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Customer Portal Showcase
The DTC Handbooks
Brian Anderson, Founder & CEO at Nacelle
Demystifying headless commerce: PWAs and ideal candidates
This episode features Brian Anderson, Founder and CEO of Nacelle. We focus on all things headless commerce and progressive web applications. We define what it means to be truly headless in plain language and how much of the current public information is misleading. We also talk about ideal candidates for headless builds and provide a detailed walkthrough of what a customer would experience when interacting with a headless solution.
Connect with Brian on LinkedIn or Twitter. Check out Nacelle. Watch the Ballsy compare and contrast video.
Chase: Brian, thank you for joining us.
Brian: Thank you for having me.
Chase: So give us a little bit about who you are and about Nacelle.
Brian: Yeah, I've been a Shopify fan boy for the majority of my career. I actually ran a shop five-plus agency for a number of years before starting to sell. I really believe in e-commerce. I think this is a radical change in the world from traditional retail to a world of online shopping. A lot of this is of course boosted by COVID right now, with everything going on it's sort of been accelerated, maybe we're 10 years forward from where we were previously.
Brian: And I also really believe in Shopify. I think the idea that you could empower the SMB to build a really robust storefront with otherwise limited resources is brilliant. And I think what Toby did here is really commendable. When I was at my agency, I was working with stores that had started small, but then had grown up and were scaling. And one of the big problems that they started to run into as they scaled was this idea that their mobile experience shopping wasn't quite as good as the desktop experience. And because of that, conversion rates suffered, cart sizes suffered when you would compare the desktop stats to the mobile stats.
And when I started in e-commerce, I think 35, 40% mobile was about normal. And so it wasn't as big of a concern. It was notable, but not a huge concern. Now for these DTC brands that grew up on Shopify and are scaling really fast, they see 80, 85% of their traffic mobile, and so it's become a more pressing concern. And that really started my journey into figuring out, "Hey, how can we solve that problem? What can we do around it?" And very much started at my agency where we would customize the Shopify storefront to do all these things. Some ideas worked, some ideas did help the problem, some ideas didn't necessarily help the problem, but that was very much the start of my journey around e-commerce and mobile shopping and getting the customer experience right.
Chase: So we're going to dive into all things headless today. I think that intro about where e-commerce lives right now, how it's evolving over time, it goes without saying COVID's impact is trackable, but somewhat unclear on where things are going to be when the dust settles. But headless is very much a term that's been thrown around that some people don't really understand what it is, but also people kind of understand that this is the future, this is the direction we're moving towards. So give us kind of a high-level overview, what is headless commerce? And I'll give you bonus points if you don't use the word decoupling.
Brian: Decoupled, right, everything's recoupled. Yeah, so then I suppose the formal answer is there's a separation of front end components and back end components.
Chase: There you go.
Brian: Now, why is that desirable, right? Before you could even approach that question, I think you have to think about what the problems are that happen, maybe as you scale up, with a system that doesn't have this separation. So the first thing that becomes really apparent is this isn't for the SMB e-commerce brand that's getting started. This is for a brand that has a particular pain point, probably associated around latency issues, so page load speed issues, probably associated around dev workflow issues. They're not necessarily relevant for the SMB that's getting up and running, and in fact probably not needed, and in fact it probably just adds confusion to the conversation.
And this, again, just to emphasize what I said earlier, this is what I love about Shopify, right? I mean, Shopify does this so well out of the box. You don't even need to consider headless, it's not something that's going to solve an immediate problem for you. And when you cross a certain threshold and you do start to look at performance around ads, you start to look at conversion rates and you start to get really concerned around, "Hey, what's going on with our mobile traffic?" That's where you might want to start to consider the separation between a front end system and a back end system.
In the case of Shopify, Shopify becomes your back end system. You're still logging into your store every day, you make product updates in the Shopify admin, you control your collections in the Shopify admin, and your checkout is also generally done through the Shopify admin. And even apps like ReCharge might be done to the Shopify admin. But the front end is separated in a way that allows you to bring new technology, and that is more focused on solving the mobile experience specifically. Now, the consequence to having that separation is that you really need a developer involved. It is a fancier stack, if you will, there's some more complexity around it. And that's why it's really only appropriate for a certain part of the market.
Chase: That's pretty clear. I think it's definitely a technical build and it's a technical force to make sure you understand all this going into it, but it's pretty clear that it's a separation of the front and the back ends, and it's very base level. How customers view your site coming in, that data, whatever decisions you're making on the front end of a site, that can plug into different back end systems, they're almost traditionally able to be hooked up and able to be transferred back and forth. Is that pretty accurate?
Brian: Yeah, that's good.
Chase: From my non-technical brain, that's a fair assessment, I would say at least. So now let's jump into this idea of progressive web apps. So where are the similarities, where are the differences? Is it entirely different? Do they work together? How does that work?
Brian: Yeah, so I would make the argument that you can have headless without a progressive web app, but you can't have a progressive web app without headless. So that's the relationship between the two. So headless is very much the infrastructure that you put in place in order to empower something like a progressive web app. And we should probably take a minute to define what that is.
Chase: Let's do it.
Brian: Both these terms, headless and progressive web apps, are probably really watered down, and the thing that adds confusion on top of already these strange terms is the fact that there's no super clear definition. To me, or to the e-commerce merchant, they should be most focused on the features of the progressive web app that make it feel more like a mobile native app. And what this means is if you have a progressive web app storefront, you get pretty darn close to this feeling of it being a mobile native app. It's very intuitive, nothing has to reload, it's very easy to scroll through and browse the product catalog, it's really easy to add things to your cart. It feels almost as if you were on Instagram or Facebook somewhere, tech companies that have spent hundreds of millions, if not billions of dollars on their mobile experience. But the brilliant thing is you don't have to download anything onto your phone in order to get that. You would just go to www.merchant.com and you would get that rich mobile experience.
Chase: So they work interchangeably, one can't exist without the other, in some circumstances. Again, I think that's pretty clear definition wise. So let's move into a couple ideal candidates. I know you kind of touched on a handful of things, maybe not for the SMB, maybe for [inaudible 00:08:11] certain kind of pain points. Dive into those pain points a bit more. So I know that speed is one of the big things that comes out of a headless build and a PWA build; how is that possible? Why does it become faster? And I mean, obviously it goes without saying, faster page loads are better, but dive into maybe why that's so important.
Brian: Yeah. I mean, I think the why behind it is that there's a very proven inverse correlation between latency and conversion rates. So essentially the faster the page load speed, the higher the conversion rate. And it might not be immediately obvious until you start to get into the psychology of a customer, a potential customer and a buyer. So let's walk through the journey. You're on your couch, you're browsing through your Instagram, and it's really easy to do. It's almost mindless. You can kind of just scroll through the feed, see some images, see what your friends are talking about. And then you scroll down and you come across a cool ad for a merchant's product. Maybe it's a pair of socks or something. And you're like, "Ah, this is interesting. I'm going to click on the ad."
And what happens in that moment is very subtle, but significant for the psychology of the buyer. They now get transported to the web browser, and in the web browser they're clicking around, they're trying to browse the product catalog, and instead of an experience where things are really seamless and just flowing, as it was in the Instagram feed, everything has to reload. Everything is a little frustrating and a little hard to use on the mobile device. And so it's subtle, it comes to the psychology of the customer, but it's so much easier to scroll through your Instagram feed than it is to navigate this store and learn about the brand and really figure out what products are relevant to this customer. And so they often end up X-ing out or kind of bouncing a few [inaudible 00:10:03], saying, "Hey, that's a cool brand. I'll check it out later when I have more time," even though you're just sitting on the couch with nothing to do.
Chase: And then you never do.
Brian: Exactly, yeah. And of course, you're sitting on your couch, you're not doing anything anyway, right? You're on Instagram. But so that's kind of the psychology that you're up against. And I do think a progressive web app, what it does is after that initial page load, you don't have to load ever again in that buying experience until you get to the checkout. And that's really significant, because again, there's not as much of a gap, there's not as much of a discovery deterrent when you get into the store, transferring over from, say, a Facebook or Instagram,
Chase: So are we linking this back to the front end part here? You're flipping through Instagram, you open that site, it's still quick, it's still fast, and you can, to use my own word, you can decouple that front end Instagram experience, poking around the website, from your back end. So you don't have to worry about all that back end page load stuff, it's just going to load, it's just going to work right in front of your face.
Brian: Yeah. And I mean, this is slightly more technical, but I'll keep it high level. If you think about the infrastructure of the web, we've had the same response for many years, it's been you go to a webpage, your computer generates this HTML magically on your screen, but it's sending out a request to a server somewhere. The server has to do all these calculations and all this work, and it sends the response back. And what a well done progressive web app lets you do is basically pre-generate the response from the server before you even hit the website as the customer. And that's really the radical change, and that's where you're getting a lot of the speed and the power.
Chase: So I did some physiology through college, but it's like a reflex, essentially. So instead of having input into your body and having your brain figure out and think about what's going on, it just hits, your spinal cord reacts right away, and you have this reflex. So it's a much faster experience. Never thought I'd translate a spinal cord to an e-commerce solution, so that's plus one for me, I'm excited about that one.
Cool. So I think speed is pretty clear, let's talk about design a little bit. How is design able to be shifted and manipulated and create a better user experience?
Brian: I love this. I'm going to start with the point of view of the designer, the UI/UX e-commerce designer. I think the traditional monolithic e-commerce platforms never did a great job of being able to break things out into components. Now I will say, again, just a head nod to Shopify here, the liquid snippets speaks to this and starts to get into this. There is a system called Storybook that Nacelle integrates with, and it actually gives designers and developers a better interface to communicate with each other. So you kind of build these components of your front end, like, I don't know, say a shopping cart or something in Storybook, and the designer can actually go in and turn certain knobs on that component and change the design, or figure out what's mutable within the design and what works and what doesn't. And it's based on components instead of the whole page, which means the designer could then roll this out to other experiences. And it's just a whole framework for communicating between the developer and the designer in a way that's really special.
So that's in the development process. Now, once the store goes live, the other nice thing is Nacelle, our version of headless, pairs in a content management system like Contentful, for example. And what this lets you do as a merchant is you can now drag and drop to create pages, you could build landing pages on the fly, and you can manipulate the front end in preview mode and then hit publish all without a developer getting involved. And so I think that's a really big deal. It's not how sections works on the homepage, Contentful kind of lets you drag and drop and move things around on every route or every page of your store.
Again, to Shopify's point, I think they'll eventually roll sections out on all pages, but I love the idea also that you could publish content for the future. You don't have to stay up until one or two o'clock in the morning because there's a new drop or a new release, you can actually just schedule the date and write it in and then hit publish and your headless CMS will take care of the lifting of deploying it on time.
Chase: So that's how you kind of build the back end, all that design stuff makes perfect sense. What does that mean for the customer? So when they're walking through this page, we talked about speed, I think that's pretty clear, that everything's just going to move faster, it's going to load on the spot instead of having to ping the server; how does the customer experience really grow from that?
Brian: Yeah. Yeah. Again, back to the psychology, my brain has been ... the pump has been primed and everything's instant as I scroll through. And so as I navigate a PDP or product listing page, I can start to get information out of it that's just more congruent because I'm not having to reload from site to site. I think this is another problem. There's a lot of patterns that we've had in e-commerce, like on a product listing page you have this whole notion of a quick buy where you'll see a product and you'll click on it and a modal pops up. So it prevents a reload and a modal pops up. And it only has a limited amount of information about the product. It's like, "Hey, pick your size and your color and then hit Add to Cart." And that's really great because it's increased conversion rates and average order values, but I always felt like the merchandising team felt disconnected from the customer in those transactions where, "Hey, we built this whole really robust product detail page to tell the story about this particular product that the customer's interested in, and by having this quick bi-modal, aren't we losing some of that? Aren't we losing a lot of this rich content that we've spent so much time and money creating for our customer to speak to our customer?"
And so if you think about the idea of a progressive web app, that's a bit of an anti-pattern. Not that you can't have a quick buy, you most certainly can, but why not just send the customer to the PDP page? There's no drag and load speed, it loads in 20 milliseconds, 30 milliseconds. And so now I can add this thing to my cart, this product to my cart, but I can also read about all the rich content associated with this product and really, as the customer, really start to consume that content that they've created, that ideally is right for who I am as a buyer and as a customer.
Chase: You don't necessarily need to have the company's life story on the product page to get you to ... you know, "Here's why our product is so great." You don't need to understand it was built from this type of products and exported from this type of region, and here's all these things. You can just pop around on the website and all that stuff exists on its own in its natural place. But it's still as fast as something like this kind of modal pop up.
Brian: Yeah. And actually you bring up a good point. I think because there's a nice separation between content and product on the back end, but on the front end these two notions are sort of blended together, you can have things like a blog where maybe a blog is talking about a certain product. And actually some of our mutual merchants, Chase, have this feature, where you can add right to the cart from a blog. So you could be reading about a blog, you could be consuming maybe a podcast or a video, and they start to talk about a certain product and you can actually just add it right to your cart from a blog, you don't have to get transferred or moved around or something like that. So it really does enhance the customer buying journey in a lot of different ways. And at the same time, from the marketer's point of view, you're able to inject branding, if you will. You're able to really show the value proposition and speak directly to your customer in a way that maybe was rushed before in a mobile experience.
Chase: And unless you're watching on YouTube, you can't see me, but I'm smiling throughout this because you say from a marketer's perspective you can add in branding, you can control that customer experience to an extent, you want to show, "Here's the awesome content that we've written, but also here's how it relates to an actual product that we sell." All of that stuff is wrapped into one clean, concise user experience. And you can check out essentially from a blog, which is unheard of. And again, I'm still smiling because that's something that's ridiculous that you'd never have thought of before before this headless thing is possible. So, super powerful, really, really cool.
Right on cue actually, talking about a blog, talking about how you can check out using audio or something like that, omni-channel is one of those buzz words that everyone's talking about now. Your store has to be omni-channel, you have to be everywhere. It kind of goes without saying that that's the point of headless, you can disconnect all that stuff and have every channel pull into one back end, but why is that benefit so massive? I would argue that's potentially the biggest benefit of all of them.
Brian: Yeah. I think as you grow into a brand, I think your customer wants to interact with your brand in different ways. Maybe it's Alexa or Google Home, maybe it is a mobile app, maybe it's an ad that they see somewhere. And so the ability to merge content and commerce in different forms is really important. Different mediums is really the right word. But it's a little hard to do this and approach this if you don't have that separation between the front end and the back end, like we originally discussed, because in systems where the front end and the back end is together, coupled, the back end assumes that the front end is a certain medium already. And so when you don't make that assumption and when those two things are separated, it opens up the world for different mediums, like buying with voice or something like this.
Brian: I think another area to look at is the content management system. There's these well-known CMSs now that have differentiated themselves from WordPress and from Drupal by calling themselves headless. I think Contentful is certainly one to look at, as is Sanity. I think this new one called Strappy is doing some really interesting work as well. And they've really become the central hub of an organization's content, not just for their e-commerce store, but also for everything like internal documents or for different employee messages, and even something as simple as your footer in an email that you send out with your logo on it and your picture on it. That's all being managed by these headless CMSs. And so isn't it so nice that you could pair that also with your e-commerce data and your content and there's all one central hub, but it could live through very different mediums and very different channels. I think that's really important. And as COVID accelerates, everything that's going on in e-commerce, I think that's going to be a really important trend that brands that are growing quickly need to keep their eye on.
Chase: I would totally agree. I think there's a lot to take in there. That would be a spot in this podcast where I would take a break and go back a little bit and listen to the last couple of minutes and hear that again. But that's kind of the point, in my mind, of this whole omni-channel thing, is that you are allowed to be everywhere, everyone wants to be everywhere. Something like a headless stack will allow you to actually be everywhere. And there's really no limit on where you can be. We talked in this podcast earlier with Aaron Quinn about voice commerce, about ordering through these digital home things that I can't say out loud because the one next to me is going to ask me what question I want, but you get into this arena of, "How can I order things through that?" And it's a realistic possibility and that's exciting.
Brian: Yeah. If omni-channel was the buzzword that presented the idea, headless is the buzzword that executes it.
Chase: That's very, very well said. Yeah. So let's get into your actual headless stack. So when you're building this thing, like you mentioned, you can't just do this straight from a WordPress site or straight from Shopify. So go ahead and talk through coming to your headless stack and why each of them plays a critical role.
Brian: Yeah. And actually let me ... so I think there was this assumption that was made that when I started this journey into headless three years ago, it wasn't really headless in our world yet, but now it's called headless, the idea of being able to use Shopify headlessly, it was attractive to me because the API, I thought, could give me everything I needed to execute something like this.
And generally speaking, you can use the Shopify API to do this without a third-party system to help manage it, and I think there are even some case studies still on Shopify's headless page that talks about some of the work we had done in our agency. And we had merchants who were getting 65% increase in conversion rate. By the way, for anyone listening, that's not the norm. Actually most of our case studies now are plus 20, plus 25% increase in conversion rate. But for this particular merchant it was plus 65, and we had done some other ones that were in that range. The problem is, as an agency, so our merchants were doing well, as an agency we were not doing so well. It wasn't profitable, and it wasn't profitable because we had to build so much stuff on the back end to supplement Shopify for this sort of new world of headless that it just wasn't feasible or profitable for really anyone involved. If the merchant had to pay for that cost, I think they probably would've opted out of doing it because it just would've been too expensive to actually offer a positive ROI.
And so what Nacelle does is it's supplemental to your Shopify instance. It sits in parallel, if you will, to Shopify. It pulls in data from Shopify, it pulls in data from maybe Contentful or the headless CMS that you choose, and then it sends all that down in one stream of data to your front end that you choose to build. And that's really the value of Nacelle.
The other value of Nacelle is we take care of a lot of integrations. So we build and also manage a number of integrations. I think another great thing about Shopify is the ability to add third party apps really easily. You go to the app store and you hit a button and it's done. Well, because there's a separation of the front end and the back end in headless, you lose that ability to just go to the app store and hit add an app, and that's really a bummer. So at Nacelle we're very focused on essentially giving that functionality back to the merchant. We have something like 34, 35 now, official packages that actually integrate with Nacelle out of the box. And yeah, we can run through a stack now, an example might be Shopify Plus, you're pairing that with Contentful for your CMS. And I think one of the first things that always comes up is, "Well, what are you using for your email service provider?" Klaviyo's a really popular one. So we have an out of the box integration with Klaviyo that takes all of a minute or two to get up and running.
It goes beyond just the form. So certainly it adds a form and the footer that you could fill out, but another important aspect about Klaviyo is the ability to send data back to Klaviyo so that you could use their interface to segment your customers, and from there you can send more strategic emails out at different times to different customer groups. I think that's a very important aspect of Klaviyo, and out of the box, our integration covers that. So that's a good start.
I really like what Attentive is doing with SMS. I'm really intrigued by SMS, especially since I'm big on mobile. I find Attentive to be really well done. And this is another one where we have an out of the box integration, you can just wire up Attentive in all of a minute or two, and you get the popups that they've created for you and the ability to collect SMS numbers. And then the other side, it's just wonderful to be able to send SMS campaigns to your customer base and then have them land on a mobile optimized experience, like a PWA. There's some real synergy there and some great benefits.
And then of course ReCharge. So we do have a good ... never heard of those guys, but we do have a great out of the box integration with them. I think what's really important is the idea that there's complexity around the checkout, we have to route to a different checkout when there's a subscription item in the cart. So it intelligently detects, "Okay, is there a subscription item? Okay, great, let's redirect this to ReCharge's checkout." But it also emphasizes things like subscribe and save, and that works out of the box. So you'll go in and you'll set up everything in Shopify, then you'll set up your rules in ReCharge, and when you're done with that, Nacelle will actually read from both of those services to determine what needs to get shown on the front end in terms of subscribe and save. And then when the customer goes to checkout, it automatically uses the ReCharge checkout API suite to execute that checkout.
Chase: So there was a ton to take in there, and that was a lot of really, really good theoretical examples of how things may work. Let's get into an actual example. So I know a merchant that both ReCharge and Nacelle work with is Ballsy. So give us a little bit about Ballsy and then maybe walk through from a customer perspective what the value of this is. So how do they get into this? How do they tell that it's a headless build? And how does that benefit them in the long run before they checkout?
Brian: Yeah, I think the interesting thing about a good customer experience is that the customer doesn't think about it. The customer only thinks about it when it's a really bad customer experience, right? So I think what's really important is the flow. For Ballsy, they're a men's skincare brand, very brilliant tongue in cheek marketing. If you don't know the brand, definitely check it out. And they do a really good job, they're also great people over there. If you don't know Adam and Brock, they're just awesome people.
So yeah, the customer might come to the site and I think probably the first thing they want to do is just consume some of the content, because it's so amusing and memorable and remarkable in and of itself. And at Ballsy they have something called the Ball-scription, where you can click and browse and find a product that's relevant to you. Right on the Balls-scription collection it tells you, "Hey, if you subscribe and save, you'll save this amount." And so, me as a customer, I can click on that. I go into the product detail page and I'm hit with some more interesting tidbits of funniness, if you will. And then I'm interested in this, so I could select my variant, so there's a couple of different sizes to choose from, and I could add it to my cart, and I hit checkout. And when I hit checkout, I do get redirected to the ReCharge checkout, and that's where I'm able to put my credit card in and proceed with my subscription buy. And it's quite seamless. In fact, we have a video that compares, maybe in the show notes or something we could add it, but it compares and contrasts the before and after from the customer point of view, and it's quite remarkable. So I'll send that your way.
Chase: We can certainly put that in the notes here, and I've seen it, it's awesome to see the similarities and differences of what you would expect from a normal checkout versus some sort of a headless build. But Brian, you said it right at the top there, that a good customer experience, customers won't be able to tell what's going on there, they just want a good experience. And it's a psychology thing, you don't think about it until it's terrible. So effectively the checkout is still normal, the whole process is still normal, but you can land on a blog, you can land on a product page, you can land on any kind of social media, anything, link it back to wherever you're trying to go, hit a product page, experience some of this content, pull it all together, send it through a checkout, have it go into a back end processing system. The customer's none the wiser, but for them it's faster, it's more efficient, you can gather data better, ABC, all of the above.
Brian: Yeah. Yeah. And I also think for the customer it's ... like it's funny, because we're in e-commerce, but my girlfriend and I are generally frustrated e-commerce shoppers. And it's always so nice when a new build goes up and I'm able to show it to my girlfriend and be like, "Hey, what do you think of this?" She's like, "Oh yeah, I checked out." And I never get the complaint like, "Oh, that was so frustrating," but with every other store, maybe even Amazon included, it's like, "Oh, this is so frustrating." So I think that's really the problem that it solves. If you don't hear the complaint from the customer, that's what we want to get to. And if you're able to portray some of your branding and show that you can speak to this particular niche of the market, that's what's most important to the DTC brand.
Chase: It's an odd way of calculating success; as long as there's no complaints, then we're okay. But it's true, it's what it comes down to.
Brian: Yeah. And I think the KPIs of conversion rates and AOV show themselves.
Chase: Definitely.
Brian: Like Ballsy, they increased their conversion rate by 28% after implementing Nacelle, and it was a pixel/pixel change, there were no radical design edits or anything like that. So I do think it ends up showing in more ways than maybe just customer tickets coming in, I think the KPIs to focus on are really conversion rate and average order value.
Chase: Right. So, wrapping this up here a bit, a lot of talk about headless, a lot of pros here, a lot of things that people may see and think, "That's perfect for me." We touched a little bit up front about that this is really only good for a handful of selective merchants. If you're a small SMB, it's not really going to work. Where are some other examples that this may not work very well? Not to dissuade you from going to headless, but more to caution you that this is a specialized system, this is not something for everybody.
Brian: Yeah. Look, I think if you have an extremely wide product catalog, to the tune of a hundred thousand products and up, maybe you might not want to statically generate everything. So that's a more dynamic system and probably a more traditional system might be right for you. I don't know how many stores are out there with that product catalog size in the Shopify realm, I suspect there's only a small handful of them, but I do think they're another one to kind of ... you know, if they go the headless route, fine, if they go the stack regenerate PWA, that's really fast, that's probably the trade-off there. You probably can't get as much performance.
Chase: Got you. Very clear. Last question for you, something we ask everybody, every guest we have on here; what are some physical subscription products that you subscribe to?
Brian: Okay. So my new obsession, this is such an easy one, my new obsession is Bite. Do you know Bite?
Chase: The toothpaste?
Brian: Yeah. So Bite is super cool, I'm obsessed with it. I got it to try it, and it's funny because I got it and I tried it right around the time COVID really started to happen, I committed to wearing a mask. You really don't want to eat a lunch sandwich and then wear your mask, right? So I find myself brushing my teeth all the time, and I find myself grabbing the Bite jar because it's just so convenient and so easy and it makes it really easy to do. And I did notice that the brand recently released a mouthwash, which I'm definitely going to try. So that is hands down my favorite physical subscription right now.
Chase: And it relates perfectly back to a customer experience. To see what's going on in the world, you develop a new product and you release it right on time.
Brian: Love it, it's brilliant.
Chase: Brian, thank you for joining us. Appreciate you coming on.
Brian: Yeah. Thank you, Chase. Appreciate it.
Partners Case Studies


We were asked to create a new website that would promote the Lincolnshire Wolds as a destination to visitors from outside of the area, providing inspiration and temptation for those considering a short break as well as more detailed information for those who have already chosen to stay in the area.
The site should be simple and intuitive, highlighting the range of events, attractions, retail and accommodation on offer in the area. The Lincolnshire Wolds and the rest of East Lincolnshire attract an estimated 4 million visitors each year, many of these visitors stick to the coastal area - but it's clear that there's so much more on offer and it's our job to make it easier for visitors to discover these hidden gems.
We wanted to build a website that people would find inspiring, a site that would encourage visitors to explore and discover their own secret part of the Wolds. Navigation through the site is very organic, users can search or browse the site in various different ways; when they find an attraction that looks interesting the site will also suggest a few places to eat that are nearby or accommodation in the area. In the first two years since launching the brand the area saw its tourism value rise by £50m.
This is no 'off-the-shelf' solution - our website features innovations in both code and design with smart search technology and bespoke business management apps developed for our CMS. Within a beautifully responsive framework we have built a powerful and scalable platform that drives all of the site functionality using a central hand-coded API which allows us to develop a variety of bespoke applications, all deployable in an instant.
Root Studio were able to take our vision and create a design that was beyond our expectations. All the specifications were taken on board and they offered helpful guidance and advice when needed. The support they provide is fantastic, response time is fast and the team will take their time to help out no matter what, they really do go above and beyond.


Throughout the year, you'll most likely find at least one mango of six varieties. Each mango has a unique flavor and texture, so try different varieties at different stages of ripeness and at different times of the year. You'll be glad you did.
To learn more about mango varieties, visit our Mango Varieties page.
The mango year has two seasons, one in the spring/summer and one in the fall/winter. The two seasons overlap to provide a year-round supply.
To learn more about mango availability, visit our Mango Availability page.
The amazing mango tree (Magnifera Indica) is much more than just a source for mangos. It's a beautiful, living thing that gives back so much to the planet and the people who tend it.
To learn more about the Mangifera Indica, visit our Meet A Mango Tree page.
While most people love mangos for their luscious tropical flavor, they also deliver a host of nutrients and make healthy eating a delightful sensory experience. The versatile mango is available year round and adds delicious flavor to a balanced diet.
To learn more about mango marketing messages, visit our Promo Ideas and Marketing Messages page.


Guttering might seem like quite a dull topic, and honestly there are a lot more interesting things out there, but it is not quite as boring as you might think. As with most aspects of human history, there have been many twists and turns in the development and design of buildings and this includes guttering. So before you dismiss the topic outright, why not have a quick read of these three interesting facts about guttering, and see if there isn't something interesting lurking within.
Although what we think of as guttering today was first invented in the early 1900's, the idea of guttering dates back to the Romans who would use gargoyles to direct water off of the roofs of their buildings. These stone creatures would have a channel running through them and this would allow the water to cascade off of the roof a good distance from the building, protecting it from water damage. This also tells us that gargoyles were not an advent of the middle ages and that guttering predates penicillin, so there are two little bonus facts.
Ok, so it's not really the gutterings fault, but there is an ever increasing number of DIY ladder related accidents being reported in Australia each year. As an average, around 5,000 people are hospitalised every year due to falls from ladders, and you can get a significant number of these are due to people trying to check and clean their guttering. The morale of this story is to always be careful when using a ladder and to make sure you have a second person with you to not only hold the ladder, but to call for help should anything happen.
Poorly installed guttering, or guttering that requires maintenance, can very easily cause standing water to form in it, and this is what leads to all manner of wildlife being drawn to it. This normally means insects, and whereas this might not sound like a problem but if there are enough insects being drawn to the standing water on your roof, there is a good chance that they will start to next nearby and the closest dark, warm place to this water source is going to be your attic. Having insects nesting in your attic is a recipe for disaster as this will only invite more wildlife to your home and cause you further problems. If you are experiencing leaks or funny smells coming from your guttering then it is definitely time to get it checked, repaired or possibly replaced. Unless you are super confident in working at heights and have the correct tools and support to undertake this task yourself, make sure you call in the experts, such as Absolute Gutters. Not only will they be able to get the job done quickly for you; they will also ensure you don't end up adding to those ladder hospitalisation statistics.


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Trains from University (Birmingham) to Langley Green
University (Birmingham)
Langley Green
Home Destinations Langley Green Trains from University (Birmingham) to Langley Green
Travel from University (Birmingham) to Langley Green by train. Use our Journey Planner to access downloadable timetables, live departures and important information about upcoming timetable changes.
Choose to travel outside of the commuter rush hours with a Super Off-Peak and Off-Peak ticket.
If you regularly travel by train then save up to a 1/3 on every journey with a National Railcard. With seven main Railcards to choose from, your Railcard doesn't just give you a discount on fares, you can also save money on days out, restaurants, hotels and more.
Train journey information from University (Birmingham) to Langley Green
How much is a train ticket from University (Birmingham) to Langley Green by train?
Catch the train from University (Birmingham) to Langley Green from just £2.50 one-way when you book in advance.
How long does it take to travel from University (Birmingham) to Langley Green by train?
Our fastest train to Langley Green takes 35 minutes. Journey times may be slightly longer on weekends or public holidays. Use our Journey Planner to access downloadable timetables, live departures and arrivals. Stay connected while on the move with our free on-board WiFi and entertainment service. Access a range of entertainment, including TV programmes, magazines, short films, news and more!
How many trains a day are there from University (Birmingham) to Langley Green?
There are up to 46 trains per day from University (Birmingham) to Langley Green.
Are there any direct trains from University (Birmingham) to Langley Green?
No, it is not possible to travel from University (Birmingham) to Langley Green direct. Use our Journey Planner to access downloadable timetables and find information on live departures and arrivals.
What time is the first train from University (Birmingham) to Langley Green?
The first train departs from University (Birmingham) to Langley Green at 06:45. Book your tickets in advance and enjoy a few more minutes of hitting snooze.
What time is the last train from University (Birmingham) to Langley Green?
The last train from University (Birmingham) to Langley Green departs at 00:11.
More trains from University (Birmingham)
University (Birmingham) to Duddeston
University (Birmingham) to Yardley Wood
University (Birmingham) to Olton
University (Birmingham) to Hagley
University (Birmingham) to Earlswood (West Midlands)
More trains from Langley Green
Langley Green to Lye (West Midlands)
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Langley Green to Dudley
Langley Green to Blakedown
Langley Green to Harrow And Wealdstone
The Lakes (Warks) to Tame Bridge Parkway
Fenny Stratford to Stourbridge
Aston to Hamstead (Birmingham)
Wootton Wawen to Old Hill
Cradley Heath to Landywood
More tickets types between University (Birmingham) to Langley Green
Super Off-Peak Day Return
Super Off-Peak Day Single
Anytime Day Single
Top events nearby Langley Green this week
Birmingham Museum & Art Gallery
The largest museum in Birmingham promises hours of fun for adventure-seeking families including displays of bronze buddhas, mummies, Sri Lankan masks and 9,000-year-old artefacts from the Middle East. The vast and awe-inspiring collection also includes Baroque and Renaissance works as well as one of the world's largest collections of Pre-Raphaelite paintings.
City Of Birmingham Symphony Orchestra
It's New Year in glittering Vienna as Thomas Rosner conducts Nicolai's Overture to 'The Merry Wives Of Windsor', Charpentier's Louise, Act III: Depuis Le Jour, J Strauss II's Kunstlerblen, Dvorak's Song To The Moon from Rusalka, Lehar's Meine Lippen, Sie Kussen So Heiss from Giuditta, J Strauss's Czardas from Ritter Pasman and other guilty pleasures.
Ice Skate Birmingham
Whatever the weather this month you can still get your ice-skating boots on and head to Birmingham's largest and all-inclusive under-cover ice rink, centrally located at Centenary Square. You can also check out the apres-skate atmosphere at The Ice Lounge.
Christmas/Xmas Lights

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A simple treatment for gout and the inflammation of arthritis is right at most folks doorsteps. What is it? Cherries. Around six cherries a day is the amount. Not to hard to take huh? I bet the big drug companies wish that they had invented them. Now remember this, not all cherries are equal, as organic is the only way to go. My opinion only.
How Old Are You Grandma?
LITTLE JOHNNY ASKED HIS GRANDMA! HOW OLD SHE WAS.


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Tag: beeetle
One of these things is not like the others
It was with great anticipation that I put my moth sheet out a couple of nights ago. Although temperature was supposed to peak over the weekend, the moths didn't know that, and Thursday was the first really warm day we'd had in some time. I was delighted (if not surprised) by a good diversity of moths to the sheet, probably over twenty species once the micromoths are factored in. At least half of the macromoths were new-for-season. Many familiar faces, which is always pleasing.
Another familiar face, perhaps less pleasing to see arrive, was the first Giant Water Bug of the year. Followed shortly by another. And then a third. There were half a dozen or more by the time I shut the light off, all clumsily clambering over the dried grass and dead leaves. A few fell into the window well, where they remained into the next day and following evening. It baffles me that we can get so many of these things at this house, with no water bodies within visible range of the house, when at my parents' old place I'd see just one or two, despite the big swamp and vernal ponds just a short distance away.
I was surprised, however, by the appearance of an unfamiliar individual who came to join the party. While the Giant Water Bugs are, as their name says, true bugs, this one was a beetle. Clearly also attracted to light, and, though you can't really tell from these photos, the broadly flattened hind legs indicate it's also aquatic (they're used like oars to propel the beetle through the water). I think this is a species of Dytiscus, perhaps D. cordieri. Telling the different species apart often requires examining the pattern on the underside, though, something I didn't know at the time I was photographing it.
The largest of these species can be over 4 cm (1 3/4″), though most species are slightly smaller than that, 2.5 to 3.5 cm (1 to 1.5″). They live and feed in fresh water, particularly favouring ponds with emergent vegetation such as cattails or reeds. The larvae are also predaceous and aquatic, and those of the largest species are capable of taking vertebrates such as tadpoles or minnows. Males have round pad-like front "feet" (below), which I presume are used to grip the female during mating.
Author SeabrookePosted on April 2, 2010 April 3, 2010 Categories bugs, invertebratesTags beeetle, predaceous water beetle4 Comments on One of these things is not like the others


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Nellie C. Lind
About Nellie C. Lind
Nellie C. Lind lives in Sweden with her son but was born in Poland. Writing has always been one of her greatest interests. She wrote her first book in English around 2013 and has never looked back.
She loves creating worlds filled with cyborgs, fae, gods, shifters, and so much more. She writes passionate paranormal, fantasy, science fiction, and even dark romance for adult readers. It's all about high-level romance for romance lovers!
More about Nellie C. Lind:
Website: www.nellieclind.com
Laurann Dohner
Tasha Black
Honey Phillips
Susan Trombley
Tamsin Ley
Mina Carter
Tana Stone
Veronica Scott
Kate Rudolph
V.T. Bonds
Kelsey Nicole Price
Naomi Lucas
V. K. Ludwig
Hattie Jacks
Susan Hayes
Lynnea Lee
Hope Hart
Octavia Kore
Julie K. Cohen
Miranda Bridges
Victoria Aveline
A. G. Wilde
Alexis B. Osborne
Jennifer Julie Miller
Tina Moss
Nancey Cummings
Elizabeth Stephens
V.C. Lancaster
Alison Aimes
Leslie Chase
Stephanie West
Elin Wyn
Zoey Draven
Loretta Johns
Ella Blake
Lilly Griffin
Jade Waltz
L. Starfyre
Jessica Grayson
Alana Khan
Ana B. Starr
Iona Strom
Annabelle Rex
Ava Ross
C Y Croc
Deny Me If You Can
Winter's Bride (The Elders of the Seasons)
Titles By Nellie C. Lind
All Formats Kindle Edition Paperback Sort by: Popularity Popularity Price: Low to High Price: High to Low Avg. Customer Review Publication Date Most reviews Sort by:Popularity
Winter's Bride: A Fantasy Romance (The Elders of the Seasons Book 1) Aug 18, 2015
by Nellie C. Lind
TO SAVE HER LIFE, SHE MUST MAKE HIM FALL IN LOVE WITH HER.
The Winter Lord is a man like no other. He rules the world alongside the Summer Lady, the Autumn Lord, and the Lady of Spring. He's the wrong man to fall in love with, but Dawn loves him anyway.
The last thing Dawn expects is to be thrown in the Winter Lord's prison because of a minor dispute. When he visits her cell, and asks her to marry him, nothing will ever be the same again. Her entire world spins into chaos, but soon, it's obvious things aren't as they should be.
The Winter Lord is hiding something, and when the truth is revealed, she understands only one thing can save her life ...
Please note: This story is intended for readers 18+.
Other Formats: Paperback
Sold by: Amazon.com Services LLC
Shattered Cyborg: A SciFi Cyborg Romance (Bound by Her Book 5) Dec 20, 2021
SHE'S HIS ONLY SALVATION
Can't find Mr. Right? Why not create him? MedAct is the company that can make all your dreams come true! Just give them a call and let them create the perfect man for you. But remember, you can never give him up. It will kill him, literally.
From the day Soul opened his eyes, his life has been filled with pain and heartache. His bound one is cold, abusive, and doesn't care for him. He can't tell anyone, because he's been ordered not to. As a cyborg soldier, he has no choice but to obey, until he finds his salvation in the MedAct doctor, Olive Baker.
Olive is the head of the cyborg soldiers and a technological genius. She's one of the few who dares to deal with the fierce cyborg soldiers who are even deadlier than the regular cyborgs.
She takes her work seriously and must push her feelings for Soul aside. They can never be. He's bound to another, and yearning for someone else's cyborg, is a dead end. That is, until Soul does something no cyborg has done before him and changes both of their fates forever.
Please note: This story is meant for adult readers and contains scenes of abuse that can be triggering for some readers. Each book can be read as a stand-alone, but for a better experience, it's recommended to read them in order.
This title and over 1 million more available with Kindle Unlimited.
Her Cyborg: A SciFi Cyborg Romance (Bound by Her Book 1) Apr 30, 2016
CAN'T FIND MR. RIGHT? WHY NOT CREATE HIM?
MedAct is the company that can make all your dreams come true! Just give them a call and let them create the perfect man for you. But remember, you can never give him up. It will kill him, literally.
When loneliness becomes too much, Phoebe turns to the scientific and medical company MedAct to apply for a cyborg. Failed relationships lie in her past, and she never wants to go through that again. She's sure that only a custom-made cyborg, designed to be her perfect man, is the right answer.
With the help of a MedAct doctor, she chooses his appearance and personality, and three months later, his creation is complete.
Now, all she has to do, is meet him.
Please note: This story contains explicit sexual scenes intended for readers 18+. Each book can be read as a stand-alone, but for a better reading experience, it's recommended to read them in order.
Autumn's Lady: A Fantasy Romance (The Elders of the Seasons Book 2) May 7, 2021
TO WIN HIS HEART, SHE MUST BE THE BEST GAME HE'S EVER PLAYED
Mira's sister is dying. Doctors say there's nothing they can do. It's too late, but she refuses to accept that. She'll do anything to save Eve, even turn to the Elders, the supreme beings that rule the seasons.
The supreme beings she's supposed to stay away from.
Mira can't obey. She's determined to approach the Autumn Lord, but nothing goes as planned. Instead, she ends up imprisoned in the Elders' dungeon.
Then, the Autumn Lord enters her cell.
To others, he's darkness, he's fear, but to Mira; he's the man of her dreams. When he tells her he can save Eve, when he invites her into his world of games and survival, nothing is as she expects. She must either adapt, or walk away, but walking away is not an option.
Please note: This story contains scenes intended for readers 18+.
Loved Cyborg: A SciFi Cyborg Romance (Bound by Her Book 2) May 29, 2017
WHEN NOTHING BUT LOVE REMAINS TO FIGHT FOR.
For as long as Celise has known the cyborg Wind, she's been in love with him, but he's bound to another. A relationship between them is impossible, and the last thing she wants is to ruin her friendship with him, or his bound one, Diane.
But there's a problem. Diane is sick, and if she dies, Wind will die with her, or end up with the Fighters, the dangerous and unbound cyborgs who care about nothing but themselves.
Celise's entire life is thrown into chaos when she's propositioned in a way she never saw coming. Diane wants Celise to take her place, but if Wind can't accept her as his new bound one, there will be more at stake than her heart.
Please note: This story contains explicit sexual scenes intended for readers 18+. This story is a F/M/F. Each book can be read as a stand-alone, but for a better reading experience, it's recommended to read them in order.
Kissed Cyborg: A SciFi Cyborg Romance (Bound by Her Book 3) Aug 14, 2018
HOW ABOUT ANOTHER KISS?
Can't find Mr. Right? Why not create him? MedAct is the company that can make all your dreams come true! Just give them a call and let them create the perfect man for you. But remember, you can never give him up. It will kill him, literally.
Faye never intended to bind the Fighter, Silver. She kissed him to save her best friend's cyborg, but the contact initiated the bond. When they come face to face again, she wants to be set free. She never wanted a cyborg, and nothing will change her mind, not even Silver's attractive appearance and charming personality.
The last thing Silver wants is to be bound to the feisty and annoying little Faye. He hates her for kissing him, but the bond gives him no choice but to love her. Unless the Fighters figure out how to remove the bond, he's stuck with her for the rest of his life, and he refuses to accept the bond--or Faye.
Fierce Cyborg: A SciFi Cyborg Romance (Bound by Her Book 4) Aug 1, 2019
ONLY DEATH CAN STOP HIM FROM TRYING
Jade Silva, the CEO of MedAct, the medical and scientific company that creates cyborgs, knows something fishy is going on behind her back. She doesn't know what, but she suspects one of her own doctors is involved.
Confronting the doctor might not be one of her brightest ideas, but she does it anyway, only to end up in the hands of the Fighters—the dangerous and damaged cyborgs who survived the deaths of their bound ones. Not only that, they want her to save Nightmare's life, their leader, but also her enemy … and the love of her life.
Please note: This story contains explicit sexual scenes intended for readers 18+, and also scenes with memories of abuse. Each book can be read as a stand-alone, but for a better reading experience, it's recommended to read them in order.
Bound by Her series: Books 1-3 Aug 14, 2018
This digital box set contains the first three science fiction romances in the Bound by Her series.
Her Cyborg:
When loneliness becomes too much, Phoebe turns to the scientific and medical company MedAct to apply for a cyborg. Failed relationships lie in her past, and she never wants to go through that again. She's sure that only a custom-made cyborg, designed to be her perfect man, is the right answer.
Loved Cyborg:
Kissed Cyborg:
Faye never intended to bind the Fighter, Silver. She kissed him to save her best friend's cyborg, but the contact initiated the bond. When they come face to face again, she wants to be set free. She never wanted a cyborg, and nothing will change her mind, not even Silver's attractive appearance and charming personality.
The last thing Silver wants is to be bound to the feisty and annoying little Faye. He hates her for kissing him, but the bond gives him no choice but to love her. Unless the Fighters figure out how to remove the bond, he's stuck with her for the rest of his life, and he refuses to accept the bond—or Faye.
Please note: These stories contain explicit sexual scenes intended for readers 18+ and also memories of abuse. Book 2 is a F/M/F. Each book can be read as a stand-alone, but for a better reading experience, it's recommended to read them in order.


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Grub Street Profile
Grub Street Philosophy
To Face a Fear
According to Shakespeare, a coward dies a thousand deaths, a hero tastes death but once. Yet, nowhere in those thoughts is there any talk of fear, which makes sense. No one not even a hero is truly without fear; any person who says that is either a fool or a liar.
In the case of small boys, they tend to have plenty of fears. They loathed admitting their fears, too. After all, to show fear in the face of their friends is tantamount to death at the tender age of eight, ten, twelve, and so on. In my case, a primary fear was heights. I guess you could say a fear of falling not so much the height. I could prance across rooftops, without so much as a bat of my eye. I just had to be careful not to think about the ground below!.
If I did, I tended to see myself sort of, well, splattering all over the pavement. Yet, my father was a general contractor. He was forever doing all sorts of climbing up to do shingling and roofing jobs. When I was very young, I could stay safely on the ground and out of harms way. Then, as I got older, he started to want my help on jobs, and I had to climb ladders. Over the years, he had replaced the old wooden shingles on the many roofs of our cottage with new asphalt shingles all but the little roofs over the second floor balcony. They were very tough to get to, and had rather steep slopes.
He wanted me to tend to them.
I was less than enthusiastic about the job!.
Although unable to voice my concerns, my dad was great at picking up my reluctance. He eased me into it by first doing a simple job. The roof of the master bedroom had a very gentle slope, and it already had asphalt shingles on it, but they were black. So, they tended to absorb a lot of heat. He wanted to cover them with the white shingles, and thus cool the room off. Getting his ladders and equipment out, he put new shingles all along the bottom edge of the roof the edge, the area closest to the drop off! After that, he had me put on the shingles for the rest of the roof, and it was fun and easy.
The balcony was next. .
As it still had the old wooden shingles, they had to be scraped off first. Straddling the roof peak, I used dads tools to knocks the shingles off, and then attached the little brackets to the roof to give me a place to stand. This time, there would be no help from him. Dad was getting on in years, and his sedentary lifestyle meant he was unable to climb up and about the roof as he once had. No, I would be on my own on this job, and he would merely stand down at the street level and advise me.
Crouching on that small deck area made available to me, the road looked very faraway, and there was pretty much nothing between it and me. Yet, sitting there, I had a choice: give up and climb down and that meant disappointing my dad or face my fear, and do the job he wanted me to do. Up there, so very high above everything, I could feel and hear by blood pounding in my ears, and my breathing becoming short and laboured. The hammer grew slippery as the sweat built up on my hands. The fact that my dad said I was doing a good job meant a lot to me, and eased much of my fears.
Then, my little deck area moved!.
It shifted down slightly, and my heart leapt into my throat. I just about shot straight up in the air and landed on the peak of the roof. Had the bracket given way, was it loose, or had the plank just shifted?.
I looked down. My dad hadn't seen my mishap. He looked up and smiled, and said how proud he was of me for doing this for him. My fear eased, and I slowly settled back onto the deck.
It held.
I continued my work up the steep slope, my dad guiding me at every turn, and then he told me how to cover the peak. Once completed, I pulled off the bracket, and made my way back down to ground level. I felt as tall as a mountain, and as brave as the Cowardly Lion in The Wizard of Oz once hed found his courage. Id done it. Id conquered my fear.
After that, any time I felt a touch of fear creeping into my heart, I only had to think of that little rooftop or cast my eyes up to it and I found the courage to strive to achieve more. Odd, how the little things, in life, can give you confidence. Years afterward, to stand on the street below and look up at that tiny roof, it didn't look like much of anything; not at all the sort of place you would think would be the focal point for a life-altering event.
Yeah, for a young child, that's often the case; the big battles of life occur on the playgrounds, on the school stages, at the dinner table, at a dance or music recital, helping dad to fix something, or mom to make something. We adults often forget just how important those little events can be to a child.
Squirrels vs Dog
A Disgrace
Playing an MD
A Pair of Sneakers
Iggy to Ground
Snow Plow Parents
A Gay Blade
Sex (gotcha!)
Shotgun Seating
Getting Fixed
Jellied Brains
Economics, War and Politics
Brain Abusers
Recording Radio History
NHL Round 2 Playoffs
RIP Stompin Tom
Chara Incident
The Real Don Steele
Remembering the Pioneers
Boston Blackie
Scott Muni
The Kingston Trio
A Special Anniversary
Once a Home
The Jazz Age
MLB Radio
A Coffee Mug
Lazy Bones


What does it mean "to be human"? Are we special in any way? If, so, how? Join ICE at Dartmouth director Marcelo Gleiser in a fascinating conversation with three very special guests: ICE at Dartmouth Fellow, physicist, and novelist Tasneem Husain will present humans as storytelling animals, Dartmouth anthropology professor Jeremy DeSilva will place humans within evolutionary history; and ICE at Dartmouth Fellow and planetary scientist David Grinspoon will discuss humans from the perspective of life elsewhere in the universe. Q&A to follow.


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Run Around the Sun
by Arielle Gordon
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The Scotland-based duo delight in controlled chaos, interweaving arguments and anxieties with their most exuberant work to date.
The neon sheen of Carly Rae Jepsen may not be the first thing one associates with Sacred Paws, the UK duo known for Rachel Aggs' loose guitar licks and Eilidh Rodgers' punchy percussion. But the Canadian queen was evidently on their minds as they recorded their second album, Run Around the Sun: "We don't make similar music but we want to create a similar feeling," Aggs said of Jepsen in a recent interview. Over ten propulsive tracks, the similarities to Jepsen's pop philosophy come into view: lyrics that detail arguments, anxieties, and regrets are set against the duo's most exuberant work to date.
Take "Life's Too Short," the bright and brassy third track. Its snappy snare hits and warm horn section feel primed for a party, but the duo is focused on an absentee lover: "I don't know what you want/I don't care, life's too short." "Shame on Me" similarly masquerades as a celebration filled with rubbery guitars, but Aggs' and Rodgers' sunny vocals wax nostalgic about a past romance: "Can't you see this was meant to be forever?" The song ends as they repeat the titular phrase, an act of self-flagellation set to breakneck arpeggiated chords.
Speed is perhaps the point here; whereas 2017's Strike a Match punctuated energetic pacing with more meandering tracks, Run Around the Sun barely stops for breath. Aggs has called Sleater-Kinney's The Hot Rock one of her biggest influences as a guitarist, and that album's frenzied urgency manifests in the reverberating guitar squeals of "Brush Your Hair." Sacred Paws' lyrics share this immediacy; their strongest verses tend to open in media res. "Fresh air was everything," Aggs declares on "What's So Wrong," and suddenly the scenery zooms into a perfect summer's day.
Sacred Paws have also mastered Sleater-Kinney's fiery instrumental give-and-take, a shifting rhythm that constantly reestablishes the band's center of gravity. Seven songs in, as the onslaught of Aggs' fretwork threatens to send the record into a tailspin, "Is This Real" finds Rodgers unleashing a chorus of bells and claves. The power exchange extends to the verses, which diverge into anxious repartee that conjures miscommunication in a long-distance relationship. "The Conversation" sounds like an argument over a broken telephone ("Why would we even try to have this conversation?" Aggs asks stubbornly; "It can take a while," Rodgers offers patiently). "Write This Down" finds the two nervously singing over each other, backgrounded by drum fills and crashing symbols. But more often than not, these parallel verses melt into triumphant harmonies. These moments, where Aggs and Rodgers tackle two distinct narratives that meet at the chorus, cement the band's dynamic: controlled chaos that, against all odds, finds its way to a central refrain.
Sacred Paws used to be a multi-city affair—Aggs in London, Rodgers in Glasgow—a fact that provided consistent interview fodder, and one they seem to nod to here. "It's just a page on a map that's keeping us apart," they sing over Aggs' meandering noodling on "How Far." It's by far the record's slowest song, and one could read the chorus ("How long, how far") as a plea to reconcile the miles between them. But if much of Run Around the Sun is concerned with repenting for past mistakes, the present looks brighter: Aggs recently relocated to Glasgow, where the two bandmates now share a back garden. On the closing track, "Other Side," they reach an uneasy peace. "I found you/Nothing can stand between us," Rodgers sings, while Aggs' answer is more ominous: "I have changed in ways I can't explain." But her final riffs, reviving the song after its last refrain, hint that she's having more fun than she might've let on.


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Emmanuel Macron has been sworn in as French president.
Emmanuel Macron has taken power as president of France, vowing to restore the country's status and heal divisions following a bitter campaign the pro-EU centrist fought to defeat a far-right leader.
The 39-year-old former investment banker was inaugurated leader of the world's fifth-largest economy in a solemn Elysee Palace ceremony on Sunday.
Macron beat the National Front's Marine Le Pen in a May 7 run-off vote but the long campaign exposed deep divisions over France's role in Europe, immigration, and policies to revive a sluggish economy bedevilled by high unemployment.
Listen: Macron is married to 63-year-old Brigitte Trogneux, and the world can't deal.
"The division and fractures in our society must be overcome. I know that the French expect much from me. Nothing will make me stop defending the higher interests of France and from working to reconcile the French," Macron declared in his first words after taking office.
Although his victory over Le Pen was comfortable, almost half of France's 47 million voters chose candidates with views opposed to Macron's in the first round of the election.
A convinced European integrationist unlike Le Pen and other leadership candidates, Macron went on: "The world and Europe need more than ever France, and a strong France, which speaks out loudly for freedom and solidarity."
Seeking closer ties with EU anchor nation Germany, Macron will meet Chancellor Angela Merkel in Berlin on Monday.
French President Emmanuel Macron takes part in an official ceremony at Paris' city hall after his formal inauguration as French President on May 14, 2017 in Paris. (Image via Getty.)
Monday will also see Macron name his prime minister, whose job will be to pilot liberalising reforms aimed at reducing joblessness and reviving economic growth.
Macron becomes the youngest post-war French leader and the first to be born after 1958, when President Charles de Gaulle put in place the country's Fifth Republic.
In a ceremony full of pomp, he was presented with what is effectively his chain of office -- a heavy golden necklace mounted on a red cushion that makes him Grand Master of the National Order of the Legion d'Honneur.
But Macron appeared determined to create an impression of personal modesty. Aides went out of their way to emphasise that the dark suit he wore cost about 450 euros ($A676) or just under $US500, and that the lavender outfit worn by his wife Brigitte had been loaned by fashion house Louis Vuitton.
He displayed youthful vigour during the televised proceedings, at one point racing up the Elysee stairs to meet a protocol requirement -- something not all previous French presidents might have managed.
He then chose to be driven by military jeep rather than civilian limousine to the Arc de Triomphe, where he stood in the rain, without coat or umbrella, to light the flame in tribute to France's war dead at the tomb of the unknown soldier -- a powerful reminder of France's role in the NATO defence alliance.
french-president


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Q: How can i cache data from API for 1 hour using Next JS? I using Next JS.
I need to use getServerSideProps or getStaticProps to do a call and cache data for one hour. And on the next page visit get data from the cache and not from API. After one hour again get data from API.
Can someone help with advice?

A: I suggest you need to use cookies with 1 hour lifetime , if you want store something big use Browser Storage

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Working on the Enterprise is pretty much a non-stop party as far as I'm concerned. (Probably because the only parts I pay attention to are the Kirk/Spock moments, Scotty when he's drinking, Chekov when he's macking on his girlfriend and doing no work, and Uhura singing and just HAVING A GOOF in general.) But really, this video was made for CLAIRE. I hope she finds it funny. You know, amusing.


» Forum » Playing » Playing tips » Any ideas for a more level playing field against a beginner opponent?
» Any ideas for a more level playing field against a beginner opponent?
Any ideas for a more level playing field against a beginner opponent?
So I have a regular pinball night with a mate of mine every week or so, the only down side is that he is fairly new to pinball and I will win 99% of the time (mainly because I own a pinball machine, play more often etc), any ideas on how to level the playing field a little?
It would be more fun for me to have more of a challenge too!
Play EM's with 2" flippers, or Stars by Stern.
you play 1 handed for 1 ball.
part of the pf blocked by a sheet of paper.
All sorts f fun ways to modify and make it fun for you both. Easily adjustable also as he gets better.
Also fun to make rules that make you have to complete an objective before doing something.
i.e. you must hit 4 spinner shots before doing any mode start. If you start a mode before 4th spinner shot then you drain balls.
Cover the flippers like the blinders do on tommy. That's always a fun challenge.
you have to make it to warp 4 before you can start a multiball.
He gets to select what modes you have to start.
I play with two friends regularly and I always crush their scores but it's not a tournament so nobody cares. They just keep trying to improve on their own best scores and I do the same.
I don't think you really need to hobble yourself.
Make it a 5 ball game and let your first two balls drain so he plays 5 balls and you play 3.
Just get really drunk. That's what I do.
Allowing them extra balls but draining any EB you earn is a pretty good suggestion. That definitely gives him something to go for too.
If he's going to be into pinball, though, he should get used to a fair competition. Make it more about teaching him the game and all the cool stuff you know than about who wins and it'll work out.
Start a 3 or 4 player game, you get one player, he gets the rest. That should even up the time you each spend actually playing. Also try some split flipper games (each of you control one flipper button simultaneously). Try all at once.. 1P=you, 2P-3P = mate, 4P=both of you. See who wins.. your P1, his P2+3 combined, or the split flipper game.
Start each ball by spinning in a circle for 15 seconds then plunge. Try not to fall and break the machine!
Play "wrong-handed", left hand/right flipper, right hand/left flipper.
I don't get the "Man, I'm soooooo much better than you that I need to do dumb things to compensate" approach. If someone did this to me when I first tried out a new thing, I'd be annoyed.
Is it fun to golf against someone that handicaps themselves by only ever using a putter or swings with only one hand just to "even up the game"? Sure, maybe you win at that point but is it really a competition or have you already declared you're superior?
Keep it simple and give them a bit of a handicap and clear goals within the game - get to multiball, earn the extra ball, etc.
Or, play "this game, whoever finishes three modes faster" or "first to multiball wins" and forget about points.
Three warp ramps in one game isn't THAT hard to pull off on a decently maintained machine. Ball control after the ramp shot is another matter, though.
Drop it to one or two ramps the first time?
Is it fun to golf against someone that handicaps themselves by only ever using a putter or swings with only one hand just to "even up the game"? Keep it simple and give them a bit of a handicap and clear goals within the game - get to multiball, earn the extra ball, etc.
it is different with pinball. The better player can take WAY longer to play. That is the big difference compared to many other sports.
By reducing the play time to be more even, the noob will have more fun.
As the noob adjusts then adjsut the handicapping.
I would spend more time helping him develop his skills and learning the rules of the game. Take the glass off and have him practice post passes, drop catches, live catches, and ESPECIALLY dead bounces. I see players all the time get in too big of a hurry and never have control because they don't dead bounce.
A couple weeks of solid practice will help and make the game more fun for him. Handicapping yourself isn't going to make him a better player.
The biggest frustration for my non pin friends is the long wait for their turn, not the score.
I play often against a close friend. We have been playing for years. When we started, he slaughtered me every game. However, what he also did was show me how to play better. Instead of just destroying me he would become a narrator of his own play (a bit like Bowen tutorials). He would focus on things like drop catches and helped me get the timing of them, then live catches, dead bounces. He would play games where he would dead bounce every shot (even off angle stuff). It didn't hurt his play, but improved mine drastically. It wasn't a competition, it was buckets of fun. I'd take what I learned and try it when playing alone. It made me the pinball player I am today.
What is best in pinball?
Sounds like you guys have been playing that Star Trek pro enough for him to know the rules and ways to score better by now. But if not, it's nice to have someone over your shoulder helping tell you what to go for and etc. - friends do that for me when I'm playing one of their games for the first time and it helps me get further, faster.
Last time I tried this I got to EOTL on Metallica....only 2nd time ever.
then losing is a win to?
just let him play 5-10 1 player games real quick, it shouldn't take long. then you can give him some competition. most beginners don't have the patience to wait on other players long balls.
2. Start a game, select player profile "easy" for your friend.
3. Add player 2, select player profile "hard" for you.
4. Have fun playing together with the game settings automatically adjusted to each of your skill levels.
Locally we like to refer to it as "Bro-Balling" though.
Tell them for every game they win, they get $10, but only have to pay $5 if they lose.
I love bro balling it! It's fun playing those easier long games like lotr. Makes it feel like it's both of you "going on an adventcha!"
This is great. I've been thinking about something like this for years. Would make playing with the wife/kids much more fun. I wish Stern and JJP would add something like this.
How about you keep kick'n his tail until he's motivated enough to practice and get better to the point he can beat you?
Outside of that, treat it like golf and give him a stroke a hole by spotting him so may points a ball.
Or you could just play left handed.
Sometime me and my buddies will blow e-cigarette smoke in front of the other players game. It's pretty effective.
Sometime me and my buddies will blow e-cigarette smoke in front of the other players game.
LOL I'm pretty sure this has happened a few times at my place...glass on though.
Start a three player game, alternate balls, don't worry about your scores, just try to beat the machine.
any ideas on how to level the playing field a little?


Instead of heading out looking for a cool forest path to walk this morning Pheebs and I changed things up a bit and reverted back to our old habit of simply wandering around some dusty old back country roads enjoying Huron Counties rural scenery. We did manage a couple leg stretches with one short walk on the Maitland Trail north of Clinton. A few miles, a few photos, and we were home again.
Due partially to the returned heat and humidity I couldn't seem to get myself into the swing of things this afternoon. Too hot and sweaty to be outside so I basically just crumpled myself up in my recliner and watched television most of the afternoon. Thank heavens for nature programs and documentaries.
Our neighborhood is changing. Richard and Gayle's house has already sold and they will be leaving soon. New people moving in. Around the corner from us lots are being cleared with more new people to come. Some are already here. We've heard 6 more lots have been sold and people are waiting to get into our Park. Don't know what has happened all of a sudden this summer because it sure was not that way in here before.
We've had it pretty good here for 15 years with not a lot of traffic out front. I said to Kelly we'll be needing a traffic light at our corner soon. It's progress I guess and one either gets in step with it or they don't. I sure wished we had found us a quiet little place in the country a few years ago while we still had the chance. With the skyrocketing real estate prices in this area it's too late for us now.
There are some kinds of changes I like and some kinds of changes I have trouble with. If it was just me I think I would probably climb into the Motorhome, point the nose down the road, and drive off into the sunset in search of quieter people free places.
GROANER'S CORNER:(( Two Hindu swamis were in conversation. One said to the other, "How did you like my latest book, 'The Art of Levitation'? "His companion replied, "It kept me up all night."


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Interstate 82 (I-82) é uma interstate de  km que se estende de Ellensburg, em Washington a Umatilla, em Oregon, nos Estados Unidos. No estado de Washington, que passa pelas cidades de Ellensburg, Yakima, e, em Oregon, em Umatilla e Hermiston. É principal via de partida de Seattle a Boise e Salt Lake City. I-84 foi inicialmente chamado como I-80N, mas recebeu o seu número atual, em 1980, como parte dos esforços para eliminar rotas com sufixo.

I-82 passa por Selah Creek na G. Fred Redmon Bridge. Quando essa ponte foi inaugurada em 2 de novembro de 1971 era a mais longa ponte de concreto na América do Norte. A ponte mede 167 metros de comprimento através de um riacho. Em 1999, um plano para estender interestadual para o sul através de Oregon. Três vias foram propostos, mas todos foram rejeitados.

A rodovia foi inaugurada em 1956.

82
82

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Moon Exploration: Why is Japan Keen to Join US, Russia in Moon Space Station?
By EurAsian Times Desk
Are the Japanese keen to be part of Moon Space Station? The government of Japan is considering the possibility of participating in the international program for the creation of a near-moon station or Moon Space Station (Deep Space Gateway) and thereby gaining the opportunity to send its astronauts near the moon by 2020's. This was reported on Sunday the Yomiuri newspaper.
US – Russia Collaborate on Moon Space Station
Negotiations on Moon Space Station have been going on for several years. The program involves the creation of a station in the Moon's orbit, through which it will be possible to conduct research on the surface of the Earth's satellite, and in the future, it will be used as an intermediate base for sending missions to Mars.
Russia, US to Work with BRICS for International Moon Station
In September, the heads of the space agencies of Russia and the United States agreed to cooperate on Moon Space Station project. As reported by TASS, the Russian side as part of its contribution can create a transport system, as well as a gateway module for Moon Space Station.
Why is Japan Interested in Being Part of Moon Space Station:
The Government of Japan hopes that if the country participates in the Moon Space Station project, it will enable them to send its astronauts as part of manned research missions to the surface of the moon, and also strengthen the competitiveness of Tokyo in the space industry. For its part, Japan can offer technological solutions, for example, filters for water and air purification at the station, as well as developments in the field of docking systems for transport vehicles.
ASEAN Summit: India-US to Boost Defence Relationship, Squeeze China
In addition, Tokyo can offer the creation of ships that are to land directly on the surface of the Earth's satellite, as well as research vehicles that will travel on the Moon and carry out sampling by drilling, the newspaper said. However, Tokyo does not conduct specific negotiations on this topic, its main partner in the space sphere is the United States, all details are planned to be discussed after the appointment of the Director of the National Aeronautics and Space Administration (NASA).
US, India, Japan, Australia Join Hands to Counter China?
Japan has been participating in the International Space Station (ISS) project since 1988, and six Japanese astronauts visited it. In 2008, as part of the US segment, the Kibo laboratory module, developed by the Japan Aerospace Exploration Agency (JAXA), was docked to the ISS. Tokyo spends annually about 40 billion yen (about $ 360 million) for its participation in the project of the station.
Armenia EU Agreement: Armenia Celebrates Joining Europe
Europe Dumped Moldova & Alleviated from Russia: President Igor Dodon
Amounting To Nuclear War! Russia Warns Against Use Of 'Dirty Bomb' That Even The US Has Discontinued
In A Tank-On-Tank Battle, Russian Main Battle Tank Under Cover Of Terminator BMPT 'Terminates' Ukrainian MBT
Leopard 'Guzzles' A Beer? Why Ukraine Desperately Wants German Leopard 2 Tanks That 'Shot To Fame' With A Beer Video
NATO's 'Notorious' RQ-4B Global Hawk Again Spotted Near Crimea; Hardliners Slam Restraint, Demand Hitting UAV
1st Evidence Of Russia's S-400 'Triumf' Defense System 'Destroyed' In Ukraine War Surfaces On Social Media
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At Soul Purpose, we are committed to the empowerment of each individual Lifestyle Entrepreneur. In addition to the incredible product and lucrative prosperity plan, we will provide the tools, skill development, coaching, encouragement and support necessary for you to build a successful, thriving business. Simply follow the plan and do the work. Allow the power of plan to reward you with the financial means to fulfill your dreams.
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Kim Kardashian Rocks Her Baby Belly As Her & Kanye West Move Back In With Kris Jenner
Lindsey Paul
Lindsey India is that adorably awkward individual with strong opinions that you never really paid attention to in high school. She has an unconditional relationship with R&B and Jeezy music & worships the ground Nasir Jones walks on. Follow her on Twitter: @LindseyIndia
Source: Clint Brewer / Splash News
This year, Kim Kardashian and Kanye West celebrated their own house warming at their brand new lavish home, but that celebration has come to a halt.
The reality starlet was spotted heading out of a studio, rocking her pregnant belly to the fullest, just one day after her hubby announced that he will be running for President in 2020.
The power couple, along with their adorable daughter North West, have all reportedly moved back in with Kris Jenner for the time being, due to their home requiring more renovations.
The momager told E! News that she was pretty surprised by their decision to move back in, and that she doesn't exactly have chances to feel the "empty nest" syndrome.
While many originally thought that KimYe would've been anxious to get out and stay out of Kris' home, it was actually the other way around the last time.
Kim initially told Jimmy Kimmel earlier this year:
"People didn't understand why we lived with my mom," she said. "After a year and a half, she got really crazy with us and pretty much, not kicked us out, but just was really anxious to get us out. She thought I just got too comfortable and I was starting to rearrange all her furniture in order, different wallpaper. I was going crazy with some of the things in her house, so I wanted to make changes and she wasn't having it. It's better that we're out."
See more photos of Kim and her belly above.
SOURCE: E! News | PHOTO CREDIT: Splash
40 Bizarre Kanye West Facts That Will Make Your Day
kanye west	, kim kardashian	, kris jenner	, north west


In each week the learning assignment is designed to demonstrate your competence with the Terminal Course Objectives of the course. Prior to working on the assignment, you should read through the week's chapters and lecture.
Clearly identify your work with your name, the date, the week number and the assignmentname, and upload work to the Dropbox.
The questions are designed to probe the higher levels of thinking and learning such as analyzing, evaluating and creating, and so there often are no correct answers. Instead of focusing and who wins or loses the case, you should analyze, evaluate, and create alternative solutions to the various issues presented while arguingand debating the connections between business, law, politics, and ethics.
1. This story is about the Supreme Court's decision. What process did this case have to go through to get to the Supreme Court?
2. In the story, two justices wrote differing opinions about the issue. Discuss the differences between a majority opinion, a concurring opinion, and a dissenting opinion. What effect does each type of opinion have on the state of the law in America?
3.What type of jurisdiction did the federal courts have in this case? Was it a federal question case or a diversity of citizenship case? Why?


Roblox Toys How To Get Chasers – Tag : roblox toys how to get chasers, . Roblox Toys are tiny collectible mini-figures and play sets predicated on many famous Roblox personalities, users and programmers. They're generated from the company Jazwares. Every toy includes a special code which could be redeemed for a exceptional exclusive thing, depending upon the toy you bought, you are able to find yourself a great deal such as for instance a ring-master, Shedletsky.
Players can buy the toys from various stores and places. Such examples comprise Toys"R"Us, Walmart, CVS Pharmacy, Target and Amazon. Roblox also comes with a website on Jazwares that lists different figurines and collections available, residences that the code redemption platform, and lists where players could get the toys.
Each Roblox Toy has got the capabilities of having their parts mixed with other Roblox Toys. The toy's arms have been fashioned in R-6 shape, whereas the legs have been formatted into R15 form. Users wishing to mimic the movement of their Roblox toys within their avatar usually use the toy cartoon bunch.
Although toys had been received with complete positive reception, most users criticized it declaring that they resembled a lot like Lego collectible figurines. Some accessories and figurines have Roblox's old"R" emblem to them in the place of the more recent square variant.


Hundreds of people are preparing for their own personal close encounters as the first ever Alien Con prepares to make its landing at the Santa Clara Convention Center on October 28-30, 2016.
From Bay Area locals to visitors flocking in droves to Santa Clara from cities all over the country, this astronomical event allures people from all over. Santa Clara is no stranger to hosting unique fan-centric events, having previously played host to the extraterrestrial and mysterious – hosting UFO Con in Sept. 2012 and March 2015.
With the backing of HISTORY®, Cosmic-Con® and Famous Monsters of Filmland®, Alien Con promises to be bigger in vision for something larger than Santa Clara has yet witnessed in terms of extraterrestrial activity.
Giorgio A. Tsoukalos, the leading expert and Co-executive producer of Ancient Aliens on HISTORY®.
Autograph sessions and photo ops with Film and TV icons of Science Fiction and the chance to meet them both during the convention, as well as at private events in a more intimate setting.
A fan film festival plus the newest advances in video game technology mixed in with some of the retro games from yesteryear.
Q&A panels with stars and experts discussing their roles in helping shape the Landscape of Science and Science Fiction.
Exhibits and artifacts showcasing forays into the "what-ifs" of alien exploration.
According to Alien Con's official website, visitors will "boldly go where no convention has gone before," and they are poised to deliver with all the exciting events planned.
Alien-Con has scheduled it's 2017 convention for the San Jose convention center and is invoking a non-compete clause to force The Alternative Press Expo out of its early October dates. Alien-con may become a thing, but supporting it is to the detriment of a locally run event.
Alien Con takes place at the Santa Clara Convention Center. It is not at the San Jose Convention Center.
The article mentions the 2016 site as Santa Clara. A commenter made a reply that the 2017 event will be in San Jose.
What's good, everyone? I recently contributed an article to the Santa Clara News blog that talks about the inagural Alien Con that's making its landing in Santa Clara, CA on October 28-30. Stay tuned to Disk Read Error to see my impressions of this convention, as well as the side event I'm attending where I get to have dinner with the three original Godzilla tokusatsu actors.
You know, no big deal.