMID GLOOMY MARKETING OUTLOOK
This includes a huge turnaround in PR budgets and optimism. About 15 percent of marketing executives observed downward budget revisions in PR in Q4, 11 percent reported growth, creating a net balance of -4.1 percent (compared to +4.2 percent in Q3). The Bellwether Report is based on data from a pane...
ADVERTISING NETWORK COMPROMISED TO DELIVER CREDIT CARD STEALING CODE
A Paris-based online advertising company was hacked, and its infrastructure used to deliver malicious JavaScript code to online stores, code that was designed to steal payment card details entered in checkout pages. The hack took place last year, around November 2018, when a cybercriminal group comp...
YOUTUBE ADS LEADERBOARD: GOOGLE'S 'YEAR IN SEARCH' TOPS GLOBAL LIST FOR DEC 2018
The December's Ads Leaderboard is chock full of holiday cheer. The major makeover that Audi gave Santa landed the carmaker at number three on the Ads Leaderboard, while Google's new version of Home Alone came in at number two. That spot was actually one of two Ads Leaderboard appearances...
NEARLY 80% OF PEOPLE CAN DISTINGUISH PAID SEARCH ADS FROM ORGANIC SEARCH RESULTS
Seventy-seven percent (77%) of people say they recognize paid search ads, according to new survey data from Clutch, the leading B2B research, ratings, and reviews company. People use search engines to find answers to questions and often click paid search ads that respond to their search queries. One...
MOST USERS STILL DON'T KNOW HOW FACEBOOK ADVERTISING WORKS
FACEBOOK BECAME AN incredibly successful advertising platform in part because it allows marketers to show people ads using fine-grained categories, which are generated based on an individual's behavior. The company says this allows it to show users ads that are more relevant to their interests...
BUY AMAZON STOCK BECAUSE OF ITS AD BUSINESS
The one huge knock against Amazon (NASDAQ: AMZN) stock is valuation. AMZN has all the growth in the world. But its profits are lagging, so the price-earnings multiple of Amazon stock is huge. There's no arguing against that. It's a fact. On a forward price-earnings basis, AMZN stock trad...
FACEBOOK ADVERTISING RULES TO BECOME STRICTER FOR LOK SABHA ELECTION
Facebook Inc told Reuters on Tuesday that it would extend some of its political advertising rules and tools for curbing election interference to India, Nigeria, Ukraine, and the European Union before significant votes in the next few months. As the largest social media service in nearly every big co...
ITALDESIGN LAUNCHES AN ADVERTISING CAMPAIGN FOR ITS NEW MODEL
The guys at Italdesign have been very busy lately because working on the Zerouno model (pictured below) in the coupe and roadster, you need to spend time on other projects. The most impressive of them is the GT-R50, an extremely expensive, bespoke version of the Japanese sports car Nissan GT-R, whic...
AUTOTIMESNEWS
TOYOTA KOREA FINED 817 MIL. WON FOR FALSE ADVERTISING
Korea's antitrust agency has imposed an 817 million won ($729,307) fine on Toyota Motor Korea saying the Korean unit of the Japanese auto giant made deceptive ads about the safety of its RAV4 SUV.
The Fair Trade Commission (FTC) said Tuesday that Toyota falsely advertised in car brochures...
BLUE-CHIP BRANDS SEE SIGNIFICANT INCREASE IN BRAND RECALL AND INTENT TO PURCHASE AFTER ADVERTISING ON PODCASTS
As a podcaster for over 500 episodes and 4 years, I've seen podcast advertising be a game changer, first hand for brands that have worked with me. I've also made a lot of my own purchasing decisions based upon the podcasts I listen to. The format of the medium leads to more engaged liste...
GRITDAILY
FACING FALSE ADVERTISING LAWSUITS, CANADA DRY DROPS CLAIM IT IS 'MADE FROM REAL GINGER'
The company that makes the popular soft drink, Keurig Dr. Pepper, will also offer payments to people who purchased Canada Dry for personal use in the United States since 2013. Those payments are capped at $5.20 per household without proof of purchase, and at $40 per household with proof of purchase,...
FACEBOOK LAUNCHES ORIGINAL PODCAST SERIES ABOUT BUSINESS BUILDING
Facebook has launched an original podcast series which shares lessons learned while building new businesses in the age of connectivity. Called "Three and a Half Degrees," the podcast explores the benefits, opportunities, and challenges presented by bringing the world closer together. The...
GOOGLE ADWORDS EXPRESS IS NOW PART OF GOOGLE ADS
Google is notifying advertisers that AdWords Express has joined the Google Ads platform. AdWords Express campaigns are now available in Google Ads as 'Smart' campaigns. Previously, AdWords Express was a standalone solution, designed to be a lower maintenance option for small businesses. ...
GOOGLE: A TECHNICALLY WELL-OPTIMIZED SITE WON'T RANK WITHOUT GOOD CONTENT
Google's John Mueller reminds site owners that the most technically well-optimized site won't always have high rankings without great content. This topic came up in a recent Google Webmaster Central hangout where a site owner asked for help with improving their rankings. The site owner m...
GOOGLE: CHANGING IMAGE URLS WILL AFFECT RANKINGS IN IMAGE SEARCH
Google's John Mueller cautions site owners that a change to image URLs will affect how they rank in image search results. This is particularly relevant to sites that get a lot of traffic from Google Images.
Changing an image URL, even though it's the same image appearing on the sa...
BILLBOARD ADVERTISING SHRINKS BUT REMAINS PART OF YANGON LANDSCAPE
Just half a decade ago, Yangon was dotted with billboards as companies jostled for the best locations to draw the attention of the consumers to the products they were introducing to the market. But just like other traditional advertising media, such as the newspapers and magazines, among others, the...
HOSPITALITY SALES & MARKETING ASSOCIATION TO HONOR BEST IN ADVERTISING, DIGITAL MARKETING, PUBLIC RELATIONS
The Hospitality Sales and Marketing Association International (HSMAI) is honoring the Gold Winners of the 2018 Adrian Awards for outstanding advertising, digital marketing, and public relations in hospitality and travel. Platinum and Best of Show winners will be unveiled at the HSMAI Adrian Awards D...
GOING PLACES NEAR & FAR
FACEBOOK, TIKTOK, INSTAGRAM, SNAPCHAT, AND VIGO VIDEO WERE THE TOP 5 SOCIAL APPS INSTALLED IN 2018
Facebook continues to be the number 1 social networking app on overall downloads, especially due to the first position in the Google Play store. However, on Apple Store, TikTok was the number 1 app installed worldwide, according to SensorTower data. Julia Chan, Market Analyst at SensorTower, says Fa...
FEEDVISOR EXPANDS ITS PLATFORM COMBINING PRICING AND ADVERTISING ON AMAZON
Feedvisor this week announced an expansion of its platform that combines an algorithmic repricer with new advertising capabilities. Feedvisor says new advertising optimization platform enables brands to connect with Amazon customers by automating processes and simultaneously increasing ROI. Accordin...
FACEBOOK IS RATING AND PUNISHING ADVERTISERS BASED ON CUSTOMER FEEDBACK
Facebook's business plan is simple. Have a free platform where people sign up and in return, they harvest the data that is used as metadata for their advertiser's dashboard for the latter to serve you with ads. This has worked pretty well for them for the most part and it is quite a profit...
NO BIG BRANDS HAVE BEEN BUILT BY ONLINE ADVERTISING BECAUSE IT'S A 'PRIVATE' HUMAN EXPERIENCE
One of the questions I've been wrestling with for years is why online advertising seems to be incapable of building major consumer-facing brands. We've had 20 years of the phenomenal growth of online advertising and yet I have trouble coming up with one example of a major consumer-facing...
AMAZON'S IMDB LAUNCHES AD-SUPPORTED STREAMING-VIDEO SERVICE
Amazon has announced the launch of IMDb Freedrive, a new ad-supported streaming video service available in the United States. IMDb is expanding its video offering beyond short-form original series, trailers and celebrity interviews. IMDb Freedive offers popular, full-length movies and hit TV s...
NEW YORK-BASED VIDEO ADVERTISING PLATFORM INNOVID HAS SECURED A $30 MILLION INVESTMENT
Innovid, a New York-based video advertising platform, has secured a US $30-million investment in the pre-IPO funding round. The investment was made by the Goldman Sachs Private Capital Investing Group. The company intends to use the funds to advance its end further to end CTV platform as well as to ...
PORTADA ONLINE
WHERE THE TRUTH LIES: ADVERTISING'S ROLE IN THE RISE OF FAKE NEWS
Fake news isn't just something that plagues politics and social media. Its poison has permeated communications, including design and advertising, for years and may even have originated there.
The "golden age" of advertising and design in the in the 1950 and 60s produced a lo...
SNAPCHAT STUDY FINDS IT HAS THE HAPPIEST SOCIAL MEDIA USERS
A study on why and how people use social networks finds Snapchat makes people happy Facebook and Twitter not so much. Snapchat commissioned a study with Murphy Research to better understand how people spend their time on social networks, and how they feel as a result. Results of the study are broken...
GOOGLE LETS USERS CONTINUE PREVIOUS SEARCHES WITH NEW ACTIVITY CARDS
Google has created new activity cards designed to help people to pick up where they left off in the search. Activity cards will appear at the top of search results for logged-in users when looking for a topic they've previously searched for. The cards will contain links to previously visited p...
MUELLER MAY FOCUS ON KELLYANNE CONWAY NEXT, ADVERTISING EXPERT SAYS
Kellyanne Conway could be the next Trump administration official in Mueller's sights, according to expert David Measer. The suggestion comes one day after Paul Manafort's attorneys filed improperly redacted court documents. The filings revealed that prosecutors believe Manafort shared po...
HILL REPORTER
ROADBLOCKS FOR CAB ADVERTISING IN BENGALURU
Even as cab exterior advertising is picking up in Bengaluru, following the BBMP ban on hoardings and other outdoor advertising displays in the city, Karnataka Government's Deputy Transport Commissioner Shobha M has taken the stance that such advertising poses traffic hazard and not permissible...
ADCOLONY PARTNERS WITH LIFESIGHT TO BRING INDUSTRY-LEADING MOBILE VIDEO AND LOCATION INTELLIGENCE TO ADVERTISERS IN ASIA-PACIFIC
AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony's award-winning creative and behavioral targeting expertise with ...
AMAZON'S CLOUD AND ADVERTISING BUSINESSES COULD LIFT PROFITS
The stock was the subject of rosy commentary by two analysts this week. Both analysts believe shares have meaningful upside in 2019, citing the company's fast-growing cloud-computing and advertising businesses as key catalysts. Though e-commerce accounts for the bulk of Amazon's sales, the c...
GOOGLE ADS: IS THE CROWN SLIPPING FROM THE LEAD GENERATION KING?
When I first started running Pay Per Click (PPC) campaigns in 2004 our client base was made up almost entirely of business looking for sales inquiries. Secured lending, subprime finance, car finance, double glazing, car dealerships, cosmetic surgery. A whole host of companies with a sales team ready...
AT&T IS GETTING ROASTED FOR ADVERTISING FAKE 5G
AT&T's push into fake 5G has begun and it hasn't exactly led to the results the carrier was hoping for. Last month, we reported AT&T was going to begin advertising fake 5G on its 4G LTE phones, an endeavor that begun this week. Needless to say, the carrier's fiercest compet...
TARGETED ADVERTISING TARGETED BY THE FRENCH DPA
Since the General Data Protection Regulation (GDPR) came into force in May 2018, the CNIL has issued four public formal notices against Fidzup, Single spot, Teemo and recently against Victory, all of whom are involved in the advertising business. The CNIL's formal notices come at a time when t...
VERIZON MEDIA AND MICROSOFT EXPAND PARTNERSHIP WITH GLOBAL NATIVE ADVERTISING DEAL
Today, Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will gain additional access to 20 percent more native inventory through Oath Ad Platforms with high-performing ad formats on Microsoft News/MSN, includ...
SAGA OVERHAULS ADVERTISING IN BID TO BECOME MEMBER-LED ORGANISATION
Saga is hoping to surge forward in 2019 with a bold, "more confident" approach to its marketing strategy, amid plans to invest more in its brand over the next year than ever before. This fresh creative approach kicks off in its travel business, as Saga hopes to cut through the crowded Ne...
RPLG.SOLUTIONS
TV ADVERTISING PROMOTES POOR EATING HABITS IN KIDS; INFLUENCES THEIR WEIGHT: HERE;S ALL YOU NEED TO KNOW
Television advertisements of high-sugar cereals directed at children promote poor eating habits in them, thereby increasing the risk of obesity. The study appears in the American Journal of Preventive Medicine. Children's eating habits develop during the preschool years, and children who are ove...
AMAZON'S LATEST ADVERTISING PLAY INVOLVES FREE SAMPLES DELIVERED RIGHT TO YOUR DOOR
Amazon is sending shoppers free samples of products curated to their tastes as part of the company's push into advertising. The program seems like a sweet deal: Products you'll like, free of charge, waiting on your doorstep. But below the surface, it raises some privacy concerns in the age o...
TURNER IS USING AT&T'S SUBSCRIBER DATA TO SELL TARGETED TV ADS WITH XANDR
In the lead-up to and in the wake of AT&T's acquisition of Time Warner, the telecom giant's executives talked a lot about the potential of combining the AT&T's subscriber data with Turner's advertising inventory to sell more targeted ads on traditional TV. Now, AT&...
GOOGLE REBRANDS ADWORDS SCRIPTS INTO GOOGLE ADS SCRIPTS
Since last week, Adwords scripts are now named Google Ads scripts. Google says that with the rebranding, there was a renaming of AdWordsApp and MccApp within the scripts themselves to reflect the new naming. Mike Cloonan, working at Google Ads scripts Team, says "existing scripts are not affec...
SUSPECTED THIEF NABBED AFTER ADVERTISING STOLEN MOTORBIKE ON FACEBOOK
An alleged motorcycle thief was arrested in Kembangan, West Jakarta, last Friday after trying to sell the vehicle on Facebook. Kembangan Police chief Comr. Joko Handono said MAS and JY had stolen the Honda Beat from a minor on Wednesday evening. The victim was riding his motorcycle when the two susp...
TECHNOLOGY INQUIRER
GOOGLE IS SHUTTING DOWN ITS SMALL BUSINESS COMMUNITY MESSAGE BOARD
Google's "Small Business Community" message board is shutting down, according to an announcement published on January 2nd. The Small Business Community is officially shutting down on January 16th. The Small Business Community from Google was a space where business owners could acce...
GOLDMAN SACHS BACKS VIDEO ADVERTISING INNOVID WITH $30 MILLION INVESTMENT
Goldman Sachs backed New York-headquartered video advertising startup Innovid Inc. with a $30 million investment, Innovid announced Monday. Innovid intends to use the capital injection to invest in smart TV technologies, and expand its global footprint, Innovid co-founder and CEO Zvika Netter said i...
CTECH
INNOVID RECEIVES $30 MILLION IN FUNDING FROM GOLDMAN SACHS
Innovid, the world's leading video advertising platform, announced it has secured $30 million in pre-IPO funding from Goldman Sachs' Private Capital Investing group. Innovid will use the additional capital to further its innovation and leadership in the connected TV (CTV) advertising tec...
EUROPEAN PARLIAMENT ELECTION ADS NOT SPARED FROM UPCOMING OUTDOOR AD BAN
Police in Estonia is of the opinion that when the ban on outdoor political advertising enters into effect on 23 January ahead of the 3 March Riigikogu elections, political parties may not use this time to begin publicly advertising their candidates for the European Parliament elections taking place ...
NEWS ERR
IMPROVE SEO WITH 'AUDIENCE INSIGHTS' IN GOOGLE ADS
What if you could use information about your existing customers to obtain new ones? That's the purpose of Audience Insights in Google Ads. It helps businesses find new prospects based on current customer data. Audience Insights uses data from your Google Ads' remarketing lists. Audience ...
PRACTICAL ECOMMERCE
NEW STUDY REVEALS DESPERATELY NEEDED SOLUTIONS TO PRIVACY ISSUES FOR FACEBOOK, CONSUMERS
A new study from a professor in the Bryan School of Business and Economics identifies innovative identity management dimensions for social media companies, consumers, and even policymakers. Recently published in Decision Sciences' Fall 2018 edition ("The Identity Management Value Model: ...
SPIN SPEND DEPARTMENT OF TAOISEACH SPENDS OVER €1.3MILLION ON ADVERTISING AND MARKETING LAST YEAR – MORE THAN 126 TIMES AMOUNT SPENT IN 2016
According to figures released by the department, more than half of the expenditure came from a single campaign Project Ireland 2040, which is his Fine Gael Government's national framework for the country's future. The €116billion project was launched back in February, however, it wa...
WOODFORD-BACKED PROVIDENT SLAMMED FOR ADVERTISING RULE BREACH
Credit provider Provident noted for its staunch support from star manager Neil Woodford has been told not to publish a Christmas advert again over fears it put "emotional pressure" on consumers to take out short-term loans. The company, which offers online loans, credit cards and vehicle...
CHEDDAR SELECTS MIGHTYHIVE FOR PROGRAMMATIC ADVERTISING
Cheddar, the leading post cable networks company today announced that it has selected MightyHive as its partner for programmatic advertising services. Cheddar has tapped MightyHive to extend the reach and impact of select client campaigns programmatically. Cheddar will also partner with MightyHive t...
GEDA CAN IMPROVE ADVERTISING AND TRACKING QC MONEY
A performance audit by the Office of Public Accountability recommended that the Guam Economic Development Authority do a better job of advertising and tracking community cash contributions from companies that get tax breaks through Qualifying Certificates. The audit, released Monday, found that of 2...
GUAM PACIFIC DAILY NEWS
THE MEDIA'S POST-ADVERTISING FUTURE IS ALSO ITS PAST
It's my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming for both digital upstarts and legacy brands. Vice and BuzzFeed had slashed their revenue projections by hundreds of millions of dolla...
LAMAR ADVERTISING ACQUIRES ROSWELL-BASED FAIRWAY OUTDOOR BILLBOARDS IN FIVE MARKETS
Lamar Advertising Company, a leading owner of outdoor advertising and logo sign displays, announced that it has acquired Fairway Outdoor Advertising's billboard operations in five US markets from GTCR, LLC for a purchase price of $418.5 million. "We are excited to add these high-quality,...
THE BUSINESS JOURNALS
LOUISIANA COMPANY CLOSE TO DEAL TO BUY FAIRWAY OUTDOOR ADVERTISING
A Baton Rouge, Louisiana-based company is nearing a deal to buy Fairway Outdoor Advertising's billboards in North Carolina, South Carolina, North Georgia, and Wisconsin, according to a report by Bloomberg. Bloomberg cited one source who said Lamar Advertising Co.'s deal could be worth $416.5...
FACEBOOK EXTENDS DEADLINE FOR SUBSCRIPTION MESSAGING PERMISSIONS
On December 4, Facebook made a major announcement that went largely unnoticed by Facebook marketers. Yet the news and related policy have a hugely powerful impact on every business with a Facebook page. Message your target audience on Facebook from the platforms billions of active global users. Have...
IHEARTMEDIA SETS PLAN FOR SPIN-OFF OF OUTDOOR ADVERTISING BUSINESS
iHeartMedia has a succession plan in place to spin off its outdoor advertising business once it emerges from bankruptcy, it was announced on Friday. The company currently owns 89.1 percent of Clear Channel Outdoor Holdings, but will fully separate when the restructuring process is complete in the ne...
FACEBOOK HAS BEEN ON AN ADVERTISING BLITZ TO FIX ITS REPUTATION, AND SOME PUBLISHERS HAVE RAKED IN CASH FROM ITS NIGHTMARE PR YEAR
Facebook has been a thorn in the side of news outlets this year, but there's one way Facebook's troubles have been a gain for publishers. Facebook has been on an advertising blitz this year, to the benefit of many established news outlets. According to a MediaRadar analysis, Facebook spent $...
LAMAR ADVERTISING COMPANY ACQUIRES FIVE NEW MARKETS & ANNOUNCES 2019 DISTRIBUTION PLAN
Lamar Advertising Company (Nasdaq: LAMR), a leading owner of outdoor advertising and logo sign displays, today announced that it has acquired Fairway Outdoor Advertising's billboard operations in five U.S. markets from GTCR, LLC for a purchase price of $418.5 million. "We are excited to add...
FACEBOOK ADVERTISING CAN BRING AWARENESS ABOUT CANCER PREVENTION
Social media, specifically Facebook, could be a way to reach people living in areas where information about cancer prevention might otherwise be lacking, suggests a study. The findings showed that new strategies of communication can be an effective way to reach hard-to-reach populations with informa...
TELANGANA TODAY
GO VEGAN WORLD ADVERTISING CAMPAIGN LAUNCHED ON PUBLIC TRANSPORT
Animal rights group, Go Vegan World, have launched a new campaign, prompting the public to go vegan. The advertising campaign runs throughout Christmas and New Year, with over 2,000 adverts encouraging people to make the lifestyle change. Sandra Higgins, founder, and director of Go Vegan World said:...
VEGAN LIFE MAGAZINE
CLAUDE HOPKINS TURNED ADVERTISING INTO A SCIENCE, BRANDS INTO HOUSEHOLD NAMES
"Claude Hopkins knew what worked and he applied that knowledge rigorously and systematically," said Ken Burnett, author, lecturer, and consultant on fundraising, marketing and communications for nonprofit organizations worldwide. "Hopkins believed advertising existed only to sell some...
VYOMA MEDIA WINS DIGITAL OUTDOOR ADVERTISING MANDATE FOR TVS XL100
Vyoma Media, the country's leading out of home digital solutions company, is pleased to announce that they have been awarded the Digital Outdoor Advertising mandate to promote the launch of two new TVS XL100 vehicle models – TVs XL100 Comfort and TVS XL100 HeavyDuty i-TouchSmart. TVS XL1...
NYT REPORT ON FACEBOOK'S DATA DEALS WON'T SWAY ADVERTISERS, SAY MEDIA BUYERS
Late Tuesday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large tech companies, such as Microsoft's Bing, Netflix, Spotify, and Apple.
Facebook's response, from Director of Developer Platforms and Programs Kons...
FACEBOOK, GOOGLE SETTLE OVER STATE'S POLITICAL ADVERTISING LAWSUIT
To Facebook and Google, $455,000 is less than the change you could find in your sofa. But it settles a pair of lawsuits brought by Washington Attorney General Bob Ferguson, which could have shown the two Internet companies broke state laws around political advertising. In Washington, political...
IFIBER ONE
NEW GOOGLE SEARCH FEATURE TEACHES PEOPLE HOW TO PRONOUNCE WORDS
Google has been spotted testing a feature that teaches searchers how to pronounce words. When searching for a phrase like "how to pronounce compunction," Google may return a box at the top of the page with a 'learn to pronounce' button. Tapping on the button lets users hear t...
INSTAGRAM ADDS NEW WAYS TO ENGAGE WITH FOLLOWERS
Instagram has rolled out a series of new features designed to form stronger connections with followers. These new features can be used with Instagram's fastest-growing channels–stories and live videos. Users can now add interactive countdown stickers to Instagram stories. Marketers can u...
VISTARA'S NEW BRAND CAMPAIGN INSPIRES FLYERS TO NOT SETTLE FOR LESS THAN THE BEST
Aiming to inspire air travelers to not settle for second best, Vistara, India's finest full-service carrier, today announced its new high-decibel multimedia brand campaign dubbed 'Fly Higher'. The Fly Higher campaign builds on Vistara's brand promise, which is to make people ...
FORMER BHS SHOP IN PRESTON COULD SEE ADVERTISING ALONG ITS HOARDINGS
The former entrance to a department store in Preston's high street looks set to become advertising hoardings. Preston City Council ordered Freemont Limited, who act on behalf of the owners of the BHS store in Fishergate, to board up the doorways after they were regularly used by rough sleepers...
TUCKER CARLSON DEFIANT AFTER LOSING THREE MORE ADVERTISERS TO LEFT-WING BLACKLISTING CAMPAIGN
The Wrap reports that Bowflex, Pacific Life, SmileDirectClub, and Indeed all removed their ads from Tucker Carlson Tonight after host Carlson made comments criticizing immigration policy. Carlson faced social media backlash after saying that immigration can make the United States "dirtier&rdqu...
BREITBART NEWS NETWORK
GAANA'S NEW AD CAMPAIGN HIGHLIGHTS THE ADVANTAGES OF MUSIC STREAMING
Gaana recently unveiled its latest, pan-India ad campaign, which has been widely hailed by critics for its sense of humor and practical approach, to objective reality. The TVC specifically targets music lovers who still prefer to download songs, by highlighting the obsolescence of that, in a world w...
SPOTIFY TAKES AIM AT OPERA HOUSE ADVERTISING CONTROVERSY IN END-OF-YEAR CAMPAIGN
Spotify is wrapping up 2018 with a prominent outdoor, digital and social campaign which reveals some key stats from the music streaming service, including that 5 Second of Summer was streamed over one billion times in 2018 the equivalent to 5,847 years of summer. Another execution takes aim at the r...
RUSSIANS GOT MORE IMPACT FROM REGULAR SOCIAL MEDIA POSTS THAN ADS IN ELECTION MISINFORMATION CAMPAIGN
Russia's most inflammatory social media misinformation posts weren't paid advertisements, according to a new report commissioned by the Senate Select Committee on Intelligence. Accounts run by the Russian-backed Internet Research Agency (IRA) at the center of Russia's online efforts to i...
YOUTH INTERNSHIP SCHEME FAILING DESPITE $2.5M ADVERTISING BLITZ
The government's youth internship scheme is failing to attract participants and businesses at a staggering rate, despite a $2.5m advertising blitz. Having promised 30,000 internships a year for young job seekers, documents provided to the Senate by the Department of Jobs and Small Business rev...
'VERY MUCH ABOUT TV ADVERTISERS': AMAZON IS RAMPING UP ITS FIRE TV AD PITCH
Amazon is targeting traditional TV advertisers for its connected TV platform, Fire TV. A couple months after Amazon began requiring that Fire TV apps let Amazon sell 30 percent of their apps' video inventory, Amazon is in the process of staffing up a dedicated video ad sales team to sell that ...
YOUTUBE IS REMOVING SPAM ACCOUNTS WHICH MAY CAUSE NOTICEABLE DECREASE IN SUBSCRIBERS
YouTube is warning users that they may see a noticeable decrease in subscriber count as the company purges spam accounts. This will occur from December 13-14, according to an announcement in the YouTube help forum: A YouTube representative goes on to explain that its efforts to remove spam should as...
GOOGLE REMOVES REPORTS FROM OLD SEARCH CONSOLE
Notices began popping up in Search Console last month that reports would soon be replaced and users should instead view the data in the new Performance report. Google said in the past it would give users the option of using either version of Search Console, at least until the new version could offer...
VERIZON MADE A $9 BILLION BET ON DIGITAL MEDIA. HERE'S WHY IT FAILED.
Many within the media industry weren't exactly surprised when Verizon announced this week that it was seeking a massive write-down on AOL and Yahoo. The telecom giant acquired the two companies in 2015 and 2017, respectively, paying a combined $9 billion for the privilege. Shortly after the Ya...
GOOGLE TO ROLL OUT NEW CALL-TO-ACTION EXTENSION FOR VIDEO ADS
Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place. The new CTA extension for video ads can be applied to TrueView in-stream ads, and later, to Bumper ads and TrueView video discovery ads. Advertisers can use the extension whe...
TECH GIANTS NEED TO TAKE MORE RESPONSIBILITY FOR THE ADVERTISING THAT MAKE THEM BILLIONS
Last week I was followed around the Internet by a pair of shoes. I had looked at them online as a gift for my father-in-law, but he didn't like them, and neither did I. Yet no matter what site I visited, there they were, staring at me in their full moccasin glory. Digital advertising can be re...
REFLECTING ON A CAREER IN ADVERTISING AND MARKETING
After more than four decades in the advertising industry, Ludi Koekemoer's Lifetime Achievement Award at the recent AdFocus Awards is well deserved. As the author of several industry textbooks, he is regarded as something of a guru with a wealth of experience in advertising, brand management, ...
FACEBOOK SEARCH ADS ARE NOW AVAILABLE TO SELECT BUSINESSES IN NORTH AMERICA
Facebook is now testing ads in search results, which are available to businesses in the automotive, retail, and e-commerce industries. The ads will be displayed to users in the United States and Canada. Facebook search ads may be expanded to more countries based on the results of this initial test. ...
YAHOO PARENT VERIZON CUTS VALUE OF MEDIA BRANDS BY $4.6BN
The collective value of digital media brands including Huffington Post, Yahoo, and AOL, which once had a stock market capitalization of more than $200bn (£158bn), has been slashed to only $200m by their parent Verizon. The US telecoms company has taken a $4.6bn charge on the goodwill value of ...
With Facebook Inc.'s advertising growth slowing down, the social network is on a rapid push to find locations other than Facebook's news feed where it can show ads to users. That helps explain why, for the first time in five years, it is allowing marketers to present ads within the Faceb...
A NEW TELUS INTERNATIONAL STUDY REVEALS THAT SOCIAL MEDIA MAY GIVE BRANDS A SECOND CHANCE TO MAKE A FIRST IMPRESSION WITH MILLENNIALS
A new survey commissioned by TELUS International, a global customer experience innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands, and conducted online by The Harris Poll to over 2,000 US adults, found that 62% of millennials (ages 18-34) would li...
PG&E SUED FOR SPENDING ON ADVERTISING INSTEAD OF FIRE SAFETY
PG&E Corp. was accused of putting its "reputation above public safety" in a lawsuit that says the power company spends too much on advertising and not enough on preventing devastating Northern California wildfires like the blaze that destroyed the town of Paradise last month. While t...
GOOGLE MY BUSINESS ADDS NEW PERMISSIONS TO 'COMMUNICATIONS MANAGER' ROLE
Google My Business has upgraded the 'communications manager' role to 'site manager,' which adds several new permissions. Businesses that have multiple users managing their GMB listing should be aware of these new permissions. Anyone who was designated as a communications mana...
GOOGLE FINED $2.7 BILLION BY E.U. IN ANTI-TRUST RULING
Google has been fined a record $2.7 billion for a breach of E.U. anti-trust rules. The search giant was charged with giving "illegal advantages" to another Google product within search results in a case that started more than seven years ago. The case relates specifically to Google Shopp...
GOOGLE INTRODUCES WORDPRESS PLUGIN WITH INTEGRATED ANALYTICS, SEARCH CONSOLE, MORE
Google has introduced a new WordPress plugin which brings insights from Google tools to users' dashboards. Site Kit by Google allows users to access information in Search Console, Analytics, AdSense, and PageSpeed Insights from the WordPress admin panel. Google will release Site Kit to beta te...
SCMP APPOINTS IAN HOCKING AS DIGITAL DIRECTOR OF ADVERTISING
South China Morning Post has appointed Ian Hocking as digital director of advertising. In this role, Hocking will provide strategic direction and leadership to deliver diversified and sustainable revenue across all SCMP digital platforms. Additionally, he will be responsible for the company's ...
ALMOST £100K OF PUBLIC MONEY SPENT ON BREXIT DEAL FACEBOOK ADS
The UK government has spent almost £100,000 of taxpayers' money in the last week buying Facebook adverts in a bid to convince the public to support Theresa May's Brexit deal only for the key vote to be delayed. The adverts were promoted with the hashtag #BackTheBrexitDeal and offer...
BLURRING LINES BETWEEN JOURNALISM, MARKETING AND ADVERTISEMENT
Veteran journalists who were active before the digital age will remember the traditional relationship with Public Relations (PR) companies, which used to be a source of information for news reports. That's no longer the case with the information landscape changing at rapid speed, driven by tec...
ACCC RELEASES PRELIMINARY REPORT INTO GOOGLE, FACEBOOK AND AUSTRALIAN NEWS AND ADVERTISING
With Google and Facebook transforming the way consumers communicate, access news and view advertising online, it is critical that governments and regulators consider the potential issues created by the concentration of market power and the broader impacts of digital platforms. The preliminary report...
AUSTRALIAN COMPETITION AND CONSUMER COMMISSION
GOOGLE TO SHUT DOWN GOOGLE+ EARLIER THAN EXPECTED
Google is shutting down Google+ four months earlier than originally planned following a second data breach. It was announced back in October that Google+ would be shut down in August 2019 due to a data breach affecting 500,000 users. A significantly larger data breach was discovered this past Novemb...
CONTENT RECOMMENDATION FIRM OUTBRAIN LAYS OFF 4% OF ITS WORKFORCE
Outbrain, the "content recommendation" firm best known for placing sponsored links on publishers' websites, has laid off 4% of its roughly 600-person global workforce. The company plans to pull back on some of the editorial tools it was offering editors to manage their home pages a...
PROFORMA LBP MARKETING CONCEPTS
HOW UBER WILL BECOME AN AD COMPANY, STARTING WITH EATS POOL
Where there is a discovery in an app, there is paid discovery. Google helped you choose between links, then sold ads that promote a few. Facebook helped you choose between pieces of content, then sold ads that promote a few. And eventually, as Uber helps you choose between restaurants, it will sell ...
TECH GIANTS NEED TO TAKE MORE RESPONSIBILITY FOR THE ADVERTISING THAT MAKES THEM BILLIONS
THE WOLFCAST
NOVA SCOTIA MLAS EXPENSED $175,000 IN ADVERTISING OVER 6-MONTH PERIOD
Nova Scotia MLAs spent more than $175,000 of taxpayers' money on advertising between April and September of this year, according to an analysis of expense reports posted by the province's legislature.
In that period, advertisements appeared in a wide range of forms, such as tradit...
SOCIAL MEDIA SURPASSES TRADITIONAL NEWSPAPERS AS A PRIMARY NEWS SOURCE
For the first time, more US adults are saying they regularly get news from social media compared to newspapers. In a study from Pew Research Center, 20 percent of US adults say they often get their news from social media, while 16 percent turn to newspapers. That means social media is now the fourth...
HOUSING.COM LAUNCHES THEIR NEW AD CAMPAIGN WITH VICKY KAUSHAL, KIARA ADVANI
The total spends across platforms will be around Rs. 35 crores with a major thrust on television followed by digital. The campaign draws insight from a consumer behavior study conducted by Housing.com, wherein the trend shows that women participate in equal measure during home search and in fact are...
GOOGLE MISTAKENLY FLOODS INTERNET WITH DUMMY ADS
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AN OVERVIEW OF AMAZON ADVERTISING OPTIONS
Amazon's market share has grown exponentially, with more brands shifting their attention to Amazon Advertising. Brands can no longer ignore the power that Amazon has when it comes to marketing directly to consumers. After all, $0.51 of every e-commerce dollar is spent on Amazon. And more produ...
PHARMA COMPANIES LOOK TO THE FUTURE OF ADVERTISING WITH SOCIAL MEDIA INFLUENCERS
Social media influencers are certainly nothing new. People who have managed to garner a large following on sites like Twitter, Facebook, Instagram, and the like have quite a bit of pull within said following. These "microcelebrities" are now a subject of interest for pharmaceutical compa...
BIOSPACE
THE STANDARD IN DIY CRYPTO ADVERTISING HAS ARRIVED
Cointraffic is widely known as the loudspeaker for the crypto community. Using the proprietary network, advertisers can rocket launch their message out across thousands of reputable crypto websites. However, for a number of months, the team has switched their focus from controlling the rocketship to...
SHOULD ADVERTISING BE ALLOWED IN SCHOOLS?
I recall a little of how advertising made its way into cricket. My dad was a Yorkshireman and mad for the sport. The only time I ever broke a window was playing cricket in my front garden, the ball shattering the living room glazing. My dad, never the calmest of people, yelled "SIX" out ...
GLOBAL SEARCH MARKETING AGENCY, DIRECTIVE, ANNOUNCES COMPLETE REBRANDING
Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive's unique approach to search marketing has positioned the company as the agency of choice for leading B...
AIRASIA, AIRASIA X FINED FOR ADVERTISING MISLEADING TICKET PRICES
The Malaysian Aviation Commission (Malcolm) has imposed a financial penalty on AirAsia Bhd and AirAsia X Bhd, amounting to RM160,000 each, for advertising misleading air ticket prices. Both entities have made the full penalty payment to the commission on Oct 26 and Nov 9 respectively, it said in a s...
FRANCE AND GERMANY ABANDON DIGITAL SERVICES TAX
The digital services tax (DST) is off the EU table for now. France and Germany told fellow EU finance ministers they accepted the controversial proposed tax on the digital giants had no hope of passing and that they would instead propose a reduced version of it a tax on digital advertising, levied a...
DIGITAL DISPLAY ADVERTISING MARKET OVERVIEW BY RISING DEMANDS,TRENDS AND DEVELOPMENTS 2018
Global Digital Display Advertising market is a growing market in Services sector at present years. The Digital Display Advertising has covered rapid development in the current and past years and is probably going to proceed with a continuing development in the upcoming years. The market research rep...
JOURNAL OF INDUSTRY
BING REMOVES AD GROUP ID COLUMN FROM THE BING ADS BILLING STATEMENT REPORTS
As part of our ongoing effort to optimize the accounts and billing experience for our advertisers, Bing Ads will remove the Ad group ID from the available columns of billing statement reports. We're making this change due to low usage of the column and to better align the reports with your bil...
FLORIDA ADVERTISING AGENCY ANNOUNCES PROMOTION OF SANDRA MARSHALL TO DIRECTOR OF CLIENT SERVICES
As one of the leading full-service marketing and advertising agencies in Florida, we are eager to announce the promotion of Sandra Marshall to the position of director of client services. Previously a senior account manager, Marshall will oversee the Account, Media, and Research and Strategy departm...
BIGEYE AGENCY
TRIVAGO FACES MULTIMILLION DOLLAR FINE FOR MISLEADING ADVERTISING IN AUSTRALIA
German transnational hotel comparison site Trivago is headed for Australia's federal court later this month, facing fines of millions of dollars over misleading advertising. Trivago has reportedly admitted to transgressions of Australia's consumer laws after the country's consumer ...
BEST ONLINE VIDEO ADVERTISING CAMPAIGNS TO BE NAMED BY WEB MARKETING ASSOCIATION
The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 17th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertisi...
MOBILE ADVERTISING BREAKS $1 BILLION IN AUSTRALIA
Advertising revenue in Australia just hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. The data which was drawn from the Online Advertising Expenditure Report released last month by IAB/PwC also confirmed the industry maintained stable quarter-on-quarter g...
MOZ SURVEY FINDS 64% OF MARKETERS AGREE GOOGLE IS BECOMING THE NEW LOCAL BUSINESS HOMEPAGE
Moz, Inc., the leader in search engine optimization technology, launches "The State of Local SEO" report. The report is based on findings from a survey conducted by Moz to learn more about the trends, strategies, and tactics in local search. "Search engines are becoming increasingl...
FACEBOOK EXPLAINS HOW ITS SEARCH RESULTS WORK
Facebook has put together a short explainer video with details about how its search results work.
The company says it wants to be more transparent about what's happening when users search for content on Facebook. Facebook crammed as much information as it could into its less than 2-minu...
WHAT ADVERTISING ON TELEVISION MEANS FOR TODAY'S EMPOWERED CONSUMER
Remember when watching TV meant that half your viewing time was taken up by advertisements? That may well be changing. Today, in the age of Netflix, it is the consumer who is reinventing TV advertising. Armed with choice, viewers can skip commercials that don't hold their interest. However, th...
FACEBOOK CONSIDERED OFFERING BIG ADVERTISERS ACCESS TO USER DATA
According to internal Facebook emails review by the Wall Street Journal, the social media firm discussed cutting deals with companies in exchange for access to the personal data of two billion Facebook users. The emails were secured as part of a lawsuit brought against the firm in California by the ...
FACEBOOK WILL TRY NOT REQUIRING MEDIA OUTLETS TO REGISTER AS POLITICAL ADVERTISERS (AT LEAST IN THE UK)
News organizations have been trapped between Facebook's rules for political advertisers and advertising for their own reporting but now, Facebook will try pausing its requirement that media outlets as well as, well, actual political advertisers register with a representative's home addre...
NIEMAN LAB
MAIL ONLINE AD REVENUES OVERTAKE PRINT FOR FIRST TIME
Mail Online's ad revenues have overtaken those for the Daily Mail and Mail on Sunday for the first time despite losing almost 2 million digital readers in the last year. The website managed to hit the milestone despite a 13% slump in its global audience after Facebook's move this year to...
OAAM CELEBRATES 25 YEARS OF OUTDOOR ADVERTISING
AS digital media extends into our daily lives, advertising agencies are competing to catch up with trends and consumer behavior to ensure they reach their target markets. As advertisers find ways to penetrate new markets, agencies need to rely less on statistics and more on interactivity to ke...
MARKETING MAG
GOOGLE AND FACEBOOK FUEL UK AD BOOM DESPITE PRINT SLUMP
The UK advertising market is relying on digital giants such as Google and Facebook for growth next year, as overall spending wanes on traditional media including TV and newspapers. The amount spent by UK advertisers is forecast to break the £20bn mark for the first time next year, but the mile...
MOMENTFEED RANKED AS ONE OF THE FASTEST GROWING COMPANIES IN NORTH AMERICA ON DELOITTE'S 2018 TECHNOLOGY FAST 500
MomentFeed, the leader in mobile consumer experience management for multi-location brands, announces it ranked for the 2nd year in a row on Deloitte's Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences, and energy tech companies in No...
REVX ANNOUNCES AICUBE, AN INTELLIGENT ENGINE FOR MOBILE ADVERTISING & ANALYTICS
RevX, a mobile advertising technology company, announced an intelligent mobile advertising engine 'aiCube' that brings app store data intelligence to mobile programmatic buying. The IceCube technology automatically validates every app publisher across 20+ programmatic exchanges with data fro...
CENTRIPLY CREATES COMMON GROUND FOR TV AD CAMPAIGNS, WITH DATA-DRIVEN AND LOCATION-BASED AUDIENCE BUYING
There are two adages in life "Timing is everything." and "Location, location, location." The Targeted TV specialist Centriply, announced its new updated martech platform, TangoGEO2.0 taps into both. Creating common ground for media by combining the many layers of TV and...
RevX, a mobile advertising technology company, announced an intelligent mobile advertising engine 'aiCube' that brings app store data intelligence to mobile programmatic buying. The IceCube technology automatically validates every app publisher across 20+ programmatic exchanges with data...
TARGETED FACEBOOK ADS HELPED TRUMP WIN 2016 US ELECTIONS
Micro-targeted advertising on Facebook was very effective in persuading undecided voters to support Donald Trump during the 2016 US presidential elections, a study has found. According to the researchers from the Charles III University of Madrid in Spain, Trump's team spent 44 million dollars on...
YOUTUBE NOW FEATURES 'FREE WITH ADS' HOLLYWOOD MOVIES, NO ADS IN YOUTUBE PREMIUM
While YouTube has recently been pushing users to music and video subscriptions, as well as supporting favorite channels, the Google company is still introducing new ad-supported options. The video site in October started streaming movies like the "Terminator" and "Rocky" for ...
BANK OF BARODA LAUNCHES ITS DIGITAL CAMPAIGN #BETHECHAMP
Bank of Baroda has announced the launch of a digital campaign #BeTheChamp. The fortnight-long campaign that commenced on November 14 and concludes on November 30, has been launched keeping in mind twin occasions–National Children's Day(November 14) and World Children's Day (Novembe...
CRIMINALS ARE USING THIS ADVERTISING SCAM TO TRY TO STEAL MONEY IN BRISTOL
Small businesses in Bristol are being warned to stay on their guard against a scam after local companies were targeted by criminals. Not-for-profit business support organization Brave Enterprise says cold callers have contacted several Bristol businesses to sell advertising space in a bogus publicat...
BRISTOL POST
GOOGLE ANNOUNCES SURGE IN REVENUE IN EUROPE DUE TO ADVERTISING SALES
Google has announced record revenues of €32.2bn for 2017 in its Irish accounts, a rise of €5.9bn due to the scale at which it is cornering the advertising market. However, it only paid €171m in tax here because its declared profit in Ireland was just €1.16bn out of €32.2bn i...
2018 LOCAL SEARCH RANKING FACTORS: GOOGLE MY BUSINESS SIGNALS UP 32%
The impact of Google My Business on local search rankings has seen significant growth in 2018, according to Moz' 2018 Local Search Ranking Factors survey. Results of the survey are largely similar to last year's, with one exception. Google My Business signals now make up 25% of the top r...
INSTAGRAM TO ROLL OUT REDESIGNED USER PROFILES
Instagram announced it will be introducing slightly redesigned user profiles, which are set to roll out over the next few weeks. In the new profiles items at the top of the page have been re-arranged, such as icons, buttons, and the way users navigate between tabs. Instagram shared an example which ...
GLOBAL ACCOUNT-BASED MARKETING (ABM) MARKET LANDSCAPE BY MANUFACTURING BASE, TRENDS, INFLUENCE FACTORS
'Account-Based Marketing (ABM) market' report researches the worldwide Account-Based Marketing (ABM) market size (value, capacity, production, and consumption) in key regions like United States, Europe, Asia Pacific (China, Japan) and other regions. This study categorizes the global Acco...
THE FLATLAND POST
HOW TO HANDLE SURGE IN ONLINE TRAFFIC BOOSTING SALES UP TO 11%
Black Friday last year saw a staggering $5bn spent online in the US and £1.4bn spent online in the UK; with research showing that just a one-second delay in page-load time equates to 11% fewer page views, which could have severe repercussions for a retailer brand. According to an Equinix marke...
ADVERTISING FRAUD FALLS FLAT WHEN FACED WITH TRANSPARENCY: HOW CAN BLOCKCHAIN HELP?
The expansion of the digital realm has been fuelled by digital advertising, but increasing numbers of internet users are the reason this fuel exists. As the global audience has moved behind their computer screens, brands, companies, and services have followed, using digital aids to hone their engage...
FACEBOOK ADMITS TARGETING GEORGE SOROS AFTER HE CRITICIZED COMPANY
Facebook Inc. admitted Wednesday that it asked an opposition-research company to investigate billionaire George Soros over his criticism of the social network. In an internal memo released publicly late Wednesday, Elliot Schrage, Facebook's outgoing head of communications and policy, said he w...
FACEBOOK'S REVENUE DREAMS FOR WHATSAPP ARE UNDER THREAT FROM OLD-FASHIONED SMS
For much of the past decade telecommunications giants like AT&T, Verizon or Vodafone were on the back foot. Social media companies like Facebook and Twitter freely ran their services for billions of people on their infrastructure, making fat margins on advertising and siphoning away a controvers...
CONNEKT'S NEW VIDEO PATENT POWERS INTERACTIVE EXPERIENCES FOR ADVERTISING, COMMERCE AND CONTENT COMPANIES
Connekt's, an innovative technology company activating smarter TV experiences that audiences love announced it has been awarded a patent for its proprietary technology, enabling audiences to research and purchase items viewed on TV and video. The patented technology, which is already in use by...
LINKEDIN REVEALS AUSTRALIA'S MOST POWERFUL ADVERTISING AND MARKETING PROFILES OF 2018
LinkedIn has revealed its 2017 Power Profiles list for Australia's marketing and advertising sector, with Y&R AUNZ CEO, PwC chief creative officer Russel Howcroft and Qantas CMO Stephanie Tully making the list. Sizmek VP of strategic solutions APAC Timothy Whitfield, known for his 'ad te...
BING UPDATES EXPANDED TEXT ADS WITH ABILITY TO ADD EVEN MORE TEXT
In total, Bing's expanded text ads now support up to three headlines and two descriptions. Two descriptions at 90 characters each mean advertisers can utilize up to 180 characters in total. Each headline area supports up to 30 characters. Individual headlines will be separated by a "|&rd...
DIGIDAY RESEARCH: AD BUYERS PLAN TO BUY MORE FROM INSTAGRAM AND AMAZON
2019 is poised to be a fortuitous year for Amazon and Instagram according to a survey of media buyers by Digiday. In a November 2018 survey of 469 media buyers from Digiday+'s propriety research panel of media and advertising executives, 79 percent say they plan to increase their spending on I...
GOOGLE'S YOUTUBE LAUNCHES AD-SUPPORTED MOVIE STREAMING
At times it feels like the Alphabet (GOOGL - Get Report) (GOOG - Get Report) is criminally under-appreciated by stock market investors. Of course, it may not feel that way at first glance given its $718 billion market cap. However, with more than $100 billion in cash on its balance sheet, 20% annual...
THESTREET
FACEBOOK PATENT USES YOUR FAMILY PHOTOS FOR TARGETED ADVERTISING
Just like Google, Facebook uses to target advertising to help deliver ads to users that it thinks might be relevant to them. However, it seems that there is a potential that in the future, Facebook could come up with more types of targeted ads based on your family photos in which it tries to determi...
FACEBOOK IS CHANGING CHATBOT PERMISSIONS FOR SUBSCRIPTION MESSAGING, EFFECTIVE DECEMBER 31ST
Facebook is making changes to subscription messaging permissions that will affect chatbots.
Permission to send subscription messages will have to be granted at the Page-level rather than at the app-level. Chatbots that send subscription messages have until December 31st to transition from app...
INSTAGRAM ROLLS OUT MORE WAYS FOR BUSINESSES TO SELL PRODUCTS
Instagram has expanded its shopping features with the ability to tag video posts with links to products.
In addition, Instagram is testing a redesign of the shopping section on business pages that contains all products tagged in posts. Here is an overview of the new shopping features that wer...
FACEBOOK ADJUSTS ALGORITHM TO REDUCE THE REACH OF CLICKBAIT CONTENT
Facebook is taking steps to reduce the reach of sensationalist and provocative content. In other words, Facebook's news feed algorithm will be demoting what's commonly referred to as clickbait. This was announced in a blog post written by Mark Zuckerberg in which he details the ways Face...
OUTFRONT MEDIA LAUNCHES SOCIAL INFLUENCERS PROGRAM TO PAIR OUT-OF-HOME ADS WITH DIGITAL INFLUENCERS
OUTFRONT Media Inc. announced its OUTFRONT Social Influencers program, which gives brands of all sizes the opportunity to incorporate social influencers as part of their out-of-home (OOH) campaigns through OUTFRONT's internally sourced social influencer network and its partnership with social ...
FACEBOOK MESSENGER IS BUILDING A 'WATCH VIDEOS TOGETHER' FEATURE
Netflix and chill from afar? Facebook Messenger is now internally testing simultaneous co-viewing of videos. That means you and your favorite people could watch a synchronized video over group chat on your respective devices while discussing or joking about it. This "Watch Videos Togethe...
FACEBOOK IS MAKING A BIG MARKETING PUSH FOR PORTAL ON TV
Facebook is spending big to get the message out about its video chat device Portal. Between Oct. 1 and Nov. 13, Facebook bought more than $48.6 million worth of TV advertising in the U.S., almost all of which has gone toward the video chat device Portal, according to data from OTT ad analytics compa...
BY 2020, BAYER WILL TAKE ALL OF ITS DIGITAL MEDIA BUYING IN-HOUSE
German pharmaceutical company Bayer, maker of consumer health products such as Aleve and Advantix, is on a two-year mission to bring all media in-house. Bayer began building out its in-house programmatic operations in March 2017, and currently has a 10-person internal team that works in tandem with ...
GOOGLE DEMOTION SIGNAL
Google published a blog post about fighting piracy that linked to a PDF report. The PDF report discusses a ranking demotion signal. Google's report reveals that it uses this demotion signal to rank sites lower. This article reviews the little-known demotion signal. The topic of the negative ra...
GOOGLE MY BUSINESS APP UPDATED WITH ABILITY TO CREATE POSTS, VIEW ANALYTICS, MORE
These features are new to the Google My Business mobile app, but not new to Google My Business in general. However, with these features now being available on the mobile app businesses have a more convenient way to engage with customers and manage their listings. While announcing these new updates, ...
LINKEDIN NOW SUGGESTS THE BEST CONTENT FOR COMPANY PAGES TO SHARE
LinkedIn has rebuilt company pages from the ground up, which comes with a powerful new content suggestions feature. The rebuilding of LinkedIn company pages comes with a rebranding as well, now known simply as "LinkedIn Pages." A series of new features will soon be rolled out to LinkedIn...
MAGISTO LAUNCHES CHANT TO HELP BUSINESSES ACCELERATE GROWTH ON SOCIAL MEDIA
Magisto, the leading AI-powered video creation and marketing platform, released Chant, a new app to help businesses boost their growth on social media. Chant offers powerful content ideation, fully customizable video production, and native distribution and engagement insights to power social media m...
PINTEREST'S REDESIGNED FEED MAY DRIVE MORE REFERRAL TRAFFIC
Pinterest has updated its chronological feed with a redesign as well as an easier way to visit publishers' web pages. These updates can be found in the 'Following' tab, introduced earlier this year, which only contains pins from accounts that a user has chosen to follow. By compari...
WHATSAPP ADS ARE COMING: WILL ADVERTISERS START BUYING?
In August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a business or brand in the Facebook-owned encrypted messaging app via their Facebook timelines. At the time, Facebook also launched its WhatsApp Business API and told th...
DIGITAL MARKETING AGENCIES AND SEO PROVIDERS BOOST BUSINESS AND LEAD GENERATION WITH NEW SOFTWARE POWERED BY FASTBASE
Google, the most popular search engine in the world, has about 94% of the mobile search engine market share worldwide and a 92% share on all platforms.1 About 800 million people use the service every month helping the search engine giant to sell over $100 billion dollars of online ads in 2018 alone....
GOOGLE ADS RECOMMENDS THE BEST CAMPAIGN TYPES FOR SPECIFIC BUSINESS GOALS
Google Ads has created a new workflow that informs advertisers of the ideal campaign types for specific business goals. After opening the workflow, advertisers can select their goal and Google Ads will display the matching campaign types. Simply click on campaign type to begin creating it. It'...
57% OF WP SITES BECOME LESS SECURE IN DECEMBER 2018
PHP 5.6 and 7.0, the scripting language that underlies 57.1% of all WordPress sites will stop receiving security updates in December 2018. No security patches will be issued for those versions of PHP after that date, making those sites less secure moving forward. That could mean a loss of traffic an...
SNOQUALMIE CASINO FORMS ADVERTISING PARTNERSHIP WITH SEATTLE SEAHAWKS
The Snoqualmie Casino and Seattle Seahawks have announced a new partnership, letting the casino use the Seahawks logo and markings for advertising. The partnership will allow future collaboration.
The partnership between the Snoqualmie Casino and Seattle Seahawks is a seventh of its kind in t...
SNOQUALMIE VALLEY RECORD
UK GAMBLING SITES AGREE TO TV AD BLACKOUT DURING SOCCER MATCHES
Britain's biggest gambling firms have voluntarily agreed to a TV ad blackout running from "whistle-to-whistle" during soccer matches. The Remote Gambling Association (RGA), an industry lobby group whose members include bookmaker's William Hill, Paddy Power, and Ladbrokes, will agre...
DISNEY JUST GAVE GOOGLE A BIG ADVERTISING WIN
As more and more people watch their favorite TV shows online instead of through traditional broadcasts, it opens the door for better advertising sales solutions. Digitally native solutions have an edge over traditional sales teams from networks and distributors in that they may require less time for...
ADVERTISERS TO INCREASE DIGITAL MARKETING SPEND NEXT YEAR
Nearly 80 percent of advertisers intend to increase their digital marketing expenditure in the coming year, according to a recent survey by marketing data technology company AdMaster. The average anticipated budget increase from a year ago will be around 20 percent, compared to 18 percen...
GOOGLE ADVISES SEOS ON HOW TO IMPLEMENT LAZY LOADING CORRECTLY
Google has created a document that offers guidance to CEOs on implementing lazy loading for images and video. Lazy loading refers to the technique of deferring loading of non-critical or non-visible content.
It's considered a best practice, however, if it's not implemented correct...
LINKEDIN TO OVERHAUL ITS CAMPAIGN MANAGER FOR AN EASIER ADVERTISING EXPERIENCE
LinkedIn is taking steps to make advertising on its platform easier with a complete overhaul of the campaign creation process. The company has announced a public beta release of 'Objective-Based Advertising in Campaign Manager,' which is said to lay the groundwork for further changes to ...
THE MOST DOWNLOADED SOCIAL APP LAST MONTH WASN'T FACEBOOK, INSTAGRAM, OR SNAPCHAT
A new social media giant is emerging as Facebook, Instagram, Snapchat, and YouTube were all outpaced in app downloads last month. Topping the US app download charts is video sharing app TikTok, according to Apptopia. Those who haven't heard of TikTok may be familiar with its former name Musica...
HONG KONG ADVERTISING SALES TO REACH HK$27B IN 2019
The global advertising industry is experiencing its strongest growth since 2010. Ad sales are driven by robust economic growth in the US and BRICs. Advertising sales in Hong Kong will increase by 4.2% in 2019 to reach HK$27.2 billion, yet digital formats still only represent 25% of total budgets, fa...
SOCIAL MEDIA PLAYS KEY ROLE IN FIGHTING CRIME
TALLAHASSEE, Fla. (WCTV) Social media continues changing our lives, helping us document the unique and even the mundane. What we eat, what we wear, how we feel. all of it is fair game. Whether you love it or hate it, social media is also impacting something else; it's now considered a ve...
STRUCTURED DATA GOOGLE PENALTIES – 5 MISTAKES TO AVOID
Adding structured data is always a good idea. However, an incorrect implementation can lead to a manual action. A loss of rankings is a high price to pay for not paying attention to details.
Structured Data Spam is real. Google even has a support page devoted specifically to it.
The sa...
BING ADS INTRODUCES RECURRING INSERTION ORDERS
Bing Ads advertisers can now create insertion orders that automatically renew after a set period of time. Recurring insertion orders (IOs) are designed to help advertisers ensure their accounts stay live without having to create new IOs on a regular basis. Advertisers no longer have to worry about t...
TWITTER DOUBLING ITS CHARACTER LIMIT FROM 140 TO 280 HAS NOT LED TO LONGER TWEETS
Twitter has officially doubled its character limit from 140 to 280, following a short test which showed longer tweets receive more engagement. More specifically, Twitter is doubling the character limit in countries where "cramming was an issue." According to the company, cramming is not ...
ARE FACEBOOK AND TWITTER WINNING AGAINST FAKE NEWS?
Facebook recently announced it is making strides against fake news. It cited several studies that independently concluded Facebook has dramatically decreased the reach of fake news by high percentages. But percentages don't tell the whole story. Facebook has indeed made great strides, as you w...
GOOGLE SHARES HOW 301 REDIRECTS PASS PAGERANK
Google's John Mueller offered an interesting explanation of how a 301 redirect will pass 100% of PageRank. The SEO community has known since about 2016 that there was no PageRank loss. But this is the first time that the "how" part of it has been discussed in this much detail. Rega...
INTRODUCING SOCIALCHIMP, THE COMPLETE TOOL FOR SMALL BUSINESSES TO AUTOMATE THEIR SOCIAL MEDIA MANAGEMENT
Social3 officially announces the launch of SocialChimp, a social media automation tool for small business owners, after months of development. SocialChimp is a self-service platform that empowers small business owners with the ability to enhance and expand social media presence, all without an agenc...
GOOGLE CAMPAIGN MANAGER NOW OFFERS LINKEDIN AD ATTRIBUTION
LinkedIn has integrated with Google Campaign Manager, which will allow advertisers to monitor LinkedIn ad performance and get attribution for LinkedIn ads across platforms. When advertisers activate the integration they will be able to see their LinkedIn ad performance in Campaign Manager (formerly ...
WHICH SIGNAL IS MOST IMPORTANT WHEN RANKING NEW CONTENT?
Organic search ranking factors are a constant point of contention in SEO. A lot of the confusion can be traced back to varying statements from the spokespeople for the search engines, as well as industry studies. For quite some time now, we've heard that Google's top three ranking signal...
FACEBOOK TO LET USERS ADD SONGS TO THEIR PROFILE
Facebook has announced a series of new features that expand the ways users share and connect with music. In a throwback to MySpace, Facebook will soon allow users to add songs to their profile page.
Users will be able to pin a song to the top of their profile page, as well as curate a collect...
'GOOGLE A DECADE AGO': BUYERS STILL HAVE GRIPES ABOUT AMAZON ADVERTISING
For a $3 billion ad business, with Citibank projecting it to reach $50 billion in the next decade, Amazon is still failing at many of the basics, according to ad buyers, with common complaints around slow and rudimentary tools and dashboards, case studies and robust sales support for buyers. Those w...
INSTAGRAM LETS USERS SHARE AUDIO FROM SOUNDCLOUD TO STORIES
Instagram now offers SoundCloud integration, which lets users share audio from the free streaming service to their stories. Sharing audio in Instagram stories, such as a favorite song, is a popular practice amongst younger demographics. However, in order to do so, users will take a screenshot of wha...
GOOGLE MAPS NOW PROVIDES ACCESSIBILITY INFORMATION FOR OVER 40 MILLION PLACES
Google has announced that Maps now provides accessibility information for more than 40 million listings. The company attributes this accomplishment to an initiative launched last year. In July 2017, Google started letting users add accessibility details to business listings. At that time, Google sai...
GOOGLE MAKES IT EASIER FOR USERS TO DELETE SEARCH HISTORY
Google is making it easier for users to delete their search history without having to leave search and go through multiple account menus. Without leaving Google Search, users can now review and delete their recent search activity. It will also be easier for users to access privacy controls in their ...
TWITTER SAYS IT HAS REMOVED SEVERAL ACCOUNTS AFFILIATED WITH INFOWARS AND ALEX JONES
Twitter has cleared more Infowars related accounts off its platform. The company told CNN today that it permanently suspended 18 accounts affiliated with the far-right website, known for spreading misinformation and conspiracy theories, on Monday after "numerous violations and warnings."...
NETFLIX ADDS TO GROWING DEBT PILE WITH $2B BOND ISSUE
Netflix Inc (NFLX.O) announced on Monday it will tap debt markets for a second time this year, aiming to raise another $2 billion as the streaming video pioneer invests heavily in the production of original shows and content acquisition to fend off intensifying competition. The move, which the compa...
CMS CONNECTED
GOOGLE LOCAL SERVICES ADS RECEIVE 13% OF ALL SERP CLICKS
A new local search study finds Google's Local Services ads (LSAs) account for 13.8% of all SERP clicks. In addition, the very presence of LSAs affects the number of clicks for all other SERP types. BrightLocal monitored 5,500 local searches to compile this data, studying where people click on ...
BING MAKES ITS SEARCH CRAWLER BINGBOT MORE EFFICIENT
Bing's search crawler, bingbot, has been improved to maximize crawl efficiency. Bingbot, as one might assume, is similar to Googlebot. Its job is to discover new and updated content and add it to Bing's index. One of the concerns Bing has been hearing from webmasters regarding bingbot is...
GOOGLE NOTIFIES SITE OWNERS ABOUT DELAYS WITH SEARCH CONSOLE REPORTS
Google has notified site owners that some reports in Search Console are currently delayed. The delayed reports include AMP, Rich Results/Structured Data, Hreflang, Index Coverage Mobile Usability. The above-listed reports are delayed due to issues in the reporting pipeline. Google notified site owne...
FACEBOOK PUNISHES SCRAPER SITES
Facebook announced the second wave of actions against spam. Facebook is targeting promotional posts that link to low-quality ad farms that copy content from other sites. The announcement of this action was added to a pre-existing announcement on fighting Facebook spam. "Starting today, we&rsqu...
GOOGLE ADS REPORT EDITOR GAINS NEW PREDEFINED LANDING PAGE REPORTS
Google is adding two new predefined landing page reports to the Report Editor. These include the landing pages report and expanded landing pages report. Both reports have been accessible in the landing pages section of Google Ads. However, being available in the Report Editor means advertisers can m...
HOW OFTEN GOOGLE CRAWLS AND INDEXES
In a webmaster hangout, a publisher asked how fast Google removed pages from the index if they added a non-index unfollow to it. The publisher stated they had added index but the page remained in Google's index. Google's John Mueller responded with an answer that described how often...
GOOGLE RELEASES NEW VERSION OF SHOPPING INSIGHTS FOR RESEARCHING POPULAR BRANDS AND PRODUCTS
Google has released a new version of its Shopping Insights tool, which is designed to help advertisers uncover information about popular brands and products. With the new Shopping Insights tool, advertisers can track which brands and products are trending up or down, and how that data varies by regi...
FACEBOOK ADDS ABILITY TO CREATE AND SHARE 3D PHOTOS
Facebook has introduced the ability to share 3D photos that can be viewed by anyone with the mobile app. Users can also view 3D photos in VR on the Oculus Go and Oculus Rift. Capturing 3D photos is limited to users with a dual-lens camera on their smartphone. The technology works by capturing the di...
FACEBOOK PURGE: HERE IS THE LIST OF PAGES DELETED BY FACEBOOK
As reported by The Western Journal, in what many are calling the "Facebook purge," Facebook announced on Thursday that it removed over 800 political pages and accounts in a clamp down on what the social media company calls "inauthentic behavior" in the lead-up to the midterm ...
FACEBOOK TARGETS SOCIAL MEDIA OPTIMIZATION SPAM
Facebook announced a crackdown on spam characterized by "coordinated inauthentic behavior." The spammers avoided detection by using the engaging content. The content itself was not spammy. Thus, Facebook changed tactics by using behavior signals to identify the spammers. Facebook is targ...
LINKEDIN REBUILDS ITS RECRUITER PLATFORM, LAUNCHES TRACKING SYSTEM AND GENDER 'INSIGHTS' IN DIVERSITY PUSH
We've been chronicling how LinkedIn, now owned by Microsoft, has built out tools and services it provides on its platform to capitalize on the fact that it now has nearly 600 million registered professional profiles and is a go-to for people looking to network and look for work in the wh...
BRAND MANAGEMENT PLATFORM FRONTIFY RAISES $8.3 MILLION TO FUEL PRODUCT INNOVATION AND US EXPANSION
Brand management platform Frontify has raised $8.3 million as it looks to build more products and expand in the US. The Swiss startup, headquartered in St. Gallen, raised the Series A money in a funding round led by venture capital firm Blossom Capital. Frontify's seed investors include Doodle...
GOOGLE ADS BEGINS RECORDING SOME CALLS INITIATED BY CALL EXTENSIONS
Google has started monitoring and recording a "small percentage" of phone calls that are initiated by call-only ads or call extensions in the US. The company says calls are being monitored and recorded in an effort to improve call quality for users and advertisers. When a user initiates ...
50 MILLION FACEBOOK ACCOUNTS COMPROMISED, IS YOUR BUSINESS PAGE SAFE?
The security breach which was discovered by Facebook (NASDAQ: FB) engineers on September 25 allowed the attackers to take direct control over user accounts; around 50 million of them to be exact. In addition to the 50 million, Facebook also said there were another 40 million accounts which were pote...
CIVALUE RAISES $6M TO EXPAND ITS PRECISION MARKETING AND SUPPLIER DIGITAL ADVERTISING PLATFORM FOR RETAILERS
value, a disruptive provider of cloud-based Precision Marketing and Supplier Advertising Platforms for Retailers, announced today a $6M Series A investment, led by Nielsen and Sonae IM. The investment comes at a time when the retail industry is going through the rapid transformation. Retailers are f...
HOW TO EXPORT YOUR GOOGLE+ DATA BEFORE IT SHUTS DOWN
Google has decided to shut down the consumer version Google+ as a result of a security bug, as well as alarmingly low usage rates. Although the social network never achieved mainstream adoption similar to that of Facebook and Twitter, it did attract a niche group of users. Those who engaged with the...
TREASURY WARNS GOVERNMENT ABOUT CHALLENGES OF TAXING DIGITAL ADVERTISING
Digital advertising through global platforms is going to present problems for the federal government as it looks to tax the online economy, Treasury bureaucrats have warned in a discussion paper. The Treasury paper, examining the Federal government's idea to tax digital platforms in May, outli...
GOOGLE+ TO SHUT DOWN AFTER COVERUP OF DATA-EXPOSING BUG
Google is about to have its Cambridge Analytica moment. A security bug allowed third-party developers to access Google+ user profile data since 2015 until Google discovered and patched it in March, but decided not to inform the world. When a user gave permission to an app to access their public prof...
GOOGLE ASSISTANT CAN BOOK RIDES AND COMPARE PRICES OF RIDE SHARING SERVICES
Google Assistant is now capable of booking rides from many of the most popular ride-sharing services. More ride-sharing services will be added in the future, Google says. Users can hail a ride from any device that with Google Assistant, whether it's an Android phone, iPhone, Google Home, or an...
GOOGLE ON DEALING WITH LOW TRAFFIC PAGES
On a Webmaster Hangout, John Mueller offered advice on whether it was helpful to prune low traffic content. This topic is related to what the SEO industry calls Keyword Cannibalization and also Content Cannibalization. Google's John Mueller offered insights into internal discussions at Google ...
GOOGLE ASSISTANT GETS REDESIGNED ON IOS AND ANDROID
Google's Assistant app has been redesigned on iOS and Android to be equally accommodating for both voice and touch input. Originally designed primarily for voice input when introduced two years ago, Google says nearly half of all interactions with Assistant include both voice and touch. Here a...
BING ADS LETS ADVERTISERS TARGET MULTIPLE LANGUAGES AT THE CAMPAIGN LEVEL
Bing Ads has expanded its support for language targeting with the ability to target multiple languages at the campaign level. Previously, Bing Ads only supported language targeting at the ad group level.
Ad-group-level targeting is still supported, however, so advertisers can use a combinatio...
FACEBOOK MARKETPLACE ADDS BUYER & SELLER RATINGS
Facebook is improving Marketplace for buyers and sellers with updates that include new AI features. Buyers and sellers are also able to rate each other now to indicate whether they had a good or bad experience. In just two years, Facebook Marketplace has become a platform used by more than one in th...
FACEBOOK LETS PAGES POST PRE-RECORDED "LIVE" VIDEOS
Facebook is making its 'Premieres' feature available to everyone, which allows pages to publish pre-recorded video as "live" content. This will let pages debut a recorded piece of content with all the perks that come with streaming a live video. Some of those perks include be...
GOOGLE INTRODUCES THE .PAGE DOMAIN NAME EXTENSION
Google Registry has introduced a new domain name extension, .page, which is now available for webmasters to register. For the time being, .page domains are available from select registrars via the Early Access Program. That means webmasters will have to pay an additional fee for the opportunity to r...
AMAZON BECOMES A MAJOR CONTENDER IN DIGITAL ADVERTISING: A FOOLISH TAKE
Amazon (NASDAQ: AMZN) makes most of its money from its online marketplace and its cloud services. However, the tech titan has also been quietly growing an advertising business, which sells display ads across its website and hardware devices like the Kindle and Fire TV. A recent eMarketer study predi...
GOOGLE MY BUSINESS CHANGES POST LIMIT TO 1,500 CHARACTERS
Google has changed the length of posts published via Google My Business to 1,500 characters. Previously, the length of Google My Business posts was based on words, not characters. Google used to require a minimum of 100 words per post, up to a maximum of 300 words. Now there is apparently no minimum...
GOOGLE REPORTEDLY EXTENDS THE LENGTH OF PAGE TITLES IN SEARCH RESULTS
Google appears to have extended the length of titles in search results snippets, according to a recent report. RankRanger's tracking tools show the average length of page titles in search results has increased from 55 characters to 83 characters on average (at the time of this writing). Here i...
GOOGLE ADS IS EXTENDING THE PARALLEL TRACKING DEADLINE FOR MOBILE DISPLAY & VIDEO CAMPAIGNS
Google Ads is extending the deadline when advertisers are required to switch to parallel tracking.
The deadline extension applies specifically to mobile display and video campaigns. This past summer, Google announced parallel tracking will be required for all Search and Shopping advertisers. ...
IHEARTMEDIA, JELLI AND FOURSQUARE TEAM UP TO LAUNCH NEW ATTRIBUTION PRODUCT FOR ADVERTISERS
HeartMedia, Jelli, and Foursquare announced the launch of a new attribution product for broadcast radio that will offer marketers a unique combination of iHeartMedia's massive reach and Jelli's programmatic buying capabilities, with the attribution and insights tools from location techno...
AMAZON AND SNAPCHAT FORM A POWERFUL PARTNERSHIP
Consumers can now use Snapchat to shop on Amazon. It's simple, a perfect marriage of technology and demographics, and could really boost traffic directly to the retailer's website from the apps more than 190 million daily active users. Snapchat users simply hold up their mobile device, scan ...
WHY BRANDS ARE GOING WILD FOR AMAZON ADVERTISING
It's pretty clear that Amazon is in a monumental role. The company's growth is staggering, showing a 39% year over year increase in net sales, a 12x jump in earnings per share (EPS), and over 100m Prime subscribers globally in Q2 2018. There simply isn't another e-commerce company ...
MARKETING TECH NEWS
FACEBOOK LAUNCHES ADVERTISING ON STORIES
Facebook is rolling out ads on its Stories platform for the first time as it anticipates more brands embracing vertical mobile in ad campaigns. From today, advertisers will be able to start booking campaigns on Facebook Stories, it's alternative social media feed that relies on pictures and vide...
NASDAQ GROWS ITS DIGITAL BRAND WITH EXPLOSIVE SOCIAL MEDIA CONTENT
A stock exchange might not seem like the most likely place to publish fresh social content and connect with younger generations. But then again, Nasdaq has always been ahead of its time. Nasdaq was the first electronic stock market and dates back to the 1970s. Although most people have probably hear...
STORIES ARE COMING TO GOOGLE IMAGE SEARCH
Updates to Google Image Search on mobile and desktop are rolling out on Thursday, September 27th. The forthcoming updates were announced today at Google's 20th-anniversary event in San Francisco, and include a slew of new features on mobile, as well as a new user interface on the desktop. ...
GOOGLE: LOW TRAFFIC DOES NOT MEAN CONTENT IS LOW QUALITY
Google's John Mueller cautions against removing content from a website simply because it doesn't receive a lot of traffic. As far as Google's algorithms are concerned, low page views is not an indicator that content is low quality. Therefore, site owners should not remove web pages...
INSTAGRAM IS TESTING A WAY TO ADD HASHTAGS TO POSTS WITHOUT PUTTING THEM IN CAPTIONS
Instagram has been spotted testing a way to add hashtags to posts without including them in post captions. This would effectively declutter the post caption area while maintaining the discoverability of the post. The test was spotted by computer science student Jade Manchun Wong, who has a track rec...
PINTEREST LETS SMALL BUSINESSES USE 'SHOP THE LOOK' PINS
Pinterest is now letting small-to-medium sized businesses use Shop the Look pins for marketing their products. Previously, Shop the Look pins could only be used by large companies. In addition, companies had to go through third-party Pinterest marketing partners in order to use these types of pins. ...
FACEBOOK COULD LAUNCH ITS VIDEO CHAT DEVICES THIS MONTH
Facebook will finally reveal its long-rumored video chat device called "Portal" next week, according to financial website Cheddar. A previous report by the same publication said the company was supposed to unveil the device during its annual F8 conference in May. However, the revelation wa...
SKYPE CHATS ARE COMING TO ALEXA DEVICES
Aside from all of the Alexa-connected hardware, there's one more big development coming from Amazon's technology: integration with Skype. Microsoft and Amazon said that voice and video calls via the service will come to Alexa devices (including Microsoft's Xbox One) with calls that you c...
GOOGLE ADS LETS USERS ENABLE CALL REPORTING AT THE ACCOUNT LEVEL
An update to Google Ads will allow advertisers to enable call reporting at the account level. Previously, call reporting had to be enabled individually for each call extension and call-only ad. That made it challenging for advertisers with multiple call-only ads and ad extensions to ensure reporting...
AMAZON PARTNERS WITH GETTY IMAGES TO BRING IMAGE SEARCH TO ECHO DEVICES
Amazon is partnering with Getty Images to bring image-based search results to all Echo devices with a screen. With the launch of the Echo Show and Echo Spot, Alexa can now deliver visual content as well as audio content. Amazon will tap into the Getty Images library of premium content to deliver ima...
GOOGLE SAYS IT CONTINUES TO ALLOW APPS TO ACCESS GMAIL USER DATA
Google Inc. said in a letter to senators that it still allows app developers to scan and share data from users' Gmail accounts. The letter, which was sent in July in response to questions posed by top Senate Republicans about potential misuse of information in user emails, said that while Google...
GOOGLE UPDATING MOBILE FIRST INDEX?
The search community took to Twitter and Facebook to note an increase in mobile first inclusion notices from Google Search Console. Strong anecdotal evidence points to significant update in Google's mobile-first index. Many are reporting unprecedented levels of email alerts from Google Search ...
FACEBOOK ADDS NEW MEASURES TO STOP POLITICAL INTERFERENCE, AND IMPROVE PARTICIPATION, AHEAD OF US MIDTERMS
As has been well-publicized in recent months, Facebook, at 2.2 billion users, has become a weapon for political propaganda. There are various elements to this. The first consideration, as noted, reaches - political activist groups know that they can get their messaging in front of the largest concen...
AMAZON ONETAG – USING IT TO EARN MORE AFFILIATE REVENUE?
Some time ago Amazon released a JavaScript called oneTag. It helps affiliates see granular sales data and monetize international traffic. This isn't a new program. But if you haven't heard of it, you may profit from learning more about oneTag. Amazon oneTag helps affiliate publishers gai...
GOOGLE IS TESTING IMAGES WITH SITELINKS IN MOBILE SEARCH RESULTS
Google is testing a new way of displaying mobile search results by displaying images alongside site links. This test was revealed in a report by CNBC which takes a deep dive into how Google Search works. The larger image thumbnail in the search snippet is not new, as Google has been displaying those...
FACEBOOK ROLLS OUT SYSTEM TO INCLUDE NEWS PUBLISHERS IN ITS CONTROVERSIAL AD ARCHIVE
Facebook is moving forward with its controversial Ad Archive with a new system being announced today that will decide where to include individual publishers in the archive. The archive is for ads that promote stories involving political races or issues of national importance and can include promoted...
BING IS REMOVING ITS PUBLIC URL SUBMISSION TOOL
Bing is shuttering its public URL submission tool, which allowed people to anonymously submit URLs to Bing's index. Going forward, submitting URLs to Bing's index will have to be done through Bing Webmaster Tools. Previously, Bing's public URL submission tool allowed anyone to subm...
INSTAGRAM ADDS PERSONALIZED EMOJI SHORTCUTS FOR QUICK COMMENTS
Instagram has introduced personalized emoji shortcuts, which show up above the keyboard when leaving a comment. This feature has been designed to allow users to leave comments faster, as using emojis in lieu of text is common practice on Instagram. The company says this is a collection of a user&rsq...
MARKETERS SAY LINK BUILDING IS THEIR MOST EFFECTIVE SEO STRATEGY
A majority of marketers surveyed in a recent study say link building is their most effective SEO strategy.
This data was published in the 2018 State of SEO Survey conducted by Zazzle Media. The survey has been designed to help those within the SEO industry keep up with what's working, h...
TWITTER BRINGS BOOKMARKS TO THE WEB WITH A NEW DESIGN, NOW IN TESTING
Twitter is testing a new experience for web users, the company announced in a tweet on Thursday. A small number of Twitter users will see the updated version of Twitter for the web, which will include access to Twitter's Bookmarks feature, and scrolling through Twitter's Explore section,...
OVER 25% OF FACEBOOK USERS HAVE DELETED THE APP FROM THEIR PHONE
A study published today indicates that US adults are making changes to the way they use Facebook. Over a quarter of US adults have removed the app from their phone, and an even greater number of users have taken a break from using Facebook altogether. A survey conducted by the Pew Research Center fo...
INSTAGRAM IS WORKING ON ITS OWN SHOPPING APP
Instagram is reportedly building a new app exclusively for shopping. The Verge says, according to its sources, the new app might be called IG Shopping. Users will be able to view products from brands they follow on the main Instagram app and make purchases directly within IG Shopping. Instagram has ...
GOOGLE RESTRICTS ADS FOR THIRD-PARTY TECH SUPPORT SERVICES
Google has updated its advertising policies to restrict ads for third-party tech support providers. This decision was made, Google says, due to a rise in misleading ads from third-parties offering technical support services. Restricting ads does not mean an outright ban on ads in this category. It m...
CHROME UPDATE: CHANGES FOR SEO AND DEVELOPERS
Chrome 69 introduces performance enhancements as well as changes that will affect how users search. Chrome also introduces opportunities for developers to create interesting user experiences on mobile devices. The most dramatic change is a new feature called Omnibox Smart Answers. It allows users to...
AMAZON BECOMES THE 2ND US COMPANY TO JOIN THE $1 TRILLION CLUB
It's official: Amazon is the second American company to achieve a valuation of more than $1 trillion. Shares of the e-commerce giant gained about 2% in trading Tuesday to hit an all-time high of $2,050.27. Multiplied by the current number of shares outstanding - 487,741,189 - that puts the compa...
THE $70BN WHATSAPP BUSINESS STORY NOBODY'S TALKING ABOUT
TechCrunch's Josh Constine was first out of the gate with a hot take under the headline, "WhatsApp Finally Earns Money by Charging Businesses for Slow Replies." Constine explains that WhatsApp will let businesses respond to messages from customers for free for up to 24 hours,...
GOOGLE SEARCH ON ANDROID LOADS REPEATED SEARCHES TWICE AS FAST
Google's search results on Android now use a web browser technology called Service Worker to cache repeated searches. By utilizing Service Worker, repeated search results now load twice as fast. VentureBeat reports that Google shared this information at Pluralsight Live in Salt Lake City, Utah...
UK MEDIA GIANTS CALL FOR INDEPENDENT OVERSIGHT OF FACEBOOK, YOUTUBE, TWITTER
The UK's leading broadcasters and ISPs have called for the government to introduce independent regulatory oversight of social media content. The group of media and broadband operators in the tightly regulated industries spans both the state-funded and commercial sector with the letter to the S...
GOOGLE ADS LETS USERS MAKE CAMPAIGN CHANGES FROM 'OVERVIEW' PAGE
An update to Google Ads now allows users to make changes to their campaigns directly from the Overview page. The Overview page shows users a top-level view of their account and campaign performance. Previously it simply informed users of changes they might want to consider making to their account. N...
GOOGLE SEARCH CONSOLE MADE A CHANGE TO DATA CALCULATIONS AS OF AUGUST 19
Google recently informed site owners that changes were made to the way Search Console tracks certain sets of query data. In a series of tweets, Google explains the details behind the changes that were made on August 19. The changes specifically affect the way Search Analytics/Search Performance calc...
FACEBOOK ADS BRAND AWARENESS OBJECTIVE EXPLAINED
he Facebook Ads brand awareness objective is undoubtedly underused. The majority of Facebook advertisers want to generate leads and sales as soon as possible, and there's nothing wrong with that. But that doesn't mean you can't dedicate a small proportion of your ad budget to brand...

redpajama_set_name: RedPajamaCommonCrawl