text:
identifying birds new york
They are typically greenish in color and resemble wood warblers apart from their heavier bills. One species has been recorded in New York. Pigeons and doves are stout-bodied birds with short necks and short slender bills with a fleshy cere. Order: Charadriiformes Family: Scolopacidae. Nifty Fifty Guides: Our Nifty Fifty Guide to the Birds of New York is available on-line and in print. With Stan Tekiela's famous field guide, bird identification is simple and informative. Order: Passeriformes Family: Polioptilidae. Depending on the time of year they can look very different. Five species have been recorded in New York. They are adaptable birds, with a mixed diet including seeds and insects. In general they are shy and secretive birds, making them difficult to observe. This book features 120 species of New York birds, organized by color for ease of use. Three species have been recorded in New York. Two species have been recorded in New York. They are all of the order Passeriformes, but then split into many different families. Larks are small terrestrial birds with often extravagant songs and display flights. It often helps to record your observations in a journal using descriptive words, sketches or drawings. The species tend towards dull grays and browns in their appearance. In some species some birds migrate and others do not. All parrots are zygodactyl, having the four toes on each foot placed two at the front and two to the back. They differ from hawks, eagles, and kites in that they kill with their beaks instead of their talons. This list of birds of New York includes the 494 species and a species pair of wild birds documented in New York as of July 2020. The swifts are small birds which spend the majority of their lives flying. New to bird identification?If so, here are a few things that you should know. six species have been recorded in New York. Frigatebirds are large seabirds usually found over tropical oceans. Enjoy Learning more about birds by plaing our classic games, including the Match Game and Hangman. Birds molt their feathers; young to adult plumage or winter to spring plumage. Why Bird Egg Identification Matters . Peterson, Roger Tory. [2] Common and scientific names are also those of the Check-list, except that the common names of families are from the Clements taxonomy because the AOS list does not include them. Storks are large, heavy, long-legged, long-necked wading birds with long stout bills and wide wingspans. They are fish eaters which often swim with only their neck above the water. Corvids are above average in size among the Passeriformes, and some of the larger species show high levels of intelligence. The Audubon Bird Guide is a free and complete field guide to more than 800 species of North American birds, right in your pocket. Click here for more information about Bird Conservation Areas (BCAs) and Important Bird Areas (IBAs) within New York State Parks. The sulids comprise the gannets and boobies. They have stout, longish bills and webbed feet. New York is home to 17 species of snakes. Birds of Prey (Falconidae et Accipitridae). "Check-list of North and Middle American Birds", https://www.iucnredlist.org/species/22685752/131917909, https://www.iucnredlist.org/species/22685959/131918421, "Special Report of the New York State Avian Records Committee: Addition of Five New Species to the New York Checklist", https://en.wikipedia.org/w/index.php?title=List_of_birds_of_New_York_(state)&oldid=982023368, All Wikipedia articles written in American English, Creative Commons Attribution-ShareAlike License, (IE) - an introduced population existed but is now extirpated (2 species), (N) - documentation of this bird should be submitted if seen anywhere in New York (153 species), (U) - documentation of this bird should be submitted if seen in, (D) - documentation of this bird should be submitted if seen in, (A) - documentation of this bird should be submitted if seen outside the, (P) - documentation of this bird should be submitted if seen outside of the, (S) - documentation of this bird should be submitted if seen in New York in spring (3 species), This page was last edited on 5 October 2020, at 19:16. They are found in open country worldwide, mostly in habitats near water. In the Bohemian and cedar waxwings, these tips look like sealing wax and give the group its name. Some have crests. They are small to medium-sized birds with compact bodies, short thick necks, and long, usually pointed, wings. They have long strong legs with powerful talons. And it may come as a sur prise to some people that the Hackensack Meadows in the shadow of urban New York City and industrial Newark can and do provide a variety of shore birds … Managing your space for your enjoyment and the benefit of birds and other wildlife. Order: Passeriformes Family: Troglodytidae. The males have colored inflatable throat pouches. Audubon at Home Audubon at Home. Two species have been recorded in New York. Eleven species have been recorded in New York. Black-headed Grosbeak: Large, stocky finch, black-streaked, orange-brown back, black head, wings, tail. The adults have colored crowns, giving rise to their name. New York is one of the top bird-watching destinations in the northeast. If you are a novice at identifying birds we have several options for you. These birds have a bouncing flight with alternating bouts of flapping and gliding on closed wings, and most sing well. They are typically associated with open woodland. Resources:The Birdzilla.com web site has a very large section on bird identification, It includs sections on improving your bird identification skills or helping you identify a bird you have seen. Three species have been recorded in New York. The first step in bird identification is learning to observe. The bill is also long, decurved in the case of the ibises, straight and distinctively flattened in the spoonbills. They live on insects in summer and berries in winter. u Specific bird behavior . They are plump, soft plumaged, small to medium-sized insectivores or sometimes omnivores, often feeding on the ground. Order: Psittaciformes Family: Psittacidae. Until 2017, these species were considered part of the family Emberizidae. Seeing a red kite soaring high in the sky is a true delight! Goldfinches often flock with Pine Siskins and Common Redpolls. Most species have black as a predominant plumage color, often enlivened by yellow, orange, or red. How many birds do you know by sight or by sound? Identify birds in North America for bird watching or as a bird guide. Bewick's Wren: Small wren with unstreaked, gray … Nine species have been recorded in New York. The family Ardeidae contains the herons, egrets, and bitterns. We have experts standing by. Unless noted otherwise, the source is the Checklist of New York State Birds published by the New York State Avian Records Committee (NYSARC) of the New York State Ornithological Association. The procellariids are the main group of medium-sized "true petrels", characterized by united nostrils with medium septum and a long outer functional primary. This section will help you improve your birding skills. Identifying the birds that visit your yard can make you a better host. A bird guide or field guide is a logical place to start when you want to identify a mystery bird. Four species have been recorded in New York. Three species have been recorded in New York. Order: Passeriformes Family: Cardinalidae. Most larks are fairly dull in appearance. Once you can identify most of the birds you see and hear you can support various citizen science programs or even become a researcher or professional ornithologist. Audubon Products; Gift Center; About Us. 15 BIRDS and BIRD SONGS for BEGINNERS 1. A wide variety of habitats including forests, grasslands, mountains, lakes, rivers, wetlands, pine barrens, dunes, and beaches attract birds and people alike. Backyard Birds of New York is a handy expert guide to identifying, attracting, and providing habitat for the top 25 wild birds most likely to be seen in yards and neighborhoods throughout New York. Eleven species have been recorded in New York. However they are only distantly related to the penguins and are able to fly. The Canisius Ambassadors for Conservation are delighted to bring you these pages devoted to the wonderful bird species found in our own backyard -- Western New York and Southern Ontario. Tyrant flycatchers are passerines which are found throughout the Americas. Join us on a lifelong journey to enjoy, understand, and protect birds and the natural world. Birds of New York. Order: Passeriformes Family: Icteriidae. The bill is long, thin, and sharply hooked. One species has been recorded in New York. Two species have been recorded in New York. The family Corvidae includes crows, ravens, jays, choughs, magpies, treepies, nutcrackers, and ground jays. Having the largest wingspan-to-weight ratio of any bird, they are essentially aerial, able to stay aloft for more than a week. They include the wagtails, longclaws, and pipits. Watch and listen. This home page summarizes our capabilities, and is geared toward our prominent audiences: science professionals, special agents and wildlife inspectors, and students and educators. They lack the sophisticated vocal capabilities of the songbirds. GREAT TIT 2. Eight species have been recorded in New York. The storm-petrels are the smallest seabirds, relatives of the petrels, feeding on planktonic crustaceans and small fish picked from the surface, typically while hovering. Seven species have been recorded in New York. They serve as an advanced bird identifier resource. Central Park is a great … Twenty-one species have been recorded in New York. Order: Columbiformes Family: Columbidae. Includes: u Bird identification marks. The gnatcatchers are mainly soft bluish gray in color and have the typical insectivore's long sharp bill. Swift direct flight with rapid wing beats. Red-headed Woodpecker (Melanerpes erythrocephalus) [dzięciur krasnogłowy] Central Park, February 26, 2017 Red-headed Woodpecker (Melanerpes erythrocephalus) [dzięciur krasnogłowy] Central Park, January 12, 2017 Red-headed Woodpecker (Melanerpes erythrocephalus) [dzięciur krasnogłowy] Central Park, January 12, 2017 Red … Forty-two species have been recorded in New York. Most have small feet, of little use for walking, and long pointed wings. Order: Passeriformes Family: Hirundinidae. ROBIN 5. Cranes are large, long-legged, and long-necked birds. Forty-four species have been recorded in New York. Ten species have been recorded in New York. One species has been recorded in New York. Fish and Wildlife Service Forensics Laboratory, the only Lab in the world devoted to crimes against wildlife. Fourteen species have been recorded in New York. They are usually found in open grassy areas. Identifying them can be a little tricky because the juveniles are brown speckled, and they have different plummage for the first four years of life. Fourteen species have been recorded in New York. The Sibley Field Guide to Birds of Eastern North America. Our birds of prey live in a variety of habitats, including woodland, farmland and even in cities. Skip to main content. Bill shape and size: Is the pill pointed like a woodpecker or heavy like a cardinal? The kinglets are a small family of birds which resemble the titmice. Two species have been recorded in New York. Their upper mandibles have slight mobility in the joint with the skull and they have a generally erect stance. Currently, 67 out of the 136 IBA sites that have been identified in New York State are located inside our Parks, and 25 out of 59 statewide designated BCA's also fall within park boundaries. Visit the Red Finches page on Birdzilla.com for information on correctly identifying these two species plus the western Cassin's Finch. The icterids are a group of small to medium-sized, often colorful passerine birds restricted to the New World and include the grackles, New World blackbirds and New World orioles. They have lobed toes and are excellent swimmers and divers. Please post your question here and if possible include a photo. Order: Ciconiiformes Family: Ciconiidae. One species has been recorded in New York. Order: Phaethontiformes Family: Phaethontidae. Birds are surprisingly predictable when it comes to timing—for many it's a matter of life or death. Photography by Roman T. Brewka. 15 BIRDS and BIRD SONGS for BEGINNERS 1. Order: Pelecaniformes Family: Threskiornithidae. It was placed in its own family in 2017. Four species have been recorded in New York. These birds are notable for their vocalizations, especially their remarkable ability to mimic a wide variety of birds and other sounds heard outdoors. The Day Publishing Company 47 Eugene O'Neill Drive P.O. New York's birds and their habitats are facing unprecedented environmental challenges. This Forum is just for North American birds. Bird Identification Skill Development. Accipitridae is a family of birds of prey which includes hawks, eagles, kites, and harriers. Males and females of some species look alike, most hawks for example. The Nifty Fifty Bird Guide on the home page will introduce you to 50 common birds of New York. Some species have feet with two toes pointing forward and two backward, while several species have only three toes. Perhaps less well known to all but avid birders is that fact that the Big Apple also identifies as a birder's haven. There are unprecedented environmental challenges for New York's birds and their habitats. Email a photograpf of an unknown bird and we will try identify for you. In New York, some of the popular songbirds include Eastern Bluebird, American Robin, Blue Jay, and Cardinal. Join us on a lifelong journey to enjoy, understand, and protect birds and the natural world. Either way, seeing a bird of prey can be an awe-inspiring experience as they soar high in the sky, or swoop down with deadly accuracy on their unsuspecting prey. Make bird watching in New York even more enjoyable! Chicken-like-Marsh: Hummingbird-like: Pigeon-like: Tree-clinging-like: Duck-like: Long-legged-like: Sandpiper-like: Upland-ground-like: Gull-like : Owl-like: Swallow-like: Upright-perching Water-like: Hawk-like: Perching-like: Burrowing Owl. Seven species have been recorded in New York. Order: Podicipediformes Family: Podicipedidae. Seven species have been recorded in New York. Wrens are small and inconspicuous birds, except for their loud songs. Sources: Sibley, David Allen. This handsome little finch, the state bird of New Jersey, Iowa, and Washington, is welcome and common at feeders, where it takes primarily sunflower and nyjer. Like the Old World vultures, they are scavengers, but unlike Old World vultures, which find carcasses by sight, some New World vultures have a good sense of smell with which they find carcasses. Their flight is strong and direct and most are very gregarious. The wood warblers are a group of small often colorful passerine birds restricted to the New World. Both groups are medium-large coastal seabirds that plunge-dive for fish. One species has been recorded in New York. These birds are of variable size with slender bodies, long tails, and strong legs. What type of birds would you expect to find in a grassland habitat? Works perfectly on your tablet and phone! All have twelve tail feathers and nine primaries. Subtler Sounds: Identifying and Recording Winter Bird Calls November 19, 2020 New Backcountry Skiing Guidebook Serves Unprecedented Interest in Sport November 18, 2020 Groups File for Injunction to Halt CMP's Premature Plans to Begin Corridor Work November 12, 2020 Two species have been recorded in New York. Order: Galliformes Family: Odontophoridae. Nuthatches are small woodland birds. Tail is long and white-edged with dark bars. Audubon Locations; Audubon Events; Press Room; Shop Audubon . Cormorants are medium to large aquatic birds, usually with mainly dark plumage and areas of colored skin on the face. Meet New York's 17 slithery snakes. Make bird watching in New York even more enjoyable! They are slender ground-feeding insectivores of open country. Kingfishers are medium-sized birds with large heads, long, pointed bills, short legs, and stubby tails. Order: Passeriformes Family: Passeridae. Welcome to the U.S. The family Threskiornithidae includes the ibises and spoonbills. Once you can identify most of the birds you see and hear you can support various citizen science programs or even become a researcher or professional ornithologist. Grebes are small to medium-large diving birds that breed on fresh water. The stilts have extremely long legs and long, thin, straight bills. Order: Passeriformes Family: Muscicapidae. Storks lack a pharynx and are mute. Unless otherwise noted, all species listed below are considered to occur regularly in New York as permanent residents, summer or winter visitors, or migrants. Barn-owls are medium to large owls with large heads and characteristic heart-shaped faces. Loons swim well and fly adequately, but, because their legs are placed towards the rear of the body, are not well adapted to locomotion on land. The ability to identify the birds you see and hear is a wonderful skill to have. Many swifts have long swept-back wings which resemble a crescent or boomerang. Typical owls are small to large solitary nocturnal birds of prey. New York City Birds. One species and a species pair have been recorded in New York. You can send a photograph of a bird to NameThatBird.com and we'll try to identify it for you. u Specific bird behavior Here is everything you need to know about creating the ultimate backyard bird sanctuary. Order: Falconiformes Family: Falconidae. BirdGenie™ is a new app that allows you to identify birds by their songs. They have large forward-facing eyes and ears, a hawk-like beak, and a conspicuous circle of feathers around each eye called a facial disk. ... New York Botanical Garden Recommended for you. One species has been recorded in New York. Skuas and jaegers are long-distant migrants, breeding on the high arctic tundra but flying as far as Antarctica. u Nesting and migration patterns. The thrushes are a group of passerine birds that occur mainly but not exclusively in the Old World. One species has appeared in New York. An additional, "hypothetical", species is also noted by NYSARC. Like other birds in the order Pelecaniformes, they have four webbed toes. We believe in the power of birds to ignite discovery and inspire action. These programs provide activities ranging from bird walks to data entry, and even larger habitat restoration projects. Help secure the future for birds at risk from climate change, habitat loss and other threats. Motacillidae is a family of small passerine birds with medium to long tails. Learn to identify songbirds by type and see pictures of common backyard birds. They primarily dine on rodents, but will take anything from caterpillars to small birds. Their food is insects and seeds. Bill is long and slightly decurved. The New World vultures are not closely related to Old World vultures, but superficially resemble them because of convergent evolution. We believe in the power of birds to ignite discovery and inspire action. Birders are naturally curious to identify the birds they see, and identifying bird eggs is part of that curiosity.For birdhouse landlords, identifying eggs can help them understand which birds prefer their houses, and they can adjust the foods they offer and how bird-friendly their yard is to better suit each feathered family.
Mcq On Public Financial Management, Monona Bay Fishing Report, Jeevan Ke Din Lyrics In English Translation, Life Like A Candle Poem, Covert Recording At Work, Weston Applefest 2020, Lake Fork Trailhead, Annus Mirabilis 1666, Walker Funeral Home Selma, Al Obituaries,
identifying birds new york 2020


text:
September 1, 2016 By Roger Dooley Leave a Comment
Whatever you're pitching, selling, or promoting, it's not about what you're offering — it's about what you say before you offer it. Sound too simple? Our guest this week would beg to differ, and he shares the research to back it up in his new book, Pre-Suasion.
On this episode of The Brainfluence Podcast, I'm honored to host the "Godfather of Influence," Dr. Robert Cialdini. Robert's seminal book Influence is a foundational, bestselling text about why people say "yes" and how to apply psychology when persuading others.
Thirty years later, Robert is back with a paradigm-shifting idea in the form of his book Pre-Suasion: A Revolutionary Way to Influence and Persuade. In this interview, we talk about some of the key lessons from his upcoming book, and how you can apply them immediately to step up your persuasion game.
Robert recalls how he himself has been pre-suaded, how he has learned to leverage this tactic in the classroom to engage students, and how researchers have studied the phenomenon in other people.
We also talk about the role of persuasion in marketing specifically, and why priming your audience is such an effective and influential technique. To wrap up, Robert discusses some of the most exciting research he has recently encountered concerning the idea of pre-suasion.
Dr. Robert Cialdini has built a career upon illuminating the science of influence. His foundational book Influence has sold over 3 million copies, is a New York Times Bestseller, and has been published in more than 30 languages.
Dr. Cialdini received his Ph.D from the University of North Carolina and post-doctoral training from Columbia University. He has held Visiting Scholar Appointments at numerous acclaimed universities since then and is currently Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.
He is also the CEO and President of Influence At Work, a company focused on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program. Dr. Cialdini and Influence At Work have worked with Google, Microsoft, Coca-Cola, and countless other public, private, and government organizations.
Robert is an unparalleled resource on the topic of influence; don't miss your chance to hear some of Pre-suasion's best information.
If you enjoy the show, please drop by iTunes and leave a review while you are still feeling the love! Reviews help others discover this podcast and I greatly appreciate them!
https://traffic.libsyn.com/neuro/BRAINFLUENCE126.mp3
How favors are perceived differently by recipients and givers, and how to leverage this information.
Why we should rethink the "hero's journey" storytelling technique to persuade more effectively.
How our language shapes our own actions and the actions of those around us.
The question every single marketer with a website should ask themselves.
How to get people to pay attention to the details of a complex message.
Key Resources for Robert Cialdini:
Connect with Robert: Influence At Work
Amazon: Pre-Suasion: A Revolutionary Way to Influence and Persuade
Kindle: Pre-Suasion: A Revolutionary Way to Influence and Persuade
Audible: Pre-Suasion: A Revolutionary Way to Influence and Persuade
Amazon: Influence: The Psychology of Persuasion, Revised Edition
Amazon: The small BIG: small changes that spark big influence
Amazon: Yes!: 50 Scientifically Proven Ways to Be Persuasive
H-E-B: Texas Grocery Stores
Paul Harvey
Don't mess with Texas Campaign
Auguste Rodin's Sculpture: 'The Thinker'
Welcome to the Brainfluence Podcast with Roger Dooley, author, speaker and educator on neuromarketing and the psychology of persuasion. Every week, we talk with thought leaders that will help you improve your influence with factual evidence and concrete research. Introducing your host, Roger Dooley.
Roger Dooley: Welcome to the Brainfluence Podcast, I'm Roger Dooley. Even though our guest this week needs no introduction to this audience of influencers and persuaders, I'll do a short one anyway.
He's the author of the best-selling business book of all time with three million copies sold and 30 foreign language translations. His ideas have been at the center of applying behavior research to real world influence and persuasion. The book is Influence and as you probably guessed, we're speaking today with Dr. Robert Cialdini.
Most exciting of all, he has a massive new book out, Pre-Suasion: A Revolutionary Way to Influence and Persuade. You're going to want to read this one. Just as his original book, Influence, established the principles we use every day, Pre–Suasion will change the way you think about influence and how to apply it. Welcome to the show, Bob.
Robert Cialdini: Well, thank you, Roger. I'm glad to be with you and your listeners.
Roger Dooley: This book has been a long time coming, Bob. How long have you been working on it?
Robert Cialdini: I've been working on it in this form for over three years. In fact, a lot of people have asked me, "You know, it's been over 30 years since you wrote Influence. When is the next sole-authored book going to come along?" I always had to say I don't know because the truth is I haven't had an idea big enough to warrant a sole-authored book since. But that changed with this book, Pre-Suasion. I feel that there is a book-length treatment that is warranted. So that's the stimulus for the new book.
Roger Dooley: Right. I definitely believe it is warranted, Bob. There's a lot of information in there. A lot of it will be new to our listeners as well. I guess the science of physics has advanced in part because scientists have added new dimensions. In many cases, some of the dimensions that physics adds are almost incomprehensible to mortal people but is it fair to say that a big part of Pre-Suasion is adding a new dimension, time, to the science of persuasion?
Robert Cialdini: Yes. The time really comes down to the moment before we deliver our message. There is what I'm calling "privileged moments" when if we know what to put in that moment before we deliver our message to ready the individual, to make that person more receptive to what we're about to say, we gain a new dimension of leverage over the communication process as a result.
Roger Dooley: I think maybe one way to help our audience relate to that is your personal example of being asked to teach an MBA class, kind of unexpectedly.
Robert Cialdini: Yes, I was on a leave of absence. I was going to try to write this book at a business school, a well-known school. I got a call from the associate dean who gave me some good news. He said, "Bob, you know that office that you wanted? We've got it for you. We've got a more powerful computer in there than the one you asked for. Don't worry about phone or library or parking privileges, we'll take care of all of that." I said, "Well thank you very much. I really appreciate that."
He waited a count and said, "Well, you know, there's something I'd appreciate from you. We're in a bind right now. We need somebody suddenly. We've had an illness and we need somebody to teach a marketing course to our MBAs. Could you do it?" You know, Roger, I had never taught an MBA course. I'd never taught in a business school. I hadn't ever organized a course like this. I knew that doing that would torpedo the chance that I would be able to write this book that I wanted.
But in the moment after I had said how much I appreciated what he had done for me, it wasn't really possible, at least socially, for me to say, "Well, I'm not going to do this for you." I wound up agreeing to teach this course because he asked me in the moment after I said how much I appreciated what he had done for me. If he had called me a day later, I think I could have marshalled the ability to say, "Well, you know, I have a book that I need to write. I can't really do it." But not in that moment. There was something about the moment before he delivered his message that made me say yes.
Roger Dooley: That's really interesting because I think we've thought of reciprocation as being something more Don Corleone, Godfather-type reciprocation, where I'm going to do a favor for you today and someday maybe you'll do a favor for me when I need it. But you're saying that really there's a time effect there and recency is important. What's going on, is your brain temporarily hijacked by this emotion? Is there any clue from research as to how long that might last or is it very situational?
Robert Cialdini: I have seen some research that suggests that what happens is after a favor has been done, in that moment the recipient values it most highly. As time goes by, the value associated with what was received declines. People see it as less important, less significant.
The opposite happens for the giver. As time goes by you, if you've given, see it as a bigger favor that you've done. So you've got these opposite trajectories. It explains why we should arrange ourselves so that after we've done a favor and people say thank you, we should say something in return that makes them, if not likely to give back right then, we should say something that puts them on record that this is something that will make sense to give back in the future.
I like saying something like, "Well, you know, I'm sure you would do the same for me if the situation were reversed in the future." So we don't say, "I'm sure you would have done the same for me." That's putting it in the past. Instead saying, "I'm sure you would do the same for me if the situation required it in the future." Now we've put people on record that, yes, think about this for the future. That I think is likely to be more successful.
Roger Dooley: Right, so if you don't need that favor in the moment then at least that may add to the duration of reciprocation a little bit.
Robert Cialdini: Yeah.
Roger Dooley: You also mention later on in the book, when you are giving somebody something, that that should really have a few characteristics to make it especially impactful.
Robert Cialdini: Yes. The research shows that if what you give is perceived as meaningful for the person who's received it, is unexpected, it isn't just part of what's naturally done in exchanges between people, and it finally is customized or personalized to that individual's needs and challenges, now you have arranged for the recipient to want to give back to you at the highest possible levels.
There is a recent study that I saw that really makes this point. Researchers set up in a fast food restaurant. As people came in they had the manager for one third of these people greet them warmly and then usher them over to the counter where they could order their food. A second sample of individuals when they came in, they were given a small gift. It was a nice keyring. Then they were ushered to the counter where they ordered 12 percent more food than those who were simply greeted warmly—because they were given something, they wanted to give back. 12 percent more food.
Now, here's the third condition that I think is so important to understand because it involves the concept of what you give being customized to the needs of the customer or the recipient. When this set of people came in, the manager greeted them warmly and gave them a small cup of yogurt and then ushered them to the counter. They purchased 24 percent more food than those individuals who were just warmly greeted.
So you go 12 percent if you receive a favor, 24 percent more food if you get a favor that was customized to your needs. That is, why do people go to a restaurant? It's because they're hungry, because they want food. If somebody gives you food, an economist would say that's a big mistake for the manager to do that because now you've arranged for them to need less food to buy from you. That's a mistake. Well, a psychologist knows better. If you give someone food who is hungry, they feel especially grateful to you. They will do something in return. In this case, increase their order by 24 percent.
Roger Dooley: That's interesting. I've seen other research on supermarkets too where some are rather aggressive samplers. I know that here in Texas we have a chain called HEB and they're extremely successful and dominant within the state. They really don't operate outside the state except in Mexico as well. One of the things they do is very aggressive sampling.
They really employ a lot of great psychology. They do a great amount of appealing to Texas branding because Texans, as you may have encountered, tend to have a pretty high opinion of their state and feel more of an allegiance to that state than perhaps residence of some other places. They do a lot of really smart things like that but very aggressive sampling is one of them.
Robert Cialdini: That's not so different from what we've seen in other states, although I think you're right about the allegiance that a lot of people feel to Texas. One of the greatest public service campaigns of all time was "Don't Mess with Texas," the anti-littering campaign.
Roger Dooley: That was brilliant.
Robert Cialdini: It was brilliant. But for example, we've seen research that shows…
Roger Dooley: It has rhyme going for it too.
Robert Cialdini: Oh, yes. Right. Some of the newest research I've seen shows that if people receive a survey to fill out with no compensation, they're more likely to fill it out if it came from a university in their state than from a university outside of their state.
An even more telling example is that during the time when the U.S. was heavily involved on the ground in Afghanistan, if there was a fatality, a report of a fatality, it would reduce the support of individuals who heard about that fatality to the war effort. But that was especially true if the fatality was from their home state. So there's all this kind of allegiance to the unit in which we reside that makes some of these appeals especially effective.
Roger Dooley: Right, well certainly a lot of the social identity research showed how easily that can be created and even manipulated.
Let's change gears a little bit. Something everything in our audience knows about, Bob, and they've heard it so many times is the power of stories and storytelling. There's no doubt that stories grab and hold the attention of the listener better than facts and figures or other dry information.
You found a particular kind of story was far more effective and even incorporated it into your classroom teaching. What's even more amazing perhaps is that almost all of us personally enjoy this kind of story either by reading them or by watching them on television but very few of us use this kind of story in our own writing and speaking. So before this gets even more mysterious, I'll let you explain, Bob.
Robert Cialdini: Yeah, the classic narrative structure that marketers are taught to include in their messages is the hero's journey essentially in which some protagonist has a challenge and overcomes it by choosing the right approach and winning the day essentially. You usually are urged to do that by making yourself available to the products or services or offerings of whatever the marketer has for you.
I'm suggesting a different kind of story that may be even more effective than that. That is the mystery story. The one that begins with some kind of puzzle, something that doesn't make sense on its face. What the marketer does is to invite people in to his or her material as a way of solving the mystery by understanding what the message is and understanding the details of that message. At the end, you will be able to solve the mystery.
What is so interesting about this is that it gets people to do something that marketers have been beating their heads against for centuries. If you've got a complex message, how do you get people to pay attention to the complexities, the details, of it? Well, the mystery story does that. It does it because the way you solve a mystery is to understand all of the details associated with what happened. That's the only way you get to figure out the solution in a detective novel or a mystery story.
If you setup that mystery, let's say it's like this: We have only been in existence for one year and yet we, of all the brands, some much more established that we are, have the greatest success in the last six months of any of them. How do we explain that? You know what you've got now? You've got me listening. You've got me interested because I need closure on the puzzle. Tell me, how did this happen? Now I'm listening for the details of it. If you've got a complex story to tell where normally that turns people off, they're not interested in the boring details, you can now present that information and people are going to be attuned to it because they want to know the answer at the end.
Roger Dooley: That's great. How difficult is that to do would you say, Bob, in most situations? I know it's a little bit counterintuitive to take information that you want to convey and turn it into a suspense story. Do you think there is usually a way of doing that if you think about it long enough and get creative?
Robert Cialdini: There is, Roger. I've begun to use it in my teaching so that at the beginning of every lecture that I give in my university courses, I begin with some kind of poser, some kind of puzzle, about human behavior that doesn't make sense on its merits. I promise my students that if they listen to all the details of my lecture, at the end of the class they will be able to solve that mystery.
One of the things I say in the new book is that I learned how powerful this is when one time I was doing it while I was fairly new at the process and I got the timing wrong. The bell rang before I had a chance to give all the information that solved the mystery. Normally, about five minutes prior to the end of a class things start to happen inside the classroom. People start putting their notebooks away. They start closing up their laptops. They start putting away their pens and pencils. They start zipping up their backpacks.
Roger Dooley: Their body language is definitely telling you that the class is almost done.
Robert Cialdini: Yeah, they're telling me. So when I use this mystery story, none of that happens. In this particular instance, when the bell rang people sat stock-still. They didn't leave. I said, "Well, I'll have to finish this up next time." They said, "No. No. You have to solve the mystery before we're going to leave." I remember saying to myself, "Cialdini, you stumbled on dynamite here."
Now, I have fashioned every one of my lectures so that it begins with a mystery story. It causes those students to sit in their seats, taking notes on every detail so they can solve the mystery. The other thing is that they do better on the exams because now they've been processing the information in a deep way that they weren't before.
Roger Dooley: That's great. Maybe that explains the longevity of Paul Harvey, the news announcers who would always tell a story at the end of his broadcast and at the end would reveal who he was talking about or some surprising fact at the end. It's the same thing.
Robert Cialdini: You're right. I remember Paul Harvey. I used to listen to him and that was the thing that always would get me listening through a commercial.
Roger Dooley: Another topic that you deal with, Bob, is the connection between what you call association and language. One thing I found pretty amusing was that you were going to do a speech for a healthcare firm and their executive cautioned you not to use bullets or tell them how to attack their problems. That might be good advice for presenters in general, since bullets aren't always good, but their concern was the language—bullet and attack and terms like that are kind of war-like or hostile.
Robert Cialdini: Right.
Roger Dooley: I would guess that a lot of our listeners would think that's kind of a New-Agey sort of affectation or something but there's actually some science that backs up their concern, isn't there?
Robert Cialdini: That's right. When you use language that is associated with aggression, people become more aggressive afterwards. In one study for example, simply giving people access to aggressive words in sentences that they had to construct with various words, later in the next part of the experiment they had to deliver shock to a fellow subject. They decided to deliver significantly more shock if the words that they had been exposed to earlier had aggressive connotations versus neutral connotations.
This healthcare firm, which is dedicated to healing people, never harming them, decided that they were not going to have bullet points in their speeches. They were not going to attack a problem. They were not going to beat their rivals. No. They would have information points. They would approach a problem. They would outdistance their rivals. At first, I thought, oh, this is New Age. But now that I've seen this research, I think that actually they're right to avoid this kind of thing.
What they did do that built success for them was to include language that had to do with achievement. Outdistancing your rival. Challenging and so on. Those are things that lend themselves to achievement. The research also shows that if we give people access to achievement-relevant words or images they become more achievement oriented and succeed more.
There's one study that I just love in this regard. It had to do with call center employees whose task for that day was to call individuals who were alumni of a particular university and ask for donations to that university. They were given a sheet with points, tips, that they should be sure to raise in their discussions as to why this was a good thing, why the university deserved contributions and so on.
For half of them, the tip sheet was written on plain paper. For the other half, it was written on paper that had a picture of a runner winning a race on the sheet. So every time they picked up this sheet and looked at the tips that they were supposed to include in their message, they saw the picture of somebody winning a race. Those callers collected 60 percent higher donations that day than those who just saw the same tips on plain paper. Here we see that it's not just words that can pre-suasively send people in a particular direction. It can also be imagery that we present to them immediately before they receive our message. That can also send them in that direction.
Roger Dooley: So maybe those motivational posters that we all love to mock as being kind of lame, maybe they really do some good when they see people climbing mountains and such.
Robert Cialdini: You know, Roger, I always thought they were laughable in terms of the likelihood that they would make a difference. Not anymore. Not anymore.
Roger Dooley: Reminds me of another experiment I read about a few years back about people who saw an image of an Edison-style light bulb being more creative problem solvers on a test. I actually put a picture of as close as I could approximate to an Edison-style light bulb on my login screen on my Windows computer with the thought that maybe it will make me a little bit more creative when I login every morning.
Then finally, that was a corporate computer and the system administrators pushed out their own solid grey background and wiped out my inspirational image. I haven't been creative since.
Robert Cialdini: You know, Roger, I think that is a brilliant example. What you did was a brilliant example of how you translate this information that we've just talked about. What you put in your consciousness before you take an action shapes and directs your action so that it aligns with that element that you put in your consciousness.
There is research that shows for example that if you show people a picture of Rodin's The Thinker stature, they become more thoughtful. So what you are doing is exactly right. The corporate overlords who pushed their uniform background took that advantage out of the production system of their employees.
Roger Dooley: Now I have full control over my desktop so I can use I guess whatever imagery I'd like. Although sad to say it's not a lightbulb anymore. Now I've got a Game of Thrones Iron Throne symbol of power. So maybe I'm trying to subconsciously motivate myself in some other direction.
Robert Cialdini: Maybe. But I think the key takeaway from this is that depending on the nature of your task, if you've got a task where a lot of energy and achievement orientation is necessary, maybe you need to do a lot of work or make a lot of phone calls or make a lot of contacts, then the picture you should have on your screen over in the corner is a runner winning the race.
If your task is to be thoughtful and contemplative and considerate about what you're going to say to those individuals once you establish contact with them based on their situation and their needs and so on, now you change the image on your screen so that it's Rodin's Thinker. Now you're going to be more deliberative and analytic about a situation that requires contemplation.
Roger Dooley: So maybe as you're working on your daily calendar, you'd actually have a selection of imagery that you'd launch each activity with.
Robert Cialdini: I think that's a great idea.
Roger Dooley: One thing that was kind of amusing I thought was that you even have an explanation for why young women fall for musicians when from a rational and economic standpoint that's rarely the wisest choice.
Robert Cialdini: Again, it's because of the association process. Music is associated with romance. So what you find is that in a shopping mall if a man walked up to a young woman, said, "I think you're very attractive. Could I get your phone number to call you for a date later? I'm on my way to work and I can't do it right now, so could you just give me your phone number?"
Giving a stranger a phone number in a mall is a risky thing, right? But the guy doubled his likelihood of getting a phone number if he was carrying a guitar case on his way to work because he was a musician. Music is associated with romance.
Roger Dooley: Interesting. Probably also not associated with being a mugger or a violent criminal too.
Robert Cialdini: Right. You know there was another study also done in this shopping mall where the same guy asked woman for their phone number in front of different kinds of shops. There was one shop where he doubled his success. It was a flower shop. As they passed the flower shop, if he asked for a phone number, he was twice as likely to get a number than any other shop because flowers are associated with romance.
Roger Dooley: You know, it was funny, when I was in college I never was able to get a research gig like that. In the name of science, I'm going to go to the mall and ask girls for their phone numbers. Nice gig if you can get it.
We're in the midst of a political season now with the presidential election in the U.S. I'm curious whether you've seen anything really from either side, not wanting to go pro or con here, but that you see them making either probably intentional or perhaps inadvertent use of some of these influence techniques?
Robert Cialdini: I typically don't like to talk about politics in the same time that they're going on because the emotions are so strong there that I don't. But if we go back into some other eras, I'm happy to talk about what I see as having been effective.
What I'd like to talk about is for example the success of two presidents who were on different sides of the ideological continuum, Ronald Reagan on the other and Bill Clinton on the other hand. Each seemed to be sort of Teflon presidents. Things would just slide off of them because people liked them so much. Analysts who've looked at their communications have identified a typical reaction that members of their audiences would have. They would say, "It was like they understood me. It was like they were talking directly to me that made this sense of a bond that I felt with each of these guys so strong."
It's interesting that these two guys, they had different political starting points but they both used this liking principle to be successful, kind of no matter what they said. It didn't matter if the crowd liked them. If they got the connection to the audience then what they said got to be accepted to a much greater extent.
Roger Dooley: Was there some specific strategy that they were using to achieve that liking?
Robert Cialdini: I don't think there was—it was something conscious as much as it was sort of natural…
Roger Dooley: Just their personality and the way they communicated.
Robert Cialdini: Yeah, a tendency to really focus in on your audience and understand the audience and feel what they were likely feeling. That sort of connection was the key.
Roger Dooley: Getting close on time here but it seems like a lot of books about influence and persuasion talk about the same studies, particularly the ones that were most significant. A lot of the new research doesn't seem particularly groundbreaking. I'm wondering if you've seen any studies in the last couple of years that really changed the way you thought about things or that you thought were particularly significant?
Robert Cialdini: I'm going to talk about two studies that I think fit because they align very well with the idea of pre-suasion, that seems revolutionary to me. The idea is it's not what we put in a message, it's what we put in the moment before we deliver that message that is so important.
So here's the study. Researchers arranged for the owners of an online furniture store to send visitors to the store to one of two landing pages. One landing page had as its background wallpapers pictures of fluffy clouds. The other wallpaper had pictures of pennies, coins. Then they looked at what happened to the visitors who went to the clouds versus the coins website.
Those visitors who saw clouds in the background searched the website for more comfortable furniture. When they were asked later, said that they thought comfort was a more important dimension than price. Finally, they decided that they preferred more comfortable sofas than more inexpensive sofas.
Those who were sent to the coins website did the opposite. They searched for cost-related information within the site, saw price as more important, and wound up preferring inexpensive furniture to purchase. So what you put in the situation immediately before your message, before the details of your message, sends people in a direction that is aligned with that element that you've put there first in their consciousness.
The thing about it that was so remarkable is that no one recognized that those coins or clouds had made a difference in their responses. They all were sure that those coins or clouds had no impact on their behavior, when in fact, it was multi-leveled, multi-layered impact. That's one such study.
Roger Dooley: Let me interrupt you for a second too, Bob, because I think a lot of our listeners may think of research as being the provenance of university professors and post docs and grad students and so on, but a landing page experiment like that is something that just about everybody has the capability of doing because that sort of testing is so simple now.
You may not be trying to tease out the underlying psychology, depending on what your marketing message is, you might test different backgrounds to see which background is most congruent with what you're doing. Also, of course, you think about the landing page as well which we have to have the right headline, we have to have the right hero image or something. Even the background can be significant.
Robert Cialdini: The background, yes. I think what you're saying is just so perceptive because what we typically fail to recognize is how it's not what we are offering and the content of it that optimizes our success. It's what we've put ahead of that content.
Just as you suggested, here's what I would say every marketer who has a website should ask themselves. What is the feature of what I have to offer that I think would be the basis for a wise choice by my audience for choosing my product? What is it about my product that would make it a wise choice for people to select? Then put a representation of that dimension, or that trait, or that concept, on the background wallpaper. It's going to send people toward that thing that will allow them to make the wisest choice in your direction, which makes it not only effective, it makes it ethical.
Roger Dooley: I'm sorry to interrupt, you had a second study you were going to mention, Bob.
Robert Cialdini: Yes. It's a study that was done in Belgium where researchers were asking, "How do you make people more helpful, more cooperative?" They thought, "Well, one thing is to give them images associated with togetherness, the idea of togetherness." They had people come into an experiment.
They showed them photographs of household objects. In the background either there was one person standing behind the household objects, or there were two people standing apart from one another behind these objects, or there were two people standing together, shoulder to shoulder, behind these household objects. In other words, conveying the idea of unity or togetherness.
Then the researcher stood up from the table and, I'm putting this in air quotes now—accidentally—dropped a set of items onto the floor. The researchers asked who gets down on the floor and helps the researcher pick up these items? The answer was unquestionably it was those who had seen pictures of people standing together, shoulder to shoulder. Three times more likely to get down on the floor and help that person, because togetherness is associated with cooperation and helpfulness.
Now here's the thing that I had never seen mentioned in any of the books that are out these days on behavioral science. That result occurred among subjects who were 18-month-old children. 18-month-old children were susceptible to this pre-suasive approach to make them more helpful. 18 months old. They can hardly talk. They can't reason yet. They can't plan. They can't reflect on a decision. But this process is so primitive, so fundamental to human functioning that it tripled the likelihood of 18-month-old children to be helpful. So those are a couple of the studies that really took my breath away when I read them.
Roger Dooley: Actually, I know our listeners really like that sort of info and what I should tell them is that one of the best parts of your book is the huge amount of space that you devote to references and endnotes. The references are the usual sort of specific papers and books that you cite.
The endnotes are a little bit different. They're almost like guided additional research into the topics that you cover. I'm not sure what it will represent in the final book, in my galley that I saw those ran 130 pages, which is pretty phenomenal, but I know that I really appreciate that thoughtful approach. I can't stand books that leave me hanging where they state some important fact but give me no way of figuring out where that important fact came from. So you've really done a masterful job with that.
Robert Cialdini: Thank you. You know where that came from? I'm something of a sports fan. When I watch a game and there's an announcer that talks about some play or another in the game or in the match, I love having somebody who's a color analyst, who provides color about the players or the situation or the game and so on. So that's what those endnotes are designed to do, provide additional information that fill out the larger story associated with a particular finding or implication.
Roger Dooley: We could go for hours, Bob, but I think we'll wrap it up here. I'll remind our listeners that we're speaking with Dr. Robert Cialdini, professor, researcher, speaker, and author. You may know him from his best-selling book Influence but you're going to love his new book Pre-Suasion: A Revolutionary Way to Influence and Persuade. This book is going to add another dimension to the way you think about persuasion. Bob, how can our listeners find your content online?
Robert Cialdini: Probably the best way to find our content is to go to our website, www.influenceatwork.com. "Influence at work" is all one word, dot com.
Roger Dooley: Right. We'll have that link, we'll link to both Pre-Suasion and your older books, Bob, and any other resources that we talked about on the show notes page at RogerDooley.com/Podcast. We'll have a downloadable transcript of our conversation there as well. Bob, thanks so much for being on the show and congratulations on your new book. You set a high bar with Influence but if anything can clear that bar, I think it will be Pre-Suasion.
Robert Cialdini: Thank you so much for saying so. That's very gratifying to hear from someone whose opinion I value as highly as I do yours.
Roger Dooley: Thanks, Bob.
Thank you for joining me for this episode of the Brainfluence Podcast. To continue the discussion and to find your own path to brainy success, please visit us at RogerDooley.com.
Filed Under: Podcast Tagged With: Academics, business, Copywriting, entrepreneurship, influence, Leadership, Neurobusiness, neuromarketing, persuasion, pre-suasion, psychology, Research, Robert Cialdini, sales
four2six2seven

redpajama_set_name: RedPajamaCommonCrawl


text:
Opinion: The value of limits
Everything in my life as service, really?
By Bob O'Donnell on July 26, 2017, 9:00
No one likes to think about limits, especially in the tech industry, where the idea of putting constraints on almost anything is perceived as anathema. Arguably the entire tech industry is built on the concept of bursting through limitations and enabling things that weren't possible before. New technology developments have clearly created incredible new capabilities and opportunities, and have generally helped improve the world around us.
But there does come a point—and I think we've arrived there—where it's worth stepping back to both think about and talk about the potential value of, yes, technology limits…on several different levels.
On a technical level, we've reached a point where advances in computing applications like AI, or medical applications like gene splicing, are raising even more ethical questions than practical ones on issues such as how they work and for what applications they might be used. Not surprisingly, there aren't any clear or easy answers to these questions, and it's going to take a lot more time and thought to create frameworks or guidelines for both the appropriate and inappropriate uses of these potentially life-changing technologies.
Does this mean these kinds of technological advances should be stopped? Of course not. But having more discourse on the types of technologies that get created and released certainly needs to happen.
I hate to say it, but it's the fake news of tech.
Even on a practical level, the need for limiting people's expectations about what a technology can or cannot do is becoming increasingly important. With science-fiction-like advances becoming daily occurrences, it's easy to fall into the trap that there are no limits to what a given technology can do. As a result, people are increasingly willing to believe and accept almost any kind of statements or predictions about the future of many increasingly well-known technologies, from autonomous driving to VR to AI and machine learning. I hate to say it, but it's the fake news of tech.
Just as we've seen the fallout from fake news on all sides of the political perspective, so too are we starting to see that unbridled and unlimited expectations for certain new technologies are starting to have negative implications of their own. Essentially, we're starting to build unrealistic expectations for a tech-driven nirvana that doesn't clearly jibe with the realities of the modern world, particularly in the timeframes that are often discussed.
In fact, I'd argue that a lot of the current perspectives on where the technology industry is and where it's headed are based on a variety of false pretenses, some positively biased and some negatively biased. On the positive side, there's a sense that technologies like AI or autonomous driving are going to solve enormous societal issues in a matter of a few years. On the negative side, there are some who see the tech industry as being in a stagnant period, still hunting for the next big thing beyond the smartphone.
Neither perspective is accurate, but ironically, both stem from the same myth of limitlessness that seems to pervade much of the thinking in the tech industry. For those with the positive spin, I think it's critical to be willing to admit to a technology's limitations, in addition to touting its capabilities.
So, for example, it's OK to talk about the benefits that something like autonomous driving can bring to certain people in certain environments, but it's equally important to acknowledge that it isn't going to be a great fit for everyone, everywhere. Realistically and practically speaking, we are still a very long way from having a physical, legal, economic and political environment for autonomous cars to dramatically impact the transportation needs of most consumers. On the other hand, the ability for these autonomous transportation technologies to start having a dramatic impact on public transportation systems or shipping fleets over the next several years seems much more realistic (even if it is a lot less sexy).
On the positive side, there's a sense that technologies like AI or autonomous driving are going to solve enormous societal issues in a matter of a few years. On the negative side, there are some who see the tech industry as being in a stagnant period, still hunting for the next big thing beyond the smartphone.
For those with a more negative bias, it's important to recognize that not all technologies have to be universally applicable to make them useful or successful. The new relaunched Google Glass, for example, is no longer trying to be the next generation computing device and industry disruptor that it was initially thought to be. Instead, it's being focused on (or limited to) work-based applications where it's a great fit. As a result, it won't see the kind of sales figures that something like an iPhone will, but that's OK, because it's actually doing what it is best designed to do.
Accepting and publicly acknowledging that certain technologies can't do some things isn't a form of weakness—it's a form of strength. In fact, it creates a more realistic scenario for them to succeed. Similarly, recognizing that while some technologies are great, they may not be great for everything, doesn't mean they're a failure. Some technologies and products can be great for certain sub-segments of the market and still be both a technical and financial success.
If, however, we keep thinking that every new technology or tech industry concept can be endlessly extended without limits—everything in my life as service, really?—we're bound to be greatly disappointed on many different levels. Instead, if we view them within a more limited and, in some cases more specialized, scope, then we're much more likely to accurately judge what they can (or cannot) do and set expectations accordingly. That's not a limit, it's a value.
Bob O'Donnell is the founder and chief analyst of TECHnalysis Research, LLC a technology consulting and market research firm. You can follow him on Twitter @bobodtech. This article was originally published on Tech.pinions.
More anti-robocall legislation is making its way to the House Energy & Commerce Committee
Facebook: Don't regulate us or China will take over
Microsoft scores multibillion-dollar cloud deal with AT&T
Intel CEO on 10nm delay: 'We prioritized performance at a time when predictability was really important'
5 comments 36 interactions
Intel CEO on 10nm delay: 'We prioritized performance when predictability was really important'
Study: Bitcoin energy consumption is on par with Switzerland
PlayStation 5's PSVR will be wireless, have eye/head-tracking tech, start at $250
Microsoft is starting to force-update Windows 10 machines from version 1803 to 1903
FaceApp responds to privacy concerns as senator asks FBI, FTC to investigate Russian app
Pricing glitch allowed Prime Day customers to buy a $13,000 camera lens for $94
Load Comments 5
User Comments: 5
Got something to say? Post a comment
Load all comments...
Researchers have taught AI to solve a Rubik's Cube in just 1.2 seconds
Prime Day 2019 sales surpassed Black Friday and Cyber Monday combined
Microsoft warns that Windows 10 update will break some Bluetooth devices
Recently commented stories
Jump to forum mode
Add your comment to this article
You need to be a member to leave a comment. Join thousands of tech enthusiasts and participate.
TechSpot Account
Sign up for free, it takes 30 seconds.
Already have an account? Login now.
You may also...


text:
Was there a technical reason why Apollo 10 didn't land on the moon?
Apollo 10's lunar module Snoopy descended toward the lunar surface, but (as planned) didn't quite make it, returning to orbit only 8.4 nautical miles above the surface of the moon. Was there a technical reason why Snoopy couldn't land on the moon?
By technical, I mean...
equipment not yet designed, manufactured, or delivered.
software not yet written.
NOT the fact that the objective of the mission was to be only a "dress rehearsal" for landing (not a technical reason).
NOT a lack of training (not a technical reason).
NOT the fact that NASA intentionally under-fueled the LEM, to deter the astronauts from making a landing attempt (a deliberate reason):
Craig Nelson wrote in his book Rocket Men that NASA took special precaution to ensure Stafford and Cernan would not attempt to make the first landing. Nelson quoted Cernan as saying "A lot of people thought about the kind of people we were: 'Don't give those guys an opportunity to land, 'cause they might!' So the ascent module, the part we lifted off the lunar surface with, was short-fueled. The fuel tanks weren't full. So had we literally tried to land on the Moon, we couldn't have gotten off."
(Apollo 10 on Wikipedia)
What were the differences on the LM ascent stage engines on Apollo 9, 10, and 11?
Apollo 10: Where's Snoopy?
lunar-landing apollo-10
Nathan Tuggy
DrSheldonDrSheldon
$\begingroup$ It seems odd to suggest that a justification based on safety and risk is not considered a "technical" reason. Surely safety and risk management are highly technical factors? $\endgroup$ – Michael Kay Dec 4 '18 at 14:30
$\begingroup$ @MichaelKay: Safety and the progressive testing of a very complex mission certainly were the main reasons. But what if we accept those risks... could it still have been done? That's what this question asks. $\endgroup$ – DrSheldon Dec 4 '18 at 18:50
$\begingroup$ I think the point here is that Apollo/Saturn was technically ready for a Moon landing at that point, but the Apollo 10 mission was required to fully demonstrate its readiness and minimize Apollo 11's risks and shorten the list of "firsts". Remember that Apollo 8 was about the most audacious of the Apollo missions - a lot of firsts - first Saturn V launch to carry a crew, first crewed flight to travel beyond LEO/circumnavigate/orbit the Moon, farthest any human had traveled from Earth, fastest crewed re-entry (then), only the second time the Apollo command module had flown a crewed mission. $\endgroup$ – Anthony X Oct 6 '19 at 1:41
Grumman hadn't reached the weight targets for the LM at the time of Apollo 10. Snoopy weighed 197 pounds (89 kg) more than Eagle, according to Apollo By The Numbers.
However, this would not have made safe landing impossible. Apollo 11's LM carried a 300-pound descent fuel margin above and beyond all the specific contingencies that were accounted for (stuck valves, wishy-washy pilots, etc.) and landed with more than 600 pounds of usable descent fuel remaining. Cutting the fuel margin by 200 pounds wouldn't have been crazy. (Ascent-stage dry weight wasn't the problem; the ascent stage gained 20 pounds between A10 and A11!)
Irregular lunar mass concentrations were another issue; while they wouldn't directly interfere with landing, they could complicate rendezvous.
Personally, I believe Cernan was mostly joking about the reason Snoopy's ascent stage was short-fueled. Apollo 10 commander Tom Stafford himself was in favor of the "dress rehearsal" mission, according to Mike Collins in Carrying The Fire:
Tom Stafford, a rendezvous expert if there ever was one, was very hip to these arguments [the lunar mascon issues]. Since he had always been on the conservative side in our astronaut office discussions, and had insisted that a variety of rendezvous situations be demonstrated in flight before committing to a lunar landing. Tom wouldn't, or couldn't, reverse himself now and display great enthusiasm for an Apollo 10 landing, even if it meant he would be first to walk on the moon.
Snoopy's ascent stage was about 1 ton short of fuel; that weight reduction would provide some insurance against underperformance of the Saturn V or the SPS engine.
As far as I know, landing would have been technically possible, and almost as safe as Apollo 11; it was simply a healthy degree of caution that kept NASA from making a landing attempt with 10.
Russell BorogoveRussell Borogove
Not the answer you're looking for? Browse other questions tagged lunar-landing apollo-10 or ask your own question.
How was reserve fuel calculated for the Apollo missions?
How did the Apollo astronauts train for the 1/6G lunar landing?
What is the marginal cost of *landing* on the Moon?
Could a single crew member fly the Apollo LM?
How much mass could the Saturn V rockets have landed on the Moon if nothing was coming back?
Are any rockets currently in use capable of putting a man on the Moon?
Could the Apollo LM abort mode be engaged after touchdown? What would have happened if it was?
Was it really necessary for the Lunar Module to have 2 stages?
How does the economy of a direct launch (to the Moon) compare with two launches docking in orbit?


An intense episode filled with answers, more questions and a change in mood.
Nay and Kwan enters Rabin's room, searching for him. He is nowhere in sight so Nay scolds his disappearance by taking a video of herself on the cellphone she purchased for him. She tells him that should anything happen to her, it would be his fault for being MIA. She threatens to cut his paycheck, but we all know she's just reprimanding him for fun.
What happens next is really, a violation of privacy. She hands the phone over to Kwan to join the fun, but Kwan notices a picture of Rabin with a woman. Finally, Nay knows what Rabin's mysterious girlfriend looks like. Nay peers at the picture and we get a flashback of the scenes where Aim and Rabin are at the temple. The bedroom door swings open and Rabin enters with Wichate. He rushes to pluck the phone from Nay's fingers. Kwan apologizes for being nosy but Rabin had already walked out of the room. Nay follows him while Kwan regretfully says to Wichate that he must be really angry at her.
Wichate explains to Kwan- as they take a walk in the garden- that the woman in the photo is the woman Rabin planned on marrying. Wichate had told Kwan earlier that once Rabin is ready, he would share that story on his own. He surmises that Rabin is still not ready, which is understandable because he is still in pain. Kwan doesn't understand why he is still in pain but Wichate thinks it is inappropriate for him to talk about it. Kwan is surprise that a cheerful and warm person like Rabin would keep such sadness to himself.
Things are not as cheerful in the car as Rabin drives and Nay glances at him. She asks him if he is still angry at her but he replies that he has no right to be angry at his boss.
"I'm really sorry," Nay says, looking regretfully at him.
They arrive at a land with white picket fence and mountains stretching before the eyes.
"Is she the woman on your phone?" Nay asks.
Nay is confused. She starts looking around for the mysterious Aim.
"Don't tell me that.." Nay stammers.
The realization settles in for Nay.
Rabin continues, "even though the person who should have died should have been me." The guilt sweeps over him as we see the memory from their last encounter.
He is angry that Aim was assigned a dangerous case with him. He begs her to remove herself but she worked too hard to get it. The moment came when she is working undercover, waiting for a signal from the suspects. Wichate and Rabin are watching from the van. The suspect utilizes a child to talk to Aim first. Then they exchange the goods and Aim tries to distract the culprit. The cops rush out of the van with guns in hand. It looks like everything will be ok, but a truck enters the scene and gunfire was exchanged. As any cop would do, Aim risked her life to protect a child.
That's it? That's all you have to say? Not even teary-eyed because you were touched by the story?
Ittiharn is treating the girls to lunch, he's trying to chummy up with Aor, makes you wonder what kind of plan he is contriving. While he walks back to his car, Don's dad recognizes him and hides. In the van, a few girls are under the influence of new drugs. Ittiharn decides to pimp them off to a customer, he's apparently involved with prostitution, drugs and illegal warfare. He wants to get rid of his nemesis before they can come after him.
Don's father immediately is seen rushing his kids out of the mall. Back in their condo, he warns them about being even more careful. Don reports this to his sister, but Nay is fearless, she said that she's not afraid. She wants them to be punished. She is only afraid that people who are close to her would be hurt. Everyone prepares for.. Ittiharn's attack?
But there's always time for a birthday celebration! Siwat promises to take Nay to dinner the next day. He tells her to dress and prepare herself for dinner, even though his schedule is pretty packed. Nay is excited and bought a new dress for the special occasion.
Who knew the bodyguard kept a diary? Rabin is writing about Nay's special day and mentions that even though love may not be physically there, it is still strong enough to keep others away. When he finishes, Nay steps out with beautiful sleeved, long sheathed dress. She spins around and asks him how she looked. He compliments his skills of picking out the dress, and says that the dress is pretty because she is pretty (awe.) They have an awkward, "you'll have a great evening, the best evening" conversation. Then Don calls and wishes her a happy birthday. They arrange a dinner celebration for a later time.
Rabin also wishes her a sweet happy birthday and that her day is filled with happiness.
Don and Aor are being followed as they made their way to lunch.
The special evening arrived but Siwat gets intervened by Tee. She tells Siwat that his father wants her to take him out to dinner. Siwat calls his father and reminds him that it is Nay's birthday. Tamrong is unrelenting and says that Nay will understand. He's clearly aiming to break the two apart. In the end, Siwat follows his father's orders. Tamrong says to the former PM that his son will never steer away from his orders.
"You have and you're great but I think you should take it easy," he says.
As Rabin walks away, Wichate and Kwan are waiting for him. Nobody could have guessed it would turn out like this, otherwise they would have a party ready. Rabin says that even if they put a cake in her face, she would not care. They watch her stand alone in the dark, staring at her phone.
Her boyfriend is having a romantic dinner with Tee! Talk about a passive-aggressive guy! Tee pretends to be the nice person and tells him that they need not finish their dinner, she can explain it to his father later. And she pretends to understand that it is Nay's special day. But soon enough, it doesn't last long. She pretends to fake an ankle sprain so Siwat is forced to care for her. The oldest trick in the book.
And Rabin saves the day again.
Nay is sitting on the bench, tearful because her boyfriend broke his promise. She recalled him telling her (in Paris) that he will be there for every one of her birthdays. This time around, Rabin appears with a cake, kneeling beside the bench.
She closes her eye blows the cake.
"Thank you.." Nay says with tears in her eyes.
They look at each other from across the garden. She walks towards him.
Siwat walks in in time to see Nay and Rabin holding hands.
She has a point there Siwat, you didn't even call her!
Siwat pulls her in for a hug, thinking that it will make everything better. But Nay could only look blankly over his shoulders.
Rabin leans against his bedroom door thinking about the times he had to console her.
Both are hesitant to move. Nay pulls away slowly to look at his face.
"I apologize," Rabin says, taking a step back.
They make menial chatter: is Khun Siwat gone, yes he's gone.. then, see, I told you he'll be here.
Nay says that this year, her birthday dinner did not come to fruition since all of the restaurants are closed. Rabin says that the dinner is not more important than the fact that Siwat is trying to fulfill his promise. But Nay begs to differ, she says that there are some promises that is more important than forgetting. Words are not as important as actions. She wanted to stop by his room to thank him again for standing by her through all of her good/bad times. The chemistry exuding between the two, ah!
Shortly after, he receives a phone call from Siwat. Threatened aren't we, Mr. PM?
He then tells Rabin that for Nay's safety, he would be the one to take care of Nay.
Back at the house, Kwan peers at Rabin who is sitting quietly in a corner, contemplating.
Rabin tells her that it is his duty to be concerned about Nay but that from now on, he cannot do it anymore. Kwan then asks him if he didn't have to be Nay's bodyguard, would he still be concerned about her?
"What do you mean?" she asks him.
Kwan wonders what had happened to him.
But he's standing against the door.
The next morning, Rabin has gone missing. She finds a letter from him, addressing that he has been working for her for awhile now, has been fulfilling his duty and must now quit. Leaving the duty to the hands of someone who is more worthy. He wishes her well.
Nay could only feel a sadness washing over her at the lost of a great bodyguard, a partner.. a friend.
Everyone wonders why he quit. Nay decides to bring the letter to Siwat who surmises that he must have some reason to quit. Well, duh, it's because of you, wise guy!
"But without saying goodbye?" Nay asks.
"No one would know the real reason aside from Khun Rabin," Siwat says.
"That's it- I want to see him so I can ask what madness passed over him!" Nay exclaimed, still fuming.
Siwat changes the subject and wants to get back to work. He realizes how perturbed Nay is in regards to Rabin's sudden withdrawal.
Rabin is sitting in a park, replaying his conversation with Siwat earlier.
That ties up episode 9.
After further consideration, he decided that the direction his thoughts were straying were not appropriate. From one man to another, he withdrew because he is being more than a bodyguard. But what's the harm in admiring someone one sided? As long as he doesn't act on it- and clearly we all know that it is a two way street. Siwat was trying to steer him away because he's threatened and he's not man enough to win his own girlfriend over!
I think it is interesting that Rabin just leaves without a trace (besides leaving behind a handwritten letter) because he's so responsible and strong. He faces problems head-on. To see him withdrawing so quietly really goes to show that he has moved beyond professionalism. He's falling in love with his boss and to him, that is a no no. So he figures, the best way is to leave entirely. Little did he know that she needs him more than just a bodyguard, he fulfills her. I want to see how their paths will cross again and for Nay to realize that she simply cannot live without her great bodyguard!
Siwat's weak character is the bane of my existence, but goes to show (eventually) that he's not worthy of love. There are problems between their personalities and unspoken expectations that existed even before anyone else came in between them- but it only grew and created a bigger gap when they encounter obstacles.
Yah, I had my contrivances in this episode, but not bad. It is not a lakorn if it is not flawed, right?
Thank you Fia, always love 2 read yr recap + analysis, its excellent ! righto on por's mature & professionalism in resigning & art's puppet figure pulled by his dad ! it will be da sweetest moment when por and janie unite in unison, love. love this HSL alot. Thanks dearest Fia 4 yr great work.


text:
SUPERTRAIN TO DULLES
And only for about the cost of 2 weeks in Iraq.
Federal regulators have approved a long-awaited extension of Metrorail to Tysons Corner and Dulles International Airport, virtually assuring construction of a $5.2 billion project that regional leaders say is crucial to ease congestion and spur economic growth in Northern Virginia.
By signing off on the project, the Federal Transit Administration reversed its position of almost a year ago, when its regulators declared Dulles rail unqualified to receive $900 million in federal funding, citing cost overruns, delays and concerns about management. The project now heads to U.S. Transportation Secretary Mary Peters and the Office of Management and Budget for final approval. But the transit agency's action is widely viewed as a critical achievement that essentially guarantees the federal funding. Without it, the project would have died, state and regional officials said.


Telltale have come a long way since the days of Sam and Max and Wallace & Gromit were there bread and butter. With the dust barely settling from the series finales of both The Walking Dead and Wolf Among Us Telltale make good on bringing us their take on Gearbox's Borderlands franchise.
Tales from the Borderlands was, if I am completely honest, one of the least inspiring Telltale titles the company has announced since Strong Bad! Where I do enjoy the Borderlands titles I've never really been a massive fan of the series' characters barring ClapTrap. For me Borderlands was all about a larger than life cartoonish "Wild West" with some slick presentation portions (like those cracking intros!) and some slapstick comedy thrown in for good measure. A few short minutes in to the game and my concerns that this maybe wasn't for me melted away.
The story follows on from the end of Borderlands 2. You take the role, initially, of Rhys. A handsome corporate man for Hyperion looking to step up the corporate ladder and become the new Handsome Jack (antagonist from Borderlands 2). Hang on a moment though… this story is also about Fiona, the Pandorian con artist trying to make one big score.
Yes, this time out Telltale have split the story between both Rhys and Fiona. Where you might be concerned stripping this down to two separate characters might hamper or dilute the story telling aspects it actually enhances it with a wonderful back and forth between Rhys and Fiona. Each trying to profess their side of the story is the correct one. The whole game has such a jocular vibe about it reminiscent of the tone used in the new Guardians of the Galaxy movie.
Both Rhys and Fiona are compelling central characters which much to like and dislike about both of them. You make an almost instant bond to both though as well as their accompanying characters and one particularly awesome loader bot.
Visually the game is wonderfully realised. Drawing distinct influences from the previous Borderlands titles as well as the comic book look of recent Telltale titles like The Walking Dead and Wolf Among Us it all just works so well. The visual look and feel of the Borderlands world has always been its trump card and Telltale tease it out to its full potential here. A particular favourite is the way certain important actions or new characters are accompanied by a stylised title card and raucous musical explosion on first introduction.
Voice work is superb throughout – WOW what a cast of talent Telltale has put together here! Troy Baker (every game not featuring Nolan North) is great as Rhys, Laura Bailey (Wolf Among Us, InFamous: Second Son, BloodRayne) as Fiona, Chris Hardwick (various stand-up, TV and movies) as money man Vaughn, Patrick Warburton (loads of movies and TV – notable for Family Guy) as ruthless exec Vasquez and Nolan North (every game not featuring Troy Baker) as shady dealer August. Every performance is just spot on and perfectly executed with a more than equal script to match.
A solid collection of characters, pithy script, funny dialogue, strong visual style and great voice work – surely something is wrong with the game, right? How about the trademark poorly executed action sequences, there must be some of those… well not really.
Yes Telltale have gone all out for some great action sequences here in Tales from the Borderlands which seems appropriate for the series' roots but doesn't usually translate well to the Telltale engine. Well, those days seem behind us with Telltale managing to execute incredibly well on the action sequences of Tales from the Borderlands. Sure it's more of press Left, or repeated gab Q then press E but it works far better and is much less fiddly and frustrating. So much so that I start to look forward to the action sequences rather than dread them.
Other key areas that have let down previous titles from Telltale have been the relative short length of the episodes and some poor technical execution. No such issues here as the game ran flawlessly (apart from Steam Cloud not syncing saved games between my devices) and clocked in at around 2 – 2:30 hours, some 30 – 60 minutes more than most of the recent episodes from the team.
Tales from the Borderlands Episode One: Zer0 Sum must honestly be one of the best bits of episodic content to come through from Telltale to date. Striking and stylised visuals. Brilliant voice work and engaging slapstick comedy buddy story all conjoin with a reasonable slice of adventure-lite gaming.
If any issue can be found it's that these titles are not really Adventure games in the strictest sense, offering more of an interactive story driven experience than require any real problem solving.
As someone who had little interest in the world of Borderlands let along an adventure game based in that world I have to say that I am now desperately anticipating the next episodes release and heartily recommend everyone with even a passing interest in Borderlands or Telltale's previous works give it a try.


Whether you fancy coffee and a cake, a quick lunch or a delicious evening meal with friends on show nights, the CUBE café|bar serves fresh affordable home cooking and the tastiest range of drinks and snacks.
Make the most of lunchtime.Get out of the office and recharge over our delicious homemade food and great customer service in a relaxed, friendly environment. Check out our menu online and call your order through in advance to save time.
Our large bright cafe and friendly staff make us one of the most child and family friendly cafes in Derby.
The CUBE caters for corporate events and those special occasions when you want to get people together.
Call us on 01332 370911 Locally sourced, fresh ingredients – Fully licensed – Free Wi-Fi – Child and buggy friendly – Open 9am – 8pm, Monday – Thursday, 9am – 5pm Friday and Saturday.


text:
Gary McKendry is a Northern Irish film and television commercial director. His short film Everything in This Country Must was nominated for an Academy Award in 2005.

Biography
McKendry was born and raised in Ballyclare, County Antrim, Northern Ireland. He attended the Belfast College of Art for a year before enrolling at Central Saint Martins College of Art and Design in London. Graduating with a degree in art and film, McKendry worked as a storyboard artist in London, before moving to Australia where he worked as an advertising art director. He was offered a job with the American ad agency Chiat/Day and moved to New York City, where he later worked for Ogilvy & Mather and Margeotes Fertitta.

Eventually McKendry branched out on his own, founding the company Go Film and directing award-winning commercials for clients such as IKEA. Porsche, Heineken, NASDAQ, Budweiser and DeBeers. He was interviewed by BBC Radio Ulster after witnessing the 11 September attacks in 2001.

McKendry decided to direct Everything in This Country Must after reading the novella by Colum McCann. He spent much of 2003 shooting the film on location in Northern Ireland. The film was nominated for the Academy Award for Best Live Action Short Film in the 77th Academy Awards, which was won by Andrea Arnold's film Wasp.

McKendry's debut feature film was Killer Elite, an action thriller based on Sir Ranulph Fiennes' fiction novel The Feather Men. It was filmed in Australia and starred Jason Statham, Clive Owen, and Robert De Niro. In 2011, it was announced that McKendry would direct the first film of a three-picture financing deal between Palomar Pictures and Grosvenor Park Productions. The film, Joseph and the Girl, will be a remake of the 2010 French heist thriller Joseph et la Fille.

References

External links

  Official website

Advertising directors
Alumni of Central Saint Martins
Film directors from Northern Ireland
Living people
Northern Ireland emigrants to the United States
Television commercial directors
Television directors from Northern Ireland
Year of birth missing (living people)

redpajama_set_name: RedPajamaWikipedia


Turnip King Share "Rosy's on Safari"
Turnip King has shared another cut off the band's forthcoming debut LP due out Friday September 9th. Stream below and read an excellent interview with Post Trash. Pre order's flying below and follow the band on Spotify, Apple Music or wherever you stream digi tunes !
Turnip King is a four piece originally hailing from Sea Cliff, New York. While still in High School Fire Talk released the band's debut EP "Moon Landing?" Shortly after the four founding members Lucia Arias, Cal Fish, Nick Kivien and Christian Billard departed to pursue various "life" journeys. Cal & Christian attend BARD a liberal arts school a few hours north of New York City. Lucia stayed in the city and Nick left the group to form Sunflower Bean another on the up young band signed to Fat Possum Records. "Laika", Turnip King's debut full length was written in between class sessions and fleshed out in a fairly brisk few recording sessions at Water Music Hoboken & Stormy's Cabin in Up State New York by Ernie Indradat . Now joined on bass by Ken Winfield Turnip King is poised to break. Think Matador era Helium goes back to art school with the internet.
Fire Talk Welcomes Chicago's Dehd to The Roster, "Dehd" Out Now!


Detour Arrow Left Signs 48"x18"
The Detour Arrow Left sign (M4-10L) is typically used when a detour route has been established, detour left. 48" x 18" Engineer grade prismatic, high intensity, or diamond grade reflective aluminum signs.
Large orange left arrow with the word detour in black.


So, is organic the way to go? Not necessarily, Chavarro said.
But he added that it would be a waste of money to pay organic prices for fruits and vegetables that typically aren't exposed to loads of pesticide.
The study was published online Oct. 30 in JAMA Internal Medicine.


CN Lester is a mezzo-soprano specialising in male roles, early and contemporary musics, a researcher, and a composer.
As an operatic soloist they've worked with Snape Maltings, Glass Ceiling Opera, Tete a Tete Festival, Hampstead Garden Opera, Hanbury & Groves, Opera Undone, Co-Opera, Silent Opera and ENO Mini Operas. They were Creative Director and mezzo for En Travesti Ensemble, and their research on castrati and travesti roles has been showcased by Classic FM.
With soprano Sarah Dacey, guitarist/lutenist Toby Carr, and harpist Aileen Henry they perform as Ursula's Arrow – an early music ensemble devoted to promoting the works of women composers. Ursula's Arrow have most recently performed for the United Nation's He4She campaign.
They collaborate frequently with composers Alex Groves, James Cave, and Timothy Thornton, and have a particular interest in interactive and one-on-one works.
CN studied composition with Jonathan Cole and Silvina Milstein. Their first opera, The Lion-Faced Man, for static image, mezzo-soprano and piano trio, was premiered at the 2015 Tete a Tete Festival.
CN is a performance and performance practice doctoral student at MuGI, University of Huddersfield, focusing on questions of gender and reception in composition and performance, particularly in relation to the works and reception of Barbara Strozzi. They received their BMus from Kings College London, their MMus from Goldsmiths, and is a student of Alison Wells.
They work as a session and backing singer with Heritage Voices, providing vocals for everything from reworked drum and bass at the Festival Hall to film trailers and commercials.