You fire your next Facebook post into the universe, you start to quiver, this has to be the one that will answer all my traffic prayers.
Nothing, not even from your mom! Mega face plant! What did you do wrong?
You created an epic piece of social goodness.
This is a familiar story for most people sharing content on Facebook. The organic reach of most Facebook posts is just not what it used to be. Does that mean you should pack your bags and head for Twitter?
Nope, the truth is that everyone is in the same boat. Facebook released their Edgerank algorithm back in 2010 and this has been killing organic reach for most. 52% of statuses posted from Facebook Pages have taken a massive hit according to Marketing Land.
That is quite a hit, but that also means that 48% of people posting on Facebook are nailing it!
The truth is you really can take control of your organic results. With these tips, you can stop waiting and get your content the exposure it deserves….
The best way I've found to increase organic reach on Facebook is to drive people from other channels (or areas of Facebook) to posts on your page.
For example, post a question (i.e. about a current struggle you're having) with an image on your page, then grab the link to that thread and share it with your Facebook group and/or with your email list. Expand on the post a bit and then ask your peeps to pop over to your page and join in the convo.
This same strategy can work if you want feedback on a new course name (or any other poll) if you're looking for someone to hire, or even if you just have a fun prompt like a photo challenge to share.
I've had great success doing a post like this once or twice a month. It not only has increased the reach of the posts I share with my peeps, but it has also increased the reach of my page in general because I'm constantly growing my following at the same time.
Freshness isn't just Google's ranking factor. The life of a post in the Facebook News Feed is also dependent on recency. If you publish timeless content, then it will be useful for your audience for longer periods. They'll keep liking and commenting on your post.
Due to this increased engagement, the Facebook algorithm will ensure that your post gets distributed further and that it appears in feeds for longer periods. Boost post durability with evergreen content.
But, what if you, the business owner, don't want to do the legwork of finding your evergreen posts? Then, use a social media scheduling tool like Edgar. Here are some great examples of evergreen content by HubSpot. Although they are talking about blog posts, you can model the ideas for Facebook posts as well.
I would recommend no one go completely organic – ads are essential. But if they do, our data across thousands of pages and ad accounts says likes are more essential to visibility than shares. It seems Facebook's algorithm releases more views when people like your posts. Facebook Live gets you more views for now.
Check what kind of posts your audience prefers – some like images, some videos, some even prefer shared videos specifically! After that, the secret is to discover what your particular audience loves, through Facebook audience insights and through testing post ideas, then repeatedly analyzing your post engagement rates. We use an optimization cycle: Analyze-Create-Test (ACT) to get more ACTION from customers, in this case: likes.
If the thing you sell is kind of boring, then tie it into other things your audience loves. Every audience is different. For example, PayPal fans love The Walking Dead, so their most organically viewed video was a zombie-focused one. In our Carl's Jr campaign we found that their customers love bacon. Our staffing client's customers love animals and vacation photos.
Keep looking at the idea, thinking up new ideas and testing. And try BuzzSumo's Facebook search if you run out of ideas.
The best way to grow your organic reach on Facebook is to use a mix of content (links, images, and video).
I also spend money boosting at least 1 or 2 posts a week to my targeted audience which helps increase the organic reach because the boost will get some engagement.
This pleases the Facebook algorithm and our organic reach increases.
My best tip for optimizing content for social media, works on Facebook or any social network: It's collaboration.
Invite them to contribute a quote. The post doesn't have to be a round-up like this one for the tactic to work. You can add quotes from contributors to any post, just as a journalist adds sources to an article. It makes the article stronger and more likely to get shared. And those first few shares will increase organic reach.
Add the quote in the article along with as much love as you can: a face, title, business name, link, etc.
Once it's live, let them know with a short email and link to the post on Facebook. In the post, add a thank you and mention for everyone who contributed. They'll likely share it almost immediately.
Though we put a huge emphasis on these things, they often don't provide a return on investment (ROI) or even produce qualified leads. Being that the average organic reach for businesses on Facebook is a mere 2%, we really think it's best to combine organic and PAID efforts.
Can you have organic Facebook tactics without paid advertising or paid ads on Facebook without organic posts? Sure. But the best outcomes usually appear when you apply both. Not to say that organic efforts aren't needed; they show off your personality and style and help your would-be consumers get to know you. However, paid advertising helps bring those would-be customers to your Facebook Page or website.
The truth: They (organic and paid efforts) work best in tandem.
This is a huge question, and something I get asked almost on a daily basis. Here is my best tip: tag people. But don't be reckless about it. Don't just tag random people that pop up when the @ symbol comes up, tag people that you know will get amped up about the post/comment. If you can get someone excited, angry, or passionate about a subject it will create conversation, and if you can create conversation you'll naturally trigger Facebook's internal algorithm to make it show up in more news feeds.
Tagging people in comments is also helpful. Make a comment within the original post and tag someone in it. Ask them a question and tag them in it, it'll almost demand their attention.
Sadly, without having a budget to "boost" a post on Facebook, it is getting harder and harder to promote a post. With the right initiative and tools, you can get some great reach on Facebook without having to spend the $$.
My biggest tip (which works every time) would be creating a private Facebook group with your biggest advocates in it. Each time you post something you can reach out to them and ask for their comments. The idea here goes beyond just getting Facebook likes or comments but continuously engaging with the people who already believe in you, who've purchased with you or converted in some way and turning them into ambassadors for your brand. The private group is also a great way to get feedback from your customers, offer exclusive deals, post surveys, get profound quotes, reviews, and testimonials.
In addition, I encourage my clients to post in relevant Facebook groups that care about their type of content. To start discussions, engage with the community and comment on other people's content too (not for the sake of commenting but for truly growing your community).
One other way to get more engagement on your posts is by tagging relevant people and inviting them to share their opinion.
To increase your organic Facebook reach I would create a separate account for your business. When you do that your personal feed will be more business-centric. These people are more likely to engage which will push your post further.
Just be cautious not to over promote, think value!
Keep family and friends news for your personal account.
Next, reach out to groups that you can join. You want to make sure they are interested in your product or service. Start posting content that is educational and valuable. Ask them questions or create surveys, these are your target audience… get to know them!
Lastly, try and get these people onto your Beta testers list so that you are not cannibalizing sales by beta testing on your customer list!
Create custom images that match the size of Facebook updates, so everything is viewable to the end user and also grabs their attention. This is something that should also be done with all social media image sizes.
Write your own unique titles and descriptions. Don't just let FB pre-populate these fields for you.
Segment your audiences into different pages/groups based on their interests, location, and sites.
Ask a question to your audience? This is a great way to immediately increase engagement, while also getting others to respond as well.
It will take some time, work and effort, but if you want to increase your organic reach, it's definitely worth the investment. Once you've mastered all of these elements, you can then start messing around with Facebook Ads and "Boosting" your posts.
Since you've already done the best hands-on optimization for your FB updates, paid advertising on top of this should result in even more traffic, engagement and clicks back to your site.
Engagement – share other's blog posts as you read them and like and comment on others Facebook posts. Your fans will enjoy your newsfeed and you will actually get people who want to buy what you are selling!
One of the keys that I've found to being successful on Facebook (if we're defining success as being able to dramatically improve and increase our organic reach) is the use of Rich Media in every post.
Facebook recognizes that most Facebook users prefer to engage with video or images. They look at the various types of shares across the board and see engagement levels drop precipitously for text and link posts. And for good reason. Plain text updates tend to be boring (which is why Facebook is testing coloured backgrounds to try and spice things up), and link shares take people off the Facebook platform entirely (which both Facebook and the users tend to dislike).
But images and video are nice, appealing, and right there on the platform. It's easy to like or share an image or video. You don't have to click off Facebook and read some long article before you can determine whether you'd want to share it or not.
Say, for example, you decide to share a link to your latest blog post in the morning. That afternoon, you share a funny meme. We already know that the meme image will get more Reach than the link share, but how much more? When you shared that link, it probably reached 4% of your Facebook Page fan base. Out of that 4%, how many actually engaged with the share? Let's assume for the sake of argument it was 10% – or .4% of your total fans who liked, commented, shared or clicked on that post.
The other fans who saw it but weren't interested enough to engage with that post? Facebook noted that and the next time you share a post – that image meme – Facebook may choose not to put it in the feeds of that 3.6 % of fans who weren't interested earlier.
If you make sure that every share you create is an image or a video, not only will their individual post reach improve, but your Page's overall reach will as well.
I tested and documented this Facebook Hack extensively and can tell you that, when applied consistently, you can improve your Facebook Reach by as much as 10x! My own Facebook Page averages just 2.2% Reach for link posts, yet consistently achieves 24% Reach for images!
From a tactical standpoint, I think video is the (current) secret for expanding organic reach on Facebook. It's still somewhat of a novelty, and not every brand has the budget or foresight to create content on this medium (even though low-budget production is just fine!). Those that use video easily stand out and Facebook users take notice.
"LIKE" this post if you agree!
Tag a friend who'd love this.
You get the idea. As with any type of marketing, if a person is not sure what their next step is supposed to be, they likely won't take it. It's our job as content creators to guide them.
You may have seen a few Facebook business pages which get updated every single hour. It's because they know the importance of showing their regular presence.
Interacting with your readers is the master key. The more you engage, the more are the chances to build strong bonds. Human bonds lead to regular inputs which directly increases the organic reach.
If you don't have enough time to keep the harmony, hire a social media manager who can understand the concept of human relationships and readers' values.
NOTE: Facebook isn't like Twitter where you can post every minute. From my experience, one an hour is the best duration for sharing your content.
Next to search engines, Facebook is my Number 1 referrer of traffic.
However, I do not believe in spending money to boost your post or pay for advertisements.
Why not? I had a friend in the humor niche write to tell me she increased her exposure which resulted in her getting new followers by paying to boost her post.
I tried it. Coincidentally, I received many new subscribers that week. However, when I asked how they found me, no one said Facebook. Maybe certain niches do better by paying to boost posts. I've tried twice with little results.
So, how did Facebook become such a large referrer of traffic to my blog?
Facebook groups. The support of the groups on Facebook to my blog has been overwhelmingly favorable. By posting my links and a short blurb about my posts in Facebook groups, I've received exposure, traffic, and new subscribers. Many have even become my friends.
When people comment or share your post on Facebook, they click "like." Often, they write praise of your post in the group as well. The Bandwagon Effect takes over. People coming into the group after that will see all the likes on your post and the compliments and wonder what your post is about. That's why it's important to post in the group early, as soon as the thread begins for that day or week.
I write for bloggers without a budget. I would tell them to save their money. Type your niche + group in the Facebook search bar. Find groups with sharing threads that way.
As you can see there is still a lot of hope out there for organic reach on Facebook. You just have to think of things a little bit differently.
The biggest takeaway in my eyes is to use images and a link instead of the default Facebook link post. From doing this myself I have seen a huge difference in my reach.
If you are not afraid to get in front of the camera, talk about things that are going on in your post and then add a link. Facebook is really pushing video, so there has never been a better time to get it in your strategy.
Before I go I would like to give a big thank you to all the experts featured. You all nailed it with your responses.
Guest Author: Joe Elliott is the founder of One Man Wiki, his blog that shares tips to help you kickstart your blog. If you are a new or struggling blogger his tips will show you how to get traction in no time at all. Take his exclusive free course that will show you how to leverage the power of influencers so you can skyrocket your traffic and subscribers.


Hortons Home Lighting has everything you need to decorate your home for the holidays. The Hortons "Christmas Shoppe" has a large selection of prelit Christmas Trees ranging from 3 ft. to 8 1/2 ft. The Christmas Trees come in many styles and are priced from $29.99 to $1,199.00. The "Christmas Shoppe" also has much more to offer in decorating your home for the holidays including: ornaments, designer tree trim, wreaths, garlands, candles, indoor and outdoor Christmas décor and giftware.
In addition to Christmas décor, Hortons Home Lighting has a huge selection of products that can help beautify your home for the holiday season. For starters, Hortons has the largest selection of lighting products in the Chicagoland area. Choose from our selection of lamps, recessed lighting, chandeliers, outdoor lighting and more. Plus, Hortons also features: furniture, ceiling fans, mirrors, wall art and seasonal merchandise.
Hortons Home lighting has three locations: La Grange Lighting Store and Ace Hardware, Downtown Chicago Lighting Store and Orland Park Lighting Outlet.


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Cheap Trick singer talks longevity, lawsuits, and lipo before acoustic show
A little more than a month after a Delaware judge dismissed an intra-band lawsuit involving Cheap Trick, the lead sin...
Cheap Trick singer talks longevity, lawsuits, and lipo before acoustic show A little more than a month after a Delaware judge dismissed an intra-band lawsuit involving Cheap Trick, the lead sin... Check out this story on delawareonline.com: http://delonline.us/KPfeoo
The News Journal Published 3:18 p.m. ET Jan. 23, 2014
Robin Zander of Cheap Trick performs on stage at the Marshall Classic Rock Roll Honour-Show at The Roundhouse in London in 2010. (Photo: Jo Hale)
A little more than a month after a Delaware judge dismissed an intra-band lawsuit involving Cheap Trick, the lead singer of the pop/rock band that has sold more than 20 million albums during its four decades will perform in the First State.
On Dec. 12, Delaware Chancellor Leo Strine bounced the lawsuit to federal court in Illinois, where the band was originally formed, ruling the squabble within the band, which is incorporated in Delaware, should be decided there instead.
Singer Robin Zander, guitarist Rick Nielesen and bassist Tom Peterson are suing to remove drummer Bun E. Carlos as a board member of the band's businesses. They contend Carlos lost his voting rights when he stopped touring with the band a few years ago.
The lawsuit is still pending, putting the band's private business in public view. It also follows the band members wherever they go.
Prior to an interview with The News Journal to preview Zander's performances at World Cafe Live at the Queen Sunday, and Tuesday's show at the Avalon Theatre in Easton, Md., his publicist asked the newspaper not to ask about the lawsuit to guarantee a "great interview."
During his chat, Zander, who turned 61 this week, was the first to make a passing reference to Carlos and delicately addressed the lawsuit when asked about it, saying only that lawyers were being left to handle the situation and that he is focusing on singing. But he did add, "There is some sadness there."
Over the years, Zander's impressive vocals has hopscotched musical genres from power pop to hard rock as Cheap Trick delighted in showing its range. And in the process, he has influenced singers of all types, whether it be punk, pop, metal or rock.
As his first Delaware show since Cheap Trick's performance at the Delaware State Fair in 2012 approaches, we talked to Zander about what fans should expect from these rare solo acoustic shows, Cheap Trick's connection to the SeaWorld controversy borne out of a CNN documentary and his Kurt Cobain connection.
Contact Ryan Cormier at (302) 324-2863 or rcormier@delawareonline.com. Follow him on Twitter @ryancormier or subscribe at www.facebook.com/ryancormier.
Q: So this tour is solo acoustic with your son Robin helping out?
A: Yeah. We have down time, which we have right now since this time of year is usually slow for Cheap Trick. We decided to go out and play some songs that normally wouldn't be played in front of an audience. We put together a set and still haven't whittled it down from the 35 songs we have. We want to get it to 22 or so. There's going to be a lot of material from my solo records plus some obscure Cheap Trick songs.
Q: Are you doing many of these shows and have you done many of them in the past?
A: It's new. The last time I did anything like this was 40 years ago. I've had to learn these songs over again, but it basically warms me up to go back to Cheap Trick by doing a tour like this. It helps me a tremendous amount. It really is a physical thing and being my age it takes a little bit to get it up. Most of these songs have not been performed before, so on a personal level, it's going to be cool for me to do them. It also gives a little insight into a portion of Cheap Trick. There's a country and bluesy side to me.
Q: Just last month I saw you were doing some Robin Zander Band shows. You covered Badfinger's "Baby Blue," the song that plays at the end of the final episode of "Breaking Bad." Are you a fan of the show?
A: I'm not a "Breaking Bad" fan, not that that's a bad thing. I lived through Badfinger as a fan and there are many other songs I could have chosen that are just as good. But I love that band very much.
Q: Did you hear later that the song ended the series kind of like Journey and "The Sopranos."
A: Yeah. Want to know who told me that? Badfinger themselves. They told me and I didn't even know about it. I thought it was pretty cool.
Q: I saw you were in the news when Cheap Trick decided to pull out of performing at the SeaWorld Orlando's Bands, Brews and BBQ Festival on Feb. 8. It came after the airing of the CNN documentary "Blackfish," which raised questions about the dangers of keeping killer whales in captivity. Is there a band meeting about this or does someone in the band just pull the plug?
A: We had a meeting and basically our conversation was this: We understand both sides and we're going to stay out of it.
Q: I was thinking that in the realm of possible controversies a band can be involved in, one involving whales is not up there. Is that a bizarre meeting to have?
A: Yeah. And another problem was the timing. We booked the show before the controversy. So once it came about, we thought, "This is not good." It was a tough decision to back out because there is a contract and you promised somebody – you just can't back out. But this is something that I think is important enough. We're going to back out until they figure it all out, make some changes and re-negotiate their deal with the animals. [Laughs.] The animals meaning the humans and the animals.
Q: Looking at Cheap Trick's career, you're right around the 40-year mark and I was thinking about when the band was first formed. I assume you're just looking for people at that time who you're on the same level with musically. With 40 years under your belt, it reminds me of the phrase, "You can't choose your family." Are you surprised you're able to co-exist that long after being thrown together at a young age? I don't know if you were all friends prior?
A: I don't think we were friends that way. Maybe Rick and Tom were, but I don't recall. I was in bands with Bunny [Bun E. Carlos] for a few years before that and that's how I got to know Rick and Tom. But I knew of them because we were in the same town. Rockford, Ill., was only 100,000 people or so. It's a small town and you get to know everybody in the music scene. Part of the reason we are still together is that we were never that close. We don't doo-doo in each others' backyard, let's put it that way. That's something a lot of bands don't realize. Once you get into everybody else's business, things start happening. Girls come around and all of a sudden you're not in the band anymore. We were lucky in that respect.
Q: It's your birthday this week. Do you get reflective or are you the kind of person who is always looking forward?
A: I spend a lot of time at the doctor's office getting surgery on my face, liposuction and all of that. So it keeps me pretty busy. [Laughs.]
Q: So you don't sit around thinking about how you would want to be remembered or anything like that?
A: That's already done. I don't have any control over that. People will remember me from the times they came to our shows and how I was. I've been through all that and it is what it is. I'm not able to change history.
Q: I saw some of the "Guitar Center Sessions" episodes that just aired on DirecTV hosted by Nic Harcourt. I've read plenty of positive reactions to that performance by Cheap Trick. If people haven't seen you play recently, they walk away thinking that you still put on a great show from top to bottom. Sometimes when bands have been around that long, they can become stagnant. Do you revel in showing off what you're still able to do, especially when it's being recorded for TV?
A: I don't think about it. We're playing out there all the time – playing with Aerosmith and other bands of that ilk that are powerful and we kick their ass every night as much as we can. We do the same thing whether it's being recorded or not. We are who we are. And there's no doubt about it, I think we're better now than we were 20 or 30 years ago.
Q: I remember that Nirvana's Kurt Cobain had said he was a fan of the early Cheap Trick albums in an interview before his death. I also saw that he even drew a sketch of you on one of the band's early fan club mailers. Have you ever seen it and what was your reaction when "Nevermind" came out or heard that he had love in his heart for you guys?
A: Oh yeah, I've seen that. I thought it was pretty cool. They were a great band and he died, unfortunately. That was a terrible thing that happened. We've since had relationships with Dave Grohl and people surrounding that band. Some bands say that they like Cheap Trick, but that doesn't mean they sound like us or emulate us. It means that the energy was there that they appreciated that and we liked that about them, too.
Q: You can hear some of the spirit of Cheap Trick in there whether it is some of his vocals of the band's sound, right?
A: Oh yeah. Some people will tell me I sound like Roger Daltrey [of The Who] on a song. Well, I wear my heart on my sleeve too. I'm proud of influences that I have had in my career and I don't see anything wrong with that. As far as Kurt Cobain is concerned, God bless him. I hope he's having a good time wherever he is.
WHAT: Robin Zander
of Cheap Trick
WHEN: Sunday, 8 p.m.
WHERE: World Cafe
Live at the Queen,
500 N. Market St.,
TICKETS: queentickets.worldcafelive.com
WHEN: Tuesday, 8 p.m.
WHERE: Avalon Theatre,
40 E. Dover St.,
Easton, Md.
avalontheatre.com
Read or Share this story: http://delonline.us/KPfeoo
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redpajama_set_name: RedPajamaCommonCrawl


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Places to Eat in Loma Linda, California
Restaurants Near Citizens Business Bank Arena in California
Restaurants Near Route 1 South in San Francisco, California
Danielle Hill, Leaf Group
Varied dining options are available just off Route 1 in San Francisco. (Photo: Thinkstock Images/Comstock/Getty Images )
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As Route 1 passes through San Francisco, it becomes Park Presidio Boulevard, Crossover Drive, 19th Avenue and Junipero Serra Boulevard before merging with I-280 and entering Daly City. The route runs north-south through the west side of town, cutting through the Presidio and Golden Gate Park and passing by Golden Gate Heights and Inner Parkside and Parkside neighborhoods and right by San Francisco State University. If you're looking for a bite to eat without getting far off Route 1, San Francisco's cosmopolitan range of cuisines won't disappoint.
South of the Presidio
South of the Presidio and north of Golden Gate Park, Route 1 is lined by green spaces, meaning that you won't find any eateries right on Park Presidio/Route 1. However, plenty of options are available just off the boulevard. On Geary Boulevard, several Asian restaurants are within a block of Park Presidio, including Ariake (sfariake.com), a Japanese restaurant specializing in tempura, sushi and other traditional Japanese dishes. For simple fare, Lou's Cafe (louscafesf.com) is just a few doors down. The menu features salads and sandwiches, many served with the house's signature aioli-based sauce.
South of Golden Gate Park
Once you pass through Golden Gate Park, Route 1 becomes 19th Avenue and emerges from the green spaces to the north. Instead, the road merges with the gridded street layout, letting drivers turn off more easily but creating an urban "stop-and-go" driving experience. Most of the restaurants in this area are located on the cross-streets, not on 19th itself, which becomes largely residential. Just one block south of the park, Irving Street offers some casual dining options within a couple blocks of 19th Avenue. The Taco Shop @ Underdogs (tacoshopsf.com) serves tacos in a sports bar environment; most dishes are made with organic and locally grown or raised ingredients. For deli fare, head to Lucca Foods (luccafoods.net), which serves hearty sandwiches as well as sides like potato, macaroni and artichoke salads.
By Golden Gate Heights
Where 19th Avenue passes by the Golden Gate Heights neighborhood, several restaurants are clustered along Noriega Street. Within two blocks just west of 19th Avenue, diners can choose from half a dozen restaurants, including Asian options. Lanna Thai Restaurant (lannathaisf.com) serves Thai classics, from soups to curries and noodle dishes to traditional desserts. A special lunch menu is available. Peking Restaurant (pekingsf.com) specializes in Szechuan-style Chinese food. Diners may eat in or order food for takeout or delivery. Catering services are also available.
Near San Francisco State University
Just before 19th Avenue merges with Junipero Serra Boulevard, it passes by the SFSU campus. Dining around campus centers around the Stonestown Galleria, a shopping plaza with a few chain eateries, and along Ocean Avenue, just a few blocks north. Where Ocean Avenue intersects 19th, Taipei Restaurant (taipeidining.com) serves traditional Chinese cuisine, including dim sum service at lunchtime. In the Stonestown Galleria, located right off 19th, the dining options include an Olive Garden (olivegarden.com) and a McDonald's (mcdonalds.com).
Ariake San Francisco: Home
Lou's Cafe San Francisco: Home
The Taco Shop @ Underdogs: Menu
Lanna Thai Restaurant: Menu
Peking San Francisco: Home
Taipei Restaurant: Menu
Olive Garden: Olive Garden San Francisco - Stonestown
McDonalds: Locations
San Francisco Tourism & Convention Bureau: Home
Danielle Hill has been writing, editing and translating since 2005. She has contributed to "Globe Pequot" Barcelona travel guide, "Gulfshore Business Magazine," "Connecting Lines: New Poetry from Mexico" and "The Barcelona Review." She has trained in neuro-linguistic programming and holds a Bachelor of Arts in comparative literature and literary translation from Brown University.
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I once read someone describe war as 1% terror and 99% boredom. I'm not sure I agree with the percentage, but certainly a large amount of time is spent in the normal daily routine of cleaning, fixing, maintaining kit and eating.
Resicast's latest figure set fits well into the latter. Food, hereafter called 'scoff', is not only a necessity but scoff time offers a few minutes break from the daily routine, a time to socialise and enjoy a good meal. Soldiers need to eat a lot, given the large amount of energy that they burn up in their everyday activities. It's also key to maintaining moral, just like receiving regular post is. It's a moment in the day to look forward to and a missed scoff time is certain to raise a large amount of grumbling from the troops.
This 3 figure set comes in the standard Resicast zip bag with a good quality colour picture to aid painting. Inside the bag are 4 more zip bags containing the 3 figures and a smaller zip bag holding the Mk II cooker and mess tins. Cast in a light grey resin I could find no fault with casting process and very little clean up will be required other than to remove some flash and the small pour stubs from the boots.
As all three figures are wearing the same basic uniform I will deal briefly with that first. Each figure is shown wearing the tankers cold weather Pixie Suit seen in many photographs of the time in the North West European Campaign. Each uniform has the required number of pockets and the prominent seam/flap running down the length of the suit and trouser leg, with the hood attached to the collar. The collar straps are nicely depicted and also clearly shown, as are the cuff and lower leg fastenings. The upper left breast pencil pocket is in evidence and over all sculpted into what I would consider to be a very good representation of the kit worn. The only missing item I could see was the 3 small stitched holders above the top right hand trouser pocket, but as these are only just visible on the real garment I do not think their absence in 1/35 scale greatly affects the overall uniform. There may also have been slight differences in style if made by different manufacturers.
The figure comes in 4 parts – the body being cast as a whole and the head and arms separate. Added to the Pixie suit this figure is wearing a 37 pattern belt, pistol ammo pouch and pistol holster hung forward just over the groin. The buckles on the belt are well cast and rear of the belt shows the two buckles that would hold the shoulder straps. He looks a little bow legged but I think this is as a result of his right leg being slightly forward and the seam of the Pixie suit. Around the neck of the Pixie suit is what appears to be a good representation of a camo scarf. The top two leg pockets of the Pixie suit look quite square, as if being filled out with documents/maps etc. It would have been nice to see the bottom of one of these pockets bulked out a little more.
Both right and left arms are bent at the elbow in the eating process. In his right hand he is holding his eating utensil, I would say a fork, which has a small amount of scoff added to it. His left arm is also raised and is designed to hold the mess tin from which he is eating. There is a hole in this hand which I assume is to fit the mess tin handle through.
The head shows the face of a fairly young man and he is wearing the standard tankers Beret complete with cap badge. His mouth is open ready to receive to-days offering.
Apart from some very tiny bits of flash between his legs the only other clean up would be the removal of the to small pour stubs on his boots.
Again the figure comes in 4 parts- this time the body is cast in the kneeling position with the left leg at 90% and the right tucked under his right thigh. Head and arms are separate items. He is wearing a 37n pattern belt with no side arm. Again the buckles are well cast both front and rear of the belt. This would seem a perfectly natural position when working over the Mk II cooker. He is also wearing a camo scarf wrapped around the neck, tucked into the pixie suit.
His right arm is extended towards where the Mk II cooker would be, but this time the eating utensil comes as a separate item, a small spoon. His left arm is resting across his left knee, again a perfectly natural position.
He also has the face of a fairly young man; there is a certain look of concentration on it, perhaps even a slightly serious tension about it. He too is wearing the standard tankers beret complete with cap badge.
Again, with the exception of two small pour stubs on his left boot and right knee he should need little clean up.
This figure also is shown eating while standing. He comes in 5 parts, with a whole body, his head, arms and right hand being separate items. He also wears a 37 pattern belt with no side arm and both the front and rear buckles are present on his belt. His left leg is bent slightly at the knee and positioned just behind the right leg, the heel of his left foot being raised slightly above ground level. I tried standing in this pose and it would be a little awkward unless your left heel was resting on a stone or slightly raised patch of ground. If that were the case then it would be a fairly comfortable stance. He too has quite prominent top side trouser pockets, but as the angle is slightly different and consequently so too are the pockets.
His right arm comes bent at the elbow with the hand being a separate part. In his right hand he also holds his eating utensil; again a fork I believe, complete with a small tasty morsel. His left arm is also bent with a small gap between thumb and palm through which to feed the mess tin handle.
The face shows that of an older, more mature man. Again, the mouth is slightly open in the act of scoffing and he too is wearing the standard tankers beret with cap badge.
In the 4th small zip bag is the Mk II cooker and mess tins plus a short length of silver wire and a slightly longer thinner section of copper wire.
The Mk II cooker comes in 4 parts with the base of the cooker nicely portrayed and sitting on top is a Dixie of food on the boil. Two side wind breakers are also included along with a small petrol gas bottle that fuelled the stove. This displays the gas pressure pump knob on one end and on top is what appears to be a small tap that controlled the burner setting. On the 1st example I looked at this tap appeared more towards the end of the bottle and in its place was a more rounded burner control feeding into the cooker. On the second example I looked at the fitting arrangement was slightly different so I must assume there were variations on this unit and therefore that there may have been slight differences in these controls. If in doubt consult your references.
Along with the 4 main parts of the cooker you also get a handy wedge shaped jig to bend the copper wire to make the mess tin handles (see pics) The 3 mess tins are nicely done and to these you will need to add your own scoff as necessary.
The thicker length of wire is to provide the pipe that leads from the fuel bottle into the cooker. The fuel cylinder was carried in the Mk II cooker, and could be used "freely" or attached to the front of the cooker. The pipe enters the cooker, through a small cut out featured on the front of the sliding front panel. A good reference picture of the Mk II cooker is on page 127 of Jean Bouchery's The British Soldier Vol 1.
I would say this is a very good representation of the collective stove issued to armoured troops and a very nice addition to British kit supplies.
Overall, a very good set of British/Commonwealth tankers and, a first are far as I know in their activity. The casting is excellent and aside from the small stitched pocket above the right hand trouser pocket, I think this is an excellent representation of the cold weather Pixie suit. This is the first time I have seen troops with an Mk II cooker, so a very useful dio item there. Also adding realism to the scene, the mess tins are another new item I'm delighted to see. The small jig is also a useful and thoughtful addition to the set.
Comment was made in the original news release about the two standing tankers looking very similar, but clearly their stance is different. What does make them similar is the set of their arms, both are right handed and eating in a similar way. I would have liked to have seen one as a leftie (no offence guys) for better variation. Also the way they are posed in the cover picture side by side, doesn't help. There is clear difference in the facial features and I would guess that posed in a slightly different way they would clearly stand out as individuals. If further variation was needed then a change of head dress for one or two would probably be all that was needed to satisfy individual taste.
The casting, as always with Resicast figures, is excellent and this is a new variation for them as I only remember one other set with Pixie suits and they were ¼ figures in their 35.510 set. The order of dress does limit their use to Autumn/Winter/early Spring 44/45, but I think they are a very welcome addition to the band of British Tankers now available. Clearly they could be used in a small stand alone scene or in a larger dio beside an armoured vehicle. I am sure many will welcome this unusual set for the possibilities it offers both figure painters and armoured fans.
The only things missing from my point of view are a couple of mugs for the tea, as you can't have scoff with out a brew!! An open compo box and some tins would add to the scene. However, both compo boxes and biscuit tins are available and have been Reviewed Here, by Pat McGrath.
I would very much like to see a similar set in BD that would fit with some of their existing figures for greater possibilities and use as infantry/armoured troops.
Highs: Excellent casting and detail. The set offers good possibilities for both figure painters and armoured modellers alike. The Mk II cooker and mess tins are also a first, I believe, and again useful items and very appropriate for the scene.
Lows: Similar arm positions on the two standing figures, and similar head dress might put some less imaginative folks off.
Verdict: Highly Recommended. A very useful additon for British and Commonwealth builders.
Mostly true Darren but look at the first pic from the IWM on Al's post- no mugs in sight.. I can remember, while on exercise, eating whatever we had managed to concoct from our rations from our mess tins then washing it down with tea from the same mess tin. Mugs and cups are easy enough to scratch with a bit of sprue and some wire.
My comment was made because being tankers there is usually hot water available inside british tanks for the purpose of some Char, however your replies have been taken on board and I can see your point.
Only Us Brits would cooke on something called a Burner!


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New York City to "have a celebratory party like we've never witnessed before" for 50 years of hip hop culture
By Jenna DeAngelis
Updated on: November 14, 2022 / 6:21 PM / CBS New York
NYC plans yearlong celebration of hip hop
NYC plans yearlong celebration of hip hop 02:13
NEW YORK - For National Hip Hop History Month, New York City is putting a spotlight on the popular genre of music.
It unveiled plans to celebrate hip hop's birthday next year, partnering with a new museum in the works.
CBS2's Jenna DeAngelis got a sneak peak in the Bronx.
Stepping into the exhibit "(R)Evolution of hip hop" on Exterior Street, you're transported to the golden era: 1986-1990. The immersive journey through hip hop history is a sneak peak of what's to come when the Universal Hip Hop Museum" opens.
"It will be one of the most advanced, technology-driven museums in the history of New York City. It will be documenting, preserving and celebrating the story of 50 years of hip hop history," said Universal Hip Hop Museum Executive Director Rocky Bucano.
Bucano is the founder of the museum, which is being built in the birthplace of hip hop, the Bronx.
Mayor Eric Adams announces yearlong celebration of 50th anniversary of hip-hop 19:24
Construction is already underway at Bronx Poin on East 149th Street.
"We are partnering with the museum to really have a host of events and activities during 2023, the 50th anniversary of hip hop," said Deputy Mayor Sheena Wright.
"Happy birthday to hip hop. Hip hop turning 50, we're going to have a celebratory party like we've never witnessed before. The birth of hip hop is here in New York City," Mayor Eric Adams said.
Monday, city leaders announced a yearlong, citywide celebration for hip hop's 50th birthday, backed by industry legends.
"We will be 50 places, doing 50 things with over 50 people and we hope to see 50 million, please believe it," said rapper Roxanne Shanté.
"Education is the fifth element of hip hop, and that will be represented in this celebration as well," said Ralph McDaniels of Video Music Box.
Bucano detailed what can be expected throughout the year, which he says includes a major concert in Central Park.
"Everything from youth empowerment programs, social justice programs to try to reduce the gun violence in New York City, creative programs for art making and creative place making, dance classes, concerts," Bucano said.
It will all be happening across the city, to honor the place and people that paved the way for hip hop to be what it is today.
"We did this for nothing and now it's unarguably the biggest music on planet Earth, and I want to say thank God we here," said Grandmaster Flash.
The universal hip hop museum promises to be educational, immersive and interactive and will officially open in 2024.
The Universal Hip Hop Museum's "teaser" exhibit, "(R)Evolution of hip hop" is now open across the street from where the museum will be.
For more information about the exhibit, CLICK HERE.
Jenna DeAngelis
Jenna DeAngelis is an Emmy award winning journalist. She joined CBS2 News as a general assignment reporter in March 2018.
First published on November 14, 2022 / 12:39 PM
WLNY TV 10/55
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