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Essays Database Essays Corono – the Mexican Beers Marketing Strategy Essay
Corono – the Mexican Beers Marketing Strategy Essay
MKS0030 "When a consumer brand does a really good job, it becomes a cultural icon, and that's what Corona has done. " "We have to keep up the image of the good life that other brands have tried to get into. " – Rohit Deshpande, Professor, Harvard Business School 1 – Fernandez, CEO of Grupo Modelo2 Corona Extra (Corona), the beer brand of Mexico's Grupo Modelo (Modelo) Brewing Company had been the number one imported beer in the United States since 1997. Modelo's US importers, Barton Beers Ltd. (Barton) and Gambrinus Inc. Gambrinus), played a vital role in promoting the brand and selling around 97 million packs (one pack equals 12 units) by 20033 . But in early 2004, Corona faced challenges due to changing demographics such as the increasing young adult population, the growing Hispanic community, changing lifestyles and increasing incomes. Also, retail consolidation, which decreased the number of wholesalers and retailers distributing the brand, compelled distributors to stock too many brands at one outlet. Consequently, Modelo's US bound shipments of the brand, which grew in double digits through the 1990s increased by less than 2% in 20044 .
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Furthermore, apart from the brands in the US like Heineken and Budweiser, other imported brands from Mexico like Tecate brewed by Formento Economico Mexicano (FEMSA), also gave Corona a stiff competition. Carlos Fernandez (Fernandez), the CEO of Modelo, reorganised the company's marketing strategies in the US to overcome the challenges. Modelo introduced new television ads targeted at the growing Hispanic consumers and introduced promotional offers. Acquiring an import contract from one of its two importers in the US and establishing its own distribution network, was also being considered as a part of the reorganising process.
This was to minimise the middleman fees and improve profits. But, the idea of setting up its own distribution network in the United States carried the risk of undermining the relationships with the importers who contributed to the brand's success. Corona in USA: The Challenging Times The growth in the US beer industry was triggered by the introduction of lager beer5 between 1840s and 1850s. Since then, the country was known to be the largest beer consuming market in the world. Beer accounted for 67% of alcohol consumption in the United States6 .
The market for beer in US consisted of essentially three segments-domestic, imports and speciality beers. Bud light, Budweiser, Coors light, Miller lite and Natural light etc were the top selling beers in the domestic beer category. Major drivers of the beer sales in the US included demographics, pricing, and product innovation. 1 2 3 4 5 6 Geri Smith, "Life's A Beach for Corona—or is It," www. businessweek. com . com, February 7th 2005 Ibid. Ibid. Ibid. A general term for beer made with bottom fermenting yeast Center for science in the public interest, "Beer consumption in the United States", www. spinet. org, October 2001 This case study was written by Sujatha under the direction of T Phani Madhav, IBSCDC. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources. © 2005, IBSCDC. No part of this publication may be copied, stored, transmitted, reproduced or distributed in any form or medium whatsoever without the permission of the copyright owner. Do No t Co py Corona: The Mexican Beer's Marketing Strategies in USA
MKS0030 Corona: The Mexican Beer's Marketing Strategies in USA To supply to the eastern United States, Modelo appointed a second importing agent, Gambrinus Inc. in 1986 headed by Carlos Alvarez, a former in-charge of Modelo's export department. With this, the sales of Corona increased by 170% by 19867 and by 1988, the sales throughout the United States reached 20 million packs. With increased sales Corona became the number two imported beer in the US after the Dutch beer, Heineken. During the same time, Modelo also set up a subsidiary, Procermex Inc. Procermex) in SanAntonio, Texas to monitor Modelo's operations in the US territory. Procermex coordinated, supervised and supported the activities of its two US importers and their network of around 800 distributors. Procermex also provided extensive marketing support to Corona and the other Modelo brands in the US while licensing Modelo's Corona trademark for a wide variety of collateral merchandise. Procermex also spent huge amounts on monitoring the use of its popular trademark on items of clothing. The distinctive image of Corona was that the brand was packaged in exclusive non-returnable longneck and clear bottles.
This packaging played a vital role in the sales of Corona, because all other brands (the domestic as well as the imported) in the US came in returnable longneck bottles, which were difficult to store. "That's quite an important aspect. You think back to before 1987, you couldn't drink off a longneck in any bar, unless you were in a small town bar and that bar was storing all those returnable. The distributor was picking them up and taking them to the brewery to be washed and refilled. The typical high-volume bar or nightclub would not be serving longnecks," said Carlos Alverez8 .
This distinctive packaging helped Corona quickly gain popularity in the imported beer segment. But soon, the domestic brewer Anheuser Busch followed by many other domestic brands began adopting similar packaging. Subsequently, non- returnable longnecks became common in the US beer markets and Corona's popularity for its unique packaging slowly declined which affected overall sales9 . Moreover, at that time the government also doubled the federal excise tax on beer (an increase from $0. 65 to $1. 30 per 24 bottle pack), resulting in an increase in the consumer price of beer.
Consequently, by the end of 1991, the sales of the imported beers including Corona declined by 15%. Furthermore, Anheuser Busch, having a 50. 2% stake in Modelo, regarded Corona as a threat to its brands in the United States. As a result, the company applied all the tactics it could to derail Corona in US10 . Anheuser Busch was concerned about the decreasing sales of Budweiser and its other brands due to the popularity of Corona over the years. Also, in spite of a large stake in Modelo, Anheuser Busch was not granted the import rights of Corona in the US.
So it financially penalized the wholesalers who carried Corona and ran ads warning consumers that beers in clear bottles were likely to be stale. It also tried to highlight the absence of a labelled manufacturing date on the bottles of Corona. Anheuser Busch also offered continuous support to its distributors in the form of localised alternatives to Corona and launched two Mexican style beers 'Azteca' and 'Tequiza' in the US. However, Gambrinus reacted in time by absorbing the levied federal tax and preventing an increase in the price of the brand.
While other brands experienced decreased sales due to price hikes, Corona sales improved by 4% in 1992 7 8 9 10 "The consolidation of Corona in North America", www. gmodelo. com Bryson, Lew "Carlos Alverez Interviewed", www. beveragebusiness. com Ibid. Khermouch, Gerry and Forster Julie "Is This Bud for You, August IV? " www. businessweek. com, November 11th 2002 2 Do No t Co Corona entered the United States import market in 1979 through a Chicago-based importer named Amalgamated Distillery Products Inc. (renamed Barton Beers Ltd. ).
Barton Beers was the largest beer importer in 25 western states of the United States. Barton Beers gained momentum through experience and knowledge of its marketing and sales force contributing towards 45% of Corona's sales in the United States. Corona was marketed as 'vacation in a bottle' beer positioned in the 'fun in the sun' image. By 1981, the Corona brand was launched in Austin, Texas and in four months, the brand became available in the whole of southwest and the western United States. The same year, its sales went up from 10,000 to 30,000 packs. y Imported beer was not very popular in the US till the 1980s. However, with the disintegration of the Soviet Union and dismantling of Eastern European communism in the late 1980s, trade opportunities increased in the US, expanding the economy. This saw a marked change in consumers' demands and preferences in the United States. Higher income groups began to spend more on imported goods including beer. Subsequently, many foreign companies (especially Mexican) exported about 500 brands of beer to United States through importers serving as the middlemen.
Heineken, a Dutch export was the first to establish itself at the top in the imported beers category of the United States. In addition, vigorous marketing by leading brewing companies also contributed to the promotion of imports. Since then, the sales of the imported beers in the country showed a continuous growth and analysts predicted that the trend was to continue for many years to come. MKS0030 Corona: The Mexican Beer's Marketing Strategies in USA Meanwhile, Modelo was also exploring opportunities to expand into new markets and make new customers.
Based on a survey report that most people were unable to purchase Corona in places such as airlines, golf courses and stadiums because of restrictions on glass bottles, the company introduced Corona in a new packaged can. This offered Corona, an opportunity to penetrate into areas such as stadiums, swimming pool bars, marinas, hotel minibars, etc where glass bottles were not allowed. However, Corona in the clear non- returnable, longneck bottle remained the primary package. With expanded reach Corona went on to conquer 28. 4% market share in the imports category by 2001 with a volume growth of 16%14 .
The same year, Modelo spent about $5. 6 million towards placing Corona ads on television promoting its can package. By the end of 2001, Modelo sold around 85 million packs in America through the distributors and retailers associated with Gambrinus, and Barton. Gambrinus attributed Corona's success in the US to Modelo's customisation of the product. According to the importer, Corona had the status of an import but was a domestic tasting beer unlike most of the imports, which had a heavier taste profile. Apart from the uniqueness of the brand, Corona's packaging preferences also added to the popularity. Anybody can do fun-in-the-sun. But Corona's well-executed message of Escape is what has the brand as popular today as it ever was," said Mann, Modelo Group General Manager for Gambrinus15 . Like any other Latin beer, Corona had focussed only on capturing the non-Hispanic market till 2002. Corona's sales in the non- Hispanic markets grew around 8 percent compared to a 2 percent growth of the overall beer market in 2002. Corona also commanded a 3. 3 percent share of the total $67. 4 billion US beer market and 30 percent of the imported beer market.
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The market share for imports in the US beer market rose from 9. 1% in 1999 to 11. 9% in 2003, hitting a milestone of 20 million barrels16 . Commenting on the growth, a beer industry consultant Mike Mazzoni said, "If a person is going to spend $6 for a beer, the beer he's going to drink is probably an import, rather than spending $5. 50 for a Budweiser across the bar. It's the whole price-value thing. "17 According to Beverage Marketing Chairman Michael Bellas, the growth in the segment emanated mainly from Corona and Heineken, which have raised the ante and have become big national brands. It's the work of all the people who make it and support it, the retailers, wholesalers, marketers, all the way back to the brewers," said Bill Ligas Barton's public relations manager18 . By the end of 2003, around 97 million packs of Corona were sold which was about 50% more than the sales of Heineken. However, after years of steady growth, problems began to surface for Corona in the beginning of 2004. The US bound shipments of Corona rose by less than 2% in the first quarter owing to changing demographics and the drinking habits of the American consumers. People are drinking less, but they're drinking smarter and they're drinking better. It's a very different 11 12 13 14 15 16 17 18 Chin, Ted "Imports pay off", www. beveragenet. net, April 1999 Prince, Greg W "Resident Aliens", www. highbeam. com, May 15th 2000 Bryson, Lew "Mexico is hot stuff in the beer store", www. beveragebusiness. com "Annual Report – Grupo Modelo", www. gmodelo. com "Gambrinus Drives Corona Sales Higher for 1st Half of 2004", www. prnewswire. com, July 7th 2004 "Future of speciality beer", www. beverageworld. com, August 2004 "Life's a beach for Corona-or is it? " op. it. "Mexico is hot stuff in the beer store", op. cit. 3 Do No t Co Continuing the trend, the sales of the brand grew by around 10% each year and it almost doubled its share in the import segment by 2000 to reach 27. 3%(from 13. 5 % in 1995). Commenting on the success, Don Mann, Director of Mexican brands for the Gambrinus Company, said, " It's not about Mexican beer. It's about the brand. It's about the popularity of Corona. It outsells the second biggest Mexican beer, Tecate by 7 to 1. The Corona 12 pack was the number one SKU in grocery stores of any beer package, import or domestic". 3 py compared to the previous year. Modelo also spent around US$20 million in the US, promoting the brand through television. Most of Modelo's US publicity was in English but around 20% of the budget was directed at the Spanish-speaking community, an increasingly affluent market niche where Corona was well-known. Since then, Corona enjoyed a doubledigit growth every year reaching a sales figure of about 45 million packs by the end of 1995. By the end of 1997, Corona became the number one imported beer in the United States ahead of Heineken.
During this time Anheuser Busch also realised that any serious challenge to Corona would affect the company's earnings from the stake it had in Modelo and thenceforth, it stopped its aggressive marketing against Corona. By 1998, the import segment grew by 15. 6% and Modelo sold about 54 million (2. 25-gallon) packs11 of Corona to rank among the top ten largest brands in the United States beer market . Corona was able to achieve a 20. 5 percent increase in sales12 in 1999, which was the best by any of the top 10 brands in the country. MKS0030 Corona: The Mexican Beer's Marketing Strategies in USA
The competition from domestic as well as the beers from Mexico also added to the deteriorating profit margins. By 2004, the consumer demand had increased the number of US brewers to 1800 which was seven times the number in 199020 . In order to save the brand, Modelo reorganized its strategies in the United States. Modelo also took note of the major changes brought about by its competitors in the way imported brands were being marketed. The top brands were gaining momentum as they spent more along with all the major importers who increased their media budgets .
Carlos Fernandez, the CEO of Modelo was quick to capitalise on the opportunities provided by the changing demographics. According to the industry analysts, beer industry volume was driven more by demographics than by the economy21 . Those between 21-27 years old in the US accounted for more than 27% of beer consumption. It was projected that there could be an increase in the number of beer consumers by 4 million young adults by 201022 . Driven by the growth of this young adult population, beer industry volume was expected to witness an increase of 1-15% annually throughout the next decade.
The pricing environment in the US was also considered favourable since the consumers associated the premium image to quality. Unlike in Mexico, Modelo positioned Corona as a premium beer in the US at a price 30-40% higher than the domestic brands. Modelo communicated with its importers and distributors before initiating any kind of price change to ensure a right price in each market and on every package. Modelo launched its first national TV campaign in mid-2004, which urged the consumers to take a light-hearted look at the holiday, while suggesting everyone to celebrate the Mexican heritage such as 'Cinco de Mayo'25 with Corona.
Corona ads were telecast between T. V programmes such as Sports Center, Baseball Tonight, Saturday night live, Behind the Music 19 20 21 22 23 24 25 "Future of Speciality Beer", op. cit. "Feb 2004 AgMRC Action", www. agmrc. org, February 2004 "Anheuser-Busch 2002 Annual Report", www. anheuserbusch. com Ibid. "Mexico is hot stuff in the beer store", op. cit. "Future of speciality beer", www. beverageworld. com, August 2004 A celebration signifying freedom and liberty on May 5th every year by the Mexicans and Americans 4 Do
New consumers of Corona also included the Hispanic population in the US, which was growing steadily at an estimated disposable income of $580 billion. In July 2003, there were 39. 9 million Hispanics in the United States (13. 7% of the US population). "We have this phenomenon in this country with the influx of Hispanics, particularly Mexicans, and I think they're going to become more of a factor at retail. They'll definitely continue to drive that Mexican import category," said the beer industry consultant Mike Mazzoni24 .
Experts predicted that by 2006, Hispanics would be the largest minority in the US representing 14% of the population. Hispanic media marketing led by national TV ads also witnessed a growth of 74% since 1999. Moreover, the advertising expenditure on the Hispanics was expected to reach $1. 41 billion by the end of 2005, and beer giants like Anheuser Busch were already spending millions on Hispanic marketing. Modelo followed suit by targeting Corona at the Hispanic groups through increased media coverage featuring new ads on network and spot television. No t
Further, to attract new consumers, Modelo followed the most successful beer marketing in the US that was centred on both socializing as well as fun at work place. "Corona used the parallel of a tropical vacation as an icon of representing that balance of life's priorities. It's something that has resonated with our consumers very strongly, and stands apart from other marketing. It's not really about 'fun, sun, and beach. It's about that change of mind, change of perspective that you get from a tropical vacation. Think about the Corona ads you've seen; you never see a person's face.
It could be you there on the beach, without a care in the world except finding the bottle opener. And it's worked tremendously, propelling Corona right out of the assumed bounds of the import category, which was always a tiny part of the overall American beer market," said Don Mann. 23 Co Corona's Marketing Strategies in USA py environment. When you're in a bar and you're holding a can, bottle or glass, it says a lot about who you are. And people are more sensitive now to that than they've ever been," said Darrell Jursa, managing partner, Liquid Intelligence. 9 Higher incomes and increasing older population in the Hispanic community in US also demanded better quality and variety in their purchases. In addition, health problems like obesity and lack of exercise were also fueling demand for lowcarb beverages. Anheuser-Busch created one of its top selling brands in the US by marketing its low-carb Michelob Ultra beer to the 50-plus individuals. MKS0030 Corona: The Mexican Beer's Marketing Strategies in USA Yet, the increasing competition from the Mexican brewing companies posed a threat to the sales of Corona.
FEMSA, Mexico's number two beer maker reached an agreement with Heineken in 2004 to distribute its Dos Equis, Sol and Tecate brews in the United States. According to the agreement, Heineken would support the distribution, marketing and sales of FEMSA's brands in the US. Tecate was already popular in the US occupying a position in the top ten of the imported beer category. Heineken attributed FEMSA's success to its extensive distribution network and its marketing strategies, which attracted the Hispanic consumers in the US, especially those in California, Texas, New Mexico and the cities of Chicago and Denver.
Distribution Dilemmas Under these circumstances, Modelo faced a dilemma regarding the renewal of its import contract with Gambrinus. Gambrinus officials in late 2004 reported that Modelo had approached them for buying the company. Gambrinus officials also complained that Modelo, in lieu of the declined offer, opted not to renew its import agreement with them coming up in 2006. Still, Gambrinus sought to preserve its import rights beyond 2006 and hence initiated an arbitration proceeding against Modelo disputing on the termination clause of its contract. Gambrinus over the years accounted for 52%30 of Modelo's sales 26 27 28 29 30
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Sherer, Michael "Imports pay off", www. beveragenet. net, April 1999 "Gambrinus drives Corona sales higher for 1st half of 2004", op. cit. "Modelo Power Set Offers Velocity and Variety", www. prnewswire. com, January 28th 2005 Decrease in the number of wholesalers and retailers Latest news, "Gambrinus Initiates Arbitration Against Grupo Modelo", www. sanantonio. bizjournals. com, January 31st 2005 5 Do Apart from the competition, Modelo was also facing problems due to retail consolidation. Though the consolidation process existed since the 1980s, it gained prominence by 2004.
Generally, the alcoholic beverages in the United States were channeled to the consumer through a three-tier system . The system was constituted to support the collection of federal and state excise taxes and mitigate the risk of sales to minors. Under this system, the imported beer was transferred to the distribution warehouses of the importer or the brewer for temporary storage. The stock was later reloaded onto distribution trucks and delivered to individual retailers through a routing system. Groceries, convenience channels as well as package tores played a vital role in this system. However, the trend towards retail consolidation29 -both at the brewer level and distributor level brought about a major change in the brewing industry. While consolidation at the brewer level combined capacities, skills and resources, inturn encouraging a stable competitive environment, the consolidation at the wholesaler and retailer levels had the maximum impact. Many wholesalers were forced to take on new brand portfolios either because their primary supplier had merged with another brewer, or because the wholesalers themselves had consolidated.
Analysts observed that in many cases wholesalers no longer had a single brewer providing majority of their volume, dividing the loyalties and diluting the focus. Since retail consolidation started, the number of wholesalers had declined from more than 5,000 nationwide in 1970 to fewer than 2,500 in 2003. No t Co As a part of promotional activity and to further enhance the sales of Corona as well as other Modelo beers in the United States, Gambrinus introduced a 'Modelo power set' offer to its retailers to position their displays. The Modelo portfolio with Corona extra and light, Modelo especial, Negra Modelo and Pacifico brands is uniquely positioned to offer retailers velocity and variety. Out of stocks on brands like Corona are huge missed opportunities for the retailers," said Don Mann28 . py and MADtv. The Beverage Marketing Corporation credited the success of the Corona brand to the ability of the importers' to market to both mainstream Americans and the Hispanic market. In addition, Modelo also continued its successful partnering with Jimmy Buffet (veteran singer in the United States) in promoting the brand.
According to Gambrinus, Corona never built its huge sales on critical acclaim of its light, quenching character. It was the 'vacation in a bottle' image supported by advertisements on beach. Commenting on the changing preferences of US customers, Jeff Coleman, president of Paulaner NA, said, "It used to be they wanted individuality, but now they accept mass-marketed imports. "26 Though the beer industry experts predicted a further decline in Corona's profit margins after a year-end price hike in 2003, improved marketing and promotional activities proved otherwise.
Modelo's reported sales increased by nearly 8% in mid-2004. The growth in the sales was more than the 6% nationwide average. "We developed a Q1 promotional strategy to help offset affects of the increase with our distributor partners. Our investments in advertising and an improving economy have also helped," said Don Mann27 . MKS0030 Corona: The Mexican Beer's Marketing Strategies in USA volume in the country maintaining cordial relations with the channels of distribution. Nevertheless, Modelo believed that Gambrinus was unlikely to win the arbitration due to lack of an automatic renewal clause in the agreement.
As far as Modelo was concerned, it was analysing various alternatives for its east coast operations, working on two choices. Firstly, ending the contract with Gambrinus and continuing with a single importer, Barton. Modelo banked on Barton beers due to its industry knowhow and the relationship it enjoyed with its distributors and wholesalers in the United States. Also, Barton unlike Gambrinus represented only five of the top 20 imported beer brands focusing on a limited but carefully targeted portfolio. Barton also had a record of adapting to changing industry trends quickly capitalizing on evolving consumer tastes and market place changes.
During the initial years of struggle to boost its export value to United States, Modelo sought out agreements with local importers and distributors taking advantage of their experience and knowledge of their respective markets. A number of these partnerships became very important to Modelo. Over the years, Modelo, itself mastered distribution skills and its steady relationship with the distributors or wholesalers made it more difficult to justify using importers. As a result, Fernandez was on the lookout for opportunities to exercise more control over operations by handling its own distribution.
But the choice had the likelihood of incurring increased operating expenses and lower gross margins as a result of heavy packaging costs. However, Modelo believed that the profit margins after eliminating the middlemen and a lower operating expense base would offset the risk. By eliminating middlemen, Modelo expected to add about 5. 6% to the overall operating income in the United States or about $64 million annually31 . In 2004, Modelo's exports to the United States carried less than 4% of the expenses since the importer had absorbed the transportation costs.
But, though importers gave Modelo the opportunity to operate with a relatively low expense base by taking delivery of the goods at the factory, analysts believed that they also eat up a considerable portion of Modelo's profit margins On the other hand, Anheuser Busch was also trying to get the distribution rights of Corona by allowing its wholesalers to stock the brand although it is a non-AnheuserBusch brand. By showing a good track record of Corona sales at its distribution outlets, Anheuser Busch was looking to please Modelo when the importing contract comes up for renewal.
Nevertheless, Modelo's plan to buy the import contracts attracted displeasure of its major distributors in the US. Experts however predicted that, Modelo would take direct control of its imports into US, considering the company's knowhow of the US industry and its existing relationship with distributors and wholesalers. 31 "Life is a Corona – or is it? " op. cit. 6 Do No t Co py MKS0030 Corona: The Mexican Beer's Marketing Strategies in USA Annexure I Top Beer Brands in the US Bud Light Budweiser Coors Light Miller Lite Natural Light Busch Corona Extra Busch Light Miller High Life Miller Gen.
Draft Heineken Anheuser Busch Anheuser-Busch Coors Brewing Miller Brewing Anheuser-Busch Anheuser-Busch Barton/Gambrinus Anheuser-Busch Miller Brewing Miller Brewing Heineken USA Source: Sherer, Michael "Breewing up business: beer industry execs offer their take on what's Brewing", www. findarticles. com, November-December 2002 Annexure II Market Shares of the Leading Brands in the Imported Beers Category 1 2 3 4 5 6 7 8 9 10 No t Corona Extra Heineken Labatt Blue Tecate Foster's Guinness Amstel Light Beck's Molson (all) Bass RANK BRAND
Source: Prince, Greg W "Here's to Diversify", Beverage marketing corporation (High Beam), May 15th 2002 7 Do Co py '01 GROWTH +15. 9% -1. 1% +11. 3% +8. 2% +2. 2% -1. 0% +21. 7% 0. 0% -31. 7% +2. 7% MKS0030 Corona: The Mexican Beer's Marketing Strategies in USA Annexure III Growth of Older Age Groups and Hispanics to 2020 80% 60% 40% 20% 0% 19. 0% 10. 4% 4. 4% 34. 0% 55. 8% Source: "Responding to Changing Demographics and Lifestyles", www. deloitte. com, February 14th 2005 Annexure IV Increased Media Spending by the Beer Producers Low-Alcohol Refresher 8% No t Wine 6%
Source: The center onAlcohol Marketing and youth, "Television:Alcohol's VastAdland", http://camy. org/research/tv1202/ , March 24th 2005 8 Do Co Distilled Spirits 0% Beer and Ale 86% Total 0-9 20-44 45-64 65+ py 67. 8% 5. 2% White/not Hispanic Hispanic MKS0030 Corona: The Mexican Beer's Marketing Strategies in USA Annexure V Key Beer Consumer Targets Average Per Capita Consumption Male Female 21-27 28 – 34 35 – 49 50+ 0 50 Per capita beer consumption among male consumers is 67% higher than average 100 Co 150 200 2000 2002 2004 2006 2008 Per Capita Consumption Index
Source: "Bud: This Bud's for you", www. som. yale. edu, November 17th 2004 Annexure VI Projection of the Increase in Population Between 21 to 27 years No t 29 28 27 26 25 24 23 22 1990 1992 1994 1996 1998 Population (in millions) Year Age 21-27 Source: "Bud: This Bud's for you", www. som. yale. edu, November 17th 2004 9 Do 2010 py Per capita beer consumption among 21-27 year old consumers is more than double the average 250 MKS0030 Corona: The Mexican Beer's Marketing Strategies in USA Annexure VII Hispanic Population in the United States Central and South American 14. 3 Puerto Rican Cuban 8. 6 3. 7 6. Source: US Census Bureau "The Hispanic Population in the United States", www. census. gov/prod/2003pubs/p20545. pdf, June 2003 Source: "Bud: This Bud's for you", www. som. yale. edu, November 17th 2004 10 Do No t Annexure VIII Three Tier Systems in the Distribution Process of Beer Tier 1: Producers Wineries / Brewers / Distilleries Excise taxes are collected on the transaction between producers & wholesalers BUD, RKY, STZ, MOND Tier 2: Wholesalers Liquor / Wine / Beer wholesalers Excise taxes are collected on the transaction between wholesalers & retailers Southern Wines & Spirits, Charmer Industries
Tier 3: Retailers Convenience stores / Package stores / Grocery stores Bars / Restaurants / Private clubs / Airlines Sales taxes are collected on the transaction between retailer & consumer Stop & Shop, Shaws, Chili's, Costco, TGI Fridays Co Other Hispanic py Mexican 66. 9
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Rockford Register Star Sunday, March 27, 2005Business Section, Page 4CHyundai, Kia shift gears to pass competitionIn this article, the Rockford Register Star discusses the most recent marketing changes in the Korean owned auto companies of Kia and Hyundai. The Korean cars are the second fastest growing car brand in America, trailing behind BMW. Kia and Hyundai had only two car models in 1999; and as of 2005 there are nine. They have announced their "24/7" plan that they say they will introduce seven new cars in the next twenty-four months. They plan to introduce and promote a new line of...
Marketing research Essay 714 Words | 3 Pages
Proposal - Marketing Problem Background Brown-Forman Corporation is one of the largest American companies in the wind and spirits industry, Fetzer Vineyards is their largest winemaker. Revenue and gross profit for the beverage segment of Brown-Forman were up 11% and 14%, respectively, in fiscal 2004. However, the growth was driven by the premium spirits brands, and the gross profit from the company's wine brands declined due to a drop in volume for both Fetzer and Bolla wines. There are many symptoms for why this decline has occurred. Health consciousness is a rising trend among Americans of all ages and the...
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is sector that was stagnant over the past two and a half decades, has become the subject of government initiatives aimed at its modernization within a larger national context of economic reform. This essay will look at the challenges of the agricultural sector and state its new role in the Mexicans economy. The Mexico agricultural system exports fruits and vegetables, beer and tequila, seafood and cattle, and imports grains, oilseeds and animal products, some of these products will be discussed also. First off the Mexican government has started to promote exports in their country and has been trying to make...
Topic: Corono – the Mexican Beers Marketing Strategy Essay
Corono - the Mexican Beers Marketing Strategy Essay
MKS0030 "When a consumer brand does a really good job, it becomes a cultural icon, and that's what Corona has done. " "We have to keep up the image of the good life that other brands have tried to get into. " – Rohit Deshpande, Professor, Harvard Business School 1 – Fernandez, CEO of Grupo Modelo2 Corona Extra (Corona), the beer brand of Mexico's Grupo Modelo (Modelo) Brewing Company had been the number one imported beer in the United States since 1997. Modelo's US importers, B


I have been experimenting recently with enamel pictures of Jyppy my dog. This one measures 12 cm square and is shown next to the original photograph. It is on copper and uses a variety of techniques including stencils, riso screens and painting and is a combination of transparent and opaque enamels. I would like to be able to offer a commissioning service for these. I will be looking for some subjects and will offer a reduced rate! Let me know if you are interested. You just need to agree to me using it for publicity.


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A top UN official said the negotiations aimed at implementing the 2015 Minsk accords and ending the conflict in eastern Ukraine have lost momentum.
Assistant Secretary-General Miroslav Jenca made the comment in a speech before the UN Security Council on February 12, at an event marking the fourth anniversary of the accords.
Jenca said negotiations "appear to have lost momentum" and that neither Russia nor Ukraine appear to be willing to agree on key steps forward.
The conflict, which erupted in 2014 at around the same time that Russia annexed Ukraine's Crimea Peninsula, has killed more than 10,000 people and displaced more than 1 million.
The fighting pits Ukrainian government troops and allied militias against fighters that Western officials say have been funded and equipped by Russian military units.
Signed roughly a year after full-scale fighting erupted, the Minsk accords laid out a blueprint of political steps, including elections, that would end the conflict.
Both Russia and Ukraine have blamed each other for the failure to implement the agreement.
The United States was not directly involved in the Minsk negotiations but has had a special envoy dedicated to resolving the fighting. That envoy, Kurt Volker, said in a post on Twitter that Russia continued to violate the agreement.
"In the four years since [Minsk], Russia has continued to violate the Minsk agreements every day. It's time for Peace for Ukraine," he wrote.
Russia's UN envoy, meanwhile, accused the West of using Ukraine as a pawn in a geopolitical chess game.
The five current European Union members on the Security Council issued a joint statement accusing Russia of continuing to fuel the conflict.
"We call on Russia to immediately stop fueling the conflict by providing financial and military support to armed foundations," the statement said.


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Kevin Long was on the scoresheet for Barnsley as they hammered Rochdale 6-1 at Oakwell to continue their unbeaten start to 2016.
The Clarets centre-back headed home Conor Hourihane's delivery in the 90th minute to complete the rout.
Elsewhere, Ntumba Massanka made his first Football League start for York City in their 1-1 draw against Carlisle United before being replaced by Bradley Fewster on 64 minutes.
Luke Hendrie completed the full 90 minutes for the Minstermen as Luke Summerfield's late strike earnt them a point.
Daniel Lafferty played the full 90 minutes in Oldham's 1-0 defeat to Bury, while compatriot Cameron Dummigan missed out through injury.
Conor Mitchell made his first start for Bradford Park Avenue as they were defeated 3-1 by AFC Telford away from home and winger Josh Ginnelly also made his league debut for Altrincham, but could not help prevent a 5-0 defeat to Grimsby.
Alex Whitmore helped Gateshead to a clean sheet against Torquay in their 2-0 victory, while Jason Gilchrist was an unused sub for Chester.


The content shall not, in any way, make reference to other candidates for this office or to another candidate's qualifications, character, or activities.
Special Containment Procedures: None required. Monitor all web traffic from this location. Human Resources is encouraged to draw upon personnel drawn from SCP-4445 in first-stage recruitment for personnel, D-Class or otherwise.
A Class Seven Memetic Filtration Program has been incorporated into every third letter in the article at the top of said page, and will trigger immediate feelings of revulsion (also known, in technical parlance, as "squick") in 90% of the human population. The 10% who have the mental fortitude to deal with world-shattering artifacts on a daily basis will proceed to the public repository, where a psionic compulsion will be implanted into their minds in order to encourage them to cooperate with Foundation interests.
Addendum 4445-01: Personnel being recruited from SCP-4445 are encouraged to study the Employee Handbook before beginning their careers with the Foundation.
Diminished ability to distinguish between fiction and reality.
These symptoms abate with psychological counseling and the cessation of exposure to SCP-4445. (Claims from the subjects that this SCP "will ruin your life" are presumed to be hyperbole.) Nevertheless, all personnel recruited via this channel are strongly encouraged to forgo further exposure.
patzer wrote: ill be fine..
Uhh… you sure about that?
But then I noticed that one bit said (paraphrased) "resulting in the client's vehicle being seized by the police"
Something from a modification of an incremental game called Antimatter Dimensions. It'd be very complicated to answer what it all means.


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Migrant kids could end up in foster system
As many as 2,300 children have been taken from their migrant parents and long-term treatment of them is a concern
Migrant kids could end up in foster system As many as 2,300 children have been taken from their migrant parents and long-term treatment of them is a concern Check out this story on detroitnews.com: https://detne.ws/2K9fqBY
Associated Press Published 7:04 a.m. ET June 26, 2018
A young immigrant holds his belongings in a Homeland Security bag while waiting to enter the bus station after being processed and released by U.S. Customs and Border Protection, in McAllen, Texas. Foster care advocates say the government won't likely be able to reunite thousands of children separated from parents who crossed the border illegally, and some will end up in an American foster care system that is stacked against Latinos and other minorities.(Photo: David J. Phillip / AP)
Foster care advocates say the government won't likely be able to reunite thousands of children separated from parents who crossed the border illegally, and some will end up in an American foster care system that is stacked against Latinos and other minorities.
With few Spanish-speaking caseworkers, it's a challenge tracking down family members of the children who live south of the U.S.-Mexico border, and other relatives living in the states might be afraid to step forward to claim them because of fears of being detained or deported themselves.
Many complications have arisen for these separated families since the Trump administration adopted its "zero-tolerance" policy on entering the country illegally. As many as 2,300 children have been taken from their migrant parents at the border and long-term treatment of them is a concern.
"Because they are Latino and because their relatives are living, not in Europe, not in Asia, but down south of the border, they are going to be discriminated against," said Richard Villasana, founder of Forever Homes for Foster Kids, who concentrates on locating relatives of foster children. "That's exactly what's going to happen to these migrant kids. The probability they are going to get better treatment than our U.S.-born Latino children? It's not going to happen."
Those children who do get placed with families face the likelihood of losing their language and culture, which advocates say could have a detrimental effect on how they develop.
Peter Schey, the attorney in a lawsuit resulting in the 1997 Flores settlement that generally bars children from being kept in immigration detention for more than 20 days and is now being challenged by the Trump administration, said he was concerned that several thousand children have already been separated from their parents "without the Trump administration having any effective procedures in place to reunite children with their parents, many of whom have already been deported."
Officials have said they are working to reunite families as soon as possible but have provided no clear answers on how that will happen. The children are now in the custody of the Department of Health and Human Services' Office of Refugee Resettlement, and can be "held in a temporary shelter or hosted by an appropriate family."
The Homeland Security Department said in fiscal year 2017, before the zero tolerance policy began, it was able to place 90 percent of its children with either a parent or close relative. And Immigration and Customs Enforcement is working on "dedicating a facility as its primary family reunification and removal center," a briefing sheet said.
However, many child welfare professionals worry these children will "end up in a child welfare system where we already have thousands of children across this country where many of them are trying to reunify" with parents and relatives, said Maria L. Quintanilla, founder and executive director of the Latino Family Institute.
In 2016, more than 91,000 Hispanic or Latino children were in the foster care system in the United States, according to government data. Hispanic children made up a little more than 1 in 5 – 21 percent – of all children in foster care in September 2016, according to the most recent data available. That was an increase from 10 years earlier, when Hispanic children made up 19 percent of the foster care population.
More than 54,000 Hispanic children entered foster care in 2016, with more than 25,000 waiting to be adopted at the end of the fiscal year. More than 53,000 exited the foster care system that year because they were reunified with their parents, adopted or entered guardianship with another family.
By comparison, there were more than 191,000 non-Hispanic white children in foster care in fiscal 2016, with around 127,000 entering the system, 112,000 exiting the system and 51,000 waiting to be adopted at the end of the fiscal year.
In a July 2017 paper, San Diego State University economics department chair Catalina Amuedo-Dorantes and Oxford University professor Esther Arenas-Arroyo wrote that the increase in immigration enforcement between 2001 and 2015 contributed to raising the share of Hispanic children in foster care between 15 and 21 percent.
Villasana said it's rare that foster care agencies will go the extra mile to find families who live in Mexico or Latin America for children already in the foster care system.
"These migrant kids are going to be put into the same discriminatory system that discriminates against a Latino child because their relatives happen to be located south of the border," Villasana said. "You've got individuals who will not pay to bring in someone who speaks Spanish, understands Spanish, can read Spanish and knows the country and knows how to proceed in this matter, and will pick up the phone and go do this work."
There are some people who will, but "we're talking about the exceptions rather than the rule," he added. "The rule primarily for the United States is that those children are not going to go anywhere."
If they end up in the foster care system, social workers will be concerned with trying to place them with families, given that they know the children just came into the United States with relatives or to stay with relatives who might not want to risk being deported to claim them, Quintanilla said.
"I would be very, very cautious about wanting to work with a child we know for a fact has a family," she said. "Why would we want to place that child with another family, a nonrelated family, with the only crime being the government's zero-tolerance policy (keeping relatives from claiming the children)?"
Cultural concerns also come into play as children can find themselves in unfamiliar surroundings after being separated from their parents – possibly in households where their native language isn't spoken, Quintanilla said.
"It's difficult for any child to be separated from their parents, regardless of what the circumstances are, but if you're placed in a home that doesn't look like you, that doesn't have the familiar smells that doesn't have the familiar rituals, it just adds on to the loss for this child," she said.
Read or Share this story: https://detne.ws/2K9fqBY

redpajama_set_name: RedPajamaCommonCrawl


Blockchain Solutions Summit is an event focused on highlighting practical blockchain applications in use today. Our goal is to present companies that are innovating and thriving in the blockchain environment TODAY! By presenting the companies who are creating sustainable businesses in the blockchain ecosystem we hope to propagate exceptional ideas in the emerging decentralized technology space.


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The oldest known trace of the family in Trets: an assembly of village notables includes a Sumeire in its ranks.
Honoré Sumeire signs a transaction with the Barons of Trets.
Laurens Sumeire, mayor of Trets, was deputy for the States of Provence.
Jean-Baptiste Sumeire was a wine merchant and owner-producer, as was his father Jean-Baptiste, and his grandfather André, who had a business in Trets.
Jean-Baptiste Sumeire, wine merchant and owner-producer, document from 1880.
He lived in the Rue Gérenton in the village of Trets, and his cellar was located in the little square behind the town hall. He had four boys, Félicien, Clément, Arsène, Gabriel. He bought a wine business for each child. The yougest son, Gabriel, who was born in 1880, was given the business in Trets.
Under Louis-Philippe, an act mentioning Jean-Baptiste Sumeire
Jean-Baptiste Gautier, a grain merchant, winegrower and farmer, purchased a very old wine property that belonged to Jean-Baptiste Coussin in the seventeenth century, a lawyer at the Court of Appeal in Aix en Provence. His granddaughter Nelly, by marrying Elie Sumeire in 1936, will bring Coussin to the Sumeire's family.
Jean-Baptiste Gautier, who purchased Coussin in 1903
Coussin, the bastide (a Provençal country house)
Gabriel realized that he needed to be closer to Marseille in order to develop his business. After leaving Trets, he was in the habit of stopping at his sister's house, with his wagons loaded with six demi-muids (a cask holding slightly more than 600 litres), in the suburbs of Marseille in the Croix Rouge district, on the edge of Allauch.
It was then that he met Claire Delestrade, who was also of country stock; they married in 1908. They settled in Croix Rouge, from where trucks bearing the family name would depart for several years to travel around France and supply their customers.
Gabriel, Claire and their five children in Croix Rouge - Elie is on the right
Birth of their eldest son Elie.
Four more children followed: Fernand, Raymond, Roger and his sister Paulette.
Elie, in the dark jacket, with his brothers Fernand, Raymond, Roger and his sister Paulette
When the war broke out, Gabriel was called up leaving Claire to manage the business.
Gabriel and his children developed the family business.
1934- Gabriel Sumeire - wines in bulk
Elie Sumeire made the acquaintance of Mr. Baldaccini, a wine merchant in the Belle de Mai district of Marseille, and his young son César. Many years later, César becomes a great sculptor, famous for his "compressions".
The Sumeire brothers and sister photographed by the Detaille agency. On the right is the eldest, Elie, the future grandfather of Olivier and Sophie
Birth of Gabriel, the eldest son of Elie and Nelly Estève, Jean-Baptiste Gautier's granddaughter, whose dowry included Château Coussin. Gabriel's godfather was his grandfather, and was thereafter called godfather ("parrain") by all of the family.
Sumeire brothers and sister red wine label
The Second World War breaks out.
With the encouragement of Elie, the four Sumeire brothers founded "Etablissements Gabriel Sumeire", a limited company, of which Elie was President until 1973.
Etablissements Gabriel Sumeire logo
One of the Sumeire trucks, this photo was taken during the shooting of the film "Cigarettes, whisky et petites pépées"
Gabriel with his grandson and godson Gabriel, and his wife Claire.
Jean-Pierre, Elie's second son is born.
Gabriel buys a beautiful property in Cuers in the Var, surrounded by ancient plane trees: Château l'Afrique.
L'Afrique in 1953
The pond at Château l'Afrique
Olivier, son of Gabriel and Marcelle Marty is born.
Sophie, Olivier's sister is born.
Death of Gabriel, the "Parrain".
The Sumeire properties are divided among the children thus ending the family wine merchant business.
Elie during the construction of the winery at l'Afrique
Elie and his two sons Gabriel and Jean-Pierre take over the running of the family properties: planting new vines and using traditional growing methods without the use of chemical weed control, building two wineries and carrying out restoration work.
Construction of the wineries
Construction of the winery at l'Afrique
First vintage of Château Coussin bottled by the Sumeire family.
At Château l'Afrique.
Back row, Jean-Pierre , Gabriel, Sophie, Marcelle, Olivier
Front row, Nelly and Elie Sumeire
Gabriel and Jean-Pierre with their cousin Régine in Afrique's vaulted cellar, during a meeting of the brotherhood of Medusa (La Confrérie de Méduse).
One August, in Roquefort les Pins, after an idea of Gabriel, the sculptor César designed a special presentation wine box from labels of the Sumeire family's chateaus, as a mark of his friendship with Elie.
Gabriel, Elie and Olivier Sumeire with the sculptor César
Elie Sumeire and the first César box
Close-up of the César box and the artist's signature
2001- Olivier, Marcelle, Sophie, Nelly, Gabriel and Elie Sumeire at Vinexpo, the stand is made entirely out of César boxes
From right to left, Sophie, Olivier, Marcelle, Annabelle, Olivier's wife, Gabriel and Misako Soejima, responsible for the japanese market.
Gabriel and Jean-Pierre, convinced of the potential of the Sainte Victoire terroir, buy Château Maupague, in Puyloubier, at the foot of the mountain.
Maupague, pillar at the entrance
Olivier joins the family business.
Three generations in the vines
His sister Sophie joins him.
1998 - Jean-Pierre, Olivier, Gabriel and Sophie Sumeire at Coussin
The first vintage vinified by Olivier.
Gabriel and Olivier Sumeire tasting the grape juice at harvest time
Olivier watches over the vines
Gabriel receives the rank of Chevalier of the Legion of Honour.
In January, Jean-Claude Gaudin, mayor of Marseille presents Gabriel Sumeire with the Chevalier of the Legion of Honour insignia
Sophie and her brother Olivier
With the dawn of the twenty-first century, the family crest was redesigned to reflect the family's history and values:
Crest of the Sumeire family, Winegrowers in Provence
The presence of a heart in the family crest evokes our farming, winegrowing origins.
When a vineyard is ploughed with shovel attachments, the one in the middle (which leaves a furrow in the row behind it) has the shape of a heart, from which it takes its name.
Numismatics enthusiasts will recognize the circle with a cross inside it as representing the old currency of Marseille, the obole, and thus an allusion to the Phocaeans and the vines that they imported in the fifth century BC.
The cross also recalls the role played by the monasteries in the development of the vineyards, particularly the monks of the Abbey of Saint Victor in Marseille.
And finally, the symbol can be interpreted as a wheel, referring to transport and thus to the wine merchant business which was a Sumeire family tradition for more than two centuries.
The griffins on either side of the crest were used in times past as a symbol of the family business that could be recognized by faraway, sometimes illiterate populations.
Our motto, "Aratro et rota" ("By plough and wheel"), affirms that the plough and wheel are still in contact with the earth, and that in telling our family history, we must remain humble.
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Welcome to Basel (Switzerland - Super League) statistics. Below you find a lot of statistics for this team. Last and next matches, top scores, best players, under/over stats, handicap etc.
Basel is currently on the 2 place in the Super League table. Last game played with Sion, which ended with result: Win Basel 0:3.The best players Basel in all leagues, who scored the most goals for the club: Albian Ajeti 20 goals, Ricky van Wolfswinkel 20 goals, Luca Zuffi 9 goals, Kevin Bua 6 goals, Fabian Frei 5 goals, Noah Okafor 5 goals, Dimitri Oberlin 5 goals, Samuele Campo 5 goals, Valentin Stocker 4 goals, Silvan Widmer 2 goals.
Streaks for for all matches played in Super League is undefeated from 28 matches in a row.
Streaks for for matches played only at home in Super League is undefeated from 16 matches in a row.
Streaks for for matches played only away in Super League is undefeated from 13 matches in a row.
Statistics of matches that the team Basel won or lost with a particular goal difference.


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Home/News/Dinesh Karthik predicts 2 finalists of T20 World Cup 2021
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Dinesh Karthik predicts 2 finalists of T20 World Cup 2021
VeenayAugust 18, 2021
Dinesh Karthik was a part of the Indian squad that played in the 2019 Cricket World Cup. In fact, he even played in the semifinal match against the New Zealand cricket team. However, now, Karthik is not a part of the Indian squad in any formats. He has been working as a commentator for Sky Sports. Recently, he did commentary in India's matches against New Zealand and England.
Karthik seems to be doing well as a cricket expert. ICC announced the schedule for the T20 World Cup 2021 recently. Speaking on ICC's digital show before the announcement, Karthik picked his finalists for the event.
The Kolkata Knight Riders star believed inaugural champions India and defending champions West Indies will contest the summit clash.
"I would love to see India and West Indies final. I think my second favourite team after India would definitely be West Indies, only for the way they play cricket. I think this format, they love it, it brings out their best in them and I would love to see West Indies in the final. Whether I want them to win it that will depend on the opponent that day," Dinesh Karthik said during ICC's digital show.
Prediction of Dinesh Karthik might prove to be correct
India and West Indies are two of the best teams in the T20I format. The West Indies are the only team to have won the event twice, while India reached the semifinals in 2016 and finished runners-up in 2014. The Men in Blue had won the first tournament back in 2007.
Many fans believe India and West Indies can top their respective groups. Last year, the Windies topped their group. However, India came second. As a result, they battled in semifinals. The Men in Maroon won the match. If they top the groups this year in Super 12, they can avoid meeting in semifinals and then set up a big final.
Dinesh Karthik ICC T20 World Cup India West Indies
"Award for the 'coolest player of the match' goes to R Ashwin", Twitter reacts to R Ashwin's street smart act to get a free run for India
"What a legend, Take a bow Dinesh Karthik", Twitter reacts as RCB pulls off an incredible win against Rajasthan Royals


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JON OLIVA Has Enough Material For Three New SAVATAGE Albums
Jon Oliva, the American composer, multi-instrumentalist and singer who is best known as the founder of and keyboardist and lead vocalist for SAVATAGE, spoke to That Metal Interview about the possibility of new music from the cult metal outfit. He said (as transcribed by BLABBERMOUTH.NET): "Ever since [SAVATAGE's 2001 album] 'Poets And Madmen', I have been writing SAVATAGE material. Me and [guitarists] Al Pitrelli and Chris Caffery, over the last couple of years, have been putting material together and writing stuff together.
"This is the thing: there is no official thing that we're going to do a SAVATAGE album; there's nothing official. Because you know what? As soon as I say, 'Yeah, we're gonna do a new SAVATAGE album,' something will happen to fuck it up. And then I look like a liar. So all I'm gonna say is there are many surprises in the future.
"We don't know what's going to happen," he continued. "We're not sure. But we're writers; we write. And we have — dude, just me alone, I have enough songs for three SAVATAGE albums, okay? And so, yeah, we write because we like working together. And because of the pandemic and stuff, a lot of the stuff that we've been just fiddling around with each other, we've done it over the phone and over the Internet: 'Here, I've got this. What do you think?' 'Oh, I love it.' And I'll send Al something over the phone. He'll send me something. Caffery will send me something or I'll send him something. Because you don't know.
"The world today is different, and I don't want to say to people, 'Hey, we're gonna do a new SAVATAGE album,' and have something come along to fuck it all up.
"No one knew that this COVID-19 shit was gonna happen. And who knows? Yeah, there's the vaccine now, but they're already saying, 'Oh, there's different strands of it now,' and, 'Who knows?', and this and that and blah blah blah blah."
Oliva went on to say that he and his SAVATAGE bandmates "would all love" to make a new studio album. "But there's no deal with a record company to do it," he explained. "There's no plan — actual plan — saying we're gonna start recording SAVATAGE. There's no plan like that. All we're doing, as being musicians and songwriters, is we're compiling new material. So if we do get, 'Hey, why don't you guys do this? We've got a company that wants to give you guys [a deal], we're gonna be prepared.
"A lot of the fans, which it makes me upset, because SAVATAGE fans, I love them so much, because they have never, ever turned their backs on SAVATAGE — ever. And I just don't want to lead them down a road of false shit," he added. "If something happens where we say, 'Okay, we're ready to do this. Let's do it, guys,' I will be the first person to make a professional press release to tell everybody. But I just don't want to, because it's not solidified in stone right now. Do we wanna do it? You bet your fucking ass we wanna do it. But do we have the material for it? You bet your fucking ass we have enough material for another 10-year run. But all I can say is if we do a SAVATAGE thing, it's gonna fuck you people up — it's gonna be fucking blowaway."
This past March, Oliva revealed to "80's Glam Metalcast" that he battled COVID-19 for two months last year. "I had it for eight weeks, and I wouldn't have wished it on my worst enemy in the world," he said. "I would not have wished it on anybody. It was brutal — it really was. It sucked. But I'm okay now. And I'm gonna be getting my vaccination here in the next week or so. And that's it. So I lived through it. [Laughs] They don't want me in Heaven. Christ doesn't me up there because the first thing I'm doing when I get to Heaven is I'm punching Paul O'Neill [late TRANS-SIBERIAN ORCHESTRA founder and SAVATAGE collaborator] and Criss Oliva [late SAVATAGE guitarist and Jon's brother] in the face."
Back in 2016, Jon announced on social media that he suffered a stroke in April of that year. At the time, he said: "It was not as serious as it could have been, but it did leave me with some physical recovery challenges often associated with strokes."
Despite his health issues, Jon said that he didn't regret the way he had lived his life. He wrote: "I lived the rock 'n' roll lifestyle since I was 18. It's all I knew and I enjoyed the ride very much. But there comes a time in everyone's life where you have to step back and make some life-changing decisions...which I have."
Shortly after SAVATAGE's reunion performance at the 2015 Wacken Open Air festival in Wacken, Germany, Oliva claimed that he felt better than he had in 20 years because he had "stopped drinking and eating" in preparation for the concert. He explained: "It's my voice that's freaking me out, because, even when I was in my late 20s, early 30s, doing songs like '24 Hours Ago' were always really hard to do. And, of course, I didn't realize that it was all the drugs and alcohol I was doing. But, after doing that, getting my act together and stuff, singing '24 Hours Ago', it's actually easy now. [Laughs]"
SAVATAGE's last album release, "Poets And Madmen", in 2001 was highlighted by Jon Oliva's return as lead vocalist, replacing Zak Stevens, who left the band citing family reasons, and the departure of Al Pitrelli, who accepted an offer to join MEGADETH in 2000. Pitrelli did record solos for some songs prior to his departure. Another very limited U.S. tour followed, supported by FATES WARNING in the early shows, and then NEVERMORE for the remainder. Around this time, Jon chose Zak's replacement in the form of Damond Jiniya (DIET OF WORMS). Damond performed Zak's parts on tour, with Jon having an increased vocal role in proceedings.
Tags: savatage


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ArchitectureGuidesNew York
10 Places to Remember Edgar Allan Poe in NYC
Untapped New York
A bust of Edgar Allan Poe at The Player's
Edgar Allan Poe was born on January 19th, 1809 in Boston, Massachusetts, but many northeastern cities claim him as their own. Before his mysterious death in 1849, Poe lived in Richmond, Virginia, Boston, Massachusetts, Baltimore, Maryland, Philadelphia, Pennsylvania, and multiple places throughout New York. Despite having departed over a century and a half ago, Poe has not been forgotten. On this anniversary of his birthday, we take a look at 10 sites in New York City where you can remember the poet.
1. James J. Walker Park, Formerly St. John's Cemetery
Photo by Marc Gordon
Poe first came to New York for a job at the New York Review, a literary magazine run by Francis Lister Hawks, in 1837. Poe, his young wife Virginia Clem, and her mother Maria Clem lived for a short time at the corner of Sixth Avenue and Waverly Place in Greenwich Village. They shared the home with bookseller William Gowans. Gowans later wrote of his impression of the Poe family from the eight short months they boarded together. During this time, Poe finished his only novel, "The Narrative of Arthur Gordon Pym," which was released in 1838.
The Poes soon moved to 113 ½ Carmine Street. It is said that Poe and his wife enjoy frequent jaunts through St. John's Cemetery, located on the east side of Hudson Street between Clarkson and Leroy Street, at the site of what is now James J. Walker Park. Poe didn't publish much during his first stay in New York City and there is very little correspondence to or from him at this time. His move to New York coincided with the Panic of 1837 which led to a financial depression and the folding of the New York Review. With no job or means to make it in the big apple, Poe moved his family to Philadelphia in 1838.
2. 85 West Third Street, Formerly Amity Street
When Poe returned to New York City in 1844, he lived in a variety of different places. One was a boarding house at 130 Greenwich Street. Another was a row house at 85 West Third Street, or Amity Street as it was in Poe's time. The original structure no longer stands, but a replica of the facade can be found half a block away amongst the new buildings of NYU's law school.
The facade, which is made up of all-new materials. was a compromise between preservationists and the University. Inside, a remnant of the original banister from Poe's home has been preserved and members of the public are allowed to visit during a designated time. After moving around downtown, the Poes headed north to cleaner country air for the health of Poe's ailing wife Virginia.
3. Brennan Farmhouse Site, Upper West Side
It is believed that Poe composed his famous poem The Raven while in residence at the Brennan Farmhouse, located at 84th and Broadway. Two competing plaques commemorate the site of the farmhouse. Both are located on 84th Street (with an honorary street name of Edgar Allan Poe Street) and Broadway, though one is east of Broadway and the other west.
The Raven was first published in an edition of The Evening Mirror, which was headquartered at 25 Ann Street in Manhattan. That building is now a residential structure that has been rechristened as the Edgar House. There is a plaque memorializing Poe in the building, but it is inaccessible to the general public.
Poe took his wife and mother-in-law to live with Patrick Brennan, his wife, Mary Elizabeth, and their many children at the farmhouse, in hopes that the clean country air would help Virginia cope with her tuberculosis. The home stood atop a rocky outcropping and Poe enjoyed rambling on the grounds and taking in views of the Hudson River. He especially enjoyed a spot just inside Riverside Park that he dubbed Mount Tom, after one of the Brennan's sons. While the rock remains, the wooden farmhouse was demolished in 1888.
4. The Raven Mantel at Columbia University
Located in Butler Library at Columbia University, the Raven Mantel is an architectural remnant of Poe's room at the Brennan farmhouse. It was saved when the farmhouse was demolished because it had a cameo in the famous poem, The Raven. Poe even allegedly etched his initials into it. Check out our previous coverage of the mantel's odyssey from the farmhouse to Columbia, where Untapped Cities discovered it lying fallow in a storage room.
After being unearthed from storage, the mantelpiece was later moved to a more visible location. Articles by Untapped staff in Columbia Magazine and The New York Times helped call attention to this architectural piece of literary history.
5. Poe Cottage, The Bronx
The Edgar Allan Poe Cottage was built in 1812 in what is now Fordham Manor. It was Poe's final residence in New York City. Poe rented the cottage for $100 a year starting in the spring of 1846. Sadly, his beloved wife Virginia died in the home in 1847. Poe himself would die just two years later while in Baltimore. At the time of Poe's death, his mother-in-law Maria Clemm moved out of the Bronx cottage. It is believed that Poe wrote his poems "Annabel Lee," "The Bells," and "Eureka" while living in the modest home. Though it has widely been reported that Poe enjoyed walks across the Harlem River along High Bridge while living in the Bronx, we debunked that myth – the walkway was completed after he died.
The house was saved by the efforts of the New York Shakespeare Society, which raised funds to have it moved across the street in 1913. The Shakespeare Society also put up the funds for one of the plaques at the site of the Brennan farmhouse. Today, the house is part of the Historic House Trust of New York City and has been administered by the Bronx Historical Society since 1975. It is a New York City and State landmark listed on the National Register of Historic Places. It is one of the Bronx's most interesting house museums and one of the oldest structures in the borough. You can visit for a very small admission fee of $5!
6. Bryant Park, Formerly the Croton Distributing Reservoir
While Poe didn't amble on solitary moonlit journeys across High Bridge, he did likely enjoy a stroll atop the Croton Distributing Reservoir which once stood where Bryant Park and the New York Public Library are today. The reservoir was part of the Croton Aqueduct system which delivered clean water to New York City. The reservoir was bounded by 40th and 42nd Streets and 5th and 6th Avenues. It opened in 1842.
In his Doings of Gotham column for the Columbia Spy in 1844, Poe wrote of the stunning view from atop the reservoir walls:
When you visit Gotham, you should ride out the Fifth Avenue, as far as the distributing reservoir, near forty-third street, I believe. The prospect from the walk around the reservoir, is particularly beautiful. You can see, from this elevation, the north reservoir at Yorkville; the whole city to the Battery; with a large portion of the harbor, and long reaches of the Hudson and East rivers. Perhaps even a finer view, however, is to be obtained from the summit of the white, light-house-looking shot-tower which stands on the East river, at fifty-fifth street, or thereabouts. The reservoir was demolished in 1900.
7. The New York Society Library, Upper East Side
Photo courtesy of The New York Society Library, taken by Beth Perkins and Simen Kot
Many famous writers have spoken at The New York Society Library since it was established in 1754 (141 years before the public library system was created), including Edgar Allan Poe. He actually gave multiple lectures at the library. The first two were in January and April 1845. The topic of his talk was, fittingly, "Poets and Poetry of America." It would be three years until he returned to the library to speak again.
In 1848, Poe's lecture topic was very different. On February 3, 1848, on a stormy night, he presented a talk titled "The Cosmogony of the Universe." "The core of Poe's lecture was a new creation story, marked with strange and poetic mysteries," that one person in attendance called a "rhapsody of the most intense brilliancy," writes John Tresch in his book The Reason for the Darkness of the Night: Edgar Allan Poe and the Forging of American Science. The cosmic conclusions Poe discovered and lectured on at the library were put into a long prose poem, "Eureka," which he published six months later. The strange, non-fiction text touched on many scientific discoveries and theories that would come in the 19th century.
8. Poe Park and Visitor's Center, The Bronx
Poe Park is a public park that opened in the Bronx in 1902. The Poe Cottage was moved to the northern tip of the park from its original location across the street in 1913. In 2011, the cottage was joined by a modern visitor's center designed by Toshiko Mori.
Mori took inspiration from Poe's life and works when designing the striking dark gray building. She expresses the duality inherent in Poe's work through two sections of the building, while the dramatic roofline is reminiscent of the wings of a raven. Slate shingles that cover the facade were traditionally used on the roofs of New England buildings. Inside the 2,700-square-foot building, visitors will find exhibition and assembly spaces, an information desk, and learning areas.
9. The Hall of Fame of Great Americans
In 1910, Poe was inducted into the Hall of Fame of Great Americans located on New York University's former Bronx campus (now Bronx Community College). Poe's inclusion with the third class of inductees signifies how highly regarded he was. At the base of his bust, you can see a raven, an (assumedly black) cat, and an open book.
The Hall of Great Americans is a 630-foot open-air colonnade that rings the Gould Memorial Library. Designed by Stanford White, the colonnade is filled with 98 busts of famous Americans who were elected to be honored from 1900 to 1976. Poe keeps company with the likes of Alexander Graham Bell, Franklin D. Roosevelt, Susan B. Anthony, Abraham Lincoln, and George Washington among others.
10. Edgar Allan Poe Street and other Dedications
In 1980, the City memorialized Poe's presence in the area by renaming West 84th Street, from Riverside Drive to Broadway, Edgar Allan Poe Street.
This plaque can be found at Fordham University whose church bell is thought to have inspired Poe's poem, "The Bells." The 19th-century bell, now in storage, was renamed Old Edgar Allan in Poe's honor.
Even street art decorating the Grand Concourse in the Bronx commemorates Poe's connection with the borough, depicting Poe's cottage.
Next, read about The Farmhouse Where Edgar Allan Poe Wrote "The Raven" and 8 NYC Homes of Famous Writers
This article was originally written by Benjamin Waldman and updated by Nicole Saraniero
Tags : Bryant ParkColumbia Universityedgar allan poeFordham UniversityGrand ConcourseGreenwich VillageMorgan Library and MuseumPoe CottagePoe Parkslideshowpage


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Marie got to experiences some of the advantages of being able to buy whatever you want. To achieve this, Brian Communications was chosen to work with the university to uncover key strategic insights that would deliver a renewed brand platform and ultimately, lay the foundation for a synergized communications and marketing campaign to directly address the challenges faced by Widener, specifically those tied to enrollment. The devices were intended to start a fire at the premises but were discovered by maintenance workers before they were set ablaze. Prior to joining Brian Communications, Aimee served as the press secretary and communications director for the Pennsylvania Department of Health where she informed healthcare policy and communications strategies, in coordination with state and federal priorities. Click here to see more pics of Adele's new look on RumorFix. In addition, Austin represented office tenants in the bio-pharma, law and financial industries, among others, throughout Center City. She began her professional training as a drama student at New York's School of Performing Arts, aka the "Fame" school.
## Nutrisystem Diabetic Reviews ★★ Diabetic Foot Care Medicare Class Findings The 7 Step Trick that Reverses Diabetes Permanently in As Little as 11 Days.[ NUTRISYSTEM DIABETIC REVIEWS ] The REAL cause of Diabetes (Recommended). Jennifer Aniston was born in Sherman Oaks, California, to actors John Aniston and Nancy themhjerseys.us father is Greek, and her mother was of English, Irish, Scottish, and . As the Osmond family are devout Mormons, religion is a very important aspect of their lives. Throughout their lives they have donate a portion of their income to the Mormon Church which is used to help people around the world.


John is one of the West End's biggest stars, and is currently in rehearsal for the UK Phantom of the Opera Tour, having played The Phantom in the West End throughout 2011. Previously, he played Jean Valjean in the wildly successful Les Miserables 25th Anniversary Tour.
John's new album is currently being finished and is due for release in March this year. For all John's news, please see his dedicated pages on the VIDLA website!
← New Year, New Team, New Courses!


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KCC to introduce new Nonprofit Education & Training Institute with Open House Oct. 1
Posted on Sep 22, 2015 by Kellogg Community College
Kellogg Community College's Lifelong Learning Department invites the public to learn more about the College's brand new Nonprofit Education & Training Institute (NETI) during an open house next month on campus.
The NETI Open House, which is free, will run from 4 to 6 p.m. Thursday, Oct. 1, in the lobby of the College's Binda Performing Arts Center, on campus at 450 North Ave., Battle Creek. The event will include free mocktails and appetizers and a presentation about the new initiative at approximately 5 p.m.
NETI is a membership-based organizational initiative offered through KCC's Lifelong Learning program. The organization is designed to offer those in the nonprofit sector opportunities for training, peer networking, conferences and luncheons designed around the state of the industry, providing news, information and resources relevant to funders and nonprofits.
Classes offered through NETI this fall – for members and non-members alike – include:
"Windows 10 Overview: What's New, What's Different?" from 2:30 to 3:30 p.m. Friday, Oct. 2
"Holiday Special Event Marketing" from 2:30 to 4:30 p.m. Friday, Oct. 9
"Intro to Excel" from 2:30 to 5 p.m. Friday, Oct. 16
"Basic Grant Writing" from 2:30 to 5 p.m. Friday, Oct. 16
"Increase Your Nonprofit's Funding with Earned Revenue" from 2:30 to 4:30 p.m. Friday, Nov. 6
"Create a Free Website or Blog with Weebly" from 2:30 to 4:30 p.m. Fridays, Dec. 4 and 11
"The Three R's of Volunteer Engagement: Recruitment, Recognition, and Retention" from 2:30 to 4:30 p.m. Friday, Dec. 4
"Nonprofit Marketing: The Digital Blueprint" from 2:30 to 4:30 p.m. Friday, Dec. 11
In addition to offering a variety of classes on KCC's North Avenue campus, NETI offers online classes; facilitated, informal Nonprofit Peer Learning Circles; and one-on-one computer classes.
For more information about NETI, NETI membership, upcoming nonprofit training opportunities, or to sign up for the organization's e-newsletter, visit www.kellogg.edu/neti.
Attendees at the NETI Open House will have the opportunity to sign up for individual memberships in the organization, which are $20 per year and include discounts on the cost of NETI trainings and events.
Community, Events, News Releases lifelong learning, neti, nonprofit education and training institute, nonprofits
KCC United Way campaign kicks off Oct. 1
Sign up for transfer visits to GVSU, WMU and Miller in October


Little Miss Powerful: Life's a Journey...This is Mine.: Laziness, a Pet Peeve.
One day last I was driving back to work (from eating a healthy lunch) and this SUV stopped in front of me, in the middle of the street. I had to wait for this guy to drop off this girl before I could drive. After this cow gets out of the car the guy pulls into the parking lot across the street, and she stands on the sidewalk….Just standing there…Like she was waiting for him.
FYI, she could have been 5'10" and 135 pounds and I'd still call her a "cow." Seriously, if you're so lazy that you can't walk across a street, that's quite sad. Also, she did not appear to be suffering from any physical ailments, except for the size of her body. But, as a former cow, I can tell you that she was not too big to be able to walk across the street. UGH - LAZINESS!!!
I will add that I do not know the situation for that particular girl and maybe there was something I couldn't see that inhibited her from walking that distance. This blog is not about HER, but about laziness in general….She just reminded me of it. So whoever she is, I do apologize for calling her a "cow" if she has a reason other than laziness for not walking across the freakin' street.
Why does it bother me so much that others are lazy? Why should I care about their health?
Because I used to be one of them. I guess I internalize it. It's sad….and kinda tragic. She was probably only in her early 20s. There didn't appear to be any reason that she could not have walked across the street. No crutches, no cane, she walked just fine. I see people who are a lot more feeble than that walk across streets all the time. Sometimes they make me nervous, but I love their independence!
I think that age is a huge factor. The people that I see doing so much in their physical condition aren't really that awesome…. They're just not lazy!! Their generation was raised to be hard-working. Sadly, kids are not raised like that anymore.
Also? I don't know about anyone else, but I really don't want to end up paying some insane amount of money for my health insurance/care. The unhealthy state of this country is related to the cost of health care.
I really wish that those of us who have taken action to be healthy should be rewarded for our efforts. Something like, ohhhh, coverage for cosmetic surgery to remove this nasty skin would be MUCH appreciated.
I'm sure I'll have no luck though. Instead that money will go to those who live unhealthy lives, and who end up damaging themselves. Fantastic. Let's reward people for being unhealthy. In addition, let's make unhealthy choices much easier, and cheaper, to access than the healthy options. That will surely help, won't it? Great idea….Best ever.
(Please note the sarcasm in those last few sentences).
Maybe I'm annoyed because I'm selfish. I don't appreciate people making poor choices, while I make healthy ones and get nothing. Hey, I'm an only child…. I guess I'm kinda spoiled, and a little selfish. I'll take it. I've made some of the best decisions in my life being "selfish." I've walked away from bad situations. I've gotten healthy. I've put myself first. In those instances, I'm happy to admit that I am selfish.
That's my rant for the day. I'll be back with something more positive next time….Probably about my inner-strength or peace or something chipper.