The Indian trade publishing is growing at a rapid rate. Though the publishing industry might be cribbing of decreasing print runs, the bestsellers grab the market while more authors and more books are seeing the light of the day. Here, Varsha Verma brings an insight into the trade publishing in India.
Perhaps one of the biggest drawbacks of the Indian publishing industry is that there are no accurate statistics available. Bikash D Niyogi of Niyogi Books estimates it to the tune of Rs 1,200 crore. As per Gautam Padmanabhan, CEO, Westland, though there are no accurate numbers available but it estimated that trade publishing in India would be around Rs 800-1,200 crore. Similar views were expressed by Thomas Abraham, managing director, Hachette India, "No exact figures exist, since this is not a monitored market. But industry estimates peg the trade or consumer side of publishing at about Rs 1,000 crore." While, Swarup Nanda, CEO, Leadstart Publishing, says that the estimated numbers are Rs 3,000 crore, which includes gross sales of books, where the money comes back to all the stake holders, retailers, publishers, authors, etc.
Readership is growing rampantly and possibly at the highest rate in the last seven years. Bikash estimates that the growth in trade publishing segment is not less than 15 percent per year. The Indian trade publishing industry is the top slot on percentage growth of paperbacks sold globally as per AC Nielsen report with a Y-O-Y growth of 35 percent. "Yet, what people are missing to spot is readership that is becoming short tailed, i.e. bestseller led. On a broad frame, people in India begin reading non-academic material post 21 years of age, or after education is over and read about a book or two per year. Due to the population, the numbers are growing up, yet what is happening is that since people read lesser, they don't want to experiment and only read the bestsellers. Which explains a phenomenon like Chetan Bhagat e.g. A Five Point Someone (almost a decade old title) is doing amazing numbers on the Nielsen charts even today, in fact all his books are on the list. Inference being, from the same publishing house with the same teams, you will have a title struggling to do a few hundreds and another doing millions. There are only pyramids and ant hills," tells Swarup.
Each publisher has its own guidelines for accepting a manuscript. What one publisher rejects, often is published by another. "We simply look at writing which is absorbing. We have an evaluation metrics which we follow to commission a book," told Swarup.
While, Thomas says that for them quality, and some sort of difference even within well established genres, is important. "Take a look at Govinda for instance (neo-mythology/alternative history) or Walls of Delhi (translated literary fiction) or The Elephant Catchers (business) or Mr Majestic (dystopian fiction) or War Ministry (political thriller) or non-fiction like The Art of Thinking Clearly — they all stand out from the crowd," he makes a point.
While, Bikash says that novels based on history and current affairs are two aspects they specially look out for.
"It depends on what kind of fiction you are publishing. If it is commercial, then you are looking for a gripping plot, the ability to make the reader turn the page. If it is literary, you are looking for the writing style and content which is rich in sociological or physiological insights. Of course these are generalisations as there are authors and books that manage to combine both readability and depth," tells Gautam.
Each trade publisher has its own USP, offering author all the core benefits in terms of production, distribution, marketing & sales, and author relationship. Leadstart Publishing, for example, has direct retail distribution to over 104 towns and cities across India. "Alongside, distribution arrangements with all the largest book distributors in the country and global alliances to work for performing Indian titles are also in place," adds Swarup.
Similarly, Westland believes in working closely with authors in all aspects of the publishing process including marketing. "As a company that has its roots in distribution, Westland is one of the few publishers that directly deals with every key retailer in this country," adds Gautam as a matter of fact.
"We promote authors by all possible means. We try to make the books as attractive as possible, give publicity through book release functions and advertisement, generate visibility by placing the books in bookshops. All these lead to the author's benefit," tells Bikash.
While, Thomas says that Hachette India offers a quality imprint, great editorial interface, top notch design and production, and industry leading sales and marketing. "But most importantly we publish a varied but tight list…of just 40-odd books per year. So with us there is much greater attention," he adds.
It is interesting to note that the print runs for trade books vary from title to title. Swarup defines the print titles under three different models: 1 annual grand release – print run size 2.5 lakh – 5 lakh; 3 monthly large releases (30 / year) – print run size 5,000 – 15,000; and 10 releases per month of new talent titles (120/ year) – print run – 500 – 2,000 copies.
While, Thomas says that at Hachette India, it varies widely depending on segment. "Something like Stephenie Meyer or Steve Jobs are in the lakh plus segment while a poetry book would be 1,500 copies," he says. As per Gautam, initial print runs vary from 3,000 copies to five lakh copies (in the case of Amish Tripathi's Shiva Trilogy).
Besides, at Niyogi Books, the average print runs remain 2000 copies.
On asking about the use of Print on Demand for trade publishing, Gautam replies, "We have not yet started using POD but we are not very far from using this." While, publishers like Leadstart are already using POD for their advantage. "We do use POD for two kinds of books, the new ones which have yet to prove themselves or for backlists where much demand is not forecasted. While selecting a POD printer, we just look at the turnaround time and production quality with the commercials," adds Swarup quickly.
"The differences between trade and education publishing are obvious — from audience to type of book to pricing to most importantly the risk. Every consumer book is a gamble. We have different divisions engaged in educational publishing abroad, but Hachette India currently focuses only on the trade side of publishing," adds Thomas.
The marketing strategy for both education and trade publishing are different. "Buying fiction is an impulse purchase while buying a text book is compulsory for the student. Marketing for fiction focuses on the consumer while marketing for STM focuses on the decision makers who are responsible for syllabi and on the titles that best cover these," tells Gautam.
"When you work with a forecastable business model, say Academic publishing, for a seventh standard geography book for example, you will have a firm estimate of the floor (minimum books which can sell) and the ceiling. Also, your entire portfolio has just say 100 titles (10 subjects x 10 standards), all the content is the public domain, so anyone can publish the content. Essentially, anyone with a better product and a better price will beat you. So the entire effort is of being more efficient. While on a non-forecastable business model like Trade publishing, you have to concentrate more on effectivity, i.e. getting the product right, marketing it to create a demand, then sell and look at efficiencies much later, when the book is a bestseller of sorts," further explains Swarup.
"The growth of the e-book and the growth of online retail along with the emergence of self publishing would be the three main changes the publishing world is facing today. Added to this, in India, we are seeing a demographic shift towards a new generation of readers. While those educated in English are more comfortable with an Indianised version of the language and those whose cultural sensibilities are rooted in India. Authors like Chetan Bhagat who target this segment have been the most successful," shares Gautam.
Even though ebooks are still in nascent stage in India, but the segment is growing, more so for trade books. Publishers are upgrading themselves to gear up to this rising need. Let's see how. "We were the first trade publisher to go live with a full batch of ebooks and today we have reached simultaneous ebooks publication capability for all our books. That has meant a change in workflow, but that has now been achieved," tells Thomas proudly.
"While ebooks are yet to take off in India, we do believe that this format will increasingly become an important segment of our business. Though print sales will decline, we don't believe this will disappear. Essentially as publishers, our role is to make all our titles in both formats so that the reader gets a choice," shares Gautam.
"Though e-book in India is still in its infancy, it has the potential of capturing the younger generation," says Bikash.
But, with ebooks comes the problem of piracy and publishers are finding it difficult to cope up with this problem. "We started e-publishing programme with a bang and then saw some of our titles stated being cracked and made available for free downloads on sites promoting piracy. The world's largest e-publishing platform from where the file was cracked, seemed to have the best DRM (Digital Rights Management), but they neither took any special measures nor much of ownership of our loss. We do not feel our content is safe in digital form now and are re-looking at the plans. We do not want to get to the position of where the music industry got post digitization of music," says Swarup cautiously.
Coming to the role of media in promoting books, Gautam feels that publicity and review copies to editors are part and parcel of any publisher's marketing plan. "But the definition of what constitutes the possible avenues for reviews have undergone a sea change as it now includes on line bloggers as well as lay readers who post their opinion about books on websites like Flipkart and Amazon," he adds.
"The value of media for book is significant and is only growing. Direct e-mailers to book buyers is huge advantage that the e-commerce retailers have brought in. The same has channelized the marketing efforts as well and have added to the market efficiencies. E.g. if you wish to launch an alternate mythology title, an ecommerce giant like Flipkart has a well-organized data base of all the people who have bought the same genre and can effectively send an e-mailer only to those, which produces amazing results," adds Swarup.
Social media are great channels if used well. Facebook, for example, is a peer-to-peer medium while a Twitter is an influencer-follower medium. "What an author needs is to identify which platform possess what type of readers and how can he/she connect to them i.e. say following an Amish Tripathi's or Anand Neelakantan's Twitter handle or in a community of poetry lovers page on Facebook and then concentrate effort on that media vehicle. What a lot of people do is put in too much of effort at trying to build their own presence, which is a time consuming effort and in turn not reaching out to existing communities. A lot of authors also make a page for themselves and never make a single update post that. In summary, if you wish to make a page, for a successful execution, treat it like a media vehicle – be regular with at least 3-4 updates every day, in sync with what that page is for, also be present on existing communities and influencers in your readership genre," shares Swarup.
"We do a lot of social media for books when it's relevant. No real advice, except use it to effect…don't just jump on the bandwagon because it's the new buzzy thing that everybody's using," cautions Thomas.
And this medium is going to increase as sale of books move towards on line retail, adds Gautam. "I believe all publishers including Westland are still at a nascent stage in the use of platforms like Facebook and Twitter. There is no way of getting away from social media and it is in the interest of every author and publisher to learn how to make best use of the medium," he says.
Though Niyogi Books is still not there in a big way, Bikash thinks that the social media can be effectively used for promotion of books.
"If one is not reading, one is missing out a lot in life," says Bikash. So, all those who think that readership is declining and publishing industry is in danger, think again…there are many more pastures to be tread. Happy publishing!
Westland Ltd is a subsidiary of Trent Ltd, a Tata enterprise that also owns the Landmark chain of bookstores. Westland is among the fastest growing trade publishers in the country today. Its bestselling authors include Amish, Ashwin Sanghi, Rashmi Bansal, Rujuta Diwekar, Harsha & Anita Bhogle, Devdutt Pattanaik and Preeti Shenoy. Bestsellers: Amish's Shiva Trilogy (Immortals of Meluha, Secret of the Nagas and The Oath Of The Vayuputras), Ashwin Sanghi's Chanakya's Chant and Krishna Key, Rashmi Bansal's Connect The Dots, Stay Hungry Stay Foolish, I Have a Dream and Follow Every Rainbow, Rujuta Diwekar's Women & The Weight Loss Tamasha, Harsha & Anita Bhogle's The Winning Way, Devdutt Pattanaik's Seven Secrets of Shiva, Seven Secrets of Vishnu and Preeti Shenoy's The Secret Wish List.
Hachette India is the Indian arm of the UK's largest general books publisher, commenced operations in 2008 and began its local publishing programme in May 2009 with Amit Varma's My Friend Sancho, the highest selling fiction debut of the year. The Children's books division got off to a great start as well with the bestselling The Mahatma and the Monkeys. Hachette India publishes general, literary and commercial fiction, children's and reference books as well as non-fiction, covering memoirs, self help, travel, history, business, popular culture, lifestyle and sport. Bestsellers: Shantaram, Stephenie Meyer's Twilight Saga, Cuckoo's Calling by JK Rowling writing as Robert Galbraith, The Last Lecture by Randy Pausch, Tipping Point by Macolm Gladwell, Steve Jobs, John Grisham, Enid Blyton, The Moghul series, The Elephant Catchers (just released) by Subroto Bagchi, Edge of Desire by Tuhin Sinha, Durbar by Tavleen Singh and Billionaire's Aprrentice by Anita Raghvan are this year's chart toppers.
Niyogi Books has in a short span of time established itself as a publisher of fine illustrated books. Started in 2004, it has over 200 books on its list. It is recognised for its high quality illustrated books on a range of subjects from art and photography to heritage, culture and the history of South Asia. These books have won several awards and prizes including those from the Federation of Indian Publishers. Recently, two travel books were presented the National Tourism Award for 'Excellence'. Over the years, Niyogi Books has developed a prestigious author base that spans various fields and professions and includes award-winning photographers and journalists, eminent art historians and curators, artists, scholars, travel writers and translators from all over the world. Bestsellers: Lata Mangeshkar in Her Own Voice, Heaven on Earth: Guruvayur Temple, Words of the Master: Tagore, Faith and Freedom: Gandhi in History, Forgotten Palaces of Calcutta, Hidden Monuments of Delhi, MF Hussain.


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Home » Featured News, News & Reports » Bench Dedicated to Jan Dapitan Installed at Maui Courthouse
Bench Dedicated to Jan Dapitan Installed at Maui Courthouse
Posted on May 5, 2017 in Featured News, News & Reports
Jan Dapitan sits on the Second Circuit Courthouse bench, at Hoapili Hale, dedicated in her honor on Thursday, April 27, 2017. Dapitan was instrumental in establishing Hawaii's Environmental Court. Photo courtesy of Megan Moseley, Malama Maui Nui.
Jan Dapitan was honored during a special ceremony on Thursday, April 27, at Hoapili Hale, the Second Circuit Court building in Wailuku, for her role in spearheading Hawaii's Environmental Court. A newly installed bench, made entirely of recycled plastic, was dedicated to Dapitan. Dapitan is the founder of the local non-profit Mālama Maui Nui, formally the Community Workday Program, and Hawaii's former Keep America Beautiful leader.
Special guest speakers included Dan Goodfellow of Goodfellow Bros., Inc., Leah Belmonte from the Office of Governor David Ige, Maui Mayor Alan Arakawa, Environmental Court Judge Larry Potter of Shelby County, Tennessee, Gabrielle Schuerger and Barbara Fernandez of Maui Green and Beautiful / Malama Maui Nui, and Keep America Beautiful Senior Vice President Cecile Carson. The blessing of the new courthouse bench was administered by Kahu John Tomaso.
"Jan was a staunch advocate of the state's Environmental Court because of her commitment to protecting Hawaii's environment, particularly its beauty," said Hawaii Supreme Court Associate Justice Michael Wilson. "She stood for the proposition that an Environmental Court is important to provide for judges' understanding of technical issues and the environmental laws we have in Hawaii. Jan worked with the Keep Maui Beautiful organization along with Maui's state senators and representatives to develop the Environmental Court legislation."
Hawaii is only the second state in America to have a statewide environmental court. The Environmental court was established pursuant to Act 218, Session Laws of Hawaii 2014, enacted as Hawaii Revised Statues Chapter 604A "Environmental Courts."
In February 2016, Dapitan received the Mrs. Lyndon B. Johnson Award, Keep America Beautiful's highest level of recognition.
The April 27 Bench Dedication Ceremony at Hoapili Hale. From the left: Honoree Jan Dapitan, next to Dan Goodfellow, of Goodfellow Bros, Inc. who sponsored the Bench and provided refreshments. First row: Mayor Alan Arakawa, Second Circuit Chief Judge Joseph Cardoza, Hawaii Supreme Court Associate Justice Michael Wilson, along with many family, friends and other community leaders. Kahu John Tomoso gives the blessing from the podium. Photo courtesy of Judge Adrianne Heely.
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redpajama_set_name: RedPajamaCommonCrawl


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← Robson's Route to Changing His Story – Part 2
Robson's Route to Changing His Story – Part 4 →
Robson's Route to Changing His Story – Part 3
Posted on May 12, 2018 by jacksonallegations
"They are making up all these lies about you and me, saying that we did all this disgusting sexual stuff"
Going back to Wade's statement about what Michael Jackson had told him on the phone while allegedly "coaching" him for his testimony: it defies Robson's allegations of sexual abuse. That sounds something that an innocent man would say, not an abuser to his victim: "They are making up all these lies about you and me, saying that we did all this disgusting sexual stuff." [1; paragraph 40]
First of all, when an abuser talks directly to his victim they would both know the abuse happened, so it makes no sense for an abuser to deny it and call it "lies" while talking about it directly to his victim. Secondly, Robson's claim is that Jackson had told him that the alleged sexual relationship between them was an expression of love and that Robson believed it up until 2012. However, here Robson quotes Jackson saying that what he was accused of was "disgusting sexual stuff". This goes against the claim that Jackson considered such alleged acts as "an expression of love". On the contrary, based on this, he considered them as "disgusting sexual stuff", like any person would who has no such inclinations. Moreover, it also defies Wade's claim of him believing it was love until 2012, because he was allegedly brainwashed into that by Jackson. Here he quotes Jackson himself telling him that such acts were "disgusting sexual stuff", so how would that not ring a bell to an adult man, like Wade was in 2005, that something was wrong with that picture, after all?
Wade tries to explain his claim that this would be some sort of "role play" or "coaching" by saying that Jackson would tell him that their phones were tapped during these conversations. In his 2016 deposition, interestingly, Wade commented that this was his perspective NOW that this was some sort of role play: "essentially, I mean, my perspective on it now is like a rehearsal for the stand, you know, where he would say they're saying we did all these disgusting things together" (emphasis added) [2; page 139]. That sounds like a hindsight re-evaluation of what would really point to Jackson's innocence, and turning it into a "coaching" and "role-play" story now, in the hindsight of his allegations.
Apparently, Wade did not discuss his testimony with Jackson in person before he went on the stand in 2005, because he only mentions these "role playing" phone conversations with him in his deposition [2; 138-140]. He mentions having one very short, about 5-10 minutes conversation with Jackson's attorney for the trial, Thomas Mesereau (not clear whether on the phone or in person) [2; page 136] and from the defense team it was private investigator, Scott Ross who interviewed the Robson family in person and in length before their testimonies. Ross interviewed him about twice in person, according to Wade [2; page 137]. Wade does not accuse either Mesereau or Ross of trying to make him give a false testimony or trying to coach him.
In various interviews Mesereau said that when he asked him, Wade was very convincing and unambiguous in his statements that Jackson never molested him. Scott Ross told the same. In June 2016, in an interview with the Internet podcast called "The MJ Cast", Ross revealed that he is actually good friends with Wade's older brother Shane, who also works as a private investigator, but he does not believe Wade's current sexual abuse story and he told this Shane as well. Ross said that in 2005 he interviewed Wade several times before his testimony and he never saw anything that made him believe that he was lying then. Ross said that he has no qualms telling the attorney if he feels a witness is lying and should not be used in court, but with Wade he never felt that. On the contrary, he was very credible.
"Wade Robson was the first person that Tom [Mesereau] put on the stand. He was completely credible. He told me everything, everything he testified to it didn't happen, nothing happened, didn't do this, didn't do this. All of a sudden now he's trying to jump on the bandwagon and trying to collect some money. What's up with that? So… I interviewed him at great length. I went out to his house, I met with his mom, I met with his sister, I met with his brother. I interviewed him at great length on numerous occasions and none of this was there, none of this was real. He never made any… he never lost eye contact, there was nothing in there that caused me to believe that he was lying to me" [3], said Ross in the interview.
So now, in the hindsight of his allegations, Jackson calling such acts "disgusting sexual stuff" and Jackson calling the allegations "made up" and "lies" to Wade, are turned into it being some sort of very contrived on-the-phone "role play" and "coaching" that was allegedly so effective that it made Wade a masterful liar for more than two decades, so convincing that "he should have had an Oscar", according to his mother.
There is no claim of Jackson personally meeting up with Wade before Wade's 2005 testimony and telling him in a direct manner what to say or how to behave on the stand. All Wade can do is alleging that it was some sort of "role play" when Jackson told him on the phone things like "[t]hey are making up all these lies about you and me, saying that we did all this disgusting sexual stuff" .
In his deposition Wade said that in 2005 he told Jackson that he did not want to testify because he did not want to be dragged into the case, the media attention was too intense and he wanted to focus on his own life as he was about to get married. More interesting is what he did not tell Jackson: he did not tell him that he did not want to testify because he would have to perjure himself [2; page 138-139]. One would think that would be someone's main concern if he was forced to lie on the stand, but Wade did not express any concern to anyone, including Jackson himself or his legal representatives, that he would have to perjure himself on the stand if he was to testify. There is not any evidence that he actually did perjure himself in 2005. On the other hand, there is evidence of him perjuring himself now, in this case when he makes sexual abuse allegations against Jackson, but we will get back to that later.
Despite of not wanting to testify, Wade was subpoenaed by Jackson's defense, so he felt he was eventually left no choice but to testify [2; page 140].
Think about it: if Jackson had really molested Wade, it would have been incredible risk-taking on his part, both in 1993 and 2005, to put this guy on the stand (in 2005 as his first witness) and to rely on such lame supposed "role plays", and hope not only that Wade would understand what Jackson wanted with those cryptic comments on the phone, but also that he would surely go along with it and would know exactly what to say, how to behave on the stand and how to be convincing. All that expectation from a man who was reluctant to testify.
After Jackson was acquitted on June 13, 2005, the Robson family was overjoyed, according to an interview that Wade's mother, Joy had given the next day to an Australian paper:
"We just feel so vindicated right across the board," said Joy Robson, who watched the verdict live on TV from her LA home.
"We were crying and screaming and crying and screaming." [4]
Previous chapter: "A master of deception" – then or now?
Next chapter: A failed prophecy
[1] Wade Robson's Fourth Amended Complaint – see as an attachment to Notice of Plaintiff Wade Robson's Motion to Amend the Third Amended Complaint; Memorandum of Points and Authortities (filed on September 9, 2016)
https://themichaeljacksonallegationsblog.files.wordpress.com/2018/01/2016-09-09-robson-fourth-and-third-amended-complaint-motion-to-amend-third-amended-complaint.pdf
[2] Deposition Transcript of Wade Jeremy William Robson (December 12, 2016)
https://themichaeljacksonallegationsblog.files.wordpress.com/2018/06/wade-robson-deposition-extracts.pdf
[3] The MJCast – Episode 033: Vindication Day Special with Scott Ross, June 18, 2016
https://www.youtube.com/watch?v=1GVsD9GeWrU, the part about Robson is from 1:10.12
[4] Aussies bolstered Jackson's defence case (The Age, June 14, 2005) http://www.theage.com.au/news/People/Aussies-bolstered-Jacksons-defence-case/2005/06/14/1118645780742.html
This entry was posted in The Posthumous Allegations and tagged Joy Robson, Michael Jackson, sexual abuse allegations, sexual molestation allegations, Wade Robson, Wade Robson allegations. Bookmark the permalink.


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Maybe NATIONAL REVIEW Just Doesn't Like Red State Scotch-Irish?
VDARE Radio is up with "NATIONAL REVIEW Cucking Again On Immigration"—go here to read or listen, here to download the MP3.
It reminded me of something David Brooks said years ago, when he made a quasi-anthropological study of Red America after the 2000 election.
You can see a rebuttal from Missouri farmer Blake Hurst here: The Plains vs. The Atlantic, American Enterprise Online ,March 2002.
Rural Pennsylvania is not like Alabama for the simple reason that they don't have blacks—in 2000, out of 3.5 million rural Pennsylvanians (as described by the Center For Rural PA) there were "157,200 residents, or 5 percent of the total population, who were non-white and/or Hispanic." That's because Pennsylvania didn't, in the 18th or early 19th century, give in to the temptation of cheap labor.
That being said, why is National Review considering Alabama itself an acceptable target?


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text:
#import "NIKFontAwesomeIcon.h"
#import "NIKFontAwesomeIconTraits.h"

@import Foundation;
@import AppKit;

#pragma clang assume_nonnull begin

IB_DESIGNABLE
@interface NIKFontAwesomeImageView: NSImageView<NIKFontAwesomeIconTraits>

/**
 * An icon to use as the button's image.
 */
@property (nonatomic, assign) IBInspectable NIKFontAwesomeIcon icon;

/**
 * Hex string representation of icon property used, because Interface Builder doesn't support enums.
 */
@property (nonatomic, assign) IBInspectable NSString *iconHex;

#pragma mark - NIKFontAwesomeIconTraits

// These are redefined here, so IBInspectable works

@property (nonatomic, assign) IBInspectable CGFloat size;
@property (nonatomic, assign, getter=isPadded) IBInspectable BOOL padded;
@property (nonatomic, assign, getter=isSquare) IBInspectable BOOL square;
@property (nonatomic, assign) IBInspectable CGFloat edgeInsetTop;
@property (nonatomic, assign) IBInspectable CGFloat edgeInsetBottom;
@property (nonatomic, assign) IBInspectable CGFloat edgeInsetLeft;
@property (nonatomic, assign) IBInspectable CGFloat edgeInsetRight;
@property (nonatomic, copy) IBInspectable NSColor *color;
#if __has_feature(nullability)
@property (nonatomic, copy, nullable) IBInspectable NSColor *color2;
#else
@property (nonatomic, copy) IBInspectable NSColor *color2;
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redpajama_set_name: RedPajamaGithub


Help your prose to pack a powerful "punch."
In my hub entitled "Build Tension through Structure – Part 1: Introduction," I mentioned several ways in which you can use the structure of your prose to build tension. In this follow-up, I'll focus on a few of those in greater detail, and provide some practical examples to show you how it's done.
I'll focus here on three specific forms of punctuation that help to elevate the tension for the reader. These are effective because of how we learn to read and write as children, and because of how our brains are subsequently wired to process the written word psychologically. Writers grossly overuse one of these forms, in my opinion, while underutilizing the other two.
1) EXCLAMATION POINTS: This would be the grossly overused punctuation. Amateur writers too often act as if they just came from the composition store, where they had a "Buy 2 Get 3 Free" sale on exclamation points. Many writers think they can create momentary tension—a quick punch—by throwing in an exclamation point. And they would be right… if they do so only on rare occasions, when it truly lends some excitement. The trouble starts when a writer thinks every fourth sentence is just that opportunity. It's not. That's just sloppy, lazy, melodramatic, in-your-face nonsense. If, on the other hand, you use exclamation points only as often as you should, you'll get a real bang for your exclamation buck.
A) HINT: Most exclamation points should occur in dialogue, not in the standard narrative.
B) The most effective exclamation points are those that convey not just emotion, and not just volume, but both.
C) You readers are not dullards and idiots, and you won't fool them into thinking you're offering powerful writing just because you lace it with exclamation points. In fact, quite the opposite is true: you'll convince them that your writing is so weak that you feel it necessary to mask your insecurities with a slew of exclamation points.
D) Treat exclamation points like thumbtacks: one or two to hold your piece of paper to the bulletin board is functional; eight hundred for the same purpose is just plain ridiculous.
E) If excessive exclamation points are bad for serious fiction (and they are), then doubling or tripling them at a single point is evil incarnate. Don't do it! Ever! One exclamation is always enough (at best), and often too much as it is; two or three is a sure sign that an amateur is at work. The same is true of combining exclamation points with question marks (?!), which is a clear signal that the writer doesn't know if he's asking a question or making an exclamation. In his confusion, he does both. Bad. Very bad.
i) If you have one for every 250 words or less, you have too many. Period. Self-edit with scalpel in hand.
ii) If you have one for every 250-500 words, you probably—and I mean very likely—have too many.
iii) If you have one for every 500-1,000 words, you're probably okay.
iv) If you have one for every 1,000 words or more, don't sweat it.
2) DASHES: First, most editors prefer the Em dash (no spaces before or after). However, the En dash (with spaces before and after) is still in use in some places. Check the publisher's requirements; if they have none, go with the Em dash. Use a dash for its essential purposes, of course, but also use it occasionally—be careful not to overdo it—to give a little oomph to a sentence, as follows.
A) To offset an abrupt aside: I long to charge across the street to destroy him—no remorse—as if stepping on a cockroach. This tool can provide a nice punch to a sentence.
B) To provide an abrupt interruption, which creates momentary excitement—tension—for the reader. This is a useful tool in both narrative and dialogue. See an example of this in the sample segment at the end of this article.
3) ELLIPSES: Use these in the same way you use a dash as described in 2-B above. The difference here is that, unlike the abrupt interruption of a dash, an ellipsis provides for a more gradual interruption, as your current thread fades away. As with each of the tools we're discussing here, use ellipses sparingly, and only where they provide an extra punch. See an example of this in the sample segment at the end of this article.
Sentence fragments (incomplete, technically improper sentences) can pack a real punch for your prose, as well, but only if—and this is a big, gigantic, humungous "if"—you use them sparingly. Many modern writers use these so frequently that they not only lose their efficacy as a "punch" tool, they appear just plain sloppy and lazy. One might reasonably ask if the writer simply never learned the rules of grammar and sentence structure. A writer who offers fragments every third or fourth sentence inflicts upon readers a kind of "mental hiccups." I hate it! Call me old-fashioned, but I believe writers should write. In the following example, I utilize a number of fragments (in bold) to provide some punch to the segment.
------------Frozen forever in time at the age of thirty-six, Mom was beautiful and warm—she was love itself—and now she was gone. Along with my childhood. What choice did I have? Was I ready?
Law enforcement took rather a cursory glance at me, given both my young age and the circumstances of the event. A state-appointed psychiatrist determined that, for just a moment, and in accordance with strict legal definitions, I was simply insane. Temporary insanity? Sure. Why not?
The psychiatrist thought so, and that was good enough for the judge. They declared me healthy and normal, and sent me home.
1) Force a reader to emphasize a particular word. I've done so a number of times throughout this article, so you have plenty of examples already. The key is this: you want the reader to hear the written words just as he would if you were speaking them aloud. We all do this in everyday conversation: elevate our volume and pitch to emphasize a particular word. You create that effect in writing through italicized text.
2) Show a character's private thoughts. Just beware of POV issues. You must be in that character's POV, or an all-seeing, omniscient POV, for the narrator to know the character's private thoughts.
------------I floated still, adrift in an endless gray ocean of broken thought, struggling to make sense of the fluid that drenched my hands.
It's… it's…. Oh, God, it's Mom's blood and brains.
The maddening, driveling voice, like a spear in my gut, stabbed me again. "For Christ's sake, kid, stop ****ing around and give me a hand, will you!"
Rage burned a red sheath over my eyes.
I stood and walked to the killer, who looked up with drunken eyes that meant nothing to me. They were evil. I focused instead on his neck, called up all that I'd learned in Master Komura's martial arts classes over the previous seven years, and….
Though strong for a fifteen-year-old, my success rested on the fragile physiology of that small patch of neck. Indeed, to crush his trachea required more precision than strength.
The slobbering murderer collapsed, clutched his ruined throat, and gasped for air that would not come. His eyes blazed in one final, sobering realization. They pleaded for mercy and begged an answer to the simplest question: Why?
It didn't matter. Nothing mattered.
Yet I had to make sure he understood. "You rotten ****! Did you think you could murder my mom and get away with it?"
Anger roiled, and I started to shake. I should have been crying for Mom. Why wasn't I crying? I'd never known such fury. I wanted to pummel him, again and again and again and again, as he lay helpless on the street.
"What do you think now, you murdering **********? Still feel like laughing it up? How about another drink, you miserable—"
His empty eyes stared back at me.
I'd done it. I'd meted out justice—simple, swift, final.
My little brother, Alex, knelt at the edge of our driveway with a face painted in tears, confusion and terror. Just seven years old, he wept alone on the worst of all possible days. My feet were as tree stumps sprouting from the bottoms of my legs, as I shuffled over and crouched before him. All the while, his gaze shifted between Mom's car and me, and he blinked through the tears no dam could contain.
He choked and sputtered, "I… want my… mommy. Where's Mommy? I… I… I want my mommy!"
Tune in soon for more on "Building Tension through Structure," and on other matters related to effective writing. In the meantime, and as always, remember this: Writing well is not easy. It takes work. You mustn't be lazy.
Poetry, Is Correct Spelling And Grammar Important?
Very helpful, Lane. Would you include something in the future on italics in first person? C.L. Dyck said that you use italics when changing to present tense to distinguish between direct thought and narrative, but sometimes it is a little confusing. For example, sometimes the fragments don't have a tense.
How would you use telepathic dialogue?
I'll check out your dialogue series next. Maybe you touch on it there.
You're welcome, htodd, and thank you.


text:
COVID-19 Testing Comes To Harwich Port 30 December 2020
Baker Launches Small Business Relief Effort
HARWICH PORT — Outer Cape Health Services is now providing COVID-19 testing for asymptomatic people at its Harwich Port health center.
Appointments are required to receive a test; to reserve a space, call 508-905-2888. Tests are also available at Outer Cape Health Services' sites in Wellfleet and Provincetown.
Asymptomatic people will receive an Abbott BinaxNOW antigen test, which is self-administered. Those who test negative will be notified by text message, and those with positive tests will get a phone call. Tests are free through Jan. 10, thanks to a grant from the Massachusetts Department of Public Health. After that, tests cost $75, which may be billed to individuals with insurance, although they won't be charged a co-pay, and no one will be turned away because they cannot pay. Those who need a PCR test for travel-related reasons must pay a $110 fee.
Outer Cape Health Services will also continue to provide symptomatic tests at all three sites, and will bill insurance for those tests. If an individual is exhibiting symptoms of COVID-19 or has been referred to testing related to contact tracing, the individual should call first for a tele-health screening visit.
Pat Nadle, Outer Cape Health Services' CEO, said additional resources are in place to support the scheduling and testing efforts, but demand will be high. "We are doing our best and hope we can stay on top of requests," she said.
"There will be wait times," said State Sen. Julian Cyr, speaking for the Cape Cod Reopening Task force. "We really urge people to have a little patience." Cyr stressed that tests will not be provided to those without appointments.
"While our region continues to go without a sorely needed Stop the Spread site, Cape Cod's health care providers and public health officials have persistently worked to close our regional testing gap and help more residents receive tests, quarantine if necessary, and save lives," he added.
"Once again, as Outer Cape Health Services has done throughout its history, they are stepping up to provide the best in healthcare and public health support for our communities on the Outer and Lower Cape," said State Rep. Sarah Peake. "Offering these free and low-cost tests will be a real game changer for the people that live here. They continue to be there for us and I am very grateful to them for all of these efforts."
The drive-through test sites in Hyannis and Falmouth continue to operate, though those calling to schedule an appointment have reported having to wait. Additional operators have been put on duty for the testing hotline, which is 508-534-7103. Testing at the Cape Cod Melody Tent in Hyannis takes place weekdays from 8 a.m. to 4 p.m. and weekends from 8 a.m. to noon, and appointments are required. Full details are available at BarnstableCountyHealth.org.
Relief is also on the way for small businesses impacted by the pandemic. Gov. Charlie Baker last week announced a $668 million relief package targeted at the hardest-hit businesses, including restaurants, recreation and entertainment establishments, gyms and retailers.
Funding for the program relies in part on the federal COVID-19 relief bill that was signed by President Donald Trump Sunday. The Baker Administration also announced $49 million in grants through the Massachusetts Growth Capital Corporation COVID-19 Small Business program which will help support 1,158 small businesses.
More than 10,000 businesses had sought relief from the fund, which was established in the fall. Pending applicants will be prioritized and do not need to reapply, according to a press release.
An additional grant program will target industries that have struggled most in the pandemic, including restaurants, bars and caterers; indoor recreation and entertainment; gyms and fitness centers; event-support professions such as photographers; personal services; and retail. The programs will offer grants of up to $75,000, but not more than three months' operating expenses, to pay employee wages and benefits, space costs and debt service.
An online application portal for the program opens today (Dec. 31) and will close Jan. 15. Awards will be announced in early February.


Baja Folding Chair at Brookstone—Buy Now!
Kick back and relax with this comfortable chair!
Thick, closed-cell foam encases an internal reinforced steel frame for comfort, support and durability.
The glossy, easy to clean vinyl coating is tough yet beautiful. The backrest unfolds into a comfortable, seated position and folds down compactly when ready to store or transport. Features include a fold down backrest for easy storage and two accessory/drink holders. Made in the USA.


The 1920 issues of Adventure are among the toughest in the entire run, and this one is particularly desirable. It boasts one of Harold Lamb's early "Khlit" historical yarns, along with the concluding installment of a Gordon Young seafaring thriller featuring Hurricane Williams, one of W. C. Tuttle's hilarious Westerns, and other fine tales. Condition: Good Plus, maybe Very Good Minus. Significant soiling to front and back covers. Name and address written on front cover. Slight spine slant and creasing. Back cover has three-inch chip, about a half-inch thick. Text block is tanned. This is a good reading copy and an acceptable place-holder for those trying to complete a run.


Bill Sandbrook, chairman, president and CEO of U.S. Concrete, noted as much as the company released its full-year 2018 results.
Kadant agreed to purchase the company in a deal that's expected to close in January 2019.
Acquisitions in Georgia and South Carolina will create new opportunities for growth in the region.
The addition of Airware's assets will expand Delair's presence in the United States.
With M&A activity on the rise, aggregate operations should perform their due diligence when selecting the right path for their business.
The purchase price of IES Attachments, which manages the brands, is $690 million.
MDU Resources Group acquired Sweetman Construction Co., a Sioux Falls, South Dakota-based aggregate producer that operates as Concrete Materials.


People tend to interact more with "rich" media than they do with plain text links. So when you share a link on Facebook, Twitter or other social media networks you'll find that those links that contain "media", such as images and video, will get more interactions. Apart from anything else, they'll stick out more on people's news feeds.
If you're using WordPress as your blogging platform, then you can easily configure your site to automatically generate the necessary code with your blog posts that will make the most of the open graph. I use Yoast's SEO plugin for WordPress, which handles all the open graph markup for you. You can also tweak how things appear on various social networks, but by default they'll look pretty good.
Basically the plugin takes the information you've given its configuration, which you set in the "social" section, and uses that to populate the meta tags the correct data.
However, some of the time when you post a link on Facebook (or elsewhere) the rich content doesn't get pulled in.
Facebook uses some rather funky techniques to gather information about websites, URLs and the content that resides there. It'll often cache data for a site or URL so that even though you've made changes to the actual content Facebook is still serving up the old data.
Fortunately both Facebook and Twitter provide developers with a suite of tools to check and debug rich media content.
In the case of Facebook you can use their "Sharing debugger" to check what they're seeing for a specific URL as well as to force a refresh of their cache.
If you're sharing your content via Twitter you will need to get your domain name whitelisted by them before the rich media will display properly. You can do so via the Twitter card validator. These days getting a domain whitelisted is almost instant.
Using Yoast's plugin you can also tweak how things appear on various social networks by setting specific parameters in the advanced settings of your post, so you could, for example, choose to highlight a different image, set a specific description text or set a particular title for the post.