This crowdfunding campaign agreement (hereinafter "Agreement") is a legal and binding contract between you (being an individual or an incorporated or unincorporated legal entity, partnership or otherwise, hereinafter referred to as "Campaign Owner") and OnlineSensor as a company registered either in your country or else OnlineSensor USA which ever is applicable at the time of your registration. We set out the terms and conditions for campaigning and crowdfunding through OnlineSensor on onlinesensor.com.
You are solely responsible for all Campaign descriptions, comments, videos, images, information, data, text, software, music, sound, photographs, graphics, messages, views/offers or rewards or other materials ("content") that you upload, post, publish or display (hereinafter, "upload") or transmit or otherwise use via the Services.
The following are examples of the kind of content and/or use that is illegal or prohibited by OnlineSensor.
"Campaign" : Any idea or a cause or effort or event for which a Campaign Owner wishes to raise funds on the Platform. The campaign proposed to be conducted or undertaken by the Campaign Owner on the Platform for the purposes of raising monies or receiving contributions for any Campaign, as per the terms of this Agreement and those prescribed by OnlineSensor at the time of approving the Campaign and/ or the Campaign. Campaign Owners cannot start campaigns that involve loans, investments, equity, shares, contributions for any illegal activities or anything related to a criminal investigation.
"Campaign Page" : The page/s on onlinesensor.com where the donors will be able to make their contributions and where all the promotional materials (videos, images, information, graphics, etc.) that the Campaign Owners wish to use to raise funds for their Campaign, shall reside. OnlineSensor holds the sole right and discretion to decide what campaign material or promotion it allows and disallows on its platform.
"Funder" : Any individual, company, organization, trust or any other entity that supports any Campaign by contributing funds to a Campaign.
"Funding" : The financial contributions received from Funders towards a Campaign.
"Intellectual Property Rights" : means any and all now known or hereafter tangible and intangible rights associated with works of authorship, including but not limited to copyrights, moral rights and mask-works; trademark and trade name rights and similar rights; trade secret rights; and all other Intellectual Property Rights of every kind and nature throughout the universe and however designated, whether arising by operation of law, contract, license, or otherwise.
"Platform" : The website onlinesensor.com & the app for Android & iPhone by the name OnlineSensor on the Google Play and App Stores are defined as the platform.
"Total Funds Raised" : The total value of Funding (net of any refunds of Funding) that a Campaign has received at the end of the Funding Period.
"User" : Any person, company, organization, entity, etc. which registers on onlinesensor.com to either raise funds as campaign or to follow or fund campaigns.
"Visitor" : Any person, company, organization, entity, etc. which accesses any part of the website of OnlineSensor or any Campaign Page. Irrespective of whether the person chooses to contribute funds or not, they can show their support through sharing the Campaign / Campaign details on any media (including social media networks).
Campaign set up: The Campaign Owner shall be solely responsible for creating his/ her or its own Campaign Pages within the format provided by OnlineSensor. The Campaign Owner must source all relevant content to be published on the Campaign Page/s himself/ herself/ itself and must do so in compliance with applicable local & international laws, including all intellectual property laws, copyright laws and confidentiality laws. The Campaign Owner shall ensure that the Campaign Page does not contain third-party copyrighted material, or material that is subject to other third-party proprietary rights, unless the Campaign Owner has necessary permission from the rightful owner of the material, or is otherwise legally entitled to post the material (and to further grant OnlineSensor all the license and rights as outlined in more detail below).
Any Campaign that is to be launched on OnlineSensor shall be done after OnlineSensor has approved the content of the Campaign Page including the pitch, the video, rewards, Information, imagery & graphics, team information etc. Any feedback from OnlineSensor requiring the Campaign Owner to modify any part of the Campaign Page must be implemented by the Campaign Owner. OnlineSensor reserves and shall have the absolute right and discretion to prevent or prohibit unsatisfactory or undesirable campaigns from going live or being hosted on its Platform.
While creating the Campaign on onlinesensor.com, the Campaign Owner shall commit to an update frequency to be adhered to for the period of implementation of the project, endeavor, purpose, etc. of the Campaign.
Any Campaign may be withdrawn by the Campaign Owner at any point before the end of the Funding Period. Once a Campaign is withdrawn, the Campaign Owner shall not be entitled to any Funding nor be entitled to resume such Campaign at a later date and cannot retain or claim any of the Funding received prior to the withdrawal. The placement of the Campaign Page as to where it appears on the website onlinesensor.com or the app shall be determined solely by OnlineSensor at its exclusive discretion.
Exclusivity: The Campaign Owner shall not, directly or indirectly, run or be associated with any other crowdfunding campaign on any other website or platform, whether in residing country or abroad, with respect to any Campaign, while running the said Campaign on OnlineSensor. All the funding for such Campaign must be made through onlinesensor.com. However the Campaign Owner may run multiple crowdfunding Campaigns on OnlineSensor with respect to one or more Campaigns at the sole discretion of OnlineSensor.
Funding: OnlineSensor does not guarantee any funding and shall not be responsible for any failure on part of the Campaign Owner in securing Funds from Funders. OnlineSensor may delay, withhold, cancel or refund any funding or other amounts without giving any notice and incurring any liability to the Campaign Owner in case it is unable to verify any information relating to such Funding to its satisfaction.
The Services are a Platform; We are not a Broker, Financial Institution, Creditor or Charitable Institution: The Services are an administrative platform only. OnlineSensor facilitates the Donation transaction between Campaign Organizers and Donors, but is not a party to any agreement between a Campaign Organizer and a Donor, or between any user and a Charity. OnlineSensor is not a broker, agent, financial institution, creditor or insurer for any user. OnlineSensor has no control over the conduct of, or any information provided by, a Campaign Organizer or a Charity, and OnlineSensor hereby disclaims all liability in this regard to the fullest extent permitted by applicable law.
OnlineSensor branding & credits on promotional material: The Campaign Owner shall include OnlineSensor 's logo & branding on all Campaign and/or Campaign related marketing material. This pertains to both online & offline material & includes online banners, posters, leaflets, email shots etc. OnlineSensor will provide the logo and other branding guidelines to be used and usage of which is to be pre-approved by OnlineSensor before using the same. The Campaign Owner shall ensure that OnlineSensor is credited as the "Online Crowdfunding Partner" in all Campaign related online and offline promotions, events, PR & advertising. The Campaign Owner also agrees that in the event of a successful Campaign, OnlineSensor shall be entitled to use the Campaign Owner's brand & Campaign as an example of a successful campaign both on or off the Platform & in any of OnlineSensor 's communication as it may seem fit including in PR articles and offline PR events.
Campaign marketing: The Campaign Owner shall be solely responsible for marketing the Campaign to his/ her/ its customers, well-wisher's, friends, family, acquaintances, followers etc. through various online & offline channels as may be deemed fit. The responsibility of ensuring the success of any Campaign shall be solely the responsibility of the Campaign Owner. The Campaign Owner acknowledges and accepts that the Platform is merely a facilitator which is in the nature of a marketplace for the purposes of raising funds for a Campaign.
OnlineSensor does not guarantee that a Campaign or a Charity will obtain a certain amount of Donations or any Donations at all. We do not personally endorse any Campaign, Campaign Organizer, or Charity, and we make no guarantee, explicit or implied, that any information provided through the Services by a user is accurate. We expressly disclaim any liability or responsibility for the success of any Campaign, or the outcome of any fundraising purpose. You, as a Donor, must make the final determination as to the value and appropriateness of contributing to any Campaign, Campaign Organizer, or Charity.
Foreign funds: Foreign contributions may be made to Campaigns provided the Campaign is eligible for receiving such foreign contribution and adheres to applicable residing country laws and such contribution is received in accordance with applicable laws relating to foreign exchange. The Campaign Owner shall ensure that any registrations, certificates, licenses, etc. which may be required for the purposes of receiving foreign contributions are obtained and remain valid during the Funding Period. Copies of all such registrations would need to be submitted to OnlineSensor prior to the finalization of the Campaign. It shall be the Campaign Owners' sole responsibility and liability to ensure that a Campaign is entitled to receive contributions from Foreign Funders and that such contributions are received in accordance with applicable laws and regulations. OnlineSensor shall not be liable or accountable whatsoever for any violation or circumvention or other non-compliance with respect to foreign contributions. However, OnlineSensor may, at its sole discretion, not permit overseas Funders from making any contributions if it comes to the notice of OnlineSensor that a Campaign is not eligible to receive such funds.
Contributions & Refunds: Funders may make contributions by different methods [this will include credit card/ debit cards/ e- wallets/ net banking and other forms of transferring money]. We do not and cannot verify the information that Campaign Organizers supply, nor do we guarantee that the Donations will be used in accordance with any fundraising purpose prescribed by a Campaign Organizer or Charity. We assume no responsibility to verify whether the Donations are used in accordance with any applicable laws; such responsibility rests solely with the Campaign Organizer or Charity, as applicable. While we have no obligation to verify that the use of any funds raised is in accordance with applicable law and these Terms of Service, we take possible fraudulent activity and the misuse of funds raised very seriously. You can learn more about our Fraud Policy at https://onlinesensor.com/safety. If you have reason to believe that a Campaign Organizer or Charity is not raising or using the funds for their stated purpose, please use the "Report" button on the Campaign or Charity to alert our team of this potential issue and we will investigate..
Campaigns: You, as a Campaign Organizer, represent, warrant, and covenant that (i) all information you provide in connection with a Campaign is accurate, complete, and not otherwise designed to mislead, defraud, or deceive any user; (ii) all Donations contributed to your Campaign will be used solely as described in the materials that you post; (iii) you will comply with your jurisdiction's applicable laws and regulations when you solicit funds, particularly, but not limited to, laws relating to your marketing and solicitation for your project; and (iv) to the extent you share with us any personal data of any third party for any purpose, including the names, email addresses and phone numbers of your personal contacts, you have the authority (including any necessary consents), as required under applicable law, to provide us with such personal data and allow us to use such personal data for the purposes for which you shared it with us. You authorize OnlineSensor, and OnlineSensor reserves the right to, provide information relating to your Campaign with donors and beneficiaries of your Campaign, and with law enforcement or to assist in any investigation..
Campaign Rewards: The Campaign Owner may offer rewards in the form of tangible items or intangible services to Funders as an incentive to contribute to the Campaign. However, such rewards shall, under no circumstances whatsoever, be financial in nature (e.g. - profit share, revenue share, interest on amount contributed, ownership/equity stake in lieu of contribution, loans, investments, etc). The Campaign Owner cannot offer tobacco, drugs or drug paraphernalia, contests, raffles, or lifetime memberships, firearms, weapons, knives, weapon accessories or replicas of weapons etc.
Dashboards / reporting & privacy: The Campaign Owner will be provided with real time information on the performance of the Campaign by way of a detailed set of quantitative data that OnlineSensor collates & collects on the Funders and Users who visit and/ or use to the Campaign Page. Information pertaining to the Funders would include data such as name, contact information, contributions made, rewards opted for etc., in the dashboards & analytics section of the Campaign Owners profile. The contact details pertaining to Funders who have opted for a refund of their contributions during the course of the Campaign will not be provided to the Campaign Owner. OnlineSensor is neither responsible nor liable for incorrect information provided by Funders or for any direct, indirect or consequential liabilities in respect of such incorrect information.
The Campaign Owner shall be responsible for making regular updates to the Funders in accordance with the reporting assurances given and commitments made at the time of the Campaign.
The data received from the Platform with respect to any Funder or User will be used solely for the purposes of the Campaign and shall not be put to any unauthorized use or abused.
Intellectual property (Campaign owner's): The Campaign Owner shall own any and all of the content and other information published on the Platform, including but not limited to text, pictures, statistics, graphics, videos, photographs or other data of any nature whatsoever, and the Campaign Owner expressly warrants that he/ she/ it has all right, title, and interest in and to any and all the content submitted, published or uploaded to the Platform free of liens or other encumbrances. The Campaign Owner further warrants that the content does not and will not infringe or violate any third party's rights, including (without limitation) any privacy rights, publicity rights, copyrights, contract rights, or any other intellectual property or proprietary rights.
When the Campaign Owner submits a Campaign or any other content for publishing on the Platform, the Campaign Owner agrees to grant to OnlineSensor and others acting on its behalf, the worldwide, non-exclusive, perpetual, irrevocable, royalty-free, sub licensable, transferable right to use, exercise, commercialize, and exploit the copyright, publicity, trademark, database and other rights with respect to any such content. The Campaign Owner also expressly grants OnlineSensor the right to edit, modify, reformat, excerpt, delete, or translate any or all of the content. All Campaign content or any other information submitted to OnlineSensor or on the Platform, whether publicly posted or privately transmitted, shall be the sole responsibility of the Campaign Owner and the Campaign Owner shall be solely and exclusively responsible for all the costs, consequences and liabilities thereof and OnlineSensor shall not be responsible or liable in manner whatsoever and the Campaign Owner hereby indemnifies OnlineSensor in respect thereof.
The Campaign Owner agrees and grants OnlineSensor the right to use any or all the content including but not limited to the visual and text-based content (digital or non-digital) submitted by the Campaign Owner for any Campaign(s), for the purpose of branding and marketing activities of the Platform/ OnlineSensor. Notwithstanding anything in this Agreement, the Campaign Owner agrees to grant OnlineSensor an exclusive, perpetual, irrevocable right and license, on a worldwide basis, to use the Campaign Owner's campaign pitch video(s) through any means or medium deemed fit by OnlineSensor, including various digital platforms such as YouTube, Vimeo, Facebook etc & on newspapers, magazines and other media platforms (both online and offline).
The Campaign Owner assures if OnlineSensor or its Users exploit or make use of any content, data or information in the ways contemplated in this Agreement, it will not infringe or violate the law or any rights of any third party. It is hereby acknowledged and accepted that OnlineSensor shall not be held responsible whatsoever for any misuse of the information, material, ideas etc by any Campaign Owner or Funder or other User accessing OnlineSensor.
OnlineSensor Pricing/Fees: The Campaign Owner shall pay OnlineSensor the following fees in relation to each Campaign: OnlineSensor does not charge a Campaign Organizer any upfront fees for initiating a Campaign. OnlineSensor retains a variable percentage of each Donation contributed to a Campaign and all charitable contributions made to a Charity (collectively, "OnlineSensor Fees"). An additional payment processing fee is also deducted from each Donation and is payable directly to our payment partners (the "Payment Processing Fee," and together with the OnlineSensor Fees, the "Fees"). Donors acknowledge that by contributing a Donation to a Campaign, the Donor is agreeing to any and all applicable terms and conditions set forth by our payment partners, in addition to these Terms of Service.
Please see applicable Fees at https://onlinesensor.com/plans-and-pricing which also includes the respective terms and conditions of our payment partners.
Fees are deducted directly from each Donation, and will not be reflected in the amount which a Campaign Organizer can withdraw from the Campaign or which is directed to a Charity. We reserve the right to change OnlineSensor's Fee pricing from time to time. If OnlineSensor does change its Fees, OnlineSensor will provide advance notice of the change on the Platform or in email to you, at OnlineSensor's option. Your continued use of the Services after the Fee change becomes effective constitutes your acceptance of the updated Fees. All Fees referred to in these Terms of Service are exclusive of Value Added Tax, Goods and Services Tax and any other taxes, where applicable..
Taxation: It is your responsibility to determine what, if any, taxes apply to the Donations you receive through your use of the Services. It is solely your responsibility to assess, collect, report or remit the correct tax, if any, to the appropriate tax authority. Any taxes due with respect to the funds raised through OnlineSensor are the responsibility of and to the account of the Campaign Owner. These taxes may include, but are not limited to, income tax, VAT, Service tax or any other taxes, levies, cess, etc that may be levied by the Government or payment gateway or other jurisdictional authority, whether on a current or retrospective basis. OnlineSensor shall not be liable for any taxes that the Campaign Owner needs to pay with regard to the Campaign or funds raised under any circumstances.
ensure that you sign out from your account at the end of each session when accessing the Services. OnlineSensor will not be liable for any loss or damage arising from your failure to comply with this Section.
Modifications to Services: OnlineSensor reserves the right to modify, suspend or discontinue, temporarily or permanently, the Services (or any part thereof). We will endeavor to give you notice of any such modification, suspension or discontinuance. You agree that, to the extent permitted by law, OnlineSensor will not be liable to you for any modification, suspension or discontinuance of the Services in accordance with these Terms of Service.
General Practices Regarding Use and Storage: You acknowledge that OnlineSensor may establish general practices and limits concerning use of the Services, including without limitation the maximum period of time that data or other content will be retained by the Services and the maximum storage space that will be allotted on OnlineSensor's servers on your behalf. You agree that OnlineSensor has no responsibility or liability for the deletion or failure to store any data or other content maintained or uploaded by the Services. You acknowledge that OnlineSensor reserves the right to terminate accounts or Campaigns that are inactive for an extended period of time, provided that OnlineSensor will use its commercially reasonable efforts to provide a Campaign Organizer with reasonable notice before terminating an inactive Campaign having a positive balance of Donations. You further acknowledge that OnlineSensor reserves the right to change these general practices and limits at any time, in its sole discretion. We will endeavor to give you notice of any such change where required by applicable law.
Mobile Services: The Services include certain services that are available via a mobile device, including (i) the ability to upload content to the Platform via a mobile device, (ii) the ability to browse the Platform from a mobile device and (iii) the ability to access certain features through an application downloaded and installed on a mobile device (collectively, the "Mobile Services"). To the extent you access the Services through a mobile device, your wireless service carrier's standard charges, data rates and other fees may apply. In addition, downloading, installing, or using certain Mobile Services may be prohibited or restricted by your carrier, and not all Mobile Services may work with all carriers or devices. By using the Mobile Services, you agree that we may communicate with you regarding OnlineSensor and other entities by SMS, MMS, text message or other electronic means to your mobile device and that certain information about your usage of the Mobile Services may be communicated to us. We shall comply with any additional requirements that may apply under local laws and regulations before communicating with you in this manner. In the event that you change or deactivate your mobile telephone number, you agree to promptly update your OnlineSensor account information to ensure that your messages are not sent to the person that acquires your old number.
Money transfer: It is clarified that OnlineSensor is only a technology platform, which enables the Campaign Owners to connect with Funders and receive contributions for any Campaign. OnlineSensor is not the final recipient of funds raised on its platform (other than the set up and service fees payable by the Campaign Owner). The existence of the site or services is not a solicitation of contributions or donations by OnlineSensor and OnlineSensor cannot and shall not be held liable in any respect in relation to any Campaign Owner/ Campaign.
Campaign refusal/ cancellation: Notwithstanding anything in this Agreement, OnlineSensor reserves the right, at its sole discretion, to decide as to who is eligible to use the Platform and reserves the right to change the eligibility criteria at anytime. OnlineSensor reserves the absolute right to cancel accounts or to cancel or refuse any campaign at any time with or without any reason whatsoever, in which event, the Campaign Owner shall, where relevant, forthwith cease & desist from using the OnlineSensor brand in any communication whatsoever.
Intellectual property (OnlineSensor's): The Campaign Owner hereby acknowledges that OnlineSensor owns all right, title, and interest in and to the website and its associated content, including but not limited to all Intellectual Property Rights. The Campaign Owner is expressly prohibited from using OnlineSensor's Intellectual Property Rights or other property, including but not limited to trademarks, copyrights, patents, trade secrets, or confidential information, without the prior written consent of OnlineSensor.
Subject to the payment of the applicable service and set up fees, OnlineSensor hereby grants the Campaign Owner a limited, non-exclusive, non-sub licensable, royalty free, non-assignable, and revocable license to use the Platform for the purposes of the Campaign. The Campaign Owner agrees that he/ she/ it will not modify, alter, or remove any intellectual property notices, whether trademark, copyright, or otherwise, from the Platform. The Campaign Owner is expressly prohibited from reproducing, modifying, distributing, publishing, licensing, creating derivative works of, selling, publicly displaying, or publicly performing the Platform outside of the uses expressly stated in this Agreement.
Limitation of liability: OnlineSensor is an online crowdfunding venue for individuals, entities or organizations seeking to raise funds for their own campaigns and to contribute to the campaigns of others. OnlineSensor does not pick or endorse any such individuals, entities or organizations or any of their campaigns or causes. OnlineSensor merely provides a technology platform to allow fundraisers to connect with donors. The Campaign and its Funding is solely the agreement between the Campaign Owners and the Funders. Consequently, OnlineSensor is not a party to the contract between the Campaign Owners and Funders and shall have no responsibility or liability whatsoever in relation or connection thereto.
OnlineSensor provides the website/ app on an as-is basis and with no warranties of any kind, whether express, implied, or statutory, including but not limited to warranties of merchantability, title, accuracy, non-infringement, and ability to raise funds or use of funds.
Notwithstanding anything in this agreement, OnlineSensor shall not be liable whatsoever to the Campaign Owner or any Funder, User or any third party whosoever for any damage, injury or loss, including but not limited to loss of business; loss of income; indirect, special, incidental, consequential, punitive, exemplary or other similar loss or damages, arising from or in relation to the use or misuse of the Platform; or any breach of terms or non-performance of obligations under this Agreement; or in relation to the Campaign/ Campaign; or any other reason whatsoever.
OnlineSensor shall also not have any liabilities whatsoever with regard to any disputes or disagreements between or amongst Campaign Owners, Funders, Users or other third parties relating to any campaign or the use of the Platform.
shall not guarantee that any funds will be raised pursuant to a Campaign etc.
In addition to the above, the Campaign Owner specifically agrees and acknowledges that OnlineSensor shall not be liable in the event the funding target is not met; or in case of any unforeseen technical glitches, including but not limited to website being down for maintenance, server errors, speed of website download, any viruses in the website etc., which may affect any transaction activity of any campaign; or pursuant to the exercise of any right to refuse, reject, prohibit, interrupt, suspend, cancel or remove any content, campaign or contribution at any time and for any reason whatsoever.
OnlineSensor will not be held responsible or liable for any content posted on the website, any third party links posted on the website, or any content transmitted through the website whether or not that content is transmitted through member accounts. OnlineSensor does not assume responsibility for any error, omission, interruption, deletion, defect, and destruction of identity, unauthorized access to a member account, or alteration thereof. OnlineSensor reserves the right to discontinue the website at any time with no consequential liability whatsoever.
Indemnity: The Campaign Owner hereby agrees to indemnify, defend and hold harmless OnlineSensor (including its officers, directors, employees, servants, agents, advisors and representatives) against any and all actions, claims, law suits, damages and liabilities, including reasonable attorney fees, that arise from or relate to any breach by the Campaign Owner, of any of the representations, warranties, assurances and obligations herein; or the Campaign Owner's use or misuse of, or access to, the Platform; or otherwise from the Campaign Owner's content; or any infringement by the Campaign Owner, or any third party using the Campaign Owner's account, of any Intellectual Property Rights or other right of any person or entity. OnlineSensor reserves the right to assume the exclusive defense and control of any matter otherwise subject to indemnification by the Campaign Owner, in which event the Campaign owner shall assist and cooperate with OnlineSensor in asserting any available defenses.
Confidentiality: The Campaign Owner acknowledges that the information, including, without limitation, any technical and financial information or information relating to any Funder or potential Funder that he/ she/ it has received or will receive in connection with this Agreement, is considered private and confidential (the "Confidential Information"). The Campaign Owner shall use all reasonable diligence and a high degree of care to prevent the unauthorized disclosure, reproduction or distribution of such Confidential Information to any other individual or entity.
Termination: Without prejudice to any other rights, OnlineSensor shall have the right to terminate this Agreement at any time, by giving the Campaign owner a prior written notice by e-mail of 15 days. Subject to payment of all outstanding dues and meeting all his/ her/ its obligations including those to the Funders, the Campaign Owner shall have the right to terminate this Agreement by giving OnlineSensor a prior written notice by e-mail of 30 days.
Severability: The provisions of this Agreement are severable if any one or more such provisions shall be determined to be invalid, illegal or unenforceable, in whole or in part, and the validity, legality and enforceability of any of the remaining provisions or portions thereof shall not in any way be affected thereby and shall nevertheless be binding between the parties hereto. Any such invalid, illegal or unenforceable provision or portion thereof shall be changed and interpreted so as to best accomplish the objectives of such provision or portion thereof within the limits of applicable law.
Assignment: The Campaign Owner hereby acknowledges and agrees that he/ she/ it is prohibited from assigning the rights and obligations under this Agreement. However, OnlineSensor may assign its rights and obligations under this Agreement at any time, including but not limited to in a sale of the website.
The arbitral award shall be reasoned and shall be final and binding on the disputing parties. The existence or subsistence of a dispute between the parties, or the commencement or continuation of arbitration proceedings, shall not, in any manner, prevent or postpone the performance of those obligations of the parties under the Agreement which are not in dispute, and the arbitrators shall give due consideration to such performance, if any, in making a final award. Nothing shall preclude a party from seeking interim or permanent equitable or injunctive relief, or both. The pursuit of equitable or injunctive relief shall not be a waiver of the right of the parties to pursue any other remedy or relief through the arbitration.
Amendments or modifications: OnlineSensor reserves the right to amend, modify, replace, or discontinue this Agreement or any or the whole of the Platform at any time and in its sole discretion without any notice or liability whatsoever.
Effectiveness: This Agreement shall be effective and in full force from the time that the Campaign owner accepts the terms of this Agreement.
Please contact us at support@onlinesensor.com to report any violations of these Terms of Service or to pose any questions regarding these Terms of Service or the Services.


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Posted on January 19, 2013 October 17, 2014 by admin
Things Possible With Digital Stories Which Are Not So Possible With Paper Stories
A lot is still being said about all the ways in which ebooks and tablet books are not as good as 'real books': you can't smell them, there's screen glare, you don't know where you are up to in the book…
Ebooks: "I hate them. It's like making believe there's another kind of sex. There isn't another kind of sex. There isn't another kind of book! A book is a book is a book."
— Maurice Sendak
Then there are the dissenters and skeptics who think that excessive focus on the physical beauty of books undermines the real purpose of literature, which can be found in the text and not in the vessel that delivers it.
— Internet Book Fetishists, from The New Yorker
But there are also some excellent things that are newly possible in the age of digital books. I focus here on digital picturebooks in particular.
1. ALTERNATIVE ENDINGS AND OTHER NON-LINEAR STORYLINES
I know from book club that endings pose a particular challenge for authors; no single ending can satisfy all readers. But with eBooks and apps, technically, it's possible to offer a few different endings. Whichever one the reader gets might be based on a few simple questions at the very beginning of the book, such as, 'Do you have a high tolerance for ambiguity?' or 'Are you a fan of happy endings?' or something like that. Or the reader might simply be asked, 'Do you want the happy ending or the tragic ending?'
I can't see publishers ever embracing the option to encourage readers not to read every single book in a series — publishers are making most of their money from series after all — but I write now of pie-in-the-sky possibilities afforded by the electronic age.
It's possible that most readers don't want to choose when they sit down with a book, though this doesn't explain the popularity (though niche) market of Choose-Your-Own-Adventure series. It's possible that paper books do best when it comes to lengthy, linear works:
"Printed content also tends to be packaged in a way that encourages the reader to consume it, if not in its entirety in one go, at least in a linear fashion. In doing so, the reader leaves mental footprints from the beginning, through the middle, to the end of the textural landscape. Some psychologists believe these mental maps of a reader's journey through a piece of text provide the deeper sense of understanding that distinguishes reading on paper from reading on a screen."
– The Paperless Dilemma
But what about the non-linear works? Speaking of her book Paradise, Toni Morrison said:
"People's anticipation now more than ever for linear, chronological stories is intense because that's the way narrative is revealed in TV and movies," she says. "But we experience life as the present moment, the anticipation of the future, and a lot of slices of the past."
Might we be on the cusp of a new age of non-linear storytelling?
2. MULTIPLE RATINGS IN THE ONE STORY
After realising that our three-year-old had remembered one of the more scary pages in a proto version of Midnight Feast, and that she was requesting this page before bedtime, I worried that she might start waking from nightmares. As it happened, she didn't, but at the time I had been mulling over whether a certain scene in our next story was perhaps too scary for the more tender individuals in our target readership.
So for the Midnight Feast release version readers or parents can turn off the scariest elements of the story for younger or more sensitive readers. This is definitely something which might be more widely implemented if time and money were no object.
Related to this: Same book but not: Publishers offer titles in adult, kid versions (from the Los Angeles Times).
3. TOUCH INTERACTIVITY AND ANIMATION TO INDICATE THE PASSING OF TIME
Depicting the flow of time in a picturebook isn't easy, especially if the story is for younger children, who haven't yet learnt the usual codes. For instance, in Eva Eriksson's illustration of The Wild Baby, we see six different babies on and around the stairs. The wild baby is doing a different naughty thing in each picture, and older readers will easily pick up that there are not suddenly six different wild babies — this is the same baby doing different naughty things successively. Young readers can get confused, wondering where the other wild babies came from.
A storybook app can avoid this problem, if touches to the screen get rid of one baby before the next one appears.
(Over at The Guardian, Naomi Alderman has contributed an excellent article in her capacity as both games writer and 'serious writer' explaining how interactive technologies open up various possibilities in storytelling.)
by Alice and Martin Provensen. The Odyssey.
4. THE ELEMENT OF SURPRISE
The element of surprise in a picturebook is constrained by the page turn. In order to reveal something unexpected, an author/illustrator team must sometimes contrive the prose so that the surprise doesn't happen on the recto side of a double spread, but rather overleaf. Lift-the-flap books do more with the element of surprise, though in my experience, are best man-handled by an older reader, even though the target readership are chubby little destructive fingers! In an app, a surprise can be hidden until it is found via touch.
5. SYNCHRONISING TEXT AND PICTURE
Related to this is that sometimes in a picturebook (though more often in illustrated stories) the words and pictures are somewhat out of sync. I notice when reading illustrated chapter books to my six year old that she'll often ask about some element of a picture but if she were to wait for me to read all of the accompanying text she would have her questions explained. Sometimes questions are good; other times they are distracting, and occur only due to the constraints of the physical page. An app can manipulate timeing with touch interactivity; text and the relevant part of an illustration can appear together, or not, as best serves the reader.
6. BORROWING ELEMENTS OF FILM
For Hilda Bewildered we are playing around with various light effects in the screen transitions. Done badly, these can look like a terrible PowerPoint presentation. On the other hand, various film camera techniques can enhance a picture book in an unobtrusive and subtle way. For example, a 'pan' can be emulated by swiping to reveal more of a scene; a zoom effect can get around the limitations of the fixed-size screen; tilt-shift can be emulated to draw attention to a certain story element; the list is endless, if only the budget were.
7. WORD PLAY
I haven't seen this yet (not to say it doesn't exist) but there are many possibilities for word placement. In a printed book, the words are static on the page, which is indeed fine for most stories. But there is plenty of scope for an imaginative development team to come up with an interactive picturebook in which the movement/substitution/reader-selection of words becomes part of the story, and fosters a love of language via word play. Inspiration can be drawn from (rather old-fashioned, now) tomes of word puzzles (you know the kind, printed on newsprint, designed to be written in), or perhaps inspiration can come from some of the many word game apps on the App Store today. In an app, words could be flung off the page, arranged by the reader (a la Endless Alphabet), shuffled around to create something new (like fridge magnet poetry with pictures to match)… The possibilities are endless for developers who are adept in storytelling.
8. PALIMPSESTIC POSSIBILITIES
This style of painting by Tang Yau Hoong is perfectly suited to rub-to-reveal interactivity.
The rub-to-reveal feature of some book apps is sometimes used to no real effect, but we have used it with a definite purpose in mind: The image which is revealed beneath the rubbings reveals the inner-world of a character, or in Hilda Bewildered it reveals a different interpretation of the same event. The underlying picture can be completely different or it can be mostly the same. In a printed book, palimpsestic relationships between spreads work well if the picture is completely different; harder to convey is where the picture is only slightly different. The rub-to-reveal abilities of touch screens draw readers' attention towards similarities in a way I've only seen in 'Spot the difference' type gamification in printed books.
9. SOUND EFFECTS AND NARRATION
This is yet another area to get badly wrong, but when done right, sound effects and music can really enhance the mood of a story. Print books sometimes come bundled with CDs; others such as the Little Einstein publications have a panel of buttons which the young reader can press when told to inside the story. In picturebook apps, sound is more flexible: Sound can either autoplay, or it can be activated by the user, depending on how the developers would like to manipulate the reader's experience of the story. Sound effects can be calm and unobtrusive or they can be surprising and comical. It almost goes without saying, but the read-aloud benefits of narration help emerging readers and readers with dyslexia. Even competent readers can be helped though difficult texts via narration. Other apps may avoid the option of narration, opting instead for a soundscape that sounds best on its own.
10. CINEMAGRAPHIC INTEREST
A cinemagraph is like a GIF. Well, it is a GIF, except the difference between a cinemagraph and a GIF of a cat falling down a crevice over and over again is that a cinemagraph is more subtle, and often loops seemlessly. For instance, the only moving part in a cinemagraph of a woman sitting on a park bench may be the slight up and down movement of her foot. This simple movement can signify her impatience in a way a static picture could not. In short, the cinemagraphic possibilities of pictures in apps allow for even more telling of the story via pictures, which is good, because picturebook apps don't tend to do well with large blocks of text.
11. HELPING WITH READING DIFFICULTIES
I'm looking forward to emerging research on this.
But in the end, is it right to expect more of a storyapp than of a picturebook? Is it not enough to expect the same immersive experience, preferably shared? Such discussions are taking place all around the Internet, with a variety of diverse opinions. As for me, I'm looking forward to seeing the research, which is by necessity behind the new technology itself.
CategoriesChildren's Literature, Storytelling
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Next PostNext Small Presses Contributing Great Books

redpajama_set_name: RedPajamaCommonCrawl


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Kyzyl's most amazing places., Lugares más sorprendentes de Kyzyl, Que ver sobre el budismo en Tyva, Visit the Tsechenling Buddhist temple, Visitar el templo Budista Tsechenling, What to see about Buddhism in Tyva
The Tsechenling Buddhist Temple
Visit the Tsechenling Buddhist temple
What to see about Buddhism in Tyva
Visiting the Tsechenling Buddhist temple is an opportunity to meet and admire Kyzyl. What to see about Buddhism in Tyva here we show you. One of the most amazing places in Kyzyl is this Buddhist temple.
For more than a decade Buddhism in Tyva has been represented by the Tsechenling temple, which is one of the most amazing places in Kyzyl. The name of the temple means "The abode of Infinite Compassion" that fits within the framework of the Buddhist concept. The temple is quite small and modest, but no less popular among residents of the capital and guests.
There is a tradition, before visiting the temple you should turn three times around it in the right direction, touching every corner. Therefore, all corners of Datsan are well fixed, and this proves once again that the Tsechenling temple is a unique place.
In the church they taught in Tibetan language, yoga, meditation and Buddhist philosophy. Everyone could communicate with the llamas, and was free to join for practical training.
In the 30s of the last century, almost all Buddhist temples in Tuva were destroyed. And these are only a few that remained throughout Russia: Ulan-Ude and St. Petersburg. When the freedom of religion finally triumphed, the Tuva traditions took their toll. The country began to erect temples and they returned to their traditional Buddhist structure.
The Tsechenling Temple was built quite quickly, in just a year and a half. In 1998, the first stone was laid by the president of Tuva, and the following year the finished building was consecrated by Lama Bogd Gegen IX. It should be noted that this event would not have taken place without the type of sponsorship. For example, a respectable native Tuva donated $ 15,000 of his own funds for construction and the "Vodokanal" organization for free summed up all the necessary communications to the temple.
On the ground floor is Datsan, it is the undeveloped residence of the Dalai Lama; and the second is the prayer room with a magnificent altar. The floors connect with a massive marble staircase, which was used when they taught classes in the church. The fee is not charged, but in the temple courtyard there is a special box for donations.
The Tsechenling Temple was built with eight stupas; each of which corresponds to the events in the life of the birth and enlightenment of the Buddha; which in turn give teachings of the wheels, hobbies; and the descent to earth from heaven to restore harmony in the Sangha; the perfect victory and what happened in nirvana.
The Tsechenling Temple combines the ancient tradition of Buddhist architecture and modern building technologies. Datsan was built by the famous architect Fan Che-il. Externally, the building looks great: the white walls, the traditional oriental roof with corners turned up, a wide staircase at the entrance and discreet but decorated pediment. The interior of the temple is very modest. Only the altar is richly decorated in Tibetan style.
For more than a dozen years, Tyva Buddhism has personified the Cechenling Temple, one of the most amazing places in Kyzyl. The name of the temple in the translation means "the abode of unlimited compassion," which fits within the framework of the Buddhist concept. The temple is quite small and modest, but therefore no less popular among the residents of the capital and the guests of the city. There is a tradition that before visiting the temple you must take three turns clockwise, touching every corner. So, every corner of the datsan has already been cleaned decently, and this proves once again that the Cechenling Temple does not exist for the sake of beauty.
There are classes in Tibetan language, yoga, meditation and philosophy of Buddhism in the temple. Everyone can chat with the flames, as well as freely join the practical exercises.
In the 30s of the last century, almost all the Buddhist temples of Tuva were destroyed. And in all of Russia only a few have survived: in Ulan-Ude and St. Petersburg. When religious freedom finally triumphed, Tuvan's traditions took their toll. Temples and other traditional Buddhist structures began to rise again in the republic.
The Churchling Temple was built quite quickly, in just a year and a half. In 1998, the first stone was laid by the president of Tyva, and the following year the finished building was consecrated by Lama Bogdo-Gagen IX. It is worth noting that this event would not have taken place without the kind sponsorship. Then, for example, a respectable native of Tuva donated personal funds for the construction of $ 15,000, and the Vodokanal organization summarized all the necessary communications to the church for free. As the saying goes, with the world in a thread: the temple of Tyvins.
On the ground floor of the datsan, the residence of the representatives of the Dalai Lama is equipped, and on the second floor there is a prayer room with a magnificent altar. The floors are connected by a huge marble staircase. There are classes in Tibetan language, yoga, meditation and philosophy of Buddhism in the temple. Everyone can chat with the flames, as well as freely join the practical exercises. There is no fee for this, but there is a special box for voluntary donations in the temple courtyard.
Eight stupas were built in the territory of the Cechenling Temple, each of which corresponds to events in the life of the Buddha: birth, illumination, spin of the wheel of the teachings, miraculous events, descent of Tushit to the earth from the sky , restoration of harmony in the Sangha, perfect victory and departure to nirvana.
The Cechenling Temple combines the ancient traditions of Buddhist architecture and modern building technologies. The datsan was designed by the famous architect Fan Che Il. Externally, the building looks simple and beautiful: white walls, a traditional oriental roof with bent up corners, a wide front staircase at the entrance and a discreetly decorated pediment. The interior of the temple is also modest. Only the luxuriously decorated altar, decorated in the Tibetan style, stands out.
Sechenling is located in the center of Kyzyl, near the embankment and the central square. By the way, in the town square near the Muzdram Theater there is another Buddhist sanctuary: a prayer drum. If the temple impressed you, then the drum will certainly not leave you indifferent.
Address: Kyzyl, st. Shchetinkina-Kravchenko, 1.
Telephone: +7 (394) 223-47-97.
Hours: every day from 8:00 a.m. to 5:00 p.m.
As we said, one of the most amazing places in Kyzyl is the Tsechenling Temple, it is located in the center of Kyzyl near the promenade and the central square. By the way, in the town square in Muzdramteatra, which is another Buddhist sanctuary. Visiting the Tsechenling Buddhist temple is worth doing.


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This is my quilt top for the "Baby Love" quilt - the third quilt in the Simply Retro quilt along. I started this quilt yesterday morning and had all the blocks pieced by 2:00. Then I had to stop and get ready for work so I finished the top this morning. I had planned to show you a completed quilt but the backing needs a quick wash before I put it all together. I am in the middle of working seven days in a row for our city's summer fair so I thought I'd go with the quilt top photos in case I don't get finished in time for the quilt along deadline.
I trimmed my half square triangles but I still had trouble when it came to piecing. I was wishing I hadn't trimmed them by the end. I managed to fix most of the problems in the seam allowance and didn't wind up chopping off too many of the triangle points. It was frustrating though.
This is where I was in the process yesterday morning after I finished cutting my pieces.
The charm squares I am using are from the fabric line "Simplicity" by 3 Sisters for Moda. I especially like the text prints.


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Sony is Selling 'Waterproof' Headphones in Waterbottles!...Genius!
Sony Selling 'Waterproof' Headphones in Water Bottles — Genius!
When I saw this I thought it was genius marketing!
Sony was trying to find a great way to market their new waterproof headphones in New Zealand and they came up with the 'Bottled Walkman." See the ad below.


11 runners turned up with just as many spectators and helpers but we still managed to earn PB's for some of our runners.
Andrew Read was the first runner home in Race 1 with a new PB of 23:12 with Ruth Mizon taking the ladies title in a new PB of 24:18.
Not to be outdone by his wife, Heydon Mizon took the winners trophy in Race 2 with 18:07.


Pictured below, you will find a video titled "Free Memorable Moment Marketing; Vouchers & Coupons" it is a video offering our services to those offering memorable moment experiences. Memorable moments such as dining out with friends and family should be shared as should the the planning for a future opportunity for one.
Our voucher and coupon campaigns build customer loyalty to your brand. When exceptional service delivery is coupled with "one click" social media sharing then "What's Good" can go viral. Going viral is the payback for taking the time to present a memorable evening, tasty stews, sizzling steaks, gourmet desserts or finger licking snacks.
Please do not hesitate to conduct us should you have any questions or if you believe that we should be working together..
PS Please Tweet, F Share or In Share above or forward a link by copying the URL below for pasting in a message.
Hello, I'm Alan Mackenzie the CEO of Webo. Webo Vouchers is one of six Webo Divisions and it specialises in the management of discount coupons and pre-paid vouchers.
I am going to begin by telling you what you know to be true…. Facebook is a global success story.
Bob's story was not. He believed that he did not have the time for social media and blogging. He had not realised that it was about listening to gather feedback and about growing relationships. Bob did not realise that happy customers would spread the word if he gave them an easy way to do so.
Times have changed. Bob persuaded his daughter, Sally, to join him, as a partner, in his restaurant.
By way of getting you to understand what we do, allow me to compare our information exchanges to what Facebook so successfully does. The Facebook Mantra is > Connect, Look and Chat.
CONNECT > Facebook offers tap and swipe functionality to connect and so do we. You can connect with us by tapping the bookmark button on our App then tap on a voucher, coupon, menu, newsletter,etc., to open the detailed view page in your voucher site.
Our Bookmark Button App is browser driven, so all you need to do is open the page and ADD TO HOME SCREEN. The process is similar on iPhones or iPads and Android Phones & Tablets.
LOOK > It's about getting to see the detail. Note that the APP and STORE are branded in the name of the Restaurant. We establish and market loyalty programmes in your name.
CHAT > We link to our blog, and we offer SHARE links from voucher and coupon pages to Twitter, Facebook and LinkedIn. If you are on a phone handset you can also connect to WhatsApp. When logged into your preferred social media page CLICK THE LINK and share it with your friends on Facebook or with Twitter followers or LinkedIn connections. Two beers and 10 Pretzels could just be the thing to get the office social club fired up for an event at Bob and Sally's.
Please note the links on our blog pages to Facebook, Twitter and Instagram Photo Albums. These albums are instantly updated when you add photos to your social media pages. On our blog, you can select a radio button and browse through the photos.
We offer a managed 4 Channel Marketing Campaign. This makes us unique. Many companies market coupons as do we but we do so in your name. It builds your brand and your relationship with your community.
1. An online shop to sell vouchers and coupons.
4. A choice of one or all of a Facebook, Twitter and Instagram account.
Our pre-paid and pre-booked voucher categories include an Event, perhaps a dinner dance evening, A Chef's Special, perhaps a Portuguese seafood evening and two discounted meal categories. Pre-Paid Vouchers consolidate customer dining and allow you to anticipate production requirements.
Our buy one get one free , etc., coupons relate to specials that are featured on your button bookmark app on the phones of your subscribers and your in-house specials board or menu. Coupons offer one special free with one, two or three purchased specials. Customers can check the specials on the App or arrive unannounced to view them on your specials board. Booking for coupon deals is not required.
I will now run you through what you can expect if you buy a coupon online as an unregistered buyer and then as a logged in registered buyer.
You only need register once, and after that you can log in to buy at any stage.
When on a detailed pre-paid voucher or discount coupon view page on the site select ADD TO BASKET. This will open an order panel where you can add the quantity that is required. You can continue shopping and go to other voucher and coupon pages where you can also "ADD TO BASKET". When you are done shopping, select the checkout option.
As an unregistered buyer, this will open a registration page. We need you to register so that we know who you are. When you submit the information required you will be sent a verification e-mail to check your e-mail address. When confirmed you will be sent a confirmation e-mail with your username and password. Please use these details to log in. Note that you log in with your e-mail address and your password.
If you are registered, then please log in and follow the process I have just outlined. You will be offered a variety of payment options. Payment by Credit Card, Paypal and by pre-purchased Gift Voucher Number will upon submission offer you the option of downloading the printable voucher or coupon. Payment by direct deposit at a bank or by EFT will result in you being e-mailed a proforma invoice with banking details on it. Upon clearance of the payment receipt, you will be e-mailed a download link to obtain a printable document that explains the online, on phone redemption process or an alternative process where this is required by the seller (e.g., a restaurant, vendor, merchant or supplier) as the case may be. Seller's can log in on phones or PC's to view coupon or voucher sales. A separate video will illustrate the on phone coupon redemption process, and give the buyer a tour of his or her account.
Coupon redemption dates can be setup to exclude dates such as holiday periods, public holidays etc. The on App can also be used to communicate availability periods.
In summary, we sell vouchers and coupons on behalf of restaurants and others from online specialist sites that we build, maintain and manage.
Coupon marketing rewards DINERS and grows conversations that share good news on "WHAT'S GOOD".


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Adviser supportResearch commentary
UK election result eases Brexit uncertainty – for now
13 December 2019 | Markets and Economy
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By Dr. Peter Westaway, chief economist, Vanguard Europe
The Conservative party has won a significant majority in the UK general election, following one of the most unpredictable polls in recent times.
Boris Johnson's Conservatives are on course to win 365 seats1, exceeding pre-election polling estimates and giving the party a healthy majority of 80.
Sterling rallied sharply on the result, which reduces some of the short-term uncertainty that has dominated UK politics and the economy in recent months. The UK parliament should now be able to approve the Brexit withdrawal agreement relatively soon, although questions still remain over how long negotiations with the European Union (EU) over a future trade deal will take once the UK leaves on 31 January 2020.
Early approval of the withdrawal agreement would reduce uncertainty in the near term and provide a modest tailwind to growth. Economic activity would also be given a boost by expansionary fiscal policy. UK Chancellor Sajid Javid's new fiscal rules allow for an increase in capital spending of around 0.5%-1% of GDP, which we expect him to use.
However, we expect the external growth environment to remain soft, with subdued demand from the UK's major trading partners in Europe, Asia and North America. For 2020, we expect UK growth to remain close to trend at 1.2%, the unemployment rate to remain relatively stable at around 4% and wage pressures to be muted2. With inflation pressures contained, we expect the Bank of England to leave interest rates on hold throughout 2020.
Once the withdrawal agreement has been approved, the UK would then enter into a transition period, which is due to expire at the end of December 2020. During this period, we expect the government to try to negotiate a free trade agreement with the EU, although we anticipate that the negotiations are likely to take longer than a year. As a result, there is a strong likelihood that the transition period will need to be extended beyond 31 December 2020 in order to secure a deal that is agreeable to both the UK and the EU, despite the insistence by the Conservatives that they will not seek to do so.
Without a timely and comprehensive resolution to either the UK-EU or US-China trade negotiations, policy uncertainty is likely to continue to drag on global growth in 2020.
In an era of elevated uncertainty, Vanguard's investment principles are especially valid. We believe investors should create clear, appropriate goals, develop a suitable asset allocation using broadly diversified funds, minimise cost and maintain perspective and long-term discipline.
1 At the time of publication, one seat – St Ives – was still to declare and this was expected to vote Conservative.
2 Vanguard Investment Strategy Group forecasts as at November 2019.
Why the UK election shouldn't distract investors
Vanguard economic and market outlook
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Past performance is not a reliable indicator of future results.
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The material contained in this article is not to be regarded as an offer to buy or sell or the solicitation of any offer to buy or sell securities in any jurisdiction where such an offer or solicitation is against the law, or to anyone to whom it is unlawful to make such an offer or solicitation, or if the person making the offer or solicitation is not qualified to do so. The information in this article is general in nature and does not constitute legal, tax, or investment advice. Potential investors are urged to consult their professional advisers on the implications of making an investment in, holding or disposing of units or shares of, and the receipt of distribution from any investment.
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The 2013 Toyota Camry. This 4 door, 5 passenger sedan still has fewer than 70,000 miles! It features an automatic transmission, front-wheel drive, and a 2.5 liter 4 cylinder engine. Toyota paid particular attention to efficiency and practicality with the following features: 1-touch window functionality, a tachometer, air conditioning, tilt steering wheel, power door mirrors, power windows, and cruise control. Premium sound drives 6 speakers, providing you and your passengers a sensational audio experience. Passenger security is always assured thanks to various safety features, such as: head curtain airbags, front and rear side impact airbags, traction control, brake assist, ignition disabling, and 4 wheel disc brakes with ABS. For added security, dynamic Stability Control supplements the drivetrain. We pride ourselves in consistently exceeding our customer's expectations. Stop by our dealership or give us a call for more information.


The well-meaning middle aged man who urgently pressed his one word into the ear of Benjamin Braddock didn't make much of an impression on Dustin Hoffman's character in The Graduate. But apparently the Brazilian shoe manufacturer Melissa was listening in and took his advice to heart. Thirty years ago they launched a fashion footwear company that has evolved to create all of its wares from...you guessed it: plastics! And not some refinery reeking, ozone depleting, toxic petrochemical nightmare brew of organic compounds either. This noble brand is pointing the way forward in our increasingly green conscious culture by fabricating their shoes out of "a patented, hypo-allergenic, recyclable, and extremely flexible PVC" that they've dubbed MELFLEX. I gleaned that little tidbit from this article on inhabitat.com. And I have to say, the more I look into this company, the more I'm impressed. For example, their sustainable industry/environmentally friendly stance has attracted all sorts of celebrity guest designers. Vivienne Westwood turned quite a few heads (and opened a fair share of pocketbooks, too) with her Anglomania line.
Rising fashion star Alexandre Herchcovitch is making a name for himself on runways around the globe. He turned the Melissa line in a new direction with his decidedly androgynous oxfords.
While acclaimed British/Iraqi architect Zaha Hadid (whom you would have found on the Forbes list of The World's 100 Most Powerful Women in 2008) contributed her own modernist sensibilities to the ever growing Melissa line. Unfortunately, this photo doesn't do justice to the asymmetrical cut of the shoes or the unique buckle-less strap design.
Clearly this is a company that's making friends in high places. And thanks to our more ecologically enlightened midnset, the key to this success seems to be,...you guessed it: plastics!
What does all this have to do with you and me? Well, God love 'em, the men and women behind the scenes at Melissa haven't forgotten about us clog fans. Back in 2008 they launched a line of whimsically styled, intensely colorful clogs. Oddly enough, the shoe was named "Clogh". (I have no idea where the additional letter came from.) But no matter how you spell it, this sturdy shoe has a plenty to love about it. A bit lacking in the wooden construction department, but hey, this is Sensible Shoes Sunday. And what could be more sensible than an environmentally friendly shoe?
Oops! Forgot to mention something else that makes these manmade shoes so distinctive. The plastic is specially concocted to smell like bubblegum. Now there's a novel idea!
It's amazing how adept one becomes at reading photos. Spend a little time studying the pictures in celebrity tabloids or cooking magazines, and you find yourself filling in all sorts of blanks. "Oh, she's wearing Jimmy Choos with that outfit." "That's not parsley! That's cilantro!" The same goes for clog spotting. Graze through any shoe site and take a look at what's being offered, and you'll find yourself appraising the cut and the construction and the general overall feel of a shoe simply based on what's in the photos. And after a few months ordering and trying different styles in person, you'll fine tune that knowledge to the point of certainty.
That's why I so appreciate the fine photo work provided by eBay seller bohemian-wrap-city. Where some moneymaking hopefuls would content themselves with a single, hurriedly snapped cell phone pic, these hard working vintage clothing specialists treat every item they post to the full photo shoot treatment. Which means when they put something up for auction, it's almost like you can hold it in your own two hands and turn it every which way. As you can see, this particular clog has details that go on for days: snub toe with hand stitching, Western stitching accent on the instep, side cut outs, "silver" buckle with metal tipped strap, uniquely carved wooden sole. The brand is Pimento, and yes, they gave this shoe quite a spread.
What did we do in the days before the internet? Think of all the time spent haunting shoe departments and thrift stores in search of some new footwear find. And when you consider all the time we spent looking through styles that simply did nothing for us, it's a wonder we found anything worth wearing at all! At least in this digital age we have the opportunity to browse in comfort. Both newly released styles and vintage looks. I've been a collector of shoe images from the web for years...most of which pop up on my computer display in a continually updating photo frame widget. And today I happened to see this style that I found online back in 2007.
Every clog lover knows that there's a basic look to the majority of clogs on the market. We're all well acquainted with the standard rounded orthopedic bottom with its snubby, slightly upturned toe and the sturdy heel that angles smoothly to the ground. It's the sole that's launched a thousand shoes. And of course the leather upper on every one of those thousand shoes follows the same basic contours sloping from the top of the instep to the rounded toe in the front. Say the word "clog" to most people, and that's the image that comes to mind.
At first glance, the features on this particular shoe seem so familiar. Even down to the staples that ring the foot securing the leather to the wood. Which is why I always smile when the clog you see above pops up on my rotating footwear photo album. Because whoever designed this shoe took that conventional look with its modest stitching around the mouth and that practical strap at the rear and married it to a platform of truly breathtaking proportions.
Clearly these are not your mother's clogs.
Personally, I love styles that are out of the ordinary. If you've dug very deeply in this blog, that's obvious. But I find this particular pair so amusing for its combination of design elements that are both conservative and outrageous. And what an experience that must be to wear these shoes. When you look down at your feet from above, you're greeted with the look of a conventional clog. Yet as you make your way through your day you know you'd better watch your step. As any shoe lover will tell you, wiping out in a pair of heels is an experience to be avoided at all costs. Not only is it extremely embarrassing and hurtful to your pride, but if you do any physical damage, it can keep you from enjoying all of the shoes you love so much.
Enjoy your weekend. And tread carefully!
...is a story or two waiting to be told.
I've been seeing these sweet little clogs on eBay for a few months now, but try as she might, seller victorydue hasn't been able to get any takers. Which is a shame considering that the Guillaume Hinfray name is a worthy one in the world of fashion and design. According to this article from the Women's Wear Daily website, the man Guillaume Hinfray is only one half of the label Guillaume Hinfray. The other half is Guillaume's partner Marco Censi. They met after Guillaume stepped away from positions at Hermes and Lanvin to explore shoe design at Bottega Veneta. The two wound up as chief designers at Salvatore Ferragamo before launching their own line in 2002. It ain't rocket science, but Hinfray says that working in fashion was as complex as making shoes But as he points out, "Shoes may even be the most difficult. You can hurt somebody with a bad shoe."
I'm pretty sure he means that literally. Though I have to say I've viewed some footwear in my time whose mere existence has caused me pain.
On the newly relisted eBay auction for these clogs, the seller notes that they originally sold for $500.00. Perhaps a little reassurance is in order. Hinfray believes that if you choose "to create shoes that are expensive, you must make them worth it, so it will be a source of satisfaction to use them." Lovely carved wood soles with whimsical flower embossed leather uppers. And oh, yes, according to Marco that metal detail on each shoe matches the piercing that Guillaume sports on his eyebrow.
Clearly, these are not just a pair of clogs. They're a complete fashion experience!
This just in. Courtesy of the seller herself. Another shot of these sweet little clogs you can bid for on eBay. Patio deck and breathtaking countryside not included.