When looking for younger looking skin and trying to minimize the damage already done then you need to turn to nature for many of the answers. Daily serums can work wonders but you can also replicate this at home and these are some good guides that you can use yourself. This is no secret as you see these on shows such as Dr Oz or even celebrities when they spill their secrets but still we always need to be reminded about our health and best practices.
432: Raspberry Ketone Plus Review -- Are You Able To Shed Weight Fast With Raspberry Ketone Plus ?
Raspberry Ketone Plus would be the most recent tremendous fruit fat loss dietary supplement to enter the industry. The principle component inside the fat loss complement is definitely an enzyme extracted from raspberries.


Discussion in 'Photos' started by tjt94, Mar 14, 2018.
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La Quinta (my favorite) in Panama City Florida. It was kind of a shady area and they let me park at the covered entrance.
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300 year old hacienda now a hotel in San Cristobal, Chiapas. 350 pesos/night.
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Briarcliff Motel in North Conway NH, 30ºC, end of an 11 hour day in the saddle from NB.
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MedicAndy It's not always easy being me!
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What about your bike IN a hotel?
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First ride of the season befor the end of March.
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Novartis merging OTC, nutrition businesses into new Consumer Health division.
NOVARTIS MERGING SELF-MEDICATION AND NUTRITION UNITS into a new global Consumer Health division and focusing the nutrition segment on health nutrition and functional food, the company announced Aug. 27. Combining the worldwide over-the-counter drug and nutrition businesses "will help us accelerate our pace in shaping and penetrating new market segments such as the emerging field of functional food, whose size is estimated to double to over $20 bil. U.S. dollars in annual sales within four years," Novartis said.
Subject: Novartis merging OTC, nutrition businesses into new Consumer Health division.


The minority groups celebrate their own festivals throughout the year with most of these concentrated from March to October. Some of these include the Lisu Sword Festival in March, the Dai Water Splashing Festival in April, and the Yi Torch Festival in August. All of these make a wonderful time to visit and are really a treat for tourists. They are not only fun and colorful, but also provide a window to understand more deeply the values and lifestyle of the local people. If you want to experience this colorful ethnic culture and are short on time, the Yunnan Nationalities Village is a good alternative.


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Brian Tsuji
Professor of Pharmacy Practice
University at Buffalo School of Pharmacy and Pharmaceutical Sciences
Superbugs, antibiotic-resistant bacteria, antibiotics
Brian Tsuji is an expert on antibiotic-resistant bacteria — widely known as superbugs — and the urgent public health threat they pose in the United States and around the globe.
Tsuji's work focuses on crafting novel combinations of drugs to combat these deadly bacteria, which are immune to most, if not all, medications. He was lead author of the "International Polymyxin Dosing Guidelines," which provide critical guidance to clinicians around the world on the use of this last-line-of-defense antibiotic.
Brian Tsuji, PharmD
Associate Dean for Clinical and Translational Sciences
btsuji@buffalo.edu
Brian Tsuji's website
NEWS ABOUT BRIAN TSUJI
4/30/20 UB awarded more than $10 million to study superbugs, HIV, obesity and COPD
3/8/19 Life-saving antibiotic receives new use guidelines from researchers around world
8/21/17 Once invincible superbug squashed by 'superteam' of antibiotics
5/23/17 Ineffective antibiotics form strong teams against deadly super bacteria
6/18/14 Antibiotic developed 50 years ago may be the key to fighting 'superbugs'

redpajama_set_name: RedPajamaCommonCrawl


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HSA Week
POSTED BY Galen Institute on April 6, 2006 .
President Bush has made this Health Savings Account week, speaking at a forum featuring a panel of local business leaders in Bridgeport, Connecticut, on Wednesday and holding a HSA meeting and media briefing at the White House on Tuesday.
He clearly is passionate about HSAs, as I had a chance to see first hand.
The President held a private meeting on Tuesday in the historic and elegant Roosevelt Room in the West Wing with about a dozen people from the HSA world, including Don Hamm of Assurant Health, Bob Hurley of eHealthInsurance, Nathaniel Brinn of HSA Bank, and Leslie Hirschfield, a California broker who sold HSAs to a local labor union. I was seated next to the President and saw how much he wants consumers to have the power and freedom that HSAs offer.
The President made everyone in the room feel comfortable to talk and was genuinely interested in hearing how HSAs are working in the marketplace.
After the meeting, with all of us still there, they brought in about 20 TV cameras and as many reporters, and the President summarized the discussion: "We talked about the importance of cost savings through these important products, but we also talked about how we can work with the United States Congress to strengthen them; to make them more appealing; to give people more choices in the marketplace, to say to the American people, we trust your judgment, we trust you to make the right decision for you and your families."
What an honor it was to be invited to this White House meeting!
The next day, the President traveled to the forum in Connecticut, where he heard a business owner talk about facing the prospect of dropping health insurance until he found HSAs. Instead of steep premium increases with his traditional insurance, his costs rose only 1.8% with the new HSA plan.
Another woman spoke of feeling empowered to search for the best price for health services and boasted that she had $800 left in her account at the end of the year: "You can call up different people and get the best price for your money, without compromising quality."
The news coverage was remarkably positive, even giving relatively clear descriptions of what HSAs are and how they work. The President is committed to fighting for his health policy agenda and sees HSAs as part of the larger mosaic of freedom and trust in individuals' ability to make the best decisions for themselves.
What a privilege it is to be part of this conversation.
Massachusetts also made big news this week when the legislature passed by big margins a new health plan that is designed to make the state the first in the nation to achieve universal coverage.
Gov. Mitt Romney, a likely 2008 GOP presidential candidate, has worked for two years to craft the plan, based upon his vision of offering portable private insurance through new pooling arrangements and with new subsidies to help lower- and middle-income people buy coverage.
The vision is on target, but the legislation includes several provisions that will be hard for free-market advocates to swallow, especially the mandate that individuals must buy coverage or face steep penalties. It also penalizes employers who must pay fines if workers aren't covered.
The plan does little to bring the fresh ideas of consumer engagement to managing costs: In my first reading of the bill, policies offered through the Massachusetts "Health Insurance Connector" pool must have first-dollar coverage (the kind of coverage that union plans with bankrupt companies mostly have now). And all of the state's existing 40 coverage mandates stay on the books. Health Savings Accounts can be offered through the new pool, but only through HMOs. However, other plan options outside the pool are expected to be more flexible.
The biggest danger is that costs will rise much faster than anticipated, and more fines, penalties, mandates, and taxes will be imposed to try to do what market forces could have done in the beginning. If the Massachusetts insurance market had been less regulated, the marketplace could have offered more affordable, more attractive health insurance policies that people wanted to buy, rather than forcing them to purchase plans approved by the state.
States are laboratories of democracy so Massachusetts gets an E for effort. Gov. Romney has line-item veto power, and he may be able to make some last minute changes, but we – and lots of other states – will certainly be watching to see how his plan unfolds.
A new Gallup Poll says that two-thirds of Americans say they personally worry "a great deal" about the availability and affordability of healthcare, making the issue the most worrisome among a dozen measured. It is the top issue for Democrats, independents, and Republicans.
And, in a series of townhall meetings around the country, people are getting a chance to have their say on the issue. Julie Appleby writes in USA Today that a series of 36 (count them!) town hall meetings are being held through early May to give citizens a chance to express their views on the future of the U.S. health care system.
Organizer par excellence Jonathan Ortmans and the Public Forum Institute are producing the meetings, which were authorized by Congress when it created the 15-member Citizens' Health Care Working Group. Later this year, the group will make recommendations to the President and Congress for reform of our health care system.
Jonathan uses high-tech keypads to let the audience vote on a range of policy options. On March 4, about 500 people showed up at the forum in Los Angeles; 51% of those attending, for example, said that people with higher incomes should pay more for health care, while 20% said everyone should pay the same.
But the meetings are dominated by union members and social activists. We need free-market people to attend them as well. Here's a link to the schedule. Why not attend and have your voice heard?
RECENT NEWS ARTICLES AND STUDIES:
Massachusetts sets health plan for nearly all
Individual mandates for health insurance: Slippery slope to national health care
One solution for the small group market
The health of a nation
Healing America's ailing health care system
A statement of madness
Author: Pam Belluck
Source: The New York Times, 04/05/06
The Massachusetts legislature this week overwhelmingly passed a bill that would require all state residents to obtain health insurance coverage by July 1, 2007, reports The New York Times. People with incomes at or below 300% of the poverty level will be offered subsidies for private plans, and eligible children in those families will receive free coverage through Medicaid. Those who fail to get insurance by July 2007 will lose their personal exemption on their state taxes and, in subsequent years, would pay a penalty that "could be as high as half of what an affordable health care premium would cost." Businesses with 10 or more employees that do not provide insurance will face a penalty of up to $295 per employee per year. The program is expected to cost $1.2 billion over three years to cover 515,000 uninsured, about 95% of Massachusetts' uninsured population.
Full text: www.nytimes.com
Author: Michael Tanner
Source: Cato Institute, 04/05/06
As the nation looks to Massachusetts as a model for health reform, the Cato Institute's Michael Tanner warns that individual mandates for health insurance will be difficult to enforce and will ultimately lead to a government-run national health care system. "Individual mandates cross an important practical and philosophical line: once we accept the principle that it is the government's responsibility to ensure that every American has health insurance, we guarantee even more government involvement with and control over large portions of our health care system," writes Tanner. If enacted, a federal mandate "would be an unprecedented expansion of government power," yet would likely be unenforceable, especially among the states, "because it would involve a costly and complex bureaucratic system of tracking, penalties, and subsidies." Instead of focusing on expanding coverage through individual insurance mandates, we should focus on reducing costs and improving quality, concludes Tanner. "That will require the introduction of market mechanisms to give consumers more control over and responsibility for their health care decisions."
Full text: www.cato.org
Author: JP Wieske
Source: Council for Affordable Health Insurance, 04/06
Small businesses who currently cannot afford to offer health insurance to their employees through the small group market could be helped by "list billing," writes JP Wieske of the Council for Affordable Health Insurance. "List billing is the process that allows a health insurance company to send employers a single bill for several employees' individual health insurance policies, if the employer and employee agree to payroll-deduct employee premiums," writes Wieske. He details several ways that employees and employers can both benefit from list billing. "List billing alone will not solve the uninsured problem, nor is it a substitute for small group coverage," concludes Wieske. "However, it does provide an option for an employer to help uninsured employees find affordable coverage, while reducing the costs and challenges of finding insurance."
Full text: www.cahi.org
Author: Allan B. Hubbard
Increasing health costs, driven by a third-party system which shields consumers from the true cost of insurance, can be controlled through high-deductible insurance policies, like Health Savings Accounts, writes Allan B. Hubbard, assistant to the president for economic policy and director of the National Economic Council. "Health care is expensive because the vast majority of Americans consume it as if it were free," writes Hubbard. "Informed consumers could bring down costs throughout the health care industry by choosing only high-value care, making providers raise quality and lower prices to compete for their business, and spurring the development of the kind of cost-effective innovation we see in other parts of the economy," concludes Hubbard.
Allan Hubbard's market-driven approach to health care and push for price transparency among doctors and hospitals is further discussed in this Wall Street Journal article.
Full text (subscription required): online.wsj.com
Authors: Denis A. Cortese, MD and Robert K. Smoldt, MBA
Source: Mayo Clinic Proceedings, 04/06
Dr. Denis Cortese, president and chief executive officer of the Mayo Clinic, and Robert Smoldt, Mayo's chief administrative officer, offer their vision for health care in the United States to function as a "learning organization." The authors suggest that "[c]urrently, a myriad of professionals and organizations provide health care, but no vision has ever been articulated for these disparate parts to function together and learn from each other." They describe how the Mayo Clinic has been using a systems-engineering approach to improving care since the early 1900's, first with a single, central file for each patient and now with a new electronic medical record system. The authors propose that a consumer-driven, market-based approach will be the best way to achieve their vision. "Competition around value will improve health care quality and lower costs," they write. "Increased transparency, publishing outcomes and quality indicators, makes it possible for consumers and payers to make informed choices about which health care provider they select."
Full text:www.mayoclinicproceedings.com
A STATEMENT OF MADNESS: THE NEW GUIDELINES FOR TREATING MENTAL ILLNESS NEED HELP
Author: Sally Satel
Source: National Review Online, 04/05/06
Sally Satel, a psychiatrist and resident scholar at the American Enterprise Institute, takes issue with the "Consensus Statement of Mental Health Recovery" recently released by the federal Substance Abuse and Mental Health Services Administration (SAMHSA). Satel argues that the vision of recovery is "dangerously partial" by not accounting for many seriously ill patients. "By neglecting the needs of the most severely ill – that is, the individuals whose very awareness of being sick is blunted – the Consensus recovery guidelines are applicable to only half of those with mental illness," she writes. Satel concludes, "The new Consensus Statement only fuels the well-deserved image of an agency [SAMHSA] that is often sorely misguided and na?ve in its approach to the most vulnerable (and costly) of its constituents: the severely mentally ill."
Full text: www.nationalreview.com
Combating the Diseases of Poverty: Aid versus Innovation
American Enterprise Institute Event
Wednesday, April 19, 2006, 3:30 – 5:00 p.m.
For additional details and registration information, go to:www.aei.org.
Health Policy Matters is a weekly newsletter containing summaries of timely and informative studies and articles on free-market health reform. It features research and writings by participants in the Health Policy Consensus Group, articles of interest from the health policy world, and announcements of coming events. Health Policy Matters is published by the Galen Institute, a not-for-profit public policy organization specializing in information and education on health policy. For more information about the newsletter and our organization, please visit our website at http://www.galen.org/.
If you wish to subscribe to this free weekly newsletter, update your address, or be removed from our list, please send an e-mail message to galen@galen.org.
The views expressed in this newsletter are the opinions of the authors and do not necessarily reflect the views of the Galen Institute or its directors.


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50 BEST Clothing Brands Every Men's Wardrobe Needs
One significant aspect of any branded apparel is quality. Every top clothing brands comply with its quality standards and commit to the ideals of its trademark. All garments, even with the slightest flaws, are discarded. So basically, you are not only paying for the design but the quality and brand value.
©Photo by Alora Griffiths on Unsplash
That means top and most popular clothing brands do not only make sure to add character to their products. Instead, it has to be aesthetically and functionally pleasing by adhering to its principle. While everybody knows quality has its price. And it's justifiable when it involves a significant portion of love and skill that goes into their products. Hence, if you're here to find out which clothing brand that's worth treasuring, here's your answer.
Quality over Quantity: Does It Really Matter?
Purchasing something a little over the budget means investing in something that would last longer than your last relationship. And convincing men with this kind of attitude is hard. That's when men's buying decision tends to be more utilitarian. But, as they say, you will never know if you never tried.
Here are the 50 top fashion brands that are worth your penny no particular order:
1. Lacoste
©Photo by official Lacoste
Widely known as The Crocodile, Lacoste was founded by René Lacoste in the year 1933. René was a famous tennis player who launched his very own tennis-shirt line or you might know as the polo shirt. His logo was a tribute to his nickname and came to leave quite a legacy by helping invent branded clothing as well as athlete endorsed brands. Today amongst designer brands, Lacoste is a revolutionary casual sports clothing that embodies a preppy yet classic feel.
©Photo by official Versace
Encompassing a lifestyle line, Versace is one of the front liners when you speak of luxury clothing brands. The company's founder and designer, Gianni Versace, who established this unforgettable brand in the year 1978, took a pivot and customized the brand's identity by incorporating a flamboyant and sexually loud twist on their apparel.
His designs, which screamed bold and vivid flashy patterns, were the company's competitive edge. Currently, his sister Donatella is operating the company and still upholds an all-encompassing trademark towards its garments.
3. Burberry
©Photo by official Burberry
Known for its iconic Trench coat constructed with gabardine fabric, Burberry sparked a craze in the year 1880 with this weather-proof garment. The Burberry Trench coat is the heart and key, which paved the way for the company to be amongst the top clothing brands in the world.
This British luxury fashion brand was established in 1856 by Thomas Burberry, who was just 21 years old at that time. At present, Burberry is based in London under the provision of Christopher Bailer, its Chief Creative and Chief Executive Officer.
4. Aquascutum
©Photo by official Aquascutum
Aquascutum, which means "water shield" in Latin, played a vital role in popularizing British outerwear. John Emery established the brand in 1851. Emery, who happens to be a tailor, is credited due to the invention of the waterproof wool. Due to its success in clothing notables like Humphrey Bogart and Winston Churchill, Aquascutum was able to dress King Edward VII. The King was so fascinated that a Royal Warrant was bestowed for their skill and craftsmanship.
So, if you are looking for credibility, then this brand has something to back it up. Aquascutum maybe not as popular as Burberry but still one of the best designer brands in the market.
5. Mackintosh
©Photo by official Mackintosh
Warning! This is not a computer model. Mackintosh (with the letter "k") is a clothing brand specializing in menswear. Started by Charles Macintosh, who figured out an ingenious way by permeating cotton with rubber, thus inventing the modern raincoat.
Patented in the year 1830, this brand has been manufacturing raincoats for nearly 200 years now. Today, this brand exemplifies innovation through its classic and useful apparel. Mackintosh is one of the prominent and top fashion brands you should look out for.
6. Gucci
©Photo by official Gucci
Who hasn't heard of this clothing brand? Well, aside from its family issues gone public, Gucci is an indispensable brand that caters to quality products to almost everyone. This brand, which was put up by Guccio Gucci in 1921, comes to be remarkable for the invention of the Gucci loafer- a slip-on shoe.
While it's not a cheap clothing brand you should go for your everyday wear, it's certainly something you need to consider when you're in a mood to splurge.
7. J. Press
©Photo by official J.Press Suit
J. press, which was founded by Jacobi Press in 1902, is a pertinent gem amid American clothing brands. The brand focuses on traditional Ivy League flair of attire and mostly tailors their clothing to an old-fashioned preppy subculture that strays away from popular trends. J. Press tries to keep it strictly traditional, that is why they make an effort not to outsource their clothing production to developing countries. They also do not incorporate synthetic materials in their clothing line.
©Photo by official Tom Ford
This brand offers a classic yet stylish and modern take on clothing. Founded in 2004, Tom Ford is a luxury brand that emphasizes its designs on strong roped shoulders, broad, louche lapels, and a bold nipped waist.
If you're searching for the best men's clothing brands, then Tom Ford is one good suggestion for you. The brand's clothing line can offer you the "boy next door" look or the dapper gentleman by the bar.
©Photo by Hugo Boss on Amazon
Between all the designer brands in the market today, Hugo Boss is a brand popularized through their association with actors like Sylvester Stalone and shows like Miami Vice.
This German clothing company started in 1923 and specialized in menswear later on in the mid- 1950's.
10. Tommy Hilfiger
©Photo by Tommy Hilfiger on Amazon
Founded in the year 1985, Tommy Hilfiger is one of the most stylish clothing brands everybody needs in the closet. This brand's apparel style is celebrated as being sophisticatedly edgy, sporty and casually glamorous.
So if you are looking for cool clothing brands to suit your OOTD needs, whether you are channeling an athletic vibe or going for a simple but extraordinary look, then Tommy Hilfiger is worth the try.
11. Cordings
©Photo by official Cordings
The clothing brand was founded in the year 1839 by John Charles Cording. Among the brand's trademark products are a broad range of colored trousers, in corduroy, moleskin, and other country fabrics.
The clothing brand's dedication to their bold design has long been enjoyed by many- their loyal customers are usually rock and rollers.
This brand is with the try, especially when you want to change up your regular jeans.
Cordings is classified under one of the best men's clothing brands of 2019.
12. Kiton
©Photo by Kiton on Amazon
This clothing brand has been around since the year 1968 and is notable for its exceptional fabrics and copious handwork. The clothing brand's suits cost between five to ten thousand dollars in retail.
Founded by Ciro Paone, Kiton, like any other luxury clothing brand, always pushes for quality, simplicity, and elegance.
13. Ermenegildo Zegna
©Photo by SOPA Images from gettyimages
Founded by Ermenegildo Zegna in 1910, the brand is arguably the most successful of the fully integrated menswear among designer brands.
Currently, Ermenegildo Zegna controls almost every aspect of production from sourcing high-end raw materials, fabrication, designing, manufacturing, marketing, distribution, and selling of its products.
This notable high-end menswear provider almost has it all from shoes to underwear, socks, and accessories.
14. Ascot Chang
©Photo by Bloomberg from gettyimages
This clothing brand, which was established in 1953 by Ascot Chang, has 16 shops throughout the United States and Asia. They sell superior custom shirts and a full variety of RTW clothing.
This competitive clothing company which designs apparel explicitly to refine your body, lifestyle, and tastes.
15. Fruit of the Loom
©Photo by Gary Miller from gettyimages
Fruit of the Loom was founded in 1851 and patented in the year 1871. Its founder Robert Knight has had its ups and downs and was eventually purchased from bankruptcy by Warren Berkshire Hathaway in 2002.
Today Fruit of the Loom is one of the most influential brands in menswear, offering budget-friendly merchandise. The clothing brand's prominent product is their line of underwear, activewear, and socks.
16. Thom Browne
©Photo by Ilya S. Savenok from gettyimages
The designer of this clothing brand, Thom Brown, is responsible for reshaping menswear in particular suits. His designs come in conservative yet straightforward fabrics and colors, with narrow lapel and a slim body. Remarkably, his take on design took a different path on proportion, which features comically short frames and absurdly short trousers.
Concurrently the company is attributed to this fashion trend where most modern suits and pants are patterned to Thom Browne's innovation.
17. Fred Perry
©Photo by Fred Perry from gettyimages
This is a must for every men's wardrobe. Why? A casual yet stylish brand, you can never go wrong with Fred Perry. This brand boasts on its classic collared Fred Perry logo and its simple yet stylish design goes well with just a pair of long jeans or shorts. It's comfortable and even works well for business casual. Plus, it's affordable and durable too!
18. Knize
Knize had championed traditional men's clothing brands for over 150 years. The founder of Knize — Josef Knize, a Czech tailor offers a world-class level of tailoring and personifies softness through its designs. This company is not only a successful menswear brand but also a traditional tailor house.
19. Abercrombie & Fitch
©Photo by Justin Sullivan from gettyimages
This clothing brand started by David Abercrombie and Ezra Fitch was one of the greatest sports goods store until it closed down in 1977. The brand was later revived by The Limited in 1988 and transformed it into what it is today. In 2015, A&F had a new creative director, Aaron Levine, who had a significant contribution in rebranding the company's identity. Now, you can find different kinds of trendy to basic apparel here. Don't worry, it's durable and it's reasonable too.
20. Vans
©Photo by Vans on Amazon
It's clear that Vans has been dominating the skateboarding's apparel industry for the longest time. Whether you skates or you don't, Vans's designs are casual and simple yet sophisticatedly elegant for your everyday wear. The best part, it's not going to break the bank for their apparel.
21. Loro Piana
©Photo by Gary Hershorn from gettyimages
The Italian family behind the brand originally began in 1812 as textile traders. Soon enough, the brand fully established in the year 1924 as an entirely integrated business. Loro Plana supervises all aspects of its production.
During the 1970s, the clothing brand invented the Tasmanian wool, which became the first branded cloth and today the single biggest manufacturer of cashmere fabric.
22. Barbour
©Photo by 400tmax from iStock
Started in the year 1894, Barbour has been a brand recognized for its iconic wax-cotton, dark green jackets with corduroy collars and distinctive plaid linings. This brand has been patronized by almost everyone, including the Queen of England.
Out of all the designer brands out there, Barbour has a certain kind of trademark that depicts equality and simple country values.
23. Comme des Garçons
©Photo by Edward Berthelot from gettyimages
This Japanese brand established by the reclusive Rei Kawakubo in the year 1969 started as a womenswear line but later expanded its reach to menswear in the late 1970s. The brand is famous for its approach to avant-garde and creative yet skillful deconstructions of tailoring.
The brand's logo is referred to as "Heart-Eyes" and officially called "Smiling Face with Heart-Shaped Eyes."
24. Issey Miyake
©Photo by mizoula from iStock
There are already a lot of name brands in the market that provides the highest quality of design, creativity, and innovation, one of them is Issey Miyake.
Started in 1971, the company draws inspiration from fine art, architecture, and furniture, making them a formidable brand that makes its audiences reconsider the traditional ways of how apparel should be.
25. Yohji Yamamoto
Yohji Yamamoto was established in the year 1972; this label is created based on the founder's fantasy and deeply rooted in his perspective. The clothing brand is unquestionably very artful as it is much to their clothing.
26. Champion
©Photo by Amazon
Champion has been the titan in men's athletic apparel since 1919. Regardless of your intention to own a Champion attire, this clothing brand promise to deliver you the most comfortable apparel. This clothing line offers a wide range of apparel from activewear that manages moisture to the comfort of cotton. Find versatile designs from fashionable tees, tanks, pants, shorts to sweats for all your workout or casual needs.
27. Tommy Nutter
©Photo by official Tommy-Nutter
This renowned brand was started by a tailor named Tommy Nutter in 1969 and is a famous label for rock and rollers. The brand is famous for its signature bold look with wide lapels, loud pattern-matching, and striking colors.
28. The North Face
©Photo by The North Face from gettyimages
The North Face has been a leading brand in the realms of performance clothing, footwear, and adventure equipment.
Since it's establishment in 1968, this brand has been every adventure seeker's most trusted brand. But, what kept this brand flourish and continues to deliver an extensive line of outdoor performance apparel is its spirit that pushes the boundaries of innovation. Keeping the athlete in mind, most products from The North Face features minimalist design but strive for comfort and durability.
While this brand is not for your classic blazers, it's certainly something you want for your daily outfit. Plus, it's suitable even for the toughest weather.
29. Harris Tweed
This brand amongst men's clothing brands remains the gold standard for elegance and mostly quality fabric. In fact, all of their fabrics are skillfully woven on the islands of Harris and Lewis in northern Scotland.
30. Turnbull & Asser
©Photo by official turnbullandasser
Founded in 1885 by Reginald Turnbull and Earnest Asser is a top-notch clothing brand that creates quality shirts. Turnbull and Asser offer bespoke and have made shirts for Prince Charles ever since he was a boy.
31. Huntsman
©Photo by official huntsmansavilerow.com
Huntsman is heavily inspired by sportswear, this clothing brand which was established by Henry Huntsman in 1849 depicts a style that is well structured and sporty. This existing brand is not only for you and me. In fact, it's a favourite for many fashion icons like Rex Harrison, Winston Churchill, and many more.
32. Chester Barrie
©Photo by official chesterbarrie
The brand's founder, Simon Ackerman, decided to create a British-made ready-to-wear garment in 1953; hence, the brand Chester Barrie was born. It's very successful in the 1960s; although the company struggled and closes its doors in the late 1990s. Today, the company is owned by Prominent Europe and planning its revival.
33. Rubinacci
©Photo by official marianorubinacci.net
This brand has long been proven since the year 1932. Its brand represents excellent tailoring and passion for design. Luca Rubinacci is now steering this Italian clothing brand.
34. Henry Poole
©Photo by henrypoole.com
James Poole started this brand in 1806. Soon after James' death, Henry Poole took over the business in 1846 and moved it to Savile Row. The brand is known to introduce the creation of the dinner suit or tuxedo.
35. Anderson & Sheppard
©Photo by anderson-sheppard.co.uk
The most distinctive and perhaps the most influential product on Savile Row is Anderson & Sheppard, which exists since the year 1906. The Anderson & Sheppard founder was a protégé of Frederick Scholte, who is a legendary pioneer for the "drape cut." Though it's not cheap to own a suit here, it certainly worth every penny.
36. Dior
©Photo by official Dior
Created by Christian Dior in 1946, this clothing brand is now one of the globally leading luxury brands that is widely famous for its chic tailoring and suiting. Though Dior's apparel comes second before it's cosmetics and handbags, all of its fashion pieces are treasurable and it's certainly something you need to spice up your evening night out.
37. Jil Sander, Helmut Lang, Prada
©Photo by ksbank from iStock
These designer brands have helped popularize a new sense of style that suggests a chic, mod minimalism on designer suits. Pair it with its signature Prada accessories, you'll look elegant like you've ever been.
38. Calvin Klein
©Photo by anouchka from iStock
"Want to know what gets between me and my Calvins? Nothing."
Highly accomplished and marketed, Calvin Klein is conceivably successful not only in their superior apparel but through its technique in advertising.
39. Brioni
©Photo by J2R from iStock
Brioni is the go-to brand for actors and was named the "tailor to the stars." Their role in propagating the Italian style around the globe is what solidified their spot as one of the top fashion brands in the world.
40. Gieves & Hawkes
Gieves & Hawkes have almost dressed everyone, including Michael Jackson, to George II. This brand was founded at the beginning of the 18th century and gained its first Royal Warrant in the early 1900s. The brand was one of the first to sell what was then called "Immediate Wear" and now called RTW or ready-to-wear.
41. Pierre Cardin
©Photo by Jean Philippe CHARBONNIER from gettyimages
The first brand to ever capitalize branding! Pierre Cardin made his first impression on menswear in the 1960s after having to create a new modern take on collarless suits alongside columnar silhouettes.
42. Emporio Armani
©Photo by Emporio Armani on Amazon
Emporio Armani is notable for developing a radical new look for elegant casual to office wear by taking the stuffing out and make a more relaxed profile. The distinct design became a hit and is famous for its iconic "Armani Look." As a result, the trend is now the most significant eras in menswear.
43. Brooks Brothers
©Photo by J.Vespa from gettyimages
Brooks Brothers is the oldest major menswear among American clothing brands. They have introduced the RTW and as well as redefined the aesthetic of American menswear. With over 200 stores in the United States and 70 stores internationally, Brooks Brother is everyone's go-to clothing brand whether you need a quick fashion fix before going to a date or even for a casual outing.
44. Ralph Lauren
Ralph Lauren is arguably the most globally significant clothing brand that has managed to create apparel that exemplifies a classy vibe. The brand's founder also termed as the king of menswear always has an eye for aspirational aesthetic. If you need quick wardrobe transformation, look no further, Ralph Lauren is here to give you simple yet elegant upgrades.
45. Louis Vuitton
©Photo by Victor VIRGILE from gettyimages
Commonly known as LV, Louis Vuitton is an international luxury fashion house that manufactures high-end products such as jewelry, bags, apparel, shoes, and many more.
If you think LV is all about its bags and wallets, you're wrong. In fact, its clothing line is what makes Louis Vuitton protrude the crowds in recent years. If you must seek an answer, it's mainly because of its ability to respond to a new generation of millennial shoppers by staying at the forefront of fashion's adoption of streetwear.
46. Levi's Jeans
©Photo by Sean Gallup from gettyimages
Levi's is an American clothing brand that is most popular for its denim jeans. And the common thoughts of Levi's is definitely its classic blue jeans.
With its success over the years, Levi's jeans have been a staple in everyone's closet. And with the wide variety of jeans, you'll never go out of style no matter what season it is. If you're considering a brand that'll make your money worth, Levi's won't disappoint. In fact, Levi's jeans strive for comfortability, durability, and its recent trendy denim is ready to take on the spotlight in the fashion industry.
47. Hollister
©Photo by Mike Marsland from gettyimages
This clothing brand is owned by Abercrombie & Fitch and is designed initially to attract consumers aged 18 and below, at a lower affordable price than its mother company.
Nonetheless, Hollister offers simple designs that have a classic yet modern feel suitable for any age group.
48. Dolce & Gabbana
©Photo by NICOLAS ASFOURI from gettyimages
D & G or formally known as Dolce and Gabbana is an Italian luxury fashion house that was started in the year 1985 by two designers; Domenico Dolce and Stefano Gabbana.
The D & G men's collection debuted in the year 1992.
49. Chanel
©Photo by RiverNorthPhotography from gettyimages
Chanel is here to transform anybody with its haute couture to everyday fashion. Unlike any other brands, Chanel is the only clothing brand that doesn't have any online store.
Why? Chanel insists on its principle to have ready-to-wear that is perfectly altered and tailored clothing ready to fit a customer's body exactly. And everything has to be done in the store. Hence, online shopping is not an option.
Besides, Chanel is able to contribute to the fashion industry by replacing its silhouettes and garments that are functionally flattering.
50. Zara
Zara is a very successful clothing brand that manages almost 20 clothing collections a year. This Spanish clothing brand is dominating the fashion industry now and it'll definitely be here for a long time. Comparable to other designer brands, Zara specializes in fast fashion, and products like clothes, accessories, shoes, perfumes, and swimwear.
Why let just anyone decide who you want to be? If you love colorful and sophisticated fashion style, just go for it. Whatever clothing brands you prefer is your personal preference. As long as it feels good and makes you feel confident, it's what makes the most sense.
Let's admit that developing your unique style might be hard. But once you get a hang of it, you'll do just fine. Next, learn which hat brands is the best suit for your styles.
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Frank LaRose was born on February 5, 1943 and passed away on October 20, 2018.
The first time I saw Lenny, I was a young girl at a Town Hall Dance in about 1960 and he was playing in the band. I just remember him taking off across the stage, never missing a beat, and continuing to play with one foot high up against the wall. It was a radical move back then! Everyone loved it. He was a very talented musician and had a style all his own.
Later on, I was lucky enough to play music with him in a band that we formed in the 70's with some other local musicians. We played all around the Massena area. It was so much fun and one of the best times of my life. Lenny was an outstanding bass player and a great singer. I loved his big bluesy voice on songs like "Kansas City" and "Tulsa County".
He was a good person and a good friend. I'll always remember his big smile and how he would chuckle so hard at some funny thing. He always seemed to take great delight in life.
I'm very sorry to hear of his passing. My sympathy to Sharon and his family and friends.
Lenny was the base guitar to the band which packed Flynn's broaster back in the 1970's. Lenny was an expressive player and he covered the floor moving around with that bass. Lenny was also deeply religious and a friend in those of need. Louie Vezenois played, Kevin Flynn on drums, many others providing vocals and harmonies... there was never a seat on those nights. Such great times, Lenny you will be missed. ( For those who were there, Flynn's Broaster no longer exists)... another great spot gone forever.
Deepest sympathy for the loss of Lenny. He helped SO many people in his life. He truly will be missed. Thoughts...prayers...hugs & love to Sharon, and all who loved him.


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Towards the limit edge
Where some strange ideas come to life...
What is math? Baby don't hurt me, don't hurt me no more
I don't like math. At least the one that is taught in schools. Everyone knows that math is horrible, difficult and is some sort of torture for most people. I don't like math, or at least what most people believe is math. Usually when people hear the word math they think of $x$'s, $y$'s, graphs, numbers (lots of numbers) and equations (those things with the $=$ sign). But that is not math, that is the language that math uses.
It is funny, because some 400 years ago all those things didn't even existed, even though math has been there since the beginning of human kind. At that time, all mathematics was written in a more literary way.
What people usually think about math is basic algebraic manipulations and arithmetic. I think that one of the main problems lie in the fact that teachers always say that math is useful, that people should learn precalculus and calculus to use it in applications, but they focus (at least the big majority) only in teaching the language in which math is written, but not math itself.
When one thinks about poetry for example, one doesn't think about verbs, nouns, adjectives, pronouns, etc., we think about the beauty of the ideas expressed and the structure of it, not the actual words. Thinking that math having weird equations on a board is like thinking that poetry is just mere grammar studies.
Definitely, one has to learn first the grammar rules before studying or writing poetry. Likewise we must learn the language in which math is written before studying real math, or doing our own. This initial stage can be a bit boring and tedious, as it should be mainly repetitive and mechanical, but has no difference from an elementary english or a grammar course. The fact is that many people think that math is this boring first stage, which is rather sad.
There is an important difference between a description and the language used to make that description. One can think of math as describing things, their properties and interactions, but we must have a language to express these things. That language can be english, spanish, japanese, algebraic notation, geometric shapes, music scores, emoticons, etc. It is not the same to study a language than study something in a language. Math is about studying or analyzing things, and it uses a language. Just because you know french, that doesn't mean that you can understand an article about quantum gravity that happens to be written in french. Likewise, knowing calculus is not the same as knowing math. Just because a parrot can say words doesn't mean it understands what it is saying. Telling someone that learning math is learning how to take derivatives, integrals, how to factor and multiply big numbers, is like making a parrot believe it knows how to speak.
Posted by P3d40 at 6:12 PM
Pedro Fernando Morales-Almazán
Day dreamer and night sleeper. Math in between
Follow me on Twitter to learn more about me and what I am doing.
What is math? Baby don't hurt me, don't hurt me no...
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Apple Promotes Success Stories With TV Program 'Planet Of The Apps'
June 8, 2017, 10:28AM
Planet of the Apps—Apple's first original TV program—debuted on Tuesday and the first episode can be viewed for free through iTunes or the official website. Hosted by Zane Lowe, app creators pitch their ideas Shark Tank-style to a panel of four entrepreneur judges—Jessica Alba, Gwyneth Paltrow, Will.i.am and Gary Vaynerchuk. To promote the show, Apple is focusing on the story behind the story and what it takes to succeed as an entrepreneur.
Over the course of the 50-minute show, contestants on Planet of the Apps explain their concepts and vie for the attention and financial backing they need. If chosen, these developers will be mentored on how to strengthen their app for a chance at real funding. So Apple picked judges who understand the ups and downs of entrepreneurship, if not app development itself.
Entrepreneurial Eyes
First and foremost, Apple is marketing its show's credibility through its casting. They may not be app developers, but they know a thing or two about what makes a good idea, and how to turn that idea into a reality.
Jessica Alba co-founded eco-friendly retailer The Honest Company while Gwyneth Paltrow is a writer, food critic and founder of lifestyle brand Goop (derived from her initials). Will.i.am is a seven-time Grammy-award-winning entertainer, TV producer and founding shareholder of Beats Electronics. Gary Vaynerchuk is a serial entrepreneur, adviser and angel investor. Even the host Zane Lowe is a Grammy-nominated entertainer and TV presenter.
The official Planet of the Apps social media accounts have been posting spotlights for each of the judges and Lowe that highlight what strengths they bring to the table. On Apple Music, viewers can watch a series of featurettes that talk about each of their views on the subject of entrepreneurship.
He's all about bringing up the next generation of entrepreneurs. See @GaryVee on #PlanetOfTheApps on @AppleMusic
A post shared by Planet of the Apps (@planetoftheapps) on Jun 6, 2017 at 6:19pm PDT
Feeding An Ecosystem
Planet of the Apps is Apple's first step into branded content—helping others by helping itself. The ideas that gain the most traction have a shot at winning $10 million in funding and a top spot on the app store. Excited app developers mean more apps, and more apps mean more shared revenue for Apple.
"I was very interested in the idea that the whole thing could happen end-to-end under the Apple umbrella—that it could be sort of contained within their ecosystem, [and] that there was a real privacy element to it and control," Paltrow told Entertainment Weekly, "from a supply chain kind of all the way from the beginning to the end, and that there weren't going to be commercials. So, it was really a way to celebrate content, creativity, entrepreneurship, and I felt there was a lot of kinship between the DNA of the show—which was to find someone great and amplify what they're doing—to the DNA of Goop."
Currently, Apple takes a 70/30 split with app developers (70 percent to developers), but recently offered to take lower cuts if apps are sold as a service. Apple will now take a smaller cut of money from app developers if customers stick with their subscriptions for longer than a year, Phil Schiller told The Verge in a pre-WWDC 2016 interview.
Apple CEO Tim Cook told investors in January that he hopes to double Apple's services revenue over the next four years, helped in part by selling and distributing content. He highlighted that the developer community has earned a total of $60 billion, as the company has provided new ways for developers to earn revenue.
Tags: Apple, Apple Music, Branded Content, iTunes, Planet of the Apps, TV, will.i.am, WWDC
Expedia Transports Mobile Users To Destinations In 360-Degree Video
Expedia has partnered with the San Antonio Tourist Board to create a virtual mini-vacation across its websites. "My Day In San Antonio" allows users to choose from a variety of hot spots around the city such as The Alamo, the zoo and even a Tex-Mex dinner. Once a location has been chosen, the user is transported there via a brief 360-degree video. The ads may be viewed in a browser or with a VR headset for further immersion. On mobile, the ads respond to multiple phone sensors including the gyroscope, accelerometer and magnetometer.
Wendy Olson Killion, global senior director at Expedia Media Solutions joined AListDaily to share insight into the campaign and which travel industry trends marketers need to know.
Expedia Media Solutions is the company's advertising arm and the team responsible for Hawaii's facial recognition campaign, "Discover Your Aloha." We asked Olson Killion why 360-degree video was chosen to showcase San Antonio as opposed to other technologies available.
"[360-degree video] really puts the consumer in the mindset of being in that destination," she told AListDaily. "It's in between beautifully-produced video and true virtual reality, but it gives the consumer control. They can control what they want to look at when they want to look at it. In this instance, there are hot spots that they can click on throughout so they can kind of choose their own travel adventure as they are doing this. The output is a kind of personal itinerary that [users can] book if they wanted to. I think the difference is really that immersive control and personalization of that experience."
While Expedia is no stranger to 360-degree video experiences—having produced ads for Australia and Norway—"My Day In San Antonio" is the first interactive ad of its kind for the company.
"We've never used this technology for any other campaigns or any other cities," Olson Killion said. "We are always looking for ways of pushing the technology just a bit beyond the bounds. 'Discover Your Aloha' was the first in class to use that facial recognition software in a browser. Now we use gyroscopes and accelerometers on mobile—we're always looking for different combinations and different ways of using technologies . . . we are a technology company first and foremost in the awesome world of travel."
"My Day In San Antonio" launched on May 1 and will run through September. It may be too early to share metrics, but Expedia Media Solutions is ready to take on any challenges that pop up along the way.
"The feedback has been really good," said Olson Killion, "[but] we always look to and learn and optimize. If we see something in the campaign where the results aren't as strong as we would expect, we would look at what we've learned from the campaign thus far and optimize it based on data and other hypotheses. We always want to make sure we're getting good results for every partner."
Travel brands have proven to be eager adopters of new technology and Expedia plans to stay at the forefront of marketing trends, especially as they appeal to young consumers.
"We definitely feel that VR and AR are going to be more accessible and more affordable, allowing marketers to bring [virtual travel] experiences to life, raising awareness for their products and destinations," explained Olson Killion. "One of the other big trends we see is personalization through data. Data is very, very important to us. Consumers are expecting content experiences that are personalized to their needs and travel brands will need to use data such as sophisticated targeting in combination with new technologies to create personalized offerings, itineraries, etc. that appeal to specific audiences."
Could virtual reality vacations replace the travel industry? Olson Killion doesn't think so. "[VR] can help educate, it can inspire but it can't replace the authentic feel of being in a destination and really doing some of these experiences.
"I love my job, I love what we do, I love the space and being able to marry technology with travel for the betterment of the world—it's really cool."
Tags: 360 Degree, AR/VR, Expedia, Interview, Lifestyle, Technology, Texas, Travel, Video
Branded Content Favors Stories Over Traditional Ads
November 15, 2016, 01:34PM
While product placement is still very much a thing, a rising trend in the marketing arena is for companies to produce their own branded entertainment. These companies are trading in static ads and traditional commercials and instead telling compelling stories in line with their brand's message.
Nutella, for one, is timing a weekly web series with the holiday season in Spread the Happy. This feel-good show tells the stories of individuals who make the world a better place by spreading kindness to others. The first episode is about Brooklyn, a three-year-old girl who strikes up a sweet friendship with their garbage man. Aside from a fade-in title at the beginning and an image of Nutella spread at the end, these stories don't feature the product at all. "You'll notice that these are not ads—it's a webseries brought to consumers by Nutella so we're not trying to brand it," Eric Berger, marketing director for Nutella USA told Adweek. "We're just generally trying to spread happiness and inspire others to do the same."
Cap'n Crunch teamed up with Funny or Die last week to create a comedy series called The Earliest Show. Ironically airing in the middle of the night, the campaign tells the story of a talk show host who goes through a very public break-up. Aimed at millennial males, The Earliest Show stars Ben Schwartz (Parks and Recreation, House of Lies) and Lauren Lapkus (Orange Is the New Black). Aside from purposely wacky infomercials for Cap'n Crunch and a cooking tutorial, parent company Quaker wanted to focus on the story and original concept by Schwartz.
Starbucks began a similar campaign in September with Upstanders, an original series that aims to inspire positive change amidst cynicism in the United States. The series features ten stories told in written, video and podcast formats about "ordinary people doing extraordinary things to create positive change in their communities."
Going a different direction, Chipotle's Love Story animated campaign focuses on two entrepreneurs whose judgment is clouded by competition and processed food ingredients. The message is that the company cares more about what goes into their food than how they sell it. Love Story is the third in a string of short films by the restaurant chain that share a theme of quality food products.
Geico took a similar approach with its web series about its sponsored eSports players, Team SoloMid (TSM). TSM's New Neighbor is shot in mockumentary-style and explores how a professional eSports team living in a house to practice deal with an overly enthusiastic neighbor. Aside from a deliver of Geico "swag" at the beginning of the first episode, that's the last you'll hear about insurance. Geico saved plugs for separate, mini ad spots in which different team members would discuss an insurance offering while their neighbor interrupts in the background.
Branded entertainment puts control back into the hands of marketers and if successful, elicits an emotional response from the viewer. A recent study by Television News Daily shows that original branded content outperforms traditional pre-roll ads. These stories also generate an average of 86 percent brand recall among consumers—a much higher number than the 65 percent with pre-roll advertising.
Tags: Branded Content, Cap'n Crunch, Chipotle, Frontline Marketing, Funny or Die, Geico, Nutella, Original Content, Quaker, Team SoloMid, Visual ID
Astro Gaming Cranks Up Its Style With Adult Swim And Cartoon Network
September 7, 2016, 02:40PM
Astro Gaming has been the official headset for PAX conventions for the past eight years, but the recently concluded PAX West stands out because of the partnership that was announced between the audio company, Adult Swim and Cartoon Network. To promote the new line of products, Astro revealed special limited edition headsets and themed speaker tags at PAX West featuring the shows Rick and Morty, Adventure Time and Steven Universe. Additionally, Rick and Morty creator Justin Roiland was at the event to meet fans and sign autographs.
Cristopher "Soup" Lee, Astro Gaming's director of partnerships and licensing, spoke to [a]listdaily about revealing the partnership with Adult Swim and Cartoon Network at PAX West, and how it marks the start of bigger things to come.
Cristopher "Soup" Lee, Astro Gaming director of partnerships and licensing
How did the partnership to create Adult Swim and Cartoon Network-themed speaker tags come together?
We're huge fans of Adult Swim and Cartoon Network, and Rick and Morty is a personal favorite. When we found out that the Adult Swim and Cartoon Network creators and crew were fans of Astro, it was only natural for us to combine our forces and work on something really special together for the Astro headsets.
How did you decide on which TV shows to feature with the PAX West limited edition headsets?
We wanted to feature them all! Adventure Time, Steven Universe and Rick and Morty are all such amazing shows that appeal to a wide variety of different fans and gamers; we wanted to get something out there for everyone who loves those shows, and there's no better event than PAX to do it! These limited sets were just the beginning—we've got even more stuff planned for the future.
How do the Astro Gaming, Adult Swim and Cartoon Network brands match together?
We have a lot in common, actually. Sound is important to our fans; whether you're gaming, watching a show or listening to music, Astro products deliver on that premium audio experience. We've worked very closely with both the Cartoon Network and Adult Swim teams to create these tags using their amazing art and iconic characters so fans can customize their Astro headsets and have the best of both worlds (sound and style), whether on the go with A38s or at home gaming on A40s. We also brought Justin Roiland, the co-creator and voice of Rick and Morty, out to PAX West for a meet and greet and signing to continue to tell that story of how closely we work together on these products.
What does it mean for Astro to be the official headset for PAX?
We're family. Astro has been the official headset of PAX since 2008, so we've had a long and strong relationship with Penny Arcade for not only West but all the PAX shows for many years. In addition to the 300+ headsets we provide for the PC Freeplay area at PAX, we also have our headsets featured in over seven different partner booths at West. PAX has always been a great way for us to engage with our fans directly and let them experience the quality and comfort of our products while also delivering an immersive audio experience with partner games and content at the show.
What are some of the products that were shown?
PAX West is the official unveiling of our partnership with Cartoon Network and Adult Swim. We've got Rick and Morty, Adventure Time, and Steven Universe limited edition speaker tags, A40 TRs, our Mixamp Pro, brand new headset stands, as well as our licensed mod-kits and we're also demoing the upcoming A50 wireless headsets that you can experience in our booth which feature the all new A50 mod-kit system and new charging base station for PC, Xbox and PS4.
How many different ways were there for attendees to experience Astro Gaming audio products at PAX West?
Not only can attendees try our products at the Astro booth but also in the Freeplay area, as well any of our PAX West partners' booths. We had over 500+ Astro headsets on the floor at PAX for fans to try out. As the official headset of PAX, our headsets will continue to be available for people to try out at all the other PAX shows in case you couldn't make it out to PAX West this year.
What would you say sets Astro products apart from the competition?
Astro has always been a leader in the space. At our core we're gamers, some of us are even former professional gamers, so when Astro came together it was to solve glaring issues with gaming headsets on the market like comfort, quality, style and communication, and we delivered. Astro has been building on that promise to give fans that premium audio experience that is immersive and comfortable.
Audio is important to us and our partners, so we work very closely with the development teams to create these products that truly deliver the best-in-class audio gaming experience for their content. With the mod-kits and custom speaker tags, fans have even more freedom to customize their Astro gear and really express themselves making these products their own. Gaming is a lifestyle and Astro will continue to highlight that story with our partners, products and fans.
Tags: A50, Adult Swim, Astro Gaming, Cartoon Network, Frontline Marketing, Gaming, Interview, Media, Partnership, PAX, PAX West, Rick and Morty, Steven Universe, Strategy, Technology, TV, Visual ID
YouTube Music Times Provocative Ads With Political Strife
July 19, 2016, 02:45PM
As society endures trying times of global violence, racial tension and political turmoil, YouTube aims its latest campaign at those who define themselves by the music they listen to. The five-video initiative titled "It's Who We Are" promotes the YouTube Music app by highlighting its audience's diversity.
"We did a bunch of segmentation around our users and found this set of users who is really our key target market who finds and defines themselves by music," Danielle Tiedt, YouTube's chief marketing officer told Billboard. "We kind of leaned into characters where you really saw that juxtaposition of the way music is with you at really critical moments in your life and how it helps define you and bring these characters to life in the same way we're also highlighting this incredible diversity of users and the music we have on the platform."
The new series of ads are deliberately provocative, depicting characters that are the subject of much current debate, such as Muslims, racial stereotypes and the LGBTQ community. While any dialogue is brief, the focus of each video is the character and what they're listening to. In Alex's Theme, a teenager in a rural town dresses up in women's clothing to Big Freedia's "Club Now Skunk." Afsa's Theme, meanwhile, depicts a young, hijabi Muslim woman jamming out to "Blackalicious." The common thread is that each character accepts themselves through the music they enjoy. After all, who hasn't blasted their earballs to a motivating jam or fell into the melancholy embrace of a sad song after a break-up?
It's no coincidence that these YouTube Music videos are timed with the Democratic and Republican National Conventions. YouTube admits that the purpose is to start conversations, heated or otherwise.
"There's no doubt that they will cause controversy," continued Tiedt, "These are exactly the kind of lightning rod identity politics that are going crazy in the world right now. One of the reasons why we're kind of leaning into that a little bit is because at YouTube we have such commitment to this idea that everyone should have the freedom to belong. It's really, really a core part of our mission and how we run our business and that's part of why we're sticking strong to characters like this because if not us, who?"
Music streaming is big business, with brands partnering with YouTube, Spotify, Pandora and more for maximum exposure. According to a new report by App Annie, music and entertainment-related categories experienced strong worldwide revenue growth across both Google Play and the iOS App Store in the second quarter of 2016.
While this celebration of diversity may be music to the ears of some, there's no better place to find opposing and often misspelled opinions than on YouTube video comments, and the war has already begun.
Tags: YouTube Music
Wargaming Comes to PlayStation 4
BY Steve Peterson
September 16, 2015, 12:00AM
Wargaming has been very successful with World of Tanks on the PC, notching up over 100 million registered subscribers and a huge amount of revenue. Now, though, the company's success has spread to other games and other platforms. World of Tanks has done well as the first free-to-play game on the Xbox 360, and now on the Xbox One. World of Tanks Blitz is generating good numbers on mobile. World of Warplanes is out on PC, and World of Warships launches soon. Now, CEO Victor Kislyi has announced at the Tokyo Game Show that World of Tanks is coming to the PlayStation 4.
Keith Anderson
GamesIndustry International interviewed Keith Anderson, Wargaming's marketing and communications director for Europe, about the company's latest moves. Anderson is particularly keen on the possibilities for World of Warships. "What we're also looking at is opportunities to bring new players into the WarGaming family, and there's many countries that didn't have strong tank battalions during World War II, but had great navies, and we're seeing uptake from these players," said Anderson. "There's something about images of the big ships from World War II that is just so iconic. The Warspite, the Bismarck, the Tirpitz, that's attracting a new audience in too, so we're really excited about that."
Asked about how Europe performs when it comes to ARPU (average revenue per paying user), and Anderson has a ready answer. "We find that we have very healthy ARPU rates across Europe. World of Tanks as a game has been great for four years now," he said. " He went on to comment on Wargaming's marketing approach to Europe. "For us Europe's a very, very healthy market, it's a vibrant market… What we're definitely not doing is resting on our laurels. We're driving growth very aggressively. We've engaged in two TV campaigns across Europe already this year, in twenty countries and in seven languages. We've got a massive Q4 TV campaign for Tanks planned. We're working with YouTube Gaming right now, and investing very heavily in their new channel. And that's not to say we're not investing in the other channels at the same time, like Twitch, for instance. We are. It's just that we're always looking for new areas to grow, we're looking for new areas to acquire new audiences."
Anderson also talked about World of Tanks coming to Sony's PlayStation 4. "As always, we will be adapting the game to meet the platform. So, in addition to making the most outstanding visuals on Playstation 4, we'll have platform exclusive features, including complete dual shock controller integration," Anderson said. "It's a pretty awesome announcement for us to make, we're very excited to do it. It shows our commitment to bringing our games to multiple platforms, to audiences wherever they're going to be. In addition to that, World of Tanks on Playstation 4 will be free to play to all PSN account holders. So you will not require a Playstation Plus account to play World of Tanks.
"We're doing exceptionally good business on the Xbox, on both the 360 and the Xbox One, but for us it's really exciting to be engaging with Sony, to bring the game to the PS4," Anderson continued.. "We will be having a few very good deals for PlayStation players when we make the announcement, they get a free premium tank with PS4 exclusive camo, they'll get premium time if they're a PlayStation plus holder when the game launches, all that kind of thing. Then for an exclusive limited time, we'll also have two new maps on the PlayStation, which players on the PlayStation will be able to jump into and play first. So we're very excited about this new partnership with Sony."
Tags: PlayStation 4, Playstation Plus, Wargaming
Now Hiring This Week: September 16th
BY Lauren Arevalo-Downes
[a]listdaily is your source for the hottest job openings for senior management and marketing in games, entertainment and social media. Check here every Wednesday for the latest openings.
Ubisoft – Associate Brand Manager (San Francisco, Calif.)
Kabam – Product Marketing Manager (San Francisco, Calif.)
Glu Mobile – Community Manager (San Francisco, Calif.)
Ayzenberg – Digital Marketing Beat Writer (Pasadena, Calif.)
Ayzenberg – Account Executive (Pasadena, Calif.)
Ayzenberg – Media Planner (Pasadena, Calif.)
For last week's [a]list jobs postings, click here. Have a position you'd like to place with us Email us at pr@ayzenberg.com.
Tags: Career
Sony Announces PlayStation Virtual Reality
Sony held a big press conference at the Tokyo Game Show earlier today, announcing many new games and finally providing the consumer branding for its long-running Project Morpheus virtual reality (VR) headset. The system will be called PlayStation VR when it hits the market at some point "early in 2016." Sony still hasn't provided a retail price or a more precise release date for the VR device. We do now that PlayStation VR will be connected to your PlayStation 4 console, and use PlayStation Move controllers along with the PlayStation Eye camera.
The name PlayStation VR not only directly expresses an entirely new experience from PlayStation that allows players to feel as if they are physically inside the virtual world of a game, but it also reflects our hopes that we want our users to feel a sense of familiarity as they enjoy this amazing experience, said Masayasu Ito, EVP, Division president of PS Product Business and VP, Software Design Division. We will continue to refine the hardware from various aspects, while working alongside third party developers and publishers and SCE Worldwide Studios, in order to bring content that deliver exciting experiences only made possible with VR.
There are already many developers working on PlayStation VR products, and Sony's got some impressive titles like Final Fantasy XIV (from Square Enix) lined up. We can expect more titles and information about PlayStation VR at the upcoming PlayStation Experience, coming this December 5-6 in San Francisco.
Tags: PlayStation 4, PlayStation VR, Sony
Marketing With a Whisper
There's a new social medium that's gaining ground rapidly, with more than 10 million users, 10 billion page views a month, and 1 million app users every minute. That is Whisper, the Los Angeles-based startup that offers users anonymity, unlike most social media. Now the platform is reaching out to advertisers, running promos for brands like Coca-Cola, Hulu, and 20th Century Fox, and preparing a series of public service ads for the Ad Council.
Whisper CEO Michael Heyward feels that the success of an anonymous platform shouldn't be a surprise he feels it's a core human need. He feels there's value in being the opposite of other social media.
"The core motivation behind sharing on Facebook or Instagram is to show everyone how awesome and cool I am, right It tends to be very ego driven," Heyward noted in an interview with Adweek.. "The whole idea with Whisper is allowing people to share things like, "Hey, I'm 19, and I've never had a girlfriend." You are probably not going to share that on Facebook."
Whisper is putting some serious effort behind its move into advertising, hiring digital veterans Mark Troughton as president and Shelby Huston Haro as the VP of sales. The company has raised $61 million so far, and is growing its ad revenue.
"We're being more proactive in [brand-related] conversations," said Heyward. That includes offering brands keyword targeting, and looking at data around places and topics.
The one concern that's been raised about "dark social" media is the potential for cyber-bullying, but Heyward has a ready answer for that.
"People have an affiliation in their head that anonymity equals bullying or saying things without accountability when those two things don't always go hand in hand," Heyward noted. "We've always been very clear that we only allow people to use anonymity as a shield and not a sword. And we have, actually, over 130 full-time human moderators combined with [automated moderating]."
Nintendo Reorganizes, Names New President
Despite the fact that Nintendo has returned to profitability, things have been a bit rough for the company lately. Satoru Iwata, who had been serving as the company's president since 2002, passed away unexpectedly back in July, with game producer Shigeru Miyamoto and Wii architect Genyo Takeda filling in ever since.
Today, Nintendo announced Iwata's successor as company president, Tatsumi Kimishima. Kimishima previously served with Nintendo's human resources division, as well as a managing director. It's part of an overall corporate restructuring which will "strengthen and enhance the management structure of the company," according to a press release posted earlier today.
Kimishima has plenty of experience with the role, originally serving as president of Nintendo of America from 2002-2006 before Reggie Fils-Aime filled the role. He also worked as the CFO for the Pokémon Company, and had a presence in various Nintendo Direct broadcasts over the years. Whether he will have a presence in future videos like Iwata had with his many appearances is not yet known.
Miyamoto and Takeda will continue to play strong roles in the company, with their new roles of "Creative Fellow" and "Technology Fellow" noted in the press release. Even though the names sound casual, Nintendo indicated that a "fellow" is "an individual selected from among the Representative Directors who has advanced knowledge and extensive experience, and holds the role of providing advice and guidance regarding organizational operations in a specialized area."
These changes are crucial ones for the company, as Nintendo attempts to both enter the mobile market (in its partnership with DeNA) and introduce its new NX hardware next year, which is likely to get its worldwide debut at the next Electronic Entertainment Expo event in Los Angeles.
In the meantime, Nintendo is preparing for a strong line-of up games that will include a number of franchise favorites in new adventures, including the user-friendly Super Mario Maker that just released last week, along with the forthcoming StarFox Zero for Wii U, The Legend of Zelda: Triforce Heroes for Nintendo 3DS, and fan favorite Xenoblade Chronicles X for Wii U, all set to arrive in time for the bustling holiday season.
Kimishima's appointment, in the eyes of many analysts, seems to reflect a desire to move forward along the company's current path with an experienced hand at the tiller. This is not someone likely to take bold new directions, but rather someone that can ably execute the strategy the company's executives have collectively put together over the last year or two. The next year should be very interesting for Nintendo as its major new initiatives begin to appear, and we see how they are received in the marketplace.
Image source: Tech News Today
Tags: Media, Nintendo
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